Selling Travel May/June 2023

inside this issue All around the world

Trend-watching

08 Long-haul Stopovers: Offering clients a stopover programme could enhance their trip

12 Four-sight: We ask our columnists: How do you respond to criticism?

Globe-hopping

14 Indochina: How to sell Vietnam, Laos and Cambodia as standalone trips

18 Travel for Every Body: ABTA tells us about its accessibility training

22 48 hours in: Seoul, South Korea

24 Costa Rica: How this ecoconscious country is putting sustainability first

28 How to sell... Texas, USA

30 Leading Locations... Expedition Cruises

Be inspired

40 Luxury Travel trends: Longer trips and exclusive experiences are a priority

43 Luxury Middle East: We look at the luxury offering in Dubai, Oman, Abu Dhabi and Qatar

50 Top 10: Luxury hotels in the Indian Ocean

Trade talk

32 The review: Event coverage from Selling Travel Connect: North America & Bilbao Bizkaia

EDITORIAL

EDITORIAL DIRECTOR

Steve Hartridge

DEPUTY EDITOR

Jessica Pook

DIGITAL EDITOR

April Waterston WRITERS

Lauren Jarvis,

&

PUBLISHING

PUBLISHERS

Steve Thompson steven.thompson@sellingtravel.co.uk

Sally Parker sally.parker@sellingtravel.co.uk CIRCULATION MANAGER

Shani Kunar MANAGING DIRECTOR

Matt Bonner

CEO

May/June

We're reconnecting

Selling Travel has been out and about in recent times, reconnecting with both travel agents in the UK and destinations far and wide.

We are all acutely aware of just how close most of us were to being permanently derailed by the events of the past three years - and that is why trade events and even overseas travel feels that extra bit special these days.

It was a delight to meet so many readers - and familiar faces - at our recent Connect North America and Connect Tenerife events in London, Manchester and Glasgow. Whilst we all live and breath in a digital world - and at times feel su ocated by it - networking evenings such as our Connect events once again underline that there is nothing better and more productive than physical meet-ups and face to face chats.

Steve Hartridge EDITORIAL DIRECTOR

We have plenty more events planned for the remainder of 2023, starting with our Connect Indian Ocean and Middle East event in London on May 15 and Leeds on May 16. Our team has also been travelling beyond these shores - and it is great to see countries opening up and again embracing visits by the trade.

Martin Steady, our CEO, travelled to Korea as part of a group that included travel agents and the trip organisers Korean Air and the Korea Tourism Organisation. You can read his report in this issue on why Korea, specifically Seoul and Incheon, makes for an ideal midpoint stopover on any trip Down Under.

In future issues of Selling Travel, and our expanding digital products and comprehensive new website - if you haven’t visited sellingtravel.co.uk recently please check it out - we will be bringing you first-hand reports of Avila Cruises, Bermuda, Huntington Beach, (California's 'Surf City') Australia (Brisbane and the Gold Coast), the USA (San Antonio and the Texas beyond) and the Caribbean.

Selling Travel travels further to bring you more!

Happy selling.

focuses exclusively on sales skills and all aspects of professional selling within the travel and tourism sectors. To benefit from this travel industry sales training resource visit sellingtravel.net

Charlotte Flach, Ben West, Jo Gardner, Julie Baxter, Zoey Goto, Stuart Forster

Peter Ellegard

GrandPalladiumJamaica

PalladiumHotels

DISCOVER A RENOVATED JAMAICA.

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República Dominicana • México • Italia

• Jamaica • Brasil • España

Melbourne

Sky high

Elevating the guest experience – literally – is the newly opened Ritz-Carlton in Melbourne, Australia’s tallest hotel and the brand’s second property in the country. Guests are whisked to the top floor upon arrival to check in at the Sky Lobby Reception on Level 80, complete with uninterrupted views across Melbourne, before heading to one of the hotel’s 257 guestrooms. Signature restaurant Atria, cocktail bar Cameo and The Ritz-Carlton Spa and infinity pool all have equally impressive views. ritzcarlton.com

Turkey DoCk of the bay

Set within a private bay in Fethiye, looking out towards the Mediterranean, Yazz Collective attracts a selective crowd by nature as it is only accessible by sea! The property is a 10-minute boat ride from Dalaman airport and also has a private jetty for those looking for a pit stop mid-charter. Guests have access to a beach restaurant, bar and 16 guest houses, with sunrise yoga sessions, mixology classes, art workshops and DJ sets part of the offering. yazzcollective.com

Kenya

Creature ComfortS

Opened on April 1, JW Marriott Masai Mara Lodge marks the first luxury safari lodge to sit within the Masai Mara National Reserve in southwestern Kenya. The 20 private tents each have their own terrace and Jacuzzi overlooking the River Talek and the Mara plains, perfect for spotting lions, leopards, rhinos and elephants. In addition, the lodge offers a restaurant, lounge and bar, JW garden, swimming pool, spa and a large outdoor terrace as well as a cosy fire pit area. marriott.com

8 / Long-haul Stopovers

Stop right now

More airlines are offering attractive stopover packages, encouraging passengers to experience two-destination holidays. Ben West picks out some great half-way points

With Covid restrictions now having fallen away in farflung destinations, longhaul travel is truly back. However, with lengthy flight times and costly direct routes, many travellers are choosing to incorporate a stopover break before arriving at their final destination.

Malaysia Airlines is one airline offering stopovers that enable bonus side trips in Malaysia, although these have set time frames to book and travel.

“Travellers heading to Sydney, for example, can now add a beach holiday stopover to Langkawi as part of the trip - and for a very small fee,” says Daniel Bainbridge, Malaysia Airlines Regional Director, UK and Europe.

Iceland is promoting itself as an attractive stopover destination en-route to the USA, with multiple airlines offering programmes that incorporate adventure and nature.

“We’re finding a surprising proportion of passengers opting for a Reykjavik stopover when they book a flight,” says Birgir Jonsson, PLAY Airlines’ CEO. “The demand is increasing as the awareness of our stopover programme grows, and as we showcase how much visitors can experience with a few days’ in Iceland.”

Offering attractive stopover packages is a great way airlines can make a virtue out of having non-direct flights when competing with airlines offering direct routes.

“PLAY’s affordable prices and no extra

flight cost when booking a stopover provides the perfect opportunity for travellers to tick Iceland off their wish list, giving us an advantage over our direct competition with airlines flying from London to the USA,” claims Jonsson.

Etihad is another airline tempting passengers to stop en route. “Abu Dhabi is an attractive destination, with its modern skyscrapers, beautiful beaches and rich heritage,” says Jeremy Pollock, Etihad’s Country Manager UK and Ireland.

Stay a while

Airport layovers are often dismissed as an inconvenience, yet with a bit of planning they can add greatly to the holiday experience. Building a stopover into an itinerary is a cost-effective way of seeing another country or city during a trip – and often on another continent – and there are few downsides. It’s also a way of  reducing the effect of jetlag by introducing a lesser time difference than you would face at your ultimate destination.

“For enthusiastic travellers, stopovers are the ideal opportunity to experience a new country while on the way to their final stop,” says Pollock. “Particularly for those travelling to ultra-long-haul destinations, such as Australia, a stopover in Abu Dhabi allows passengers to split their journey into shorter segments while experiencing the beauty of the United Arab Emirates for a few days.”

“Agents can offer passengers more, and for less money, by either extending or combining their trip with desirable destinations for the exact same flight rate”

Birgir Jonsson, Play airlines

Trend watching

10 / Long-haul Stopovers

Stopover programmes are beneficial to agents too as twin-centres become increasingly popular. They also increase the likelihood of a return visit to explore the destination in more depth.

That’s certainly the case for Iceland. “Many passengers use this as a chance to chase the Northern Lights, visit Iceland’s famed hot springs and spectacular glaciers, before travelling on to the USA. It offers two holidays in one,” says Jonsson.

Icelandair also offers Reykjavik stopovers and has just launched a new route to Detroit, Michigan, allowing UK travellers a stopover for up to seven nights in Iceland just paying the extra taxes and fees.

Two for the price of one

For travel agents, suggesting a stopover to a potential yet hesitant client – for example a brief city break on the way to their long-haul beach holiday – could be the clincher in them signing up to the deal.

“Agents can offer more, and for less money, by either extending or combining a trip with desirable destinations for the exact same flight rate,” says Jonsson.

“When travellers stopover in Abu Dhabi with Etihad Airways, their boarding pass doubles up as the Extraordinary Abu Dhabi Pass, granting access to exclusive deals and discounts on days out and dining in Abu Dhabi,” says Pollock. “This deal allows travellers to make the most of their time, whilst also saving money.”

Ireland is a great layover option for travellers going from the UK to the USA,

and Aer Lingus finds a sizeable number of passengers opting for a mini-holiday in Ireland en-route, even though it does not have any formal stopover programmes. Stopovers of up to five days are free of charge.

Aer Lingus has just launched a new transatlantic route, its first service to Cleveland, Ohio, via Dublin, with connections from nine UK airports.

Dublin Airport is one of only a few airports outside North America that offers a preclearance facility, meaning that passengers arriving in the USA are treated as domestic arrivals and avoid immigration queues.

Top stopover programmes

Korean Air: Korean Air’s K-Stopover & transit programme, connecting through Incheon Airport to New Zealand, Australia and South-East Asia, allows stopover travellers to enjoy the capital Seoul and wider Korea, with its rich cultural heritage, beautiful architecture, unique attractions including K-pop, K-food and K-beauty, as well as take advantage of discounted package products from accommodation to shopping vouchers. koreanair.com

Etihad: Etihad offers the Best of Abu Dhabi stopover package, available until December 20, for Abu Dhabi stopovers between two and four nights.

Travellers can benefit from 40% discounts at selected Abu Dhabi  premium four- and five-star hotels. The airline also offers Stopover on Us, where guests staying in Abu Dhabi for up to two nights

can stay in a complimentary three or fourstar hotel. etihad.com

Qatar: More than 80% of the world’s population live within a six-hour flight from Qatar, making the destination an excellent stopover destination. It’s an opportunity to do everything from exploring Qatar’s spice markets of Souq Waqif to soaking up local street art and camping in the desert.

Qatar Airways’ stopover packages start from £11.35pp per night for a four-star hotel, and £16.20pp for a five-star hotel. qatarairways.com

TAP Air Portugal: TAP Air has reintroduced its popular stopover scheme. The partnership with Turismo de Portugal enables customers to stopover for up to 10 days, and grants access to exclusive offers and discounts across hotels, restaurants, attractions, experiences and tour partners. Customers using the programme can also enjoy 25% off the price of a standard ticket using a promotional code. The carrier offers long-haul services across Africa and the Americas. flytap.com

Saudia: Saudi Arabia has introduced a free-of-charge 96-hour Stopover Visa to passengers travelling to their final destination on Saudia and flynas, the latest move to make the destination more accessible. Stopover Visa holders are eligible for a complimentary one-night hotel stay when booking through Saudia. Custom stopover itineraries have been developed, and the visa application will be automatically available through airline booking platforms. saudia.com •

stoPover in lisBon witH taP air Portugal visit tHe MuseuM of islaMic art wHilst in Qatar etiHaD offers attractive PacKages in aBu DHaBi

Is criticism critical?

We asked our columnists: How do you deal with negative and critical feedback from clients and can it ever be beneficial?

Rudeness won’t be tolerated,

It is inevitable that for all the happy customers one will come back – no matter how carefully the product selection was made – with negative feedback.

Anneka has a double celebration planned for the Coronation

if

costs a booking

This has been a relevant subject for me this month as, for the first time in 12 years of working in travel, I hung up on a very rude potential customer.

That’s not something I would usually do, but after three conversations where he questioned our business model, he then shouted at me for asking for payment prior to confirming his holiday – our TTA consortium rules.

In the end I was so fed up with how he’d spoken to Liz and I that I politely told him his tone wouldn’t be tolerated and that I was hanging up.

Unfortunately, we do sometimes encounter male customers who think it is acceptable to be rude to Liz and I. They wouldn’t dare speak to Trevor in the same way, which as a female business co-owner is so infuriating.

So I’ll save my energy for our nice customers who value what we do! As an industry, we’ve been through enough and SCT won’t tolerate rudeness, even if it means turning away a booking.

On a positive note, we have my son’s third birthday over the Coronation weekend so will be celebrating with a Coronation afternoon tea and cake!

It’s important not to take the complaint personally. I find that my first reaction is to say “sorry” and even take the blame, but it’s much more productive to instead use the complaint in a positive way – even to the point of strengthening the relationship between the client and the agent.

Find out what the client is really upset about; if the issue is due to circumstances beyond our control, such as Air Traffic control strikes, there really is little else to be done apart from sympathising.

If the tour operator has been at fault, then show that you are working on the client’s behalf to seek both an explanation and compensation for them. If the complaint is due to the holiday falling short of expectations, then make sure that all future bookings meet a higher criteria. I have nothing to moan about as I am writing this looking at the Greek sea from Port Sani on a sunny April morning. We have had two grey days – but I won’t be complaining as it is still early in the season.

Hill Director of GoRiverCruise Worcestershire

even

it

It’s important not to take any negative feedback personally

James is writing from Sani in Greece

``Spin a negative into a positive´´

Our clients have a postcard waiting when they return

We welcome feedback from clients. We also always send them a postcard whilst they are away on holiday, so it’s waiting for them when they get home!

Some clients come into the office once they return, others email or phone us to tell us all about their experience.

Usually this is very positive, but if they have had any problems we will look into this and come back to them with an explanation or solution to their issues. We record this information, along with any positive feedback, so this can be passed on to colleagues and clients.

Positive client feedback can act as a great reference for future clients.

Throughout the Covid years lots of hotels were taken over, rebranded or refurbished, which has left gaps in our records, so it’s a case of building back up that knowledge – but sometimes we have to rely on Tripadvisor and online reviews for information to bridge the gaps.

Of course, it’s always better if we can offer personal recommendations, which is why fam trips and product training is still so important. Plus we take our own personal holidays, and to as many different places as we can!

Luckily, I can say that I rarely have to deal with negative feedback but it certainly is something that has become more common for agents that only deal with clients over the phone opposed to faceto-face. It’s much easier to read body language and defuse a situation when you have a client sat in front of you.

The holidays that we book are often the highlight of our clients’ year so when something doesn’t quite go to plan it is important to be sympathetic and get to the bottom of what went wrong.

I always think it helps to shift the focus from the negatives to the positives.

In other news, I attended the latest Bright event and I have to say I was really impressed by Explore Travel and its sustainability initiatives. The company calculates carbon emissions for all of its trips and is committed to reducing emissions by 50% across its programme and operations by 2030. I think they have some great trips that encourage more environmental-friendly travel, such as Cycle the Dalmation Coast and a Mount Toubkal Climb. Hopefully, more companies follow Explore’s example.

Liz sends a postcard for a personal touch

Next issue:

Are there any TV programmes or films that are influencing holiday plans this summer?

When a trip doesn’t go to plan the best thing to do is be sympathetic

Sandy is impressed with Explore’s ecofriendly trips

Three’s a crowd

Idon’t know how to thank you,” I say to the lady on the phone after I offer her a monetary reward. “You’ve made my Christmas.”

I’m in Vientiane, the largest city in Laos, where I’ve been for two weeks. Unlike the rest of the country – which consists of quaint towns that are as easy-on-the-eye as they are easy going– this capital means business. Broad, tree-lined streets house a juxtaposition of shiny Buddhist temples and French colonial architecture, including the British Consulate which I’ve visited several times since losing my passport. In the days that pass, my hunt takes me off the beaten track to family-run cafes for pitstops, through local parks for short cuts and past incredible buildings that I’d never have spotted on the tourist track. I’ll never forget the impromptu game of table tennis with an officer at the Police Station whist waiting to register my loss, or the kind man who brought me here on his motorbike after I took a wrong turn. Now, on the phone to the mum-oftwo who came across said passport and handed it in, I realise how much I’ve fallen for this city and its kind-hearted people – a city that revealed its itself slowly yet surely, and became my holiday highlight.

They have their key differences but Vietnam, Cambodia and Laos are often grouped under ‘Indochina’. Jo Gardner looks at the contrasts and selling points of each

laos has a large Buddhist population

nature takes hold at angkor Wat, CamBodia

Less is more

Despite being neighbours, Vietnam, Cambodia and Laos share few similarities, making a ‘trio tour’ both varied and exciting – if a little frantic.

But these countries have more than enough to enthral visitors for a holiday in their own right, with plenty to experience beyond the major attractions.

Did you know that Cambodia’s island resorts have beaches to rival those in The Maldives, for example? Or that Vietnam is establishing itself as a place for spa and wellness? Or that Laos is attracting families with school-aged children?

“Laos tends to appeal to the curious traveller rather than the beach-focused tourist,” says David Kevan, Tour Operator Spokesperson for PATA UK & Ireland.

“It’s incredible in its scenic and cultural variety, with experiences that can be easily tailored to individual requirements.

“Most of the clients heading to Laos are couples or families with older children.”

Trần Trọng Kiên, CEO of the Vietnam Tourism Advisory Board, told us that health and wellbeing is now a focus for the country.

“We are seeing more resorts opening to support wellbeing, with fantastic spas and dedicated spaces for meditation,” he says.

“Sport enthusiasts are also seeking out our hiking/cycling trails and running tracks.”

Cambodia in 2023 is focused on getting its hospitality groove back after Covid, with new hotels in Phnom Penh and Siem Reap, including a new Banyan Tree property set to open in Q4 2023.

“We seek out destinations that are steeped in architectural heritage, history and culture for our properties,” says Adhi Goen Group Head of Communications.

“A hotel in Siem Reap resonates with our brand’s desire to create authentic, local experiences in the form of accommodation.”

Vietnam

Of the three countries, Vietnam could be considered the ‘big sister’, spanning a massive 1,025 miles from north to south, with long periods on the road, by rail or internal flights necessary to cover it all in one trip.

The capital – Ho Chi Minh City – is a hectic, buzzing place with high-end shops, historic sights, gleaming hotels and a revered International food scene.

Smaller Saigon seems no less hectic on the ground but with its French colonial architecture and large parks is softer around the edges.

Visitors looking to escape the hubbub can head up north for lush green rice terraces and the lofty peaks of Sapa, which is great for hiking, or south for swaying palms and beautiful beaches. Cam Ranh is the beautiful, up-andcoming beach area that could easily rival the best beaches in Thailand.

In the tiny town of Hoi An, with its cycling locals, winding canals and dressmakers, you can get beautiful clothes made for a song. Top tip: For a special occasion or a highspending client, suggest booking business class seats on Bamboo Airways direct from London-Gatwick to Hanoi or Ho Chi Minh City. This new airline operates a fleet of Dreamliners with lie-flat beds, silver service dining and huge screens for entertainment in business class. The airline also flies within Vietnam. bambooairways.com

Cambodia

Visitors primarily heading to Cambodia to see the ancient temples of Angkor Wat will be surprised by what’s on offer in this little sister of the Indochina family. From dense rainforests and private islands to bustling cities and endangered wildlife, no two areas are the same –guaranteeing a fun and varied break.

Globe hopping

To fully appreciate Angkor Wat – a complex of temples so vast The Guinness Book of Records considers it the world’s largest religious structure – a tour guide is a must; a motorbike tour is a good idea if lots of walking is an issue.

If time is short, build an itinerary that combines time in Siem Reap – the starting point for Angkor, and Cambodia’s second largest city – with the southern islands, of which there are 16.

Suggest Koh Rong Sanleom for couples, Koh Rong for party goers and Koh Tatong for the eco-conscious – all have a barefoot laidback vibe with beaches often voted amongst the best in the world.

If time allows, there’s also Dolphin spotting along the Mekong River, all the modern culture you can fathom in Phnom Penh and species-rich rainforests in the Cardamom Mountains.

Sell it: Wendy Wu Tours offers a 15-day Around Cambodia tour taking in Angkor Wat, Phnom Penh and Tonle Sap from £2,890pp, including flights, transfers, 13 nights’ in four-star accommodation, all meals, tour guides and sight entrances. The tour also includes a Cambodian Circus Show and a visit to a Kampott Pepper Farm. wendywutours.co.uk

Laos

Landlocked Laos is often overlooked in favour of its beach-oriented neighbours, but Indochina’s middle child more than makes up for it with its quaint villages and abundant nature. It is also known as the Land of Elephants with the gentle giants still roaming wild in parts of the country.

Laos has a spiritual pull thanks to a large Buddhism population, so trips should include a visit to a Tak Bat, an alms-giving ceremony where meditating, saffron-robed monks collect food offerings from local people at dawn.

The ancient city of Luang Prabang is home to colourful night markets, terraced bars and restaurants and towering waterfalls.

Mountainous Vang Vieng is another beauty spot where hot air balloons dot the sky as the sun sets.

Meanwhile the tiny village of Pak

Beng or Sainyabuli, a province in northwest Laos near the Thai border, give a taste of rural life. Or suggest a serene boat trip through jungle scenery and past the tribal villages of the Mekong River, where Indochinese tigers, Asian elephants and the Irrawaddy dolphins reside alongside crested gibbons, forest pheasants and box turtles.

After a day exploring the temples of bustling Vientiane, dine at a typical night market, with its hole-in-the-wall bars vying for custom, before retiring to one of the many new hotel offerings typical of a thriving metropolis.

Foodies can learn how to create national dish Laap – minced chicken cooked with mint and chilli, and served with sticky rice – by signing up to an educational cooking course.

Sell it: Bamboo Travel offers a 16-day Legends of Laos tour, priced from £3,780pp and based on two sharing, including flights from London-Heathrow with Thai Airways via Bangkok, 13 nights’ accommodation, breakfasts and all transfers.

The tour will make stops in Luang Prabang, Muang La, Nong Khiaw and Vientiane. bambootravel.co.uk •

“Laos tends to appeal to the curious traveller rather than the beach focused tourist. It’s incredible in its scenic and cultural variety”

david kevan, pata uk & ireland

Vietnam’s halong Bay at sunset

pretty streets of hoi an, Vietnam

CamBodia’s traditional apsara danCers

Birds eye VieW of nong khiaW, laos

Reasons to visit

Daytona Beach

Festival Fun

A year round calendar of events earns Daytona Beach the accolade of Festival Capital of Florida. The region hosts over 60 festivals, featuring everything from art, culture and cuisine to motorsports and music. Upcoming events feature monthly lazer rock concerts at the Planetarium, spectator sports and racing rallys, plus regular live music nights including the famous free Bandshell concerts and fireworks all summer long.

Shoppers Paradise

Small gift stores, antique shops and clothing boutiques join quaint art and jewellery shops and luxury and household stores in shopping malls. The Riverfront Shops in Downtown Daytona Beach’s historic Beach Street can be combined with a scenic walk along the new Riverfront Esplanade, or the established Volusia Mall, Tanger Outlets and ONE DAYTONA which will also keep keen shoppers busy.

Bountiful Beaches

No holiday is complete without a trip to the beach and Daytona Beach’s 23 miles of white sands are packed with potential beyond just building sandcastles. There’s plenty of space to soak up some sunshine, take an extended walk, or cycle on special bikes built to tackle sandy terrain. Alternatively, take to the water to enjoy fishing, kayaking or a romantic boat trip along the coastline at sunset.

Water World

If fishing and boating are too tame, there’s tons of adrenalinefuelled watersports on offer too. Get wet and wild by the beach on a parasailing adventure or a paddleboarding trip, or ride the waves on a boogie board or surfboard. Nearby Daytona Lagoon waterpark has fun activities for all ages. Alongside its colourful, winding slides and selection of refreshing swimming pools the park also features mini-golf, laser tag, go-karts and an arcade.

Outdoor dining

With around 230 blue-sky days a year, the Sunshine State is all about outdoor living. Due to its seaboard location, Daytona Beach is ideal for beachside alfresco dining almost all year round. Sip a cold drink while enjoying the fresh sea breeze at the Daytona Beach Pier, or savour fresh seafood at one of the many waterfront dining options like Crabby’s Oceanside or Ocean Deck Restaurant & Beach Bar.

Stylish stays

The Daytona Beach area boasts more than 200 properties with new openings every year. Last year saw the debut of The Daytona Grande and Max Beach Resort, but whether clients are looking for luxury or something more cosy, the region has a variety of accommodations to suit all tastes and budgets. Choose from hotels, motels, bed and breakfasts, condo hotels, vacation rentals, campgrounds and RV parks for roadtrippers.

More than just sun, sea and sand, Daytona Beach has an eclectic offering for clients looking for a varied itinerary. Charlotte Flach finds out more

Globe hopping

ABTA’s accessibility expert Talking with

Disabled travellers have money to spend and are looking for reliable, knowledgeable businesses with which to spend it. Paying attention to the accessibility of the products you sell can reap rich returns, writes Julie Baxter, in conversation with ABTA’s Heather Pennock.

According to research from Tourism for All UK, there are 11.9 million disabled people in the UK – that’s 19% of the population. That means one in five of your customers is likely to have a disability. And remember, the UK population is ageing. Five million of those disabled people are over State Pension age and that number is going to almost double by 2030.

This market is far from financially inactive. VisitEngland’s most recent data (March 2020) shows spending by this market – known as the Purple Pound – was in excess of £15 billion in England alone.

This is a lucrative sector yet 75% of disabled people and their families say they have walked away from UK businesses because of poor service and information.

The opportunity...

Heather Pennock, ABTA destination manager health, safety, crisis & operations, says: “Understanding this market is a brilliant opportunity to reach more customers. We have a wealth of information for members

and customers on abta.com, and we also deliver travel events and training focused on accessibility. The key thing is for the trade to provide detailed information so travellers can make an informed decision about their holiday choices.

This can be done through accessible brochures and website content but also by discussing the customer’s specific requirements and then liaising with the accommodation and transport providers to establish these can be properly met.

“Anecdotally, we understand that only 9% of disabled people are wheelchair users, so this is not just about physical accessibility but about understanding the range of different needs.”

The experts...

ABTA works with organisations such as Tourism for All, the Department of Transport, the CAA and the Chamber of Shipping, disability charities and the government’s Disability & Access Ambassador for Tourism, to ensure all travellers are represented when accessibility is being discussed and that all needs are understood. It brings together key stakeholders for accessibility debate and policy development.

Pennock adds: “These events are always fully booked, which shows members are keen to learn and develop services to better serve travellers with diverse needs.”

Going further...

Businesses interested in accessible product can start by completing the two ABTA online training modules. These aim to demystify accessibility issues and give an overview on the questions to ask.

There are also some useful checklists to work through with disabled travellers to understand their challenges, plus links to relevant Codes of Practice and charities that can help the trade understand and meet their clients’ rights and needs. Reaching out to local support groups can be a good way to connect and support this market. •

Top THre e for Accessi B le Tr Avel

limitless Travel: Offers global holiday choices tailored for people with disabilities. The company was founded by Angus Drummond, who was diagnosed with muscular dystrophy. limitlesstravel.org

Mobility at sea: Supplies mobility equipment to many leading cruise lines to help provide mobility solutions that overcome accessibility issues onboard cruise ships. mobilityatsea.co.uk

Understanding autism: British Airways has produced a Visual Guide to Flying designed to help autistic travellers overcome travel worries. It is endorsed by the National Autistic Society. ba.com

“ACCESSIBILITY IS ABOUT BREAKING DOWN THE BARRIERS Of WHAT IS pOSSIBLE. WHEN YOU TRAvEL WITH THE RIGHT SUppORT AND THE RIGHT pEOpLE YOU CAN ACHIEvE ANYTHING. THE mOST ImpORTANT THING IS TO TAKE THE TImE TO TALK TO CUSTOmERS, LISTEN TO THEm AND BUILD THEIR TRUST AND CONfIDENCE”

Angus Drummond, Founder, Limitless Travel

Virgin Hotels

experienced some amazing hotel brands, but Virgin Hotels is disrupting things in true Virgin style”

Abigail Trangmar, Global Director of Sales UK, Virgin Hotels

With seven properties now open for business — Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, and newly opened Virgin Hotels Edinburgh and Virgin Hotels New York City — luxury lifestyle brand Virgin Hotels is already shaking up the hotel industry plus an eigth property, Virgin Hotels Glasgow is expected to open this summer.

Newly appointed Global Director of Sales UK Abigail Trangmar explains how the brand are extremely keen to work with agents.

“My background working in the Product Team for Virgin Atlantic Holidays means that I already have a wealth of product knowledge about the Virgin brand, but one thing that excites me most about my new role is working with eight incredibly unique properties.

I’ve been fortunate enough to experience some amazing hotel brands during my career, but Virgin Hotels is disrupting things in true Virgin style. Whether it’s the views of the Empire State Building from the

super cool Pool Club at the New York property or contemporary Scottish luxury just steps from Edinburgh castle, guests are in for a real treat.

All the Virgin Hotels are in great central locations in some of the coolest and most exciting cities. I think clients will love our innovative ‘chambers’ (rooms) and luxury suites, both of which are oozing with style and unique design features from our patented one of a kind ‘Best Bed Ever’ (#BBE) to the funky on-brand red Smeg minbar stocked at street prices. For clients who enjoy a spacious room, it’s worth noting that at 30m2 our NYC chambers are huge compared to the city average!

Tricks of the trade

My main goal for Virgin Hotels over the next few months is to continue working with all of our fantastic trade partners and to showcase as many of our hotels as possible. We are really keen for these partners to experience the hotels for themselves.

The trade is extremely important to Virgin Hotels; we really appreciate and value all the support from our partners and I look forward to meeting and building relationships with agents, whether that’s at a trade event or simply in their store/office.

We also have some exciting plans to partner with Virgin Atlantic’s Sky High Club, so watch this space to win a stay at one of our awesome properties.

Looking forward

We will be opening a property in Miami in 2025, so get ready to offer your customers the ultimate ‘Red’ experience – fly Virgin Atlantic, stay at Virgin Hotels and cruise on Virgin Voyages! Denver will join the family the same year, and stay tuned for a location closer to home. And remember our Virgin promise – Everyone Leaves Feeling Better.

•

“I’ve

VIRGIN HOTELS NEW ORLEANS

VIRGIN HOTELS NEW YORK CITY

Light up in

New York City

Whether clients are looking for a city break or extended stopover, they can pack a lot into 48 hours in the city that never sleeps, says April Waterston

Day 1: Welcome to NYC

Morning: Dive right into the buzzing atmosphere of New York with breakfast at Ellen’s Stardust Diner. Wannabe Broadway stars will give you their best show whilst serving up huge portions of American classics – expect stacks of pancakes, syrup-drenched French toast and waffles – washed down with a cup of Joe. It’s located just a short walk from Times Square. Pass through as you walk to Hudson Yards, popping into Macy’s or Bryant Park en route.

Afternoon: Inside Hudson Yards is the entrance to Edge, the western hemisphere’s tallest outdoor observation deck. Sip champagne at 100 stories high,

and lean out over angled glass walls for a unique view of the city below. Afterwards, with your feet back firmly on solid ground, take a leisurely stroll down to Chelsea Market for a meander around an eclectic collection of shops and restaurants. Walk on the High Line for a fresh perspective of the city. If you have time, keep heading south to eventually catch a glimpse of the Statue of Liberty.

Evening: Choose between a Broadway show or a late-night visit up the Empire State Building. Or, for something a bit different, head to Shake Rattle & Roll Dueling Pianos for a night of music, cocktails and guaranteed fun.

Book it with... Delta Air Lines and Virgin Hotels Fly direct with Delta Air Lines from £403pp return from London Heathrow to JFK in September 2023. Both Delta and Virgin Atlantic fly from LHR, LGW, EDI and MAN. Stay at the new Virgin Hotels from $228 a night for a Chamber Room with breakfast. delta.com; virginhotels.com

Day 2: Back to nature

Morning: Grab a breakfast bagel to go and take respite from the concrete jungle with a stroll around Central Park. At 2.5 miles long, it can take around two hours to loop around the scenic route. For a speedier visit, rent a bike or take a romantic horse carriage tour. Families may also enjoy a visit to Central Park Zoo. After a morning spent exploring the park, stop off at The Loeb Boathouse for a lakeside lunch.

Afternoon: Soak up some culture at one of New York’s many museums and art galleries. With plenty of options near Central Park, you don’t need to stray far. For art lovers, the Guggenheim in itself

is an architectural marvel, and this May opened a new exhibition called Young Picasso in Paris. A short walk away is The Metropolitan Museum of Art, home to some of the most recognisable pieces of art in the world. Cross over the park to the Upper West Side to visit the American Museum of Natural History, which currently has a special exhibition called Sharks running until September 2023.

Evening: Having spent the day exploring the city’s green spaces on ground level, head up to the Top of the Rock for a bird’s eye view. If possible, time a visit around sunset to see the iconic skyline at its best. •

outdoor viewing platform at the edge

steps of the met

Crossing the Brooklyn Bridge

iConiC yellow CaBs zigzag through the City

NEW YORK HAS NEVER BEEN CLOSER .

NONSTOP TO THE BIG APPLE .

Fly Delta and partner Virgin Atlantic to New York-JFK and beyond from London-Gatwick, London-Heathrow, Edinburgh and Manchester. Together, we will offer up to 40 daily flights between the U.K. and the U.S. this summer.

Stopover in

Seoul/Incheon

History, shopping, cuisine and cultural icons make these diverse Korean cities a must-see, either for a standalone Korea visit or a stopover on the way to Australia, says Martin Steady

Day 1: The heart and Seoul of it

Morning: Start with an aromatic brew at a traditional tea house. Use the caffeine boost to summit the top of the city’s most iconic landmark, the N Seoul Tower. Rising approximately 1,574 feet above sea level, it is the highest point in Seoul and offers unobstructed views of the city and surrounding Namsan Mountain.

Afternoon: No trip to Asia is complete without a visit to a chaotic food market – and for us it was the Gwangjang Market. What began as a small trading centre selling local goods is now a thriving wholesale market. The street food on offer is a big draw. Point at the seafood in the tanks and five minutes later one of

its residents is freshly served to you. Allow plenty of time to visit the outstanding Gyeongbokgung Palace, which dates back to 1395 and was the main Joseon Dynasty palace until the 1910 Japanese occupation. Embrace this historical monument by hiring “Hanbok” traditional Korean costume – which also gives you free entry – and take in the museums, ornamental gardens and impressive architecture.

Evening: With a ‘gogi-jip’ (meat house) on just about every corner, famous Korean BBQ is everywhere. Finish the night with a sing-song in a ‘noraebang’, a Korean-style karaoke room.

Day 2: Incheon: a modern world

Morning: Start the day with a leisurely boat ride along Incheon’s ultra-modern kilometre-long Songdo Canal Walk, located near Songdo Central Park. The area is largely pedestrianized and dominated by residential and business skyscrapers. Stop at one of the many coffee shops and people watch for a while.

Afternoon: Time for some serious shopping at Hyundai Premium Outlet Songdo and Triple Street, with over 300 brands represented alongside restaurants. For non-shoppers there’s a ‘Megabox’ for letting off steam, including trampoline, VR, and a range of indoor sporting options. Or visit the Hyundai Motorstudio Goyang,

the largest automobile theme park in Korea. Visitors will learn about how cars are manufactured and take a look into the future of the automobile industry.

Evening: Explore Sinpo Market, which dates back to the late 19th century. A must-try is the Dak-gangjeong crispy fried chicken coated with a sweet and spicy sauce.

Top tip: Incheon Airport offers several free ‘Transit Tours’ for stopover passengers. Ranging from one to five hours’ duration, they feature cultural attractions, shopping, nature and even a DMZ (Demilitarized Zone) visit which explores ‘The Third Tunnel’ that separates South and North Korea. Koreanair.com •

ExquisitE and ExcEptional KorEan cuisinE

a KorEa Fam trip group arrivEs at inchEon airport

anciEnt architEcturE at thE gyEongboKgung palacE

my anciEnt warrior pErsona at thE gyEongboKgung palacE

thE wondErFully chaotic gwangjang marKEt

Front-runner in

Kentucky

June sees the start of a new direct flight from the UK to Cincinnati/Northern Kentucky airport, making the Bluegrass State more accessible than ever.

Stuart Forster highlights some of must-see attractions

Gently rolling hills stretch as far as I can see and the grass, demarcated by neat white fences, is lush and green. Other than the sky, there’s not a hint of blue. Yet long ago, Kentucky’s settlers looked out at flowers carpeting the meadows and the Bluegrass State won its nickname.

Lean yet muscled horses graze on the mineral-rich grass then gallop playfully over the contours of the land, intermittently throwing their manes back like fashion models during a photoshoot.

Lexington is famed for its horse farms and racing is embedded in the culture.

Near Versailles I tour the immaculately maintained WinStar Farm. I’m shown stables where oncesuccessful racing stallions now earn up to $110,000 for roughly 10 minutes work as a stud. During the

breeding season WinStar’s horses can be called upon to ‘stand’ three times a day. Expecting a peppermint, Constitution pops his chestnut head over the gate, pricks up his ears and appears to listen to the story of his success in the 2014 Florida Derby.

In the front office, racing silks and silver horseshoes are displayed in a glass case. So too is a blanket of 554 red roses – the coveted symbol of victory that’s draped over winners of the Kentucky Derby, the prestigious race run at Churchill Downs in Louisville on the first Saturday in May.

Before looking at the famous track, I try a Mint Julep, which became the Kentucky Derby’s official drink in the 1930s. I already have a couple of bottles of bourbon, the cocktail’s principal ingredient, wrapped carefully in my suitcase following a visit to Bardstown.

Known as the Bourbon Capital of the World, Bardstown is a popular

stop on the Kentucky Bourbon Trail and is home to 11 distilleries and hosts the annual Kentucky Bourbon Festival in September. I step inside the Kentucky Bourbon Trail Visitor Center at the Frazier History Museum in Louisville and discover that the cocktail Old Fashioned was invented here. I then cross Museum Row to the Louisville Slugger Museum and Factory to see baseball bats being made. In the batting cage, I swing a bat of the size and weight used by baseball legend Babe Ruth. Flukily, I smash away a couple of pitches cleanly and imagine them sailing for home runs.

At the nearby Muhammad Ali Center, I learn about the sporting and humanitarian achievements of the Louisville-born heavyweight boxer known initially as Cassius Clay. Numerous videos and interactive displays make it easy to spend half a day at the centre.

On my final night, I dine at the Lobby Bar and Grill in the swish Brown Hotel. My main course is a Hot Brown, an open sandwich filled with turkey, bacon and Mornay sauce. The dish was developed in 1926 for Prohibition-era partygoers, so naturally pairs well with one last Old Fashioned before heading home. •

Living the Pura vida

A world leader in generating renewable energy and protecting its natural wonders, Costa Rica’s eco-friendly approach is making it easy for responsible visitors to travel light, says Lauren

We’re driving from San José, Costa Rica’s capital city, to the country’s adventure and wellness capital, La Fortuna, when our driver stops on a vertiginous suspension bridge and shouts the word I’m most hoping to hear during my visit to this lush Central American country: “Sloth!” Parking up safely across the bridge, we hastily hike back to scour the trees that soar up from the banks of the rumbling river below. High in the branches of a cashew tree, a three-toed sloth is nonchalantly feeding on leaves, oblivious to the feverish furore it’s causing on the bridge. We haven’t yet reached the natural

sanctuary of Tabacón Thermal Resort & Spa, La Fortuna’s first ecolodge and known for its bubbling hot springs, thermally heated by the Arenal Volcano – but already the country’s legendary biodiversity is putting on a display.

A national symbol of Costa Rica’s commitment to protecting biodiversity, the sloth may be slow but it’s a paragon of progress, showing how far the country has come in its conservation journey. Let’s hope it can inspire the rest of the world to keep up.

Preserve and protect

Recognised as a global leader in

Jarvis

sustainability and conservation, this small Central American country is home to an incredible five per cent of the world’s known biodiversity. Responsible tourism has become the rule here rather than the exception, with the tourism board, operators and ecolodges helping international guests to leave a lighter footprint on the land.

“Costa Rica has a true commitment to the environment and climate change,” says Ireth Rodriguez, Chief of Promotion Department at the Costa Rica Tourism Board (ICT). “The country has a pioneering model in sustainable tourism: the Certification for Tourism Sustainability (CST), which categorises companies

based on their adherence to sustainable practices; improvement of the quality of life of neighbouring communities; and economic success, which contributes to other national development programmes.”

In late 2020, ICT launched the Pura Vida Pledge in the UK to educate visitors about responsible tourism. The phrase pura vida is a mantra for Costa Ricans, meaning “pure life” or “full of life”, reflecting the local positive mindset.

“Costa Rica’s rigorous certification system, combined with a plethora of environmentally friendly activities, electric car rentals and organic, locally sourced cuisine all add up to make it a great eco destination,” says Christopher Hill, Founder of Hands Up Holidays, which offers luxury family volunteer escapes.

What’s new Tours: New for 2023, Exodus Travels’ 14-day Pura Vida Costa Rica Premium Adventure explores the wildlife-rich coastline

of the Osa Peninsula and waterways of Tortuguero, with opportunities to see scarlet macaws, sloths, green turtles, toucans and humpback whales.

The tour follows the company’s sustainable travel commitment, which pledges its trips are Nature Net Positive, giving back more than they take. exodus.co.uk

Pura Aventura has introduced a new 17-night Classic Costa Rica Away From The Crowds tour, which takes in lesser-visited destinations in the Nicoya Peninsula, the cloud forests of San Gerardo de Dota, and along the southern Caribbean coast. Pura Aventura was one of the first UK travel companies to certify as a B Corp, a public and legally binding commitment to balance Profit with People and the Planet. pura-aventura.com

Hands Up Holidays has introduced two new sustainable family volunteer vacations in Costa Rica’s Osa Peninsula, staying in eco-luxury resorts. The Hammerhead Shark Conservation tour sees guests

Tabacon Thermal resorT & spa origins luxury lodge by manTis

cosTa rica’s 900 miles of coasTline sTreTches beTween The pacific ocean and caribbean sea

taking part in vital marine research to protect hammerhead sharks in the Golfo Dulce, while the Sea Turtle Conservation tour offers opportunities to gather data on sea turtles and protect their nesting sites. handsupholidays.com

A new Fungi Trail opened in summer 2022, designed to introduce locals and visitors to the country’s vast array of mushrooms, and support local rural communities along the trail. It runs from May to November. facebook.com/fungaconservation

Campaigns: The Costa Rica Tourism Board has partnered with adventurer Levison Wood on its Costa Rica Sanctuary Campaign, to promote the country as the ultimate natural escape. The website features five key themes: culture, adventure, wellness, nature and wildlife, and sustainability. costarica-sanctuary.com

Travellers to Costa Rica can calculate the carbon emissions from their flight and make a voluntary donation to Costa Rica’s National Forestry Financing Fund

(Fonafifo), which supports environmental projects. fonafifo.go.cr/en/calculadora

Flights: British Airways flies direct from London Gatwick to San Jose three times a week (Tuesday,Thursday and Saturday) between November and April, from £598pp. ba-agent.com

Top active experiences

Zip the rainforest: Explore La Fortuna’s lush rainforest region with a horse ride – which offers amazing views of the Arenal Volcano and Lake Arenal – and zipline through the treetops at speeds of up to 35mph on the Arenal Canopy Adventure. jacamartours.com

Dive a UNESCO World Heritage Site: One of four UNESCO World Heritage Sites, Cocos Island National Park is home to marine superstars including hammerhead sharks, manta rays and dolphins. Other popular dive sites include Murcielago Island, Caño Island and Gandoca Manzanillo Wildlife Refuge. travelexcellence.com

Catch a wave: The laid-back town of Santa Teresa on the tip of the Nicoya Peninsula is the perfect spot for a surfing lesson. Join a group class, have a session one-on-one, or watch the sunset on a paddleboarding tour. vaqocosurf.com

Hike the national parks: With 28% of the country conserved by a strong network of protected areas, Costa Rica is a nature-lover’s dream. Seek out the dazzling blue waters of Rio Celeste and its waterfall in Tenorio Volcano National Park, or head to Corcovado National Park, home to sloths, jaguars and howler monkeys. sinac.go.cr

Where to book it

RED SAVANNAH – 01242 787800

Red Savannah offers a seven-night private journey in Costa Rica from £2,995pp, including accommodation at Tabacón Thermal Resort & Spa and Nantipa: A Tico Beach Experience, plus return flights with BA and all transfers. redsavannah.com •

cosTa rica is renowned for iTs coffee surf’s up in sanTa Teresa keep an eye ouT for squirrel monkeys

Zip Through The cloud foresT canopy kayaking in The Tenorio Volcano naTional park

cOnnEct

INVITATION

We’re hosting a dedicated Selling Travel Connect: Cincy Region event on June 6 to celebrate the new direct flight with BA from London Heathrow to Cincinnati, USA. Join us in London for your chance to connect with tourists boards, airlines and attractions. Agents have the chance to win prizes including a place on a future fam trip, Love2shop vouchers, premium whiskey and more when they attend. The evening will consist of catching up over refreshments, agent speed networking with suppliers, a Q&A and a prize draw.

Details: 7 June at 9 Halkin St, London SW1X 7DR Places are limited so please RSVP asap to secure your place.

RSVP: sellingtravel.co.uk/training-events

With a guaranteed warm Southern welcome, Texas prides itself on its diverse experiences and creative locals. Larger than France, the state is home to lively cities, mountainous national parks and packed sporting arenas, but it’s the melting-pot of Native American, Hispanic and German influence that sets it apart. Experience this cultural flare in its gastronomy, art galleries and live music and, of course, don’t forget to embrace your inner cowboy too!

Why sell it

Easily accessible by air in 10 hours directly from the UK, there are three international gateway airports in Texas: Dallas-Fort Worth, Houston and Austin.

British Airways and American Airlines run daily services to all three gateway airports from Heathrow while Virgin Atlantic is expected to increase its four-timesweekly direct service from Heathrow to Austin later this year. United Airlines flies daily from Heathrow to its hub, Houston and Singapore Airlines flies direct from Manchester to Houston.

And there’s something in it for agents too, with a new incentive campaign meaning any bookings to Texas logged

Spirited

Texas

on travel trade platform Hablo will be in with a chance of winning a place on an exclusive agent fam trip to Texas in December 2023.

Who to sell to

Couples are the state’s main market, with a particular drive to attract DINKS (dual income, no kids), empty nesters, and retirees. Families with older kids, foodies

and adventurers will all appreciate the abundant outdoors, hearty cuisine and burgeoning craft beer scene.

The region’s world-renowned BBQ brisket had a starring role on a recent episode of Netflix’s Chef’s Table, while San Antonio boasts the birthplace of TexMex cuisine. The city holds the coveted accolade of UNESCO Creative City of Gastronomy, one of only two is the U.S.

Music legends, cowboys and astronauts are all part of what makes Texas so unique – but there’s plenty of other surprises waiting for visitors, says Charlotte Flach

Austin skyline

Cowboy Culture At rodeoHouston

river wAlk in sAn Antonio MusiC GreAts on blues Alley, dAllAs

With its part-German heritage, brewing beer is a big deal in Texas, which has led to the creation of many weird and wonderful craft ales and lagers, plus its own version of Oktoberfest. Wine enthusiasts aren’t left out either as Texas is the fifth largest producer of wine in the U.S., with over 50 vineyards located around Fredericksburg in the Hill Country alone.

Not forgetting the Great Outdoors, Texas is home to two National Parks, Big Bend and Guadalupe Mountains, and Palo Duro Canyon State Park in the Texas Panhandle near Amarillo. The park is known as the “Grand Canyon of Texas”.

What to sell

Alongside its outdoor adventures and gastronomy, Texas serves up a rich cultural offering. Its Native American, Hispanic and German history combine to concoct inspiring music and art scenes.

In fact, Austin is known as “The Live Music Capital of the World”. Two annual music festivals, South by Southwest in March and Austin City Limits in October, draw huge crowds every year.

All major cities have Museum Districts, with a few timeless favourites including Houston Museum of Fine Arts, Dallas Museum of Art, Fort Worth Museum

of Modern Art, and Bullock Texas State History Museum as well as dedicated cowboy museums including the Texas Cowboy Hall of Fame, The Cowgirl Hall of Fame & Museum and the American Cowboy Museum.

To sample local cowboy culture, visit regular rodeos in Fort Worth and Bandera – the “Cowboy Capital of the World” – hang out in ranch country and experience the RodeoHouston, the largest livestock exhibition and rodeo in the world.

And no visit to Texas would be complete without some space exploration at the Space Center Houston, where guests can meet a NASA astronaut.

When to sell

Although any time of year is good for a visit, spring and autumn are best to avoid the summer heat and humidity and sporadic winter snowfall.

Texans consider any sporting tournament an event to be commemorated, counting a love of sports among their state-wide passions. Famous home-grown teams include the Dallas Cowboys, Houston Rockets, Austin Spurs and Texas Longhorns.

Upcoming hard-hitters on the sports scene such as the United States Grand Prix F1, will take place on October 22 2023 at the Circuit of the Americas, with Austin confirmed to be the U.S. stop on the F1 tour until 2026. Dallas and Houston will also be among the host venues in 2026 for probably the most-watched sports tournament of all: the FIFA World Cup.

How to sell

Due to its vast size, agents may find it easier to concentrate on one region per trip, such as the Dallas Fort Worth area; coastal Houston and Galveston or Hill Country and South Texas Plains including Austin, Fredericksburg, Bandera and San Antonio. Roadtrippers should head west to Big Bend or northwest to the Texas Panhandle to Lubbock and Amarillo, where they can join up with the infamous Route 66. •

Book it with... Gold Medal

Twelve-nights staying in Fort Worth, Austin, San Antonio, Galveston, Houston and Dallas, departing September 11, costs from £2,469pp. Includes return flights from London Heathrow to Dallas Fort Worth with American Airlines and car hire with Alamo. goldmedal.co.uk

tHe lAppinG wAves of MustAnG islAnd

biG bend nAtionAl pArk

texAs lonGHorn Cows CrossinG

Expedition cruising

An expedition cruise enables adventurous types to explore the most remote corners of the world without breaking a sweat, says Jessica Pook

ANTARCTIC WITH AURORA EXPEDITIONS

Clients looking for an adventure won’t be disappointed with Aurora’s latest 20-day expedition.’In Shackleton’s Footsteps’ retraces the historic voyage of Endurance, venturing into the Weddell Sea and then onto Elephant Island where Shackleton finally made landfall after 497 days at sea. The voyage continues across the Scotia Sea to South Georgia, where Shackleton’s voyage reached its climactic conclusion. It departs from Ushuaia, Argentina, on March 16, 2025. aexpeditions.co.uk

PATAGONIA WITH QUARK EXPEDITIONS

CANADA’S ARCTIC WITH SILVERSEA

Retrace Charles Darwin’s voyage to the ‘edge of the world’ on a 15-day Essential Patagonia: Chilean Fjords and Torres del Paine expedition with Quark Expeditions. Departing March 2024 from Buenos Aires, Argentina, on the new purposebuilt Ultramarine, guests will journey into Chile’s spectacular network of fjords and channels with helicopter flightseeing and Zodiac cruises offering up-close encounters to Magellanic penguin colonies. quarkexpeditions.com

THE KIMBERLEY WITH TRUE NORTH

From August 10, 2023, Silversea’s newest expedition ship Silver Endeavour, described as “the world’s most luxurious expedition ship” will spend 10-days sailing the Canadian High Arctic: Pond Inlet, Nunavut (Round Trip) exploring fjords, bays, and remote villages where centuries-old Inuit traditions thrive. Guests will visit Baffin Bay in the storied Northwest Passage and experience iconic wildlife including polar bears, humpback whales and bearded seals. silversea.com

SOUTHWEST AFRICA WITH SWAN HELLENIC

Sail the remote Kimberley coast in Australia on True North Adventure Cruises newest ship, True North II. Passengers will journey for 10 days from Broome to Wyndham/Kununurra (or reverse) with departure dates throughout 2023. Highlights include The Horizontal Falls, spotting crocs in The Michell River, a helicopter flight to a remote picnic spot and seeking out ‘Bradshaws’, ancient rock art that pre-dates other examples of Aboriginal culture. truenorth.com.au

Departing from Angola between now and November 2023, passengers on this 13-night Unspoilt Wilds of Southwest Africa expedition cruise will sail up the Atlantic coast via the Central African countries of Congo and Sao Tome to West Africa’s Benin and Togo, finally arriving in Ghana. Encounter volcanic islands home to remote tribes and voodoo culture as well as mangrove forests and lagoons, home to elephants, lowland gorillas, leopards, hippos and chimpanzees. swanhellenic.com

ALEKSEI POTOV

Touromo’s new programme

Touromo has launched its first Autumn and Winter programme. It includes more than 150 different holidays and short breaks to 20 destinations, with prices from £159pp.

Among the new tours are: an eight-day tour to the Menton Lemon Festival on the French Riviera (pictured), departing on February 22 2024. It includes coach travel, seven nights’ dinner, B&B in fourstar accommodation plus entrance to the festival. It is priced from £1,339pp.

A three-night Country and Western Weekend in Bournemouth, departing on February 2 2024, leads in at £499pp and includes travel, three-nights’ dinner, B&B at the four-star Marsham Court Hotel, two dance workshops and two nights of live country and western themed entertainment.

Prices start from £159pp (two sharing) for the two-day Canterbury & Rochester Dickensian Christmas break, departing on December 3. The deal includes an overnight stay at the four-star Mercure Dartford

A&K unveils new Morocco tour

Abercrombie & Kent has introduced a new, bespoke journey along Morocco’s Memory Road. The seven-night trip travels from Marrakesh to Dar Ahlam, taking in five stops, and is accompanied by a personal driver and butler.

Guests discovering southern Morocco will experience the foothills of sand dunes, traditional villages, authentic cuisine, and dramatic landscapes on a private trip tailored to them – and will be offered a choice of how long the trip will last.

Stops include lunch in the heart of the argan tree valley, savouring a sunset aperitif on the tip of a dune, and enjoying dinner by the fire surrounded by the Atlas Mountains.

In Marrakesh, Mohamed Nahir, a professor and culinary collaborator, will invite those on the tour to join him, his wife and daughter for a Moroccan meal.

The Secrets of Morocco’s Memory Road is priced from £9,180pp. abercrombiekent.co.uk

NEWS IN BRIEF

• Princess sees the world

Brands Hatch Hotel on a dinner, B&B basis, plus home collection from the Southern Counties and the West Midlands.

Helen Smyth, Head of Leisure for Touromo said: “Our new brochure is a great tool for agents looking to capture sales for next autumn and winter. Tours range from value for money two-star properties, to luxurious five-star hotels.”

Tours can be secured with a £1pp deposit when booked before May 31, with final payment due eight weeks before departure. touromo.com

Just Go Holidays in early festive mood

Agents can now book Just Go! Holidays 2023 festive programme. Over 25 new coach breaks have been added including new Christmas Market options, more Twixmas breaks plus a new European trip, Christmas on Lake Garda.

Other new options include: the Worcester Christmas Market, a Victorian theme fayre with stallholders in period costumes; Birmingham’s Frankfurt Christmas Market in Victoria Square, the biggest authentic German Christmas Market of its kind found anywhere outside of Germany or Austria; and the Christmas Market in Winchester, set against the backdrop of the city’s elegant cathedral. Prices start from £99pp for a two-day break to Birmingham’s Frankfurt Christmas Market. The eight-day ‘Christmas on Lake Garda’ break costs from £749pp, departing December 22 from selected pick-up points. justgoholidays.com/agents

Princess Cruises will sail its longest voyage ever in 2025, with a 116-night World Cruise. The cruise will visit 51 destinations in 26 countries and six continents. Now on sale and priced from £18,289pp, the world adventure includes visits to Australia, New Zealand, the South Pacific, the Mediterranean, Central America, Africa, Asia and beyond. princess.com

• Elvis on show at Graceland

Graceland in Memphis has a new exhibition titled ‘The Making of ELVIS’. The exhibition, in partnership with Warner Bros., National Film and Sound Archives of Australia, and Baz Luhrmann, charts the creative process for the film and follows its journey to the big screen. graceland.com

• Tauck goes big in Europe

Tauck will operate its biggestever programme of European river cruises in 2024. New is a 10-day Three Rivers: Danube, Main & Rhine from Amsterdam to Regensburg and an 11-day Rhine Connoisseur: Montreux to Brussels, with a three-night stay at the Fairmont Montreux Palace; tauck.co.uk

• Utah Fam for

agents

Agents completing the new Utah Specialist Academy by July 31 will be in the frame to win a place on a UK & Ireland Fam to the state early in 2024. The learning platform puts particular emphasis on Utah’s ‘Mighty 5’ National Parks, its redrock landscape and scenic drives. visitutahspecialistacademy.com

VILLE DE MENTON, PATRICK VAROTTO

Magic offers from Disney

Walt Disney World has a ‘Magical Early Booker Package’ at Walt Disney World that offers discounts and incentives for holidays in 2024.

Available to those booking in the UK and Ireland are a 14-day Magic Ticket for the price of seven days, up to $2,100 dining and merchandise credit per room on a two-week stay and up to $400 on a Disney gift card per booking on selected packages.

The ‘rewards’, applicable when guests book a stay at participating Disney Resort hotels and purchase a Disney 14-Day Magic Ticket, apply during most school holidays but must be booked by July 6 2023.

Disney Magic Tickets are better value than at-the-gate tickets as they come with benefits such as Park Hopper access and Memory Maker – which gives guests unlimited downloads of moments captured by Disney PhotoPass photographers.

The dining and merchandise credit can be used on a variety of food and merchandise at locations across Disney Resort hotels, theme parks and Disney Springs.

Options include breakfast with Disney characters, sampling some of the world cuisines at EPCOT, or the new Roundup Rodeo BBQ, a Toy Story-themed restaurant at Disney’s Hollywood Studios.

The latest attraction at Magic Kingdom Park, TRON Lightcycle / Run presented by Enterprise, sees guests climb aboard their own Lightcycle and launch into the Grid for a race through a dark, computerised world.

Back at Magic Kingdom Park is the nighttime spectacular ‘Happily Ever After’, which sees Cinderella Castle transformed through state-of-the art projection technology.

New attractions at EPCOT in 2023 include Journey of Water, Inspired by the Disney animated film Moana. Set to open later in the year, it will see guests strolling along a self-guided outdoor interactive trail, where they will ‘play’ with water as it travels from the sky to the oceans and back again. disneytravelagents.co.uk

NEWS IN BRIEF

• Drink Pilsner in Prague

A new experiential exhibition, Pilsner Urquell: The Original Beer Experience, that tells the story of the famous Pilsner beer has opened to the public in Prague. Lasting around 90 minutes and inspired by the success of the Guinness Storehouse in Dublin and the Heineken Experience in Amsterdam, the tour includes free beers during and after the tour. visitczechia.com

• Philly game for visitors

Visit Philadelphia and the PHLCVB have launched their first joint destination marketing campaign, “Come for Philadelphia. Stay for Philly.” The new tagline and messaging aims to drive visitation to Philadelphia in 2023 and in the lead up to 2026, when the city will host major activities around America250, the FIFA World Cup and the MLB All-Star Game. visitphilly.com

The Maharajahs’ Express a great rail trip

Great Rail Journeys has launched a new trip on The Maharajahs’ Express, one of the world’s most in-demand rail journeys, in response, it says, to its India bookings being up 182% in the first quarter of 2023.

Customers can now join a 16-day tour that includes visits to Delhi, Jaipur and Shimla.

The trip concludes with an eight-day journey on the Maharajahs’ Express, a sumptuous locomotive experience, On the tour, the trip on The Maharajahs’ Express is preceded by eight-days of sightseeing across Delhi, Amritsar and Shimla. The full itinerary includes a tailored tour around Old Delhi and a seven-course tasting menu at Haveli Dharampura, a ride

on the Toy Train and an early morning game drive through Ranthambore National Park. Guests also receive a tour of Jaipur’s City Palace and the Amber Fort by Jeep, a visit to the Taj Mahal at sunrise and a boat trip on the River Ganges.

The 16-day package, priced from £10,995pp, Includes eight-nights’ five-star accommodation, six nights onboard The Maharajahs’ Express, flights from London Heathrow to Delhi and from Delhi to London Heathrow, all internal flights, luggage transfers, all internal rail and coach travel, 36 meals including 14 breakfasts, eight lunches and 14 dinners. The deal is based on a September 21 2024 departure. Great Rail Journeys is celebrating 50 years

of escorted rail travel in 2023. Other train experiences offered by the company include The Palace on Wheels and South Africa’s Blue Train. greatrail.com

CONNECT

The Event

WHAT: Selling Travel Connect: North America

WHERE: London & Manchester

WHEN: April 17 & 18, 2023

WHo: Aer Lingus, Delta Air Lines, Air Canada, Brand USA, American Airlines, British Airways, Cincy Region, Greater Miami and Miami Beach, Tourism Nova Scotia, Philadelphia Convention & Visitors Bureau, Rocky Mountaineer, St. Pete/ Clearwater, Sun Peaks, United Airlines, WestJet & Travelpack

Agents in London and Manchester enjoyed two evenings of networking and a Q&A with airlines, tour operators, tourist boards and destination management companies (DMCs).

London-based agents started with a drinks reception, with views overlooking Tower Bridge at the Blue Orchid Hotel, whilst in Manchester agents gathered at Manchester Hall.

During the networking part of the evening, Brand USA, the official destination marketing organisation for the USA, updated agents on its USA Discovery Programme as well as its trade website, which has over 30 itinerary suggestions ranging from music tours to iconic road trips.

Canadian tourism players including Tourism Nova Scotia and Sun Peaks spoke of the country’s year-round appeal and new accessibility initiatives, such as a new accessible viewing platform at Peggy’s Point Lighthouse in Nova Scotia and sit-skiing in Sun Peaks. Both evenings finished with a prize draw, with highlights including a $1,000 Delta travel voucher, fam trip places and £100 Red Letter Days vouchers.

Keith Lloyd from Your Holiday Booking won the Delta flight voucher at the London event. He said: “I’m so excited to have won such a great prize. I’ve always wanted to go to Washington D.C. and see the historical sights.”

Travel agent comments

The USA is a popular sell for Cynthia Langdon, Homeworker at Cherished Travels, who attended the London event.

Cynthia, who says she has seen a demand for themed itineraries across the USA, commented: “I’m finding a lot of clients are booking U.S. trips based around sporting events, so I was thrilled to learn about Travelpack’s dedicated Grand Prix packages in Las Vegas and Miami.”

Meanwhile, Sylvia Mason from Ultimate Global Meetings commented on Canada’s popularity, saying “My clients are looking for luxury so I’ll be telling them about Rocky Mountaineer’s Gold Leaf service and possibly combining this with upgrades on either Delta or BA.”

Among the agents who enjoyed the Manchester event was Geoff Williamson from Not Just Travel in Bolton. Geoff’s takeaways included “Ideas and products that will help me book holidays for the future”. He added: “There are a couple of operators here that I’ve already used

before, but I’m still learning.”

Isla Stanning, from Hays Travel in Lockerbie, travelled nearly three hours to attend the event. She said: “I absolutely love North America. I love selling the USA and Canada, so any information – any little snippets of destination knowledge – I’m absolutely all for,” she said.

“It was a very interesting presentation from WestJet. I’ve seen the Rocky Mountaineer a couple of times and also Sun Peaks; they’re absolutely brilliant products. Evenings such as this one are all about expanding knowledge and being the best I can be.”

Supplier comments

Travelpack was keen to inform agents of its two Grand Prix packages for 2023, which combine races in both Las Vegas and Miami. Heena Bhudia, Business Development Manager at Travelpack, said: “I know that agents struggle to source these tickets but these packages include them in the price. If you’re interested in any

CONNECT

type of sport in the USA then be sure to get in touch with us.”

Also hoping to entice visitors with its impressive events line-up is St. Pete/ Clearwater in Florida which will host the largest Pride in the state in June.

“Just 30 minutes from Tampa, St Pete and Clearwater is home to the second-largest Pride in the USA in terms of size,” said Peter Gregory, representative for St. Pete/ Clearwater at Rooster. “It promises to be the most colourful and welcoming celebration and there’s something on every weekend throughout June.”

“For Philadelphia, a key attraction is Disney 100: The Exhibition, which runs through to the end of August – it’s fabulous for families,” commented Julie Greenhill, representing Philadelphia Convention & Visitors Bureau.

British Airways starts operating direct flights between London Heathrow and Cincinnati on June 5. Viara Challier, the Cincy Region UK Account Director, commented: “The Cincy Region is where

southern charm meets big city vibe and it is no surprise that the region has been named one of ‘The 23 Best Places to Go in 2023 in the US’ by Condé Nast Traveler

“From cutting-edge street art to Northern Kentucky’s Bourbon Trail, Cincy Culture isn’t just one thing, so come and experience it for yourself.”

Airlines were keen to promote new services to North America including Delta’s new flights from London to LAX (Los Angeles) and JFK (New York) and the Edinburgh to Atlanta route.

WestJet highlighted its new service between Edinburgh and Calgary and Virgin has new flights to Tampa, Austin as well as additional services to Los Angeles.

“This year we have daily services from Manchester to JFK and also a daily service from Manchester to Orlando,” said Ivan Beacom, Business Development Manager UK/Ireland Leisure Sales at Aer Lingus.

“Via Dublin, we offer 14 different destinations across the North Atlantic corridor. From Dublin our newest route,

starting on May 19, will be a direct service to Cleveland, Ohio,” he added.

“We have just announced additional routes flying out of Heathrow to Los Angeles and are reminding people we’ve got Heathrow-Boston as well. That service started last spring and is doing really well,” said Jane Beeley, Account Manager – Regional Sales at United Airlines.

“Our new Premium Economy cabin is called Premium Plus, operating out of London Heathrow, and there’s our fantastic Polaris cabin,” she added.

Kevin Rogers, Area Sales Manager –Northern England and Scotland for Air Canada, said Calgary is the airline’s global hub. “We continue to ramp up our services as we approach the summer,” he said.

“We’ve got Manchester-Toronto resuming in just a couple of weeks. Our EdinburghToronto service will also restart.

“This route is now nearly a year-round service, which we’re really excited about,” added Rogers.

sellingtravel.co.uk/connect-north-america/ •

The Event

WHAT: Bilbao Bizkaia, London WHERE:

Shoreditch Studios, London

WHEN: April 18, 2023

WHO: Bilbao City Council and Bizkaia Provincial Council, in collaboration with Turespaña and Vueling, presented Bilbao and the Spanish region of Bizkaia

Taking over a studio in the heart of Shoreditch, representatives from Bilbao and Bizkaia brought a slice of Spanish flavour to London.

The delegation of 20 included DMCs, airlines and regional hotels.

Agents were treated to an evening of updates from the Basque region and a speed networking event to meet with the team. This was followed by a cocktail dinner where delicious pintxo cuisine was served.

There are plenty of reasons to visit in 2023, Ainara Axpe Uribelarrea, foreign promotion for Bilbao Bizkaia told the attendees. “Our big news is that on July 1 Bilbao will be the starting city for the Tour de France”.

An estimated 3.5 billion viewers will tune in for the event, creating a global spotlight for the city. “Hotels are booking up fast!” she warned.

This year also the marks 50 years since the death of the legendary Spanish artist Pablo Picasso.

Tying in with events taking place across the country, Bilbao’s Guggenheim Museum will host a major exhibition focussing on Picasso’s sculptures, opening in September.

“We’d like people to understand that although we are a small destination we are a diverse one,” said Cristina Mugica, Director of Tourism of Bizkaia, highlighting that the Basque language is one of Europe’s oldest.

“The area is still very much a hidden gem and authentic Spain”.

Jacqueline Brady of S N Travel was the lucky winner of the evening’s prize draw: a trip to Bilbao, including two flights, hotel and a meal in a Michelin starred restaurant, plus tickets to the Guggenheim Museum.

BILBAO BIZKAIA

Get there with Vueling

Offering three direct flights daily from London, Vueling Airlines, ranked the second most punctual low-cost airline in Europe in February 2023, was keen to showcase their affordable routes for British visitors. Bilbao International Airport remains the most important in northern Spain, bringing 5.1 million passengers into the region last year on 20 airlines.

Once you arrive, eight train routes and 24 bus routes create a network that spans a region that is easy to navigate using the Bilbao Bizkaia Card, which is available to purchase through the Bilbao Tourist Office or online before travelling.

Cycle part of the Tour de France

With Tour de France fever hitting the region this year, Bizi Cycle Tours was showcasing their bikeable experiences in the Basque Country, including a route that allows cycling enthusiasts to experience the first stages of the famous ride for themselves.

Started by Virginia Berasategui, a former world triathlon champion, the company specialises in combining insider cycling routes with Michelin star dining pitstops and premium accommodation included.

Tours run from between a day to a full week, with a VIP experiences available which includes a pro-cyclist guide to offer around-the-clock support.

Small group tours with Romotur Charlotte Gerard, Sales for Romotur, said that the focus is on distributing visitors throughout the region, with small group tours that go off the beaten track. “We’re trying to motivate people to go beyond the popular city trips of Bilbao and San Sebastian and explore rural Spain.

“We’re launching four new tours this summer, including to the fishing villages on the Cantabrian Coast. It’s here that visitors can go deep into the Basque Country,” she said of the company which has a 30-year history in the region. “We’re helping to build tourism that’s sustainable and works for the local people”.

The ‘Bilbao Effect’

“It’s been a great event and I’ve learnt new things about the region” said Rosie Buddell of Charitable Travel. “This includes the phrase the ‘Bilbao Effect,’” a term used to describe the positive social and economic impact that the Guggenheim Museum had on the city since opening in 1997.

“Apparently, when you’re walking along the street, you can chart the progress from the historical architecture right up to the modern buildings now surrounding the museum” she added.

From the bustling food markets to the region’s wine trails, Basque’s culinary culture has long been a draw for visitors.

Exclusive to the Basque Country are the bite-sized delicacies called pintxo, “a regional version of tapas” served in local bars, said Chelo Escabias, DMC for Basque Country and Northern Spain.

“People love trying pintxo and visit the local farms” she said. Those wanting to take a deeper dive into the regional wines can visit interactive Txakoli Museum in Bakio to brush up on the fruity wines of the area, or in Bilbao centre the Bodega Urbana offers educational tastings.

“The food is fresh, local and seasonal” added Axpe Uribelarrea. “Come and visit our wineries and sample it for yourself”. visitbiscay.eus •

Checking out

Virgin Hotels New Orleans

By Jessica Pook

The Background: A stone’s throw from lively Bourbon Street and the French Quater, Virgin Hotels New Orleans opened in August 2021. Reflecting the vibrant flare of the Big Easy, the accommodation is bold, fun and full of character.

The Room: I stayed in a Chamber King room, one of 225 rooms. The space was light and airy with a large window boasting views across the city. Hanging lamps, rugs and a vanity make the room feel homely whilst pops of colour in the artwork, bed frame and Smeg fridge give the room personality. The two-chamber concept offers separate dressing room and sleeping areas which can be closed off by sliding doors. The walk-in shower is spacious and features a rainfall shower and Red Flower toiletries.

Key Facilities: The Funny Library coffee shop is a feast for the eyes with life-size manikin and David Bowie artwork. It serves ethical coffee and also acts as a remote working space. Despite its small size, the pool is a welcome addition and towers over downtown. DJ sets and pool parties are hosted throughout the weekends. Restaurants & Bars: The Commons Club, Virgin’s signature restaurant, serves contemporary American dishes and creative cocktails. Seating is perfect for an intimate dinner and dishes are elegantly presented. The bar is the hub of the hotel, especially at happy hour which is 4pm – 6pm. Live music and themed brunches attract a cool crowd.

The design of the hotel embraces the musical character of New Orleans. It also delivers in providing exceptional service, spacious and functional rooms and is in a great location with live music on the doorstep. Virgin Hotels participates in a carbon offset programme, in which guests can donate $1 to “Green Their Stay”.

Rates: From $155 a night preferredhotels.com

Kimpton Shorebreak Huntington Beach, California, USA

By Steve Hartridge

The Background: As with other Kimptons, the hotel ‘brings the destination into the hotel’. Fitting in a town that bills itself as ‘Surf City’, there’s a Beach Boys Surfing USA vibe throughout – even the elevators were built tall enough to accommodate larger surfboards.

The Location: It is set back from the wide stretch of sandy beach, two blocks from the Pacific Coast Highway. Los Angeles International Airport (LAX) is a 45-minute drive away.

Not quite beachfront, this is still a quintessential California coastal hotel. Its design and location-specific style touches capture the laid-back and chilled feel of Huntington Beach itself. This is a fun but comfortable choice for those happy strolling through the lobby in two-strap sandals and surf trunks.

Rates: From $350 a night. shorebreakhotel.com

The Room: My one-bed King Room is bright and welcoming. The beach and surf themes continue, from the blue carpet with white wavy lines denoting the sea and its breaking waves to the headboard with a surfboard crest. Other features include a turntable and speakers for the vinyls that are available from the lobby, a walk-in shower and a balcony with oblique views of the ocean

Key Facilities: Surfboards, boogie boards, towels and chairs are available from the front desk while free-to-use bicycles are available to ride along the flat beachfront path. There’s a fitness centre equipped with state-of-the-art equipment and a 40-ft wide rock-climbing wall.

Restaurants & Bars: The beach-chic Pacific Hideaway restaurant serves breakfast and lunch – think avocado toast infused with chilli oil and topped by a poached egg, and Los Sausage lettuce wraps. Its bar serves up cocktails, wines and ales from local and national brewhouses.

H O tel re V iew S

The verdicT

The verdicT

LEADING THE WAY IN ALL-INCLUSIVE

Scattered across eight Caribbean islands discover our 17 breathtaking resorts, designed exclusively for couples. Guests can enjoy creatively crafted cocktails and indulge in mouth-watering cuisine at up to 16 on-resort restaurants, all included within their stay. If your clients are looking for a bit of adventure, we include that too with unlimited land and water sports. Here at the World’s Leading All-Inclusive Resorts we’ve been perfecting our offering for over 40 years, leaving your clients to sit back, relax and enjoy all that’s included.

Living the high life

As the meaning of luxury continues to evolve, how can agents up their selling skills? Charlotte Flach looks at emerging trends and new product guaranteed to excite discerning clients

Five-star accommodation, fancy spa treatments and private transfers – these are just a few staples of a high-end trip. But as the definition of luxury continues to evolve and clients are asked to fork out for bigger budgets, tastes and trends are changing.

“Luxury travel – and particularly the intention behind it – has been through an interesting evolution,” says Jane West, Regional Director UK & Europe, Tourism Fiji. “Historically, luxury has largely stood for more of everything, but today the most discerning customers place the greatest value on disconnecting from our dayto-day lives and connecting with a new environment; and on travelling mindfully, respectfully and authentically.”

Travel agents are noticing this change too. “I have seen a significant shift, in recent years, from clients taking three to four holidays a year to pooling their time and money into one, long, luxury trip instead,” says Rebecca Bagnoli, luxury home working agent with The Personal Travel Consultants in partnership with Blue Bay Travel.

“This is motivated by two factors: a growing awareness of carbon footprint and a desire for more meaningful travel beyond the typical luxury resort with butler service.”

PATA’s recent trends report echoed the shift towards longer, more indulgent trips.

Alison Murphy, Product and Commercial Manager at Elegant Resorts, said: “We have experienced a 40% increase on booking values since 2019. While some of this can be attributed to increased yield on flights and higher accommodation costs, we can see from booking reports that people are looking to make each trip extra special with higher room categories, longer stays and more pre-planned excursions.”

These sentiments are reflected in a recent survey from Audley Travel, with 35% of respondents saying they expect to upgrade for 2023 trips and 41% saying they plan to spend more than usual on travel.

Great expectations

Despite higher living costs and inflation, clients considering a luxury trip understand that travel has become more expensive

since the pandemic. They are accepting of the higher cost, but also expect more.

‘Unique’ and ‘immersive’ are buzzwords for luxury travel this year, says Alex Bentley, Head of Product at Audley Travel.

“These go hand in hand with the traditional characteristics of luxury travel – for example, exceptional service and fivestar accommodation.”

This means agents have more to think about when planning a luxury trip, but the upside is a greater enthusiasm for spending.

“Clients are willing to spend more on highend holidays now due to various factors, including an increasing desire for unique and authentic experiences, a growing middle class with disposable income, and a desire for exclusivity and privacy,” explains Sabrina Cambiaso, Director, Dominican Republic Tourist Board.

“High-end travellers are also seeking more personalised services, and are willing to pay a premium for the privilege.

“Clients want authentic experiences when they travel, interspersed with luxury elements. For example, I recently

sandbar at Monuriki island, Fiji

sundowners at Feline Fields by Mantis in botswana

cherry blossoM season in Fujiyoshida, japan

private rainForest villa in the doMinican republic

booked a Borneo holiday for a family with jungle treks, meeting and cooking experiences with locals, but bookended with luxury hotel stays,” says Bagnoli.

“Accommodation-wise there’s a shift away from the larger, luxury hotels towards the more unusual, boutique properties. That said, I’m seeing a lot more of the larger luxury hotels offering experience-led activities now in response to the growing demand for experiential travel.”

Ultimate upgrades

Audley’s survey findings also point to great opportunities for agents to upsell. “Agents can book a range of accommodation, from a luxury hotel to a private villa with a butler and chef – all ideal for elevating their client’s experience,” says Bentley.

Cambiaso suggests that agents offer upgrades such as private transfers, exclusive dining experiences and personalised excursions.

“They can also offer butler service, which provides guests with a dedicated personal assistant who can assist with anything from unpacking luggage to arranging activities.”

PATA’s Trends Report reveals that travellers are upgrading flights and hotel room categories as well as seeking out premium experiences more than before.

“The requirement for personal space and desire to treat ourselves has led to a demand for private jets, helicopter transfers and villa stays,” says Chris Crampton, Chairman of PATA UK & Ireland Chapter.

Other ideas for upgrading and upselling include converting the trip into a twin-centre break, so that guests can extend their holiday and experience multiple cultures, says West. She adds: “Visitors can also travel by seaplane or by boat, or choose unique nearby experiences like private honeymoon picnics on deserted islands.”

And the agent perspective? “Elevate the guest experience by understanding what luxury means to clients, as it can vary from an all-singing, all-dancing butler-service resort to something as simple as a beautiful view or a small hotel with exceptional service,” says Bagnoli. “Knowing the client and what they want is key to tailoring a luxury experience that fits their needs.”

Inspiring itineraries

“When it comes to luxury trip ideas, the options are endless,” says Bagnoli.

“Japan and the Far East offer a unique blend of culture and luxury, the Maldives always delivers on that paradise beach experience and South Africa and Botswana deliver on wildlife and luxury lodges.

“South Africa is also a brilliant option for an extended luxury trip because of the variety of experiences – from cosmopolitan Cape Town to a cottage in the Winelands, to the dramatic coast, or a safari in the north –plus the service is always outstanding.”

Audley offers a Luxury Namibia flying safari, travelling by light aircraft between luxury camps, or a 16-day Luxury Japan Tour, taking a helicopter ride over Tokyo, watching a live sumo training match and bathing in hot springs in Hakone.

The Dominican Republic has a variety of ultra-luxury experiences ranging from cruising the coastline on a private yacht to staying in a high-end eco-lodge while enjoying hiking, ziplining and horse riding.

“Clients can also experience the rich culture and history of the Dominican Republic with a luxury cultural immersion trip, staying in a 16th century home in Santo Domingo,” says Cambiaso.

Where to book it

APT’s luxury 13-day Enchanting Japan itinerary from Tokyo to Osaka costs from £9,395pp. The price includes return flights, luxury accommodation, luxury dining with 25 included meals, transfers, on-trip transportation and sightseeing. aptouring.co.uk •

one & only reethi rah resort in the Maldives

Diamond in the rough

For those wanting the height of luxury in Dubai, the only way is up – 555 metres, or 1,820 feet, up to be precise.

That’s where I’m looking out from on the outdoor terrace of the exclusive At the Top Burj Khalifa Sky lounge, set on the 148th floor of the world’s tallest building – the Burj Khalifa – which towers 828 metres above the upmarket shops and restaurants of Dubai Mall and Downtown Dubai.

The stunning 360-degree panorama takes in the emirate’s eponymous city of superlatives to the desert sands beyond and the Arabian Gulf coastline, where opulent hotels adorn fanciful man-made islands.

Skipping long queues, my travelling colleagues and I are greeted with refreshments in the Sky lounge. We savour them and the amazing views from comfy chairs through floor-to-ceiling picture windows before venturing onto the terrace. Dubai is famed for its skyscrapers but from this heavenly eyrie they resemble miniature LEGO towers far below.

Our VIP ticket costing from around £110 includes entrance to the main At the Top observation decks on the 124th and 125th floors that we also visit.

For an even more uplifting experience, sip a bubbly sundowner or a cocktail under the stars in the VIP Lounge, the world’s highest lounge spanning the 152nd to 154th floors, a giddying 585 metres high. In Dubai, the sky’s the limit!

Here to impress

For breaks with a touch of class, the Gulf is the go-to region for 2023.

From established favourites Dubai and Abu Dhabi to more recent contenders Oman and Qatar, a wealth of top-end hotels and experiences suit clients looking for getaways with pizzazz.

More are constantly being added, among them Dubai’s new, ultraluxurious Atlantis The Royal resort.

The Gulf is proving a hit with upscale clients. According to Elegant Resorts’ newly released 2023 trends report, The Future of Luxury Travel, early bookings for 2023 place Dubai “firmly back on the map”, moving into its top five destinations and showing the largest annual growth in bookings of any destination.

Dubai is also a star performer in luxury specialist Carrier’s global 2023 luxury trends report, along with the

rest of the United Arab Emirates.

The UAE was its fourth-best performer in 2022, up 48% year-on-year, while Oman was another hot spot, seeing bookings rise by 38%. For 2023, the UAE is maintaining its popularity at number five in Carrier’s top 10.

Jenny Basham, Carrier’s Arabia Product Manager, says the operator saw an influx of enquiries in early 2022 for Arabian twincentre trips including city and desert, or city and mountain combinations, with Oman capital Muscat generating a lot of interest.

“Clients were keen to experience the razzle-dazzle of Dubai, topped off with languid desert and/or mountain days. This trend shows no sign of slowing.”

Kerry Golds, Abercrombie & Kent Chief Tour Operating Officer, says: “The region offers a plethora of options for travellers looking for bespoke luxury experiences, from high-end shopping and dining to exhilarating adventure activities.

Golds adds: “The Gulf region has been witnessing an influx of new luxury hotels, attractions and experiences each year, and clients are returning to try out the latest places and things to do.

The region is also attracting sportlovers with a year-round calendar

With lavish hotels, unrivalled hospitality and exclusive experiences, the Middle East is a top sell when it comes to luxury. Peter Ellegard suggests four high flyers

Be Inspired

of events. “Sporting events such as the World Cup, high-profile golf tournaments, and Formula 1 races have become an integral part of the region’s luxury tourism offerings,” says Golds.

Dubai

A Grand Reveal Weekend extravaganza with a star-studded guest list and a finale Beyoncé performance heralded February’s opening of Atlantis The Royal, proclaimed as “the most ultra-luxury experiential resort in the world”.

Resembling a giant Jenga puzzle, the 795-room hotel soars 43 storeys high on Palm Island, close to sister property Atlantic, The Palm. It offers 17 restaurants, eight by celebrity chefs, a 22-storeyhigh infinity pool and a striking fountain show combining water and fire.

According to Elegant Resorts’ trends report, Dubai’s popularity could be partly down to social media and traditional marketing driving client engagement to “one of the most anticipated openings of the decade”.

Among other luxury openings are The Address Grand Creek Harbour, Vida Dubai Marina & Yacht Club and NH Dubai The Palm besides the reopening of chic desert retreat Bab Al Shams after renovation, with activities including falconry, camel riding and desert treks, and JA Lake View Hotel now offers private plunge pools on its one-bedroom terrace suites and outdoor jacuzzis on its luxury two-bedroom suites. Others coming in 2023 include SO/ Uptown Dubai and The Lana, Dorchester Collection. Golfers can combine playing championship courses with stays at on-course hotels such as the Park Hyatt Dubai at Dubai Creek Resort, named World’s Best Golf Hotel in the 2022 World Golf Awards. And adventure options include a desert safari in luxury 4x4s or vintage open-top Land Rovers with Platinum Heritage, followed by falcony displays, camel rides and a Bedouin camp feast with traditional music and dancing.

Jameela Ahli, Head of Region for the UK, Ireland, and Italy, International Operations at Dubai Tourism says: “A major appeal for Dubai is that guests from the UK can experience traditions, unique terrain and a culture different from the norms of everyday life back home, whilst enjoying the incredible attention to detail when it comes to hospitality standards.”

Stay: Travelbag offers a five-night stay

at the five-star JA Ocean View Hotel from £879pp. The price includes direct return flights and return transfers and is on a half board basis. travelbag.co.uk

Oman

Oman’s popularity is steadily increasing due to its unique natural beauty, fascinating culture and exceptional luxury experiences, says Golds.

Capital Muscat blends fascinating history and enduring heritage in a mountainbacked Gulf setting that includes numerous luxurious hideaways, among them The Chedi Muscat, W Muscat, Al Bustan Palace – originally built for visiting dignitaries and now a Ritz-Carlton – and the Shangri-La Barr Al Jissah Resort & Spa, as well as newcomer Jumeirah Muscat Bay, set on a secluded bay half an hour from the city. Early 2024 will see the arrival of the Nikki Beach Muscat Spa & Resort, sandwiched between mountains and the sea and encircling a marina.

For true get-away-from-it-all indulgent escapes, clients can get close to the edge staying at the Anantara Al Jabal Al Akhdar, an Omani fort-styled retreat perched 2,000

metres above sea level on a mountaintop overlooking a deep canyon two hours south of Muscat. Or they can enjoy isolation in style at beach resort Six Senses Zighy Bay, an oasis of indulgence cradled by craggy peaks in the Omani enclave of Musandam at the tip of the Arabian Peninsula. Stay: Abercrombie & Kent offers a seven-night Ultimate Middle East trip from £19,999pp, with stays at Oman’s The Chedi and the Anantara Al Jabal Al Akhdar following a stay at Dubai’s Atlantis The Royal with a helicopter tour of the city, and business Emirates flights. abercrombiekent.co.uk

Abu Dhabi

“Wherever you go, luxury is all around you in Abu Dhabi. Whether you’re looking to relax on the shores of the sea or connect with nature in a luxury glamping resort in the desert, under the stars,” says Abdulla Yousuf, Director of International Operations at the Department of Culture & Tourism Abu Dhabi.

“We have a number of five-star hotels including the luxury Qasr Al Sarab

View from the lounge Burj Khalifa, DuBai jetsKi tour in Qatar

Beach in muscat, oman the sheiKh ZayeD granD mosQue, aBu DhBi

Be Inspired

Desert Resort by Anantara, a plush oasis just 200km from Abu Dhabi city, Telal Resort Al Ain that is set amidst the Arabian oasis on the outskirts of Al Ain city, and Abu Dhabi’s iconic landmark and an urban oasis that offers the true essence of luxury Arabian hospitality, Emirates Palace Mandarin Oriental.”

For luxury travellers, Zaya Nurai Island offers five-star accommodation, powder white-sand beaches, lush landscapes and endless Arabian Gulf views just a 15-minute boat ride from Abu Dhabi city. New openings include private luxury resort LXR Hotels & Resorts – Nawras Island, Rixos Marina Abu Dhabi and desert glamping retreat Bateen Liwa Resort. Al Maryah Island, a 13-minute drive from Abu Dhabi, is home to newly-refurbished mall The Galleria, featuring many designer stores and upscale dining.

Stay: Seven nights at the Emirates Palace Mandarin Oriental costs from £2,250pp

with Elegant Resorts and includes an upgrade to half board, a Louvre Abu Dhabi tour and an Abu Dhabi City Tour, economy flights, private transfers and lounge passes. elegantresorts.co.uk

Qatar

The Gulf state went on a building spree of top-end hotels prior to hosting football’s World Cup at the end of 2022, an event that attracted over a million visitors and helped boost its international profile. “Qatar is one of the safest destinations in the world, centred around the generous hospitality characteristic of the local culture. The best hotel brands, restaurants, spas, and shops have created an oasis of luxury in the heart of the Middle East,” says Berthold Trenkel, Chief Operating Officer of Qatar Tourism. New high-end hotels include private members’ club The Ned, Rixos Gulf Hotel Doha, the St Regis Marsa Arabia Island, The Pearl-Qatar, Waldorf Astoria Lusail and twin hotels Raffles Doha and Fairmont Doha, featuring a design inspired by the crossed scimitars of Qatar’s seal. New restaurants include SUSHISAMBA

Doha, Alba by Enrico Crippa and Malaki, while the Corinthia Yacht Club in The Pearl-Qatar is a private membership club. The online agent training Qatar Specialist Programme includes a luxury module. Stay: A Qatar Formula 1 break in early October with seven nights at the Banana Island Resort Doha by Anantara, breakfast and three-day grandstand tickets costs £1,989pp from Premier Holidays, with Qatar Airways return flights. premierholidays.co.uk •

“Sporting events such as the World Cup, high-profile golf tournaments, and Formula 1 races have become an integral part of the region’s luxury tourism offerings”

Kerry golds, abercrombie & Kent

jumeirah muscat Bay offers seclusion in oman

Dune Bashing in aBu DhaBi city sKyline from nh collection DuBai the Palm

striKing Design of the new raffles Doha, Qatar

Representing ultra-luxury hotel brands Atlantis, One&Only, SIRO and Rare Finds, Kerzner International’s collection of high-end properties promises world-class hospitality, immersive experiences and iconic locations.

One&Only

From the rainforest canopy of Gorilla’s nest in Rwanda to the powder beaches of Reethi Rah in the Maldives, each One&Only property offers the Wow Factor. Each One&Only location is hand-picked for its exceptional beauty and unique cultural charm. Clients can take a wellness journey with spa treatments and holistic retreats or up the tempo with activities ranging from hiking to horse riding, surfing to sailing.

Atlantis Dubai

Architectural grandeur, ultra-luxury amenities and showstopping entertainment is guaranteed at any Atlantis property, but the newly-opened Atlantis The Royal in Dubai takes it to a new level. From butlers providing mini-pillow menus to suites with private infinity pools and a club that sits among the clouds, Atlantis The Royal is set to reshape ultra-luxury stays. It even boasts the largest jellyfish aquarium in the world and has a water fountain show that breathes fire, in addition to an unrivalled collection of celebrity chef restaurants and bars.

ultra-luxury

Kerzner

SIRO

SIRO properties are leading the way in the fitness and recovery hospitality space with wellness stays that focus around Nutrition, Sleep, Recovery and Mindfulness. Its resorts in Dubai and Montenegro offer guests the latest technology to improve physical and mental recovery, whilst wellness experts are on hand to help them adopt new healthy and sustainable sleep rituals and behaviours. Therapies and services include cryotherapy, infrared and oxygen therapy.

Rare Finds

The Rare Finds collection focuses on providing guests with authentic experiences that offer a rich cultural immersion. New to the collection is desert resort Bab Al Shams in Dubai, which has a strong equestrian identity. As well as traditional Arabic culinary experiences and spa treatments, the resort offers desert equestrian sports, star gazing with astronomers, sandboarding amongst the dunes, archery, desert safaris and hot air balloon rides.

Desert aDventures with rare finDs

one&onLY has both urban anD coastaL properties

atLantis the roYaL is the Latest opening in Dubai

siro offers the Latest weLLness technoLogY

For clients looking for something exceptional, Kerzner’s collection of luxury properties will impress even the most discerning travellers

Indian Ocean

Lux-loving clients are spoilt for choice in the indian Ocean, where indulgence and romance are key parts of the package, says Jessica Pook

Milaidhoo Island, Maldives: Guests at Milaidhoo in the Baa Atoll can spend a night under the stars as castaways on a private sandbank complete with four-poster bed and a yacht for exclusive use, with a dressing room, shower, toilet and equipped with all amenities. Back at the resort, a unique dining experience awaits at Ba’theli lounge & restaurant, the only over-the-water dining venue in the Maldives with glass floors. Shaped like the traditional Maldivian ba’theli sailboat, the restaurant features gourmet dishes inspired by the country’s Spice Route.

Anantara Maia, Seychelles: Made up of 30 private villas framed by thirty acres of forest, Anantara Maia Seychelles Villas on Mahé offers a ‘Beyond All Inclusive’ concept that includes unlimited dining, relaxation and exploration, combined with wellness and adventure.

Residents can personalise meals with the chef with the exclusive Dining by Design concept, enjoy daily yoga and qigong sessions, unlimited exploration scuba diving and non-motorised watersports, and 24/7 dedicated villa host service.

Vakkaru Maldives: Vakkaru Madives in the Baa Atoll has taken movie magic to new heights with the introduction of a jungle cinema. Located in a private spot in the centre of the island, the cinema seats up to 10 people and can be hired for a private movie screening that includes free-flowing soft drinks and popcorn. For a more elaborate night out, guests can opt for a movie night that includes a set menu dinner. Also impressive is the property’s wine cellar Vakkaru Reserve, which has a collection worth over $700k.

Shangri La Le Touessrok, Mauritius: Golf enthusiasts can zip

over to ile aux Cerfs, one of two offshore islands accessed by boat, to enjoy a course designed by Bernhard Langer. The other private island, ilot Mangénie, is exclusive to guests who can dine there or take a catamaran cruise with a chef and butler aboard. The 200 ocean-facing rooms and suites are all beachfront, but the most coveted Frangipani suites come with 24-hour butler service, plus an adult-only pool and a secluded beach.

OZEN Reserve Bolifushi, Maldives: Located in a pristine lagoon in South Malé Atoll is the private island resort of OZEN RESERVE BOLiFUSHi. This tropical island comes complete with its own winter wonderland in the form of a 170 sqm open-air ice rink – the first of its kind in the Maldives. Guests can practice their skating routine or play ice hockey. The resort offers a premium all-inclusive plan that covers

luxury transfers, villa accommodation, dine around experiences, premium beverages, spa treatments and a wide variety of excursions and activities.

Sugar Beach, Mauritius: Sugar Beach encourages guests go full glam whilst staying at the resort with experiences that ooze style and beauty. Guests can get a full makeover and hire a red carpet-worthy gown from a fashion rental service before dining and dancing at the resort’s ‘Putting on the Ritz’ event. They can also create their own bespoke fragrance with one of the oldest perfume houses in Grasse as part of a perfume-making workshop with L’Atelier des Sens, or head to the onsite Beauty Bubble for a pamper on the beach, with massages and manicures.

JA Manafaru, Maldives: Guests staying at the JA Manafaru can embark on a castaway island experience to

one of two uninhabited islands – Govvafushi and Medhafushi – for a sunset dinner before exploring as settlers would have done over the millennia. Located at the northernmost tip of the Maldives archipelago, the resort offers privacy from other islands, with properties ranging from one-bedroom over-water villas to a three-bedroom Residence.

LUX* Grand Baie, Mauritius: Couples looking for an intimate experience can exclusively book the Bisou rooftop at LUX* Grand Baie for a morning of private indulgence. The expansive rooftop overlooks Grand Baie’s lagoon and features a 30m long infinity pool. Guests can rent out this space and enjoy a breakfast either at one of the submerged tables or on a floating tray. This is followed by a 60-minute signature massage and a tea ceremony or a bottle of premium Champagne.

Paradise Cove, Mauritius: Paradise Cove Boutique Hotel has created a vegan fine-dining experience within the grounds of the luxury five-star resort.

Award-winning London-based chef Alexis Gauthier has transported his plant-based culinary journey following 12 years of Michelin star experience. The five-course Vegan Tasting Menu uses locally sourced and sustainable ingredients.

Heritance Aarah, Maldives: Guests staying at Heritance Aarah can head to the spa to indulge in some relaxation, rejuvenation and even light cosmetic treatments. A new all-inclusive concept invites Ocean Suite and Ocean Residence guests to enjoy complimentary medi spa treatments which focus on reversing ageing, fixing fine lines and resolving pigmentation problems. Also included in the package are complimentary sunset cruises and diving. •

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