Licensing Magazine March 2021 ENG

Page 62

62

Interview

DARRINGTON PRESS

Critical Role Launches New Publishing Company Darrington Press Critical Role Launches New Publishing Company Darrington Press, with Four Original Games Set for 2021 Release.

Tony Verdini, Senior Manager dell’ufficio Business Development e Partnership Critical Role – team Critical Role is the most popular storydriven and worldbuilding digital media brand in the world. While it started off as a roleplaying game between a group of friends in 2012, Critical Role has since evolved into a multiplatform entertainment phenomenon that has branched out into a variety of shows and endeavors, including the flagship show Critical Role, comic books, animation, live performances, podcasts, fan art, graphic novels, philanthropy through Critical Role Foundation, and more. A passionate and engaged community tunes in each week to watch their favorite storytellers take on new adventures led by veteran voice actor Matthew Mercer and composed of other well-known voice actors Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey and

Liam O’Brien. Engrossed in the stories, characters, and camaraderie, over half a million regular viewers watch every week and hundreds of thousands more per month continue to discover Critical Role for the first time. The great success achieved prompted Critical Role to embark with confidence

on a new adventure: it has recently officially launched a publishing house of board games, the Darrington Press. Darrington Press will feature games in and outside of Exandria, the world conceived by Darrington Press Creative Advisor, Critical Role’s Chief Creative Officer and Game Master, Matthew Mercer. Leading this new business venture is the the Head of Darrington Press, Ivan Van Norman, who has been producing tabletop games and media content for over 10 years as a co-owner of Hunters Entertainment (Alice is Missing, Altered Carbon, Outbreak: Undead), as well as consultant to many other companies, including Wizards of the Coast and Hersch Games (Taboo). Van Norman has danced the line between media and design, working as a producer of board and RPG content for several digital media projects as well as a game producer on Will Wheaton’s “TableTop”. In addition, he served as executive producer of International Tabletop Day. Darrington Press currently has four games set to be released in 2021. The first is Uk’otoa, a tactical game of semicooperative card play. It is already available in the Critical Role online shops


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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