Nails Big Book 2009-10 by Bobit Business Media

industry statistics SPONSORED BY

SPONSORED BY

industry statistics

INDUSTRY OUTLOOK THE NAIL INDUSTRY WAS NOT A BAD PLACE TO BE IN 2009 As the year pulls to a close, I’m personally experiencing the mixed emotions of a lot of people, not just in our industry or in this country, but around the world: I’m relieved the year is closing and a wee bit optimistic about the year ahead. I’ve got lingering nerves about the economy, but mostly, I’m very, very grateful … to have a job … in an industry with a future. I share office space with people in the automotive industry and the luxury transportation market, and they’re not feeling quite as optimistic. Besides the fact that the publishing industry has been decimated by layoffs, many serve industries that may not even have a reason for being in a few years. But we are quite fortunate in the nail business — because it’s a business providing jobs and a future. As I was sitting a few weeks ago having a salad with Suzi Weiss-Fischmann, executive V.P. of OPI Products, she said, “My job is to get people excited about nails. It’s that simple.” Because when people are excited about nails, they’re spending $15 on a manicure and they’re buying a new bottle of polish; and nail techs are buying a bottle of monomer and the new fall collection; and dealers are taking on the new line of nail art and fancy new files; and manufacturers are spending money to develop a quick soak-off gel and speed up their electric files; and readers of NAILS renew their subscriptions and advertisers promote their new products. It’s the circle of life, nails style. Kind of an up attitude considering the industry is actually a little down? Yup. To paraphrase the most common fashion analogy, “Flat is the new up.” We saw a relatively minor dip this year in average service prices, across the board. A little digging showed that services were discounted more heavily and more frequently this year, in an effort to stave off business losses and keep customers coming in, at least sporadically. The number of nail techs practicing and salons staying open was relatively flat, although state by state it looks like there was wilder swinging of numbers (truthfully, there has to be a better way of counting the number of nail techs than relying on each state … I’m working on that for next year’s Big Book). The Vietnamese market was also flat. We look at the Vietnamese side of things a little differently, as average prices tend to be lower, which affects how we average out industry numbers, but the number of services performed and number

of hours worked was a bit higher (see specific statistics on the Vietnamese market on page 6). Our projection of overall industry size this year is $6.06 billion That’s the amount of money spent on nail services in the salon in 2009. It’s a projection, a well-researched educated guess, based on how many nail techs are licensed, how many work regularly, the number of clients they see and the number of services they perform, and average service prices. We take those figures for both the primarily Vietnamese market and then the rest of the market, and we weight them differently to come up with our total. This year, after we did our basic survey, we did a supplemental survey to drill down deeper into a couple areas that remain industry challenges. We found that 18% of nail techs are uninsured, 46% aren’t carrying professional liability, and about 3% are operating falsely as independent contractors when they should more rightly be considered employees. Those are things we need to work on together, as an industry, to ensure our future. We also saw tremendous creativity in dealing with the economy; nail techs told us they’ve added elements like hot stones to their deluxe manicures and pedicures, for instance. They learned new services like Minx, gel toenails, and other easyto-apply nail art. And when asked to rate their satisfaction on a scale of 1 to 5 with their career in nails (with 5 being “I love it!”), an ethusiastic 90% answered either a 4 or 5. So, all in all, not a bad year. As Suzi and I remarked that day over salads, for an industry to be off by only 5% in a year the likes of 2009, that’s a pretty healthy industry, with a pretty bright future. Clearly, people are excited about nails. — Cyndy Drummey

NAIL SALON SERVICES MARKET SIZE 6.4

$6.36

6.2 6

$6.06 $5.87

5.8

$5.50

5.5

$5.46

5.3 2005

2 |

NAILS MAGAZINE

2006

2007

2009-2010 THE BIG BOOK

2008

2009

NAILS’ market size projection figures are estimates derived from our own research. They are calculated (in a proprietary way) based on the number of salons in the U.S., the number of nail technicians per salon in each state, the average service prices of four key salon services, and an estimate of the number of practicing nail technicians. The final figure represents, to the best of our ability, the total amount of money spent in the U.S. in nail salons for services.

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industry statistics

NAIL TECH DEMOGRAPHICS HOW OLD ARE YOU?

ETHNICITY One of the most fascinating aspects of the professional nail industry is its ethnic diversity, especially the dominance of one particular ethnic the group: the Vietnamese. See page 38 for more details about specific demographics.

Vietnamese

40%

Caucasian

39%

Hispanic

10%

25 or younger

9.2%

26-30

11.5%

31-35

22.0%

36-40

15.6%

41-45

15.8%

46-50

12.1%

Over 50

13.8%

African-American

Korean

WHERE DO YOU LIVE?

Other

New England/Mid-Atlantic

23.8%

North Central

18.0%

South Atlantic

22.7%

South Central

13.8%

GENDER:

3% male

97% female

which title best DESCRIBES YOUR POSITION?

Mountain PaciďŹ c Coast

12.4%

International

2.9%

Nail technician/booth renter

25.9%

Nail technician/employee

14.1%

Salon owner (doing nails)

31.7%

Salon owner (not doing nails)

4.2%

Salon manager/nail dept. manager (doing nails)

3.3%

Salon manager/nail dept. manager (not doing nails)

2.3%

Student/apprentice

11.4%

Cosmetologist

4 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

6.4%

7.1%

One year or less

19.0%

2-3 years

15.5%

4-5 years

9.4%

6-7 years

7.7%

8-9 years

5.6%

10+ years

42.9%

how long have you been DOING NAILS?

MEDICAL INSURANCE I have insurance through my spouseâ&#x20AC;&#x2122;s policy.

50.0%

I do not currently have medical insurance.

18.2%

I have my own insurance policy, not through work or a spouse.

11.8%

I have insurance coverage through the salon that the salon pays for.

4.5%

I am covered by Medicaid, based on my income.

3.6%

I am covered through another job.

3.6%

I am covered by Medicare, based on my age.

2.7%

I have insurance coverage through the salon that I pay for personally.

1.8%

Other

3.8%

what is the

HIGHEST LEVEL OF SCHOOL

you have completed? HOME LIFE

Some high school

3.9%

Married with kids

54.4%

Finished high school

28.6%

Unmarried with kids

12.7%

Some college/AA degree

44.4%

Married with no kids

14.3%

Finished college

16.4%

Unmarried with no kids

18.5%

Graduate school

6.7% >>>

2009-2010 THE BIG BOOK

NAILS MAGAZINE

| 5

industry statistics

VIETNAMESE DEMOGRAPHICS what is your TITLE?* salon owner

42.0%

salon manager

7.7%

do you sell

nail technician

37.4%

RETAIL PRODUCTS?*

cosmetologist

4.9%

YES65.2% NO34.8%

esthetician other

GENDER:* 72.8% female 27.2% male

3.1% 4.9%

do you have a LICENSE TO DO SKIN CARE?*

YES41.2% NO58.8% do you have a COSMETOLOGY LICENSE?*

YES57.4% NO42.6% HOW MANY CLIENTS

do you personally service each week?* less than 10

12.5%

10-20

10.1%

21-30

16.2%

31-40

16.2%

41-50

12.9%

51-60

10.4%

more than 60

21.7%

SALON SERVICES & PRICING* basic manicure

$14.38

basic pedicure

$24.78

full set acrylics (sculpt)

$28.86

gels (full set)

$38.85

acrylic fill

$18.52

how long have you been DOING NAILS?* one year or less

6.4%

2-3 years

16.0%

4-5 years

18.9%

6-7 years

14.5%

8-9 years

8.7%

10 years or more

35.5%

HOW OLD ARE YOU?* Younger than 21

1.7%

are you responsible for

PURCHASING YOUR OWN SUPPLIES?*

21-30

13.8%

31-35

23.9%

Yes, I provide all my own supplies, including tools and equipment.

41.6%

36-40

20.5%

I provide some supplies, the salon provides some supplies.

13.5%

41-45

19.6%

The salon provides all my supplies, except my tools.

36.5%

46-50

10.4%

The salon provides all supplies, including tools and equipment.

Over 50

10.1%

6 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

*2008-2009 Big Book

8.4%

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industry statistics

SALON ENVIRONMENT Do you carry

how many nail technicians

PROFESSIONAL LIABILITY INSURANCE

WORK IN YOUR SALON?

for yourself or your salon?*

YES54% NO46% Does your salon have a

Nails-only salon

47.2%

DRESS CODE OR REQUIRE A UNIFORM?*

Full-service salon

32.1%

YES NO62% 38%

Day spa

3.7%

Home-based salon

2.6%

Mobile salon/spa

0.6%

Just me

53.2%

2 nail techs

18.4%

3 techs

10.1%

4 techs

6.7%

5 techs

3.4%

6 techs

3.2%

7+ techs

4.9%

How would you DESCRIBE YOUR SALON?

Resort/hotel/ destination spa/salon 0.3% Other

13.5%

how much is your

MONTHLY BOOTH RENTAL? $383 (average) [2008: $405] $150 or less

12.6%

$151-$200

10.2%

$201-$250

4.4%

$251-$300

12.6%

$301-$350

6.8%

$351-$400

17.0%

$401-$450

3.4%

$451-$500

6.8% 18.9%

More than $500

NAILS MAGAZINE

5,000 square feet or larger

3.5%

3,000-4,999 square feet

4.2%

2,000-2,999 square feet

9.3%

1,000-1,999 square feet

25.4%

501-999 square feet

18.4%

101-500 square feet

19.6%

less than 101 square feet

8.7%

I don’t know

11.0%

7.3%

“A percentage of my service income”

8 |

what is the SQUARE FOOTAGE of your salon?*

2009-2010 THE BIG BOOK

*2008-2009 Big Book

>>>

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industry statistics

SALON TRENDS

2009 TREND WATCH Despite a sagging (to say the least) economy, this year we saw many salons working harder to add more service options to their existing menus. Sure, you are sticking with your bread and butter services, but there are some new things out there that ultimately might be the key to building your business during this rough time.

GELS CONTINUE THEIR CLIMB up

You are offering more SEMI-PERMANENT COLOR OPTIONS. Colored acrylics and colored gels were both up over last year. Clients like the ease and durability of color matched to their skin tone that can outlast a traditional polish manicure. The prices are higher but the return on investment for them is also higher, as they stretch the time between appointments. We’re seeing techs offer permanent color on both fingers and toes, and clients are catching on!

the service popularity ladder.

While we’re on the subject of gels, the service was up 24% over last year, and there is definitely still a growing market for gels, especially in the soak-off category. Now you can offer a variety of options and by selecting the best enhancement for everyone on a case-by-case assessment, your clients will see you as more knowledgeable and indispensable.

3. Manufacturers are EXPERIMENTING WITH M TEXTURE.

Most of the major nail polish companies launched either a matte polish or a matte top lau coat in the second half of the year. The nonglossy look is a little edgy and definitely not for everyone, but it was a welcome change from the same-old, same-old we see from year to year. Polish manufacturers also experimented with suede, patent leather, ultra glitter, and more.

Would you like to JOIN THE CLUB? We’ve seen enterprising salons implement VIP or membership clubs in an effort to cultivate client loyalty. For the most part, salons charge a flat annual fee and clients become members of the salon’s club, which then entitles them to service discounts throughout the year, special retail sales, or even priority booking and birthday month specials. Whatever you decide to offer, it’s a great way to bring in a little extra revenue and make your loyal clients feel like they’re “in” your special club.

5. You’re finding WAYS TO BE UNIQUE,

whether it’s by adding a new service option (like predesigned nail coatings or lash extensions, both of which we highlighted last year in our trends to watch), selling unique boutique retail items, or by upping your amazing customer service even when the economy is down. Whatever it is, nail techs and salon owners are finding ways to stand out from the salon down the street. The salons that do this best will not only survive the recession, but potentially build an even stronger clientele for the future. — Hannah Lee

THE CONSCIOUS SALON With the continued emphasis on the green movement, we know that many salons are trying to become more environmentally conscious. We asked whether the following statements were true for respondents.

ROB|B: An OPI Concept Salon in Studio City, Calif., was awarded the highly coveted LEED certiﬁcation, which provides independent, third-party veriﬁcation that a building project meets the highest green building and performance measures.

Being environmentally conscious is important to me.

95.1%

Being environmentally conscious is VERY important to me.

61.7%

I have instituted some ‘green’ or ‘sustainable’ business practices in my salon.

62.2%

We recycle at this salon.

60.9%

We use low-energy lightbulbs at this salon.

64.7%

We have reduced our water consumption at this salon.

50.9%

We dispose of our unused products in an environmentally correct fashion.

79.2%

I choose my salon products — at least in part — based on the manufacturer’s commitment to environmental issues.

49.6%

When I can, I choose ‘organic’ or ‘natural’ products.

58.0%

I believe my environmental consciousness is important to my clients.

69.1%

I’m more aware of potentially dangerous chemicals in my products.

91.9%

I think the ‘green business movement’ is a fad.

22.6%

I haven’t given much thought to the ‘green movement.’

28.6%

It’s easy to start a recycling program. Buy a few trash cans just for recycling and place them next to the regular trashcans. Make sure you get ones with a lid and mark the top “recycle only.”

GO online!

for more information

If you want to read more about what salons are doing to go green, log on to The Conscious Salon channel online (www.nailsmag.com/conscious). You’ll ﬁnd proﬁles and links to eco-conscious salons, eco-friendly products, and info on ways you can turn your salon GREEN.

At Recess in Los Angeles, owner Nidhi Lal offers her clients a free manicure for every 10 nail polish bottles they bring in, and a free pedicure for every 15 bottles, in order to raise awareness about proper disposal of hazardous materials. 2009-2010 THE BIG BOOK

NAILS MAGAZINE

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industry statistics

SALON SERVICES what SERVICES are OFFERED IN YOUR SALON? Manicures

2009 96%

Pedicures

92%

Polish changes

89%

Nail art

78%

Full set acrylics (tip-with-overlay)

73%

Full set acrylics (sculpts)

68%

Pink-and-white acrylics

68%

Gels/UV light systems

67%

Paraffin dips

64%

Waxing (for hair removal)

61%

UV top coat service

57%

what SERVICES have you

Eyebrow shaping

55%

DISCONTINUED THIS YEAR?

Acrylic toenails

51%

Colored acrylics

51%

Colored gels

50%

Gel toenails

49%

Hair care

high-end manicures or pedicures

29.4%

acrylics

23.5%

49%

nail wraps (all kinds)

16.2%

Skin care

45%

all discounted services

10.3%

Facials

40%

Eyebrow tinting

32%

Makeup application

32%

Wraps (silks or linen)

paraffin dips

8.8%

tanning

5.9%

31%

eyelash treatments

2.9%

Nail jewelry

30%

waxing

2.9%

Massage

30%

Fiberglass wraps

29%

Eyelash tinting

23%

ReďŹ&#x201A;exology

22%

Eyelash extensions

21%

Body wraps

17%

Powder/glue extensions

16%

Airbrushing

14%

Microdermabrasion treatments (for hands and feet)

13%

Tanning

10%

Ear piercing

10%

Ear coning/candling

10%

Airbrush tanning

Permanent makeup

Non-waxing hair removal

Teeth whitening

12 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

for more information

GO online!

Do you want to know how salon services have changed over the last ďŹ ve years? Log on to www.nailsmag.com/resources and click on Industry Stats. You can also compare how average service prices, salon trends, and other industry statistics have changed from year to year.

>>>

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industry statistics

SALON RETAIL

76.8% of nail

techs retail products for clients’ athome use.*

Do you receive an incentive on RETAIL PRODUCTS YOU SELL?*

YES35.4% If you do receive an incentive on retail products, WHAT IS THE INCENTIVE? 1%-4% commission

2.7%

5%-9% commission

4.9% 29.1%

10% commission

WHAT PRODUCTS DO YOU RETAIL AND WHICH PRODUCTS ARE YOUR BEST SELLERS? Of the respondents who retail, these precentages represent which products and ther top sellers.

We retail this item.

This is one of our top 3 retail items.

polish-drying products

94.9%

8.9%

nail ﬁles, nail buffers

94.8%

12.8%

adhesives/nail glue

93.2%

12.3%

11%-15% commission

5.5%

16%-20% commission

6.0%

skin care products

91.9%

27.4%

21%-49% commission

2.7%

hand lotions

91.6%

28.0%

50% commission

1.6%

top/base coats

91.6%

18.7%

100% of proﬁt on retail items

8.2%

nail strengtheners/nail treatments

90.9%

31.3%

Commission/percentage of sales

18.1%

toe rings

90.8%

12.8%

Commission is variable/tiered

8.8%

jewelry

90.6%

22.2%

Points systems/awards

6.5%

cuticle treatments

90.5%

28.2%

Discounts on salon services or retail products for myself

nail polish

89.8%

36.8%

4.4%

makeup/cosmetics

89.6%

21.4%

Counted toward my salary/bonus

0.5%

implements or personal implement kits

89.5%

13.2%

hair care

85.3%

45.2%

purses

83.3%

24.0%

vitamins, nutritional supplements

79.7%

34.4%

clothing

77.0%

29.5%

what percentage of

SPACE AT YOUR SALON IS DEVOTED TO RETAIL?*

14 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

less than 10%

53.4%

11%-20%

29.0%

21%-40%

11.4%

41%-60%

2.9%

More than 60%

3.3%

*2008-2009 Big Book

CLIENT DEMOGRAPHICS WHICH DAYS ARE YOU open, closed, and/or open late, and which is your single busiest day of the week (answer all that appply)? Open

Open Late

Busiest Day

Closed

Sunday

15.9%

2.6%

82.1%

1.9%

Monday

45.7%

16.8%

44.4%

3.0%

Tuesday

70.1%

35.0%

5.6%

8.9%

Wednesday

69.7%

35.4%

5.1%

11.1%

Thursday

64.4%

43.7%

3.6%

27.6%

Friday

67.8%

29.3%

3.2%

29.0%

Saturday

70.5%

12.2%

12.5%

29.2%

ON AVERAGE, HOW MANY CLIENTS DO YOU SEE EACH WEEK? 10 or fewer

33.2%

11-20

22.3%

21-30

20.7%

31-40

14.7%

41-50

6.0%

More than 50

3.1%

WHO ARE YOUR CLIENTS?*

what percentage of your business is APPOINTMENTS VS. WALK-INS?

Girls under 20

5.6%

Regular appointments

54.0%

Women 21-25

9.7%

Standing appointments

18.6%

Women 26-35

19.4%

Walk-in appointments

23.2%

Women 36-45

28.5%

Women 46+

28.6%

Other (ďŹ lling in for another tech, for example)

Men

4.2%

*2008-2009 Big Book

8.2% 2009-2010 THE BIG BOOK

NAILS MAGAZINE

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| 15

industry statistics

BUSINESS BUILDING HOW TECH-SAVVY ARE NAIL SALONS?

We asked techs which of the following statements were TRUE for themselves.

WHERE DO YOU ADVERTISE YOUR BUSINESS? * Local newspaper

51.5%

Client referral system

49.4%

Yellow Pages (printed)

37.5%

The salon has its own website

34.4%

Direct mail to local area residents

26.8%

Sponsor charity events

24.9%

High school or other school papers

23.0%

2009

I use a computer to handle some business functions.

75.2%

81.3%

I access the Internet to do research on the nail business.

93.3%

94.4%

I access the Internet to learn more about new products.

96.1%

96.7%

I access the Internet to look at different product manufacturer websites.

94.6%

96.1%

I access the Internet to look at the sites of trade magazines.

83.6%

84.1%

I go online to chat with other nail technicians.

28.9%

37.0%

I go online to order products.

79.8%

83.4%

I look at nail-related videos online.

66.6%

78.8%

I subscribe to various nail-related e-mail newsletters.

63.5%

69.3%

I’m interested in receiving information about nail products via e-mail.

81.4%

83.1%

E-mail is a good way to reach me.

90.4%

91.1%

I have my own website.

13.9%

20.4%

Other online directories (including salon ﬁnder sites)

20.2%

My salon has its own website.

32.3%

36.9%

Online Yellow Pages

18.8%

I have a MySpace page for myself.

27.9%

Door hangers or windshield ﬂyers

18.7%

I have a MySpace page for my salon.

9.9%

11.0%

I have a MySpace page

18.0%

I have a Facebook page for myself.

22.7%

61.3%

Local or city magazines

17.6%

I have a Facebook page for my salon.

5.1%

17.2%

I have a nail-related blog.

4.2%

6.7%

I have a Twitter account.

n/a

18.0%

I read consumer-related beauty blogs.

n/a

41.0%

Cooperative advertising with other local businesses

11.1%

Radio

9.7%

Sponsor local sports teams

8.3%

Local TV

5.7%

Billboards or bus benches

4.3%

I have a Facebook page

3.8%

Other

14.0% *2008-2009 Big Book

16 |

2008

NAILS MAGAZINE

2009-2010 THE BIG BOOK

2008

2009

I spend less than ﬁve hours a week online.

29.1%

30.5%

I spend 5-10 hours per week on online.

39.3%

41.6%

17.1%

27.2%

14.5%

19.2%

I spend 11-20 hours a week online. I spend more than 20 hours a week online

>>>

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TRULY NATURAL

PERFECT WHITE

CRYSTAL CLEAR

GEL SYSTEM

BRUSH-ON INNOVATION Axxium signals a new generation in gels, for nails that are beautifully protected and look beautifully natural. This remarkable brush-on gel system delivers the gorgeous, lightweight, durable enhancements your clients want – with the ease of application and ﬂawless results you demand. And Axxium gels look and feel so natural, your client won’t even know she has them on. Feather-light, odor-free, and easy to wear, Axxium offers today’s natural nail look – only better. Axxium Gels are available in: NEW!

OPAQUE PINK SCULPTURE GEL

SOFT PINK SCULPTURE GEL

SOFT WHITE SCULPTURE GEL

CLEAR SCULPTURE GEL

LUMINOUS WHITE OVERLAY GEL

CLEAR OVERLAY GEL

ADVANCED FORMULA ACRYLIC SYSTEM

FINISH FAST OPI’s fastest-setting system, Competition offers winning performance and colors, including the industry’s whitest white. Advanced formula glides on smoother and thinner, without sacrificing strength and flexibility. Six ultra-fine-textured powder shades, including Ultimate White plus warm and cool pinks, allow customized results that flatter every client. Competition Acrylic Powder is available in: TOTALLY NATURAL

WARM PINK

COOL PINK

VERY CLEAR

OPAQUE WHITE

ULTIMATE WHITE

ACRYLIC SYSTEM

BEST VALUE One of the most trusted and widely used acrylic systems in the industry, Traditional offers OPI’s exceptional quality at value pricing. Smooth application requires minimal ﬁling and lasting perfection; moderate set time provides complete sculpting control. Ultra-ﬁne powders in four shades produce creamy pinks and whites for a subtle, sophisticated look. Traditional Acrylic Powder is available in: NATURAL

PINK

WHITE

CLEAR

ODOR & TACK-FREE SYSTEM

CLEARLY ODOR-FREE The spa choice for unmatched performance in an odor-free acrylic formula, the Clarité System delivers maximum sculpting control with minimal filing. Just a few quick strokes of revolutionary Clarité Curing Resin after acrylic application ensure tack-free curing, so you can file and finish as you would with traditional acrylic systems. Available in four powder shades for stunning pinks & whites and custom color effects. Clarité Acrylic Powder is available in: SIMPLY NATURAL

SHEER PINK

SPA WHITE

CRYSTAL CLEAR

SOAK-OFF GEL LACQUER SYSTEM

THE OPI SHADES YOU LOVE. NOW IN LONG-LASTING SOAK-OFF GELS. OPI’s best-selling Nail Lacquer shades now in a long-lasting, UV-cured, soak-off gel formula! Polished on similarly to Nail Lacquer, Axxium Soak-Off Gel Lacquers provide ﬂawless color for up to two weeks or more. Plus, color soaks off in as little as 15 minutes. Perfect for busy lifestyles or for any occasion that demands long-lasting color. Proper application requires that Axxium Soak-Off Gel Base, Axxium Soak-Off Gel Lacquer, and Axxium Soak-Off Gel Sealer are used. Axxium Soak-Off Gels are available in: STRAWBERRY MARGARITA

RUSSIAN NAVY

BRISBANE BRONZE

LINCOLN PARK AFTER DARK

BIG APPLE RED

PRINCESSES RULE!

I'M NOT REALLY A WAITRESS

CAJUN SHRIMP

HAWAIIAN ORCHID

MOON OVER MUMBAI

PASSION

BUBBLE BATH

UP FRONT & PERSONAL

BLACK ONYX

HAPPY ANNIVERSARY!

ROSY FUTURE

POMPEII PURPLE

BASTILLE MY HEART

LOUVRE ME LOUVRE ME NOT

APHRODITE’S PINK NIGHTIE

DULCE DE LECHE

´ BOGOTA BLACKBERRY

I'M INDI-A MOOD FOR LOVE

YOU DON'T KNOW JACQUES!

OPI INK.

ALPINE SNOW

SOAK-OFF GEL SEALER

SOAK-OFF GEL BASE

industry statistics

BUYING HABITS

HOW OFTEN do you purchase supplies?

WHERE DO YOU SHOP for nail supplies?

2008

2009

Less than once a month

20.1% 16.0%

Once a month

37.8% 41.0%

Twice a month

25.9%

Once a week

14.0% 14.5%

More than once a week

27.1%

2.2%

1.3%

Do you PURCHASE your OWN NAIL PRODUCTS? Yes, I provide all my own supplies, including tools and equipment.

74.3%

I provide some supplies, the salon provides some supplies. The salon provides all my supplies, except my tools.

8.4%

I shop in a professional beauty supply store.

86.9%

I order online from my dealer’s catalog.

43.3%

I order over the phone from my dealer’s catalog or deal sheets.

41.0%

I buy products at tradeshows.

39.0%

I buy direct from the manufacturer.

34.3%

I order from an online-only distributor.

33.8%

I shop in an open-to-the-public beauty store.

28.7%

A distributor’s sales consultant comes to the salon and takes my order.

23.3%

For some items, I buy from non-traditional places that don’t carry traditional professional nail supplies.

15.5%

I shop at the drugstore or other general store.

5.2%

I shop from a mobile or van dealer who comes to my salon.

3.9%

Other

3.4%

9.9% Respondents chose the sources they use “regularly.”

The salon provides all supplies, including tools and equipment.

7.4%

which of the following pieces of SALON EQUIPMENT do you have in your salon?

24 |

NAILS MAGAZINE

UV light (for curing gels)

87.6%

electric ﬁle

81.2%

paraffin unit

73.1%

pedicure spa (“throne” type)

52.4%

local area exhaust system (for ventilation)

45.2%

air puriﬁer

43.8%

high-level sterilizing equipment (not autoclave)

39.9%

professional towel warmer

37.7%

vented manicure table

32.3%

airbrush (for nails)

23.2%

autoclave

18.5%

microdermabrasion equipment (for hands and feet)

10.4%

tanning bed

10.0%

>>> 2009-2010 THE BIG BOOK

SALON ENVIRONMENT

TELL US WHERE YOU PURCHASE EACH OF THE FOLLOWING PRODUCTS* Professionalonly beauty supply STORE

ProfessionalDiscount only supplier supplier, (ordering by order online phone or online)

Direct from the manufacturer

OTC beauty supply store

Tradeshows

I have no preference

Whoever has the best price

nail polish

65.3%

20.0%

5.8%

6.6%

3.3%

7.2%

5.2%

11.4%

acrylic liquid and powders

52.3%

25.3%

5.3%

18.2%

1.4%

4.6%

3.7%

6.9%

nail ﬁles

47.1%

26.2%

12.3%

8.6%

4.7%

3.9%

12.5%

nail tips

51.8%

26.2%

9.2%

9.6%

1.6%

3.8%

5.4%

10.5%

gel systems/products

46.1%

27.1%

6.2%

18.5%

0.5%

6.9%

5.2%

6.7%

glue

50.2%

20.5%

7.1%

7.9%

5.8%

1.9%

5.8%

11.3%

salon furniture

30.7%

13.3%

5.9%

11.5%

2.0%

2.9%

14.5%

29.0%

lotions

54.4%

21.1%

8.7%

13.2%

2.8%

3.4%

4.7%

11.0%

disposable goods

46.7%

21.5%

11.9%

2.6%

7.8%

2.4%

6.4%

21.7%

sanitation products

58.9%

22.0%

6.1%

6.9%

3.1%

2.8%

3.1%

11.6%

implements

56.5%

22.2%

8.7%

7.5%

3.6%

5.6%

3.4%

9.7%

electric ﬁles

40.7%

21.5%

8.8%

17.4%

1.2%

4.9%

3.5%

11.1%

Respondents chose their most frequently used sources.

HOW MUCH DO YOU SPEND per month

on nail supplies?

Less than $100 per month

50.0%

$101-$150 per month

13.6%

$151-$200 per month

9.1%

$201-$250 per month

7.7%

$251-$300 per month

6.6%

$301-$350 per month

1.9%

More than $350 per month

11.1%

>>> 2009-2010 THE BIG BOOK

NAILS MAGAZINE

| 25

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DS mystery

MERCHANDISING OPTIONS

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MINI ACRYLIC STYLIST STATION builds excitement at your tech table!

NAIL LACQUERS AND TOP COAT INFUSED WITH DIAMOND DUST

NEW

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DS reserve

DS tapestry

DS reﬂection

DS opulence DS extravagance DS classic

DS glow SHOWN

NEW

DS illuminate

DS jewel

DS mystery

DS top coat

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DS glow

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Features OPI’s exclusive ProWide Brush TM

Try it on atwww.opi.com opi.com

industry statistics

NAIL TECH INCOME 10 or fewer

16.3%

11-20

14.6%

21-30

16.2%

31-40

29.8%

41-50

15.6%

On average, how many HOURS DO YOU WORK EACH WEEK?

7.5%

More than 50

SERVICE PRICES

which best describes your COMPENSATION SYSTEM? I am a booth renter, I pay rent to the salon and I keep all my service fees. I am a booth renter, I pay rent to the salon and I keep a percentage of my service fees. I am an employee and I receive a salary. I am an employee and I receive a salary plus a percentage of my service fees. I am an employee and I receive just a percentage of my service fees. I am an employee and my compensation is based on the number of clients I serve. (I receive a higher commission if I bring in more clients.)

45.6%

2.7% 13.9%

OVERALL INDUSTRY AVERAGE

2008

2009

Basic manicure

$19.18

$18.65

Deluxe manicure

$27.31

$26.61

Basic pedicure

$31.88

$31.33

Deluxe pedicure

$47.33

$42.88

Full set acrylics (sculpt)

$52.25

$44.79

Full set acrylics (tips)

$47.94

$41.11

Gels (full set) 6.2%

23.5%

8.2%

$55.11

$46.69

Wraps (full set)

$46.04

$33.67

Colored acrylics (full set)

$54.44

$45.22

Pink-and-white acrylics (full set)

$54.12

$47.19

Acrylic ﬁll

$28.96

$25.85

Gel ﬁll

n/a

$29.19

Gel toenails

n/a

$33.95

UV top coat

n/a

$6.27

WHAT COMMISSION PERCENTAGE

do you receive on services?* 55.7% (average)

Average weekly income $150 or less

23.7%

$151-$250

11.3%

$251-$350

12.8%

$351-$450

5.4%

$451-$550

12.6%

$551-$650

7.6%

$651-$750

7.1%

More than $750

28 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

19.4% *2008-2009 Big Book

>>>

The Modern Edge NEW Black Onyx & Alpine Snow

industry statistics

REGIONAL ANALYSIS NAIL TECHS Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTALS

2009 1,898 500 8,170 1,412 86,127 6,678 2,932 438 185 44,575 5,118 1,620 1,305 8,269 3,021 1,016 913 2,060 2,994 1,135 6,489 12,142 11,897 2,686 1,777 4,821 445 788 5,708 892 7,814 1,169 16,335 6,677 113 11,639 4,451 14,730 9,048 1,448 1,931 33 3,780 23,916 1,753 224 5,750 7,300 609 1,722 361 348,814

2008 1,919 350 8,236 1,422 85,822 6,779 3,184 462 185 45,041 5,162 1,749 1,321 8,314 3,039 883 913 2,078 3,008 752 6,418 11,822 12,042 2,703 1,793 4,864 417 793 6,034 898 8,125 1,174 16,172 6,721 114 11,742 4,494 14,854 9,098 1,459 1,938 30 3,810 24,029 1,592 201 5,781 7,300 614 1,727 368 349,746

NAIL SALONS % change -1.1% 42.9% -0.8% -0.7% 0.4% -1.5% -7.9% -5.2% 0.0% -1.0% -0.9% -7.4% -1.2% -0.5% -0.6% 15.1% 0.0% -0.9% -0.5% 50.9% 1.1% 2.7% -1.2% -0.6% -0.9% -0.9% 6.8% -0.6% -5.4% -0.7% -3.8% -0.4% 1.0% -0.7% -0.9% -0.9% -1.0% -0.8% -0.6% -0.8% -0.4% 9.3% -0.8% -0.5% 10.1% 11.4% -0.5% 0.0% -0.8% -0.3% -1.9% -0.3%

2009 400 68 490 450 7,978 936 929 93 100 4,233 2,137 229 230 2,231 877 365 437 571 982 182 1031 1,403 1,607 713 446 941 166 326 505 198 2,590 360 4,128 1,784 69 1,581 688 639 2,609 219 788 59 1,085 5,192 341 60 1517 1,334 196 957 120 57,570

2008 827 125 1,170 461 8,097 914 939 192 91 4,190 2,058 230 222 2,164 837 347 439 563 949 181 1,001 1,390 1,639 683 441 925 163 295 518 199 2,585 356 4,076 1,736 64 1,578 665 636 2,576 210 771 54 1,043 5,139 336 61 1,482 1,296 179 932 104 58,129

% change -51.6% -45.6% -58.1% -2.4% -1.5% 2.4% -1.1% -51.6% 9.9% 1.0% 3.8% -0.4% 3.6% 3.1% 4.8% 5.2% -0.5% 1.4% 3.5% 0.6% 3.0% 0.9% -2.0% 4.4% 1.1% 1.7% 1.8% 10.5% -2.5% -0.5% 0.2% 1.1% 1.3% 2.8% 7.8% 0.2% 3.5% 0.5% 1.3% 4.3% 2.2% 9.3% 4.0% 1.0% 1.5% -1.6% 2.4% 2.9% 9.5% 2.7% 15.4% 1.0%

Sources: This data is derived from several sources: state boards’ self-reported figures (in some cases, we confirmed the data by looking at the actual name file); business lists and NAILS’ own estimates when a number is not provided or figures from various sources were inconsistent. Our own estimates are based on known information about the number of salon businesses in each state and the average number of nail technicians per salon.

30 |

NAILS MAGAZINE

2009-2010 THE BIG BOOK

NOVEMBER 2008

NAILS MAGAZINE

| 30

getandkeep NAILS to ENVY

maintenance NAIL ENVY Just the right balance of strengthening and protective ingredients to keep nails in great condition. Once your chosen Nail Envy formula has done its job, switch to Nail Envy Maintenance Formula to maintain results.

original NAIL ENVY Maximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger, and resist peeling, cracking, and splitting.

soft&thin NAIL ENVY Strengthening formula fortiﬁes soft, thin nails with extra calcium.

matte NAIL ENVY Same strengthening beneﬁts as Original Nail Envy, but with a natural-looking matte ﬁnish.

sensitive&peeling NAIL ENVY Formaldehyde-free formula protects against peeling with antioxidant vitamin E, kukui nut oil, and aloe vera to soothe sensitive nails.

dry&brittle NAIL ENVY Moisturizing formula helps maintain ﬂexibility and protects with antioxidant vitamins E & C.

THE #1 REASON WOMEN RETURN TO NAIL SALONS?

CLEANLINESS! Now OPI makes it easy and economical to keep your salon compliant with state regulations with just one single product – OPI Spa Complete One-Step Cleaner and Disinfectant.

Cleans and disinfects tools, hard surfaces, and pedicure spas and tubs Hospital-grade, EPAregistered disinfectant Effective against a broad spectrum of bacteria, viruses, fungus, mold, and mildew Deodorizes Built-in chelator dissolves hard-water mineral deposits Degreaser cleans residue left by oily pedicure scrubs Non-acid, pipe-safe cleaning Economical – one gallon makes up to 128 gallons of cleaning solution Meets most state board sanitation regulations AVERAGE COST PER USE HARD SURFACES Clean and disinfect your station 20 times for just 1 penny.

IMPLEMENT DISINFECTION Disinfect implements for 20 cents a day.

PEDICURE SPAS & TUBS Clean and disinfect for 39 cents per gallon of water. With OPI Spa Complete, you can be assured that your salon is as clean as it can be, in one easy step!

Available in 1 Gallon and 4 Fl. Oz. sizes.