Blush Magazine - Fall 2014

blush MAGAZINE S T U D E N T P U B L I C AT I O N

FA L L 2 0 1 4

Decoding Wearable Tech

FALLING FOR AUTUMN FASHION

The

The Rise of Drugstore Cosmetics

SocialIssue

blush MAGAZINE Dianna Mazzone

EDITOR IN CHIEF Creative Director: Joseph O’Brien Artistic Director: Jordyn Ferriss

Senior Editors: Avanti Dalal, Rebecca Aschen

Photography Director: Collins Nai Art Director: Vivian Zhen Beauty Director: Alexandria Cott Fashion Director: Aaron Valentic Web Director: Mikayla Madigan Fashion Writer: Ashley Laderer Health Writer: Kathryn Farrell Senior Photo Editor: Ashley Naftaly Advertising Sales Manager: Vivian Tai Advertising Sales Assistant: Daniel Cavosie Contributing Men’s Editor: Steven Rodriguez Assistant Web Editor: Michaela Bartlett Social Media Editors: Sarah Fielding, Nicole Glickman Contributors: Georgi Annenberg, Samantha Ayala, Megan Brown, Lauren Budzichowski, Christina Buscarino, Kimberly Cardenas, Blair Conner, Rocco Cortese, Juliane DeGiovine, Lily Derella, Carly Dugan, Eva Eckstein, Ruby Frei, Gemma Gibb, Rachel Gray, Emily Keough, Megan Madden, Haley Miller, Daria Mossounova, James Penney, Liana Prinzevalli, Davian Rodriguez, Julie Sacca, Cassandra Shaffer, Melanie Sperin, Kyle Ursin, Samantha Velez, Joyce Xu Laura Hatmaker

ADVISOR

Fall 2014 Material World

FASHION’S FAV O RITE N EW FABRICS ARE OH-SO-APPRO PRIATE F O R FAL L

Your Beauty Product Cheat Sheet BU S Y S U M M ER? W E’L L BRIN G YO U U P TO SP EED O N THE BEAU TY L AU N CHES YO U M AY HAVE M IS S ED

RAINBOW ROOM

T H E T E C H NICO LO R T REN D T H AT’S TUR NED HE AD S F R OM COA ST TO COA S T ? R A INBOW- HUED HA I R , O F C O UR SE

Dance, Meet Fashion EX PL O RE THE IN TERS EC TIO N O F DAN CE AN D FAS HIO N AT THE M U S EU M AT F IT’S N EWES T EX HIBITIO N

CONTRIBUTORS

◄JOYCE XU

MAJOR AMC HOMETOWN Queens, NY PREFERRED SOCIAL PLATFORM “I love Instagram, as I find it to be a platform that truly brings out one’s style and personality.” IDEAL SATURDAY “I’d clean my room, watch Lifetime movies, and pay multiple visits to my fridge.” LISTENING TO “By Your Side” by Sade CAREER ASPIRATIONS “I would love to write my own novel, as well as become a layout designer at Vogue, ELLE, W, or GQ.”

◄JULIANE DEGIOVINE

MAJOR AMC HOMETOWN Port Jefferson Station, NY FAVORITE APP “Buzzfeed, because it is everything I want and everything I will ever need—also Ryan Gosling quizzes are bomb.” PREFERRED SOCIAL PLATFORM “Tumblr. It’s creative, hysterical, and emotional, all at once.” IDEAL SATURDAY “Staying in bed, eating guacamole, and watching reruns of Friends and The Mindy Project—I’ve been known to get through entire seasons in a matter of hours.” CAREER ASPIRATIONS “To never have to wear a suit to work (unless that’s some new trend I’m trying or something), to be somehow involved with fashion, writing, or advertising.”

◄KYLE URSIN

MAJOR AMC HOMETOWN New Orleans, LA FAVORITE APP “HopStop! It saves my life. I would be so (literally) lost in NYC without it!” IDEAL SATURDAY “This is so tragic, but just being able to sleep in!” READING NOW Chanel Bonfire by Wendy Lawless CAREER ASPIRATIONS “Hopefully somewhere in the glossy world of fashion publishing.”

▼COLLINS NAI

MAJOR Photography HOMETOWN Bear, DE FAVORITE APP “My favorite app by far is Afterlight! I love how effortlessly I can edit photos taken on my phone without making them look really cheesy.” IDEAL SATURDAY “I’d start off with Starbucks and spend the day on set shooting a fashion editorial.”

LISTENING TO Lady Gaga & Tony Bennett’s “Cheek to Cheek” CAREER ASPIRATIONS “I would love to have a career like my idols Richard Avedon and Steven Meisel. I’d love to see myself photographing covers for top fashion magazines and high-end advertising campaigns.”

Letter from the Editor

T

here's a lot to say about social media—enough to fill books, blogs, and magazines for years to come. And, this being our Social Issue, it'd be silly to ignore the why and how of online interaction. But, that said, I'd like to take a moment for sociability of the traditional sort—I'm talking about good, oldfashioned, human-to-human communication.

As I prepare to graduate in December, I'm asked time and time again what I'll miss most about FIT. And time and time again, I say that it's the people.

Because though New York may be where over 8 million people call home, taking a bite out of the Big Apple can be seriously lonely if you're at it alone.

So, don't take for granted waving at your roomie in the Breezeway as you run to class, or bumping into a seatmate from first semester in the elevator.

Consider our community your Twitter feed come to life—it's got all the same character (and I don't mean the 140-orless variety) and then some.

Dianna Mazzone Editor in Chief

BEAUTY

By Melanie Sperin

NEWS & OTHER STORIES BRINGS BEAUTY FROM ACROSS THE POND

Originally a fashion brand exclusive to Europe, & Other Stories is coming to SoHo in New York City in mid-October. The company, though owned by H&M, is still young in itself, only launching in Europe one year ago. Aside from their fashion, the brand has much to offer on the beauty side of things. The product range will include body products, nail polish, and makeup, from $9 for nail polish to $40 a fragrance.

The packaging of the products reflects the brand’s simplicity and minimalistic qualities with white labels and black print. A paint swatch, or “smudge” as the brand likes to call it, is added to each product to represent a certain scent family; this helps consumers mix and match their products easily according to scent.

PRABAL GURUNG’S MOVE TO MAKEUP

Singapore-born fashion designer Prabal Gurung is launching his very own makeup collection in collaboration with MAC Cosmetics in mid-to-late November.

According to Gurung, it has been two years in the making. “Creating this line has certainly been emotional for me,” Gurung said in a statement. “I think back to the beauty products on my mother’s vanity that I saw growing up and how much they resonated with me. It’s pretty incredible to be in a position to now be developing my own.” The product line will feature a bronzing powder, an eyeshadow duo, lipstick, and other color cosmetics. The prices will range from $20 for a kohl eyeliner to $70 for the bronzing powder; the lipsticks and lip glosses, each available in three different shades, will retail for $30.

HOURGLASS’ FIRST STAND-ALONE STORE

The cosmetics brand known for its subtle skin-luminizing capabilities is now expanding its reach, opening its first flagship store in Los Angeles. Located at 1351 Abbot Kinney Boulevard, around the corner from its headquarters, Hourglass will be the first color cosmetics brand to open on the street’s row of retail stores. Along with its first store opening, Hourglass is introducing a custom Ambient Lighting Powder Palette and a brand new product (and its very first skincare item), Equilibrium Biomimetic Skin Active Serum. To complement Hourglass’ modern products, the store will be designed in a sleek and minimalistic way, allowing them to be the main focus. Carisa Janes, founder and chief executive officer of Hourglass, told WWD she wants the space to be “an entire sensory experience, from the way the product feels in your hand and how it looks on your counter to the texture and finish on your skin. I don’t want to compromise.” The brand’s complete collection will be available for the customer to look at and test in-store.

The Scent of Travel: Nomaterra

By Samantha Velez

Sitting at my desk, I reflected upon my recent trip to Europe and the times of utter discomfort I had experienced in the midst of layovers and uncomfortable flights. Those who travel often can surely relate to the awful feelings associated with flying. With the absence of bottled fragrances, it would have been ideal to have an on-the-go fragrance product for a mid-flight pick-me-up.

Enter: Nomaterra Fragrance Wipes.

Nomaterra On-The-Go Fragrance Wipes, $20, available at Sephora.

The convenient wipes are meant to keep you fresh and fragrant even in the stickiest of predicaments. On the Nomaterra homepage, a quote by Eleanor Roosevelt reads, “The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.”

The Nomaterra woman seeks to enjoy all life has to offer—including fragrance— no matter where she may be.

The set of wipes contains the invigorating scents of Miami Orange Blossom, Malibu Honeysuckle, and Oahu Gardenia. All three are destination-inspired scents that would make anyone who smells them wish to go out and explore the world. The brand’s founder, Agnieszka Burnett, has had her fair share of adventure. At the age of one, she and her family escaped communist Poland with their sights set on immigrating to the U.S. After arriving in New York and enjoying the freedoms of America, they began to embark on travels throughout the world. That desire to explore is something Burnett carries with her to this day. Combined with her love of travel is a deep understanding of the cosmetics industry—Burnett once worked in the beauty department at Glamour. As such, Nomaterra is essentially a mixture of all its founder’s passions and experiences.

BONUS: All of the high-quality ingredients in Nomaterra fragrances are natural and organic. These elements are not simply thrown into the mix, but are extremely specific to the scents associated with their namesake cities. Every location undergoes substantial research so that Nomaterra can discover the most indigenous and fitting ingredients necessary to truly represent a location.

So, the next time you’re strolling the aisles of Sephora and are craving some worldly inspiration, get your hands on a pack of Nomaterra Fragrance Wipes and be prepared to bask in the sweet smell of travel.

The Beauty Secrets Beh

By Allix Cott

PRO D U CTS TO WAK E UP TIR E D S K IN A ND KEEP Y OU LOO

Tired, sleep-deprived, puffy skin is no breakfast in bed, so here are som from morning to night!

OVERNI GHT M AS K

EYE C R E A M This eye-opening cream from our favorite fresh experts at Origins is clinically proven to de-puff tired morning eyes with the help of caffeine. No need to pour a second cup of coffee to try and boost saggy peepers, instead glide on this dark-circle-diminishing miracle cream that contains caffeine straight from natural sources. Ingredients like coffee beans and magnolia extract will immediately refresh and brighten your sleepy eyes!

Hydration is key when it comes to this cult Korean product. According to the brand, a bottle of this miracle mask is sold once every 15 seconds— that’s quicker than your Instagram feed loads in the morning! With a relaxing, aromatic compound called “sleepscent” already built in, ingredients like rose, orange flower, and sandalwood are just an added bonus to your best night of skin replenishment yet.

Origins GinZing Refreshing Eye Cream, $33, available at Sephora.

Laneige Sleepin availabl

hind #WokeUpLikeThis

OKIN G F R E S H A L L D AY LON G !

me of our favorite tips to make sure your skin wakes up and stays up

M O IS T URIZER

Philosophy Take a Deep Breath SPF 30, $35, available at Ulta.

e Water ng Mask, $23, le at Target.

If moisturizing is your game, then Philosophy is the name! This oxygendiffusing moisturizer has all of the SPF you need, without the added parabens and sulfates. Oil-free and lightweight, this hydrating moisturizer uses caffeine to purify and decongest your beautiful morning skin.

CLEANS ER

Clean & Clear Morning Burst Hydrating Facial Cleanser, $5.21, available at Target.

If your skin is still recovering from that sugary midnight snack at Yogurtland, then this Clean & Clear Facial Cleanser will ensure you a good morning even after that sneaky treat. Its unique water formula fights back those unfriendly blemishes while waking up your skin with mango and limescented bursting beads. You and your skin will be bursting with joy after your morning with this hydrating cleanser!

How-To: Glamour With Glasses

By Liana Prinzevalli

SO, IF YOU WEAR GLASSES, YOU SHOULDN’T BOTHER WITH MAKEUP, RIGHT? WRONG! DON’T LET YOUR FRAMES KEEP YOU FROM LOOKING FIERCE. GLASSES ADD PERSONALITY AND ARE A GREAT ACCESSORY TO COMPLEMENT SO MANY LOOKS. CURIOUS HOW MAKE YOUR FRAMED FACE LOOK EVEN MORE FABULOUS? HERE ARE SOME TIPS ON HOW TO TWEAK YOUR FAVORITE LOOKS SO THERE’S NO COMPETITION BETWEEN YOUR GLASSES AND YOUR MAKEUP. F R E S H - FA C E D & F L AW L E S S

WARBY PARKER FINCH GLASSES, $95, AVAILABLE AT WARBY PARKER.

Some days, you just want to keep it simple. A cream blush makes it easy and gives you a flushed, freshfaced look, while also doubling as a lip balm to save some time! Top off the look with a swipe of your favorite highlighter (we like Benefit’s High Beam) on the tops of your cheekbones, bridge of your nose, brow bone, and Cupid’s bow.

Then simply comb through your brows, add some mascara, and you’re good to go! This look highlights your natural beauty in a way that no glasses could conceal.

SMOKE & MIRRORS

For a night out with friends or simply a day when you’re feeling extra glamorous, a smoky eye is the way to go! This classic look works for everyone, including girls with glasses. The first step is essential: always, always use an eyeshadow primer! This base will not only keep your makeup on all night, but also enhances the pigmentation of eyeshadow—a must for girls striving to make their eyes stand out. Use shimmery shadows and darken the crease a little before applying a light, metallic shade on the lid and a dark plum or gray in the outer crease for some extra definition. Then, add a matte highlight on the inner corners of the eyes, as well as on the brow bone. This creates contrast and really brightens up the eyes! Once you’re done with shadow, apply some liquid liner and black mascara. Bring along a nude lip color and you’ll be all ready for a night out!

PROMINENT POUT

MAC LIPSTICK IN REBEL, $16, AVAILABLE AT MAC.

What better way to make a statement than a bold lip? Girls with glasses are especially lucky because a bold accessory on the eyes is a perfect way to balance out a bright lip. Keep the eyes toned down with just a quick swipe of eyeliner and two coats of your favorite mascara. Also, be sure to lightly contour your face to further balance out those loud lips. Then comes the fun of choosing a lip color to match your mood! For a classic look, try MAC Red or Rebel. If you’re feeling especially brave, check out Limecrime’s line of lipsticks. They have an amazing assortment of shocking shades. If you’re brave enough, try out their deep, metallic green, Serpentina! Good luck, and have fun proudly showing off your prominent pout!

Summer’s Best Beauty Launches— WHAT YOU MISSED By Jordyn Ferriss

For many, summer vacation means working on a natural tan by the pool, sleeping in, and going sans makeup. While you were busy soaking up the rays, we rounded up some of the biggest summer beauty launches so you’re in the know when you hit your local beauty retailer this fall!

BEAUTYBLENDER MICRO-MINI, CHRISTIAN LOUBOUTIN ROUGE LOUBOUTIN, $17.95, available at Sephora. $50, available at Christian Louboutin.

If you know anything about coveted beauty There’s only one name that comes tools, then you know about the original to mind when someone sees those Beautyblender. Loved by many, the bright signature red soles: Christian Louboutin. pink sponge changed the face of makeup Known primarily for his statement shoes, application by ensuring a flawless and natural Christian Louboutin surprised many finish with each use. Beautyblender lovers when he announced the launch of his worldwide rejoiced as the company announced own nail polish line this its next venture in the makeup sponge world summer. The signature with the Beautyblender Micro-Mini, which was shade, Rouge Louboutin, released mid-July online and early August in is the perfect red for any stores.

This baby blender is perfect for those skin tone. The packaging pesky areas of the face a is exactly as brilliant as you bigger sponge can’t quite would imagine, boasting an reach. Sold in a pack of two, 8-inch cap made to imitate the Beautyblender Micro-Mini the tallest shoe Louboutin offers the same flawless finish ever made, the Ballerina as its predecessor but with Ultima. Since its launch in July, more precision due Louboutin has released many to its small size. other shades of the polish ranging from nudes to neons, URBAN DECAY ensuring that this high-end NAKED2 BASICS, beauty splurge will have a $29, available at color with your name on it.

Sephora.

NARS AUDACIOUS LIPSTICK If there’s one COLLECTION, $32 each, thing we know about available at NARS. Urban Decay, it’s that they like to get naked. Following the launch of NARS Cosmetics’ brandthe Naked3 Palette last winter, Urban spanking-new Audacious Decay introduced its Electric Palette, Lipstick Collection can be straying from its beloved Naked line. considered the most exciting But don’t fret: Naked-ness has made its launch of the summer. The launch features comeback this summer, this time in the 40 drool-worthy shades ranging from bright form of another Naked Basics palette. The pinks to deep aubergines and perfect first Naked Basics contained five warmnudes. The highly pigmented shades are a toned (mostly matte) neutrals, perfect celebration of NARS’ 20th anniversary, and for a natural smoky eye or simple crease were released on narscometics.com and in definition. With the launch of Naked2 NARS boutiques in August. Now available Basics, UD lovers have the option of five at Sephora and other beauty retailers, the cool-toned neutral matte shades, the Audacious Lipstick Collection will soon perfect complement to the first Naked become a staple in any makeup bag. Do you Basics Palette, as well as the rest of the think you can collect all 40?

Naked family.

We know that’s our goal.

New York Fashion Week: Sp AL IC E + OLIVIA — Pastel-Kissed Lips THE LOOK: “To play up the ethereal theme of a princess in Versailles, we focused on dreamy eyes, kiss-stained lips and beautifully translucent skin,” says lead Stila makeup artist Sarah Lucero.

DIY ESSENTIALS: Stila Stay All Day Foundation, Stila Eyes Are The Window Eye Shadow Palette in Body, Stila All Over Shimmer Powder in Kitten, Stila Lip and Cheek Stain in Cherry Crush

PHILLIP LIM — Dewy Skin THE LOOK: “My inspiration is sensuality—the way morning light hits you as you wake up in your bedroom, sensual skin beaming with rays of light,” says lead makeup Francelle Daly. “I highlighted the cheekbones, high planes of the face, and the bridge of the nose to accentuate and bring out that glow in each girl.”

DIY ESSENTIALS: NARS Pure Radiant Tinted Moisturizer, NARS Light Reflecting Loose Setting Powder, NARS Blush in Reckless (available spring 2015), Eyeshadow in Valhall (available spring 2015), NARS Lip Gloss in Guyane (available spring 2015)

PETER SOM — Pop Art Warrior THE LOOK: “A brushstroke of neon orange color swooped out under the eyes; it’s super easy to do and it’s not supposed to be perfect. Use your finger or a brush to apply it,” says lead makeup artist Yadim, who works with Maybelline.

DIY ESSENTIALS: Maybelline Color Sensational Vivids Lipstick in Vibrant Mandarin

pring Beauty Trends

By Emily Keough

ZA C P OSEN — Graphic Lips & Nails THE LOOK: MAC makeup artist Kabuki described the look as “sexy and dramatic but in an easy way. Everything being perfect is important.”

DIY ESSENTIALS: MAC Lip Pencil in Cherry, MAC Lipmix in Red, MAC Studio Lacquer in Shirelle

MARISSA WEBB — In-Your-Face Braids THE LOOK: TRESemmé lead stylist Jeanie Syfu shares how to recreate the look at home: “Divide hair into five equal strands at the nape of the neck and begin weaving the farthest right section over and under each part, working your way to the left. Take the furthest left section of hair and weave over and under each part, working your way to the right. Repeat the last two steps until braid is complete, leaving ends loose and fasten with a clear elastic.”

DIY ESSENTIALS: TRESemmé 24 Hour Body Finishing Spray

H O N O R — Cobalt Cat Eyes THE LOOK: Lead makeup artist Polly Osmond described the look as “a debutante that falls in love with a George Harrison bad boy and they go on a trip together.”

DIY ESSENTIALS: Kevyn Aucoin The Eye Pencil Primatif in Defining Navy, Kevyn Aucoin The Loose Powder Shimmer Shadow in Lapis

Blush Exclusive:

SPRING BEAUTY MUST-HAVES STRAIGHT FROM THE PROS By Emily Keough SARAH LUCERO Celebrity Makeup Artist and Stila Global Creative Director SHOWS: Alice + Olivia, Rebecca Minkoff WHAT WAS THE INSPIRATION BEHIND YOUR LOOK AT ALICE + OLIVIA? The look was called Princesse de Palais; it was inspired by two girls who were out in Versailles, they fall asleep, and they woke up in this palace. They don’t know how they got there, but they’re on a dreamy Versailles exploration! It has a light, illuminated, pastel vibe to it.

WHAT IS YOUR FAVORITE TREND FOR SPRING? I saw the most beautiful blonde, beige nudes. A luxe, light, very polished look, very vanilla. Also big, beautiful brows! Very brushed up and textured.

WHAT ARE YOUR MUST-HAVE PRODUCTS FOR SPRING? Stila Baked Cheek Duo in Pink Glow and Stila Stay All Day Waterproof Brow Pen.

I L D E G O N C A LV E S Lead Artist, Sephora PRO SHOWS: Gigi Burris WHAT WAS THE INSPIRATION BEHIND YOUR LOOK? My inspiration was the Art Deco of Miami Beach. I live in Miami so I took my inspiration from the colors in the sand and the dunes of the beach. That’s what I used on the eyes. It’s a very soft splash of color—a little metallic but very soft. The skin is super natural; I wanted it to look radiant. The blush and lips were peachy-tangerine colored. My inspiration was the sunsets on the beach—the orange in the sky. It’s very simple.

WHAT IS YOUR FAVORITE TREND FOR SPRING? Less is more! Using minimal product for your skin is key so that it doesn’t look like you have foundation on. The idea is that you focus on the eye makeup or the color on the lips and cheeks.

WHAT ARE YOUR MUST-HAVE PRODUCTS FOR SPRING? Make Up For Ever HD Blush in 410, NARS Blush in Sex Appeal, and Givenchy Photo’Perfexion Foundation.

#InstagramRoundUp

By Rachel Gray

@FL AS HTATTOOS These jewelry-inspired temporary tats have been seen all over Instagram. @stevemadden was excited to announce via an Instagram that Flash Tattoos are now sold in select stores.

The metallic, flashy, and easy-to-apply tattoo has been known to spice up any outfit—anytime, anywhere!

Queen B (@beyonce) works the trend. Will you?

@L O VE S UJA

Everyone wants to hop on the juice bandwagon. Suja Juice spotted @evalongoria hoppin’ on theirs before a Jimmy Kimmel appearance. Suja— which means long beautiful life in Hindi—is currently the fastest growing cold-pressed beverage in the U.S. With three different lines on the market, @lovesuja is keeping nutrition in style.

Suja Juice, $6.99–$8.99, available at Whole Foods.

@M AR CBE AUTY

Marc Jacobs Enamored Hi-Shine Nail Lacquer in Nirvana, $18, available at Sephora.

The year-old Marc Jacobs Beauty has found a diehard fan in Lucky‘s editor-in-chief, Eva Chen (@ evachen212), who flaunts her Marc Jacobs nail polish regularly. The new cosmetic campaign starring legendary actress Jessica Lange is making waves across social media, as well.

Photography by Ashley Naftaly

COLOR PLAY Take a pop of color to the next level with bare-faced beauty looks that highlight one feature at a time.

MAKEUP BY Jordyn Ferriss MODELED BY Carly Dugan

Maybelline Great Lash in Royal Blue, $5.99, available at Drugstore.com.

Sugarpill Burning Heart Palette, $34, available at Sugarpill.

Obsessive Compulsive Cosmetics Metallic Lip Tar in Technopagan, $18, available at Sephora.

CARA D. THE MOVIE S TA R ?

One of the world’s most sought-after models is stepping off the runway and on to the movie set. English supermodel, socialite, and singer Cara Delevingne has already conquered the fashion world, and is now taking on Hollywood by starring in John Green’s newest blockbuster film Paper Towns. Known all around the world for her bold brows, Delevingne landed the leading role of Margo Spiegelman, the adventurous, book-loving protagonist of this teenage love story, who mysteriously disappears one night after wreaking havoc with her secret admirer Quentin Jacobsen. Nat Wolff, who played Isaac in Green’s mega hit The Fault in Our Stars is set to play Quentin. Green was pleasantly surprised with how well Delevingne epitomized Margo, stating via Twitter that, “Cara Delevingne’s audition blew everyone (including me) out of the water.” This will be Delevingne’s first appearance on the silver screen, however, it’s not her first time acting. She made her television debut in the British short film Timeless, in which she played a young woman whose fiancé left to fight in Afghanistan. Her future acting endeavors include also playing a mermaid in the upcoming movie Pan.

NEIMAN MARCUS COMES TO NYC It’s about time! Neiman Marcus is finally opening its first store in New York City. The luxury retailer recently announced the opening of a giant flagship store in Hudson Yards. The Hudson Yards Redevelopment Project is meant to encourage the development of Manhattan’s West Side near the Hudson River. This project includes erecting 16 new skyscrapers and hundreds of new retail spaces. Neiman Marcus will occupy three levels of a seven-floor mall that is set to open its doors in 2018. The space is set to total 250,000 square feet. And, luckily for us, this new mecca of shopping is only blocks away from Kaufman Hall.

Though the parent company owns the Bergdorf Goodman on Fifth Avenue, this is the first Neiman Marcus store to ever be built in the city throughout the retailer’s 107 years of existence.

FASHION

NEWS

By Cassandra Shaffer

LOUIS VUITTON: THE MAGAZINE

Vogue, Bazaar, and now The Book—Louis Vuitton’s newest venture isn’t a new style of handbag or sky-high stiletto, but rather a biannual fashion magazine debuting this month.

The ever-expanding Vuitton empire will now include publishing with the inaugural issue of their newest enterprise.

The 126-page fashion magazine is edited by the head of fashion news for French ELLE, Sylvia Jorif.

Select customers will have the pleasure of flipping through fabulous fashion spreads featuring Vuitton pieces, reading an interview with cover model Charlotte Gainsbourg, viewing backstage pictures from the brand’s Cruise 2015 show, and taking a look into the Louis Vuitton archive. If you are not among the privileged few who get this new publication sent to their door, don’t fret. The Book will be translated into 11 different languages and sold throughout the world in the upcoming weeks.

The Breakout Trends at NYFW

By Julie Sacca

FIT STUDENTS ONCE AGAIN TOOK TO THE STREETS OF MANHATTAN TO VOLUNTEER FOR OUR FAVORITE WEEK OF THE YEAR—NEW YORK FASHION WEEK—AND THEY RETURNED WITH TALES OF A BRIGHTER, MORE FASHIONABLE SPRINGTIME TO COME. GET AHEAD OF THE TIMES AND STUDY UP ON THE TRENDS WE SPOTTED AT OUR FAVORITE FASHION SHOWS.

ON T HE FR I NG E

TH AT ‘70 S S HOW

GINGHA M ST YLE

Even if your eyes were screwed shut, this trend would be impossible to miss. With designers such as Donna Karan and Proenza Schouler taking this classic trim to a level it’s never been before, it’s only a matter of time before the rest of Manhattan’s finest follow suit. With more of a hippieera inspiration than that of the roaring twenties, it is evident that designers were embracing Western vibes.

The ‘70s are here again in way that’s bigger than Farrah Fawcett’s hair. Jason Wu’s collection showed the world that’s possible to wear suede and be elegant once again, while Anna Sui’s show demonstrated how playful and wearable denim can be. Derek Lam’s bell-bottoms also were reminiscent of the disco era. In short, ‘70s influences were seen on the runways of countless designers, but each look exhibited a more fashionforward and sophisticated take on the decade.

Take your picnic straight to the streets with the season’s new take on plaids. This fresh-looking pattern is perfect for spring as it pairs perfectly with any existing neutral in your closet. The gingham print was all over the runway, namely at Oscar de la Renta and Diane von Furstenberg.

Gingham will take the spring fashion scene by storm, so it’s best to stock up on the fun print as soon as you can.

The Dawn of W

By Sarah Fielding

If there’s one thing that controls our lives in today’s day and age, it’s technology. It’s no longer solely used for work or social encounters, either; it has seemingly entered every sector of our lives, the latest being fashion. While in the past designers shied away from technology, they have recently been embracing the chance to use it to enhance their lines. Surprisingly, more established designers are hopping on board just as much as the new designers. Rebecca Minkoff and Ralph Lauren are among the pioneers.

Let’s start with REBECCA MINKOFF. She’s teamed up with Case-Mate to create a line of chic bracelets that are not only fashionable, but useful! One of the bracelets connects to your phone via Bluetooth and lets you know when select people have called or texted you. The other bracelet connects to a USB cable and syncs and charges your phone while you’re on the move. If you didn’t know better, these bracelets would just look like regular accessories.

RALPH LAUREN debuted his Polo Tech Shirt at the U.S. Open; it tracks real-time biometric data and streams it to your smartphone.

According to Ralph Lauren’s website, it tracks distance, calories burned, intensity of movement, heart rate, stress rate, and much more.

It also increases blood circulation and muscle recovery. That’s a pretty impressive shirt!

Other pioneers in the space include WEARABLE SOLAR, which makes lightweight garments that allow the wearer to charge their smartphone up to 50 percent when worn in the sun for an hour. On the designer front, Richard Nicoll set London Fashion Week abuzz when he partnered with Disney to release a light-up dress. Filled with LED lights, the dress was meant to create a Tinkerbell effect when it came down the runway. Of course, other wearable tech products on the market are Google Glass and the Apple iWatch, however, alreadyestablished technology companies make these items.

Wearable Tech Designer ELIE TAHARI, too, gave a nod to wearable tech in his spring 2015 presentation, wherein he displayed an iPhone-encrusted dress.

This humorous take on the tech trend featured more than 50 iPhones sewn into mesh “techno-fabric.” The phones were set on camera mode in order for each to capture a different angle of the event.

Witty wearables aside, the question remains: Should fashion keep heading in this direction or should designers take a step back and stick to the basics? Everyone seems to be attached at the hip to their phone, so do we really need even more products that feed this near addiction? Technology is great, but as with everything in life, there needs to be a balance. Wearable technology is definitely in our fashion future, but Rebecca Minkoff’s collab hopefully, only part of it.

with Case-Mate gave birth to two equally-stylish phone accessories.

Fashion icon Diane von Furstenberg has been a proponent of Google Glass, lending her design expertise to special edition shades.

Ralph Lauren’s Polo Tech Shirt comes complete with its own app.

Elie Tahari took a whimsical (and literal) approach to wearable tech with this iPhone-enhanced dress.

MATERIALWORLD From chunky knits (designed by FIT’s own students) to thin-ribbed sweaters, this fall, it’s a material world—and we’re all just living in it.

Photography by Collins Nai

STYLED BY Christina Buscarino MODELED BY Lauren Budzichowski, Rocco Cortese MAKEUP BY Emily Keough HAIR BY Liana Prinzevalli PHOTOGRAPHY ASSISTANTS Ashley Naftaly, Ruby Frei, Blair Conner

ON LAUREN: SWEATER Zara PANTS Zara ON ROCCO: JACKET Asos SWEATER H&M PANTS Zara

DRESS Sakshi Awal BRACELETS H&M SOCKS Topshop SHOES Asos

VEST H&M TOP H&M PANTS H&M SHOES Asos

SWEATER Zara CULLOTES Topshop BAG Kate Spade BOOTS Topshop

CAPE Melissa Mendoza BRACELETS H&M BODYSUIT Asos SHOES Asos

ON LA U R E N: COAT H&M ON R OC C O : TOP H&M

VEST Zara DRESS H&M

Abercrombie Revolution

By Mikayla Madigan | Photography by Megan Madden

“You’ve Changed, So We’ve Changed,” reads the new slogan hanging boldly across Aéropostale stores. Responding to a decrease in profits, Aéro is just one of the many familiar fashion companies who are being forced to change their entire approach to reaching their target customers. Despite many stores’ willingness to recreate their image and regain consumer dedication, one company had been holding out on us. Abercrombie and Fitch, which had previously resisted change, has begun a brand evolution as of this year. Their style has gone from “SoCal” to “SoTrendy,” with new items that are bringing back the customer’s interest.

Ten years ago, when many of us were in middle school, it was evident that the iconic moose or seagull was a symbol of status. Abercrombie and Hollister were the most frequented stores of “popular” tweens. Fast-forward to the present, and style preferences have pretty much done a 180. Now, teens and young adults have much more eclectic taste and these symbols no longer hold the key to the “in” crowd.

So, what did journalists and marketers say Abercrombie had to do to stay relevant? Firstly, become more “on trend.” To determine what trends a company wants to produce, they send representatives across the globe in search of the latest trends. The problem with this method is that the trends Abercrombie had been catering to were already hanging in consumer’s closets. By the time Abercrombie got them on the floor, they were fading out.

Secondly, ditch the logo. Customers no longer want a distracting moose stuck on their chest.

It disrupts the overall look and is no longer the incentive to buy an item. And, lastly, lower those prices. Many shoppers feel that items like a Hollister or Abercrombie graphic tee are about double the price they would expect to pay. Taking note of these issues, the company is beginning to make changes in order to regain their profits and bring loyal customers back.

Let’s take this summer at Abercrombie, in particular. Trends like palazzo pants, naturalwaisted shorts, and shapely crop tops were introduced by the brand—and much earlier on in the season than in previous years. Black is also now one of the many colors they sell. Neither Hollister of Abercrombie ever sold black, and its inclusion is probably one of the biggest and most effective changes thus far. Abercrombie has also created the “Jean Lounge,” with their new “Best Fit Ever” jeans. They come in tons of styles and customers have the option to pick from washes that are destroyed, light, dark, and again, even black.

The logo is now only on about 50 percent of the product. Its been left on certain graphic tees, mostly for men. Price-wise, the stores always have a promotion going on, until new prices are decided on. For instance, jeans for $19! It’s an unheard-of price for the Abercrombie of the past. Other recent changes include securing contracts with both Disney and Lucy Hale. Hollister in particular has Mickey, Minnie, and Star Wars tees and have released a SoCal and Lucy Hale collaboration.

So, is there some hope for companies like Abercrombie and Fitch and Hollister, who were failing to hold consumer interest? It may be too soon to tell, but these huge changes may just be enough to save them. So, save your middle school moose tees—they may just become vintage collector’s items.

Get the Look:

Fall Menswear

By Steven Rodriguez

Supreme Flowers Shirt, H&M Premium Cotton Shirt, $118, available at Supreme. $59.95, available at H&M.

AS THE TEMPERATURES ARE FALLING, IT’S SAFE TO SAY AUTUMN IS HERE. FOR FALL/ WINTER 2014, BURBERRY PRORSUM HANDLED THIS PHENOMENON WITH EASE AND, AS ALWAYS, WITH FLAIR. A COMBINATION OF WARM AND COLD-WEATHER PIECES CREATES A NOSTALGIC SENSATION THAT SETS THE TONE FOR ANY TRANSITIONAL LOOK THIS SEASON. RICH COLORS COUPLED WITH A BOLD PRINT, CLASSIC BLACK PANT, AND, OF COURSE, A PAIR OF WING-TIP OXFORDS COMBINE FOR A NO-FAIL LOOK THIS SEASON. HERE’S HOW TO MAKE IT WORK FOR YOU.

H&M Chino Slim Fit Pant, $29.95, available at H&M.

Steve Madden Kaydon Shoes, $139.95, available at Steve Madden.

Forever21 Classic Woven Dress Pants, $29.80, available at Forever21.

Dr. Martens Mie Brogue Oxford, $193, available at Urban Outfitters.

1 7 0 W E S T 2 3 RD S T R E E T NEW YORK, NY

+

1 6 9 W E S T 2 3 RD S T R E E T NEW YORK, NY

FREE TUB OF POMADE IF YOU BOOK A HAIRCUT ONLINE MUST P RE S E NT VA L I D S T U DE NT I D AT TI M E O F P UR CH A S E , O NE T I M E O NLY OFFE R

m a d e m a n b a r b e r s h o p. c o m

THE MARRIAGE OF

DANCE&FASHION

By Aaron Valentic | Illustrated by Kyle Ursin

A dull roar slowly comes to a close as the lights in the theater quickly flicker and then suddenly appear to die out forever. The slight sway of the large, tapestry-like curtain shows signs of movement from behind, when all of a sudden the audience is taken by the surprise of an enormous crescendo from the orchestra.

Out of the corner of everyone’s eyes, a ballerina flutters across the stage in a frantic dance. The crowd is enchanted, star struck, and even a bit seduced by the

mesmerizing allure that is the dancer.

Not only is the audience taking note of the carefully choreographed dances and herds of ballerinas pirouetting simultaneously, but also the relationship between the dancers and the costumes they are wearing in order to convey the characters they are portraying on stage. It’s a phenomema worth exploring on its own: Dance & Fashion, the latest exhibition on display at The Museum at FIT, sets out to uncover the specific relations the world of dance has had with the fashion industry, as coexisting, living art forms.

Curated by Dr. Valerie Steele, Dance & Fashion showcases nearly 100 dance ensembles and contains clothing inspired by the many different eras of music and dance, dating back from the early 19th century all the way to the present day. In collaboration with architect Kim Ackert, the entire exhibition is set within a dramatic mise-en-scène or “stage setting.” Visitors are taken through dramatic sets and scenery that provide a deeper understanding of the relationship between the two art forms. As attendees

enter the exhibition, they are introduced to costumes from the early 19th century, the era of the Romantic Ballet.

This display shows how the continuity of this specific era still influences the world of dance and fashion, showcasing a costume worn by Madame Karinska for the Ballet Imperial.

More modern interpretations are also showcased, such as a costume from Creole Giselle for the Dance Theater of Harlem.

Couturiers for countless ballet companies around the world, from the Ballets Russes to the New York City Ballet, designers such as Yves Saint Laurent, Jean Paul Gaultier, Prabal Gurung, and Valentino have interpreted their female customer’s needs, wants, and desires for the stage as inspired by this romantic era.

Visitors will then be transported into the section dedicated entirely to modern dance, showcasing garments on loan form the Martha Graham Dance Company. In regards to fashion, modern dance is a testament to contemporary design; rejecting the views of the ballet and other traditional genres, it creates a new and fresh perspective on dance, as well as its costumes.

Within this section, designs from truly modern innovators, such as Francisco Costa and Commes des Garçons are on display.

Another smaller sub-section of the exhibition focuses on flamenco dance and flamenco-

inspired dresses. Gowns from some of the greatest couturiers of the twentieth century, such as Balenciaga and Oscar de la Renta, are on view. The Museum at FIT has also acquired about thirteen photographs and videos of famous dance companies and specific performances, which not only showcase the movement and technique of dancers, but also the characters they embody with the help of their costumes.

Dance & Fashion is a testament to how two distinctly different art forms have managed to not only coexist, but grow and thrive together over time.

Experience the magic yourself at The Museum at FIT until January 3rd, 2015.

Boyfriend Jeans Like You’ve Never Seen ̓Em Before

By Ashley Laderer | Photography by Mikayla Madigan Dear FIT bachelorette: Who needs a boyfriend when you can have boyfriend jeans?! Without a doubt, these babies are the most important bottoms of the season as fashion embraces more relaxed, baggier silhouettes. The best part about boyfriend jeans (other than their comfort) is how versatile they are. They can be catered to fit all sorts of personal styles from preppy to grunge, and they can be worn for just about any occasion. Here’s how to style your favorite boyfriend jeans three totally different ways for work, school, and nightlife. ▼2. S C H O O L Stay warm and comfy in a tomboy look by pairing your jeans with an oversized sweater. Right now we’re loving fluffy sweaters that are reminiscent of the ’90s.

They’re super soft and perfect to bundle up in on days when you don’t feel like leaving your bed. Plus, the silhouette is the perfect match for your boyfriend jeans. Finish the look with menswear-inspired pointedtoe black boots and a hat. ▲1. W O R K If your work or internship environment is a little more casual, it’s definitely okay to wear boyfriend jeans to your 9 to 5. Just make sure that everything else is classy and looks polished.

A feminine pair of heels can take your jeans from casual to chic in no time.

Pair with white dress shirt, and you’ll look and feel relaxed, even during the most stressful day at the office!

▲3. N I G H T L I F E Take your boyfriend jeans up a notch for nighttime by showing a little skin in a crop top and wearing sky-high platform heels.

Ditch your usual gold necklace for a body chain for an unexpected, edgy twist to your outfit. These jeans are perfect whether youre headed out for a night of dancing or an apartment party. Lastly, dont forget your lipstick!

FASHION EQUATIONS: The Math Behind S/S ’15 Runway Looks

By Joey O’Brien

Regina George

+

Roller Derby Girl

+

Colored Mirrors

+

Pink Ostrich

Mega Man

=

Pac-Man

Alexander McQueen

Meadham Kirchhoff

Peter Pilotto

=

=

#DORMSPIRATION

By Eva Eckstein

It’s move-in day. Parents are gone, along with the tears, and all you have left is an empty room that resembles a prison cell. Instagram feeds are flooded with photos of twin beds and concrete walls; all college students trying to make the best out of the overpriced shoebox they now call home. It’s not surprising that students at FIT in particular unleash their creativity when trying to compete for the most stylish room on Instagram.

@LSUCCO ► Lisa Succo filled the corner above her bed by arranging posters, photos, and banners. Succo creates an eclectic, yet chic, vibe in her space by hanging a diversity of images on the wall ranging from a butterfly index to a Marc Jacobs poster. The graphic pillows, striped duvet, and leopard throw emulate a similarly eclectic style, bringing the space together visually. Succo maintained continuity by keeping the decorations in a similar color palette: red, grey, and blue.

◄ @FALLON_KING Fallon King, a resident of Coed Hall, went for a sophisticated look.

King chose a color scheme of white, gold, and purple. Elements of the room include peel-and-stick wallpaper, all-white bedding, and gold accent pillows. As you can tell from the photo, she created a luxe, home-y space that puts the W Hotel to shame!

◄ @IRJALIINAPAAVONPERA Irjaliina Paavonpera took a more bohemian approach when jazzing up her Alumni suite. Paavonpera chose to focus on her wall art by including a section of collaged Polaroid photos, an elephant tapestry, and several dream catchers scattered throughout. To balance out the detailed wall decor, she chose simple white and grey bedding.

Proud owner of a decked-out dorm? We’d love to see! Tag us on Instagram @blushmagfit

FINDING YOUR BEST

By Lily Derella

WORKOUT

The Best Busy-Girl (and Guy!) Workouts

Adidas Performance Questra Digital Watch, $50, available at Nordstrom.

WHEN YOU HAVE 20 MINUTES… try out a simple abdominal and leg-strengthening workout that includes bicycles, leg lifts, scissor kicks, and lunges.

Do 60 seconds of bicycles, 60 seconds of leg lifts, and 60 seconds of scissor kicks, and repeat three times respectively. Then do three sets of 20 lunges on each leg for a full body strength exercise!

End the routine with a long stretch.

Working out: The often-haunting phrase we hear each and every day in the hallways, on TV, and everywhere in between.

Going back to school can burden us with crazy, jam-packed schedules, a lack of free hours, and a struggle to fit in an adequate workout regime. Naturally, this leads to stress, but thankfully, one of the many benefits of working out is actually eliminating stress! Of course, some days you may only have 20 minutes, some days you may have 30 minutes, or you may have one to two hours on less hectic days. No matter what timeframe you have free and what workout regime you pick for yourself, the most important thing is that you get in some form of physical exercise. So, if better sleep, healthy muscles and bones, a stronger immune system, and lower stress levels sound appealing to you, try out some of the following workout activities to be on your way to a healthier life.

WHEN YOU HAVE 45 MINUTES… go for a walk, a light jog, or a run. Starting off, you may feel more comfortable walking, but in no time you can work up to running the full 45 minutes.

Since music can be key to keeping you going, make a great playlist beforehand for extra motivation.

The best running spots in NYC? Central Park, the High Line (at night to avoid foot traffic), or along the West Side Highway on Hudson River Park.

WHEN YOU HAVE 1 HOUR… try out yoga, spin, or zumba! These typically one hourlong classes are great for a cardio session and a good calorie burn. They are also great to try out with a friend.

Check out the Mind Body Connect app or Groupon for awesome deals on class packages, week trials, or a discount on a monthly membership. (Tip: Most of the time you can find yourself a student discount!)

WHEN YOU HAVE 1-2 HOURS…and want to hang out with your friends simultaneously, try a pick-up game of tennis or soccer at an open court or at Chelsea Piers.

Or, you can even rent Citi Bikes and go for a ride along Hudson River Park! A lengthier yoga or pilates class is another great way to bond with friends.

Superfood Hacks

By Lily Derella

Superfoods are all the rage, but sometimes we’re a bit confused about what they really are and what the buzz is all about. A superfood is any food that is rich in nutrients and can provide added benefits to your health and wellness. There are so many out there, and most, if not all of us, come across them all the time. Here’s a quick guide to some of the tastiest superfoods for this fall season, and easy ideas on how to incorporate them into quick meals!

S W E E T P O TAT O E S Sweet potatoes are APPLES rich in vitamin E, which P O M E G R A N AT E Apples are the best fall combats heart disease SEEDS treat. Whether you pick and protects cells from You’ve probably heard them on an apple-picking damage, potassium, the hype that surrounds adventure with friends, or which maintains bones pomegranate seeds, just pick them up at the health and muscle and, we’ve gotta say, market, they’re loaded with contraction, and fiber. it’s all true. The tangy antioxidants, which amp They are a source of seeds make for a up heart health, vitamin healthy carbohydrates, refreshing snack loaded C, which strengthens the and a small sweet potato with antioxidants, immune system, and four contains around 112 vitamin C, and fiber. grams of fiber that will help calories.

At only 70 calories keep you fuller longer, per half cup, you making them a perfect Prep: Using a fork, poke can’t go wrong with healthy snack of about 90 holes in the sweet potato, pomegranate seeds. calories each. cook in the microwave for seven to ten minutes or Prep: Try a Prep: Cut into slices and until soft, then cut in half chicken, apple, and drizzle honey on top for a and sprinkle cinnamon pomegranate seed sweeter snack, or cut into or lightly brush butter on salad for a light dinner! slices and dip in peanut or top for a delicious dinner almond butter! side (or healthy snack alternative).

ALMOND BUTTER Almond butter is a healthier alternative to peanut butter due to its high content of monounsaturated fat and protein.

It is also rich in iron, which promotes strong red blood cells, and calcium, which maintains bone health. Almond butter comes in at about 100 calories per tablespoon, with its calories mainly attributed to its healthy fats and protein.

Prep: Blend two tablespoons with a banana, ice cubes, and milk for a quick protein shake. Or, spread on a slice of multigrain toast with sliced bananas for breakfast!

Sweatpants: For Your Stylish Comfort

By Juliane DeGiovine | Illustrated by Kyle Ursin Stylish sweatpants are like Netflix. You don’t know how the idea became so big, but you wouldn’t dare question it (because both jeans and actually getting work done are equally overrated). The fact that sweatpants have transformed into a real, legitimate trend (not just what you have to wear when your boyfriend jeans get Nutella on them… wait—that’s never happened to you?) is so miraculous, it’s a wonder why the fashion elite (Rihanna) have not thought of this sooner.

Seriously, though, why is it that looking good is almost always coupled with feeling uncomfortable—tight dresses, every pair of heels ever invented? Well, with “wearable” sweatpants—wearable as in you don’t look like a football dad on Sunday morning—making the rounds among fashion icons and the always well-dressed (Rihanna), you may never have to deal with circulation-cutting skinny jeans ever again.

Sweatpants have undergone a makeover more radical than Kylie Jenner’s (overly penciled) lips. Wearable—more like sartorially acceptable—sweatpants will take you from class to work (ironically not to the gym, but that’s neither here nor there) and way beyond the activities appropriate for your old Hanes sweats (sleeping, lounging, running outside for ten seconds to pick up your Chinese food).

From leather trim to slim silhouettes, the chic versions of everyone’s favorite casualwear (fittingly dubbed “athleisurewear” by clever, style-conscious shoppers) that you’re seeing at retailers like H&M are not your typical sweats. These street-style-friendly varieties are actually quite dangerous, because jeans just may become obsolete (okay, we know that’s extreme, but fashion is unpredictable; case in point, Birkenstocks!). Regardless of whether that actually occurs or not, sweatpants have paid their dues in the “ugly fashions” department and are moving up and into your closet—right where your skinny jeans used to be.

So let us all say thank you to whoever began the life-changing athleisurewear trend. Because, sometimes, you just don’t feel like trying (and that’s okay)—but still want to look like Rihanna (and that’s okay).

The Fine Line Between #Thinspo and #Fitspo

By Katie Farrell | Illustrated by Gemma Gibb Today we live in a technologically-saturated world. We are constantly updating our social media accounts and have 24/7 access to practically everything all in the palm of our hands, thanks to smartphones. There is a hashtag, Twitter account, or Facebook fan page for any topic you can imagine. But today we also live in a society highly judgmental of looks, body types, and one’s overall physical appearance. These two aspects of our world today reach a point of overlap with Instagram.

Yes, Instagram is an amazing platform for showcasing art, fashion, fun quotes—you name it, you have probably seen it on your Instagram feed.

But, today, the world of fitness has taken over the Instagram-sphere.

Health-conscious individuals and workout enthusiasts can share recipes, workouts, and progress pictures through their Instagram accounts. They offer motivation and inspiration to those looking to get fit and healthy. This technique of finding fitness inspiration through social media is an incredible concept called #Fitspo. It has taken over Instagram with over 12 million posts featuring this hashtag.

But with such a good concept, there is always an opposite side of the spectrum… #Thinspo is a hashtag created by young girls looking to get skinny quick, achieve the perfect body, and essentially envy a thin figure in an obsessive way. Often used by those that suffer from an eating disorder, this hashtag was a place to share their struggles, self-deprecating thoughts, and “progress” photos. It raises an important question: Can something as simple as a hashtag lead to eating disorders? Do young girls see this #Thinspo thread everyday and work to achieve such an unhealthy version of themselves? And what is being done about the glamorization of eating disorders?

Radar Programs, a leading eating disorder rehabilitation center, states on its website that “81 percent of 10-year-old girls experience a fear of being fat.” A troubling statistic, as

young girls today are joining social media platforms at a rapid rate and as such, are directly exposed to #Thinspo or anorexia related accounts. Radar also mentions that “86 percent of eating disorders present themselves before the age of 20.” This represents a major demographic for most social media platforms.

Research done by NEDA, the National Eating Disorders Association, has proven that social factors easily contribute to the development of eating disorders. Causes can include “cultural pressures that glorify ‘thinness’ or muscularity and place value on obtaining the ‘perfect body.’”

After speaking with Lauren, a volunteer from NEDA, she clarified that whether someone is struggling with a disorder or not, there is evidence that social media affects body image. Lauren also mentioned that while there is no specific age, studies do show that disorders or body issues often increase during adolescence and puberty. As an organization, NEDA steers all young people away from #Thinspo themed posts along with #Fitspo photos.

“#Fitspo can also send mixed messages, or even the same message, as #Thinspo.”

Often pictures used for fitness posts focusing on “healthy bodies” are the same ones labeled #Thinspo. #Fitspo posts still concentrate on strict eating habits and examining your body in extreme detail, easily making someone obsessive over their physical appearance.

In an effort to reverse these negative effects, Tumblr banned the hashtag “Thinspo” entirely after many users petitioned in 2012. Now when a Tumblr user tries to find #Thinspo, a message pops up giving information on the eating disorder helpline at the National Eating Disorders Association (NEDA). But type #Thinspo into Twitter and you will still find thousands of posts from accounts dedicated to anorexia and other eating disorders.

So while #Fitspo has created a so-called positive community for people interested in eating healthy, working out, and getting fit the right way, #Thinspo is simply the opposite.

And, only time will tell if this harmful hashtag will continue to exist on social media platforms.

If you or anyone you know is suffering from an eating disorder, contact the FIT Counseling Center at 212-217-4260 or call the NEDA helpline at 1-800-931-2237.

STREET

BEAUTY

By Monica Boylan | Photography by James Penney

WE TOOK A WALK DOWN 27TH STREET AND STOPPED TO SNAP OUR FAVORITE BEAUTY LOOKS. AND, IN HONOR OF OUR SOCIAL ISSUE, WE ASKED THESE STUDENTS WHICH SOCIAL MEDIA INFLUENCERS INSPIRE THEM MOST.

NAME Hannah Lajba HOMETOWN Omaha, NE MAJOR Fashion Design “Fashion Glossary UK, a magazine dedicated to fashion, art, and music @fashionglossyuk”

NAME Felicia Malone HOMETOWN Denver, CO MAJOR Fashion Design “Vintage style blogger Rachel Jenson @ChicagoChicBlog”

NAME Sade Lawson HOMETOWN Brooklyn, NY MAJOR FMM “Founder/CEO of Sorella Boutique @heathersanders_”

NAME Natalya Nyn HOMETOWN Russia MAJOR Entrepreneurship “Blogger-turned-actress Tavi Gevinson @tavitulle”

NAME Erinn Lowrie HOMETOWN Portland, OR MAJOR FMM “Mega-blogger Chiara Ferragni @theblondesalad”

NAME Courtney Jachim HOMETOWN Syracuse, NY MAJOR FMM “Blush Magazine [Editor’s Note: We approve!] @blushmagfit”

NAME Tim Burgess HOMETOWN Buffalo, NY MAJOR AMC “Music blogger Anthony Fantano @theneedledrop”

The New and Not-So-Improved Age of Advertising Written and Illustrated by Gemma Gibb The influence of advertising on an average person’s daily life is far more impactful than one might imagine, and almost everything we engage in today is not only corrupted by advertising but is driven by it, too.

Advertising is setting the landscape for the future, how we value and treat ourselves and others. It is a constant bombardment of messages about beauty, body type, gender, and other stereotypes.

Advertising and media has developed into a new digital age, where advertisements and commercials are more intrusive than ever before.

Not only is it impactful in the physical, but also in the cyber world: One cannot browse the web or read an article without the interruption.

Facebook is an advertising platform, its immense worth lying in its marketing potential.

Facebook users are exploited in the same way that people who read newspapers are, the purpose of both platforms being to harness the power of marketing through users.

There are no limitations as to how companies can advertise, and now more than ever marketers are dictating our cultural norms and values. Jennifer Pozner, founder of Women in Media and News, an advocacy group, disagrees with the notion that media companies are giving the public what they are asking for. “You have [fewer] minutes devoted to the pursuit of strong, independent…investigative journalism and more minutes dedicated every year to celebrity news, to gossip…because it’s cheap,” she says. Pozner believes the companies are giving us what the advertisers want, packaging it to seem as if it is our fault. “Fifteen years ago it would have been unthinkable for Britney Spears’ panties to be a breaking headline on CNN,” said Pozner.

Advertising gives itself a bad name. Small, specialty advertising firms drown in a sea of power-hungry CEOs throwing money at large advertising firms—their message gets out at any expense. Huge corporations have

massive power over movies, TV, radio, cable, newspaper, and other media outlets. These companies also have control over politicians, and Congress has failed to enforce regulations on advertising over the last 30 or so years because of their dependence on media coverage in campaigning and reportage.

How can America claim to be a democracy when advertising and media is ultimately controlling the people under whom we are governed?

“People are taking the piss out of you everyday,” says Banksy, a British street artist, implying that advertising has lost its integrity. “They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They have rearranged the world to put themselves in front of you.”

Even MTA subway advertisements have changed.

Advertisements for one product take over entire subway cars, and with nowhere else to look, the ads become overwhelming and even worse, intrusive. Commuters are obliged to glance at bright, bold commercials about youth and success and products that they can’t live without, forced subconsciously into a world of consumerism.

One is greeted by a red, 500 foot-long Puma advertisement smothering a local F train as they enter the station for their morning commute.

Regulations on advertising are now virtually nonexistent. Jackson Katz, author of The Macho Paradox, says that the public needs to challenge the media to “take social responsibility,” with the need for media literacy. One has to ask what gives these companies the right to throw images and messages at the public, without their consent or permission.

And so, it is up to the public to be more concerned with accuracy and to make these companies accountable. Advertising has become the instrument to the economy’s consumerism and one must counter act it through education. Because in the end, we all want democracy. And, in many ways, it starts in advertising.

The Ugly Truth About Beauty

By Emily Keough

With a recent surge of celebrity lifestyle websites and beauty blogs taking the web by storm, it was only a matter of time before the two platforms converged.

Beauty Lies Truth, the brainchild of musician Alexis Krauss and Harvard Business School student Jessica Assaf, aims to educate young women about the dangers of toxic chemicals in their cosmetics. The website, which speaks out against the cosmetics industry, seems like a bold move but is not unexpected from the zealous front woman of Brooklyn-based experimental pop-rock band Sleigh Bells. Krauss’ signature red lipstick and bold, winged eyeliner has already made her a fixture in the beauty world and garnered her a feature in Sephora’s 2013 holiday campaign. In an exclusive interview, Krauss and Assaf go in depth about the ingredients you should avoid, the DIY alternatives you need to be using, and the #beautylies you need to know.

EMILY KEOUGH: How did you and Jessica meet and develop Beauty Lies Truth?

ALEXIS KRAUSS: Jess and I met through a good friend of mine after having a conversation about sustainable skincare brands. She was working for S.W. Basics, a natural skincare brand based in Brooklyn, and I was working exclusively for Sleigh Bells and just living and breathing music. I was very interested in using my platform as a musician to bring awareness to issues I cared about; I was trying to bridge the gap between music and activism. Jess had a very rich background in activism, specifically surrounding the cosmetic industry and informing people about the chemicals in products that most people don’t know about. We talked about how we can come together to bring awareness to these issues and to also create something for women who are fashion-forward and sexy and interested in wearing makeup and engaging with products in a way that was conscious and eco-friendly.

EK: How did you become an activist and what made you specifically focus on the beauty industry?

AK: As a woman in music I’m constantly being asked about my engagement with beauty and fashion, and while I love a lot of the coverage that’s out there, a lot of it is frivolous and doesn’t take into account a lot of the darker “beauty bullsh*t,” as we call it. I was interested in creating content that explored the scientific basis and looked at the industry through a more critical lens as well as to provide women like myself answers that were hard to find in conventional beauty blogs or websites or fashion magazines. I know a lot about organic food and sustainability but I wasn’t thinking about what I put on my skin as having the same environmental and health repercussions as the food we consume.

JESSICA ASSAF: It all started nine years ago, when I was 15.

I was obsessed with makeup.

It felt like my first real breakup when I realized that the ingredients in all of our beauty products are not regulated or tested for safety. I find it absurd that there are known carcinogens in our toothpaste, cream, soap, lipstick, and even Johnson & Johnson’s baby wash, literally the first thing that is rubbed on a newborn baby at every major hospital immediately after birth. And the craziest part is that 1,200 of these unnecessary chemicals have been banned or restricted in other countries, while the U.S. has only banned nine.

I couldn’t figure out why no one cared about this. I realized that everyone is just clueless. It’s the beauty industry’s best-kept secret.

EK: What do you wish every consumer knew about the beauty products they buy?

AK: I’m really interested in the connection between the oil and gas industry and the beauty industry; I had no idea how many ingredients were petroleum-based, which ranges from mineral oil to propane glycol to polyethylene, which is the micro-plastic beads in face wash. You can’t patent lavender or almond or oat or apricot shells; you can’t profit on these ingredients because they come from a natural source. Why use them when you can get paid to produce and manufacture petroleum products? They are not necessary and we don’t need them. We’ve become so conditioned to accept these ingredients without even questioning them. People have been so conditioned to accept these really intense chemicals as being normal and natural ingredients as being strange and uncomfortable.

EK: How can cosmetic users make a difference in making the industry a safer place?

JA: We are in charge of changing the beauty industry. We are controlling the market with every dollar that we spend. If we buy a product from a company that is knowingly using harmful chemicals, we are essentially endorsing that choice. If we collectively boycott products that contain a certain ingredient, like parabens, we can demand reformulation and the company will have to react. We are a company’s biggest assets, but we are also their biggest threat, because our money keeps them in business. The next time you run out of a product, I dare you to buy a new one based solely on the quality of its ingredients. And then research the company behind it. I swear you will feel the difference.

ALEXIS AND JESSICA ARE FANS OF THESE TRIED-AND-TRUE ORGANIC PICKS: S.W. Basics Vegan Organic Lip Balm, $4, available at S.W. Basics.

Floss Gloss Nail Lacquer, $8, available at Urban Outfitters.

John Masters Organics Lavender & Avocado Intensive Conditioner, $22, available at Beauty.com.

Trending: Colored Hair Photographed and Written by Christina Buscarino

Take a walk around the FIT campus and you’ll see tons of students with different colored hair—from pink, purple, and blues to a rainbow of pastels and dip dyes. As evidenced by our students, right now, bleaching and dyeing hair to “unnatural” colors is the trendy thing to do. Older generations may still say it’s unprofessional, but for those in creative fields, that’s certainly not the case anymore.

Celebs such as Kelly Osbourne, Nicole Richie, and Demi Lovato, rock their colored locks with confidence. During his Spring/Summer 2014 show, models at Marc Jacobs graced the runway with edgy bleached-out bobs. This past New York Fashion Week, colored and bleached hair was all over the street.

Blogger and model Irene Kim was a hit on Instagram with her rainbow dip dye as was trendwatcher Linda Tol, thanks to her platinum bowl cut.

When it comes to color, the possibilities are endless. Dye your whole head, or just sections—dip dye works nicely for those who want to try out the trend. Either way, for the color to show correctly, your hair needs to be a light blonde before you begin the dyeing.

After spacing out bleaches or going to your local hairdresser to get the right shade, you should condition with a mask like the Macadamia Natural Oil Deep Repair Masque.

When you’re ready for color, find your perfect match by mixing dyes, using brands like Manic Panic, ION Color Brilliance, Pravana, and Bleach London. For pastels, just add conditioner before you apply to dilute the color. To maintain it, add small amounts of the dye you used into your regular shampoo.

Or, if you can, consult a professional. As hair stylist and owner/ creative director at Bleach London, a hair salon in Dalston, London, Alex Brownsell is a leader in this movement. Bleach, which opened in 2011, specializes in self-proclaimed “super cool” colors and has been on the forefront of the trend. “At that time it was still very new, even though it’s always been around in subcultures and fashion,” says Brownsell. “I think its more accessible now for people as hair coloring technology has progressed and changed, and everyone is more accepting of personal style.”

But what are the most popular colors now that this phenomenon has reached its peak?

“We think people are tending to go for more pastel or muted colors as much as they can. Brighter colors are not as popular anymore,” she says.

“Of course, the hair has to be lightened or naturally light in order for this to work, so bleaching, dip dyeing, and highlighting are still as popular as ever.”

Her tips for bleaching include taking care of your hair with a conditioning mask, especially since even though it is beneficial to have your hair colored by a professional, there will always be people bleaching and dyeing themselves at home. Brownsell, who sports pink locks herself, swears by Bleach London Rose Super Cool Colour as well as the brand’s Reincarnation Mask and Swamp Spritz.

Blurred Lines: The Intersection of Print, E-Commerce, and Digital

By Avanti Dalal

There is a satisfaction in reading an actual magazine that the web cannot ever begin to replicate. Especially in the case of fashion, there’s a joy in feeling like you can personally internalize the displays of art and design and creativity every time you flip a page. There’s a sense of well-placed nostalgia that comes from receiving a magazine in the mail, burning a candle, and settling down to voraciously consume the beauty in front of you.

Some call it backsliding, some refer to it as being inevitable, some even call it the reverse death of print journalism, but it’s clear that digital marketers, fashion e-commerce sites, and online entrepreneurs see a bright future in going back to print.

Case in point, Porter is the print offshoot of fashion e-commerce phenomenon Net-APorter. The site branched into content creating with its online feature section called The Edit, but then diversified further into publishing a full-fledged glossy that is available on newsstands. The magazine is “shoppable,” but not overly so. There are no barcodes to shop from directly, but an app that allows readers to take pictures of the outfits they like, which connects to the

shoppable website. There is a focus on exclusive editorial content rather than that of shopping promotion.

Editorialist is another brilliant example. The luxury accessories website Editorialist now boasts a biannual print edition with original content. Aaron Valentic, FIT student and intern at Editorialist described the philosophy behind this venture, saying, “At our magazine, we are satisfying both mediums, by keeping readers up-to-date with the latest news on our website and social media sites, as well as allowing room for a print edition which makes for beautiful photography and fantastic editorials that one can only find in the magazine.”

It’s just like the movement from e-commerce to brick and mortar— like in the case of Birchbox, which started as a completely online platform and then developed actual concept stores.

Apart from the obvious nostalgia of it all, the statistics and numbers prove the same point: print is not dead, print is not dead, print is not dead. According to statistics, 70 percent of women still read glossies and most of them shop online. In terms of advertising, too, a single page could get an effective CPM (cost per mille) of about $70. However, online display ad CPMs average under $3, according to statistics by Nomura Securities.

But the biggest draw of all? A magazine with a supermodel on the cover, a cup of coffee, and a pair of sunglasses, all perfectly placed together. Talk about a killer Instagram.

Is Luxury Losing Its Luster?

The Closing Cosmetics Gap

By Rebecca Aschen | Illustrated by Kyle Ursin

HAVE YOU BEEN NOTICING THAT THE PRODUCTS SITTING IN THE DRUGSTORE AISLES ARE STARTING TO RESEMBLE THOSE OFFERED

BY YOUR FAVORITE HIGH-END COSMETICS COUNTERS? CURIOUS TO LEARN MORE, WE LOOKED INTO THE QUICKLY CLOSING QUALITY GAP BETWEEN DRUGSTORE AND LUXURY MAKEUP.

Admittedly, there’s nothing quite as materialistically satisfying as popping in to the nearest Sephora after having a particularly unpleasant day and bolstering your attempts to reclaim a happy disposition with the purchase of an excessively luxurious YSL glossy stain. Certainly, your long lasting, patent-looking lips are worth the investment, as they’ll serve as some sort of armor against the world, right?

Spend-y, little luxuries are so often utilized as mood boosters that many makeup addicts have come to peace with the cavernous feeling these splurges leave in their wallets. However, with recent quality upgrades in the drugstore cosmetic aisles, we’ve been starting to wonder—could drugstore products possibly rival our beloved cosmetic indulgences?

Take your foundation for instance—a staple in so many of our routines.

Constantly a subject to revolutionary formula improvements, foundation has undergone dramatic changes in recent years. One of the newer kinds of foundation to hit the shelves has been a formula comprised of ultra-fine pigments, suspended in oil, which provides natural coverage and a radiant finish. One of the first of this ilk, the Giorgio Armani Maestro Foundation comes in at a whopping $64! Ouch! Luckily, beauty fanatics have sniffed out newly released drugstore alternatives that have a nearly identical ingredient list and perform extremely similarly on the skin. Bases such as L’Oréal Magic Nude Liquid Powder Foundation and Maybelline Dream Wonder Foundation are nearly the same foundations in every way, sans the impressive Armani packaging.

Surprised? Don’t be. For those who haven’t already heard, L’Oréal actually serves as an umbrella brand, owning a huge variety of cosmetic lines, consisting of, but not limited to, Lancôme, Giorgio Armani, Yves Saint Laurent, Shu Uemura, Urban Decay, and fellow drugstore dominator, Maybelline. So when these two “low-end” brands churn out indistinguishably comparable products, in slightly less done-up packaging, we suggest taking a second look before splurging.

Now, knowing this, putting together a full face of makeup from the drugstore that rivals results from using luxury products is certainly plausible.

For the base, starting off with a layer of either Maybelline or L’Oréal’s “new-age” foundations will give you just as flawless an application as the Giorgio Armani alternative, with the added bonus of saving yourself roughly $52!

Next up, eyes: With the simple flutter of your lashes, you can let the world know you may be up to something. But, when it comes to divulging what’s actually painted on those lids and lashes—that’s one secret no one will ever be able to figure out. Giorgio Armani’s Eyes to Kill Intense Eyeshadows are notorious for providing an unbelievable sheen on the eyes. Paired with Lancôme’s new Grandiôse Mascara and Urban Decay’s cult-favorite 24/7 Glide-On Eye Pencil, sure your eyes will be looking fab, but your wallet will be looking pretty empty; these three little luxuries will set you back a whopping $85.

Opting for a wash of color from the equally lustrous, L’Oréal Infallible 24 Hour Eye Shadow, some definition from the just-as-inky, L’Oréal Infallible Silkissime Liner, and bulking up those eyelashes with the oh-so-similarly volumizing, L’Oréal Miss Manga Mascara, will only cost you $25.

Adding some color to your cheeks using Yves Saint Laurent’s just recently released Blush Volupté, is guaranteed to be give you a glow. But, coming in at $47, Maybelline’s similar compact of patchwork, powdered color will impart an extremely similar sheen to your cheeks. No one will ever be the wiser, but you’ll certainly feel wiser for saving yourself the $37.

Finally, lips. Lancôme’s Lip Lover formula is fantastic, delivering rich pigmentation and intense hydration. However, if you’re looking to save yourself roughly $17, Maybelline’s Color Elixir will give you the same intense color and glossy sheen for less than half the price!

fashion Design Books 250 West 27th Street New York, NY 10001 (212) 633-9646

www.fashiondesignbooks.com Books - Art Supplies - Sewing Supplies