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Fashion & Lifestyle
FASHION
After 2020, Fashion industry moves towards a new future By Andrea De Amicis Covid19 has made 2020 a decidedly difficult year for all sectors but for Fashion. 2021 has also started in a challenging way, so companies must develop new strategies for the future. The State of Fashion 2021 report offers interesting reflections on this. 2020 was an extremely complicated year for all sectors but above all for Fashion. Covid19 has reduced global sales from 15 to 30%. Consumers have changed their habits and moved away from the industry, supply chains have been disrupted, and the year ended with many parts of the world in the throes of a new wave of infections. In the first months of 2021, the same scenario is playing out again and even intensifying, so companies necessarily must focus on constructive action and effective strategies, such as those identified in the The State of Fashion 2021 report.
Gucci Off The Grid Collection
One of the positive trends of the future is sustainability, towards which all companies are increasingly turning, even those in luxury, which are proving to be more resilient during the crisis. In the latest digital edition of the Green Carpet Fashion Awards, fascinating collections were presented such as Upcycled by Miu Miu, with 80 one-piece dresses created from refined, unbranded clothes dating from the 30s through the 70s, sourced from vintage shops and markets around the world. Gucci has chosen recycled, ecological and sustainable materials for its Off The Grid collection, while Pinko
Milano Fashion Week - Women 2021 has drawn on the garments of its old collections, to break them down and recreate new ones. The State of Fashion 2021, the fifth annual report by The Business of Fashion and McKinsey & Company, is dedicated to these and other edifying ideas for the future, identifying ten themes that will guide the Fashion industry in 2021. 1, Living with the Virus reminds you to keep in mind that the future scenario is very uncertain because the movement of Covid19 changes continuously. Businesses need to be flexible and make decisions quickly. Data and analytics will play an important role in helping companies track changes in demand across geographies, categories, channels, and value segments. 2, Diminished Demand underlines that due to the current situation and growing unemployment, the demand for clothing has suffered a sharp decline. Many fashion companies are converting to medicalhealth, home, or goods production in their territory.
