Licensing Magazine March 2021 ENG

Page 60

60

Publishing

CHILDREN’S PUBLISHING

The latest news from Children’s Publishing Properties By Rossella Arena The children’s book market is growing and responding well to the pandemic. Now is a good time to launch new products based on successful publishing properties.

Olga the Cloud Baby Puzzle by Ludattica Also, in March, Ludattica will introduce the international publishing and animation hit, The Gruffalo, to the world of educational games in Italy. There will be association and educational games inspired by the original text and images from The Gruffalo books. 100% vegan plasticine, made in Italy it will be packaged with creative games, giving free rein to kids’ imagination and sense of fun, and helping them develop manual skills. In addition to the first four titles, the line will be replenished with new releases throughout 2021.

Children’s publishing is still a sector in turmoil, although it has been weathering the pandemic very well. For this reason it continues to be a lot of interesting activity in the industry. Here are a few highlights from some high-profile and successful publishing properties. The main character from Olga The Cloud, by Nicoletta Costa, and the most beloved monster in the world, The Gruffalo, are the latest stars of Ludattica’s newest releases. Olga The Cloud titles will be released starting in March 2021 and are designed for children from 2 years of age. They range from fun association games designed to develop logic and observation skills, to illustrated puzzles. A series of activity books is devoted to the four seasons: each volume will be accompanied by a logic memo game, allowing children to extend their playful learning activity. Drawing school with Olga The Cloud is a

special activity book with illustrations to be completed with a supplied erasable marker, teaching kids to draw in the style of Nicoletta Costa.

Create and Decorate with plasticine – Gruffalò by Ludattica

The iconic children’s book The Little Prince celebrates the 75th anniversary of its first edition in 2021. For this special occasion, several editorial and product releases are planned in France throughout the year: in April, a series of dedicated anniversary editions by Gallimard, including a reedition of the original manuscript and a 2021-2022 agenda; publisher Fleurus will

Petit Prince collector’s edition by Fleurus


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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