Licensing Magazine March 2021 ENG

Page 92

92

Entertainment

SOUTH KOREAN ANIMATION

THE SUCCESS OF SOUTH KOREAN ANIMATED SERIES By Alessandra Maccaferri South Korea continues to make successful animated series which inspire the development of many highly coveted consumer products. Here is the latest news and previews of some of these animation studios. South Korea is extremely active in the animation sector and year after year its productions have grown in number and quality. The well-designed, colorful, and original characters lend themselves to a wide variety of product categories. Here is the latest news from a few of these established case studies. CrazyBird Studio, founded in 2000, manages several IPs from animated series, movies, and webtoons, among others. One of these is Boing: The PlayRanger, an animated preschool series set in Playville playground, where the lion Boing and his friends are city rangers. Through their teamwork they convey important values such as friendship, communication, overcoming difficulties, responsibility, a sense of humor and above all collaboration. After

two seasons of the series The Secret of Supertransformation, a 72-minute feature film, is in the works. The movie is a prequel to the series that tells the story of Boing moving to Playville and starting the academy that made him a super playranger, ready to courageously protect his city.

Tori’s picture diary

Tori Tori, an extremely funny little girl who inspires young viewers to laugh and dream through the exaggerated fantasy world particular to animation. The series is 24 episodes of 11 minutes, in Korean and English language, and will be completed by July 2021. Also starring the same characters, Tori’s picture diary, is a 72 x two-minute episode series planned for a December 2021 delivery. In each episode a short story is told through musical nursery rhymes.

Chatty Tori Tori

Poster of the Animated Feature Film Boing – The secret of Supertransformation

Characters of the Animated Series Boing: The PlayRanger

At the December 2020 online Asia TV Forum & Market (ATF), CrazyBird Studio also announced the production of preschool series Chatty Tori Tori starring

Operating since 2013, Anyzac is a studio specializing in 3D animation and in creating any type of content with the input of a large group of experts. Their first property was the animated series Zombiedumb, where a human girl fights young zombies who gather on Moon Street. Zombiedumb generated two television seasons and lots of consumer products in the apparel and toy categories, such as plush and action figures. Anyzac recently launched the Time Traveler Luke series, where adventure and action save the day. Burdened with a mission as “keeper of the relics,” Luke uses a mysterious elevator to embark on a journey through time in search of his


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Articles inside

Trends

4min
pages 98-99

KAZACHOK Kazachok’s 20th anniversary special

2min
pages 100-101

WHAT’S NEXT

1min
pages 102-104

Events

4min
pages 96-97

SOUTH KOREAN ANIMATION The success of South Korean animated series

4min
pages 92-95

RUSSIAN ANIMATION The latest hits of Russian animation at ATF online

8min
pages 88-91

Focus on

3min
pages 84-85

RUSSIA Russian licensing market is steadily growing despite pandemic

2min
pages 86-87

AUTOMOTIVE Children love utomotive brands

6min
pages 72-75

BRAND EXPERIENCE Innovation in brand experience: digital vs physical spaces

4min
pages 78-79

NEW TECH Retail, new technologies improve sales experience

4min
pages 76-77

SHOPPING MALLS Retail, the new challenges of Shopping Malls

4min
pages 80-81

MARKETING Inclusive marketing: diversity as an added value

3min
pages 82-83

HOMEWARE A new way to stay at home

4min
pages 70-71

FASHION After 2020, Fashion industry moves towards a new future

4min
pages 66-67

Retail

4min
pages 68-69

STORYTELLING Gaming and tv series: how fashion storytelling is changing

4min
pages 64-65

Publishing

4min
pages 60-61

COUNTERFEITING Toy Association continues fight against unsafe, counterfeit toys

2min
page 59

Interview

4min
pages 62-63

TRENDS 2021 Top Toy Trends according to US Toy Association

4min
pages 57-58

RETAIL TRENDS Toys, what’s new in retail

4min
pages 55-56

NEW TOYS Toys of the future

22min
pages 44-54

PLAY AROUND Play Around launches the MeteoHeroes toy line

4min
pages 42-43

THANKYOU Thankyou’s mission

4min
pages 38-41

PHILIP OSBOURNE A talk with Philip Osbourne, kids pop author

10min
pages 12-15

MAURIZIO DISTEFANO LICENSING Maurizio Distefano Licensing never stopped to amaze with cooler proposals

7min
pages 28-31

MATTEL / VICTORIA LICENSING & MARKETING The number one card game UNO® celebrates 50 years

6min
pages 22-25

THE POKÉMON COMPANY INTERNATIONAL An intense programme for the 25th Pokémon anniversary

2min
pages 26-27

SANRIO Important achievements and new goals for Sanrio

6min
pages 18-21

ETS LICENSING 2021 opens with exciting news

11min
pages 32-37

STUDIO 100 MEDIA Future plans of Studio 100

4min
pages 16-17

Cover story

11min
pages 6-11
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