2012
Blue Fitness has been in business for 10 years, formed as a result of a long-standing consultancy company within the fitness industry, expanding to supply high quality fitness equipment with an emphasis on going the extra mile for our customers. More recently, Blue Fitness has secured contracts preferred supplier agreements, for major fitness organisations including Anytime Fitness, Crunch, Virgin Active, YMCA, Les Mills, Fitness First, CLM, Feelgood Fitness and many others. Our continued drive to provide not only
the highest quality, world-leading equipment; but also the best service possible to all our customers is what sets us apart from our competitors. Blue Fitness is part of the wider Blue Leisure Group, consisting of consultancy, finance, education, software, member retention and equipment supply professionals; covering every aspect of the fitness industry ensuring a complete solution for every fitness need.
Welcome to Blue Fitness and the wider Blue Leisure Group. This brochure is a small snapshot of our company showcasing a selection of equipment from some of our major suppliers. Whilst the brochure highlights mainly equipment from some of our favourite installations across Australasia; we believe it’s our people and service that make Blue Fitness a great company to partner with. We are very proud to work with some of the World’s leaders in providing fitness equipment and solutions for them, their members and our industry. We believe our strength is in our strong after sales service. We have a product range to suit all facilities and a dedicated team on both sides of the Tasman to assist you in achieving your company goals. Contact can be made via our website or email me directly, ben.davies@ blueleisuregroup.com Enjoy this snapshot of our business, and on behalf of our team we look forward to working with you on your next project!
Ben Davies Blue Fitness, Director
BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ
Star Trac Cardio E Series Innovation has led us into entertaining territory and nowhere is it more evident than in our E Series and eSpinner®. Designed to entertain as much as it makes you sweat, the E Series offers the most complete entertainment options on the market. What we didn’t realise at the time was that we were at the forefront of what has now become an entirely new equipment category.
West Wave Aquatic Centre, Waitakere, Auckland
From its integrated iPod® connectivity and high definition 15” screens, to a device-charging USB port, E Series and eSpinner® are wired in every way for complete personal entertainment. The entertainment system is fully-integrated with built-in fans, a heart rate monitor and the ability to pick, play and enjoy the entertainment solution of your choice. And with its sleek, modern design, it also looks as good as it entertains.
S Series S is for simple or solution or smart, but one thing S will never stand for is sacrifice. Designed specifically for those looking for solid, commercial-quality operation at an exceptional value, our S Series doesn’t cut corners – it actually sets new standards for what a cardio line should be.
Habour Fitness Ellerslie, Auckland
Featuring all of Star Trac’s popular user-focused features like adjustable personal fans, easy-up and wrap-around seat adjusts and dual-platform pedals, the S Series gives you many of the features you’d never expect to find for the price. And then it goes beyond with components like our new display with oversized buttons and text, providing the easiest and most intuitive operation available.
Onehunga War Memorial Pool, Auckland
Star Trac Spinning Spinning® started the group cycling revolution with its patented group cycle design and the competition has been trying to catch up ever since. Six years ago the Spinner® NXT changed the group cycle category and now the next generation Spinner® bikes continues to maintain our position as the leader in the industry.
Fit n Fast Burwood, Sydney
The Spinning® programme trains extraordinary instructors to motivate members and pack classes. Millions of enthusiasts have experienced the excitement of Spinning® through more than 200,000 certified Spinning® instructors worldwide. The Spinning® package of Star Trac Spinner® bikes and Instructor education programme gives you the tools to attract potential members with the fun and effective programming they crave while motivating your current members.
Virgin Active Frenchs Forrest, Sydney
Spinner® Blade Improved biomechanics delivers the best rider Q factor in the industry. A patent-pending drive train including new pedal, crank arm and bottom bracket interface results in the best Q factor on the market and will far exceed the current group cycling design standards, all packaged in a new sleek, iconic design.
BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ
Fitness First Bond Street, Sydney
Star Trac Strength Star Trac strength lines feature biomechanically-advanced designs with outstanding functionality. Each piece delivers the high-level of user-focused performance Star Trac users have come to expect. The quality of the HumanSport®, Inspiration Strength™, Instinct® and Impact Strength® lines are immediately apparent in details like double box-stitched upholstery and shrouded weight stacks for superior safety. The revolutionary Lock N Load® weight selection system is sure to become yet another industry standard set by us. And with a full complement of free weight equipment, benches and racks, the entire offering is now more than 160 pieces strong.
Fit n Fast Burwood, Sydney
Inspiration Strength Star Trac’s most exceptional strength offering ever is indeed the product of inspiration. It began with invaluable input from global industry fitness and biomechanics experts, facility operators and worldclass engineers. Then we sought out current and potential users of strength equipment. Our findings informed every step of Inspiration Strength’s development. The result is a line that blends the most desirable attributes of traditional strength equipment, and improves upon them. From the precise curves of the frames and seamless integration of materials, to the ease of operation and flawless biomechanics, the Inspiration Strength™ line offers the most aesthetically sophisticated and functionally superior strength equipment available.
Crunch Chatswood, Sydney
Harbour Fitness Ellerslie, Auckland
HOIST® Fitness Systems is a San Diego, Calfornia, USA based company producing strength training products for the commercial and home markets. The company’s commerical products can be found all over the world in health clubs, YMCAs, community centers, hotels, personal training facilities, colleges & universities, corporate fitness centers, government facilities and military bases.
ROC-IT Dynamic adjustment is the essence behind the new ROC-IT™ line from HOIST®. Using ROX™ technology, the user becomes an integral part of the exercise by continuously adjusting the position of the user with the movement of the exercise arm. As a result, the ROC-IT line embodies a unique training experience that achieves the unrestricted joint movement and core activating benefits of functional training coupled with the stabilizing benefits of machine-based equipment. Try it out for yourself and experience the ride of the ROC-IT line! The ROC-IT line is available as Selectorized (RS) and Plate Loaded (RPL) machines.
BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ
CF Series What started as a passion for exercising and strength training has grown into a world leader in the commercial strength equipment market that is HOIST. Through innovative design and unmatched quality, the HOIST CF Line offers comprehensive commercial free weight products suitable for any installation. Combining European styling with American engineering, HOIST速 takes commercial free weight equipment to a whole new level.
Crunch Chatswood, Sydney
Body Tech Nugent Street, Auckland
Harbour Fitness Ellerslie, Auckland
PURMOTION™ performance training products are designed to allow the user to perform exercises in an unrestricted manner. The products require using the body as a whole integrated unit, not in muscle isolation, to perform functional strength training that emphasises multi-plane movements whilst recognising the need for core strength and stabilisation. Whether training for sports, fitness, or better quality of life, PURMOTION™ products provide an efficient, unrestricted, and pure method to help achieve your sport performance and fitness related goals.
Fitness First Bond Street, Sydney
BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ
FTS (Functional Training Station) The complete FTS is designed to utilise PURMOTION’s unique functional training products and perform countless exercises, whether working out individually or in a group training setting. The FTS is available as a freestanding Club model, Wall Mount model, or Studio model. • • • • •
Specially designed to hold all PÚRMOTION™ patent pending products Tiered pull-up bars and anchors for Ropes, Rings, AirFit Trainers, and more Great for group functional training workouts in a class setting Can be prepared for outdoor use Provides a dedicated space for countless functional training exercises in your club, studio, or athletic facility • Three different size units to fit your available space.
There is WOODWAY and then there are conventional treadmills. WOODWAY treadmills feature an original (internationally-patented) design that was developed in response to conventional treadmill designs. WOODWAY designers set out to develop a safe and comfortable running surface for humans that also reduced the friction and wear associated with the conventional conveyor belt style. To do this they started with a ball-bearing transportation system and then created an entirely new slat style running surface.
Ultimate Sports Performance Training Platform The CURVE’s sophisticated design is the culmination of years of non-motorized design and development by WOODWAY. The key ingredient is WOODWAY’s patented running surface and nearfrictionless drive system, which allows the running belt to move freely. The CURVE allows any user, regardless of size or weight, to instantly achieve the speed they desire without the use of elevation or a motor!
Cost Comparison of Conventional Treadmill vs WOODWAY Treadmill Average costs to operate 7 Conventional vs 7 WOODWAY Treadmills over 4 years $1,621
$1,500 $1,250 $1,000
$810
$750 $500
$521
$438
$377
$250 $81
$0
Electrical Comsumption
Motor/Electrical Parts
Conventional Treadmill
Les Mills Britomart, Auckland $0 Deck Replacements
$0 Belt Replacements
WOODWAY Treadmill
*Study conducted by Major University Recreational Department ** “Conventional Treadmill” is well known conventional manufacturer commercial grade
Shift60 Bondi Junction, Sydney
Improved mental focus, concentration and muscle strengthening are just some of the benefits that exercising with Peak Pilates equipment brings. Peak Pilates holds true to the founding values of Pilates as well as being innovators in designing state of the art equipment. Peak Pilates Handcrafted Studio Line
Peak PilateSystem Foldable Equipment
Uniquely utilising only natural solid hardwood; Peak Pilates Studio Reformers and Combination systems are crafted to move. All the Studio Line systems are dynamic because the wood expands and contracts. Carriages are constructed from 13-ply Baltic birch with hardwood veneers throughout. Shoulder pads conform to ensure full comfort and support for both reclining and standing positions.
Peak PilateSystem (PPS) is the only multi-use, foldable Pilates piece on the planet! The PPS is very robust but can be folded and moved by one person. Contemporary brushed aluminum design combined with unique patented features make the Peak PilateSystem ideal for the sophisticated home user, studio or health club. The Deluxe model combines the Reformer, Tower and Mat. Also available as a reformer only (without Mats and Tower), plus this system is easily updated to the Deluxe version at any time.
Peak Pilates have all your Pilates needs covered with additional products such as barrels, mats, power circles and instructor training manuals and DVDs. BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ
Blue Leisure Group is a combination of 8 companies based across Australasia specialising in equipment, finance, software, member retention and consultancy.
NZBLUE LTD
Blue Fitness is one of Australasia’s leading supplier of commercial fitness equipment, with a solid reputation built upon first-class service, support and customer care. Blue Fitness is committed to providing you with the very best and latest commercial fitness equipment along with a seamless product service request system, a varied range of facility service agreements and comprehensive equipment parts supply.
Across both Australia and New Zealand, BLUE’s professional consulting services provide invaluable specialist support to the sports, leisure and fitness industry. Our consultants’ broad base of industry knowledge and experience provides clients with the ability to cater to a diverse range of requirements.
Blue Finance offers equipment finance solutions tailored especially for the needs of Blue Fitness customers. We’re not about exhaustive application processes but ensuring you have access to the best equipment to grow and support your business. We are unique amongst our competitors as we don’t take security over your personal assets, just the gym equipment, thereby giving you peace of mind. Equipment finance made simple - as it should be.
Five Star offers refurbished equipment with a difference - Star Trac equipment with five qualities that sets it above all other refurbished equipment. The Five Qualities of Five Star are: • • • • •
Refurbished with Star Trac original parts 12 Months Parts Warranty 12 Months Labour Warranty Star Trac Certified Refurbishment Blue Fitness Quality Assurance
StarGuard is a unique and exclusive Preventative Maintenance Agreement (PMA) that Blue Fitness offers to our clients. It is a scheduled maintenance service contract designed to extend the working life and reduce down-time of the equipment. The StarGuard PMA is the best solution to maximise return on investment and to minimise servicing overheads. On the completion of every scheduled service; clients are presented with key issues, equipment considerations and recommendations in a report. StarGuards are tailored to each specific facilities’ specifications.
The award winning membership retention programme, providing holistic support services to fitness facilities worldwide. This includes software, marketing and sales support and personal development programmes. In 2005 IHRSA chose Face2Face as its official member retention programme, and help the global industry reach 120 million members by 2010.
We provide effective and efficient management of the entire project process from in-depth research to resource management and liasing with stakeholders. Since BLUE’s foundation in 2002, a number of high profile projects have been completed for stakeholders including: • Councils • Community Organisations • Schools • Government Organisations
AUSTRALIA
NEW ZEALAND
PO BOX 1185, MELBOURNE VIC, 3000 T : +61 3 8643 7460 F : +61 3 9012 4152 info@bluefitness.com.au
PO BOX 37969, PARNELL AUCKLAND 1151 T : +64 9 845 0035 F : +64 9 845 0032 info@bluefitness.co.nz
BLUEFITNESS.COM.AU
BLUEFITNESS.CO.NZ