Nails Magazine April 2012 by Bobit Business Media

APRIL 2012

WWW.NAILSMAG.COM

Is Your Salon Cell-Free? Spotlight on Males Who Do Nails

14 FANTASTIC FOOT SOAKS

LOW-BUDGET 25 MARKETING IDEAS ANATOMY OF A

Green Salon

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COLORS FROM LEFT TO RIGHT, TOP TO BOTTOM: Did You ‘ear About Van Gogh?, Pedal Faster Suzi!, Kiss Me on My Tulips, Red Lights Ahead…Where?, A Roll in The Hague, Gouda Gouda Two Shoes, I Have a Herring Problem, Thanks a WindMillion, I Don’t Give a Rotterdam!, Dutch ‘Ya Just Love OPI?, Vampsterdam, Wooden Shoe Like to Know?

SCAN. WATCH. LEARN.

cnd.com ÂŠ2012 Creative Nail Design, Inc.

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ACRYLIC

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WHO ARE YOU? The girl with the edge? The style standout? Retention+™ is not your mother’s acrylic. It’s the original game changer for long, sleek, naturallooking nails. And now with new Retention+ Powder the sky’s the limit. Shape. Lengthen. Construct. Build. Totally transform! Retention+ Liquid & Powder System. New from CND.

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{in this issue}

April 2012 Volume 30, No. 3

Features

110

s e l a M

110 Males Who Do Nails With a growing number of men opting to pay bills and forge careers from behind a nail table, NAILS takes a look at some male techs to find out what they think of their chosen profession and how they’re m aking it in a female-dominated industry. 116 25 Ways to Market on a Budget With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you. 124 Anatomy of a Green Salon In Studio City, Calif., ROB|B Salon has earned the distinction of being the first-ever nail salon to be certified as environmentally and energy-efficient by the U.S. Green Building Council. With the leadership of architect Richard Best, the salon earned a Silver certification by prestigious LEED standards. Here’s how it earned its distinction, including ideas you can implement in your own salon.

132

132 Fantastic Foot Soaks From liquid pumps with anti-fungal properties to jasminetinged fizzy tablets that refresh and rehydrate feet, here’s the latest on the nail industry’s top pedicure soaks.

APRIL 201

WWW.NAILSMAG.COM

page 90

124

Cover Look

Nails: Maggie Franklin, The Art of Nailz, Visalia, Calif. Polish Shown: OPI I Don’t Give a Rotterdam Photographer: Vu Ong Model: Jenna Chong, Body Parts Models

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NAILS magazine

Is Your Salon Cell-Free?

page 110

Spotlight on Males Who Do Nails

page 132

14 FANTASTIC

LOW-BUDGET MARKETING IDEAS ANATOMY OF A

GREEN Salon na0412cover.indd 2

April 2012

page 116

FOOT SOAKS

2/17/12 2:45 PM

page 124

COLOR AT THE SPEED OF LIGHT A SERVICE ONLY YOUR SALON CAN DELIVER!

HAND-SENSOR ACTIVATED FULL FIVE-FINGER CURING 50,000 HOURS OF LED PERFORMANCE EXCEEDS SAFETY APPROVALS IN ALL COUNTRIES OF DISTRIBUTION

OPI LEDLIGHT THE WAVELENGTH OF THE FUTURE

MIRROR-FINISH INTERIOR FOR EVEN LIGHT DISTRIBUTION

15, 30, 45 AND 60-SECOND MEMORY SETTINGS

ADJUSTABLE “FEET” FOR CONVENIENT PEDICURE USE

2 EASY-ACCESS POWER PORTS

32 STRATEGICALLY-PLACED, SILICONE-ENCAPSULATED LEDS

{in this issue}

Technique 59

Business 85

62 Demos Step-by-steps from LCN and Tip Jar 64 Signature Services Step-by-steps for a Sweet Orange Creamsicle Pedicure 66 Behind the Scenes Find out how to do the nails that are on this month’s cover.

88 Reader to Reader Should you fire an employee for badmouthing the salon? 90 Is Your Salon Cell-Free? As smartphones become more popular, salon owners find themselves forced to develop a salon cell phone policy. Will you make your salon phone-friendly or cell-free? 92 Salon Profile After a successful career as a makeup artist, Vancouver salon owner Mika Morris segued into nails. Social media, creativity, and flexibility helped this beauty industry entrepreneur rise to the top.

Style 69 78

108

74 Nail Art Studio Step-by-steps on new nail art designs 78 Book Excerpt: Joey’s Nail Novel Award-winning nail artist Joey Chen publishes 40-step-by-steps in a variety of nail media in this new release. 82 Boutique: Eco-Friendly Kitchenware From recyclable beverage glasses to organic soaps in your bathroom, if your products are sustainable and cute, everyone will be wondering where you shop — and you can point them in the direction of your retail space.

Health 99 102 Under the Microscope: Koilonychia Also known as spoon nails, koilonychia is an abnormality of the nail that causes it to be flat or concave and the outer edges of the nail to flare out. 104 A Feast for the Feet (or Hands) Food staples in your kitchen can be blended to create scrubs or masks to personalize any mani or pedi. 108 Secret Ingredient: Glitter A closer look at the flecks of colored and reflective plastic used for nail art.

In Every Issue 36 38 42 54 56

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NAILS magazine

April 2012

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road

128 Ad Index 138 Reader Nail Art 140 Product Spotlight 149 Deal Sheet 162 My Other Life

AWARD-WINNING coloR just Got moRe coloRful

oRlY Gel fX now available in 6 new shades.

800.275.1111 orlybeauty.com AVAILABLE AT AUTHORIZED DISTRIBUTORS, PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS.

www.nailsmag.com/ﬁﬁ/14168

new at

nailsmag .com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Experience Déjà Vu.

Try as we might to produce fresh covers year after year, it’s inevitable that certain themes and trends return for another cycle. Take a look back at yesterday’s covers alongside today’s asking, “Are you experiencing déjà vu?” www.nailsmag.com/dejavu

Find New Products.

No matter what category of product you’re searching for — from pedicure chairs to callus removers to salon uniforms — if it’s something you need for your nail salon, we’ve likely got it featured on our website, complete with a photo, a description, and a link to the manufacturer’s website. www.nailsmag.com/product/list

Inspect Your Salon. Monika Herzog Butler, the founder of Salon Inspector (www. saloninspector. com), offers useful tips on how to keep your salon clean and up to regulation. www.nailsmag.com [search “inspector Monika”]

Win Foot Soaks on Facebook. If you’re not already a fan of NAILS Magazine on Facebook, you probably want to join before April 2. That’s the day we start giving theaway foot soaks from this issue’s article on the sudsy start to nail services. www.facebook.com/nailsmag

conscious

Become a Conscious Salon.

Our website is full of eco-friendly business ideas, new products, and issues relevant to the “green-minded” salon. www.nailsmag.com/health/conscious-salon

NAILS MAGAZINE

APRIL 2012

salon

www.facebook.com/nailsmag

www.twitter.com/nailsmag

www.nailsmag.com/fifi/14119

{on my mind}

A Tale of Two Labs

A good portion of my job is spent sitting in front of a computer. With the magazine, plus our ever-expanding website (www.nailsmag.com) and social media sphere,

You can see my full report on both visits at NAILS’ From the Editors blog (blogs.nailsmag.com/editor).

Hannah.Lee@bobit.com

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sometimes it’s hard to tear myself away from the day-to-day grind. But one of my favorite parts of this job is getting out to talk to readers and manufacturers. I can’t tell you how useful and informative (not to mention fun) these visits can be. I come back reinvigorated and full of ideas for how NAILS can better serve the industry. And I love catching up with “old” industry pals and meeting new ones. As nail professionals, I hope you also take advantage of time “out of the office” to expand your professional life in a different way than you do when you’re in the salon every day. That could mean getting out to take a class, attend a trade show, or go to a networking event. It could also mean heading to another salon to treat yourself to services and see how it feels to be a client. I love it when I hear about nail techs who trade services with each other. Sometimes when I’m visiting a manufacturer’s facility or attending a product launch, I wish more nail techs could experience it with me. Two such occasions happened earlier this year and in a strange coincidence, both were centered around research labs. My first field trip was spending a day with OPI’s George Schaeffer and other beauty industry bigwigs touring the City of Hope headquarters in Duarte, Calif. Many of you probably know that the professional beauty industry and City of Hope have a solid 25 year history. Each year, a Spirit of Life Award is given to a member of our larger beauty community. This year, George is the honoree, and he is committed to raising $5 million to help find new treatments and a cure for diabetes. (He’s actually matching $2.5 million on behalf of the George W. Schaeffer Endowment for Innovation in Diabetes Research. Turn to page 133 to see how you can get involved.) As a leading research, treatment, and education center dedicated to the prevention, treatment, and cure of cancer, diabetes, and other life-threatening diseases, City of Hope is committed to turning scientific discoveries into new treatments available to patients faster. On our tour, we got to walk through working labs and hear from doctors working on treatments and cures for AIDS and diabetes. It was inspiring and hopeful. A week later, I found myself in another lab down in Vista, Calif. And while CND’s research and development lab might not be saving lives (well maybe they are and they just didn’t tell me), they are pushing boundaries and creating some pretty cool nail products. The state-of-the-art lab is home to a team of chemists who work tirelessly to develop new products for the nail industry to help make your job (and your clients’ nails) better. A small group of us spent the morning in the lab taking part in experiments and learning how products are developed and tested. (Did you know Shellac was in development for five years before it was introduced? That’s some rigorous testing.) We got to mix up different batches of gel polish base coats and then we did “soakability” tests to see how well they came apart in acetone. We watched as they tested the flexibility of gels. And we got to mix a new color of Shellac. In addition to feeling like Mr. Wizard, it was also just an interesting way to learn more about product chemistry. It’s not really feasible for any product manufacturer to open up their facilities for tours. But I sure do think it would be cool if someone would create some “in the lab” videos so you could all get a taste of what it’s like behind the scenes at one of your favorite brands. I guess for now, you’ll have to rely on me to pull back the curtain as much as I can.

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Scan to learn more

{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION

JANUARY 2012

WWW.NA ILSMAG.C OM

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

THANK YOU, MAGGIE I want to thank Maggie for

is… l tech A nai

check back here to see what Green other Yvonne nail techs have to say. Via e-mail

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com

to ough t no te en tuna o were a was for als wh t sharedious ess, I bu ssion busin ed profe peers, ring our var ally o this ind their t by sha and especi me int like-m with tha — n I ca ustry of eraction ed the idea each other an industry. us for he h W int includ ences wit tively, as chastised that an ind ophy eri join hungry for t collec ng and philos al exp ng, and only ophy. This and person uld all bene e came alo s a bad thi ing should

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speaking from her heart about artist/technicians needing to take the time to share education with new or existing techs to help build king Thin their skills and services. I ctive e ind } l l m o y C {on m am not a nail tech, I am a makeup artist and I’ve cov r t ch W worked with lots of other arthas ae n eye e for mar INNER bleizing ists who seem to think only about themselves. THE RE ADER-W RITTEN I take education very seriISSUE ously. It’s t’s the only way we can grow and continue to create and keep businesses as wellto Logsuccessful on to www.nailsmag.com asanswer share our passion others!and this month’swith question ow of wo dge, someon t this wa philos a foll s age that we e point knowle g tha n and that in thi ghtest ers — skills, s at som rted hearin reputatio bri a newcom ms that to pas t and m. with We sta had built has come it see ry’s bes ility to the d free. o Sadly, indust ere So it ilab ay for techs wh dge. it aw l put the rease in ava now — off ists knowle rs ht to or nai giving art superi t skill and which oug seen a dec and semina re of the ly n, those tha nd and nicatio have actual more events line as mo understa t from  ors mu I pro ct educat ay, we so many ed com pany. produ t the advanc board aw re are particular ticular com I suppor . the key t nts a tha any a par only nts, and these eve newbie can with reciate re to use to a h eve d I app liated ssu of suc travel strate to get n’t af t pre a fru costs time and on how glitter withou classes are cover the where ir hint lity ng for the extreme, a simple d to se qua ion nee offeri e cha the sat t the pen l receiv it to to pur I stil suppor fair com d. taking ed tech to or where and ing port s offere enc m, am gues receiv don’t sup son I experi m a for list of classe my collea e of But I contact an ter t fro one rea na with that is ritten issu ight ly tha a bet ger d e, ins rep lon An lin er r-W no philos ng so. smile ice and no oth Reade ents that er crisper receiving sharing adv ly from doi annual res and off t tive for the it still rep e together ause we withou believe in et collec umn l d, as bec com ben I stil this col t to rea than ss to we g t tin son gne igh lin e tha wri er rea time h a del ws a wil to be believ no oth more ored sho e is suc nge little ise for so hon This issu erosity. It nd a ue. Excha . expert nt, spe leave cliq NAILS seless gen ence, and ry. met, ng eve e old of eri ust rki y you sam exp ind wo nship , oph a net people dom h the to the relatio met. our wis contribute you attend g out wit e-mail the ablish a ally est gin to d. l or origin time wish n han next up; cal ch out and ere you pond in kin her tha n followna0112co rea So the ll, ver.in ner wh nt to res second a ng rat wa the din d rki dd 2 me ds and Facebook show, the you nee netwo a mo ir ss car , take y e when ss, the t ma busine nt on the h you the lin as. the cla s up wit me wer tha ulous ide down ow a com ts beyond es or depth ans uable e foll the fab com, las be val r techniqu eon inof to that the som ve any ilsmag. when ts can pro ique of you provide ner to s: Na to And e crit time questio fessional contac have ghter pro Those or a genuin er the don’t n le for y a bri m. a can ste opinio when you availab challey.co ng not onl utation as , you are t you en uri ilte rep tha Ev good g Na from to ens sites r own ays a ded geonin y steps port ing you ich is alw someone be nee nal sup the bur the bab ablish , wh sio ght by om, and sity are also in est s of others n two profes ero tech.c inar tau petitio but ces a sem a com Beauty acts of gen business, ut the suc y were attend stion after when the abo These the salon 50 to ion cares for who pay $2 a simple que conversat to ure nal penfut of a wants y asked fessio y com ry. I ddle sonabl ts, and true pro ause no one when the indust the mi ng rea tan m bec of the of ay in d the idea d aw mber ay” and bei ent consul future snubbe who walke tant” me e of the who g it aw independ “impor the sak stion. “givin ago or in years by a more between ors and ance for a que ie Frankl e d educat that bal to answer agg greete ’s a balanc ise as -M nd e  to tim There our expert helping e the is tak are for who to do e se sated d tho you hav applau ustry. All our ind e at Maggi ie. m fro /Magg more ag.com Read nailsm blogs.

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3/11

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Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

Managing Editor Sree Roy Sree.Roy@bobit.com Easy N Art De ail mos

[and 4 Hard On es, Too]

MEM TOMRE HOL BERING

COMB 12/6/11

10:36

Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Brittni Rubin Brittni.Rubin@bobit.com

7 PM

12:0

201 2

Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com

MORE INFO ON CALLUS REMOVERS, PLEASE The January 2012 issue

Graphic Artist Kimberly Pham Kim.Pham@bobit.com

featured the active ingredients in callus removers (salicylic acid, urea, potassium hydroxide) in your Secret Ingredient column. What about some manufacturers who make these products and where we can order them?

Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com

Melanie Murphy

Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com

Via e-mail

Editor’s Note: The October 2011 issue of NAILS had a roundup of callus removal products. You can find it online at www. nailsmag.com/callusremovers.

MANICURIST TO THE RESCUE! I have been doing nails for 12 years, during which time I have become quite skilled at working with acrylic. Yesterday at my salon, I had a new and interesting challenge: A client’s husband brought in an automobile micro-chip key that was broken and he wanted me to repair it. A new key costs $75 with an additional $75 programming fee. I thought this new challenge would be

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NAILS MAGAZINE

APRIL 2012

fun. I successfully repaired his key and saved him $150! Manicurist to the rescue! Thought you might enjoy hearing about this unusual acrylic task.

LaDawna Lawton Via e-mail

Editor’s Note: That’s awesome LaDawna. Does anyone else have any non-nail-related stories of using your nail products and equipment to solve other problems? If you do, we’d love to hear from you. E-mail them to editor@ nailsmag.com.

Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

www.nailsmag.com/fifi/14285

{on your mind}

Where in the world is NAILS Magazine?

SOUTH CAROLINA STATE BOARD UPDATE I am the new South Carolina Cosmetology Board Administrator. I want to change the contact information as indicated in your 2011-2012 Big Book. The telephone number is (803) 896-4588 and the e-mail is contactLLR@llr.sc.gov. Also, the answer to the question “Is skin cutting allowed?” is: credo blades and similar instruments are prohibited.

Byron Ray

Via e-mail

MUSICAL NAIL ART We got our issues and they look great. So just to say thanks I made you guys a little something. These are my musical nails I did. Thanks again for everything.

T. Ross

Two nail tech students at school reading the new issue of NAILS Magazine. We’re just about done — only a few more days to go!

Johanna Gambill and Chris Boucher

The Salon Professional Academy, Great Falls, Mont.

Do you have a picture of yourself reading NAILS? Send a pic to Hannah. Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.

Via e-mail

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NAILS MAGAZINE

www.nailsmag.com/fifi/14304 APRIL 2012

WHERE CAN I FIND?

Where is the best place to buy different sizes of rhinestones and different colors?

Megan Rex Editor’s Note: We asked Visalia, Calif.-based nail tech Maggie Franklin (who did the rhinestone-adorned nails for this month’s cover) where she buys her rhinestones. Here’s what she said: “Ejoyce (www.ejoyce.com and then click on Rhinestone Shop in the navigation bar) is a great source without needing a resale permit for a wholesale account.” You can also check with large nail distributors like Premier Nail Source (www. premiernailsource.com), Nailite (www.nailiteinc.com), and Beauty Millennium (www.bminails.com). Where can I buy UV Brisa bulbs in bulk pricing?

Laura Betancourt Editor’s Note: We e-mailed CND’s director of marketing Elyce deBrown, and she said, “We don’t sell replacement bulbs in bulk. The Brisa Lamp replacement bulbs are sold as a 3-pack for $53.75 (salon cost). CND UV Lamp replacement bulbs are sold as a 4-pack for $39.95 (salon cost).”

WEB POLL

Since you have access to so many different nail colors and collections, do you like to wear the same signature color(s) all the time or do you opt to switch it up? I switch it up and am usually wearing something that just arrived.

38.8%

I do both (my signature shade and trying out new products) about equally. It depends on what mood I’m in.

46.6%

I wear my signature color, but will switch it up if I want to promote a specific new product.

14.6%

I’m almost always sporting my signature nail color. It’s classic.

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

Psssst…

Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)

www.nailsmag.com/fifi/14257 APRIL 2012

NAILS MAGAZINE

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{nails file}

George Schaeffer (seated, third from right) joins City of Hope patients in creating artwork to support the dinner in his honor.

OPI’s Schaeffer Raising Millions for Diabetes Research City of Hope’s National Professional Salon Industry has named George Schaeffer, president and CEO of OPI Products and Aloxxi International, the recipient of the 2012 Spirit of Life Award. As the 2012 recipient of City of Hope’s highest honor, Schaeffer embodies the vision and commitment that defines the Spirit of Life. Schaeffer has always lived by the belief that “giving back is beautiful.” Now, with the City of Hope, which is dedicated to scientific research and the well-being of patients and their families, he has formed the George W. Schaeffer Endowment for Innovation in Diabetes Research to help find new treatments and, possibly one day, a cure for diabetes. “I have been blessed with success in my lifetime. But I consider my biggest achievement having the ability to give back to others in need,” says Schaeffer. “I have been a supporter of City of Hope and their humanitarian efforts for many years. And while I am extremely honored to receive this award, I am even more excited about the opportunity to raise money for a cause that is dear to my heart: diabetes research. Approximately 8% of Americans have diabetes, and many more are at risk for developing the disease. It is very likely that someone you know and care about has or will have diabetes.” Schaeffer’s personal goal is to raise and donate over $5 million to help City of Hope continue to advance their mission. He will personally match up to $2.5 million raised for the George W. Schaeffer Endowment for Innovation in Diabetes Research. “If there is one thing I’ve learned in my life, it is that every time I give, I get a feeling of satisfaction that I have made a difference,” he says. In addition to his commitment to match up to $2.5 million

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raised, Schaeffer is covering the cost of the dinner in his honor, enabling 100% of every dollar donated to go directly to the City of Hope. The evening will feature the culinary expertise of a world-renowned chef, entertainment by Grammy winners and music icons Donna Summer and Al Green, as well as many more surprises. He will receive the award at the annual Spirit of Life Award Dinner, which will be held in conjunction with the Professional Beauty Association’s Beauty Week and the 2012 Cosmoprof North America show activities at the Mandalay Bay Resort in Las Vegas in July. “The Professional George Schaeffer (right) Beauty Industry helps change people’s and Dr. Michael Friedman, lives for the better. Looking and feeling president and CEO of City of good go hand in hand. Together, we can Hope, pose with a patient. help people look good and feel great by supporting this important cause,” says Schaeffer. For more information about the City of Hope – George W. Schaeffer Endowment for Innovation in Diabetes Research, visit www.cityofhope.org/giving. >>>

www.nailsmag.com/fifi/14248

{nails file} 2011-2012 nail competitors ranking

2 top5

Participant & Ranking 1

NAIL COMPETITORS

Taking part in a competition takes courage and determination. Just waiting for the results is nervewracking in itself, but in the end, competing is worthwhile — for many reasons. That’s why we encourage all nail technicians to compete. You may even see your name on our Top 25 list. Each month, winners from participating shows are added to NAILS’ Top 25 ranking. First place earns 6 points, second earns 5 points, and third earns 4 points. For SuperPoints competitions, point scores are doubled (for veteran or master divisions) and fourth place earns 6 points. If you have questions regarding your points, call (310) 533-2457 or e-mail judy.lessin@bobit. com. All placements must be verified by show sponsors.

NEW SCORING FOR SUPERPOINTS COMPETITORS So that the ranking more accurately reflects competitors’ skill levels, winners in the novice or student division will not receive double points for their wins at SuperPoints events. Also note that no points will be awarded to participants in relay or group competitions in regular or SuperPoints events. *Note that categories must have at least three contestants to be counted in the ranking.

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Allison Baker

2nd

1st 0

4th

SP1

SP2

SP3

SP4

Seo Sang-Mi

Amy Becker

4 Jang In Hee

Trang Nguyen Joe Chua

Azumi Kanene

8 Lorena Marquez

9 Park Young

10 Gabrielle Diamanti

11 Adriana Riveros

12 Gabriella Kovacs

Shannon McCown

Megumi Sawase

Yoko Kino

17 Mayu Tsuyuri

14 Erina Ogawa

Mayumi Hase

Viv Simmonds

Emese Koppany

Pisut Massong

Kazuyo Yamamoto

24 Kazuko Tomiyama

22 Mayu Suehiro

Ji Suk Cha Denise Sokolowski

Tara Coté

Megumi Swase

Billyne Dowdy

Tiffany Silver

Show Winners

ISSE Long Beach (January 28-30) — Superpoints

3-D Nail Art, Novice 1st: Shannon McCown 2nd: Keiko Matsui 3rd: Gabby Sanchez 4th: Sandy Combs

Hand-Painted Nail Art, Veteran 1st: Pisut Massong 2nd: Ji Suk Cha 3rd: Yuka Nishizawa 4th: Yoko Kino

3-D Nail Art, Veteran 1st: Viv Simmonds 2nd: Kazuko Tomiyama 3rd: Amy Becker 4th: Terue Urushihara

Soak Off Gel Nail Art (nondivisional) 1st: Yoko Kino 2nd: Azumi Kanene 3rd: Megumi Sawase 4th: Mayu Suehiro

Hand-Painted Nail Art, Novice 1st: Kazuyo Yamamoto 2nd: Mayu Suehiro 3rd: Akie Arai 4th: Mai Nakamura

NAILS MAGAZINE

3rd 0

SuperPoints Competitions for the 2011-2012 competition year are as follows: > Beauty Expo – Long Beach, October 23-24 > ISSE Long Beach, January 28-30 > Premiere Orlando, June 2-4 > IBS Las Vegas, June 9-12

Total

Fantasy Nail Art, Novice 1st: Adriana Riveros 2nd: Michelle Abb 3rd: Classic Mully Fantasy Nail Art, Veteran* 1st: Lakia Lewis 2nd: Erina Ogawa

APRIL 2012

New Perfect Match (non-divisional) 1st: Trang Nguyen, Emese Koppany 2nd: Megumi Swase, Azumi Kanene 3rd: Amy Becker, Rita Horvath 4th: Gabriella Kovacs, Frederic Edage Sculptured Stiletto, Novice 1st: Ai Kawasaki 2nd: Kazuyo Wakisaka 3rd: Brandy Graham 4th: Adriana Riveros Sculptured Stiletto, Veteran 1st: Trang Nguyen 2nd: Gabriella Kovacs 3rd: Erina Ogawa 4th: Amy Becker

Soak Off Gel Manicure (non-divisional) 1st: Amy Becker 2nd: Denise Sokolowski 3rd: Trina Ngo 4th: Hitomi Takashima Salon Success, Novice 1st: Ai Kawasaki 2nd: Miho Masumizu 3rd: Adriana Riveros 4th: Natsumi Fukushima Salon Success, Veteran 1st: Mayumi Hase 2nd: Trang Nguyen 3rd: Yuriya Matsumoto 4th: Hitomi Sato

>>> *Points are not awarded for categories with less than three competitors.

www.nailsmag.com/fifi/14119

Bio Sculpture Gel Founder Receives Entrepreneur Award

Elmien Scholtz, founder of Bio Sculpture Gel, displays her Ernst & Young Entrepreneur of the Year Award.

With a passion for beauty and business, Elmien Scholtz, owner and founder of Bio Sculpture Gel has been awarded the Ernst & Young’s Entrepreneur of the Year Award in the Emerging Category for the Southern African leg of the competition. “Winning this award was like an out-of-body experience,” says Scholtz. “I felt as if a huge mission had been accomplished. We have worked tirelessly toward this and it presented a great sense of pride for my brand and hard work. “When starting Bio Sculpture Gel in 1988, I did not imagine it would become a globally recognized brand; however, as a nail therapist I knew that it would become every other therapist’s choice of nail care. Bio Sculpture Gel offered a system that was completely different from what was available, focusing on nail care and strength.” Scholtz’s and Bio Sculpture Gel’s mission remains to provide safe, healthy, and cost-effective nail services. To date, Scholtz has grown the brand globally and exports to 39 countries where the complete system is used. She ensures the product quality with continued research and development.

Upcoming Networking Event

What: Everything But Hair Show When: May 21, 2012 Where: Kalahari Resort, Wisconsin Dells, Wis. Organizer: Reliable Salon Resource Group Contact: (800) 657-0750

Entity Beauty Names New Director of Education

Entity Beauty has appointed Lorena Marquez as its director of education. One of the most respected names in the nail industry, Marquez’s artistic accomplishments include over 200 competition wins. She ranked #1 on NAILS’ Top 25 Competitors list in 2005. In 2000, she won the WINBA tip-and-overlay championship. Marquez has educated professionals worldwide Marquez and was a featured educator at many national and international venues. She has judged competitions in the U.S., Asia, Australia, and Europe. “Working with leading beauty manufacturers, Lorena brings a depth of experience in product development, education, and international distributor support,” says Vicki Heller, president and CEO of Entity Beauty. >>>

www.nailsmag.com/fifi/14249

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APRIL 2012

Gotcha!

Photographer credits: Frances Iacuzzi

Beauty and fashion vlogger Dulce Candy receiving a manicure.

P R O F E S S I O N A L

China Glaze Beautifies Vloggers

Krackled Kimmie Leopard Sorbet

Fifty influential beauty video bloggers congregated at the Hollywood Museum in the historical Max Factor building in Hollywood, Calif., in October to take in the best of what the beauty business had to offer. China Glaze was invited to give the ladies personalized manicures with colors ranging from Innocence (a pale, sheer pink) to Platinum Pieces (a silver metallic Crackle polish). Celebrity manicurist Melissa Bozant was on hand with her assistant Nita Pettus to personalize the manicures to each “vloggers” personality, while makeup artist Annette Davenport applied Ardell Lashes.

Twiggy

Celebrity manicurist Melissa Bozant applying China Glaze Manicures.

Psychedelic Funk

BeautyTech.com Site Revamped Check out the changes at BeautyTech (www.beautytech. com), including a complete color and layout makeover. “The biggest change involves the forums. A new system has been installed that is far more powerful and full of great new features,” says webmaster Debbie Doerrlamm. “The next big change involves the articles area. We’ve installed a new application that allows people to ask questions and make comments on the posted articles.” The navigation has been completely updated and many pages were eliminated while others were combined to bring you a much more streamlined BeautyTech experience. >>>

HEAR KIMMIE TALK ABOUT HER LINE HERE

www.nailsmag.com/minx

www.nailsmag.com/fifi/14243

Top-Notch Education at Sea

Fast. Our new LED light cuts more than 20 minutes off UV-cured manicures.

Consistent. Our unique color-blend technology ensures no shaking or separating. Bottle to bottle. Service to service.

Long-time competitor John Hauk has just announced a new venture — Cruise with the Nail Stars, hosted by John Hauk. Scheduled September 15-22, Hauk 2012, the weeklong cruise will include three days of “intense education to inspire the nail star in you.” And Hauk says there is something for everyone — salon and spa owners, nail professionals, friends, and even your family. Joining Hauk in providing education will be top nail techs and competitors Tom Bachik, Lynn Lammers, Rachel Mouritsen, Catherine Wong, Laura Campos, Jaime Schrabeck, and Jim McConnell from Light Elegance. The Oasis of the Seas will set sail from Ft. Lauderdale, Fla., and visit three ports: Labadee (Haiti), Falmouth (Jamaica), and Cozumel (Mexico). Cabins start at $850 per person and if you book by July 2, the education fee is $250. For more information, e-mail john@cruisewiththenailstars.com.

Durable. Formulated for three weeks of uninterrupted wear. The longestlasting gel enamel formula on the market.

Vibrant. Radiant colors that shimmer, sizzle and shine. Entity One Color Couture. Color that stays. And when the color stays, so does your client.

www.nailsmag.com/fifi/14131

Beauty Pros Are Changing the World

How does beauty change lives? The Beauty Changes Lives Blog answers that question by showcasing how beauty professionals and ordinary “civilians” are using beauty to benefit individuals and communities around the globe. The blog, located at www.beautychangeslives.org (click on the blog tab), is an extension of the Beauty Changes Lives initiative launched by the American Association of Cosmetology Schools in 2010. The initiative raises awareness of careers in the beauty industry and provides beauty school scholarships. The Beauty Changes Lives Blog is a forum where anyone with a passion for beauty can converse, collaborate, and inspire others. A team of guest authors — including beauty bloggers, salon and spa professionals, and students — share first-person stories of transformation, giving back, and inspiring others. The blog seeks feedback from individuals within and beyond the beauty industry, says Beauty Changes Lives spokeswoman Jenn Lyles. “Beauty professionals touch every facet of the world. Cut-a-thons benefitting children’s programs, domestic violence prevention initiatives, and complimentary services for hospitalized patients are just some of the ways beauty professionals give back. We want to hear from those who serve and those who are served by beauty professionals,” she says. Individuals can submit their stories to Jenn@ BeautyChangesLives.org.

Light Years Ahead.

ÂŠ 2012 Entity Beauty Inc. Model is wearing Love My Jewels.

Most clients believe nail salons are interchangeable. Generic colors. Generic experiences. Generic results. What sets you apart is what you set on the table. Entity One Color Couture. High voltage color and lightning fast performance. Bring your best to the table. Itâ&#x20AC;&#x2122;s time to shine.

entitybeauty.com

www.nailsmag.com/fifi/14131

{

} coverage show

nails file

ISSE Long BEach

ISSE Is Largest West coast Beauty Show This year’s annual International Salon & Spa Expo (ISSE) Long Beach, held January 28-30, re-affirmed its position as the West Coast’s biggest total beauty show with more than 40,000 attendees from around the world. Produced by the Professional Beauty Association (PBA), ISSE featured a sold-out expo floor with more than 400 brands represented covering the entire beauty spectrum. In addition to on-floor hands-on demos, ISSE also featured more than 183 free educational opportunities for ticketholders. ISSE Long Beach will be held January 26-28, 2013.

Odyssey Nail System’s Trang Nguyen showed us his latest new LED and CFL combo lamp.

Manager Yoko Ohno (left) and Toshiaki Seki (right), president of Nail Labo’s Japan market, celebrated Max Estrada’s debut as a Nail Labo educator.

Mother and daughter Rhonda Tooker (right) and Natalie deWitte introduced a make-yourown-gel-color system to the market, which they’ve dubbed the Spectra Nail System.

Reality show Nail Files star Katie Cazorla had a minisalon (decked out like her real salon, The Painted Nail in Sherman Oaks, Calif.) in the Nubar booth, complete with her own product line.

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NAILS MAGAZINE

BeautyPro’s Jennifer McKinley, Ibs Ansari, and Dave Herdman showcased the company’s perfectly-sized Hot Towel Steamer.

NAILS’ Sree Roy interviewed OPI’s Suzi Weiss-Fischmann on men wearing polish, Weiss-Fischmann’s goals, and past polish trends. Read the interview at blogs.nailsmag.com/ editor (search “Suzi”).

More than 20 of the nail industry’s biggest celebrity manicurists (plus the winner of “America’s Next Top Model All-Stars”) came to CND’s Champagne and VIP Master Painter Workshop, where education training manager Roxanne Valinoti shared tips for using Shellac Power Polish including foiling, glitter fading, and color etching techniques.

Classic Mully took third place in the fantasy nail competition novice division. She blogs about it on the Competition Insider (blogs.nailsmag.com/competitioninsider).

Jennifer McCormick, Garrett Kellenberger, Chris Hofer, and Juli Miller introduced INM’s new Nature’s Cure pedicure line, Gelavish Cure Gel LED Lamp, as well as new collections of Gelavish Gel Polish.

Ann Chang, Vicki Peters, Sara Smith, Richard Hurter, Robert Arthur, and Hiro Matsugsi assisted customers at the Kupa booth. >>>

APRIL 2012

Traditional Gel is now UnTraditional Technology

Introducing

HM-1249

Fully Cured Gel Nails In: 5, 20 & 30 Seconds

N EW BY G ELIS H. . . GELISH® HARD-GEL is a new LED Gel technology. Reveal elegance with thin natural looking nails perfect for everyday wear. The pristine performance of these thick viscosity gels utilizes Gel Suspension Technology (GST) which assures total control and workability for the technician. The results are distinct and great for anyone. Gelish Hard Gel is easy to apply, cures in 5, 20 & 30 seconds, out performs the competition, and versatile in wear for longer nail extensions, shorter nails or even toes. LED Cured Gels bond to the natural nail using a fused keratin bonding system without the use of harsh acids for extreme retention to the nail plate. With vivid white, lucent clears, & radiant pinks that will define any look and stand Harmony apart from any other product. GELISH HARD-GEL gels create a stylish natural looking enhancement sure to compliment any fashion.

• • • • • •

Strong Durable Wear Easy Sculpting Vivid White Lucent Clears Radiant Pink UV Brighteners & Stabilizers

HARD-GEL SYSTEM STARTER KIT www.gelish.com They’re Gonna Gotta Get Gelished! Ask your local distributor for the : 05 second Gel today Scan • Watch • Learn Made in the USA Follow us on:

www.nailsmag.com/fifi/14285

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coverage ISSE Long BEach

Orly educator Roxy Carrillo kept her demo booth busy showcasing the latest Orly GelFX soak-off color gel shades.

Isaac Lay introduced SalonSwipe to the market, a credit card reader that works with your smartphone so you can accept credit card payments in the salon or on the go.

NAILSâ&#x20AC;&#x2122; Sree Roy tries out new polish brand Venique, applied here by Gayla Snell, who explained that the polish contains Siltek for longer wear.

Father and daughter Jim McConnell and Lexy North were busy at the Light Elegance booth. McConnell showed off the companyâ&#x20AC;&#x2122;s new logo on his cap.

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www.nailsmag.com/fifi/14262

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NAILS MAGAZINE

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Family Linda, Nikki, and Jim Nordstrom were thrilled to introduce Dadiâ&#x20AC;&#x2122;Oil, a 95% organic nail treatment, to the market.

CND educator Jennifer Harrison of Nashville, Tenn.â&#x20AC;&#x2122;s Head to Toes salon demonstrated a fullcoverage Shellac application.

Malinda Haggerty, Sarah Burel, and Tonya Owens offered NSIâ&#x20AC;&#x2122;s Polish Pro in 54 colors.

Terri Silacci, the nail tech who made snakeskin nails famous last year, was giving editors her famous pedicure. Editor Hannah Lee was lucky enough to score one of the coveted time slots.

OPI’s booth was abuzz as educators (including Rosie Churby, shown here) did demos using OPI’s new GelColor.

Christrio educator Kayo Wakisaka created an animal print design on attendee Rosie Escalante using Christrio’s Basic One hard gel and Gelacquer soak-off gel for the design.

Hand & Nail Harmony debuted a new Gelish booth. Danny Haile and David Daniel wanted to make sure Gelish had a larger presence on the show floor — and it certainly was.

The Backscratchers team, Christine Vargas, Don Ambler, Carol McCoy, Diana Snipe, and co-founder Michael Megna promoted a wide range of products including a new Herbal Synergy cuticle enhancer. www.nailsmag.com/fifi/14106 APRIL 2012

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Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies by April 30.

Are You a Master of the Miniature? Chrislie Formulations Debuts NaiLuv Gel Shades

New from Chrislie Formulations, NaiLuv Gel Shades can be applied and removed easily and feature a high-shine finish that lasts for 14 chip- and smudge-free days. Three can win a set containing one bonder, one top/base coat, and three shades. NaiLuv Gel Shades are perfectly formulated and carefully handpicked by a team of beauty experts to complement any skin tone and season.

Feet First Spa Buffing Pads Eliminate Dry, Callused Skin

Feet First Spa Buffing Pads quickly smooth away calluses and dry skin from even the roughest feet. Be the lucky winner of one display box of this sanitary, synthetic pumice that is safe to use on diabetic clients. The long-lasting surface will retain its coarseness over time and the pads can be disinfected or disposed of.

Congratulations to February’s Winners One reader received a SalonPOS salon management system from Digital Right Brain, one reader received a Curve Art-Glitter Package from Tip Jar, and five readers received the Eye Candy collection from China Glaze.

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It’s no mean feat to take a famous work of art and reproduce it on a nail tip. Yet that’s precisely what we’re asking you to do for NAILS’ sixth-annual Mini Masterpieces Contest. The rules are simple: You’re free to select any well-known painting and reproduce it on a single nail tip. You may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by May 9. Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address. Please also include a color print-out of the original painting. For inspiration, check out last year’s winners at www.nailsmag.com/2011masterpiece.

Win Foot Soaks and Salts From NAILS Some of the great foot soaks and salts featured in our story on p. 132 can be yours. Just stay tuned to our Facebook page (www.facebook.com/ nailsmag) for an announcement of the giveaway.

Win an All-ExpensePaid Spa Trip

The Spa Buzz is giving away an all-expensepaid trip to any Spa Buzz event in 2013 to one lucky spa professional. The Spa Buzz is an industry and consumer resource for all things wellness. It hosts spa industry networking events in regional spa markets. For every Spa Buzz event a spa professional attends in 2012, she will be entered into a drawing to win a trip to a Spa Buzz event of her choice in 2013. For more information and to find out when The Spa Buzz is coming to your city, go to www.TheSpaBuzz.com/events.

www.ezflow.com www.nailsmag.com/fifi/14110

{on the road}

Polished Lounge is decorated with an extensive collection of antique furniture and artwork. Its yellow wallpaper, warm lighting, and oversized chairs make the salon especially relaxing for clients. [inset] My cousin Dana Edelman (left) and I (center) pose with Polished Lounge co-owner Pauline Mai.

Polished Lounge Along with husband Keith Bui, salon owner Pauline Mai opened Polished Lounge seven years ago in the up-and-coming SoMa district of San Francisco after leaving a job in consulting. BY BRITTNI RUBIN BREAKING STEREOTYPES Salons are anything but new to Pauline Mai, whose mother worked in the nail industry for many years. But when she quit her job as a consultant and opened one of her own, it was still a risk. She and her co-owner/husband Keith Bui wanted to break the stereotype of affordable treatments equaling impersonal service, so they started by hiring a staff of welcoming personalities. “We know every single customer’s name. We’re the ‘Cheers’ of nail salons,” she says. They also urge their staff to take their time and give each client personal attention. The mani/pedi space — one big room in the center of the salon — is filled with oversized lounge chairs to sink into, each one separated by a curtain. EVER-EVOLVING Polished Lounge is filled with layers upon layers of design. The walls are painted in two-toned yellow stripes, and strung about them are paintings, streamers, and lamps. Mai and Bui are also antique furniture collectors and have integrated some of their prized possessions into the bohemianchic decor. But from year to year, Polished Lounge never stays quite the same. “I want the decor to be an evolving hodgepodge,” says Mai. “I add new things constantly and customers love it.” The couple recently opened a tea room next door called DarTealing Lounge, which nail clients will soon be able to order from while receiving services. HEALTH CONSCIOUS The salon’s core philosophy is to have clients establish a grooming routine. And Mai and her nail techs are well-versed in nail health. “Clients can come here to escape for an hour, but they won’t just get fluff,” says Mai. “They’ll understand how to best take care of their nails.” Mai and Bui have always believed in natural nails and even experimented with vegan polishes before they became a common option in salons. Additionally, Polished doesn’t offer acrylic nails, but recently added gels and gel-polish to its menu.

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FUN FACTS > Polished Lounge uses an antique wine storage cabinet to display its polishes. > Because of Polished Lounge’s unique decor, people have tried to quote prices on some of the items, thinking the salon also functions as an antique furniture store. > Polished Lounge is a phone-free zone, per its clients’ request. To accommodate, Mai hung up dainty framed signs as a reminder. > Rather than setting up shop in an established location, Mai and Bui chose SoMa (South of Market Street) because the rent was affordable and they liked the landlord. SoMa has been growing in popularity and trendiness since then, quite to their surprise.

MENU HIGHLIGHTS Bon Bon Pedicure: $55 Lavender Therapy Pedicure: $50 Go Express Mani/Pedi: $33 Paraffin hands/feet: $10/$15 Nail design: $3 per finger/toe

PRODUCT HIGHLIGHTS

Polish: Zoya, OPI, Essie, Soulstice, SpaRitual Mani/Pedi Products: Essie Spa products, Gena, and in-house blends polishedlounge.com

APRIL 2012

Patented Innovation Provides: 路 No-chip, no-smudge French 路 Up to 2 weeks of wear 路 Perfect smile lines, every time

APPLY French Wrap Plus

CLIP Application tab to release French color

SEAL With Dashing Diva Base Seal and Top Seal

Available in thin and thick French band for short and long free edges.

French Wrap Manicure Kit provides over 20 perfect French manicures Kit Contains: 140-ct Thin French Wrap Plus,140-ct Thick French Wrap Plus, Base Seal, Top Seal, Brush-On Glue

PATENTS PENDING

EXPERIENCE THE WOW-FACTOR Dashing Diva French Wrap Manicure

漏2012 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com

www.nailsmag.com/fifi/14231

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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Spider-Man, the Character™ & ©2012 Marvel Characters, Inc. is being used by OPI Products, Inc., solely with the permission of Columbia Tristar Marketing Group, Inc., for promotional purposes only, and not as a trademark for any nail care products. The Amazing Spider-Man, the Movie ©2012 Columbia Pictures Industries, Inc. All Rights Reserved.

TECHNIQUE} Swirls â&#x20AC;&#x2DC;Nâ&#x20AC;&#x2122; Stamps

Kim Hanzlik of Winnemucca, Nev., shows how with a simple color gel swirl and a Konad Stamp, any nail tech can do fun and festive nail art. By inverting the colors of the gels across the fingers, Hanzlik breaks the monotone appearance to help each nail stand out and contribute to the overall look. 1. Draw three straight lines of the color gel straight across the nails. Vary the order of the colors for the different fingers. 2. Use a sharp-tipped object like a dental pick and drag the three colors in an up and down motion to get the zigzagged look. Cure the nails for 30 seconds in a UV lamp. 3. When all fingers are cured, put a fine silver glitter gel beneath the color of each nail, and again with a sharp object drag the silver up and down the nail over the color gel. Cure for two minutes. 4. File for shape and strength. And use the Konad nail polish design stamps to add text and illustrations. After the design is dry, apply top coat. >>>

APRIL 2012

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INM’s Mini Pedi-Package

INM proves that big things can come in small packages with its Nature’s Pedi Cure Kit. Though the kit is available in larger sizes, with larger 8.5-oz. bottles, the smaller kit has convenient 2-oz. bottle sizes to make it a perfect trial kit, go-to bag for nail techs servicing on the go, and even an excellent retail item. The kit has everything you need to give a pampered pedicure experience, featuring Penetrate Soak, Exfoliate Scrub, Detoxify Mask, Intense Lotion, and Cuti-Clean cuticle cleanser. For more information, go to www.nailsmag.com/fifi/14411.

NSI’s Free E-Book Nail Education Guide

No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.

www.nailsmag.com/fifi/14249

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A new e-book titled The Enlightened Tech: An Indispensable Guide to Clarifying Nail Service Terminology is available on the NSI website to help nail technicians across the globe. Set up in dictionary form, the e-book contains numerous nail service terms that are used in the professional beauty industry with corresponding definitions that are clear and to-the-point. Like their previous e-book, Building Your Clientele in 6-9 Months, NSI is making the book available — free of charge — to any professional nail technician who is registered on its website www.nsinails.com. “I set out in creating this e-book when I noticed how many confusing terms were being thrown about the nail industry. I thought, ‘If those of us in the industry are puzzled, imagine how the poor clients feel!’ This is our attempt at clarification,” says Jessie Burkhardt, director of marketing and communications. With new categories of products, new techniques, and a new generation of technicians changing the way we talk about nail services, the idea was to create a guide to nail service terms that are used on a regular basis, like “hard gel” or “gel polish”. The company hopes that offering this free material will show their commitment to providing the highest level of education for nail technicians.

Nail Tek Special Effects

Nail Tek has a new duo package featuring its patented Crystal Nail File with stylish Swarovski crystals, now with matching precision tweezers. The set makes a great retail item, and the crystal nail file is guaranteed for life from the company. The Swarovski crystals elegantly adorn both the file and tweezers in matching patterns so nail techs can groom and pamper in style. For more information, go to www.nailsmag.com/fifi/14412.

FOR NAIL PROFESSIONALS

{

QA } AND

How can I speed up my pedicures? I give full leg massages and apply polish at the end. An easy way to make your pedicures more efficient is to put base coat on all five toenails on one foot, and allow them to dry while you massage the other leg. Then when the base coat is dry, massage that leg, and when finished apply color and go back to massaging the other leg (which now has dry base coat ready for polish). Explain to the client you are going to polish in between the massages so that each layer gets a chance to dry and reduce the chances of smudging. — Jolene Ali is a nail technician at Sweet Momma Pregnancy Wellness Spa in Edmonton, Alberta, Canada.

I am a new nail tech, and in school we only did acrylics on plastic tips. I came out licensed and loving it but knowing little about proper application on actual clients. I have taught myself through trial and error and with this wonderful magazine NAILS, but my question is: How much is too much primer? In my experience dipping your brush in the primer for each nail can load the brush with too much primer. If you dip your primer brush and drag it along the top of the primer bottle to remove excess, the brush will be loaded with enough primer to use on one hand. You only want enough primer to cover the nail and not get any on the skin around the nail. When you apply the primer the nail should look wet, but it should dry pretty quickly. If you have too much primer it will take longer to dry, and if the nail isn’t fully dry before you start your application you will see lifting quickly. — Amanda Lenher is an educator for Nubar.

Have a technique question? (about product application, troubleshooting, etc.)

E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/14198 APRIL 2012

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TECHNIQUE} demos 2

The Magnetic Polishes from LCN are now also available as Magnetic Colour Gel â&#x20AC;&#x201D; for a permanent, chip-free look. With the help of

LCN Magnetic Colour Gel Design

magnetic metal particles in the gel, you can create fascinating patterns within seconds. Like the polish, these 5-ml. Colour Gels will surely attract attention. Hereâ&#x20AC;&#x2122;s how you can use the LCN Magnetic Colour Gel for a fill. 1. Prep the nails for a fill by gently filing, making sure any lifted product is removed. 2. Apply LCN Bonder New. 3. Fill the nails using LCN 1 Component Resin. Cure and wipe with LCN Cleaner. File nail to the desired shape. 4. Using LCN Magnetic Colour Gel (shown is #4 Magical), apply a thick coat to half of the nail diagonally. Do not cure. Do one nail at a time. This technique keeps the design sharp. It takes a little more time but is well worth the results. Use an angled brush to make the color line straight. 5. Hold the LCN Magnet over the color for about six seconds, being careful not to touch the nail. 6. Add a silver line along the color with striping paint. Let dry. 7. Apply LCN Sealant to the nails and cure. Wipe the dispersion layer off and use LCN Olive Hand & Body Oil to condition skin and nails.

For more information, go to www.nailsmag.com/fifi/14311

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Tip Jar offers a wide selection of designs, styles, and colors on expertly designed nail tips so you can find the perfect nail style for any client. You can even

Tip Jar Art & Glitter Nails with Gel

add rhinestones and glitter for extra shine. Tip Jar packages come with plenty of extra nail tips for you to fix any broken nail. And if you want something the company doesnâ&#x20AC;&#x2122;t have, you can e-mail them an example and find out if it can be made for you. There are endless possibilities at your fingertips so check out the designs to see what fits you. 1. Prep the natural nail beds with a cuticle pusher and lightly file the free edge of the natural nail. 2. Choose the correct tip size for each finger. Apply glue to the back of the artificial nail tip well. Attach the nail tip to the free edge and hold until the nail is firmly attached. Cut nail tip to the desired length. Never cut after acrylic or gel is applied to conserve overlay. 3. Apply gel bonder to the natural nail bed. 4. Apply gel overlay over the natural nail bed and nail tip. Be sure to brush outward starting from the cuticle to the end of the nail tip. Remember to seal all free edges of the nail with gel. 5. Cure with a UV lamp for two to three minutes. 6. File nail tip to the desired shape. Smooth the nail by buffing away any rough edges and surfaces. 7. Apply UV top coat and cure with a UV lamp. Once dry, wipe the surface clean with alcohol to remove any sticky residue. 8. Massage the nail with cuticle oil.

For more information, go to www.nailsmag.com/fifi/14312

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TECHNIQUE} signature services Sweet Orange Creamsicle Pedicure Sweet Momma Pregnancy Wellness Spa, Edmonton & St. Albert, Canada

Sweet Momma Pregnancy Wellness Spa uses:

Zoya 3 in 1 Remover, Anchor base coat, polish, Armor top coat, and Hurry Up speedy dry drops; Qtica Cool Anti-Bacterial Spray and Triple Action Foot Soak; Sooo Smooth Callus Dissolver; DannyCo Wet/Dry Foot File; LaRosa Cuticle Softener; Haken Cuticle Oil; Sweet Momma Sweet Orange Creamsicle Scrub (unscented scrub, sweet orange oil, orange zest, and vanilla) and Sweet Orange Creamsicle Lotion (unscented lotion, sweet orange oil, orange zest, and vanilla); Cali Chem Cooling Mud Mask; Footlogix #3 Very Dry Skin Formula; (optional) Gigi Paraffin.

1. Spray the client’s feet with Qtica Cool Anti-Bacterial Spray. Use

Zoya 3 in 1 Remover to remove existing polish. Apply Sooo Smooth Callus Dissolver onto calluses. 2. Soak the client’s feet in warm water with Qtica Triple Action Foot Soak for five to 10 minutes. Offer pillows and ask about any concerns with her feet. Make the service’s scrub and lotion by combining unscented scrub and unscented lotion each with sweet orange oil, orange zest, and vanilla. 3. Use a DannyCo Wet/Dry Foot File to wet file on each foot. Prep toenails, including removing the cuticles with LaRosa Cuticle Softener. Oil the nail plates with Haken Cuticle Oil and do a soft buff. 4. Use the foot file to dry file each foot, followed by a quick wet file. 5. Exfoliate the client’s feet and lower legs with the Sweet Orange Creamsicle Scrub. Dry the client’s feet. 6. Apply Cali Chem Cooling Mud Mask to feet. Leave on for five minutes. (Optional) Offer Gigi Paraffin as an add-on service. 7. Clean the nail plates. Apply Zoya Anchor base coat. Massage one foot and lower leg with the Sweet Orange Creamsicle Lotion. 8. Apply one coat of Zoya polish. Massage the client’s other foot and leg with the lotion. Apply the second polish coat. 9. Apply Footlogix #3 Very Dry Skin Formula to the client’s feet. 10. Apply Zoya Armor top coat. Let dry. Apply Zoya Hurry Up speedy dry drops.

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price: $68

($78 with paraffin)

Tempt your clients into pedicure season with the honey-sweet aroma of soothing chamomile and refreshing mint leaf.

chamomile mint

NEW absolutely invigorating

chamomile mint scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

chamomile mint mask Ultra-hydrates and soothes with shea butter extract.

chamomile mint massage For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

Also available in indulgent royal verbena, refreshing cucumber, exotic tropical citrus, tempting lemon tonic, and enticing papaya pineapple.

Call 800.341.9999 or visit www.opi.com ÂŠ2012 OPI Products Inc.

TECHNIQUE} behind the scenes Reflections of an Artist Maggie Franklin has been doing nails for 20 years. She’s been a booth renter, an

The team behind the cover: art director Danielle Parisi, photographer Vu Ong, model Jenna Chang, nail tech Maggie Franklin, and editor Hannah Lee.

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Franklin brought rhinestones in practically every shape, size, and color. She used a variety of sizes and shades of blue for our raindrop nails.

employee, a true independent contractor, a salon owner with employees, and she currently works on her own at her salon The Art of Nailz on the fourth floor of an office building in Visalia, Calif. She says, “I love my ivory tower! Being in the office hasn’t affected the way I do business. I’ve always preferred to promote externally, using marketing that reaches beyond my storefront to draw clients to me. So losing the storefront was easy for me.” With most of her clients having standing appointments, she’s not one to encourage walk-in traffic. “I find it really stressful knowing I have reserved appointments on my book and then I have to tell a walk-in client that I can’t accommodate her because I know I’ll be busy in 20 minutes. She’s looking at me thinking I’m just lazy or don’t want to do her nails. I hate turning customers away,” says Franklin. But there’s another reason why she’s not big on walk-ins. “I find that walk-in business tends to always be walk-in business. It’s rare when a walk-in client becomes a regular who schedules in advance and keeps those appointments. I just find they are two different styles of customers and I can’t accommodate both. “That being said, I have never had more walk-in traffic than I do on the fourth floor of a semi-secure building with no signage. Between the neighbors in the building, referrals, the Internet — I’m not sure if there’s one specific factor — more people pop in to see if I’m busy here than in the eight years I had my salon right next door to a convenience store/gas station.” Almost four years ago, NAILS asked Maggie to join our blog team after PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

Here’s how you can do these nails: 1.

seeing her involvement on several nail sites and forums. We found her sense of humor and frankness to be refreshing and thought we could give her a larger forum to express her opinions on the nail industry. She shares her likes (and dislikes) on the NAILS blog Maggie Rants [and Raves] (blogs.nailsmag.com/maggie). Between the blog, her website (www. artofnailz.com), and her Facebook page, she says she probably spends about three hours a week maintaining her web presence. When I asked Maggie about the biggest accomplishment in her nail career, I loved her answer: “I think the first things that come to mind are the same things other techs tend to say — getting to do the cover of NAILS, blogging for NAILS (super awesome!), making it to the top 10 list for the Nailpro Cup — but if I step back and stop looking at the things that make me feel like I have something to brag about to other nail techs, my answer would be different. My biggest accomplishment is that I do nails. For a living. For 20 years. Our industry has a high turnover rate, there’s a lot of competition, and personal friends and family are often less than supportive of making a go at a career they feel is inferior to my intellect and abilities (and often fails to provide a stable livelihood). The fact that I’m still here, covered in dust at the end of the day, is awesome. And I wouldn’t have been able to collect that list of ‘bragging rights’ if I hadn’t been doing nails to begin with.”

Perform a natural nail manicure. Polish the nails with OPI’s I Don’t Give a Rotterdam from the company’s spring 2012 Holland collection. 2.-6. Using top coat as adhesive, apply genuine Swarovski crystals in varying shades of blue to simulate raindrops.

Maggie Franklin’s clients know she loves doing nail art. She says 40% of her business is acrylic, 30% is traditional gel, and 30% is gel-polish. And most of her clients wear some sort of nail art most of the time. APRIL 2012

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Shades that shimmer, spin and jump with style!

COLORS FROM LEFT TO RIGHT: My Pointe Exactly, Care to Danse?, You Callin’ Me a Lyre?, Barre My Soul, Don’t Touch My Tutu!, Pirouette My Whistle

12 piece display

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. NYCB Principal Maria Kowroski is wearing You Callin’ Me a Lyre? Photo ©Erin Baiano. Visit opi.com to see the entire SoftShades line. Call 800.341.9999 ©2012 OPI Products Inc.

STYLE}

TREND watch: digital graphics Real digital photographs, sometimes enhanced or otherwise tweaked, are appearing as fashion-worthy patterns.

Susan Wood, Serenity Salon & Nails, Deer Lodge, Mont. ÂŠISTOCKPHOTO.COM/FRANCKREPORTER

Taylar Hillman, Bliss Hair Body & Boutique, Anaconda, Mont.

Leticia AguileraRodriguez, Passion Nails, Milwaukee APRIL 2012

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Trendsetting Nails to Blog About

A nail tech for more than 17 years, Auckland, New Zealandbased Leah Light has only been catering to celebrity clients for about a year but she’s already snagged a sweet project with celebrity blogger Perez Hilton as his nail-focused video blogger. “One of my regular clients, Zowie, is an up-and-coming music sensation, and when Perez heard her music he fell in love with Light her. So much so, he invited her from New Zealand to play at one of his birthday celebrations a few years back. One day, Zowie and I were talking about me contacting Perez to see if he would be interested in having an international correspondent. So late one night, I threw an e-mail together listing some of my recent accomplishments and letting Perez know I would be keen to make some videos and answer Q&As if he was interested. Within 20 minutes of my e-mail I got a positive response.” Her first video (filmed in her home studio by herself) appeared on Perez’s site on July 21, 2011. “This was my first time making and editing videos and let me tell you it is not a quick and easy process!” Light says. Now, she regularly receives specific video requests from Facebook fans and Twitter followers. For 2012, her focus will be on celebrity trends and answering questions. (The most common question of all time that she receives is, “How do I stop my nails from peeling or breaking?”) Check out her video blogs at cocoperez.com/category/leah-light.

Match Made in Heaven

If your client was stuck on a deserted island, we’re not sure what she would want more: matches or these Matchbox Itty Bitty Nail Files. Created by Tweezerman in a partnership with Harajuku Lovers (musician Gwen Stefani’s fashion brand), these files are perfect for clients to pop into their pockets or purses to fix any chips, snags, or breaks on the spot. Harajaku Lovers draws from Japanese youth culture and fashion, inspired by the eclectic street scene of the Harajuku shopping district in Tokyo. Tweezerman’s approach is in sync with Harajuku Lovers’ obsession with quality and “super kawaii style” (Japanese for “cute,” “lovable,” and “adorable”). For more information, go to www.nailsmag.com/ fifi/14421. www.nailsmag.com/fifi/14285

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5 Tips for Glamorizing Nails

Colleen Campbell, a Brooklyn, N.Y.-based manicurist with agency The JoeStar Group, has a signature nail style that includes plenty of funky embellishments. She offers these tips for creating glamorous nails with bling. Campbell 1. For one-of-a-kind pieces, browse your own jewelry box for scrap pieces of broken accessories. For ready-made embellishments, check out dollarnailart. com and starlightnail.com to purchase a variety of gems, rhinestones, and crystals in cool shapes and colors. 2. Campbell recommends using either IBD Clear Builder Gel or IBD Intense Seal and a UV light. She says, “The IBD sealant will extend the life of embellished nails beyond two weeks.” 3. Use tweezers for placement control. 4. If the embellishments fall off within four days, offer the client a free repair. 5. Inspirations for nail patterns can come from anywhere — your favorite dress, hat, and displayed art.

Fair Trade, Fabulous Products

Scandle LLC launched in the salon and spa industry with Body Massage Candles and Shimmering Lotion Candles. Now the company has expanded its commitment to providing eco-friendly products through the introduction of sustainable and fair-trade beauty accessories and other spa treats, like this Sole Survivor Foot Therapy Kit, which could make a great salon retail item. The kits, which contain a candle, a foot scrub, and a leg and foot mist, are packaged under fair-trade conditions and the cosmetic bag itself is made of recycled saris. For more information, go to www. >>> nailsmag.com/fifi/14422.

www.nailsmag.com/fifi/14285 APRIL 2012

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This Spring, cure your sugar cravings with Gelish® Candy Land, a collection full of sweet temptations. Cures in seconds with LED Light. Removes in just minutes.

SUGAR DADDY

YOU’RE SUCH A SWEET-TART

DON’T BE SUCH A SOURPUSS

Burn the Candle Handcrafted Soi Candles from The Soi Company can serve two purposes in your at Both Ends salon. First, the soy candles’ oil only heats to 106°, meaning the melted oil can be used as a skin moisturizer in your nail services. Second, as the candles are available in a variety of sizes and more than 30 scents, they are a great retail item year-round in your salon’s boutique. For more information, go to www.nailsmag.com/fifi/14423. If candles are a popular retail item in your salon, be sure to check out www.nailsmag.com/candleretail for seven other candle brands to consider.

SUGAR N’ SPICE & EVERYTHING NICE

ORANGE CREAM DREAM

YOU’RE SO SWEET YOU’RE GIVING ME A TOOTHACHE

{

800-ASK-SALLY

www.gelishminis.com Gotta Get Gelished! Gel-Polish • Polish On/Soak-Off Made in the USA Scan • Watch • Learn

QA } AND

I’ve heard of low VOC paints and that they’re better for the environment. But how are the color choices and the quality of those paints? Is there a particular brand of low VOC paint that is recommended for commercial spaces like salons? The major paint companies have so many different types of environmentally friendly paint — some are categorized as low VOC (volatile organic compound) and some have no VOC. Low VOC paint is pretty common, widely available, and the color choices are endless. I like Sherwin-Williams, and its best low VOC paint is the ProGreen 200 Interior Latex. This low VOC paint is available in many different bases, so any paint color is available. If budget allows, this is my favorite paint for durability, environmental qualities, and color impact. This paint can be applied in occupied areas too, which can make operations less of a hassle and increases profitability to the owner. The most environmental paint is a zero VOC paint. Harmony is the name of this paint type for Sherwin-Williams. Not all bases are available so vivid and vibrant colors are not an option in this line. Low odor/low VOC paint is pretty common among the major paint companies. Even paint that is not classified as “low VOC” could still be a low VOC/low odor option. — Katie Clements is a material and trend specialist at brand and design firm Chute Gerdeman (www.chutegerdeman.com).

Have a style question?

(about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/14285

Because Every Woman Deserves Younger Looking, More Beautiful Hands

by C U C C I O N A T U R A L É ™

Anti-Aging Hand Care Kit

Harnessing the power of anti-oxidant rich botanical and fruit-based extracts, Youth Anti-Aging Hand Care Kit ﬁ ghts free radicals to enhance professional spa manicures and promote softer, younger looking skin.

Increase Your Service Income with These 4 Add-On Treatments Complete Anti-Aging Treatment

CONTAINS: Pomegranate & Fig Daily Skin Polisher 8 oz., Pomegranate & Açaí Lyte Body Butter 8 oz., Grapeseed Hand Oil 1 oz. and Hand/Facial Brush, Deep Dermal Transforming Wrap 8 oz. and Application Brush.

Pomegranate & Fig Renewal Treatment Grapeseed Oil and Parafﬁn Treatment Deep Dermal Body Heat Activated Treatment

Salon $24 95 Item 3228 cuccio.com facebook.com/cucciospa twitter.com/cuccionaturale

www.nailsmag.com/fifi/14102

800.762.6245

661.257.7827

STYLE} nail art studio Easter Egg Hunt

1. Marbleize the free edge with pink and white acrylic. Apply sheer sparkly pink acrylic to the remainder. 2. Use purple craft paint and a nail art brush to add the egg. Use yellow craft paint, a nail art brush, and a dotter to draw a design on the egg. 3. Use green craft paint and a liner brush to add grass. Use white craft paint and a dotter to add dots along the smile line. Apply UV top coat. Cure. Jade Sewell, Just Nails, Great Falls, Mont.

Foil & Flowers

1. Apply two layers of Hand & Nail Harmony Gelish Aurora EFX in Ali Baba’s Sim Sala onto the nail, curing after each coat. 2. Rub Glitzy Lips’ foil onto the tacky surface of the gel-polish. 3. Use Nubar White Builder Gel and a nail art brush to create three flowers with trailing vines. 4. Accent the flowers, stems, and leaves with the colored gel-polish of the client’s choice. Cure. Apply UV top coat. Cure. Meryl Hayton, Lounge Hair Studio, Denville, N.J.

The Nail Aquatic

1. Apply blue acrylic paint to the nail. 2 Use yellow acrylic paint and a dotter to draw three oval shapes. Use black acrylic paint and a striper brush to create a zebra design inside of the ovals. 3. Use white acrylic paint and a dotter to add white dots. Apply multi-color glitter over the entire nail.

Tiffany Ector, Nailtricity, Cleveland

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PHOTOGRAPHY BY KELLY BRACKEN

www.nailsmag.com/fifi/14240

STYLE} nail art studio Spring Flowers

1. Polish the nail pink. Use a nail art brush and white paint to draw a circle in the center of the nail. Add two curved white petals. 2. Add more petals until you have five. Add white lines inside the petals. 3. Use a nail art brush and black paint to create black vines. 4. Add another black vine on the opposite side. Use a dotter and black paint to add dots inside the center. Accent the center and the petals with silver glitter. Oanh Le, JL Nails, North Sartell, Minn.

Black Shellac with Flair

1. Apply CND Shellac Base Coat. Cure. On the right side of the nail, apply two layers of CND Shellac Black Pool, curing after each layer. 2. On the left side of the nail, apply two layers of CND Shellac Asphalt, curing after each layer. 3. Place six black rhinestones vertically along the center of the nail. Apply CND Shellac Top Coat. Cure. Cleanse. Amanda Lenher, Posare Salon, Las Vegas

So Exotic

1. Apply various shaped blobs of polish: Allen used OPI Cajun Shrimp, OPI Need Sunglasses?, China Glaze Four Leaf Clover, and China Glaze Recycle. 2. Use three complementary acrylic paints â&#x20AC;&#x201D; shown are white, black, and yellow â&#x20AC;&#x201D; to add lines and dots. 3. Apply lines of colored rhinestones all over the nail. Ebonye Allen, Taylor Lane Day Spa, Jacksonville, Fla.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information. 76 |

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.com For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.

www.nailsmag.com/fifi/14210

STYLE} Book Excerpt: Joey’s Nail Novel Award-winning nail artist Joey Chen publishes 40-step-bysteps in a variety of nail media in this new release. Joey Chen is an awardwinning nail artist and international educator for Christrio in Malaysia. She has demonstrated her nail skills internationally in countries including the United States, Italy, and England, and has been a judge at numerous nail competitions. Joey’s Nail Novel is her first book and includes 40 designs (including some from her colleagues at The Colour Box International Nail Academy), all with English step-bysteps, in media encompassing gel painting, advanced acrylic, handpainted designs, inlays, mixed media, 3-D gel and acrylics, layering and more. Here’s an excerpt, a stepby-step dubbed “Black Tear.” Chen

Buy Joey’s Nail Novel ($83 + postage) by e-mailing tcb.joeychen@gmail.com. Please include your name, a valid Paypal e-mail address, your shipping address, and your name and contact number.

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Apply a form to the nail, then apply pink acrylic to extend the nail bed.

File the nail.

Flash cure in a UV light.

Apply black glitter acrylic vertically on half of the free edge.

Clean the nail surface with wiping solution.

Apply blue glitter acrylic vertically on the remaining half of the free edge. Remove the form.

Draw curved lines with white gel, as shown. Flash cure in a UV light.

Apply clear gel. Flash cure in a UV light.

Apply clear acrylic onto the entire nail.

Draw curved lines with black gel, as shown.

Apply UV gel top coat. Fully cure in a UV light.

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www.nailsmag.com/fifi/14276

www.nailsmag.com/fifi/14197

STYLE} boutique eco-friendly kitchenware

Why not let your green salon serve as an inspiration to your clients? From recyclable beverage glasses to organic soaps in your bathroom, if your products are sustainable and cute, everyone will be wondering where you shop — and you can point them in the direction of your retail space.

1. BottleHood reuses discarded bottles from local restaurants, bars, and homes to craft its unique line of glassware. These cups are great retail pieces for the environmentally conscious client and can also be used to serve beverages in your salon. BottleHood also makes glass sushi trays and wooden serving paddles/cutting boards from repurposed oak wine barrels. It accepts your own bottles to create custom pieces. www.nailsmag.com/fifi/14431

3. EcoCycle can help make a lunch routine sustainable with Eco-ditty reusable sandwich and snack bags. Made from 100% organic cotton and printed with low-impact inks, these bags are machine washable and available in many styles. Clients can also take home restaurant leftovers or carry a hot lunch to work with a To-Go Ware Tiffin, which replaces plastic containers and comes in a recycled sling bag. www.nailsmag.com/fifi/14433

2. Pristine Planet is a one-stop green shopping site selling everything from recycled bags to organic chocolate. And its popular coasters will add a splash of natural elegance to your salon or a client’s home. Featured are brown and sage coasters made from Capiz shell, found in the Philippines. Hand-crafted with a unique floral design, no two coasters look alike. Also featured are slate and bamboo coasters. www.nailsmag.com/fifi/14432

4. Reuseit’s products give customers smart alternatives to everyday use-and-toss items. Included are Everything Cloths — multi-use organic hemp and cotton towels that will easily take the place of hundreds of paper towels per year. Also featured are Light My Fire spork sets. The BPA-free spoon-forkknife combo is heat-resistant, easy-to-clean, durable, and lightweight. www.nailsmag.com/fifi/14434

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5. Organic Pure Life’s kitchen products will completely transform anyone’s home. Its organic soaps contain all natural ingredients — such as clove, apricot, eucalyptus, lavender, oatmeal, and lemongrass — to exfoliate skin and remove bacteria. The Ok Kitchen Collection offers sets including 100% organic cotton towels and pot mitts available in different colors. www.nailsmag.com/fifi/14435 6.To-Go Ware’s RePEaT Utensil Set features stain-resistant and impressively long-lasting bamboo flatware and chopsticks. Each set comes in a recycled plastic case, making it ideal for eating on the go. Your clients won’t want to leave the house without throwing this set of cute cutlery into their purse. The cases come in five different trendy colors: agave, avocado, hijiki, pumpkin, and merlot. www.nailsmag.com/fifi/14436

PHOTOGRAPHY BY KELLY BRACKEN

www.nailsmag.com/fifi/14104

Cleans and disinfects tools, hard surfaces, and pedicure spas and tubs Hospital-grade, EPAregistered disinfectant Effective against a broad spectrum of bacteria, viruses, fungus, mold, and mildew

THE #1 REASON WOMEN RETURN TO NAIL SALONS?

CLEANLINESS! OPI makes it easy and economical to keep your salon compliant with state regulations with just one single product – OPI Spa Complete One-Step Cleaner and Disinfectant.

Deodorizes Built-in chelator dissolves hard-water mineral deposits Degreaser cleans residue left by oily pedicure scrubs Non-acid, pipe-safe cleaning Economical – one gallon makes up to 128 gallons of cleaning solution Meets most state board sanitation regulations

AVERAGE COST PER USE HARD SURFACES (using the gallon size)

Clean and disinfect your station 20 times for just 1 penny.

Disinfect implements for 20 cents a day.

PEDICURE SPAS & TUBS Clean and disinfect for 39 cents per gallon of water.

NEW! Now available in 32 Fl. Oz.

BUSINESS}

This App Adds a Phone Line

Line2 adds a second line to your iPhone or Android phone and can turn your iPod Touch or iPad into a fully functional phone. Line2 can place and receive calls and carrier-grade text messages over the deviceâ&#x20AC;&#x2122;s data connections (WiFi or 3G). If the device does not have a data connection, calls can be automatically forwarded to up to six other phones so you never miss a call. The appâ&#x20AC;&#x2122;s calling features include caller ID support, the ability to juggle multiple calls, visual voicemail, voicemail by e-mail, call waiting, call transfer, and conferences for up to 20 people. Its WiFi capabilities allow international travelers to place and receive calls while overseas without incurring any additional charges. Line2 for iPad turns the device into a mobile office by adding a phone line, then seamlessly organizing your various communication channels around the people with whom you communicate. Instead of trying to hunt down a message across multiple applications, you now have a snapshot view of your communications for each individual right in front of you. Line2 offers a free seven-day trial. After the trial, service costs $9.95 per month for the basic plan with unlimited U.S./Canada calling and texting, or $99.50 for a one year prepaid plan. For more information, go to www.nailsmag.com/fifi/14441. >>>

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Client Consultations by the Numbers

nailwraps SOAK-OFF GEL

UV Gel Polish Has Met Its Match

Introducing the newest innovation Gel Nail Wraps are the easiest, most comfortable way to get clean, polish-free nails in just three simple steps. • Perfect for removing gel polish and acrylic.

The consultation is your first opportunity to educate your new client and impress her with your professionalism. The client card is an ideal method for guiding this initial conversation and gathering essential information. This consultation can be difficult if you’re not confident, so follow these simple steps suggested by The Nail Superstore:

Ask your customer why she has come to your salon. Just because she came in for a manicure doesn’t mean you shouldn’t discuss gels or acrylics with her. She may honestly have never considered that option, and so will be happy to listen to your soft-sell presentation of the benefits.

• Flexible design for use on and toe nails. • Easy to apply without wasting acetone on a full soak. • Unique material and easy-press seal create non-slip wrap.

Look at all nails; examine and point out peeling or cracks that may need to be mended. Single nail mends with gel (for example) are a great way to turn manicure clients into enhancement clients. The satisfaction of instant gratification in that new nail, as well as the way it will hold up may be enough to get her to convert. Start explaining the various options she has for maintaining her nails: natural nail manicures on a weekly schedule, gel-polish, acrylics, gels, wraps, etc.

Ask what shape and length she has been wearing lately, and how that has been working for her. Also discuss her color choices. Make recommendations based on your professional training.

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Ask about her lifestyle, work, hobbies, and home life. Discuss and analyze with her how those factors affect her nails and her choices for her nails. Lay out your proposal. Tell her what you can do to make her nails fabulous. Give her some time frames and approximate costs.

Follow through. Have her fill out a client card (or ask the questions and fill it out for her). Explain why you are asking questions — to be able to provide her with better service. Be sure to document her visit and the game plan (on the reverse side of the client card) so the next time she comes in you can stay on task. Each time she visits have her client card out so you can refer to it during the service. Be sure to fill it out immediately following every service. Go to www.nailsuperstore.com/tips to find a sample client card and other valuable tips and advice.

Have a business question?

(about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/14196

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{

QA } AND

I am a seasoned nail tech and have just opened a nail salon. I need help sustaining new and regular clients in this economy. I have done many coupon sites (Groupon, Living Social, etc.) to build business and it has been a pain — plus my price point is higher than neighborhood discount salons. I’m not sure what to do to get the paying, loyal clients I need. As a salon owner for over 20 years, I find that coupon sites tend to bring in the bargain shopper who skips from shop to shop looking for a deal. Sometimes they come in once, or maybe even several times, but it isn’t long until they leave looking for a cheaper deal. In my salon we are not the cheaper deal, so this type of advertising is simply not a good fit. The type of customer I want in my salon is one who has her nails done as a lifestyle. The first thing you need to do is change the way you think about your business. Stop competing with the discount salons! Unless you want to do $15 full sets and mani-pedis for $25, you will never beat them. Make your salon and the customer’s experience the polar opposite of the salons that are discounting every service to get customers in their doors. Once you do that you are ready to start bringing in clients who never miss appointments and book standings that last for years. Now let’s talk about how to get those types of customers. First, start off with a website that is fun and edgy. My site (www.fingersnailstudios. com) is simple, but it brings in the majority of my new customers. Be sure that your site contains more photos than words. In our business, photos sell. Next, get your fans working for you. My best customers always come from the word-of-mouth of others. Also, partner up with non-nail salons and get your nails on every stylist and colorist you can; they love to talk (and yes, give them a professional discount). The people in their chairs are stuck looking at the professional’s hands and listening to them like an infomercial. Finally, get your salon name and photos of your work on everything you can so people start recognizing your salon name. Don’t be afraid to sing your own praises. Call and talk to every publication you can from newspapers to magazines and even local radio stations and tell them why your salon is so different. Take every opportunity to put your salon name out there.

One of the most important pieces of advice I can give is to make sure that each and every customer who walks through your door feels like she is appreciated. Give out small gifts or run promotions for regular customers. I like to play games and make it fun. One of the craziest things I have done was giving every customer a neon pink nail polish antenna ball. My staff and I would write down the license plate numbers of the cars we saw with them and we would pick one number and post it in the salon. When the customer would come back in for her next appointment and see her license plate posted, she would win a free pedicure for herself and a friend. What I gained by doing this was: 1. Customers had a chance to win something of value because they were a customer. 2. I had a chance to get a new customer by them bringing in a friend. 3. The neon pink antenna balls got noticed by the public (each one had our name on it). 4. The only way the customer would know if she had won is if she returned for another appointment.

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— Shari Finger is the owner of Finger’s Nail Studio in W. Dundee, Ill. www.nailsmag.com/fifi/14287 APRIL 2012

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BUSINESS} reader to reader Should you fire an employee for badmouthing the salon (when she thinks no one else at the salon is listening)?

fir

Yes! If you work at the salon then you should only be saying good things. When you bad-mouth your own salon then it makes your guest think, “Why am I coming here if the salon is so bad?”

hope to gain some honest feedback as to why she was not happy.

Stefanie Piscitello

It depends on the attitude of the boss: Would she listen to the employee? Did the client complain and the employee simply agree? Should the boss not be asking the employee how she can make the situation better? I wouldn’t want anyone working for me and dreading coming to work — surely a happy worker yields a happy client.

Indulge Salon & Spa, Tampa

No, an owner should pull that employee aside and discuss what she has an issue with. They should come to an agreement. This way the owner has started building an open relationship with her employee and the drama can end before it starts. There are two sides to every story.

Sharon McCabe

Cherry Beauty, Glasgow, Scotland

Tracey Allen

ffany Ector

Grimsby, England

I don’t know about “fired” but I would pull the person aside and let her know that I know what was said and if she is not happy with the salon, then this may not be the salon for her. I would give her the option of 1.) explaining the issues or 2.) packing her belongings.

Step in and stop the conversation. Pull the employee/booth renter aside and tell her you overheard her, ask her to stop, and have her stay after work to talk. If it can be resolved, great, but this employee must understand that this kind of behavior will not be tolerated; there are no second chances. If she is not happy, leave immediately.

Nailtricity by Tiffany, Cleveland

Angela Williams

Jazzy Nailz, Jacksonville, Fla.

I would encourage an employee to look for work elsewhere if she was not happy. I would give the employee the option to resign and keep her professional dignity and if she refused then I would suspend her pending an investigation. I’d also

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Chris Esselink

Oasis Hair and Nail Studio, Grand Forks, British Columbia, Canada

It depends on if you are an employee or a booth renter. If you’re bad-mouthing the business that pays you to work there I would say it makes the employee look bad and might make the client go elsewhere. On the other hand if you booth rent, then I think you have every right to voice how you feel about the environment you work in. You’re paying to work there and your clients come there to see you, not the salon.

Taylar Hillman

Bliss Hair Body & Boutique, Anaconda, Mont.

It depends. She should receive counseling. Ask her why she is so unhappy and if she could change anything what it would be. The nail tech might be a person who complains about everything and does not realize her demeanor is toxic. She should be given the opportunity to change. If she is unwilling to change perhaps it would be in everyone’s best interest if she found other employment. Document everything to have a record so it does not come back to haunt you.

Jeri Wood

Beauty Brands, Shiloh, Ill.

Next question:

How do you politely ask moms not to bring their babies and toddlers with them to their nail appointments? [Answers will be printed in the July 2012 Issue.] Share

your opinion on the topic by e-mailing your response by April 15 to sree.roy@bobit. com. Please include your name, salon name, city, and state with your response.

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ILLUSTRATION BY AJAY PECKHAM

L i g h t

E l e g a n c e we’ ve got great chemistry

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Take a peep at what Light Elegance has new for this spring. Six pretty, perky,and perfect pastels in our proprietary UV hard gel polish formula. There’s six in the bunch (not sold separately and only for a limited time), each in an 8ml size that will bust out about 20 full sets; probably more once you start hatching ideas for nail art.

There’s pink, yellow, blue, green, orange and lavender—all the trendiest colors ready to go out and see the world. Peep peep peep. To order, please contact your Light Elegance distributor, call us directly at (800) 275-5596 or online at www.lightelegance.com.

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BUSINESS} Is Your Salon Cell-Free? As smartphones become a familiar appendage on nearly all adults and many teens, salon owners find themselves forced to develop a salon cell phone policy. Will you decide to make your salon phone-friendly or cell-free? BY MICHELLE PRATT

“Feel free to text message to your heart’s content while enjoying Soak, though please

do your cell phone talking before or after visiting.” This polite suggestion functions as the cell phone policy for Soak Nail Spa and Lounge in Reno, Nev. “We want to create an atmosphere that has more of a spa feel and loud phone conversations can disrupt other guests,” says Soak’s manager Amanda Pequeen. Most of the time, clients don’t talk on the phone during services, or they answer but talk very briefly and quickly hang up. However, if a client does talk for an extended period of time, or raises the level of her voice, a staff member from Soak will gently address the client by saying something such as, “Excuse me. We have a cell phone policy so all guests can relax during their services.” In the last five years, cell phone use has exploded, and in many ways, the lines of social etiquette have blurred. Just a few short years ago talking on the phone in front of someone would be universally viewed as rude. Now, people are more tolerant. The lines are fuzzy, so making a phone policy has become necessary not only for clients, but also for staff. “We have a lengthy agreement we go over with all new staff,” says LeeAnne Swor, owner of L Spa in Sarasota, Fla. “And cell phone use is a big part of it. I want 100% of the attention to be on the clients, so cell phones are not allowed on

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the salon floor.” Swor says all phones remain in the back room with ringers turned off. Technicians can check and answer messages during their breaks. Swor says she has no trouble with the policy because any employee who had a difficult time with it is no longer with her. L Boutique has a three-strikes-andyou’re-out policy. “I know some people have a hard time detaching from the phone,” explains Swor. “But to me it’s rude to use a phone in front of clients.” Techs at Sundrops Nail Spot in Phoenix abide by a similar standard. “Phones have to be on vibrate and left in the back,” says manager Melissa Aros. It may seem harsh to require the phones to be off the salon floor, but a vibration coming from the pocket or drawer will likely be a distraction for the client, and most certainly to the tech. Sheila Winckler wouldn’t have built her business if she adopted those policies. As the owner of Atmosphere Nails•Hair in Rockford, Ill., she understands the need for techs to be available to clients. The independent contractors who work in her salon use their phones as essential business tools. Each person manages her phone use according to her own standards. “If we are in the middle of a pedicure with lotion all over our hands, we will let it go to voicemail,” says Winckler. “But if we’re at a point where we can answer, many times we do.” Winckler says she has noticed a marked difference in both

the attitude people have about phone usage and in the way phones are used. “It used to be considered rude to answer the phone during a service,” explains Winckler, “but now clients are more understanding. They want the technician to pick up when they call, so they don’t get upset when a call comes in during their appointment.” Whether you’re a salon built of booth renters who utilize the phones to conduct business throughout the day, or a salon owner who implements a policy to complement the atmosphere of the salon, you will likely see one use of smartphones as an exception to the rules: using it to promote the salon. “The exception to phones being allowed on the floor,” says Pequeen, “is when a manager asks to take pictures of clients and upload them to Facebook. We also encourage our clients to take and post pictures during their services.” In this way, clients can promote the salon as a go-to social destination for friends or as a quiet and relaxing retreat. We may never develop a universal standard of social etiquette for smartphones. In the meantime, help clients and staff navigate the expectations in your salon by creating a workable policy. And keep watching for changes in our social mores regarding phones. Smartphones are used to instantly and effectively promote businesses and generate buzz, and that’s a feature nobody wants to silence. ILLUSTRATION ©ISTOCKPHOTO.COM/CHIHHANG

ooh la la Voilà! ProGel

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www.nailsmag.com/fifi/14136

BUSINESS} salon profile

The 800-sq.-ft. salon is lined with floor-length mirrors to open up the space.

Nails: Any Kind, Any Time After a successful career as a makeup artist, Vancouver salon owner Mika Morris segued into nails. Social media, creativity, and flexibility helped this beauty industry entrepreneur rise to the top. BY BRITTNI RUBIN Mika Morris took an untraditional path into the nail industry. After working as a trained makeup artist for more than five years under the moniker “Mika Does Make-up,” Morris realized she wanted to do more within the realm of beauty. Her boyfriend Jay McInnes encouraged her to open her own salon knowing it had been a dream of hers for years. The two entered the business together after finding a prime space in downtown Vancouver. “I run the show,” admits Morris. “Jay helped with the design but has another job, so he’s more of a silent partner.” Named The Studio (by Mika Does Make-up), the salon offers everything from St. Tropez Tans to eyelash tinting.

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But it wasn’t until recently that Morris Morris’ salon, accounting for more than realized the impact nails in particular 50% of The Studio’s business. would have on her business. “Whereas getting makeup done APPEALING TO A DIVERSE CROWD professionally is only for special Walking distance from the business occasions, nail maintenance is a service district, a prominent gay community, that happens every day,” says Morris. and Vancouver’s entertainment district, “People constantly want to keep up with nail fashion, get their gels filled, and fix chipping Salon Name: The Studio (By Mika does Make-up) manis.” Morris began to invest Location: Downtown Vancouver in the service, familiarizing Owner: Mika Morris herself with popular products Square Footage: 800 and trends. She hired four Opened: September 2010 nail technicians, one with a Number of Nail Techs/Total Staff: 4/8 background in nail art and Specialties: Custom manis/pedis, gel nails, design, and she also expanded and nail design the nail treatments offered. Now Compensation: Commission nails are the dominant service at

QUICK LOOK

Website: thestudiobymdm.com

www.nailsmag.com/fifi/14255

The Studio is opportunely located just a few blocks away from Vancouver’s entertainment district, business district, and prominent gay community. Above the ground-level salon are residential units, one of which belongs to Mika Morris.

Lining the storefront window is The Studio’s waiting area, which is decorated with mirrored furniture, eye-catching nail polish displays, and royal purple chairs.

The Studio has a diverse clientele. And unlike your typical salon, over 30% of its customers are male, and about 60 brides-to-be per year hire Morris and her staff for their weddings. Gradually, Morris’ business evolved to better serve these crowds. She created the “MANicure” series for men who want a relaxing manicure or pedicure experience, but without the polish. Rather than paying full price — which would be around $35 for a basic The Studio manicure — men pay $20. Since The Studio is only a few blocks from Davie Street, which is located in the West End of Vancouver and known for its gay subculture, drag queens are a fairly large group The Studio serves as well. “We do a lot of makeup and nails for drag queens before a big night on the town,” says Morris. “It’s fun for us to provide those kinds of services for both men and women.” From the start, The Studio also appealed to brides. Morris believes it is the atmosphere, which feels more like a spa due to its outdoor patio area and high-end amenities, like complimentary boutique coffees. The Studio is also convenient for brides-to-be as it offers hair, makeup, and nail services all in one location. After a while, Morris put together different bridal packages for clients, such as “The Ultimate Bridezilla” and “Her Royal Highness,” most featuring www.nailsmag.com/fifi/14122

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have demanding schedules, and can’t meet traditional salon hours. Therefore, because Morris couldn’t beat her clientele, she joined them, extending her hours to make their lives a little easier. “We try to be as accommodating as possible,” says Morris. “We know people have jobs, so we stay open until whatever time they need, usually closing anywhere between 6 p.m. and 9 p.m.”

The salon also has iPads for clients to use either while they’re waiting or getting a service. “I got them to cater to our business clientele,” she says. When revamping the nail branch of The Studio, Morris decided she didn’t want her treatments to be a once-a-year splurge for clients. Accordingly, she keeps her salon’s prices affordable while still maintaining spa-like luxuries. Express manis and pedis ($25-$35)

The Studio’s manicure area features bright red tables that give the corner a modern color pop. During services, clients sit in ghost chairs, or transparent seats, made from plexiglass.

gel manicures and pedicures. By the end of 2011, the amount of brides per year nearly doubled.

AN AMBIANCE FOR ALL The salon’s decor goes hand-in-hand with its accommodating menu. Morris has kept the colors and furniture fairly genderneutral. “It’s not overly feminine, just classic and clean,” says Morris. She mixes modern design principles with vintage-inspired furniture to create a shabby chic feel. Pedicure customers sit on elegant velvet chairs raised by a platform with their feet resting on antique wooden chests. And almost everything — from the ornate frames and embellishments to the curtains and walls — are white, except for a few accent pieces: oversized champagne-colored pedicure chairs, red manicure desks, and purple vintage seats in the waiting area. “I always think white looks clean and bright and bigger,” says Morris. “It’s good for The Studio because the space is small and hard to work with.” A plethora of mirrors also helps open up the space. Morris also uses ghost chairs, or transparent plexiglass seats, at the manicure tables to create the illusion of more space, which is a tactic borrowed from designer Philippe Starck. UNTRADITIONAL

HOURS Being situated in such a bustling area comes with a high price. Many customers

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Almost every piece of decor in The Studio — including the curtains and wall embellishments — is white, except for a few accent pieces, such as these velvet champagne-colored pedicure chairs.

include nail upkeep essentials — cuticle and nail care, filing and shaping, moisturizing, and polish. Studio manis and pedis ($35$45) include everything offered in the Express but with an added sugar scrub and massage. Clients can choose between five different scrub scents — papaya-mango, very berry, lime zest,

white tea, and dark chocolate. Morris also creates seasonal treatments, such as the Sweet Escape for winter. Its popularity led her to keep it on the menu year-round. The service features a cocoa soak, cocoa sugar scrub, and a cocoa body butter massage, all over a cup of hot chocolate. The Studio also offers $60 gel

manicures and nail art starting at $5 per nail. All products used in the salon — such as OPI polishes and gel polishes, Shellac gel polish, organic skin care products, China Glaze polish, SpaRitual, and Akzéntz — are sold as retail, which accounts for 15%-20% of The Studio’s income.

SOCIAL MEDIA BRINGS CLIENTS FROM FAR AND WIDE Over the

www.nailsmag.com/fifi/14122

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years, Morris has worked hard to expand her online presence. She is a beauty blogger, has a YouTube channel, updates the salon’s Facebook page, and tweets. This has made her goal of attracting an ever-expanding customer-base a reality. “I have a significant following through YouTube now, which helps me access people with every avenue,” says Morris. “When people from out of town visit, they will stop by and meet me or get a service done at my salon because they know me through YouTube.” On her YouTube channel, Morris posts how-to videos for all things beauty, and she blogs about nails regularly on her website, mikadoesmakeup.com. “I really enjoy it,” she says. “I love doing blogs every day on nails, and I do features on all of my employees.” Morris also uses social media to train her employees. During their monthly meetings, the team watches YouTube videos together to learn new beauty techniques or how to pump up sales. “Online is the best place to look to see what’s new,” says Morris.

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HEALTH}

Color Therapy: The Next New Thing According to SpaFinder’s list of the Top Global Trends for 2012, color therapy is gaining momentum as more spas incorporate Ayurvedic medicine, an approach that conceives of the body in terms of seven chakras, each associated with a specific organ, and each, in turn, associated with a color. In Ayurvedic thinking, physical imbalances can be improved via color therapy. Qua Baths and Spa at Caesars Palace in Las Vegas is one of the first spas in the country to offer Aura-Soma therapy, a combination of massage and aromatherapy with the natural healing powers of color and light. Two treatments — AuraSoma Synergy (135 minutes; $400) and Aura-Soma Color Quest (75 minutes; $210) — are designed to bring balance and support to both the client’s physical and emotional wellbeing, leading to enhanced awareness and self-discovery. The treatments feature 109 beautiful Equilibrium bottles filled with colors, aromas, crystals, and light. These blends AURA-SOMA COLOR THERAPY SERIES/COURTESY OF CAESARS PALACE

contain 100% organic essential oils, herbs, and flower essences. Treatments begin with the client’s selection of duo-colored bottles and a consultation to explain the meaning of each color and how it applies to each area of the person’s life. Each color combination and the order in which it is selected symbolizes a different area of the individual’s life including personality, gifts and talents, present state, and potential. Clients choose one color to focus on throughout the treatment and that color is incorporated into a multi-sensory experience using sight, smell, and touch. “Research has shown that color has profound effects on an individual’s mood and emotions,” says Shannon Stringert, spa manager at Qua. “We created this series to help individuals interpret the way the subconscious experiences certain hues while incorporating traditional elements of massage.” >>> APRIL 2012

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Three Oils Combine to Fight Fungus

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New from Backscratchers Salon Systems, Herbal Synergy Nail and Cuticle Enhancer combines oregano oil, tea tree oil, and cinnamon oil to create a natural, powerful agent that attacks nail fungus. Nails affected by fungus — also known as onychomycosis — can become discolored, cloudy, yellow, or brittle and they tend to thicken as the infection grows. Herbal Synergy was compounded exclusively for Backscratchers by cosmetic chemist, Dr. Peter Pugliese. A study from the Department of Horticulture and National Food Safety and Toxicology center at Michigan State University discovered a substance called carvacrol has antifungal properties. Carvacrol is the active ingredient found in oregano oil. Tea tree contains terpen-4-ol, a natural killer of dermatophytes, and demonstrates antiseptic and antifungal properties. Due to its antifungal, antibacterial, antiviral, and antiseptic properties, cinnamon is extremely powerful and effective on external infections, says the company. Take photos of your clients’ progress and get your next bottle of Herbal Synergy free. For more information e-mail hs@backscratchers.com or go to www.nailsmag.com/fifi/14451.

Remove Manicure Dust While You File

The Medicool ManiVac is a compact, modular vacuum system designed to remove potentially harmful manicure dust while you file. Its patented muffler system provides “whisper quiet” suction with minimal noise. The unit fits most standard and custom-made manicure stations and is easy to install. High suction captures 99% of dust particles over the extraction area, according to the manufacturer. Other features include: > Double-layer disposable filter bag that is easily replaced > Optional fume filter for odor reduction > Compact design that fits any workspace > One-year warranty For more information, go to www.nailsmag.com/fifi/14452.

Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

CLEAN AIR MADE SIMPLE

www.nailsmag.com/fifi/14212

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the

Salon Inspector

says...

During the past few months your station has probably already made your clients smile. Your clients may not mention it, but they certainly register the changes. Some of them might even feel uncomfortable saying something to you, but they do talk with their friends. Butler Use the changes to market yourself: Engage your customers into conversation with you and explain what makes you different from your competition. Talk about all these positive changes and how you are constantly improving your skills and practices in order to provide them with the first-class service they deserve. Tip #4: Your Hands — Germ Central Though required by your state board, most nail techs do not wash their hands before starting a service. It is really important that you wash your hands and that clients wash their hands. How many things do you touch during a normal workday? The amount of germs transferred this way is unimaginable. And now just think about how often your clients wash their hands … It is inconvenience that makes us cut corners here. Often we are so busy and see one client after the other. It seems there is not enough time to get up and go to the bathroom to wash our hands. Well, you have to make the time. I recommend having a bottle of liquid, alcohol-free hand sanitizer at the station. Wash your hands before you start each service and use sanitizer every time your service is interrupted (i.e., for a phone call). This is the fourth in a series of tips from Monika Herzog Butler, the founder of Salon Inspector (www.saloninspector.com).

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Search “Inspector Monika” at www.nailsmag.com to see Herzog Butler’s previous tips.

Nail Manufacturers Council Site Expands Content

The new web page for the Professional Beauty Association’s Nail Manufacturers Council (NMC) contains even more educational reference materials designed for beauty professionals and consumers. The materials, found at www.probeauty. org/nmc, are all complimentary and cover such topics as “Facts About Salon Nail Polish Products,” “What to Look Out for in a Nail Salon,” “Guidelines for Cleaning and Disinfecting Manicuring and Enhancement Equipment,” and “Guidelines for Controlling and Minimizing Skin Exposure to Nail Products.” Along with these and other materials, the NMC provides information and clarification on major media reports relating to nail products and procedures. It has expanded the many languages of its reports, guidelines, and reference materials. Currently, most reports are in English, Spanish, Korean, and Vietnamese. www.nailsmag.com/fifi/14128 APRIL 2012

NAILS MAGAZINE

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HEALTH} under the microscope

Koilonychia Also known as spoon nails, koilonychia is an abnormality of the nail that causes it to be flat or concave and the outer edges of the nail to flare out.

Koilonychia, or spoon nails, is a condition where the nail bed is flat or concave and dips or waves are visible on the surface of the nail. The dips and waves are actually in the nail bed — but since the natural nail is attached to the bed, the abnormality affects the nails. In mild cases of koilonychia, nails appear to have a wavy texture. In more severe cases, the nails have a spoon-like indentation in the middle, and the center of the indentation will be deep enough to hold a few drops of water. Often the nail is split vertically down the center. At times, the sides of the nails flare out, the skin under the nail can become very dry, cracked, or split, and the hyponychium can thicken.

What is it?

The causes of spoon nails vary. The condition can be hereditary. When this is the case, multiple nails will be affected with some sort of concave dip. The indent will grow out, but the new nail will have the same indentations. Sometimes spoon nails are due to a client continually picking, biting, or rubbing her nails. When that is the case, only the nails the client has damaged will show signs of koilonychia. Severe trauma to the matrix of the nail can also cause koilonychia. In this case, only one nail will be damaged, and the client will be able to remember an isolated incident when it happened. Anemia can also cause spoon nails. Rarely, koilonychia is the result of a systemic problem, such as lung or heart problems or even cancer.

How do you get it?

Doctors will evaluate the nail and get a patient’s history to determine the cause of the disorder. The doctor may opt for no treatment, knowing the deformed nail will grow out; she may recommend an iron supplement, or she may order more tests to determine if there is a deeper cause. Treatment can also include an emollient that softens the nail and the surrounding skin to prevent splitting and cracking.

How is it treated?

Once a doctor has determined there is no risk involved in enhancements, techs can apply an overlay to even out and correct the concave nail. Be sure to prep the area that is indented carefully — it’s easy to miss a spot on an uneven nail. During the application step, press firmly on the concave area, filling in the small dips completely.

What can a tech do?

Be aware that when koilonychia is in the advanced stages, it is possible for bacteria to get lodged in the split nail or in the open, cracked skin. Sometimes trapped bacteria or fungus will turn the area yellow or green. Do not apply product over any compromised skin or over a spoon nail that is cracked in the middle, regardless of whether any discoloration is evident. Water can easily get trapped and bacteria can grow, even with careful preparation.

What else?

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For more information about koilonychia, log on to www.nailsmag.com/encyclopedia. APRIL 2012

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the New Upower-2G A winner every month. Register now at: http://www.kupainc.com Here is your chance to win the #1 choice of nail professionals–the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan. The Upower-2G’s advanced rechargeable lithium ion power supply provides hours of unrestricted use without sacrificing power. At the end of each month, we will choose a random winner from all who register. Enter only once to qualify. All non-winners will remain eligible for future drawings if any. No purchase necessary to win. To register, go to http://www.kupainc.com. Winners will be posted on facebook: http://www.facebook.com/kupainc.

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HEALTH}

A Feast for the Feet (or Hands)

Food staples in your kitchen can be blended to create scrubs or masks to personalize any mani or pedi. Healing properties in the food benefit the skin, and natureâ&#x20AC;&#x2122;s comforting aromas soothe the soul. BY MICHELLE PRATT

1 hour/$35 (pedi)

1 1/4 hours/$65

Perfectly Pumpkin

Chocolate Strawberry Mani or Pedi

1 hour/$35 (pedi)

Deb Blowars, Artistic Trends Salon, Sellersville, Pa.

Cheri Moore, SPA by Cheri, Powdersville, S.C.

1. Brew a bag each of pumpkin tea and cinnamon tea and toss into the foot bath. Soak feet about 10 minutes. 2. Remove feet from water. Buff and exfoliate feet and legs with pumpkin scrub. (Blowers puts the scrub in a metal bowl and heats it in the towel warmer before she applies it.) 3. Rinse off the scrub, dry the feet, and apply the mask with toes exposed. 4. Prep, shape, and shorten the nails. 5. Rinse off the mask. 6. Massage a pumpkin or vanilla-scented lotion into the skin. 7. Polish the nails.

1. Mix together powdered milk and cocoa powder and add to foot bath. 2. Remove and dry feet. Remove polish, treat cuticles, and file and shape nails. Buff feet. 3. Exfoliate the skin with strawberry scrub. 4. Dip feet into white chocolate paraffin dip or brush on chocolate mask. 5. Wrap feet in warm towels. 6. Wash feet and legs to cleanse the skin. 7. Massage with your favorite lotion. 8. Cleanse and polish the nails.

PUMPKIN SCRUB 1/8 C. white sugar 1/8 C. brown sugar 2 Tbsp. pumpkin pie filling 1 tsp. cinnamon Mix white sugar and brown sugar together. Mix in pureed pumpkin and cinnamon.

STRAWBERRY SCRUB 2 Tbsp. crushed strawberries 2 Tbsp. grapeseed oil 1/4-1/3 C. sea salt or sugar Mix all ingredients together. WHITE CHOCOLATE PARAFFIN DIP Melt white chocolate wafers into paraffin wax. (Wafers can be purchased at Michaelâ&#x20AC;&#x2122;s or Hobby Lobby.)

PUMPKIN MASK 1/4 C. yogurt 1-2 Tbsp. pumpkin pie filling 1/4 tsp. cinnamon Combine all ingredients.

CHOCOLATE MASK Oatmeal powder (made by placing 1 C. of whole, unflavored oats into a food processor or coffee grinder) 2 tsp. cocoa powder 1 tsp. honey 1-2 Tbsp. grapeseed oil Mix all ingredients together. >>>

Find more sevices and recipes online at www.nailsmag.com/foodtheme.

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The Transition Begins... New Packaging Coming Soon!

2012

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1 hour/$52

Gingerbread Manicure/Pedicure

Sangria Sunset Pedicure

Susan Harrison

Cindy Huynh

Soak Nail Spa, Columbia, S.C.

Isle PediSpa, Houston, Texas

1. Soak feet in warm foot bath. 2. Remove feet, dry, and buff. Shape and shorten the nails. 3. Exfoliate skin with gingerbread scrub. 4. Rinse feet and legs. 5. Massage the legs and feet with vanilla or gingerbread-scented lotion. 6. Paint on Belle Luccé Honey Drizzle Mask. 7. Wrap feet in warm towels and allow to rest 5-10 min. (Leave client to relax and take the time to clean off the pedicure cart and take used implements to the back room.) 8. Rinse feet to remove mask. 9. Dry and apply polish.

GINGERBREAD-INSPIRED SCRUB 3 C. white sugar 1 C. brown sugar 2 C. sunflower oil (organic if possible) 1 C. olive oil (organic if possible) 1/4 C. cocoa powder 1/2 tsp. cinnamon 1/2 tsp. nutmeg Combine all ingredients in a clean bowl and mix well. Harrison chooses to use Belle Luccé products because she trusts the quality of its products and supports its business philosophy. However, Lela Rain Barker, founder of Belle Luccé, shares this recipe so techs can create a homemade scrub.

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1 hour/$68

APRIL 2012

1. Provide clients with a heated herbal neck wrap and a glass of wine or sangria as they soak their feet in a foot bath that includes two glasses of red wine and fresh grapes, which clients stomp to release the grape’s antioxidant properties. 2. Remove, dry, and buff the feet. Shape and shorten the nails. 3. Apply cabernet rub to exfoliate the skin. 4. Remove with a grape rub. (Place quartered, fresh grapes in a cheese cloth and squeeze grape juice over legs to remove scrub.) 5. Paint grapeseed oil on the bottom of the feet and place feet in a paraffin bag. Let rest 5-10 minutes. 6. Remove mask and apply your favorite lotion. 7. Cleanse the nail plate and polish. CABERNET RUB Isle PediSpa mixes a proprietary scrub in front of the client using the following ingredients: Sea salt Grapeseed oil Olive oil Cabernet fragrance Fresh grapes

1 1/4 hours/$35

Peppermint Patty Pedi Meggan Anderson, Nail’d by Meggan, Burley, Idaho 1. Add peppermint-scented Pedi-Redi to pedicure bath and soak for about 10 minutes. 2. Dry feet. Shape and prep the nails. 3. Apply CND Marine Mask. 4. Remove mask and apply peppermint scrub (about 1 Tbsp. per leg). 5. Buff feet. 6. Empty water and refill tub. Fully cleanse product off the skin. 7. Remove feet, pat dry, and massage legs and feet with your favorite lotion. 8. Polish the nails. PEPPERMINT SCRUB Combine 1/2 C. brown sugar with olive oil to desired consistency. Add 1/4 tsp. vanilla extract. Add a couple drops of peppermint oil.

SUGAR OR SALT?

Choosing to use a base of sugar or salt for a homemade scrub is purely a matter of preference. “While salts are rich in minerals, salt-based exfoliants can sting and irritate freshly shaved skin. For that reason, I typically prefer sugar scrubs for pedicure treatments, since it eliminates that worry for clients,” explains Lela Rain Barker, founder of Belle Luccé products.

www.nailsmag.com/fifi/14302

HEALTH} secret ingredient

glitter

A Little History: According to popular lore, glitter as we know it today owes its existence to Henry Ruschmann, a machinist in Bernardsville, N.J., who in 1934 invented an efficient way to grind up plastics into abundant amounts of glitter. He started a company in the same year called Meadowbrook Inventions, which is still in business today as one of the world leaders in glitter production.

How It’s Made: Sheets of plastic film of varying colors and thickness are fed into machines with whirling cutting blades that can be calibrated down to the micron. A client will request a certain size cut and a certain shape (most often hexagonal) and the glitter manufacturer will collect the chopped glitter and deliver it to the client for packaging.

.com

Why the Shine: The tiny flecks have the uncanny ability to reflect light as it shines off the many surfaces of each finely cut speck. Often during manufacturing, a sample will be taken and placed under the microscope to ensure the consistency of the cut and the accuracy of the shape for maximum light reflection. The rolls are typically plastics from the polyester family, and include polyethylene terephthalate, polymethyl methacrylate, and polyethylene naphtalate, to name a few.

Check out the “glitter” entry on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for more articles on everything you’d want to know about glitter.

108 |

Glitter is tiny flecks of colored and reflective plastic used in the nail industry for its lustrous and luminescent effect on nails. It varies in shape, color, and size and is applied to nails using glue and top coat or embedded in gels and acrylics.

NAILS MAGAZINE

APRIL 2012

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Recognized worldwide for quality, performance, innovation and service. For more detailed information and a distributor near you please visit tweezermanprofessional.com or call 1-800-645-3340 www.nailsmag.com/fifi/14258

MALES Who Do Nails With a growing number of men opting to pay bills and forge careers from behind a nail table, NAILS takes a look at some male techs to find out what they think of their chosen profession and how they’re making it in a female-dominated industry. BY TIM CROWLEY

It sometimes pays to stand out. The diaspora of male nail technicians is larger than one would likely think, with personalities and

experiences varying far wider than the scope any article can feasibly cover. But in every case, the simple fact of being a man immediately sets them apart from the norm in the nail industry. Men are a small subset of nail technicians, overall

TECH

VU NGUYEN,, Oceanside, Calif.

barely topping 3% of the entire industry. In the Vietnamese market, it’s higher — 27.2% of nail techs are men. While a male nail tech remains an oddity in the salon, the opportunities for guys to create a career and livelihood in the salon are many. Motivated and clever male techs contribute every day to this industry in ways that might surprise you.

• Years doing nails: 10 • Specialty: nail art

Nguyen started out as a tattoo artist with his talent transferring seamlessly to nails as shown in his detailed and ever-inspiring nail art. Together with his brother Robert, Vu racked up a number of competition wins during the ’05 and ’06 circuits and now is an OPI educator. The brothers have a nail art step-by-step book and Vu has done serveral covers for NAILS and VietSALON. “My mom got me into doing nails in 2002,” says Nguyen. With a natural talent in drawing, he was an accomplished Vu Nguyen (right) stands tattoo artist when his mother asked him to attend beauty school with with his brother Robert in her. “She was saying that a lot of Vietnamese people do nails and that it front of Windsor Castle in looked pretty easy so I should try it out.” Berkshire, England. They were both in town Nguyen accompanied his mother to every class, bonding with the one for the Nailympics. other guy enrolled, and made it to graduation. [right] A sample of Quickly stunted by the conservative salon clientele in his first salon, Nguyen’s exquisite work, Nguyen transferred to Platinum Nails in Oceanside, Calif., and came unand his October 2010 der the tutelage of Sang Chau. “He was the one who got me started trying NAILS cover, where he did to do quality nails and bringing out the artistic side,” says Nguyen. tattoo-inspired nail art. Nguyen built a clientele quickly and easily and entered the ISSE Long Beach nail competition in 2005. After placing second, the industry took notice of his exceptional skill and commissioned him with magazine cover and promotional work. He moved to another salon and became an educator for OPI specializing in the Vietnamese market. He now takes clients on personal appointment basis only, and also works special party events where nail art booths are featured. >>>

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www.nailsmag.com/fifi/xxxxx www.nailsmag.com/fifi/14267

TECH

THOMAS HUYNH, Regal Nails, Fargo, N.D.

• Years doing nails: 13 • Specialty: gel polish

Born and raised on a cattle farm in Charlotte, Ark., Huynh first started doing nails to help pay his bills while he attended Moorehead State University in Minnesota. His father had been a nail tech for some time back home in Arkansas, which is why Huynh first reasoned he could make some money in the trade. He figured after his graduation his nail career would likely end. But the money was so nice he kept at it, and he now owns five salons in Fargo, N.D. He still regularly services clients and is an avid educator for Young Nails. Huynh poses with the catch of his life on the banks of The man who invented the glitter press technique is also an avid outdoorsthe Red River near Fargo, N.D. man. When he’s not doing nails and running his salons he’s taking hunting and [right] Huynh surrounded by fishing trips back in his native Arkansas. His old friends have long since achis salon staff and an example cepted his profession. He does well for himself and his employees. And he has of the glitter press technique. also become quite adept at nail art. For a demo of the technique, “It was a mistake, for real,” says Huynh of his discovery of the glitter press go to www.nailsmag.com/ technique. He was doing a gel set on a client using Young Nails’ ManiQ color demo/glitterpress. soak-off gels. The client had requested glitter, but Huynh was in a zone and forgot to apply the glitter before giving the client her final cure. The client removed her hand, with Huynh staring blankly at the glitter-less tacky layer. He apologized profusely and said he would apply glitter to her next time, but that because he had already cured there’d be no way to put glitter on — and then it hit him. “What if I just push the glitter into the tacky layer?” He applied the glitter to the tacky layer lightly with a brush, and then smashed it flat with his finger. A final top coat and cure, and the holographic glitter press effect was born. “I thought for sure it would chip, so I offered the client a free fix and said for her to come in as soon as needed. But I didn’t hear from her for three weeks, and she said it was perfect. We tried it on the girls at work, and then started offering it to clients and it’s been a huge success ever since.”

TECH

CHRIS MANS, Jeweled Nails, Irvine, Calif.

• Years doing nails: 4 • Specialty: Bio Sculpture gels

Mans started his career four years ago when he became part of the marketing team for Bio Sculpture Gel USA. He was still a college student at the time with a passion for graphic design. But after working with gels during the boot camp that’s required for all Bio Sculpture employees, Mans’ creativity piqued and he dove headfirst into nails. He quickly earned his license and now works trade shows at the Bio Sculpture booth and is helping to further develop the company’s education program. Chris Mans at “Go big or go home” is a mantra Mans has been repeating since way Edward James Salon before his nail career ever started, and now as his momentum gains he’s where he rents a booth determined to get the most out of everything the nail industry has to offer. He has under his business name become an integral member to Bio Sculpture’s education program, having recently developed the Jeweled Nails. [right] One of the more elaborate Bio Sculpture USA nail art course and taught the entire group of Bio Sculpture USA educators at the annual seminar. 3-D pieces Mans created And by the time this article is printed, he will have just returned from a whirlwind schedule that using gel, rhinestones, started in Seoul, Korea to compete in the Global Nail Cup — an international competition that atand charms. tracts thousands of competitors each year — and then flying straight to Japan to give a nail art seminar at the Empire NY Nail Academy of Tokyo. He plans to travel to several trade shows in 2012 to give demos, compete, and educate. “I have several photo shoots booked this summer and will turn my attention to the entertainment industry to continue growing and challenging myself. I am launching my website, www.jewelednails.net, which will not only provide basic information and details for making appointments, but also become a go-to informative site with everything from art galleries, client FYIs, professional troubleshooting, nail industry updates, nail fashion, and of course a blog!” >>>

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Elegance with practical functionality

Katai®II

Pedispa with HT-044PS

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www.buynailsdirect.com For more promotion, products, colors and massage chair options, please call or visit www.buynailsdirect.com * Spring Special and Promotion valid from 3/1/2012 to 4/30/2012. Free 100pcs SaniSmart® Liners will only be available with a purchase of Katai®II or any Alfalfa pedispa with any Human Touch® massage chair model HT-135PS1, HT-044 and HT-045 for this promotion. No substitution allowed. Not valid with any other offer or previous purchase. Valid while supplies last during promotion period. Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. © 2012. All rights reserved. HT, Human Touch and Logo are trademarks of Human Touch, LLC. All other brand and/or product names and logos appearing in this ad are trademarks or registered trademarks of their respective owner(s). All rights reserved. Shipping is only included for customers in the contiguous United States. Customers in Alaska, Hawaii, and in Puerto Rico and other U.S. territories other than District of Columbia; and international customers are responsible for all shipping charges, duties, and/or fees. Due to inconsistencies in the scanning/printing process, all printed colors shown may vary slightly from the actual color of the items.

www.nailsmag.com/fifi/14189

TECH

TAI NGUYEN, Q NGUYEN, RICK HOANG, Tempe, Ariz.

• Years doing nails: 10 each • Specialty: nail art

Nails By Males takes the male tech meme directly to its customers. Situated on the campus of Arizona State University, Nails By Males is co-owned by three male techs who have a combined 30+ years of nail experience. They decided to open a salon targeting the female student population with fun, colorful nail art, and it has become the place to get your nails done. Tai Nguyen, Q Nguyen, and Rick Hoang are in their late 20s / early 30s, and are having a great time. “We’re right on campus, so we focus on Rock Star Gels and glitter — those are very popular here,” says Tai. In the last six months, Nails By Males has become a smash hit with Arizona State University coeds. Its mission statement is clear: at Nails By Males the technicians are licensed professionals who care about the quality of their work, and their attention and enthusiasm are part of the overall Nails By Males experience. Rick Hoang, Tai Nguyen, and The kids can’t get enough of it. Q Nguyen, are co-owners of “It’s going great,” says Tai. He owns Nails By Males (in Nails By Males inside Pink’s Pink’s Salon on the ASU campus) with his brother Q, Salon. [right] The salon is decorated in vibrant colors and friend Rick Hoang. When Tai first moved to Arizona, from floor to ceiling, with nail he didn’t know anyone, but he was a licensed nail tech. art being the specialty. And the first friend he met was Rick, another licensed nail tech, and they decided to open a salon. The concept of a guy doing nails, the rarity of it, is attention-getting and thus most male technicians with skills can secure a proper clientele in a reasonably short amount of time. With Nails By Males, they come right out with it, and the result has been a great success with the guys offering the gamut of fun, glittery nail shades that express the school spirit and youth of its wearers.

TECH

DAVID FOWLER,, Signature Nails, Düsseldorf, Germany

• Years doing nails: 11 • Specialty: acrylic pink-and-whites

Fowler came up behind industry trailblazers like Tom Bachik, Tom Holcomb, Trang Nguyen, and Sam Sweet, and like them he made a name for himself in the competition arena and developed a great reputation through his education work at CND. He currently lives in Germany, where he runs Signature Nail International, an education academy and consulting service. “At the beginning of my career UV gel was virtually an unknown in the U.S. market,” says Fowler. You wouldn’t know it by looking at him, but he can do one mean acrylic pink-and-white. Starting his career in Salt Lake City just to make some extra income, Fowler mastered the acrylic pink-and-white look among a clientele of traditional taste and style. His precision sets gained the interest of CND (Creative Nail Design back then), and he worked events like the Sundance Film Festival and national beauty shows. “In working with a manufacturer, I recognized the potential opportunities and took David Fowler taking 3rd in the U.S. Invitation advantage of them,” says Fowler. Acrylic competition at In the studio and on the U.S. show circuits, pink-and-whites and regular nail polish the 2010 IBS Las Vegas was the norm. Upon moving to Europe, Fowler developed his reputation through show. [right] An example nail art in more extreme variations that appealed to the European market. of Fowler’s competition “I have been receiving more and more recognition for my nail art and decided to nails and his promo and return to my passion — pink-and-whites. But now I have the added value of the nail marketing work. bed elongation through a camouflage powder. Although UV gel has become stronger worldwide, my love for liquid and powder remains.”

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MORE MEHAZ! MORE CHOICES!

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When you choose a Mehaz implement, you can feel the difference. Ask your local distributor or call (888) 225-6342 for a distributor near you.

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www.mehaz.com T H E C H O I C E I S I N YO U R H A N D S www.nailsmag.com/fifi/14270

Suggested Salon Price:

$42.89 ea

Also available in 1/8 and 1/2 Jaw Stainless

17 1

2025

18 MARKET

2 14

WAYS TO ON A BUDGET

6 3 116 |

NAILS MAGAZINE

APRIL 2012

With some creativity and a healthy dose of legwork, itâ&#x20AC;&#x2122;s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you. BY MICHELLE PRATT >>>

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Faster. Clean Touch system disassembles and reassembles quickly and easily, saving so much time that some salons are able to add several extra appointments each day. Easier. Clean Touch was created with the help of nail technicians. It’s no wonder 83% of nail techs prefer the Clean Touch system to other pipe-free systems. Better. Most clients prefer the invigorating under-foot water massage of Clean Touch.

Call today for more information or to find a dealer near you.

800.626.6912 www.europeantouch.com www.nailsmag.com/fifi/14193

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20 3

5 12 11 8 MARKET ONLINE

one

Get a website. I’m not computer-savvy, so I found a service online (www.livebusinessmarketing. com) where I tell them my vision and they create it for me. It costs $40/month. I get enough referrals from my site to more than cover the cost of it. It’s a fabulous tool, and it’s been amazingly beneficial to my business. When people land on my site, I have their undivided attention to tell them why they should choose me over other salons.

five Announce last-minute specials on Facebook

to fill holes in the book. Our new tech had openings on Thursday and Friday from 12-5, so we put out an announcement on Facebook that we were looking for clients to come in so she could hone her skills; we got 43 responses.

RHONDA KIBUK, The Purple Pinkie, Ford City, Pa.

six

Set up e-mail marketing with a company like iContact. I ask clients for their e-mail addresses so I can send them announcements and coupons. In the e-mail, I’ll talk up the service and build excitement by showing which celebrities get their nails done the same way. I get new customers when clients forward the specials to their friends.

Run ads on Facebook. Control what you spend with Facebook’s pay-per-click. We set our ad to target females in a certain age group and within specific zip codes. The ad has a catchy photo, the ad copy, and our phone number, so people know we are local. It also allows potential clients to write our number down instead of clicking on the ad. Almost every woman in our client base is on Facebook and social media travels fast and far.

LABRINA WHITE, Luxure Nail Spa, Chicago

ANGIE NGUYEN, Studio7 Nails & Spa , Olympia, Wash.

KAYCEE WEIZEL, Nails by Kaycee, Modesto, Calif.

two

three

Use Living Social. It doesn’t cost anything up front, and it’s a great way to get new clients. Basically, you discount your services by 50%, so $50 in services costs the customer $25, and then Living Social will take 35% of what the buyer pays. We had great success with it. If you’re concerned about giving too much away, you can cap the number of “deals” Living Social can sell.

seven

Think of social media, online reviews, and local press as a spider web. Connect all of them to make the most impact: > Sign up to Foursquare so clients can “check in” when they come to your salon and post opinions about your goods and services. Their friends see the comments and are more likely to choose your business based on their friends’ comments. > Ask clients to write reviews through Google and Yelp. Google analytics compiles your “virtual footprint” to determine your position in search results. You increase your position through the number of reviews you have, along with hits to your website and the amount people are talking about you online. > Get on the “best of” lists in your local paper. It’s great local promotion and has an added benefit: Voting is done online, so your name gets picked up by web crawlers. > Master the press release. For the same reasons as the “best of” lists, a press release gets you local exposure with online benefits. >>>

2 20 10 LENZI BROCK-MOORE, Spoiled Spa and Salon, Vancouver, Wash.

four

Make a business page on Facebook, load pictures of your work every day, and tag the client and the tech in the picture so it shows up on their walls for all friends to see. We live in a small town, so through the network of Facebook, people see their friends’ nails and that draws them to our salon to get the nails they’ve seen online. We get a lot of new high school students and local businesswomen this way.

KIM HANZLIK, Nails, Hands, Feet and Toes, Winnemucca, Nev.

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NICK BROWN, Velvet Nail Lounge, Troy, Mich.

APRIL 2012

www.nailsmag.com/fifi/14134

REACH OUT INTO THE COMMUNITY

eight

Everybody thinks in terms of how to get their name out there in a big way, but I have found I get the best results when I just pay attention and take opportunities to promote myself. It takes a little courage, but you get a lot of business once you become comfortable talking yourself up and handing out your card, especially with people you see on a regular basis. Always be “open for business.”

2 14 nine

Develop relationships with people who work in high-profile positions (real estate agents, bank tellers, jewelry store, Chamber of Commerce) so they have a salon to recommend when their clients and customers ask.

TOMILYNN RANDO, New Beginnings Salon, Owego, N.Y.

ten Offer a discount to people in your immediate

social circles. For example, I offer a $10 discount to women in my church, which makes me their go-to nail tech when it comes to weddings. LORI PENDERGRAFT, Nails by Lori, Spokane, Wash.

16 eleven

Market with neighboring businesses (including micro-businesses within your own salon). A gym, for example, has the perfect clientele to target. Offer a discounted or free service with the purchase of a membership. If you work in a full-service salon, do your coworkers nails and put up a sign on their stations offering a discount for services to first-time clients.

I create a photo album with 20-25 pictures of my work (usually something that shows off my nail art), plus my business card and a price list. I take the book to salons where I know the stylist and where I know they don’t have a nail tech, and I leave the book in the salon for about two weeks. I always pick up appointments when I do this.

6 3 19

CRYSTAL L. JONES, The Salon: Hair, Nails and Fitness Studio, Danville, Ky.

NAILS MAGAZINE

APRIL 2012

We participated in the town’s “Main Street Trick or Treating” event. It was so much fun; plus, it raised our salon’s exposure.

DARLENE DONOVAN, Salon Bellamy, Derry, N.H.

fourteen We reserve a table at local events

such as fall/spring festivals at the community centers. Our booth at the local elementary school’s fall carnival cost $25 and all we had to do was decorate. We offered mini-manicures and nail art for Halloween and pink for Breast Cancer Awareness Month. This was a great way to meet people, strike up a conversation, and earn new clients. Also, advertising in the school papers is usually very inexpensive, and parents tend to pay attention to what their kids bring home. TAMMY ROSENBERG, Luxe Salon and Spa, Chandler, Ariz.

fifteen

For the opening of certain popular movies, such as “Sex and the City,” or other special events, we partner with a client who owns a restaurant and wine bar and offer mini manicures and other services to guests. We promot the event thorough the client lists of both businesses, in-salon fliers, and word of mouth. We charge $5 to shape, buff and polish; plus, we make tips. Make sure you have your business cards on hand!

5 12

ROBIN STOPPER, Nails by Robin, Tavares, Fla.

twelve

thirteen Take part in community activities.

ALECIA SPINA, Volpe Nails and Hair, Johnson City, N.Y.

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DARLENE ARIAS, Luxe Salon and Spa, Chandler, Ariz.

sixteen I’ve found that giving — of your time,

your skills, and your experience — does two things. First, it feels good to help people and second, you get your name out there by doing it. We host a lot of events at our salon that help raise money and awareness for things that are important to us: local fundraisers, breast cancer awareness, community events, etc. We do it because we love to help people out, but what we didn’t expect is the response we got back. When people hear about what we’re doing, they want to support our business. We have found that in doing what we love to do, we build a bond with our community and loyalty among our customers. >>>

KIM BAKER, Bijou Salon, Skaneateles, N.Y.

www.nailsmag.com/fifi/14140

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TAP IN-HOUSE RESOURCES

20 3

FOCUS ON APPEARANCE

5 12 11 8 seventeen

I give my clients $5 off a service for every new customer they send me. If that person becomes a monthly regular and stays for a year, she becomes a VIP client and earns 10% off every service as long as she remains a regular customer. I give the client who referred her a $50 bonus to spend as she wants. This encourages my clients to refer friends and to be selective in who they refer.

twenty

Do your own nails! When people ask me where I get my nails done, I get to tell them. Nail art is a good conversation starter. TRISH MULLINS, Nail & Body Works, Clay City, Ky.

We have aprons that are crazy cute, and we wear them even when we leave the salon to run to the store or out to grab lunch during a break. They draw a lot of attention; people see the name of the salon on them and it gives us a chance to talk about our services. MICHELLE VANDERBURG, Polished Nail Spa, Scottsdale, Ariz.

AMANDA L. SCHISON, Outerimages Studio and Academy,

Brampton, Ontario, Canada

PRINT IT UP

eighteen

Hold a monthly raffle at your salon for one free service of whatever is the latest, hottest service in demand. Sell tickets every day; for example, $1 per ticket or $5 for seven tickets. Each month you give someone a free service that could pay for itself in the money you raise in the raffle. Ultimately, people will get wind that you are raffling off a free service and many current and perspective clients will participate. Some may even buy tickets as a gift!

twenty-two We put a sandwich board in front of our

salon and it works great to draw attention and bring in customers. It’s a chalkboard, so we can easily change the specials every couple of days to keep people interested.

2 20 10 PRINCESS GARD, Kuts n Kurls, Shaker Heights, Ohio

nineteen

twenty-one

We reward clients in three ways. We hand “15% off” coupons out at many different events, even including them in the check folder at the sushi restaurant a few doors down from us. When people get their bill, they see our coupon and realize how close we are to a place they already frequent. Second, we use loyalty cards. After five visits to the same tech, the client receives $10 off the next service. Third, we use a client-referral program. Clients receive $5 in Luxe Buxe (salon credit to put toward any service) for each new customer they refer.

Amanda Millanes, Luxe Salon and Spa, Chandler, Ariz.

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NAILS MA MAGAZINE M AG GA AZ ZIN IN

Susan Harrison, Soak Nail Spa, Columbia, S.C.

twenty-three

Vistaprint offers an inexpensive, do-it-yourself way to create print marketing pieces that are consistent and professional. I used them to develop my entire print presence: business cards, rack cards, lawn signs, and window decals. I spent almost nothing. Plus, I’ve received a few hundred dollars in Google offerings on top of it.

ANNA LOVE, Exalted Nail and Body, Parksville, British Columbia, Canada

twenty-four

Rotate pictures of your clients’ nails on your business cards. Clients love to see their hands and nails on the cards, and they are sure to pass them out when they receive compliments on their nails.

TAMMY WARNER, Nails Unlimited at Beau Cheveux, Niagara Falls, N.Y.

twenty-five

Print off fliers or postcards and deliver them door-to-door. It takes about an hour to deliver to 100 homes. My return is usually five calls from the 100 homes. I highly suggest targeting an area where you want to get your name out; it’s a low cost with a high return.

CAROLYN MCNAIRN, Mobile Beauty, Ottawa, Ontario, Canada

APRIL 2012

www.nailsmag.com/fifi/14221

Anatomy of a In Studio City, Calif., ROB|B Salon has earned the distinction of being the first-ever nail salon to be certified as environmentally and energy-efficient by the U.S. Green Building Council. With the leadership of architect Richard Best, the salon earned a Silver certification by prestigious LEED standards. Here’s how it earned its distinction, including ideas you can implement in your own salon. BY SREE ROY

LEDs for Lighting

LEDs (light emitting diodes) are what you’ll find here, mostly the 4-watt variety. (Check the light bulbs at your own salon and you’ll likely find yours are in the 60-watt range.) In addition to using less electricity, these lights are great for correct color rendition, which is ideal to show off your nail colors properly. (Some green salons opt for CFLs — those fluorescent bulbs with the spiral tops — and while those are energy-efficient, they don’t necessarily show correct color rendition, architect Best says.) The LEDs are the biggest cost-saver operationally for ROB|B and one of the easiest changes to implement in your own salon, Best says. Simply go to a home improvement store and replace the lights, taking an inventory of your sockets first to figure out which ones can easily be swapped for LEDs.

Low-Flow Fixtures

As mandated by building codes (which may affect your salon in its location as well), ROB|B features lowflow toilets and faucets, which saves water.

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PHOTOGRAPHY BY KIMBERLY PHAM

Efficient HVAC

(Heating Ventilation and Air Conditioning) Selecting an HVAC system with a high SEER (Seasonal Energy Efficient Ratio) is a great step to being more green. In addition, at ROB|B, each nail station and treatment room has its own exhaust (hidden in the wall by each desk). Via a charcoal filter, the salon air is filtered, then exhausted up through the walls and through the roof to the outside, increasing the amount of natural air flow into the salon.

Green Cleaning Products

Green cleaning products are used for cleaning the facility, such as for the bathrooms, walls, countertops, and furniture. (Editor’s Note: The pedicure spa and implement cleaning and disinfecting products were not affected by this. To our knowledge, there aren’t “green” alternatives to these products that meet state board regulations.) This initiative was inspired by the campus-wide green cleaning program at Harvard University.

Alternative Company Textiles Program

Many salons use polyester, nylon, and other synthetic materials for uniforms, Best says, but ROB|B elected to go with bamboo fabrics for environmental reasons. Whereas pure bamboo fabrics are hard to find currently (the salon actually uses bamboo-blend fabrics), the intent is for the salon to phase into 100% bamboo, as the textiles industry develops this product. Best says of bamboo, “It’s softer than cotton and it wicks away moisture from the body. We used it for uniforms, towels, bedding, and robes.” This phase-in process, invented by Best, is now being considered for inclusion into LEED certification (which would mean the USGBC agrees it’s effective and useful for other projects, so much so that it would give other businesses points toward LEED to implement it). >>>

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Indigenous Plants Only

In addition to bringing a spa feel to ROB|B, the zen-like planting design on the roof was a strategic environmental decision. Using only drought-resistant plants native to Southern California, such as cactus and succulents, ROB|B doesn’t provide any extra water for the plants to thrive. (Surprisingly, grass and palm trees are not indigenous to Southern California. They were bought from elsewhere and require irrigation to live in the dry city.) Xeriscape (pronounced like it starts with a “z”) is the word that describes landscaping that doesn’t require irrigation.

After applying for LEED certification, the management at ROB|B changed hands. NAILS spoke with the new management team who assured NAILS that they plan to keep many, if not all, of the green innovations in place, including keeping the bike parking and continuing to use green cleaning products (some of which were left by the original management). The changes, manager Debbie Wang told us, involve things like changing the salon’s hours (it’s now closed on Sundays and open Mondays), updating the service menu (including adding the organic product line Easteem), and bringing in nail techs from Korea, the new management’s home country. “All of our manicurists have at least eight years of experience and are very professional,” Wang says, adding that silk wrapping (with silk imported from Korea) is now one of the salon’s specialties.

The U.S. Green Building Council’s (USGBC)’s Leadership in Energy and Environmental Design (more commonly known as LEED) green building certification system is the foremost program for the design, construction, and operation of green buildings. Developed by the Washington D.C.-based USGBC in 2000, LEED certification provides independent, third-party verification that a building meets strict green standards. LEED points are awarded on a 100-point scale, and credits are weighted to reflect their potential environmental impacts. Additionally, 10 bonus credits are available, four of which address regionally specific environmental issues. A project must satisfy all prerequisites and earn a minimum number of points to be certified. (For commercial interiors, Certified is 40+ points, Silver is 50+ points, Gold is 60+ points, and Platinum is 80+ points.) If you’re interested in building a LEED-certified nail salon, you’ll need to hire a LEED-accredited professional with solid experience for your project. Architect Richard Best, who led the team at ROB|B is now certified, but at the time of designing ROB|B he had not yet taken the certification exam, so ROB|B also worked with Venice, Calif.-based green building consultants Green Dinosaur. LEED is available both for new construction (what ROB|B was certified as) and for existing buildings (remodels). LEED certification involves a time and monetary commitment. If this isn’t realistic for your situation you can still practic the green strategies that LEED preaches, minus the official certification. (Visit www.nailsmag.com/health/conscioussalon for other ideas for how to green your salon.) For more information on getting certified as a green salon, visit www.usgbc.org.

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Bike Parking

Being in an urban location gives a salon an edge because of the relative ease of alternative forms of transportation, both for employees and for clients. (The LEED credit is based on the benefits to employees.) ROB|B is located right by a bus stop, making mass transit a viable option. Plus, bike parking was made available in the back of the salon, with shower facilities (part of the treatment rooms anyway) available inside.

Bamboo Furnishings

Bamboo is a rapidly renewable material, and it’s present in many places in ROB|B, including in the furnishings. It’s used for the stairs, cabinets, credenzas, and more. “It’s beautiful and you can stain it like wood,” Best says.

Skylights On the Lower Floor

To let in more natural light (thus reducing the burden on artificial light), ROB|B was built with plenty of windows and skylights. The neatest thing? Even though the salon is a two-story building, there are skylights on the lower floor. Architect Best incorporated light shafts from the roof, which go behind the walls of the second floor, then spill out through the ceiling of the first floor.

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{

}

ad index

Fifi #

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Advertiser

Page

Fifi #

Advertiser

14235

1st National Processing ..................................................................148

14198

Ikonna......................................................................................................61

14212

Aerovex Systems............................................................................. 100

14267

J & A USA .............................................................................................111

14305

Akzentz Nail Products ......................................................................98

14109

Jessica Cosmetics .......................................................................28-29

14189

Alfalfa Nail Supply............................................................................. 113

14225

Kami Nail Art .....................................................................................148

14261

AllureNailSupply.com .....................................................................154

14191

Konad ...................................................................................................156

14185

Antoine de Paris ................................................................................ 131

14107

Kupa Inc...............................................................................................103

14296

Artistic Nail Design ....................................................................26-27

14140

LeChat ................................................................................................... 121

14147

Atwood Industries ...........................................................................148

14183

Lexor Intl..............................................................................................159

14309

Bags Rep ..............................................................................................148

14257

Light Concept Nails ............................................................................41

14160

Beauty Tech ........................................................................................148

14211

Light Elegance .....................................................................................89

14187

Bio Sculpture Gel ..............................................................................105

14304

Luraco Technologies Inc.................................................................. 40

14128

Blaine Labs Inc....................................................................................101

14270

Mehaz Professional .................................................................115, 139

14119

China Glaze .................................................................................. 35, 45

14243

Minx........................................................................................................47

14302

Nail Labo .............................................................................................107

14308

Nail Superstore, The ........................................................................158

14279

Nail Tech Supply ...............................................................................145

14106

Nailite ............................................................................................53, 157

14249

No Lift Nails........................................................................46, 60, 144

14135

NSI - Nails Systems International.......................................... 22-23

14255

Nubar Cosmetics ...............................................................................93

CND ....................................................................4-5, 16-17, 24-25, C3 14102

Cuccio ....................................................................................................73

14231

Dashing Diva................................................................................. 37, 57

14150

Deco Polish Racks ............................................................................148

14252

Dixon Enterprises .............................................................................139

14266

Dollar Nail Art ...................................................................................148

14262

Dr. Gâ&#x20AC;&#x2122;s .....................................................................................................52

14276

Duri Treatments ................................................................................. 80

14197

Duri Cosmetics ....................................................................................81

14131

Entity Beauty Inc.........................................................................48, 49 Essie Cosmetics .................................................................... 8-9, 10-11

Page

OPI Products .............................2-3, 18-19, 31, 58, 65, 68, 84, C4 14101

Orly International ........................................................................... C2-1

14168

Orly International ...............................................................................33

14268

Premier Nail Source ................................................150-151, 152-153 Premiere Orlando .............................................................................147

14193

European Touch ................................................................................. 117

14110

EZ Flow ..................................................................................................55

14240

Famous Names ..................................................................................75

14210

Flowery Beauty Products ........................................................ 77, 139

14259

Footsie Bath........................................................................................143

14196

Graham Beauty ...................................................................................86

14186

Gulfstream Plastics............................................................................95

14221

Super Relax......................................................................................... 123

14285

Hand & Nail Harmony .................... 6-7, 20-21, 39, 51, 70, 71, 72

14136

SuperNail................................................................................................91

14238

Hollywood Nail Supply ...................................................................160

14258

Tweezerman International ............................................................109

14122

ibd .............................................................................................94, 96, 97

14260

Young Nails ........................................................................ 12-13, 14-15

14134

Republic Nail ......................................................................119, 136-137

14287

Salon Iris ................................................................................................87

14104

Seche ......................................................................................................83

14145

Sheba Nail Products ........................................................................146

14248

StarPro ................................................................................................ 793

14166

Star Nail Products ............................................................................ 155

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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NAILS MAGAZINE

APRIL 2012

de Paris® Te #1 Choice for the Professional

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www.antoinedeparis.com “Like us” for discounts

1-800-222-3243 www.nailsmag.com/fifi/14185

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FANTASTIC

Foot Soaks

Make sure you offer the most complete and relaxing pedicure service on the block. From liquid pumps with anti-fungal properties to jasmine-tinged fizzy tablets that refresh and rehydrate feet, here’s the latest on the nail industry’s top pedicure soaks.

Though billed as a hand care product, ESSIE’S Hydro-Therapy Revitalizer from its Ejuvenate skin care line can easily double as an excellent foot soak. The gentle effervescent milk bath revitalizes and softens while soothing and detoxifying skin. The fruit-based malic acid helps reveal smooth, supple, and younger-looking skin. (888) 745-4030 x14461 www.nailsmag.com/fifi/14461

ENTITY’S Rainforest Soak cleanses the skin with ingredients known to remove toxins and impurities. Pump approximately one to three pumps of Rainforest Soak into a comfortably warm bath; and soak for about 10 minutes. Infused with rich coconut milk, this unique formula soothes and stimulates the skin. Bamboo extract energizes and invigorates while the essences of the tropical jaboncillo berry create a sumptuous lightly foaming, cleansing bath that smells as delicious as it feels. (888) 745-4030 x14463 www.nailsmag.com/fifi/14463

Part of the full Heavenly Soles pedicure system, BACKSCRATCHERS’ Foot Bath is a soothing and antibacterial liquid that rejuvenates tired feet in a warm, fragrant foot bath. Peppermint and tea tree oils help soften and stimulate the skin, while fungus and bacteria are eradicated. Personalize with Backscratchers’ Aromatic Spa Drops to create a fragrant, tranquil experience. (888) 745-4030 x14462 www.nailsmag.com/fifi/14462

JESSICA COSMETICS’ Zenspa System offers a range of aromatic foot soak baths to soothe and relax clients’ feet as they await their pedicures. The soaks create a light foaming bath that cleanses, deodorizes, and softens skin. Choose from Energizing Ginger, Calming Green Tea, and the new Revitalizing Citrus scents. (888) 745-4030 x14464 >>> www.nailsmag.com/fifi/14464

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PHOTOGRAPHY BY KELLY BRACKEN

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4 top selling OPI shades that show you care You Don’t Know Jacques!, Strawberry Margarita, Bubble Bath & Cajun Shrimp

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TO 27722 $5.00 or $10.00 donation to City of Hope. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 27722 to STOP. Text HELP to 27722 for HELP. Full Terms: mGive.org/T

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AN EVENING OF CELEBRATION HONORING GEORGE SCHAEFFER WITH THE SPIRIT OF LIFE AWARD ® Saturday, July 21, 2012 Mandalay Bay Resort & Casino in Las Vegas featuring Grammy winning music icons DONNA SUMMER, AL GREEN and more! For more information about the City of Hope George W. Schaeffer Endowment for Innovation in Diabetes Research and the Spirit of Life event at Cosmoprof Las Vegas, visit us at:

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CND’S Earth Mineral Bath and Marine Mineral Bath soften and hydrate feet while natural fragrances provide aromatherapeutic benefits. The Earth Mineral Bath is a turquoise-hued effervescent made with citric acid, sandalwood and calendula oils, and malachite, a naturally occurring green mineral that converts to water-soluble copper to protect against free radicals. And the Marine Bath uses tea tree leaf oil, eucalyptus, sweet almond oil, and vitamin E to soothe the skin. (888) 745-4030 x14465 www.nailsmag.com/fifi/14465

OPI’S Pedicure Soak is a purifying foot bath with grapefruit and tea tree oil infused with the aroma of fresh-cut citrus. OPI also has an avocado lipid complex in the formula to thoroughly cleanse and soften feet. (888) 745-4030 x14466 www.nailsmag.com/fifi/14466

SPARITUAL has a wide selection of organic foot soaks and bath salts. The soaks and salts feature a variety of main extracts, scents, and essential oils that include jasmine, frankincense, geranium, ginger, and Chinese jasmine. (888) 745-4030 x14468 www.nailsmag.com/fifi/14468

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LCN’S Urea 15% is a nourishing and vitalizing foot bath salt made with Mediterranean salt and essential oils for silky soft feet. The soak refreshes feet and provides new energy and vitality. (888) 745-4030 x14467 www.nailsmag.com/fifi/14467

CUCCIO NATURALÉ has Fizz Tablets and Aqua Leaves that create an environment of maximum relaxation and freshness for pedicures. The Aqua Leaves release essential oils and antioxidants to benefit feet, plus create a nice visual aesthetic for pedicure soaks. The Fizz Tablets come in a variety of scents and ingredients to cleanse, hydrate, and refresh feet before pedicures. (888) 745-4030 x14469 www.nailsmag.com/fifi/14469

MAXIM’S fun-scented pedicure soaks will go perfectly with themed services. The exotic blends will stimulate the most exhausted clients and have them pepped and perky for their pedicure. The flavors include Lemon Pineapple Coconut and Blueberry Sandalwood Vanilla. (888) 745-4030 x14470 www.nailsmag.com/fifi/14470’

ALFALFA NAIL SUPPLY’S Botanical Escapes line has three foot soaks to prepare feet for pedicures. The Renewing Rose Hydrotherapy salt soaks away tired and hardened skin; The Rosemary-Mint salt features real rosemary and Indian peppermint for a rejuvenating scent; and the Relaxing Lavender soak invigorates with its alluring aroma. (888) 745-4030 x14471 www.nailsmag.com/fifi/14471

HAKEN has soothing soaks for the spa and bath with therapeutic salts and moisturizing oils that will relax the muscles from the day’s stress, release tension, and provide skin with moisturizing benefits. Drop a tablespoon of the soak into the spa or bath, allow a few moments for the product to dissolve, and then jump in and relax. Available in the scents Pomegranate Twist, Coconut Papaya, and Eucalyptus & Peppermint. (888) 745-4030 x14472 www.nailsmag.com/fifi/14472

Make your pedicures pop with effervescent XTREME NAIL Pedi-Pops. The pedicure soak softens the cuticles, whitens the nails, and releases an irresistible scent-sation. Pink Bubblegum, Green Apple, and Funky Fresh fragrances are available. (888) 745-4030 x14473 www.nailsmag.com/fifi/14473

NUBAR’S Waterfall Foot Soak is a deodorizing foot bath soak with essential oils and mineral salts. The soothing all-natural soak will soften, smooth, detoxify, and relieve fatigued feet. The essential oils will soften, while the mineral salts help ease aches and pains. Add two to three pumps of this liquid tonic for a revitalizing foot soak. (888) 745-4030 x14474 www.nailsmag.com/fifi/14474

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www.nailsmag.com/fifi/14134

{reader nail art}

{

Want to see your nail art here?

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

Mayra Espinales New Millenium Hair Design Unisex, Miami

Dianna Medeiros Woodbury Heights, N.J.

Tina Dowdy Tinaâ&#x20AC;&#x2122;s Nail Design, Wellington, Fla.

Susan Wood Serenity Salon & Nails, Deer Lodge, Mont.

Tina Vu Nailtech Salon, Pine Bluff, Ariz.

Teresa Brinkman Get Nailz Salon, Princeton, Wis. Vaida Indrasiute Fantasy Nails by Vaida at The Kutting Room, Wisconsin Dells, Wis.

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Shannon Lauer The Nail Chic, West Palm Beach, Fla.

Vivian Le Vivianâ&#x20AC;&#x2122;s Nails Bar, San Jose, Calif.

{nails mall}

Dixon

Introducing Dixon’s Slim 2-Way Disposable Buffer. Same great Dixon quality you know and love in an economical and disposable size. • No mess! • Perforated sheets stay neat in box! • No cracking! • Stays sharp, long lasting! • Available in a variety of colors. Dixon (888) 89-DIXON www.dixonabrasives.com www.nailsmag.com/fifi/14252

Flowery Professional

Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases. The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you! Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/14210

Mehaz

A “must have” for gel polish applications, the Mehaz Curette features two tiny scoops for cleaning under and around the nails. This 6” stainless steel tool is hand crafted in Solingen, Germany, and features a textured grip for extra control. The perfect tool for manicures and pedicures. Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/14270

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). APRIL 2012

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{product spotlight} Bio Sculpture Gel’s Pedicure Scrubs offer exquisite exfoliation and hydrating powers that will satisfy even the craggiest of feet. The Apricot Kernel Scrub is light and fluffy with apricot kernels, pumice, and urea to rejuvenate feet upon deep massage. And the Potpourri Salt Scrub contains rose petals and geranium to lightly fragrance feet. For both scrubs, apply to wet skin in massaging, circular motions. (888) 745-4030 x14317 www.nailsmag.com/fifi/14317

Backscratchers’ new Herbal Synergy Nail and Cuticle Enhancer naturally enhances and restore discolored, unhealthy, yellow, or cloudy nails back to their beautiful luster. The product features oregano oil plus tea tree and cinnamon oils to promote health and growth of finger and toenails that are discolored and unhealthy. (888) 745-4030 x14320 www.nailsmag.com/fifi/14320

New from INM comes Gelavish elavish Transforming Tint Enhance-It. Enhance-It nhance-It shades can be applied over any Gelavish elavish gel-polish color for a transformation into shimmering and luminous pigments. Enhance-It nhance-It comes in Purple, Bronze, Blue, Silver, and Gold, old, and cures in both CFL and LED gel lamps. (888) 745-4030 x14318 www.nailsmag.com/fifi/14318

New from Famous Names, which brought you Lumos top and base coats, is Dadi’Oil Nail Treatment. The formula is 95% organic and blends refined avocado oil, jojoba oil, vitamin E, and extra virgin olive oil for a nail and cuticle treatment that absorbs quickly into the nail plate and surrounding skin. Dadi’Oil helps keep nails nurtured and flexible, and skin healthy and hydrated. (888) 745-4030 x14319 www.nailsmag.com/fifi/14319

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OPI partners with the New York City Ballet for its SoftShades OPI features five sheer collection. New York City Ballet by O shades lightly tinged in hues of beige, pink, white, lilac, and gray, as well as a silver sparkle lacquer. The colors are Barre My Soul, You Callin’ Me a Lyre?, Don’t Touch My Tutu!, Care to Danse?, My Pointe Exactly, and Pirouette My Whistle. (888) 745-4030 x14321 www.nailsmag.com/fifi/14321

New polish company Venique launches an array of dazzling polish shades. The “very unique” (Venique) brand launches with 78 colors, and is a one-coat polish, where one application is enough for a solid fullcoverage look. Colors shown here are B-Ceen-B-Gorgeous , Flip-Flop to the Beach, and Clods A Hoppin’. (888) 745-4030 x14322 www.nailsmag.com/ fifi/14322

Orly’s Cocoa Sugar Fix scrubs create the ultimate chocolate pedicure indulgence service for clients. The scrubs are Dark Chocolate Truffle and Brown Sugar and are massaged into wet skin for exfoliation, cleansing, and hydration. (888) 745-4030 x14323 www.nailsmag.com/fifi/14323

LeChat’s Double Agents is a clever base coat and top coat package that will keep polish colors protected and help prevent premature chipping. The Undercover Ultra Bond Base Coat and Top Secret Ultra Fast Top Coat are formaldehyde- and toluene-free, and the base coat is enriched with calcium to help strengthen the natural nail bed. (888) 745-4030 x14324 www.nailsmag.com/fifi/14324 >>>

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{product spotlight} Nubar’s Delicious Pear Body Lotion has the irresistibly rich aroma of ripe pear combined with Shea better, and vitamins A, C, and E to revitalize skin cells and leave skin soft and smooth. The hand and body lotion has a light feel, absorbs quickly, and is not greasy to provide maximum moisture retention for healthy skin. (888) 745-4030 x14325 www.nailsmag.com/fifi/14325

The China Glaze Colours from the Capitol collection will be available at salons and specialty beauty retailers, including Sally Beauty Supply and ULTA stores. The “Colours from the Capitol” collection is timed to the release of The Hunger Games in theatres March 23, 2012. (888) 745-4030 x14326 www.nailsmag.com/fifi/14326

Perfect for the pedicure bowl, Kanshi Salted Scrubs are gentle but effective. Kanshi Salted Coconut Scrub contains sea salts and coconut shell to renew the skin’s surface, leaving it silky smooth. Massage into hands or body, then remove with warm water to reveal amazing results. The Kanshi Salted Mango Hand & Body Scrub are packed with sea salts and natural loofah to exfoliate, plus moisturizing mango to leave skin smooth. Massage into hands or body and remove with warm water to reveal super smooth skin. (888) 745-4030 x14327 www.nailsmag.com/fifi/14327

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Americanails’ new rapid Split Second Nail Glue Extremely is a rapidly drying and strong bonding glue that is moisture resistant. The glue works great for nail art, tip application, and quick fixes and is available in a 2 g. tube, 3 g. bottle, and 10 g. bottle with brush. (888) 745-4030 x14328 www.nailsmag.com/fifi/14328

The new Vantage + by Continuum features a chemical resistant acrylic basin, NoPipe jet technology, and a beautiful and durable wood grain Formica arch. The chair has a full function Shiatsu massage, manicure trays, and electronic controllers for reclining and sliding. (888) 745-4030 x14331 www.nailsmag.com/fifi/14331

If you want to stand out in the dark, go with Republic Nail’s new Glow In The Dark Polish line. The polishes come in a variety of colors, and all glow brightly in the dark. Apply extra layers to make the effect more dramatic. The colors are Escarlata, Cosmos Violet, Golden, Chrome Green, and Candy Pink. (888) 745-4030 x14329 www.nailsmag.com/fifi/14329

Antoine De Paris’ new model #300 Professional Micro Motor Drill Features smooth and silent operation, 25,000 RPM, forward and reverse features, and fits any standard 3/32 size bits. It has an optional foot control and a one-year manufacturer’s warranty. It is made in the USA and has a lightweight hand piece with built-in hand piece and bit holder. (888) 745-4030 x14332 www.nailsmag.com/fifi/14332

Akzéntz introduces its new UV Lamp. This powerful, compact, and elegant lamp has specially designed bulb placement for maximum cure. It features a timer control and allots for a full five-finger cure. The lamp has a removable bottom tray for pedicures, a digital display with timer control and preset modes, and a beep indicator when the lamp turns off. (888) 745-4030 x14330 www.nailsmag.com/fifi/14330

Hand & Nail Harmony has a new Gelish Hard Gel Starter Kit. The kit includes Clear, Builder, and Pink gels, along with French White and a Dry Armor top coat. The Gels are meant for LED curing and are versatile enough to handle long extensions as well as short and modest looks, all the while keeping a consistent and elegant enhancement. (888) 745-4030 x14333 www.nailsmag.com/fifi/14333

Butter up your clients with Cuccio’s new cuticle conditioning stick, also available with a retail counter display. The Cuticle Conditioning Butter Sticks are available in two fantastic fragrances, comforting Milk & Honey and Purely Pomegranate & Fig, and the slim tube can be easily taken along in a small purse or makeup bag for quick and easy touchup treatments to hydrate dry or cracked cuticles on hands and feet. (888) 745-4030 x14334 www.nailsmag.com/fifi/14334

Beautiful Nails Sculpting Brushes from Kupa offer top-quality acrylic brushes that will help you make precise and controlled applications. Made in Japan of high-quality

materials, Beautiful Nails offers the 3-D Sculpting Brush for small, detailed work, and the #8 and #10 Sculpting Brushes for wider product applications. (888) 745-4030 x14335 www.nailsmag.com/fifi/14335 Duri’s Drop N Go helps you set nails fast. The instant drying drops dry enamel from the top to the bottom while giving polished nails a nice shine. Simply add one or two drops a minute after top coat has been applied and clients will be ready to go. (888) 745-4030 x14336 www.nailsmag.com/fifi/14336 CND has new Shellac colors for spring 2012. The UV-cured gels that apply like polish and soak off easily now include the colors Dark Lava, Rubble, Cityscape, Silver Chrome, Gold VIP, and Silver VIP. Whether you’re a classic taupe addict or a metallic iron maiden,

the 36 total Shellac shades will provide a sophisticated look to suit all digit desires. (888) 745-4030 x14337 www.nailsmag.com/fifi/14337

The perfect complement to your gel polish service is the high-quality, cost-effective Versa Cure UV Nail Bonding Lamp from NSI. Cure fingers and toes with the touch of a button. Timer settings include 10, 90, and 120 seconds. (888) 745-4030 x14338 www.nailsmag.com/fifi/14338 >>>

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APRIL 2012

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the title. This gorgeous new shade goes by the name of Dutch Baby Dahlia and, like its predecessors, stays true to Stella McCartney’s aesthetic by capturing her always feminine, never girly approach to chic, sleek, women’s wear. (888) 745-4030 x14341 www.nailsmag.com/fifi/14341

The Belava Embrace is a solution for highend salons looking to offer a luxurious spa pedicure but unwilling to yield in their standards. The Embrace has a high back, is plush, and is extra wide to initiate the perfect snuggle. The Embrace is also a massage chair with several settings. In addition, the Embrace comes with an adjustable manicure table and a sliding heater/massager unit to accommodate clients to their level of comfort. (888) 745-4030 x14339 www.nailsmag.com/fifi/14339

All Season Professional and Cina Pro combine to give you the scoop on the hottest trends in nail art this spring. The ASP ASPIRE Wrap Kit is an easy-to-use kit with two options of material: silk or fiberglass. After the wraps are applied to the natural nail and set to dry, add your favorite polish color. (The hottest trend in nail fashion right now is to wear different colors of polish on each finger.) After the polish is fully dried, apply the Cina Nail Creations Top Coat and Bonder and add some dazzles to each nail rotating between Cina’s Nail Creations Pink Cosmo Kit and Ice Princess Nail Art. (888) 745-4030 x14340 www.nailsmag.com/fifi/14340 Priti NYC has partnered with Stella McCartney for her Fall/ Winter 2012 collection, and created a light, glossy, shell pink that will tickle the fancy of any fashionista worthy of www.nailsmag.com/fifi/14249

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Entity’s brush-on gel polish, Entity 1 Color Couture, combines the long-lasting and high-gloss durability of gel with the ease and versatility of polish. No smudging, no chipping, and no dry time. The primary collection comes with Entity Prep, Nu Bond, base and top coat, as well as 12 colors. (888) 745-4030 x14342 www.nailsmag.com/fifi/14342

Dashing Diva’s DesignFX line is comprised of 36 unique nail appliqués that feature cutting edge nail art combined with highend fashion. The appliqués apply easily for full-coverage wear and often match 3-D bling like rhinestones and gems with intricate and brightly colored designs. (888) 745-4030 x14343 www.nailsmag.com/fifi/14343

Young Nails’ ManiQ Color Gels brush on like polish, but cure like a gel and soak off quickly for easy color changes. The colors range from dark greens and blues to purples and reds, and Young Nails has come out with seasonal collections for spring and winter. (888) 745-4030 x14344 www.nailsmag.com/fifi/14344 >>>

www.nailsmag.com/fifi/14279

d 1

Naturally Clean by Essie is a complete nail care system that safely cleanses hands and nails while restoring hydration with essential oils and natural botanical ingredients. The system includes Purifying Hand Wash, Nail Cleanser, Manicure Revitalizer, and Purifying Polish Remover. (888) 745-4030 x14345 www.nailsmag.com/fifi/14345 Light Elegance has six new playful pastels, just in time for spring. They will be soft, pretty, and popular — everything a client wants to complete her spring wardrobe. Light Elegance gel nail products are odorless, easy-to-apply, and have strength and flexibility for full-sets and fills. (888) 745-4030 x14346 www.nailsmag.com/fifi/14346 www.nailsmag.com/fifi/14145

NA0411contactqtrvert How to contact us: Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com

Editorial:

To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com

Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)

Advertising:

To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com

Schools:

If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

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With the soak off UV gel craze going full-speed, the demand for a professional soak off UV gel top coat is becoming louder and 12/27/11 size 2:12 PM louder. Eco Nail Systems has answered the demand with a new single-application Universal Soak-Off UV Gel Top Coat that delivers a durable, ultra glossy, glass-like finish. The formula is a thinner viscosity and can be LED or UV light cured. It works with all leading brands of soak-off gel polishes and hybrids. (888) 745-4030 x14347 www.nailsmag.com/fifi/14347 The Fromm Premium Prowl Collection includes an Elite 5.5” shear -crafted from German steel, has ergonomically offset handles and hollow-ground, beveled blades. The collection includes a free tool case with zipper closure and pockets for organizing. Plus a bonus gift of a three-piece brush set (includes Thermal Round Brush, 9-Row Vented Brush, and Cushioned Paddle Brush); and 10-piece comb set and mirror with handle. (888) 745-4030 x14348 www.nailsmag.com/fifi/14348

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CONNECT WITH US photo: Tammy Taylor

MARKETPLACE Kami Nail Art®

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Kami Nail Art® offers the most extensive line of USA made professional nail art with hundreds of dazzling products including: Glitter, Confetti, Foil, Nuggets, Pearls, Paints, Art Brushes and Tools, Decals, Striping Tape, 3-D Flowers, Lace, Snakeskin, Glass Jewels, Rhinestones, Earthstones, Rock Candy, Art Kits, Metallic Pearls and Leaves, Organizers, Bullion Beads, PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16. Kami Nail Art® — The #1 choice for nails professionals! Download the Kami catalog at www.kaminailart.com. Order online at www.nailsuppliesdirect. com — your complete Kami Nail Art® source. (800) 344-3299 www.kaminailart.com www.nailsmag.com/fifi/14225

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DECO POLISH RACKS

Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com

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Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

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MARKETPLACE ? NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

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Functional modern art for your salon www.decopolishracks.com www.nailsmag.com/fifi/14150

DA D EAL APRIL 2012

150-153

154

S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

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Premier Nail Source

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Brush-On Activator

2 oz. NB1057 8 oz. NB1021

1/2 oz. NB1023

'. '*$/+ D8&*&* (& '-$/+ D8&*''

1 oz. NB1026

Extender Tips

10-ct. 95Â¢ Brush-On Resin $1.95

$1.95 $3.95

Sonic Touch III

10 gm NB1025

SALE! SOAKER TRAYS

Acetone Proof 2 for

#NB0408

Resin $3.95 3INGLE 0ROCESS 56 'EL

DAPPEN DISH

Triple Dappen

'( /$/+ D8&*&(

Brush stores in handle!

NB1052

$99.95!!!!!

Porcelain w/ Lid

'& -$/+ D8&*&'

$3.95

$2.95 $4.95

$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01

. +$/+ D8&*&&

#NAB0117

Anti-Fungal Prep Spray

$1.95

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

', '($/+ D8&*&)

Split Second Activator Spray

Primer

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

$4.95

4 oz. #NB0410

Nylon Gel Brush #NB0407

.!), !24

SAVE $40 Ceramic w/Cork

Flat Sable Acrylic Brush

LONG #NB0406

3)$%$

#NB0212

#NB0310

Round Sable Acrylic Brush

#NAB0116

GAL. #PN114G

8 oz. NB1019

5-CT.

$2.50 #NB0308

Brush Cleaner Holder SALE!

$6.95 6-CT.

$3.95

Horseshoe Forms

#NB0300

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.95 NB0321 $5.95 EACH

WE EXPORT WORLDWIDE!

C-CURVE STICKS Shaping Tools

SALE!

Rectangular Forms

Stainless Steel Dust Masks

NEW & IMPROVED

#NC0134

Small

$7.95

#ALLUS 0LANER "LADES CT

4 oz. NB1018

2 each 25Â¢ $23.95 100-ct. $99.95 Case (500)

REUSABLE FORMS

ACRYLIC LIQUID

2 oz. NB1056

Brush-On Nail Glue 6 gm. $2.95 #IBD305

Gel Glue 4 gm. $3.95 #IBD309

Disinfectant

ACRYLIC LIQUID VIOLET MONOMER 2 oz. 4 oz. 8 oz. NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz. 4 oz. 8 oz. NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

NO MMA

Clear White Bright White Pink Bright Pink Natural French Dip

$1 $1 'ERMAN

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

$4.95

0ROFESSIONAL #ALLUS 0LANER

#NB0208

100/180

Professional Nail Glue 2 gm. $1.75 #IBD301

FORMS 500-CT.

Medium

#NB0210

4OE .AIL #LIPPER

3TERILIZER *ARS SALE!

Spoon Pusher / Pterygium Remover #NB0202

Straight Pusher / Cleaner #NB0204

240/240 USE

$1.50

Dries in Seconds!

BOX OF 250

Xtreme Square

#NB0302

USE

20Â¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;¢ NB0034 NB0034P NB0034C

3 GM.

#SSNG2

$1 1X

#SSNG3

2-Sided Straight Pusher #NB0203

#SSNG10

Extra Strength Bullet Glue Twist-Off #NC0305 20Â¢ Nozzle!

#NB0205

$4.95

$1.00

MINI ARCTIC BLOCKSâ&#x201E;¢ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9

5 SECOND NAIL GLUE

$2.95

XN305

Your Choice

Spoon Pusher #NB0201

!CRYLIC .IPPER

4RAPPER #LIPPER

XN302

!SSORTED #UTICLE 0USHERS

Locking Handle

GUARANTEED NON-YELLOWING

1, 2, 3â&#x20AC;¦ DRY!â&#x201E;¢

#NB0105

SALE!

XN306

#NB0104

#NB0033

2 GM.

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

$3.95

BRUSH-ON 10 GM.

Xtreme Curve XL

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49Â¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49Â¢ #NB0032 / 50-ct. $19.95 #NB0032P

#NB0102

#4727

N A I L S

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

E Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 F Professional Pink Glass File $1.49 #NB0030L G Professional Buffers 49Â¢ ea. 50-ct. $19.95

#NB0100

$OUBLE 3PRING #UTICLE .IPPER

B R U S H E S

#SB0414

#NB0212D

12-pr. #SB0405

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15Â¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills

F O R M S

100/180 #NB0012 80/80 #NB0014 100/180 #NB0016

.25 oz.

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& 49Â¢ #NB0037 3!,%! #4 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&()

German Callus Planer Blades 10-ct.

24-CT.

#GPB102

1 oz. $6.95

SALE! $5.95 4 oz. $19.95 16 oz. $59.95

Pink Bright Pink White Bright White Clear X-Thick

UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz. NB1024 FIBREGEL

FABRIC

Pink NB1046 Clear NB1047

PRE-ADHESIVE STRIPS

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG PHONE: 1-800-727-111 Ã&#x2039;VÃ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAÃ&#x2018;OL

Prices in this ad are valid March 1 through April 30, 2012. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/14268

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

Onezees Toe Spa Thong Slippers Separators

Lava Stone

Lacquers

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

T I P S â&#x20AC;&#x201D; G L U E S

ALOHA #HT0001

CHOOSE FROM

Color Club

Ultimate Pumi Bar Purple Pumi Bar

by Graham Professional

$1 B U F F E R S

Want to be notified about our Weekly Hot Deals? Sign up for e-mail notifications on our website.

USA & CANADA

LOWEST PRICES GUARANTEED!

RapidDryâ&#x201E;˘

BreatheEasyâ&#x201E;˘

NAIL DRYER

DUST COLLECTOR

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

Whisks dust and debris out of the air!

jm_d \Wdi ^ej%YebZ Wkje ed%e\\

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

Mandrels

Includes 6 bits, 3 sanding bands and convenient carrying case.

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

$39.95

#NB0514

49Â˘ #NB0517 1

Blue #NAB0003

POLISH STENCILS

Gold #NAB0004

$1.95

Green #NAB0005

Light Blue #NAB0007

10-CT. CHOOSE FROM 15 STYLES

NAIL TM BASIX

$19.95 9 WATT

FIJI

$1.95 .25 oz.

$4.95

Choose from many styles at

premiernailsource.com

PER PK

LACQUERS .6 OZ.

$2.95

Striper Brush #NAB0111 Detail Brush #NAB0112 Angled #NAB0113

FIMO SHAPES

STRIPING TAPE

$2.95 h/RIGINALv 4HONG 3TYLE

h3OFTEEZv 8 3OFT

per roll

LACQUERS .5 OZ.

.33 OZ.

.25 OZ.

$3.50

$4.50

$15.95

$9.95

TREATMENTS

JUST GEL POLISH

Pedicure Slippers

Toe Separators

#!3% /&

#SB0404

Pumice Sponges

$119.95

Toe Separators $3.95 24-ct. $1

0!)2

$4.25

#!3% /&

#SB0406

$89.95

#SB0407

BEST SELLER!

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

$19.95

49Â˘ #SB0412

55Â˘ EACH $9.95

15Â˘

SB0214

0!#+

$19.95

#SF1000

$49.95 #SB0201

#SB0300

#SB0301

with 20 abrasive pads

$9.95

#SB0418

$1.95

$14.95

Gauze Wipes #SB0317

#SB0417

$1 Pedicure Socks

Microplane Colossal 20 replacement pads $4.95 Foot File

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95 #PediStil1

Black #SB0409 White #SB0410

$1.95

Peppermint Pedicure Collection

$2.95 pair

-ANICURE "ALLS CT 0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

PIPE-FREE PEDI SPAS STARTING AT $1495!

Gentle Exfoliating Sloughing CrĂŠme

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

5 Gallons $59.95 ($10 S&H)

Gal. $14.95 ($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

Stainless Steel Pedicure File

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

25-CT. WHITE CUPS

100-ct. 4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood $4.95 Sticks SB02155

EACH

PEDICURE FIZZ

5.)6%23!, ,).%23

Holds All Popular Brands

Manicure Warmer $9.95

0!)2 100-ct.

%!#( "/8 /&

$7.95

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound* 6 lb. Box $17.95*($5 S&H)

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

EMPTY DISPLAYS

.25 OZ.

$9.95

PARAFFIN WARMER

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

SOAK-OFF GEL POLISH H

.5 OZ.

THERAPEUTIC PARAFFIN WAX

144-ct.

$4.50

h/NEZEESv )NDIVIDUAL

YOUR CHOICE!

NEW! .33 OZ.

EACH

DURABLE ACRYLIC POLISH DISPLAYS GEL LACQUER .3 OZ.

$3.50

Fan Brush #NAB0114

$1 $ 1

SHELLAC GEL POLISH

.5 OZ.

4 WATT & 6 WATT ALSO AVAILABLE

#NAB0115

COLOUR EFFECTS

.6 OZ.

9 WATT #NC0007 36 WATT

8 COLORS AVAILABLE

TREATMENTS

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

NAIL ART BRUSHES

COLORS AVAILABLE! VISIT OUR WEBSITE!

TREATMENTS

.5 OZ.

"/8 /&

$429.95

7 WATT #NC0231

MIRROR R PANELS & TIMER

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE! PER PACK

2.5 OZ.

$11.95

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

TUNNEL

$99.95 #NC0229 $49.95 #NC0004

#NC0235

NAIL ART FOIL

")43 !$* 30%%$ #KUPA1

$69.95 VALUE

$69.95

#SB0305

STRIPER LACQUERS

#SB0408

TIMER & FAN

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

$1 $1

42 WATT

UV Lamp with Removable Shade #NB1504

BORA BORA

15,000 RPM

Art Club

LACQUERS .5 OZ.

$59.95

MACH I LED LAMP DOUBLE BL

Red #NAB0010

100-CT.

Cone NB0516

TAHITI

Purple #NAB0009

RHINESTONE SHAPES

Barrel NB0515

#PNI25

#EDMT20 20,000 RPM

Razzberry

SALE! $149.95

Includes 3 bits and no-hassle warranty.

6 WATT

$2.95

BUY 2 GET 1 FREE!

Pink #NAB0008

144-CT.

Professional UV Lamp #NB1500

DRIED FLOWERS

Black #NAB0002

Iridescent #NAB0006

#PNI12

-4

-!.) 02/

Exclusive Price! 25,000 RPM

$11.95

0EDICURE Bit #NB0522

Clear #NAB0001

RHINESTONES

$2.95

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;? DRILL KIT

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

$2.95 EACH.

Chamois Buffer Bit

$3.95

Cone #NB0510

Toothpick #NB0513

2-wk Backfill #NB0507

$4.95 EACH.

$3.95

1000 ct. 100 ct.

$49.95

#NC0227

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

$69.95

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95! NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/14268

$28.95

$11.95

.5 OZ.

;P<')7

;P<11A

40 Brilliant Colors Available!

=H7D: 7HJ?IJ EL7B 79HOB?9 8HKI> WITH COVER

GEL IT! FINISH IT! $8.95 NON-CLEANSE UV GEL TOP COAT

BEST SELLER!

1-800-727-1119

BUILDER =;BI ( EP$

$9.95

PINK #IBD11A

?8:&'

VIEW OUR WEEKLY HOT DEALS ONLINE!

$46.95

NO BUFFING NON-CLEANSING 100% UV DRY MIRROR FINISH

$19.95

$5.50

$(+ EP$

#INM05

#NTK07

OUT THE DOOR TOP COAT 16 OZ. REFILL

<H;;

PRO KIT $19.95

SALON VALUE

$4.95

$49.95

#VR01

#SC05

NATURAL NAIL TREATMENT .5 OZ.

ONLY $1 PER BOTTLE!

SAVE

$39.95

$5.95

$6.95

#FS07

($5 S&H)

PEACH =7BBED

CLEAN ’N FLUSH DISINFECTANT CONCENTRATE

$9.95

BUY ONE CLEANSING ALOE SCRUB 16 OZ., GET ONE PAIR OF EXFOLIATING GLOVES FREE!

$14.95

$3.50

$7.95

$14.95

$9.95

#PL13

#PL05

* EP$

=;&.

=;'-

CUTICLE ELIMINATOR

SAVE

40%

29%

$24.95

( EP$

#LD06 BUY ONE LITLE DIPR’S WEARABLE SOAKERS 10-CT., GET LITLE DIPR’S ACETONE REMOVER 4 OZ. FREE!

J>; EH?=?D7B

AEC<EHJ M;:=;

$9.95

$4.95

AM&'

#DKL09 ECONOMY

#MP06

$1.00 9EBEII7B <?B;I

OEKH CHOICE

'&& -&-)+, '&&%'.& -&-)++ '.& -&-)),

MINI PURPLE

PUMI BARS

FOR WRIST SUPPORT & COMFORT

$11.95

SALON VALUE

;NJH7 9E7HI; =H?J ) ?D9> N ( ?D9>

$9.95

=='&

:FB&*

BRAZILIAN WAXING KIT

AZULENE CREAM WAX

SURE CLEAN #GG05A

MWn MWhc[h" 8hWp_b_Wd 8eZo >WhZ MWn '* ep$" Fh[#;f_bWj_ed E_b ( ep$" Feij MWn 9eeb_d] =[b ( ep$" BWh][ 7YYk#;Z][ 7ffb_YWjehi '&#Yj$" IcWbb 7YYk ;Z][ 7ffb_YWjehi '&#Yj$" F[j_j[ 7ffb_YWjehi '&#Yj$" :L:

$54.95 SALON VALUE

JMP&,

CLOSE-OUT

CLASSIC SLANT TWEEZER

9KI>?ED;: <?B;I ONE-SIDED 50-CT. $2.95

SAVE $14.95

SALON VALUE

'&&%'.& -&-))))

$14.95

'* EP$

AFTER WAX COOLING GEL #GG05B

'&&%'.& -&-)*- '.&%(*& -&-)*.

*&#FA$

$44.95

$9.50

$11.95 NET 30¢ ;7$

1&&#9J$

EACH 16 OZ. TREATMENTS AT 8 OZ. PRICES!

SALON VALUE

$11.95

SALON VALUE

<79; C7IAI

$5.95

WAX OFF #GG05C

?dYbkZ[i F[Z_ I[fj_Y" F[Z_ IeWa" F[Z_ Ie\j" F[Z_ 9Wh[" F[Z_ ?Y[ ( ep$ [WY^ WdZ F[Z_ IWdZ[h _d p_ff[h jej[$

BUY ONE PEDI JET NON-FOAMING FOOT SOAK 14.1 OZ., GET ONE FREE!

SALON VALUE

F;:? <;;J JE =E MINI TOTE

BUY 1 =;J 1 <H;;

$10.95

SALON VALUE

$9.95

CALLUS ELIMINATOR ORIGINAL #PL20A ORANGE SCENT #PL20B

$4.95

SALON VALUE

SOAK OFF DUO

CUTICLE SOFTENER

Makes 128 Gallons!

', EP$

SAVE $2.50

BUY ONE NAIL TEK II INTENSIVE THERAPY GET ONE FOUNDATION II .5 OZ. FREE!

BUY ONE SANI-TABLET 100-CT., GET ONE SANICARE SPRAY 16 OZ. FREE!

SALON VALUE

DRY HEEL ELIMINATOR

$25.95

SALON VALUE

<H;;

KILLS 99.99% E< 879J;H?7 AND VIRUSES

$6.95

America’s #1 Selling Super Fast Drying Top Coat!

+ I > I9'&.

=7BBED

SAVE $4.95

100% NATURAL ZERO CHEMICALS

$1.75

SALON VALUE

$1.00

23% NEONS, PRIMARY COLORS PASTELS, OR GLITTERS

14%

SALON VALUE

. F79A

VITE™ $21.50

SAVE

$13.95

$11.95

COLOR CLUB NAIL LACQUERS

SALON VALUE

?8:',

5-SECOND FHE<;II?ED7B D7?B =BK; ( =C$

$+ EP$

SALON VALUE

I;'(

$1.50

INTENSE SEAL

ULTRA WHITE #IBD11B CLEAR #IBD11C

$18.95 Art Club

“DESIGN COLORED” ACRYLIC POWDERS

$34.95

www.premiernailsource.com

VALUE

BUY 1 =;J 1 <H;;

.5 OZ.

$38.95 SALON VALUE

MARCH/APRIL PROMOS

$4.95

25%

TWO-SIDED 50-CT. $4.95

While Supplies Last!

<H;; I>?FF?D= ED EH:;HI E< $99 OR MORE!* * Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

FH?9;I ?D J>?I 7: L7B?: <HEC C7H9> ' JE 7FH?B )&" (01($ 7<J;HM7H: FH?9;I IK8@;9J JE 9>7D=; M?J>EKJ DEJ?9;$ DEJ H;IFEDI?8B; <EH JOFE=H7F>?97B ;HHEHI$

www.nailsmag.com/fifi/14268

UV LAMP $149.95

NEW SCENTSATIONS™ SPRING FRAGRANCES Blooming Meadows Hydrating Lotion Collection

6 NEW SHELLAC™ SHADES BUY 5 SHADES, GET 1 FREE! .25 oz. bottles

Dark Bergamot Magnolia & Mandarin Fresh Day Lily

8.3 oz. Bottles $4.95 each

=ebZ L?F IjWjki I_bl[h L?F IjWjki

:Wha BWlW

NEW, SAFE & SANITARY CND Callus Smoother with disposable peel-away grits. Dual-sided, ergonomic handle.

Callus Smoother $14.95

HkXXb[

9_joiYWf[

I_bl[h 9^hec[

ULTRA-SHEER BODY BUTTER

BUY A CND UV LAMP, GET 4 UV BULBS FREE!

BLOOMING MEADOWS 3-PK

$39.95 FREE VALUE

$6.00 (1 ea. of 3 scents, 2 oz.)

$4.95

with 25 replacement grits

BUY 1 =;J 1 <H;;

($+ EP$

25 ea. - medium & coarse grits

$5.50

AROMATHERAPY CUTICLE OILS

;79>

Grits Refill 50-pk $23.95

MASTER NAIL ARTIST KIT WITH FREE DVD

;79>

ID&'(( C7D=E ID&'() L7D?BB7 8;HHO ID&'(* F;7H ID&'(+ <H;;I?7 ID&'(, C;BED

<?L; <H7=H7D9;I 7L7?B78B;

. EP$

$29.95 #CP100

DAILY SKIN POLISHER

DEEP DERMAL WRAP

BUY ONE MILK BUY A DEEP DERMAL WRAP AND HONEY 8 OZ., GET A WRAP BRUSH SKIN POLISHER <H;; 8 OZ., GET ONE POMEGRANATE & FIG SKIN POLISHER 8 OZ.

<H;; #CN30 $5.95

SANI-SPRAY

J) <?8;H=;B

* EP$

BUY 1 =;J 1 <H;;

BUY ONE CINAPRO I>;BB =B?JJ;H A?J =;J ED; 9?D7FHE DAZZLE DECO KIT…

' EP$

BUY 1 =;J 1 <H;; $+ EP$

#SN10A CLEAR $24.95 ID'&8 F?DA

#CN37 $8.95 ID'. $2.95

$19.95

#CP09 $4.95

TREATMENTS

DD*),

#CP13 $2.95

$2.95

$29.95

EACH

FD?'(

$+ ep$

Leading Professional Brands Recognized New Titanium Finish Around the World

“THE BULLET” ;B;9JH?9 <?B; A?J

BUY 1 =;J 1 <H;;

Lifetime Guaranteed

KIT INCLUDES: , Zh_bb X_ji ) iWdZ_d] XWdZi Yedl[d_[dj YWhho_d] YWi[

BUY 1 =;J 1 <H;;

<H;; LAMP FkhY^Wi[ W Dekl[Wk DW_b $69.95 VALUE Ed[#Ij[f B;: =[b Ioij[c A_j

$4.95 #NC0160

<H;D9> C7D?9KH; BRUSH

15 STYLES AVAILABLE

IID='&

BRUSH-ON D7?B =BK;

$89.95 DD'&(&

BUY 1 =;J 1 <H;;

1& ]hWci

1, 2, 3… DRY!

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*Luminous is pictured with Neptune/Sand Ultraleather™, White Pearl base and Paradise Blue Gel Bowl, and with the Optional Upgrade: Digital Automated System ** Pedi-Spa™ models, features, and specifications are based on infomation available at time of printing and is subject to change without notice. Contact your sales representative for a list of current models, features, and specificiations. * Due to limitations of the printing process, actual colors may be different from colors shown in advertisement. Trademark Disclaimer: Infinity, Luminous, Liberte, Q-Spa, Ultima, V-Spa, Kidde-y, Elite Platinum, Mystique, Versas, Vista, Elite Ultra, Sani-Drain, PureFlo, Pioneering “SMART” Pedi-Spa, Auto-Fill, AutoClean, Tru-Touch Massage and TT360 are the trademarks of Lexor, Inc. Reproduction or reuse of part or all of trademarks are expressly prohibited without written permission from Lexor, Inc. Due to limitation of the printing process, product colors shown might look different from actual colors. Lexor will not be responsible for any misprint of this advertisement. Lexor’s footspa specification and prices may change without prior notice. Pedicure Spas are intended for professional used only, always follow your State Board’s sanitation and disinfectant guideline.

*Ultraleather is a trademark of Ultrafabrics, LLC

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I need help selecting a good UV light. What should I look for? Is price a good indicator? Why is it important to ask new clients if they have any allergies? I’m thinking about doing a client survey. What questions should I include and what’s the best way to go about it? How do you thank your competition model? I have a 50-year-old client with hard, brittle nails with recurring ingrown nails. Can I help prevent the ingrown nails? How do I get a small business loan to open my own nail salon? What is the chemistry behind nail prep items that help with bonding? What are “color drops” for acrylic monomers? Why aren’t my soak-off gels looking shiny after the first few days? When mixing glitters, what gives more of the 3-D look? Why do I have headaches at work? How can I get my nails to grow? What is your policy when it comes to putting enhancements on teens? Is it true that most white gels do not cure all the way? How do I avoid raising prices in this economy when my product costs are increasing? What is the best way to handle no-shows? Why did my client’s natural nails suddenly become grooved? I have a new client coming in and he told us he has athlete’s foot. How should I deal with this? Can I work on his feet? How do I approach our employees about staying in the salon when it’s not busy? What’s the trick to getting dark glitters to cure when doing rock star gel nails? Is it better to perform pedicures with or without gloves? A client wearing acrylics wants to come in weekly. Should another coat of acrylic be added or is there another procedure to follow? How do I keep wraps from lifting on a client with poor circulation? Why do tiny white spots appear on my finished acrylics? How do I know if a salon is right for me? Will the chlorine in swimming pool water affect nail polish colors? Can a booth renter make a commission for retail in the salon she rents from? If oil causes acrylic nails to lift, then why are we urged to use it and to tell clients to use cuticle oil? How to correct a vertical split in the nail? Where can I find manicurist-themed wall art or good manicurist clip art? How do I get clients to book their next appointment after their service is finished rather than calling just before they want to come in? What is the average shelf life for acrylic powder and monomer? I am trying to keep my hours down and work shorter days but I just can’t say “no” to my clients. Any advice? What do you do to be environmentally friendly in your salon? When someone comes to me for an acrylic fill and I wasn’t the one who put on the previous set, does it matter what product I use? Can you embed nail art in gels? Should a beginner tech earn the same wages as a more season tech? What techniques can techs use to keep salon conversations professional? What causes artificial nails to turn yellow? What is the best way to market to university students near a college campus? What should I wear on my first day of work? Can you offer any tips for keeping my books as full in the fall and winter months? Is it true that when you remove calluses with a razor, they come back harder? Can you use any primer with any acrylic? What does it mean to be an independent contractor? What causes the burning sensation when gels are curing? Do you bargain when it comes to your prices? What nail shapes and polish colors are best for natural nail clients with short nail beds? Am I entitled to a key as a booth renter in the salon where I work? Could chlorine in the water make my client’s acrylics lift? How do I promote myself within a full-service salon when I am the only manicurist? What methods and type of equipment do I need for paraffin treatments? How do you warn your clients not to use lotion before they come in? How do I determine my fee for party packages? How much space do I need to have spa parties? Should we have clients sign a consent form prior to receiving nail services? What’s the best way to keep rhinestones on the nail so they don’t fall off as easily? How do I fire a nail tech? How should I respond when clients ask me why they should pay a higher price for my services? Why do you choose not to wear a mask when filing acrylics or gels? Do you discuss politics in the salon? Is there a product that would help with the swollen and irritated cuticles for my nail biter client?

NAILSMAG.COM …

everything a nail tech needs

{

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my other life

Marie Soto, nail tech In her other life: tax and accounting business owner

The Numbers Game

also the owner of Soto Tax and Accounting, a business she inherited from her grandparents and runs with her husband Danny. “I do monthly sales tax reports, payroll, W-2s, and year-end taxes for businesses and personal clients,” she says. Her grandparents started the tax business in 1955. “I used to help my grandma by totaling receipts and photocopying forms. She passed away in 1991 and Grandpa took over. Three years ago, he decided to retire and asked if I would continue the family business. So I took some online classes — and still do — and here I am. I even see some of the clients that my Grandma did years ago.” Soto spends days doing nails, while evenings and weekends are devoted to tax clients. With just a few small businesses on her roster, most of her clients are individuals, including a few of her nail clients. “There are always deductions that nail techs and salon owners overlook, like newspaper subscriptions, music purchases (iTunes, CDs, etc.), paper cups, some clothing expenses, and donations,” she says. “The more organized you can be for your accountant the better. I do have tax clients who bring me a box of receipts I have to sort through. It’s like a jigsaw puzzle for me.”

‘‘

“I love numbers. Call me crazy, but they’re fun,” says Marie Soto, owner of At Your Hands & Feet inside Antwon’s Salon in Glendale, Ariz. Good thing she’s fond of figures because she’s

There are always deductions that nail techs and salon owners overlook.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

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NAILS MAGAZINE

APRIL 2012

A CLEAR WINNER Why has Brisa™ Gel won the votes (and hearts) of Nail Professionals year after year? It’s simple. Hypo-allergenic Acrylate-free formula makes it safe for even the most sensitive clients. Odorless A perfect companion for any salon or spa. Flexible Hugs even the most rigid nails for unbeatable durability. Versatile Shade options offer creative freedom and client satisfaction. Gorgeous Glossy shine and rich color that lasts up to 3 weeks.

8 YEARS IN A ROW!

NEW FROM OPI FOR SPRING/SUMMER 2012

HOLLAND COLLECTION BY OPI Model is wearing KISS ME ON MY TULIPS

TO SEE THE ENTIRE COLLECTION, TURN TO PAGES 2-3