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Classic Brands Showcases Expanded Infinity Sleep Collection
Accessories
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By Gretchen Kast
Classic Brands is showcasing a broad range of new products at the winter Las Vegas Market. The company will feature its expanded Infinity Sleep Collection, with additions to its Infinity Modern furniture line, along with the new Liberty bed and zero clearance adjustable base. These product developments come on the heels of Classic’s 50th anniversary and the opening of its fourth domestic warehouse and distribution center, based in Washington State. The new facility will support two-day product delivery within the continental United States.
Comprised of mattress frames, platforms and headboards, the new Infinity Modern furniture collection includes five new product lines. Four out of the five will be launching in March 2022. First up is the Pismo, which includes five SKUs and features modern metal, wood and upholstered frames. The Catalina features eight SKUs and offers contemporary platforms, frames, and headboards. Offering four SKUs each, The Laguna and the Hermosa both feature larger side headboards with the frames capable of accepting adjustable bases both inside and atop the platform. Launching in April 2022, the Del Mar features six SKUs, including both upholstered and wood headboards in addition to frames in walnut and aged white finishes.
Also being unveiled at the Las Vegas Market is Classic’s Liberty bed. This no tool assembly, all-American-made platform was developed in partnership with United Finishers and is set to launch in February 2022. It features sustainable hardwoods and maple and walnut veneers, water-based finishes, and has low VOCs (Volatile Organic Compounds).
Additionally, Classic will also be showcasing its new zero clearance adjustable base and the re-introduction of its gel mattress, which has been enhanced now for even greater comfort.
“Heading back to Las Vegas and getting to talk about our portfolio of products with both current and prospective retail partners is a great way to kick off 2022,” said Scott Burger, CEO of Classic Brands. “The three elements of our Infinity line—memory foam mattresses, hybrid mattresses and modern furniture—are designed to seamlessly complement each other and address a variety of key consumer needs. We partner with a range of brickand-mortar retailers and ecommerce platforms, and I am excited about the opportunity to highlight how our complete collection of products can help retailers drive higher sales and consumer satisfaction.”
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