2016 SKCDS SUMMER EDITION

MEMBERSHIP

Quarterly SUMMER 2016

VOL 14 / ISSUE 4

inside...

The President’s Message Mariners Event Key Arena Clinic 1111 Har vard Avenue Seattle, WA 98122-4205 206.448.6620 www.skcds.org

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Seattle-King County Dental Society Membership Quarterly Managing Editor: Ms. Sandra R. Anderson Contributors: Mr. Abid Bhatti Dr. Brittany Dean Ms. Jennifer L. Freimund Dr. Michael Spektor

SUMMER 2016 Volume 14, Issue 4

CONTENTS

President’s Message with Dr. Timothy A. Hess ..................................................... 4 SKCDS Mariners’ Night ...................................................................................... 5 Young Dental Directors .....................................................................................6 Publisher: Bill Newcomer, BNC Printing & Graphics, Vancouver, WA Welcome New Members .................................................................................. 9 COMMUNICATIONS COMMITTEE Women In Dentistry ........................................................................................10 Dr. Shane Ness, Chair New Developments with Facebook ..................................................................11 Dr. Victor Barry Find a Dentist ............................................................................................... 13 Dr. Daniel Geare Programming Preview 2016-2017 ..................................................................14 Dr. Derek Hou Dr. Molly McIntosh ADA New Dentist Conference 2016 ................................................................ 17 Dr. Christopher Pickel

SKCDS Spring Happenings ............................................................................. 19 Dr. Oleg Shvartsur Key Arena Clinic: Save the Date ..................................................................... 20 Dr. Douglas Walsh Viewpoints: Let’s Talk Politics .......................................................................... 21 Dr. Judson Werner Al Munk, DDS Exposures ................................................................................. 22 OFFICERS Dr. Timothy A. Hess, President Dr. Judson A. Werner, Past President THANK YOU TO OUR ADVERTISERS Dr. Craig E. Neal, President-elect Dr. Austin Baruffi, Secretary Dr. Lisa M. Egbert, Treasurer Intalere .........................................................................................................2 Keller ~ Rohrback Law Firm ............................................................................. 5 WDIA............................................................................................................. 7 EXECUTIVE COUNCIL Nakanishi ....................................................................................................8 Dr. Noah Letwin, Executive Council 2017 Dr. Megan L. Mulligan, Executive Council 2017 Katharine Christian DMD - Sleep Apnea and Snoring ................................................9 Dr. Ryan M. Fox, Executive Council 2018 Dental Connections ........................................................................................ 9 Dr. James W. Reid, Executive Council 2018 O’Brien Dental Labs ........................................................................................10 Dr. Amanda Spivey, Executive Council 2018 AFTCO ......................................................................................................... 11 Dr. Shane T. Ness, Executive Council 2019 Shikosha Dental Lab....................................................................................... 12 Dr. Kirk E. King, Executive Council 2019 LifeTek..........................................................................................................12 Sleep Apnea and Facial Pain Center ................................................................. 13 Ms. Jennifer Freimund, Executive Director Dental Employment Services ............................................................................ 15 Change of Address: To ensure continued receipt of issues, change of Max Technologies...........................................................................................16 address must be reported to: SKCDS Central Office, 1111 Harvard Ann Durham Attorney at Law ......................................................................... 17 Avenue Seattle, WA 98122-4205, as soon as possible -Home Owners Club .........................................................................................17 206.448.6620. Email: skcds@skcds.com Vern Frickel ..................................................................................................18 Omni Practice Group ...................................................................................... 19 The information in this publication is for the exclusive benefit of SeattleKing County Dental Society members. Neither the Society nor the publisher NORDIC ........................................................................................................ 20 makes any express or implied warranties as to the information herein, Dental Group LLC............................................................................................23 including the contents of any advertising. Opinions in the Quarterly do not Constantine Builders .......................................................................................24 necessarily express the official policies of the Seattle-King County Dental Society, nor the opinions of the editor, unless so stated. Publications of advertising is not an endorsement, qualification, approval or guarantee of either advertisers or product.

For advertising and publishing details, contact: Mr. Bill Newcomer, BNC Printing & Graphics, 503.318.5916, 360.573.1201, bill@bncprinting.com; www.bncprinting.com 2016 SKCDS SUMMER QUARTERLY l 3

The

President’s Message

Timothy A Hess, DDS, MAGD

Positive Dental Energy The last few years have been demoralizing to those of us that are Delta Dental providers. Exceptionally large cuts to reimbursement have hurt the vast majority of us. We are now working longer and harder to keep our heads above water. This financial strain takes is its toll and is very disheartening to our membership. I understand this and the fact is it’s not going to get better.

“According to the Washington State Dental Association, there are 106 dentists for every 100,000 people in King County — well over the national average of 61 dentists per 100,000 people” (Seattle Times, May 28, 2016).

If you are looking for professional happiness, you are not going to find it from an insurance company.

However, not all is bleak for the dentists of Seattle-King County. Many exciting opportunities exist to serve our patients, reinvigorate our morale and perhaps financially stabilize our practices. Newer techniques/therapies exist in dentistry in such areas as sleep apnea, oral medicine, medical billing, CAD/CAM, CBCT and others. I challenge you to look beyond what you are currently doing in dentistry and see if there is a new skill set you could incorporate into your practice. Do not sell yourself short. As a Doctor of Dental Surgery or Doctor of Medical Dentistry, you have a wealth of knowledge and abilities that you probably have not tapped into in a while.

We are very fortunate to live in Seattle-King County as we have access to almost unlimited study clubs and continuing education. The Seattle-King County Dental Society (SKCDS) has paired with many groups including the University of Washington School of Dentistry(UWSoD), Washington Academy of General Dentistry (WAGD) and the Pierce and Snohomish County Dental Societies. The SKCDS has even paired twice with the Spokane Dental Society to offer neurotoxin courses at Eastern Washington University in Spokane. You have many options to increase your knowledge.

4 l 2016 SKCDS SUMMER QUARTERLY

It is easy to put our nose to the grindstone and focus only on our practices. I encourage you to look beyond your castle to keep and engage your SKCDS colleagues. Some of the best relationships I have had in dentistry were developed when I joined a RV Tucker Cast Gold Study Club. Those relationships changed my life. My positive “dental energy” increased exponentially. I learned how to do research with Dr. Chandur Wadhwani. I was reintroduced to the WAGD by Dr. Gary Heyamoto. SKCDS President Dr. Linda Edgar got me involved in organized dentistry by asking me to be her secretary. Sure they made me busy, but they have increased my love of our profession.

My friend, Dr. Paul Hasegawa’s Gnatholgy Study Club has been meeting since graduating from the University of Washington School of Dentistry over 25 years ago. Their members continue to learn, grow and are still enthusiastic about the profession. The Truelove Literature Review groups have been meeting a similar length of time in Tukwila and Bellevue. I admire the commitment of our members not only to their patients but themselves.

I also admire our associate/affiliate/part-time faculty that continue to support the University of Washington School of Dentistry for little compensation. It was good to see that the UWSoD is ranked 5th in the country and 15th in the world! (Quacquarelli Symonds (QS) World University Rankings) Leave the financials to the administration. Don’t let those issues hamper your opportunity to teach and make the UWSoD and profession better. Dr. Steve Albright and other SKCDS part-time faculty will tell you there are few things as rewarding as teaching.

Study club and interaction with other dentists need not cost much or anything.

The SKCDS Membership Meetings are free to all our members. The June 30th Mariners game was a blast with well over 300 SKCDS dentists and spouses attending. I ask you to open your emails from the SKCDS and take advantage our many fun events including the Happy Hours. Plan to join us and stay engaged with your Seattle-King County Dental Society. If you need it, hopefully some of that positive dental energy will give you a boost. If you don’t need it, maybe your positive dental energy can help a young dentist or a disheartened experienced colleague.

Thank you.

Timothy A. Hess, DDS, MAGD Cover Photo: Members enjoyed our first ever Mariners’ game event, June 30.

We Took YOU Out to the Ballgame: SKCDS and the Mariners!

On Thursday, June 30, the Seattle-King County Dental Society welcomed our members to a Mariners game at Safeco Field. Well over 300 of our members and their families joined us for a fun summer evening of BBQ and baseball. Over 50 UW dental students joined in the fun. Check out some of these fun pictures from the evening…

Dr. & Mrs. Steven Albright Dr. Peanut Wai-Pin Hattaway

In addition to the support provided by the Seattle-King County Dental Society, this event was made possible by the generous funding from the American Dental Association, Bank of America and Washington Dentists’ Insurance Agency.

We believe this fun-filled, collegial evening may have been the best attended membership event in SKCDS history. The Executive Council and the Membership Committee would like to have more of these networking, community-building events for our membership. Stay tuned for plans for our next event!

Scott Henderson

Rob Crichton

Members & Students

Dr. Audrey Tatt & Family

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2016 SKCDS SUMMER QUARTERLY l 5

Young Dental Directors at Key Arena

EM: The week of the Clinic was intense, up at 5 in the morning and finishing up at 9 at night. I am telling you; Dr. Parrish is a workhorse, he was always the first up and the last to leave.

Unless you were living under a rock last October, you probably heard about the four-day free clinic held at the Seattle Center’s Key Arena. This was the second year Seattle Center had sponsored the event.

The dental portion of the clinic was a major undertaking unto itself. The young leaders who coordinated all the volunteer dentists were Drs. Brittany Dean and Elissa Maynard.

Drs. Brittany Dean & Elissa Maynard Drs. Dean and Maynard were training with the best. The first year the process was led by the venerable Drs. Jeff Parrish and Mike Karr. Both Drs. Parrish and Karr knew they needed to hand the reins over to some younger volunteers, and they found great people to take on the job.

Both women are graduates of the University of Washington School of Dentistry and both work at community health clinics in their respective counties. Recently, I had the privilege of talking with Drs. Dean and Maynard about their experiences running such a huge event, and what they learned from the process.

EM: You name it. There was plenty of restorative, simple extractions and hygiene to do. However, as patients with more complex cases came through the door it was so nice to be able to connect them with providers who were able to help them with the care they need. Many of the people we saw have fairly complex dental problems. I always think about that when we go to Dental Action Day and speak to our legislators about mid-level providers and access to care. When you look at the population that needs help, the needs often require a clinician with more experience. Working in community health in a rural county, I see the same issues arise. Being able to walk the patient over to an oral surgeon who can help them with their complex extractions was a pleasure, because for those with limited funds it can often be quite a challenge to find a place to be seen.

What kinds of oral health issues were most commonly seen?

What was your favorite part of the experience?

EM: I thought Julia Colson and the rest of the Key Arena staff did an exceptional job working with the different groups of volunteers. Overall, it was very well organized. My goal was that patients and volunteers would walk away feeling like it was a great experience, and the feedback we received indicated Can you tell us, briefly, what attracted you to volunteering with the that was the case. It felt like a win.

Seattle Center at the Seattle-King County Clinic?

BD: I got involved as a volunteer dentist last year because it seemed like such a monumental event for the community. I just knew I had to be involved.

I had secretly hoped that I could be involved in a bigger role in the future and then Bracken (WSDA Executive Director) invited me to be a part of the leadership team. I love the challenges and high stakes that come with an event like this and getting to work with my dental colleagues and provide care to needy patients was a win-win-win. I will say that the level of organization and detail that goes into pulling off this event was way beyond my expertise.

The team that is in place is nothing short of magical. Such an honor to be working with and learning from this group.

EM: I have always been interested in doing dentistry just to help others, free of financial and insurance concerns. It’s just a joy to be able to help people in such a meaningful way. I’ve always imagined that in my career I’d be doing this type of work so I thought it would be a wonderful experience to learn from Dr. Parrish and Dr. Karr how the pros do it. Plus, Brittany Dean was doing it so I knew it’d be great.

BD: I love the team that we worked with. That extends beyond the leadership. It is a really cool thing to see dentists and their staff coming together to take care of patients. Everyone is excited about being there and just getting to help people. The teamwork is incredible.

What would you tell dentists who might be thinking about volunteering in the future?

BD: Definitely do it. If you plan early, it is not an issue to reschedule patients and it is a really neat thing to do with your office team. Everyone I know who has been involved has been very happy that they did.

EM: I think that they would walk back into their regular practice Monday morning feeling re-invigorated. Service work is so good for that.

Are you both involved in organized dentistry in your respective counties?

EM: Yes, I am the President of Lewis County Dental Society. In small counties, we rope the young dentists into this role so here I am! Joking aside, it is great The clinic is a huge project and you volunteered your time for much to be involved and included in organized dentistry early in my career. With more than just the actual event weekend. How many hours do you all of the changes affecting dentistry and healthcare in general, it’s important think you contributed in total? to me to be at the table to help shape the profession and make it the best it can be.

BD: Good question. Maybe 100?

6 l 2016 SKCDS SUMMER QUARTERLY

BD: I attend the Snohomish County Dental Society meetings regularly, but I am more involved nationally at the moment. I am on the ADA New Dentist Committee, and I am also a delegate to the ADA House for Washington State.

BD: I called in a lot of favors to get volunteers at the clinic when we were getting the final numbers in place. I was able to contact a lot of people that I knew because we have worked together through organized dentistry. Because of my experience with ASDA, I was able to partner with How did organized dentistry play a role in the the UW chapter to promote the clinic and get success of the clinic? students involved. I also used channels through the SKCDS New Dentist Committee and through AGD to EM: It was huge. It helped us be able to get the promote the clinic. Having been active in word out to all of our peers to make the event organized dentistry, I knew the right people to a success. There was so much support and contact. background work to make it all happen and much of it stemmed from the relationships that What would you tell other young dentists about organized dentistry creates. Special thanks to the value of volunteering and providing charity Bracken and Anne for being on the floor with care in our communities? us on multiple days. Big thanks to Sandra Anderson, Jennifer Freimund and Becky Williams EM: There are so many demands on our time of Seattle-King County Dental Society for all of right now, new homes, school debt, new jobs and your help. You were awesome. It was a great team growing families. When I can, I carve out the time effort. I think that being able to put on events like for these events. I think, for me, it helps me to be this builds goodwill in our communities. It shows more fulfilled. that we as a profession care and are willing to work, even when it’s for free, to help solve the BD: I think many of us went into dentistry because problems of our community. we want to help people. Volunteering is a great reminder of all the good that dentistry can do.

WA S H I N G T O N

DENTISTS’

A college instructor once told me that you can’t wait until a good time in your life to start volunteering; you just make it a practice of your life, whatever life stage you are in. Through college, dental school and now in the “real world,” I have tried to follow that advice.

SKCDS wants to recognize and thank all of our volunteers who generously gave their time. There were approximately 1,019 dental volunteers from all over the state, and we provided $1.7 million worth of care. Over 2,130 patients were seen.

It was a success, and we could not have done it without the generosity of our members.

See page 20 for more iinformation on participating in 2016.

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Members of SKCDS are encouraged to invite non-member dentists who are practicing in King County to join the Dental Society. A quick call to the WSDA Office at 206.448.1914 is all that is needed for them to apply for membership at all three levels: Seattle-King County Dental Society, Washington State Dental Association and the American Dental Association.

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WOMEN IN DENTISTRY SOCIAL EVENT COMING SOON! Women dentists, save the date! You will not want to miss our third annual Women in Dentistry event on Saturday, September 10th from 9:00 – 11:00 AM. This year we will be collaborating with Project Cool, a program of the Seattle-King County Coalition on Homelessness. This program provides much-needed supplies of all kinds to elementary school students every September.

For over 24 years, Project Cool has helped more than 23,000 homeless students be ready for the first day of school. They provide backpacks fully stocked with school supplies, hygiene items and things that kids will need for school success. As you know, daily brushing and flossing are essential health habits that every kid needs. We will be assembling oral hygiene kits for kids. These kits will be added to the backpacks given to homeless youth. What a great way to spend a morning; visit with other women dentists and help those in need! The event will be held at the Columbia City Church of Hope in South Seattle. This is the auxiliary office and storage space of Project Cool.

Light brunch will be served. All SKCDS women are welcome – retirees, practicing dentists and

dental students! Bring a dentist friend and introduce them to SKCDS! There is no charge for this event, but you must register in advance by contacting SKCDS at 206.448.6620 or at skcds@skcds.com.

We look forward to seeing you there!

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Important New Developments with Facebook Recently, Facebook announced another change to take this concept a step further. Now they are It should be no surprise that the largest social going to track how long you interact with an armedia site on the planet continues to change and ticle or piece of content after leaving Facebook. innovate at a rapid pace. It has been very interesting By monitoring engagement time it gives them to monitor recent developments, and understand additional insight into what a particular user likes to read and see in their newsfeed. their impact on dental practice marketing.

Facebook’s push to get publishers using their new tool “Instant Articles” which means more content is being published behind Facebook’s wall and less on other sites. Essentially they are trying to keep people within the walls of Facebook and not link to external websites, thereby leaving Facebook during that browsing session.

Facebook Newsfeed Algorithm: How to get seen Last year Facebook announced they would be making a change to the newsfeed algorithm so that they could better deliver relevant content to their users. They started to track what a user was engaging with (likes and comments) and then gave higher relevance to similar stories being in someone’s newsfeed. What this means is if someone has liked or commented on a post from your practice they would be more likely to see your posts again in the future. Facebook is essentially trying to understand your interests and match those topics with what would be shown to you in the future. This is similar to internet radio stations like Pandora that learn what you like and attempt to give you more of what you like over time.

For now, it’s important for your practice to take note of the changes and be sure that your blogs and other social media posts are engaging and targeting specifically to your audience.

By Ian McNickle, MBA

This data is currently being collected on Facebook’s new “Instant Articles” as well as articles that open in the Facebook application on mobile devices.

What does this mean for your practice?

Relevant and engaging content is more important than ever! If a Facebook user clicks on your content and immediately bounces right back to Facebook without taking much time to read the content, then this could negatively impact your visibility in the future. On the other hand, if a user goes to your page and takes the time to read the entire article, then you’re likely to rank higher in the newsfeed.

The interesting thing to note is that although this information is valuable to track user engagement and relevant content, it’s also part of

New Search Feature: Is Facebook trying to be like Google?

Recently Facebook started testing a new service called “Local Search.” Local Search allows a visitor to search for businesses near them and see results on a map with detailed information about the business displayed on the search results page.

Facebook hasn’t done much to announce this new service yet and in fact has said they don’t plan to use this site as an entry point for traffic. Think of it more as a value add to the user already on Facebook; however, some industry experts speculate that this is a direct attempt to siphon (continued on page 12)

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(continued from page 11) search traffic away from Google and other search engines.

Although the service isn’t ready for rollout just yet, there are some interesting things to keep in mind.

1) With Facebook thinking along the lines of search, now is a good time to update your practice page on Facebook current with the most complete contact information (phone, address, website, photos, videos, etc.). If Facebook search does materialize, you’ll want to be ahead of the curve by having your page ready.

2) Facebook reviews might carry more weight in the future.

Currently Facebook reviews don’t have much impact on your search results within the site. However, it remains to be seen whether or not this will change in the future. If Facebook rolls this out similar to Google and Yelp, then reviews will

12 l 2016 SKCDS SUMMER QUARTERLY

carry a lot of weight in the ranking of search results within their site. When you consider that most consumers place as much value on online reviews as they do with word of mouth, it seems likely that reviews on Facebook will become more critical in the future.

No one knows for sure whether or not this new service will make it past the testing phase, but the implications of the testing of this service means changes might be on the horizon for Facebook.

If you have questions about social media or online marketing please contact Sasha Thompson at WEO Media for a consultation to learn more about the latest industry trends and strategies. The consultation is FREE for SKCDS members. Please email Sasha at: sasha@weomedia.com.

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FIND A DENTIST: A Tripartite Member Benefit As we are preparing our Members’ Directory for next year, here at the Seattle-King County Dental Society, we ask you to update your information with us, so correct information can be published in the next issue and on our website.

Why update this information?

SKCDS website’s Find A Dentist button links to ADA’s Mouth Healthy page, which is an online tool for people looking for dentists in a specific area. This information is extracted from ADA’s database; therefore, missing or inaccurate information affects your potential patients’ experience, your practice’s exposure (not only on a local level, but on state and national level) and eventually, your practice’s bottom line.

What information shows up?

Your name, phone number, picture, website address and physical address (with the ability to map directions). Additional information is not required; however the more you add, it gives patients a snapshot of your specialty, education, experience and ways you accept payments. Again, updating your information with us makes your practice stand out and leaves a good first impression. Find A Dentist is one of the most used links on our website, and we would like to make sure that its use maximizes your business by making your practice easy to find while making your potential patients’ experience more user-friendly.

How to update your information?

You can update your information yourself by following these steps: 1. Log in to ADA.org; 2. Select “Member Benefits;” 3. Select “Find A Dentist;” 4. Enter the missing information or change existing information.

Once you update your information with the ADA, it is automatically updated with WSDA and SKCDS. You can always contact the Central Office at skcds@skcds.com, or by calling 206.448.6620 and we would be happy to help. Update your contact information with SKCDS today!

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Dr. Edward Swift

Dr. Mark Murphy

Dr. Dale Sorenson

SKCDS members know that we are always working to offer quality continuing education at very affordable prices. The coming year is no different, and we think you will be very pleased! At press time, we are still putting together the details of some of our 2016-2017 classes. The following is a list of co-sponsored classes SKCDS will be offering with our partner organizations. Plan ahead to save money! You will want to take advantage of the chance to earn seven credits at one all-day CDE session. Besides great education, you will enjoy a vendor fair, continental breakfast, lunch and visiting dental friends from all over Western Washington. We will be co-sponsoring three classes with our community partners: the University of Washington, Pierce County Dental Society, the Washington AGD and the Snohomish County Dental Society.

dentistry.He also maintains a part-time intramural practice devoted to restorative and esthetic dentistry.

behavior that patients often exhibit. You will learn to: broaden the understanding of managing forces on the stomatognathic system; strengthen your understanding of treatment options; choose behaviors and communications that support better patient education and choice; develop a more curiosity inducing new patient examination experience; and help patients understand the true role of dental ‘insurance.’ The second half of the day will feature Dale Sorenson, DDS. Dr. Sorenson will present “Considerations in Achieving Exquisite Restorative Dentistry: Preparations & Provisionalization.” For dentists, proper preparation design and technique is essential in order to have esthetic, biocompatible and optimum-fitting restorations. How can we make our preparations more predictable and consistent? What are the elements or components that need to be addressed in order to achieve our objective?

A detailed step-by-step rationale and systematic protocol for successful and consistent anterior tooth preparations will be examined.

Armamentarium and selection of proper burs and diamonds, critical to achieving success, will also be covered. What role do provisionals play in the restorative process? How important are they? It would seem they are merely a necessary evil; however, could they serve a much higher purpose? Do they allow us the opportunity to extract vital and important information that ultimately determines our success or failure? An in-depth look into the provisionalization process will reveal the numerous assets that excellence in provisionalization provides in our restorative procedures, especially when it comes to anterior esthetics.

On October 7, 2016, we will join forces with the Pierce County Dental Society and UW to bring Dr. Edward Swift to the Puget Sound area. The class will be held at the Emerald Queen Conference Center. Dr. Swift will be talking about “Untangling the Confusion of Today’s Restorative Materials.”

Dr. Edward Swift received his DMD from the Medical University of South Carolina and a master’s degree in Operative Dentistry from the University of Iowa. He practiced general dentistry for several years, and has taught at the University of Mississippi and the University of Iowa. He is Associate Dean for Education at the University of North Carolina School of Dentistry, Chapel Hill.

Dr. Swift is actively involved in dental materials research, particularly in the area of dentin bonding and other aspects of adhesive and esthetic 14 l 2016 SKCDS SUMMER QUARTERLY

Also in October, we will collaborate with Bank of America Practice Solutions to offer our fourth annual Practice Transitions Seminar. This popular event gives members a chance to consider the particular details around selling their practices and moving into the next stage of their life. This event will take place in the morning and will offer four CDE credits. The date and location will be forthcoming.

On March 10, 2017, we collaborate with the Snohomish Dental Society to bring the Pankey Institute to Seattle! Two of the Pankey Institute’s most respected speakers will be joining us for a day of great dental education. Mark Murphy, DDS, FAGD, will be speaking on “Simplifying and Selling the Complex Case; Moving Past Insurance Entitlement.” This evidence based overview of occlusion, differential diagnosis, treatment planning and materials, will emphasize how to apply risk assessment and make predictable decisions about complex restorative cases. The focus will be on developing skills that you can put to use right away, in planning and restoring cases for your patients. Dr. Murphy will also help you get more patients to want better health and be more successful. By utilizing excellent communication skills, patients will say “yes” more often to you and then to your treatment plans. He will demonstrate how to improve the educational value of the examination experience and overcome the insurance entitlement

(continued on page 15)

(continued from page 15) Dr. Mark T. Murphy is the Principal of Funktional, Tracker and lead faculty for Clinical Education at Microdental. He serves on the adjunct faculty at the University of Detroit Mercy and the Pankey Institute where he also served on the Board of Directors. He practices general dentistry on a limited basis in Rochester, Michigan and lectures internationally on leadership, practice management, communication, case acceptance, planning, occlusion and TMD. Dr. Dale Sorenson attended Wabash College, and he received his DDS degree from the Indiana University School of Dentistry. Since 2012, he has served as the Director of Essentials Education at the Pankey Institute. In addition, he was recently awarded the designation of Pankey Scholar. He is a member of the Northeast Regional Board of Dental Examiners and served 9 years on the Indiana State Board of Dentistry. He was a Director of the L.D. Pankey Foundation and is a past president of the Pankey Alumni Association. He was recently inducted into the American Academy of Restorative Dentistry and is an active member of the American Academy of Fixed Prosthodontics, American Equilibration Society, Fellow in the American College of Dentists, Fellow in the Pierre Fauchard Academy and the ADA. He is a recognized speaker and educator and has lectured throughout the United States and Canada.

On May 12, 2017, we will partner with the Washington AGD for the 15th annual William Howard Memorial Lecture. Our speaker will be Dr. Stanley Malamed. Dr. Malamed’s presentation is titled “10 Minutes to Save a Life: Emergency Medicine in Dentistry.” Life-threatening emergencies can occur anytime, anywhere and to anyone.

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occur within the confines of the dental office due to the increased level of stress that is so often present. In this course, Dr. Malamed will discuss the areas, which are considered vital to a proper understanding of emergency medicine: prevention, preparation, recognition and management The first session will include a discussion of preparation involving the office and staff and includes a thorough review of the office emergency kit (drugs and equipment). The second half will include the recognition and management of specific emergencies, and include the management of unconsciousness, respiratory distress, seizures, drug-related emergencies and chest pain, including cardiac arrest and use of the AED. This course is designed for all members of the dental office staff, not just the doctor and chair side personnel. Situations discussed here can happen outside of the dental environment as well as in the office. Everyone should be prepared!

Dr. Malamed, a dentist anesthesiologist, graduated from the New York University College of Dentistry in 1969 and then completed a residency in

anesthesiology at Montefiore Hospital and Medical Center in the Bronx, New York. In 1973, he joined the faculty of the University of Southern California School of Dentistry, in Los Angeles, where he is Emeritus Professor of Dentistry. Dr. Malamed is a Diplomate of the American Dental Board of Anesthesiology, as well as a recipient of the Heidebrink Award from the American Dental Society of Anesthesiology and the Horace Wells Award from the International Federation of Dental Anesthesia Societies. Dr. Malamed has authored more than 160 scientific papers and 17 chapters in various medical and dental journals and textbooks in the areas of physical evaluation, emergency medicine, local anesthesia, sedation and general anesthesia. In addition, Dr. Malamed is the author of three widely used textbooks. In his spare time, Dr. Malamed is an avid runner, exercise enthusiast, and admits an addiction to the New York Times crossword puzzle, which he has done daily since his freshman year in dental school.

Registration begins in September and can be done through our website, skcds.org, or by calling our office at 206.448.6620.

               ♦           

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425-246-1324 for inquiries.

2016 SKCDS SUMMER QUARTERLY l 15

16 l 2016 SKCDS SUMMER QUARTERLY

The 2016 New Dentist Conference at ADA Is Hot

By Dr. Brittany Dean The New Dentist Conference (NDC) will be held with the ADA annual meeting in Denver, Colorado, October 20-22.

That means if you join me in Denver, you can experience all the benefits of both meetings.

New Dentist Conference highlights include an exclusive CE track designed by new dentists, for new dentists. Our intimate sessions allow you to interact with renowned speakers live. You’ll also get a ticket to the New Dentist Reception at Wynkoop Brewing Company. One of my favorite parts of the NDC is that you get to connect and reconnect with new dentists from your area or across the country. Like last year, we’ll have networking opportunities during Leadership Day as well as inside our exclusive New Dentist Lounge.

As always, the ADA Annual Meeting will offer an exhibit hall with more than 400 vendors and numerous CE opportunities. There are an additional 300 CE courses to choose from. Don’t miss Malala Yousafzaiin the Distinguished Speakers Series. And, since we’ll be in Denver (where they get more than 300 days of sunshine a year!), we’ll enjoy a Mountain Mixer to relax and enjoy a wide selection of craft beer, included in the cost of your registration.

Registration for the New Dentist Conference is only $350 and includes registration to the ADA Annual Meeting. Please contact me, Brittany Dean, your ADA District 11 Representative to the New Dentist Committee, with any questions- BrittanyDeanDDS@gmail.com. I look forward to seeing you in Denver!

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Spring is busy at SKCDS! Our third annual Cheers with Peers event, sponsored by Bank of America Practice Solutions, was held in early June. About 20 young dentists gathered at SKCDS for a casual evening with catering from Snout & Co. The annual Pacific Northwest Dental Conference was great, and there was a good turnout for the fundraising event for Representative Michelle Caldier, DDS.

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Key Arena Clinic: Mark your Calendar!

Past participants have spoken highly of the wonderful experience they had and how easy it was to volunteer. Registration for volunteers is now open. Go to seattlecenter.org/skcclinic to register now and find more information about the event.

This year, there will be 100 dental chairs on the Key Arena floor offering a variety of dental services.

We need several hundred dental volunteers for the four days of the Clinic—held from Thursday, October 27th to Sunday, October 30th. You can volunteer for one day or several days— The Seattle Center announced that they have it is your choice. Please consider volunteering AND bringing your entire dental team along to decided to hold a third free, community clinic on participate.

October 27-30, 2016 in Key Arena. The responses from partners, volunteers, patients and the Please join us for this highly visible (the dental treatment floor made the front page of the Seattle Times community-at-large to the 2014 and 2015 clinics for two years in a row) and important event. Use it as a team building exercise and bring your team. were universally positive, and the outcomes were We welcome dental assistants and dental hygienists as well! greater than they imagined. Over the past two years, with your help, this clinic has provided $6.1M in dental, vision and medical care to 7,400 people in need from our community. Along with the 317 unique volunteers who have registered in the past few years the Seattle Center hopes to provide an additional $3.5M in care to 4,000 patients this year. Please join us in serving our neighbors.

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Viewpoint: Let’s Talk Politics

By Dr. Michael Spektor

The lifeblood of legislators is money. Without it, they don’t get elected. The cost of elections keeps rising every year, especially in key districts.

In 2014, around $4 billion was spent nationally on elections, and that was not even a presidential election year. (In 2012, the total was more than $6 billion, double what it was in 2002.)

The hue and cry about election reform is certainly not without merit, but the Supreme Court pretty much assured that costs will continue to escalate by ruling that campaign donations are a form of free speech which limits allowable donation restrictions.

To put this in context, Americans spent $83 billion “Congress shall make no law…..abridging the on beer sales in 2013 and $69 billion on lottery right of the people…. to petition the government tickets in 2012. Currently, they spend $6 billion on potato chips alone. Perhaps elections really are for redress of grievances.”

— First Amendment to the Constitution of the a bargain for keeping a free society.

United States (Bill of Rights) 1791 State law allows a maximum contribution of One could argue that the first amendment to $2,000 per election cycle ($1,000 for the our Constitution acknowledging freedom of primary and $1,000 for the general election) to religion, free speech, free press, and the right to an individual. In addition, each party has a fund peaceable assembly are the bedrock of our for state representatives and senators that has no democracy, but the right to petition the limits. The problem with these funds is that government is just as fundamental to our republic they are spent at the discretion of the parties. as a means of protecting and encouraging public DentPAC can also do independent expenditures participation in government. In a vibrant democracy, for a candidate. This type of contribution usually lobbying, letter writing, email campaigns, involves voter contact through a flyer, phone call, and the like — all public discussion of the issues or television ad that supports an issue favored by designed to spur government action — qualify a collection of PACs. It is a legal requirement that an individual’s campaign cannot have any prior under the petition clause. knowledge of a contribution such as this.

This is not meant to be a civics lesson, but rather a call to action to make sure that our This system has served the dental profession very profession takes advantage of this freedom. The well over the years. The one component that Government Affairs Committee advises the WSDA has been lacking, however, is the ability of our Board of Directors of the issues and concerns that member dentists to support candidates with need to be raised in the state legislature and a individual contributions. legislative agenda is then approved by the House of Delegates. The WSDA lobbyists, along with Most state legislators are very close to the voters informed and concerned individual member in their districts. If you ask them, pounding the dentists, carry the message to Olympia and our pavement is a huge part of their success. In fact, if they ignore their constituents very much, they state legislators. likely won’t get reelected, so PAC money only goes In order to help facilitate these discussions, we so far. This means that dentists who live or work have DentPAC. DentPAC’s main purpose is to create in their district and also help raise money for those relationships with state legislators in every district candidates have more access to the legislator than and to raise and distribute contributions to them. a member who does not. This access and a willing

ear are critical when we are asking for a vote or help with one of our issues.

This summer, the DentPAC board will identify key races that may affect how the Legislature will view our issues next session. We will be calling upon our members to help support fundraising efforts on behalf of these legislators. This mission is critical for us to be effective citizen lobbyists. We are the experts on the oral health of our patients and, by extension, how this affects their general health.

Fundraising is one way that we can assure that a legislator will at least listen to us. So when we call upon you to help us with a contribution, we hope you will answer the call. It is too late to lament after the fact. Our opponents know how this works, and they will not be on the sidelines.

Please put aside any negative feelings you may have about politics or politicians and understand that the state decides how we are allowed to practice our profession. It is up to each of us individually to make sure that our voices are heard. After all, it is our constitutional right to do so.

Editor’s Note: Seattle-King County Dental Society will be holding its second GLAD (Grassroots Legislative Advocacy for Dentistry) in November 2016. Plan to attend and learn how you can reach out to your legislators and protect your profession.

Dr. Spektor is chair of the DentPAC board of directors, a position he has held since 2011. He maintains a periodontal practice in Bellevue. This article previously appeared on the WSDA Source.

Dr. Spektor received his Doctorate in Dentistry from the University of Illinois School of Dentistry.

He completed a hospital residency at Illinois Masonic Medical Center in Chicago, practiced general dentistry, and later received his Periodontics degree at the University of Washington.

He taught periodontics for 22 years at the University of Washington Dental School, all while maintaining his private practice periodontal practice in Bellevue, Washington. Dr. Spektor was past Editor of The Seattle King County Dental Society publication.

He is also the Past President of Alpha Omega International Dental Fraternity. He is currently Chair of Washington State DentPac.

2016 SKCDS SUMMER QUARTERLY l 21

Anything Exciting Happen Today?

By Al Munk DDS I came home after work the other day, after a typical day in Ballard and was just beginning to decompress when out of the blue, my wife asked me if anything exciting happened today. I am not easily stunned, but this one stunned me. I was speechless as if she had struck me with a Taser, as in fact she figuratively did. This has been my response more than once during our long relationship as I sit there mute in front of my wife, much to her dismay, in response to another astounding proclamation from her lips. She seldom understands my silence, for, in her world, there is a proper answer to every question, in fact a long answer. My brain works a little differently than hers, evidently. There is little doubt of that.

EXPOSURES

What prompted my imitation of the Sphinx was the notion that anything exciting that happens around the dental office should seldom be repeated in mixed company, in fact should likely never be repeated period. The kind of excitement that happens when a root tip breaks or a patient throws up on your hand is best forgotten at the moment, and certainly not brought up at dinnertime for another round of discussion. I long for, day after day, boredom around the dental office. Please give me no more separated endodontic instruments or crying dental assistants. Let the memory of the blocked suction line and exploding compressor forever fade from my short term memory.

There have been a few exciting things that have happened around the dental office, but once again, are not topics for dinnertime discussion. These have happened to me and a few pals of mine over the years and can even bring a smile to my face, though they occurred years ago. Dentists are, after all, people and are subject to the foils and foibles that beset all other foolish denizens of this planet.

location was the dental chair. Now the modern dental chair is a sturdy steed and will likely sustain two average sized bodies at rest. However, design parameters were exceeded in this instance and note to self—dental chairs are not bolted to the floor. Mr. Pelton Crane failed to allow for oscillations of this magnitude and unfortunately the ship capsized in heavy seas.

There were casualties— the patient sustained a fractured wrist. A late night trip to the ER took care of this. Luckily, no other patients were encountered along the way, a situation which would only have added to the excitement of the evening.

An exciting thing that happened to me once involved a patient’s hair. I reached across the patient as I do a hundred times per day. I was reaching for something behind the patient’s head and evidently, my watchband snagged on the patient’s hair. I perfectly lifted this patch of artificial turf cleanly off the patient’s head. This is a situation in which one does not often find oneself. Poised in mid-air, large blonde wig dangling from one’s watchband and dental patient recoiling in horror in front of me. And I still didn’t have the bottle of acrylic I was reaching for. What to do? These are life situations your mother didn’t teach you about and even dental school lacks a department for dealing with this deportment.

So I hope you begin to see my difficulty in relaying to my wife, the exciting and tragic affairs that befall us one and all. As the ad says, “what happens in Vegas, stays in Vegas.” Good words to live by when it comes to the dental office which takes up such a large part of our lives. I hope you are not as stunned as I was when this inevitable question comes up from your significant other.

The WSDA has taken upon itself to be our conscience and parent, forbidding us from fooling around with our patients in any romantic or sexual way. This is probably a good thing as there is plenty of trouble to be had with interactions outside the office, let alone mixing in any in-house relationships. But this was not always so. In fact, for eons, for those of the romantic persuasion, the patient pool has been fair game in the pursuit of pleasure and companionship. Years ago, one particularly amorous pal of mine was engaging in a love tryst with one That’s all for now from Ballard. of his patients. The setting was his dental office after hours and the specific

The views expressed are those of the writer and do not necessarily reflect the opinion or official policy of the Seattle-King County Dental Society.

22 l 2016 SKCDS SUMMER QUARTERLY

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