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E.S. Kluft Directly Addresses Three Key 2022 Bedding Trends
E.S. Kluft Directly Addresses Three Key 2022 Bedding Trends
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—Jon Stowe, managing director of ESK
By Elaina Hundley
Wellness, sustainability and luxurious comfort are three of the top bedding trends predicted for the coming year. E.S. Kluft & Company has a program for each of these bedding must-haves—and they will be on display at the Winter Las Vegas Market.
“We’re coming off a fantastic year with great success of the new collections launched in 2021,” said Jon Stowe, managing director of E.S. Kluft & Company (ESK). “In spite of the issues the industry faced this year, such as supply chain delays, increased costs and labor shortages, our year has been exceptional . . . possibly the best we’ve ever had.”
“We’re grateful for the great relationships we have with our retailers and we’ve worked hard to ensure our partners have everything they need to fulfill the high demand from the increasing number of consumers who are looking for high end bedding products,” Stowe added.
Supporting Health & Wellness Through Quality Sleep Products
As consumers and retailers continue to navigate the ongoing coronavirus pandemic, health and wellness continues to be a top priority. Improving sleep quality is one way consumers are addressing this need, and they are doing it by investing in quality sleep products.
Revitalizing its Aireloom Preferred collection in 2021, ESK debuted 30 new models in three distinct lines. In addition to the patented Heirloom Lift technology, the lineup is made with high quality materials for superior support, comfort, air circulation and temperature management—all of which contribute to improving sleep and in turn, improving health. Additionally, as the consumer interest in clean products continues to grow, ESK is able to meet these consumer expectations by using natural components that deliver sought-after antiviral, antimicrobial and hypoallergenic qualities.
“Our Aireloom Preferred collection continues to be a top seller as consumers look for quality mattresses that help give them a great night’s sleep,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “The response from our retail partners has been amazing, and we expect the strength of this collection to continue in 2022 as consumers search for the ultimate great night’s sleep.”
Sustainability: More Than A Trend—Part Of ESK’s DNA
According to a National Retail Federation and IBM survey, nearly 80 percent of consumers report that sustainability is important for them and nearly 60 percent are willing to change their shopping habits.
“For us, sustainability has never been a trend, rather it’s part of our company’s DNA and has been since the beginning,” said Castillo. “Our mission is to continue to handcraft mattresses using natural fibers and premium
materials that are not only good for your body, mind and soul, but also our planet.”
In particular the Aireloom Karpen Natural collection features quality natural materials like TerraPur Natural Latex and a special Belgian Jacquard made with SeaCell. Derived from renewable resources, cellulose and seaweed, SeaCell revitalizes the skin and adds an extra touch of softness and comfort.
The materials used in E.S. Kluft & Company products hold certifications from several eco-conscious organizations including the eco-INSTITUT, OEKO-TEX, and Certipur-US. The company also partners with One Tree Planted, a nonprofit dedicated to helping the environment by planting trees.
The Kluft, Aireloom & Marshall Mattress Brands All Deliver Luxurious Comfort
Consumers have responded to the pandemic by investing in their homes and that includes not skimping when it comes to their sleep environment.
“Related to the growing awareness of the benefits of good sleep, people are realizing it’s worth investing in a good, quality mattress,” said Castillo. “Comfort will remain the key driver for purchase, and interest in high-quality natural products will continue.”
Offering meticulously handcrafted mattresses made with luxurious materials such as cashmere, silk, organic cotton, specialty wools and foams, the Kluft, Aireloom and Marshall Mattress brands are all equipped to meet the growing demand.
“We’re heading into 2022 with a lot of optimism,” added Stowe. “Our retail partners are excited about our collections as well as our commitment to exceptional service, and they are telling us that our luxury bedding products are generating enthusiasm among both their sales associates and customers.”
