Licensing Magazine March 2021 ENG

Page 102

102

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UNMISSABLE DIGITAL EVENTS BY BCBF

APRIL 22, 2021 CONTENT REIGNS SUPREME. NEW DIGITAL LANDSCAPES IN PUBLISHING AND LICENSING

MAY 11, 2021 INTERNATIONAL KIDS LICENSING DAY

The event is curated by BCBF

The event is curated by BCBF and BLTF, in partnership with Licensing Magazine

This special Masterclass combines the rich cross-media expertise of BCBF and BLTF, from publishing through licensing and digital: an intense day of sessions and insights into the main global trends in children’s content development, reserved for professionals in the publishing, licensing, media, and digital fields.

Discover in one day the hottest, not-to-be-missed licensing properties for children to re-launch your business, as well as the main trends to follow to re-boost your business.

MEDIUM: live conference on ZOOM, pre-recorded contents and exclusive dossiers THE COMPLETE PROGRAMME OF THE EVENT AND THE REGISTRATION will be available by March 30th at the link http://www.bolognachildrensbookfair.com/en/open-up/contentreigns-supreme-new-digital-landscapes-in-publishing-andlicensing/10622.html

MEDIUM: Live conference on ZOOM, pitches, Dossiers and matchmaking service MEDIUM: Live conference on ZOOM, pitches, Dossiers and matchmaking service THE COMPLETE PROGRAMME OF THE EVENT AND THE REGISTRATION will be available by April 12th at the link http:// www.bolognachildrensbookfair.com/en/open-up/the-hottestbrands-and-the-latest-trends/10656.html


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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