2 minute read
Reverie Expands Power Base Lineup And Unveils New Customer Convenience Hub
By Gretchen Kast
Reverie is addressing some of today’s most pressing customer needs with a suite of new products and technologies at the winter Las Vegas Market. First, the company is unveiling the R480 and R380—two new power base models that reflect an innovative response to current industry challenges. These will be the first power bases to come with the company’s Customer Convenience Hub (CCH), a new way to deliver even greater ease of use to their customers.
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The R480 and R380 models have been redesigned for a simpler and quicker setup process for delivery teams and consumers. Both models are also foldable, which allows for more product to be stacked per square foot in a shipping container or warehouse.
“When we looked at what was currently out there on the market, we decided we wanted to make simplicity our goal—simplifying both the consumer’s interaction with the product and the delivery and setup phase,” said John Wanat, VP of sales for Reverie. “The setup time is extremely quick—unfold, put the legs on, plug it in, and you’re done. And on the logistics side, the folded design takes up less space so it optimizes our freight and warehouse footprints, and it’s even easier to carry into customers’ homes.”
The two models come equipped with the versatile comfort features customers and retailers have come to expect from Reverie, including head-up and foot-up adjustability and the ability for consumers to save preset positions to their remotes. The R480 also includes 3D-Wave massage technology, Reverie’s patented resonant-frequency massage function.
Another unique advantage of the R380 and R480 are their modular legs, which allow for use with or without depending on the customer’s bedroom setup. “The customer has the option to use it anywhere: platform or inside a bed frame, use the legs or don’t. This does both—it’s really one-size-fits-all,” said Patti Ark, Reverie’s director of customer experience.
The two new models will also be the first to come standard with Reverie’s new Customer Convenience Hub, a handheld device that provides a direct connection to the control box of the power base, allowing for easier remote pairing and power base diagnostics. The CCH may be attached to the side of the power base or rest on a nightstand, and also includes USB ports with which consumers can conveniently charge their devices.
“The Customer Convenience Hub was designed for the modern world of complex logistics, and for a modern consumer that expects simplicity, convenience, and all the bells and whistles,” said Reverie CEO and co-founder Martin Rawls-Meehan.
Reverie’s Customer Convenience Hubs will be presented at the winter Las Vegas Market, and will be available for purchase by consumers starting in 2022.
“It isn’t enough just to solve problems,” Rawls-Meehan continued. “We go above and beyond: we want consumers to not just be happy with Reverie beds but to also recommend them to their friends and family. That is how our industry will grow.”
