Licensing Magazine March 2021 ENG

Page 88

88

Entertainment

RUSSIAN ANIMATION

THE LATEST HITS OF RUSSIAN ANIMATION AT ATF ONLINE + By Rossella Arena Russian animation is having growing global success. At ATF Online+ several Russian animation studios and media holdings presented their latest projects.

co-production of three other animated projects: the brand-new Amazing Cafe about the magical adventures of a little girl called Agatha; the sitcom Tweetville; and the musical series Boo the Cat and the Good Boy.

Russian animation is becoming more popular globally due to its high quality and exciting stories that have captured the hearts of children around the world. In recent years, animation has become the most popular genre of all Russian films released abroad, accounting for around 35-40% of the total box office.

It is particularly popular in Europe, Latin America, and Asia. Many Russian animation studios and media holdings showcased their latest properties at the Asia TV Forum and Market - ATF Online +. Parovoz Animation presented the сomedy and adventure series Spaceport, set in the far future and populated by various species of living beings. The main characters are three outsiders: a human boy, a large alien, and a gruff robot. They spend their time in the intergalactic spaceport, facing constant misadventures and selling healthy fast food. They make common human mistakes, which viewers can relate to, and then deal with the consequences during the episode. The series is still at a development stage, and the company is seeking co-production opportunities. Parovoz Animation is also looking for international partners for the

Among the latest series from Wizart Animation is Backpack, which will be released in 2021. The show is about the adventures of Grisha, a four-year-old child, and her backpack inhabited by various characters: a piece of chalk, a sock, and a robot. Another project from the studio is the comedy series Tin’s Firebots, about a team of firefighting robots and their adventures. Both projects are open to coproduction. The company also presented the animated series The Snow Queen: Keepers of Wonders, a spin-off of the world-famous franchise; as well as: The Snow Queen: Mirrorlands; Sheep and Wizart Animation


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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