Free Street Theater Stylebook

TABLE OF CONTENTS

LOGO: COLOR ............................................................................................ 3 LOGO: BLACK + WHITE .......................................................................... 4 LOGO: ALTERNATE USAGE ...................................................................... 5 LOGO: INCORRECT USAGE ....................................................................... 6 TYPOGRAPHY .......................................................................................... 7 PRINT APPLICATION ............................................................................... 8 WEB APPLICATION .................................................................................. 9 SOCIAL MEDIA APPLICATION .................................................................. 10 CREDITS ................................................................................................... 11

2

LOGO: COLOR

FONT: OSTRICH SANS MEDIUM CMYK #FDB813 CMYK #000000

3

LOGO: BLACK + WHITE

FONT: OSTRICH SANS MEDIUM CMYK #000000

4

LOGO: ALTERNATIVE USAGE

bLACK BACKGROUND: COLOR

bLACK BACKGROUND: WHITE

5

LOGO: INCORRECT USAGE

Do not fill in outline of street sign

Do not REVERSE COLOR IN TYPE TREATMENT

Do not STRETCH HORIZONTALLY

Do not STRETCH VERTICALLY

Do not CHANGE COLOR OF ORIGINAL LOGO

6

TYPOGRAPHY

PRIMARY: OSTRICH SANS SERIF USE FOR HEADERS AND TITLEs IN ADVERTISEMENTS AND PRINT MATERIALS

BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 (!@#$%&.,?:;)

MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 (!@#$%&.,?:;)

Secondary: Lato Use for body copy and general text in advertisements and print materials

LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 (!@#$%&.,?:;)

Free download of both fonts available at fontsquirrel.com

7

PRINT APPLICATION

8

WEB APPLICATION

LOGO appears in the upper lefthand corner of the home page

Selection box turns yellow when mouse hovers over

9

SOCIAL MEDIA USAGE

UPDATE header photo to promote upcoming show USE NEW LOGO AS TWITTER PROFILE PIC

USE NEW LOGO AS FACEBOOK PROFILE PIC

USE NEW LOGO AS YOUTUBE PROFILE PIC

USE YELLOW FROM LOGO AS ACCENT COLOR FOR BUTTONS, TEXT, ETC.

UPDATE HEADER PHOTO TO RECENT CAST / SHOW PIC

10

CREDITS

ACCOUNT EXECUTIVES RAMSEY CAREY & BRIELLE MUNIZZI ART DIRECTORS HALEY LICKISS & BRITTANY TAYLOR LOGO DESIGN BRITTANY TAYLOR SUPERVISING FACULTY LAURENCE MINSKY SUPERVISING STAFF KATIE COLLINS & PAUL TERUEL

STYLE GUIDE DESIGN BRIELLE MUNIZZI CREATED AT COLUMBIA COLLEGE CHICAGO NOVEMBER 2014