Licensing Magazine March 2021 ENG

Page 12

12

Interview

PHILIP OSBOURNE

A TALK WITH PHILIP OSBOURNE, KIDS POP AUTHOR His books are published in over 46 Countries, 7 audiovisual projects in a TV development phase, 3 magazines devoted to his characters are leading kiosks and his catalogues is one of the most looked for by comics publishers, TV producers and investors. such a thing as the secret to success? This would be a wonderful prompt for a kids’ story. Imagine if someone had the magic potion of success, surely, they would have a paved way and would easily conquer the world. In reality, no one knows why things happen. In my case, if I really have to dig deep and rationalize, I can say that determination has always been my “secret” weapon. The other “secret” of my success is the people who work with me: the people by my side encourage me and take care of the business, as well as sales, strategies, marketing, contracts... Having managers, smart agents and good lawyers by my side contributes to my success more than a good idea itself. Over the past year, the team has grown and so have the results, confirming that talent is an important component, but not the only one.

Phil the Nerd

Diary of a Nerd has seen its success going beyond the books. Which are the next plans for this property? “Diary of a Nerd” has become an international bestseller and is published in over 40 countries, with many more soon to be added (Vietnam, India, Slovenia,

ALMOND is the brand that characterises Philip Osbourne catalogue, used by the author to begin his career, thanks to the publishing management of Plume Studio

MANAGING PHILIP OSBOURNE CONTACT: mary@almondent.online etc). Finally, my Phil, the Nerd and Elen, the little boss, the protagonists of my novels, will also have a different life on TV. Rainbow is working on the project and, considering the worth of Straffi and his team, I am sure they will make my book something much greater and pop. I am not going to comment on the adaptation and its status, also because it is not my area of expertise. Certainly, TV is the next big goal, together with the launch of the new trilogy that in Italy will be published by Mondadori. What is next will be the consequence of the new trilogy and the TV series. Mondadori and Rainbow are a guarantee, and I will do my best to make them happy to work on my projects. Which is the importance of Comic Books, according to you, to build a dialogue with kids, today? Comics talk to and listen to kids, and they do so in an engaging way, more than you might think. They have raised me. They made me dream, they stimulated my brain to explore a lot, and they opened my visual perception. They were the first bridges to other media and art forms like film, TV, literature, painting, and video

Philip Osbourne is one of the most followed authors for children at a global scale. LM interviewed him to learn more on his latest projects and licensing developments. Can you tell us about the secret behind your global success? Thank you for the question: both simple and complex at the same time. Is there Texts Copyright: Philip Osbourne & Copyright Graphics: Roberta Procacci


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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