Nails Magazine December 2011 by Bobit Business Media

DECEMBER 2011

WWW.NAILSMAG.COM

let’sspreadsome

Holiday Cheer! Take Our

QUIZ:

Are You a Good Boss?

ARE YOU READY TO

GO MOBILE? ERGONOMIC BASICS FOR NAIL TECHS

THE VOTES ARE IN [8th Annual Readers’ Choice Awards Winners] na1211cover.indd 2

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THE ICONS

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{in this issue}

December 2011 Volume 29, No. 11

Features

116

100 The Original Readers’ Choice Awards Now in its eighth year, NAILS Readers’ Choice Awards honor the nail professionals’ favorite products in a myriad of categories. 108 Nail Art Thinks Different This one is for the dried ﬂowers, the rhinestones, the pieces of mylar who dare to stand out and be noticed, who push nail art forward to the next generation of inspired nail techs who are destined to create nail masterpieces that will amaze and astound. For the techs who are ready for the next level of 3-D nail art design, here is what’s available to help.

108

116 It’s Beginning To Look A Lot Like the Holidays The winter holidays are a great time to bring joy and cheer to your salon. Clients appreciate the little decorative touches as much as they do the special holiday services or the gift bags. Just a little effort can quickly turn a ﬁrst-year client into a life-long loyal. 122 Making the Move to Mobile It’s easy to be a mobile tech when the only challenge is packing your supplies and driving to a client’s home, but what if you want a multi-service mobile spa? We spoke to mobile owners to ﬁnd out how they got started.

122 128

128 Holiday Red-dy Festive red is a terriﬁc holiday color for your clients’ nails. We challenged nail artists with creating monochromatic nails, using only shades of red, to inspire you.

DECEMBER 2011

Cover Look 24 | na1211Toc.indd 24

NAILS MAGAZINE

Nails: Jennifer Mather, Burlington, Ontario, Canada Photographer: Vu Ong Model: Traycee King

page 116

let’s spread some

page 78

100

WWW.NAILSMAG.COM

Holiday Cheer!

page 122

Take Our

QUIZ:

Are You a Good Boss?

ARE YOU READY TO

GO MOBILE? ERGONOMIC

page 94

BASICS FOR NAIL TECHS

THE VOTES ARE IN [8th Annual Readers’ Choice Awards Winners]

page 100

DECEMBER 201 2011

10/26/11 3:30:15 PM

THE WAVELENGTH OF THE FUTURE LIGHTNING-SPEED, FIVE FINGER CURE. QUALITY YOU CAN TRUST. BUILT TO LAST. Designed, engineered and assembled by OPI in the USA Individually tested and approved • Certiﬁed for use worldwide Patent Pending

IT’S WORTH THE WAIT We’re working 24/7 to satisfy the demand. We won’t stop until everybody has one! Place your order now with your Authorized OPI Distributor.

Call your Authorized Professional OPI Distributor for availability and information about GelColor by OPI or log on as a professional at www.opi.com Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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{in this issue} 73

90 78

Technique 47

Business 73

50 Demos Step-by-steps from Repêchage and Alfalfa 54 Signature Services Step-by-steps for a Strawberries & Cream Pedicure and an Apple Pie à La Mode Pedicure 56 Behind the Scenes Find out how to do the nails that are on this month’s cover. 58 Ornament All Over Again Use pieces of broken Christmas ornaments to make shimmering and sparkling nail enhancements.

76 Reader to Reader What’s the nicest thing a client has ever said to you? 78 Take Our Quiz: Are You a Good Boss? Congratulations, it’s your salon. So how do you lead your little slice of heaven? Take our quiz to see how you stack up when there is a wrinkle in the plan. 82 Salon Proﬁle Houston-based Polished Day Spa keeps customer service and creativity at the top of its priority list as owner Sharia Castillo expands the emergent spa’s already diverse menu.

Style 61

Health 89

66 Nail Art Studio Step-by-steps on new nail art designs 68 Birds of a Feather Who says feathers are just for hair (and, well, birds, of course)? Not resourceful nail techs, who adapt the feather hair extensions craze to nail extensions. Here’s how. 70 Boutique: Holiday Gift Cards Wow customers by offering a variety of original and affordable boutique cards your clients haven’t seen before, and you’ll save them one more stop in their busy holiday schedule.

92 Ingrown Toenails Common but painful, ingrown nails are often the result of poor care — and infection may follow. 94 Ergonomic Basics for Nail Techs The Nail Manufacturers’ Council offers nail professionals these basic tips to prevent or eliminate the injuries, pain, and discomfort sometimes associated with salon work. 98 Secret Ingredient: Wraps A closer look at the materials that make up this nail strengthening system.

In Every Issue

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NAILS MAGAZINE

30 On My Mind 32 On Your Mind 36 Nails File 42 Freebies & Giveaways 44 On The Road 112 Ad Index 130 Reader Nail Art 132 Product Spotlight 141 Deal Sheet 154 My Other Life

DECEMBER 2011

10/26/11 3:30:35 PM

MINERALFX rock the world

rock solid

rock it stone cold

emberstone

rococo a-go-go

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/ﬁﬁ/23168

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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800.275.1111 orlybeauty.com 10/26/11 3:28:58 PM

log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll ﬁnd inspiration and answers at our website.

Browse Readers’ Choice Awards Winners. Whether you’re looking for the best cuticle oil for your clients or the best e-ﬁle for yourself, the best source of the most recommended products from your peers is NAILS’ Readers’ Choice Awards. On our website, you can browse not only this year’s winners, but past years’ winners too — so get to searching and stocking up.

Spread Good Cheer with Nail Art.

www.nailsmag.com/pastRCA

Whether your clients celebrate Christmas, Hannukah, Kwanzaa, or nothing at all, you’ll enjoy the ideas from our readers for seasonal nail art. Browse through these editors’ favorites from nail art submitted by our readers over the years.

www.nailsmag.com/holidayfaves Mural by Lucia Etchamendy

Do the Nails on This Month’s Cover. Watch as Jenn Mather creates a textured look using Velcro and CND products in our December behind-the-scenes video.

www.nailsmag.com/video/Dec11Cover

Quiz Yourself.

Cheer on the Top Competitors. We’ve revamped our online Top 25 list to make it sortable by year, rank, and competitor name. Check out the list from 1993 to today.

www.nailsmag.com/top25

Now that you know if you’re a good boss (page 78), take NAILS’ contributing writer Erin Snyder Dixon’s other insightful quizzes. Archived on our website are “Are you really ready to be a salon owner?” “What’s your green IQ?” and “Do you know your stats?”

www.nailsmag.com/quizzesbyErin

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NAILS MAGAZINE

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DECEMBER 2011

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{on my mind} Think Different

As a creative person in a creative job in a creative industry, I’d like to take a moment to remember Steve Jobs. The founder of Apple,

Congrats to Jane Aquino, an instructor of nails and cosmetology at PJ’s College of Cosmetology and a booth renter at Platinum Salon in Louisville, Ky. She was chosen at random from everyone who filled out our Readers’ Choice Awards survey, and she’s the winner of a brand new Apple iPad 2. Turn to page 100 to see which products came out on top as nail techs’ faves.

Jobs encouraged not only employees of his company to think differently, he also encouraged the world at large to think differently. He elevated our expectations for personal computers, music, communications, and even animation. Even if you aren’t an Apple fanatic (like I am), you probably still are benefiting from Jobs’ genius. Because not only did he push his own company to take risks and push boundaries, he also pushed his competitors to do the same. When Apple launched its “Think Different” campaign in 1997, the ads were unique and inspiring. They included imagery of creative geniuses such as Albert Einstein, Thomas Edison, Mahatma Gandhi, Bob Dylan, Jim Henson, Pablo Picasso, and Miles Davis. With Jobs’ death and all of the subsequent pop-up memorials for him, I’ve been reminded of the text of these ads. And I actually think they relate to you — nail artists and others in the beauty industry — so I’d like to share those words here: “Here’s to the crazy ones. The misfi ts. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” In our nail microcosm, you are the crazy ones. You see things differently. You create art on tiny canvases. You figure out ways to use products in unique and interesting ways. You challenge the status quo. You explore and invent. And while some people might not understand your passion or your art, I see strokes of genius. I am inspired by you all. I urge you to continue to push the boundaries. Remember to “think different.” And never, ever be afraid to be one of the crazy ones.

Hannah.Lee@bobit.com

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NAILS MAGAZINE

DECEMBER 2011

10/24/11 6:10:33 PM

ÂŠ2011 Creative Nail Design, Inc.

GOOD-BYE FLAWED.

No more edge wear. No more chips, scratches or dulling. No more signs of wear after a couple of emails.

SCAN. WATCH. LEARN.

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A BOBIT BUSINESS MEDIA PUBLICATION

THE GREAT NAIL TECH CHALLENGE ACCEPTED Editor’s Note: In response to The Great Nail Tech Challenge that ran in last year’s Big Book, here’s a letter from one tech who accepted the challenge. Sara, what an awesome accomplishment! If you took the challenge to heart, we’d love to hear from you on which ones you tackled. E-mail Hannah.Lee@bobit.com.

Sixty-five : take adva It’s the age you’ the mov ntage of thos ll be when you can e senior-c ies. (Wo discount o itizen disc finally matinee hoo!) And if your gold won’t be you plan ounts at the only right, the retireme en years — great you can nt you deserve. also get thing about The first the relax Honeck, steps to finan ing cial are Commit to commit and freedom, says C.P.A. Jane choose. today and to use your hard that? Divid tomorrow. Soun -earned dolla rs for ds easy left side e a sheet of paper dow , but how do both , list all you do the reas On the n the midd ons right side save. Ana , list the why you don’ le. On the to be on. lyze the list and reasons why t save now. you decide which side want to Choose one day you wan future. t a wee Take the k to cont and depo entire ribute day’ to your this a weesit it into a sepa s earnings (or — no excukly ritual that rate savings acco a portion) takes prior unt. Mak replacing ses. After a ity over e mon your old everythin pattern th, it will beco of spen me a habi g ding. t

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Take con your sch trol of edule. When you first might have been entered this industry, attitude that the necessary to it But by catering client always adopt the comes to your you’ve first. crea clien your clien ted a monster. ts’ every whim , It’s time starts by ts to respect your time to train running on time — Time your yourself. and it self and long it find out take truthfully then start s you to com how plete booking of time precisely each service, . If that amo will start you’re cons istently unt late, problem. coming in late, compoun clients Assuming ding the you’re timelines on time s of a serv in others by , enfo reducing rce ice your no-s if clients are the leng late and th how polic enforcing Get clien y. ts to preprovider book. it’s up As a to you how to service to teac rese h your them how rve their next clients visit convenie nt it is to and to show plan ahea d.

Sara Cole Via e-mail

Esthetics, Massage & Cosmetology Employment Agency (NEMCEA). I heard the same request from salon owners, school owners, licensees and others in our great industry — we have no place

32 | na1211oym.indd 32

NAILS MAGAZINE

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

11/

Challenge #6: Suggest a service your client doesn’t normally get. I purchased a chemical heel peel product and when I see I won’t be able to remove a client’s heal callus “almost” completely, I suggest the peel. I apply it and it works while I’m doing her toenails. I’ve priced the add-on service at $10 and everyone has been happy with the results. Challenge #11: Cross-promote with one of your business neighbors. I’ve been crosspromoting with the hair salon I rent space with. For a couple of months we advertised Log on to www.nailsmag.com to answer together in the local paper. That campaign wasn’t beneficial to either of us. Now we are this month’s question and check back here going together for an in the Yellow Pages, which is good for me because I’m not listed to in see what other nailad techs have to say. there currently. Challenge #20: Overcome your fear of retail. I have overcome my fear of retail. But I’ve been really careful with what I carry. My biggest sellers are CND Solar Oil and CND Cuticle Eraser. I use them with every single mani and pedi in the salon. I use them myself. I think when you use them on clients and yourself they are easy to sell because you really believe in them. Challenge #24: Pick a NAILS client handout (or create your own) to distribute to interested clients. I created a handout for all my Shellac customers (about half of my business) called Shellac Homecare to give them when they get their first application. I also give them a mini bottle of Solar Oil. Most everyone said what a great idea that was and they’ve never seen a tech give them something like that. I did it because there’s so much to tell them about Shellac and a person can only absorb so much info. Challenge #25: Work smarter, not harder. Every afternoon or evening, I send one group text to my customers for the next day and list their first name and appointment time. It has cut down my no shows to almost zero! Challenge #28: Take control of your schedule. Almost all of my customers pre-book and right now most are booked up through Thanksgiving and Christmas. Challenge #40: Network with your peers. A local tech who has 10 years of experience including teaching nails (I’ll have one year as of 12/1/11.) started coming to me for pedicures. Then we started trading pedicures. Now she’s offered to teach me more about gel nails and let me practice on her! This is priceless! Challenge #42: Use social networking to market your business. I’ve had a Facebook page ever since I was in school for my business. I continue to update it frequently. I also have a web page as well. Challenge #45: Give yourself a raise. I’m in the process of giving myself a raise right now.

AN EMPLOYMENT AGENCY TO CALL YOUR OWN I’m the founder of Nails,

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

that anyone can just call and find help. Help with fi nding professionals to fill open spots in salons, schools, or even manufacturers looking for educators. Our industry has never conformed to the rest of the employment world, so it would take someone that knows

Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Brittni Rubin Brittni.Rubin@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

DECEMBER 2011

10/25/11 8:10:29 AM

• On Like Polish

Power Polish • Wears Like Gel • Off In Minutes (Really!)

patent pending

HELLO FLAWLESS.

2-week perfect, glorious, high-gloss shine is here! Email. Tweet. Blog away. Write that novel—with ﬂawless nails the whole way through!

SCAN. WATCH. LEARN.

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{on your mind}

W Where in the world is NAILS Magazine? I live in Oklahoma and my son w graduating from Basic was in Ft. Jackson, S.C. It was a 18-hour drive for us so I an brought reading material — my new NAILS and a few of my old favorite issues for back up! This is me in the back seat of the car making great use of my time!

WEB POLL Do you accept credit cards for payment of nail services? Yes, for the service cost and for the tip

54.2%

Yes, for the service cost but not for the tip

13.6%

Justine Wilson Justine’s Corner Spa Oklahoma City, Okla.

32.2%

Do you have a picture of yourself reading NAILS? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

WHERE CAN I FIND? from 20 years of experience how hard it is to accomplish. But it is still a very big need for this industry. I have educated for companies, I have educated for associations, I have owned salons/spas and worked in other salons. I know how hard it is to find professionals to work and to find work. I decided to start this company to help professionals fi nd jobs and salons, spas, schools, associations, manufacturers, and distributors find professionals to fi ll spots for their companies. I am also going to be educating professionals to help them discover why this industry is so great and to get back to the basics of why we started working. I am very excited about this and have more information on Facebook, (www.facebook.com/nemcea). I am starting in my home state of South Carolina with my agency and putting a goal of one year to branch out to the rest of the U.S. So please if you know anyone that needs help and would like to register with NEMCEA so that I am able to assist them in reaching their goals; I would appreciate the referrals.

Thank you so much for a great magazine! When I graduated from nail tech school in 2009, I had no idea how to do gels or how to run a business. (The school I went to didn’t teach these important things.) Your magazine has taught me more than my own school did!

Kelly Wilson Via e-mail

Editor’s Note: We’re so glad that NAILS has helped you continue your education. Hopefully you’ll continue to read learn from our magazine, our website (www.nailsmag.com), from attending trade shows and other classes, and from networking with other professionals. It’s a great industry and your hunger for more knowledge will help to further your career. Good luck.

Amy Davis

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NAILS MAGAZINE

Michelle Carrara

THANK YOU FOR THE EDUCATION

Founder/CEO, NEMCEA Barnwell, S.C.

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Where do I go to upload nail art pictures? Via e-mail

Editor’s Note: You can create your own proﬁle and upload nail art pictures at Nail Art Gallery (nailartgallery. nailsmag.com). You can also post nail art pictures on our Facebook page (www.facebook.com/nailsmag). Or you can e-mail photos of your work to editor@nailsmag.com to be included in our 365 Days of Nail Art blog (blogs. nailsmag.com/365nailart). Please let me know how to get G Elizondo’s blueprints on her manicuring table that was featured in the November issue.

Linda Dee Dunlap Via e-mail

Editor’s Note: You can ﬁ nd them at www.nailsmag.com/GManiTable. If you’d like to see a larger version of the images, please e-mail Sree.Roy@bobit. com and she’ll send them to you.

Psssst… Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)

DECEMBER 2011

10/25/11 11:27:32 AM

www.nailsmag.com/fifi/23285

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{nails file} Tapping Your Inner Entrepreneur Do you think of yourself as an entrepreneur? If your answer is no, you might want to think again. If you have the courage, determination, and resolve to open your own business you deﬁnitely possess an entrepreneurial mindset, says nail industry success coach Trish Rock (www.nailsalonsuccesscoach.com). Rock offers the following list of qualities of an entrepreneurial mindset: > Entrepreneurs are careful, meticulous planners of success. > Entrepreneurs see obstacles and problems that arise in the pursuit of a goal as normal experiences in life. They are there to be solved. > Entrepreneurs dream up adventures and ideas, which they proceed to live out. This is the “what if” mentality. > Entrepreneurs realize their natural abilities and use them to the fullest. > Entrepreneurs act rationally, not emotionally, and constantly develop their thinking skills. > Entrepreneurs break conventions, go beyond the accepted and work through their fears. > Entrepreneurs create their own businesses and see them as incomegenerating mechanisms, not extensions of their identity or an opportunity to express their neuroses. > Entrepreneurs use their imagining skills to delve into their creative powers and come up with new insights and discoveries. > Entrepreneurs pay enormous attention to detail and self-discipline. > Entrepreneurs develop their inner life (their conscious awareness through meditation, etc.) because they realize that abundance and the richest experiences come from within themselves. > Entrepreneurs have an adventurous, creative, interesting, stimulating, and restful life outside of their business.

Get Insured FastBusinessInsurance.com, a web portal owned by Sadler & Company and specializing in small business insurance, now offers nail salon insurance policies in all 50 states. The types of policies available include general liability, workers’ compensation, crime, and property. Nail salons can complete an online application and get a quote from an A-rated carrier. “Nail salons face a variety of risks,” says John Sadler, president of Sadler & Company. “For example, customers could become injured on the salon’s premises due to slips and falls; customers could also become victims of infections or chemical injuries due to improper nail care services, exposing the nail salon to liability. The nail salon employees themselves could be injured while providing services, exposing the company to workers’ compensation liability. There are also possibilities of fraud, vandalism, robbery, and burglary at nail salons and it’s important that these providers are covered with the right type of policy.” For more information, go to www.fastbusinessinsurance.com/ types/nail-salon or contact John Sadler at (803) 254-6311.

British Beauty App Pinpoints Nearest by English chain salon owner Tony Teano, a new iPhone app, titled Salon Created The Daily Nail, offers tourists visiting England a quick and convenient way to ﬁnd the nail salon nearest to their exact location. This means consumers all across the country can trigger their phones’ GPS to locate the nearest salons to them, book emergency appointments, and even get directions. The app currently stores the details of 1,200 nail salons. It will soon be available for the Blackberry and Android markets. >>>

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DECEMBER 2011

10/25/11 10:38:28 AM

www.nailsmag.com/fifi/23102

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10/25/11 10:36:48 AM

{nails file} in memoriam Kenneth Reiner

Kenneth Reiner who, with his wife Dottie, co-founded salon furnishings and accessories manufacturer Kayline Enterprises, died on September 21, 2011, at the age of 95. Reiner, with a degree in electrical engineering from Purdue University, moved to Los Angeles in the 1930s to work in the aerospace industry. He had a lot of innovative ideas that leave a legacy even through the present day, including Lady Ellen Klippies hair-styling tool and his founding of a nonproﬁt school called The Midtown School in Los Angeles’ Los Feliz neighborhood. He co-founded Kayline when he was 58. Kayline’s products, which include pedicure storage furnishings, manicure tables, and rollabouts, are designed and manufactured within the United States. He will be missed.

Ken Cassidy

Jim George

Back in the mid-1980s Jim George’s W.I.N.B.A. Show in Anaheim, Calif., set the standard for trade shows in the industry, and the competitions attracted hundreds from all over the country — including me. Boasting huge ﬁ ve-foot competition trophies and exciting awards presentations with Tammy Taylor, to name just one, competitors such as Tom Holcomb competed at W.I.N.B.A for many years. Long after most independent trade shows ran their course, Bob Upshaw, the owner of Kupa, and I would visit Jim at his office on Friday afternoons from time to time and talk about the old days when Jim was a cop in Las Vegas back when the maﬁa was in control. Jim was one of the last real founders of the nail business, and for those who have been around since that time, we’ll fondly remember Jim and the good old days. You will be missed, Jim George. — Vicki Peters

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A salon owner, licensed cosmetology instructor, industry advocate, and president of Kassidy’s Salon Management Consulting Company, Ken Cassidy passed away in October. He was a frequent contributor to NAILS on the topic of employees/booth rental/ contract labor issues — a subject about which he was passionate. Salon owner Reneé Borowy of VIP Salon & Spa in Riverview, Mich., wrote this remembrance of him. “I met Ken Cassidy more than 17 years ago. I was going through a very hard time with my salon, which had been incorrectly classiﬁ ed as having independent contractors by a CPA ﬁrm. The government had gotten involved and it was way over my head. I was introduced to him through NAILS Magazine. Ken was in the middle of a project but made time to help in any way that he could. He spent hours with me helping to create a plan for survival of my company. He was always gracious and always there for others. He himself was a very successful businessman. I was shocked and upset to hear the news that he passed. Ken was ‘cutting edge’ and way before his time with salon industry regulation. Ken and his legacy will be valued now and in the future.” — Reneé Marie Borowy

DECEMBER 2011

10/25/11 3:26:16 PM

www.ezďŹ&#x201A;ow.com www.nailsmag.com/fifi/23110

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{nails file} 2010-2011 nail competitors ranking

2 top5 NAIL COMPETITORS

Taking part in a competition takes courage and determination. Just waiting for the results is nerve-wracking in itself, but in the end, competing is worthwhile — for many reasons. That’s why we encourage all nail technicians to compete. You may even see your name on our Top 25 list. Each month, winners from participating shows are added to NAILS’ Top 25 ranking. First place earns 6 points, second earns 5 points, and third earns 4 points. For SuperPoints competitions, point scores are doubled (for veteran or master divisions) and fourth place earns 6 points. If you have questions regarding your points, call (310) 533-2457 or e-mail judy.lessin@bobit.com. All placements must be veriﬁed by show sponsors. SuperPoints Competitions for the 2010-2011 competition year are as follows: > Beauty Expo – Long Beach, October 23-24 > ISSE Long Beach, January 28-30 > Premiere Orlando, June 2-4 > IBS Las Vegas, June 9-12

Participant & Ranking

Total

1st

2nd

3rd

4th

SP2

SP3

SP4

Mayu Tsuyuri

Azumi Kanene

Erina Ogawa

Billyne Dowdy

Trina Nge

Maiko Kido

Yasushi Arakawa

Megumi Sawase

Tiffany Silver

Vu Nguyen

Kazuyo Yamamoto

Brandy Graham

Amy Becker

Gabriella Kovacs

YeoJung Shim

Kei Wakasugi

Kazuyo Wokisaka

Show Winners

Nailpro Sacramento (October 1-2) Hand-Painted Nail Art, Novice: 1st: Maiko Kido 2nd: Kazuyo Yamamoto 3rd: Kei Wakasugi

Sculptured Nail, Novice: 1st: Mayu Tsuyuri 2nd: Billyne Dowdy 3rd: Kazuyo Wokisaka

Salon Success, Novice: 1st: Mayu Tsuyuri 2nd: Billyne Dowdy 3rd: Brandy Graham

Hand-Painted Nail Art, Veteran: 1st: Yasushi Arakawa 2nd: Vu Nguyen 3rd: Yeojung Shim

Sculptured Nail, Veteran: 1st: Erina Ogawa 2nd: Azumi Kanene 3rd: Amy Becker

Salon Success, Veteran: 1st: Azumi Kanene 2nd: Megumi Sawase 3rd: Erina Ogawa

NEW SCORING FOR SUPERPOINTS COMPETITORS So that the ranking more accurately reﬂects competitors’ skill levels, winners in the novice or student division will not receive double points for their wins at SuperPoints events. Also note that no points will be awarded to participants in relay or group competitions in regular or SuperPoints events.

Soak Off Gel Manicure: 1st: Trina Nge 2nd: Tiffany Silver 3rd: Gabriella Kovacs

Push Polish Pens

Put them in a purse, tuck them in a suitcase, or stuff them in a Christmas stocking. Nail Polish Pens from Piggy Paint are great for the kiddies — or for anyone who wants the convenience of a polish pen. The pens are intended for full nail coverage, but can be used for basic nail art as well. Retailing at $8.99, Nail Polish Pens are eco-friendly, non-toxic, and odorless. For more information, go to www.nailsmag.com/ﬁﬁ/23391.

A Unique Boutique Item Hand-sculpted from pumice stone, the “Healing Sole” by Natural Creations is the perfect shape and size to smooth rough feet and soften the skin. The pumice stone is in the shape of the foot and fits comfortably in the palm of the hand while perfectly contouring the bottom of the foot. A work of art, each piece is signed by artist Charles Kern. For more information, go to www.nailsmag.com/fifi/23392.

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DECEMBER 2011

10/25/11 3:26:33 PM

www.nailsmag.com/fifi/23109

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10/26/11 11:51:11 AM

Go to www.nailsmag.com/freebies to ﬁnd web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies by December 31.

Take Your Pedicures to the Next Level Be one of ﬁve readers to win the book Answering the Questions to Your Sole: Pedicure Treatments That Will Have Your Clients Begging For More by nail tech Ruth Windsor. The book covers massage techniques and reﬂexology, recipes for specialty pedicures, and how to promote your pedicure services. Windsor discusses her favorite essential oils, what their properties are, and how to use them. There are also tips on how to create an inviting area for your guests to relax in while having their services.

Natalie Wolfe Wargo

Julie Ventura

Roxy Carrillo

There’s Still Time to Enter Your Mural NAILS wants to see your nail murals — and the winning muralist will receive $100. Mural Contest entries must depict a continual theme across a series of ﬁve or 10 nail tips. Entries can portray any topic — from landscapes to people to abstract themes. They will be judged on artistry and use of the format. For inspiration, check out a slideshow of last year’s entries at www.nailsmag.com/2011mural. Submissions should be mailed to Nail Mural Contest, 3520 Challenger St., Torrance, CA 90503 and must be received by NAILS by December 7, 2011. Please include your contact information (including day and evening phone numbers and e-mail address) along with a brief explanation of your theme. Winners will be announced in the March issue.

Create Custom Color Shades by Layering With Wet Paint Developed by celebrity manicurist Julia Palmer, the Wet Paint nail glaze system consists of top-quality base colors, top coat glazes, and special effects that you can layer to create beautiful color shades. Fun, creative, and cruelty-free, the Wet Paint system contains no formaldehyde, toluene, or DBP. Three can win one of the new collections, which include Bitten, Hearts & Daggers, and Comfortably Fun.

Congratulations to October’s Winners Four readers received a pack of Metallic Crackle Nails from Dashing Diva and one reader received the SuperSonic3 Electric Nail File Machine from The Nail Superstore.

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Win an iJoy Enter to win an iJoy massage chair at Alafalfa Nail Supply’s website (www.buynailsdirect.com). From Human Touch, the iJoy 100 features programs that massage the speciﬁed area of your client’s back for 15 minutes, using a variety of techniques. Corresponding LED lights on the remote indicate which massage mode is currently in use. There is no purchase necessary and you must be 18 or older and a legal resident of the U.S. to enter. Register to win by December 31, 2011.

DECEMBER 2011

10/25/11 10:42:34 AM

A CLEAR WINNER Why has Brisa™ Gel won the votes (and hearts) of Nail Professionals year after year? It’s simple. Hypo-allergenic Acrylate-free formula makes it safe for even the most sensitive clients. Odorless A perfect companion for any salon or spa. Flexible Hugs even the most rigid nails for unbeatable durability. Versatile 22 shade options offer creative freedom and client satisfaction. Gorgeous Glossy shine and rich color that lasts up to 3 weeks.

7 8 YEARS IN A ROW!

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10/27/11 11:56:14 AM

{on the road}

Nail techs Tara Cook (left) and Sierra Mills (right) treated us to pedicures and owner Neva Spurgeon (second from right) welcomed us in to her salon. [inset] Associate publisher Michelle Mullen (right) and I hiked to the top of Smith Rock (it was a solid three-hour hike) the day before our pedicures. So the pampering was appreciated more than usual.

Hip Chicks Salon In the small town of Redmond, Ore., this cozy salon in a converted house makes you feel like a neighbor just popping in to chat over some coffee. BY HANNAH LEE

WON’T YOU BE MY NEIGHBOR? Located in Redmond, Ore., population 18,000, Hip Chicks Salon caters mostly to local clients, but they also see out-of-towners visiting the nearby golf resorts, national forest, and state parks. The quaint area reﬂects a close-knit community where people know their neighbors. The salon, a few streets over from “downtown” Redmond in a more residential area, is no different. Surrounded by houses and other boutique businesses, everyone seems to know everyone else. A full-service hair, nail, and waxing salon, Hip Chicks has been open for ﬁve years.

SEPARATE, BUT TOGETHER There are three nail techs at the salon, all of whom are booth renters. Two of them, including my tech Sierra Mills, also do hair. As booth renters, the techs set their own hours and prices (which they come up with collectively) and purchase their own products. Mills and Tara Cook, who gave associate publisher Michelle Mullen her pedicure, use a variety of products but seem to favor mostly CND products, including Shellac. The techs offer acrylics and gels in addition to natural nails. Cook has a solid pink-and-white business, with many regulars opting for the classic French.

BUILDING A BUSINESS Newbies at this salon, Mills and Cook are building their clientele by word of mouth, through Facebook marketing, and by networking with existing hair clients. The entire team has meetings where they share ideas to help bring clients in. Our pedicures were offered in this cute, custom-built area. Owner Neva Spurgeon says nail services make up about a third of the salon’s business. While she lets the nail techs run their own business, she does ask that they ask clients to book their next appointments when they check out.

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FUN FACTS >

Hip Chicks’ website boasts that the salon is about “luxury without ego” and they strive for exceptional customer service in a non-pretentious environment. The salon’s home-like exterior makes you feel like you’re just popping in to see a neighbor. > The owner of the coffee shop next door makes frequent stops in the salon to take orders for specialty tea and coff ee drinks. He even brought over some tasty crackers and locally made jam for us to try when we were getting our pedicures. > Owner Neva Spurgeon spent three years waiting for something to become available on the street where the salon is located. Originally, they were going to remodel the original house, but because of structural issues they ended up having to destroy the building and apply for a new construction permit.

MENU HIGHLIGHTS Almond Spa Manicure: $25; Marine Spa Pedicure: $40; Shellac Manicure: $35; Twinkle Toes (glitter with Shellac): $50; Full Set Acrylics: $43

PRODUCT HIGHLIGHTS Polish: OPI, SpaRitual, Essie; Brush-on Gel Polish: CND Shellac; Mani/Pedi Products: CND www.hipchickssalon.com

NAILS MAGAZINE

DECEMBER 2011

.com

10/24/11 6:14:50 PM

www.nailsmag.com/fifi/23104

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Get the

Expert Touch Lacquer Remover Proven Performer Sweeps away even the darkest shades of nail lacquer while leaving cuticles soft and smooth. Perfect for removing GelColor by OPI.

NEW! Expert Touch Removal Wraps Easy-to-Use • Economical Ingenious remover foils with attached absorbent pad in a convenient roll and dispenser! Ideal for removing all OPI soakable gels, acrylics, wraps, glitter nail lacquer and nail art. Patent Pending.

NEW! Expert Touch Salon Mitts Disposable • Sanitary • One Size Fits All • Latex-Free Keeps hands and ﬁngers warm during enhancement removals. Also ideal for spa manicure and pedicure treatments.

Expert Touch Table Towels Sanitary • 100% Lint Free More than just a table towel! So soft, luxurious and absorbent you’ll want to use them for all your professional services, including skin treatments.

Expert Touch Nail Wipes Sanitary • 100% Lint Free Ideal for removing nail lacquer, cleansing nails with N.A.S. 99 Nail Cleansing Solution, and for removing gel residue without leaving lint behind.

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10/25/11 9:27:22 AM

TECHNIQUE}

The Butterﬂy Effect 1

Angie Roman of Chicago shows how she makes these marbleized butterfly designs that have fluttered their way into becoming a client favorite. The key to creating this perfect marble effect is to make sure the coat of polish is wet while dragging the colors to create the wings. You will need a striper nail art brush and some polish to complete this look. When choosing colors, allow your imagination to run wild, but Roman offers these words of advice: Choose two colors for your butterfly, and then choose a background color. Make sure all three colors will complement one another. Roman chose a light transparent pink for her background and purple and pink shades for the wings. Before starting, make sure the two colors for the wings are already open because you will need to work quickly before the polish begins to dry. 1. Apply two coats of background polish on all 10 nails. Apply your first wingcolor choice in the form of a curved line. Apply your second wing-color choice right next to it, and leave a space so you can repeat the curved lines as a mirror image. 2. Take your striper brush and very lightly pull your brush through both colors, stopping in the middle of the empty space. Repeat this to fill out the wing design, and make sure to angle the lines toward the middle so they meet in the center. The lines should all meet in the center of the empty space you left. 3. Once your wings are marbleized on all the nails, create the detail for your butterfly by painting the body and outlining the butterfly for a better look. >>> DECEMBER 2011

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NAILS MAGAZINE

| 47 10/25/11 9:27:49 AM

MY TRUE COLOR Winterberry Holiday Collection

A Winner HandsDown HandsDown Soak-Off Gel Nail Wraps from Graham Professional Beauty Products were designed to be the easiest, most comfortable way to remove soak-off gel polish and acrylic. These wraps are flexible enough to be used on both fingernails and toenails and the unique material and easy-press seal creates a non-slip wrap for maximum soakoff results. HandsDown Soak-Off Gel Nail Wraps are made 1 from a unique, latex-free material with a highly absorbent pad that helps concentrate the acetone where it needs to be — on the nail. The flexible design works in three simple steps. For more information, go to www.nailsmag.com/fifi/23411. 1. Saturate the pad with acetone and hold it on the nail. Then wrap it tightly around the finger and press the ends 2 to seal. 2. Leave the wraps on for 10 minutes so they can properly soak off the gel or acrylic. 3. Using a side-to-side wiping motion, pull off the wraps and gently remove remaining product with HandsDown Wood Sticks. 3

.com

Watch a video of the HandsDown Soak-Off Gel Nail Wraps: www.nailsmag.com/video/ HandsDownWraps.

Base + Top Coat Glaze + SPFX Used individually or in deep rich layers, create your true color for the season.

www.shopwetpaintnails.com

Performance Craftmanship OMI off ers excellent quality and performance in its nail implements, using the latest technology and skillful workmanship of highly experienced craftsmen. The implements are manufactured in Vietnam using high-grade stainless steel. These acrylic nippers have sharp blades for smooth cuts that ensure the blades cut at every tip without ripping and damaging skin. The durable box joint provides extra strength to the nipper axis, making sure the blades meet to add absolute precision to the cuts. For more information, go to www.nailsmag.com/ﬁﬁ/23412.

www.nailsmag.com/fifi/23307

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NAILS MAGAZINE

DECEMBER 2011

10/25/11 3:06:05 PM

The Tootsing Tip Cutter Are you bored with the edge? Has stiletto become passé? Expand your free edge freedoms with Tootsing’s artistic tip cutters. The cutters trim nail tips so the free edge has unique designs like hearts, flowers, waves, and more. The limit is only the nail tech’s imagination, as the easy-to-use cutters can be used to create a range of interesting free edge designs. The three Tootsing cutters are great tools to instantly expand your nail art capabilities, and they are ergonomically designed for comfort and precision. For more information, go to www.nailsmag.com/fifi/23413.

{

QA } AND

Will the new LED lamps work with regular UV gels such as IBD, CND, or Star Nail, or does it only cure hybrid gels such as Gelish, Shellac, Gellac and other soak-off gels? There are a wide variety of UV LED lights on the market at the moment and the differences between each of these lights is signifi cant. This great variety of UV LED’s makes it impossible to answer this question adequately, but the fastest and most secure answer is that they will not cure all of the soft and hard gels on the market. Each manufacturer sells a light unit and a gel for that light unit. It is best advised that at this time, please use the light that is recommended for that gel. You can always call the gel manufacturer to ask if their gel will cure in a specific UV LED light. They may have already tested their gel with that specifi c light and be able to give you a suitable answer. — Jim McConnell is the president of Light Elegance.

Have a technique question? (about product application, troubleshooting, etc.) E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/23249 DECEMBER 2011

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| 49 10/25/11 2:31:12 PM

TECHNIQUE} demos 2

Cold, harsh winters can leave your clients’ hands feeling rough, itchy, and uncomfortable. Rehydrate dry hands this winter with the Rep chage Anti-Aging

The Rep chage Anti-Aging Hand Treatment

Hand Treatment with Seaweed Treatment Mask. This intense spa manicure helps to remove dead skin cells and provides anti-aging benefits while hydrating and nourishing the hands. 1. Sanitize hands with Repchage Clean Hands Anti-Microbial Hand Wipes. 2. Apply a thin layer of Rep chage Re-Texturizing Peeling Cream. 3. Once dried, gently roll off the Rep chage Re-Texturizing Peeling Cream with the tips of your fingers. 4. Continue with a relaxing hand massage with the Repchage C-Serum Seaweed Filtrate. This seaweed extract is rich in vitamins, minerals, amino acids, and trace elements to help prevent dehydration and fine lines. 5. Follow with a second massage using the Repchage Sea Spa Hand Cream for an additional 10 minutes. 6.Keepingfi ngers together, apply the Repchage Seaweed Treatment Mask. Allow the mask to set for 15 minutes for maximum hydration. 7. Peel back the Repchage Seaweed Treatment Mask and add a layer of the Rep chage Sea Spa Hand Cream for a final boost of hydration. 8. Apply nail polish.

For more information, go to www.nailsmag.com/fifi/23311

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NAILS MAGAZINE

DECEMBER 2011

10/24/11 6:17:50 PM

Brush.

Entity One Color Couture. Forget everything

Wear.

you know about manicures and take your art to the next level. We’ve combined the long-lasting,

Soak.

high-gloss durability of gel with the ease and versatility of enamel. No smudging, no chipping, and no dry time. It’s everything you

Repeat.

love about color. Only better. ™

entitybeauty.com

Model is wearing Walk The Runway.

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www.nailsmag.com/fifi/23131

10/24/11 6:18:01 PM

TECHNIQUE} demos 2

Create the perfect French look with Alfalfa Nails’ Gel Art gel polish. The gels apply like nail polish but cure to create an enhancement that stays on

Alfalfa’s Gel Art French Tip Collection

nails for almost two weeks. Clients will love the high-gloss finish, and Gel Art also comes in a range of other colors. 1. Prep the nails by sanitizing hands, pushing back cuticles, shaping the nails, buffing with a buffing band, and wiping the nail with cotton and alcohol. 2. Apply Gel Art Base and cure for 30 seconds under a UV light. 3. Apply White onto the nail tip and seal the edges. Do not cure. 4. Hold a gel brush at a 90° angle and draw the smile line. Clean the brush with lint-free wipes and repeat if the smile line is not perfect. Cure for 60 seconds under a UV light. 5. Apply Gel Art New Again #14 on the entire nail. Do not cure. 6. Use a short hair gel brush to remove the pink gel only on the white tip area. This will make the white appear whiter and help you achieve a uniform thickness. Cure for 60 seconds under a UV light. 7. Apply Top Gel and cure for 30 seconds under a UV light. Wipe off the tacky residue with alcohol and a lint-free wipe. 8. To soak off, use Gel Art’s new Gel-Off clips. The clips fit snugly around the nail tip and hold the acetone only on the nail bed to remove the gel polish without foil. One size fits all, and the clips are acetone-resistant and can be washed thoroughly.

For more information, go to www.nailsmag.com/fifi/23312

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NAILS MAGAZINE

DECEMBER 2011

10/24/11 6:18:12 PM

AGE-DEFYING PROFESSIONAL MANICURE SYSTEM FOR VISIBLY YOUNGER SKIN. EXFOLIATE

REVITALIZE

RENEW

PROTECT

SKIN RENEWAL SCRUB Natural Sugar Scrub with Emollients A luxurious, restorative ﬁrst step toward more beautiful hands.

EFFERVESCENT SOAK Hand Soak with Minerals and Brighteners Spirited brightening soak revitalizes and nourishes overworked hands.

REJUVENATING SERUM Age-Defying Hand Serum with Grape Seed & Licorice Extracts Professional treatment reduces visible signs of aging.

FINISHING BUTTER Skin Massage & Moisturizing Butter with SPF 15* Conquers dryness while enveloping skin in nourishing protection.

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10/24/11 6:18:30 PM

TECHNIQUE} signature services Strawberries & Cream Spa Pedicure Tickled Pink Salon, Clayton, N.C.

Tickled Pink Salon uses: Tickled Pink Bath Boutique (a division of Tickled Pink Salon) Strawberries & Cream Foot Soak, Scrub, Cuticle Oil, and Lotion; cuticle remover, acetone or 99% alcohol, strawberry slices, lemon slices; Beauty Secrets Sticky base coat, INM Out The Door top coat; strawberry-red polish, green acrylic paint, yellow acrylic paint, and green glitter.

1. Soak the client’s feet in warm water with Tickled Pink Bath Boutique Strawberries & Cream Foot Soak and lemon and strawberry slices for about 10 minutes. 2. Serve the client a strawberry pastry and an iced strawberry lemonade (garnish with lemon and strawberry slices). Place a warm neck wrap around her neck. 3. Starting with the right foot, remove any polish and prep nails, including applying cuticle remover. 4. While the cuticle remover works, use a foot ﬁ le to smooth out calluses. Then push back the cuticles. 5. Exfoliate the client’s right foot with Tickled Pink Bath Boutique Strawberries & Cream Foot Scrub. Place the foot back into the foot bath and rinse off the scrub. Then repeat the prep steps and the scrub application on the left foot. 6. Remove both of the client’s feet from the foot bath and dry them. 7. Apply Tickled Pink Bath Boutique Strawberries & Cream Lotion lightly on the client’s feet and lower legs (no massage here). 8. Wrap both of the client’s feet in warm towels. 9. Massage Strawberries & Cream Lotion into both lower legs. Remove the towels and massage the feet. 10. Cleanse nails with acetone or 99% alcohol. 11. Apply Beauty Secrets Sticky base coat to nails. Create a strawberry-themed nail art design on the client’s big toes, using strawberry-red polish, green acrylic paint for leaves, yellow acrylic paint for seeds, and green glitter to add sparkles to the leaves. Apply the red polish to the other toenails. 12. Apply INM Out the Door top coat. 13. Apply Tickled Pink Bath Boutique Strawberries & Cream Cuticle Oil to nails.

Alternate Names:

Berry Nice Pedi Super Strawberry Indulgence Berry Bliss Pedicure

price: $60

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Apple Pie à La Mode Pedicure Xstasy Esthetics, Regina, Saskatchewan, Canada

Xstasy Esthetics uses: Glo Girl Body Products Crisp Cut Apples Bubbly Silk Soak, Apple Pie Sugar Baby Body Scrub, Apple Pie Whipped Cream Leg Masque, and Apple Pie Whipped Body Soufflé; apple slices; base coat, polish, top coat, and quick dry spray.

1. Soak the client’s feet for ﬁve minutes in warm water mixed with Glo Girl Body Products Crisp Cut Apples Bubbly Silk Soak and a few apple slices. 2. Prep the client’s nails. Remove calluses with a foot ﬁle. 3. Exfoliate the client’s feet and lower legs with Glo Girl Body Products Apple Pie Sugar Baby Body Scrub. Wipe off with warm steamed towels. 4. Apply Glo Girls Body Products Apple Pie Whipped Cream Leg Masque. Leave on for 10 minutes. Remove with warm steamed towels. 5. Massage the client’s feet and lower legs with Glo Girls Body Products Apple Pie Whipped Body Soufflé. 6. Apply base coat, two coats of polish, top coat, and quick dry spray.

price: $55 Alternate Names: Want to see your signature service here? E-mail details to sree.roy@bobit.com.

Candy Apple Pedicure Apple Delight Pedi Glo Girl Pedicure DECEMBER 2011

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TECHNIQUE} behind the scenes Cool Texture It’s always fun when we get to see new nail styles that we’ve never seen before.

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Watch our Behind the Scenes video on this technique at www.nailsmag.com/video/Dec11Cover.

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That’s what happened when Jennifer Mather of Polished Nail Design Group in Burlington, Ontario, Canada, came in to do this month’s cover. Mather has been a CND education ambassador since 1999 and when we ﬁrst contacted her, she sent us a bunch of really cool designs. We were intent on having her use CND’s new Additives — a collection of 12 pure pigments and lustrous effects that can be blended into any CND sculpting powder, gel, or used as a topping for Shellac to create a custom ﬁ nish. These are cosmeticgrade pure pigments that can be blended to create an array of colors. And they are great for creating sophisticated, fashion-forward nail art designs. While we’ve never met before, Mather has plenty of experience creating unique nail styles. A nail tech for about 16 years, she’s won many nail competitions in Canada, including the Contessa Nail Enhancement Artist of the Year in 2009. She’s also listed by BE! (Beauty Entertainment Magazine) as one of the top 40 North American nail technicians. For this month’s cover, Mather came up with a fun technique combining CND Retention+ liquid and powders, CND Black Pigment, Cerulean Blue Pigment Effect, Titanium Pearl Pigment Effect, and Velcro — yes, Velcro! With textures being all the rage this fall, what a perfect way to take fashion to the nails.

PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

10/24/11 6:43:36 PM

Here’s how you can do these nails: 1. Prep natural nails for enhancements. Sculpt a thin layer of clear Retention+ liquid and powder. 2. File the nails to desired length and shape. 3. Apply a thin layer of custom dark gray acrylic (Retention+ White Powder and CND Additives Black Pigment mixed) to one nail. 4. Using a small piece of Velcro, imprint the nail with the spiky side of the Velcro. Repeat dark gray and Velcro to ﬁnish all nails. 4a. This is what the nail will look like after the gray acrylic has dried with the Velcro imprint. 5. & 6. Using Cerulean Blue Pigment Effect, Titanium Pearl Pigment Effect and a dry brush, burnish the solid pigments randomly over the stippled nail surface. 7. Seal with Brisa Gloss, curing for two minutes.

Cover tech and CND education ambassador Jenn Mather created this month’s cool textured nails using CND’s new Additives collection and Velcro. The Canadian tech showed us a ton of great designs, but we loved this unique texture to go with our icy cover.

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TECHNIQUE} Ornament All Over Again In keeping with this holiday season, skilled nail tech and team Odyssey competitor Tammi Merritt shows how she uses pieces of broken Christmas ornaments to make shimmering and sparkling nail enhancements. Merritt warns techs though to be careful when using the small pieces of grandma’s favorite “accidentally broken” ornament, as they can be sharp and scatter easily. 1.

Prep the nail plate and apply your form. Merritt used a cover pink with the reverse method to create the illusion of a longer nail bed, but these can also be done with a traditional application technique.

2. Put on a very thin layer of transparent acrylic along with a thin layer of a black, starting at the free edge and blending down over the transparent color to create more interest. 3. Begin applying pieces of the ornament. You can pick them up with a small wet bead of acrylic or place them with tweezers onto a spot of wet acrylic. You may need to break the pieces up even smaller by using pliers or rolling something heavy over the larger ones. Just be sure to do this in a deep cardboard or plastic box to contain any small pieces. 4.

Once all of the pieces of broken ornament are applied, cover the entire enhancement with clear acrylic. Or you can try using a clear gel to cover the enhancement and encase the glass pieces. Gels allow the detail to really show through, especially if the ornament has color variations or a design.

3 4

5. File, shape, and buff the nails. 6. Apply top gel and cure under a UV lamp for two minutes, and enjoy the new life you brought to something that was once broken and otherwise headed for the trash.

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STYLE}

Shine On

At Well Polished in Katy, Texas, clients just might decide on their pedicure color from a glimpse of the salon’s chandelier. Handcrafted by Dr. Scott Balin, DC, as a grand opening gift to salon co-owners Donna Balin (his wife) and Chalanda Hook (his sister-in-law), the ceiling ﬁxture is made of over 70 SpaRitual lacquer bottles. “We have had an overwhelmingly positive response to the chandelier from ‘Where can I get one of these?’ to ‘How did anyone ever think of that?’” Donna Balin says. “It’s been a hit, but moreover ﬁts right in our li’l spa that’s goal is to reduce, reuse, and recycle.” Like many of the other eco-friendly items at the salon, the chandelier was a found item (from a resale shop) that was then repainted and personalized. The colors can easily be changed by simply unscrewing the bottle top and replacing with the color of choice. >>> DECEMBER 2011

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PROTECTIVE POLISHIELD 3-in-1 topcoat bullet proofs your nail lacquer for lasting shine with a protected ﬁnish.

TREND watch: pleats

Lending a girlish romantic look to fashion, it refers to fabric that is folded over itself (usually multiple times) and secured.

ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene

Jennifer Anaya, Friend’s Salon and Spa, Holland, Mich.

Declaring War Against Bad Nails

orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/ﬁﬁ/23214

Debbie Belleville, Tumbleweeds & Lace Salon, Craig, Colo.

In a late-night soiree at the Moon Nightclub inside the Palms Casino Resort, Las Vegas, there’s an event dubbed Bang Tuesdays! Hair Wars, which is an extraordinary hair design competition. When Headliners Salon in Las Vegas was chosen to be one of six salons to compete in the August 16 war, salon owner Tzigane Osborne put together a team of experts to create a whole look — including nail tech Joy Yavenue of Nails by Joy in Henderson, Nev. Playing to the theme of “Jerseylicious,” Tzigane came up with the idea of a long braid with fake sculpted hands going up it with accessories like combs, brushes, curling irons, mirrors, and jewelry incorporated throughout. Yavenue says, “The hands were the hardest part. We used Crayola Modeling Clay to create them. It was light and could be molded into place and dried solid overnight.” The fake hands were then covered with different colors and textures of hair, and, as the Jerseylicious finishing touch, Yavenue did 15 different nail art designs (one set for each fake hand). The designs included chandelier nails (inserting a crystal-studded ring into a hole drilled into the tip), freehand zebra print, and fl ared bling French looks. On the live model’s nails, Yavenue created long nails with inlaid photos of the Jerseylicious cast in the acrylic, plus inlaid large gold glitter into the nails. The Headliners team (which also included model Chelsea Ball and make-up artist Haley Buckner) won first place, and we wish them the best of luck at the finals this month!

PHOTOGRAPHY BY RICK MONSALVO

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CARING

Feel the Nail Love A great retail item for clients’ at-home nail maintenance, the Nail Love cuticle and nail oil pen from IT Cosmetics is a wellpackaged cuticle oil and cuticle pusher in one. The oil, a blend of eucalyptus oil, sweet almond oil, and jojoba seed oil, are packaged neatly inside of the pen. Beneficial ingredients, including a pro-collagen blend plus vitamins A, C, E, and pro-vitamin B5, work to protect your client’s nails even while they’re away from the salon. Plus, the cap of the pen is a firm rubber cuticle pusher. For more information, go to www.nailsmag.com/fifi/23421.

CUTICLE OIL +. Moisturizes, heals and refreshes problem cuticles to promote nail growth. ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene

Sensible Scents

It might not be included in your new client tour, but the comfort of your salon’s bathroom does leave an impression on customers. For salon owners looking for a discreet, spacesaving alternative to plug-in air fresheners, company FollowThru LLC has developed ReJuvenescence rollers, scent-infused bathroom tissue holders. The rollers are filled with beads soaked in sophisticated, longlasting essential oils, are made of recyclable material, and are completely manufactured in the United States. Covered perforations on each roller allow users to control the amount of fragrance released. It makes for a spa-worthy bathroom without being an eyesore. For more information, go to www.nailsmag. com/fifi/23422. >>>

orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/ﬁﬁ/23214

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STRONG NAILTRITION Helps stimulate faster nail growth and strengthens peeling & splitting nails ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene

A Calligrapher’s Touch If you ever jealously eyed a calligraphy pen and thought it would be perfect for delicate swirls and thin lines in nail art, then you’ll be thrilled to try this newly released professional nail art pen. Developed by U.K.-based nail tech Sam Biddle as part of her Be Creative product line, this Nail Art Pen works the same way a calligraphy pen does, but these nibs will work with a thicker, more pigmented ﬂuid. It’s designed to work with any brand of water-based acrylic paint. Biddle provides the following step-by-step to get you started.

orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/ﬁﬁ/23214

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You will need: t Pen > Be Creative Nail Ar lish > Orly Stone Cold po > white acrylic paint rylic paint (similar in > (optional) blue ac ld polish) Co ne shade to Orly Sto ler own is Orly’s Detai > detailer brush (sh llection) Co t tis Ar t tan Ins Brush from its >water eh terdownthth >paperswatchtowa n pe the ll acrylic paints and ﬁ

1. Water down the white paint so it’s the consistency of milk. (Use an acrylic paint that has a high pigment content, so it doesn’t lose the depth of color.) Prep your client’s nails, including pushing back cuticles, buffing the nail surface, and applying base coat. 2. Using the polish brush that comes with the polish, apply two coats of Orly Stone Cold polish. Make sure it’s dry before moving on to the next step. 3. Dip the pen into the white paint, so the well fills up completely. Use the pen to draw two loops on the tips of your client’s nails, so that the barrels (thickest part) butt up to each other. 4. Use the pen to add two small apostrophes inside the loops. 5. Use the pen to add three teardrops in the center of the two loops. 6. (Optional) Water down the blue acrylic paint. Use a small detailer brush to add detail to the center of the white lines, enhancing the design by giving it a slight embossed appearance. Apply top coat. For more information, go to www.nailsmag.com/fifi/23423.

DECEMBER 2011

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STYLE} nail art studio Nail Ornament 1. Polish the nail red. 2. Add a diagonal green line with three smaller lines reaching out on each side. Add a blue circle at the end of one of the small green lines. 3. Add green dots and teardrops to ďŹ ll in the branch. 4. Accent the branch and the circle with white. Add four blue rhinestones in a horizontal line inside the circle. Ernestine Luke, Stockton, Calif.

Holly French 1. Polish the nail pale pink. 2. Polish the free edge white. 3. Create a holly using green for the leaves, red for the berries, and yellow to accent the leaves. Apply top coat. 4. For added sparkle, use green, gold, and red glitter to outline the holly.

Kimberly Harr, La Nail Beautician, Everett, Pa.

Wintry Icicles 1. Polish the nail blue. Let dry. Use silver shimmer polish to make a purposely messy French free edge. 2. Use a striper brush with the silver polish to drag a thin line of polish vertically partway up the nail, tapering to a point to make an icicle. 3. Add several more vertical silver lines until you have about six icicles.

Brianne Minar, League City, Texas

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PHOTOGRAPHY BY KELLY BRACKEN

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’Tis the Season for Bling 1. Polish the nail with two coats of red gel polish, curing after each coat. 2. Add four blue rhinestones in a square shape to form the base of the tree. Add two rows of ﬁve rhinestones each for the lower branches, making green (leaves) the primary color with other colors occasionally intermixed (as ornaments). 3. Add shorter rhinestone rows as you work to the top of the tree. Apply a yellow rhinestone ﬂower as the “star.” Amanda Lenher, Posare Salon, Las Vegas

Pretty Presents 1. Polish the free edge green, creating a French. Accent the smile line with white polish. 2. Use Orly Instant Artist nail art polish in Fiery Red, Sky Blue, True Blue, and Crisp White to draw and outline three squares and rectangles. 3. Use the same polishes from step 2 to add dots, ribbons, and bows to make the squares and rectangles into gift boxes. 4. Make two white snowﬂ akes on the unpolished portion of the nail. Use a dotter to add a red dot in each center. Roxy Carrillo, Los Angeles

Pinked Out Zebra 1. Apply sparkly pink acrylic to the free edge and sheer pink acrylic over the remainder of the nail, creating a French. 2. Use a striper brush and black paint to add a zebra print design to the free edge. 3. Use a striper brush and silver polish to add silver stripes touching and parallel to the black lines. Jade Sewell, Just Nails, Great Falls, Mont.

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

.com

For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.

DECEMBER 2011

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STYLE}

Birds of a Feather Who says feathers are just for hair (and, well, birds, of course)? Not resourceful nail techs, who adapt the feather hair extensions craze to nail extensions. Here’s how.

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Find more sources for hair feathers at www.nailsmag.com/feathersretail.

Feather extensions for hair are such a hot trend, but why should hairstylists have all the fun? Inventive nail techs have been

experimenting with using feathers on clients’ nails too — with striking and colorful results. Nail tech Abby Metallic of Paryse’s Hair Extensions N Cosmetics in Moncton, New Brunswick, Canada, shares her step-by-step for creating these trendy nails. “I came across the idea of feather nails by working with two of my friends who own their own business making feather hair extensions and supplying over 300 salons.” (Her friends’ company is Feather Girlz by Jammin’ Jewelry, www. jamminjewelry.ca, which is happy to sell nail techs feathers for these nails.) Metallic charges C$50 (U.S. $48) for a set of feather nails. In addition to the feathers, you’ll need clear UV gels to create these nails. Metallic uses Gel-ous brand’s Flexi and Diamond Sealer. 1. Prep the nails, either with or without tips (shown with tips). 2. Apply Gel-ous Flexi ﬁrst step gel to the nails. Don’t cure yet. 3. Let the client pick out the ﬁrst feather, then use a manicure stick to apply it to the nail. 4. Carefully cut the feather at the free edge. 5. Use the manicure stick to straighten out the feather. Do this for all 10 nails. (Tip: Use different colors and patterns of feather on each nail to create a fun and funky overall look.) 6. Flash cure the nails in a UV lamp for 15 seconds. Apply Gel-ous Diamond Sealer gel to the nails. Cure for two minutes. Remove the sticky residue.

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STYLE} boutique

holiday gift cards

1. Sidepony’s holiday collection features humorous cards designed and screen-printed by owner Kim Russell. The cards are filled with snarky holiday-themed messages — such as “did you spike my eggnog?”, “happy festivus,” “rock the halls,” and “hope your holiday isn’t frigid” — giving the chilly winter weather a bit of a kick. Additionally available are custom holiday cards. Both stock and custom cards can be shipped anywhere and are made from 100% recycled paper and non-toxic ink. Sidepony’s wholesale and retail merchandise is available for purchase online and in select stores across the U.S. www.nailsmag.com/fifi/23431

3. Smock is a wind-powered environmental stationery line that prints strictly on sustainable paper and donates 1% of all sales to environmental causes. In true holiday spirit, support Smock’s efforts by purchasing its holiday cards, which capture traditional wintery themes in soft, delicate pastels. The company’s four best-selling cards are “Merry Christmas,” “Seahorse,” “Merry Everything,” and “Igloo.” Each card is accompanied by an envelope lined in a matching design. www.nailsmag.com/ﬁﬁ/23433

4. JulieMcGDesigns’ holiday gift card packs allow your clients to celebrate in style this winter season. Each card features a 2. Smudge Ink’s 2011 holiday line features warm and simple yet elegant design on its four new greeting cards in packs of six or 10. cover, and includes blank space inside for a They are decorated with colorful snowflakes, personalized message. Retaining a special, bicyclists with presents, and red berries handmade quality, these holiday cards are — each card gleaming with holiday cheer. a great way to thank loyal salon customers. Select cards are off ered in a smaller gift- The wide variety of cards is available in packs card size. Also available is the city/state of eight or sold separately. holiday card series, which is a seasonal www.nailsmag.com/fifi/23434 and heartwarming nod to the cherished landscapes of 18 different locales across the U.S. and Canada. www.nailsmag.com/fifi/23432

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Sometimes generic grocery store greeting cards just don’t cut it. This holiday season, try wowing customers by offering a variety of original and affordable boutique cards your clients haven’t seen before, and you’ll save them one more stop in their busy holiday schedule.

5. Man vs. George Design’s modern greeting and holiday cards are printed on 100% recycled paper and feature color-rich designs that wrap around both the cards’ front and back. Festive as much as they are fun, the cards are available as singles or matching sets. You can also purchase the company’s Be Prepared Packs, which offer an assortment of greeting cards that cover many special occasions throughout the year. Enter promotion code MVGSHOW11 either online or in person to receive 11% off your entire purchase now through December 31. www.nailsmag.com/fifi/23435 6. Cara’s Scrap ’N Stamp Art offers unique, handmade holiday greeting cards, which can be purchased individually or in box sets of four. Made from quality cardstock — and decked with embellishments such as beads, rhinestones, and buttons — these cards feature designs and wording specific to winter holidays as well as the broader winter season. Enjoy a discount of 15% when you use coupon code “NAILSMAG” on Cara’s website before December 31. www.nailsmag.com/fifi/23436

PHOTOGRAPHY BY KELLY BRACKEN

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BUSINESS} Assistants Handle the Soak-Offs

The explosion of gel-polish means nail techs are busier than ever — and at the upscale Red Door Spas it means nail assistants are guaranteed a full day of soak-offs. Not all Red Door techs are lucky enough to have an assistant on hand. “We only have a few throughout our spas, mostly at very busy spas that do at least 125 gel-polish applications a month,” says Alisha Botero, Red Door’s national training director for nail services. “Our Westchester, N.Y., spa averages 200 gel-polish applications a month with eight technicians and one assistant.” The assistants — who are usually nail students or under a nail apprentice program — earn their keep by making it possible for the techs to ﬁt in more services. “We book 15 minutes for a gel-polish soak-off and it is scheduled with the nail assistant,” says Botero. “In a full day, this can allow our working technicians 10 more service opportunities by not occupying their time with soak-offs.” The nail assistants also pitch in with a number of other duties to assist the technicians allowing them more time with guests, such as cleaning manicure stations and pedicure tubs, running the autoclave, reﬁlling products, rolling hot towels, restocking terry towels, and keeping the department and polishes clean and organized. >>>

DECEMBER 2011

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Know the Code

You’ve probably seen them and maybe even used them. Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space, says Melodie Hand, owner of Tickled Pink Salon in Clayton, N.C. Hand uses a code on her promotional items, sending potential new clients to the specials page on her website. “I went to qrstuff.com and set it up on their site — it was free. I put it on Tic Tac wrappers and mini matchbook files,” says Hand. “I give them away when I go to networking meetings and vendor events like local festivals. I use Tic Tacs and matchbook files because they are more memorable than just a business card.” She adds a phrase like “Scan me to find out more about Tickled Pink Salon” or “Scan me for current specials.” “I am in the process of putting it on a pink canvas handbag along with my logo and phone number,” she adds.

Accept Credit Cards Anywhere Mobuyle enables nail techs to accept credit, debit, and gift card payments through their smartphones or mobile devices. From Heartland Payment Systems, Mobuyle is designed for brick-and-mortar businesses looking for offpremises processing capabilities or onsite flexibility. It accepts all major credit and debit cards, including corporate cards and Heartland Gift Marketing’s loyalty and gift cards, via secure card swipe or manual entry. It features electronic signature capture, GPS location capture, merchandise picture storage, and voice authorization capabilities, and enables merchants to accept card payments even if they are out of range for cellular coverage or WiFi access. Techs can download the Mobuyle application free of charge at the Android Market and purchase the Mobuyle Encrypting Reader, which plugs into their phone’s audio jack, directly from Heartland. For more information, visit www.nailsmag.com/fifi/23441.

Have a business question?

(about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/23187

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Stampt Your Clients

$:$5' :,11,1*

If Stampt has its way, paper loyalty cards will soon be a thing of the past. Stampt is a smartphone-based loyalty card service that rewards frequent visitors. The app is free to download from the Apple App Store and allows clients to have their loyalty rewards cards (such as buy 10 get one free) on their smartphones rather than carrying multiple paper cards. Clients simply pull out their smartphones at the end of the service and scan the Stampt Quick Scan Card available near the register. Stampt records their visit and purchase, and stamps their digital card. Each merchant card and offer is unique and branded for that merchant. The service is free to merchants and provides them with analytics regarding their loyalty programs. For more information, go to www.stampt.com and ďŹ ll out a short registration form.

6$/21 63$

62)7:$5(

Vagaro: Scheduling Plus â&#x20AC;&#x153;Giving salons the ability to market themselves on our website is what makes our company different from other salon software,â&#x20AC;? says Fred Helou, CEO of Vagaro.com. â&#x20AC;&#x153;We also understand that you have better things to work on, so instead of creating complex features you will never use, we kept things simple and to the point.â&#x20AC;? Vagaroâ&#x20AC;&#x2122;s single-user and multi-user packages are designed for techs and salon owners who want to run their business from any computer with Internet access or from an iPhone/Android/iTouch/iPad. Some of the features of the single-user package include: > Complete appointment book controls, with standing appointments and personal time off capability > A detailed customer database with notes, formulas, and spending history > E-mail and SMS text messaging reminders and conďŹ rmation requests > Inventory management purchased, sold, lost, damaged, or expired and low inventory warnings > Business reports weekly, monthly, and yearly for income, customer spending, and customer retention and attraction > E-mail marketing to existing customers and all Vagaro users living up to 30 miles within your salon > Online appointments > Facebook app for customers to make appointments from your Facebook business or personal page > Unique page and URL that acts like your website to showcase, contact info, promotions, services, styles and stylists > Optional credit card processing, even from the iPhone/Android/iPad The multi-user package includes all these features, plus payroll support. Both packages start at $25 per month and come with a 30-day free trial. For more information, go to www.nailsmag.com/ďŹ ďŹ /23442.

6LPSOH 6PDUW 3RZHUIXO Z Z Z 6 D O R Q , U L V F R P IDFHERRN FRP 6DORQ,ULV www.nailsmag.com/fifi/23287

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BUSINESS} reader to reader $$

For my birthday this year, a client got me a gift card to Starbucks, but I was really touched by the handmade birthday card telling me I had become one of her best friends and that she didn’t know how to thank me enough for always making her feel “ﬁerce and fabulous.”

Heather McDaniel Master Designs, Pensacola, Fla.

What’s the nicest thing a client has ever said to you?

on our last appointment she told me how much she loved my pedis and how gentle I was and how good her feet always felt. And then she told me what kept her coming back was my company! She thanked me for always listening and connecting with her. She was lonely and looked forward not to our appointments, but to our visits.

Natalie Borquez I had a set of sisters come in for manicures — the ﬁ rst time for both of them. One of the ladies picked out a bright red Gelish color. The next day her husband came by the shop to tell me how beautiful his wife’s nails were and to thank me for making her feel beautiful. It ﬂattered me since most guys don’t pay that close attention to women’s nails.

Megan Clingenpeel Sassy’s Salon, Delphi, Ind.

When I was informing a long-time client that I was relocating more than 800 miles away, she said, through tears and following some other very nice things, “Lori, you are not just a nail girl to me.” Perhaps that is the nicest thing, because none of them are ever just clients to me.

Nails by Natalie, Lancaster, Calif.

“You are, like, the ‘nail whisperer.’”

Michell Sierra Gorgeous Hair Nail Body, Johannesburg, South Africa

So many compliments to choose from but a few that stand out are: “How much for the therapy session?” “You’re like family!” And then I had two very special clients: A man called the salon and asked for pedicure prices, then asked for the cost if he only had one leg. I told him very politely that it would cost half. Later that week, he showed up and thanked me for being the only professional who didn’t laugh at his inquiry and treated

Lori McClure Polished Nail Salon, Arcata, Calif.

I had an elderly client who came faithfully for pedis every other week. After two years I was leaving the salon and

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him normally. And last but not least, I had a cancer patient who asked if I could do her nails after she passed. She said she wanted to be buried with a smile and my art always made her happy.

Michelle Conde Nails by Michelle, Miami

I once had a client who was dying, and one day as she was walking to the door to leave she turned to me and said, “I just want you to know how much I appreciate you.” I had a lump in my throat as it hit me this was the last time I would see her, and sure enough she passed away a couple of days later. I had done her French manicure for her funeral and didn’t even realize it.

Cindy Walston Portland, Ore.

A friend of mine overheard two women complimenting each other’s toenail art. After assuring each other that each had the best nail tech in town, they discovered they were both my clients.

Julie Pecanty Perry Strands Hair and Nail Salon, Brookhaven, Miss.

Next question: What’s better in the salon: small private rooms that are one-on-one or a room with multiple stations so people can interact with each other? [Answers will be

.com

printed in the March 2012 Issue.] Share your opinion on the topic by e-mailing your response by December 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.

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10/25/11 10:47:13 AM

BUSINESS}

Quiz:

Are You a Good Boss?

Congratulations, it’s your salon. So how do you lead your little slice of heaven? Take our quiz to see how you stack up when there is a wrinkle in the plan. BY ERIN SNYDER DIXON

You have a booth renter who is late on the rent — again. You … a. Complain to the other booth renters and ask around to see if anyone they know is looking for a station to rent. b. Leave a sticky note on her station to remind her and give her nasty looks to let her know you mean business. c. Have a private conversation with the booth renter to work out a solution and follow up with a professional letter.

One of your employees comes to you to complain that another technician is poaching her clients. You …

a. Can you get copies of your client information from your previous salon without them ﬁnding out? b. How fast can you do a pedicure? c. How would you describe the ultimate client experience?

a. Go directly to the offending nail tech and let her know Mrs. Smith doesn’t appreciate her potty mouth. b. Start ﬁning technicians when they use foul language. c. Come up with a strategy that encourages positive exchanges in the salon. The technicians don’t really need to know who it was that complained. The important thing is to create a great experience for all patrons.

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It’s staff development time. You want to hold a special inhouse training session. You … a. Design and deliver the program yourself. You are the boss and know it all, so who better? b. Use this opportunity to bring up each person’s weaknesses and address them as a group. c. Bring in an expert to help facilitate the program. Having an objective third party may help staff members open up and share the new ideas.

a. Call some of the technicians’ clients to get to the bottom of things. b. Tell the complaining tech to put on her big girl panties and deal. c. Take the opportunity to remind all employees of the booking policies during the next staff meeting. After all, you are a team.

Clients are expressing concern over the topics of conversation in the salon. You …

You are interviewing potential team members or booth renters. Which would be the most revealing question to ask?

A fellow nail professional in the salon is going through a rough time personally. You … a. Tell everyone the inside scoop on what’s going on with the technician. b. Tell the technician to leave her personal problems at home — after all, you aren’t her mother. c. Have a private talk with the technician to see what adjustments can be made to lessen the impact to her job performance. Allow the technician to decide how much and when to disseminate information to peers. Reassure her that her privacy is important. >>>

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Your biggest day-to-day concern is … a. Having a place for your friends to work. b. Making sure everyone likes you. c. Making sure the business is healthy and you’re being fair. It’s sometimes hard since we are friends here.

You are expanding the salon to include a number of new booth rental suites. The existing booth renters are concerned this will mean less business for each of them. You … a. Tell them it’s none of their business. b. Count on replacing some of the existing booth renters when they get mad and leave. c. Realize change is uncomfortable and host the rst ﬁ annual business-building conference. You plan on inviting networking and ad pros, community leaders, and industry experts. After all, as each of the renters’ businesses grows, it attracts more traffic to your location.

After an unpopular announcement you are faced with the threat of a walkout. You … a. Tell them not to let the door hit them on the way out. b. Threaten booth renters with legal action and warn the employees not to use you as a reference. c. Call a salon meeting so everyone can be on the same page. Calmly explain some of the key factors and how they impact employees/booth renters, then answer questions technicians may have. Reassure them that the success of the salon is number one and take suggestions to further deal with their concerns.

10 Being “the boss” means … a. I can do whatever I want! b. If you don’t like it you can leave. c. I have many viewpoints to consider when deciding how to proceed. I know everyone won’t always be happy but at least they know I’m looking out for them.

MOSTLY A’S: Really? We know you didn’t really say that. OK, you are kidding. But seriously, building a strong team starts with trust and respect. Remember the days when you worked for someone else? How did you feel? Now use that as a starting point as you establish a winning team.

MOSTLY B’S: You may be the boss but a lesson in tact may be in order. Next time, take a deep breath and think carefully before responding. It’s OK to seek the advice of a mentor to help navigate some of the delicate areas. Ordering products and writing checks is the easy part; dealing with personnel issues as the boss — not so easy.

MOSTLY C’S: You’re a champ! You’ve mastered some of the tricky areas that appear as you lead a diverse group of creative people to a common goal. You realize it’s not a popularity contest … and that’s OK. You are ﬁercely protective of the people in your charge and your business. Go team!

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10/24/11 2:15:39 PM

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BUSINESS} salon profile

With 2,200 square feet of space, the day spa off ers a variety of open sitting areas for clients to relax, receive treatments, and escape the hustle and bustle of Houston.

Affordable Luxury in Houston Houston-based Polished Day Spa keeps customer service and creativity at the top of its priority list as owner Sharia Castillo expands the emergent spa’s already diverse menu. BY BRITTNI RUBIN Polished Day Spa is already leaving its mark on Houston despite being just over a year

old. According to owner and salon veteran Sharia Castillo, maintaining customer satisfaction is the secret to its success. Castillo and her employees continually expand Polished’s service menu to wow clientele, demonstrate originality, and stay on top of current trends. The spa itself is situated in a busy location, so Castillo had to do everything she could to make Polished stand out. She chose simple yet elegant gray and white decor to ﬁ ll the salon, giving it a modern ﬂ are. And chic mirrored furniture lines the walls, making the spacious salon feel even roomier.

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“I just wanted a different, classy space that isn’t cluttered,” Castillo says. “I wanted a place where everyone can mingle and see each other, but still have privacy for their own services.” Polished nurtures relaxation and has become a fashionable spot for locals to escape the hustle and bustle of Houston.

Some of Polished’s most popular treatments include the Citrus Polished Pedicure and the Shellac Manicure, both of which have been modiﬁed by the salon. The Citrus Pedicure, designed by Castillo, uses homemade salts and scrubs, in addition to lemon-scented soaps, essential oils, and lotions. This specialty service is completely free of

THINKING OUTSIDE THE BOX Castillo

QUICK LOOK

and her seasoned nail techs, master pedicurist, and masseuse have put their own spin on traditional salon services. “Between all of us, we wanted to ﬁnd features that would be unique to Polished,” says Castillo. “We threw all of our experiences into a bag and picked out everything good that worked.”

Salon Name: Polished Day Spa Location: Upper Kirby area of Houston Owner: Sharia Castillo Square Footage: 2,200 Opened: September 2010 Number of Nail Techs/Total Staff: 6/9 Specialties: Shellac, Citrus Polish Pedicure, Newspaper Nails Compensation: Commission Website: www.polishedhouston.com

DECEMBER 2011

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1. The pedicure suite is a secluded room with ﬂat screen TVs and wing chairs suited for customers seeking a little more privacy or tranquility. 2. Owner Sharia Castillo opened Polished last year after working in the salon industry for nearly 10 years.

harsh chemicals. Polished also discovered a noteworthy way to perfect its Shellac Manicure. Through trial and error, Polished employees discovered an out-of-the-box, and greatly effective, heating method to get the most out of its gel-polish bottles: coffee warmers! “We place the Shellac bottle on the coffee warmers, and it thins the product enough where you can just shake it — it’s so easy,” Castillo says. Another unique manicure service, which earned Polished a cover story in the Houston Chronicle is the spa’s “Newspaper Nails.” It’s a basic manicure, but with personalized newspaper clippings imprinted on the nail surface after the drying process. While Newspaper Nails are becoming a popular trend, Polished is the only salon in the Houston area to offer it. One of Castillo’s biggest tricks to staying original and in-the-know about nail fashion is surﬁng the Internet. “I’m always online seeing what everyone’s doing and offering,” says Castillo. “I subscribe to so many nail blogs, and we all read about fashion shows here too — it’s how we learn about a lot of trends.” Polished itself now has a strong online presence, according to Castillo, who often posts her ﬁndings on the spa’s Facebook page to see which nail trends are a “hit” or “miss” among locals.

NEVER SAY NO More than anything, Castillo values immaculate customer service. She considers it the most important business tactic she acquired during the 10 years she spent in the salon industry prior to opening Polished.

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“Once you establish a relationship with your clients — asking them about their weekend and remembering details about what they like — they’ll feel like you’re a friend and want to keep coming back,” Castillo says. “Really, it’s 70% personality and 30% skill.” Whether it’s a customer’s ﬁfth or 15th appointment at Polished, Castillo asks her employees to treat them like it’s their ﬁ rst time in the salon. She believes that her staff’s unfailing friendliness is both what sets Polished apart from other salons in the area and generates the relaxed spa atmosphere it’s known for. Castillo and her employees also try not to say “no” to their clients, even if it means going beyond the scope of services Polished offers. “Whatever they need, whatever they want, if I can do it, I’ll do it for them,” Castillo says. “I have no problem being there for my clients.” Each customer is offered a complimentary cup of tea or coffee and goodies (like cupcakes or M&M’s) upon entering the spa. Castillo says she has even made dinner reservations for clients. “It’s more like doing a small favor for a friend,” says Castillo, who shares this mentality with her staff. “I’ve always wanted to work somewhere really focused on customer service; somewhere that wouldn’t just say it, but actually do it. And that’s where Polished comes in.” Additionally, Polished aims to constantly expand its service list to meet customers’ needs. Per request, personalized “vajazzling” has become available at Polished to accompany bikini or Brazilian waxes. The spa

also offers sunblock lotion during manicures for clients who are worried about using UV lamps. But the majority of Polished’s business is comprised of manicures and pedicures, a full wax service menu, facials, massages, eyebrow and eyelash tinting, children’s nail services, and private parties are available as well.

A PLACE FOR EVERYONE After developing an allergy to harsh salon chemicals, Castillo decided to make Polished Day Spa a place where organic products rule. She wants everyone — including vegans and pregnant women — to be able to enjoy her spa’s services without fear. “If there’s an organic product I can fi nd that’s going to work just as well, we defi nitely will get it,” Castillo says. You also won’t find acrylics at Polished because of the fumes they emit. Instead, customers can receive a variety of gel manicures and pedicures. Polished also tries to respect individual privacy with a myriad of different room accommodations. Because it is on the more spacious side, Polished has a main salon with various nooks and crannies furnished with comfortable chairs and couches. A large round table in the center of the room is a popular spot for clients to socialize and indulge in assorted complimentary snacks. There is also a private pedicure suite in the rear of the salon complete with padded luxury chairs and flat-screen TV monitors. Clients can request to receive their treatments there at no additional cost. And of course, there are smaller

DECEMBER 2011

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www.nailsmag.com/fifi/23109

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individual rooms for waxing, massages, and facials.

LUXURY WITH A SMALL PRICE TAG

Private rooms in the rear of the salon for waxing, massages, and facials have a serene ambiance.

Polished is located in Upper Kirby, a wealthier part of Houston; however, Castillo did not want to let this factor limit her clientele. While Polished does offer high-end services, Castillo has created a menu with a diverse price range to cater to clients on all different budgets. “I’ve researched a lot of my competitors and there are a lot of markets they leave out whenever they set their prices too high,” says Castillo. “I decided to come in a few dollars under them hoping to be able to offer affordable luxury for everybody.” Manicures range from $20-$50, pedicures from $25-$58, and facials start at $70. Polished started as appointmentonly, but after getting a large volume of walk-ins, the salon now caters to everyone’s busy schedules or last-minute mishaps rather than being exclusive. “Our location is on a busy main street, and we are getting two or three walk-ins a day,” says Castillo. “This caught me off guard, so I had to restructure to accommodate this business.” As the salon is just in its ﬁrst year of operation, Castillo has high hopes and big plans for the future. Polished is looking to develop its retail section, which currently offers the organic products used in the salon’s treatments. Castillo is also integrating more training for her nail techs through workshops conducted by product lines, nail distributors, and even the salon’s master pedicurist, who specializes in pedicures for diabetic, geriatric, and cancer clients. Although Polished’s business model is one centered on constant expansion to meet customers’ needs, the salon is still able to maintain a laid-back atmosphere that Houston residents are drawn to. “We’re not snooty, we’re really easygoing and fun, and we try to be social with our clients,” says Castillo. “The employees enjoy that too! I think it feels like family.”

www.nailsmag.com/fifi/23271

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10/25/11 8:51:47 AM

The Next Generation of Pedicure Sauna Pedicure System

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A NEW REVOLUTION: PEDICURES JUST GOT STEAMY The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, signiďŹ cantly reducing water consumption and taking up considerably less space. Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ /!/ĆŤ/0! )ĆŤ%*/0! ĆŤ+"ĆŤ3 0!. Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ '!/ĆŤ&1/0ĆŤÄ ĆŤ 1,ĆŤ+"ĆŤ3 0!.ĆŤ,!.ĆŤ/!.2% ! Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ +),(!0!(5ĆŤ,+.0 (!ĆŤ3%0$ĆŤ*+ĆŤ!4,!*/%2!ĆŤ,(1) %*#ĆŤ$++'1,/ Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ +),(!0!ĆŤ/5/0!)ĆŤ +/0/ĆŤ$1* .! /ĆŤ+"ĆŤ +(( ./ĆŤ(!//ĆŤ0$ *ĆŤ0. %0%+* (ĆŤ,! % 1.!ĆŤ $ %./ Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ *2%.+*)!*0 ((5ĆŤ".%!* (5 Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ !."! 0ĆŤ"+.ĆŤ/ (+*/Ä&#x152;ĆŤ/, /Ä&#x152;ĆŤ.!/+.0/Ä&#x152;ĆŤ$+0!(/Ä&#x152;ĆŤ + 0+.ĆŤ+Ăž !/ĆŤÄ&#x2019;ĆŤ)+.!

FREE Deluxe Rolling Shiatsu Foot Massager with purchase of Red Dragon Sauna System. A $250 value. Call us at 800.669.9430 now or visit our website www.nailsuperstore.comĆŤ0+ĆŤ!4,!.%!* !ĆŤ0$%/ĆŤ0+0 ((5ĆŤ*!3ĆŤ +* !,0ĆŤ %*ĆŤ,! % 1.!ĆŤ0.! 0)!*0/Ä&#x2039;ĆŤÄ¨ Ăť!.ĆŤ!* /ĆŤ12/Ä&#x192;1ÄĽÄ Ä ĆŤÄĄĆŤ *!ĆŤ,!.ĆŤ 1/0+)!.ĆŤ * ĆŤ3$%(!ĆŤ/1,,(%!/ĆŤ( /0Ä&#x2039;ÄŠ

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HEALTH}

For Ultimate Pampering

Inspired by NASA engineering, the EZ Back Zero Gravity Chair from Super Relax reclines fully to give the user the experience of floating on air. The positioning relieves lower back pressure and pain, while a soothing Shiatsu massage system adds to your client’s relaxation. According to the manufacturer, the positioning helps lower blood pressure, reduces swelling in the legs, and improves sleep quality. The chair is also ideal for clients who wish to get multiple services simultaneously as a manicure and pedicure can be done along with esthetic services. For more information, go to www.nailsmag.com/fifi/23451. >>>

DECEMBER 2011

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| 89 10/25/11 8:15:32 AM

Prescription Genadur Treats Brittle Nails

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too? The One That Works Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in! Convenient Size: 16.5” Diam. 15” Height

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Genadur is the first FDA-approved treatment to help strengthen fragile, brittle nails. According to manufacturer Medimetriks Pharmaceuticals, Genadur helps improve the condition with a once-daily brush-on application that may start showing results in as little as 14 days. While brittle nails may be the result of exposure to solvents in nail products, they may also be the symptom of an underlying medical condition, such as psoriasis and fungal infection. “While the underlying conditions leading to brittle nails need to be treated, Genadur is the first product that can restore the nail, both improving its appearance and protecting it from further damage,” says Robert Marinaro, M.D., a board-certified dermatologist. “With studies showing a 90% improvement in nail fragility after 14 days and an 85% reduction in splitting, patients with fragile and splitting nails have a solution for managing these frustrating conditions.” Genadur is used once daily, preferably at bedtime, and can be washed offwith water in the morning.

Doug Schoon’s Brain — Now on DVD Watch and listen while industry scientist Doug Schoon walks you through 10 episodes of the educational series “Doug Schoon’s Brain.” You’ll see highly magniﬁed natural nails in eye-popping 3-D and learn what causes nail thinning, splitting, weakness, slow growth, white spots, and more. In addition to the 10 episodes, the DVD includes many videos and articles, along with two pairs of 3-D glasses. Shipping and handling are included in the $34.95 price. For more information, go to www.schoonscientiﬁc.com/purchase-books-dvd.html.

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10/26/11 3:09:06 PM

That Fungus May Not Be Your Fault It might not be your fault if one of your clients gets a foot fungus. In an article on AOL Healthy Living titled â&#x20AC;&#x153;Is Your Salon Causing Toenail Fungus?â&#x20AC;? Dr. Robert A. Kornfeld, founder of the Institute for Integrative Podiatric Medicine, suggests that toenail fungus in actually the result of an internal fungal infection. Dr. Kornfeld explains that in order for a fungus to take hold, two conditions have to be present: the nail bed has to have been cut and the client would have to have a compromised immune system thatâ&#x20AC;&#x2122;s unable to ďŹ ght off the infection. â&#x20AC;&#x153;Since it is more common than not to see multiple toenails infected with fungus, can we blame your nail salon for causing injury to multiple toenails?â&#x20AC;? he asks. Instead he believes that fungal infections of the nails are actually a symptom of an internal infection. â&#x20AC;&#x153;One of the ways the human body deals with these organisms is to discharge them. Since your skin (and skin structures) is the largest organ of elimination, it is not surprising that skin and toenails are frequently affected,â&#x20AC;? he writes. Ultimately Dr. Kornfeld concludes that toenail infections are the result of an excess of fungi in the gastrointestinal tract that leads to eventual discharge into toenails. You can read the article at www.tinyurl.com/kornfeldfungus.

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I have a client who has â&#x20AC;&#x153;hooked nailsâ&#x20AC;? where they curve sharply downward in the shape of her fingers. If she has acrylics put on will it grow that way? Or grow straight? Iâ&#x20AC;&#x2122;m not sure what she can wear for her nail condition. It sounds like you are describing pincer nails, where the nail has a transverse overcurvature and progressively pinches the nail bed toward the ďŹ nger tip. Your client should see a dermatologist as there are a lot of causes of this condition â&#x20AC;&#x201D; some hereditary and some acquired â&#x20AC;&#x201D; and she would beneďŹ t from a medical evaluation. Acquired pincer nails can be caused by tumors or cysts as well as many other causes. She would beneďŹ t from keeping her nails short and cutting them straight across as opposed to on a curve in order to prevent them from embedding into the nail fold. â&#x20AC;&#x201D; Dana Stern, M.D. is a board-certiďŹ ed dermatologist specializing in nails. She works in private practice in New York City.

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HEALTH} under the microscope

Ingrown Toenails Common but painful, ingrown nails are often the result of poor care — and infection may follow.

An ingrown nail is a condition where the nail penetrates the surrounding skin. An ingrown nail usually affects only one side of the finger or toe. Once the nail has penetrated the skin, bacteria can get into the cut and the area is at risk for infection. Clients may complain of warmth, tenderness, swelling, or redness.

What is it?

Ingrown nails can be caused by incorrect shaping or filing. Often, a part of the nail is filed, but a pointed edge remains on the outside of the nail. That edge acts as an irritant, causing the body to respond to what it perceives as an invader. The body responds first by sending blood to the area, which creates heat and swelling. Left untreated, the nail will grow into the swelled skin that surrounds it. Ingrown nails can also occur when clients are persistent nail biters. Trauma, injury, or constant pressure (such as from running or too-tight shoes) can also cause an ingrown toenail. Finally, some people are predisposed to ingrown nails because of the natural shape of their nails or due to the “fleshy” nature of their toes and fingers.

How do you get it?

If an ingrown nail is not yet infected, it may respond to at-home or salon care. However, if a person with poor circulation, a heart condition, or diabetes has an ingrown nail, she should see a doctor immediately. On a person without medical conditions, doctors recommend a foot soak to relieve some of the pain and an application of a topical antibacterial cream. While the foot is soaking, it can be beneficial to push the skin away from the nail. This can ease the pain of swelling and the pain caused from the nail cutting into the skin. If the area is infected, a doctor’s visit is required. The doctor may prescribe a topical or oral antibiotic, or in severe cases, she may need to perform surgery.

How is it treated?

If the client has diabetes, is on heart medication, or is prone to ingrown nails, send her to the doctor for treatment. If the area is infected, again refer her to a doctor. If it’s a clean, uninfected area, soak the nail in warm water mixed with antibacterial soap and gently push the skin away from the nail. Try to find the end of the nail to make sure no small point remains at the edge. If you see a small point, clip or file it away. Shape the nails to reflect the nail bed’s natural shape. If the nail has penetrated and broken the skin, apply a topical antibiotic like Neosporin and a Band-Aid. Instruct clients to avoid wearing tight or narrow shoes until the irritation resolves. Clients can soak the ingrown nails at home a couple of times a day.

What can a tech do?

Don’t believe the home-remedy myths that circulate about ingrown nail treatment. Rumors include cutting a “V” into the center of the nail and stuffing cotton under the ingrown nail. This could create larger problems if the “V” is cut incorrectly or if the cotton harbors germs that could cause infection. Instead, leave these treatments to doctors and stick with proper filing methods and warm foot baths.

What else?

Dr. Colleen Schwartz, D.P.M., contributed to this article.

For more information about ingrown toenails, log on to www.nailsmag.com/encyclopedia.

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.com

PHOTOGRAPHY ©ISTOCKPHOTO.COM/KBWILLS

10/24/11 6:56:00 PM

Introducing the

Atlantis ™ NEW P E D I S PA

State of the art technology meets ultimate comfort.

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Massage robot 3 motor, Quad Roller Auto shut-off 15 minutes Chair recline Power 90˚ - 145˚ Chair forward/backward Power 7” Armrest 90° rotating armrests Power supply AC 110-120V/60Hz Cup Holder 2 Remote control holder Built in GFI circuit (Prevent electric shock if remote drop in the water) Meet safety standard. ETL listed.

Upholstery colors:

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Remote control with body map Wider bottom seat Purse hanger on both sides Side pockets for remote control 2 pockets on back for manicure trays, magazines, and client log page Multi-function arm socket system

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www.buynailsdirect.com Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. © 2011. All rights reserved. HT, Human Touch and Logo are trademarks of Human Touch, LLC. All other brand and/or product names and logos appearing in this ad are trademarks or registered trademarks of their respective owner(s). All rights reserved. Shipping is only included for customers in the contiguous United States. Customers in Alaska, Hawaii, and in Puerto Rico and other U.S. territories other than District of Columbia; and international customers are responsible for all shipping charges, duties, and/or fees. Valid while supplies last.

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HEALTH} Ergonomic Basics for Nail Techs The Nail Manufacturers’ Council offers nail professionals these basic tips to prevent or eliminate the injuries, pain, and discomfort sometimes associated with salon work. Working ergonomically can eliminate muscle strain, beneﬁtting both your physical and psychological health.

IMPROVING BODY ERGONOMICS Posture and position are important, whether you are sitting at the nail table or in front of your client giving a pedicure. Paying attention to how you perform these tasks can prevent many injuries (e.g., lower back, neck, wrist, and shoulder pain). > Keep both the task and tools directly in front. Do not favor or lean to one side. > Avoid reaching more than 12 inches and keep forearms parallel with the floor (neutral position) at the side. > Choose a high-quality swivel chair with a seat at least one inch wider on each side than hips/thighs and properly padded so that it doesn’t create pressure points (behind the knees, for instance). > When sitting, always keep the spine in a neutral position — at a 90-degree angle, not leaning forward or backward. The head, neck, and body should face forward without twisting or hunching. The backrest should provide support for the lower back. > Avoid twisting the neck (for example, don’t cradle a cell phone with your head and shoulders). The head should be kept upright and shoulders relaxed. > Avoid leaning too far forward while performing manicures or pedicures. Do not bend the back forward more than 30 degrees or the neck more than 45 degrees. > Raise and position the client’s hands or legs and feet to prevent bending or stretching forward or supporting feet with your own body. A recliner chair works well and supports the client’s legs in the best position for servicing. > Adjust chair height so your thighs are parallel to the floor with your feet flat. If necessary, use a footrest to keep the feet flat and don’t cross the legs or sit sideways in the chair. > Wrist and hands should be kept straight, not bent or twisted sideways. > When holding a client’s hand or finger, position it so that the pressure from grasping is minimized; a relaxed, minimal hold will lessen the strain. > Gently move your client’s hand rather than tilting your head. In order to prevent neck strain, consider placing a client’s hand on a rest that elevates the hand to prevent forward tilt of the head and neck. > Minimize pressure points, avoid placing arms on the edge of the table and use a foam tube/padding on the sharp edge of the nail table or as an arm or elbow rest. >>>

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.com

You can ﬁ nd more advice from the NMC on working healthy at www.nailsmag.com/handouts or www.probeauty.org/nmc.

10/25/11 11:42:40 AM

www.nailsmag.com/fifi/23221

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PREVENTING LIFTING AND MOTION INJURY Understanding how to lift and move correctly are important keys to preventing injury. Repetitive motion or cumulative trauma disorders can be caused by using the same motions over and over, placing strain on the body, joints, muscles, nerves, tendons, ligaments, and soft tissue. Problems can also result from incorrect twisting. > To prevent back injury, salon professionals should avoid lifting anything heavy (e.g., more than 15 lbs.). > When lifting, tuck in the stomach and use the abdominal muscles and legs, instead of the back muscles. > Avoid overextending the arms, for instance when reaching over your head to put something on a shelf. Use a step stool or ladder. > Sit with the client’s foot directly in front of you and keep it close to the body when lifting. > Use an adjustable pedi -chair or place the client’s foot on a pillow raised to just above elbow level. > While performing a manicure or pedicure, minimal force should be used. If more force is needed, it should only be done for short time periods, then rest. > When using tools, minimize strong gripping or pinching and take rest breaks. Use padded files and tools to decrease the need to use a hard pinch or grip. > Equipment should properly fit the hand and be kept in optimal condition (e.g., sharpen nippers). > Keep repetitive motions like filing to a minimum and take short rest breaks to prevent a repetitive motion disorder. > Avoid repetitive flexing of the wrist by holding it straight. Bend elbows and shoulders rather than your wrist. > Avoid using electric files for extended periods without rest breaks since even this minimum vibration can contribute to injury.

OTHER IMPORTANT POINTS TO REMEMBER > Using lighting bright enough for the task, but avoiding too much glare will reduce eyestrain. > Blink frequently or use eye drops to keep eyes moist and occasionally look away from subject to prevent eye fatigue. > Take frequent breaks, change positions frequently, and don’t hold any posture or position for long periods. > Use continual flowing movements when performing massage techniques to keep your muscles from tightening and becoming sore. > When massaging, use the heel of your hand and pad of your thumb since they are stronger than your fingers and use both hands equally. > Slow down, if necessary, to avoid injury, pain, or discomfort and eliminate unnecessary steps. > Don’t over-apply artificial nail products; the more you apply, the more you have to file. > Using a new file on each client will reduce your muscle strain and save time. > If taking a break isn’t possible, do gentle stretching motions in between clients; stretch the neck, raise the arms and stretch, open the hands and stretch the fingers, stretch the back and rotate the wrists. > Hand-washing between clients is considered a necessary break and a great time to stretch. Always pay attention to discomfort. > Don’t ignore pain; take steps to alleviate it and develop a regular routine for stretching. Try stretching between clients, or change position between clients. > If pain or discomfort continues, seek the advice of a medical professional. > A regular exercise program that includes core stability exercises may reduce the risk of workplace injuries. Consult your physician before beginning an exercise program. www.nailsmag.com/fifi/23249

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HEALTH} secret ingredient

wraps Wraps first came into the professional nail industry about 30 years ago to help strengthen nail enhancements, and they continue to be used by nail techs today. They are usually made of linen, silk, or fiberglass, and they can be embedded within gels, acrylics, and even on top of natural nails when sealed with resin.

Silk: Silk wraps offer a natural look for nails while providing strength and flexibility. They are made with traditional silk products, which have been used for centuries starting with the Chinese who first started harnessing the power of silkworms back in the 27th century B.C. Silkworms are fed bushels of mulberry leaves to gorge on; after, they spin cocoons of liquid silk that solidify upon contact with air. Silk farmers then harvest the cocoons and place them in boiling water to unwind the cocoons to produce continuous threads (thus killing the silkworms). Silk fiber is very strong and has a high absorbency property, which gives silk clothing fabrics their cooling effect in hot weather.

.com Check out the “wraps” entry on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for more articles on everything you’d want to know about wraps.

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Linen: Linen wraps were the first wraps to appear in the nail industry. Legend has it that nail techs started cutting up tea bags to make the first linen-like nail wraps when they saw they could help reinforce the strength of clients with brittle nails. Linen is made from the flax plant, a tall slender plant native to the eastern Mediterranean all the way across to India. Although the term “linens” has become synonymous with most household woven fabrics of similar material like cotton, linen is produced from fibers in the flax plant stalk. As with silk, the linens are woven to varying thickness, length, and weave patterns to suit various industrial needs.

Fiberglass: Fiberglass wraps have become a popular choice among nail technicians as of late. The wraps work well with both acrylic and gel enhancements, as well as on natural nails with resin, and they offer the latest in technical innovation for strength and flexibility. Fiberglass is composed of a plastic polymer that is reinforced with a glass fiber. These glass fibers are very fine strips of glass that are extracted from melting glass and woven into a plastic matrix on a very small level to create fiberglass. The two materials work together to create a wrap that is strong in both compressive strength (pushing together) and tensile strength (pulling apart). Fiberglass in nails is extra thin, but larger strips of fiberglass provide important roles in a wide range of other industries, such as in gas tanks, surf boards, hockey sticks, boat hulls, and thermal insulation.

DECEMBER 2011

10/24/11 7:04:20 PM

www.nailsmag.com/fifi/23134

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The

Original

We can hardly believe it’s been eight years since we launched the ﬁrst-ever NAILS Readers’ Choice Awards. Allowing YOU to choose YOUR favorite products by category has always made sense to us. I mean, who better to choose the best professional nail care products than those of you who use them on a regular basis? For a professional nail product manufacturer, making it on the top ﬁve list is a very validating moment in the spotlight. Ours are not “editor’s picks” or a “best of” roundup; they’re simply a snapshot in time telling us the products you and your peers love at this moment. So what are your favorite products? We’ve tallied the

Now for the small print: We sent out nomination forms to every major product manufacturer in the nail industry. They nominated themselves (NAILS did not select the products for voting). In August and September, we sent readers online to vote for their favorite

votes and are happy to announce the winners of the 2011 NAILS Readers’ Choice Awards. (The votes for products were very close, so we are listing your top five favorites in each category. We’re also highlighting the top 20 favorite new products for 2011.) And since we have some history behind our awards, log on to www.nailsmag.com/RCA to take a look at our new online feature that shows what products are consistently on the list from year to year and who has broken into the club of fi nalists. You’ll notice we’ve modified our categories a bit this year to reflect industry trends (we added a gel-polish category, for instance).

products. If your favorite products weren’t listed, you could write them in. Readers were not required to vote for every category. If you have any comments or would like to see additional categories in the future, please let us know. You can e-mail Hannah.Lee@bobit.com. >>>

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DECEMBER 2011

10/25/11 9:09:58 AM

Experience the Freedom of Portability with the New Upower-2G

the New Upower-2G One winner every month until December 31, 2011 Register Now at www.Kupainc.com Here is your chance to Win the hottest new product in the nail industry–the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan. The Upower-2G’s advanced rechargeable Lithium Ion power supply, provides hours of unrestricted use without sacrificing power. Starting June 30, 2011, and at the end of each month, we will choose a random winner from all who register. Enter only once to qualify. All non-winning entries will remain in the pool of entrants until the final drawing on December 31, 2011. No purchase necessary to win. To register, go to http://www.kupainc.com. Winners will be posted on facebook: http://www.facebook.com/kupainc.

Scan the QR code and enter to Win the New Upower-2G or visit www.kupainc.com. Download a free barcode reader at your mobile app store.

www.nailsmag.com/fifi/23107

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FAVORITE ACRYLIC (TRADITIONAL) SYSTEM 1 CND: Retention+ Sculpting Liquid and Perfect Color Powders 2 Young Nails: Acrylic System 3 OPI Products: Absolute Liquid & Powder Technology 4 NSI: Attraction Acrylic System 5 Hand & Nail Harmony: Acrylic System FAVORITE ACRYLIC (COLOR) SYSTEM 1 Young Nails: Colored Acrylic 2 CND: Perfect Color Powder Collection 3 OPI Products: AbsoluteFX Color Powders 4 EZ Flow: Boogie Nights Confetti Acrylic Collection 5 NSI: Technailcolor Colored Acrylic FAVORITE BASE COAT 1 CND: Stickey Base Coat 2 OPI Products: Natural Nail Base Coat 3 Seche: Seche Clear 4 Orly International: Bonder 5 China Glaze: Ridge Filler Base Coat FAVORITE BRUSHES (FOR ENHANCEMENTS) 1 OPI Products: Artist Series Brushes 2 CND: ProSeries Enhancement Brushes 3 Young Nails: Finesse Sculptor Brush 4 NSI: Royal Precision Brush #8 5 Entity Beauty: Pink Studio Sculpting Brush FAVORITE CUTICLE TREATMENT 1 CND: SolarOil 2 Young Nails: Rose Cuticle Oil 3 OPI Products: Avoplex Cuticle Oil To Go 4 NSI: Nurture Oil 5 Hand & Nail Harmony: Nourish by Harmony FAVORITE DISINFECTION (IMPLEMENTS) PRODUCT 1 OPI Products: Spa Complete 2 King Research: Barbicide 3 Ultronics: Ultracare Disinfectant 4 Backscratchers Salon Systems: Cavacide Salon Disinfectant 5 Isabel Cristina: Let’s Touch “The Only No Rust” Disinfectant

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DECEMBER 2011

10/25/11 9:10:38 AM

FAVORITE DRILL OR ELECTRIC FILE 1 Kupa: UP-2-G 2 Young Nails: YN-99 Electric File 3 Medicool: Pro Power 20K Rechargeable Filing System 4 OPI Products: Professional Electric Nail Technician File 5 The Nail Superstore: SuperSonic3 FAVORITE FILES 1 Young Nails: 150/150 Zebra Files 2 OPI Products: Professional Files 3 NSI: Endurance Nail Files 4 CND: Girlfriend Buffer 5 Entity Beauty: Shiner FAVORITE GEL (TRADITIONAL) SYSTEM 1 CND: Brisa Gel System 2 Young Nails: Synergy Gel System 3 OPI Products: Axxium Gel System 4 NSI: Balance UV Gel System 5 Hand & Nail Harmony: Gelish Hard Gel FAVORITE GEL (SOAK-OFF) SYSTEM 1 OPI Products: Axxium Soak-off Gel Lacquers 2 Young Nails: ManiQ Soak Off Gel 3 NSI: Illusion Soak-Off Gel System 4 ibd: Soak-Off Gel System 5 EZ Flow: Gel It! Alternative Soak-Off System FAVORITE GEL (COLOR) SYSTEM 1 Young Nails: Kaleidoscope Gel 2 CND: Brisa Color Gels 3 NSI: Balance UV Color Gels 4 Light Elegance: Gel Polishes 5 IBD: Color Gels FAVORITE IMPLEMENT OR TOOL 1 OPI Products: Titanium Tooling System 2 Young Nails: Magic Wand 3 Tweezerman Professional: Cobalt Stainless Steel Cuticle Nipper 4 Mehaz Professional: #777 Cuticle Nipper 5 EZ Flow: Pro Pusher FAVORITE LOTION FOR HANDS AND BODY 1 CND: Scentsations 2 OPI Products: Avojuice Skin Quenchers Lotion 3 Young Nails: Lomasi Lotions 4 Cuccio NaturalĂŠ: Lemongrass & Lavendar Body Butter 5 NSI: Nurture Lotion >>>

DECEMBER 2011

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FAVORITE MANICURE SYSTEM 1 CND: Almond SpaManicure 2 OPI Products: Avoplex Moisture Replenishing System 3 Entity Beauty: Nanovive Skin Revival System 4 Tammy Taylor: Peach Manicure Products 5 Essie Cosmetics: Ejuvenate FAVORITE NAIL ART/DECALS/ACCESSORIES 1 Young Nails: Glitter Collections 2 OPI Products: Designer Brush 3 Cina Nail Creations: Cina Nail Art Pens 4 NSI: Glitter Kit 5 It’s So Easy: Stripe Rite FAVORITE NAIL PREP PRODUCTS 1 CND: ScrubFresh 2 Young Nails: Protein Bond 3 OPI Products: Bond-Aid PH Balancing Agent 4 NSI: Nailpure Plus 5 Hand & Nail Harmony: Pro Bond FAVORITE PEDICURE EQUIPMENT 1 Belava: Pedicure Tub with Disposable Liners and Heater/Massager Unit 2 Footsie Bath of Beverly Hills: Footsiebath & Footsiebath Ez Access Tray 3 European Touch: Rinato Spa 4 Medicool: PediNova Professional Electric Pedicure File 5 Thermal Spa: Nail Dryer FAVORITE PEDICURE PRODUCT OR SYSTEM 1 OPI Products: Manicure/Pedicure by OPI 2 CND: Marine SpaPedicure 3 Young Nails: Lomasi Line 4 Entity Beauty: RainForest Body Couture 5 Cuccio Naturalé: Pomegranate & Fig Signature Service Kit FAVORITE PEDICURE TOOL 1 OPI Products: Disinfectable Foot File with Disposable Grit Strips 2 Mehaz Professional: Two-Sided Curette 3 Tweezerman Professional: Pedicure Plus 4 Cuccio Naturalé: Metal Foot File 5 Flowery Professional: Swedish Clover Fot Fil FAVORITE POLISH DRYING PRODUCT 1 OPI Products: Drip Dry Lacquer Drying Drops 2 CND: Solar Speed Spray 3 China Glaze: Fast Freeze Quick Dry 4 NSI: Airshield 5 Jessica Cosmetics: Jessica Quick Dry

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DECEMBER 2011

10/25/11 9:11:04 AM

FAVORITE POLISH (TRADITIONAL) 1 OPI Products: Nail Lacquer 2 China Glaze: Polish 3 CND: Colour & Effects 4 Essie Cosmetics: Nail Polishes 5 Zoya and Qtica: Zoya Nail Polish FAVORITE POLISH (GEL-POLISH OR UV-CURED POLISH) 1 CND: Shellac 2 Hand & Nail Harmony: Gelish 3 Young Nails: ManiQ Color 4 NSI: Polish Pro 5 Jessica Cosmetics: GELeration FAVORITE STRENGTHENER OR TREATMENT 1 OPI Products: Nail Envy 2 Nail Tek: Nail Tek/Hydration Therapy Strengtheners 3 CND: Toughen Up 4 China Glaze: Nail Strengthener & Growth Formula 5 Nailtiques: Formula 2 FAVORITE TIP 1 CND: Velocity Tips 2 OPI Products: Structure Tips 3 Young Nails: Style Tips 4 NSI: Elation Nail Tips 5 Entity Beauty: Salon Style Tips FAVORITE TOP COAT 1 Seche: Seche Vite 2 OPI Products: Rapid Dry Top Coat 3 CND: Super Shiney Top Coat 4 Young Nails: Y-UV Top Coat 5 NSI: Glaze ‘N Go FAVORITE VENTILATION SYSTEM 1 Air Impurities Removal Systems: Salon Pure Air 2 Medicool: Mani-Vac by Medicool 3 Valentino: Beauty Pure 4 Farouk Systems: CHI Ionic Manicure Lamp 5 Aerovex Systems: “The One That Works” Salon Air Puriﬁer FAVORITE WRAP SYSTEM 1 Backscratchers Salon Systems: Glass Glaze Fiberglass & Silk Wrap System 2 EZ Flow: Professional Fiberglass System 3 Nubar: Inﬁnity Silk Wrap 4 Soft Touch: Dispense-A-Wrap 5 ASP: Aspire Wrap Kit >>>

DECEMBER 2011

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TOP 20 FAVORITE NEW PRODUCTS 1

OPI: Shatter by OPI

Young Nails: ManiQ Color Gel Polish

Hand & Nail Harmony: Gelish Hard Gel

NSI: Polish Pro Light-Cured Nail Polish

CND: Retention+ Powders

Entity Beauty: Entity One Color Couture Gel Enamel

LCN USA: LCN Magnetic Nail Polish

Famous Names: Lumos Topcoat

Cuccio NaturalĂŠ: Lavender & Chamomile Lyte

BioSculpture USA: Salon Size Vitamin Dose

GiGi: Super Fruit Wax

Tammy Taylor: Miracle Manicure Base Coat

EZ Flow: Gelez

Soft Landings: Soft Landings Towels

Valentino Beauty Pure: Valentino Beauty Pure

ibd: Gelac

Light Elegance: P2 Gel Polish

Nubar: Gelicure

Kupa: Upower 2-G

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Orly International: Orly International

DECEMBER 2011

10/25/11 9:11:30 AM

www.nailsmag.com/fifi/23223

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Art l i a NThinks

Different This one is for the dried ﬂ owers, the rhinestones, the pieces of mylar who dare to stand out and be noticed, who push nail art forward to the next generation of inspired nail techs who are destined to create nail masterpieces that will amaze and astound. For the techs who are ready for the next level of 3-D nail art design, here is what’s available to help.

Beauty TechFimo Canes come in a variety of fun shapes, designs, and colors. The slender canes are sliced thinly to make detailed nail art designs. Some available designs include pumpkins, dice, ﬂowers, bananas, snowmen, and poker chips. (888) 745-4030 x23463 www.nailsmag.com/fifi/23463

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Alfalfa Nail Supply has a nice sampling of diff erent nail art to help you get creative with nail designs. The wheel contains seven different shapes of rhinestone nail art accessories: teardrop, round, ﬂ ower, square, marque, star, and heart. The rhinestones come in multiple colors as well. (888) 745-4030 x23461 www.nailsmag.com/fifi/23461

Backscratchers’ Divine Designs nail art accessory series has the full spectrum of shapes, colors, and objects. The products come in convenient jars to make nice displays on manicure tables, and they can be embedded in both acrylics and gels. From gold foils to ﬁmo cane fruits, Divine Designs nail art accessories has it all. (888) 745-4030 x23462 www.nailsmag.com/fifi/23462

Cina Pro Nail Creations has a wide collection of nail art product shapes, including some unique and fun themed kits. The Cabaret collection features chains of beaded rhinestones and round reﬂ ective nail art mirrors and gold pieces. And the Over The Rainbow collection features a pastel range of glitter and mylar ﬂecks that match in color. (888) 745-4030 x23464 www.nailsmag.com/fifi/23464

>>> PHOTOGRAPHY BY KELLY BRACKEN

10/24/11 7:07:52 PM

www.nailsmag.com/fifi/23140

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EZ Nails’ That’s It Instant Nail Art are fun decals you can put on easily and quickly. The design simply rubs on to the polished nail. Apply and rub with a manicure stick and they will stay on. EZ Nails off ers a range of fun designs, with themed stencils like snowmen, Santas, and stockings for Christmas nails. (888) 745-4030 x23465 www.nailsmag.com/fifi/23465

It’s So Easy’s Rhinestone Boxes are 450-piece sets that include a PICkerr UPerr, nail art tool with suction-like ends, as well as rhinestones in a variety of shapes and colors. Cracked Ice features a colorful array of holographic and multi-tonal mylar particles, and Loose Glitter has ﬁnely milled glitters in a variety of shades. (888) 745-4030 x23466 www.nailsmag.com/fifi/23466

Kami Professional Nail Art has very ﬁne nail art additions that can blend together to make unique looks and designs. The array of products can make for festive holiday designs and shimmering night scenes. Kami nail art accessories can be embedded into acrylic and gels and glued to natural nails. (888) 745-4030 x23467 www.nailsmag.com/fifi/23467

NSI’s Glitter explodes with light and sparkle that will brighten up any client’s nails. The glitters are ﬁne and have a highly reﬂective surface that come in bright colors. The colors are Sapphire, Amethyst, Prisma, Ruby, Emerald, Onyx, Copper, and Tourlamine. (888) 745-4030 x23469 www.nailsmag.com/fifi/23469

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Nailite’s Nail Art In A Box makes it convenient and easy to refresh your nail art supplies. The boxes contain 12 color designs in 5-g. jars, with products that range from ﬂecks of mylar to dried ﬂower designs and glitters. Nailite products can be used together to form theme nails like Valentine’s Day hearts and pink glitter and rhinestones. (888) 745-4030 x23468 www.nailsmag.com/fifi/23468

Nubar has a standout collection of dried nail ﬂowers, as well as peel and stick rhinestone designs and glitter. The ﬂowers have a realistic feel and come in a range of shapes and colors. The glitters and Peel and Stick Nail Gems make for fast and easy nail art that will instantly bring more bling to clients’ nails. (888) 745-4030 x23470 www.nailsmag.com/fifi/23470

DECEMBER 2011

10/24/11 7:08:14 PM

Orly’s Instant Artist Starter Kit makes intricate nail designs easy for nail techs. The kit includes ﬁve polish colors with striper brushes for precise artistic applications, as well as a Dotter Duo Tool to take your designs to the next level. The colors are Jet Black, Fiery Red, Sunshine, True Blue, and Crisp White. (888) 745-4030 x23471 www.nailsmag.com/fifi/23471

PNI’s Colour Collection has a nice distribution of nail art product shapes and sizes. Each Colour Collection contains 10 vials of Nail Art Necessities in ten vibrant colors, with shapes of Micro Glitter, Crushed Shells, Glass Beads, Glitter Strips, Foil Hearts, and Foil Stars. (888) 745-4030 x23472 www.nailsmag.com/fifi/23472

Princess Nails offers a large amount of nail art design products that come in a variety of shapes that include stars, hearts, moons, sequins, mylar, dots, and butterﬂies. These fun and cute nail art designs will be sure to give you that special look or extra highlight you desire. They are available in many colors, a holographic or matte ﬁnish, and have a special solvent-resistant coating that allows for easy mixing into acrylics or gels. (888) 745-4030 x23473 www.nailsmag.com/fifi/23473

Republic Nail has brand new 3-D nail art products. The Excalibur Crystals are easily applied to nails to give them a durable sparkle and shine, and the Fimo Cane designs are pre-sliced and come in a selection of colored shapes like fruit and ﬂowers. The 3-D Fimo Shapes are large, 3-D shapes that can be great for more extravagant designs or even fantasy nail art. (888) 745-4030 x23474 www.nailsmag.com/fifi/23474

Sheba Nails has a creative collection of nail art products. The collections include Disco Ball Mirror Pieces, with small reflective shatters of different colors; Cracked Egg Shells, which have a range of matte colored flecks; and Tropical Sands, which feature finely grained sand of bold bright colors. (888) 745-4030 x23475 www.nailsmag.com/fifi/23475

Young Nails’ Mylars Vanilla Icy and Lemonade Icy create a starry-eyed luminescent effect when encased in acrylics or gels, and the Confetti En Love features a large blue heart that shimmers in the light. Young Nails’ new Into You Netting is a unique nail art product that can mimic the snakeskin effect on nails. (888) 745-4030 x23476 www.nailsmag.com/fifi/23476

DECEMBER 2011

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/ﬁﬁ.

Fiﬁ #

Page

Advertiser

Fiﬁ #

Advertiser

Page

23235

1st National Processing ..................................................................139

23107

KupaInc................................................................................................101

23212

Aerovex Systems ...............................................................................90

23140

LeChat..................................................................................................109

23305

Akzentz Nail Products ......................................................................88

23183

LexorIntl......................................................................................149,151

23155

American Dawn ................................................................................139

23211

LightElegance.....................................................................................79

23185

Antoine de Paris ................................................................................115

23308

NailSuperstore,The.........................................................87,131,146

23296

Artistic Nail Design .....................................................................20-21

23279

NailTechSupply...............................................................................135

23147

Atwood Industries ...........................................................................139

23106

Nailite...........................................................................................80,148

23309

Bags Rep ..............................................................................................139

23223

NitroQuimica....................................................................................107

23160

Beauty Tech ........................................................................................139

23249

NoLiftNails.........................................................................49,96,126

23265

Belava .....................................................................................................83

23135

NSI—NailsSystemsInternational.......................................22-23

23187

Bio Sculpture Gel ................................................................................74

23119

China Glaze ..................................................................................29, 60

23101

OrlyInternational...........................................................................C2-1

23271

Christrio .................................................................................................86

23168

OrlyInternational...............................................................................27

CND .........................................................................4-5, 31, 33, 43, C3

23214

OrlyInternational................................................................62,63,64

23291

Continuum Footspas .........................................................................65

23261

PediWorldPedicureSpas.............................................................153

23102

Cuccio .............................................................................................37, 77

23153

Pedi-Sox................................................................................................131

23231

Dashing Diva.......................................................................10-11, 16-17

23144

PNIWorldwide..................................................................................142

23103

Dollar Nail Art ...................................................................................139

23268

PremierNailSource.......................................................143,144-145

23131

Entity Beauty Inc. .................................................................................51

23244

ProSpa.................................................................................................123

OPI Products ............................................2-3, 12-13, 25, 46, 53, C4

Essie Cosmetics ............................................................................... 8, 9

23134

RepublicNail.......................................................................99,120-121

23110

EZ Flow ..................................................................................................39

23287

SalonIris................................................................................................75

23189

Alfalfa Nail Supply..............................................................................93

23245

SalonPureAir.....................................................................................131

23208

Gelaxy USA ...........................................................................................71

23104

Seche ......................................................................... 45

23196

Graham Beauty ....................................................................................91

23145

ShebaProfessionalNailProducts...............................................136

23285

Hand & Nail Harmony .........................................6-7, 18-19, 35, 59,

23156

ShootingStarInternational...........................................................139

23238

Hollywood Nail Supply ...................................................................152

23166

StarNails.............................................................................................147

23122

ibd ............................................................................................................72

23221

SuperRelax...........................................................................................95

23198

Ikonna ...................................................................................................134

23258

TweezermanInternational...............................................................81

ISSE, Long Beach .............................................................................. 125

23177

Ultronics..............................................................................................137

23267

J & A USA .............................................................................................97

23206

ValentinoBeautyPure....................................................................127

23109

Jessica Cosmetics .......................................................................41, 85

23150

Velvet Nail Lounge ...........................................................................139

23225

Kami Nail Art .....................................................................................139

23307

WetPaint.............................................................................................48

23191

Konad ...................................................................................................150

23260

YoungNails.............................................................................14-15,69

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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DECEMBER 2011

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10/26/11 5:06:21 PM

It’s Beginning to Look a Lot Like... Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon. Clients appreciate the little decorative touches as much as they do the special holiday services or the gift bags. Just a little effort can quickly turn a ﬁrst-year client into a life-long loyal. BY TIM CROWLEY

s the cold comes in during the winter months, the holidays become little moments of warmth for us to express our gratitude for everything we have in life. The feelings of love and family that exist in homes during this time can easily be carried over to the salon with the lightest of touches. From a profit standpoint, it can be an excellent way to entice customers with seasonal services like holiday-themed spa manis and pedis, gift certificate packages, and special group discounts. And on the personal level, it’s a great way for salons to show how much they appreciate their clientele and show how much pride and passion goes into their work every day. Salon business is often a close extension to the home, in that it’s a line of work where relationships easily form between clients and nail techs, and true bonds can begin to grow along with the professional connection. For many techs, their livelihood is founded on their regulars — the clients they’ve built a rapport with who come in every two

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to three weeks for their mani-fill. The appreciation they each have for the other goes beyond that of a business obligation. Salon owner Vickie Foster of European Body Wraps in Olive Branch, Miss., says, “I have always felt that my salon owes its success to our clients. They could go to any salon to have their services performed, but they choose me.” And it’s with this spirit that holiday traditions have carried on in nail salons and will likely continue to thrive. Whether it is a simple decoration like a Christmas tree of nail art or a holiday-packed retail shelf that’s teeming with goodies that make registers sing, the point is to make sure your clients know you value them as people and appreciate their business. Your clients will likely be just as thankful to you for making the salon a place they’ve come to love. We asked salon professionals to tell us what makes it look a lot like Christmas at their salons. From nail art trees to custom-made goodie bags, these salons know how to celebrate the season.

PHOTOGRAPHY BY KELLY BRACKEN

10/24/11 5:24:04 PM

European Body Wraps Vickie Foster, Olive Branch, Miss.

European Body Wraps owner Vickie Foster (right) hands 13-year patron Brenda Carter a holiday gift bag. “I feel like I get extra special treatment during the holidays,” says Carter, “Even though I get special treatment every time I come in for a service. The extra thought really heightens my holiday spirit.”

Vickie Foster opened her quaint Mississippi salon in 1995. Her passion for nails and caring demeanor led to a surprise when her clients actually initiated her salon’s Christmas traditions in the early years by giving her gifts of thanks. “I thought I should be giving my clients gifts, for they give to me all year long — and so a tradition was born.” Foster soon began making her own gift bags to hand out to clients as a way of saying thank you for a wonderful year. The gift bags include simple travel-size skin care products and some polish, and when years are tough financially she hands out “Merry Christmas” coupons of 10% off any product or service. “I would say that is their favorite gift of all!” says Foster.

Avanti Salon

Lisa Anderson, Sparks, Nev.

The goodie bag is Anderson’s specialty. She has been giving these out for the past 18 years, making every year different with homemade skin care products she gets from a friend. Ranging from bath salts and body soaps to scrubs and lotions, Anderson has a knack for making well-presented gift bags that have become a client favorite. Each bag contains at least three items, and Anderson even includes new clients on these goodie bag giveaways. “I love my clients,” says Anderson. “They are like an extended family to me.” Clients are equally appreciative of Anderson, and she has many long-time regulars who have been with her for years. >>>

[top] Lisa Anderson (left) has been doing Megan Williford’s nails and toes since 1990, and Williford says of the gift bags, “It is so nice to receive such a thoughtful gift that truly makes me feel appreciated as a client.” [bottom] Anderson’s gift bag this year will contain a scented candle, organic peppermint foaming soap, organic bar soap, and organic lip balm. DECEMBER 2011

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Bella Blanca Salon

Cindy Bosque Watson, Portland, Ore.

“Everyone should have a nail brush to scrub holiday overindulgence out from under their nails,” says Bosque. She gives out gift bags by placing them on a small tree she decorates, with one gift bag for each scheduled client that day. She also likes to offer free nail art, usually just the ring fingers, but she has some special clients who like to go all out for the holidays and wear full sets of Christmas-colored glitters. The gift bags typically include gift-size hand creams and a candy cane or two wrapped up in a holiday ribbon.

Cindy Bosque Watson sits in front of the gift bag tree she makes for her clients every year. Bosque also makes a nail art tree with samples of her designs and other small ornaments.

Nails Please by Janice Reams Janice Reams, Houston

Janice Reams first owned a salon in 1991, and, before selling it three years later, she learned how much she enjoyed decorating her salon for the seasons. When she became a booth renter, she wasn’t able to lock up her salon so her decorations became limited to little lights and ornaments around her booth. But now she has her own suite in a 60-room salon and spa building with her own lockable door, so she’s able to put up more decorations. She gives out gift bags starting two weeks before Christmas, which typically contain small packets of cocoa, ceramic mugs, pedicure creams, and lotions. One year Reams got adventurous and had her beer-brewing-enthusiast husband make a small batch of wine, which they bottled into gift-sized wine bottles with custom labels of “Merry Christmas from Nails Please.” Janice Reams decorates her suite with a small Christmas tree, lights, and a wreath on the door.

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Valentine’s Salon & Day Spa Patti Valentine, Greencastle, Pa.

Patti Valentine is continuing a tradition she started many years ago when her salon was in her home. She made custom ornaments that she hung on a Christmas tree, and clients chose one for themselves to take home. Now the salon has eight employees, and many more clients, but the tradition is still alive and well with a large decorated tree in the reception area for clients to choose their ornament. According to Valentine’s daughter Jamie Hess, Greencastle, Pa., is a great place to live during the holiday season because of the outgoing show of spirit the town puts forth with its Christmas parade, street caroling, decorated trees, and horsedrawn carriages.

[top] Employees Trinity Ricker (foreground) and Ashley Link help prepare the Valentine’s Salon & Spa ﬂoat for Greencastle’s annual Christmas parade. [bottom] The Valentine’s crew and a client spreading Christmas cheer in downtown Greencastle, Pa. From left to right are Michelle Burkholder, Kayla Burkholder, Ashley Link, Helen Gearhart (client), owner Patti Valentine, and Jamie Hess.

Nail Candy

Alycia Barrett, Redding, Calif.

Alycia Barrett has always been known as a giving person, and when she opened Nail Candy a couple years ago, she fully embraced the giving spirit by not only gifting clients with $10 redeemable gift cards to any service or retail in her salon, but by also granting her staff of three booth renters free rent for the month of December. “Honestly I was shocked when Alycia told me about our Christmas gift,” says Nail Candy employee Jodi Anderson. Nail tech Regina Selig chimes in, “In my whole six years of being a nail tech, no shop owner has ever offered that.” “December in my opinion should be spent with more smiles and less stress, so as long as I am the proud owner of Nail Candy, December will be forever booth-rent free,” says Barrett.

[top] Nail Candy’s owner Alycia Barrett (center) with two of her three employees: Regina Selig (left) and Jodi Anderson (right). [bottom] Nail Candy nail techs make special candy cane nail art during Christmas.

DECEMBER 2011

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10/24/11 5:25:10 PM

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MAKING THE MOVE TO

MOBILE

It’s easy to be a mobile tech when the only challenge is packing your supplies and driving to a client’s home, but what if you want a multi-service mobile spa? We spoke to women who made the plunge to ﬁnd out how they got started. BY MICHELLE PRATT

SERVICES OFFERED: Manicures, pedicures, haircuts, waxing, facials BACKGROUND: Engineer, stage manager, nail tech REASON FOR GOING MOBILE: Simonides became concerned about job

security when she realized computers were taking over parts of her job. “I started to consider a career change and I tried to think of a way to make money doing what I love so it wouldn’t feel like work,” says Simonides. “I had loved art in school, but I knew I couldn’t go back that far. Then I thought of how much I love going into the salon. I always leave there feeling great. I wanted to make people feel like that.” Simonides went to school, earned her license, and began working. One day she asked another tech how long it took to build a clientele. “When she said five years, I decided I didn’t have time to wait for clients to come to me; I’d go to them,” she says. HOW IT WORKS: Simonides knew other mobile services were available, but no salon traveled as a self-contained business.” With some planning, investment, and hard work, Simonides opened her self-contained mobile spa. On the Go Spa is a 30-foot mobile home that has been converted into a salon with a nail table and stylist chair, plus an area for massage, waxing, and facials. Simonides works with corporations to schedule days where On the Go Spa rolls into the parking lot so employees can enjoy salon services on their breaks. “The corporations love it because it doesn’t cost them anything to bring me in, and they can tout it as a service they offer their employees,” she says. Simonides hires sub-contractors to avoid the hassle of employees, but she reverses the paradigm. “I give them the larger percentage because my overhead is low,” she says. Sub-contractors bring their own supplies when they come to work, or, in some cases, they store their own product on board. Simonides finds people to work with her both through her contacts from working in a salon and by word of mouth. She works mainly with three sub-contractors, scheduling events from 11 a.m. to 2 p.m. when employees can take a break from work. “Each service is about 30 minutes, so we usually book six appointments per service provider,” explains Simonides. Most subcontractors work with her three hours a day, three days a week, plus do hair or nails outside of their work with On the Go Spa. Find out about franchise opportunities at www.onthegospa.com.

Veronica Simonides On the Go Spa, San Diego

Manicurist Shawna Strohte and masseuse Victoria Bradshaw represent On the Go Spa at themed events like this one at Santee Lakes RV Park Resort.

On the Go Spa shows up on location to offer spa services to marathoner runners.

>>>

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DECEMBER 2011

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www.nailsmag.com/fifi/23244

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Most of Sara Tena’s clients opt for two or three services per guest. Woman can get very creative about the reasons to schedule a spa party. Here, The Pampered Self helps women celebrate a 40th birthday party and a pre-bridal party.

Sara Tena The Pampered Self Rancho Santa Margarita, Calif. SERVICES OFFERED: Hair, makeup, manicures, pedicures, massage, facials, yoga BACKGROUND: Law and business REASON FOR GOING MOBILE: “I had so many gift certificates to the spa, and I had trouble finding

time to use them because I was a stay-at-home mom with young children,” says Tena. When the cards began to pile up, her husband suggested she ask the technicians to come to the house. Tena looked into it and realized there was a void in the market. “I realized many women were in my position, and I decided to start a business to bring spa services to clients,” she says. Tena was familiar with the responsibilities of an entrepreneur, because she had helped run her mother-inlaw’s business, so she took the plunge and opened the first mobile spa in Orange County. HOW IT WORKS: “I couldn’t provide services myself, because I’m not licensed,” explains Tena. “But very early on, I met a woman who did nails and hair, and she loved my idea. She talked to her friends, and they talked to their friends, and that’s how I built my network of techs.” Tena has about 35 people total who she can call, but she relies predominantly on about 12. Tena is clear about what she offers her contracted workers. She doesn’t guarantee a certain amount of work; the work is completely on-call. “I sit down for an interview before they ever work for me and I let them know how percentages are split on each service, what our guidelines are, and what it means to me to deliver the best possible experience to our clients,” says Tena. “If we decide to work together, I have them sign a contract with a confidentiality agreement.” In addition, though Tena carries liability insurance on the company, she requires each contractor to carry personal insurance. When a client calls to book an event, Tena discusses how many services the hostess would like each guest to receive (usually two or three). Once that is decided, the hostess talks to her guests to see which individual services they want to book. One may pick a pedi with a facial; another may want a mani and pedi. All appointments take 30 minutes, so from a scheduling standpoint, all services are equal. “Everyone tells the hostess, and then she calls me to give me a final count on the number of guests, and who needs manis, pedis, etc.,” says Tena. No changes can be made within 48 hours of the party. Tena’s organizational and managerial skills play out well at this point. She creates a spreadsheet of how many people are attending the event and which services are needed. Then she creates a schedule of who will receive what service with which tech at what time. This way she knows how many techs she needs. If more people choose pedicures than facials, she knows she will need more nail techs and fewer estheticians. An average party runs three to four hours and has 15 to 20 guests. On the night of the party, Tena arrives early to prepare the ambiance of the room with linens and other spa-like touches. Tena supplies items necessary to the party itself, such as towels and robes, but techs bring the supplies they need to perform the service. >>>

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To see if mobile salons are permitted in your state, go to www.nailsmag.com/stateboards.

NAILS MAGAZINE

Because the party can be set up anywhere, guests enjoy a beautiful day outside while they are pampered.

Tena opened the Pampered Self when she realized how hard it was for mothers of small children to schedule spa appointments.

Carolyn McNairn has been in the nail industry for 25 years. Ten years ago, she opened Mobile Beauty in Ottawa, Canada. She received so many calls asking her how she did it that she developed a guide on CD titled, “How to Start a Mobile Spa Business.” The guide includes marketing tips, information on ﬁnding and retaining the right people, and business tools, such as pricing structures. Find out more at www.mobilebeautysystems.com.

DECEMBER 2011

10/25/11 8:27:55 AM

Experience the Biggest and Best in Nail Education and Competitions on the West Coast Purchase Your Tickets Now! probeauty.org/isselb 866.229.2386 na1211mobile.indd 125

10/25/11 8:28:05 AM

Allisha Fitts Manicures-n-Motion, Washington, D.C.

Even men enjoy being pampered when the party comes to them.

Little Ms. Priss Parties mean little girls can enjoy being pampered while they learn about nail care.

Owner Allisha Fitts performs a hand massage during an on-location event at Nordstrom.

SERVICES OFFERED: Manicures, pedicures, hand and foot massage BACKGROUND: HR, telecommunications, nail tech REASON FOR GOING MOBILE: While working in the salon, Fitts wanted to

No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.

be able to provide services to people who weren’t able to get to the salon: expectant mothers, people who had surgery, business travelers, etc. Plus, she wanted a way to educate little girls about nail care. What better way than a Little Ms. Priss Party? Now, about 25% of her business comes from one-onone services. Bridal and spa parties account for about 35% of bookings, and nearly 40% of her business is from corporate events. HOW IT WORKS: To book a party, a client contacts Fitts and they discuss services, rates, travel fees, and expectations. Fitts uses PayPal to generate an invoice, confirm scheduled appointments, and produce a contract including a list of services and terms and conditions. Once the client pays through PayPal, a confirmation e-mail is sent. Though payments are non-refundable, “Clients can reschedule and use funds toward services or gift certificates,” says Fitts. It’s relatively easy to find independent contractors for the parties because of the relationships Fitts has with other techs, and because of the reputation she has built through Manicures-n-Motion. “I am very specific when I call a tech for a job,” says Fitts. She lets techs know exactly what she expects and what the job pays. “Plus, I pay them right after the event, so they aren’t waiting for their money,” she says. To ensure quality products are being used, she provides all the products and supplies. “They just show up with their implements and a smile,” says Fitts. For spa parties, services are scheduled every half hour; parties last two to three hours. For corporate events Fitts may have to provide a service to 50 to 75 people, so she offers an abbreviated manicure where nails are filed, shaped, and buffed in only 15 minutes. “These are waterless manicures, but spa parties have the full service, where we use water and include a massage,” says Fitts. “The benefit of the mini-mani is that guests walk away feeling pampered and relaxed, and I need only three to four techs for two to three hours to take care of a whole conference of people.”

www.nailsmag.com/fifi/23249

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DECEMBER 2011

10/25/11 8:28:17 AM

Amber Nicole Perez Spa Events NY Rochester, N.Y.

Guests wearing cozy spa gowns provided by Spa Events NY enjoy a laugh.

Spa Events NY has manicure tables set up for Nickelodeon’s Kids’ Choice Awards, 2010.

Owner Amber Nicole Perez opened Spa Events NY so people could be pampered on location.

SERVICES OFFERED: Haircuts, makeup, eyelash extensions, manicures,

pedicures, eyebrow shaping, chemical peels, facials, body treatments, airbrush tanning, and yoga BACKGROUND: Nail tech REASON FOR GOING MOBILE: “After nail school, I worked in high-end and fast-paced salons, but found my true passion was bringing high-quality salon and spa treatments to individuals and organizations so they can be pampered at their location,” says Perez. “With a nail salon on every corner, I wanted to do something different, so I decided to start a mobile spa company dedicated to children and moms.” Perez says after five years her business has grown to include men, women, corporate events, fundraisers, and even marketing events. “We now contract with 15 beauty professionals, and I’m always finding myself at a party,” she says. HOW IT WORKS: Her average residential party is five to 10 guests, and the average corporate event is anywhere from 10 to 50+. She requires the final head count two weeks in advance so she can schedule an adequate amount of staff. “We figure out how many staff members we will need to service our guests within the three- to four-hour timeframe of our events,” she explains. Perez is able to find great techs by networking and staying involved in the industry. Because most of the events take place on weekends, most of her independent contractors have fulltime jobs in salons. However, some work solely with Perez, which gives them time with their children and family during the week. Perez supplies not only the linens and spa robes, she also provides nearly all the service supplies in order to maintain consistency between techs. However, for specialty hair services or makeup, independent contractors bring their own products. www.nailsmag.com/fifi/23206 DECEMBER 2011

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Holiday SUSAN WOOD, Serenity Salon & Nails, Deer Lodge, Mont.

KATE WILKINSON, Nail Crew, North Kingstown, R.I.

STEPHANIE COSTANTINO, Le Salon and Tinos Total Nails, Great Falls, Mont.

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PHOTOGRAPHY BY KELLY BRACKEN

10/24/11 7:10:47 PM

Red-dy

Festive red is a terriﬁc holiday color for your clients’ nails. We challenged nail artists with creating monochromatic nails, using only shades of red, to inspire you. We love the depth of shades and the creative textures (rhinestones! feathers!) that give these designs a dynamic quality that rivals more typical multicolored designs.

ASHLEY CROWE, www.astrowifey.wordpress.com, Chicago

ANGELA SOLIS, Amazingly Beautiful at Mountain’s Edge Salon, Albion, Idaho

TANYA ROSS, UC Nails & Tanning, Fayetteville, N.C. DECEMBER 2011

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{

Want to seee your nail art here?

{reader nail art}

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

Pearl King Unique Nails by Pearl, Edmonton, Alberta, Canada

Susan Wood Serenity Salon & Nails, Deer Lodge, Mont.

Lisa Barclay Beautiful Nailz, Hillbank, South Australia

Nina Zogovic Studio Annai, Rijeka, Croatia

Valerie Christie Pampered & Polished Salon Spa, North Pole, Alaska

Meggan Anderson Nailâ&#x20AC;&#x2122;D By Meggan at Dreamz Day Spa and Salon, Burley, Idaho

Alexandria Richter Dazzlin Digits, Layton, Utah

Jodi Herrick Thistle Head Salon, Watertown, N.Y.

Stephanie Dominguez Mane Obsession Hair & Nail Studio, Mesa, Ariz.

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DECEMBER 2011

10/24/11 7:13:24 PM

{

}

nails mall

The Original Pedi-Sox® Double your Pedicure business! Pedi-Sox™ encourage wintertime pedicure services! Feet stay comfy and cozy warm; and freshly pedicured feet stay clean. Moisturizers absorb better…for softer and smoother skin. Slip on Pedi-Sox™ as the ﬁnal step before you paint the toenails. It’s that easy! Extra thick premium cotton make Pedi-Sox® comfortable to walk in — alone or with sandals. Foot caressing California Lite Weight Pedi-Sox® are perfect for warmer climates. 23 Fun & Fashionable Colors and Styles. The Original Pedi-Sox® (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/23153

Salon Pure Air Enjoy clean and healthy air for your salon! Artificial nail products and the activities involved in applying them create vapors and dust that can cause irritation of the nose, throat, eyes, or skin. The key to preventing illness or discomfort is keeping the air in your salon clean. Salon Pure Air can help! Now available in black! Salon Pure Air (800) 236-1889 www.SalonPureAir.com www.nailsmag.com/fifi/23245

Nail Superstore A New Revolution: Pedicures Just Got Steamy! The patentpending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, signiﬁcantly reducing water consumption and taking up considerably less space. • Uses steam instead of water • Takes just one cup of water per service • Completely portable with no expensive plumbing hookups • Complete system costs hundreds of dollars less than traditional pedicure chairs • Environmentally friendly • Perfect for salons, spas, resorts, hotels, doctor offices and more. Nail Superstore (800) 669-9430 www.nailsuperstore.com www.nailsmag.com/fifi/23308

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). DECEMBER 2011

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{product spotlight} LCN’s Macadamia Nail Mask greatly improves the skin’s ability to retain moisture, and is applied over the eponychium and tips of fingers. The addition of vitamin C improves the synthesis of the skin’s own collagen and fights free radicals. Macadamia Nail Mask contains the following nut oils: Macadamia nut, Brazil nut, walnut, and hazelnut. It is also made up of shea butter, which has a soothing and moisturizing effect and supports cell regeneration of dry skin. Macadamia Nail Mask protects against damage caused by sunlight and damaging agents. (888) 745-4030 x23317 www.nailsmag.com/fifi/23317

OPI’s the Muppettes collection ith the new comes out in tandem with Muppets Movie release, and the mini-nail lacquers are named after four favorite Muppets. The 1/8-oz. bottles contain the colors Wocka Wocka!, Excuse Moi, Designer…de Better, and Warm & Fozzie. (888) 745-4030 x23318 www.nailsmag.com/ﬁﬁ/23318

Bio Creative Labs’ Spa Organicss Lemongrass and Green Tea ented theme pedicure that will leave pedicure line creates a fresh scented he line uses naturally hydrating feet invigorated and smooth. The and antioxidant elements like Argan oil and botanical extracts and ea includes a Sugar Scrub, Dead Sea Salt Soak, Moisture Mask, and Massage Cream. (888) 745-4030 x23319 9 www.nailsmag.com/ﬁﬁ/23319

CND has a new collection of its Colour and Effects line for fall/winter 2011 called The Look. The collection has two CND Colours, Midnight Sapphire and Dark Amethyst, along with a Sheer 24K Sparkle Effect. The collection can be used together to make a range of subtle, luminescent shades that will go perfectly with any winter fashion. (888) 745-4030 x23320 www.nailsmag.com/ﬁﬁ/23320

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10/25/11 12:23:14 PM

Kinetics introduces ICE, its new crackle-effect polish. Simply brush ICE over any dry nail polish and watch the combination transform into an edgy new creation. The ICE crackle effect from Kinetics comes in white (Fragile), black (Black Ice), silver (The Mirror), and gold (Bang!). (888) 745-4030 x23321 www.nailsmag.com/ﬁﬁ/23321

Cina Pro gets festive with its new Peppermint Party Nail Art Pens and Holiday Decals. The new decals feature snowmen with encapsulated rhinestones, silver stars, candy canes, and Christmas trees. The decals were specially formulated so the dye will not run after application of a topcoat, acrylic, or gel, and are made with highquality materials for durability and ease-of-use. (888) 745-4030 x23322 www.nailsmag.com/fifi/23322 VB Cosmetics’ Cuticle Oil with Shea Butter is great to maintain healthy cuticles. It is made with botanical oils of grapeseed, avocado, and canola, as well as shea butter and other essential oils of lavender and orange. The oil is brushed onto the cuticle area and gently massaged into the client’s skin. (888) 745-4030 x23323 www.nailsmag.com/fifi/23323

EZNails Inc. announces the launch of Gella, a Pure Gel Polish that applies on natural nails like nail polish, wears for 14 days with a long-lasting high gloss finish, and soaks off easy. Gella features 51 custom-blended gel polish colors, including Vivian and Christy shown here. (888) 745-4030 x23324 www.nailsmag.com/fifi/23324 >>>

DECEMBER 2011

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{product spotlight} Cuccio Naturalé’s new Lavender & Chamomile Lytes Ultra Sheer Body Butter helps keep moisture in the skin with 24-hour hydration. Naturalé Lytes are designed to slowly disperse time-released, nonoily emollients into the skin throughout the day to hydrate the skin for a 24-hour time period. The new Lavender & Chamomile Lyte contains a fresh lavender fragrance that supports a feeling of calm to help the body, mind, and soul. (888) 745-4030 x23325 www.nailsmag.com/ﬁﬁ/23325

China Glaze’s Crackle Glaze Metals collection takes the beauty phenomenon to the next level with polish that pairs the edgy innovation of crackle with the elegant beauty of metals. The collection features six sparkling metallic colors including Tarnished Gold, Platinum Pieces, Haute Metal, Cracked Medallion, Latticed Lilac, and Oxidized Aqua. (888) 745-4030 x23326 www.nailsmag.com/ﬁﬁ/23326

Akzéntz’s Luxio soak-off gels come in polish-like bottles and brush on easy like polish, while soaking off in 10 minutes. The colored gels last for three weeks without any chipping, smudging, cracking, or lifting, and have 24 custom colors for your clients to choose from. (888) 745-4030 x23327 www.nailsmag.com/ﬁﬁ/23327

Antoine De Paris’ #800 Makeup Case Package comes complete with 14 professional brushes inside a carrying case. The brushes are of high-quality pure sable and squirrel bristles, and the carrying case holds each brush securely in place while traveling. (888) 745-4030 x23328 www.nailsmag.com/ﬁﬁ/23328

Entity’s Nanovive Skin Revival System Kit contains four products in the Nanovive System. They are a Penetrating Lotion, Cuticle Rescue, Glycolic Exfoliating Serum, and Intense Skin Treatment. Each uses nanotechnology to penetrate deep beneath the skin’s surface to deliver nourishment at the cellular level. (888) 745-4030 x23329 www.nailsmag.com/ﬁﬁ/23329

Backscratchers’ Extreme Powder Glaze Acrylic Dip system incorporates resin technology with high-quality acrylic dipping powder to create strong, natural–looking nails that are easy to apply. Usable on tips or natural nails, this system can help create a beautiful set of nails in 30 minutes or less. (888) 745-4030 x23330 www.nailsmag.com/ﬁﬁ/23330 >>>

www.nailsmag.com/fifi/23198

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PNI Worldwide’s LightSpeed is a new UV Soak-Off Gel Polish system. The astronomically themed line has a total of 18 colors along with top and base, and a light is available as well. The gels apply like polish, soak off fast, and the fall line of colors are Robo Red, Saturn, Abduction, and Rocket. (888) 745-4030 x23331 www.nailsmag.com/ﬁﬁ/23331

LeChat’s Glitter Collection Sets were created specifi cally to help techs create dazzling nail art designs. Each collection is filled with a variety of colors and styles to help your nail art sparkle like never before. Mix it with acrylic powder, use it with gel, or simply apply with polish top coat. (888) 745-4030 x23332 www.nailsmag.com/fifi/23332 www.nailsmag.com/fifi/23145

How to contact us: Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com

Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com

Hand & Nail Harmony’s Gelish Color Gels apply like polish, with a twist cap and applicator, but are cured in a lamp like gels. They come in an array of colors, and cure in an LED lamp in 30 seconds and in two minutes in traditional UV lamps. Gelish stays on nails for three weeks with no chipping or peeling and soaks completely off in 15 minutes. (888) 745-4030 x23333 www.nailsmag.com/ﬁﬁ/23333

Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)

Advertising:

To fi nd out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com

Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

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Light Elegance has new Glitter Gel colors. These classic sparkling favorites will make clients stand out during the cold with all kinds of shimmer and shine. The colors include Pomegranate, Butterscotch, Cabernet, Titanium, Galaxy, and Emerald Green. (888) 745-4030 x23334 www.nailsmag.com/ﬁﬁ/23334

DECEMBER 2011

10/25/11 12:30:57 PM

bevel the product perfectly smooth down to the natural nail. This bit preps the artiďŹ cial product at the cuticle area for ďŹ lls perfectly. It can also be used for surface work on smaller nails as well. (888) 745-4030 x23336 www.nailsmag.com/ďŹ ďŹ /23336 Belavaâ&#x20AC;&#x2122;s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps. (888) 745-4030 x23335 www.nailsmag.com/ďŹ ďŹ /23335

Kupaâ&#x20AC;&#x2122;s Safety Bit has a tapered barrel with a rounded tip for safety at the cuticle area. The small circumference allows you to get right into the groove walls and cuticle allowing you to gently touch the natural cuticle and

Nubarâ&#x20AC;&#x2122;s kit for its UV Soak-Off InďŹ nity Gels contains six colored gels, a clear builder, brush, prep, prime, and more. InďŹ nity SoakOff Gels are high-shine gels that can replace nail polish in a spectrum of colors. They apply easily and soak off in as little as 10 minutes. (888) 745-4030 x23338 www.nailsmag.com/ďŹ ďŹ /23338 Dashing Divaâ&#x20AC;&#x2122;s new DesignFX line is comprised of 36 unique nail appliquĂŠs that feature cutting edge nail art combined with high-end fashion. The nail appliquĂŠs apply easily for full-coverage wear, and often match 3-D bling like rhinestones and gems with intricate and brightly colored designs, all in one easy-to-apply appliquĂŠ. (888) 745-4030 x23337 www.nailsmag.com/ďŹ ďŹ /23337

The Nail Superstoreâ&#x20AC;&#x2122;s Artisan Acrylic Professional System was developed to exceed the expectations of nails techs >>>

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4,587 stories 310 polish articles 583 all-new Encyclopedia entries

NAILSMAG.COM 485 step-by-step demos

eight blogs

four giveaways every month

regardless of their experience level. The unique formula has a self-leveling application that produces bubble-free enhancements. The system includes Artisan UltiMax Sculpting Liquid, Equalizer Nail Prep, Primex Acid-Free Primer, and three sculpting powders: Baby Pink, Ultra Crystal Clear, and Brilliant White. (888) 745-4030 x23339 www.nailsmag.com/ﬁﬁ/23339

NAILSMAG.COM 340 reader questions answered

336 covers to view twenty eight years’ worth of magazine content

the brand new

NAILSMAG.COM — everything a nail tech needs

Essie’s Fall 2011 Polish Collection, Brand New Bag, pays homage to the glorious world of gorgeous handbags, classic sophistication, and a return to ladylike glamour. Colors include Carry On, Glamour Purse, Case Study, Power Clutch, Very Structured, and Lady Like. (888) 745-4030 x23340 www.nailsmag.com/ﬁﬁ/23340

NSI. Cure fingers and toes with the touch of a button. Timer settings include 10, 90, and 120 seconds. (888) 745-4030 x23342 www.nailsmag.com/fifi/23342 Sparitual’s HandPrint is a hydrating hand salve with hydroShield technology. Made with 76% certified organic ingredients, HandPrint is a hydrating, restorative, and preventive treatment that leaves hands soft and protected. Composed of hydrating butters and oils to moisturize, repair, and promote skin regeneration by providing a breathable layer of protection to dry, active hands, HandPrint provides a treat for hands without damaging the environment. (888) 745-4030 x23343 www.nailsmag.com/fifi/23343

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NAILSMAG.COM

Mehaz’s Professional Triple Cut has a stainless steel straight-edge blade that makes it easy to cut tips on acrylics. The Triple Cut also has a single tip trapper to safely catch nail clippings for a neat and clean workspace, and the entire tool can be disinfected in solution without damaging the handle or blade. (888) 745-4030 x23341 www.nailsmag.com/ﬁﬁ/23341

seventy three articles on working healthy

80 nail disorders explained

153 salon profiles NAILSMAG.COM 1,436 companies in our salon directory

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The perfect complement to your gel polish service is the high-quality, cost-effective Versa Cure UV Nail Bonding Lamp from

EzFlow’s Gelez UV Polish System features 12 brush-on UV polishes in amazing colors, Gelez provides beautiful high-gloss polish with the no-chip durability of a gel, all in one bottle. All the benefits of a UV gel in a brush on formula — how “EZ” is that? (888) 745-4030 x23344 www.nailsmag.com/fifi/23344

Young Nails’ Lomasi Scrubs exfoliate and cleanse the skin while moisturizing to make it soft and smooth. The quick-penetrating scrubs come in flavors of Mango & Coconut, Pomegranate, Ginger Lime, Ivory Blossom, and Cucumber & Aloe. (888) 745-4030 x23345 www.nailsmag.com/fifi/23345

DECEMBER 2011

10/26/11 11:23:21 AM

MARKETPLACE WORK SMART Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more proﬁ t in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly. http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/23309

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TOOLS

Deluxe 6 on. Gem Tweezer and Scoop * Use the scoop for sprinkling glitter into

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and smidgen 1/32 tsp * Choose the right size to measure your glitter for perfect recipes every time!

Functional modern art for your salon www.decopolishracks.com www.nailsmag.com/fifi/23150

Deluxe Stainless Steel Stir Spatula * 6 3/4 in. long with 2x5/16

in. spatula * Stir your pot or bottle gels for perfect color consistency * Scoop loose glitter and gemstones * Pluck Fimo Clay Cane slice from your stash

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Kami Nail Art® I My Nails Window Sticker!

(4” x 6” Oval, self-adhesive sticker)

Looks great on salon mirrors, car windows, etc… Kami Nail Art® offers the most extensive line of USA-made nail art and Swarovski Crystals. Order online at www.nailsuppliesdirect.com (800) 344-3299 http://www.dollarnailart.com www.kaminailart.com www.nailsmag.com/fifi/23225

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DECEMBER 2011

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| 139 10/27/11 9:40:44 AM

NailsMag.com has EVERYTHING a nail tech needs ...

a nail tech needs ... ... community. > Comment on all articles, nail art, and blogs. > Share articles, photo galleries, videos, and nail art demos on Facebook. > Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life. > Create your own My Page on our site, which allows you access to special features, client handout downloads, and a new “Save & Read Later” function. > Sign up and post your nail art on the Nail Art Gallery > Join the conversation in one of our 10 topical forums.

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DECEMBER 2011

DEAL S H E E T

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Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor. 147

142 143, 144-145 146 147 148 149, 151 150 152 153

PNI Worldwide Premier Nail Source The Nail Superstore Star Nail

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GLITTER SHADES

$49.95

PROLINC CUTICLE ELIMINATOR 4 OZ.

$149.95

''&L D9&()* ((&L D9&()+

Includes: Poinsetta, Holly-Day, and a FREE

CLOSE-OUT 50-CT. CUSHIONED FILES

AS LOW AS 5¢ CHOOSE FROM 15 STYLES

BUY 2 GET 1 FREE!

PER FILE

EZ ART POLISH STENCILS

FREE SHIPPING ON ORDERS OF $99 OR MORE!* * Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

PRICES IN THIS AD VALID FROM NOVEMBER 1 TO DECEMBER 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/23268

na1211ds.indd 143

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1-800-727-1119

TOLL FREE

0HONE s &AX Want to be notified about our Weekly Hot Deals? Sign up for e-mail notifications on our website.

WWW PREMIERNAILSOURCE COM $ T O R E

CRYSTAL S-T-R-E-T-C-H TOE RINGS

COLOR TIPS YOUR CHOICE: #NB0191 Black #NB0192 Burgundy #NB0193 Red #NB0194 Pink #NB0195 French Pink #NB0196 Beige

#NB0030S

D O L L A R

PINK GLASS FILE

20-CT

(1-10)

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7 COLORS!

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Tropical Shine Ultimate Pumi Bar Purple Pumi Bar Colossal File

Mr. Pumice

by Graham Professional

Mr. Pumice

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BEST SELLERS A

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6 STYLES!

A R T I F I C I A L

100/180 #NB0012 80/80 #NB0014 100/180 #NB0016

#SB0414

$1 per roll

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XN301

XN302

6 #UT /UT

4APERED

Xtreme Cut-Out

Xtreme Cut-Out Curve

MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9

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(ALF 7ELL

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.O 7ELL

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Xtreme â&#x20AC;&#x153;Vâ&#x20AC;? Cut Out XN308

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XN406

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!SSORTED #UTICLE 0USHERS

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XN305

3TERILIZER 4RAY

3TERILIZER *ARS

Small

#NB0301

SALE!

#NB0205 2-Sided Straight Pusher #NB0203

!CRYLIC .IPPER

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Locking Handle

Straight Pusher / Cleaner #NB0204

#NB0207

4RAPPER #LIPPER

4OE .AIL #LIPPER

79Â˘

#4727

.75 oz.

Clear White Bright White Pink Bright Pink Natural French Dip

$1 $1 'ERMAN

#NB0208

2 oz.

NO MMA 4 oz.

$2.95

$4.95

$9.95

NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120

NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121

6 OZ

50-CT.

Brush Cleaner Holder SALE!

$3.95 8 OZ

4 oz. NB1018

$6.95

8 oz. NB1019

$11.95

PUMPS DAPPEN DISH

SALE!

Dust Brush

Komfort Wedge

4 oz. NB0323 Mushroom Pump Twist-Lock Pump 8 oz. NB0324

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.95 NB0321 $5.95 EACH

#NB0409

HOLDS 8 BRUSHES

.!), !24

WE EXPORT WORLDWIDE!

Flat Sable Acrylic Brush

"253( SALE! 3%4

$1.95

2 oz. NB1058 8 oz. NB1020

NB1022

Brush-On Activator

Brush stores in handle!

2 oz. NB1057 8 oz. NB1021

1/2 oz. NB1023

1 oz. NB1026

$2.95 $4.95

Extender Tips

10-ct. 95Â˘ NB1052

Brush-On Resin $1.95

$1.95 $3.95

$99.95!!!!!

10 gm NB1025

SALE!

Porcelain w/ Lid

Triple Dappen

Sonic Touch III

s s ."

Acetone Proof

1 oz. $6.95

SALE! $5.95 4 oz. $19.95 16 oz. $59.95

Pink Bright Pink White Bright White Clear X-Thick

UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz. NB1024 FIBREGEL PRE-ADHESIVE STRIPS

SOAKER TRAYS

2 for

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s s ."

FABRIC

DAPPEN DISH

$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01

s s ."

Resin $3.95 3INGLE 0ROCESS 56 'EL

Anti-Fungal Prep Spray

$1.95

s s ."

Split Second Activator Spray

Primer

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

#NAB0117

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Nylon Gel Brush

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

SAVE $40 Ceramic w/Cork

6-CT.

#NB0310

#NB0407

Stainless Steel Dust Masks

$6.95

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Round Sable Acrylic Brush

LONG #NB0406

ACRYLIC LIQUID

2 oz. NB1056

MEDIUM

GAL. #PN114G

ACRYLIC LIQUID VIOLET MONOMER 2 oz. 4 oz. 8 oz. NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz. 4 oz. 8 oz. NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

$2.50 #NB0308

SHORT #NB0405

16 oz. #PN114B

Brush Cleaner

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For A Perfect C-Curve Every Time

$2.95 #NB0307

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Hospital Grade

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C-CURVE STICKS Shaping Tools

5-CT.

3)$%$

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NON-STICK

3-PC BRUSH PEN SET

Chasticide

#NB0300

#NB0210

100/180

25Â˘ each $23.95 100-ct. $99.95 Case (500)

$3.95 $39.95

240/240

USE

Rectangular Forms

Dries in Seconds!

BOX OF 250

Medium

Spoon Pusher / Pterygium Remover #NB0202

USE

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20Â˘ Nozzle!

Disinfectant

SALE!

20Â˘ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

2 grams #NB0304

Xtreme Cut-Out White

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills

#NB0102

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

GUARANTEED NON-YELLOWING

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German Callus Planer Blades 10-ct. #NB0212D

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3-Way 49Â˘ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49Â˘ #NB0032 / 50-ct. $19.95 #NB0032P

I Cuticle Eraser Stones 65Â˘ ea.

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15Â˘ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49Â˘ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

N A I L S

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

FLEX TAPE

B R U S H E S

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Onezees Toe Spa Thong Slippers Separators

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

Waterproof Material

F O R M S

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24-CT.

8bWYa D8&&)+ F_da D8&&),

T I P S â&#x20AC;&#x201D; G L U E S

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#GPB102

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CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.

$1 NB0336 $9.95 LD1004

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PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid November 1 through December 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/23268 na1211ds.indd 144

10/25/11 11:16:52 AM

USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś

LOWEST PRICES GUARANTEED!

RapidDryâ&#x201E;˘

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NAIL DRYER

DUST COLLECTOR

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

Whisks dust and debris out of the air!

jm_d \Wdi ^ej%YebZ Wkje ed%e\\

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

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NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

Â˘ #NB0517 Clear #NAB0001

RHINESTONES

Gold #NAB0004

$1.95

Green #NAB0005

10-CT. CHOOSE FROM 15 STYLES

Cone NB0516

RHINESTONE SHAPES $1 $1

DOUBLE

42 WATT

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SALE!

$19.95 9 WATT

6 WATT

BORA BORA

FIJI

GOLD #NAB0227 SILVER #NAB0228

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Choose from many styles at

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TUNNEL

PER PK

$1.95

.25 oz.

LACQUERS .6 OZ.

$2.95

$4.95

Striper Brush #NAB0111 Detail Brush #NAB0112

STRIPING TAPE

per roll

8 COLORS AVAILABLE

TREATMENTS

.5 OZ.

.33 OZ.

.25 OZ.

GEL LACQUER .3 OZ.

$2.95

$4.50

$15.95

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TREATMENTS

SALE! GELAC GEL POLISH .5 OZ.

$2.95 h/RIGINALv 4HONG 3TYLE

h3OFTEEZv 8 3OFT

Pedicure Slippers

Toe Separators

#!3% /&

#SB0404

Pumice Sponges #SB0408

$3.50

$4.25

h/NEZEESv )NDIVIDUAL

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

#SB0407

BEST SELLER!

PARAFFIN WARMER

$19.95

#SB0412

"/8 /&

` EACH

PEDICURE FIZZ

5.)6%23!, ,).%23

25-CT. WHITE CUPS

SB0214

0!#+

#SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

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PNI NAIL TIDY â&#x201E;˘ SALE! ORGANIZER

Pedicure Socks

$19.95 #NC0127

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95 #PediStil1

Black #SB0409 White #SB0410

$9.95

$2.95 pair

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

Holds All Popular Brands

Manicure Warmer $9.95

0!)2 100-ct.

%!#(

$4.95

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

EMPTY DISPLAYS

.125 OZ.

#!3% /&

#SB0406

$9.95

THERAPEUTIC PARAFFIN WAX

Toe Separators $3.95 24-ct. $1

0!)2

.33 OZ.

144-ct.

.5 OZ.

YOUR CHOICE!

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

SOAK-OFF GEL POLISH

$13.95

.6 OZ.

EACH

DURABLE ACRYLIC POLISH DISPLAYS

LACQUERS

TREATMENTS

Fan Brush #NAB0114

$1 $ 1

SHELLAC GEL POLISH

TREATMENTS

4 WATT & 6 WATT ALSO AVAILABLE

Angled #NAB0113 FIMO SHAPES

COLOUR EFFECTS

2.5 OZ.

9 WATT #NC0007 36 WATT

#NAB0115

#SB0305

STRIPER LACQUERS

LACQUERS .5 OZ.

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

NAIL ART BRUSHES

Art Club

7 WATT #NC0231

MIRROR PANELS & TIMER

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

COLORS AVAILABLE! VISIT OUR WEBSITE!

$399.95

")43 !$* 30%%$ #KUPA1

$11.95 $99.95 #NC0229 $49.95 #NC0004

NAIL ART FOIL

#EDMT20 20,000 RPM

15,000 RPM

$69.95 VALUE

#NB1500

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE! PER PACK

Razzberry

SALE! $149.95 #PNI25

$12.95

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

Red #NAB0010

NAIL BASIX

4 WATT

$2.95

TAHITI

Pink #NAB0008

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#NB1507

BUY 2 GET 1 FREE!

Purple #NAB0009

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POLISH STENCILS

Iridescent #NAB0006 Light Blue #NAB0007

$2.95

Includes 3 bits and no-hassle warranty.

#PNI12

DRIED FLOWERS

Black #NAB0002 Blue #NAB0003

$39.95

-4

-!.) 02/

Exclusive Price! 25,000 RPM

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;? DRILL KIT

0EDICURE "IT #NB0522

$2.95 EACH.

$4.95 EACH.

Cone #NB0510

Toothpick #NB0513

2-wk Backfill #NB0507

1000 ct. 100 ct.

$49.95

#NC0227

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

$69.95

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

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PIPE-FREE PEDI SPAS STARTING AT $1495!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95! NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/23268 na1211ds.indd 145

10/25/11 11:16:58 AM

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na1211ds.indd 150

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Ã&#x2DC;UTO &ILL

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na1211ds.indd 153

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{

my other life

Tara Deck, salon owner In her other life: home builder

Her Own Piece of Paradise

If she knew then what she knows now, she might not have done it. Tara Deck, owner of home-based Tara Lea Esthetics in Chetwynd, British Columbia, Canada, built her own 3,600-square-foot, ﬁve-

‘‘

bedroom, ranch-style home on a beautiful ﬁve-acre lot. OK, her husband helped — a lot — and she received invaluable aid from her children, family, and friends. It took two years to build, but her dream house is now a reality. “Before we started this journey we had looked at real estate for three years and found nothing we loved in our price range,” says Deck. “So we started actively looking into building ourselves, and our friends very kindly sold us the lot. My hubby had worked in construction here and there and he is really good at this type of thing.” As for Deck, she grew up on a farm and learned as she helped her parents renovate their farmhouse. One of the main challenges she and her husband faced was time. “We both work during the week and built on weekends and in our spare time, so sometimes it didn’t go as quickly as we wanted it to,” she says. “The other big challenge was keeping the end result in focus and remembering why we were doing this when we were tired and working in the freezing cold.” Still, the experience was overwhelmingly positive. “I enjoyed watching the house plans I designed come to life and be something that you could truly touch and see,” she says. “The sense of accomplishment is still surreal. I imagine it will take time to really have it sink in that we have done it. People thought we were crazy taking on such a big project, but it worked for us and I think we are stronger as a couple and family because of it.”

I enjoyed watching the house plans I designed come to life.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Busi ness Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offi ces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your ﬁrst issue. Bobit Business Media reserves the right to refuse non-qualiﬁed subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

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NAILS MAGAZINE

DECEMBER 2011

10/24/11 6:06:24 PM

WHO ARE YOU? The quick-change artist? The brush-nâ&#x20AC;&#x2122;-go girl? 50 Colours & 15 Effects provide endless possibilities to decorate and play. Colours are the clothes and Effects the accessories. With three levels of bling the Effects can take you from subtle to bold!

ÂŠ2011 Creative Nail Design, Inc.

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10/24/11 6:06:48 PM

NICKI MINAJ

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10/27/11 11:15:31 AM