Crucible Events and Planners
Africa Fashion Show Geneva 2014 CRUCIBLE EVENTS AND PLANNERS PRESENTS: AFRICA FASHION SHOW GENEVA | 2ND EDITION
Introduction
AFRICA FASHION SHOW GENEVA The Africa Fashion Show Geneva (AFSG) is the annual flagship event organized by Crucible Events & Planners, a Geneva-based event planning group specializing in public relations and tailored events. AFSG is an independent venture that aims to tell a different story about Africa to the global community. Africa is a beautiful, vibrant and dynamic continent with brilliant and creative minds and goes beyond the usual stereotypes of conflict, diseases, hunger and poverty often recorded in the media. The mission of the African Fashion Show Geneva is not only to promote cultural exchange and encourage a positive narrative about Africa. We also want to take advantage of the power of innovative, creative solutions – including fashion, music and dance – to boost economic development. The show reflects the vitality of the creative human spirit and showcases the diverse talents of African fashion designers and models from all corners of the continent. AFSG is a unique opportunity to connect with the richness of African textiles, ethos and origins.
THE COLLECTION AFSG 2014 displayed the unique and diverse talents of designers” from • • • • • • •
A la pointe du Caftan- Morocco Baldon Clotheirs - Nigeria Cy’mun - Burundi Emma For- Guinea Malleni Designs - Tanzania Manyeyo- Ghana Tony Pahla - Brazil
On exhibition were haute couture designs from one of Nigeria’s finest and renowned designers Deola Sagoe.
Contacts: Crucible Events & Planners 9 Chemin Des Quatre-Vents Mont-sur-Rolle, 1185 Switzerland Phone: +41 78 311 24 20 Email: info@cruciblevents.com Website: www.cruciblevents.com
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“Joining forces with civil society and private sector, including non-traditional players, like the fashion industry, has become indispensable. Sustainable development is my top priority” - Ban Ki-moon, UN Secretary-General The Africa Fashion Show Geneva (AFSG) 2014 presented its second colourful array of African fashion and talent at the Château de Penthes on 30 May 2014. Subsequent to a resounding success of our debut event in 2012; again, we successfully showcased Africa’s artistic diversity, audaciousness and creativity with styles and colours reflecting traditions from the North to the South of the continent. A cultural métissage of fashions by Afro-Cuban and Afro-Brazilian designers were also featured. The spectators appreciated the novelty of the fashion show, and luxurious gala dinner held at the Madarin Hotel on the Quai de Seujet on 31 May 2014. In particular, their exposure to an exquisite array of African culinary delights and a pleasant taste of African fine arts, and luxury fashion shown by elegant volunteers, some of whom are aspiring model trainees from the modelling institute Annie-Michel in Geneva. These fashion debutantes and their youthful enthusiasm reflect the very values that AFSG seek to articulate about Africa. The accent was placed on Africa as a nascent cultural and economic hub. The audience also had the opportunity to circulate among la bonne société Africaine à Genève against the posh settings of the Château
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de Penthes. Marked by its “African village” character, during the intermission, numerous artisans and creators displayed an array of African-made fashion, jewellery, cosmetics and toiletry products to the immense pleasure of the invitees. The pleasure continued with performances by Cameroonian and Nigerian artists who also delighted the audience with music and fables. A small troop of young dancers from Geneva provided the audience with yet a further demonstration of African diversity and its anchor within diaspora African communities in Europe. The three dancers, all representing African assimilation abroad confirmed the communities’ engagement to keep African culture alive and thriving through education and artistic expression. Together, let us tell positive stories about Africa!
AFSG is the flagship event organized by Crucible Events & Planners, a Geneva-based event planning group specializing in public relations and tailored events.
Temitayo Omotola, Founder, AFSG Executive Director, Crucible Events & Planners
Acknowledgements Many thanks to our generous donors for their support; as well as our anonymous sponsors: Compagnie Bancaire Helvetique Jubrila Ayinla Foundation And our models, partners and supporters: Adelina Fürstenberg Alero Okorodudu Alistair Abrahams Babatunde Layode (aka Lagos boy) Caroline Kende-Robb Deola Sagoe (Nigeria) Gwen Dickey (Rose Royce) Ifeanyi Nwagwu (Mckizee) Ambassador Issa Diallo Janelle Camano Kunle Omotola Melvine Gangath Nashe Nzabonimpa Regina Ogunyinka Sarb Basran Sylvie Omari Taiwo Bello William Effah Art for the World Annie Michele Models Château des Penthes (Musée and Restaurant) Embassy of Switzerland in Nigeria Ambassador Pierre Claver Ndayiragije (Permanent Mission of Burundi to the UN Office in Geneva) Ambassador Sammie Eddico (Permanent Mission of Ghana to the UN Office in Geneva) Genève Tourisme & Congrès ICVolunteers Mandarin Oriental Ours Magazine Geneva Estelle Hughes (Pososhok) Stand Info Balexert STWOPR (London) We welcome new partnerships and support from companies as well as individuals who are interested in promoting a positive and vibrant Africa.
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THE DESIGNERS
Burundi The designer
CY’MUN Passionate about fashion, Cynthia Munwangari was first a model before creating her own clothing brand “Cy’mun” collection, which is sold in Bujumbura and Kampala. Determined and ambitious, she plans to develop the fashion industry in her country and dreams revealing her brand in major cities worldwide.
Passionnée par la mode, Cynthia Munwangari a d’abord été mannequin avant de créer sa propre marque de vêtement « Cy’mun » collection qu’elle commercialise à Bujumbura et Kampala. Déterminée et ambitieuse, elle compte développer l’industrie textile dans son pays et rêve de retrouver sa marque dans les plus grandes villes du monde.
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The designer
EMMAFOR Guinean fabric, in particular Indigo fabric, Leppi, Forêt sacrée, Kerdenly are the traditional colors that we want to present to the non-Guinean public through various designs. Our philosophy is creativity!
Le tissu Guinéen en particulier l’indigo, le leppi, Forêt sacrée, le Kerdenly, sont les couleurs traditionnelles que nous voulons faire connaitre au publique non Guinéen à travers des modèles variés. Notre philosophie est la créativité!
Guinea 10
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Ghana The designer
MANYEYO “Manyeyo” represents an unconquerable spirit in my native Ada tongue. The brand sparks a quiet revolution amongst women folk who are imbued with a spirit of great pride. Today’s pieces are a creative blend of African Batik and polished cotton; the end result, an array of luxury designs which are more formal and timeless.
“Mayeyo” représente un esprit indomptable dans sa langue natale “Ada”. La marque suscite une révolution tranquille parmi les femmes imprégnées d’un esprit de grande fierté. Les pièces d’aujourd’hui sont un mélange créatif de Batik africain et de coton ciré; le résultat final, une gamme de modèles de luxe qui sont plus moderne et intemporel.
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The designers
A LA POINTE DU CAFTAN Each caftan of this collection bears the name of a flower. We want the woman who will wear one of our creations to feel special, beautiful and dainty. Our mothers, sisters and aunts in their sumptuous draped caftans looked like flowers and that had marked us. This collection pays tribute to those wonderful women who have been more than an inspiration. Samira et Saad
Chaque caftan de cette collection porte le nom d’une fleur. Nous voulons que la femme qui portera une de nos créations se sente unique, belle et légère. Nos mères, nos sœurs et nos tantes drapées dans leurs somptueux caftans ressemblaient à des fleurs et nous avaient énormément marqué. Cette collection veut rendre hommage à ces magnifiques femmes qui ont été plus qu’une inspiration.
Morocco amicalement Samira et Saad
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The designer
BALDON CLOTHIERS LTD Baldon Clothiers Ltd is an indigenous fashion and design outfit that caters especially for the male gender. Based in the capital city of Abuja Nigeria, we make shirts, trousers, jackets, tunics, team apparels, uniforms, branded and customized clothing. Our vision is to create a global clothing brand of African origin that is focused on excellent service delivery, professionalism and creativity.
Baldon Clothiers Ltd est une mode et du design costume indigène qui répond en particulier pour le sexe masculin. Basé dans la capitale Nigériane Abuja, nous réalisons des chemises, pantalons, vestes, tuniques, uniformes, des vêtements de grande qualité et personnalisés. Notre vision est de créer une marque de vêtement mondial d’origine africaine qui se concentre sur l’excellence, le professionnalisme et la créativité.
Nigeria 16
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The designer
MALLENI DESIGNS Malleni Designs Ltd, based in Arusha Tanzania. Peace Malleni started by designing for family and friends. The brand showcases traditional Africa influences and bold and colorful prints for both female and male professional executives by day and the vibrant, urban fun loving elegant types by night or weekends. Malleni Designs are meant for those who are not afraid to make a Statement Every Time!
Malleni Designs Ltd, est basé à Arusha en Tanzanie. Peace Malleni a commencé en réalisant des créations pour sa famille et ces amies. La marque met en valeur les influences traditionnelles africaines, les imprimés audacieux et colorés pour les cadres, professionnels féminins et masculins, que ce soit pour les tenues du jour ou du soir. Les créations de Malleni sont destinées à ceux qui n’ont pas peur s’exprimer!
Tanzania 18
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Brazil The designer
TONY PALHA “Exotic Fashion: Africa and the Amazon” Tony Straw is a designer who exalts its roots from Amazon, serving as its inspiration the great source of natural and cultural riches of this magical place. Fascination, glamor, elegance and creativity are the elements of this collection Afroamazônica where the designer presents couturier clothes that seem to come from a spell, an extraordinary power of magic, capable of translating the poetry of the dream into reality.
«La mode exotique: l’Afrique et l’Amazonie » Tony Palha est un créateur qui exalte ses racines d’Amazon, la grande source de richesses naturelles et culturelles de ce lieu magique servent son inspiration. Fascination, charme, élégance et créativité sont les éléments de cette collection « Afroamazônica », le créateur présente des vêtements haute couture qui semblent provenir d’un pouvoir extraordinaire de la magie, capable de traduire la poésie du rêve en réalité.
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THE EVENTS
Day 1
Melvine Gangath, Tayo Omotola
Guests
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Makeup by April Oustinovitch
Guests awaiting runway show
Sinem, Babs (Artist) & Mpona
Guests
Artist McKizee and Model Lotti
Babs (Musician, Emcee)
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THE EVENTS
Day 2 Ayda, Lorenzo and Dede
Khadeejat Fashina
Ruby Quirighetti, Regina & Sebastian Ledesma
CBH Representatives Haute couture designs by Deola Sagoe
Haute couture designs by Deola Sagoe
Mohammed Omotola (co-host)
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Mary Bampoe & Faisal Ahmed
Melvine Gangath & Jude Osei
Elsie Kanza, Caroline Kende-Robb & Lulu Shabell
Gwen Dickey
Eric Holst
Loretta Asiedu
Ambassador Issa Diallo
Guests dining to African cuisine courtesy of TasteeHub Nigeria
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Sponsors Partners
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+41 78 311 2420 info@cruciblevents.com www.cruciblevents.com Facebook:http://www.facebook.com/AfricaFashionShowGeneva Twitter: @AFSGenevaInstagram: @AFSGeneva