Nails Magazine Career Handbook 2011

2011

career hand b o o k

ING START EER AR YOUR C

NG BUILDI NESS S U I YOUR B

G HONIN LLS KI YOUR S

DING EXPAN IZONS OR YOUR H

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TABLE OF CONTENTS

STARTING YOUR CAREER

HONING YOUR SKILLS

From passing your state board exam to understanding different compensation systems to preparing your resume for an interview, this section helps you figure out what you need to know when you are just getting started.

From understanding what it means to keep you and your clients safe to troubleshooting some of the most frequently asked technical questions, this section helps you fine-tune your skills.

76 Enhancement Troubleshooter 78 Keep It Clean: Sanitation Basics 80 Posture Primer

10 21 Tips for Test-Takers 12 Know Your Compensation Options 16 The Resume: Selling Yourself 18 How to Ace Your Interview

EXPANDING YOUR HORIZONS You’ve got the job and the clients, and now you want to know how to stay abreast of the latest and greatest in the nail industry.

This section includes new products from professional manufacturers and a list of online resources to help you in your journey.

BUILDING YOUR BUSINESS Now that you have a job, you want to know how you can build your business.

This section shows you how to reach out to clients and build your clientele.

22 Calling All Clients: Fill Your Chair 28 Market Your Services 32 Why They Come Back

84 86 90 92

Start Saving Now for the Future Nail Art Studio NAILS Online Resources Product Spotlight

SPECIAL SECTION

DEPARTMENTS 8 On My Mind 87 Ad Index 98 Challenge Checklist

37 The Great Nail Tech Challenge

2011

the 37

career handbook

great Nail Tech

challenge

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We ve created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept

G BUILDIN ESS SIN YOUR BU

G STARTIN ER RE YOUR CA

HONING S ILL YOUR SK

ING EXPAND ONS RIZ YOUR HO

this challenge? BY TIM CROWLEY, HANNAH LEE, JUDY LESSIN, AND SREE ROY

In addition to our 36 challenges, we’ve also included a special advertising section of 19 great challenges posed to you from some of the top manufacturers in the professional nail industry.

COVER LOOK

UP for GEAFRUTURE your

OPI Products China Glaze CND Young Nails ibd Seche NSI Jessica Cosmetics Dashing Diva Light Elegance

Nails: Gina Silvestro, Cranston, R.I. Photographer: Vu Ong Model: Jenna Chong, Body Parts Models

NAIL GREAATLLENGE s] Busines THE H ild Your CH TEChCallenges to Help You Bu

p. 39 p. 41 p. 43 p. 45 p. 47 p. 49 p. 51 p. 53 p. 55 p. 57

EZ Flow Akzéntz T4 Spa LeChat Bio Sculpture Gel King Research enVogue Tammy Taylor Nails Hand & Nail Harmony

p. 59 p. 61 p. 63 p. 65 p. 67 p. 69 p. 71 p. 73 p. 74

[36

.com

Look for the .com icon to dig deeper into these topics via articles on www.nailsmag.com.

2011 NAILS CAREER HANDBOOK

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6 | 2011 NAILS CAREER HANDBOOK

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ON MY MIND

USE TECHNOLOGY TO YOUR ADVANTAGE This is such an exciting time to enter the nail industry. In the summer of 2010, even if you didn’t yet have a nail career in mind, you couldn’t help but get excited about all of the media coverage of “the two-week manicure,” hybrid gel-polish colors designed to stay on nails for 14 days without chipping. This sort of new technology — which we’ll see more and more of in the future — gets consumers excited about visiting salons and gives you, the newly minted nail tech, an arsenal of innovative products to make every client happy.

Sree.Roy@bobit.com As a new nail tech with a fresh perspective, you have the advantage of one-upping established techs in your use of convenience technology. Ten years ago when a client contacted a nail tech after-hours for a next-day appointment, by the time the tech got back to the salon and called her back, it would probably be too late. Today, you can use smart phone, iPad, or Facebook apps (one to try is Schedulicity) to give yourself and your potential clients access to your appointment book 24-7.

You can “tweet” last-minute openings via Twitter.com. You can also give clients your cell phone number and let them text you appointment requests.

“Most of my clients I’ve had for many years have my cell phone number and don’t abuse it. They text me if they’re running late or need to change an appointment. It’s the way of the future for sure,” says nail tech Dina Cruz of Bella Capelli Salon in Campbell, Calif.

The NAILS Career Handbook is a great starting place to find out how to use both new and established technologies to grow your new career. From online resources to help you prepare for your state board exam to easy nail art tutorials and of course several pages of professional nail products, we’re here to get you started off right. I especially urge you to take The Great Nail Tech Challenge (starting on p. 37), a checklist of business-building challenges that will keep you motivated throughout your first year. Even though you’ve completed beauty school, there are plenty of opportunities for you to keep learning.

Congratulations on your graduation and on your great career choice. And be sure to visit us at www.nailsmag.com/careerhandbook any time you need additional inspiration.

A BOBIT BUSINESS MEDIA PUBLICATION

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Jennifer Washington Jennifer.Washington@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com

.com

Look for the .com symbol throughout the Career Handbook to dig deeper into specific topics via our website.

Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

8 | 2011 NAILS CAREER HANDBOOK

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STARTING YOUR CAREER

.com

21 TIPS FOR TEST-TAKERS

Visit blogs.nailsmag.com/ student to read about other new grads’ state board exam experiences.

11. Check and recheck your kit and materials against your state regulations, and bring duplicates of items in case of a mishap.

You ve graduated from nail school!

But before you can start working in a salon you have to pass your state board exam. Here are 21tips to prepare you for the big day.

12. Pay attention to details — if a question requires you to list steps, make sure you list them all.

13. If you are using a live model, make sure her nails and skin are healthy. Offer to drive your model to and from the testing site to ensure her participation.

14. Bring a photo ID and a social security card to the test. (Bring another government-issued ID if you don’t have a social security card.)

15. Make sure all your IDs list the same name. (One may be a married name, in which case you may need to bring a marriage certificate.)

1. Remember, studying for the test begins on the first day of class. Decide to learn the material, not simply know it well enough to pass the test.

2. Don’t delay in taking your exams. Take them as soon as possible after completing your coursework when everything is still fresh in your mind.

3. The National-Interstate Council of State Boards of Cosmetology (NIC) provides tests to more than 30 states. Go to www.nictesting.org/details.htm to see if your state is one of them. If it is, click on www.nictesting.org/cand_info.htm to see sample questions and a link to paid practice exams, which will give you an idea of what types of questions will be asked.

4. Check out Milady.com (click on the “students” tab) to find resources for study guides. Many state tests use these as the references for test questions.

5. Review chapters and notes on sanitation and safety. Also review your state board’s regulations.

10 | 2011 NAILS CAREER HANDBOOK

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6. Beautytech.com/forums/quiz.php has questions that may help you. You’ll also find forums where you can talk to other techs who may be able to give you pointers.

7. Take out your old tests from class, see where you made errors, and review these sections.

8. Find the Candidate Information Bulletins (CIB) on the NIC website to learn how test questions are weighted.

Download and print the practical CIB for nail techs and study it.

16. Make sure your transcripts have been sent from the schools. Make sure any necessary paperwork is filled out prior to the test.

17. Know the testing times and leave plenty of time before the test begins to park, use the restroom, and walk to the testing room. Bring money for a parking meter. Consider taking a test run to the testing site a few days before so you know exactly where the test will be.

18. Ensure that your payment method is acceptable.

9. Stay positive. You have done the work, you’ve studied hard, and you’ve earned the right to take the state board. Tell yourself that you won’t fail.

A positive outlook will keep your head clear.

19. Wear comfortable, professional clothing, remembering your clean lab jacket if required by your state. Make sure your hair is pulled back and away from your face and that you don’t wear any dangling jewelry.

10. To answer a multiple-choice question, first cover the choices, next read the question and determine your answer, then uncover the choices and search for your answer.

20. Don’t load up on caffeine or sugar before the test. They could make you jittery and cause anxiety.

21. Relax! You re ready.

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STARTING YOUR CAREER

KNOW YOUR COMPENSATION OPTIONS Believe it or not, some techs graduate from nail school and immediately open up their own salon. Most, however, wait to get some experience first. If you re not ready for salon ownership, you can get to work as either an employee or a booth renter. Read on to learn the differences between these types of techs.

WHICH BEST DESCRIBES YOUR COMPENSATION SYSTEM?

WHICH JOB DESCRIPTION IS RIGHT FOR YOU?

I am the salon owner/manager

36.2%

I am a booth renter, I pay rent to the salon and I keep all my service fees.

27.9%

I am a booth renter, I pay rent to the salon and I keep a percentage of my service fees.

1.6%

I am an employee and I receive a salary.

1.6%

I am an employee and I receive a salary plus a percentage of my service fees.

2.0%

I am an employee and I receive just a percentage of my service fees.

11.6%

I am an employee and my compensation is based on the number of clients I serve. (I receive a higher commission if I bring in more clients.)

3.9% 15.2%

Other

AVERAGE WEEKLY INCOME* more than $750 14%

$150 or less 20.9%

$651-$750 6.8%

$551-$650 9.1%

$151-$250 12.4%

$451-$550 10.9%

$251-$350 13.9% $351-$450 21.1%

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AN EMPLOYEE: • Receives a salary and/or commission (plus tips) • Can be required to work certain hours, follow certain procedures, adhere to a dress code • May receive training, performance goals, and evaluations from the salon owner • Has payroll taxes withheld from her paycheck • May receive benefits like vacation and health insurance A BOOTH RENTER: • Pays a fee (rent) to lease a space in a salon • Sets her own prices and collects money directly from her clients • Determines her own service offerings • Pays for her own supplies • Pays her own taxes and insurance • Does not receive any benefits You might prefer to be an employee if you enjoy the following: • Being part of a team • Receiving training and feedback • Relying on a salon owner to help build your business • Bearing less financial responsibility

You might prefer to be a booth renter if you enjoy the following: • Being your own boss and making decisions independently • Wearing many hats • Having the challenge of building a clientele

*For nail techs and owners of all types

For more industry statistics, visit www.nailsmag.com/market-research.

12 | 2011 NAILS CAREER HANDBOOK

A SALON OWNER: • Leases or owns the salon property • May hire employees, rent out booths, or work solo • May provide equipment and supplies for employees • Has discretion over salon decor, marketing, hours of operation, retail lines • May provide benefits for employees

Commission rates vary, though 55.7% is the average for services.

33.5% of nail techs receive a commission or other incentive for selling retail products.

Source: 2010-2011 NAILS Big Book >>>

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Step 4: Rinse jet parts with clean water. Put together SaniSmart Jet. Dry basin walls with clean towel then wipe chair’s armrest, entire footrest, and all basin’s surface with disinfectant wipes. The spa is now clean and ready for the next customer with new liner.

Step 1: SaniSmart jet should be disinfected with above steps (2 & 3) and soak overnight. Used disinfectant solution should be changed with new solution in every working days.

Step 2: Rinse basin to remove all debris, wash basin with soap or detergent, then rinse again with water.

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The Sanismart System was designed to enhance your sanitation procedures. Salons should still adhere and comply to their state board’s rules and regulations.

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STARTING YOUR CAREER

HOW TO ESTIMATE YOUR TRUE INCOME USING THESE WORKSHEETS The big question: Will I make more money as a booth renter or an employee? It may seem at first glance that you will earn more as a booth renter — after all isn’t it better to receive 100% of your service fees without someone else taking a cut?

But when you calculate the overhead a booth renter faces (she has to pay rent, buy her own supplies, and buy her own insurance), you’ll find the initial numbers are deceiving. Use the worksheets on the right to estimate your true take-home pay as either an employee or a booth renter. Consult a financial advisor for more details and help with your personal situation.

FOR AN EMPLOYEE: Line 1.

Annual gross income (salary, service and retail commission, and tips)

ANNUAL EXPENSES Line 2. FICA (social security and Medicare taxes) (5.65% of line 1) Line 3.

_______

_______

Estimated federal and state income tax (15% of line 1*)

_______

Cost for tools not provided by employer

_______

Line 5.

Total of lines 2-4

_______

Line 6.

Annual take-home pay (subtract line 5 from line 1)

_______

Line 4.

FOR A BOOTH RENTER: Line 1.

Annual gross income (gross service and retail income and tips)

_______

ANNUAL EXPENSES

ILLUSTRATION BY DON OEHL

.com

Learn the difference between a booth renter and an independent contractor.

Go to www.nailsmag.com/classification.

Line 2.

Space rental

Line 3.

Tools, supplies, cost of retail product

_______

Line 4.

Phone

_______

Line 5.

Liability insurance

_______

Line 6.

Marketing and advertising

_______

Line 7.

Misc. expenses (accountant, mileage, bank fees, etc.)

_______

Line 8.

Total of lines 2-7

_______

Line 9.

Adjusted gross income (subtract line 8 from line 1)

RESOURCES: Want more tax info? You can download the following publications from the IRS website at www.irs.gov/ formspubs/index.html or call (800) 829-3676. > Publication 1779, Independent Contractor or Employee Brochure > Publication 531, Reporting Tip Income > Form SS-8, Determination of Worker Status

_______

_______

Line 10. SECA (self-employment contributions tax) (13.3% of line 9)

_______

Line 11. Estimated federal and state tax (15% of line 9*)

_______

Line 12. Total of lines 10-11

_______

Line 13. Annual take-home pay (subtract line 12 from line 9)

_______

*This is just an estimate. The actual amount will vary depending on your tax bracket.

This rate applies only to the 2011 tax year. Ordinarily the rate is 7.65% for FICA and 15.3% for SECA.

14 | 2011 NAILS CAREER HANDBOOK

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STARTING YOUR CAREER

THE RESUME: SELLING YOURSELF Your resume plays a big part in how potential employers view you. Even if you re fresh out of school with no previous work experience, you can still put together a good resume. Here we show you how to create a crisp, organized resume that ll best highlight your skills and potential.

SAMPLE RESUME

AMY STANTON 1234 Elm St., Bellevue, Ill. 62206 | cell: 618-555-6789 | amystantonnails@gmail.com

CAREER GOAL To bring my dedication and enthusiasm for nails to a full-service salon environment that emphasizes team spirit, customer service, sanitation, mentoring of employees, and continuing education.

EDUCATION Cahokia Vocational College (March 2011-July 2011) Won 2nd place in area student competition tion for d public acrylics category. Coursework includes pink-and-whites, light massage, foot reflexology, and health issues. Business courses include accounting and business management.

Will take Illinois state license exam in August 2011. tivities Bellevue High School (June 2007) Received block “B” for achievement in extracurricular activities sheets. (girls’ softball and field hockey). Coursework included typing, computer science, and spreadsheets.

Organized accounts for sales of baked goods, caps, and T-shirts for team activities. Field hockeyy team went to state championship games.

Make sure your resume is organized logically and typed neatly. Ask a friend to check for spelling errors.

Plain white paper is fine.

Be sure to give current contact information. Callers should be able to leave a message at any phone number you provide. Your contact information is your vital link to prospective employers, so be accessible. Make sure your outgoing message on your voicemail and e-mail address convey a professional image.

State what you have to offer. Salon owners and managers aren’t just looking for experience. They want to see enthusiasm and potential.

Give the name and address of your cosmetology school, your license number, or when you expect to take your board exams. List the main subjects your courses covered.

CONTINUING EDUCATION The High Road to Education, Omaha, Neb. (August 2011) Premiere Orlando International Beauty Event (June 2011) Do Your Own Nail Competition, Madison, Wis. (May 2011) Ken Kassidy’s Business Management Class, Long Beach, Calif. (July 2010) NAILS Magazine subscriber (January 2009 to present)

WORK EXPERIENCE Receptionist, Shear Delight Salon, Bellevue, Ill. (September 2008 to present) Duties include answering telephone, making appointments, making beverages, maintaining appearance off waiting area, greeting customers with offers of cucumber water and magazines, communication between stylists and customers when necessary.

Hostess, Country Style restaurant, Bellevue, Ill. (June 2004 to September 2008) Duties included greeting customers, settling them at their tables, providing beverage service until server arrives, providing support for server.

COMMUNITY SERVICE & ACTIVITIES Visits with church youth group to area nursing homes to visit with residents; represented area youth at synod conference. Personal interests include camping and playing piano.

REFERENCES Mary Smith, Shear Delight Salon, Bellevue Ill. 618-331-5566 Irene Jones, teacher, Cahokia Vocational College, Cahokia, Ill. 618-334-2222 John Brown, youth group leader, Bellevue, Ill. 618-332-7777

List competitions you have entered, even if you didn’t place. It shows you are active in the industry. Include trade-related events you’ve attended such as shows, panel discussions, and continuing education courses.

List any trade publications you read.

Include jobs not in the beauty industry. Emphasize the aspects of previous employment that apply to the nail industry — such as greeting customers, providing good customer service, and communication. Include the dates of previous employment and names and phone numbers of supervisors.

Including information about your extra-curricular activities is a personal decision. Some potential employers like to get a larger sense of you as a person.

List three people who can vouch for your dependability and work habits.

If you don’t have a previous employer who can be your reference, ask a teacher or mentor. Make sure your references agree to be listed on your resume.

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STARTING YOUR CAREER

HOW TO ACE YOUR INTERVIEW

DRESS THE PART 1. Look neat and professional. Your clothes should be clean and spotless, your shoes polished, and your jewelry minimal. Don’t show up to an interview wearing jeans, a too-short skirt, a low-cut blouse, dirty or smelly clothes, or anything else that could give off a sloppy first impression.

2. Gear your look to the salon’s look. If it’s young and hip, it’s OK to dress more on the trendy side — keeping in mind that employers are trying to gauge the type of impression you’d make on clients. When in doubt, go more conservative.

3. Have impeccable nails, hair, and

makeup, but don’t go over the top. Keep your look natural and subdued.

4. Accessorize well, but not to the extreme. Wear small earrings and feel free to bring a neutral-toned purse (with room for a notepad and pen for writing down any follow-up information).

WHERE TO LOOK 1. Surf the web for online classifieds.

Some great sites to start your search include: > www.behindthechair.com/jobs/start. aspx > www.beautytech.com/forums (scroll down to classified ads, then employment classifieds)

> www.craigslist.org (go to your city’s page, then navigate to jobs — salon/ spa/fitness) > www.probeauty.org/careers 2. Check with your school to see if it offers job-placement assistance.

3. Ask distributors, teachers, product educators, and established nail techs if they know of salons hiring new techs.

4. Look for salons where you’d like to work and approach the owner to find out whether the salon is hiring.

5. Go to trade shows, networking events, job fairs, and other industry events armed with resumes and your portfolio.

PUTTING TOGETHER YOUR PORTFOLIO A portfolio with pictures of your work should show your skills while also letting the potential employer know you are organized. Purchase a simple binder from an office supply store, making sure to have plastic sheet covers, and include the following: > A nice photo of a full set of acrylic pink-and-whites. It’s one of the most basic services and most employers

will appreciate your skills in this department. > A shot of toes. If you’re proficient in gels, then a photo of some nice gel toes, Rock Star toes, or other decorative toenails will be sure to impress. > If you have a creative side, include up to five photos of your nail art. Even if you don’t plan on selling nail art as a service, it still shows the potential

employer you are passionate about nails. > Photos of any other nail specialties (wraps, Minx nail coatings, party nails, etc.). > A copy of your license and any other accreditations or certificates you’ve earned (like completion of manufacturer courses, first-aid classes, or beauty school nail competition placements). >>>

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STARTING YOUR CAREER DURING THE INTERVIEW 1. Be sure to arrive a little before the appointment. It’s always better to wait outside and take a minute to compose yourself than it is to rush when you’re running late. Try to give yourself plenty of time for traffic.

2. Don’t chew gum, play with your hair, bite your nails, or fidget. And do not dress casually, eg. jeans or provocative clothes. At a minimum, adhere to a smart, casual attire.

3. Shake hands with people and look them in the eye. It shows confidence and openness.

4. In the interview, relax, but use your best manners. Remember to just breathe when you feel nervous.

5. Discuss what you have to offer the salon, such as energy and a fresh perspective.

6. Research the salon at which you are applying by perusing its website, online reviews, etc. Discuss various aspects of the salon with the person interviewing you, as that knowledge is an expression of interest and sincerity.

7. Keep the conversation professional, upbeat, and to-the-point. Don’t ramble and don’t criticize teachers or previous employers. Do not discuss any personal issues or political/religious views.

8. Be prepared to let the salon owner know why you left your previous job or career. If you left on less-than-optimal terms, cast the situation in a positive light, such as: It wasn’t the right place for me, or I needed more support to grow.

9. If you have to do nails during the interview, make sure your tools and products are neat and in a professionallooking toolbox. (If you have to bring a model, she should look as professional as you do.)

10. Be prepared to discuss your career goals and expectations for this job, such as mentoring or continuing education. It is okay to ask what the work environment at the salon or spa is like and what type of products are used and retailed.

11. Don’t appear to be only interested in the money. Most owners feel it is acceptable to inquire about how the com-

HOW YOU’LL KNOW IF IT’S A GOOD FIT Think about the advantages and disadvantages of different salon work environments.

ADVANTAGES

DISADVANTAGES

NAILS-ONLY

Other nail techs to learn from; coworkers who share your passion for nails; coworkers to handle clients when you are sick or out

No stylists or estheticians to get referrals from

FULL-SERVICE

Stylists and estheticians to get referrals from; other clients to draw from

No one to network with or ask questions; nails might not be a priority

Usually charge higher prices; quiet, spa-like atmosphere, more coworkers to get referrals from

Most spas don t offer nail enhancements; nails might not be a priority

SPA

COMMON INTERVIEW QUESTIONS Be prepared to answer more than just “yes” or “no” questions. Practice your responses to these interview questions by role-playing with classmates or a friend. > What service do you find the most enjoyable to do? Which is the least? > How will you market yourself and draw in your clientele? > Why is it important to get manicures and pedicures? > How personable are you with your clients? > What will your reaction be if a client says she doesn’t like your work and wants a refund?

> Are you willing to promote others in the salon and how? > If you were experiencing a conflict with a fellow employee, how would you handle the situation? > What are the possible consequences of using dirty implements? > What are your strengths and weaknesses? > How long does it take you to do a full set of gel? What about a full set of acrylic?

WHAT TO BRING 1. Research (be prepared to tell the salon owner or hiring manager why you are a good fit with the salon).

2. Resume (see page 16 for tips on putting your resume together).

3. Portfolio (see “Putting Together Your Portfolio”).

4. Pens and a notepad.

5. Check before the interview to see if you should bring a model and product to demonstrate your skills.

6. Your best attitude and energy.

pany compensates, but to wait until the second interview to discuss how much (see page 14 for information on different compensation systems).

12. When discussing work hours, try to

be flexible and open to the needs of the salon, but forthright about your own limitations. If you have to be limited on certain days, try to offer more time elsewhere on the schedule.

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BUILDING YOUR BUSINESS

CALLING ALL CLIENTS! (67 WAYS TO FILL YOUR CHAIR IN 6 MONTHS) You ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.

START WITH YOU 1. Make sure your nails look beautiful.

You should be your own best advertisement. If you have a specialty (pink-and-whites, nail art) wear it on your own nails.

2. Look professional. No one’s saying you should wear a suit — but wear clean, pressed, tailored comfortable clothes.

Dress to the salon’s image.

3. Develop an elevator speech. This is your 30 second intro, explaining who you are, what you do, where you work, and one interesting fact potential clients will remember you by.

4. Create a recognizable brand. Have a logo professionally designed and use it on everything.

5. Get to a mentor. Find an experienced tech (maybe in your salon) who can show you the ropes. Find help for specific questions online. Educational books, CDs, and DVDs are also available: one to try is Building a Nail Department, available for $39 at www. summitsalon.com.

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6. Watch your language. “Colorful” language is best left out of the salon.

Never gossip about clients.

7. Get business cards. Order professional cards that include the salon name, address, phone number, website, and your name and title. Put a referral offer on the back.

8. Be on time. If you’re running late, call or text the client, if possible, apologize, and offer a small complimentary service

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(like a paraffin dip) if a client must wait.

9. Set professional, financial, and personal goals. Write them down, set time aside weekly to complete them, then cross them off your list.

10. Track your progress. Create a digital spreadsheet or physical notebook with your daily, weekly, monthly, and annual goals. Set aside time each day to keep on top of it. Try Michael Cole’s Jump Journal, available at www.salondev.com. >>>

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BUILDING YOUR BUSINESS GET THE WORD OUT

IMAGINE A PLACE WHERE YOU

CAN OV E R S E E YOUR BUSINESS

FROM ANYWHERE

NOW

STEP INSIDE WITH

REMOTE ACCESS

11. Shamelessly self-promote. Join a local networking group and do a demo at one of the meetings. Key chains, pens, or nail files with your salon name on them make great gifts.

12. Always carry your business cards.

Don’t leave home without them.

13. No marketing works as well as one-on-one contact. Advertising gets your name out there, but most clients come to the salon through personal invitation and referrals.

14. Start with family and friends. Give free pedicures, gel polish manicures, and full sets to your family and friends: they will market for you, and they will be honest with you about your work and how it can be improved.

15. Have a website. If you don’t know where to start, ask a friend who has some web design experience. Make sure to include your bio, salon address, hours of operation, service descriptions and pricing, and salon and service photos.

Also get a free professional Facebook page and post promotions, specials, and last-minute openings. You can even offer online scheduling though the Schedulicity Facebook app.

16. Stop in at all the businesses near your salon. Introduce yourself and offer a special price to the employees. Drop off gift bags with salon info and samples.

17. Work together. Barter services with other stylists in your salon. Help to promote each other and keep business in your salon.

18. Give a free full set and business cards to people in the public eye. In exchange they should give out your card whenever someone comments on their nails. Good candidates for this arrangement are flight

attendants, bank tellers, realtors, and jewelry or makeup counter salespeople.

19. Start an e-newsletter. Use this to announce your latest services and offer promotional discounts.

ConstantContact.com and RatePoint. com are two popular choices.

20. Leave an extra tip for the waitress.

Along with the cash tip, leave a gift certificate for $10 or $20 toward services with you. Include an expiration date of no more than 60 days out. Leave a couple for the server/bartender to hand out.

21. Do some wedding prep. Get friendly with bridal salons, photographers, flower shops, and wedding planners for referrals.

Also, rent a booth at a bridal show to reach new clients.

22. Branch out. If your salon doesn’t do hair, trade business cards with hair salons that don’t do nails.

23. Make gift certificates available online. Work with your web designer or www.spaemergency.com on this convenient service for clients.

24. Use your retail items wisely. Put stickers with the salon name and phone number on all retail items. Personalize retail bags with the salon name.

25. Get involved in your community.

Local charities, sporting programs, and local government and school events, directories, and brochures offer great exposure — often in exchange for a small donation.

26. Set up a referral arrangement.

Contact neighboring businesses to see if they will give their customers your card.

27. Promote, promote, promote. Step out of your salon to promote your business.

Hand out flyers and consider paid advertising online or elsewhere.

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MASTER YOUR ETIQUETTE 28. Make a good first impression. Greet clients as they walk in the door. Make sure they see a clean, organized salon.

29. Be prepared. Always be ready before the client walks in.

30. Keep the music down. Unless it’s part of your salon theme, don’t have a TV or radio dominating the salon atmosphere.

31. Don’t speak poorly of other salons or techs. You can listen and empathize, but don’t add your own criticism.

32. Stay off the phone. Take care of clients who call, but keep the personal calls and texts for personal time.

33. Act as if every client is your only client.

Give her your full attention.

34. Offer the client a drink. Tea, water, coffee, and juice are great options.

35. Find out your clients’ nail history. Offer services that best suit their lifestyle.

36. Keep your door open. An open door and a “Walk-ins Welcome” sign is very inviting. Be at the salon even when you don’t have scheduled clients.

37. Offer more than the price. When you receive a price inquiry, sell the service. Say, “For a pink-and-white full set, we charge $50, and that includes...”

38. Keep your personal life personal. It’s

OK to answer questions when asked, but steer the conversation away from you.

39. Watch your words. Instead of saying, “No, that won’t work,” say, “That appointment has been taken.” Then offer an alternative.

40. Offer standing appointments. If a client can’t do a standing appointment, make sure to at least book her next appointment.

41. Confirm appointments 48 hours before the appointment time. This way if your client reschedules, you still have time to fill the opening.

42. Be reliable. Especially when you are building new client relationships, you need to let them know they can depend on you.

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MAKE THE SALON A WELCOMING PLACE 43. Keep it neat. Make sure your table is clean and the client sees that you disinfect your implements.

44. Make your table an oasis. Products should smell, feel, and look good.

45. Be unique. Come up with unique signature services (like a Mojito Manicure) that your clients can’t get anywhere else.

46. Encourage them to test products.

Display “try me” bottles of retail products on your table.

47. Use convenience technology. Offer online booking so clients can book appointments at all hours. Look for smart phone scheduling apps. Also allow clients to text their appointment requests to you.

48. Don’t ignore the other half. Create services that invite men into the salon.

49. Show them what you have to offer.

Keep retail displays organized and wellstocked.

50. Put a white board near the salon entrance. Update it daily with the services and times you’re available.

51. Schedule clients back to back. That way they’ll see other people in your chair.

52. Decorate your front window. Promote services with attention-getting window displays.

53. Pay attention to the details. Notice special needs and subtly try to make a client’s visit easier.

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BUILDING YOUR BUSINESS HAVE A BONDING EXPERIENCE

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too?

54. Offer only what they can handle. If you give away full sets, make sure the person’s lifestyle can accommodate fill appointments.

55. Educate your clients. During the first appointment, tell clients what steps you are taking in each service and why. Let them see how serious you are about nail care and helping them maintain beautiful, healthy nails.

56. Develop a client recovery system.

Think of a way to recapture clients you haven’t seen for a while. Set aside time and send them a note with an offer to get them back in with you.

57. Enlist the team. Get the receptionist, owner, and employees on board to create a unique, consistent salon atmosphere.

58. Give a “commitment card” to every new client. This is a small card that lists

your commitment to the client on one side, and her commitment to you and her nails on the other.

59. Be available. When you are building your clientele, it’s important to be at the salon during hours that are convenient to the client.

60. Send cards to your clients. At the holidays, on their birthdays, and for referrals, send cards thanking them for their loyalty. If you want to, include a coupon for a discounted service.

61. Say thanks. Send thank-you notes to new clients to show your appreciation for their business.

62. New client call backs. Call new clients within a few days, inquire about their service, ask for feedback, thank them for coming in, and tell them you look forward to seeing them again soon.

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KEEP LEARNING 63. Educate yourself. Read trade magazines, attend trade shows, and take continuing education.

64. Take copious notes. Keep client cards to help you track allergies, nail issues, and contact information. Write down colors they like so you can remember next time.

65. Show off. Display your education certificates, plaques, trophies, and press coverage in visible areas.

66. Niche marketing. Figure out what you’re best at (enhancements, Minx nail

coatings, pedicures, etc.) and create a name for yourself in your area for this type of service.

67. Know about diseases and disorders of the natural nail. Be able to give advice on treatment, and know where to refer clients for help. Have a list of specialists who you trust — dermatologists, podiatrists, etc.

The One That Works, you can return it for a full refund.

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BUILDING YOUR BUSINESS

MARKET YOUR SERVICES You have a job. That s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

GET ON THE NET BUSINESS CARDS > Figure out how you want your card to look. Do you want it to work as a mini-brochure or be minimalistic in its message? Take your target clientele into account and cater to them. > Focus on what you do best. If you have a specialty be sure to list it on your card. If there isn’t one particular service that makes your offerings different from others, you can emphasize things like “expertise,” “personal service,” or “full service.” Or you may want to emphasize your commitment to sanitation. > Include vital information. All business cards should include your name, salon name, complete address with zip code, phone number (with area code!), website, and e-mail address. > Don’t list every service you offer. If you do, your card will become crowded and hard to read. Leave space around information so it stands out and organize it neatly so it’s easy to understand. > Use the back of your card as an appointment reminder. It’s also a good spot to mention your cancellation policy.

Consider including a mini-map if your location is hard to find. > Get your cards professionally designed and printed. Two good printing options are Vistaprint.com and Gotprint. com, both of which have budget-friendly prices.

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A FEW GOOD REFERRALS > Client referrals: There’s no greater feeling than new clients coming to you because a current client referred them.

Return the favor by developing a client referral program. It can be as detailed as setting up a punch-card system or as simple as telling clients about it. If a client refers a certain amount of new clients to you, give her a discount off her next service. > Physician referrals: Nail techs should never diagnose a nail problem on a client. If you notice a problem bring it up and stress the importance of medical care. Your clients are more apt to follow your advice if you recommend a local physician who specializes in nail care. Ask friends, family, and clients for doctor recommendations, then set up interviews with them. > Business referrals: Establish relationships with local businesses, especially if you have something in common with them. For example, if you tend to cater to young, city girls, establish a referral system with a boutique they frequent. Place business cards in their boutique and return the favor by placing their cards in your salon.

> Create a business website. If you can’t pay someone to design your website, enlist the help of tech-savvy friends. They can either give you a discount, or you can trade out your services for theirs. > Get all Googled. Type in “nails” and your city name in Google or another search engine. What is the first thing that comes up as a hit? What comes up on the right-hand “sponsored” side? Is it your salon’s name? If not, get your name at the top of the heap. Make sure your website is “Google-search” friendly and consider sponsoring the search for your area.

For more on search engine optimization, go to www.nailsmag.com/seo.

.com

> Make some face time. Twitter.com and Facebook.com allow for professional networking. Create a page and use it for all you can, including posting monthly discounts as bulletins.

For more on this topic, go to www.nailsmag.com/ socialnetworkingfortechs.

.com

> Speak up. Many regional news outlets have “discussion” options for their stories. Visit these discussion boards often, especially ones related to beauty; not only can you see how the latest trends are being received, but you can also stay active in discussions and sign every message with your name and salon contact info. >>>

2011 NAILS CAREER HANDBOOK

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BUILDING YOUR BUSINESS GET THE WORD OUT ON YOUR BUSINESS 1. Sign up your salon. Place signs on your salon’s window advertising your services. Or, set up creative window displays to help draw clients into the salon.

2. Pound the pavement. Make fliers talking about your services and place them under windshield wipers at busy malls or high school functions (like football games). You should check the lot owner’s solicitation policies first.

3. Get schooled. Many campuses have community bulletin boards that allow free posting. Place fliers about your salon on every board possible.

This is great especially during formals and prom season.

4. Be a chambermaid. Find out what benefits your local chamber of commerce offers its members.

Chambers will often list businesses in a member directory and/or provide networking opportunities.

5. Join the welcome wagon.

Welcome new community residents to the area with a gift certificate for your services. You can likely purchase the names from the chamber of commerce or go through a third-party service that sends out its own welcome packets, like Moving Targets (www.movingtargets. com) and Our Town America (www. ourtownamerica.com).

6. Be high profile. Offer free or discounted nail services to clients who work in jobs where their hands are high profile and often at the center of attention, like store cashiers, flight attendants, and bank tellers. Others are bound to notice if they have a beautiful set of pink-and-whites.

7. Give back. If people see you care about the community, they’ll not only notice your awesome set of glitter nails as you pick up trash with the highway beautification project, but they’ll also be more willing to spend their money at your salon.

8. Find wedded bliss. Most cities have a few wedding expos each year.

If it’s in your budget, consider renting a booth to show off your wedding-day

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designs. If you normally work with a hairdresser and makeup artist and rent the booth together, you’ll save on rental fees.

9. Sleep on it. If you’re near a hotel or motel, make extra copies of your price list and brochure and ask the front desk to keep them on hand for guests who are looking for a nail tech.

10. Wear it. Of course you’re already wearing a beautiful set of your own nails. But what about the rest of you?

Instead of being a walking billboard for your favorite sports team, be your own walking billboard. Have T-shirts made with your logo and website on them. Wear them to casual community events (like PTA meetings or watching a parade).

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BUILDING YOUR BUSINESS

WHY THEY COME BACK What is it about a professional manicure that gets a client hooked?

NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Client: Lorin Carpenter Nail Tech: Faith Glionna Salon: Cuticles Salon Location: Indialantic, Fla. I managed a 10,000-sq.-ft. luxury salon and spa for five years, but working there did not afford me the time to actually take advantage of the many services. I would only get a manicure or a pedicure for a special occasion. When I left the spa and took a position running a medical practice for a plastic surgeon, I needed to look professional and “polished” on a daily basis. I tried Cuticles because it was close to my home and the prices were very reasonable. I didn’t know what to expect, but I did know the criteria for a high-quality manicure and pedicure.

I was pleasantly surprised to find the service I received and the products used to perform my nail treatments were the same as the fancy spa, but for a third of the cost. And I was thrilled to later discover that the manicure and pedicure I received actually lasted longer! More than that, I thoroughly enjoyed the casual and intimate, yet professional, atmosphere. I was hooked!

I now have a standing appointment first thing every Saturday morning and I wouldn’t miss it.

Client: Carol Trache Nail Tech: Linda Tabella Salon: Melanie & Company Salon Spa Location: Palm Beach Gardens, Fla. The first thing I notice is someone’s hands, and mine are usually pretty unsightly. Working in the garden and playing with my artist paints are not exactly helpful to my nails either. So you can imagine how excited I was to have my first professional manicure.

My experience was a delightful one! I was pampered and fussed over and felt very special. I loved the bonus paraffin dip that made my hands almost as smooth as a new baby’s bottom. When the last coat of sparkling nail polish was dry, my hands and nails looked terrific. And the best part of my experience was that this was a birthday gift from my wonderful daughter. She made my day very special!

Ever since I’ve looked forward to each pampering service. Linda always makes me feel so relaxed and refreshed — my nails look great too!

Client: Kim Underwood Nail Tech: J. Annette Robinson Salon: The Look Salon Location: Nashville, Tenn.

I started with acrylics then switched to fiberglass. My nails were always breaking before I started using fiberglass. My nails continue to stay healthy even after 15 years of wearing fiberglass and there is no discoloration. I get compliments every day on my nails. My grandmother told me as a teenager, “If a woman has her makeup, hair, and nails done, it doesn’t matter her size, she is beautiful!” I have never forgotten it.

Through the years, I have developed a very special friendship with Annette. I can tell her anything. She always makes me feel beautiful. She is like family to me and I enjoy my visits with her.

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Client: Betsy Berry Nail Tech: Rebecca Bence Salon: The Salon at Saks Fifth Avenue and Lake Austin Spa Resort Location: Austin, Texas I’m not sure I could recall the first professional manicure I ever got, but I can certainly remember my first time with Becky Bence. Becky has become a close friend and is also my go-to nail tech in whose skillful, loving care I have now entrusted my nails for over a decade. Let me hasten to add that my natural nails are not one of my better physical attributes, but Becky does them up in such style that you wouldn’t know it. Instead you would notice the subtlety of her precise, excellent work — and how it sets off my jewelry, which is what drove me to seek nail help in the first place. The result, I think, is that well-manicured look that, for me, always connotes self-confidence and sophistication.

Client: Ruth Baxter Nail Tech: Holly L. Schippers Salon: FingerNailFixer Location: Bussey, Iowa I started going to Holly in 2004. I had nails that were splitting and my daughter suggested going to a salon to have them done. I kept going because it was the only way I could keep my nails in good condition. I enjoyed the way they look and have gotten very nice compliments about them. I have really enjoyed Holly doing my nails. She is very special and does such nice work.

Client: Jean Veltri Simpson Nail Tech: Lori Laskovics Salon: Lori’s Nail & Tanning Boutique Location: Jefferson Hills, Pa. Lori Laskovics has been my manicurist for 15 years now. I remember clearly why I decided to have my nails done and how I found Lori. I had a blind date approaching and a friend from work said I should get a French manicure for my date. I didn’t know anyone who went to a salon in my community who could give me a recommendation. So I looked in the Yellow Pages for the nearest salon. My appointment was with Lori and I have been going to her ever since. (I also married the man I met on that blind date! In fact, Lori not only did my nails for the wedding, but attended the wedding as my friend.)

Lori’s Southern charm and talent for manicures kept me coming back to her. Lori is a wonderful person and an expert manicurist. When people ask me where I get my manicures, I don’t say Lori’s Nail and Tanning Boutique. I always say, “My friend, Lori, is a manicurist and has her own salon.”

Client: Elizabeth “Bette” Rodriguez de Chavez Nail Tech: Patty Lopez Salon: Studio 24 Location: Parral, Mexico My mother treated me to my first manicure for my graduation when I was 18. The painted French manicure changed my life. I realized my hands were very pretty and I was hooked. I’ve had manicures for 22 years now and in fact, 20 years ago, I opened a women’s beauty product store (Yitzar Beauty Products) in my little town so that all women could enjoy feeling — and being — beautiful.

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the

great Nail Tech

challenge

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We ve created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge? BY TIM CROWLEY, HANNAH LEE, JUDY LESSIN, AND SREE ROY

In addition to our 36 challenges, we’ve also included a special advertising section of 19 great challenges posed to you from some of the top manufacturers in the professional nail industry.

OPI Products China Glaze CND Young Nails ibd Seche NSI Jessica Cosmetics Dashing Diva Light Elegance

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p. 39 p. 41 p. 43 p. 45 p. 47 p. 49 p. 51 p. 53 p. 55 p. 57

EZ Flow AkzĂŠntz T4 Spa LeChat Bio Sculpture Gel King Research enVogue Tammy Taylor Nails Hand & Nail Harmony

p. 59 p. 61 p. 63 p. 65 p. 67 p. 69 p. 71 p. 73 p. 74

Look for the .com icon to dig deeper into these topics via articles on www.nailsmag.com.

2011 NAILS CAREER HANDBOOK

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the Great Nail Tech

challenge

#1 Create a new signature service.

Take the time to create a themed service or to incorporate seasonal changes to your menu to add some excitement. Brainstorm with your team about what mani or pedi services you’d like to offer: maybe a chocolate pedicure for Valentine’s Day or a Cosmopolitan Manicure for the after-work crowd. You can develop services both initially inspired by the service idea itself (say, “olive manicure”) or by first researching unique products (say, finding an olive hand lotion). If you have a product line you already prefer to use, then consider contacting the company to find out the different ways the product can be incorporated into signature services or what other lines are available to help you switch it up.

challenge #2 Market your sanitation standards.

Salon sanitation is a major concern with your clients, as well it should be. Why not let them know that you’re already way ahead of them?

Using the flier and brochure templates available in Microsoft Word, you can easily create and print out a document that tells your clients what they’re eager to know. Be sure to cover topics such as ventilation, disposal, inspection reports, sanitation processes, and foot spa policies and cleaning logs.

By doing so you’re letting your clients know that you’re the ultimate professional and they’ll feel safe and secure in your hands.

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Visit www.nailsmag.com/handouts for ready-made salon sanitation signage.

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OPI CHALLENGE:

Build Your Business with Shatter by OPI!

White Shatter

Turquoise Shatter

Blue Shatter

Navy Shatter

Black Shatter

shatter by opi

Red Shatter

Nail art is the hottest trend to hit the streets! Leaving behind a crackled, two-texture finish on any OPI Nail Lacquer shade, Shatter by OPI allows you to give clients the look they want, instantly!

1

Show it off.

Paint OPI Nail Palettes with fun Shatter combinations to show how no two nails are the same. Double the fun: Add Top Coat to take Shatter from matte to glossy.

2

Impress instantly.

Show clients what their favorite nail lacquer shade looks like “Shattered.” With six Shatter shades and over 100 OPI Nail Lacquer colors, the possibilities are endless!

Shatter your shades Six irresistible Shatter shades.

Each color creates a beautiful “shattered” effect and the options are endless!

3

Get toe-tally involved.

Entice clients to wear Shatter on their toes and add more profits to your pedicures!

SHATTER SHADES FROM LEFT TO RIGHT:

4

Spread the word fast!

Post photos of your own “Shattered” nails or OPI Nail Palettes painted with Shatter to your Facebook page. Repeat weekly with new looks!

Shatter by OPI is available in White, Turquoise, Blue, Navy, Black, and Red.

white shatter, turquoise shatter, blue shatter, navy shatter, black shatter, red shatter

How to Shatter: Apply one coat of Shatter over two coats of completely dry nail lacquer for a stylish two-texture effect. Add Top Coat for a gorgeous high-gloss finish.

SCAN AND LEARN Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending).

www.opi.com 800.341.9999

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE For more information, contact your local OPI distributor.

Call 800.341.9999 ©2011 OPI Products Inc.

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the Great Nail Tech

challenge #3

Get just one client per day to try nail art on just one nail.

You know how powerful this tip is. Because once someone starts to understand the beauty and fun of nail art, they get addicted and they can’t go back to the way things used to be.

Show some samples. Keep your ears open to your client’s mention of an upcoming special event that you can make a suggestion for. Tell her you have an idea that’s just for her. If she’s hesitant, offer her a free design on her big toenail.

Before you know it, you’ve got yourself a regular client at a higherpriced set. One is all it takes.

challenge #4 Visit other salons to give yourself new ideas. s.

Gain a competitive edge by experiencing other salons. Things to look for include design and decor, prices, quality of customer service, sanitation habits, retail set-up, and product lines. Then, take the best of the experience back to your own salon and make positive changes.

It’s possible to gain a lot of information incognito, but we recommend being transparent and letting the other salon’s staff know that you’re also in the industry. (Go to a salon outside your immediate competitive area, if you’re concerned your neighborhood salons will see you as a threat.) This is a great opportunity to talk shop and share techniques.

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Visit www.nailsmag.com/business/profiles to read profiles of other salons.

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CHINA GLAZE CHALLENGE:

Polish Like a Star What do Katy Perry, Kim Karsdashian, and Lady Gaga all have in common? These fashion icons have traffic-stopping style. They set the trends we all want to emulate and their nail colors are no exception. Want to rock your favorite celebrity’s look? China Glaze has got it! Here are seven of the hottest trendsetters’ nail looks and the China Glaze shade that will make you look like a star!

Celebrity Style Icon

Jennifer Hudson

Lady Gaga

The Trend

Rock star purple nails

“Bad Romance” black nails

Get the Look

China Glaze Grape Pop China Glaze D Grape Pop

China Glaze Liquid Leather

Kim Kardashian

Vampy dark nails

China Glaze Evening Seduction

Von Teese Tese Dita Von

Vintage red nails

China Glaze Vermillion

Nicole Kidman

Lightly blushed nails

China Glaze Innocence

Rihanna

RLadylike color

China Glaze For Audrey

Megan Fox

Flirtatious pink nails

China Glaze Exceptionally Gifted

www.chinaglaze.com 800.621.9585

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challenge

challenge #5 Suggest a service a client doesn’t normally get.

It’s popular to incentivize clients to refer new clients and earn free nail services, but you can make this relationship even more productive by giving clients an incentive and getting them to try a new service at the same time.

Instead of giving a regular acrylic client 20% off her full set if she refers five customers, give her a free set of colored acrylics. That way she tries a new, higher-priced service that she’s more inclined to like since she’s already an acrylic customer. Or, once a natural nail client refers three new clients, offer her a free (she still pays for the manicure) gel-polish application. The best way to convert clients to a new service is to get the product on their hands so they can see just how well it wears. After a two-week, no-chip manicure, she’ll be hooked.

challenge #6 Be more environmentally conscious.

You don’t have to be a tree-hugger to be environmentally conscious; you can quite easily do your part for the environment and the people in it with some simple changes in the way you work.

How do you dispose of products? You know you’re not allowed to pour monomer down the drain, right? Are you also aware of how to get rid of old polish? Do you have a low-flow toilet in the salon bathroom? Do you recycle paper? Do you use fluorescent lights in the salon? (If you still think fluorescent lights make the place look like a cafeteria, look again. The “ice cream twirl” bulbs have been greatly improved.) Do you know the rules in your city about proper waste disposal? (Waste disposal is generally a municipal issue.)

You can also create a flier on your salon’s environmental policies. Don’t be afraid to point out all of the good you’re doing for the planet.

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CND CHALLENGE:

Turn Manicure Clients into CND Shellac Clients CND Shellac Nail Color is the ultimate service for your natural nail clients who are sick of chips, dulling and smudged manicures and want a better alternative.

CND Shellac mega-manicures outlive basic polish manicures by 2-3 times, yet they don’t take any more time to do. The brilliant glossy shine of this super-powered polish lasts for two weeks and does not chip, dull or need touchups. CND Shellac is safe; it’s hypo-allergenic and 3-Free (no formaldehyde, toluene or DBP). Best of all, it comes off easily in 10 minutes without weakening or damaging natural nails with buffing or filing.

Clients will love the range of 24 perennial classics and fashionable favorite colors including opaque pink Romantique, siren red Wildfire, chrome taupe Iced Cappuccino and deep purple Rock Royalty.

SAY HELLO TO THE FUTURE.

Here’s how to convert your clients to CND Shellac: Guarantee two-week wear. Challenge your client to dull or dent her CND Shellac manicure during day-to-day wear — after witnessing CND Shellac’s long-lasting durability and shine, she’ll be hooked!

1

Pinkie Swear. Client not quite ready to take the plunge? Shellac one pinkie finger and just wait for your client to request the next nine in two weeks!

2

CND Shellac Yourself. When clients see your impossibly glossy nails that withstand polish remover, they’ll want to know more. You are the best representative for the product — hairstylists tell clients the best products to tame their mane, and nail clients rely on you for advice and manicure guidance.

UV3 Technology • On Like Polish.

• Wears Like Gel. • Off In Minutes. (really!) patent pending

3

Key Tests for First Timers. Clients are accustomed to waiting for wet nails to dry and no purse digging post-service. Challenge your CND Shellac clients to retrieve keys from their handbag — and make them try to scratch a nail by dragging the key directly across the manicure! Looks of shock and awe will follow.

4

Nourish the Nail. Teach that oiling nails is as good as oiling cuticles. Show how applying CND SolarOil on a daily basis penetrates through color and nourishes the nail plate for the best in CND Shellac or basic polish manicure pampering.

www.cnd.com 800.833.NAIL

cnd.com/shellacN ©2010 Creative Nail Design, Inc.

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the Great Nail Tech

challenge challenge #7 Cross-promote with one of your business neighbors.

Your business neighbors are your friends. Let other business owners know you’re interested in working with them to promote both businesses. The relationship may be as simple as keeping each other’s business cards displayed by the register, or you can get more creative: Have each business donate a prize that can be raffled off to the other’s customers, or go in together on a promotional mailing and split the cost.

You can also find synergies outside your immediate neighbors and seek out businesses that complement what the nail salon is all about: How about a sporting goods store or orthotics business? Offer a discount coupon for your runner’s pedicure. How about a local jewelry or bridal store? Make sure their clients learn about your wedding services.

You might even consider contacting corporations and getting them to give your gift certificates to employees as a reward for top performers.

#8 Go to at least one trade show this year.

For career nail techs, going to at least one trade show in their career is a must. If you’ve never been to one, you’ll be amazed at the number of companies and booths present that are completely nail-focused. And there is a multitude of classes and education available at the big trade shows, each offering valuable information on procedures,, sanitation,, safety, and business advice. w nail And they also can be a great way to bond with fellow techs and hairstylists in your salon. A group trip to a big trade oubt show usually spells fun for everyone, and you’ll no doubt come back with some stories to tell. his Challenge yourself to go to one major trade show this ch year. Make it a point to try out a different product on each nail and see how much you’ll learn.

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Visit www.nailsmag.com/events for an industry events calendar.

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YOUNG NAILS CHALLENGE:

Add One New Client Per Month Really challenge yourself. Roll up your sleeves and do something. Even a lot of somethings. So here’s the throwdown: Gain one new regular client each month for the next year.

Here are a few tips to get you started:

1

Get educated: Continuing education isn’t just for novices but for true professionals, as well. Staying on top of your skills helps you gain confidence, improve your technique, gain speed and efficiency, and learn new tricks and styles to provide your clients. Also, you should set aside a little time each week to practice new techniques and moves even when you’re not taking a class.

2

Social media: Yes, definitely promote yourself and your business on Facebook and Twitter, but definitely don’t combine your personal and professional accounts. Keep them clean and separate and you’ll be glad you did in the long run. Update often, but not to the point of being spammy. And when you update be new, genuine, informative, and fun.

3

Do a website: If you don’t have one already, be sure to make it understated and elegant. If you already have one, make sure it’s understated and elegant.

Less is more. On-line appointment making is a plus and be sure to answer e-mails promptly.

4

Plant seeds: When you listen to clients chat, seek out organic opportunities to add business and offer a helping hand. A relative is getting married, a friend is moving to town, maybe she’s started a new job. Make a proposal that makes your client look good to her friends. Offer a package deal, an idea for the wedding party manis, and so on. And give your client goodies, too. It doesn’t have to be a freebie; sending a Thank You card can go a long way.

5

Be proactive: Don’t just sit there, do something. Clients, loyalty, and income aren’t going to miraculously fall in your lap. Make a plan, work it just a few minutes a day, and you’ll be rewarded. One new client each month for a year can increase your income by $10,000. What if you got two?

6

Love what you do and you’ll never work a day in your life. But you should still be a Pro about your business; this isn’t a hobby or a skill or an art demonstration. Give our profession the respect it deserves. If you don’t love doing nails, it’s time to do something else.

R

www.youngnails.com 800.777.9170

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challenge

challenge #9 Improve your online presence. nce You’ve got your place on the web, but how do you get people to go there? Use these search-engine optimization (SEO) techniques to get more potential clients to find you online.

Make sure your business listing is appearing on the major search engines. It’s free and easy, and you don’t even have to have a salon website to sign up: Google (www.google.com/places), Bing (https://ssl.bing.com/listings/businesssearch. aspx), and Yahoo! (http://listings.local.yahoo.com/csubmit/index.php).

Think like a consumer when writing the words for your website. “Nail salon” gets more searches than “nail spa” (according to wordtracker.com). Also, link to other sites — and get others to link to your site. This helps your credibility in the search engines’ rankings.

challenge #10 Build a referral relationship with a doctor.

Innovative techs and doctors are working together to build relationships that result in cross-referral between professions. The most important factor in successfully establishing a relationship with a doctor is knowing and adhering to industry standards or higher. When you communicate your knowledge and attention to detail regarding salon safety standards, it gains you respect.

When you first meet with the doctor — usually a podiatrist or dermatologist — have two to three main points and keep the meeting friendly, brief, and concise. Bring pictures that show the set-up in the salon and a list of practices you use to keep the salon clean and implements disinfected. Also bring along a promotional item that you can leave to remind the doctor of you and your salon.

Remember, doctors are impressed by a tech who knows her limitations and will refer to a doctor before she crosses the line from recognizing a problem to diagnosing a problem. Also remember the doctor knows it’s beneficial to have a salon where she can refer clients, so present yourself with confidence.

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IBD CHALLENGE:

Say “Mais Oui” to the Inverted French Manicure

Offer your clients an alternative to a traditional French manicure with this inverted French look. What better way to create this fun look than with ibd’s Gelac? It will last longer and wear better than if you achieved the look with traditional polish.

1. Prep nails and apply Gelac Nail Prep and let dry.

2. Then, apply Gelac Base Coat. Cure for one minute.

(Appearance should be grainy, not shiny, before applying gel polish.)

3. Apply one coat of Gelac Mint Julip. Cure for two minutes.

4. To create an inverted moon, apply one coat of Gelac Totally Teal to the inside quarter of each nail from the cuticle to the edge. Using a dry gel brush, create a concave smile line by edging away the Totally Teal polish. Cure for three minutes.

5. Apply Gelac Top Coat. Cure for two minutes.

www.ibdbeauty.com 800.621.9585

2011 NAILS CAREER HANDBOOK

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challenge

challenge #11 Take three continuing education classes this year.

If you don’t challenge yourself to learn, you won’t be able to grow and improve your skills. So take it upon yourself to go to three continuing education classes this year. You can find info on them online at www.nailsmag.com/events.

Classes almost always accompany the big beauty trade shows, but you can sometimes find them closer to home as well. Nail tech education events like The High Road to Education (www.thehrte.com) and other local networking events are excellent retreats that help nail techs focus on improving their skills.

You can also inquire with your local distributors to see if they are sponsoring or know of any classes in your area.

#12 Get your most difficult natural nail client to try soak-off gels.

For most of you, your natural clients don’t want to wear nail enhancements, or “fake nails” as some may call them. Clients can be wary of enhancements because of the perceived damage to the natural nail.

Since most of the brush-on gel polishes need no etching of the natural nail, just a simple base, color, and top coat application, it’s more palatable to your traditional natural nail client.

Since it relates more closely to a polish application, all you have to do is market the hybrid gel-polish service as a longer-lasting manicure. Explain to your client that it’s a semi-permanent color that doesn’t chip and has no dry-time.

The simple “key test” — having the client grab her keys out of her purse immediately after application — works wonders.

And while you might be losing a weekly manicure appointment to a bimonthly appointment, you’ll charge accordingly (we suggest at least $15 more than your basic manicure) and you’ll free up time in your book for more appointments. That means more money toward your bottom line.

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SECHE CHALLENGE:

Achieve the Perfect Nail

All nails are not created equal.

Different problems require different solutions. Each Perfect Nail formulation provides effective nail therapy for specific nail conditions. Whether your client has soft, peeling nails; hard, dry nails; or healthy nails that she wants to protect, there is a Perfect Nail formulation to meet her needs.

Seche Perfect Nail products — Retain, Rebuild, and Recondition — help grow and keep healthy natural nails.

1

Strong Equals Long. Long nails must be strong nails.

And to be strong, a nail must be healthy. Nails consist of multiple layers; unprotected, these layers can peel away leaving the nails soft and weak. With each application, Retain’s protein formula seals these layers together to reinforce and strengthen your nails. Retain is continuing therapy. Once you have long, beautiful nails, Retain will condition, protect, and improve them.

2

Flex Your Options. Weather, lifestyle, and daily living all influence the condition of your nails. Rebuild helps weak, thin, soft, or peeling nails. With each application, Rebuild reinforces and thickens nails providing durability while promoting strength and flexibility.

3

The Perfect Nail. Applied daily, Recondition helps regain the healthy balance necessary to resist stress and enhance durability. Recondition provides extra conditioning for nails that are hard, dry, and brittle. This special formulation replenishes the natural moisture content of the nail. This formulation is ideal for pedicures.

www.seche.com 800.621.9585 2011 NAILS CAREER HANDBOOK

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challenge

challenge #13 Track your numbers. > What’s the cost-per-service for products used in your enhancement services? > What’s the average service ticket amount excluding retail and tips? > What’s the percentage of clients who pre-book appointments before they leave the salon?

Statistics don’t lie; in fact they can be liberating.

Here are just a few of the statistics you should know about your business in order to make smart decisions: cost-per-service, average service ticket, pre-booking rate, gross income per square foot, retail sales, and fixed vs. flexible expenses.

The statistics that apply to your salon will be different from those for a salon down the street. The important thing is that you know what they are and can use them to drive your decisions in a healthy manner.

So grab a calculator and get going.

#14 Pick a NAILS client handout (or create your own) to distribute to interested clients.

There’s a lot of confusion and ignorance in the general public when it comes to nails. But as a nail tech or salon owner, you’re in the perfect position to distribute client handouts, which contain expert insight into topics like what to look for in a nail salon or how to care for nails at home. Handouts are readily available on the Internet and can be printed out or photocopied (maybe with your business card attached), then given to interested clients. You may also consider keeping these handouts at the front desk and in waiting areas. Take the challenge to pick at least one of these handouts and distribute it to clients this year.

You can get ready-made handouts from: > www.nailsmag.com/handouts: Choose from Emergency Nail Repair at Home, 10 Nail Myths to Stop Believing, Caring For Your Nail Enhancements at Home, Do-ItYourself Acrylic Removal Guide, and more. > www.probeauty.org/research: Choose from What to Look Out for in a Nail Salon and Facts About Salon Nail Polish Products for Consumers. > www.schoonscientific.com/resources-publications-technical-articles.html: Choose from Do UV Lamps Emit Unsafe Levels of Ultraviolet Light?, Where is the Cuticle?, and more.

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Polish Pro Base Coat

Polish Pro Color

Polish Pro Accessory

Step 1: After prepping the natural nail, apply a very thin layer of Polish Pro Base Coat, capping all edges. Cure in the Versa Cure UV Bonding.

Step 2: Apply one very thin coat of the Polish Pro color of your choice (Burgundy was used in this demo), shaking the bottle well before use. Cure for two minutes. Repeat for full color coverage.

Step 3: Apply a thin coat of the Polish Pro Accessory of your choice (Vintage was used in this demo), shaking the bottle well before use. Cure for two minutes.

Step 4: Apply a thin coat of Polish Pro Top Coat, capping all edges. Cure for two minutes.

s

s oo Ch er Silv

Properly promoting a gel polish line in your nail salon can be quite an investment. We would certainly consider it a smart investment for your business, but it requires cash none the less. NSI Polish Pro has advantages over traditional nail polish; chip-free for two weeks or longer and no drying time.

All that said; you still need to provide your clients with color options to truly make gel polish a profitable addition to your service menu.

Enter the Polish Pro Accessory Collection; six different finishes that can be layered over any gel polish color for something striking, exciting and totally new. Have twelve Polish Pro colors in your salon already? Add the Accessory Collection and now you have 84 – presto! Instantly multiply your gel polish color range without breaking the bank. Here is how they work:

nd

De se rt S

Instantly Multiply Your Gel Polish Color Range

a

NSI CHALLENGE:

The cure for the common manicure NSI Polish Pro. A revolutionary light-cured polish formula that lasts two weeks or more without chipping, smudging, or cracking.

Available in an ever-expanding array of sassy shades. And now you can instantly multiply your color range with Polish Pro Accessories. Layer any of the six Accessories over a Polish Pro color and presto - something striking, exciting and totally new.

For more detailed Polish Pro application instructions, visit www.nsinails.com Tip: Grab some color pops and paint down some gel polish and Accessory combinations to display in the salon. What else are you doing during American Idol commercial breaks?

nail systems international

For more information, go to nsinails.com. Or call 800-354-6741.

Polish Pro Top Coat

www.nsinails.com 800.354.6741

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challenge

#15 Hand out 10 business cards a week.

If business is slow, it’s time to crank up your “brave meter,” says salon consultant Kristi Valenzuela. Create a plan of action to pass out at least 10 business cards each week. Include an aggressive first-visit voucher printed on the back of the card and come up with a clever way to introduce yourself.

No place is off limits when it comes to handing out your cards, which should go to everyone you encounter in your daily routine. Day care staffers, teachers, waitresses, and dry cleaners should all have your card. When you get your car’s oil changed, use those 20 minutes to walk around the strip mall giving out your card. If you don’t live near the salon, then travel to your work area to get your errands done there.

Of course, if you work in a full-service salon, introduce yourself to the non-nail clients and offer free hand massages, polish changes, and paraffin dips. Give all new clients in other departments a salon tour and complimentary service.

challenge #16 Work smarter, not harder.

We’ve all heard the adage, “work smarter not harder.” For nail ail d techs this means finding easy ways to decrease service times and product costs, or boost income without putting in more hours.

Here are just a few tips. > To cut down on wasted manicure and pedicure products,, buy small dishes that match the decor of your salon that can hold the appropriate amount of product needed for each service. > Set aside a certain time to return calls and check e-mail. > Remember to say “keys, cash, and coat or sweater” to your clients before you polish. This will save time and money revents upselling in redos. But avoid letting your clients pay ahead of time. It prevents and retailing. > Reminder calls (or texts or e-mails) are important. Salons that don’t take advantage of reminding the clients of their appointments could be missing the boat.

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Get more tips at www.nailsmag.com/worksmarter.

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JESSICA CHALLENGE:

“Make Over” or “Make Under” Your Clients’ Nails

Jessica Cosmetics The Jessica® Nail System of Natural Nail Care and GELeration Soak Off Gel Polish provides a solution to every manicure woe.

Have an acrylic-using client whose long, squared-off nails are out-of-date and need a more natural look but cannot commit to weekly manicures? Transitioning an acrylic user to GELeration Soak Off Gel Polish is the healthier manicure option for women who want low-maintenance nails. The benefits of gel strength combined with a three-week maintenance schedule are the perfect recommendation for this type of client. Backed by Jessica’s expertise in treating nail types combined with her unique and luxurious product ingredients, GELeration is the first soak-off gel product to enable women to easily transition between natural nails and gel while protecting them.

How about a client who wants long, beautifully grooming nails but can’t seem to let them grow? GELeration protects the nail while enabling it to grow. Available in 26 of Jessica’s best-selling Custom Colours, GELeration lasts for more than three weeks with no chipping, peeling, smudging, or fading. Easily applied or removed in minutes by a nail technician, GELeration gives active women the freedom to look their best without slowing down. Then, when their nails grow out, they can easily transition to the Jessica’s Nail Cultivation System while keeping their favorite Jessica Custom Colour.

Jessica’s GELeration Soak Off Gel Polish combined with our Nail Cultivation System offers lifetime solutions to treat every nail type while maintaining healthy, beautiful nails.

www.jessicacosmetics.com

800.582.4000 www.jessicacosmetics.com 2011 NAILS CAREER HANDBOOK

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challenge #17 Set up a retirement savings plan.

Sixty-five: It’s the age you’ll be when you can finally take advantage of those senior-citizen discounts at the movies. (Woo hoo!) And if you plan right, the discount matinee won’t be the only great thing about your golden years — you can also get the relaxing retirement you deserve.

The first steps to financial freedom, says C.P.A. Jane Honeck, are to commit and choose.

Commit to use your hard-earned dollars for both today and tomorrow. Sounds easy, but how do you do that? Divide a sheet of paper down the middle. On the left side, list all the reasons why you don’t save now. On the right side, list the reasons why you want to save. Analyze the list and decide which side you want to be on.

Choose one day a week to contribute to your future. Take the entire day’s earnings (or a portion) and deposit it into a separate savings account. Make this a weekly ritual that takes priority over everything — no excuses. After a month, it will become a habit replacing your old pattern of spending.

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Visit www.nailsmag.com/retire for more info on setting up a retirement account.

challenge #18 Get five clients to review you on Yelp.com.

In this day and age, there’s no denying the power of positive (and negative) reviews on online review websites. For many potential clients, these sites are the first place they look when picking a salon.

That’s why it’s so important to encourage your satisfied clients to write short reviews of your salon, especially on the more popular sites like Yelp.com.

You can encourage clients to write reviews by holding a monthly drawing for a free nail service among all clients who reviewed you in the previous month. You can also put a direct link to your Yelp. com page in your e-newsletter and on your website.

Also, be sure to monitor your Yelp.com page, so you can respond to both positive and negative comments. “If a customer takes the time to write it, we should take the time to write back. It’s a personal touch,” says Sandra Miller, co-owner of salon Color Me Green in Manhattan Beach, Calif.

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DASHING DIVA CHALLENGE:

Provide Perfect French Manis, Every Time 4

5

6

Finished

Who says

you can’ t be perfect?

Dashing Diva French Wrap Plus

No-chip French color.

Perfect smile lines.

Flawless results.

EVERY TIME.

Though every nail salon may offer French manicures, few provide them with ease and consistency. For techs looking to offer the perfect French with polish, gels or acrylics, Dashing Diva’s French Wrap products are the answer. With Dashing Diva French Wrap Plus, every nail technician can offer quality non-chipping, non-fading French manicures in minutes, with perfect smile lines every time. This added value means clients will pay extra dollars for the service, translating into more revenue for techs and salons.

1. After cleaning and prepping nails, size French Wrap Plus for each nail. French color should fully cover free edge and be flush with sidewalls.

2. Lightly buff free edge with the 240-grit side of Dashing Diva’s Pink Sponge File. Use a dry lint-free wipe to remove all dust and filings from natural nail plate.

3. Apply Dashing Diva Brush-On Glue onto side corners of natural nail free edge and onto entire band of French color inside French Wrap Plus housing applicator.

4. Apply French Wrap Plus by placing it onto nails so that the French color is aligned flush with free edge. Avoid any overhang of French color. Holding French Wrap Plus in place, press from the center of the housing applicator out to the sides of the applicator 2-3 times to help with adhesion.

5. Clip application tab with nail clipper at center circle to release housing applicator from French color. Carefully wipe away excess Brush-On Glue with a dry lint-free wipe before adhesive dries. Shape French color band to align with free edge so there is no overhang of French color.

6. Apply overlay of your choice: A. Natural Overlay: After buffing over French color with the 240-grit side of Pink Sponge File, remove all dust. Apply one coat of Dashing Diva Base Seal followed by two coats of Dashing Diva Top Seal. Let dry 2-3 minutes.

B. Gel Overlay: Apply Dashing Diva French Bonder sparingly over French color only.

Proceed with gel overlay of your choice, curing and completing service as needed.

C. Acrylic Overlay: Proceed with acrylic overlay of your choice. ©2010 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com

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challenge

challenge #19 Improve your smile lines.

Getting nice, deep smile lines doesn’t require years of laughter, it takes practice. One way to practice is to divide the nail into sections and apply your smile line one piece at a time. Lois Kuntz of Trendsetters Salon in Lemoore, Calif., describes her method of divide and conquer — smile line style.

Divide the smile line and free edge into two sections vertically, then focus on the smile line and fade it down toward the free edge.

1. The left side of the smile line fades into both the right side, and the free edge.

2. The right side of the smile line fades back toward the left side, and the free edge.

3. The bead on the tip of the free edge gets faded back toward the smile line.

4. Remember to continually wipe and clean your brush as you work to keep it sharp. This helps you get nice, crisp smile lines.

1 3

2 4

challenge #20 Keep a pedicure cleaning log.

From clients to the media to your friendly inspector, salon sanitation is on everyone’s minds.

It’s in your best interest to keep a detailed written record of your pedicure spa sanitation routine whether or not it’s required in your state. A written log will reassure clients that you are scrupulously following your state board’s guidelines and our industry’s best practices. You may even want to post a sign reaffirming your commitment to a safe and sanitary salon and inviting clients to view your daily cleaning logs.

These records are for your legal protection as well. In the unlikely event you are the target of a client lawsuit, a log can prove you took all required precautions to protect your clients’ health.

Find a sample log at www.nailsmag.com/handouts. You can copy it or modify it to meet the requirements in your state.

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naCH11challenge_lightel BB10-11_Challenge-Ligh BB10-11_Challenge-Ligh

LIGHT ELEGANCE CHALLENGE:

See Yourself as a Legitimate Business It’s important to remember that no matter how much fun you’re having and how much you love your clients, you are still running a business. All too often nail technicians sell themselves short and don’t charge what they’re worth. In order for you to offer your clients the best possible services at the best possible prices (while still making a living for yourself), you need to align with partners who support you.

A few key points to remember when you’re thinking about product lines that will suppport your business:

1

Time is Money: Everything we do as a manufacturer is to save you time and money. Light Elegance is here to make you happy, you are here to make your client happy, and together we make the perfect formula. Amazing that it doesn’t have to be complicated!

2

Price Compare: Consider it a part of your job to compare prices. As a salon owner, Lezlie McConnell understands that price is the bottom line — you shouldn’t have to sacriďŹ ce the quality your clients deserve. Best quality products + unbeatable prices = Light Elegance

3

Tech Support: We offer answers NOW (remember time is money). When you are successful, we are successful. Call (800) 275-5596 and no one will ever answer the phone who can’t answer your questions.

4

Human Contact: We live in a fast-paced world with constantly changing technology. One thing that will never change is the need for human contact.

You are a business that is all about the personal touches — and so is Light Elegance!

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www.lightelegance.com 800.275.5596 naCH11challenges.indd naCH11challenge_lightele.indd BB10-11_Challenge-LightElegance.indd 57 57 103 BB10-11_Challenge-LightElegance.indd 103

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the Great Nail Tech

challenge #21 Participate in a community event.

“Many communities have local road races, fairs, and other outdoor events,” says Nanette Miller, author of 101 Media and Marketing Tips for Salon Owner, Stylists and Managers. “Make portable pedicures available for race runners, facials for pie-eating contestants, and fun nail polish applications for children attending the fairs.”

In addition to being a great way to meet the media, community events are a great way to network with other business owners and potential clients. At the Clayton Harvest & Music Festival, Tickled Pink Salon & Nail Spa owner Melodie Hand says, “We met many people who were interested in our pedicure services, plus the fact that we use Footsie Bath with disposable liners seemed to attract many people. The gift basket we were giving away at the booth generated a lot of interest as well.”

Sign up for newsletters for your chamber of commerce and neighborhood associations to find out about upcoming events.

challenge #22 Market to seniors.

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche with some targeted marketing techniques. > Get offline. Supplement your website and e-mail campaigns with print marketing. A yellow pages advertisement will allow you to target your message to these types of clients. Direct mail is also a good route. > Network with medical staff. Become involved in the charitable efforts of your local hospital. Also introduce yourself to area podiatrists to see how you could work together. > Advertise to their kids. Encourage your client base to allow you to care for their parents. Holidays are good opportunities to market to adult children looking for practical presents for their parents. > Create special deals. Offer specific deals for residents of retirement communities. You can advertise these deals in the community’s newsletter or in the community’s buildings.

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EZ FLOW CHALLENGE:

Sculpt Perfect Pink-and-Whites

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2

3

4

5

6

Creating the perfect pink-and-white set presents two challenges: The nails must be beautiful, and they must be long-lasting. With our combination of Q Monomer and A Polymer Powders, along with our revolutionary “cross-link” molecular technology, you can sculpt nails that are flexible, strong, and classically beautiful.

1. Apply Nail Forms. Make sure the form fits securely under the free edge and that there are not any gaps between the form and the free edge.

2. Apply your extension ball of EzFlow A Polymer Truly White Powder at the center of the form at the edge of the natural nail. Lightly press the product out into the nail groove on the right side and push up the side wall. Then from the center, begin to press the product into the left side of the nail groove and push up the side wall. Using your brush handle angled back toward the cuticle, carve your smile line.

3. Using EzFlow A Polymer Pink Powder, cover the remainder of the nail plate. This ball should be slightly wetter in consistency to blend to the natural nail plate.

Place the ball in the middle of the nail. Press the product into the cuticle area and then lightly stroke over the top of the nail. Leave the pink product thicker than traditional applications and thin the cuticle area during filing.

4. Optional C-Curve (concave arch). Once the nail is in its molding stage, use both of your thumbnails to pinch the entire length of the nail.

5. For shaping and perfecting, use a 100-grit EzFlow White Tiger to file the free edge, side walls, and the lower arch straight out from the nail groove. Contour the nail using a 150-grit EzFlow Grey Wolf, and bevel the nail from the apex to the free edge. Continue around the cuticle and the arch of the nail. Continue by buffing the nail using the EzFlow Sand Shark II. Begin with the 220-grit side and graduate to the 280-grit side. Finish by buffing the nails to a high-shine using an EzFlow Killer Whale 3-way buffer.

6. Apply two coats of EzFlow UV-30 Acrylic Top Coat to seal the acrylic nails and to make the white free edge of enhancements whiter-than-white!

www.ezflow.com 800.621.9585 2011 NAILS CAREER HANDBOOK

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challenge

challenge #23 Enter a NAILS Magazine contest.

It feels great to win ... but you can’t win unless you throw your hat into the ring. Challenge yourself to be recognized for your outstanding work. Here’s what’s on tap for 2011-2012 when it comes to our contests: > Cover Tech Contest (call for entries will run in the August and September issues): See your fabulous nails on our January 2012 cover. > Mural Contest (call for entries will run in the November issue): Display your nail art work across five of 10 nail tips. > Mini Masterpiece Contest (call for entries will run in the April issue): Select a famous work of art and paint a miniature version on a nail tip. > Self-Portrait Contest (call for entries will run in the June issue): Paint a tip-sized portrait of yourself.

.com

JANUARY 2010

WWW.NAILSMAG.COM

Welcome to My HOME [SALON] 22 PRODUCTS

by Nail Techs, for Nail Techs Coworkers Play Our “NEWLYWED” GAME

1

10th Annual Cover Tech Contest

COVERS ARE BETTER THAN

READER-WRITTEN ISSUE na0110_cover1.indd 2

[see page 104 for the other winning cover]

12/11/09 3:32:48 PM

Not yet a NAILS Magazine subscriber? You can also stay in-the-know on NAILS Magazine contests at www.nailsmag.com/freebies.

challenge #24

Network with your peers.

Take the challenge to make a new “nail friend” this year. Someone you can talk shop with, learn new techniques from, and maybe even room with at trade shows to save on expenses.

You can start networking online any time.

Some great networking sites include www. beautytech.com and facebook.com/nailsmag.

Face-to-face networking with local techs also works well. Have you considered throwing a “practice party” during the off-hours at your salon?

It’s where you and other techs get together to essentially “play nails” — try out new products, do each others’ nails, and hang out.

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AKZÉNTZ CHALLENGE:

Master Spa Gel Pedicures in Under an Hour

Akzéntz Options Gel Colours are formulated to be longlasting, durable, flexible and easy to soak off. Your clients will love the different looks you can create for them with the added bonus of no waiting time for the color to dry. Minimal filing is required and when used with Akzéntz non-acid based primer, the natural nail is left undamaged. Easy removal by simply filing or by using Akzéntz specially formulated Soak Off Solutions makes this the perfect product to add spa-style gel pedicures to your service menu.

1. To cleanse feet, spray the feet with a pedi-septic foot spray and wipe with a clean terry towel. Remove any residual polish or Options Gel Colour. Apply Cuticle Remover.

Push back cuticles and trim if desired. (15 minutes) 2. Wipe surface of nails with Nail Prep to remove all dust and clean. Use a fine file to buff the entire surface of the nails and around the cuticle to remove all shine. Shape the free edge. Wipe the surface of the nails with Nail Prep to remove all dust and cleanse.

Apply a thin layer of Sure Bond to all 10 toes. (5 minutes) 3. Apply Options Base ‘N Gloss to all 10 toes. Cure for two minutes. Apply two coats of Options Colours and Aurora Sparkles if desired. Cure each layer for two minutes before switching feet in lamp. Apply Options Base ‘N Gloss or Options Clear as a gloss. Cure for two minutes. Wipe surface with a new Gel Wipe moistened with Gel Cleaner. (20 minutes) 4. Spray feet with a callus softener. Scrub feet with a foot file to remove any calluses or rough skin. Set up a pedicure bowl for a five-minute soak. (10 minutes) 5. Remove one foot from the foot bath and dry. Massage foot and lower legs with your favorite exfoliating foot scrub. Place foot back into foot bath and rinse off the scrub. Repeat with other foot. Finally, dry each foot and massage with Massage Lotion. (10 minutes)

www.akzentz.com 800.720.7833 www.akzentz.com 800.720.7833

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challenge #25 Develop a hand-washing habit.

This one is pretty simple. Hand-washing takes care of 99% of the germs. That’s right, basic soap and water are our best defense against bacteria. It is recommended that you wash your hands for 15 seconds. Some people say you should sing the “Happy Birthday” song (quietly to yourself unless you want to garner stares) while washing your hands.

Whatever the case, you and your client should both wash your hands before beginning any service. And it’s actually required by many state boards, so if the inspector comes in that’s one of the thing she’ll be looking for. Wouldn’t it be embarrassing if you got fined for not washing your hands?

challenge #26 Take three breaks every day. (Or 100 micro-breaks.)

Eye strain. Headaches. Cramped muscles. Sound familiar? Then give yourself a break — a couple, in fact.

If you don’t refresh yourself, you can’t be your best for your clients. Promise yourself not to let an entire day go by without taking a “me” break. Studies have shown that taking several short breaks — even as short as 30 seconds — are effective in reducing tension and stress, both physically and mentally.

Here are some tried-and-true time management benefits for taking a break today: > Your body will thank you, and maybe everyone else will too. > You’ll be more creative. You’ve got to make time to let your brain do its thing. > You’ll be more social: with your world, your coworkers, and your clients. > You’ll be more productive and efficient. Yes, even with a little time off thrown in there. > You’ll love your work more. > You’ll like your job more. And you’ll feel better about tomorrow.

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BB10-11_Challenge-t4.in

®

T4 SPA CHALLENGE:

SaniSmart®

Sanitize Your Pedi Spas With SaniSmart

Vệ sinh an toàn số một™ • Every visit a clean visit™

spa

We believe nail salons should be as clean and sanitary as dentists’ offices. We have designed the SaniSmart® system to achieve the goal of safe and sanitary nail salon services. With our revolutionary SaniSmart® jet coupled with liners, and our disposable products, sanitary salon services become easy and cost efficient.

w w w. t4sp a.com 1.866.556.2372 SANI SMART ® PEDISPA LINERS

1x use

SANI SMART ® PEDISPA

jet

2.0

SA SA N FE IT & A RY

1x use

SA S A N FE IT & A RY

SANISMART ® disposables

SA S A N FE IT & A RY

Follow these four simple steps after each customer to clean the SaniSmart System properly:

Patent Pending

Step 1: Drain dirty water, remove SaniSmart Jet and discard used liner in recycle bin.

Step 2: Take apart SaniSmart Jet. Rinse jet parts and basin to remove debris. Wash jet parts with soap or detergent. Rinse jet parts with clean water.

Step 3: Soak jet parts for at least 10 minutes in disinfectant solution. All parts should be immersed in the double concentrated amount of EPA-registered, hospital-grade disinfectant solution or 2/3 cup (5.34 oz.) of bleach for each (1) gallon of water.

Spa shown is Bellini™ with HT-135-PS Duotone Espresso Cream Chair.

Patents Pending Patent Number US D541,903

Step 4: Rinse jet parts with clean water. Put together SaniSmart Jet. Dry basin walls with clean towel, then wipe chair’s armrest, entire footrest, and basin’s surface with disinfectant wipes. The spa is now clean and ready for the next customer with a new liner.

Tip: For faster results, two SaniSmart Jets are suggested. While one jet is being cleaned by immersing it in disinfectant solution, the other jet is being used in the service.

www.t4spa.com 866.556.2372

T 4, and Logo are trademarks of T 4 Spa Concepts & Designs, LLC. All other brand and/or product names and logos appearing are the trademarks of their respective owner. All rights reserved.

Certain products displayed in this ad are protected by Patents Pending. The Sanismart System Was designed to enhance your sanitation procedures.

Salons should adhere and comply to their state board’s rules and regulations.

2011 NAILS CAREER HANDBOOK

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challenge #27 Use social networking to market your business.

Facebook: With more than 500 million active users, Facebook has a reach that makes most other social networking sites pale in comparison. The site allows salon owners to set up a free page for their business (you do have to create a personal page first, but if that makes you uneasy, just fill out the bare minimum of information on the personal page and go to the “settings” menu to set stringent privacy settings), which then lets you send updates to your clients, add links to related businesses like polish manufacturers whose brands you use, upload digital photos and videos, and write public notes.

Twitter: Twitter’s niche is being short, simple, and to the point — which is a must when each “tweet” (aka message) your salon posts can only be a maximum of 140 characters. Create a logon and password for your salon, then start tweeting away. Janet Sanders, who’s in charge of the Twitter account for Fort Collins, Colo.-based Cleopatra’s Day Spa, says: “The information you tweet about can be in several categories, including: 1. Informative — ‘Don’t forget to put SPF on your hands, too!’ 2. General — ‘What a great day for a Papaya Pedicure! Choose from great new Zoya colors!’ 3. Announcement — ‘We are closed on Saturday from 1 to 4 p.m. for a private party’, and 4. A ‘retweet,’ which is when someone else says something neat and you want to pass it on to your followers, while crediting the original source.”

Youtube: For salons, good subjects for videos include nail art and other technical step-by-steps and virtual salon tours. You don’t need fancy equipment to start shooting. Many of the techs we talk to use webcams or a basic digital camera that has a video setting. If you need to edit your video, there are free programs available, including Windows Movie Maker and iMovie, which are usually included on any new PC or Mac, respectively. It’s advisable alon nam name a e and website, so viewers have a place to follow up with you. to add text to your video that states your salon

.com

Get more social networking tips at www.nailsmag.com/socialnetworkingfortechs.

challenge #28 Create your own gallery on Nail Art Gallery.

Are you a nail artist? If you are and you don’t yet have a profile on Nail Art Gallery (nailartgallery.nailsmag.com), what are you waiting for?

Nail Art Gallery is a new social networking/photo sharing site from NAILS Magazine. It’s a cross between Facebook and Flickr, and allows you to do more to showcase your own art, as well as browse and get inspired by other nail artists’ work.

On Nail Art Gallery, you can create a personal profile, become a fan of other nail artists, and upload all of your nail art photos in one easyto-share place. In addition, you can interact with other nail artists by browsing, liking, or commenting on other techs’ art and photos.

You can use your profile to interact with other techs, share your work with your friends and family, and show your clients (and potential clients) examples of your art. It’s free to sign up and easy to get started right away.

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CH11challenge_LeChat.

LECHAT CHALLENGE:

Create a Perfect Match Gel Polish French Manicure

1

2

3

4

5

6

7

Step 1. Start with pre-prepped nails. Begin by applying a thin layer of Perfect Match Clear Base Gel to the entire nail.

Press firmly and work the gel into the nail, getting close to the cuticle without touching it. Make sure you cap the free edge and take long strokes to smooth the surface. Cure for one minute in LeChat UltraVelocity 36-watt UV lamp.

Step 2. We used Paloma as the base for our French manicure, but you can choose any pink (suggestions include Pink Daisy or La Princesse) from our large selection of colors.

Empty out one side of the brush just as you would with traditional nail polish. Apply a thin layer to the entire nail up to the cuticle. Use the brush to guide along the cuticle and sidewalls to avoid touching the skin. Make long strokes to smooth the surface. Cure for one minute. (A second layer may be added if you prefer a deeper pink tone. Then cure for an additional one minute.)

Step 3. You will need Perfect Match Flawless White, LintFree Wipes, Design Brush Cleaner, Dampen Dish, and a Gel Brush. Squeeze a generous amount of LeChat Design Brush Cleaner into your Dampen Dish. Apply Perfect Match Flawless White to each nail, making sure it reaches above the natural smile line.

Step 4. After you have applied the flawless white, wet your gel brush with brush cleaner. Dab to remove excess liquid, and use the flat tip of the brush to make a clean and crisp French smile line. Remove any product from the skin before placing the hand into the light. Cure for one minute.

Step 5. Apply Perfect Match Soak-Off Top Gel Sealer.

Make sure to cap the free edge on this final coat. Cure for three minutes.

Step 6. Saturate each nail and wipe with Nobility Gel Cleanser to completely remove all tacky gel residue.

Step 7. Finally, add a touch of vitamin-enriched cuticle oil and massage to replenish the moisture in the nails and skin.

800.533.2428 www.lechatnails.com

2011 NAILS CAREER HANDBOOK

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the Great Nail Tech

challenge challenge #29 Buy in bulk for massive savings.

A lot of nail techs operate on a “just-in-time” method of product inventory. You buy only what you need and only when you need it. But that adds up. Not only do you spend more money buying smaller quantities in smaller sizes, you spend more time ordering and you pay lots more for shipping in the long run. As an example, say your favorite acrylic manufacturer offers two sizes of nail liquid: a 6-oz. and a 32-oz. On average, the 6-oz. is $19.95 ($3.33 per oz.) and the 32-oz. is $69.95 ($2.18 per oz.).

The difference is a savings of 1.14 cents per ounce — that’s more than $145 a gallon.

Smart shopping and watching expenses is as important to profitability as your income.

#30 Bring more men into the salon.

Bringing more men into your salon can be easier that you think. With a few small tweaks to your existing service menu, a male-friendly environment could be just a beer away. > Offer menus for males too. If a guy walks into a salon and is hesitant to actually indulge in a service, simply handing him a menu that includes male-specific services will let him know it’s not “odd” that he’s there. Tina Albanese-Stauffer, owner of Tina’s Natural Nails in Rochester, N.Y., says of her Manly Men’s Pedicure, “It features products that are unscented and the service concentrates more on the massage. And it’s important to name the service something masculine so men know we cater to them as well.” > Men have different interests than women. Don’t forget to have some men’s magazines on hand for them to read during a service or while they wait. Albanese-Stauffer puts out Rolling Stone for her male clients. > Partner with local gyms, and get to know some of the trainers. Offer them a free service or two in exchange for recommendations. Athletes typically need quality foot care so having an ally at the gym can bring in some clients you otherwise never would have had. > A beer will quell the fears. Many salons offer drinks as a complimentary treat for a service, and what says man more than beer? Faith Glionna, of Cuticles in Indialantic, Fla., offers beer and wine to her male customers to help them relax and rewind during their service. > Add boyfriend discounts. Leah Pierce, owner of Simply Nails in Punta Gorda, Fla., encourages her female clients to purchase gift certificates for their spouses or boyfriends. She then tries to schedule them to come in at the same time. “Mondays are good days for a relaxed atmosphere,” she says, “And once they come in, our quality of work keeps them coming back.”

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BIO SCULPTURE CHALLENGE:

Customize Your Clients’ Nail Needs

You can customize your clients’ nail needs with flexible, medium or solid (less flexible) finishes all with one soak-off system. Bio Sculpture Gel has a unique feature to create No Chip Manicures (natural nail overlays) or to sculpt durable, natural-looking gel nail extensions.

First...

• Apply a first layer of Clear Gel or extend the nail with Sculpting Gel (no primers, bonders or base coats needed).

• Apply color gel to create a No Chip French or color overlay. (Great on toes!).

Think outside the box and take it one step further; whether you are doing an overlay or creating gel nail sculptures, you can offer different end results (finishes) depending on your clients’ natural nail type and lifestyle choices.

We realize that clients’ nails have different needs, just like hair. We are not just enhancing clients’ nails but enhancing their lifestyle. Nail technicians and clients can choose the gels that will provide the best results: All you have to do is choose the correct “treatment” gel to create a flexible, medium, or solid (less flexible) end result.

Then...

• If you have clients with weak or scooped nails, you can build an upper arch to reinforce their nails with either: > Clear Gel for a flexible finish > Flexi-Gel for a medium finish > S-Gel for a solid (less-flexible) finish.

(If your clients have strong healthy nails, skip building an upper arch.)

• Finish with UV-Gel Coat and cure for 40 seconds for a brilliant shiny end result.

For more tips, follow us at: Twitter.com/BioSculptureUSA and Facebook.com/ BioSculptureUSA

www.biosculpturegel.com 800.770.4493

2011 NAILS CAREER HANDBOOK

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the Great Nail Tech

challenge challenge #31 Have a complaint-free day.

Sayings become clichés because they’re true — hakuna matata, keep your sunny side up, happiness is an attitude. True, true, and true.

Did you know that a positive mental attitude is one of the quickest, cheapest, easiest and most impactful things you can do to improve your life? Not to mention your health, your business, your beauty, your finances, your relationships. What’s not to like about that?

You’ve got to try it. Just for one day. Then see how you feel. Try to stop complaining, gossiping or criticizing and go as long as you can.

To start, it’s as easy as keeping a positive train of thought. Don’t let negativity control you and don’t beat yourself up when you go off-track.

You will. A lot. No one’s expecting you to be perfect.

Hang in there with the baby steps and before you know it, it’ll be a way of life. Then you’ll be one of those people who seem to always have a smile on her face, a nice thing to say, and positive state of mind. That’s worth a million bucks.

challenge #32 Improve your customer service.

Customer service is an easy, and frequently cost-free, way to set yourself apart from competing nail techs. Chances are even if you’re already doing a good job at customer service, there’s still an opportunity to take it to the next level.

For instance, do regular written client surveys (consider offering an incentive, like the chance to win a free service, to encourage clients to participate) in which you ask questions like: Were you greeted upon entrance? What did you likee and dislike about your service today? You could even hiree secret shoppers (these could be friends of current clients)) to visit your salon anonymously, then provide feedback.. n The most important part of these surveys is acting on o the responses. Milady’s Ana Loiselle says, “You need to u fix the things the customers have complained about. You need to investigate their suggestions. You need to improvee your company in those areas the mean the most to yourr customers, and you need to make sure you don’t changee the things they like. Most importantly you need to givee d your clients feedback that their answers were appreciated and are being acted upon.”

Also, do you sometimes put your clients on hold? If so,, provide a touch-tone menu of options that the customerr can select to get immediate answers (i.e. directions, hours, etc.).

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KING RESEARCH CHALLENGE:

Stay in Compliance with State Inspectors

Here are five things to know to stay in compliance with state inspectors:

1

Know the statutes that apply in your state and area of practice. State Boards of Cosmetology are always working to stay current in the important area of sanitation and disinfection. Check your state board website regularly to be aware of any changes to the regulations that might affect your business!

2

Every client, every time — clean then disinfect!

Remember that to properly disinfect items, they must be cleaned first! Use a standard cleaning product or soap and water — then follow up with disinfection done right!

3

Mix and use disinfectant correctly. Always choose hospital-grade, EPA-labeled disinfectants and follow mixing directions exactly! Be aware of the contact time required for the disinfectant to really work on all of the infectious agents on the label.

4

Change your disinfectant. Follow manufacturer’s directions — most require changing the solution daily when items are submerged. To make your disinfection dollars go further, consider disinfectant sprays or wipes whenever suitable for your disinfection needs!

5

Understand why you disinfect. Disinfection is required by law to keep your license, but the main reason to disinfect is the protection of your clients, yourself and your business!

be blue. be in compliance.

Barbicide® is the recognized industry resource for disinfection best practices, and we’re here to help you stay compliant with a few easy tips: s +./7 9/52 34!4% 3 ,!73 s !,7!93 -)8 "!2")#)$% !##/2$).'

4/ 4(% ,!"%, $)2%#4)/.3 s 53% "!2")#)$% #/22%#4,9 %6%29 #,)%.4 %6%29 4)-% s #(!.'% 4(% 3/,54)/. $!),9 Protect your salon and your clients.

Check out our learning center at barbicide.com/learning_center.html for disinfecting tips, online continuing education courses and more. Join the movement at www.barbicide.com.

www.barbicide.com 800.222.8160

King Research 7025 W. Marcia Rd. | Milwaukee, WI 53223 800-222-8160 | www.barbicide.com

2011 NAILS CAREER HANDBOOK

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challenge

challenge #33 Send at least one press release to your local media outlets.

Pick an angle for a press release — whether it’s your salon charity food drive, anniversary party, a list of seasonal tips for healthy nail care, or anything else potentially news-worthy — and write a one- to threeparagraph e-mail about the event. Attach one or two relevant photos (such as your salon exterior façade or a nail art photo), include your contact information, then send this to several relevant local media outlets — for instance, your local newspaper, city magazine, talk radio program, and beauty bloggers.

Follow up quickly if any of the media representatives want additional information — many of them are on tight deadlines. Start by sending one press release this year. Later, you’ll want to send about one release a quarter and to invite media into your salon regularly so that you’re always in the forefront of their minds when a beauty-related story breaks.

challenge #34 Enter a nail competition.

A great way to test yourself and improve your skills is to make the leap and enroll yourself in a nail competition. They happen throughout the country at different times of year, typically coinciding with large beauty shows, and they can be great ways to network and learn new tricks and techniques about your craft.

The practice that comes with competing in acrylic and gel competitions will immensely help your everyday salon applications, and you will likely see gains in your accuracy and speed.

Don’t worry about winning. Just have fun and get involved.

You will no doubt learn valuable artistic ideas from your fellow competitor’s work, and you’ll be able to cultivate your creativity as well.

NAILS posts the schedule for most competitions in the U.S. on www.nailsmag.com, so you can plan ahead, and we also host an online blog (blogs.nailsmag.com/competitioninsider) about the year’s competition prep and results, with contributions by some of the top nail competitors.

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EN VOGUE CHALLENGE:

Learn to Sculpt a Full Set of Nails If you’re a nail technician who is used to using tips, we urge you to try sculpting your next full set. Here are step–by-step procedures to guide you.

1. Preparation: Prep nails. Wipe with Prep & Clean to remove oils and disinfect. Form application is the most important step to create a sculpted nail. Place the form under the free edge. There should be no gaps between the form and free edge. The form should sit in front of the hyponychium; not below it. If the form is not fitted tightly, product may accumulate underneath. When securing the form, keep a small keyhole at the end to ensure a beautiful c-curve.

2. Connector: Apply a thin layer of Connector. Nails should not be shiny but have a textured look. Remove any product on the cuticles. Cure.

3. French Modeling: Using the French Modeling sculpt an extension. Roll the product onto the form at the natural smile line. Roll the brush side to side down to desired length. Using a clean, dry brush, flat to the natural smile line, create a crisp “French” smile line. Cure. (When applying, the thickness should not be a solid white. Application should be thin enough to slightly see the shadow of the form.)

4. Modeling Resin: A. First application, use a pea-size amount of Modeling Resin and roll it gently onto the stress area. Keeping your brush parallel with the nail, roll it side to side down toward the free edge. You should always have a “bead” of product between the nail and your brush. Cure.

B. Do not remove the dispersion film as it ensures proper adhesion to the second application.

C. Remove forms. Second application should also be rolled onto the stress area, pushing down to the cuticle and brushing product back over French Modeling using a push and roll motion. Keep thin around cuticle area and free edge.

Remove any product on cuticle. Cure.

D. Wipe off dispersion film with Prep & Clean using a lint-free pad.

E. File nails to desired shape. Dust well with dust brush.

5. Sealer: Make sure nails are completely dry and clean. Apply a semi-thick layer of Sealer with light strokes. Remove any product on cuticle. Cure.

Wipe off dispersion film with Prep & Clean using a lint-free pad.

888.659.5559 www.envoguenails.com naCH11challenges.indd naCH11challenge_envogue.indd 71 71

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the Great Nail Tech

challenge

challenge #35 Add one party a week to your schedule.

Salon mani-pedi parties are the perfect way to bring new clients into your salon. “Usually only the host of the party has been in, and she is bringing many new clients to us. Most times, they end up being repeat clients,” says nail tech Sherrie McCarter.

If you’re never done a party before, here are a few questions that McCarter recommends answering first: What services will you offer? Will you charge just for services or add a space rental fee?

Will you close the salon to other clients during the event? Will you allow food and drinks to be brought in or catered?

Recommend salon parties to clients to celebrate occasions like birthdays, bridal showers, corporate team-building events, and girls’ night out. You can include general party information on your salon menu, on your website, put up fliers in your salon, and tell all your coworkers to talk them up.

#36 Overcome your fear of retail.

When it comes to retail, do you say things like: “I know my client won’t buy it,” “My clients can’t afford it,” or “I am a nail tech, not a sales person”? If that sounds like you, consider yourself officially diagnosed with retailphobia.

Begin overcoming your retailphobia by making a commitment to talk to each client you see today about at least two products.

A successful talk consists of three steps: > Describing the features and benefits of the product. > Explaining why you love it and why you choose to use it. > Inviting the client to take it home, or at the very least having the client write down the products you used on her.

Most salon professionals who take the challenge are surprised by how many clients will say yes.

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TAMMY TAYLOR NAILS CHALLENGE: TAM

Turn one regular polish client a day into a Miracle Manicure client.

The Tammy Taylor challenge: Turn one plain polish client a day into a Miracle Manicure client.

We’re so sure that clients will love the durability and versatility of a Miracle Manicure that we challenge you to offer it for free. Try Miracle Manicure on one finger at no extra charge to your regular manicure clients. Clients will be hooked after just two weeks of comparison on their one nail. No marketing technique works better than a product that does exactly what you say it will do. The next time the one-finger client comes in, she gets half off her Miracle Manicure.

Now, just because we’re recommending discounts and specials to get clients to try a Miracle Manicure doesn’t mean we don’t think you should charge a premium price for the service after that. With the Miracle Manicure, you can guarantee that your client’s manicure will last two weeks. That’s worth a premium fee on top of your regular manicure price. If you convert one client a day to the Miracle Manicure, you could earn an additional $1,200 this year.

YOUR light YOUR polish YOUR top coat our

Miracle Manicure Base Here’s how you do Tammy Taylor’s Miracle Manicure: Step 1: Proper preparation is key to product retention. Push back cuticles, scrub nails, wipe with Tammy Taylor Clean-It and a towelette. You do not need to rough up the nail.

Step 2: Apply one, thin coat of Miracle Manicure Base Coat, covering the entire nail and capping the tip. Cure for 40 seconds (LED) or two minutes (UV light). Apply a second coat if natural nails are thin.

Wipe with Tammy Taylor Clean-It and a towelette.

Step 3: Apply a coat of your client’s favorite polish. Let dry, then apply a second coat of polish. Remind client that the benefit of the Miracle Manicure is that she can wear ANY polish she wants.

Cure

Clean-It

Step 4: Apply a single coat of any top coat (we recommend Tammy Taylor’s Super Dry Top Coat) and let dry.

Your client is now ready for two weeks of carefree maintenance.

For video instructions, visit www.tammytaylornails.com.

We also offer personalized support by phone at (800) 93-TAMMY.

Polish

Tammy Taylor’s Miracle Manicure Base Coat bonds to the natural nail for a smooth, durable base that holds polish up to two weeks.

Cure under any light, use any polish, and top off with any top coat. Create the look your client wants, with the quality and durability YOU demand, and that only TAMMY can create.

1-800-93-TAMMY 1-800-938-2669

www.tammytaylornails.com 800.93.TAMMY

customerservice@tammytaylornails.com

www.tammytaylornails.com 2011 NAILS CAREER HANDBOOK

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HAND & NAIL HARMONY CHALLENGE: HA

1.

2.

5.

6.

Gelish® is a versatile product that not only can be used as the ultimate longlasting/no-chip manicure but also enables technicians to maintain a highgloss Gelish mani fill for a quick in-salon service that’s odor-free, fast, and gorgeous. This Gelish fill step-by-step can extend the original application’s 21-day wear time.

Steps for grow-your-own long, strong (yet flexible) natural-looking Gelish nails: 1. Gently break the seal of Gelish Top It Off by lightly filing over the existing Gelish with a 100-grit buffer. Then, using a lint-free wipe, cleanse the hands and nails with a small amount of Hand & Nail Harmony™ Cleanser.

Sanitize, prep, and push back cuticles. Next apply Hand & Nail Harmony PH Bond over the entire nail surface.

2. Polish on Gelish Foundation Gel on four fingers (do thumbs later) in a thin application from cuticle to free edge, making sure to seal the edge of the nail.

3. Place the hand (do thumbs later) in an LED light for 10 seconds (or 1 minute in a UV lamp). Lightly remove any residue from the nail with a clean dry gel brush.

4. Apply your choice of Gelish Soak-Off Gel Polish Color and cure in an LED lamp for 30 seconds (or 2 minutes in a UV lamp). For fills we recommend filling with the same color or a darker color for proper coverage. Use a second coat of your choice of Gelish Soak-Off Gel Polish. Cure in an LED light for 30 seconds (or 2 minutes in a UV lamp).

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Use Gelish as a Fill Application

3.

4.

7.

8.

5. If there is a ridge line that won’t blend, fill the nail with Gelish Structure and cure for 30 seconds in an LED light (or 2 minutes in a UV lamp) and then apply Soak-Off Gel Polish Colors.

6. Now repeat steps with thumbs.

7. Apply Gelish Tip It Off Top Coat Sealer from cuticle to free edge using a light application. Place hand in an LED light for 30 seconds (or 2 minutes in a UV lamp) — thumbs separately.

8. Using Hand & Nail Harmony Cleanser and a clean wipe, remove any tacky surface from the top of the nails.

www.NailHarmony.com 562.623.4203

www.nailsmag.com/fifi/xxxxx

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HONING YOUR SKILLS

ENHANCEMENT TROUBLESHOOTER You learned a lot in school, but once you start working full time with clients you ll see that minor mishaps with nail enhancements will occasionally pop up to frustrate and challenge you. To help you out when they do, here is a handy troubleshooting chart to give you pointers on fixing the more common acrylic and gel problems.

GELS PROBLEM

SOLUTION

Lifting

Be sure to remove excess cuticle from the nail plate and properly prepare the entire nail surface. Make sure there isn’t any product on the eponychium or sidewalls after application.

No arch

Apply a scoop of pink or clear gel to the middle portion of the nail where you want your apex. Lightly taper down to the sidewalls and the eponychium area with your brush at a 45-degree angle. Smooth out to the free edge. Tip (shown): Apply as above and then have the client hold her hand upside down. The gel will smooth out and naturally gravitate to the apex.

No C-curve

Fit the form tightly and correctly under the nail. Apply a thin layer of gel and “flash” it under the light for about 10-15 seconds so it cures partially. Pinch the form or lightly squeeze the edges of the gel to the desired curve. Apply a second layer and let it cure for about 20-30 seconds. Make final adjustments to the curve and cure completely.

Removing gels

For traditional gels (shown): Use a 100-grit file to take off the bulk of the gel, then use a 180-grit file and gently file down almost to the natural nail. Graduate your files to finer grits to remove product completely, then buff the nail gently. For soak-off gels or gel-polish hybrids: Soak the nails in acetone (or wrap in gel remover wraps), then remove remaining gel with a manicure stick.

ACRYLICS PROBLEM

SOLUTION

A line where the tip joins the natural nail

Etch the top surface of the well with a 100-grit file before application.

When the tip is on the nail, brush tip blender or acetone over the etched area. Wait about 20 seconds, then use a 100- or 180-grit file to roll the softened plastic off the well area. Then graduate to a 240-grit to complete the blending. Tip: Try using well-less tips.

Nails “pop” off in one piece

Possible causes are: 1) Product applied over the cuticle. 2) Oil left on the natural nail. 3) Over-prepared nail plate. File natural nail very lightly only. 4) Product was applied too dry. 5) Forgot to prime. 6) Tip covered more than half the nail bed.

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ACRYLICS PROBLEM

SOLUTION

Cloudy pink or clear acrylic on the nail bed

Try using a wetter application. Also, make sure your monomer is not contaminated with residue from the white powder. Use a separate dappen dish of monomer for the white powder and the pink or clear powder.

Bubbles in the pink or clear

Submerge your brush completely into the monomer, press the side of your brush down on the bottom of the dappen dish, then lightly wipe the extra liquid on the side of the dish. Another method is to set the ball of acrylic on the nail bed and, using the belly of your brush, press the acrylic flat. For beginners, try submerging your brush, wipe excess off, and form a smaller ball.

Pits in white tip after you file out the nail

Use more monomer with your white powder. (Different ratios apply to different products, so see manufacturer’s directions.)

Smile line is cloudy, not crisp

Apply the white near the smile line higher than the pink used to do the nail bed. When the nail is filed out, file the area that is higher away and the smile line will be crisp.

Lifting around the eponychium area

Clear all traces of excess cuticle, dust, and oil from the nail plate. Leave a 1/16 of an inch margin between the product and the eponychium area.

The eponychium area is thick and has a distinct ledge

Use several small balls around the eponychium area. This gives you less product to manipulate before it starts to set.

Poor C-curve (the nail has a flat appearance)

Before the product is fully hardened, mold the curvature using a wooden dowel (shown) or sculptured nail form.

Acrylic setting faster than normal

Heat will cause your product to set quickly. Beware of spotlights or changes in salon temperature.

Crystalization (a frosty appearance, usually around the cuticle area)

Crystalization can be caused by cold temperatures in the salon, because the monomer is cold, or the client’s hands are cold.

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For video troubleshooting tutorials, visit www.nailsmag.com/nailstv. You’ll also find helpful information on the latest troubleshooting techniques at www.nailsmag.com/technique.

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HONING YOUR SKILLS

KEEP IT CLEAN Sanitation in the salon is of the utmost importance. We re not here to preach to you (well, maybe we are just a little) but taking care of your clients health should be extremely important to you. There are stories of dirty nail salons using unclean implements all the time. Not only can you be fined for these violations, but you are also putting your clients at risk. We all need to make a concerted effort to help shift the public s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client.

And the thing is, it s not that difficult to follow standard procedures. Below, we ve included a checklist of the basics you should be following. This is only the beginning; you can find much more detailed information on the NAILS website (see Find It All Online on the next page). And we urge you to take our Pledge (download it at www.nailsmag.com/handouts).

HERE ARE THE BASICS OF AN EFFECTIVE SANITATION PROGRAM: ❏ Wash your hands and have your clients do the same prior to each service.

❏ Use clean towels or manicure mats for each client. ❏ Sanitize and disinfect all reusable manicuring tools in

❏ ❏

❏ ❏

❏ ❏

❏

accordance with state regulations and industry “best practices.”

Any tools that can’t be disinfected are disposed of or given to the client after a single use.

Never use a blade to cut any skin, including calluses. Heavy callus needs to be taken down gently, sometimes over the course of a few services.

Use only quality, professional-grade, legal, and safe products.

Take steps to minimize your exposure to odors, vapors, and filing dust in the salon. These steps include using covered waste cans, keeping products tightly covered, and taking out only enough product to be used on each service.

Keep Material Safety Data Sheets (MSDS) on all the products you use.

No matter what type of pedicure spa you use, always follow the proper safety procedures from the Pedicure Equipment Cleaning and Disinfecting Procedures for Nail Technicians (you can find this on our website). There are specific instructions for cleaning after every client, at the end of the day, and once a week.

Keep a log of your cleaning schedule, and make it available for clients to see if they ask.

DEFINE IT Can’t keep the differences between sanitation, disinfection, and sterilization straight? The following are definitions put out by the Centers for Disease Control and Prevention (CDC).

Learn them, live them, love them. sterilization n. the use of a physical or chemical procedure to destroy all microbial life, including highly resistant bacterial endospores. (Endospores are thick-walled bodies formed within the vegetative cells of certain bacteria. They are able to withstand adverse environmental conditions for prolonged periods.) Sterilization is not required in the salon. disinfection n. the use of a chemical procedure that eliminates virtually all recognized pathogenic microorganisms but not necessarily all microbial forms (e.g., endospores). (Microorganisms are living organisms — good and bad — that are invisible to the naked eye.) All implements and equipment used on clients must be disinfected before use. sanitation* n. to wash with soap and water to remove dirt and debris and to reduce the levels of microorganisms to a safe, acceptable level. Before implements or equipment can be disinfected, they must first be sanitized. *Generally accepted definition

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If you’re looking for more information about salon sanitation log on to www.nailsmag.com and type “sanitation” or “disinfection” into the search bar.

.com

You can find more industry definitions at www.nailsmag.com/encyclopedia.

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SANITATION MARKETING Today more than ever, clients want to know that they are safe in your hands. Don’t assume clients know your implements and foot spa are impeccably clean. Explain to them how you clean your implements according to your state’s guidelines and focus their attention on all the ways you keep clients safe in your salon.

Promote your procedures every chance you get — both in and out of the salon. Make a note of it on your business cards, menus, postings, ads, mailings, website, and e-mails.

FIND IT ALL ONLINE > Pedicure Cleaning Log (in English and Vietnamese) > State-by-State Guide to Disinfection Regulations > Guidelines for Cleaning and Disinfecting Manicure and Enhancement Equipment > Safety First [a guide to keep your salon safe] > Salon Safety Guidelines (in English, Vietnamese, Spanish, and Korean) > Pedicure Equipment Cleaning and Disinfecting Procedures for Nail Technicians (in English, Vietnamese, Spanish, Korean, Polish, and Russian) > Client Handouts (What to Look for in Nail Salons, How to Choose a Quality Nail Salon, Caring for Your Nail Enhancements at Home, Facts About Salon Nail Polish Products) > BONUS: Our Pledge to You: A Safe and Clean Salon (a customizable client handout for you to offer your clients for assured safety in your salon)

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Get all these free handouts and more at www.nailsmag.com/handouts.

AUTOCLAVE? WHAT’S THAT? In the past autoclaves in the beauty industry were for the super clean-conscious. As this medical-grade machine makes its way into salons and spas, techs should know just what they are.

An autoclave is an apparatus that uses superheated steam under high pressure to sterilize instruments. Although dry heat and chemical vapor are forms of sterilization, these types of machines are not autoclaves. Autoclaves come in three common forms.

To read our complete feature on autoclaves, “Full Steam Ahead,” log on to www.nailsmag.com/autoclaves.

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HONING YOUR SKILLS

POSTURE PRIMER If you develop ergonomic habits, you may never be plagued with the aches and pains that are sometimes viewed as unavoidable side effects of being a nail tech. We ll show you how to comfortably do manicures and pedicures. BY MICHELLE PRATT As defined by our friends at Google, ergonomics is the study of how equipment and furniture can be arranged in order that people can do work or other activities more efficiently and comfortably. Below we look at how ergonomics can help reduce strain to our bodies, and we compare improper and proper posture during both pedicure

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services and manicure or enhancement services.

During any service, whether it s at a pedi throne or at a nail table, you have to contend with three main factors: supporting the weight of the client s arm or leg, working while looking down at the hand or foot, and working while looking forward at the hand or foot.

Check out the NAILS website for printable handouts on healthy working at www.nailsmag.com/handouts.

PEDICURE — LOOKING DOWN (working on cuticles/filing/polish, some pumice/sloughing)

PEDICURE — BEARING THE WEIGHT

IIncorrect: When techs need d tto perform f close-up, l detailed work, there is a tendency to round the shoulders and extend the neck to get as close to the foot as possible, which will cause strain to the muscles in the upper body and the entire back. Worse, when that doesn’t work, techs can add enormous strain to their bodies as they try to get into a position that gives them the best perspective.

Correct: Many salons have opted to elevate the pedicure throne, which helps. However, techs should still be mindful of their posture while they perform the service. Cynthia Burt, injury prevention division manager at UCLA Environmental Health & Safety, says to choose a chair that offers lower back support and the ability to make height adjustments throughout the day.

Techs should keep their back straight and supported, and use both the height adjustment of their chair and of the footrest to keep the foot at a workable level instead of straining the body.

Burt suggests techs should also employ the help of the clients by asking them to bend their knees and move their feet to appropriate positions.

Incorrect: Don’t bear the weight of a client’s leg by resting the foot in your lap or by using your own strength to lift and lower the leg. This strains the muscles in your shoulders and back, and, because you are connected to the client, it also reduces your mobility to be agile as you work through the different steps of the service.

Correct: Instead, elevate clients and place their feet or legs on a footrest that bears their weight. Some pedicure units have footrests that are height-adjustable, which keeps the foot in a workable position during various stages of a pedicure. Even during the massage portion of a service, the footrests can bear the majority of the weight so techs can limit pressure on their back, shoulders, and neck. >>>

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PHOTOGRAPHY BY KIMBERLY PHAM; MODELS: COURTNEY MCCARTER, THE NAIL BAR, HERMOSA BEACH, CALIF., ELIZABETH ASHTON, ELIZABETH ASHTON AYURVEDIC NAIL SPA, LONG BEACH, CALIF..

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RESOURCES

RESOURCES This paid advertising section contains information on other companies whose products and services you might want to check out. Log onto www.nailsmag.com/fifi to get more information on all your favorite products.

Erica’s After 22 years of business, Erica’s product line has earned the reputation of “Simply the Best.” Don’t believe it? Just Google it! Erica’s electric files and diamond cutting tools are a hot topic in today’s nail industry.

Erica’s expert staff is here to educate and lead nail techs to discover the right product for them. Whether you specialize in pedicures, gels or acrylics, the friendly staff at Erica’s will help lead you to success. Proud to be an American manufacturer!

Erica’s ATA (877) 909-7181 www.ericasata.com www.nailsmag.com/fifi/17137

Sheba Nails

Dollar Nail Art The largest collection of Nail Art Transfer Foil Rolls anywhere, from simply elegant Gold & Silver to dynamically patterned colors. Over 90 Vibrant Styles Available.

Dollar Nail Art (954) 564-6303 www.dollarnailart.com www.nailsmag.com/fifi/24103

Sheba Nails International is a fingernail and nail art product manufacturer based in USA. We offer a large variety of nail products including UV gels, soak-off and color UV gels, fiberglass, acrylics, odorless acrylic and many different forms of nail art — Color Gel Nail Art Pens, Disco Ball Mirror Pieces, Tropical Sands, Cracked Egg Shells and much more.

Our brand name is Sheba Nails but we also offer OEM products for private label customers.

Sheba Nails International (313) 291-8010 (800) 642-3236 www.shebanails.com www.nailsmag.com/fifi/24145

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Clean Air for your salon

Artificial nail products

and the activities involved in applying them, create vapors and dust. In addition to the inherent health risks, ensure that you are in compliance with current and future OSHA and EPA regulations.

Secure your place in multi-tenant buildings, save on energy costs, reduce sick time and embrace a “green” philosophy!

HONING YOUR SKILLS PEDICURE — LOOKING FORWARD (massage/slough/pumice)

IIncorrect: To improve stability and get full use of the sstrength of their upper body, many techs plant their legs firmly on the ground and then sit at the edge of their stool during the part of the pedicure where they will massage, slough, pumice, or rinse the legs and feet of the client. While sitting with feet flat on the ground is correct, “perching” (the proper term for this position, says Burt) offers no support to the tech’s lower back and leads to muscle fatigue.

Correct: Be sure to sit straight with feet on the floor to give you the best balance and support. Sit back fully in the chair to get all the benefits of the lumbar support.

The correct position has the tech holding a straight posture while benefiting from the support the chair offers the lower back. If you find that you continue to sit forward without your lower back against the back of the chair, you may need to purchase a chair that fits you better or one that compensates for the mechanics of your task. Some chairs drop the front of the seat down to allow techs to work from a more open and maneuverable position.

NAIL TABLE — BEARING THE WEIGHT

SALON PURE AIR CAN HELP!

166 North 121st Street, Wauwatosa, WI 53226

800.236.1889 www.SalonPureAir.com

Incorrect: It looks as if you’re holding a client’s l h hand d with h a gentle touch and soft hold, but the reality is that your wrists and hands are being repeatedly strained and taxed. Over time, the added weight, combined with the repetitive motion, takes a toll on your muscles and joints and can cause long-term problems, such as arthritis and carpel tunnel.

Correct: As with a pedicure, some sort of rest should bear the client’s weight. Products on the market, such as the Wrist-Assist (shown), maintain a full range of motion for a client, while keeping her wrist supported and the hand limp. This alleviates the need for the tech to support the weight of the entire arm during the service and prevents the customer from “fighting” with the tech for control of her fingers.

www.nailsmag.com/fifi/17261

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NAIL TABLE — LOOKING DOWN (prep, application, some filing, polish)

IIncorrect: This technician has her shoulders lders rolled forw forward, her left arm is resting on the table, which pushes her shoulder up, she is twisted in her chair, and her legs are crossed. “Crossing the legs causes more compression on one side of the body than the other,” says Burt. “It also suggests that the person has very weak abdominal muscles.

Crossing the leg tilts your pelvis so you can sit up straight for a longer period without getting tired.”

Correct: Many times techs may twist in their chair because they want to get closer to their work. Instead of contorting themselves into this position, Burt suggests techs might benefit from a table with a cut-out that allows her to sit straight in her chair but still work on the client’s hands from an angle. Techs can also work on strengthening their core muscles so they are able to sit straight for longer periods of time and to keep both feet on the floor to prevent unbalanced compression. Techs may also benefit from using a magnifying glass during the detail portion of the service.

NAIL TABLE — LOOKING FORWARD (some filing/fine finishing)

IIncorrect: We all have heard that it’s important mportant to cho choose a chair with lower back support. The idea is to sit straight, feet on the ground, eyes ahead, with lumbar region supported. This may work in an office setting, but it’s difficult in the salon. Techs often sit at the edge of their seat while they’re working, both to get closer to their work, but also because this position supports their sitting bones. However, sitting at the edge of the seat offers no support to the lower back, and it causes strain and fatigue to the muscles.

Correct: Keep legs on the floor, back straight, with sitting bones supported. Techs may need to invest in an ergonomically correct chair and should choose one that fits their height and weight correctly and allows your shoulders and elbows to experience a full range of movement.

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EXPANDING YOUR HORIZONS

START SAVING NOW FOR THE FUTURE

A financial advisor teaches you how to make the most of your hard-earned dollars. Her three-step plan requires you to commit to saving, make it a habit, and allocate wisely.

BY JANE HONECK With money s familiarity it s easy to lose sight of its importance in your life today and more importantly, in your future. Because of this, I often instruct clients to put away debit and credit cards and use cash only to make money less intangible and more familiar. But, in your profession the opposite is true. Because salons are a cash-based business, it is always available and cash too becomes insubstantial and familiar.

It becomes just as elusive as money spent with debit and credit cards.

Dollars become just pieces of paper and you can easily fall into an easy come, easy go pattern of money management. But the earning of those dollars isn t easy and it s a shame that this familiarity

lulls you into unconscious behaviors where you don t make the most of your money today, but more importantly, you don t save your money for tomorrow.

So how do you change this unconscious pattern with money? Just follow this three-step plan: 1. Commit to using your hard-earned dollars for both today and tomorrow.

Sounds easy, but how do you do that? Divide a sheet of paper down the middle. On the left side, list all the reasons why you don t save now. On the right side, list the reasons why you want to save. Analyze the list and decide on which side you want to be ̶ not where you think you should be, but rather where you want to be. A commitment needs to be your choice, not someone else s.

Once you choose, you will commit consciously to saving for the future instead of unconsciously spending for today.

2. Choose one day a week to contribute to your future. Take the entire day s earnings

(or a portion) and deposit it into a separate savings account. Make this a weekly ritual that takes priority over everything ̶ no excuses.

After a month, it will become a habit that replaces your old pattern of spending.

3. Allocate for the future.

When you have $1,000 in your new account, you can allocate between short-term and long-term investments. Allocate a portion or percentage of the new account as a safety net for emergencies (six months to a year), a portion for larger, projected expenses (one to five years), and a portion for long-term investment (five years or more). It s important to fund all three segments at the same time or you fall prey to never getting beyond the safety net portion. Once you have done the allocation, separate the money into three accounts, divide your weekly deposits in the same way and watch them grow.

These three easy steps are all it takes to set up a lifetime savings plan: you ve made the commitment, formed a habit, and allocated wisely. >>>

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Once your plan is underway, you ll need to decide where to invest these dollars. There are many types of accounts.

Here are a few points to consider. > Convenience. Since you are trying to make this a habit, set up your initial accounts where it is easy to make deposits. Remember, it won t take much of an obstacle to end a habit. Make it easy to stay committed. > Fees. Because today s savings accounts only pay about 1%, find accounts where monthly fees won t eat up the earnings. Credit unions are often a great source for low fees. > Risk tolerance. As your money grows, there are more investment options for generating higher investment returns (earnings). Higher returns generally mean higher risk of loss. Don t be talked into investments that keep you awake at night worrying. Find an investment with whose risk you are comfortable. > Investment horizon. This refers to the length of time you expect your money to be invested. If you will use the money within a year, use a savings-type account where there is no risk for untimely fluctuations in value. But, if you won t be using the money for a long time, you can invest in something that has higher returns, more risk, and consequently more fluctuations. With a longer investment horizon, you can time the withdrawal of these dollars and not worry about having to do it on a bad day. > Mutual funds. With over 10,000 funds to choose from, you have a wide variety of investments to match your risk tolerance and investment horizon. Using mutual funds gives you the option to not put all your eggs in one basket. So even with only a small amount to invest, you can invest in small pieces of many stocks and bonds allowing you to diversify and spread your risk. > Retirement plans. For long-term investments, take advantage of tax laws that allow you to defer and/or eliminate tax consequences. By doing so, you re using government dollars to contribute to your future. There are many types of retirement plans to choose from. Consult your tax professional to find the one that fits you best.

These are just some of the investment considerations ahead of you. Before you know it, your savings will grow into something to be proud of and you ll be on your way to financial freedom. Regardless of your age ̶ today is the perfect day to begin a new conscious life with money.

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To learn more about saving for retirement, go to www.nailsmag.com/retire.

Jane Honeck, CPA, PFS, specializes in tax and financial planning for professionals, small businesses, and individuals. She is the author of The Problem With Money? It’s Not About the Money! To learn more, visit www.janehoneck.com. www.nailsmag.com/fifi/17262 FEBRUARY 2011

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EXPANDING YOUR HORIZONS

NAIL ART STUDIO Nail art is a great add-on service that brings in extra income, plus it makes your services more memorable in clients minds. You don t necessarily need natural artistic talent to create eyecatching designs. Here are some easy step-by-steps to get you started.

.com Career Handbook readers can get a 50% discount on a Pro subscription to our Nail Art Gallery (nailartgallery.nailsmag. com), a website that lets you share your nail art photos while networking with other techs. A Pro subscription (usually $20/ year) has several advantages, including allowing you to upload unlimited photos and allowing you to create a profile page for your salon. The first 50 Career Handbook readers to use the code CHBOOK will get the discount.

NEON HEARTS

TERRIFIC TIE-DYE

1. Cover the entire nail with black acrylic.

2. Apply clear acrylic over the entire nail. File and buff. Start creating 3-D hearts in a variety of neon colors.

3. Add more hearts. Add rhinestones. Apply UV top coat. Cure.

1. Apply a thin layer of Light Elegance (LE) Perfect White. Do not cure. Dip a striping brush in LE Gel Polish in Purple Lollipop, then drag it in a diagonal line. Do the same with LE Gel Polish in Soda Pop Pink. Do not cure.

2. Repeat the diagonal motion from Step 1 with LE Hula Hoop Orange, then Electric Yellow, then Neon Green. Do not cure.

3. Drag a striping brush from one corner of the nail outward. Do not cure.

4. Continue dragging the brush outwards several times in a fanning motion.

Do not cure.

5. Drag a striping brush in between each line in the opposite direction toward the corner of the nail. Cure for two minutes. Apply LE Top Gloss. Cure.

Michelle Jackson, Diamond Girl Nail Salon, Morrow, Ga.

Cassie Fero, Redmond, Ore.

SWOOPS AND SPARKLES

NOT QUITE PINK-AND-WHITE

1. Polish the nail blue.

2. With a striper brush and yellow polish, add three swooping yellow lines. With a striper brush and sparkly pink polish, add swooping pink lines.

3. Use a dotting tool and white polish to add two sets of white dots. Apply top coat.

1. Polish the free edge white to create a French.

2. Use a striper brush and pink polish to add three triangles — one on top of the center of the white and two below it, making sure they all touch in the center of the smile line.

3. Use a striper brush and black polish to highlight the borders and to split the white section into smaller pieces. Use a dotter and black polish to place a dot inside each pink triangle and to create an open black triangle as shown. Apply top coat.

Carrie Sweeney, Goodrich, Mich.

Eric Matukonis, Regal Nails Salon & Spa, Hazle Township, Pa. 86 | 2011 NAILS CAREER HANDBOOK

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MARKETPLACE Buy a new

Cool Treat

Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273

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NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

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Kami Nail Art® offers the most extensive line of USA made professional nail art with hundreds of dazzling products including: Glitter, Confetti, Foil, Nuggets, Pearls, Paints, Art Brushes and Tools, Decals, Striping Tape, 3-D Flowers, Lace, Snakeskin, Glass Jewels, Rhinestones, Earthstones, Rock Candy, Art Kits, Metallic Pearls and Leaves, Organizers, Bullion Beads, PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16. Kami Nail Art® — The #1 choice for nails professionals!

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26 82 29, 61, 88 4-5 87 87 67 41 43 55 81 85 71 81 27 59 88 88 2-3, 74-75 47 88 19

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HOT PRODUCTS Stick Style Wheeling Style

EZ Pink and White AKZENTZ AKZENTZ has a new line of brush-on, soak-off gel polish, called Luxio. The soak-off gels come in polish-like bottles and brush on easily like polish, while soaking off in 10 minutes. The coloured gels will last without any chipping, smudging, cracking, or lifting, and have 24 custom colours for your clients to choose from.

AKZENTZ (800) 720-7833 www.akzentz.com www.nailsmag.com/fifi/17305

- Easy to use, cut either pink or white.

- Creates all smile lines deep and uniform in seconds.

- Can be used for nail art, creating double french, and LaMoon nails.

- Use the perfect size as a pusher to remove soak-off gels.

EZ Pink and White (540) 535-8405 www.ezpinkandwhite.com www.nailsmag.com/fifi/17299

Gena Created to prevent cracking in hard-working horse hooves, Gena Healthy Hoof Cream helps hands stay in blue-ribbon form. Formulated to repel water and combat dryness, Healthy Hoof protects and conditions cuticles and nails with repeated use.

A thick hydrating cream, Healthy Hoof contains soybean, rosemary, lavender and castor oils.

Gena (8oo) 621-9585 www.genaspaproducts.com www.nailsmag.com/fifi/17xxx

It’s So Easy Nail art possibilities are endless with over 100 colors from It’s So Easy. Available in a beautiful variety of glitters, crèmes and neons, the water and nail polish-based formulations come in a convenient 1/4 oz. bottle with a firm, flexible brush for easy movement. The It’s So Easy Stripe Rite Brush and Polishes are available at Sally’s Beauty Supply and other fine beauty supply stores nationwide.

It’s So Easy (800) 621-9585 www.aiibeauty.com www.nailsmag.com/fifi/17204

Jessica Cosmetics Quick Dry • 60-Second Drying Save time — and your manis/pedis — with Quick Dry, a gentle, effective protection for your polish from Jessica Cosmetics. Part of the Essentials line and created by Jessica Vartoughian, the renowned natural nail care specialist, Quick Dry protects fresh manicures and pedicures from scratching, smudging and wrinkling with a special formula that develops an invisible film over nails. A dropper application allows this glossy oil to shield the entire surface.

Jessica Cosmetics International (800) 582-4000 www.jessicacosmetics.com www.nailsmag.com/fifi/17109

King Research Ship Shape Liquid Professional Appliance Cleaner Ship Shape liquid, introduced by King Research in 2009, is specifically formulated for the removal of hair product residue (including hairspray) from your expensive appliances. Just a spray removes residue from flat irons, curling irons, chairs, stations and any other surfaces! As a multi-use cleaner, it also leaves stainless steel and mirrors sparkling! Replace multiple products with one single item that does it all in the salon!

King Research (800) 222-8160 www.barbicide.com www.nailsmag.com/fifi/17154

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LECHAT High energy NEON colors.

Summer is here and these colors are bright, and jam packed with energy to keep you going. No chipping, no smudge, and lasts for weeks. Perfect Match Gel Polish comes with a FREE Dare to Wear Nail Lacquer that creates a perfect match color to the nobility gel polish. This matching color can be used to perfectly match the colors of both hands and toes. Does not contain DBP, Toluene, or Formaldehyde.

LECHAT (510) 741-9998 www.lechatnails.com www.nailsmag.com/fifi/17140

Light Elegance Glitter Toes! Gel Toes! Party Toes!

Light Elegance Pedi-Cure Kit comes complete with Pedicure UV Curing Lamp, Glitter Gels, Gel Polishes, and everything you need for bold, bright, sexy, shiny toes! This complete kit makes pedicures fun and easy with no glitter mess and you get $236 worth of product for only $130!

Light Elegance (800) 275-5596 www.lightelegance.com www.nailsmag.com/fifi/17211

T4 Spa Concepts & Designs

NSI Instantly multiply your gel polish color range with Polish Pro Accessories. Layer any of the six Accessories over a Polish Pro color and presto — something striking, exciting and totally new. This gel polish will keep your creative juices flowing.

NSI (800) 354-6741 www.nsinails.com www.nailsmag.com/fifi/17135

Create luxurious upscale spa services with the new Botanical Escapes Herbal Spa line.

We offer natural herbs, essential oils, and non-fragrant bases. Choose from one of 26 recipes — from stress relief to herbal detox. Or create your own custom services for a pedicure treat your customers will truly enjoy.

T4 Spa Concepts & Designs (866) 556-2372 www.t4spa.com www.nailsmag.com/fifi/17189

Young Nails

The response to Young Nail’s mani.Q color soak-off gel has been awesome. After all, the formula is stable, reliable, predictable and abundant. The color selections are absolute customer favorites. And you get it all with a zippy 30-second cure (saving you almost 20 minutes per client). In or out of the bottle, it’s always all about you.

Young Nails (800) 777-9170 www.youngnails.com www.nailsmag.com/fifi/17260

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EXPANDING YOUR HORIZONS

NAILS ONLINE RESOURCES One of the best resources for nail techs is the Internet. You ll find step-by-step tutorials (with photos or even videos), new product mentions, spa pedicure recipes, and veteran nail techs who are willing to share their expertise with you.

Not to toot our own horn too much, but we recommend that you bookmark www.nailsmag.com as we know you ll find it helpful as you grow your career.

CAREER HANDBOOK CHANNEL: Start Your Search Here

.com

BLOGS:

NAILStv:

First Person Accounts

Learn by Watching

www.nailsmag.com/blogs

www.nailsmag.com/nailstv

www.nailsmag.com/ careerhandbook

of

Our revamped Career Handbook website contains helpful articles and links beyond what s in this printed edition. We know how intimidating it can be to take the first steps in a new profession, so use this site as your portal to a new career. You ll find information on starting your career, building your business, honing your skills, and expanding your horizons.

Plus, a digital flipbook of the Career Handbook is available for reference, in case you ever misplace your hard copy.

NailsMag.com hosts nine blogs written by experts in the field.

For newbie nail techs, two that are of special interest are NAILS 101: A Student Blog, where aspiring nail techs chronicle their progress in beauty school, and Blueprint of a First Year, where new salon owners share the ups and downs of their first year in business. Our other blogs are: 365 Days of Nail Art, The Coaching Chronicles, Competition Insider, FingerNail Fixer, From the Editors, Maggie Rants & Raves, and Viet {Salon} Voice.

There are hundreds of videos on NAILStv, and the number grows every month.

The site is similar to YouTube, but better managed to include only videos that are relevant to professional nail techs. You can watch everything from product tutorials from your favorite manufacturers to beauty tradeshow footage to salon tours and more.

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NAIL ART GALLERY: Get Inspired

NAILS DIGITAL EDITION: Free Monthly Magazine

nailartgallery.nailsmag.com

NAILS ENCYCLOPEDIA: An Accessible Resource www.nailsmag.com/encyclopedia

www.nailsmag.com/ digital-edition

Nail Art Gallery is a social networking/photo sharing site that allows you to do more to showcase your own art, as well as browse and get inspired by other nail artists work. You can create a personal profile, become a fan of other nail artists, and upload all of your nail art photos in one easy-to-share place. In addition, you can interact with other nail artists by browsing, liking, or commenting on their photos.

It s free to get started, and a Pro membership is available for $20/year that gets you extra features like unlimited photo uploads and featured artist spots on our other websites.

Career Handbook readers can get a 50% discount on a Pro subscription to our Nail Art Gallery. The first 50 Career Handbook readers to sign up and use the code CHBOOK will get the discount.

From the makers of the NAILS Career Handbook comes NAILS Magazine, a monthly magazine that is dedicated to the success of nail professionals. Each issue includes informative articles on the topics of technique, style, business, and health, plus indepth feature stories. There are also freebies and giveaways, reader nail art photos, and new product spotlights in every issue.

If you re the computer-savvy type, opt for a digital edition (it s free!), which will make you among the first to receive the magazine every month. You ll be able to virtually flip through the pages on your computer. If a printed magazine is more your style, then go to www.nailsmag. com/subscribe, where you can order a (U.S.) subscription for $20/year. (The Canadian rate is $57/year, and the rate for other international locales is $87.)

Like your textbooks in beauty school, the NAILS Encyclopedia can serve as a great reference tool for you. It s written specifically for professional nail technicians and defines and describes nail diseases and disorders, specialized terms pertaining to nail art and design (including what brushes help you create specific strokes and lines), histories of the top companies and nail professionals, product ingredients (popular and obscure), and hundreds of other terms.

FACEBOOK AND TWITTER: Online Networking www.facebook.com/nailsmag www.twitter.com/nailsmag

Join NAILS Magazine on Facebook and Twitter to network with tens of thousands of nail techs from around the world. You ll also get to interact with the magazine s editors, get dibs on contributing to upcoming stories, and be eligible for exclusive product giveaways.

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EXPANDING YOUR HORIZONS

PRODUCT SPOTLIGHT As a newbie, you may not be familiar with all the product options available to you. Here we ve gathered some products that may be useful as you start your career. For more information, contact the manufacturer or use the Fifi#. Simply call the toll-free number or log onto www.nailsmag.com/fifi to get more information on all your favorite products.

like Mother of Pearl and Beau to the more bold and dark shades like Masquerade and Black Pool.

(888) 745-4030 x17319 www.nailsmag.com/fifi/17319 China Glaze polishes have a longwearing formula with hardeners and non-thickening agents to ensure a smooth, easy, and durable application.

The lacquers are free of DBP, toluene, and formaldehyde and come in a variety of colors, with new lines coming out every season. The bottles also utilize a 440-strand brush for full coverage during applications.

(888) 745-4030 x17317 www.nailsmag.com/fifi/17317

Dashing Diva’s French Tipped tips provide textbook-French looks quickly and easily.

The tips are available in multiple colors that will not chip, and the ultra-thin clear wells require little to no blending. The transparent adhesion area allows for adjustable smile line placement, and the tips work on any nail bed length.

(888) 745-4030 x17318 www.nailsmag.com/fifi/17318

CND’s 12 latest Shellac shades add excitement to both nail techs and customers alike. The range of shades features perennial classics and fashionable favorites to give salon-goers a wide variety.

The colors span effervescent light shades

vanilla, ginger, and white tea essences, along with a unique blend of botanical fruit extracts.

(888) 745-4030 x17322 www.nailsmag.com/fifi/17322

Orly’s back to school collection for 2011 is called the Happy Go Lucky Collection.

The line brings back the brights for headturning back-to-school fashion. The fun edgy lacquers come in colors Flirty, Frisky, Fresh, and Frolic.

(888) 745-4030 x17320 www.nailsmag.com/fifi/17320

Kupa’s Cordless U-Power delivers incredible speed and power, and not having a cord makes it easy for techs to take this file with them wherever they go.

The U-Power can last for up to two hours on a single charge, has a lightweight handpiece that includes a holster, and can operate from 0-20,000 RPM. (888) 745-4030 x17321 www.nailsmag.com/fifi/17321

OPI introduces a Lemon Tonic flavor to the Manicure/Pedicure by OPI line. The alluring new scent blends excellently into the scrub, mask, and massage treatments. Lemon Tonic is infused with yuzu (a Japanese citrus fruit), hints of

Hand & Nail Harmony’s Gelish Color Gels apply like polish, with a twist cap and applicator, but are cured in a lamp like gels. They come in an array of colors, and cure in an LED lamp in 30 seconds and in two minutes in traditional UV lamps. Gelish stays on nails for three weeks with no chipping or peeling and soaks completely off in 15 minutes.

(888) 745-4030 x17323 www.nailsmag.com/fifi/17323

Cuccio Naturalé’s Lemongrass & Lavender Sea Salts work to exfoliate skin as well as hydrate and replenish it with rejuvenating effects of lemongrass extracts and a light lavender scent. The salts are gentle enough for the hands and body as well as feet and make an excellent start for any signature manicure or pedicure.

(888) 745-4030 x17324 www.nailsmag.com/fifi/17324

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leaving the Base Coat in place and ready for a new polish color, or it can be worn alone for a natural look.

(888) 745-4030 x17327 www.nailsmag.com/fifi/17327

European Touch’s ElleSpa comes standard with a full body back massage and vibration massage in the bottom seat cushion, as well as a durable steel support frame in the base and pop-up trays for manicure service or beverage placement.

The chair comes in colors Cappuccino, Black, and Wine.

(888) 745-4030 x17325 www.nailsmag.com/fifi/17325

Antoine De Paris’ # 11 Gold is the original Antoine Acrylic nipper. Thirty-five years ago Antoine de Paris created the first triple reinforced acrylic nipper, and it’s still going strong today. It features a box joint with cobalt stainless steel and is available in gold or satin finish and single or double spring with a 5-mm. jaw.

(888) 745-4030 x17328 www.nailsmag.com/fifi/17328

Bio Sculpture Gel’s Spa Line is a new collection of spa products to promote and maintain healthy skin and beauty. The line includes a Spa Potpourri Aqua Soak, Spa Potpourri Salt Scrub, Apricot Kernel Scrub, Mint Mask, Hand and Body Butter, Hand Cream, Cuticle Cream, and Hand Wash. This line works great for themed manis and pedis.

(888) 745-4030 x17326 www.nailsmag.com/fifi/17326

Belava’s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps.

(888) 745-4030 x17329 www.nailsmag.com/fifi/17329

Tammy Taylor’s new Miracle Manicure Base Coat promises to extend the life of regular polish manicures by 75% or more, says the company. The UV-Gel Base Coat is applied and cured before the polish is applied, and it offers double adhesion to keep the polish from chipping prematurely.

The polish comes off with regular remover,

Backscratchers’ Heavenly Soles Foot Care System offers a complete pedicure kit in one box. The all-in-one package has four easy steps to create a lavish pedicure experience: an aromatic footbath, a natural ingredient exfoliator, rich moisturizers, and an elixir of enzymes to protect freshly pampered feet.

(888) 745-4030 x17330 www.nailsmag.com/fifi/17330

Young Nails’ Mani Q Color line features brush-on gels in 18 colors with a base and top coat. They cure in one minute. The cap identifies the color in dots, and the gels apply easily like a polish for durable, full-coverage color.

(888) 745-4030 x17331 www.nailsmag.com/fifi/17331 King Research’s Barbicide kills fungus and germs and protects against diseases.

The EPA-registered blue solution should not rust instruments or stain skin or surfaces.

(888) 745-4030 x17332 www.nailsmag.com/ fifi/17332

Duri’s Drop N Go helps you set nails fast.

The instant drying drops dry enamel from the top to the bottom while giving polished nails a nice shine. Simply add one or two drops a minute after top coat has been applied and clients will be ready to go.

(888) 745-4030 x17333 www.nailsmag.com/fifi/17333

Akzéntz Options Soak-Off UV Gels are odorless, durable, and easily removed with acetone or other remover. The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength.

(888) 745-4030 x17334 www.nailsmag.com/fifi/17334 >>>

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EXPANDING YOUR HORIZONS

products are inside recyclable packaging and each purchase supports the use of renewable rainforest crops.

(888) 745-4030 x17340 www.nailsmag.com/fifi/17340

Bellissima International’s Starter Kit has everything you need to start offering Bellissima Gel services right away. The soak-off gels come in a range of colors as well as solid builder and sealant gels. The kit comes in a convenient tote with Soak Away, Nail Wipe, files, buffers, and more.

(888) 745-4030 x17335 www.nailsmag.com/fifi/17335

Star Nail’s Eco Nail Systems Soak Off UV Gels come in a variety of colors and are formulated to prevent chipping, peeling, or smudging for perfectly balanced manicures that can soak off in as little as five minutes. The colors Moroccan Clay, Hibiscus, and Paradise Purple are just a taste of the delicate color palette available in the Eco line.

(888) 745-4030 x17336 www.nailsmag.com/fifi/17336

Essie’s ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spa-quality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract to help combat signs of aging and reveal new, younger-looking skin.

(888) 745-4030 x17337 www.nailsmag.com/fifi/17337

NSI’s Polish Pro combines a fusion of raw materials that include oligimers, monomers, photoinitiators, and diluents, to result in one of the most resilient natural nail manicures or pedicures on the market, says the company. The thin-viscosity formula applies easily like polish, but when cured it has a toughness, scratch-resistance, flexibility, and adhesion that allows the manicure to look like new for a full two weeks.

(888) 745-4030 x17338 www.nailsmag.com/fifi/17338

LeChat’s Perfect Match Gel Polish applies like nail polish but wears like gel.

This quick-and-easy gel polish cuts the service time in half and will give a deep sleek finish without chips, smudges, or drying time. The color is long-lasting and chip-resistant. Every package of the 22 colors includes a free Dare to Wear nail lacquer that perfectly matches the color.

(888) 745-4030 x17339 www.nailsmag.com/fifi/17339

Entity’s Rainforest Pedicure Kit uses rich nutrients, exotic ingredients, and curative energies to revitalize skin as well as the soul. The soak, scrub, mask, and nanotechnology-based lotion work in harmony for an experience that is sumptuous and relaxing to all senses. The

SpaRitual introduces Handprint Hand Serum with powerful botanical antioxidants. This intensive moisturizer and ultra-rich hand serum is made with 72% certified organic ingredients and formulated with the very best in plantbased ingredients. Powerful botanical antioxidants have been added for maximum effectiveness in slowing the effects of environmental damage, while restoring the skin’s elasticity, soft texture and complexion, leaving the hands smooth and supple.

(888) 745-4030 x17341 www.nailsmag.com/fifi/17341

Light Elegance’s P2 is the latest formula from the company, which prides itself in its quality of gels and range of colors available. The bottles give 11.8-ml. of highquality brush-on gel polish that will give excellent coverage after curing. P2 helps eliminate partial curing and is flexible to stay balanced on the natural nail.

(888) 745-4030 x17342 www.nailsmag.com/fifi/17342

Continuum’s Simplicity pedicure chair requires absolutely no plumbing or installation. Just plug it in, fill the tank, and you’re ready to start pedicuring. The lightweight removable tub easily fills from any sink without hoses or connectors, and

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the soothing shiatsu massage will relax clients in no time. It features an adjustable centered leg support with contoured foot rests, wood veneers with industrial-grade finishes, and chemical-resistant surfaces.

(888) 745-4030 x17343 www.nailsmag.com/fifi/17343

Xtreme Nails’ Designer Tips come in multiple shapes, sizes, and designs to give the nail tech unlimited creative control over her extensions. The tips apply and blend easily and provide excellent strength and durability for lasting wear.

(888) 745-4030 x17344 www.nailsmag.com/fifi/17344

Jessica Cosmetics’ GELeration is a 26-color brush-on gel polish line that the company says can last for more than three weeks with no chipping, peeling, smudging, or fading. GELeration works great for both manicures and pedicures, cures quickly in LED and UV lights, and goes on easily. The brush-on gel polishes can also be purchased in a starter kit with buffers and files to help you get started.

(888) 745-4030 x17345 www.nailsmag.com/fifi/17345

Mehaz’s Professional Triple Cut has a stainless steel straight-edge blade that makes it easy to cut tips on acrylics. The Triple Cut also has a single tip trapper to safely catch nail clippings for a neat and clean workspace, and the entire tool can be disinfected in solution without damaging the handle or blade.

(888) 745-4030 x17346 www.nailsmag.com/fifi/17346

Nubar’s kit for its UV Soak-Off Infinity Gels contains six colored gels, a clear builder, brush, prep, prime, and more.

Infinity Soak-Off Gels are high-shine gels that can replace nail polish in a spectrum of colors. They apply easily and soak off in as little as 10 minutes.

(888) 745-4030 x17347 www.nailsmag.com/fifi/17347

T4’s iSpa has an iPod dock and hi-fi speakers and a conical back that prevents the music from bothering others. The spa basin also features a SaniSmart jet that can be used with a disposable liner, a single hot/cold control mixer, a multifunctional showerhead with backflow prevention, push button switches, and a built-in LED light.

(888) 745-4030 x17348 www.nailsmag.com/fifi/17348

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the

great Nail Tech

challenge CHECKLIST

Cut out this checklist and keep it at your workstation to check off your accomplishments throughout the year. Feel free to do them in any order and to add your own personal challenges to this worksheet.

Challenge #1: Create a new signature service.

Challenge #19: Improve your smile lines.

Challenge #2: Market your sanitation standards.

Challenge #20: Keep a pedicure cleaning log.

Challenge #3: Get just one client per day to try nail art

Challenge #21: Participate in a community event.

on just one nail.

Challenge #22: Market to seniors.

Challenge g #4: Visit other salons to give yourself new

Challenge #23: Enter a NAILS Magazine contest.

ideas..

Challenge #24: Network with your peers.

Salon 1

Salon 2

Challenge #5: Suggest a service a client doesnâ&#x20AC;&#x2122;t

Challenge #25: Develop a hand washing habit.

normally get.

Challenge #26: Take three breaks every day. (Or 100

Challenge #6: Be more environmentally conscious.

micro-breaks.)

Challenge #7: Cross-promote with one of your

Challenge #27: Use social networking to market your

business neighbors.

business.

Challenge #8: Go to at least one trade show this year.

Challenge #28: Create your own gallery on Nail Art

Challenge #9: Improve your online presence.

Gallery.

Challenge #10: Build a referral relationship with a

Challenge #29: Buy in bulk for massive savings.

doctor.

Challenge #30: Bring more men into the salon.

Challenge #11: Take three continuing education

Challenge #31: Have a complaint-free day.

classes this year..

Challenge #32: Improve your customer service.

Class 1

Class 2

Class 3

Challenge #12: Get your most difficult natural nail

Challenge #33: Send at least one press release to your

client to try soak-off gels.

local media outlets.

Challenge #13: Track your numbers.

Challenge #34: Enter a nail competition.

Challenge #14: Pick a NAILS handout (or create your

Challenge #35: Add one party a week to your

own) to distribute to interested clients.

schedule.

Challenge #15: Hand out 10 business cards a week.

Challenge #36: Overcome your fear of retail.

Challenge #16: Work smarter, not harder.

Challenge #37: ______________________________

Challenge #17: Set up a retirement savings plan.

Challenge #18: Get ďŹ ve clients to review you on Yelp.com

Challenge #38: ______________________________

Client 1

Client 2

Client 3

Client 4

Client 5

Challenge #39: ______________________________ Challenge #40: ______________________________

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www.nailsmag.com/fifi/17260

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shatter your shades

how shatter works:

shatter

Apply one coat of Shatter over two coats of completely dry nail lacquer for a stylish two-texture effect.

Add Top Coat for a gorgeous high-gloss finish.

by opi

Six irresistible Shatter shades. Each color creates a beautiful “shattered” effect. The options are endless!

SHATTER SHADES FROM LEFT TO RIGHT: white shatter, turquoise shatter,

SCAN AND LEARN

blue shatter, navy shatter, black shatter, red shatter Model is wearing RED SHATTER and LUCERNE-TAINLY LOOK MARVELOUS Call 800.341.9999 ©2011 OPI Products Inc.

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