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2023 CABIN CONCEPT AWARD ENTRY
Alaska
Cheers!
Alaska Airlines has become the first American airline to switch to paper cups, redesigning its service to remove more than 55 million plastic cups from onboard use each year. It is committed to building cabin concepts that support its core value: 'do the right thing'. In making the change and chosing paper cups, the airline also committed to ensuring the paper used for those cups was sustainably sourced, so all paper used is certified by the Forest Stewardship Council (FSC).
Catering
All beverages served inflight are now served in Forest Stewardship Council (FSC) certified paper cups in the main cabin, and in reusable glassware for First Class services.
This step has eliminated all single-use plastic cups onboard and removed 55 million plastic cups annually from the service which the airline calculates has cut onboard weight by the equivalent of 24 Boeing 737 aircraft through the course of the year.
The move follows growing concerns around the use of single-use plastic because of its links to fossil fuels, landfill waste and pollution to