April 2011
QR Codes: A Hot Trend Getting Hotter!
QR codes are showing up in all sorts of new and clever places, like on the back of this t-shirt at the recent Marketing Profs Digital Marketing Forum. It reads “R U Following Me?”
Source: fivesparrow.com In the January 2011 issue of Biz Talk, we gave you a little background on QR codes, and showed you five ways to use them to market your business (you can refresh your memory here). QR codes are catching on fast – a recent survey from Mobio revealed a 1200% increase in QR code usage during the last three months of with a large QR code printed 2010. directly underneath. (Photo In this article, we’re going to courtesy of Aneta Hall’s blog.) share some more examples of creative and innovative ways to Although these codes are popping up everywhere, use QR codes and help you businesses must think of ways learn more about one of the hottest marketing trends online to implement QR codes so they provide something truly today! valuable to users. A business
that simply re-directs a QR code to its website home page is missing the point. Using QR codes gives you a chance to truly impress and engage your users anywhere, and gives them something of value in exchange for interacting with your business. To help encourage your creative thinking, here are some other clever examples of using QR codes: New York City is now implementing QR codes on City building permits. This will enable residents to scan the code on the permit and get instant details on the project, read complaints that have been filed or violations that have been found, or log a complaint of their own.
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INSIDE THIS ISSUE Page 1 April Calendar
Page 2 A note from the President
Page 5 Welcome New Members
Page 6 Happening in Hillsdale