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The SSA Sleep Pavilion Showcases 18 Companies At Winter Las Vegas Market
By Chris Schriever
The Specialty Sleep Association is presenting 19 different companies in its showroom space at the winter Las Vegas Market, including four international debuts.
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“The momentum is shifting back to that in-person validation so important in our industry,” said Tambra Jones, executive director of the SSA. “Retailers are experiencing supply chain disruptions and looking for products they can offer and deliver to their customers in a timely fashion. Suppliers have rolled up their sleeves and are presenting solutions, ready to get retailers what they need.”
Making its US debut at the Las Vegas Market in the SSA Sleep Pavilion is the German mattress company Emma—The Sleep Company. One of the largest DTC brands in the world, Emma is introducing three new premium mattress collections at the winter market. Featuring cutting-edge innovations, these new lines will be available to brick-and-mortar retail partners throughout the US.
Next, Covestro Niagra B.V. is bringing its mattress from The Netherlands to make it’s US Debut. Aimed at sustainability, the Niaga mattress is “designed to use again,” explained Ward Mosmuller, director of partnerships and coalitions. “Niagra is the go-to innovation partner for producers and makers who want to design products for circularity. We set ourselves apart through material stewardship, transparency and closing the materials loop. By providing transparency on the materials inside and telling consumers how to return their product, we keep these products out of the trash and are therefore fully circular.” Together with its partners, Niaga designs everyday products with clean and infinite materials and reversible connections only. The Niaga tag makes return easy, which is how the company works to safeguard materials for future generations. The team at Niaga envisions a world in which all products are designed to use again, so they don’t end up in the trash, ever.
Sheela Foam is also making its US debut at the winter Las Vegas Market. With its North American office in Toronto, Canada, this mattress company has manufacturing facilities in India, Spain and Australia. It will have its bed-in-a-box offering on display.
Luxury mattress manufacturer BestRest is rebranding with a new name: Eurolux Living. The company is showcasing two new models at the winter market. Naturalia’s Elite Collection brings together luxurious Italian fabrics and foams with German-engineered pocketed coils and micro-coils, Swiss essential elements infused in the company’s aromatherapy Avent O2 layer and finely-crafted Spanish materials. The Multisens System features 1,250 independent tempered steel multi-coils packed in individual fabric pockets. Offering a variety of high-tech materials and features, these new offerings range from $1,299 to $12,999 at retail.
Baxter BioHealth is introducing a new mattress to accompany its Anti-Aging, AntiOxidant and Far Infrared mattress covers. Designed to work in concert with its mattress covers, the new Baxter BioHealth mattress utilizes a variety of technologies including an ultra-thin, patented and eco-friendly graphine micro-layer for maximum heat-dissipation therapeutics. The mattress also utilizes the latest in ceramic technology; an extra-thin layer provides a superconductive material that works in conjunction with the nano-silver threading woven into the patented mattress covers. This combination of technologies helps minimize free-radical cell growth and increase anti-oxidant conductivity, which reduces the body’s inflammation and cellular aging.
I Love Pillow | I Love Mattress is introducing its new Perfect Fit Mattress and Pillow products at the winter market. Based on feedback from its customers and retail partners, the company designed the new products to deliver increased consumer satisfaction. They combine the brand’s proprietary memory material with a unique 4 in 1 design to provide the ultimate sleep experience.
TFS Natural Home by The Futon Shop
offers natural and organic furniture made in America. The company’s TFS Honest Sleep mattress and pillow line features 20 mattresses, toppers, and pillows that are in stock and ready to ship. The products are made with an array of natural and certified organic fibers, including horse-hair, wool, cashmere, camel, cotton, along with supportive cores in coconut, hemp, and latex as well as micro coils.
Learn more about all of the companies that will be on display at the SSA Sleep Pavilion at SleepRetailer.com now!
