Mr. SAS 2021 Brand Guidelines

Page 10

Mr. SAS Brand Guidelines

File Types

File Names.

The 2021 Mr. SAS Logo Suite consists of 3 file formats: - JPEG - Best used on items with white backgrounds - PNG - Transparent background - EPS - Scalable vector files

Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files will have “_Print” as part of the file name

Logo files, graphics, and image assets are strategically labled for its intended use according to the following:

- These files are saved in CMYK Mode - These files are Hi-Res and are saved at 300dpi or greater

Web Formatted Files Web Formatted files are lo-Res files that have been optimized to be viewed on all digital devices and screens. - These files will have “_Web” as part of the file name - These files are saved in RGB Mode - These files are Lo-Res and are saved at 72dpi

Logo Variation Name The 2021 Mr. SAS Logo Suite consists of 4 color variations. The following file names will help distinguish each type: - Color Variations (Blk - Black Visual Identity File Names

Wht-White

Logo2- Alt.Master FC-Full Color) 9


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