2017
PARTNER PROGRAM
W H AT I S
EXPERIENCE WEATHERFORD? Experience Weatherford is a brand new partnership opportunity between businesses and major events in the community to foster better relationships with consumers, event goers and citizens. Our partnerships are designed to align your message with over 30,000 people annually in two quick easy steps offering quality and value. It’s an all access pass between your future and your current customers!
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WHY BECOME A PARTNER?
Year round exposure with advertising opportunities at many Experience Weatherford events.
Your tailored message to over 30,000 people annually.
Your investment directly supports programs and events that promote Weatherford tourism.
Secure your space today! Contact Kyle Conway with The Sponsor Bureau • Kyle@SponsorBureau.com • 214.702.6411 EXPERIENCE WEATHERFORD 3
EVENTS... Blooms Home and Garden Festival With over 100 vendors the Blooms Home and Garden Festival is the largest home and garden show in Parker County. From craft vendors, plant vendors and gardening presentation sessions; everyone is invited to join a beautiful Spring day in Weatherford. Date: April 22
Food Park Lounge Night The Weatherford Food Park offers the option of dining with your family while enjoying great music from local talents. With a lively atmosphere, event goers can stay local and eat great local cuisine. Dates: March 16 & 28, April 13 & 25, Sept. 7 & 19
Movies in the Park Playing a family friendly movie, Movies in the Park invites the community out to the Heritage Park Amphitheater to enjoy a movie on a huge movie screen. Dive in Theater is a family friendly poolside movie at the Weatherford Public Pool. Dates: March 18 & Oct. 21 - Movies in the Park Dates: May 27, June 24 and July 29 - Dive in Theater 4 EXPERIENCE WEATHERFORD
WE HAVE THEM! Spark in the Park A community festival celebrating America’s Independence Day. Hosting the largest firework show in the tri-county region, Weatherford celebrates with great live music and food trucks. Date: July 4
Concerts in the Park Offering a free concert to the public, Weatherford puts on a great show with local talent. Our concert series offers the public a chance to stay local with a night of great fun. Dates: May 18 & June 15
Holiday in the Park A holiday festival which includes ice skating, snow hills, carriage rides and lots of attractions for winter time fun. Pictures with Santa and other characters are available at this festival with plenty of food trucks to choose from during the event. Date: December 8 EXPERIENCE WEATHERFORD 5
H OW
TO B E A PA RT N E R ? TWO STEP PROCESS 1. ONE INVESTMENT MAKES YOU AN ANNUAL EXPERIENCE WEATHERFORD PARTNER. • • •
Annual logo presence with link on website. (1) full page, color ad in the Experience Weatherford Guide in print and online Rights to use the Experience Weatherford logo in your marketing. Investment - $2,000 2. THEN PICK AN OPTIONAL EVENT OR EVENT PACKAGE TO FINE TUNE YOUR MESSAGE:
SPRING MARCH – FOOD PARK LOUNGE NIGHT 300 attendees per event date MARCH 16 & 28, 2017 MARCH – MOVIES IN THE PARK 500 attendees per event date March 18, 2017 APRIL – BLOOMS HOME AND GARDEN FESTIVAL 6,000 attendees April 22, 2017 APRIL – FOOD PARK LOUNGE NIGHT 300 attendees per event date APRIL 13 & 25, 2017 MAY – CONCERTS IN THE PARK 300 attendees per event date May 18, 2017 MAY – DIVE IN THEATER 200 attendees per event date May 27, 2017
SUMMER JUNE – CONCERTS IN THE PARK 300 attendees per event date June 15, 2017 JUNE – DIVE IN THEATER 200 attendees per event date June 24, 2017 JULY – SPARK IN THE PARK 12,000 attendees July 4, 2017 JULY – DIVE IN THEATER 200 attendees per event date July 29, 2017 FALL SEPTEMBER – FOOD PARK LOUNGE NIGHT 300 attendees per event date SEPTEMBER 7 & 19, 2017 OCTOBER – MOVIES IN THE PARK 500 attendees per event date October 21, 2017 WINTER DECEMBER – HOLIDAY IN THE PARK 10,000 attendees December 08, 2017
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RATE SHEET
Partner Level
Experience Weatherford Partner Events
Investment
Logo on website
Full Page Ad in Experience Weatherford Guide *Add social media posts if needed*
Rights to Experience Weatherford logo
$2,000/Yr
YES
YES
YES
Package Investment (Partners Only)
Individual Event Investment
Logo on event collateral*
Logo on event webpage
Activation Space
Exclusivity
$2,125 *$10,100
YES-partner level YES-official level
YES-partner level YES-official level
10x10-partner level 10x40-official level
YESofficial level
$750
YES-partner level
YES-partner level
10x10
$750
YES-partner level
YES-partner level
10x10
$2,125 *$10,100
YES-partner level YES-official level
YES-partner level YES-official level
10x10-partner level 10x40-official level
$750
YES-partner level
YES-partner level
10x10
$2,125 *$10,100
YES-partner level YES-official level
YES-partner level YES-official level
10x10-partner level 10x40-official level
BLOOMS HOME AND GARDEN FEST. 6,000 attendees April 22 FOOD PARK LOUNGE NIGHT 300 attendees per event date March 16 & 28, April 13 & 25, Sept. 7 & 19 MOVIES IN THE PARK/DIVE IN THEATER 200-500 attendees per event March 18 & Oct. 21 – Movies in the Park May 27, June 24 & July 29 – Dive in Theater SPARK IN THE PARK 12,000 attendees July 4, 2017 CONCERTS IN THE PARK 300 attendees per event May 18 & June 15 HOLIDAY IN THE PARK 10,000 attendees December 08
$4,250 total for partner level benefits at all events annually! Over 32,000 consumers!
YESofficial level
YESofficial level
* “Official” carries category exclusivity. No two competing categories can be Official on any single event. Inclusion in event collateral contingent on agreement being signed prior to marketing deadlines. EXPERIENCE WEATHERFORD 7
We have a history of partnering with many local and regional businesses! Your business can customize the partnership at any time, plus we want you to be happy with your investment. It’s important to us!
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GETTING YOUR WORD OUT
WHO HAS BEEN A PARTNER?
EXPERIENCE WEATHERFORD 9
SOCIAL M E D I A PRESENCE
OUR AUDIENCE Event
Spark in the Park Holiday in the Park Movies in the Park Tuesday Night at the Food Park Concert Series Total Age 18-24 - 5% 25-35 - 28% 35-44 - 25% 45-54 - 13% 55-64 - 7% 65+ - 3%
Gender Women - 81% Men - 18%
Our Social Media Channels
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Reach
Clicks on Posts
Reactions
41,740 35,700 31,538 11,007 8,200
3,891 5,526 1,896 1,015 817
2,238 1,769 990 148 273
128,185
13,145
5,418
EXPERIENCE WEATHERFORD 11
2017
PARTNER PROGRAM For more information and/or questions contact: KYLE CONWAY 214.702.6411 KYLE@SPONSORBUREAU.COM