Three overarching principles to remember The aim of this brochure is to inform retail customers about the various rules of conduct to be followed when distributing insurance products, in application of the IDD. These rules are intended to guarantee suitable customer protection. Remember the three fundamental principles that distributors must follow when they provide you with insurance distribution services: 1. 2. 3.
act honestly, fairly and professionally, in a way that best serves your interests; provide you with information that is accurate, clear and not misleading; provide you with services that take account of your individual situation, and in particular of your demands and needs.
