Licensing Magazine March 2021 ENG

Page 44

44

Special Toy Report

NEW TOYS

Toys of the Future By Rossella Arena What is and will continue to be the most important news coming out of the Toy sector in 2021? Let’s review some of the most recent and anticipated releases this year. In the first months of 2021, attention has been focused on new products in the Toy sector, partly due to online events such as Spiewalrenmesse Brandnew. The Global Toy Connect event organized by the NPD group welcomed over 55,000 visitors in just the first few days. Toys of the future aim not only to entertain children with every possible play experience, including augmented reality, but also to develop their self-esteem and skills, and engender important values ​​such as sustainability and recycling. New licensed products continue to inspire and entertain children with the presence of their favorite characters. Here is a roundup of companies’ latest and upcoming announcements from around the world. The global toy company Jazwares and UFC, the world’s premier mixed martial arts organization, have embarked on a new

Action Figures Jazwares UFC

collaboration to bring the world of UFC and mixed martial arts into homes around the world with a new line of UFC action figures and role-play collectibles. The new wave of collectible characters includes Conor McGregor, Jorge Masvidal, Amanda Nunes, Francis Ngannou, Israel Adesanya, and Urijah Faber, and have a highly devoted following, making the perfect addition to any UFC collection. The UFC Ultimate Series limited-edition figures by Jazwares are the most detailed, realistic and sophisticated representations of UFC athletes. The articulated figures are great for recreating the thrill of a typical fight night! Each fighter is meticulously detailed and features character-authentic details, including tattoos, weight class body types, and realistic facial expressions. These 6.5inch UFC collectibles come with two sets of removable hands and two removable heads. They also have a fighter-specific

flag, a UFC champion belt, or other unique combatant accessories. With 23 points of articulation, each figure is posable and perfect for both play and display. This new collection comes after the first launch with current and former UFC champions including UFC lightweight champion

Khabib The Eagle Nurmagomedov, UFC light heavyweight champion Jon Bones Jones, former light heavyweight and heavyweight champion Daniel Cormier, former featherweight champion Max Holloway and UFC lightweight Donald Cowboy Cerrone.


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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