MAT TRESS
E.S. Kluft Directly Addresses Three Key 2022 Bedding Trends
“We’re grateful for the great relationships we have with our retailers and we’ve worked hard to ensure our partners have everything they need to fulfill the high demand.” —Jon Stowe, managing director of ESK
By Elaina Hundley Wellness, sustainability and luxurious comfort are three of the top bedding trends predicted for the coming year. E.S. Kluft & Company has a program for each of these bedding must-haves—and they will be on display at the Winter Las Vegas Market. “We’re coming off a fantastic year with great success of the new collections launched in 2021,” said Jon Stowe, managing director of E.S. Kluft & Company (ESK). “In spite of the issues the industry faced this year, such as supply chain delays, increased costs and labor shortages, our year has been exceptional . . . possibly the best we’ve ever had.” “We’re grateful for the great relationships we have with our retailers and we’ve worked hard to ensure our partners have everything they need to fulfill the high demand from the increasing number of consumers who are looking for high end bedding products,” Stowe added.
Supporting Health & Wellness Through Quality Sleep Products As consumers and retailers continue to navigate the ongoing coronavirus pandemic, health and wellness continues to be a top priority. Improving sleep quality is one way consumers are addressing this need, and they are doing it by investing in quality sleep products. Revitalizing its Aireloom Preferred collection in 2021, ESK debuted 30 new models in three distinct lines. In addition to the patented Heirloom Lift technology, the lineup is made with high quality materials for superior support, comfort, air circulation and temperature management—all of which contribute to improving sleep and in turn, improving health. Additionally, as the consumer interest in clean products continues to grow, ESK is able to meet these consumer expectations by using natural components that deliver sought-after antiviral, antimicrobial and hypoallergenic qualities. “Our Aireloom Preferred collection continues to be a top seller as consumers look for quality mattresses that help give them a great night’s sleep,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “The response from our retail partners has been amazing, and we expect the strength of this collection to continue in 2022 as consumers search for the ultimate great night’s sleep.”
Sustainability: More Than A Trend—Part Of ESK’s DNA According to a National Retail Federation and IBM survey, nearly 80 percent of consumers report that sustainability is important for them and nearly 60 percent are willing to change their shopping habits. “For us, sustainability has never been a trend, rather it’s part of our company’s DNA and has been since the beginning,” said Castillo. “Our mission is to continue to handcraft mattresses using natural fibers and premium
34 Sleep Retailer / Winter 2022
