TABLE OF CONTENTS
LOGO: COLOR ............................................................................................ 3 LOGO: BLACK + WHITE .......................................................................... 4 LOGO: ALTERNATE USAGE ...................................................................... 5 LOGO: INCORRECT USAGE ....................................................................... 6 TYPOGRAPHY .......................................................................................... 7 PRINT APPLICATION ............................................................................... 8 WEB APPLICATION .................................................................................. 9 SOCIAL MEDIA APPLICATION .................................................................. 10 CREDITS ................................................................................................... 11
2
LOGO: COLOR
FONT: OSTRICH SANS MEDIUM CMYK #FDB813 CMYK #000000
3
LOGO: BLACK + WHITE
FONT: OSTRICH SANS MEDIUM CMYK #000000
4
LOGO: ALTERNATIVE USAGE
bLACK BACKGROUND: COLOR
bLACK BACKGROUND: WHITE
5
LOGO: INCORRECT USAGE
Do not fill in outline of street sign
Do not REVERSE COLOR IN TYPE TREATMENT
Do not STRETCH HORIZONTALLY
Do not STRETCH VERTICALLY
Do not CHANGE COLOR OF ORIGINAL LOGO
6
TYPOGRAPHY
PRIMARY: OSTRICH SANS SERIF USE FOR HEADERS AND TITLEs IN ADVERTISEMENTS AND PRINT MATERIALS
BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 (!@#$%&.,?:;)
MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 (!@#$%&.,?:;)
Secondary: Lato Use for body copy and general text in advertisements and print materials
LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 (!@#$%&.,?:;)
Free download of both fonts available at fontsquirrel.com
7
PRINT APPLICATION
8
WEB APPLICATION
LOGO appears in the upper lefthand corner of the home page
Selection box turns yellow when mouse hovers over
9
SOCIAL MEDIA USAGE
UPDATE header photo to promote upcoming show USE NEW LOGO AS TWITTER PROFILE PIC
USE NEW LOGO AS FACEBOOK PROFILE PIC
USE NEW LOGO AS YOUTUBE PROFILE PIC
USE YELLOW FROM LOGO AS ACCENT COLOR FOR BUTTONS, TEXT, ETC.
UPDATE HEADER PHOTO TO RECENT CAST / SHOW PIC
10
CREDITS
ACCOUNT EXECUTIVES RAMSEY CAREY & BRIELLE MUNIZZI ART DIRECTORS HALEY LICKISS & BRITTANY TAYLOR LOGO DESIGN BRITTANY TAYLOR SUPERVISING FACULTY LAURENCE MINSKY SUPERVISING STAFF KATIE COLLINS & PAUL TERUEL
STYLE GUIDE DESIGN BRIELLE MUNIZZI CREATED AT COLUMBIA COLLEGE CHICAGO NOVEMBER 2014