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Trends
AUTOMOTIVE INDUSTRY
CHILDREN LOVE AUTOMOTIVE BRANDS By Alessandra Maccaferri Some of the most varied products for children come from automotive brands. Here is the latest news from some of the industry’s leading brands. A passion for engines can be born at a very young age, especially when it is embodied by well-known and beloved brands. For this reason, many popular automotive brands are thinking more and more about younger fans, creating toys, clothing and accessories inspired by their own products. Here they are some recent examples. For the Lamborghini brand, the company Jamara and K. recently announced two products for younger targets: the Lamborghini Centenario 3in1 ride-on, for children aged six months and over, offers a safe driving experience thanks to its stable and well-designed build. Total comfort is ensured by the seat height (just under 25 cm), the extendable footrests, and the specially designed antitip element on the back of the car. The radiator grille and iron rims are modeled on the original car. The steering wheel handle allows for easy grip; there is a horn and a fold-down trunk under the seat. A height-adjustable push handle with steering function, and ample side protection, ensure that children can be pushed comfortably and safely. Another new product is the Lamborghini Sián FKP 37 build-it-yourself kit in a 1:18 scale. Sián means lightning bolt in Bolognese dialect, a name that references the speed of the vehicle, which reached over 350 km/h: it is the first super sports car powered by a V12 engine with hybrid technology. The kit that honors this icon of engineering and technology has 72 parts and is built by simply joining up the various pieces, without the need for glue or other tools. The toy car’s designs
are an exact reproduction of those on the original’s chassis and bodywork. It is radio controlled, has an ergonomic remote control, and can reach speeds of up to 8 km/h. Lamborghini is also turning its attention to children’s clothing. An important development is the licensing agreement with Danish kid’s clothing specialist KABOOKI, for the production Lamborghini Children’s Apparel by KABOOKI
Lamborghini Children’s Rideable by Jamara e.k.
and distribution of the Automobili Lamborghini line, for children aged 4 to 14. The partnership kicked off with the autumn/winter 2020 collection distributed in Italy, Scandinavia, Germany, Austria, the United Kingdom and the United States. “For the design we wanted an international look that would replicate the details of the cars in the clothes, such as the iconic Y shape, the hexagonal motifs and all the small details that Lamborghini
