MEET OUR TARGET AUDIENCE Quinceañeras: Latina females between the ages of 13-15 (and her parents). Bridal: Latina females between the ages of 20-39, representing a fusion of cultures, religions, races and ethnicities. She’s in the market for 20+ months: The average bride begins researching up to 4 months before getting engaged and the average engagement last 16 months.
2013 Key Wedding Statistics Median Age: 29 Median HHI: $57,380 College Educated: 73% Employed Full-Time: 59% Average Length of Engagement: 16 months Average Spent on Wedding: $26,984 Average Spent on Wedding: $194/ person Number of Guests: 141 Number of Bridesmaids: 4 Number of Groomsmen: 4
2013 Weddings by Race 25,000
LATINOS ARE VITAL TO AMERICA’S FUTURE
20,000
The Latino market in the United States has become an essential component for a brand’s growth. In the last few years, the purchasing power of the Latin community has substantially increased, making the community appealing for any brand that is looking to tap into a great resource. With 52 million Latinos in the U.S. and a projected buying power of $1.5 trillion in 2015, per Nielsen, it is one of the most powerful demographics in the world.
10,000
Sources: (1) The Wedding Report, Inc. (2013) (2) Humphreys, J. M. (2010). The University of Georgia Selig Center for Economic Growth: The Multicultural Economy 2010. (3) The Nielsen Company. (2012). State of the Hispanic Consumer: The Hispanic Market Imperative, Quarter 2, 2012.
15,000
5,000 0 Latino
Black
Asian
Other Minority