Developing A Solid Business Plan

Bonny Moellenbrock

Closing Thoughts and Lessons Learned

Durham, NC 919.530.1177 New York, NY 212.209.3042 www.sjfund.com

Getting Ready for Equity™ Disney Entrepreneur Center Orlando, FL July 23, 2008 >

DOES EQUITY FINANCING MATCH YOUR MISSION? Is your growth constrained by access to capital?

Is debt not sufficient or prudent to fund growth?

Is a high growth and an exit consistent with your plan?

Are you willing to share ownership and control?

What do you want from your equity financing partner?

Capital Expertise & guidance?

Management participation & assistance?

Financing and business connections?

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© 2008 SJF Advisory Services

PREPARING FOR AN EQUITY RAISE: WHAT WORKS Well-developed business plan for growth Credible and compelling financial projections Know your personal long-term business goals Come to terms with the issue of control and exit Be aware of the equity market in your industry Know what you want from your financing partner Network, get referrals, find funds/individuals that fit your criteria; understand their criteria Evaluate for fit: can you partner with this fund / individual?

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Š 2008 SJF Advisory Services

Getting Ready for Equity™ Closing Thoughts…

Look first to improving business model and operations Prepare before actively pursuing an equity raise Be strategic in your fundraising efforts Find good advisers that have been through the process Know that raising equity will probably take longer than you expect Don’t let the financing hunt distract you from core business

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© 2008 SJF Advisory Services

Thank you and Good luck!

Durham, NC 919.530.1177 New York, NY 212.209.3042 www.sjfund.com

Getting Ready for Equity™ Disney Entrepreneur Center Orlando, FL July 23, 2008 >