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MAURIZIO DISTEFANO LICENSING
Maurizio Distefano Licensing never stopped to amaze with cooler proposals Maurizio Distefano Licensing has become a consolidated name for all those who are looking for a licensing agency that acts as a one-stop-shop and as a container of the coolest licenses currently on the Italian market. An interlocutor with whom you can never go wrong, that offers contemporary and successful proposals ranging from different targets. The pre-school cartoon category has designated the agency as the creator of the most successful licensing programs. Maurizio Distefano, President, says: “Cartoons are in our DNA, because that’s where we started. As independent agency, we choose IPs that we anticipate will be a success in the Italian market.” And data doesn’t lie, as many as 3 properties within the agency’s portfolio are listed in the top 6 with highest awareness among children, tweens and young adults (Brand Trends Entertainment - April 2020). “Our proposal must always be varied and must evolve following trends, in order to
be able to offer the highest level of service to our licensees from year to year.” So, the agency has evolved, welcoming in its list more and more brands targeting teen and adult that belong to categories such as music and, latest news, cooking-show. Maurizio Distefano continues, wanting to underline: “The strength of our agency is also and above all fed by the people, the service and the attention to clients. We are always available, both for licensors and licensees, to develop ad hoc projects together. We have implemented an inhouse marketing team that organizes and supports product development, retail
activities and social media, so that we can get our IPs talking to fans in the familiarity of the Italian market and with a localized tone-of-voice.” The agency’s portfolio is extensive and the year 2021 for each property brought a lot of news. Series 4 of Acamar Films’ International Emmy Award-winning pre-school series Bing premiered on Rai YoYo on December 2020 with new episodes airing daily. The 26 episodes are also available on RaiPlay app, where Bing is currently ranked #1. The episodes feature brand new locations
