Summer 2013

MEMBERSHIP

Quarterly SUMMER 2013

VOL 11 / ISSUE 4

inside...

Dr. Christy Kirchner: An Evolution of Involvement 2013 - 2014 Membership Meetings Boot Camp 2013 2201 Sixth Ave. Suite 1210 Seattle, WA 98121-1831 206-448-6620 www.skcds.org

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Seattle-King County Dental Society Membership Quarterly Managing Editor: Ms. Sandra R. Anderson Contributors: Ms. Krystal A. Bishop Ms. Jennifer L. Freimund Dr. Gary E. Heyamoto Dr. Alan M. Munk

SUMMER 2013 Volume 11, Issue 4

CONTENTS

President’s Page with Dr. Rick Taylor .............................................................. 4 10 Things The ADA Did For You This Year ........................................................... 4 Happenings in our Dental Community .............................................................. 5 Publisher: Bill Newcomer, BNC Printing & Graphics, Vancouver, WA 2013-2014 Membership Meetings.................................................................. 6 COMMUNICATIONS COMMITTEE Dr. Christy Kircher: An Evolution of Involvement.................................................... 7 Dr. Victor Barry, Chair

Your Foundation at Work................................................................................. 8 Dr. Gary Heyamoto Dr. Thomas Dodson.......................................................................................... 8 Dr. Dan Middaugh Signing Day.................................................................................................... 9 Dr. Gregory Ogata Dr. Christopher Pickel

Welcome New Members ...............................................................................11 Dr. Douglas Walsh Pay it Forward...............................................................................................12 Dr. Judson Werner Boot Camp 2013.......................................................................................... 13 Dr. Leah Worstman Tech Corner................................................................................................. 14 OFFICERS Military Dentists’ AEGD Program...................................................................... 16 Dr. Rick Taylor, President SKCDS Job Board.......................................................................................... 19 Dr. Audrey K. Tatt, President-elect Cheers to a Great year of Happy Hour Gatherings............................................. 19 Dr. Princy S. Rekhi, Past president Dr. Timothy A. Hess, Treasurer Exposures with Dr. Al Munk ............................................................................ 22 Dr. Megan L. Mulligan, Secretary THANK YOU TO OUR ADVERTISERS Ms. Jennifer L. Freimund, Executive Director Nakanishi.................................................................................................2 EXECUTIVE COUNCIL 0’Brien Dental Labs, Inc. ................................................................................. 5 Dr. Amrit K. Burn, Executive Council 2014 Ann J. Durham Attorney at Law ........................................................................ 8 Dr. Noah Letwin, Executive Council 2014 Seattle Institute of Dental Impantology ............................................................ 8 Dr. Michelle Caldier, Executive Council 2015 Dr. James W. Reid, Executive Council 2015 Dental Professionals ..................................................................................... 10 Dr. Joseph A. Schneider, Executive Council 2015 NORDIC ...................................................................................................... 10 Dr. Shane Ness, Executive Council 2016 Dr. Joe Schneider, The Guest Dentist ............................................................... 10 Dr. Kim Winton, Executive Council 2016 Pacific Continental Bank .................................................................................11 Sleep Apnea and Facial Pain Center ............................................................... 12 Change of Address: To ensure continued receipt of issues, change of address must be reported to: SKCDS Central Office, 2201 6th Ave., Max Technologies ....................................................................................... 15 Suite 1210, Seattle, WA 98121, as soon as possible -Medical Dental Building .............................................................................. 16 (206) 448-6620. Email: skcds@skcds.com Dental Group ................................................................................................. 17 The information in this publication is for the exclusive benefit of SeattleWDIA .......................................................................................................... 18 King County Dental Society members. Neither the Society nor the Dr. Dennis Kuplan CPA ................................................................................. 18 publisher makes any express or implied warranties as to the information herein, including the contents of any advertising. Opinions in the Quarterly Dental Employment Services .......................................................................... 19 do not necessarily express the official policies of the Seattle-King County AFTCO ........................................................................................................ 20 Dental Society, nor the opinions of the editor, unless so stated.

DP, Incorporated ............................................................................................ 20 For advertising and publishing details, contact: Mr. Bill Newcomer, Classified Advertising .................................................................................. 21 BNC Printing & Graphics, (503) 318-5916, (360) 573-1201, Home Owners Club ...................................................................................... 21 bill@bncprinting.com; www.bncprinting.com Robert L. Horchover Sleep Apnea & Snoring ...................................................... 21 Photo credits: Sandra Anderson 12th Man................................................................................................... 23 Constantine Builders ..................................................................................... 24 2013 SKCDS SUMMER QUARTERLY l 3

The

President’s Message

Dr. Rick Taylor

Get Involved!

student debt, practice debt and business issues are just a few of the things that can occupy our time and often require immediate action, delaying our ability to address long term planning.

I suggest that involvement, whether through advocacy, teaching, learning, donating services or volunteering, is an important strategy to ensure the long term success of dentistry as a profession.

There are many avenues for you to get involved.

Membership in the ADA (and through tripartite the WSDA and SKCDS) is the most basic. When I graduated from dental school, membership was assumed. Everyone joined – it was expected by our peers and patients alike. Those who wished to advertise (thought of as unethical at the time) were not allowed to join, which put a certain taint on non-membership. Times change.

Incentives and disincentives change. The need to speak with a collective voice for dentistry does not change and membership in the Society is the best way to achieve the power of numbers. It is not the only way, but again, I think that it is the most basic way, and the most effective.

Those reading this are perhaps not the target audience, but perhaps you know a colleague who is not a member – someone who would join or I would first like to thank Dr. Princy Rekhi rejoin if encouraged. for his outstanding leadership as President of the Society over the last year. In this call for Volunteer to be a SKCDS Ambassador or ask to getting involved, he is an example for active be on the Membership Committee. We are all in involvement, working for the betterment of the this together - whatever your interest, please get profession throughout his entire professional involved! career.

His leadership through a tumultuous year was excellent and set the Society up well for the future. I hope that I can achieve the same, principally by trying to position the Society well to face future challenges, particularly those anticipated from third party payers and from those who wish to dilute the dentist’s responsibility in health care treatment.

Involvement of all dentists is crucial to our future. If we do not advocate en masse for the ideals that define dentistry, we risk losing the respect and status that has historically been accorded one of this country’s most trusted professions.

I can understand that different dentists have different abilities to get involved depending on their career point. Family, child care, loans, 4 l 2013 SKCDS SUMMER QUARTERLY

10 Things the ADA Did for You This Year

By Dr. Chris Salierno

The year is half over. What has organized dentistry done for you so far? Quite a lot actually. Below are just ten of the items that I found to be particularly interesting. But let’s not forget the countless legislative victories for dentistry around the country.

(1) Figured out how the Affordable Care Act will affect you – The ADA Health Policy Resource Center did stateby-state research and analysis to estimate how you

will be affected by this massive health care overhaul.

(2) Legislative victory over insurance companies – In Iowa, the ADA and Iowa Dental Association won a big victory at the state Supreme Court over third party payers. The insurance companies had attempted to set caps on the amount dentists could charge for non-covered services. If a company refuses to pay for a service, what right do they have to set your fee for you? Well, the ADA fought this and won.

(3) Support for Moore, OK – The ADA offered numerous resources including financial aid to the dentists and dental students affected by the tragic tornados that hit Oklahoma. Whenever there is a Sandy or a Katrina, the ADA is there to support dentists getting back to work and providing care for their patients.

(4) Corrected Pew on an inaccurate study that claimed mid-level providers are more effective than dentists – A Pew study found that in New Zealand (which allows dental therapists), only 3% of children have untreated decay whereas that number is 20% in the United States.

Aside from the fact that comparing New Zealand to the United States is wrought with potential confounding variables, the ADA was able to refute this claim on its own. It turns out that Pew based the 20% number on a CDC study that had been corrected after its initial publication. The CDC study had only included permanent teeth, not primary teeth. When the correct figures are used, both New Zealand and the US have the same amount of untreated decay.

(5) Give Kids a Smile – Now over a decade old, this philanthropic program continues to be a shining example of how dental professionals give back to those in need. In recent years, GKAS has gained significant attention in the media, thanks in part to the ADA’s partnership with NASCAR driver Greg Biffle who adorns the hood of his car with our logo.

Continued on page 23

Cover Photo:

Pictured (L to R): Dr. Rick Taylor, SKCDS President, Dr. Danny Warner, WSDA President, Dr. Megan Mulligan, SKCDS Secretary.

Happenings in our Dental Community Congratulations to Dr. Linda Edgar

national Vice President of the ASDA in March.

During his 2013-14 tenure in office, Mr. Rumple hopes to work on increasing opportunities for On Sunday, June 30th, Dr. Linda Edgar was young dentists to become involved in organized sworn in as the national president of the dentistry and licensure ethics. Please join us Academy of General Dentistry (AGD). Dr. Edgar in congratulating Tyler! is a past president of the Seattle-King County Dental Society and has served on many Swedish Clinic wins Providence Award committees and the Foundation Board. She The Swedish Community Specialty Clinic houses was instrumental in getting the Access to three dental operatories in addition to providing Dental Care Committee underway here. In her medical services. The Clinic has received the role as AGD president, Dr. Edgar hopes to help Providence Mission Leadership Award. Each year, a dentists work efficiently and profitably while number of remarkable nominations are submitted still retaining excellence. We appreciate all that for the Providence Health & Services Mission Dr. Edgar has done on behalf of the ADA and Leadership Award. This award recognizes programs the AGD and wish her a successful presidency! and services across the Providence system that demonstrate extraordinary community-focused Tyler Rumple Elected service. The Providence Health & Services Board of Directors announces their selection of award Please join us in congratulating University of recipients, who are also recognized at the annual Washington Dental School student, Mr. Tyler Excellence Conference. SCSC was one of two Rumple! Mr. Rumple was elected as the

programs to receive this honor.

Mark Your Calendars On the evening of Tuesday, August 27th, the SKCDS delegates to the Washington State Dental Association’s House of Delegates will meet. They will review the resolutions that the House will consider during its September 20th - 21st meeting in Lake Chelan. Seattle-King has 22 delegates to the House, and they would very much like to hear our members’ thoughts on the various resolutions being presented.

Resolutions being considered cover a wide range of concerns like a proposed new definition of dentistry for the RCW, a discussion of legislative initiatives in the upcoming legislative session, corporate dentistry and a host of other issues.

Won’t you join us for this free meeting at 6:30 pm on August 27th? We are in the process of setting the location for the meeting and will be sending that out shortly.

2013 SKCDS SUMMER QUARTERLY l 5

CDE 2013-2014 Membership Meetings 2013-2014

We are excited to announce a great slate of presenters for our 2013 -2014 Membership Meetings and CDE programs. The SKCDS Program Committee has come up with an outstanding array of topics that offers information for both the experienced dentist and the new practitioner.

On Tuesday, November 12th, we are excited to welcome Dr. Joel Berg who will talk about “the State of the School and Pediatric Dentistry.” The meeting will be held at The Hotel Deca in the University District.

Buffet dinner is included and a no-host bar is provided.

Bellevue Prosthodontist, Dr. Warren Libman joins us on Tuesday, January 21, 2014. Dr. Libman will be talking Dr. Warren Libman about implant issues, and we will be We start off on Tuesday, September honoring our members who are celebrating 5 years with the Dental Society.

17th with a FREE (yes, you read that right!) membership meeting and CDE program. As a “thank you” for your In February, Dr. Terry Tanaka will join us for a co-sponsored CDE program. commitment to organized dentistry, In partnership with the Snohomish County Dental Society and the we are offering members an evening UW Dental School CDE Program, we will offer a full-day seminar at the at the Doubletree in Southcenter. Our Lynnwood Convention Center, February 28, 2014. featured speaker will be Chris Verbiest from NORDIC talking about Cyber On April 22, 2014 we Security and what you can do to host our annual Installation protect your business interests. If you & Recognition meeting. are a NORDIC customer, attend this We will install our newly Chris Verbiest program and receive a 5% discount elected Officers and honor on your annual premiums! The the Life Members and First Year members in meeting includes a buffet dinner and no-host bar. our organization. We will hear from representatives On Friday, October 25, 2013 we Dr. Terry Tanaka to of WSDA about the will be presenting a unique CDE “state of the State” and what is going on with dentistry around program focused on practice transiWashington. Also, Dr. Steve Albright will present a short program on his many tions. This is a great opportunity service trips to Guatemala. for young practitioners, and those Finally, our year wraps up with an all-day program co-sponsored with looking toward retirement, to meet the Washington AGD on Moy 16, 2014. Have you heard about “Ozone and discuss. We will be inviting Dentistry”? This cutting-edge technology will be the topic of this all-day five business experts who will class. The annual CDE event raises money for student scholarshipsas facilitate “round table” discussions well as providing a chance to hear first-class speakers right here at home. about legalities involved in transitions, The class will take place in south Seattle. transitions and accounting, brokering your transition and practice All evening programs begin at 6:00 PM. All day-long programs begin management tips for transition Dr. Joel Berg at 8:00 AM. You can register online at www.skcds.org or by calling our success. Each session will last 30 minutes and then participants will move to the next table. This event office at 206-448-6620. Registration prices vary by class. For more offers lots of time for questions and sharing. Continental breakfast and lunch information, check out our website at www.skcds.org. are included. Space is limited to 40 attendees so make your reservations early!

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Dr. Christy Kirchner: An Evolution of Involvement Christy had wanted to be a dentist since she was a little girl. For several Christmases in a row, she would ask for the Play Doh kit Dr. Drill and Fill. Her mom didn’t like Play Doh and didn’t like much about going to the dentist so she never got the toy. Christy would argue that she needed the toy because, when she grew up, she was going to be a dentist. Well, that little girl grew up and held true to her conviction and became a dentist graduating in 1999 from University of the Pacific School of Dentistry. She did finally get the Play Doh set… as a graduation present!

Christy is a woman of energy and involvement with her community and the Seattle-King County Dental Foundation. She first got involved with the Dental Foundation by starting on the Auction Committee in 2004. She started with the encouragement of a colleague who was on the Committee as a fun way to get started giving back to the Foundation. She stayed with the Committee for 5 years and moved up to chair it for two years. She proudly led the Auction into two of its most successful years. She says of the time spent on the Committee, “It was a great way to get involved and give back. It helped me see how the Foundation worked. That helped me determine what I was good at and where my energy could best go looking into the future.”

She was excited when she was nominated and subsequently took a position with the Seattle-King County Foundation Board of Directors in 2009. She currently serves as its president after being secretary /treasurer for several years before that. She says of the Foundation Board, “I have seen it evolve into a very focused organization with a clear mission. Our vision and path has led us to helping develop programs so the most vulnerable people of King County can gain access to no cost care.”

The Dental Foundation and Society have partnered with other organizations and worked hard over the last years to develop programs that target the most vulnerable patients and get them needed services.

Following the Foundation’s mission statement of “proactively eliminating dental infection and pain in the King County population that lacks resources and/or

• Providing critical dental supplies to PROVAIL. Their Johnny Johnson Dental Clinic provides free care to severely disabled adults. Eighty-one percent of their • Providing free dental care for kidney dialysis patients patients report incomes of less than $10,000 a year in King County. These patients must be free of and, more significantly, many of these patients have all infection—including dental—before receiving nowhere else to turn. Last year, this Clinic—staffed life-saving kidney transplants. Dialysis is very hard on entirely by volunteers—treated over 228 patients and teeth and general health so many of these patients completed over 1,641 procedures. cannot work nor can they afford this vital dental care.

So far, 17 patients have been cleared of oral infection Christy lives and has her own successful private practice and have had transplants after receiving free treatment. in West Seattle. She and her husband, Jason Little, a Boeing executive, are raising their 2 year old son • Partnering with three other organizations to Aiden there. Aiden will soon have a sibling since Christy open a free complex oral extraction dental clinic and her husband are expecting their second child in in the Swedish Community Specialty Clinic. This September.

Clinic accepts referrals from the community health care clinics, our dental safety net. Each day, those Christy’s motivation for volunteering is simple:” I really clinics saw patients who were beyond their ability to feel that we, as dentists, need to give back. I feel it’s treat. Working with partners, the Dental Society and my duty to help out others and this is my way of giving Foundation created this Clinic to provide care. Since its back.” inception in September 2011, the Clinic has seen 1,019 patients, removed 3,948 teeth and, most significantly, Article by Dr. Cynthia Pauley. You may contact her with provided $1,363,031 in donated care to date. any questions or comments about this article as well as ideas for future articles at cindypauley@hotmail.com.

• Helping to fund a brand new HealthPoint 10-chair All of the projects mentioned above, with the exception dental clinic in Midway which will open this fall. There of the HealthPoint Clinic, are actively seeking volunteers. are 37,000 Midway residents living in poverty and If you would like to help, contact the Central Office or go 25% of the community has no insurance of any kind. to www.skcds.org/volunteeropportunities to learn how.

This Clinic will provide 15,000 dental visits in this See the article on page 12 for more information. impoverished neighborhood. access to dental care,” the Foundation has funded or supported multiple programs including:

2013 SKCDS SUMMER QUARTERLY l 7

Your Foundation at Work The Seattle-King County Dental Foundation has recently awarded over $100,000 to organizations that are helping to achieve the Foundation’s mission of eliminating dental pain and infection among King County residents. This year’s grants were listed in the article that appears on page 7 of this newsletter.

You may not have considered helping our Foundation do its important work. There are a number of ways through which you may assist us.

You could: • Consider putting our Foundation into your estate planning. We can help you with adding our Foundation to your will and providing for an annuity or some other sort of gift; • Send in a check when our annual appeal is mailed this fall — and remember that gift is 100% tax deductible; • Participate in our annual Gala and have a wonderful time doing it (the 2014 Gala date will be announced soon); and/or, • Volunteer on our Foundation’s Event Planning

Committee and make lots of great connections Dr. Dodson, who is Professor of Oral and with colleagues all while helping the Foundation Maxillofacial Surgery at Harvard, is also Attending Oral and Maxillofacial Surgeon and Director of raise critical funds. the Center for Applied Clinical Investigation in the Since its founding in 1992, the Seattle-King County Department of Oral and Maxillofacial Surgery at Dental Foundation has awarded over $1,000,000 Massachusetts General Hospital. in grants to many worthy organizations in our County. Come help the Foundation reduce barriers Dr. Dodson, whose family has roots in the Pacific Northwest, received both his dental degree and to accessing dental care! a Master of Public Health degree at Harvard.

He completed his oral surgery training at the University of California-San Francisco (UCSF).

After residency training, he completed a dental public health residency and a National Institutes of Health (NIH) fellowship in dental clinical epidemiology at UCSF. He has also served on the Dr. Thomas B. Dodson of the Harvard School of dental and public health faculties at Emory UniverDental Medicine has accepted an appointment sity in Atlanta, and serves as the Associate Editor to chair the Department of Oral and Maxillofacial of the Journal of Oral and Maxillofacial Surgery.

UWSOD Names Dr. Thomas Dodson as OMS Chair

Surgery at the University of Washington’s School of Dentistry, Dean Joel Berg has announced. His appointment will begin Sept. 1, 2013, pending affirmation by the UW Board of Regents. Dr. Dodson will also become the School of Dentistry’s Associate Dean of Hospital Affairs.

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SEATTLE INSTITUTE OF DENTAL IMPLANTOLOGY (SIDI) Learn concrete fundamentals of simple implant placement.

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SIGNING DAY SIGNING DAY 2013 – UW SOD GRADS JOIN OUR WINNING TEAM!

Picture this: Its spring and you are a successful college student looking to sign with a good team…

NFL? NBA? ADA? American Dental Association?

Yes, organized dentistry is a great team for young practitioners who are looking to grow in their career.

Just as student athletes sign agreements with a college, or a pro team, we are asking our students to commit to joining the tripartite as they move into their dental career. We ask Fourth Year Dental Students to “sign on” with organized dentistry.

The ADA initiated this recruitment concept a few years ago and the Seattle-King County Dental Society is actively participating. Our second annual Signing Day event was held in April at The Ram Café & Sports bar in the University District. Twenty Fourth Year Students from the UW School of Dentistry attended. We also welcomed Dr. Sue Coldwelland Dr. Dan Chan from the UW SOD. Senior practitioners Dr. Dave Minahan and Dr. Steve Albright also attended to welcome students. The WSDA supported us as well.

Dr. Princy Rekhi and Dr. Megan Mulligan spoke to the students about how organized dentistry had impacted them in their professional growth and in support of their profession. Matt French, director of insurance for Washington Dentists Insurance Agency (WDIA) spoke about what WDIA and WSDA has to offer young dentists. When each attendee filled out their Signing Day form their name was entered in a drawing for a two $50 gift cards provided by the WDIA. Gift card winners were Ms. Atrija Salamati and Mr. Devin Dickinson.

Everyone had time to socialize and enjoy drinks and appetizers while talking about future plans. About half the students plan to attend residency programs and half will stay in the Seattle area and work. Dr. Randy Ogata took the lead on this program a couple of years ago, and it has been a success for SKCDS. Ms. Halee Hyatt,

Third Year Dental student at UW SOD, and ASDA President, took the lead on promoting the event at the Dental School.

Regardless of what the future holds for dental school graduates, organized dentistry can be a great team to join as you move through your career in dentistry. The Seattle-King County Dental Society is excited to recruit great talent to our organization.

Dr. Dave Minahan with Dr. Princy Rekhi

UW SOD Students enjoy food and drinks at The Ram

Dr. Steve Albright with Dr. Dan Chan and Dr. Sue Coldwell from UW SOD

2013 SKCDS SUMMER QUARTERLY l 9

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TELEPHONE 206-878-1237 21024 7th Place South Des Moines, WA 98198 Dr. Joe Schneider The Guest Dentist

Please welcome our new members!

MAY 2013

Dr. Charmaine Felix Dr. Peichi Hsu Dr. Jae Lyung Hur Dr. Brandon Johnson Dr. Christopher Kinden Dr. Malinda Lam-Gershong Dr. Kwansoo Lee

JUNE 2013

Dr. Joseph Ardizzone Dr. Jae Ahn Dr. Jared Cottam Dr. Thomas Dodson Dr. Hilarie Galloway Dr. Ryo Hosaka Dr. James Javier Dr. Allison Legendre Dr. Marcus Miller Dr. Majed Moawad

JUNE 2013, cont.

Dr. Sean Monaghan Dr. Juan Carlos Salazar Dr. Brian Sohn Dr. Carrie Tsai Dr. Eric Wagar Dr. Mark Waind Dr. Stephanie Yi

Members of SKCDS are encouraged to invite non-member dentists who are practicing in King County to join the Dental Society.

A quick call to the WSDA Office at 206-448-1914 is all that is needed for them to apply for membership at all three levels: Seattle-King County Dental Society, Washington State Dental Association and the American Dental Association.

$PAC-078_DENTAL_SeaKingCoDentalSoc_BW_7.5x4.75_Jan2013.indd 1

1/10/13 7:19 PM 2013 SKCDS SUMMER QUARTERLY l 11

Time to Pay It Forward As was mentioned in the article on Dr. Kirchner, the need for volunteer dentists is very high on several of our Society’s access projects. While we know your free time is precious and there are a lot of competing demands, we hope you will consider volunteering— even one day a quarter—to help promote a positive image of dentistry. Here are some of the options you might consider:

will partner with Medical Teams International and the Seattle Stand Down to provide a day of dental care at Seattle Central Community College for homeless veterans and their families. We are looking for two to four more dentists to provide treatment and triage assessment.

Complex Extractions: Our partnership with the Swedish Medical Center’s Community Specialty Clinic (affectionately called SCSC) is looking for general dentists familiar with complex extractions and/or oral surgeons to volunteer at the Clinic. Patients are referred to the Clinic by the community dental safety net clinics and are screened for low income and the work needed. If you are interested in volunteering in this Clinic, you will need to be credentialed by Swedish Hospital first. (You should also know that there are experienced dentists also working in the Clinic with you in case you need assistance—think of the experience!) This Clinic has provided over $1.3 million in free care to date—come help!

Kidney Patients: Every dialysis patient must be infection free before receiving a life-saving kidney transplant. We very much need volunteer dentists to treat kidney patients in south King County where a number of dialysis patients reside. We will provide you with a suggested treatment plan so that you know what you are getting into and you can elect to only do a part of the treatment. Let’s work together to Opening Doors to Access: Consider volunteering increase the 17 successful transplants to a higher on the Medical Teams International’s dental vans.

These dental vans—with two operatories—go to number! parts of the County were access to dental care might Stand Down for Veterans: On Wednesday, September be more challenging. For example, they often go 11th from about 9 am to 3 pm, the Dental Society to homeless shelters, food banks and senior centers.

Medical Teams International provides all the dental supplies and arranges the patient scheduling. They would love it if you brought your dental team with you for a day of treatment. What a wonderful way for your whole office team to give back!

Helping the Homeless: The Union Gospel Mission in downtown Seattle is always looking for volunteers to provide dental care to the homeless population.

The type of dental care needed varies and you can determine what care you would like to provide.

All of these organizations would love to have more volunteers. They all have some sort of credentialing process for insurance and liability reasons, so you will need to reach out to them to accomplish that task before volunteering. It is an easy and free process. For those of you who are retired, there is a State-funded program that provides licensing and malpractice insurance for volunteers. For all of you, don’t forget that the State of Washington will accept up to seven of your annual 21 continuing dental education requirements in an hour-for-hour credit for your volunteer efforts. Go to our website at skcds.org in the For Dentists/volunteer efforts section for more information. You can also call us at 206.448.6620 or email us at skcds@skcds.com if you would like additional information.

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BOOT CAMP 2013: THIRD ANNUAL EVENT WAS A SUCCESS meet one of our major goals which is reaching more students with practice management information.

Boot Camp 2013 was a resounding success with 37 students and practicing dentists in attendance.

It was the third year of this innovative program, and the response was very positive. Boot Camp is a practice management seminar designed for New Dentists and dental students. The concept was initiated several years ago by George Constantine of Constantine Builders, Inc. The idea is to give young practitioners a “crash course” in starting a practice.

By bringing all the necessary vendors in one place, a young dentist can get a good idea of what was involved in the process. Whether participants plan to build a new facility, transition an existing practice or simply learn about the players involved, there is something for everyone at Boot Camp.

A big change this year was moving Boot Camp from a Friday event to a Saturday morning and scheduling it in April rather than May. This allowed many more students and young dentists to be involved. In fact, we had a 54% increase in attendance. The date change allowed SKCDS to

Attorney Scott Henderson, of Keller Rohrback LLC, instructs on what to look out for when reviewing contracts and leases.

Our presenters are all well-known in the local dental community. Scott Henderson, an attorney with Keller Rohrbock LLC, started off the morning with an overview of contracts and leasing a space.

Maggie Boyle, of The Dental Group LLC, addressed issues around accounting and financial planning.

She was followed by George Constantine, owner of CBI, who explained what to look for when working with a contractor. The presenters took questions from the particpatants. After a short

“Food, communications, facility, etc. were all great.

Thank you very much!”

– 2013 participant break, Lori Saleba, owner of Office Wraps, spoke about space planning and design. Michael Dinsio, representing Bank of America, talked about financing your practice. Finally, Ian McNickle, of WEO Media, addressed web marketing and search engine optimization. The presenters took more questions from the audience. This was followed by catered box lunches and time for networking, questions and eating. We would especially like to thank our presenting partner, the University of Washington Dental Alumni Association. Randy Newquist, director of the Alumni Assosiciation provided a lot of publicity and extended an invitation to dental alumni and all current students.

WDIA supported the event by providing a $50 gift card as the prize drawing for those in attendance. Ms. Katie Cumbie, University of Washington dental student, was our gift card winner!

In addition to Boot Camp, the Seattle-King County Dental Society’s New Dentist Committee and Membership Committee plan events such as the New Dentist program from January to May, regularly scheduled Happy Hours for young dentists and Signing Day for UW SOD students.

Dr. Christian Kartaltepe, GP from Seattle, takes in the information at Boot Camp.

Katie Cumbie, gift card winner, and Dr. Amrit Burn, chair of the New Dentist Committee.

“Great topics! Great job!”

– 2013 participant

2013 SKCDS SUMMER QUARTERLY l 13

TECH CORNER How To Rank High on

By Ian McNickle, MBA

Have you ever wondered why some websites rank higher than others? It’s a really common question. The world of online marketing can be very confusing and hard to understand. The goal of this commentary is to explain how it works and what you can do to improve your website ranking.

How Do Search Engines Work?

Google and other search engines rely on very complicated and frequently changing algorithms to sift through millions of websites to determine which websites should rank higher than others for given search terms. Amazingly, this happens in a fraction of a second.

Since Google is by far the largest search engine with about 65% of all search volume we’ll focus on them for our understanding. Google’s search algorithm has over 200 variables that it looks at to determine where a website should rank. Fortunately many of these variables are somewhat understood, although the algorithm changes often.

Search engines read a website like we read a book. As it reads your website the algorithm is looking for dozens of specific items in the code and content to help it understand what the website is about, what each webpage is about, and how important the website is compared to other websites.

In addition, search engines look at incoming links to help determine how important your website is. An incoming link is a link from another website that links back to your website. For example, if the ADA had a link on their website that linked back to your website that would be considered an incoming link for your website.

What Can You Do? With the experience of optimizing hundreds of dental websites we have learned what works and what doesn’t. The following items should help your website improve its search engine ranking. It is worth noting that densely populated areas like Seattle and Portland are very competitive, but these strategies should improve any website’s ranking for search terms.

1. Unique Content – If your website was purchased through a high-volume website company then most likely it is template based and has duplicate content. The problem with duplicate content is that search engines penalize websites with content that is the same as other websites.

If you rewrite all your content to make it unique your rankings will improve.

2. Individual Pages – Most dental websites have an overview page with dental services such as a Cosmetic Dentistry page with a list of those services. This is ok for website readers but bad for search engines. When Google looks at a webpage it attempts to determine what the topic of that page is about. If a page lists two or more topics then they basically cancel each other out, and the page ranks poorly for all terms. Make sure your website has individual pages with unique content for each dental service topic and your website rankings will improve.

3. Site Map – A site map tells the search engines where all your webpages are located. About half of all dental websites do not have a site map which definitely degrades the website’s ability to rank well. If your website does not have a site map, then have your webmaster add one immediately.

4. Incoming Links – One of the most difficult things to do is build incoming links to a website. When it comes to incoming links the more the better.

Links from other dental websites are better than non-dental links. Links from high traffic websites are better than low traffic websites. Most dental websites have fewer than 10 incoming links, but ideally you should have at least 50 to 100 (or more depending on your competition).

Take some time each month to ask other websites to link back to your website.

5. Code Issues – Search engines look at website code to understand everything about your website. If your code is not properly optimized (title tag, meta keyword tags, meta description tag, alt tags, header tags, etc), then your website has little chance of ranking well. A web developer well versed in code optimization is critical when constructing a dental website.

If you have questions or would like a free analysis of your website, please contact Ian McNickle at WEO Media.

Email: ian@weomedia.com | Phone: (503) 708-6327 | www.weodental.com 14 l 2013 SKCDS SUMMER QUARTERLY

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Military Dentists: 12 Month Advanced Education in General Dentistry (AEGD) Program

Above is a picture of the 12-Month Advanced Education in General Dentistry (AEGD) program residents stationed at Joint Base Lewis-McChord who recently hosted a lecture by Dr. Timothy A. Hess. These young dentists and their program are eagerly continuing their dental education. If you are interested in presenting an educational class to the program or all of the dentists who care for our nation’s soldiers in the area, please contact Colonel George Holzer at George.holzer@us.army.mil. This is a great way for those of you interested in honing your presentation skills, and it also provides a valuable service to the men and women who serve our country.

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Cheers to a Great Year of Happy Hour Gatherings!

SKCDS Job Board We aim to be a resource for the dental community at all stages of practice transition. One way we provide that service is through the Job Board on our website – www.skcds.org. This is a member benefit that all who belong to the Seattle-King County Dental Society are able – and encouraged! – to take advantage of.

“Sometimes you want to go where everybody knows your name …” We have instituted a new program for building community amongst young dentists in the greater Seattle area, and you don’t have to be a ‘Norm’ or a ‘Cliff’ to attend! Dr. Princy Rekhi, past president of SKCDS, felt there was a need to offer informal gatherings for young dentists who were new in the community and, just like that, the Young Dentist Happy Hour was born last spring. The results over the past year have been terrific! Our first event (shown in the attached photo) took place in September 2012 at Amber in the Belltown neighborhood. Over 20 young dentists enjoyed free appetizers and drinks

while meeting colleagues from all parts of the city.

We have had Happy Hour gatherings in Bellevue, at Suite in the Hyatt as well as Lucky Strike and at other venues. One of the most exciting outcomes has been the chance to draw in young practitioners who are new to Seattle; it’s a great way to help those who have moved here from out-of-state feel like they are a part of SKCDS. Young dentists are defined as those who are under age 40 or who are less than 10 years out of dental school. We are excited to host more Happy Hour gatherings in the fall, so stay tuned for updates about dates and locations!

Is this a Members Only benefit?

Great question! If someone contacts our office for further information about one of the posts, SKCDS staff will verify whether they are a SKCDS member or not. If they are, all submitted information from the postee will be passed along. If they are not, however, we will encourage them to join SKCDS to take full advantage of this amazing benefit.

Whether you’re fresh out of dental school, looking to launch out on your own, ready to sell, or needing to hire office staff, there is opportunity to get the word out. Posting to the SKCDS Job Board is an efficient, business savvy means of letting the dental community know you’re hiring or looking to get hired.

Where do I start?

It couldn’t be easier! For those looking to hire, all you need to do is email Krystal Bishop (krystal@skcds.com) with your request. For those interested in being hired/buying a practice, just email Krystal with a copy of your résumé/CV attached and a brief description of your previous experience or goals. In either case, our office will hold on to your contact information to ensure that the responding party is a member of SKCDS. We hope that you will spread the word that SKCDS is the place to go!

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Ronald C. Heilman, D.D.S. & Fred R. Dahm, D.D.S. have merged their practices - Bellevue, Washington

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Call 1-800-232-3826 or visit us online at www.AFTCO.net for a free practice appraisal, a $2,500 value!

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Back Again

By Al Munk DDS

When your kids grow up, they usually leave home.

But sometimes they come back again. I have two kids and I thought they were gone for good but recently one of them came back. The kids are age 29 and 33 now and I thought they had the common decency to stay out of my humble abode. The wife and I have had a dog for years so we weren’t the least bit lonely.

We have cell phones and email so there was plenty of opportunity for communication with our lovely progeny. Despite all this, my daughter recently moved back home.

Having a 33 year old daughter move back into your house is a little different than when she comes home for the summer from college. During college, kids could care less about how the house actually runs.

They just want the occasional meal, use of the family car, etc. But when an adult daughter comes back, things are entirely different. Especially with this one.

She is cursed with style.

Style is, of course, relative. But let’s contrast this with my own relation to style. For better or worse, I lack any relation to style. If left to myself, I would likely be living in a refrigerator box with one pair of blue jeans and a T shirt. I don’t much care about fashion, furniture or frills. My daughter, through no fault of my own, is a slave to style. She cares about the way clothes, houses and furniture all look. Such as: “Dad, your socks are not matching your pants.” No doubt I need a fashion policeman, but without a doubt, I don’t want one.

For some reason, this daughter of mine has forgotten the unwritten rules regarding the return to the homestead. Her statute of limitations has run out, as far as I am concerned, and she should assume the same status as an overnight guest in Motel 6. Unfortunately my wife has sided with the little monster and I have been outvoted on most issues. She has been gone from my house for a long time and I have made use of the space she formerly occupied. Someone gave me an old pool table which my son and I used to play on quite a bit. Admittedly, I haven’t shot a game in years

EXPOSURES

22 l 2013 SKCDS SUMMER QUARTERLY

on that table, but the returnin daughter insisted I get rid of it.

At first I resisted like an old mule. They both ganged up on me and guess who won—out went the pool table. This was a tough one as I grew up playing pool at the Spar Billiards in Aberdeen and this table was a nice connection to my youth. Oh well.

Moving in day came and went and my back was so sore from lifting boxes, I couldn’t play golf for two weeks. The sacrifices we make for family.

It gets even more complicated—she brought along her liveaboard boyfriend. And she is pregnant. I am evidently going to be a grandpa in September.

Not sure I am ready for that title yet at the tender age of 63, but here it comes. Any advice you might pass on will be appreciated.

There is a method to all this madness. Their goal is to save up for a down payment for a house by living cheaply under my roof (in my pool table room!). This is admirable and I have no doubt they will be able to achieve this goal sometime in my lifetime. As you are aware, things are a little different in Seattle now than back in the seventies when I bought my first house. Back then, you could buy a house for what you pay for a nice Honda these days. It is possible this whole moving-back thing is a clever ploy to drive me batty and get me to buy her a house just to get her out. It may just work.

Once the baby comes, the dog and I may have to get a room somewhere out of shouting distance of the melee that my quiet house has become. That may be alright. I always did enjoy living alone and dropping my socks wherever I pleased. As long as I have a big screen TV and frozen dinners, life could be pretty good. Or maybe I’ll give that refrigerator box a try. I know where I could get one real cheap.

That’s all for now from Ballard.

10 Things ADA Did for You This Year(Continued from page 4)

(6) Continued the fight to repeal insurance company exemption from antitrust litigation – “The Competitive Health Insurance Act” was introduced by Congressman Paul Gosar (who happens to be a dentist) that seeks to remove the exemption of insurance companies from federal antitrust laws. Currently insurance companies can share data and collude to set better rates for themselves.

(7) Responded to Dr. Oz – The ADA released statements to the media and to educate its members after Dr. Oz brandished a toothbrush on a simulated amalgam filling on national television. More importantly, the ADA publically withdrew its support of Dr. Oz’s healthcare website, Sharecare.com. The ADA no longer supplies content to the site and will not lend its brand to it. We stand for real science, not voodoo and parlor tricks.

(8)Contained media attention on the Tulsa Oral Surgeon – ADA spokespersons took to CBS Evening News and other outlets to educate the public about safe infection control procedures after a now infamous oral surgeon exposed his patients to HIV and hepatitis. Although what this dentist did was unconscionable, we must seek to educate the public to avoid widespread panic and negative public relations.

(9) The “Two Minutes, Twice a Day” campaign – For years dentists would ask when the ADA would launch a print and television campaign to increase oral health awareness. That time has come with the ADA partnership with the AD Council and several other dental associations. A popular series of ads has hit the media airwaves humorously showing the bizarre things kids can do in two minutes.

(10) The UNEP Treaty – The ADA successfully shared proper science with the United Nations Environment Program (UNEP) to not limit the use of amalgam as a restorative material. The original provisions sought to phase it out, which could have had devastating effects on the global oral health. A modern practice in the United States may not use amalgam all that much, but imagine you are on a relief mission in a third world country… yeah, we still need amalgam to fight disease.

About the Author: Dr. Salierno received his B.S. from Muhlenberg College and his D.D.S. from SUNY Stony Brook School of Dental Medicine. He completed his formal training at Stony Brook Hospital’s General Practice Residency program where he focused on implant prosthetics.

See more at: http://thecuriousdentist.com/10-things-the-ada-did-for-you-this-yearf

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