DISCOVER TENERIFE
JOURNEY THROUGH
TENERIFE
Long popular with holidaymakers, Tenerife is redefining itself as an upscale destination proud to show visitors its natural beauty and authentic self. There’s more to the island than the popular golden beaches and sizable resorts of the south. Visitors are welcome to wear whatever they feel comfortable in and party during Europe’s biggest Carnival. Music and film festivals, sporting events and a calendar sprinkled with traditional festivals are incentives to visit at other times of year to an island whose climate is always forgiving.
The lush hills of the north are crisscrossed with walking trails that allow visitors to explore ancient laurel forest and villages maintaining yesteryear’s traditions. The moonlike landscape of Teide National Park is also popular with hikers. Seasoned cyclists appreciate climbing through the hairpins that rise towards Spain’s highest peak while the waters of the Atlantic facilitate year-round whale- and dolphin-watching tours, surfing and many more activitites.
SAVOUR LOCAL FLAVOURS
The volcanic soil, pleasant climate and grapes seldom used elsewhere are the base of a respected wine industry whose cellars and vintages visitors can get to know accompanied by sommeliers. They pair well with Canarian cuisine and are often poured in fine-dining restaurants –nine Michelin stars hint at the newfound vibrancy of the island’s culinary scene.
Visitors can choose from boutique accommodation in converted country houses to five-star hotels and resorts. Luxury villas with private pools and ocean views bring the option of meals cooked by private chefs and butler service. A proliferation of refurbishments and new openings mean more upscale rooms than ever before in meaningfully designed, sustainable properties on an island with lots for visitors.
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LUXURY TENERIFE
SOUTH for golden beaches and chic dining
LUXURY TENERIFE
NORTH for lush landscapes and traditional culture
EXCLUSIVE EXPERIENCES
10 things for discerning travellers to do
PREMIUM GASTRONOMY
Mouthwatering dining utilising local products
ACCOMMODATION from boutique properties to designer villas and hotels
SUSTAINABILTY & NATURE open spaces with remarkable scenery
EVENTS that help make Tenerife a year-round tourism destination
CONTACT key contacts for more information about the island of Tenerife
LUXURY
IN THE SOUTH
The island’s south is dotted with luxury and boutique accommodation, quality dining establishments and sandy beaches. It promises easy access to activities on water
Tenerife’s south is a long-established holiday destination and its tourism infrastructure is well developed. Recent years have seen a move upmarket and a marked increase in boutique, luxury offerings. There’s now a wealth of accommodation, restaurants and leisure offerings to service the needs and wishes of discerning travellers.
Well served from UK airports, Tenerife South International Airport is the island’s principal point of entry. Many holidaymakers appreciate the short transfer to accommodation in the south of the island – luxury accommodation at Costa Adeje is typically under 20 minutes’ drive from the airport.
SHOPPING OPPORTUNITIES
Anyone forgetting to pack an item can head to the Plaza del Duque luxury shopping centre in Costa Adeje. Open seven days a week, it has more than 50 stylish boutiques stocking products including designer swimwear, fashionable clothing plus foot- and eyewear. Leading brands are also at the
Siam Mall, which has Thai-influenced architecture, and the Centro Comercial El Mirador has upscale stores and hosts weekend craft markets.
Staying in the south places holidaymakers within easy reach of the island’s leading nightlife, with Playa de las Américas and Costa Adeje offering an array of bars and clubs. A day at the Papagayo Beach Club can morph into a memorable night and reserving a VIP table at Tramps or the Magic Lounge Club guarantees partying to top DJs.
Costa Adeje is now a premium destination with a concentration of five-star hotels, including the Bahia del Duque and Iberostar Grand El Mirador. It is also home to the Royal River Luxury Hotel and Hotel Royal Garden Villas.
The region’s growing refinement is also evident in the 2023 reopening of the boutique, 70-room Sir Anthony Hotel after a refurbishment placing greater emphasis on sustainability. It will be followed this year by the reopening of the five-star Mediterranean Palace and then a redevelopment of the Cleopatra Palace.
BEACHES AND LEISURE
Running for 2km, the island’s longest beach, Playa del Médano, is ideal as a place for private windsurfing lessons. And while sunbathing on the gorgeous coast of this part of the island is popular, it’s possible to enjoy strolling all the way between Los Cristianos to La Caleta – with plenty of places to enjoy refreshments off the broad promenade. The area is dotted with fine-dining establishments, including the Michelin-starred restaurants at the Royal Hideaway Corales Beach – one of several upscale accommodation options.
Six of Tenerife’s nine golf courses are in the southwest, making the region ideal as a base for visitors who play. They include the beautifully maintained 18-hole, Dave Thomas-designed course at Abama Golf and Golf Costa Adeje’s championship course, which occupies land formerly utilised as a banana plantation. Multifaceted, the island’s south has much for visitors accustomed to life’s finer things and in need of a relaxing and enjoyable break.
GOING SAILING
Private yacht or motor boat charters are an ideal way of seeing the beautiful coastline of southern Tenerife. Memorable half- or full-day trips also mean being able to jump into a region of the Atlantic Ocean in which whales, dolphins and turtles are frequently spotted year-round.
Above (from left): Yachting off the coast of Tenerife; public artwork by the shoreline; a woman enjoys a beach walk in El Médano
LUXURY IN THE
NORTH
The lush, undulating landscape of northern Tenerife is ideal for outdoor activities and appreciating cultural traditions
Tenerife’s verdant north is an ideal escape for travellers who appreciate activities amid nature, boutique accommodation plus immersive opportunities to embrace culture and traditions.
Tourism has long been a facet of life in the island’s north yet many settlements have retained their authenticity. Towns such as Puerto de la Cruz and Garachico, villages including Icod de los Vinos as well as pretty hamlets like Masca warrant hiring a car to drive on the scenic, winding roads linking populated hillside pockets. A sense of community and identity is most palpable in the festivals that visitors are welcome to observe and join in.
CARNIVAL AND CULTURE
Participation is a key element of the Tenerife Carnival’s street celebrations. Around the world, only Rio de Janeiro draws more visitors during Carnival than Santa Cruz de Tenerife. Fun-loving guests can look forward to drumming and specially composed music that fuels dancing, parades with
flamboyant costumes plus culturally rich, symbolic elements such as the Burial of the Sardine – a parade on Ash Wednesday that’s by no means as serious as it sounds.
The 261-room Iberostar Heritage Grand Mencey offers five-star accommodation and a spa close to the heart of Santa Cruz. The property reflects key elements of Canarian architecture, such as spacious courtyards and elegant arches.
Visitors can see further examples during a guided walking tour of the former capital, San Cristóbal de La Laguna. The UNESCO World Heritage Site city provided a model for urban settlements in Latin America. Tours introduce highlights of preserved Mudéjar buildings and later Baroque residences, including the grand Casa de Los Capitanes Generales with its leafy courtyard overlooked by a wood balcony.
NATURE AND THE OUTDOORS
Marked walking trails in Anaga Country Park enable visitors to breathe the air of the ancient
laurel forest before dipping into charming communities for a glass of locally fermented wine or a cold Dorada beer at a taverna. In the coastal hamlet of Taganana, standing barefoot on volcanic black sand and strolling ankle-deep in seawater offers an alternative form of revitalisation.
Golfers are likely to appreciate the coastal views at Buenavista Golf, a challenging links course designed by Severiano Ballesteros. It is overlooked by the adult-only Hacienda Del Conde Member of Meliá Collection. At this Colonial-style property, guests can participate in yoga sessions and rent a bicycle to explore. The lush hills of Teno Country Park jut in one direction while the terracotta roofs and natural pools of the pretty town of Garachico are in the other.
A base such as the stylish Hotel Botánico in Puerto de la Cruz means that visitors have only a short journey to participate in private surf lessons or reach wineries to participate in tastings and tours. The island’s north is a rewarding destination for its proximity to local flavours and authenticity.
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SIP CAVA WHILE ENJOYING MOUNT TEIDE’S VIEWS
TOP
Viewing the setting sun from Mount Teide is, in every sense, one of Tenerife’s top experiences. The neighbouring islands of El Hierro, La Gomera and La Palma can be viewed from the Pico Viejo viewpoint trail as the shadow of Spain’s highest mountain stretches onto the Atlantic Ocean. The experience can be made extra special by ascending Mount Teide in an exclusive-use cable car to the upper station and sipping a glass of chilled cava as the sky turns golden and eventually sets to reveal one of the clear, starspangled nights for which the area is renowned.
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ENJOY A BIRD’S EYE VIEW OF THE ISLAND
What could be better than the view from the top of Mount Teide? Gazing down on the mountain and its volcanic terrain while riding thermals during a tandem paragliding experience with an experienced pilot is certainly a contender. Taking off from Izaña, the ride brings an opportunity to soar over pine trees, banana plantations and black sand beaches before
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landing in Puerto de la Cruz. Alternatively, taking off from Ifonche on the southwest of the island is an option. This thrilling activity is accessible to wheelchair users and people with reduced mobility.
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SAMPLING LOCAL WINE WITH A SOMMELIER
Tenerife’s volcanic terroir, sunny climate and local grape varietals, including Malvasia and Listan Negro, are factors in the production of unique, mineral-rich wines. Guests have opportunities to discover the island’s wine-making heritage in the company of a sommelier that starts at the Bodegas Monje winery, whose broad terrace offers fine views over the surrounding area.
After touring the family-owned vineyard and cellar, while hearing about the property’s history and production methods, guests get to sample four wines accompanied by Canarian meats and cheeses. With the group size capped at six participants, the tasting tours are both intimate and insightful, leaving plenty of opportunities for guests to ask questions and, should they so wish, to purchase a selection of wines.
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TAKE A PRIVATE SURFING LESSON IN PUERTO DE LA CRUZ
It’s increasingly popular to learn new skills during holidays. Holidaymakers can return from Tenerife with the ability to surf. Puerto de la Cruz is just one of the locations where visitors can take private surfing lessons in a relaxed environment. After learning the basics on the beach, certified instructors show newbies how to paddle and catch waves. Standing on a surfboard and riding towards the shore is a thrilling experience and, additionally, it’s possible to get photos documenting progress.
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FLOAT IN A NATURAL ROCK POOL
Natural pools, formed by volcanic activity or oceanic erosion, enable travellers to bathe in saltwater. Stone steps lead to the free-to-access Charco los Chochos pool in Los Silos on the island’s northeast coast, where bathers can appreciate views of Mount Teide and the cliffs at La Culata. Numerous such pools exist near Garachico and are known as El Caletón. The natural swimming pools of Paseo La Jaquita, at Guía de Isora, are a gorgeous spot to enjoy the island’s spectacular sundowns.
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ECO-FRIENDLY WHALEWATCHING TOURS
Touring on an eco-catamaran allows guests to appreciate views of Tenerife’s coastline while relaxing onboard and learning about the region’s marine wildlife. Dolphins and pilot whales sometimes swim by the bow during tours that maintain a respectful distance from whales and turtles. Guests have opportunities to swim in the seawater too during these insightful three-hour tours with local cuisine and cava.
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STARGAZE WITH AN EXPERT
The climatic conditions above Teide National Park are ideal for stargazing and the Milky Way can be seen slicing across the night sky, which has Starlight Certification. After dinner at the Parador Las Cañadas del Teide, guests can enjoy the company of certified starlight guides who provide access to telescopes and share their knowledge of celestial bodies. During the daytime, there’s also the option of a guided tour of Teide Observatory, which houses Europe’s largest solar telescope.
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SPA TREATMENTS WITH A LOCAL TWIST
Tenerife is the home to several high-end spas where guests can enjoy blissful moments of relaxation during a range of treatments. Facial scrubs made with locally grown fruits such as bananas, mangos and kiwis exfoliate while antioxidizing. Both the island’s black volcanic sand and the golden sand of the south are ideal for body peels. The application of heated volcanic stones covered with almond oil aid muscle relaxation. Meanwhile, wine therapy has anti-ageing and anti-inflammatory benefits and locally produced aloe vera oil aids massaging hands to glide across skin.
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KAYAK BENEATH THE LOS GIGANTES CLIFFS
The cliffs tower up to 600m (1,970ft) above the surface of the Atlantic and private kayaking tours at their foot enable visitors to appreciate both their vastness and the region’s marine wildlife, including dolphins and turtles. Visitors get to explore sea caves while paddling sea kayaks in the company of expert guides and to
take home a video and photos of the experience. Alternatively, boat trips beneath the Los Gigantes cliffs also present visitors with remarkable views and make for a memorable day on the water.
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BECOME A FILM STAR FOR A DAY
Tenerife has been a location for filming blockbuster movies including Jason Bourne, Wonder Woman 1984, Fast & Furious 6 and Wrath of the Titans. Television series such as Doctor Who, Foundation and Silent Witness and the recent drama A Town Called Malice were also filmed on the island.
Visitors can experience what it’s like to be on a film set – including going through make-up, wardrobe and hairdressing – during a full day with friends and industry professionals. After being picked up at 7.00 am, cast members will be presented their scripts and taken to the set. What is filmed is down to the participants: the options include lip-synching to a song, making a short film and participating in a zombie movie. Ultimately, spending time in front of the cameras is all about creating unique and happy memories.
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TASTE
OF LUXURY
With nine Michelin stars, Tenerife’s multifaceted dining scene promises big flavours, local influences and lots of creativity
Tenerife’s vibrant and varied culinary scene offers discerning diners everything from traditional Canarian flavours to chic establishments with contemporary flair. Nine Michelin stars are currently shared across seven restaurants. In November 2023, Taste 1973 at the Hotel Villa Cortés in Arona and Haydée in La Orotova were distinguished with their first Michelin stars. The former is led by Argentinian chef Diego Schattenhofer who stimulates diners’ emotions with edible perfumes – natural and biodegradable, they stimulate the body’s limbic system. His team draw upon expertise from disciplines including marine biology and history to present dishes reflecting the island’s gastronomic soul and indigenous heritage.
INSPIRED BY FAMILY
Chef Victor Suárez named Haydée after the grandmother who inspired his love of cooking. His restaurant is in a historic house whose
terrace presents diners fine views of the lush surroundings while enjoying the Atlantic or Root seasonal tasting menus that can be paired with Canarian wines. They include his interpretations of lupin beans, a popular local snack, and gofio, a dessert made from toasted wheat.
The Ritz-Carlton hotel at Abama houses two Michelin-starred restaurants. Akira Back creatively marries Korean and Japanese flavours while M.B, distinguished with two stars, is overseen by Erlantz Gorostiza and recreates the dishes of Martín Berasategui. Formal attire is expected of diners, who can select from a la carte choices or two tasting menus.
Elevated culinary offerings at La Caleta’s Royal Hideaway Corales provide much for food-loving guests to get their teeth into. Its restaurants include the two-starred El Rincón de Juan Carlos, where local and global products are transformed into a form of edible art. Also starred, San Hô presents Nikkei-style cuisine by chef Adrián Bosch that showcases Canarian ingredients.
Husband and wife Andrea Bernardi and Fernanda Fuentes Cárdenas collaborate on their creative vision at Nub, the Michelin-starred restaurant at the Bahia del Duque resort. Gourmands should also seek out restaurants distinguished by Michelin Bib Gourmand or Plate awards as well as Repsol Suns awarded by a reputed Spanish guide.
GOING LOCAL
Tenerife’s climate, volcanic soil and freshly landed Atlantic catches influence a cuisine famed for flavourful dishes including papas arrugadas (wrinkled potatoes) served with delicious sauces –green mojo verde and piquant, red mojo rojo. Fun, hands-on mojo-making workshops at the Bodegas Monje enable visitors to learn to make them. Private wine-tasting tours present a way of getting to know the island’s low-yield terroir whose wines pair excellently with local dishes. Having a private chef visit villas to prep them allows guests to make the most of their holiday.
GUACHINCHES
Visiting a modest guachinche dining establishment does not mean compromising on flavour. They serve locally produced wine and authentic, homestyle food – including delicious, slow-cooked stews. Each one is open up to four months a year or until their supply of wine is exhausted.
From left: Bodegas Monje; Colourful creations at Restaurante Haydée; Dinner with a view at El Rincón de Juan Carlos; Dining experience at San Hô
PREMIUM ACCOMMODATION
With luxury villas, vast resorts, boutique historic houses and chic, upscale hotels, there’s a style of accommodation for every visitor looking forward to comfort and luxury in Tenerife
Tenerife offers discerning guests an array of upscale accommodation options and the choice of exclusive properties is set to expand with more new openings over the coming months. 2024 will see the much-anticipated opening of 114 sea-facing apartments designed by Leonardo Omar at the Royal Hideaway Corales Resort, which has two Michelin-starred restaurants. Meanwhile, Hyatt is developing the 226-room AluaSoul Costa Adeje. Promising fun and entertainment, it will be part of the Inclusive Collection of all-inclusive resorts.
UPSCALE HOTELS
The Hotel Botanico provides luxury accommodation in Puerto de la Cruz, where the Gran Hotel Taoro will reopen this summer. Established in 1890 as Spain’s first luxury hotel, the 211-room property will have three pools. The city’s number of beds will also be enhanced by the redevelopment of the Atlantic El Tope, a four-star
property. Meliá’s Innside Tenerife, in Santa Cruz, features a rooftop infinity pool and live jazz will be performed in the 83-room hotel.
Europe’s longest infinity pool is a feature of the five-star Gran Meliá Palacio de Isora at Guia de Isora. Tranquility can also be found in the garden of the Hotel Las Terrazas de Abama, whose villas have private infinity pools and easy access to the Abama Resort Tenerife’s tennis courts and golf course. Similarly, the Buenavista Golf course is one of the reasons to stay at the elegant Hacienda del Conde, Member of Meliá Collection.
Among recent openings is the five-star Tivoli La Caleta Tenerife Resort near Playa del Duque. The 284-room property hosts the island’s first Anantara Spa. It has a freeform pool and tropical gardens plus elevated gastronomy shaped by celebrity chef Olivier da Costa.
Villas and serviced apartments promise privacy with the service and dining options of a leading hotel. Offerings are blossoming and include the Royal River Luxury Hotel’s villas at Costa Adeje.
Royal Garden Villas, its sister property, has 28 stylish villas with private pools and options for butler service, al fresco dining and sailing experiences. Likewise, Baobab Suites provides private catamaran access. Nearby, Las Villas at Bahia del Duque’s chic interiors were designed by Pascua Ortega. In the north, the six villas of Hacienda de las Cuatro Ventanas – in a converted 17th-century country house – have private pools and access to El Socorro beach at Los Realejos.
HERITAGE OPTIONS
Many accommodation options are smaller than the 459 room and suite The Ritz-Carlton Tenerife, Abama. Travellers who appreciate heritage may enjoy the likes of Garachico’s Hotel La Quinta Roja, a converted manor house dating from the 16th century. With just 20 boutique guestrooms, it has a beautiful courtyard and offers easy access to the nearby El Caletón natural pools. Also in Grachico, the Boutique Hotel San Roque allows guests to appreciate original artworks.
A NOVEL HOTEL
Tenerife today has numerous five-star hotels but the first luxury property was the Gran Hotel Taoro in Puerto de la Cruz. Established well over a century ago, it drew royalty and high society from across Europe, providing author Agatha Christie with inspiration for her murder mysteries.
From left: Rooftop infinity pool at the Royal River Luxury Hotel (Costa Adeje); Hotel La Quinta Roja (Garachico); Hacienda Cuatro Ventanas; The Ritz Carlton Tenerife, Abama
GETTING BACK TO NATURE
Visitors to Tenerife can enjoy easy access to a variety of natural environments – both on land and at sea. Over 1,000km of signposted hiking trails and 300km of forest cycling tracks exist. More than 48% of the island falls inside of 43 protected nature areas and sustainable, lowimpact tourism practices are widespread.
That includes ethical whale- and dolphinwatching cruises in a region of the Atlantic Ocean that regularly records more than 20 visiting species a year, including orcas and minke whales, plus resident pilot whales and bottlenose dolphins. Regulating the speed and noise level of boats, as well as the distance and time spent near cetaceans helps operators ensure that trips will depart long into the future.
A NATURAL HIGH
Undoubtedly a highlight, Teide National Park was created in 1954, meaning it turns 70 in 2024. Mount Teide’s summit is Spain’s highest point, 3,715m (12,190ft) above sea level, and
is accessible with a permit. The park spans a volcanic, lunar-like landscape that was used to test the European Space Agency’s planetary rovers. Fittingly, the night sky’s clarity means 83 of the 88 constellations are visible to stargazers in an area recognised as a Starlight Destination. More than 200 years before the area became a UNESCO World Heritage Site in 2007, the acclaimed naturalist Alexander von Humboldt famously studied the varied climate zones and vegetation on Mount Teide’s slopes. The wealth of endemic species include the Tenerife blue chaffinch, Teide violet and red bugloss – which flowers in springtime.
A network of trails offers hikers access to the national park’s rugged landscape, including views over the vast Cañadas del Teide caldera. Guided walks set off from the Cañada Blanca and El Portillo visitor centres giving solo travellers opportunities to hike in groups. Travellers with limited mobility have the option of riding the cable car to the top station to view the surrounding landscape and neighbouring islands.
NORTHERN SOUL
UNESCO’s Macizo de Anaga Biosphere Reserve, on the island’s northeast tip, is notable for dramatic ravines and jagged peaks in a lush region also known for its dense and ancient laurel forest. Local hamlets are ideal for taking refreshments after long walks on the network of marked trails that bring opportunities to spot wildlife, including the likes of the Tenerife speckled lizard.
To the northwest, Teno Country Park occupies a verdant upland region with trails making accessible the natural beauty of the heathland and forest. Los Gigantes’ cliffs rise to 600m (1,970 ft) above the waves and Punta de Teno’s lighthouse is one of the best points for sunsets.
Above (from left): Ferns at Chinyero Special Natural Reserve on the north of the island; a woman visiting Teide National Park; the lighthouse at Punta de Tena.
KEY EVENTS
There are reasons to visit Tenerife throughout the year. In addition to Europe’a largest carnival, the island hosts music and film festivals, traditional celebrations and sporting events
Tenerife is famed for colourful Carnival celebrations and the calendar is dotted with festivals. Their focus varies from music and sport to cherishing local traditions and culture.
FESTIVALS
Carnival - February - Santa Cruz (and across Tenerife) Only Rio de Janeiro’s Carnival is bigger.
Music, dancing, parades and opulent costumes all feature as elements of this popular and fun event.
Cruces de Mayo – May – across Tenerife
Religious celebrations are capped with fireworks. Corpus Christi – June – La Orotava Colourful ‘carpets’ of flowers and sand add colour to the streets of La Orotava as part of tradition that dates back to the 1840s.
Hearts of Tejina – August – Tejina The pretty town honours St Bartholomew in a colourful event combining religion and popular culture. San Andres – November – Icod de los Vinos
People ride boards downhill in a festival whose origins are in local winemaking traditions.
Romerías – April to September – various locations Involving eating and drinking, expect to see traditional costumes and parades of icons.
MUSIC AND CULTURE
Festival Internacional de Musica de Canarias
– January/February – Santa Cruz Soloists and
orchestras perform at venues across the island.
Mueca Street Art Festival – May – Puerto de la Cruz Dance, theatre, circus acts, music and other performing arts supply entertainment and fun.
Tenerife Music Festival – June – Santa Cruz Renowned acts perform while attendees dance and feel their beats.
Cook Music Festival – July – Santa Cruz Live perfomances draw vast crowds.
PHE Festival – August – Puerto de la Cruz This live music festival also features food, film and other aspects of popular culture.
GreenWorld – various dates throughout the year – San Miguel de Abona This hugely popular underground electronic music festival attracts top DJs and participants from afar.
SPORTS
Tenerife Challenger (tennis) – February – Abama Tennis Academy An APT Tour event, this tournament attracts top talents to the island.
Vuelta al Teide (cycling) - May - Puerto de la Cruz to Mount Teide Roads used by champions to train on host a popular event with two distances.
Bluetrail (running) – June – Los Cristianos to Mount Teide Pro and amateur runners race up to 110km in a challenging sporting event that also has a 24km race and 47km relay event.
TENERIFE OPERA FESTIVAL From September to May, internationally renowned baritones, sopranos and tenors perform at venues including the Auditorio de Tenerife in Santa Cruz.
VUELTA AL TEIDE Returning on 5 May 2024 for the seventh time, this cycling event has 95km and 175km editions featuring climbs of Mount Teide on roads that pros train on.
CANARIAS FOLK FEST Performances of Canarian music and cultural traditions are held on Thursdays, Fridays and Saturdays from October to March in Arona and enjoyed by locals and visitors.
FESTIVALS OF THE CROSS On 3 May crucifixes are decorated with fruit and flowers in Puerto de la Cruz and Santa Cruz. The day is
with a spectacular fireworks display