2022 Travel Guide
Media Pack
2022 Travel Guide
Inspiring
more travel
The Mauritius Travel Guide 2022 is a high-quality and stylish publication designed to inspire both the UK’s travel trade and consumers to book more of Mauritius! The publishers of Selling Travel magazine, the UK’s number one travel trade monthly, is working closely with the Mauritius Tourism Promotion Authority (MTPA) to convert pent-up interest in travelling to Mauritius into holiday bookings.
Lisa Merrigan Advertising Manager, Selling Travel lisa.merrigan@bmipublishing.co.uk 44 (0) 20 8649 7233
TARGETED trade and consumer DISTRibution
THE UK MARKET The UK is a major overseas target market for those working in the Mauritius tourism industry: pre-pandemic around 140,000 British tourists visited the destination annually.
Lisa Merrigan Advertising Manager, Selling Travel lisa.merrigan@bmipublishing.co.uk 44 (0) 20 8649 7233
IN PRINT
ONLINE
TRADE: 12,808 copies distributed with Selling Travel magazine (4.8 readers per copy). Its readers are UK travel professionals – that is, travel agents, independents, homeworkers, online agencies, tour operator reservation and contracting departments and top Mauritius sellers. It is also distributed by the MTPA via its sales packs, mailings, industry events and other activities.
TRADE: Read online at sellingtravel. co.uk . It is also sent to 15,000+ Selling Travel subscribers
CONSUMERS: To those interested in travel to Mauritius. Distributed by MTPA at travel shows and exhibitions throughout the UK.
The guide is promoted extensively via Selling Travel’s social media channels including Twitter, Facebook and Instagram.
Consumers: Readers can enjoy the absolute best user experience possible – regardless of device or platform – by accessing the Mauritius Travel Guide via ISSUU.com, the ISSUU App or Google Play.
SOCIAL
IN PARTNERSHIP WITH... MTPA THE MAURITIUS TOURISM PROMOTION AUTHORITY The Mauritius Tourism Promotion Authority (MTPA) is delighted to support and endorse Selling Travel on the 2022 edition of this popular guide to Mauritius for the UK travel trade and general public. The last couple of years of the pandemic has been difficult for the remote Indian Ocean island, as MTPA Director, Arvind Bundhun, admits: “For more than 18 months Mauritius voluntarily self-isolated from the rest of the world, but now we have reopened and tourism to Mauritius is back on track!” Mauritius has worked tirelessly to ensure that it is a safe and secure destination to visit, having prioritised vaccinations to all those and their families in the tourism sector and enforcing protocols on the island where necessary. Today, Mauritius can confidently give guests the Mauritian paradise experience that they know and love. This helpful guide features what’s new for 2022 and offers a comprehensive overview of what not to miss when planning a trip to Mauritius. For more information on any of our featured topics, please visit mauritiusnow.com.
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COMPREHENSIVE AND INSPIRATIONAL CONTENT Almost 54 years after it became an independent nation, Mauritius is one of the world’s attractive tourism hotspots. This high-impact glossy publication will provide a comprehensive overview of the reasons why - from being gifted with a beautiful natural landscape of wind-sculpted mountains and miles of palmfringed beaches to its numerous luxury hotels and family-friendly activities and adventures.
Lisa Merrigan Advertising Manager, Selling Travel lisa.merrigan@bmipublishing.co.uk 44 (0) 20 8649 7233
Topics covered in the guide will include: • Welcome to Mauritius • Nature’s Experiences • Adventure Options • Health and Wellbeing • Mauritius for Foodies • Romance, Weddings & Honeymoons
• • • • • • • •
Cultural Tours The Rise of the North Green Mauritius The Wow Factors Scenery and Oceans Accommodation General Information Tour Operators
ADVERTISING
rates
Activity Ensure your product gets the attention of key travel trade professionals and consumers interested in travelling to details Mauritius.
Packages can be created to suit all budgets and can include: • Sponsored editorial • Display advertising with a wide range of sizes and options • Advertorials with a wide range of styles and options
Size
Early Bird Rate £*
Standard
Double-page spread
£5,700
£7,125
Full page
£3,145
£3,935
1/2 page**
£1,775 £2,220
1/4 page**
£1,010 £1,265
1/8 page**
£575 £720
Tour operator panel
£380
Cover positions
£3,500
£475 £4,375
Inside front cover & Outside back cover
DEADLINES
* For bookings made by Friday January 7, 2022 ** Upright pages only Early Bird Friday January 7, 2022
FINAL booking Friday January 21,
Lisa Merrigan Advertising Manager, Selling Travel lisa.merrigan@bmipublishing.co.uk 44 (0) 20 8649 7233
2022
ARTWORK Monday February 7, 2022
dimensions For a full list of specifications or any other production information contact: production@bmipublishing.co.uk or call Clare Hunter on +44 (0) 20 8649 7233.
2022 Travel Guide CONTACT DETAILS AD V E R T I S I N G M A N A G E R
EDI T O R IA L DI R EC T O R
Ass i st a nt E d i tor
LISA MERRIGAN
STEVE HARTRIDGE
jessica pook
lisa.merrigan@sellingtravel.co.uk
steve.hartridge@sellingtravel.co.uk
jessica.pook@sellingtravel.co.uk
+44(0) 8649 7233
+44(0) 8649 7233
+44(0) 8649 7233
Selling Travel is published by BMI Publishing Limited 501 The Residence, No. 1 Alexandra Terrace, Guildford GU1 3DA, UK. T: 020 8649 7233