Nails Career Handbook 2010

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table of contents

Starting Your Career From passing your state board exam to understanding different compensation systems to preparing your resume for an interview, this section helps you figure out what you need to know when you are just getting started.

6 8 12 14

21 Tips for Test-Takers Know Your Compensation Options The Resume: Selling Yourself How to Ace Your Interview

16 24

Calling All Clients: Fill Your Chair Get the Word Out on Your Salon

54 58 60 64

Enhancement Troubleshooter Keep It Clean: Sanitation Basics 12 Annoying Things Clients Say 10 Tips For Staying Healthy At Work

68 70 72

Signature Services NAILS Online Resources The Goods

Building Your Business Now that you have a job, you want to know how you can build your business. This section shows you how to reach out to clients and build your clientele.

Honing Your Skills From understanding what it means to keep yourself and your clients safe to answering some of your most frequently asked technical questions, this section helps you stay on top of your game.

Expanding Your Horizons So you’ve got the job and the clients, and now you want to know how to stay abreast of the latest and greatest in the nail industry.

This section offers up a selection of new products from professional manufacturers and a list of online resources to help you in your journey.

Cover Look

Nails: Elsbeth Shuetz, Orange, Calif., ms-management agency LA Photographer: Vu Ong Model: Traycee King

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Departments 4 On My Mind 79 Ad Index 82 The Last Word

Special Section

THINGS (about lots of things)

29 5 Things (About Lots of Things) Every Nail Tech Should Know

every nail tech should know NAILS presents this all-incompassing compendium of lists — from what you should know about bacteria and fungus on nails to tips you can learn from a competitor, an interior designer, or an inspector — all grouped in fives. Why five things? Well, we wanted to keep it short and sweet and give you lots of information about lots of things. The advertorials in this section follow the same theme, so you can learn five things from many of your favorite professional product manufacturers too.

BY TIM CROWLEY, HANNAH LEE, JUDY LESSIN, AND SREE ROY

2010 NAILS CAREER HANDBOOK

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on my mind

5 Things No One Ever Told You About the “Real World” Congratulations on your graduation from nail school! You’ve taken a huge step into a satisfying and lucrative career.

The NAILS Career Handbook will help guide you through the next steps. It’s filled with articles and how-tos to help you thrive during your first year as a working nail tech, from how to ace your salon interview to customer service pointers. There’s also a bonus “5 Things (About Lots of Things) Every Nail Tech Should Know” section, which features lists from NAILS Magazine editors, Sree.Roy@bobit.com industry experts, and product manufacturers, that we hope will inform and entertain you on a variety of topics.

In keeping with the “5 Things” theme, I asked working nail techs on NAILS’ Facebook page (www.facebook.com/nailsmag) to share the things they wished someone had told them before they entered the “real world.” Here’s what they said: 1. Your first year will probably be the hardest. That’s because you won’t have a stable clientele yet. We offer many tips in the article “Calling All Clients” (page 16), but you’ll do yourself a favor if you’re prepared to work long hours and to hustle for new clients. Find a salon owner who’s comfortable working with newbies and try to stay there while you grow. Also, be prepared for the inevitable downtime — and use it to expand your skill set (like creating a demo nail art design to display at your station).

2. You’ll need business management skills. Schools tend to focus on the technical side of the trade, but don’t educate students on the business side. No matter your workplace situation (booth renter, employee, owner), you’ll have a large hand in the success or failure of your nail business. Consider taking a personal finance class at a community college or attending salon business seminars at a trade show to fill in any knowledge gaps. And if your salon doesn’t automatically withhold your taxes, make sure to save money for these.

3. Proper sanitation procedures aren’t a given. In school, sanitation is usually a focus, but in the real world, you’re going to run into colleagues and bosses who couldn’t care less. With that in mind, you’ll need to find the motivation within yourself — whether it’s your personal attachment to clients with a desire to keep them safe, a savvy marketing awareness that lets you talk up your top-notch sanitation to potential clients, or something else — to keep proper sanitation practices throughout your career.

4. Continuing education will prove to be essential. Do you know what the most popular nail services are? In five years, will you still know what the most popular nail services are? You’ll need to attend trade shows, networking events, find a mentor, and subscribe to trade magazines to stay ahead.

5. There are alternative nail careers (besides working in a salon). If you ever want a break from working behind the table, you have many options. You could be a manufacturer’s educator, working with your favorite nail product maker to train other techs, test out new products, and travel to trade shows. Or you could become a nail competitor, winning money and prestige at competitions around the world. Other options include being a celebrity manicurist, cruise ship nail tech, home-based tech, or a hospital or nursing home manicurist.

The possibilities and surprises (good and bad) are endless. I wish you much success in your new career and hope you’ll keep in touch with your progress. Drop me an e-mail at Sree.Roy@bobit.com any time to share your thoughts on what’s surprising you most about the real world or how you’re making it during your first year.

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A BOBIT BUSINESS MEDIA PUBLICATION

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Associate Editor Tim Crowley Tim.Crowley@bobit.com Assistant Editor Thi Dao Thi.Dao@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (310) 533-2412 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Desiree Bennett For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

2010 NAILS CAREER HANDBOOK

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starting your career You can see the light at the end of the tunnel, and you know that once the sun hits your face you’re free to start an exciting career full of prospects and possibilities. But before you do, you have to pass your state board exam. Below, we’ve assembled tips to prepare you for the big day — when you can pick up your pencil ... and ... begin.

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TIPS FOR TEST-TAKERS

1. Remember, studying for the test begins on the first day of class. Decide to learn the material, not simply know it well enough to pass the test.

2. Don’t delay in taking your exams. Take them as soon as possible after completing your coursework.

3. The National-Interstate Council of State Boards of Cosmetology (NIC) provides tests to more than 30 states. Go to www.nictesting.org/details.htm to see if your state is one of them. If it is, click on www.nictesting.org/cand_info.htm to see sample questions and a link to paid practice exams, which will give you an idea of what types of questions will be asked.

9. Download and print the practical CIB for nail techs and study it.

in which case you may need to bring a marriage certificate.)

10. To answer a multiple-choice question, first cover the choices, next read the question and determine your answer, then uncover the choices and search for your answer.

16. Make sure your transcripts have been sent from the schools. Make sure any necessary paperwork is filled out prior to the test.

4. Check out Milady.com (click on

11. Check and recheck your kit and

the “students” tab) to find resources for study guides. Many state tests use these as the references for test questions.

materials against your state regulations, and bring duplicates of items in case of a mishap.

5. Review chapters and notes on sanitation and safety. Also review your state board’s regulations.

12. Pay attention to details — if a question requires you to list steps, make sure you list them all.

6. Beautytech.com/forums/quiz.php

13. If you are using a live model, make

has questions that may help you. You’ll also find forums where you can talk to other techs who may be able to give you pointers.

sure her nails and skin are healthy and undamaged. Offer to drive your model to and from the testing site to ensure her participation.

7. Take out your old tests from class, see where you made errors, and review these sections.

14. Bring a photo ID and a social security card to the test. (Bring another government-issued ID if you don’t have a social security card.)

8. Find the Candidate Information Bulletins (CIB) on the NIC website to learn how test questions are weighted.

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2010 NAILS CAREER HANDBOOK

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17. Know the testing times and leave plenty of time before the test begins to park, use the restroom, and walk to the testing room. Bring money for a parking meter.

18. Ensure that your payment method is acceptable.

19. Wear comfortable, professional clothing, remembering your clean lab jacket if required by your state. Make sure your hair is pulled back and away from your face and that you don’t wear any dangling jewelry.

20. Don’t load up on caffeine or sugar before the test. They could make you jittery and cause anxiety.

21.

Relax! You’re ready.

15. Make sure all your IDs list the same name. (One may be a married name, PHOTOGRAPHY BY VU ONG

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starting your career

Know Your Compensation Options Believe it or not, some techs graduate from nail school and immediately open up their own salon. Most, however, wait to get some experience first. If you’re not ready for salon ownership, you can get to work as either an employee or a booth renter. Read on to learn the differences between these types of techs.

A SALON OWNER:

which best describes your COMPENSATION SYSTEM? I am a booth renter, I pay rent to the salon and I keep all my service fees.

45.6%

I am a booth renter, I pay rent to the salon and I keep a percentage of my service fees.

I am an employee and I receive a salary.

2.7% 13.9%

I am an employee and I receive a salary plus 6.2% a percentage of my service fees.

I am an employee and I receive just a percentage of my service fees.

23.5%

I am an employee and my compensation is based on the number of clients I serve.

(I receive a higher commission if I bring in more clients.)

8.2%

• Leases or owns the salon property • May hire employees, rent out booths, or work solo • May provide equipment and supplies for employees • Has discretion over salon decor, marketing, hours of operation, retail lines • May provide benefits for employees

AN EMPLOYEE: • Receives a salary and/or commission (plus tips) • Can be required to work certain hours, follow certain procedures, adhere to a dress code • May receive training, performance goals, and evaluations from the salon owner • Has payroll taxes withheld from her paycheck • May receive benefits like vacation and health insurance

A BOOTH RENTER: • Pays a fee (rent) to lease a space in a salon • Sets her own prices and collects money directly from her clients • Determines her own service offerings • Pays for her own supplies • Pays her own taxes and insurance • Does not receive any benefits

AVERAGE WEEKLY INCOME* $150 or less

23.7%

$151-$250

11.3%

$251-$350

12.8%

$351-$450

5.4%

$451-$550

12.6%

$551-$650

7.6%

$651-$750

7.1%

more than $750

You might prefer to be an employee if you enjoy the following:

You might prefer to be a booth renter if you enjoy the following:

• Being part of a team • Receiving training and feedback • Relying on a salon owner to help build your business • Bearing less financial responsibility

• Being your own boss and making decisions independently • Wearing many hats • Having the challenge of building a clientele

19.4%

*For nail techs and owners of all types

For more industry statistics, visit www.nailsmag.com/resources/ industryStats.aspx .c o

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COMMISSION RATES VARY, THOUGH 55.7% IS THE AVERAGE FOR SERVICES.

49.5% OF NAIL TECHS RECEIVE A COMMISSION OR OTHER INCENTIVE FOR SELLING RETAIL PRODUCTS. Source: 2009-2010 NAILS Big Book >>>

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How to Estimate Your True Income

FOR AN EMPLOYEE: Line 1. Annual gross income (salary, service and retail commission, and tips)

____________

ANNUAL EXPENSES

USING THESE WORKSHEETS The big question: Will I make more money as a booth renter or an employee?

It may seem at first glance that you will earn more as a booth renter — after all isn’t it better to receive 100% of your service fees without someone else taking a cut? But when you calculate the overhead a booth renter faces (she has to pay rent, buy her own supplies, and buy her own insurance), you’ll find the initial numbers are deceiving. Use the worksheets on the right to estimate your true take-home pay as either an employee or a booth renter.

Consult a financial advisor for more details and help with your personal situation.

RESOURCES:

.co

Line 2. FICA (social security and Medicare taxes) (7.65% of line 1)

____________

Line 3. Estimated federal and state income tax (15% of line 1*)

____________

Line 4. Cost for tools not provided by employer

____________

Line 5. Total of lines 2-4

____________

Line 6. Annual take-home pay (subtract line 5 from line 1)

____________

FOR A BOOTH RENTER: Line 1.

Annual gross income (gross service and retail income and tips)

____________

ANNUAL EXPENSES Line 2. Space rental

Line 4. Phone

____________

> Publication 1779, Independent Contractor or Employee Brochure

Line 5.

____________

m

Want more tax info? You can download the following publications from the IRS website at www.irs.gov/ formspubs/index.html or call (800) 829-3676.

Line 3. Tools, supplies, cost of retail product

> Form SS-8, Determination of Worker Status

Liability insurance

Line 6. Marketing and advertising Line 7.

> Publication 531, Reporting Tip Income

____________ ____________

____________

Misc. expenses (accountant, mileage, bank fees, etc.)

Line 8. Total of lines 2-7

____________ ____________

Line 9. Adjusted gross income (subtract line 8 from line 1)

____________

Line 10. SECA (self-employment contributions tax) (15.3% of line 9)

____________

Line 11. Estimated federal and state tax (15% of line 9*)

____________

Line 12. Total of lines 10-11

____________

Line 13. Annual take-home pay (subtract line 12 from line 9)

____________

*This is just an estimate. The actual amount will vary depending on your tax bracket.

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starting your career

The Resume: Selling Yourself Your resume plays a big part in how potential employers view you. Even if you’re fresh out of school with no previous work experience, you can still put together a good resume. Here we show you how to create a crisp, organized resume that’ll best highlight your skills and potential.

SAMPLE RESUME

AMY STANTON 1234 Elm St., Bellevue, Ill. 62206 | 618-555-1234; cell 618-555-6789 | amy@amystantonnails.com

CAREER GOAL To bring my dedication and enthusiasm for nails to a full-service salon environment that emphasizes team spirit, customer service, sanitation, mentoring of employees, and continuing education.

EDUCATION Cahokia Vocational College (March 2010-July 2010) Won 2nd place in area student competition tion for acrylics category. Coursework includes pink-and-whites, light massage, foot reflexology, and d public health issues. Business courses include accounting and business management.

Will take Illinois state license exam in August 2010.

Bellevue High School (June 2006) Received block “B” for achievement in extracurricular activities tivities (girls’ softball and field hockey). Coursework included typing, computer science, and spreadsheets. heets.

Organized accounts for sales of baked goods, caps, and T-shirts for team activities. Field hockey ockey team went to state championship games.

CONTINUING EDUCATION OPI Axxium Gel System Class, Sterling, Ill. (April 2010) Nail U: Perfect Pink-and-White Sculpt & Need For Speed, West Dundee, Ill. (May 2010) The High Road to Education, Portland, Ore. (May 2010) Ken Kassidy’s Business Management Class, Long Beach, Calif. (July 2010) NAILS Magazine subscriber (January 2008 to present)

WORK EXPERIENCE Receptionist, Shear Delight Salon, Bellevue, Ill. (September 2007 to present) Duties include answering telephone, making appointments, making beverages, maintaining appearance of waiting area, greeting customers with offers of cucumber water and magazines, communication between stylists and customers when necessary.

Hostess, Country Style restaurant, Bellevue, Ill. (June 2003 to September 2007) Duties included greeting customers, settling them at their tables, providing beverage service until server arrives, providing support for server.

COMMUNITY SERVICE & ACTIVITIES Visits with church youth group to area nursing homes to visit with residents; represented area youth at synod conference. Personal interests include camping and playing piano.

REFERENCES Mary Smith, Shear Delight Salon, Bellevue Ill. 618-331-5566 Irene Jones, teacher, Cahokia Vocational College, Cahokia, Ill. 618-334-2222 John Brown, youth group leader, Bellevue, Ill. 618-332-7777

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Make sure your resume is organized logically and typed neatly. Ask a friend to check for spelling errors.

Plain white paper is fine.

Be sure to give current contact information. Callers should be able to leave a message at any phone number you provide.Your contact information is your vital link to prospective employers, so be accessible. Make sure your outgoing message on your voicemail and e-mail address convey a professional image.

State what you have to offer. Salon owners and managers aren’t just looking for experience. They want to see enthusiasm and potential.

Give the name and address of your cosmetology school, your license number, or when you expect to take your board exams. List the main subjects your courses covered.

List competitions you have entered, even if you didn’t place. It shows you are active in the industry. Include trade-related events you’ve attended such as shows, panel discussions, and continuing education courses.

List any trade publications you read.

Include jobs not in the beauty industry. Emphasize the aspects of previous employment that apply to the nail industry — such as greeting customers, providing good customer service, and communication. Include the dates of previous employment and names and phone numbers of supervisors.

Including information about your extra-curricular activities is a personal decision. Some potential employers like to get a larger sense of you as a person.

List three people who can vouch for your dependability and work habits. If you don’t have a previous employer who can be your reference, ask a teacher or mentor. Make sure your references agree to be listed on your resume.

2010 NAILS CAREER HANDBOOK

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NABBK09jessicachecke

Jessica Cosmetics

jci@jessicacosmetics.com

www.jessicacosmetics.com

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starting your career

How to

Ace Your Interview

DRESS THE PART 1. Look neat and professional. Your clothes should be clean and spotless, your shoes polished, and your jewelry minimal. Don’t show up to an interview wearing jeans, a too-short skirt, a low-cut blouse, dirty or smelly clothes, or anything else that could give off a sloppy first impression.

2. Gear your look to the salon’s look. If it’s young and hip, it’s OK to dress more on the trendy side — keeping in mind that employers are trying to gauge the type of impression you’d make on clients. When in doubt, go more conservative.

3. Have impeccable nails, hair, and makeup, but don’t go over the top.

Keep your look natural and subdued.

4. Accessorize well, but not to the extreme. Wear small earrings and feel free to bring a neutral-toned purse (with room for a notepad and pen for writing down any follow-up information).

WHERE TO LOOK 1. Surf the web for online classifieds.

Some great sites to start your search include: > www.behindthechair.com/jobs/start.aspx > www.beautytech.com/forums (scroll down to classified ads, then employment classifieds) > www.nailsmag.com/resources/classifieds.aspx > www.craigslist.org (go to your city’s page, then navigate to jobs — salon/spa/fitness) > www.probeauty.org/careers 2. Check with your school to see if it offers job-placement assistance.

3. Ask distributors, teachers, product educators, and established nail techs if they know of salons hiring new techs.

4. Look for salons where you’d like to work and approach the owner to find out whether the salon is hiring.

5. Go to trade shows, networking events, job fairs, and other industry events armed with resumes and your portfolio.

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PUTTING TOGETHER YOUR PORTFOLIO A portfolio with pictures of your work should show your skills while also letting the potential employer know you are organized. Purchase a simple binder from an office supply store, making sure to have plastic sheet covers, and include the following: > A nice photo of a full set of acrylic pink-and-whites. It’s one of the most basic services and most employers will appreciate your skills in this department. > A shot of toes. If you’re proficient in gels, then a photo of some nice gel toes, Rock Star toes, or other decorative toenails will be sure to impress. > If you have a creative side, include up to five photos of your nail art. Even if you don’t plan on selling nail art as a service, it still shows the potential employer you are passionate about nails. > Photos of any other nail specialties (wraps, Minx nail coatings, party nails, etc.). > A copy of your license and any other accreditations or certificates you’ve earned (like completion of manufacturer courses, first-aid classes, or beauty school nail competition placements).

ILLUSTRATION ©ISTOCKPHOTO.COM/VINAYAPRASHANTH

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DURING THE INTERVIEW 1. Arrive on time — or better, a few minutes ahead of schedule.

2. Don’t chew gum, play with your hair, bite your nails, or fidget.

3. Shake hands with people and look them in the eye. It shows confidence and openness.

4. In the interview, relax, but use your best manners. Remember to just breathe when you feel nervous.

5. Show willingness to learn and adapt.

Don’t pretend to know it all.

6. Discuss what you have to offer the salon, such as energy and a fresh perspective.

7. Keep the conversation professional, upbeat, and to-the-point. Don’t ramble and don’t criticize teachers or previous employers.

8. Be prepared to let the salon owner know why you left your previous job. If you left on less-than-optimal terms, cast the situation in a positive light, such as: “It wasn’t the right place for me,” or “I needed more support to grow.”

9. If you have to do nails during the interview, make sure your tools and products are neat and in a professional-looking toolbox. (If you have to bring a model, she should look as professional as you do.)

10. Be prepared to discuss your career goals and expectations for this job, such as mentoring or continuing education.

11. Don’t appear to be only interested in the money. Wait until the end of the interview to discuss compensation (see page 8 for information on different compensation systems).

12. When discussing work hours, try to be flexible and open to the needs of the salon, but forthright about your own limitations. If you have to be limited on certain days, try to offer more time elsewhere on the schedule.

HOW YOU’LL KNOW IF IT’S A GOOD FIT Think about the advantages and disadvantages of different salon work environments.

NAILS-ONLY

FULL-SERVICE

SPA

ADVANTAGES

DISADVANTAGES

Other nail techs to learn from; coworkers who share your passion for nails; coworkers to handle clients when you are sick or out

No stylists or estheticians to get referrals from

Stylists and estheticians to get referrals from; other clients to draw from

No one to network with or ask questions; nails might not be a priority

Usually charge higher prices; quiet, spa-like atmosphere, more coworkers to get referrals from

Most spas don’t offer nail enhancements; nails might not be a priority

COMMON INTERVIEW QUESTIONS

> > > > > > > >

Be prepared to answer more than just “yes” or “no” questions. Practice your responses to these interview questions by role-playing with classmates or a friend. > What service do you find the most enjoyable to do?

Which is the least? > How will you market yourself and draw in your clientele?

Why is it important to get manicures and pedicures?

How personable are you with your clients?

What will your reaction be if a client says she doesn’t like your work and wants a refund?

Are you willing to promote others in the salon and how?

If you were experiencing a conflict with a fellow employee, how would you handle the situation?

What are the possible consequences of using dirty implements?

What are your strengths and weaknesses?

How long does it take you to do a full set of gel? What about a full set of acrylic?

WHAT TO BRING 1. Research (be prepared to tell the salon owner or hiring manager why you are a good fit with the salon).

2. Resume (see page 12 for tips on putting your resume together).

3. Portfolio (see “Putting Together Your Portfolio”).

4. Pens and a notepad.

5. Check before the interview to see if you should bring a model and product to demonstrate your skills.

6. Your best attitude and energy.

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building your business

Calling

All Clients!

(67 ways to fill your chair in 6 months) You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.

START WITH YOU 1. Make sure your nails look beautiful. You should be your own best advertisement.

Potential clients will inevitably look at your nails — so keep them in great shape.

If you have a specialty (pink-and-whites, nail art) wear it on your own nails.

2. Look professional. No one’s saying you should wear a suit — but certainly don’t go to work wearing a T-shirt and sweat pants.

3. Have confidence. People want your services — so talk about them, and about yourself, with pride.

4. Service with a smile. A positive attitude puts clients at ease.

5. Get thee to a mentor. Find someone who can show you the ropes. An experienced tech in your salon can be a great asset. Or find help for specific questions online on message boards.

6. Watch your language. “Colorful” language is best left out of the work place. Never gossip about a client to another client.

7. Get creative with your business card. Have a well-designed card and a memorable logo.

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8. Be on time. Call the client, if possible, and definitely apologize if you are running late and offer a small complimentary service (like a paraffin dip) if a client must wait.

9. Set achievable goals. Instead of saying, “I will have four new clients this week,” which is something you can’t control, say, “I will hand out 10 cards and speak to five people this week.”

10. Track your progress. Create a Microsoft Excel file, or even a paper worksheet, to accurately track your weekly progress (new clients, referrals, retail sales, etc.).

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GET THE WORD OUT 11. Shamelessly self-promote. Join a local networking group and do a demo at one of the meetings.

12. Always carry your business cards.

Don’t leave home without them. Hand them out like it’s your job (because it is!).

13. No advertising works as well as one-on-one contact. Advertising gets your name out there, which is great for business, but most clients come to the salon through personal invitation and referrals from other clients.

14. Start with family and friends. Give free full sets to your family and friends for two reasons: they will advertise for you, but mostly they will be honest with you about your work and how it can be improved.

15. Have a website. If you don’t know where to start, ask a friend who has some web design experience. Make sure to include your salon’s address, hours of operation, good service descriptions, and as many photos of your salon and services as you can. Don’t neglect Facebook as a way to network with current and future clients.

16. Stop in at all the businesses near your salon. Introduce yourself and offer

a special price to the employees of each business.

17. Work together. Barter services with other stylists in your salon. Help to promote each other and keep business in your salon.

18. Give a free full set (and some business cards) to people in the public eye. In exchange for your work they should give out your card whenever someone comments on their nails. Good candidates for this arrangement are: flight attendants, bank tellers, realtors, and jewelry or makeup counter salespeople.

19. Start a newsletter. Either an e-newsletter or a mailed one. Use this to announce your latest services and offer promotional discounts.

20. Leave an extra tip for the waitress.

Along with the cash tip, leave a business card that offers a set of nails for 50% off, and a 10% discount for her co-workers.

Ditto for bartenders.

21. Do some wedding prep. Get friendly with bridal salons, photographers, flower shops, and wedding planners for referrals.

Also, rent a booth at a bridal show to reach new clients.

22. Branch out. If your salon doesn’t do hair, trade business cards with hair salons that don’t do nails.

23. Make gift certificates available online. Work with your web designer or www.spaemergency.com on this convenient service for clients.

24. Use your retail items wisely. Put stickers with the salon name and phone number on all retail items. Personalize retail bags with the salon name and information.

25. Get involved in your community.

Local charities, sporting programs, and local government events, directories, and brochures offer great exposure — often in exchange for a small donation.

26. Set up a referral arrangement.

Contact clubs and businesses to see if they will give their customers your card.

This works well with gyms, tennis clubs, and country clubs. Offer members a special price.

27. Get exposure through small gifts. Key chains, pens, bottle openers, or nail files — all with your salon name on them — make great gifts. >>> 2010 NAILS CAREER HANDBOOK

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MASTER YOUR ETIQUETTE 28. Make a good first impression. Greet clients as they walk in the door. Make sure they see a clean, organized salon and a spotless bathroom.

29. Be prepared. Always be ready before the client walks in.

30. Keep the music down. Unless it’s part of your salon theme, don’t have a TV or radio dominating the salon atmosphere.

31. Don’t speak poorly of other salons or techs. You can listen and empathize, but don’t add your own criticism.

32. Stay off the phone. Take care of clients who call, but keep the personal calls for personal time.

33. Act as if every client is your only client. Give her your full attention and be meticulous.

34. Offer the client a drink. Tea, water, coffee, and juice are great options.

35. Find out your clients’ nail history. Have they had enhancements before, did they like them? Offer services that best suit their lifestyle.

36. Keep your door open. If your salon is in a high pedestrian area, an open door is very inviting. Put a “Walk-ins Welcome” sign in the window.

37. Offer more than the price. When you receive an inquiry for the price of a service, sell the service. Say, “For a pink-and-white full set, we charge $50, and that includes...” then list all that the service includes.

38. Keep your personal life personal. It’s OK to answer questions when asked, but try to steer the conversation away from

you. It’s just not professional to air your dirty laundry.

39. Watch your words. Instead of saying, “No, that won’t work,” say, “That appointment has been taken.” Then offer an alternative.

40. Offer standing appointments. This may not work for every client, but many clients like to call dibs on a set time and day every week.

41. Confirm your appointments the evening before. This is helpful to many clients and helps cut down on no-shows.

42. Be reliable. Don’t say you’ll do something that you won’t. Especially when you are building new client relationships, you need to let them know they can depend on you. Don’t call in sick or take any unexpected vacation time.

MAKE THE SALON A WELCOMING PLACE 43. Keep it neat. Make sure your table is clean and the client sees that you disinfect your implements.

44. Make your table an oasis. Products should smell good, feel good, and look good.

45. Be unique. Come up with interesting, unique signature services that your clients can’t get anywhere else. How about a special Mojito Pedicure or a Mango Manicure?

46. Encourage them to test products.

Display “try me” bottles of scented lotions on your table so clients can sample your retail offerings.

47. Take advantage of the seasons. Offer a different promotion or specialty service for every season or major holiday.

48. Don’t ignore the other half. Men are becoming a bigger segment of the market as they realize the importance of good

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grooming. Create services that invite men into the salon.

49. Show them what you have to offer.

Keep retail displays clean, organized, and well-stocked.

50. Put a sandwich board on your sidewalk.

Decorate the board with balloons and 43 advertise a special service.

51. Schedule clients back to back. Try to schedule client appointments near each other so they will see other people in your chair.

52. Decorate your front window. Advertise product lines and services with attentiongetting window displays.

53. Pay attention to the details. Notice special needs and subtly try to make a client’s visit easier. She will notice your care 44 and appreciate your discretion. >>>

2010 NAILS CAREER HANDBOOK

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HAVE A BONDING EXPERIENCE 54. Offer only what they can handle. If you give away full sets, make sure the person’s lifestyle can accommodate fill appointments. Pre-book clients before they leave the salon to turn them into regulars.

55. Educate your clients. During the first appointment, tell clients what steps you are taking in each service and why. Let them see how serious you are about nail care and helping them maintain beautiful, healthy nails.

56. Be interesting. Listen to the news, read the local paper. Offer clients good conversation. Remember the client’s stories. If details are hard for you to remember, make notes on each client’s card.

57. Enlist the team. Get the receptionist, owner, and all employees on board to create a unique, consistent salon atmosphere.

58. Give a “commitment card” to every new client. This is a small card that lists your commitment to the client on one side, and her commitment to you and her nails on the other.

KEEP LEARNING 63. Educate yourself. Read trade magazines, attend trade shows, take continuing education. Let your clients know that you are keeping up to date on the latest and greatest. They’ll be impressed that you are continually looking to improve.

64. Take copious notes. Keep client cards on all clients to help you keep track of allergies, nail issues,contact information, and the like. Also write down colors they like and other preferences so you can remember next time.

65. Show off. Display your education certificates, plaques, trophies, and press coverage in visible areas.

66. Keep up your good habits. Just like you, your business will grow and change.

As your book fills, don’t let what you’ve learned fade away.

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Note to techs: phone and logo here [Insert salon name, address, card] or just copy your business [Back should be lined

to make notes]

_____ ____________________ ____________________ _________ E-mail: ____________________ ____ Name ____________________ ____________________ ____________________ _________________________ ____________________ Address (city, state, zip) ___________________ ________ (work) _________ (cell) ____________________ __________________ _____ __________ (home) __________ Phone _____ #2 ___________________ ____________________ we contact you? #1 __________ ________________ How would you prefer ___________________________ ____________________ you into the salon? __________ disorders, slow healing, What services brought diabetes or other circulation options, such as allergies, that could affect service ____ Do you have any condition ____________________ __________ _________ ____________________ ingredients? Please explain. ___ ________ sensitivity to any cosmetic ____________________ ____________________ ____________________ ____________________ ___ ________ ____________________ ____________________ ____________________ ____________________ __________ __________ ________ ____________________ ____________________ they are today? __________ than different be to nails, hands, and feet ___ How would you like your __________________ ____________________ __________ ____________________ ____________________ ____________________ _____________________ the experience? __________ would you have improved enjoyed in the past? How ___ What services have you __________________ ____________________ ____________________ ____________________ __________ ___ ________ ____________________ ____________________ ____________________ ____________________ ____________________ ___________ ____________________ ____________________ ____________________ __________ __________ about us? __________ ______________ How did you find out ____________________ __________ ____________________ a special occasion? __________ ________________ Are you preparing for ____________________ ____________________ ation? ____________________ _ What is your activity level/occup ____________________ ____________________ or feet? ____________________ that take a toll on hands ___________________ Do you play any sports ____________________ feet? ____________________ and nails, hands, use on your _____ What products do you ____________________ professional? __________ salon your with like to discuss concerns you would ___ ______ Are there any special ____________________ ____________________ ____________________ ____________________ questions ____________________ . If we can answer you more effectively to know and serve have you as our guest. allowing us to get It is our pleasure to Thanks so much for any staff member. feel free to contact at any time, please

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59. Be available. When you are building your clientele, it’s important to be at the salon during hours that are convenient to the client.

60. Send cards to your clients. At the holidays and on their birthdays, send cards thanking them for their loyalty.

If you want to, include a coupon for a discounted service.

61. Say thanks. Send a thank-you note to each new client to show your appreciation for their business.

62. Follow up. Call within two weeks of an appointment to see how your client is enjoying her nails and to set up a fill appointment.

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67. Know about diseases and disorders of the natural nail. Be able to give advice on treatment, and know where to refer clients for help. Have a list of specialists who you trust — dermatologists, podiatrists, etc.

2010 NAILS CAREER HANDBOOK

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building your business

Get the Word Out On Your Salon

OK, so you have a job. Great! That’s a major accomplishment. So now what? Do you sit at your nail station and wonder where all your clients are or do you put your marketing savvy to work and get them flocking to your table? Of course, offering outstanding services is an important aspect of attracting clients, but it’s also essential to implement a few clever (and easy) marketing strategies.

BUSINESS CARDS: SMALL BUT POWERFUL ADVERTISING 1. Figure out how you want your business card to look.

What sort of an impression do you want to make? Do you want your business card to look sophisticated or hip and modern? Do you want it to work as a mini-brochure, listing every service you offer or be minimalistic in its message? For that, you need to take your current clientele into account and cater to them.

2. Focus on what you do best. Do you excel at gel nails or are you a master at pink-and-whites? If you have a specialty be sure to list it on your card.

If there isn’t one particular service or quality that makes your salon different from all the others, you should still emphasize such things as “expertise,” “personal service,” or “full service.” You may also want to emphasize your commitment to sanitation.

3. Include vital information. All business cards should include your name, salon name, complete address with zip code, phone number with area code, website and e-mail.

4. Don’t list every service you offer. If you do, your card will become crowded and hard to read.

Leave space around information so it stands out and organize it neatly so it’s easy to read and understand.

5. Use the back of your card as an appointment reminder. It’s also a good spot to mention your cancellation policy. Consider including a mini-map if your location is hard to find.

6. Get your cards professionally designed and printed. If you don’t have money to hire a graphic designer, visit a local print shop. Many shops have design books with plenty of options to choose from. Or, visit a local design or art school and consider working with a student. And remember to check your spelling before you print anything.

A business card may be small, but the amount of business it can bring and the message it conveys to clients are priceless. Keep these things in mind.

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LOOKING FOR

A FEW GOOD REFERRALS You can establish a referral program with your clients, other businesses, and with doctors.

Client referrals: There’s no greater feeling than new clients coming to you because a current client referred them. Return the favor by developing a client referral program. It can be as detailed as setting up a punch-card system or as simple as telling clients about it. If a client refers a certain amount of new clients to you, give her a discount off her next service.

Physician referrals: Nail techs should never diagnose a nail problem on a client. When you do notice a problem you should bring it up and stress the importance of medical care. Your clients are more apt to follow your advice if you recommend a local physician who specializes in nail care. Ask friends, family, and clients for doctor recommendations, then get on the phone and set up interviews with them.

Business referrals: Establish relationships with local businesses, especially if you have something in common with them. For example, if you tend to cater to young, city girls, establish a referral system with a boutique they frequent. Place business cards in their boutique and return the favor by placing their cards in your salon. >>>

2010 NAILS CAREER HANDBOOK

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GET THE WORD OUT ON YOUR BUSINESS

Is mum the word on your services? Get your name out there and get yourself noticed with these 10 advertising and public relations ideas.

1. Sign up your salon. Place signs on your salon’s window advertising your services. Or, set up creative window displays to help draw clients into the salon.

2. Pound the pavement.

Make fliers talking about M your yo services and place them 2 under windshield wipers at un busy malls or high school b functions (like football f games).

You should check g the t lot owner’s solicitation policies first.

3.

Get schooled.

Many campuses have community bulletin boards that allow free posting. Place fliers about your salon on every board possible.

This is great especially during formals and prom season.

4. Be a chambermaid. Find out what benefits your local chamber of commerce offers its members. Chambers will often list businesses in a member directory and/or provide networking opportunities.

5. Join the welcome wagon. Welcome new community residents to the area with a gift certificate for your services. You can likely purchase the names from the chamber of commerce or go through a third-party service that sends out its own welcome packets, like Moving Targets (www.movingtargets.com) and Our Town America (www.ourtownamerica.com).

6. Be high profile. Offer free or discounted nail services to clients who work in jobs where their hands are high profile and often at the center of attention, like store cashiers, flight attendants, and bank tellers. Others are bound to notice if they have a beautiful set of pink-and-whites.

7. Give back. If people see you care about the community, they’ll not only notice your awesome set of glitter nails as you pick up trash with the highway beautification project, but they’ll also be more willing to spend their money at your salon.

8. Find wedded bliss. Most cities have a few wedding expos each year. If it’s in

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GET ON THE NET The World Wide Web is integral to the success of any business.

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your budget, consider renting a booth to show off your wedding-day designs. If you normally work with a hairdresser and makeup artist and rent the booth together, you’ll save on rental fees.

9. Sleep on it. If you’re near a hotel or motel, make extra copies of your price list and brochure and ask the front desk to keep them on hand for guests who are looking for a nail tech.

10. Wear it. Of course you’re already wearing a beautiful set of your own nails.

But what about the rest of you? Instead of being a walking billboard for your favorite sports team, be your own walking billboard. Have T-shirts made with your logo and website on them. Wear them to casual community events (like PTA meetings or watching a parade).

Create a business website. If you can’t pay someone to design your website, enlist the help of tech-savvy friends. They can either give you a discount, or you can trade out your services for theirs.

Get all Googled. Type in “nails” and your city name in Google or another search engine.

What is the first thing that comes up as a hit?

What comes up on the right-hand “sponsored” side? Is it your salon’s name? If not, get your name at the top of the heap. Make sure your website is “Google-search” friendly and consider sponsoring the search for your area.

For more on search engine optimization, go to www.nailsmag.com/seo.

Make some face time. Although mostly used for social networking, twitter.com and facebook.com also allow for professional networking. Create a page and use it for all you can, including posting monthly discounts as bulletins. For more on this topic, go to www. nailsmag.com/socialnetworkingfortechs.

Speak up. Many regional news outlets have “discussion” options for their stories.

Visit these discussion boards often, especially ones related to beauty; not only can you see how the latest trends are being received, but you can also stay active in discussions and sign every message with your name and salon contact info.

Remember that e-news is good news.

Let your clients read tips and advice on nail care, receive exclusive deals, and learn more about the people and products at your salon.

An e-newsletter (electronic newsletter sent via e-mail) notifies clients of all this information.

2010 NAILS CAREER HANDBOOK

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5 things (about lots of things) every nail tech should know NAILS presents this all-encompassing compendium of lists — from what you should know about bacteria and fungus on nails to tips you can learn from a competitor, a salon owner, or an inspector — all grouped in fives. Why five things? Well, we wanted to keep it short and sweet and give you lots of information about lots of things. The advertorials in this section follow the same theme, so you can learn five things from many of your favorite professional product manufacturers too.

BY TIM CROWLEY, HANNAH LEE, JUDY LESSIN, AND SREE ROY

2010 NAILS CAREER HANDBOOK

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5 things you can submit to NAILS 1. Nail art. We are always looking for cool new nail art. Sometimes we give nail techs specific assignments (holidays, colors, themes, etc.) but just as often we run nail art that you send us. You can send nail tips or pictures to Sree.Roy@bobit. com or 3520 Challenger St., Torrance, CA 90503.

If you are a nail artist and would like your name added to our list of people to contact, e-mail some samples of your work and your specialty to Sree.

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2. Step-by-steps. Do you have a technique that you do really well and you think other NAILS readers could benefit from it? Well take close-up pictures, write down the steps and e-mail them to Tim.Crowley@bobit.com. We’re looking for full demos or just little tips and tricks that we can show other techs.

3. Your salon. We’re also always looking for interesting salons. We try to get out there as much as possible, but we can’t find everyone. So we rely on you to toot your own horn and tell us all about yourself. Send salon pictures and info about yourself and your salon to Hannah.Lee@bobit. com (or the mailing address above).

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4. Cute stories, community involvement, anything else about your salon that is unique or interesting. Send us pictures and info about any events you take part in or fun promotions you come up with. Do you change your decor with the season? Let us know. NAILS wants to share your great ideas with everyone else, and give you the credit you deserve for coming up with that great idea. E-mail these stories to Judy.Lessin@bobit.com.

5. Ideas. We’ve got you covered on everything related to nails from Style to Business to Technique to Health. If you have an idea you think would fit in one of our four sections, send us a note. If you have an idea for a groundbreaking feature, send us that too. You can write something up or just give us the information and we’ll do all the follow-up.

— HL 4

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THINGS I Can’t Live Without by Suzi Weiss-Fischmann

1. Axxium Soak-off Gel Lacquers: Traveling without manicure worries. Between OPI speaking engagements and visiting editors, Axxium Soak-Off Gel Lacquers are essential to keeping my nails picture perfect.

2. Dell & OPI: With one child leaving home for college, I pushed myself to become even more tech savvy with a Dell laptop in one of my favorite OPI Nail Lacquer shades, I’m Not Really a Waitress.

Now, my e-mails match my nails!

3. Nail Finishes: Creating the hottest new nail finishes. This year, OPI Suede rocked the nail industry with OPI favorites like Here Today Aragon Tomorrow in the soft, satiny finish.

4. Green Efforts: Printing OPI World News and our color charts on paper certified by the Forest Stewardship Council (FSC), an independent organization established to promote the responsible management of the world’s forests. Recycle — it’s good for the earth!

5. Media Partnerships: Alice in Wonderland and Shrek — OPI continues to push boundaries and bring prestige to the beauty industry by partnering with global giants, including Disney and DreamWorks! www.opi.com

Call 800.341.9999 or visit www.opi.com ©2009 OPI Products Inc.

2010 NAILS CAREER HANDBOOK

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5 things you can do to go green, as recommended by the PBA

1. Change the outside light bulbs.

We’ve all heard about more energy-efficient fluorescent bulbs, however the light given off is not always the most flattering. Take a small step by just changing the exterior bulbs at your salon and home.

2. Reduce the water pressure and fix any leaks. Whether it’s your toilet bowl or shampoo bowl that’s leaking, take 15 minutes to call a plumber and finally get it fixed. This act alone can save more than 2,600 gallons of water a year. When the plumber is done fixing the leak, have him reduce the water pressure in the sinks and toilets. This will also help cut down on the amount of water used.

3. Use new green appliances and unplug appliances when not in use. People would be surprised by how much power a hair dryer uses or the energy lost by a curling iron left on. Major beauty companies are launching new appliances designed to use less power and go into hibernation mode quickly, then regain full heat immediately. By unplugging appliances that are not in use, you will save energy since power is still being used even when the machine is not.

4. Ban water bottles. Even with recycling, all those 12-oz. water bottles add up in landfills, and many get into waterways. Require team members to bring their own reusable cup or bottle. Purchase a small water filter for the salon so water tastes better.

5. Insist on green cleaning supplies.

Work with your cleaning company or change the cleaning products you buy to those that are gentler on the environment and do not use harmful toxic substances. If you want to use vinegar, grab an old spray bottle and mix 50% water and 50% vinegar. It works wonders.

— JL

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5 things to know about autoclaves 1. An autoclave is an apparatus that uses superheated steam under high pressure to sterilize instruments. Although dry heat and chemical vapor are forms of sterilization, these types of machines are not autoclaves. Autoclaves come in three common styles: pressure-pot, cassette, and round-chamber.

2. Sterilization means that all microbial life is destroyed, including highly resistant bacterial endospores. This distinguishes it from disinfection, which eliminates virtually all pathogenic microorganisms (living organisms), but not necessarily all microbial forms.

3. These are the steps involved in using your autoclave: A. After the nail service, clean the instruments with soap, water, and a brush.

B. Place the instruments on a towel to dry. C. Load the instruments in the autoclave according to the manufacturer’s directions, making sure not to overload the unit. D. Use “steam distilled” water to fill up the container. E. After unloading instruments, be sure to store them in a clean, dry, labeled container.

4. When shopping for an autoclave, look for a unit that is FDAregistered. Select a unit that is easy enough for everyone in the salon to operate. Investigate cycle time and capacity to make sure it meets your needs.

5. No U.S. state requires that nail salons use autoclaves. Salons use them not just for the added protection they afford clients, but for their promotional value as a demonstration of their commitment to the strictest sanitation standards.

— JL

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THINGS

China Glaze Wants You to Know About China Glaze

1. We’ve got you covered. Our nail lacquer lasts and

lasts, is free of DBP, toluene and formaldehyde, and provides beautiful, streak-free and even coverage.

2. We live in color. China Glaze introduces many

new color collections every year, offering the widest range of shades, finishes and effects. We rock the runways, create movie-star manicures and highperforming pedicures and are a Hollywood favorite on stage and off.

China Glaze

3. We treat the whole nail. China Glaze has a full line

of the highest-quality nail treatments: base coats, top coats, quick-drying sprays, cuticle oils and nail treatments. Try on the matte trend with Matte Magic Top Coat or shine on with Patent Leather. You need it, we’ve got it.

4. We’re social butterflies. China

Glaze is crazy for social media and we are Twittering, Facebooking and blogging. Talk to us!

5. We’re committed to your

success. We’re professional and so are you. China Glaze offers education, customer support, and the tools you need to take your career to the next, beautiful level.

You and China Glaze — we look great together. www.aiibeauty.com

www.chinaglaze.com 2010 NAILS CAREER HANDBOOK

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5 things to know about flying with nail products 1. Always check first with the Transportation Security Administration (TSA). You can look at the rules on www.tsa.gov and get contact info there if you are still unsure about particular items.

2. Electric files, e-file bits, and other small portable tools are allowed

by TSA in checked luggage. Tools that are shorter than seven inches are usually allowed in carry-on luggage, but we suggest calling the airports you will be flying out of just to find out what their protocols are. Write down the name and title of the person you speak with and the date and time.

3. Acetone, polish, cuticle creams, and even liquid and powders or gels are considered cosmetics and small quantities can theoretically be packed in your checked luggage with the rest of your cosmetics. Go with the smallest quantity you need to work, and make sure to doubleor triple-bag the products in case of leakage. It’s also smart to label small bottles as “polish remover” or “nail cleanser” so it’s clear what they are.

4. If you are attending a trade show or competition, another option is to plan on purchasing your nail supplies there. If you are teaching a class, perhaps the host can assist you. If you tell the manufacturers that you need the products for a class or competition, you might be able to get a deal or some smaller, sample sizes.

5. A last option is to ship your products ahead o to your destination. Nail kits are chock full of ally products, tools, and equipment that potentially yo ou will not be allowed on board. Make sure you l insure any larger electrical equipment and always make sure to trace your boxes. Using several smaller boxes (rather than one large one) might increase your odds of receiving your entire shipment. Shippers make note of multi-box shipments and tend to keep them together.

— HL

5 things to have in a press kit 1. High resolution photos of the salon. Try to have good shots of different parts of the salon, and preferably with some people there to give a feel for the salon’s space. Make sure they are high resolution and on a CD or DVD inside the kit.

2. Have a page explaining the history of the salon; who the owner is, how she started out, what her experience is. Also include information about where the salon is located and what the clientele is like.

3. Include your complete spa menu. You want the editor of whatever media outlet you send your press kit to have a good idea of exactly what services you offer and how much they cost.

4. Include your contact info and business cards so editors can contact you with any questions or follow up.

5. Include a service coupon.

You never know, an editor might come down and check out the salon and be inspired to write about your salon.

— TC

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THINGS

You May or May Not Know About Young Nails

1. We’re family-owned and operated and probably always will be. There’s no hiding out.

We’re the guys to talk to.

2. We started in a teeny tiny location in Anaheim, Calif., 16 years ago and are now in 45 countries throughout the Americas, Europe, Australia, and Asia.

Our passports are full.

3. World-class customer service has been the goal of Young Nails from the very beginning. That’s nearly 6,000 days of waking up and thinking about you ďŹ rst.

4. Our education isn’t just about products.

Just as importantly, we want to teach techs how to approach clients, make more money, and have longer, more successful careers. So far, there are 27 education videos online at www.youngnails.com, and more are on the way.

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5. Customer service is our religion; the most important thing in our company is how we’re serving our nail techs. It’s developing the right products, listening to you, keeping it fresh, whatever it takes. Call us on it. www.youngnails.com

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2010 NAI NAILS CAREER HANDBOOK

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5 things your clients will love about your massage 1. Place the client’s elbow on the cushion and, with your thumbs in the client’s palm, make circular movements in opposite directions.

2. Hold the client’s hand with both hands, placing your thumbs on top of the client’s hands and your fingers below the hand. Move your thumbs in a circular movement in opposite directions from the client’s wrist to the knuckle on the back of the hand. Move up and down, three to five times.

3. For feet and lower legs, warm some lotion in your hands and stroke the lower legs in long movements, making sure the ankle is fully supported.

Use both hands to stroke the lotion onto the top and bottom of the feet, pulling your hands from the heels out through the toes.

2

4. Support the ankle with one hand and massage the arch with your fist using slow, circular motions. Keep in mind that some people are sensitive in this area, so care should be taken to not use too much pressure.

5. Support the ankle with one hand, and knead the calf using long, upward stroking movements, alternating from the bottom of the leg to the top.

— TC 5 4 3

5 things that will keep polish from smudging

1. Have the client put her jacket on, get her keys out, and pay for her services before fingernail polish is applied. If you have time, offer to walk the client to her car so you can open the door and buckle her in.

2. Make sure your base coat, polish, and top coat are stored properly, which means in a cool, dry area that’s away from direct sunlight, and that you close it tightly after each client (making sure all residue is removed from the bottle’s neck). This will keep these products working better longer.

3. Wait at least one minute between each coat (including in between the two coats of polish).

4. After the top coat dries, apply speed-dry spray or drops.

5. Invest in a TV or another hands-free (i.e., not magazines) form of entertainment that clients can partake in while waiting for their nails to dry.

— SR

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THINGS

That You Don’t Know About Jessica

1. Jessica is the only professional manicurist to develop her own natural

nail care range that treats the nail from foundation to surface. Her customized treatments offer an extensive menu of salon services that includes invisibly mending natural nail breaks and Jessica’s world-renowned Natural Nail Transplant® 2. In 1969, Jessica opened the Jessica Nail Clinic as the first “nails-

only” salon in the world dedicated to her innovative Natural Nail Cultivation System® that services 300 clients a day with manicure and pedicure treatments.

Jessica Cosmetics

3. Jessica revolutionized the nail industry with her unique philosophy

that “all nails are not alike”. Just like skin and hair, there are different types of nails: Dry, Brittle, Normal and Damaged. She was the first to develop formulas for each nail condition in 1978 and altered the way in which manicures are offered. Her mantra has always been: “Every woman can have long, strong, beautiful natural nails”.

4. In 1974, “First Lady of Nails,” was the name given to Jessica by The

New York Times.

5. Jessica offers an intensive Master Class in Los Angeles that trains

professionals in the art of natural nail care and how to build a successful business. www.jessicacosmetics.com

www.jessicacosmetics.com

2010 NAILS CAREER HANDBOOK

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5 things that will make you an indispensable employee, according to salon owner Reneé Borowy

1. Be on time for work.

2. Go the extra mile to attract clients by furthering your education.

3. Pitch in and help your fellow employees when in need.

4. Dress like you care.

5. Be positive even when life brings you down!

— JL

5 things number-one competitor Lynn Lammers has learned from competing 1. If you think you might need it, bring it. For instance; what if your polish bottle won’t open?

Pliers would be nice.

2. Eat right, sleep right, go to bed early. You certainly do not want to show up to a competition bleary eyed with the shakes.

3. Keep your acrylic powders in an air-tight container, separate from any liquids during travel. Especially if you’re traveling by plane.

During altitude change, moisture will seep out of one container into another (liquid to powder). When you open your powder containers, they will most likely be lumpy.

4. Check all your products the night before. See above.

5. Above all, learn from your mistakes. Talk to the judges. Seek out the top competitors for a critique. Make corrections. We want perfection in competition.

— HL

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THINGS

You Should Know About Light Elegance

1. Light Elegance will save you time and money.

Our LE Gel Polish has more than 80 amazing colors. It cures in two minutes, and has no chipping and no dry time. It helps put an hour back into your client’s day, and who couldn’t use an extra hour? LE 1-Step Gel is a self-leveling, crystal-clear gel that cures to a high shine. If only everything could be so easy.

2. Light Elegance was born and conceived in a salon. A polymer chemist (Jim) and a salon owner (Lezlie) fell in love, got married and Light Elegance was born — Smart Chemistry made beautiful! Light Elegance was created for nail technicians and their clients. Ten years later, that is still the priority — you and your client. Call us anytime! We will always have an answer!

3. Our soak-away gel is so easy, you won’t believe it until you try it. LE SoakAway Gel is perfect for the natural nail manicure. No harsh chemicals, no odor, no ďŹ ling, no yellowing; and it soaks off in just 10 minutes. Go ahead and try it. We dare you.

4. Light Elegance is the life of the party. LE Glitter Gels are the best way to get those “fab party nails� with no mixing, no sprinkling, and no mess.

They are a must-have for every nail table and pedicure station. Glitter toes make for happy feet!

5. We are also the perfect ďŹ nish to an impeccable enhancement. LE Top Gloss is by far the ultimate UV topcoat. It cures tact-free, and can be applied over any product for an unbelievable radiant high shine that will last for weeks! Available in clear and pink.

After all, time is money! www.lightelegance.com

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2010 NAILS CAREER HANDBOOK

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5 things to know about fungus 1. The most common signs of onychomycosis (or nail fungus) are a yellow or whitish discoloration of the nail (a longstanding infection may turn the nail brown or black), thickening of the nail, separation of the nail plate from the nail bed, brittle nails, and less commonly, redness around the infected nail and loss of the nail.

2. Onychomycosis is more common in older individuals: Studies show that less than 1% of pre-teens have onychomycosis. Between 5% and 10% of individuals up to age 30 have onychomycosis, and only 20% of people ages 30-60. In people over age 60, the number jumps to 40%-50%.

3. Fungus can be contracted anywhere. Fungi especially thrive in moist places, so the old saying about gyms and public showers is probably true. But you’re equally at risk if someone in your home has a fungal infection because the fungi are in the shower, the carpet, etc.

Fungi can easily be spread by nail technicians who use improperly disinfected instruments, and they flourish when artificial nails are placed over an already infected natural nail.

4. True fungal infections of the fingernails are about one-tenth as common as on the toenails. The toenails are exposed to much more trauma and abuse than the fingernails. Studies show that almost 100% of the time fungal infections start on the bottom of the feet, moving into the nail when the seal is broken. The feet also are more susceptible to fungal infections of the skin because they spend so much time encased in socks and shoes, which foster the dark, moist environment fungi thrive in.

5. A few prescription medications are effective against onychomycosis. One is a topical treatment called ciclopirox (Penlac). Two popular oral medications are terbinafine (Lamisil) and itraconazole (Sporanox). The highest rate of success (90%) is found by combining an oral treatment with a topical treatment. A new treatment for fungal nails involving a laser is proving even more effective than the currently available oral antifungal medications. The treatment involves a small laser beam that is moved over the surface area of the toenail, instantly killing the fungal spores in the nail bed while leaving healthy tissues intact.

While you can not diagnose or prescribe anything for onychomycosis, you can certainly refer your clients to a doctor and educate them on the options that are usually available for treatment.

— JL

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5 things that prevent an allergic reaction to product (for both client and tech) 1. Leave a tiny margin around the cuticle and sidewall lines that is free of product. This prevents overexposure and allows for air-tight retention of the product to the nail plate.

2. No matter which type of enhancement product is used, it must be cured properly. Avoid skin contact with uncured gels, monomers, resins, and adhesives. Never touch the brush hairs with your fingers.

3. Never apply product too wet or to an unprepared nail plate. After applying product, don’t go back and dip your brush in pure monomer to smooth the nail.

4. Use plastic-backed pads when wiping your brush and discard them after use and before filing. Monomer-soaked pads should be placed in a sealed bag before being placed in the trashcan. Trashcan liners should be changed daily.

Monomer-soaked or dust-laden towels should be removed from the table top and laundered separately from other salon laundry.

5. Use a dispenser bottle that has small openings only large enough for the brush to enter.

Never pour more liquid into your dappen dish than is needed for the type of application you are performing.

— JL

2010 NAILS CAREER HANDBOOK

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PRODUCTS

You Can’t Live Without

1. A Royal Precision Brush will be one of the best investments you’ll ever make.

It’s a #8 round brush with a slightly crimped ferrule made from 100% kolinsky sable hair and it always returns to a perfect point for precise product placement.

2. Endurance Nail Files are the longest-lasting files you will ever use.

Do four times as many services with these revolutionary abrasives that ease nail tech effort when removing product.

3. No more buffing to a high shine. With Glaze ‘n Go, you can finish an enhancement that will last for two full weeks in just 90 seconds; tack-free! It makes a great add-on service.

4. Unsightly fill lines are no match for Line Out, the original fill line eraser. A top seller since its launch in 1997, Line Out is another product that saves nail technicians’ untold time and money.

Okay ladies, pick your pigment.

And raise your brushes

5. Smudge- and dent-free polished enhancements are easy to achieve with Thermoshield. Cure it in a UV lamp or with the heat of a 60watt light bulb — no lamp required! www.nsinails.com

to our 12 new Illusion Soak-Off Color Gels.

12 more reasons to love the most affordable, durable and easy-to-use soak-off gel system.

Now you can serve up more than any “Nail Girl” could ever imagine. Perhaps mix a special cocktail of your own.

We’ll keep making the chemistry.

You keep serving up the intoxicating beauty.

www.nsinails.com | 800.354.6741

2010 NAILS CAREER HANDBOOK

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5 things 5 things you can embed in your clients’ nails

you can do to attract male clients 1. Privacy for pedicures. One of the easiest ways to take apprehension out of a salon visit for a man is to have a pedicure area that is secluded so he doesn’t feel like he’s on display. A simple curtain or partition can work for a quick fix, just so long as he feels like other customers aren’t watching him while he gets a pedicure.

2. Gift certificates. Try to sell your regular female clients on buying gift certificates for the men in their lives. Dads, sons, grandparents, and husbands would all enjoy the pleasure of a pedicure but might not take the initiative to walk in the door. Show your client how much they would enjoy it and have gift certificates ready for their purchase.

1. Mylar

3. Host a “man’s day.” If you’re able to get a lot of female customers to purchase gift certificates for their men, think about hosting a “Man’s Day” where you book all the guys around the same time. Taking a Saturday to specifically cater to men could help get them comfortable and even excited about coming in.

Have drinks on hand, music, and maybe some sports and they’ll be sure to come back again.

2. Flowers

3. Fimo cane slices

4. Men’s magazines. Make sure to have some magazines that guys like, like Sports Illustrated, Rolling Stone, or This Old House in the waiting area. It can help get male customers to come back because they’ll feel like they were expected to be there.

5. Partner with local shoe stores. Find the best, most aggressive salesmen at the local shoe store and offer him free pedicures in exchange for referrals.

Runners are always in need of a good pedicure, and the salesmen can use your knowledge of feet to ches on his end, while filtering make better sales pitches our salon. more clients toward your — TC 4

4. Rhinestones

3

5. Pictures of your favorite people or movie characters — TC

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THINGS

You Should Know Before Buying a Pedicure Spa Chair.

Always do your research before investing a good chunk of money into pedicure spa chairs. You don’t want to regret your decision only to find out it broke down almost instantly. Here are five quick things to know before you purchase a pedicure spa chair: 1. The Company: Who are you buying from? Are

they reputable? How long have they been in business for? Where do they make their products?

2. Quality: A lot of manufacturers buy separate

parts and put them together. This leaves a risk of parts not fitting, working properly, or inconsistent materials. Research where the spa chair is made. Where is it assembled? Do they manufacture most of the parts themselves? And what material is it made out of?

3. Service: Before buying, make test calls to each

manufacturer. Make sure the level of customer service is acceptable to your standards. Observe how the representative responds to you and how they take care of you.

4. Budgeting: Make sure you are buying within your budget. A really ex-

pensive spa chair may mean you are paying for the name. A really cheap spa chair may mean it is unreliable. A competitively priced chair? They can be affordable because they manufacture a good portion of the spa and can pass their savings down to you. Also, choose a design that fits the overall theme in your salon. Don’t choose solely based on the price.

5. Technology: Technology can be a scary thing if you don’t know how to

use it. Technologically advanced spa chairs save time and are also simple to use. Look for spa chairs that have self-automated functions like Auto-Fill™ (water automatically fills up and starts the whirlpool jet) or Sani-Drain™ (drain stopper automatically rises and drain pump activates).

These 2-in-1 functions make it easier for you to service your clients. www.lexorinc.com

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5 things to know about servicing pregnant clients 1. There are going to be questions and plenty of them. Educate yourself so you can answer questions like: Are salon services safe? What products are safe to use? What research is out there? What do you recommend for stretch marks?

Do you have a good foot soak for my aching feet? Will I be able to keep my nail enhancements before/after the baby is born? Don’t offer medical advice, though.

Instead refer them to their physician.

2. Adhere strictly to safety practices including salon sanitation, having adequate ventilation, reducing chemical contact with the soft tissue surrounding the nail, covering all trashcans, and inquiring about client cosmetic allergies.

For clients who express concern, be sure to stock products free of dibutyl phthalate (DBP), formaldehyde, and toluene. “Natural” polish removers are even available.

3. During pregnancy, a woman may become hyper-sensitive to any scent, bringing on bouts of nausea. Use products that aren’t heavily scented (or fragrancefree products) to pamper expectant moms. Essential oils such as vanilla and lavender are soothing and don’t usually trigger nausea. (Keep soda crackers on hand in case nausea should arise.)

4. As her body changes, Mom’s center of gravity shifts, making her more susceptible to backaches — and even falls. Make pedicure and manicure services more comfortable by providing pillows to support her lower back. Allow an extra bit of time to account for the inevitable trip to the girl’s room and offer a supportive hand as she enters or exits the pedicure chair. Offer a small stool for her to elevate her feet while she gets her manicure.

5. For the client’s safety, avoid hot foot baths or services that could raise body temperature. Also do not massage the ankle/heel area. This area contains pressure points that could affect reproductive organs. The following essential oils should not be used on pregnant clients, particularly during the first trimester: chamomile, cinnamon, fennel, ginger, jasmine, juniper, myrrh, peppermint, rose, sage, eucalyptus, and rosemary.

— JL

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THINGS

You Need to Know About Continuum Footspas 1. Joe Galati and John Meyerovich, the owners of

Continuum Footspas, invented the first pedicure spa in the early 1980s, sold their businesses in the late 1990s and returned — more innovative than ever — with the founding of Continuum® Footspas in 2006.

2. Over the years, Joe and John have successfully designed,

patented and manufactured thousands of pedicure spas. They introduced ideas and designs that are still being emulated today.

3. Continuum’s management team has 90+ years of

combined experience in the pedicure industry and they are known as innovators, not duplicators.

4. The Continuum brand of pedicure chairs are designed,

engineered and manufactured — not just assembled — in New Berlin, Wisconsin. Devotion to manufacturing the highest-quality pedicure spas ensures consistent improvement and new approaches to reflect the market’s needs.

5. No-nonsense warranties and unsurpassed customer

service assure customer loyalty.

www.continuumfootspas.com

patents pending

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5 things to know about pseudomonas (aka “greenies”)

4

5 things to remember when taking photos of your nails 1. Use the macro setting (flower symbol) and station the camera about six to eight inches away from the hands. Use the zoom to get a tighter shot, and watch for back focusing.

2. Make sure the lighting is adequate so the picture is not dark or blurry, and avoid having the light shine directly onto the nails as it might cause too much glare.

3. Use a tripod or make sure to hold very still when taking shots. Using the camera’s timer is a good way to keep from jostling the camera while you press the shutter.

4. Think about props for your photos and let your imagination direct how you would like your nails to appear.

5. Continue to experiment until you get the images you like. The beauty of a digital camera is you can see your shots right away, so take full advantage of this and change your shots until you find the right settings.

— TC

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1. Pseudomonas is a common household bacteria that thrives in many environments, including water and moist soil. It is the main culprit behind “green nails.”

Since the bacteria are so prevalent, techs need to be vigilant about thoroughly cleaning their implements, all salon surfaces, their own hands, and the hands and nails of their clients.

2. People can develop green nails from a pseudomonas infection even if they don’t have nail enhancements. All it takes is for the skin under their nail to be compromised and then exposed to the pseudomonas bacterium.

3. Careful cleaning and disinfection of the nail surface is essential before applying product.

Otherwise, techs could unknowingly trap bacteria between the product and the natural nail. When product is applied over a nail plate that holds pseudomonas bacteria, it creates a nearly oxygen-free environment that the bacteria thrive in.

4. If a client does develop pseudomonas, the cause is always one of two things: Either the bacteria were on the nail plate when the product was applied (due to dirty implements or poor prep), or product adhesion was insufficient. When adhesion is insufficient, pseudomonas bacteria can find their way under the product through a chip, crack, or lift.

5. The treatment for green nails is to remove the enhancement, and trim, clean, and disinfect the nail to kill the pseudomonas bacteria. If a nail is infected, the client needs to be under a doctor’s supervision. Some doctors will suggest a 1% acetic acid treatment, an antibiotic, or an antifungal cream.

— JL

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THINGS You Didn’t Know About Akzentz

1. Akzentz UV Gels are manufactured in Canada and the company is 100% Canadian-owned and operated.

2. Sandra Haigh, CEO of Akzentz, started in the beauty industry in 1984 as a nail technician and successful salon owner. She got into the manufacturing of gels because she wanted gel products that would deliver results that would satisfy even her most demanding clients.

3. Akzentz is now available in more than 20 countries worldwide.

4. Akzentz offers two different lines of UV Gels — Options Soak Off, which includes more than 100 colours and Akzentz Classic Gels (buff off.)

5. Akzentz Classic UV Gel line offers different viscosities, shades, workability, flexibility, and strength to suit any nail technician’s needs with four different Builder Gels, six French Whites, and three Top Glosses.

www.akzentz.com

www.akzentz.com 800.720.7833

2010 NAILS CAREER HANDBOOK

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5 things you should know about social networking 1. It’s a free online tool that can help you market your salon. Two of the best social networking sites for salons to try: Facebook.com and Twitter.com.

2. You should ensure that all of your salon’s basic information is filled out on the profile page. That includes your salon’s address, phone number, website, hours of operation, Mapquest link to the location, brands you carry, staff profiles, services offered, and a calendar of upcoming events.

3. You should log on to your salon’s account(s) at least once daily. This way you can give timely responses to any of your clients who’ve left a question or comment for you and can stay in the forefront of viewers’ minds with your latest updates.

4. Here are some ideas for keeping your page updated: publish notices on new specials, upload recent event or nail art photos, take a poll on what retail products clients would like offered, or tout special deals exclusively to your social networking followers.

5. Promote your online presence through the salon. This includes mentioning the URL on business cards, e-mail signatures, the answering machine, via a chatty receptionist, or even by offering a monthly drawing for sign ups and referrals.

— SR

5 things you can learn from a NAILS cover shoot 1. Nails look thicker on camera. Just like the saying goes about the camera adding 10 lbs., it’s the same for nails. Nails for pictures should be much thinner than salon nails.

Afterall, they don’t have to withstand the day-to-day activities of your client.

WWW.NAILSMAG.COM AUGUST 2009

2. Any and all imperfections will be multiplied once on camera (especially if the nails will be larger than life). Cuticles must be cleaned meticulously, shape must be consistent from finger to finger, and polish must be perfect. Go back and clean up any stray polish once the nails are completely dry.

PLUS:

Facial-Quality Hand Care Services

3. Especially if you are doing nail art, top coat will create an unwanted highlight or glare, possibly right where the design falls. While top coat really helps nail art to “pop”, it creates more of a problem in your final image. Use top coat if you’ve got a solid color or simple design that won’t be affected by the highlights from the flash.

Salons That Succeed Despite the Economy What’s Hot in Soak-Off Gels

WHAT’S YOUR

nail art

SPECIALTY?

6/24/09 11:05:42 AM na0809cover.indd 1

4. While you’re shooting, make sure to get a good look at the angles of the nails. The wrong angles in the camera could make the nails look wider or shorter than they actually are. You might have to “art direct” your photographer and model if they aren’t used to shooting nails.

5. While you and your clients love the work you create for them, nail models might not be as enthusiastic about keeping some of the extreme looks on. Make sure you have acetone on hand to remove the enhancements, or at least an electric file to shorten the length if they are really long. And try not to be offended, usually these models have back to back shoots and their next job might not have the finer eye for stiletto nails with mylar embedded.

— HL

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5

THINGS

Le Chat Offers to Help You Stay Ahead of Your Competition

1. Top Quality Products: We provide the highest-quality products so you can provide the highest-quality services. Current products include: Powder Gel nail system, Soak Off Formula gel, conventional gel, non-cleansing gel, acrylics, nail art accessories, nail lacquers, q , treatments,, and more.

2. Pioneering Technology: Le Chat’s t’s research and development teams ms work 24/7 to come up with new w and unique products, such as our ur many specialty gel collections. Thiss allows our customers to stay at thee forefront of technology, advanced d design, and education.

Lechat

3. Superior Education: Le Chat provides continuing education to new and existing customers. allowing them to expand their profit margin by offering new services to their clients.

4. Knowledgeable Technical Support: Le Chat at offers training, answers and inspiration — in the classroom, on the road, over the phone, and online.

5. Local Distributors: Le Chat products can be found all over the world and at many distributors throughout the U.S., including the finest salons, spas, and beauty supply stores. To find your local distributors e-mail or call (800) 553-2428 to speak with one of our knowledgeable and friendly customer service representatives. www.lechatnails.com

www.lechatnails.com 2010 NAILS CAREER HANDBOOK

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11/2/09 4:00:14 PM

5 things to help you survive trade shows 1. Choose a show that is right for you. In order to get your money’s worth, make sure your favorite manufacturers will be there selling their products and doing demos, that there are classes you are interested in attending (and you’ll get CEU credit if applicable in your state), and that you’ll be able to do some networking to meet other techs while you are there. Many shows have networking events. Just look online to find out when and where.

2. Plan ahead. Create an itinerary using show brochures and decide before you go which classes and events you will attend and which booths you want to visit. Big shows can be a little overwhelming, so it’s best to be prepared before you get on the show floor. You don’t want to get distracted by all the knock-off purse booths before you make your salon purchases, do you?

Also, make sure you have cash and credit on hand to buy products, as well as any classes or seminars that have fees separate from the show admission.

3. Look professional. You want to be comfortable at a trade show because you’ll likely be on your feet all day walking from aisle to aisle. This is not an excuse to be sloppy. You never know who you might meet and you always want to make a good first impression. And while you might think you should make sure your nails are perfectly done, it’s a good idea to show up with no polish or products on your nails so you can get demos done at the booths.

4. Take full advantage of everything that is being offered.

If there is a crowded area, don’t pass it by. That usually means whatever is there has everyone’s attention for a reason. It might be a hot new product or a really cool demo. Take samples of whatever is offered. Even if you are a die-hard user of a specific brand, this is a great opportunity to try out new things. Ask questions directly of the manufacturers of your favorite products. When else will you get this chance?

5. Bring business cards and hand them out to vendors and other people you meet. Get your name and face out there as a player in the industry. Along with this, network with everyone you meet. Trade shows are a great place to make contacts.

— HL

5 things to practice to improve your nail art

1. Stylus dots

3. Leaf stroke

5. Stippling

2. Spiral 4. Teardrop — SR

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5

THINGS for a Disposable, Safer Service

1. Insert SaniSmart™ Liner. SaniSmart™ liners are inexpensive, disposable, and easy to use. The SaniSmart™ liners fit perfectly into all new T4® pedispas.

2. Place SaniSmart™ Pedispa Jet. This innovative product is designed to work in perfect tandem with SaniSmart™ liners.

Simply place the jet in the designated area. The jet’s mechanism operates by a magnetic disk in an encased propeller that produces a powerful current.

3. Service your customers with SaniSmart™ disposables. Use once, then discard. Disposables include files, buffers, and pedicure sponges.

4. Sanitize. Drop wet end of SaniSmart™ Pedispa Jet into concentrated disinfectant solution.

5. Discard. SaniSmart™ liners are designed for one-time use. They are recyclable.

Be sure to follow your state board’s recommended guidelines.

5

www.t4spa.com

3 ®

4

spa concepts & designs www.t4spa.com 1. 866. 556. 2372 Patent Pending

Distributed by T 4 Spa Concepts & Designs, LLC, 5150 Florida Blvd, Baton Rouge, LA 70806. T 4 and Logo are trademarkes of T 4 Spa Concepts & Desings, LLC All other brand and/or product names and logos appearing in this ad are trademarks or registerd trademarks of their respective owners(s). © 2010.

All rights reserved.

2010 NAILS CAREER HANDBOOK

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5 things your clients wish you would ld change h

5 things that will get you cited, according to the California Board of Barbering & Cosmetology

1. The specials that say “for new customers only.”

2. Being put on hold. (Invest in online appointment booking.)

3. Not being greeted or even acknowledged upon walk-in.

4. The “no credit card tips” policy.

5. The slightest hint that something in the salon isn’t clean.

— SR

1. The establishment license does not state the current owner’s name. If ownership of the salon or barbershop changes, a new establishment license must be issued to the new owner.

Otherwise, you may be fined $1,000.

2. Soiled implements and tools are not completely immersed in the disinfectant solution. When disinfecting soiled implements and tools, ensure there is enough disinfectant solution in the container to allow for the complete immersion of the implements and tools. Otherwise, you can be fined up to $500.

3. Bottles and containers are not labeled to disclose their contents.

All bottles and containers must be distinctly labeled to reveal the contents of the bottle or container. For example, water spray bottles must be labeled “water.” Failure to do so can result in a $100 fine.

4. Disinfected implements and tools are not stored in a clean, covered place that is labeled as such. Storage containers for clean and disinfected tools must be labeled as “clean” or “disinfected” and be free from nail clippings, hair strands, and other debris. Debris found in a container labeled “clean” can result in a $100 fine.

5. The salon or barbershop does not have a licensee in charge of the establishment at all times. The salon or barbershop owner who has an establishment license, but is not a licensed barber, cosmetologist, manicurist, esthetician or electrologist, is not considered to be the licensee-in-charge. Failing to have a licensed manicurist, barber, cosmetologist, esthetician, or electrologist in charge of the establishment at all times can result in a $100 fine.

— SR

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5

THINGS

to Know to Stay in Compliance with State Inspectors

1. Know the statutes that apply in your state and area of practice.

State Boards of Cosmetology are always working to stay current in the important area of sanitation and disinfection. Check your state board website regularly to be aware of any changes to the regulations that might affect your business!

2. Every client, every time — clean then disinfect! Remember that to

properly disinfect items, they must be cleaned first! Use a standard cleaning product or soap and water — then follow up with disinfection done right!

3. Mix and use disinfectant correctly. Always choose hospital-grade,

EPA-labeled disinfectants and follow mixing directions exactly!

Be aware of the contact time required for the disinfectant to really work on all of the infectious agents on the label.

4. Change your disinfectant. Follow manufacturer’s directions —

most require changing the solution daily when items are submerged. To make your disinfection dollars go further, consider disinfectant sprays or wipes whenever suitable for your disinfection needs!

5. Understand why you disinfect. Disinfection is required by law to

keep your license, but the main reason to disinfect is the protection of your clients, yourself and your business! www.barbicide.com

be blue. be in compliance.

Barbicide® is the recognized industry resource for disinfection best practices, and we’re here to help you stay compliant with a few easy tips: s +./7 9/52 34!4% 3 ,!73 s !,7!93 -)8 "!2")#)$% !##/2$).'

4/ 4(% ,!"%, $)2%#4)/.3 s 53% "!2")#)$% #/22%#4,9 %6%29 #,)%.4 %6%29 4)-% s #(!.'% 4(% 3/,54)/. $!),9 Protect your salon and your clients.

Check out our learning center at barbicide.com/learning_center.html for disinfecting tips, online continuing education courses and more. Join the movement at www.barbicide.com.

King Research 7025 W. Marcia Rd. | Milwaukee, WI 53223 800-222-8160 | www.barbicide.com

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5/18/10 2:11:13 2:21:44 PM PM 5/18/10

honing your skills

Enhancement Troubleshooter You learned a lot in school, but once you start working full time with clients you’ll see that minor mishaps with nail enhancements will occasionally pop up to frustrate and challenge you. To help you out when they do, here is a handy troubleshooting chart to give you pointers on fixing the more common acrylic and gel problems.

gels PROBLEM

SOLUTION

Lifting

Be sure to remove excess cuticle from the nail plate and properly prepare the entire nail surface. Make sure there isn’t any product on the eponychium or sidewalls after application.

No arch

Apply a scoop of pink or clear gel to the middle portion of the nail where you want your apex. Lightly taper down to the sidewalls and the eponychium area with your brush at a 45-degree angle. Smooth out to the free edge. Tip: Apply as above and then have the client hold her hand upside down.

The gel will smooth out and naturally gravitate to the apex.

No C-curve

Fit the form tightly and correctly under the nail. Apply a thin layer of gel and “flash” it under the light for about 10-15 seconds so it cures partially. Pinch the form or lightly squeeze the edges of the gel to the desired curve. Apply a second layer and let it cure for about 20-30 seconds. Make final adjustments to the curve and cure completely.

Removing gels

Use a 100-grit file to take off the bulk of the gel, then use a 180grit file and gently file down almost to the natural nail. Graduate your files to finer grits to remove product completely, then buff the nail gently.

acrylics PROBLEM

SOLUTION

A line where the tip joins the natural nail

Etch the top surface of the well with a 100-grit file before application. When the tip is on the nail, brush tip blender or acetone over the etched area. Wait about 20 seconds, then use a 100- or 180-grit file to roll the softened plastic off the well area. Then graduate to a 240-grit to complete the blending.

Tip: Try using well-less tips.

Nails “pop” off in one piece

Possible causes are: 1) Product applied over the cuticle. 2) Oil left on the natural nail. 3) Over-prepared nail plate. File natural nail very lightly only. 4) Product was applied too dry. 5) Forgot to prime. 6) Tip covered more than half the nail bed. >>>

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BEAUTY IN THE MAKING offers a complete line of professional nail products for healthy, beautiful, natural looking nails Classic UV Gels Options UV Soak Off Gels Options UV Soak Off Coloured Gels Nails Perfected–Only from Akzentz

For more information or to order Akzentz professional nail products please visit www.akzentz.com Copyright © Haigh Industries Inc.

www.nailsmag.com/fifi/17305

naCH10troubleshooter.indd 55

5/18/10 9:53:31 AM

acrylics PROBLEM

SOLUTION

Cloudy pink or clear acrylic on the nail bed

Try using a wetter application. Also, make sure your monomer is not contaminated with residue from the white powder. Use a separate dappen dish of monomer for the white powder and the pink or clear powder.

Bubbles in the pink or clear

Submerge your brush completely into the monomer, press the side of your brush down on the bottom of the dappen dish, then lightly wipe the extra liquid on the side of the dish. Another method is to set the ball of acrylic on the nail bed and, using the belly of your brush, press the acrylic flat. For beginners, try submerging your brush, wipe excess off, and form a smaller ball.

Pits in white tip after you file out the nail

Use more monomer with your white powder. (Different ratios apply to different products, so see manufacturer’s directions.)

Smile line is cloudy, not crisp

Apply the white near the smile line higher than the pink used to do the nail bed. When the nail is filed out, file the area that is higher away and the smile line will be crisp.

Lifting around the eponychium area

Clear all traces of excess cuticle, dust, and oil from the nail plate. Leave a 1/16 of an inch margin between the product and the eponychium area.

The eponychium area is thick and has a distinct ledge

Use several small balls around the eponychium area.

This gives you less product to manipulate before it starts to set.

Poor C-curve (the nail has a flat appearance)

Before the product is fully hardened, mold the curvature using a wooden dowel or sculptured nail form.

Acrylic setting faster than normal

Crystalization (a frosty appearance, usually around the cuticle area)

56 |

Heat will cause your product to set quickly. Beware of spotlights or changes in salon temperature.

Crystalization can be caused by cold temperatures in the salon, because the monomer is cold, or the client’s hands are cold.

2010 NAILS CAREER HANDBOOK

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Lechat

www.lechatnails.com www.nailsmag.com/fifi/17140

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honing your skills

Keep It Clean Sanitation in the salon is of the utmost importance. We’re not here to preach to you (well, maybe we are just a little) but taking care of your clients’ health should be extremely important to you. There are stories of dirty nail salons using unclean implements all the time. Not only can you be fined for these violations, but you are also putting your clients at risk. We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Below, we’ve included a checklist of the basics you should be following. This is only the beginning; you can find much more detailed information on the NAILS website (see “We’ve Got You Covered” below). And we urge you to take our Pledge.

Here are the basics of an effective sanitation program: ❏ Sanitize and disinfect all reusable manicuring tools in

❏ Take steps to minimize your exposure to odors,

accordance with state regulations and industry “best practices.”

Any tools that can’t be disinfected are disposed of or given to the client after a single use.

Wash your hands and have your clients do the same prior to each service.

Use clean towels or manicure mats for each client.

Never use a blade to cut any skin, including calluses.

Heavy callus needs to be taken down gently, sometimes over the course of a few services.

Use only quality, professional-grade, legal, and safe products.

vapors, and filing dust in the salon. These steps include using covered waste cans, keeping products tightly covered, and taking out only enough product to be used on each service. ❏ Keep Material Safety Data Sheets (MSDS) on all the products you use. ❏ No matter what type of pedicure spa you use, always follow the proper safety procedures from the Pedicure Equipment Cleaning and Disinfecting Procedures for Nail Technicians (you can find this on our website).

There are specific instructions for cleaning after every client, at the end of the day, and once a week. ❏ Keep a log of your cleaning schedule, and make it available for clients to see if they ask.

❏ ❏ ❏ ❏

❏

.co

m

WE’VE GOT YOU COVERED

Want to know everything about salon sanitation? NAILS has you covered. We have a ton of great resources on our website, www.nailsmag.com/resources/handouts.aspx.

> Pedicure Cleaning Log (in English and Vietnamese) > State-by-State Guide to Disinfection Regulations > Guidelines for Cleaning and Disinfecting Manicure and Enhancement Equipment

> Safety First [a guide to keep your salon safe] > Salon Safety Guidelines (in English, Vietnamese, Spanish, and Korean)

> Client Handouts (What to Look for in Nail Salons,

How to Choose a Quality Nail Salon, Caring for Your Nail Enhancements at Home, Facts About Salon Nail Polish Products) > BONUS: Our Pledge to You: A Safe and Clean Salon (a customizable client handout for you to offer your clients for assured safety in your salon)

> Pedicure Equipment Cleaning and Disinfecting

Procedures for Nail Technicians (in English, Vietnamese, Spanish, Korean, Polish, and Russian)

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SANITATION MARKETING Today more than ever, clients want to know that they are safe in your hands. Don’t assume clients know your implements and foot spa are impeccably clean. Explain to them how you clean your implements according to your state’s guidelines and focus their attention on all the ways you keep clients safe in your salon.

Advertise your procedures every chance you get — both in and out of the salon. Make a note of it on your business cards, menus, postings, ads, mailings, website, and e-mails.

AUTOCLAVE? WHAT’S THAT? DEFINE IT Can’t keep the differences between sanitation, nitation, disinfection, and sterilization straight? The following are definitions put out by the Centers for Disease Control and Prevention (CDC). Learn them, live them, love them. sterilization n. the use of a physical or chemical procedure to destroy all microbial life, including highly resistant bacterial endospores. (Endospores are thick-walled bodies formed within the vegetative cells of certain bacteria. They are able to withstand adverse environmental conditions for prolonged periods.) Sterilization is not required in the salon. disinfection n. the use of a chemical procedure that eliminates virtually all recognized pathogenic microorganisms but not necessarily all microbial forms (e.g., endospores). (Microorganisms are living organisms — good and bad — that are invisible to the naked eye.) All implements and equipment used on clients must be disinfected before use. sanitation* n. to wash with soap and water to remove dirt and debris and to reduce the levels of microorganisms to a safe, acceptable level. Before implements or equipment can be disinfected, they must first be sanitized.

In the past autoclaves in the beauty industry were for the super clean-conscious. As this medical-grade machine makes its way into salons and spas, techs should know just what they are.

An autoclave is an apparatus that uses superheated steam under high pressure to sterilize instruments. Although dry heat and chemical vapor are forms of sterilization, these types of machines are not autoclaves. Autoclaves come in three common forms.

PRESSURE-POT STYLE • generally the least expensive of the autoclaves (about $350 to $1,200) • usually have gauges and dials that show information on the cycle • manual ones require careful observation of gauges and time • must be cleaned on a regular basis to keep build-up from accumulating inside

CASSETTE STYLE • can be more expensive than other styles, but depends on size chosen (starts at around $3,000) • fresh water is used with each cycle • run by a PC board that notifies users when something goes wrong • works well in a salon setting because you don’t have to watch it through the cycle

ROUND-CHAMBER STYLE • prices tend to run the gamut (from about $1,800 up to above $9,000) • water is reused between cycles • cycle times tend to be longer • automatic ones are run on a PC board that notifies users when something goes wrong • over time, may make hinges on instruments tighter • works well in a salon setting, because you don’t have to watch it through the cycle To read our complete feature on autoclaves, “Full Steam Ahead,” log on to www.nailsmag.com/autoclaves.

*Generally accepted definition 2010 NAILS CAREER HANDBOOK

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honing your skills

12 ANNOYING THINGS

It just popped off.

Sure it did. I know you picked it off!

Clients Say

No problem, let’s see what we can do to fix it.

…and how to respond tactfully to comments that make your hair stand on end.

What They Say What They Say

It’s a beautiful day. You’ve settled into work after a cup of coffee. You have a full book and are looking forward to seeing clients…then you hear it. Your client drops one of the “dreaded phrases.” Your stomach knots, your teeth clench, and you grasp for what to say.

With the help of veteran nail techs Maisie Dunbar, June Wilson, Laura Campos, Marti Preuss, and Amber Edwards, we are dissecting 12 annoying things clients say to you. It’s important to know all technicians are faced with hearing these things from time to time — it’s not just you. Don’t let it stress you out. It’s OK to have that smart retort pinging in your head, as long as it doesn’t cross your lips.

By thinking ahead and practicing your responses, you won’t be left groping for the right words when your client annoys you.

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“I can’t believe you’re raising your prices.”

Maybe you’d rather get your nails done in a cardboard box… because that’s what’s going to happen when I can’t pay rent.

What You’d Like to Say

What You Should Say Don’t apologize for the price increase.

You can respond with empathy saying, “I understand your frustration. I felt that way when I ordered supplies last week and saw how much they have increased the price of product.” If product prices haven’t increased, substitute that statement with whatever was the catalyst for your price increase. For example, “I understand your frustration. I was paying bills and wondering why things were so tight; then I realized I haven’t had a raise in over three years.

Can you imagine having no price-of-living increase for three years?”

“It just fell off.”

Right, you probably picked it off.

What You’d Like to Say

What You Should Say A simple, “I’m sorry, let’s see what we can do to fix it,” suits most clients. Clients are bound to break a nail from time to time. If they are particularly stressed, they may aggressively pick at the nail. At some point in the service, go over home care and what to do if a nail loosens or breaks. When the customer realizes there is no blame, she may just open up and tell you what really happened.

ILLUSTRATION BY ANGELA MARTINI

5/18/10 8:34:17 AM

What They Say

“Can you squeeze me in?”

What They Say Sure, I’ll just whip up a fill in the five minutes before my next client.

“You don’t mind if I eat while you do my nails, do you?”

Did you bring any for me?

What You’d Like to Say

What You’d Like to Say

What You Should Say

What You Should Say

Let your client know you are booked and you will be happy to give her a ring if you get a cancellation. If you have a smaller time slot open, suggest a comparable service that requires less time. If another tech is available, give her the option of letting someone else perform the service.

Cross-contamination is the last thing on clients’ minds.

While many salons offer light refreshments, the nail table is an awkward place to consume a Big Mac and fries.

A polite “I would prefer if you finished your sandwich before we get started,” does the trick. If pressed, you may explain that oil or debris from food could contaminate the nail and prevent adhesion. You would be unable to wash the hands midway through the service. Mentioning that OSHA requires “food not be consumed in treatment areas where salon chemicals are used,” may also deter eating at the table.

What They Say

“I can get my nails done for half the price down the street.”

Well, why aren’t you there?

What You’d Like to Say

What You Should Say If a salon doesn’t make a profit, it won’t stay in business. If you feel you must respond to statements like this, you may say something like “We try to offer the best service and highest quality products available.” This allows you to toot your own horn without lowering yourself to bad-mouthing the salon down the street.

What They Say

“Can you hold my check until __?” (some time next week)

Why can’t you learn to manage your money properly?

What You’d Like to Say

What You Should Say Do not hold a check for a client. You can respond with, “Well, I can’t hold a check for you, because I need it for this week’s receipts, but I don’t plan to go to the bank until tomorrow, so that gives you a day to transfer the money to your checking account.” If a client asks over the phone, you can reschedule closer to her payday. If she persists (in her mind, you’re still getting her money), you could respond, “Because I schedule appointments with the expectation that I’ll bring home a certain amount each week. When I have to hold a check until next week, it’s as if I’ve worked an hour for free this week, and I’m not willing to do that. Would you be willing to do that?”

What They Say

“Can I bring my own implements or supplies?”

Gee, I just love working with strange tools.

Don’t you trust me?

What You’d Like to Say

What You Should Say “It’s not necessary. We adhere strictly to state guidelines for sanitation and disinfection,” makes a nice lead-in to explaining the steps you take to protect clients. If you get this request a lot, consider adding a page to your salon menu or website that outlines your procedures, endearing you to sanitationconscious individuals in search of a great pedicure.

What They Say

“My kids won’t be any trouble.”

Not if they’re not here, they won’t.

What You’d Like to Say

What You Should Say Granted, the salon poses unique hazards for unattended children. If you would rather clients not bring them, say so.

Many of the techs we talked to place a statement in their brochure and on their website guiding potential clients as to what is customary in the salon. “I’m sorry, children can be a distraction for other guests who are receiving services,” works well if pressed to allow them to tag along. >>> 2010 NAILS CAREER HANDBOOK

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www.tonynail.com “Sorry, I’m late.”

What They Say

You should be.

What You’d Like to Say

What You Should Say Things happen from time to time, and we all run late. Kindly let the client know you have a tight schedule. Depending on time, you may have to shorten the service or reschedule. Give her options such as, “Would you rather I omit the massage or the polish from your manicure?” This will leave the client feeling like you are interested in giving her the best service and doesn’t let on that you may be miffed.

“Hurry, I have to be out of here in __ minutes.” (half the time required)

Would you like me to do your left or right foot?

What They Say

What You’d Like to Say

What You Should Say Your client has over-stuffed her day. Now, the pressure is on you. Keep your cool.

Let her know you will work as fast as you can, but some steps are crucial to the service. Sincerely say, “I can complete as much as possible in that time, or we can reschedule.” I can see you cringing. Yes, you may lose a bit of time if she reschedules. We live in a world of immediate gratification; chances are good she will choose what she can have done now.

“Sorry, I didn’t call to cancel. I figured you would enjoy the break.”

Oh, no problem I love going to work and NOT getting paid.

What They Say

What You’d Like to Say

What You Should Say A gentle nudge is all most clients need to straighten up. Saying, “Breaks are nice.

In the future, if you could give us a call the day before, we can alert clients who may be waiting for an opening,” shifts the focus from the tech to the world at large.

You can bet the next time she is waiting for a cancellation, she will remember the kind people who call to cancel well ahead of their appointment time.

What They Say

“Can you stay late for me? What about your day off?”

Why not? I don’t have a life or anything.

What You’d Like to Say

What You Should Say

sales@tonynail.com

This is one area where less information is best. Reply with a firm, “I’m sorry, no, I have plans,” then offer them the next available opening. You may also add, “Would you like to pre-book a few appointments, so you can get the time you want in the future?”

www.nailsmag.com/fifi/17248

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Distinctly blue Barbicide® Disinfectant Liquid is the recognized symbol of superior salon hygiene worldwide. Salon professionals have trusted the signature blue solution to clean and disinfect their hair and nail implements for decades. Why stop there? Our arsenal of cleaning solutions includes many disinfecting and sanitizing products with the same industry-known reputation for germ eradication. Join the germ-free movement today, and be blue in all you do. For the latest salon disinfecting products, tips and educational resources, visit www.barbicide.com today.

Barbicide® Disinfectant Liquid

King Research

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Barbicide® Disinfecting Wipes

Barbicide® Bullets Hard Surface Cleaner & Disinfectant

7025 W. Marcia Rd.

Barbicide® Hand Sanitizer

Milwaukee, WI 53223 www.nailsmag.com/fifi/17154

Clippercide® Aerosol Spray

800-222-8160

Ship-Shape® Spray

www.barbicide.com

5/18/10 8:34:49 AM

honing your skills

1O TIPS for Staying Healthy at Work

The job of nail tech poses a few special challenges when it comes to your health.

The good news is, little changes go a big way toward ensuring a long and healthy career.

6. Take the time to stretch between clients. Start by gently rolling your head and circling your shoulders. Take pressure off the spine by bending at the waist and rolling up slowly. Ease tension in the wrists by rotating them inward and outward several times. Finally, rub your hands together briskly and place them over your eyes for a few seconds. When you’re done, look around, focusing on both near and far objects.

1. Pay attention to the ergonomics at your workstation. Position your chair, table, tools, and even your client to keep stress on your body to a minimum.

When you work on manicure clients, take care that you can bend your arms at roughly a 90-degree angle with your forearms parallel to the ground.

The chair’s backrest should support your lower and middle back. When pedicuring, make sure you don’t have to hunch over or reach too far to meet the feet.

7. Watch for signs of sensitivity or allergic reaction. If you notice red, swollen, dry, itchy, or cracked skin, see a doctor immediately.

Don’t be afraid to deal with the problem; even if you have developed a sensitivity, it’s possible to change products and work habits and get back to work.

2. Handle little aches before they become big pains. If the awkward reaching and repetitive motions that go with the job are starting to take a toll on your body, stop right now and see a physician, chiropractor, or physical therapist for diagnosis and treatment. Ask your doctor to recommend a stretching or exercise routine.

8. Practice healthy work habits. Keep products in smallersized, properly labeled containers at your workstation. Keep nail containers closed when not in use. Never pour more liquid into your dappen dish than is needed for the type of application you are performing. Keep a metal trash can with a self-closing lid near your workstation.

3. Schedule a lunch break and take it. Eat a well-balanced meal and, if you have time, follow it with a walk outdoors. If the weather’s no good, try walking at the mall.

9. Ensure adequate ventilation. Capture vapors and dusts at their source with a local exhaust system. Vented tables are one type of local exhaust system; others are wall- or ceiling-mounted. You also need general room ventilation — meaning a professional-quality HVAC system — to ensure high-quality air in the salon. Ideally both these systems should vent outdoors.

4. Wash hands thoroughly before and after each service, and before eating.

This reduces the likelihood you will develop a product allergy. It also makes it less likely you’ll catch every cold and flu that’s going around.

5. Use a clean or disposable towel for each customer. This also reduces the likelihood of you (or your client) developing a product sensitivity. Wearing disposable nitrile gloves is also an effective precaution.

.com For more information about your health as a nail professional, check out these handouts at www.nailsmag.com/resources/handouts.aspx: For information on “green” salon practices, go to www.nailsmag.com/conscious.

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10. Learn to say no. Having more clients than you can handle may sound like a good thing, but it’s a stressor that leads to overly long days. Maintain balance between your work and home life by sometimes saying no to clients’ requests. If you genuinely have too many clients, consider raising your prices or working with an assistant.

> Guidelines for Controlling and Minimizing Inhalation Exposure to Nail Products > Guidelines for Controlling and Minimizing Skin Exposure to Nail Products > Protecting the Health of Nail Salon Workers > Salon Safety Guidelines for Nail Technicians > Nail Salon Workers: Health and Safety, Working Conditions, Compensation, and Demographics

2010 NAILS CAREER HANDBOOK

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Pro Spa

www.prospa1.com www.nailsmag.com/fifi/17244

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hot products

ADVERTISEMENT

AKZENTZ AKZENTZ Options Soak Off Coloured UV Gel offers the perfect solution for the ultimate manicure or pedicure. Imagine, a product that makes chipping, smudging and colour drying time a thing of the past. Options is an advanced alternative to traditional nail enhancements. It can be used as an overlay on natural nails or for nail extensions. Options Colours deliver flawless results and long-lasting colour. Nails Perfected…Only from AKZENTZ! AKZENTZ (800) 720-7833 www.akzentz.com www.nailsmag.com/fifi/17305

Jessica Cosmetics NOURISH: Therapeutic Cuticle Formula “A body needs good nourishment to be healthy,” says natural nail care expert Jessica Vartoughian. “So do nails.”

Introducing Nourish, a cuticle therapy infused with a pure blend of antioxidant vitamins and healing agents that hydrates and provides non-stop moisture to nourish and soothe cuticles.

Jessica Cosmetics International (800) 582-4000 www.jessicacosmetics.com www.nailsmag.com/fifi/17109

Continuum Footspas The Echo™ Pedicure Chair Not an import. Designed, engineered and manufactured in the USA. Shiatsu massage, patent-pending adjustable center leg support with adjacent contoured footrests. Real Cherry Wood.

Chemical-resistant finishes. Eco-friendly basin (3-3/4 gallons water).

Continuum Footspas (877) 255-3030 www.salonpedicurespas.com www.nailsmag.com/fifi/17291

King Research Ship Shape Liquid Professional Appliance Cleaner Ship Shape liquid, introduced by King Research in 2009, is specifically formulated for the removal of hair product residue (including hairspray) from your expensive appliances. Just a spray removes residue from flat irons, curling irons, chairs, stations and any other surfaces! As a multi-use cleaner, it also leaves stainless steel and mirrors sparkling! Replace multiple products with one single item that does it all in the salon!

King Research (800) 222-8160 www.barbicide.com www.nailsmag.com/fifi/17154

Young Nails New Young Nails Cover Powders hide a multitude of sins.

Young Nails Inc. has launched Cover Powders, an amazing product that lets you take on the nastiest, bitten, ruined natural nails and still build out a beautiful set. Cover Powder camouflages damage on the natural nail plate and allows you to build length and deep smile lines. Usage and price are the same as sculpting powder, yet a premium can be charged for working magic on damaged nails.

Young Nails (800) 777-9170 www.youngnails.com www.nailsmag.com/fifi/17260

LECHAT This professional kit features everything you need to create beautiful, natural-looking and natural-feeling nails. Pro•Tec UV gel system creates shiny, transparent, natural-looking nails without odor or access dust. Pro•Tec gels are self-leveling, lightweight, less damaging to the natural nails and result in durable nails with a super shine.

LECHAT (510) 741-9998 www.lechatnails.com www.nailsmag.com/fifi/17140

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ADVERTISEMENT

T4 Spa Concepts & Designs Create luxurious upscale spa services with the new Botanical Escapes Herbal Spa line. We offer natural herbs, essential oils, and non-fragrant bases. Choose from one of 26 recipes — from stress relief to herbal detox. Or create your own custom services for a pedicure treat your customers will truly enjoy.

T4 Spa Concepts & Designs (866) 556-2372 www.t4spa.com www.nailsmag.com/fifi/17189

NSI NSI has launched twelve beautiful new colors in their Illusion Soak-Off Color Gel line. Colors include neutrals (for French options), rich creams, metallics and even glitters.

NSI (800) 354-6741 www.nsinails.com www.nailsmag.com/fifi/17135

EzFlow

Lexor Featuring the Q-Spa Lexor is excited to present the new 2010 Q-Spa® with its Crystal Couture™ Glass bowl and Pureflo® MG magnetic jet. Other features of this pedi spa include the Auto-Fill™ function and a built-in Kidde-y™ Seat (upgraded feature). Look closely; it even has a purse hook. This innovative and pleasant design starts at under $2,000, making it extremely affordable.

Lexor, Inc. (866) 733-4772 www.lexorinc.com www.nailsmag.com/fifi/17183

EzFlow Commands Attention Inspired by military-chic styles, new Nail Brigade color gel collection from EzFlow features rich crème tones to set you at ease. Also included in the set is a 1.4-oz EzFlow Gel It! Alternative Clear Gel. EzFlow Gel It! Alternative Gel Polish can be applied over tips, acrylics and natural nails for added strength and it provides long-lasting color that won’t chip, peel or fade.

EzFlow (800) 621-9585 www.ezflow.com www.nailsmag.com/fifi/17110

Light Elegance BriteWhite BriteWhite introduces the next generation in teeth whitening — the BriteWhite Headset MINI Teeth Whitening System. This system is the first FDA, CE and CSA cleared Blue LED light, inside-the-mouth MINI system with new activating gel with photo initiators. It’s housed in a beautiful protective travel kit.

BriteWhite MINI is a stand-alone system perfect for nail salons and spas. BriteWhite Headset MINI System is safe, affordable and effective. Dealers welcome. Call today!

BEKS Inc/dba BriteWhite MINI (888) 582-3650 www.britewhitesystem.com www.nailsmag.com/fifi/17134

Glitter Toes! Gel Toes! Party Toes!

Light Elegance Pedi-Cure Kit comes complete with Pedicure UV Curing Lamp, Glitter Gels, Gel Polishes, and everything you need for bold, bright, sexy, shiny toes! This complete kit makes pedicures fun and easy with no glitter mess and you get $236 worth of product for only $130!

Light Elegance (800) 275-5596 www.lightelegance.com www.nailsmag.com/fifi/17211

2010 NAILS CAREER HANDBOOK

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expanding your horizons

Signature

services

Caviar Spa Manicure Spa Newbury, Boston

price: $50

Specialty manicures and pedicures are a great hook to get clients into the salon. Add a few of these unique services to your salon menu — or switch the services out seasonally to keep clients coming back for more.

Spa Newbury uses: Universal Companies’ Cuticle Oil and Claire Topper Cuticle Remover; Bodipure Green Tea Soak, Pevonia Botanica EXFO-ZYM Caviar Hand & Foot Peel, YouthRenew Caviar Hand & Foot Mask, and Cream; base coat, polish, OPI Drip Dry Drops, Onyx Professional Mink Oil Spray.

1. Prep nails. Place hands in Bodipure Green Tea Soak. Pat dry with a towel.

2. Apply Universal Companies’ Claire Topper Cuticle Remover to nails, making small pearls with each drop. Push back cuticles with sterilized tools.

3. Apply Universal Companies’ Cuticle Oil to nails, then buff.

4. Exfoliate with Pevonia Botanica EXFO-ZYM Caviar Hand & Foot Peel.

5. Apply Pevonia Botanica Youth-Renew Caviar Hand & Foot Mask. Let sit.

6. Don’t remove the mask. Apply Pevonia Botanica Youth-Renew Hand & Foot Cream and massage both the cream and the mask into the client’s hands.

7. Use polish remover to clean fingernails before applying polish. Apply base coat, two coats of polish, and top coat. Let dry for a few minutes.

8. Apply a drop of OPI Drip Dry to each nail, then spray with Onyx Professional Mink Oil.

Alternate Names: Cocktail Party Manicure, Only the Best Manicure, Rich ’n Famous Mani

Diamonds Are a Girl’s Best Friend Manicure Sundrops Nail Spot, Phoenix

price: $22

Sundrops uses: Bag of faux diamonds and colorful gems; SpaRitual Harmonizing Soak Tonic and Instinctual Moisturizing Lotion, Blue Cross Cuticle Softener; base coat, top coat, and polish.

1. Have the client wash her hands.

2. Begin nail prep.

3. Fill a manicure bowl with faux diamonds and SpaRitual Harmonizing Soak Tonic. Soak the client’s hands.

4. Apply Blue Cross Cuticle Softener. Gently push back cuticles.

5. Massage arms and hands with SpaRitual Instinctual Moisturizing Lotion.

6. Buff the nails. Apply base coat, two coats of polish, and top coat.

Alternate Names: Jewel of a Manicure, Sparkling Nails Service, Diamonds in the Buff

Mint Julip uses:

Pumpkin Fritter Mani/Pedi

Trillium Organics Clementine Clove wash and oil; boiled or canned pumpkin, sugar in the raw, pure vanilla extract; Alaffia Handcrafted Shea Butter, Organics Pumpkin Hand Repair Cream; base coat, top coat, and polish.

Mint Julip, Philadelphia

price: $55

1. Soak hands and feet in Trillium Organics Clementine Clove wash.

2. Mix together 3 Tbs. freshly boiled pumpkin (canned pumpkin may be substituted), 2 Tbs. sugar in the raw, and 2 drops of pure vanilla extract to create your pumpkin fritter antioxidant mask. Add 1 tsp. Trillium Organics Clementine Clove Oil immediately before using on the client.

3. Saturate your client’s legs, feet, arms, and hands generously with the mask.

4. Wrap the client’s feet and hands with hot towels for 15 minutes.

5. Clean the mask off and prep nails.

6. Massage feet for 10 minutes with Alaffia Handcrafted Shea Butter. Massage hands with Organics Pumpkin Hand Repair Cream.

7. Apply base coat, two coats of polish, and top coat.

Alternate Names: Pumpkin Pie Mani/Pedi, Halloween Combo, Smashed Pumpkin Delight 68 |

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.com

Visit www.nailsmag.com/signatureservices for more recipes.

Ice Cream Sundae Pedicure The Painted Nail, Los Angeles

price: $60

The Painted Nail uses: ME! Bath Ice Cream (in Choco-holic, Vanilla Purity, Coconut Cove, and Strawberry-Kiwi), Shower Sherbet (in Choco-holic, Vanilla Purity, and Strawberry-Kiwi), Ice Cream Sandwich, Foot Mask (in Marshmallow, Chocolate, and Caramel), and Body Icing (in Choco-holic, Vanilla Purity, and Strawberry-Kiwi); Nubar Foundation Base Coat, Nail Lacquer (in Malvasia), and Diamont Seal & Shine Quick Dry Top Coat.

1. Let the client choose her foot soak, scrub, mask, and lotion from an assortment of ME! Bath Ice Cream products. Add the chosen scoop to warm water.

2. Exfoliate legs and feet with the scrub. Rinse.

3. Remove calluses with a ME! Bath Ice Cream Sandwich pumice stone, using the pink side first then the white side. Rinse it off for the client to take home.

4. Apply the mask. Wrap feet in hot towels. After five minutes, remove the mask.

5. Massage legs and feet with lotion.

6. Apply Nubar Foundation Base Coat, two coats of Nubar Nail Lacquer (Malvasia is suggested as the red “cherry on top”), and Nubar Diamont Seal & Shine Quick Dry Top Coat.

Alternate Names: Ice Cream Social Pedi, Sweet Feet Treat, Make-Your-Own Sundae Pedicure

Papaya Pineapple Pedicure

Jeanet Spa uses:

Jeanet Spa & Salon, Toronto

Gehwols Herbal Bath Soak; Qtica SmartSpa Papaya Star Sugar Scrub, Moisture Mask, and Luxury Lotion; base coat, polish, top coat.

price: $66 (C$69)

1. Soak the client’s feet in warm water with Gehwols Herbal Bath Soak. Serve a virgin Piña Colada by blending together coconut milk, pineapple juice, and papaya pieces, all garnished with maraschino cherries.

2. Prep nails and remove calluses.

3. Exfoliate feet with Qtica SmartSpa Papaya Star Sugar Scrub.

4. Apply Qtica SmartSpa Papaya Star Moisture Mask to feet.

5. Cover feet with plastic wrap, then with towels. After 10 minutes, remove with hot towels.

6. Massage feet with Qtica SmartSpa Papaya Star Luxury Lotion.

7. Apply base coat, two coats of polish, and top coat.

Alternate Names: Piña Colada Pedicure, Tropical Feet Treat, Perfect Papaya Pedi

Milk with Coffee Beans Pedicure

North Point uses:

North Point Nail Spa, San Francisco

price: $65

Powdered milk, coffee beans, seasonal fresh flowers, fresh avocado, milk; Giovanni Cool Mint Lemonade Salt Scrub; Lotus Touch Organic Naturals Massage Lotion; paraffin; base coat, polish, top coat.

1. Soak the client’s feet in a blend of warm water, powdered milk, coffee beans, and fresh flowers.

2. Prep nails and remove calluses.

3. Exfoliate legs and feet with Giovanni Cool Mint Lemonade Salt Scrub.

4. Warm through Lotus Touch Organic Naturals Massage Lotion for a few seconds in the microwave, then massage legs and feet for 20 minutes.

5. Wrap feet in warm towels.

6. Blend the avocado and milk to create a mask. Using a brush, apply the mask onto legs and feet. After 10 minutes, remove the mask with warm towels.

7. Apply base coat, two coats of polish, and top coat.

8. After the polish has dried, dip feet in paraffin. Remove paraffin.

Alternate Names: Cafe Au Lait Pedi, Caffeine Infusion Pedicure, Bowl-o-Joe Pedi 2010 NAILS CAREER HANDBOOK

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expanding your horizons

USING ONLINE

CHANNELS and Other Fun NAILS Resources

Bookmark www.nailsmag.com to help get you through your first year in the salon. We’ve got online channels — niche nail websites that cover any topic you’d like to know more about, like e-files, being eco-conscious in the salon, or all things feet-related — plus a nail art gallery, blogs, videos, and more to help you expand your horizons.

Nail Art (www.nailsmag.com/nail-art) Your beauty school didn’t teach you much about nail art? No matter, the Nail Art channel features hundreds of examples of nail art created in all mediums and at all skill levels. Check out the photo galleries for themed nail art for occasions like weddings or Valentine’s Day, visit the Demos tab for step-by-steps, and don’t overlook the Features tab where the latest trends and tips are explained.

GET CONNECTED > Stayy up to the minute on industry news and opportunities. Join us on Facebook iinvolvement invol nvolv lv (www.facebook.com/nailsmag) and Twitter (www.twitter.com/nailsmag).

E-files (www.nailsmag.com/efiles)

RECEIVE OUR E-NEWSLETTERS > Sign up for timely and practical e-newsletters — like NAILS Top Deals of the Week — on the NAILS homepage p g (www.nailsmag.com). g

NURTURE YOUR INNER NAIL ARTIST > Make sure to visit NAILS’ new online Nail Art Gallery (nailartgallery.nailsmag.com) — it’s like a cross between Facebook and Flickr just for nail artists! It’s free to upload your nail art photos, browse through other artists’ photos for inspiration, connect with other members, and comment on photos.

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Electric files can be intimidating for newbie techs, but the E-files channel can help make you more comfortable using this time-saving tool. The site features step-bystep e-file demos, Q&A with expert answers, feature stories on topics like differentiating between bits, and the latest related products.

Feet (www.nailsmag.com/feet) More than ever, pedicuring is a refined field. The Feet channel features more than 30 specialty pedicure recipes, photo galleries filled with cute toenail art and stylish pedicure area set-ups, step-by-steps on the latest trends (like rock star glitter toenails), Q&A on every imaginable foot care question, and articles on growing your foot care business.

2010 NAILS CAREER HANDBOOK

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Style (www.nailsmag.com/style) Once you’ve got a handle on the basics, add some flourish to your services and your salon with the Style channel. This channel features photo galleries on salon interior design (waiting areas, pedicure areas, manicure tables, decor accents, etc.), color trends (including a Spring and Fall polish preview), trendy nail fashions, and cute salon uniforms. It also features a Q&A section, new products, and full-length profiles on stylish salons.

Hot Off the Presses (www.nailsmag.com/hotoffthepresses) Once you enter the working world, you might not have the time to read all of the latest consumer magazines, like Us Weekly and Lucky, but it’s still great to be able to stay in-theknow on the latest celebrity beauty trends so you can share them with your clients. Let the Hot off the Presses channel do the work of summing up the hot nail product and color trends for you from all of the most popular magazines. The site also covers great products to use and retail in your salon and what star-studded events your favorite nail product manufacturers are attending.

NAILS Blogs (www.nailsmag.com/blogs) NAILS online offers regularly updated blogs that let you join the conversation. Here’s what we’re talking about:

The Conscious Salon (www.nailsmag.com/conscious) If you want to incorporate environmentally friendly practices into your nail career, The Conscious Salon channel is a website you’ll want to bookmark. It’ll help you find out about the latest eco-friendly professional beauty products, read profiles of other salons that’ve gone “green,” and peruse in-depth feature stories that provide ideas on topics like making small changes to reduce your salon’s carbon footprint. The site also has stories on work-life balance, charity work that’s ideal for salon teams, and tips for staying healthy at work.

NAILStv ((www.nailsmag.com/nailstv) What better way to improve your technique than by watching a pro do a step-by-step of the process you’re trying to learn? NAILStv offers tons of free step-by-step instructional videos that will guide your way to perfecting your technique. Most videos are under 10 minutes in length and include topics like how to do a backfill, proper wrap maintenance, and creating the h perfect f set off nails for your client’s prom. While you’re there, check out the other videos NAILStv offers, like fashion shows in the Style section and nail-inspired comedy featured under Just for Fun.

> Nails 101: A Student Blog: An aspiring nail tech chronicles her journey through beauty school. > Blueprint of a First Year: New salon owners discuss the ups and downs of their salon’s first year. > The Coaching Chronicles: Salon success coaches dispense free advice on building your book and other business topics. > From the Editors: The editors of NAILS Magazine blog about the nail biz, products, events, and anything and everything nail-related. > Maggie Rants [and Raves]: Never dull, Visalia, Calif.-based nail tech Maggie Franklin lends her unique perspective to a wide variety of issues facing working techs. > 365 Days of Nail Art: Wake up each morning to a new nail art design. Don’t be shy — submit your own designs as well. > Competition Insider: Get inside the mind of top-ranking nail competitor Lynn Lammers.

2010 NAILS CAREER HANDBOOK

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expanding your horizons

THE

goods

OPI’s Axxium Soak Off Gel Lacquers come in a number of fan-favorite OPI Polish colors and are easily applied and soaked off. The gels are perfect for busy women that demand long-lasting color, and best of all, toes can go straight into shoes immediately. Some of the classic colors include You Don’t Know Jacques, I’m Not Really A Waitress, and Strawberry Margarita.

(888) 745-4030 x17317 www.nailsmag.com/fifi/17317

Antoine De Paris’ #14 Cuticle Nippers has a box joint, comes in single or double spring, and is made of cobalt stainless steel. It is available in a gold or satin finish and in jaw sizes 3mm, 5mm, and 7mm.

(888) 745-4030 x17319 www.nailsmag.com/fifi/17319

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As a newbie, you may not be familiar with all the product options available to you. Here we’ve gathered some products that may be useful as you start your career. For more information on any of these products, contact the manufacturer or use the Fifi#. Simply call the toll-free number or log onto www.nailsmag.com/fifi to get more information on all your favorite products.

China Glaze polishes have a long-wearing formula with hardeners and non-thickening agents to ensure a smooth, easy, and durable application. The lacquers are free of DBP, toluene, and formaldehyde and come in a variety of colors, with new lines coming out every season. The bottles also utilize a 440-strand brush for full coverage during applications.

(888) 745-4030 x17318 www.nailsmag.com/fifi/17318

Backscratchers’ Divine Designs line has a lot of decals available that are easily applied for fun, decorative nail art. The decals are small and can be used by themselves for just a subtle impact or in groups to create a flashier look.

(888) 745-4030 x17320 www.nailsmag.com/fifi/17320

CND’s Shellac is an innovative hybrid that functions like a gel but goes on like a polish. It can last without chipping for up to 14 days, and soaks off in as little as 10 minutes. CND currently has 12 shades available in Shellac, with more to come in the future.

(888) 745-4030 x17321 www.nailsmag.com/fifi/17321

Cuccio Naturalé has a collection of Pomegranate and Fig scented products that can be used to do complete manicures and pedicures in a pomegranate and fig theme. The collection includes fizz soak balls, a skin polisher, body butter, body wash, and nail strengthener.

(888) 745-4030 x17323 www.nailsmag.com/fifi/17323

2010 NAILS CAREER HANDBOOK

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Art Club’s Nail Art Decorations come in a variety of 3-D colors and shapes and apply easily. The collection includes colorful beads, shells, flowers, stars, and more.

(888) 745-4030 x17322 www.nailsmag.com/fifi/17322

Duri’s classic nail growth formula, Rejuvacote, is still going strong. Rejuvacote heals and cures split, cracked, and acrylicdamaged nails and produces results within weeks, leaving nails stronger and healthier.

Apply Rejuvacote as a base coat under polish, and reapply as a top coat daily for seven days. As the nails improve, apply every other day as needed.

(888) 745-4030 x17325 www.nailsmag.com/fifi/17325

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too?

The One That Works

Dashing Diva’s French Wrap Plus is an ultra-thin, high-quality professional-grade plastic that is applied with a bond or adhesives and makes French manicures simpler and easier than ever. French Wrap Plus has a special applicator for optimal control and a chip-proof finish with perfect smile line and no-file edge.

(888) 745-4030 x17324 www.nailsmag.com/fifi/17324

NSI’s Royal Precision Brush is ergonomically designed for balance and comfort. Nail technicians will find the brush has a light touch and precise product placement, and the vented cap offers protection during storage and travel.

(888) 745-4030 x17330 www.nailsmag.com/fifi/17330

Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in!

Convenient Size: 16.5” Diam. 15” Height

FREE art lc 3-wr phortaebeility ahnadbalen filter

fo e-was machin ention extra you m

when

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Order yours today!

1-800-288-2023 Essie’s Ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spa-quality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract, to help combat signs of aging and reveal new, younger-looking skin.

(888) 745-4030 x17326 www.nailsmag.com/fifi/17326

Lexor’s Smart Technology in its pedicure spas helps reduce the time technicians spend tending to the equipment. The spas have automated features like Auto-Fill and Sani-Drain, which fill and drain the basin. It also comes with a Universal File Controller mounted on the side that can control Upower or VIP file handpieces.

(888) 745-4030 x17327 www.nailsmag.com/fifi/17327 >>>

www.aerovexsystems.com

Mention Code NA09 Our 30-day performance guarantee promises that, if you’re not in love with

The One That Works, you can return it for a full refund.

CLEAN AIR MADE SIMPLE

www.nailsmag.com/fifi/17212 2010 NAILS CAREER HANDBOOK

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Mehaz Professional’s Triple Cut has a stainless steel straight edge blade that makes it easy to cut tips on acrylics.

The single tip trapper safely catches nail clippings for a clean workspace, and the entire tool can be disinfected.

(888) 745-4030 x17328 www.nailsmag.com/fifi/17328

Nailite’s Sugar Scrubs exfoliate and hydrate hands and feet and are scented to help fit in with themed services. The Citrus Salt Glow has a zesty orange flavor, while the Lavender Vanilla has a sweet and soothing scent.

(888) 745-4030 x17329 www.nailsmag.com/fifi/17329

www.bynubar.com

Orly’s Ultra Shine Flash Dry Drops deliver brilliant shine while drying lacquer quickly. Ultra Shine strengthens nails and conditions cuticles with vitamin B and wheat germ oil, and comes in a 0.6-oz. treatment bottle with dropper cap. Just add a drop of Ultra Shine Flash Dry Drops to finished nail art for a polished, highshine finish.

(888) 745-4030 x17331 www.nailsmag.com/fifi/17331

Xtreme Nail’s Extreme Designer Tips make elaborate nail art designs simple; all you need is a coat of clear gel and an Xtreme Designer Tip. Allow clients to select their design, then apply the designer tips and seal them with a coat of clear gel.

(888) 745-4030 x17332 www.nailsmag.com/fifi/17332

Young Nails’ Imagination Art Acrylic Powders can be used to create an amazing variety of nail designs. The powders come in four collections of solid colors, plus five collections of glitters, and they handle well so techs can create intricate designs. Imagination Art powders have high durability so enhancements do not chip or break.

(888) 745-4030 x17335 www.nailsmag.com/fifi/17335

King Research’s Barbicide kills fungus and germs and protects against diseases. The EPA-registered blue solution should not rust instruments or stain skin or surfaces.

(888) 745-4030 x17333 www.nailsmag.com/fifi/17333

www.nailsmag.com/fifi/17255

74 |

2010 NAILS CAREER HANDBOOK

NAHB10nubarthrd.indd naCH10products.indd 74 1

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SpaRitual’s Let It Go Callus Remover features a blend of natural fruit alphahydroxy acids with antioxidant green tea to liberate feet from dry, rough callus buildup. The formula’s aloe, tea tree oil, and sugarcane extracts help balance and smooth the skin.

(888) 745-4030 x17334 www.nailsmag.com/fifi/17334

Kinetics’ Deluxe Implement Kit is a stylish kit containing seven tools in a hand-tooled pouch. The tools are medical grade stainless steel and include an edge pusher, straight pusher, cuticle nipper, tweezers, cuticles scissors, moon-type nipper, and tip cutter.

(888) 745-4030 x17336 www.nailsmag.com/fifi/17336

Wholesale pricing Special members-only promotions First to view new collections

The Entity Acrylic Kit comes with everything needed to start doing highquality acrylic enhancements right away.

The kit contains a Success Series DVD of Salon Design Principles, a studio brush, sculpting forms, nail tips, sculpting liquid and white, pink, and clear sculpting powders, primer, nail dehydrator, cuticle oil, and an instructional booklet.

(888) 745-4030 x17337 www.nailsmag.com/fifi/17337 >>> www.nailsmag.com/fifi/17255 2010 NAILS CAREER HANDBOOK

| 75

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Nubar’s Infinity Soak-Off Gel is a unique alternative for beautiful and naturallooking nails. No primers or bonding agents are needed and the gels require minimal buffing. Infinity Soak-Off Gels offer strong adhesion and durability and give you the option to remove the gels easily by soaking them off.

(888) 745-4030 x17338 www.nailsmag.com/fifi/17338

LeChat’s Nail Architecture acrylic system includes designer acrylic color powders that are easy to apply. The enhancements are strong and durable and come in a spectrum of luxurious colored powders that will enhance the elegance and appearance of any fashionable nail art designs.

(888) 745-4030 x17339 www.nailsmag.com/fifi/17339

Kupa’s Cordless U-Power delivers incredible speed and power, and not having a cord makes it easy for techs to take this file with them wherever they go. The U-Power can last for up to two hours on a single charge, has a lightweight handpiece that includes a holster, and can operate from 0-20,000 RPM. (888) 745-4030 x17340 www.nailsmag.com/fifi/17340

76 |

Soft Touch’s Sand Sponge File is super light-weight and easy to hold. The doublesided file has a spongy feel and is flexible, making it easy to achieve a perfect finish.

The Sand Sponge File is disinfectable and can also be used with oils.

(888) 745-4030 x17341 www.nailsmag.com/fifi/17341

Akzéntz Options Soak-Off Gels are odorless and durable and are easily removed with acetone or other remover.

The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength.

(888) 745-4030 x17342 www.nailsmag.com/fifi/17342

California Mango’s Natural Hand and Body Lotion is specially formulated with a unique blend of aloe vera, vitamins, humectants, and highly refined oils to protect and maintain skin, and leave it soft and smooth.

(888) 745-4030 x17343 www.nailsmag.com/fifi/17343

Belava’s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps.

(888) 745-4030 x17344 www.nailsmag.com/fifi/17344

The FootsieBath Pedicure Spa features a pre-fitted disposable liner system, therapeutic heat and vibration, and a retractable cord. The unit is completely mobile, weighing only 2 1/2 pounds, and has a fully adjustable temperature control for client comfort.

(888) 745-4030 x17345 www.nailsmag.com/fifi/17345

Konad’s Luxury set lets you stamp out artistic polish designs quickly and easily.

The kit includes four image plates, three special polishes, one stamp, and one scraper. Simply put the polish in the plate, press the stamp over it, and then press the design onto the nail.

(888) 745-4030 x17346 www.nailsmag.com/fifi/17346

2010 NAILS CAREER HANDBOOK

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www.shebanails.com

The Ultra Slim Manicure Lamp from Daylight eliminates glares and shadows while allowing a clear view of clients’ nails. The flexible arm allows the light to be adjusted for optimum effectiveness.

(888) 745-4030 x17347 www.nailsmag.com/fifi/17347

It’s So Easy’s Stripe Rite Polishes allows you to make intricate nail art designs quickly without messy cleanup. The water-based lacquers have thin brushes so you can make detailed nail art.

They are available in an array of colors.

(888) 745-4030 x17348 www.nailsmag.com/fifi/17348 www.shebanails.com www.nailsmag.com/fifi/17145

passionate ABOUT pedicures?

ARE YOU

Jessica’s Damaged Nail System rebuilds nails from the foundation to the surface. The Phenomen Oil heals and hydrates, and the Nourish Therapeutic Cuticle Formula feeds the matrix of the nail to stimulate circulation and growth.

(888) 745-4030 x17349 NA0610shebaqtr.indd www.nailsmag.com/fifi/17349

Gourmet Spa Essentials’ Master Chef’s Blend Pedicure Kit allows you to create a number of different recipes for pedicure salts, scrubs, and masks. The kit includes different fragrance drops and color drops to be put into white, unscented scrubs and masks to create your own custom blends of pedicure flavors, making it a great kit for themed pedicure services.

(888) 745-4030 x17350 www.nailsmag.com/fifi/17350 >>>

1

FEET, a new website channel from NAILS Magazine www.nailsmag.com/feet (nailsmag.com/feet), is where the serious pedicurist can find everything she needs relating to foot care, including service ideas, business tips, design ideas, toenail art, and questions answered by the field’s top experts. sponsored by

brought to you by

2010 NAILS CAREER HANDBOOK

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Nails Magazine

| 77 5/18/10 2:25:10 PM

3:34:51 PM

MarketPlace

These toe separators are water soluble and biodegradable. Engineered using corn starch, they’re eco-friendly and made of sustainable ingredients making them 100% “green.”

Toezeeze will dissolve in running water! They offer unparalleled comfort and each Toezeeze can be customized to your client’s toes.

www.dollarnailart.com www.nailsmag.com/fifi/17103

Special Offer to Beauty Schools (call for more info) 20 % OFF to all students — Go To www.toezeeze.com and type “GO GREEN “at checkout or call1-877-411-toez (8639)

www.nailsmag.com/fifi/17127

Kami Nail Art®

Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and books. www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273

www.nailsmag.com/fifi/17160

NA0610kamimktplc.indd 1 4/23/10 11:36:06 AM

NA0610beautytechmktplc.indd 1

Would

Kami Nail Art® offers the most extensive line of USA made professional nail art with hundreds of dazzling products including: Glitter, Confetti, Foil, Nuggets, Pearls, Paints, Art Brushes and Tools, Decals, Striping Tape, 3-D Flowers, Lace, Snakeskin, Glass Jewels, Rhinestones, Earthstones, Rock Candy, Art Kits, Metallic Pearls and Leaves, Organizers, Bullion Beads, PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16. Kami Nail Art® — The #1 choice for nails professionals!

Download the Kami catalog at www.kaminailart.com. Order online at www.nailsuppliesdirect. com — your complete Kami Nail Art® source.

(800) 344-3299 www.kaminailart.com www.nailsmag.com/fifi/17225

You

Like to Advertise In The

Marketplace?

Estelina’s Spa Treatment Scrub uses ground pumice to remove dead skin cells and keep hard skin and flakiness from building up. The scrub contains antioxidants as well as vitamins A, C, and E. (888) 745-4030 x17352 www.nailsmag.com/fifi/17352

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

78 |

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Lazer’s Nail Art Pens have the versatility of a slim brush for striping as well as a pin tip for making flowers and other fun designs including French manicures. The display makes it easy to keep all of your pens snapped in place.

(888) 745-4030 x17351 www.nailsmag.com/fifi/17351

Tweezerman’s Master Tech Pterygium Tool features a smooth, thin flat edge for pushing cuticles without scratching the nail plate, and a contoured pterygium remover for precise cleanup and maintenance. For best results, use on nails that have been soaked in cuticle-softening solution or massaged with cuticle cream.

(888) 745-4030 x17353 www.nailsmag.com/fifi/17353

2010 NAILS CAREER HANDBOOK

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The Pedicute from Continuum Foot Spas is a mobile foot spa with an adjustable leg so the foot rest can be raised and lowered during the service for optimal heights throughout the pedicure. No plumbing is required to operate the tub, and it comes with removable liners to ensure a sanitary environment with every service.

(888) 745-4030 x17354 www.nailsmag.com/fifi/17354

European Touch’s Espresso Spa is a pipe-free pedicure spa designed to accommodate clients up to 6’8” and adapt to wheelchair and elderly clients.

You will enjoy peace of mind knowing that the Espresso Spa features an adjustable basin with front-mounted pipe-free water circulation creating a swirling, revitalizing water massage that relaxes and rejuvenates.

(888) 745-4030 x17355 www.nailsmag.com/fifi/17355

Nail Labo’s LED Gel Presto is a soakoff gel that is cured under a special LED light. The gels take only five seconds to cure so techs can do a full set in under 20 minutes. The gels soak off easily in Nail Labo’s special Gel Remover. The LED lights of the Presto Lamp are more energy efficient than traditional gel lamps and the bulbs rarely burn out.

(888) 745-4030 x17356 www.nailsmag.com/fifi/17356

AD INDEX 17212

Aerovex Systems

73

17183

Lexor Intl.

27, 43, 67

17305

Akzentz Nail Products

47, 55, 66

17211

Light Elegance

25, 39, 67

17160

Beauty Tech

78

17135

NSI - Nail Systems International

17134

Britewhite

67

17255

Nubar Cosmetics

74-75

17119

China Glaze

33

OPI Products

31, C4

17291

Continuum Footspas

21, 45, 66

17101

Orly International

C2-1

17248

Discount Nail Supply

62

17168

Orly International

5

17103

Dollar Nail Art

78

17144

PNI Worldwide

81

17131

Entity Beauty, Inc.

3

17268

Premier Nail Source

80

17110

EZ Flow

67

17244

Pro Spa

65

17123

Gena

28

17104

Seche

17122

ibd

C3

17145

Sheba Professional Nail Products

17109

Jessica Cosmetics

13, 37, 66

17189

T4 Spa Engineering & Design

17225

Kami Nail Art

78

17127

Toezeeze

17154

King Research

53, 63, 66

17260

Young Nails

17140

LeChat

49, 57, 66

2010 NAILS CAREER HANDBOOK

naCH10products.indd 79

11, 41, 67

9 77 23, 53, 67 78 7, 35, 66

| 79 5/18/10 3:29:49 PM

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www.nailsmag.com/fifi/17268

naCH10products.indd 80

5/18/10 2:25:48 PM

Attention School Owners!

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!#27 2Ê! ! ! !0Ê 0

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Locking Handle Acrylic Nipper Fabric Scissors Master Kolinsky Gel Brush Master Kolinsky Acrylic Brush Practice Fingers 3-ct.

Dust Mask Triple Dappen Dish Plastic Liquid Droppers 2-ct.

Sanitizable Blocks 2-ct.

Hygienic Cushioned Files 12-ct.

Dual Shape™ Nail Forms 500-ct.

Extra Strength Bullet Glue 2 gm.

Professional Nail Tips 100-ct.

Advanced Retention Nail Liquid 4 oz.

(3) Advanced Formula Sculpting Powders (.75 oz. Clear, Pinker Pink, Whiter White) Extra Strength Primer Pen Glass Seal™ .5 oz.

One-Step UV Gel (.25 oz. Crystal Clear) Finishing Wipe 4 oz.

Advanced Formula Resin 1 oz.

Super Fast Set Activator Spray 2 oz.

Sheer Strength™ Fabric 6-ft.

Application & Technique Guide

Glass Nail File Sterilizer Tray Each Deep Manicure Bowl Manicure Scrub Brush Yellow Manicure Block Pink Pedicure Block Large 3-Way Buffer File Birchwood Sticks 6-ct.

Red Pedicure File Natural Nail Garnet Boards 6-ct.

Non-Acetone Polish Remover 4 oz.

Precision Cuticle Nipper Combo Tool Cuticle Pusher Nail Clipper Thong-Style Pedicure Slippers 1 pr.

X-Soft Toe Separators 1 pr.

(3) Nouveau Spa Lacquers .5 oz.

(Purity, Tranquility & Passionate) Super Fast Top Coat .5 oz.

RELAX Sea Salt Soak 4 oz.

REMOVE Scrub Gel 4 oz.

REFRESH Exfoliating Crème 4 oz.

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Training Manual 3rd Edition

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naCH10products.indd 81

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the last word How many words can you make, of four letters or more, from the letters in 1.

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Ten entrants will win a Soak Off Gel System from ibd (www.ibdbeauty.com).

UV light must be purchased separately. All qualiďŹ ed entrants will receive a free one-year subscription to NAILS Magazine.

ENTER!! to win

Stt., Mail to: NAILS Career Handbook Sweepstakes, 3520 Challenger St., 2010 0.

Torrance, CA 90503, with a postmark date of no later than November 11,, 20 2010.

Name: Address: Phone Number: E-mail: Beauty School Graduation Date: Name and Address of Your Beauty School:

This sweepstakes is open to legal residents of the United States and the District of Columbia, who are enrolled in, or have graduated from, a beauty school program (such as nail technology or cosmetology) within one year of May 28, 2010. No purchase necessary. For complete rules, visit www.nailsmag.com/CH2010sweepstakesrules.

82 |

2010 NAILS CAREER HANDBOOK

naCH10lastWord.indd 82

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www.nailsmag.com/fifi/17122

naCH10lastWord.indd C3

5/18/10 8:36:38 AM

SOAK-OFF GEL LACQUER SYSTEM Polished on similarly to Nail Lacquer and then UV-cured, Axxium Soak-Off Gel Lacquers provide flawless color for up to two weeks or more. Truly an affordable luxury for your clients.

Plus, color removal takes as little as 15 minutes; total removal in as little as 30 minutes.

THE OPI NAIL LACQUER SHADES YOU LOVE NOW IN LONG-LASTING SOAK-OFF GELS

I’M NOT REALLY A WAITRESS

BIG APPLE RED

CAJUN SHRIMP

BRISBANE BRONZE

RUSSIAN NAVY

LINCOLN PARK AFTER DARK

HAWAIIAN ORCHID

MOON OVER MUMBAI

BUBBLE BATH

BOGOTÁ BLACKBERRY

STRAWBERRY MARGARITA

AX 411

AX 412

AX 413

AX 414

AX 415

AX 416

AX 417

AX 418

AX 419

AX F52

AX 420

PRINCESSES RULE!

ALPINE SNOW

COSMO-NOT TONIGHT HONEY

PINK BEFORE YOU LEAP

MIAMI BEET

BAREFOOT IN BARCELONA

UP FRONT & PERSONAL

HAPPY ANNIVERSARY!

ROSY FUTURE

POMPEII PURPLE

LOUVRE ME LOUVRE ME NOT

BASTILLE MY HEART

AX 422

AX L00

AX R58

AX B34

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AX E41

AX 423

AX A36

AX S79

AX C09

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AX G01

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AX I41

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AX L03

AX 422

AX B61

AX E48

PASSION AX 421

EASY 1-2-3 APPLICATION

1. On properly prepared nail plates, apply Soak-Off Gel Base. Cure 1 minute.

2. Apply two layers of Soak-Off Gel Lacquer. Cure each layer 2 minutes.

3. Apply Soak-Off Gel Sealer. Cure 3 minutes.

FOR PROPER APPLICATION, THE ARTIST SERIES MINI GEL BRUSH MUST BE USED.

Call 800.341.9999 or visit www.opi.com ©2010 OPI Products Inc.

naCH10lastWord.indd C4

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