The Isaacson School for New Media Colorado Mountain College Prospectus www.IsaacsonSchool.org www.facebook.com/IsaacsonSchool
The Isaacson School for New Media at Colorado Mountain College prepares students to be competitive in a rapidly evolving world where diverse forms of media increasingly converge to enable new modes of working and connecting—new media.
The Isaacson School for New Media
Welcome to the Isaacson School! Preparing to contribute at the leading edge of 21st Century economy. The Isaacson School for New Media is one of the first community college programs in the country to provide leading edge preparation to enter the exploding area of digital media. The School offers Associate Degree and Certificate programs, with emphasis areas in Digital Journalism, Digital Media Production, and Digital Marketing and Design; as well as continuing education in these areas. These programs are offered at the Aspen and Roaring Fork Campuses of Colorado Mountain College. New economic realities and opportunities are rapidly transforming traditional employment and career pathways. Isaacson School degree and certificate programs prepare students to compete successfully in the new economy, helping them develop business and entrepreneurial skills. Internships provide a doorway into the working world and network of media professionals for Isaacson School graduates. At the culmination of the program, students have the opportunity to intern with a wide variety of media organizations. Learning within a 21st Century experience-rich atmosphere. Accomplished media professionals serve as faculty, bringing learning to life by providing first-hand experience. Rock-solid training in the fundamentals of media professionalism merge with real-world, hands-on immersion in advanced digital audio and video technology, the digital journalism and public relations, and cutting edge approaches to digital marketing and design, all within the constantly evolving world of social media. Hands-on learning and portfolio projects are at the core of every course, with each student steadily developing an expanding portfolio of work completed throughout their time in the program. The learning goal is capacity-building and skill development, assuring that program graduates begin their personal career path with a clear, demonstrable showcase of skills and accomplished work. Students apply their learning about media business and entrepreneurship to their own career development by making a formal ‘pitch’ to community media partners based on their portfolios and personal career goals. Creating better futures for students and the communities we serve. The core mission of the Isaacson School for New Media is to provide a stimulus for personal economic and career capacity-building. The talented professionals and entrepreneurs trained at the Isaacson School will help local and regional economies grow and enhance the general quality of life in the communities where they live. We also strive to encourage the development of the media literate citizenry which is increasingly essential to effective participation in society at all levels.
Walter Isaacson The School for New Media at Colorado Mountain College is named in honor of one of the world’s leading figures in media and public service. A graduate of both Harvard University and Pembroke College of Oxford University, for nearly forty years Walter Isaacson has been at the forefront of creative innovation in service to the greater good. His contributions as President and CEO of the Aspen Institute, Chairman and CEO of CNN, and Managing Editor of TIME magazine are well known. He is also the Chairman of the Board of Teach for America, which recruits recent college graduates to teach in underserved communities, and is Vice-Chair of Partners for a New Beginning, a public-private group working to forge ties between the United States and the Muslim world. He serves on the Board of Tulane University, the Overseers of Harvard University, and the Board of United Airlines. His #1 best-selling biography of Apple Co-Founder and CEO Steve Jobs recently joined his other respected biographies of Benjamin Franklin, Albert Einstein, and Henry Kissinger. Of special note is his passionate and effective leadership in highlighting the critical role of community colleges in serving the educational needs of the 21st Century.
“I'm really thrilled to be a partner with Colorado Mountain College and everybody who supports it in this great endeavor for new media, new technology and the future of the Roaring Fork Valley. I'm convinced by being part of a community college where people really understand how new media gets applied in the real world, we'll be finding all sorts of new ways of looking at new media two, three, 10, 20 years down the road.” - Walter Isaacson, March 19, 2012 at CMC Aspen Campus Press Conference
New Ways to Work and Communicate
The New World of Work and Community Creating. Connecting. Anywhere. Anyone.
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Social Networking
Social networking sites offer a free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection. This democratization of technology is driving the socialization of the web and fundamentally changing the way that people interact with one another, as well as with businesses and governments. – “Special Report on Social Media,” Economist, 28 January 2010
The Isaacson School for New Media
@ Colorado Mountain College
Digital Journalism Program
Center for Digital Entrepreneurship & Career Pathways
Digital Marketing & Design Program
Career Empowerment for All Programs
Digital Media Production Program
HIGHLIGHTS OF AN INDEPENDENT FEASIBILITY STUDY •
There is an immediate market for the skills that will be taught so the program should be implemented as soon as possible.
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Ninety-six percent of employers think it is likely that they will expand new media activities for their businesses in the near term.
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Strong opportunities exist for entrepreneurs, freelancers, and contractors, over and above traditional jobs.
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Employers also see a need for retraining themselves and existing workers in the continually evolving trends of new media.
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Associate Degrees and Bachelor Degrees are evenly matched as the most likely educational levels needed for new media hires.
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Practical experience should be integrated with skills training through a comprehensive internship program.
KEY DRIVERS FOR NEW MEDIA AT CMC A Compelling Opportunity to Create a School for New Media Feasibility Study Respondent Comments
Place Photo Here, “Media professions have huge changes happening; having all content going digital is Otherwise Delete the main trend now that has to be addressed. . .” Box “It is an intelligent idea to start a program like this; I did not have anything like this when I went to school” “Opportunities for New Media positions should grow as the industry changes; looking forward to adding people with New Media training, including video and web skills, as we grow our website.”
CONNECT. ENGAGE. EMPOWER. Our $2 Million Goal to Seed a Successful New Program.
THE ISAACSON SCHOOL FOR NEW MEDIA
$1.25 MILLION FOR FACILITY RENOVATION AND FACULTY RECRUITMENT Naming Opportunities $500,000 Level Center for Digital Entrepreneurship & Career Pathways $250,000 Level Digital Journalism Program Digital Marketing & Design Program Digital Media Production Program $150,000 Level Annual CMC Digital Media Week $50,000 Level Classrooms
$750,000 FOR EMPOWERING STUDENTS THROUGH SCHOLARSHIP OPPORTUNITIES Naming Opportunities $50,000 Level Endowed Scholarships $25,000 Level Named Scholarships
ASSOCIATE OF APPLIED SCIENCE IN NEW MEDIA – 63 credits General Education Requirements (required for all program tracks) – 21 credits Course Code Course Title ENG-121 English Comp I ENG-122 English Comp II COM-115 Public Speaking or COM-125 Interpersonal Communications MAT-135 Statistics or MAT-107 Career Math or MAT-120 Math for the Liberal Arts JOU-105 Intro to Mass Media History or Political Science Elective Recommend HIS-247 20th Century World History or POS-205 International Relations PHI-112 Ethics or PHI-218 Environmental Ethics
Credits 3 3 3 3 3 3 3
New Media Core Courses (required for all tracks) – 24 credits Course Code JOU-225 JOU-106 BUS-102 BUS-120 MGD-102 MGD-101 RTV-278 JOU-280
Course Title Internet Media Fundamentals of Reporting Entrepreneurial Operations Intro to E-Commerce Intro to Multimedia Intro to Computer Graphics Electronic Media Portfolio Internship
Credits 3 3 3 3 3 3 3 3
In addition to the General Education and New Media Core courses listed above, students choose one of the following program tracks to complete their degree requirements.
Digital Media Production Track – 18 credits Course Code FVM-250 RTV-210 RTV-269 MGD-251 RTV-106 Elective
Course Title Writing for Broadcast Media Audio Mixing Video Field Production Multimedia Motion & Sound Radio Program Production I Choose additional course from approved list of electives
Credits 3 3 3 3 3 3
Electives List: MGD-141 Web Design I 3 PHO-XXX (new) New Media Storytelling 3 JOU-121 Photojournalism 3 JOU-215 Publication, Production, and Design 3 CWB-142 Multimedia Authorship 3 Earn a Certificate of Proficiency in Digital Media Production only, without obtaining the AAS degree, by adding the additional credits below to the program track requirements (24 total).
JOU-280 JOU-225
Internship Internet Media
3 3
Digital Marketing & Design Track – 18 credits Course Code MAR-216 MAR-217 MGD-141 CWB-142 PHO-XXX (new course) Elective Electives List: FVM-250 MGD-241 MGD-251 JOU-231 JOU-111 JOU-215
Course Title Principles of Marketing E-Commerce Marketing Web Design I Multimedia Authorship New Media Storytelling Choose additional course from approved list of electives Writing for Broadcast Media Web Design II Multimedia Motion & Sound Introduction to Public Relations Principles of Advertising Publication, Production, and Design
Credits 3 3 3 3 3 3 3 3 3 3 3 3
Earn a Certificate of Proficiency in Digital Marketing & Design only, without obtaining the AAS degree, by adding the additional credits below to the program track requirements (24 total). JOU-280 Internship 3 JOU-225 Internet Media 3
Digital Journalism Track – 18 credits Course Code JOU-121 JOU-102 JOU-206 JOU-215 JOU-241 JOU-231 or JOU-111
Course Title Photojournalism Intro to Editing for Media Intermediate Newswriting & Editing Publication, Production, and Design Feature and Magazine Article Writing Introduction to Public Relations Principles of Advertising
Credits 3 3 3 3 3 3
Earn a Certificate of Proficiency in Digital Journalism only, without obtaining the AAS degree, by adding the additional credits below to the program track requirements (24 total). JOU-280 Internship 3 JOU-225 Internet Media 3
Electronic communications technology and related digital media are at the core of the nation’s postindustrial transformation—and at the heart of the rapidly increasing demand for postsecondary education throughout the economy. • •
By 2018, 91 percent of Information services and related electronic communications jobs are projected to require at least some postsecondary education. Projected job growth in digital media areas: o Electronic Commerce Specialists and Online Merchants: 7-13%. o Search Marketing Specialists: 7-13% o Multi-Media Artists: 14-19% o Web Developers: 7-13% o Graphic Designers: 7-13% o Audio and Video Equipment Technicians: 7-13% o Authors, Writers, and Editors: 14-19%. o Public Relations Specialists: More than 20%.
Data from O*Net Online, the nation's primary source of occupational information, sponsored by US Department of Labor, Employment and Training Administration, www.onetcenter.org.
REAL SKILLS. REAL EXPERIENCE. REAL FUTURE. Associate of Applied Science in New Media Three Emphasis Areas and Sample Career Opportunities within Each: Digital Journalism • Online Content Writer & Developer • Audio/Video Electronic News Gathering (including New Media Integration with other formats) • Public Relations and Communications Digital Media Production • Digital Media Producer (orchestration of all creative and technical elements) • Digital Audio/Video Engineering (all technical elements including coding) • Digital Media Integration with Print, Radio Broadcast, and Other Platforms Digital Marketing & Design • Social Networking Specialist (friends/followers building, social media branding) • New Media Sales (personal selling with expertise in online/social media) • Internet Marketing Manager (lead generation, online ad expert) All Emphasis Areas Include Meaningful Internship and Electronic Portfolio Development All Emphasis Areas will be served by the Center for Digital Entrepreneurship & Career Pathways • Entrepreneurship and Career Skills Development • Mentoring by Successful Entrepreneurs • Assisting Pathway Exploration for Post-Graduation Success
Creativity as Economic Driver “At a time when virtually every state is searching for its creative soul and its artistic core, Colorado has found them . . . as a cultural and creative hub. . . [Colorado] already has established itself nationally as a premier creative economy, which can be confirmed by its high national rankings and concentrations in numerous categories of creative enterprises and occupations.” --- The State of Colorado’s Creative Economy (2008), prepared by the Governor’s Office for Economic Development
The Isaacson School for New Media provides education and training to build the “creative economy” as a driving economic force in Colorado, and beyond.
PO Box 1763, Glenwood Springs, CO, 81602 • Phone: 970-947-8360 • Fax: 970-947-8385 jraynor@coloradomtn.edu • www.isaacsonschool.org • www.facebook.com/IsaacsonSchool