INSPIRING THE UK’S TRAVEL TRADE TO SELL CANADA
THE ITINERARIES ISSUE SPRING 2022 MEDIA PACK
ADVERTISING BOOKINGS: Sally Parker
GENERAL ENQUIRIES: Adam Hanmer
Publisher, BMI Publishing sally.parker@bmipublishing.co.uk 44 (0) 7881 346 231
Travel Trade Manager, Destination Canada hanmer.adam@ctc-cct.ca 44 (0) 20 7389 9985
Selling Canada informs and inspires UK travel professionals to sell more Canada
SPRING/SUMMER 2019 |
tRaINING foR thE tRavEl
WINTER 2019/20 | TRaININ
tRadE
2021 | TRAINING FOR THE
g foR ThE TRavEl TRadE
2021 | TRAINING FOR THE
TRAVEL TRADE
TRAVEL TRADE
CANADA'S INVITING
Open spaces
oCEanS, laKES, rivErS
water way to go
snow show get ready for a
THE GEnEraTion GamE
Don't ski, won't ski? There's a wide array of activities away from the slopes
How Canada's popular icons show a different side out of season
From Indigenous-themed activities to wildlife to the Northern Lights
a maTTEr of TiminG
ials
INDIGENOUS TOURISM
Authentic experiences that tap into cultures, traditions and landsca pes
AWAKEN YOUR SENSES
recovery plan
nEW BrUnSWiCK BriT
PlUS... NEwS. aIR tRaNSa t. fIRSt ClaSS holIda YS. QUIRKY fEStIvalS.
Sign up to the refreshed CSP and sell more of Canada in 2022
experience canada
How Canada's cities and wild places test, challenge and refresh
How Canada's cities and wild places refresh the mind, body and soul
Expat comic James Mulling er is making waves in Atlantic Canada
Plus... NaTIoNal PaRks. CaNada ESSENtIalS...a Nd MoRE
SellingCanada_v1.indd 1
my jouRNEy: NEW bRuNsW
driving routes
NEW TRAINING
winter wonderland
From coast to coast Canada is packed with activities for millenn
CANADA'S CLASSIC
Room to breathe on empty roads and crowd-free wilderness areas
Ick. ToP musEums. cITy
PLUS... CANADA'S ARCTIC PRofIlE: calgaRy...aNd
moRE
FINAL COVER.indd 1 3/27/19 03:58 PM
. BUCKET LIST . PARKS .
ISLANDS . LUXURY . WINTER
FUN . WHITEHORSE . AND
COVER 9 POSS.indd 1 9/25/19 08:01 PM
Devoted entirely to Canada, its destinations and its products, this dedicated magazine provides a wealth of tools and information to ensure clients turn their interest in Canada to booking a holiday now!
ON THE ROAD IN... ONTA RIO • MARI TIMES • BEST OF THE EAST • SUNSH INE & PACIF IC COAS TS • BEST OF THE WEST • YUKO N
MORE.... COVERv16.indd 1 10/28/21 05:04 PM
12/4/20 05:25 PM
Produced in association with Destination Canada UK, Selling Canada is published in print, distributed online and promoted via social networks ensuring integrated coverage to help you reach the UK’s key sellers. Secure your exposure to the UK travel trade today!
ADVERTISING BOOKINGS: Sally Parker
GENERAL ENQUIRIES: Adam Hanmer
Publisher, BMI Publishing sally.parker@bmipublishing.co.uk 44 (0) 7881 346 231
Travel Trade Manager, Destination Canada hanmer.adam@ctc-cct.ca 44 (0) 20 7389 9985
Sponsored features Yukon /
• Classic Canadian Driving Routes for travel professionals to suggest to their clients • Double page itineraries, available for sponsorship, £2,500 per itinerary
14 / Yukon
g the Top tip: The best chance of seein ) in aurora borealis (northern lights midthe skies over the Yukon is from a trip in August to mid-April. Suggest hs mont n the milder, colourful autum skAgWAY DAYs 3-4 WHITEHORsE -
• Useful and inspirational information, guiding the reader through your itinerary
Look out!
KLONDIKE HIGHWAY
- HAINEs
ferry. The perfect road trip 110 miles – five miles plus remains wild, while 3,000 miles destination, 80% of the Yukon of this allow low-impact exploration highway ntained of well-mai pristine wilderness. South Klondike Highway, which Leaving Whitehorse, travel the on its journey across the White delivers awe-inspiring scenery uring Alaska. Pass to Skagway in neighbo board the ferry along the Lynn After a night in the historic town, feet walls of the fjord rise to 7,000 Canal, where the vertiginous home to humpbacks, orcas are that waters lear above crystal-c Haines. of haven wildlife the in and seals and disembark
Look out!
Kluane National Park is home to Canada’s highest peak, Mount Logan
JuNcTION DAY 5-6 HAINEs - HAINEs
6 / Ontario
• Each itinerary can be for a province or a region, on behalf of one destination, or a co-op partnership (we can help make this easy for you to arrange)
Dawson city
Tobermory Manitoulin Island
Water, views and adventures
Tok Haines Junction Whitehorse Kluane National Park Skagway-Haines
SPACE AND TImE IN YUKON’S
Wonders of the Yukon
/ HAINES / HAINES WHITEHORSE / SKAGWAY NAL PARK / JUNCTION / KLUANE NATIO TOK / DAWSON CITY
Blue Mountain
WILDERNESS
- kluANE NP
breathtaking scenery awaits 147 miles and 155 miles. More the ancient trail of Chilkat and as you leave Haines and follow look for Haines Junction, stopping to Tlingit Indigenous traders to d in the Chilkat Bald Eagle Preserve bald eagles soaring overhea along the way. National Park. A UNESCO The following day, explore Kluane vistas offers spectacular mountain World Heritage Site, Kluane Muskoka Lakes wildlife species, Canada’s of some spot and the chance to and the indomitable Torontoincluding moose, caribou, timber wolves, lynx grizzly bear.
Niagara Falls
- TOk DAY 7-8 HAINEs JuNcTION
DAWsON cITY
Yukon’s mountains and icefields 290 miles and 185 miles. The and lakes and today you’ll travel feed spectacular glacial rivers ing Kluane Lake before shimmer ’s territory north alongside the
more
seek their fortunes. – which once carried freight The S.S. Klondike sternwheeler Look out! History offer a DAY 1 ToreonT Museum o of Yukon the river – and MacBrid Arrivealong into Toronto and The mighty Yukon River links Land of the Midnight Sun. this spen tiond to the ng introduc after fascinati noon and ’s explo Yukon ring city attraction Whitehorse and Dawson City ing adventure Yukon’s a first taste ofeven s like the offers Feeling the call of the wild? The Canyon Miles CN Nearby Towe r, Royal Ontario , Ripley’s Aquarium and is perfect for canoe and photo-worthy unique nativeMuseum providing stunning loop da etre of Cana options, its 15-kilom and St. Lawrence larger-than-life landscapes, the start. kayak adventures atet. Mark suspension bridge towns make stops of lakes, wilderness and the DAY 2 ToronTo - trails are available in the summer. wildlife and historic Gold Rush and hikingblue mounTAin biking g, Canoein ture 106 miles: Pick up your renta for a thrilling self-drive adven l car and drive to Resort, a year-roun Blue Mountain d soft-adventure haven on the Niag routes Esca drivingroutes rpme ClassiC ClassiC Canada’s nt, a driving ara canadaCanada’s UNE sellingcanada selling SCO World Biosp here Reserve. The has independent village shops, pubs and resta urants. Accommo 15 includes The West Yukon TOUR OPS WITH V3.indd dation in Trillium Hous 12/8/20 10:16 AM e and Blue Mou up for skiing on ntain Inn. Sign There’s waTe 2½ miles of skiab rside living and acTiviTies le terrain, golf on 14 aplenTy in musk course, tennis, a championship Yukon TOUR OPS WITH V3.indd oka lakes mountain bikin g, hiking and rock climbing.
DAYs 9-10 DAWsON cITY
set – but, no, you’re not on a film It might well feel like you are Rush still-high-kicking historic Gold you’re in Dawson City! This boardwalks, old-style saloons wooden its by rised town is characte Tooth d Diamon y legendar and Canada’s first casino – the dancers still perform the ‘CanGertie’s Gambling Hall – where , which tells the story of the Can’. Visit the Jack London Museum re when he arrived here adventu Yukon Call of the Wild author’s gold in 1897. as a prospector hoping to strike for a with a First Nations tour guide Hop on a Fishwheel Charter gold river to Moosehide, or join a two-hour ride down the Yukon own. your of s treasure fields tour to search for some
DAWSON CITY
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DAY 4 blue mo unTAin
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circle Trail
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DAYs 7-8 mAn iToulin - mus
kokA region 270 miles. Sign up for a morning experience with owned tour com Indigenouspany, the Grea t Spirit Circle Trail include a ‘medicine . Activities walk, to learn all about the heal properties of the th-enhancing herbs and plan ts in the forest, hiking and paddling a cano e through the hear t of Manitoulin of inland lakes on a labyrinth and rivers (a Cana dian Signature Leave the islan Expe rience). d after lunch for the long drive to region of 1,500 Muskoka, a -plus lakes, prist ine forest, juttin characteristic smal g granite cliffs and l towns. Take a lake cruise aboa Mail Ship Segwun, rd the Royal North America’s oldest operating drop by Muskoka steamship, or Lakes Farm and Wine ry for its Bottle, Wag and Wine Makers on tour, also a Cana dian Signature Consider a day Experience. trip or two-day add-on to close Provincial Park, -by Algonquin with wildlife such as bear, moose and beaver.
bruce penin
6
12/8/20 10:25 AM
ion
- ToronTo 130 miles. You could spend seve ral days touring of Muskoka, or the backroads alternatively build in time to drive before heading to Niagara Falls back to Toronto and the flight back to the UK. Book it with... Audl ey Travel
island canoeing in
iTo
ulin islAnD A five-minute drive out of Tobermor y brings you to centre at Bruce the visitor Peninsula Natio nal Park. Walk that explains the through the galle geology, history ry and wildlife of walk ing trails the park. Several 10:16 AM 12/8/20 fan out from here , all leading to maje rock formation stic cliffs, s with names like Grotto and Natu back to Tobermor ral Arch . Head y’s harbour and drive your car onto Chi-Cheemaun, the MS for the one-hour and 45-minute Georgian Bay to crossing across South Baymouth Terminal on Man itoulin Island.
DAY 9 muskok A reg
The greaT spiriT
- Tob
ermorY 95 miles: Travel across the top of the Niagara Esca into the Beaver rpment, down Valley, one of Onta rio’s apple-growing stop at a vineyard regions and to taste cold clima te wines and ice an orchard for wines, and apple cider. Arriv e in Tobermory late explore the resta afternoon and urants, gift shop s, unique store - that horsesho s even a brewery e around the town ’s quaint Little Tub Harbour.
DAY 6 Toberm orY - mAn
routes drivingroutes ClassiCdriving Canada’sClassiC canadaCanada’s sellingcanada selling
Take a sunset cruise, with dinner and live music , from Little Current Harbour, Manitoulin Island
sellin g canad a Canad a’s Classi C drivin g route s
Ontario TOUR OPS
Ontario /
lights of Dawson behind, today 333 miles. Leaving the bright ss to Yukon’s wonderful wilderne you’ll drive back through the stop skies abound, so be sure to DAY 5 Toberm Whitehorse. Fresh air and big orY on the open road. freedom Once a lumber of hours g remainin your and fishing com and take in to the munity, today Tobe down hike a for stop and is the gateway rmory Watch out for wildlife en route, to two National the Parks: Fathom braving might see canoers Five National Marine banks of the Yukon where you Park and Bruce Peni nsula National Five Finger Rapids. Then drive Park To experienc white-water of the river’s famous e the crystal-cle ed drink a well-earn with ar rse, wate Whiteho in rs Lo night and shorelines of Cana ok out! rocky on to enjoy your last da’s first National , on Main Street. Marine Park, TheCheers! Township of Muskoka take a glass-bott at local favourite, the Dirty Northern om boat tour arou nd its several Lakes was North Amer islands. The cruis ica’s e stops at Flow erpot Island, wher first Holidays gues dark Premier ts sky can get off and e preserve Book it with... stroll to the flow nights’ erpot-shaped Pioneers’ itinerary includes nine limestone form The ‘In The Footsteps of Yukon ations. ing tour, fees two-door car hire, a gold-pann If you are lucky accommodation, 10 days’ compact on the cruise you Whitehorse. might see a black swimming from international flights to and from and Ferry bear River Yukon Cove the for Island to the main o.uk; 08444 937 531 land. May to September. premier holidays.c
Ain Before breakfast take the open-air gondola up to mountain, to walk the top of the ing trails and spec tacular views of shores of Geor the southern gian Bay. On the way up and dow the four-season n you’ll notice Ridge Runner Mou ntain Coaster and golf course. Near a crazy by attractions inclu ding Scenic Cave Nature Adventur s es, which has a suspension bridg from which to e see the escarpme nt from 300 metr above Georgian es Bay (the adventur ous can try to squeeze through Look out! a small gap calle d ‘Fatman’s Mise and Scandinave ry’) ‘All you can’ eat fish and Spa Blue Mountain chips , with hot and cold pools, steam bath are available on Little s and saunas, ham Tub mocks and othe relaxations area r Harbour in Tobermor s set in a tranq uil forest. y
Top tip: A glassbottom boat cru ise is a popular way to experience the crystalclear waters an d rocky shoreline s of Fathom Five Na tional Marine Pa rk
mILES CANYON
of Alaska’, to the ‘Dog Mushing Capital driving the Alaska Highway of or lodge, the partly gravel Top Tok. After a night in a cosy cabin epic to mid-September) will reveal the World Highway (open May gold fields, with some still being e Klondik famed the views across the Black Ferry will carry you across mined today. Then the George into iconic Dawson City. Yukon River for your short roll
- WHITEHORsE DAYs 11-12 DAWsON cITY
DAYs 1-2 WHITEHORsE
re, the ‘Wilderness City’ of The gateway for a Yukon adventu by of the Yukon for visitors arriving Whitehorse is the first taste ’s TorOn River, Whitehorse is the territory of the To banks / blu the air. on e Yukon mounTai charm of a n historic s the / Tob combine /capital maniT and erm city only its or and oulin isl y an a thriving arts d / odation, mu accomm sko orary ka lakes frontier town with contemp vibrant main street. Hit the and a roa scene d in Ontario for region boomed after thespe in rich Indigenous culture, ctacular Steeped views, 1896, attracting over lak in es, Klondike the in orc ed hards, Indigenou Trail’ to gold was discover ‘Chilkoot s ders’ to follow the challenging erie ‘Stampe 100,000exp
nces and much
With 80% of pure wilderness, the Yukon is a haven for wildlife
GRIzzLY BEAR
DAY 3 blue mo unT
• Impactful layout in house style, with images and maps
15
sula naTional
park
Audley offers tailor -made self-drive tours of Ontario provinces. Call a and Canada’s other consultant for a quote on the above audleytravel.com itinerary. ; 1-866-887-8847 sellin g canad a Canad a’s Classi C drivin g route s
Ontario TOUR OPS
WITH V3.indd
7
12/8/20 10:25 AM
ADVERTISING BOOKINGS: Sally Parker
GENERAL ENQUIRIES: Adam Hanmer
Publisher, BMI Publishing sally.parker@bmipublishing.co.uk 44 (0) 7881 346 231
Travel Trade Manager, Destination Canada hanmer.adam@ctc-cct.ca 44 (0) 20 7389 9985
7
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SPECIFICATIONS AND PRODUCTION
Contact: production@ bmipublishing.co.uk or call Clare Hunter on: +44 (0) 20 8649 7233 KEY DATES
Booking deadline: January 24, 2022 Copy deadline: February 7, 2022 Publication date: March 2022
ADVERTISING BOOKINGS: Sally Parker
GENERAL ENQUIRIES: Adam Hanmer
Publisher, BMI Publishing sally.parker@bmipublishing.co.uk 44 (0) 7881 346 231
Travel Trade Manager, Destination Canada hanmer.adam@ctc-cct.ca 44 (0) 20 7389 9985
“Our UK visitors have grown dramatically since we have been advertising in Selling Canada. Selling Canada has put 1000 Islands Rockport Cruises top of mind with UK agents and the travel trade as a must do when visiting Ontario, Canada.”
“Selling Canada inspires the UK trade to dig deeper into Canada’s diversity. It’s a critical tool that helps them explore and fully engage with the destination.” CHARLOTTE WELLS, PRODUCT MANAGER ABERCROMBIE & KENT
CAROL SUDDS, MARKETING DIRECTOR, ROCKPORT BOAT LINE
ADVERTISING BOOKINGS: Sally Parker
GENERAL ENQUIRIES: Adam Hanmer
Publisher, BMI Publishing sally.parker@bmipublishing.co.uk 44 (0) 7881 346 231
Travel Trade Manager, Destination Canada hanmer.adam@ctc-cct.ca 44 (0) 20 7389 9985