BUSINESS: BUSINESS: COMPANY COMPANY PROFILE PROFILE
I have a dream
Pro Pro AVL AVL Asia Asia takes takes aa glimpse glimpse into into the the world world of of Vincent Vincent Chua, Chua, head head of of one one of of Singapore’s Singapore’s slickest slickest AV AV integration integration businesses, businesses, Spectrum Spectrum Audio Audio Visual Visual
LIKE LIKE MOST MOST SELF-STARTERS SELF-STARTERS IN IN LIFE, LIFE, VINCENT VINCENT CHUA CHUA HAS HAS an an energy energy surrounding surrounding him him that that is is infectious infectious to to anyone anyone he he comes comes into into contact contact with. with. ‘I’ve ‘I’ve dreamed dreamed about about being being an an entrepreneur entrepreneur since since II was was young,’ young,’ he he freely freely admits. admits. Starting Starting the the business business from from scratch scratch in in 1999 1999 has has demanded demanded high high energy energy levels levels and and gritted gritted determination. determination. With With aa workforce workforce of of 85 85 and and counting, counting, Spectrum Spectrum AV AV has has succeeded succeeded where where so so many many have have stagnated, stagnated, or or worse, worse, in in one one of of the the world’s world’s most most competitive competitive AV AV markets. markets. ‘First, ‘First, you you must must start start with with aa dream,’ dream,’ he he says. says. ‘Then ‘Then you you dream dream bigger; bigger; don’t don’t limit limit yourself yourself and and target target where where you you are are going. going. IfIf you’re you’re not not comfortable comfortable with with what what itit is is right right now, now, that that will will motivate motivate and and remind remind you you that that you you have have to to grow. grow. So, So, II set set my my mind mind on on where where II wanted wanted to to grow grow with with whatever whatever came came under under AV. AV. That’s That’s why why we’re we’re called called Spectrum Spectrum –– it’s it’s aa full full spectrum spectrum of of colour.’ colour.’ From From the the outset, outset, Chua Chua admits admits that that certain certain people people have have played played aa significant significant role role in in starting starting the the business. business. ‘I‘I was was very very fortunate fortunate to to kick-start kick-start my my business business with with two two good good friends friends who who helped helped me me take take care care of of the the operations operations and and the the delivery delivery of of all all our our projects. projects. We We started started with with aa small small office office on on Beach Beach Road Road with with three three staff staff and and our our warehouse warehouse was was aa small small corner corner of of that that office. office. II didn’t didn’t even even have have the the money money to to buy buy the the door, door, so so we we used used aa handmade handmade curtain curtain to to cover cover up up all all the the incoming incoming goods.’ goods.’ Chua Chua acknowledges acknowledges that that leadership leadership and and teamwork teamwork have have both both been been vital vital ingredients ingredients in in the the growth growth of of Spectrum Spectrum AV AV over over two two decades. decades. ‘For ‘For the the first first 10 10 years years itit was was tough, tough, but but II was was very very lucky lucky to to have have Dickson Dickson Ang, Ang, Wendy Wendy Yeo Yeo and and Eddie Eddie Seng Seng running running the the business. business. Over Over the the next next decade, decade, Eddie Eddie Seng Seng was was assisted assisted by by Eddie Eddie Chua, Chua, Wayne Wayne Soo Soo and and Selena Selena Lai. Lai. The The people people make make itit happen happen and, and, during during the the last last few few years years of of growth, growth, II have have had had minimal minimal involvement. involvement. We We continue continue to to source source new new talent talent all all the the time, time, but but it’s it’s always always difficult difficult to to recruit recruit as as there there is is aa limited limited pool. pool. It’s It’s important important to to bring bring in in the the right right talent talent for for the the right right positions, positions, but but then then training training takes takes precedent.’ precedent.’ Like Like Spectrum Spectrum AV’s AV’s solid solid foundations, foundations, the the company company structure structure has has strengthened strengthened and and evolved evolved over over those those two two decades decades to to take take its its current current shape. shape. The The 45 45 certified certified and and qualified qualified engineers engineers and and
AV AV equipment equipment isis thoroughly thoroughly tested tested at at the the HQ HQ prior prior to to installation installation
Spectrum Spectrum AV AV managing managing director director and and founder, founder, Vincent Vincent Chua Chua
Spectrum Spectrum AV’s AV’s office office and and HQ HQ
technicians technicians within within the the engineering engineering division division are are divided divided into into their their specialised specialised areas, areas, including including audio, audio, automation automation and and video. video. All All the the equipment equipment racks racks are are built built meticulously meticulously offsite offsite at at company company headquarters headquarters in in Ubi, Ubi, before before being being carefully carefully loaded loaded and and transported transported to to site site in in aa manner manner akin akin to to precious precious cargo. cargo. On On the the day day of of Pro Pro AVL AVL Asia’s Asia’s visit, visit, this this nerve nerve centre centre of of engineering engineering was was completing completing aa large large project project phase phase for for Microsoft Microsoft in in which which Extron Extron and and Q-Sys Q-Sys components components were were being being programmed, programmed, in in
addition addition to to several several other other ongoing ongoing jobs. jobs. ‘I‘I strongly strongly believe believe in in quality quality and and consistency consistency of of delivery. delivery. To To achieve achieve that, that, we we establish establish best best practices practices in in each each team, team, each each process process and and each each stage stage of of implementation. implementation. That That means means power power cords cords must must have have the the proper proper labels labels such such as as aa black black colour colour label label on on black black surfaces surfaces and and aa white white colour colour label label on on white white surfaces. surfaces. ItIt takes takes time time to to instil instil discipline discipline in in maintaining maintaining the the standards standards of of quality quality consistently, consistently, so so that’s that’s why why II always always check check and and talk talk to to the the
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74 74 PRO PROAVL AVL ASIA ASIA Januar January–Februar y–Februaryy 2020 2020