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Interview
STUDIO 100 MEDIA
FUTURE PLANS OF STUDIO 100 LM interviewed Joachim Knödler, Head of Licensing at Studio 100 Media from September 2020, to learn more about the future plans of one of Europe’s leading animation companies. Joachim Knödler became Licensing at Studio 100 in 2020. LM interviewed him to about his new role and the 2021 plans.
Head of September learn more company’s
LM. Tell us about the actions done during the first 100 days at Studio 100, in your role as Licensing Director. JK. I found a fantastic team at Studio 100, with great brands and a strong marketing base. For me it was an easy path to start the licensing plan and activities. From the first day of joining the company, together with the team I extended the platform to grow our business in the international markets. Key territories to establish our brands started in Eastern Europe –
mainly Poland where we want to expand significantly with Maya the Bee. Here it is a very classical IP, and we plan to extend its digital presence and then the food and apparel categories. Just in a couple of months we initiated deals for apparel, food and gift accessories for Maya with PEPCO, Stovit and Powergift together with our local licensing agency Planeta Junior. For our other brands, for example Mia and me, Asia, China and Brazil offer perfect scenarios. These are the focus territories where we pushed our business on international markets. In Germany we develop our
Joachim Knödler
