DESIGN | WEB | PRINT | MARKETING
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Blick [bl/ĂŠk ]
Blick m [genitive Blicks or Blickes, plural Blicke] Blick is a German word that means look, glance or view, and is used to describe impressions captured at first sight. In naming our studio we wanted to provide a visual focus – a point of view, a visual angle and a centre of interest.
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Unique solutions that push the boundaries of meaningful creativity.
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Blick Creative is Melbourne’s full-circle creative agency CONTACT US t. +61 3 9482 7077 e. info@blickcreative.com.au www.blickcreative.com.au Link us linkedin.com/company/blick-creative Follow us twitter.com/blickcreative Like us facebook.com/blickcreative See us instagram.com/blickcreative Visit us blickcreative.com.au
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CONTENTS About Us
8 Signage / Large Format
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Skills
10 Websites
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Clients
12 eMarketing
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Logos
16 SEO
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Branding
20 Photography
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Campaigns
28 Packaging
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Brochures / Flyers
34 Copywriting & Editing
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Publications & Magazines
38 Co-Design & Workshops
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Annual Reports
54 Video
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Event Marketing
60 Environmental & Social Awareness
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ABOUT US
Blick is a full-circle creative agency that offers a complete marketing and communications client service – from ideas and strategy through to branding, graphic design, copywriting, web development, photography, video, SEO and print. Our experienced creative team produces dynamic campaigns for all sectors and industries, from not-for-profits, to government organisations, to private businesses of all sizes. Our focus is on quality — leading to meaningful results that make clients stand out and succeed!
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PASSION
PURPOSEFUL DESIGN
CULTURE
We love what we do and are passionate about meaningful design. We see design as a negotiation to get the best results for our clients. It gives us extra drive if the material we are creating benefits the broader community.
Blick melds creativity with purpose. In providing innovative work for our clients, we create practical solutions for their business needs. Our diverse client base is the key to our originality, as well as a terrific, close-knit team of talent.
We all spend a large proportion of our lives at work – and at Blick we want to enjoy it! Our culture is one of positivity, enjoyment, creativity and fairness. Our staff are not micro-managed, which gives us the opportunity to shine and learn. We are a very close team, we share ideas, and we look inside and outside the studio for inspiration.
CLIENT SERVICE Led by a team of expert Account Managers, our core focus is to meet our clients’ needs. We use their company knowledge with our expertise to create positive outcomes. In this way we create strong alliances and work closely with our clients on a business-to-business level.
STUDIO Our inspiring open-plan area provides a logical flow for the creative process, as well as offering the resources needed for projects. There is always music playing, collaborative discussion, and everyone has contributed aesthetically with posters, sculptures and other creative items!
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SKILLS
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GRAPHIC DESIGN
WEBSITE DESIGN
Communicate your message with Blick’s purposeful design. Our creative graphic design solutions give your marketing campaign and materials the look you need to stand out.
Our websites are designed to enhance the user experience in all senses. We create easy– to–navigate sites, with your audience at the centre of every decision.
WEBSITE DEVELOPMENT Using the latest industry standards of development and code, our responsive websites use content management systems (CMS) that offer limitless features.
COPYWRITING
PHOTOGRAPHY
With punchy, professional copy that is original and targeted, we get results. From web to print and digital, we work with you on marketing, editorial, social media, proofreading, large reports and websites to communicate with your audience.
Blick’s experienced photographers take great images to enhance your campaign or communications strategy. We offer photography services in Blick’s own studio or at your work, location or event.
We offer a huge range of printing services including offset, digital and large format digital. With our meticulous attention to detail we’ll oversee the whole process, from screen to distribution.
VIDEO
MARKETING
E–MARKETING
RESEARCH
ACCESSIBILITY
Blick offers a full studio experience to capture high-end custom videos to streamline your message, record company highlights, share product news or even up-skill your workforce.
Unify your brand and communicate the right message to the right audience with Blick’s marketing and strategic advice. We assist with the creation of your campaigns, event marketing, communications and sales strategies.
Dramatically increase your online reach with the latest digital marketing tools, from social media to eNewsletters, email invites, surveys, banner ads or full campaigns.
We analyse your brand, competition and audience to guide and form a cohesive communications strategy, through focus groups, online surveys, interviews and visual displays.
We treat accessibility as an integrated part of the user experience and have built websites to meet AA Level Website Content Accessibility Guidelines (WCAG).
SEARCH ENGINE OPTIMISATION (SEO) Ensure your website’s top ranking in the search engines with good SEO. From build SEO, organic SEO to pay per click (PPC) advertising, Blick’s website designers and SEO specialists will get you moving up the ranking ladder. 11
CLIENTS
Plan International Australia
Glenelg Shire Council
Plan International Vietnam Spectrum
Victoria State Government — Education and Training
Blick’s clients come from many different sectors and we get great satisfaction from working on projects that offer such wonderful variety. Some of our clients include:
Spiritual Health Victoria
Fair Work Ombudsman
Stroke Foundation Terrestrial Ecosystem Research Network The Property Council of Australia The Reach Foundation
NOT-FOR-PROFIT Anglicare ANZRP Australian Men’s Health Forum Berry Street Cancer Council Victoria Carers Victoria Centre for Culture, Ethnicity and Health Duke of Edinburgh’s International Award
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TreeProject UDIA UNICEF Uniting WaterAid Australia Wesley Mission
ARTS + ARCHITECTURE Big Bang Studio D2 Design & Development Di Mase Architects Plenty Ranges Arts & Convention Centre Red Desert Dreamings Art Gallery Staging Connections Steffen Welsch Architects WSP Structures BUSINESS & COMMERCIAL
Williamstown Community and Education Centre
Advanced Infotech Systems
World Health Organization
ANCA Motion
Eye Research Australia
GOVERNMENT
Grow Asia
Australian Greens Party
Healthy Together Achievement Program
City of Boroondara
Huntington’s Victoria
City of Whittlesea
Melbourne Business Network
City of Whitehorse
National Asthma Council of Australia
City of Yarra
Armcor Air Solutions Bendigo Bank Bitu-Mill BI Worldwide Building Directions Celemetrix Citywide
Dial A Dump Industries
Jaika Childrens Clothing
Ozi Choice
Dial Before You Dig
Nanny Placements
Sultan Turkish Delight
Ecology & Heritage Partners
Placement Solutions
Target
Elite Roads Fuji Xerox GTA Consultants Impact Investment Group Iridium Recruitment IQ Group JasTek Solutions Linktech Maddocks Lawyers Olympus Pluspak Project One Builders Rubiix Vitronic
EDUCATION Deakin University Academy of Interactive Entertainment Holmesglen Tafe
Cabrini Foundation
Monash University
Carers Victoria
Moreland Community Childcare Centres
Central Medical Group
National Institute of Circus Arts
Colbrow Healthcare
The University of Melbourne - Asia Institute
Direct Endoscopy
RangesTEC
Gold Age
Whitehorse Manningham Libraries
Leap4Life
Cake Face
Inside the Brick
Watershed Union
LaTrobe University
WestWind Energy
Gecko Kids
The Outback Chef
HEALTH
RETAIL & PACKAGING
YOUTH + CHILDREN
The Farmers Mailbox
Ivanhoe Grammar School
Waste Conference
Dimple Designs
Tarkine Fashion & Design
Clifton Hill Brew Pub Mildura Chocolate Company Milleara Shopping Centre New Age Caravans Oscar Hunt Tailors
Glen Iris Eye Specialists
Martin Luther Homes Merri Community Health Murdoch Children’s Research Institute North Park Private Hospital Pro Health Club VCS Pathology Western Bulldogs AFL Team 13
Always professional‌ and a little off-centre! 14
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LOGOS Give your brand a recognisable identity with a distinct logo that encapsulates your business, services and culture. We create memorable logos to clearly communicate your message and set you apart from competitors.
Blick designed an exciting new logo, which has refreshed my business branding, and I believe set me above my competitors. My experience with Blick has been very positive, from start to finish. They have been highly professional, communicating all aspects of the design process effectively and efficiently. I was very proud to launch my new logo on our stationery and website and have received many compliments. I would thoroughly recommend Blick Creative to others. DR JOANNE DONDEY Director Glen Iris Eye Specialists
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SUSAN ALBERTI Charitable Foundation
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BRANDING Stand out in an overly crowded marketplace by getting your branding right! Use our marketing expertise to captivate your target audience and share your message.
As a business looking for a fresh new brand, Blick Creative met our needs with the highest standards. Our experience in dealing with Blick has been positive and they assisted us with a new name, brand and all our marketing material. We have received compliments on how effective our new branding looks and feels. We look forward to our continued working relationship and have no hesitation in recommending Blick Creative to others. STUART COULTHARD Associate Director Rubiix Chartered Accountant
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GTA Consultants RE-BRAND
GTA Consultants are one of Australia’s largest transport consultancies and came to Blick for a complete rebrand, keeping only their existing logo. Blick stripped the colour palette right back using predominantly greyscale images with green highlights for emphasis.
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The City of Yarra needed a recognisable brand for their Family Youth Services that was engaging, approachable and broad enough to cover all demographics and family dynamics. We achieved this through design elements including large, curved images and a new, contempory font that makes a strong visual statement.
City of Yarra COLLATERAL
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Spectrum
Spectrum
WEBSITE DESIGN
STATIONERY
Spectrum came to Blick to reinvigorate their brand and capture their endearing spirit through a completely new logo design. This logo is now used throughout Spectrum’s entire suite of marketing collateral to convey their purpose: to help people from culturally and linguistically diverse backgrounds feel at home in Australia.
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The Whitehorse Manningham Libraries provide public library services to the City of Whitehorse and City of Manningham. Blick was enlisted to rebrand the organisation to reflect their modernday services and technology.
Whitehorse Manningham Libraries BRANDING 24
Encore STATIONERY
Encore
Using an existing visual idea of Hollywood lights, Blick created a polished branding solution that works for large sophisticated events (such as weddings and functions), theatre productions, and smaller community and business events. We used dynamic angles and shapes and strategic use of white space. Combined with the magic of the metallic ink, the resulting design is elegant and strong but approachable.
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CityWide were looking to reinvigorate their branding and marketing material. They wanted something dynamic, that profiled what they do and their people while keeping in step with their existing brand. To do this, Blick used some dynamic angles that have varied levels of transparency as a highlight and also a frame for their imagery. This resulted in a striking yet personal and professional design.
Citywide BANNER & FOLDER
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Rubiix BRANDING
Rubiix came to Blick for the full package: a new name, new logo and new brand roll-out. Strong purple and contrasting lime together with angled shapes immediately reflect the unique nature of this accountancy firm. The two ii’s in the logo are a mathematical symbol and represent the partnership between accountant and client.
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CAMPAIGNS Connect with your audience and inspire action with a campaign that expresses your motivations, informs your audience and compels them to get on board with your brand or initiative! The Blick studio is a creative breeding ground for campaigns that make a statement and direct audiences to an effective call-to-action.
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Blick Creative has made a significant difference for UnitingCare in the communicating of complex messages. Blick’s team bring an empathy, awareness of sensitivities, and an understanding of current community perceptions to create great campaigns. DAVID HICKEY Director of Appeals UnitingCare Victoria and Tasmania
Pancake Day MARKETING CAMPAIGN
Pancake Day is one of UnitingCare’s key annual fundraisers and one that Blick participates in every year. In 2016, Blick was asked to update the logo mark to appeal to a younger audience. We designed all promotional items for the campaign, using bold stacked type to represent stacks of pancakes.
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AMHF BETTER 4 MEN CAMPAIGN
The Better 4 Men campaign aimed to inspire politicians from all parties and governmental levels to take action to improve men’s and boys’ lives. The campaign included a brand concept, report and memes emphasising the different relationships men and boys have and the challenges they face. Overall, it was about a safer, more connected and inclusive society – and a fair and equal world for everyone. Using dynamic shapes and blue as the primary colour – along with strong key messaging and imagery – Blick created a clean, uncluttered, modern and approachable design that emphasised the 10 key calls to action.
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Uniting CAMPAIGN
Blick was engaged to create a campaign for the initial Australia-wide launch and communication of the amalgamation of many charitable organisations, including Share and Wesley Mission, under the one brand – Uniting.
Given the nature of the changes, the organisations and the people who support them, it was important that they were communicated with clarity but also tact and empathy.
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Early literacy skills are essential building blocks, and the Before School Campaign by Whitehorse Manningham Libraries was designed by Blick to promote sharing/reading 1000 books together before staring school. The campaign was designed to capture the attention of parents with young children, and be positive and playful. The campaign included a jungle journal where parents and children could mark off their milestones and receive stickers.
Whitehorse Manningham libraries CAMPAIGN
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Every year, Operation Santa partners with Target Australia to gather Christmas gift donations for disadvantaged children. As part of the promotional material, Blick designed bright ‘pick me’ swing tags for donors to choose from and use as gift labels.
Operation Santa CAMPAIGN
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BROCHURES / FLYERS Light, accessible, tactile, engaging and informative; a brochure or flyer is one of the most convenient and cost-effective ways to connect with your audience, shape their opinion of your brand and convert leads into sales.
The Blick team came up with a fantastic creative design, which allowed us to convey detailed information in a positive, compelling and visual format far exceeding our expectations. The team were inspiring and accommodating throughout the project and a pleasure to work with. JAMES WICKEN Head of Policies and Campaigns WaterAid Australia
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Centre for Culture, Ethnicity & Health BROCHURES
Blick has created a broad range of brochures and flyers for The Centre for Culture, Ethnicity & Health. The items are bright and colourful to immediately engage and appeal to a multi-cultural audience. Blick has also been deliberate in choosing culturally appropriate and diverse imagery.
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VIC State Government BROCHURE
Koorie Kids Shine was a campaign for the Victorian Department of Education and Training to promote kindergarten for Indigenous children in Victoria. Blick created campaign material including posters featuring indigenous art and design elements.
Maven Libera is a corporate valuation and advisory firm founded on the desire to build a firm with a unique DNA. Blick created a strong, sophisticated, impactful brochure for Maven Libera that highlighted their services and professionalism.
WaterAid’s call to action on sanitation, hygiene and water conveys the hope and joy experienced when these basic needs are met.
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Maven Libera BROCHURE
WaterAid A5 BROCHURE & A3 POSTER
Bitu-mill specialise in road maintenance, rehabilitation and civil construction. The cover imagery enforces the shapes in the logo whilst also showing off Bitu-mill’s core service delivery.
The Olympus brand is synonymous with innovation and technical expertise, which was conveyed in the sleek corporate brochures Blick designed for Olympus.
Olympus BROCHURE
Bitu-mill BROCHURE
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PUBLICATIONS & MAGAZINES Publications should be created with the reader in mind – considering the ways they consume information, patterns they’re attracted to and using a layout that maps their journey from start to finish. Blick creates on-brand publications focused on your reader, with our experienced staff crafting every detail to complement your content and drive key messages.
Having worked with the Blick Creative team on a number of projects, they have been fantastic at turning highly detailed and content heavy documents into user-friendly and visually engaging products. They have a unique ability to create something exciting to read from a very high level brief, and the attention to detail when working with sensitive political content is outstanding. They seem to understand what we need before we do, and their ability to accommodate last minute changes is priceless. An absolute pleasure to work with, I would highly recommend Blick Creative. KATHARINA SURIKOW Policy Manager Residential Development Council Property Council of Australia
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The 20 Projects Report uses bright colours, abstract maps, architectural styling and bold typography to evoke excitement over Victoria’s top potential investment and development sites.
Property Council of Australia (VIC) REPORT
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Bendigo Bank HISTORY BOOK
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Bendigo Bank was after a sophisticated hardcover book to hand out as part of a number of 15-year branch celebrations. The result was a stunning, well-received book showcasing their journey and highlighting quotes, images, statistics and infographics in a stylish and easy-tounderstand way. The cover featured a beautiful silver foil on the lettering, which added a special touch to the keepsake.
Fresh State MAGAZINE
Fresh State approached Blick to update their Fresh State of Affairs magazine to make it more modern and approachable. Blick created a fresh, contemporary concept that also reflects tradition. Using splashes of watercolour sketches to complement the photography throughout, and a mix of fonts, the resulting design is unique and relevant to each article while simultaneously ensuring a consistent look and feel overall.
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Armcor CATALOGUE
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Throughout Armcor’s comprehensive Buyers Guide – comprising clearly defined product sections, technical drawings and specifications – images of nature invoke a sense of being in a fresh, comfortable environment.
WaterAid INCLUSIVE WASH REPORT + CD
Inspiring field imagery paired with colour coding allows WASH practitioners to find project summaries relevant to their area of expertise in the printed publication. Full reports of each project can be found in PDF format on the included CD resource.
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Victorian Government BEST START PUBLICATION
Plan GENDER WASH TOOL
In this Monitoring tool, the handbook text is set to large to aid comprehension by non-primary English speakers. Since publication, the handbook has been translated into Lao and reprinted. Blick flew to Vietnam for a three-day photoshoot to provide images for these photo flash cards. They are used in conjunction with the easy–to– follow handbook.
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Blick created an engaging report communicating the Department of Education and Training’s Best Start program and its new direction. We used fun, bright colours, lots of white space and illustrations to highlight the kinder experience. We also used the organic shapes from the department’s logo to carry their brand throughout, combining this with positive, multicultural photos and case studies.
A limited number of pages to convey significant research findings meant we had to cleverly maximise space in this report, which was presented to the Australian Government in Canberra. Our solution – using images as part of the white space.
Ecosystem Science RESEARCH REPORT
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Reach Foundation HOPES & DREAMS REPORT
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The Hopes and Dreams report uses a custom arrow die-cut to symbolise a positive direction for youth and the nation’s future. Findings are interspersed with watercolour collages, adding life to the content.
Carers Australia MAGAZINE
Carers news is published across several Australian States for members of Carers Australia. The publication features articles to encourage and support fulltime carers.
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City of Whitehorse INVESTMENT PROSPECTUS
The City of Whitehorse launched the city’s new investment prospectus for Business Week. The prospectus was an impressive piece of communication highlighting and promoting investment and development opportunities in the City of Whitehorse. It included a 24-page booklet with aerial photos of landmarks, as well as maps, bold titles and prominent images throughout. It was finished in a dark charcoal, with subtle silver foil highlights and a die-cut title that brought the aerial photography through for some warmth.
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Merri Health PLANNING KIT
The brief for the NDIS Consumer Planning Kit was to create an engaging, easy-to-understand booklet supporting Merri Health clients eligible for the National Disability Insurance Scheme (NDIS) to plan for their application. It was especially crucial to ensure all visual imagery, such as icons, tables and diagrams – as well as the language and font of the text – met accessibility standards. The layout was interactive, colourful and engaging. We also included some Australianthemed colouring in pages to allow clients to relieve stress and celebrate completing their planning kit, which was a fun addition and had proven to be an effective and popular activity with Merri Health clients during a co-design session we hosted.
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Whitehorse Manningham Libraries LIBRARY PLAN
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Blick was commissioned to design the 2017–2021 Library Plan for Whitehorse Manningham Regional Library Corporation (WMRLC). WMRLC was seeking a document with longevity that represented their ambitions as a key public resource. As part of our design work, we held a mini photo shoot at the Doncaster Library to capture inspiring, real-life images of residents using the facilities, bringing further authenticity to the plan’s design.
Deakin University STUDENT WORKBOOK
Blick was engaged by Deakin University to design the Digital Me, Digital Us student workbook and teacher guide, as part of a digital literacy project Deakin is undertaking with government and the Australian Centre for the Moving Image (ACMI). Blick’s design uses circles and connecting lines to demonstrate the interconnectivity between digital users and the idea that as soon as you put something online, it is ‘out there’ to be found by others. We also used photos within circles to show the different ways pre-teens use their devices. Yellow was used as a feature colour due to its warm, inviting and approachable feel, and we used touches of blue, orange and pink for interest.
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Winners! AWIA Awards: The Best Government Website
Winners are grinners! Our team were extremely proud to receive the 2015 Australian Web Award for Victoria in the Government category for our web design work on the Healthy Together Achievement Program.
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ANNUAL REPORTS Breathe life into what will be a prime sales and marketing tool for your organisation. Use excellent design to highlight your achievements, convey key messages, drive emotion and ensure a consistent, cohesive and professional result across every single page. For a superior tactile experience, Blick also manages the whole printing process, from screen to distribution.
Reach has been working with Blick for many years. They are terrific to work with: they understand our needs, they reflect our messages well through design; they are always responsive and accommodating and we have built a very effective partnership. The Reach Foundation 2014 Annual Report is a good example of this work. It is difficult to capture the brand and youth voice of Reach in what is effectively a business and governance publication. However, the 2014 Report does this well and we have enjoyed many compliments from our supporters and colleagues. SARAH DAVIES CEO The Reach Foundation
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The Reach Foundation DIGITAL ANNUAL REPORT
To capture the energetic and youthful spirit of the Reach Foundation, Blick designed a bold digital annual report, which celebrated the many successes of the Reach Foundation through an interactive layout to showcase the important work they do to support young people within Australian communities.
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Glenelg Shire ANNUAL REPORT
The aim for Glenelg Shire’s annual report was to capture the full breadth of their services in a professional, simple and engaging way. We used bright bursts of colour, large headings, beautiful photography from the Council, washes of water colour and engaging infographics and statistics. Overall, the design aesthetic reflected a modern and intelligent composition.
The National Institute of Circus Arts (NICA) offers Australia’s only tertiary qualification in Circus Performance. Drawing inspiration from live circus shows, the annual reports from the last three years are edgy, inspiring and full of movement.
NICA ANNUAL REPORT
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Berry Street ANNUAL REPORT
Berry Street help vulnerable children, young people and families across Victoria by strengthening families and providing safe homes to heal trauma. To accompany the 2018 annual report design, we created an invitation for the report’s launch. Both documents are bright, positive and clean, using colourful leaf/flower elements to signify Berry Street’s growth and change and a Montserrat sans-serif font and strategic use of white space to give a polished, modern look.
Bringing Merri Community Health’s services to life, Blick shot the cover image and a number of internals used throughout this Annual Report.
Merri Community Health ANNUAL REPORT
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Spectrum ANNUAL REPORT
This year, Spectrum wanted something different for their annual report – something that would stand out and grab the audience’s attention while remaining true to their unique brand. Blick responded by creating a sleek design that featured a bold, dark cover with a die-cut circle showcasing a colourful collage of the wonderful work that Spectrum do within the community to help people feel at home in Australia. Inside, bright, welcoming colour blocks and open white space contrasted to create a positive, approachable and professional design.
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This annual report showcases Bendigo Bank’s work within the community in a way that is friendly, welcoming and people-focused. We incorporated hand-drawn elements and a handwritten font to highlight this personal connection and sense of community, then combined this with plenty of white space and brand-appropriate colours to create a professional, modern and engaging design.
Bendigo Bank ANNUAL REPORT
Centre for Eye Research Australia ANNUAL REPORT
OC Connections ANNUAL REPORT
We were selected to create an onbrand, eye-catching, warm annual report for OC Connections, one of Victoria’s most trusted disability support services. While adhering to their style guide, we used colours, gradients, fonts and design elements – with OC Connection’s own beautiful images – to bring warmth and positivity.
In designing the Centre for Eye Research Australia’s latest annual report, we were inspired by their ground-breaking research and the idea of performing miracles through restoring sight. We also wanted to represent the various symptoms people with vision impairment may experience – such as blurred and distorted vision, dark or empty spaces blocking fields of vision, or dimming of colour vision. We contrasted black and white and blurred/fuzzy images with their full, clear colour equivalents to illustrate this vision-impaired/vision-restored story.
ANZRP are leading specialists in technology recycling. They came to Blick wanting a professional and minimalistic annual report that was tech-focused but without cliché computer-chip imagery. We used bold sections in their corporate purple that burst out with highlighted facts and successes. Using lots of white space, the report is almost newsprint style, with contrasting impactful vibrant spreads.
ANZRP ANNUAL REPORT
A feature we’re particularly proud of is the graphic of a seed growing to a full tree as the pages are flipped, with the tree trunk symbolising OC Connections supporting their clients, who are represented by the leaves.
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EVENT MARKETING With an abundance of creative energy, the Blick team works with you to drum up event buzz and ensure people get excited and enthusiastic about your next function, whether it’s going to be a launch, show, party, ceremony, seminar or conference. Combining marketing expertise, innovative design, compelling content and print solutions all under one roof, Blick can conceptualise, write, design, print and manage a successful event marketing campaign from start to finish.
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The team at Blick Creative have designed a wide range of marketing collateral and publications for NICA throughout the last couple of years. Their creative approach and high standards consistently result in a fantastic product that never fails to meet our needs. It’s always a pleasure working with Blick! GEORGIA MILL Marketing Manager National Institute of Circus Arts (NICA)
NICA PERFORMANCE MARKETING ITEMS
Every year the National Institute of Circus Arts (NICA) showcases the progress of students by hosting shows. Each show is unique and requires its own branding for the various promotional items, from lightboxes, posters and programs to postcards. Blick creates multi-layered image compositions based on performance photography supplied and compliments these with customised title treatments.
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A formal and elegant event, the Western Bulldog’s Snowball collateral reflects magical winter evenings with beautiful soft snowfall.
Ivanhoe Grammar School’s alumni social event invitation was created to make a statement, emphasing its quirky, larger than life celebratory nature with an 80s and 90s theme.
Ivanhoe Grammar School ALUMNI EVENT INVITATION
Western Bulldogs WINTER BALL INVITATION
Berry Street ANNUAL CELEBRATION INVITATION
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Property Council GALA BALL EVENT BRAND
Blick regularly designs the invitations and event branding for the Property Council’s Gala Ball. Shown here is the vintage circus invitation.
To complement Berry Street’s Report design, Blick created an invitation for the annual celebration using special finishes such as embossing and UV spot-gloss varnish.
Dear Dyslexic Foundation GALA BALL INVITATION & PROGRAM
After designing the Dear Dyslexic logo and brand, Blick created the collateral for the foundation’s inaugural gala ball. This event unveiled hidden and unspoken stories of dyslexia from people that are ambassadors, champions and specialists, raising much-needed awareness. The design, which used an elegant font, encapsulated the tone of the sophisticated evening event. We also used rich reds (the colour symbol for Dyslexia) to evoke emotion and jumbled letters to reflect the challenges people have with reading and writing.
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Waste 2015 CONFERENCE COLLATERAL
Blick sponsored all marketing needs for the Waste 2015 conference, including the responsive website and conference guide.
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EnterNous EntreNous is a team of relationship consultants that specialise in matching clients with potential new partners. This stand at the Motorclassica show was branded to attract their target audience.
EXHIBITION STAND
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SIGNAGE / LARGE FORMAT Get your brand noticed from across the room or on the other side of a stadium with an eyecatching sign designed to pop, impress and attract your audience! Blick’s innovative design solutions are tailored to suit a huge range of applications and we can print signage on many fabrics including vinyl and rigid materials.
Since 2007, Blick Creative has designed our new website, advertising for our prime mover, and a recent marketing campaign, which consisted of a letter drop to 35,000 households as well as newspaper ads. Also we are doing SEO, which has made a big difference to our business. I would highly recommend the Blick Creative team to any business. ANTHONY GALLENTI Turf Manager Green Acres Instant Lawn
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Spectrum CAR SIGNAGE
After completing their logo design and rebrand, we started rolling out all of Spectrum’s communication and marketing collateral. This included the design and installation of a fleet of cars. We created a design that was easy to read, noticeable on the roads, and clearly reflecting their brand so as to ensure it is recognised and stays front of mind.
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Green Acres TRUCK SIGNAGE
The Green Acres Instant Lawn Truck demands attention! It also reflects the positive outdoor lifestyle that comes with having a great lawn.
Celemetrix OFFICE SIGNAGE Celemetrix office signage had to tie in with their existing style guide which uses blocks of orange, light grey and horizontal and vertical lines to separate different sections.
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Australian Greens BILLBOARD
The Australian Greens political party contacted Blick to create digital billboard designs to express their support of the #LetThemStay campaign.
The Academy of Interactive Entertainment (AIE) teaches game development and 3D animation. As part of their signage, Blick enabled studentcreated characters to come to life and ‘walk’ the hallways.
AIE WAY-FINDING SIGNAGE
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WEBSITES Capture new and existing customers with a unique website that boasts creative design customised to suit your business personality. Flexible, userfriendly functionality will prompt visitors to come to your site regularly and browse for longer. Blick-built websites are fully responsive, easily viewed on all kinds of devices and include thumb-friendly navigation. We use leading Content Management Systems (CMS) that offers our clients room to grow as the organisation expands or evolves, while also staying on top of the latest technology trends.
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Blick were a pleasure to work with. Their expertise and level of customer service outweighed our expectations. The end product, a website for over 3000 members, is of a high quality and surpasses the required needs. They were able to grasp quickly what we wanted and able to translate a complex paper–based system to the online environment in a simple usable format that integrates directly with our member database. We are thrilled with the finished product and would definitely use them for future product. EMMA HARRIS Operational Manager Achievement Program
The Achievement Program website features three secure zones which are linked to Salesforce and monitor participant progress in the program.
Winners! AWIA Award
Achievement Program WEBSITE
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The World Health Organization (WHO) and UNICEF came to us wanting to update the WASH in Healthcare Facilities (HCF) website to be more intuitive, easy to use and visually engaging. The new website also needed to meet AA accessibility standards and be the “go-to� place for WASH in HCF resources.
WASH in HCF WEBSITE
Our solution was a custombuilt, easy-to-use website using powerful imagery, whitespace and a combination of bold and soft blues to engage the user. This simplicity of use, however, relied upon complex functionality, executed brilliantly by our development team. The site makes use of alt tags, typographical hierarchy and tested fonts to ensure AA accessibility, and its library of resources and stories can be filtered by different categories, tags and countries. Upon launching, the website received significant publicity. Creating this website, which included the branding and logo, was extremely rewarding. washinhcf.org
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Huntington’s Victoria WEBSITE
Huntington’s Victoria (HV) is an organisation passionate about helping and guiding people and families affected by Huntington’s disease. As innovators in education and support, they engaged Blick to create a website that raised their profile and supported donations, research and communication. HV wanted the website to be genuine in helping educate others through innovative features such as a 3D interactive brain and explainer videos. huntingtonsvic.org.au
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Grow Asia WEBSITE
Grow Asia’s Digital Directory facilitates and supports the needs of farmers across Asia with access to digital solutions through apps. The platform we created uses branding elements of Grow Asia while still being a standalone presence. The main priority of the site was functionality, with the directory at the forefront allowing for filtered searches by country, crop and solution type. Importantly, the website also needed to be visual and approachable, with the audience spanning different demographics, countries and levels of technical expertise. To cater for this, we included plenty of identifiable iconography, images and an intuitive user experience. growasiadirectory.org
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TreeProject WEBSITE
Blick designed and developed the TreeProject website, which includes a national seedlings database. Since its launch, volunteer registrations and donations have significantly increased. treeproject.org.au
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WSP Structures WEBSITE
Blick’s long-term client Winward has joined WSP Group, forming part of their new Asia-Pacific arm and specialising in structural, civil, façade and infrastructure engineering consulting. Blick designed and developed a new website in line with this change, which brings together characteristics of both organisations’ branding – merging the corporate look of WSP Group with Winward’s creative feel. Picking up on WSP’s colour palette, the site features bold angled geometric blue shapes with accents in red. The projects area is the heart of the site and demonstrates the company’s capabilities through a ‘showrather-than-tell’ approach. wspstructures.com.au
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Outback Chef is the home of Australian native bush food. The website we designed for them showcases and explains how to use Australia’s many indigenous herbs, spices, fruits and berries, and has an online store for visitors to buy these ingredients. The site – which was built in WordPress so as to be easy for Outback Chef to manage themselves – also includes recipes, a blog, wholesaler login/pricing and Australia Post shipping integration.
Outback Chef WEBSITE
Visually, we used large, beautiful images provided by Outback Chef to highlight some of the native flora they sell. These colourful product images pop out against the clean, stylish black and white layout, enticing customers to purchase. The finished product is a visually rich, easy-to-navigate and welcoming online store. outbackchef.com.au
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Blick created a website for Gallery Alta Vista that evokes the artisan in all of us. It’s a website store that is simple and with lots of white space to let the pieces of art shine. It’s a beautiful website that makes browsing and shopping a breeze. galleryaltavista.com.au
Gallery Alta Vista WEBSITE
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Farmers Mailbox WEBSITE
The Farmers Mailbox is a 100% online store which we built in Magento, a leading eCommerce platform. With over 4000 products and 300 categories, it was important to get this right first go. Our design and development team, senior account manager and SEO specialist worked tirelessly with The Farmers Mailbox to create a design and functionality to support the many products available while giving the user a great experience and enabling them to navigate, search and purchase products easily. fmb.com.au
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SWAG Bookkeeping
We created a responsive website for SWAG Bookkeeping as it evolved from Essential Business Support (EBS) into a more contemporary brand. We’ve used a green tone to represent the company’s re-birth and growth. The blue tone reflects trust, intelligence and cleanliness.
WEBSITE
swagbookkeeping.com.au
Fair Work Ombudsman WEBSITE
The Fair Work Ombudsman (FWO) asked us to design a home page and 10 subpages to be used as the basis for its inaugural Small Business Showcase. Blick designed an engaging, illustrative, vibrant and easy-to-navigate website that featured vector illustrations and videos and used a bright, welcoming colour combination to create an engaging look. We are proud to say that they loved it! fairwork.gov.au/small-business-showcase
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With the speed of renewables taking hold in Australia, our client Ingenious Advisory – a specialist consultant in renewable energy – needed an online presence. While the main aim of a brochure-style website like this is to provide information and contact details, it was also important that Ingenious
Ingenious Advisory WEBSITE
Advisory’s online presence impressed and engaged viewers. We did this through impressive, large images, showcased information and parallax scrolling. ingeniousadvisory.com
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Pluspak wanted an eCommerce website built in Magento 2 to allow their major retail clients a private login to purchase their packaging and supplies regularly, and in the easiest and quickest way possible. Our solution was a modern, clean, professional and easy-to-navigate online store with secure login portals. The site was launched to all Pluspak’s major national and international clients,
PLUS Pak WEBSITE
with separate product portals for different states and stores, allowing clients to efficiently order supplies and see their order histories. pluspak.com.au
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Having heard of our understanding of the not-forprofit sector and expertise in creating websites that meet AA accessibility standards, The Brotherhood of St Laurence (BSL) engaged Blick to create a new website for their Skills for Work training courses.
Brotherhood of St Laurance TRAINING WEBSITE
Blick created an engaging website that is easy to navigate and visually rich. It draws people in and inspires them with videos and success stories while offering a practical solution to easily find courses that best suit their needs and location. The team at BSL were fantastic to work with and the new website is a testament to the effort, input and skills of all involved. training.bsl.org.au
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We are proud to have recently worked with The Duke of Edinburgh Victoria on their updated website showcasing The Duke of Edinburgh’s International Award – the world’s leading youth achievement award. Duke of Ed wanted an up-to-date, modern feel that reflected their core values, ethics and point of view. We used their existing website structure but modernised the design with bold colours, impressive imagery and refreshed website copy. The result is a clean, easy-to-navigate website with less text and a focus on core information.
Duke of Edinburgh Award WEBSITE
dukeofedvic.org.au
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Rowan Skinner and Associates is a legal firm specialising in family and criminal law. They wanted a new, broadly appealing website that was modern and approachable. Blick devised a simple, clean design that displays large quantities of information in a digestible way. This user-friendly,
Rowan Skinner Legal WEBSITE
professional and engaging website incorporates positive imagery and uses yellow and blue to help create a reassuring mood, as well as white space to ensure the reader is not overwhelmed. While importantly putting clients’ needs first, the website also showcases the personality and skills of the people behind it. rowanskinnerlegal.com.au
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Blick created a fresh website for Ozi Choice that highlights their premium milk powders and the Australian landscape from which they are derived. We ensured the site’s written copy reflected the wholesome look and feel of the website and emphasised their milk powders while also allowing for the addition of further products. Blick is also creating a user-friendly online shop for Ozi Choice’s customers across the world.
Ozi Choice WEBSITE
ozichoice.com.au
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EMARKETING Transcend time and space by capitalising on the internet and all the business opportunities it provides. eMarketing lets you expand who and where you reach in a cost-effective way – whether you need to create brand awareness, promote an event or push a service.
Blick did an extraordinary job rebranding PRACC. Part of this included creating eMarketing templates used to communicate to the broad audience of the City of Whittlesea. Blick were able to capture and represent the diverse range of activities that take place in the centre, whilst also reflecting the professional, creative and welcoming nature of our space. Blick’s wonderful work has helped PRACC create truly memorable campaigns and I highly recommend their services. PAMELA TRIGILIA Team Leader Marketing & Partnerships City of Whittlesea (PRACC)
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Plenty Ranges Arts & Convention Centre ENEWS
ANZRP — Connections ENEWS
Along with the redesign of their website, Blick designed a striking eNews template for the Plenty Ranges Arts & Convention Centre (PRACC).
ANZRP wanted to refresh elements of their communication through shifting away from PDF newsletters into responsive, interactive and measurable eNewsletters. For the clean, simple, professional and modern design sought, Blick’s designers drew inspiration from ANZRP’s annual report (also designed by Blick). We combined the brand’s colour pallete with ample white space and a sophisticated 90% black content to create numerous content templates, allowing for a variety of articles and eNewsletter structures.
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SEARCH ENGINE OPTIMISATION (SEO) Everyone’s talking about SEO… and for good reason. When you invest in good SEO, the major search engines direct online traffic straight to your website. Our SEO specialists offer a range of sophisticated services to get you high on the rankings ladder… leading your audience to your website on a regular basis.
The Team at Blick Creative Industries designed our new website for us. As well as setting our SEO campaigns, Google AdWords and eNewsletter campaigns and even our new sign for the front of our building. Even though the SEO has only been going for a few months we have already seen an improvement in our sales. My brother and I would highly recommend Blick Creative as they get the job done. JOSEPH & ANTHONY GALLENTI Directors The Farmers Mailbox
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Since launching, The Farmers Mailbox website has seen month–on– month growth in online sales and site visits.
The Farmers Mailbox WEBSITE & SEO
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PHOTOGRAPHY Get your message across with original, purposeful imagery that truly communicates your motivations and drives core business. With on-location and in-house shooting options, as well as roaming photography, art direction and total project management, Blick delivers an all-encompassing photography service that adds energy and emotion to your project.
Blick Creative undertook a photo shoot in Vietnam to produce photo cards for Plan’s WASH program. Community members are often very shy with external visitors, yet Blick were professional, personable and sensitive to cultural needs, which allowed the community to open up and respond well to the photo sessions. Plan has continued to use the photo cards in Vietnam and have received great feedback about the positive images that Blick created. LEE LEONG Progam Manager, Water, Sanitation and Hygiene (WASH) Plan – Australia National Office
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Shot on location in Vietnam, three days of photography and art direction for Plan has provided a rich visual resource that the organisation can use for years to come.
Plan Vietnam LOCATION PHOTOGRAPHY
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Share Winter Appeal CAMPAIGN PHOTOGRAPHY
As well as designing the marketing collateral for Share’s Winter Appeal, Blick sourced location and props and also photographed and edited the campaign’s hard–hitting images.
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Zeal Portraits PORTRAIT PHOTOGRAPHY
The Zeal profile portraits were shot to convey the individuals’ professionalism and friendliness.
Bendigo Bank portrait and team photography. These images, which were used in their annual report and other communication material – captured some of the real people and personalities behind Bendigo Bank.
Bendigo Bank PHOTOGRAPHY
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Spending the day with the National Asthma Council Australia, our aim was to capture people with asthma living their everyday lives to the fullest. Working with some great natural talent, we captured some great moments with families as well as photographing practical photos of how to use medical equipment and scenarios where asthma presents itself more redily.
National Asthma Council PHOTOGRAPHY
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Pro Health MARKETING PHOTOGRAPHY
To match Pro Health’s predominantly black and white branding, Blick photographed owner Sam Wood and his clients working hard, but also having fun.
Sultan Turkish Delight PHOTOGRAPHY
Capturing the deliciousness and quality of the handmade Turkish delight created by Sultan Turkish Delights was a great experience. Using many tricks of the trade (and obviously some taste testing to immerse ourselves) we styled the products to get those perfect, yet realistic shots. You can see some of these photographs on the packaging we created.
Wesley Mission ANNUAL REPORT PHOTOGRAPHY
We photographed content for Wesley Mission’s Annual Report throughout multiple locations in Melbourne over a three-day period. It was important to show the real people who work with and benefit from the organisation through this imagery.
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PACKAGING Whether it’s on a shelf, page or website, your packaging should stand out for all the right reasons and compel people to buy your product over others. We create striking packaging that represents your brand, helps your product catch the eye of consumers and converts browsers into buyers.
The team at Blick really came up trumps when I asked them to design six labels for the new range of Outback Chef Australian teas, the only hitch being there was just a couple of weeks from start to finish to complete the job as I was on my way to Japan for Foodex Tokyo. The teas were to be exhibited at the Victorian Government’s stand and presented to a whole new market. With speed and efficiency the creative forces of Blick went into action and produced some amazing labels that I was delighted with. They were perfect. JUDE MAYALL Director Outback Chef
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Outback Chef creates teas using Australian wildharvested herbs, spices, fruits and berries. The unique teas are beautiful to look at and smell absolutely amazing. They are delicious both hot or cold. Blick created a full suite of packaging for this gorgeous product. Our simple, elegant and contemporary designs attract the eye while highlighting the beauty and diversity of the ingredients, including Australian spiced berries, wild lemongrass, roasted wattle seed, strawberry gum, lemon myrtle and Australian river mint.
Outback Chef TEA PACKAGING
You’ll often find us working in the Blick studio with an Outback Chef cuppa in hand!
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Targeted at the Chinese market, this product packaging design for Ozi Choice had to emphasise its all-Australian roots, quality and sophistication.
Ozi Choice MILK POWDER PACKAGING
Clifton Hill Brew Pub BEER LABELS
Sultan BAKLAVA PACKAGING
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Sultan needed some simple labels for their delicious baklava. The labels feature on packaging distributed in local stores, deli’s and food outlets. All of Sultan’s products are handmade, so it was important the labels reflected this and complemented the beautiful product. With limited space, we designed a label that uses colours associated with the baklava as well as images and required details. Best of all, we got to eat the yummy samples!
Local brewers Clifton Hill Brew Pub wanted a label design that reflected the iconic Queens Parade, as well as matching their easy-drinking pale ale.
Turkish delight packaging can often look quite traditional. Sultan Turkish Delight, however, wanted their premium product’s packaging to appeal to existing turkish delight fans while also enticing a broader audience. It was important that the packaging was beautiful and would jump off the shelf visually, so we combined numerous rich, evocative images into a collage representing the ingredients (or tastes) of each flavour, and highlighted this with sophisticated black to boost the product’s desirability.
Mildura Chocolate Company
Sultan TURKISH DELIGHT PACKAGING
CHOCOLATE PACKAGING
Kwik Check SPRAY BOTTLE PACKAGING
Kwik Check is sold in Bunnings stores Australia wide. The packaging we designed quickly explains its function and enforces the parent brand.
Florence, who heads up Mildura’s Christie Centre – a provider of disability support services – contacted Blick to upgrade the Mildura Chocolate Company’s packaging. The company had received some great opportunities to sell their chocolates – passionately handmade and packed by people with disabilities – in major metropolitan retail stores. The brief was to emphasise the chocolate’s quality and for it to appeal to broad audiences while being inclusive, approachable, and something to eat now or give as a gift. The resulting designs combine paintings by the Christie Centre community with an elegant, sophisticated design using charcoal black/brown, gold metallic ink and a touch of gold foil.
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COPYWRITING & EDITING Good copy helps you gain credibility in a number of ways – no embarrassing spelling errors, unnecessary waffle, or sentences that don’t make sense – just fresh, unique and professional text that explains who you are, what you do and why you’re worth paying. Our copywriting services include proofreading, editing, social media, SEO copy and writing for both traditional and digital mediums.
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Blick Creative is extremely efficient and very accommodating to our needs and requests. Even our requests on the 11th hour have been met with efficiency and professionalism. They have been very good with our multilingual reports, as well as picking up minute errors and ensuring that content and images suit our needs. RAMILA CHANISHEFF Executive Officer, NCEIS University of Melbourne
Blick researched, created and wrote all persona profiles as well as page content for the Leap4Life website.
Blick’s copywriting services ensure consistency in tone and language across NCEIS, University of Melbourne collateral.
University of Melbourne COPYWRITING
Leap4Life COPYWRITING
Berry Street COPYWRITING
Working closely with Berry Street, Blick’s copywriter wrote their annual report, creating an engaging read, highlighting key achievements.
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CO-DESIGN & WORKSHOPS
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Understanding your clients and stakeholders and having an inclusive process is valuable in gaining a deep understanding of the needs, wants, and purpose of a project, and therefore contributing to its success. Through involvement in such processes, participants can feel they have truly contributed to a project’s outcomes.
We’ve been working with Blick for the last few years with consistent, outstanding results. The team understand our needs and always go above and beyond. We recently engaged Blick to run a co-design session for our carer journal which was a hit – all went smoothly, it was super creative (and fun!) and we received great feedback from the carers involved.
The team at Blick is skilled in running workshops, surveys, focus groups and co-design sessions to form part of a brief and at times directly influence a project’s design and outcomes, in line with client objectives.
VIVIANA ROSAS Manager, Marketing & Communications People & Communications Merri Health
Merri Health CO-DESIGN WORKSHOP
A range of images from workshops, presentations and co-design sessions, where participants were able to provide valuable insights and input.
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VIDEO Bring your communications strategy to life through professional, cinematographicstyle video to help your target audience understand what your brand looks, feels and sounds like. Blick’s in-house studio and director/cinematographer delivers a stunning end product suited for a range of media outlets, spanning telecasts, YouTube, web campaigns or television and cinema commercials.
A big thank you to the team at Blick Creative who so beautifully captured our brief and transformed it into an animation that will be a main feature on our new website. We have had a wonderful experience working with the team to not only create our animations but also to create our new website. They have put the time and effort in to understand who we are as an organisation and this has translated into the design and function of our website. LAUREN LIEBERTHAL Education Coordinator Huntington’s Victoria
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Spectrum VIDEO
Over a one-day shoot, Blick filmed a 60–second video to highlight Spectrum’s unique Multicultural Home Support Service and the special relationship their bilingual carers have with their clients. The video can be found on Spectrum’s website. spectrumvic.org.au/aged-care-spectrum
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Becks Bedding PROFILE RAISING VIDEO
Becks Bedding – a family business that hand-crafts mattresses – engaged Blick to create a promotional video. We came in and filmed the father-and-son team at work, with the resulting video providing an insight into the quality of their product and pride in their craft.
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City of Whittlesea
Huntington’s Victoria
VIDEO
EXPLAINER VIDEO
The City of Whittlesea had Blick film footage to promote the diversity of their region. Filming onsite in various locations and with drones, we achieved some great results to showcase Whittlesea at its best.
Blick created a number of explainer videos for Huntington’s Victoria, who wanted to educate and explain the effects and symptoms of Huntington’s Disease in an easy-tounderstand, lighthearted manner. The resulting videos, which feature on HV’s website, are hand-illustrated and animated by our team and clearly explain the topic in an approachable, positive way.
Bendigo Bank VIDEO
Bendigo Bank wanted to showcase their 15 years of local community banking achievements through a video. Filming in multiple locations and interviewing staff and the community, Blick was able to capture how the creation of relationships with the community can contribute to a great future for everyone.
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ENVIRONMENTAL & SOCIAL AWARENESS
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Blick is dedicated to having a positive social and environmental impact and supporting the community to promote equality, sustainability and wellbeing.
Our annual Tree Planting Day gives staff, clients, suppliers and supporters the opportunity to achieve positive environmental outcomes by regenerating local environments.
We opt for business activities that use sound environmental and ecological practices and make a concerted effort to promote and participate in positive initiatives that align with our ethos.
In 2015 Blick Creative was awarded the City of Yarra Sustainable Business Award, which further demonstrates our dedication to positive work practices.
At Blick, we are extremely conscious of our environmental footprint in and around the office. We were extremely proud to receive the 2015 City of Yarra Sustainable Business Award which recognised our efforts to make a difference every day.
Winners! City of Yarra Sustainable Business Award
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NEED HELP TURNING YOUR IDEAS INTO REALITY? We offer unique Melbourne-based graphic design, web, print and marketing solutions that push the boundaries of meaningful creativity. CONTACT US t. +61 3 9482 7077 e. info@blickcreative.com.au www.blickcreative.com.au
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Printed on ecoStar 100% Post-Consumer Recycled Paper
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From graphic design to website design and development, to photography, print, marketing, SEO and copywriting, our unique solutions push the boundaries of meaningful creativity.
CONTACT US t. +61 3 9482 7077 e. info@blickcreative.com.au www.blickcreative.com.au