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News
ETS LICENSING
2021 OPENS WITH EXCITING NEWS ETS Licensing pays close attention to consumer market trends to identify interesting opportunities and build a portfolio of licenses that respond effectively to the potential of targeted audiences. ETS Licensing has started the new year by adding Floopaloo, a property with growing success, to its catalogue. Produced by the French studio Xilam, Floopaloo is an original animated series for 4- to 8-yearolds. It follows the adventures of cousins Lisa and Matt, during their vacation at a fantastic summer camp, surrounded by a forest protected by a magical and mysterious creature. Airing on Frisbee since 2020, Floopaloo audience figures and ratings have steadily improved, leading the channel to increase its programming to large daily time slots, Monday through Sunday. Sandro Sgrulloni, Programming & Content Acquisition Senior Manager at Discovery said: “Floopaloo is one of the most popular series among Frisbee’s target audience, thanks to its ability to transport the audience into an enchanted world with exclusive access: only children know of the existence of this fantastic creature capable of fulfilling any wish and only those with great curiosity and imagination can sense its magical virtues. Floopaloo has given us great results in terms of ratings, but above all, the content
is capable of staying relevant, always generating new interest in the public.” Other properties recently added to the ETS portfolio include Nefertine on the Nile, an original pre-school animated series co-produced by Graphilm, Cyber Group Studios and Waooh!, in collaboration with Rai Ragazzi. The show is about to make itself known to the public on Rai Yoyo which plans to start airing the first season of 52 11-minute episodes in May. Nefertine on the Nile narrates the adventures of Nefertine, a curious and resourceful little girl from ancient Egypt involving exciting adventures with mummies, pyramids, sphinxes and crocodiles. As of April, the first episodes of the series will also be available for preview on the Rai Play platform. In the meantime, an ambitious licensing program has been launched, starting with DeAgostini’s launch of paperback books and sticker albums in bookshops. The company is also setting up
partnerships and collaborations with an educational background, to maximize the potential offered by the series’ historical content.
DIGITAL INNOVATIONS
ETS also has a space dedicated to the Web, and among its new entries in this area is the irresistible humor of Pera Toons, whose popularity continues to grow. Pera Toons consists of a universe of jokes and comic riddles created by Alessandro Perugini, with a large social media community of almost 3 million fans. The engaging riddles of “Who Killed Kenny?” and the hilarious puns of Pera Toons have been transferred from social media to print media with equal success. Ridi che è meglio! the latest book by Pera Toons published by Tunué last November, has already seen four reprints and sold over 20,000 copies in just a few months. It consistently comes first in the Comics/ Non-Paperbacks charts and 4th in the
