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News
SANRIO
IMPORTANT ACHIEVEMENTS AND NEW GOALS FOR SANRIO 2021 promises to be a year full of achievements and exciting news for Sanrio, the Japanese multinational known worldwide for its iconic brand Hello Kitty. Sanrio, however, offers a wide and diverse portfolio appealing to generations of fans, of different age, social standing and cultural background, but all united by shared values such as kindness, friendship, inclusion and appreciation of diversity. Friendship will be Sanrio’s main focus throughout 2021. The latest Hello Kitty and Friends program announced in 2020, will be continued in 2021 and expanded, thanks to new partnerships and dedicated marketing campaigns. In April the Sanrio Character Ranking survey will be available online. This global survey, now in its 36th
Dr. Martens x Hello Kitty and Friends
edition, allows fans around the world to vote for their favorite characters in an exciting competition. The following launch is the new “Which friend are you campaign?”, where fans will get to know Sanrio’s other beloved characters besides Hello Kitty, like My Melody, Bad Badtz Maru, Kerokerokeroppi, Little Twin Stars.
The project will engage the public in fun interactive activities...just like the ones you would play with your BFF! The ability to appeal to an extremely diverse target is one of the most important strengths of Sanrio, but it is also a continuous challenge. The
