MAT TRESS
Shifman Debuts Exclusive Inspired Collection In New High Point Showroom
“The Inspired collection was created to give designers confidence when selecting the right comfort level for their clients.”
28 Sleep Retailer / Fall 2021
By Elaina Hundley Shifman is launching its first mattress collection offered exclusively to select designer showrooms in the US. The luxury beds will be unveiled at the fall High Point Market in Shifman’s new showroom. Comprised of four handcrafted mattresses, The Inspired Collection features models named after 20th century interior design pioneers: Elsie De Wolfe, Dorothy Draper, Billy Baldwin and Michael Taylor. This group of influential designers inspired the brand with their shared philosophy of good design focused not only on thoughtful aesthetics but comfort and function as well. True to Shifman tradition, each premium quality mattress is two-sided and hand-tufted using the Sanotuft process. The models also incorporate natural materials including cotton, natural latex, New Zealand wool and cash-
mere and are supported by eight-way handtied boxsprings. Tailored exclusively for designer showrooms, the Belgian damask cover and gold-plated metal corner plates offer luxurious finishes sure to appeal to the discerning eye. With clean and contemporary patterns and color palette, the domestically produced collection delivers a sophisticated look. “The Inspired collection was created to give designers confidence when selecting the right comfort level for their clients,” Alison Minella, Shifman marketing director, explained. “It can be overwhelming, so we’ve taken out the guess work by offering a curated fourbed collection based on comfort preference while complementing the designer’s vision and mission to deliver luxury and an unsurpassed experience in designing the client’s ultimate oasis.”
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