Nails Magazine April 2011

APRIL 2011

WWW.NAILSMAG.COM

GROWING

GREEN

spring NEW

Financing Your Dream Salon

gel colors bloom THE SCIENCE

OF GELS Facebook Advertising Tutorial

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p

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LACQUERS FROM LEFT TO RIGHT: AUSTIN-TATIOUS TURQUOISE, DON’T MESS WITH OPI, IT’S TOTALLY FORT WORTH IT, I VANT TO BE A-LONE STAR, SUZI LOVES COWBOYS, SAN TAN-TONIO, HOUSTON WE HAVE A PURPLE, DO YOU THINK I’M TEX-Y?, TOO HOT PINK TO HOLD ’EM, GUY MEETS GAL-VESTON, BIG HAIR...BIG NAILS, Y’ALL COME BACK YA HEAR? Select shades available on Dell laptops at dell.com/opi

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cnd.com/whoareyouN Š2011 Creative Nail Design, Inc.

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WHO ARE YOU? From a simple coating to a total rebuild—CND has a comprehensive nail product range to give you and your clients precisely what you need—and exactly what you want!

What kind of nail girl are you anyway? Take this quick nail quiz to find out.

Maybe you’ll surprise yourself—maybe not.

6) MY RED CARPET STYLE IS MOST LIKE: a. Katy Perry b. Gwyneth Paltrow c. Fergie d. Lady Gaga

1) MY NAILS ARE NATURALLY: a. Perfect. I’ve considered hand modeling. b. Pretty darn good, nature was fairly kind to me. c. I hate to admit it, but they’re a bit weak and in need of extra length and shape. d. Just plain sad. Can you say ski-jump?

2) I CHANGE MY NAIL POLISH: a. Every other day – I wouldn’t be caught dead wearing the same color twice. b. Polish? I gave up on it long ago because it chips off within a couple of days! c. I prefer a Forever French manicure all the time, every time, but I wouldn’t think to do it by myself. d. Only when I go to the salon – every 2 weeks.

3) WHEN I “PICK A COLOR” I THINK: a. Hmmm…what mood am I in today? Purple, greige, matte, shimmery? I love ‘em all! b. Just the facts ma’am – classics only. c. Color? Sometimes…but I often just like it served up Forever French. d. Pull out the stops – I want it all…sparkles, texture, color!

4) MY FAVORITE NAIL STYLE IS: a. Short and shaped – I don’t want to give too much away. b. Classic with just a bit of length – mother always told me to behave. c. Mid-length – and ready for action. d. Extreme long or short – nothing in between!

5) I USE MY NAILS FOR: a. Are they supposed to do anything besides just look gorgeous? b. Texting, texting, texting…and more texting. c. Everything – they’re my personal tool box. d. A bold, daring style accessory.

7) MY LEVEL OF DEVOTION IS: a. I’m a serial dater and tend to bore VERY easily. b. I love a healthy, happy liaison, but don’t smother me. c. I’m very loyal and looking for a longterm, faithful relationship. d. Once I find the perfect fit – I’m 100% committed and unlikely to go anywhere else. EVER. 8) MY DREAM PLACE FOR A VACATION IS: a. Vegas, baby. Where else? b. On a white sandy beach where I can swim, surf, or just plain relax. c. Paris, je t’aime. d. Morocco, to find wild new style ideas.

9) MY FAVORITE MOVIE IS: a. The Devil Wears Prada b. Eat. Pray. Love. c. Sex & the City d. The Matrix 10) THE WORDS THAT BEST DESCRIBE ME ARE: a. Colorful, trendy, fashion-forward. b. Classic, simple, active. c. Stylish, cheeky, unique. d. Edgy, cool, dramatic.

NOW SCORE YOURSELF: Number of A’s:

Number of C’s:

Number of B’s:

Number of D’s:

IF YOU ANSWERED MOSTLY: A’s you’re a Colour & Effects Girl: The I’ll-change-it-tomorrow-gotta-try-every-shade-every-finish girl.

B’s you’re a Shellac™ Girl: Make ‘em look great and make it last. See you in 2 weeks—gotta run!

C’s you’re a Brisa™ Girl: Give me my French mani (or pop of color) and make it perfect! Beautiful and flexible like me.

D’s you’re a Retention+ Girl: The no limits, nails-with-attitude diva. Go ahead—make my nails.

COLOUR & EFFECTS

SHELLAC™

BRISA™ GEL

RETENTION+™ LIQUID & POWDER

A

B

C

D

Want to learn more about your “nail personality?” Visit cnd.com

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“What’s next for mani•Q color is right here, in black and white.”

Your response to our new mani•Q color soak-off gel has been awesome.

We’re thrilled, stoked and totally gratified. So when you asked for a black and a white, we listened. And then developed the best black and white mani•Q colors possible. The black is a deeper-than-night black. None of that wishy-washy kinda brown, kinda blue black here. Our mani•Q white is an ideal white. Soft, yet true. Perfect for french manicures, french pedicures, or anything else you can dream up. Of course, they’re both up to the same standards that you’ve come to expect from every Young Nails product. The formulas are stable, reliable, predictable and abundant. And, under our new 45-watt LED lamp, they cure in a zippy 30 seconds. Our new mani•Q black and white. You’re gonna love them.

Learn more at youngnails.com. Order from your distributor, online, at the store or call us at 800.777.9170. If you’d like to receive info via email, contact info@youngnails.com.

Join your tech friends on our Facebook page and on Twitter at youngnails1.

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“Beautiful Base.

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The steps to perfect color.”

Nourishing base coats and super shiny top coats help enrich, strengthen and protect nails.

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America’s nail salon expert.

Since 1981

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“my

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America’s nail salon expert.

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“ Get a clean slate with my

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Since 1981

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“ Turn back the

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Essie Ejuvenate leaves hands visibly smoother and more radiant in four easy steps. Cleanse, exfoliate, treat and hydrate to reveal new, younger looking hands.

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www.essie.com

America’s nail salon expert.

Since 1981

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Kaitlynn Bree is wearing Gelish “After Dark”

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Traditional Gel is now UnTraditional Introducing

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The results are distinct and great for anyone. Gelish Hard-Gel is easy to apply, cures in 20 seconds, out performs the competition, and versatile in wear for longer nail extensions, shorter nails or even toes.

LED Cured Gels bond to the natural nail using a fused keratin bonding system without the use of harsh acids for extreme retention to the nail plate. With vivid white, lucent clears, & radiant pinks that will define any look and stand Harmony apart from any other product. GELISH HARD-GEL gels create a stylish natural looking enhancement sure to compliment any fashion.

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Blue Blood

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{in this issue}

April 2011 Volume 29, No. 3

Features

114

114 Financing the Dream For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.

120 The Science of Gels What’s really going on when your client puts her hand in the nail lamp? We explain what gel is made of and why it works so well.

124 Growing Green As we become more aware of our health and environment, many of us are making small changes to “go green.” Those changes don’t need to end when we walk into the salon. By taking small steps, we can improve our work environment as we “grow” green.

132 Facebook Your Way to a Full Book There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

124

120 APRIL 2011

WWW.NAILSMAG.COM

GROWING

page 78

GREEN

spring NEW

Financing Your Dream Salon

gel

Cover Look

132

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page 114

colors bloom

Nails: Viv Simmonds and Catherine Wong Photographer: Vu Ong Model: Traycee King

THE SCIENCE

page 120

OF GELS

Facebook Advertising Tutorial na0311Cover.indd 2

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page 124

page 132

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APRIL 2011

2/28/11 5:05:53 PM

IN THEATRES MAY 20, 2011

NAIL COLOR YOU’RE SURE TO

TREASURE!

Skull & Glossbones

Steady as She Rose

Sparrow Me the Drama

Planks a Lot

Find us on:

Stranger Tides

Mermaid’s Tears

siilver shatter

Apply one coat over COMPLETELY DRY nail lacquer for a look that’s “ARG-uably” the coolest thing you’ll ever see!

© Disney Enterprises, Inc.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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{in this issue}

57

Technique 57

Business 93

60 Demos Step-by-steps from Young Nails and All Season Professional 64 Signature Services Step-by-steps for a Signature Manicure and Organic Sugar Scrub Pedicure 66 Behind the Scenes Find out how to do the nails that are on this month’s cover.

96 Reader to Reader What’s your favorite season at the salon and why?

98 Ready, Set, File As the April filing date nears, it’s time to double-check deductions and start planning for next year. Whether you are a one-station booth renter or a salon with multiple locations, you will want to take advantage of every advantage the tax laws allow.

102 Salon Profile Capitol Heights, Md.-based RiMahni Glo Girls salon caters to girls aged 3 to 12 and offers a variety of fun, natural services and party packages that keep the cute little salon continually booked for weeks in advance.

Style 69 74 Nail Art Studio Step-by-steps on new nail art designs 78 The Gels of Spring If you’re itching to ditch this heavy winter, ring in the spring with these fun new color gels from your favorite manufacturers.

84 Boutique: Eco-Friendly Water Bottles With so many clients turning to ecofriendly nail services and products, why not try offering some eco-chic water bottles for earth-conscious clients on the go.

86 Meet Some of Our Nail Art Gallery Pros The improved Nail Art Gallery celebrates one year online with some amazing pictures and plenty to look at. Take a closer look at some of our PRO members.

70

102

96

86 24 |

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Health 107 110 Under the Microscope: Psoriasis Psoriasis is a chronic recurring condition that commonly causes red scaly patches to appear on the skin.

112 Secret Ingredient: Panthenol A closer look at this pro-vitamin found in many different plant and food sources.

In Every Issue 28 30 34 52 54 128 136 138 146 162

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life

APRIL 2011

2/25/11 3:14:48 PM

gilded coral

royal velvet ancient jade

fancy fuchsia

Ivey is wearing PURE PORCELAIN

sapphire silk pure porcelain

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

800.275.1111 orlybeauty.com www.nailsmag.com/fifi/14168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.

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log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Watch Trade Show Tutorials.

From simple nail art to backfill techniques or even callus removal step-by-steps, beauty trade shows booths offer a wealth of live demonstrations.

It feels overwhelming to absorb it all, so NAILStv has videotaped some of the best live demos for your viewing pleasure. (If you do trade show demos and want yours considered for NAILStv, e-mail tim.crowley@bobit.com.)

Photo courtesy nailartgallery. nailsmag.com/vivian

Go Pro. NAILS’ Nail Art Gallery offers a Pro membership ($20/year) that allows you to upload as many photos as you want, plus you get a page to share salon photos and information.

The first 25 people who sign up to be a Pro member using the promo code ONEYEAR will get a 50% discount off a year membership.

www.nailsmag.com/nailstv/list/topic/tradeshows

the

Coaching Chronicles

nailartgallery.nailsmag.com

Combs

Wilson

Get Coached to Success.

Meet the new blogging team of salon coach Jill Wilson and nail tech Sandy Combs, who will be sharing their business strategies on The Coaching Chronicles blog. blogs.nailsmag.com/coach

Learn the Science Behind Acrylics.

Visit the New Technique Online Channel.

“I like the Technique section! It is really great for newer nail techs like me who didn’t get that advanced training in nail school. I love the new website in general — it is very user friendly!”

— LaShon Lee-Evans, Get Nailed!, Orlando

www.nailsmag.com/technique

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NAILS MAGAZINE

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Creating the perfect set of acrylics may be an art, but the foundation behind it is found in the science.

NAILS breaks down the chemistry behind liquid-and-powder enhancements in layman’s terms. (To find out about the science behind gel nails, turn to p. 120 of this issue.)

www.nailsmag.com/ acrylicchemistry APRIL 2011

Photography by Vu Ong

2/25/11 10:24:33 AM

Available in May 2011 Butter Me Up

So Much Melon Drama

Bluetylicious

Baby Blue-mers

I Lilac Nothin’

East Side Envy

©2011 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com www.nailsmag.com/fifi/14231

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{on my mind}

Neighbors: Strangers or Friends?

Never have I been more thankful to be on friendly terms with my next-door neighbor than when I came home one day to find out we were effectively roommates. As part of a water pipe replacement

Do you have a story about how a neighboring business helped you grow your salon? Share it with me at sree.roy@bobit.com.

Editor Hannah Lee’s column returns next issue.

Sree.Roy@bobit.com

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project throughout our apartment complex, part of the walls in both of our kitchens (which are back-to-back) were torn down to reach the hidden pipes. This situation could have led to frustration, maybe even my wasting money for alternate accommodations, except that my neighbor Victoria and I were already on such good terms with each other that we both just laughed it off.

Ever since I moved to California five years ago, I’ve conscientiously cultivated relationships with my neighbors. Starting in the state with only one friend (a high school classmate who moved out here a year before I did) and without any family west of the state of Texas, I instinctively knew that my neighbors would be one of my safest bets in growing my social circle and in having people to call on if I ever needed a hand. I shudder to think what would have happened without my neighbor Monty’s assistance the night I threw my apartment keys in the dumpster along with my trash, or what my out-of-state guest Mistie would have done when she arrived at 1 a.m. with a dead cell phone and no idea which apartment unit was mine until my downstairs neighbor Rusty pointed her in the right direction.

Like my fruitful befriending of my personal neighbors, it’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business. And although salon owners tend to shun other salon owners who open up on the same street, wouldn’t it be nice if you developed a working relationship so that you can borrow the proverbial cup of sugar from each other on a day when you don’t have the time or the means to get to the beauty supply store?

Salon coach and blogger (blogs.nailsmag.com/coach) Jill Wilson shares some ingenious ideas for getting to know your neighbors. One idea that especially impressed me is what she calls “Business of the Week.” “Begin by choosing a neighboring business that is close to your salon. We have targeted retail stores, doctor/dental offices, restaurants, and professional services,” Jill says. “We start by calling the business and asking to speak with a manager. We explain, ‘We are a local spa/salon and every week we choose a new company to be our Business of the Week. Your company has been chosen as this week’s business. We’ll be dropping off a poster announcing and explaining this special offer exclusively for your staff.’”

She then drops off materials that entitle the business’s employees to a short-term exclusive discount, like 20% off of a service. Sometimes she even takes it a step further and drops off full-on gift bags, which include salon gift certificates, candy, product samples, and salon loyalty cards. The gift bag drops have resulted in not only new loyal clients, but in many of the neighboring business owners returning the favor in kind, distributing gift certificates to the salon’s own employees.

It can be a daunting task to approach your neighbors. Even the friendliest salon owner probably doesn’t enjoy the potential awkwardness of the initial cold call, but, in my opinion, the potential benefits are more than worth it. Sure, there may be a few rude or short-sighted neighbors who won’t spend the few minutes to get to know you, but many businesses, especially other small businesses, welcome the gesture and may even have some great ideas for cross-promotions you can do together. I encourage you to tear down those walls (figuratively only, I hope, in your case) and see how that expands your business horizons.

APRIL 2011

2/25/11 10:30:00 AM

8 NEW COLORS YOU LOVE!

SOAK-OFF GEL LACQUER SYSTEM BRING ON THE COLOR!

Suzi Loves Cowboys* AX T12

San Tan-tonio* AX T13

Malaga Wine AX L87

OPI Red AX L72

Y’All Come Back Ya Hear?* AX T20

Chick Flick Cherry AX H02

Italian Love Affair AX I27

Over the Taupe AX B85

Average cost per set is $1.33

Axxium Soak-Off Gel System is for professional use only.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

na0411omm.indd 29

Model is wearing Y’All Come Back Ya Hear?

New Axxium Gel Lacquers in top-selling OPI Nail Lacquer colors, including select Texas Collection by OPI shades!*

2/25/11 10:30:14 AM

{on your mind}

MARCH 2011

WWW.NAILS MAG.COM

A BOBIT BUSINESS MEDIA PUBLICATION

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

farm fresh

[HANDMOUTH PICK THIS SE -WATER AS ING CO ON’S LORS]

FACEBOOK FANS LOVE THE MARCH ISSUE

GIVE YOU SEL A RAR ISE F

Krystal Seidel: Just got my new issue of NAILS — can’t stop reading!

rote Y P r S ct (andou Cli alon From Cr edit Caents) rd Fra 5 Them ud es + = Over 16 Sa 100 De lons sign Ide as

na031 1Cove r.indd

2

Confessions of a Nail Tech: I just love NAILS Magazine! My issue just arrived. It’s likee the mailman bringing me a present! :)

REA SALON INSPLEC OF TH TORS E NAIL INDUST RY 1/27 1/27/1 1 10:40:

41 AM

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com

Angie Roman: So excited I was Honorably Mentioned [in the Nail L o gMural Contest]...second year in a row!

Freedom on to Through Hip Hop. This year’s competition www. was great. Good job to everyone else! nailsmag.

Editor’s Note: If you still haven’t joined us on Facebook (www.facebook.com/nailsmag), what are you waiting for? The page has lots of great nail art, tech-to-tech sharing, and of course great info from NAILS before you can see it anywhere else.

Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Jennifer Washington Jennifer.Washington@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com

Academy, which I am immensely happy with. I hope your readers can benefit from it like I did.

Angela Vogen

Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com

Via www.nailsmag.com

PRO MEMBER GIFT I’d like to purchase a Nail Art Gallery Pro Member account for one of my friends who is a nail technician. Is there any way I can do it?

HELP

SCHOOLS

Darline Taveras

I enjoyed the story “Students Honored at Empire’s Future Professionals Expo” on your website. I also wanted to let you know about another site, www.spabeautyschools.com, which helps you browse by zip code and career interest to find the best possible college for you.

In addition to listing schools for cosmetology, esthetics, and hair design, SpaBeautySchools.com lists schools for chiropractic massage therapy, holistic and natural health training, holistic nursing, acupuncture, and more.

SpaBeautySchools.com helped me find my current school, Colleen O’Hara’s Beauty

FINDING

Via www.nailsmag.com

30 |

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NAILS MAGAZINE

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Editor’s Note: Thanks for your interest in the PRO membership for your friend.

Currently, there is no “gift” option on our site.

So you have two options: 1. Sign in as your friend. Then upgrade for your friend using your credit card.

We do not save your credit card number (just a few digits for identifying the card), so there is no security or theft issue with this. This is the simplest way if your friend allows this.

Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Desiree Bennett For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

APRIL 2011

2/28/11 1:54:05 PM

SAY GOOD-BYE cnd.com/shellacN Š2011 Creative Nail Design, Inc.

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2/25/11 5:06:40 PM

{on your mind} WHERE CAN I FIND?

WEB POLL How quickly do you typically return client phone calls? within 30 minutes

32.7%

within 2 hours

29.1%

within 6 hours

4.5%

within 12 hours

3.5%

within 24 hours

6%

more than 24 hours

0.5%

n/a (I always answer the phone when clients call.)

23.6%

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

2. If you’re interested in surprising her, we can get your credit card info and run the transaction manually.

Then we’ll send your friend a promo code to use that will allow her a free upgrade to a PRO membership. If you like this better, contact Hannah.Lee@ bobit.com and she’ll put you in touch with our customer service rep so you can do a telephone transaction.

MY OTHER LIFE I was wondering who I contact for the My Other Life column?

I am a 15-year nail tech/owner and also a one-year yoga instructor. I would like to share the benefits of balancing work and stretching properly.

Lisa Williams Via www.nailsmag.com

Editor’s Note: Contact Judy.Lessin@ bobit.com if you have an interesting “other life” outside of your normal salon life. And to see what kind of things your peers do outside of work, go to www.nailsmag.com and click on the My Other Life keyword tag.

CLIENT HANDOUTS Can I use your Customizable Client Handout “Our

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Where in the world is NAILS Magazine?

Where can I buy Cosmos 3-D nail art molds?

Brenda Gibson Via www.nailsmag.com

Editor’s Note: You can get them online at www.beautysourceinc.com.

I am a nail salon franchisor in the Philippines. I am looking for posters to place in nail salons that I’m franchising.

I’m particularly interested in the Cover Tech Contest 2010 photos. Can these be purchased? If not where can I purchase nail photos online?

Leslie Matta Via e-mail

Editor’s Note: Unfortunately, you can’t purchase our Cover Tech Contest photos, but we do sell posters online at http://store.nailsmag.com.

Pledge to You: A Safe and Clean Salon” article on our brochure?

Len Tran Via www.nailsmag.com

Editor’s Note: Of course, that’s what it’s for. We’d love for all salons to use it so clients know they are being serviced at clean salons and they become conditioned to know what to look for.

You can find it online at www.nailsmag. com. Click on Handouts and scroll about halfway down the page.

CASH IS KING I enjoyed the business article “Money: Here Today, Still Here Tomorrow” in the February issue and wanted to add what has worked for me — and that is to cash flow everything!

Start out small and work your way up as your cash allows. You’re much safer by not borrowing anything and you don’t put your family’s future in jeopardy if things don’t work out as you’d hoped. Remember to consider

Editor’s Note: Do you have a picture of yourself reading NAILS Magazine?

Send a pic to Hannah.Lee@bobit. com and make sure to include your name, salon name, city, state, and a brief synopsis of what’s going on in the photo (where you are, what you’re there for).

the worst-case scenario and plan for that. If that doesn’t happen then, as they say, the rest is gravy!

By a fluke, I found financial advisor Dave Ramsey’s talk show (www. daveramsey.com) on the radio and it changed our lives forever. We never paid that man a dime, but just followed his advice with doing what he calls “the baby steps” to get out of debt. That started with cutting up our credit cards, which was very scary, but after seven years, we’ve never needed them! I carry a debit card and use that for all purchases when not using cash or checks.

I know a few other techs who also have followed his advice, which you can hear archived for free on his website.

His radio show is in many states and you can also catch him on TV too (FOX Business channel). Give it a try and the only thing you’ll have to lose is your debt!

Jill Wright Jill’s — A Place for Nails Bowling Green, Ky.

Psssst…

Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

APRIL 2011

2/25/11 5:06:44 PM

Shellac™ • On Like Polish

UV3 Technology • Wears Like Gel • Off In Minutes (really!)

patent pending

SAY HELLO TO SHELLAC. Now with 24 gorgeous shades to choose from!

cnd.com/shellacN ©2011 Creative Nail Design, Inc.

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2/25/11 5:06:49 PM

{nails file} Join the Society of Nail Technicians

Tech Tells Stories of Heroic Women After more than 20 years of painting nails — a very tiny, very temporary medium — nail tech Robin Moses wants to show the world her true passion: her work on canvas. “My artwork is multi-media,” says Moses. “I begin with an idea, then collect the things that promote and generate that idea and slowly build layers to my art until I create a story. My work is based on female heroes in mythology and art. I portray famous women in stories both wrathful and peaceful, but all powerful women throughout time.”

And she doesn’t limit herself to paint. “You will find string, buttons, cork, mirrors, dried leaves, tickets to concerts I’ve attended, and passages from my favorite novels — all to help tell the tale of the picture I am painting,” she says. “There are layers of acrylic paint, spray paint, gesso, and twigs. Everything I use in my paintings speaks its own truth and adds to the story I am trying to tell.”

She’s thought a lot, she says, about the difference between painting a nail (you can catch her nail art tutorials at robinmoses.com) and a canvas: “The story is mine as opposed to a design a client chooses and I can add and add and tell an in-depth story on canvas that could never fit on a nail. A canvas lasts forever and many eyes can view it instead of a nail that is washed away in two weeks.”

“A Song for Mina”

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“Death of the Gala”

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Frustrated because industry networking groups were either too expensive or out of the area, nail tech Alica Best decided to create her own group. Called the Society of Nail Technicians, the group meets monthly via a conference call and provides tele-seminars to members. “This Best way we can share ideas, have industry educators speak directly to members, and connect with other techs to grow our businesses,” says Best. “The group is great because members can be anywhere and access the meetings.

Whether you are a long-time professional or just starting out in the field, the Society of Nail Technicians is here to provide you with the resources, support, and educational opportunities that will help you grow in our great field.”

Meetings are scheduled for the following dates: > April 4, 2011 > May 2, 2011 > June 6, 2011 For more information, go to www.societyofnailtechs.org, e-mail staff@societyofnailtechs.org, or call (770) 227-0044.

China Glaze Helps End Childhood Obesity

“Amaranth in Ice”

One nail at a time, China Glaze is involved in the campaign to help end the problem of childhood obesity.

The Let’s Move! campaign, started

by First Lady Michelle Obama, is taking on the challenge to change the way a generation of kids thinks about food and nutrition. Models in the upcoming advertisements for the movement can be seen wearing China Glaze on their nails. Celebrity manicurist Cenita Scott chose China Glaze Innocence to adorn the nails of the young girls who will be featured in the Let’s Move! ads. A favorite among celebrities and fashion designers, this sheer, light pink cream polish is sweet and soft, perfect for enhancing the natural beauty of a manicured hand.

For more information on the Let’s Move! campaign, visit www.letsmove.gov.

For more information on China Glaze, visit www. nailsmag.com/fifi/14391. >>>

APRIL 2011

2/25/11 10:41:52 AM

All Hands On Deck

Life Preserver

Hey Sailor

Ahoy!

First Mate

Starboard

Lighthouse

White Cap

Pelican Gray

Sea Spray

Below Deck

Sunset Sail

Knotty

Model is wearing “Life Preserver”

12 New Nautically-Inspired Shimmers and Crèmes

www.nailsmag.com/fifi/14119

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{nails file} 2010-2011 nail competitors ranking

2 top5

Participant & Ranking

NAIL COMPETITORS

Taking part in a competition takes courage and determination. Just waiting for the results is nerve-wracking in itself, but in the end, competing is worthwhile — for many reasons. That’s why we encourage all nail technicians to compete. You may even see your name on our Top 25 list. Each month, winners from participating shows are added to NAILS’ Top 25 ranking. First place earns 6 points, second earns 5 points, and third earns 4 points. For SuperPoints competitions, point scores are doubled (for veteran or master divisions) and fourth place earns 6 points. If you have questions regarding your points, call (310) 533-2457 or e-mail judy.lessin@ bobit.com. All placements must be verified by show sponsors.

NEW SCORING FOR SUPERPOINTS COMPETITORS So that the ranking more accurately reflects competitors’ skill levels, winners in the novice or student division will not receive double points for their wins at SuperPoints events. Also note that no points will be awarded to participants in relay or group competitions in regular or SuperPoints events.

1st

2nd

3rd

4th

SP2

SP2

SP3

SP4

1

Lynn Lammers

36

2

0

0

0

2

0

0

0

2

Kirsty Meakin

33

0

1

1

0

0

1

1

1

3

Azumi Kanane

30

0

0

2

0

0

0

2

1

4

John Hauk

22

0

2

0

0

1

0

0

0

Yeo-Ran Jung

22

2

2

0

0

0

0

0

0

6

Ami McClure

18

0

0

0

0

1

0

0

1

7

Svetlana Yudkina

17

2

1

0

0

0

0

0

0

8

Mayumi Hase

16

0

0

0

0

0

1

0

1

Noriko Tomura

16

0

0

0

0

0

1

0

1

10

Dong-Won Lee

15

1

1

1

0

0

0

0

0

10

Anna Katarzyna Wesolowska

12

2

0

0

0

0

0

0

0

Ryoko Garcia

12

0

0

0

0

1

0

0

0

In Sun Yang

12

0

0

0

0

1

0

0

0

Chiho Hoshino

12

2

0

0

0

0

0

0

0

Jessica Strom

12

2

0

0

0

0

0

0

0

Yuriya Matsumoto

12

2

0

0

0

0

0

0

0

Ashley Craig

12

2

0

0

0

0

0

0

0

Maria de Lourdes Desfassiaux Vergara

11

1

1

0

0

0

0

0

0

Seung-Hyo Baek

11

1

1

0

0

0

0

0

0

Karin Strom

11

1

1

0

0

0

0

0

0

Hye-Joo Kim

11

1

1

0

0

0

0

0

0

Amy Becker

10

0

0

0

0

0

1

0

0

Mikiko Watabe

10

0

2

0

0

0

0

0

0

Sabrina Scuccimarro

10

0

2

0

0

0

0

0

0

Zsuzsanna Fekete

10

1

0

1

0

0

0

0

0

Mi-Ok Kwak

10

1

0

1

0

0

0

0

0

Yuka Nishizawa

10

0

0

0

0

0

1

0

0

Hee Jung Kim

10

0

0

0

0

0

1

0

0

18

SuperPoints Competitions for the 2010-2011 competition year are as follows: > ISSE Long Beach, January 29-31 > ISSE Midwest, March 26-28 > Premiere Orlando, June 4-6 > IBS Las Vegas, June 18-20

Total

22

Show Winners ISSE Long Beach (January 29-31) Superpoints Competition 3-D, Novice: 1st: Ashley Craig 2nd: Momo Hattori 3rd: Adriana Riveros 4th: Tammy Johnson

Hand Painted Nail Art, Veteran: 1st: Ryoko Garcia 2nd: Yuka Nishizawa 3rd: Yuco Nishibuchi 4th: Kirsty Meakin

3-D, Veteran: 1st: Ami McClure 2nd: Kirsty Meakin 3rd: Yoko Kino 4th: Terue Urushihara

Perfect Match, Veteran: 1st: John Hauk 2nd: Amy Becker 3rd: Nikolett Stajer-Vetek 4th: Azumi Kanene

Hand Painted Nail Art, Novice: 1st: Chanel Cha 2nd: Yuriko Fujita 3rd: Ai Taki 4th: Maiko Kido

Designed Sculptured Nails, Novice: 1st: Ashley Craig 2nd: Randi Jo Thomas 3rd: Karen Gibson 4th: Samantha Anderson

Designed Sculptured Nails, Veteran: 1st: In Sun Yang 2nd: Hee Jung Kim 3rd: Kirsty Meakin 4th: Ami McClure Sculptured Acrylic Nails, Novice : 1st: Yuriya Matsumoto 2nd: Mikiko Watabe 3rd: Chinatsu Morita 4th: Tammi Merritt

Salon Success, Novice: 1st: Yuriya Matsumoto 2nd: Mikiko Watabe 3rd: Miho Masumizu 4th: Mika Lau Salon Success, Veteran: 1st: Lynn Lammers 2nd: Mayumi Hase 3rd: Azumi Kanene 4th: Noriko Tomura

Sculptured Acrylic Nails, Veteran 1st: Lynn Lammers 2nd: Noriko Tomura 3rd: Azumi Kanene 4th: Mayumi Hase

>>>

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APRIL 2011

2/25/11 10:42:15 AM

“it’s not the tools that do the damage, it’s the fools.”

It’s one of Greg’s favorite phrases, with good reason. The worst thing that can happen to a client’s nails is the damage caused by a nail tech that wields an e-file like a jack hammer. Our solution to that is the same answer we always give: education, education, and then more education. Whether you’re taking a class at Young Nails tech, or out in the field with one of our seriously smart Mentors, we’ve got over 1,000 courses going on every year. Because we want to make sure you know how to use our products to get the results you want. And learn how to become the most knowledgeable, skilled, awesome nail tech you can be. In turn, your clients will be happier and more loyal.

You’ll get lots more of those all-important referrals. Plus you’ll make more money. And there’s nothing foolish about that.

Learn more at youngnails.com.

Order from your distributor, online, at the store or call us at 800.777.9170.

If you’d like to receive info via email, contact info@youngnails.com.

Join your tech friends on our Facebook page and on Twitter at youngnails1.

Young Nails Inc., Anaheim, CA. www.nailsmag.com/fifi/14260

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NEW! LEMON TONIC Tempt clients into pedicure season with the alluring aromas of sparkling lemon and yuzu warmed by cozy vanilla, ginger, and white tea essences! Filled with soothing botanical extracts, moisturizing butters, and antioxidant vitamins, new Manicure/Pedicure by OPI lemon tonic scrub, mask, and massage tame winter-parched skin leaving it soothed, smoothed and touchably soft!

lemon tonic scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

lemon tonic mask

Pay it Forward with Dollars for Donations The American Association of Cosmetology Schools (AACS) has created an easy way for salon, spa, and other beauty professionals to give back to the beauty industry. Dollars for Donations is a program available to any business that accepts MasterCard and Visa payments.

When a salon selects the Dollars for Donations program to process its credit card payments, .25% of the payment processing fees are rebated to the Beauty Changes Lives initiative, helping to fund beauty school scholarships and donations. “Dollars for Donations can also help a business communicate its commitment to ‘doing good’ to the clients it serves,” says AACS spokeswoman Lynelle Lynch. “Research has found that customers want to support good causes and pay it forward. This program is a turnkey approach for salons that want to support future beauty professionals.”

From a business perspective, the Dollars for Donations program provides salons with competitive credit card processing fees (often lower than the salon is already paying), as well as a locked-in rate guarantee as long as the salon participates in the program. Every participating merchant receives a program marketing kit including a welcome kit, countertop display, and window cling.

For more information, contact Chuck Brocious at (888) 762-4825 or chuck@dollarsfordonations.com.

Rejuvenates, soothes and ultra-hydrates with shea butter extract.

Like Facebook for Nail Techs

lemon tonic massage For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

na0411generalNF.indd 38

In an effort to continue giving nail professionals a home of their own on the world wide web, BeautyTech.com webmaster Debbie Doerrlamm is taking NailTech to a new level. Enter the world of social networking with NailTech Connect (www.nailtechconnect.com). “NailTech Connect is utilizing newer and greater technological advances to help integrate marketing, networking, and education in the simplified way we all have come to know and love about Facebook,” says Doerrlamm.

“Nail techs will be able to build their own profile, share images and videos like never before on BeautyTech, build a nail tech network of friends, participate in forum topics to aid in their careers, and share education faster and easier.”

The best news is, it’s still free. Visit nailtechconnect. com and get started on your own professional profile. >>>

2/25/11 10:42:32 AM

N LEMOIC TON

NEW! ing temptingly tam

Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.

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2/25/11 10:42:40 AM

Hands Off My Polish Did you know health and beauty care items top the list of shoplifted goods, according to a survey from the Food Marketing Institute? And it’s not just your retail shelves that present an enticing target to shoplifters. One salon owner we spoke to says her stock of open polishes used for salon services are “stolen like crazy.” Effective prevention begins with an aware and alert staff. The following tips provided by the San Diego Police Department will help deter shoplifters. > Be aware that there is no typical shoplifter. Shoplifters may be any age, gender, or economic or ethnic background. They often work in pairs or groups to divert the clerk’s attention while they steal. > Make the shoplifters feel watched. Elevate the cashier’s platform. Install mirrors that enable cashiers and salespeople to see over and around displays. > Install surveillance cameras to cover cash registers, high-value merchandise displays, entrances, etc. > Post signs warning against shoplifting. Emphasize that you will prosecute. > Encourage checking parcels on entry. > Minimize the shoplifter’s access to merchandise without inconveniencing customers. > Keep display racks away from entrances and exits to discourage “hit-andrun” thieves. > Keep small and expensive items out of reach or in locked display cases. > Arrange merchandise neatly to make it easier to detect missing items. > Take daily or weekly inventories of expensive items. > Watch for people with loose or baggy clothing inappropriate for the weather, and people with large bags or other props, such as newspapers, strollers, briefcases, or umbrellas that can easily conceal merchandise. > Be attentive to people in your area. This helps legitimate customers and deters shoplifters. A simple “Can I help you?” or “I’ll be with you in a moment” warns shoplifters they are being watched. Keep a close watch on people who seem nervous or refuse assistance. > Be especially alert when the store is crowded. Shoplifters often operate when salespeople are busy helping legitimate customers. > Watch customers’ eyes. If they are looking at you they may need assistance or are thinking about shoplifting. > If you suspect that someone may be considering lifting something, approach the person and ask “Can I help you?” or “Can I ring that up for you?” If you are alone at the time, request the assistance of another worker. Plan a “buddy system” for your own safety and as a witness. > If someone leaves your store without paying for an item, have an employee follow the suspect and get a good description of him or her and any vehicle used, and call 911 to report the crime. Do not have attempt to detain the suspect unless you have been trained in apprehension and arrest procedures. www.nailsmag.com/fifi/14263

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APRIL 2011

2/25/11 10:42:45 AM

www.nailsmag.com/fifi/14263

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2/25/11 10:42:53 AM

{

} coverage SHOW

nails file

ISSE LONG BEACH

New Product Launches and More at ISSE In line with 2010’s record attendance, approximately

40,000 beauty professionals descended on ISSE Long Beach’s sold-out show floor from January 29-31, where they were greeted with the latest products and education from some of the world’s leading and up-and-coming beauty companies and professionals.

Participation in the show’s expanded array of more than 250 educational opportunities, included as part of the ISSE Long Beach ticket, exceeded expectations with many at or near capacity.

Many major nail manufacturers exhibited at the show, letting nailil techs see and, in some cases, tryy out new products firsthand.

Many nail competitions also occurred, including a new Perfect Match competition (See a full list of winners on p.

36.) ISSE Long Beach 2012 will be held January 28 to 30.

The NSI booth was fully staffed, with (from left to right) international director of education Risé Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.

That’s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.

Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy’s fingernails.

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Belava office manager Josephine Tejada stands by the company’s Indulgence Chair, which now has an optional swiveling manicure accessory surface.

NAILS senior editor Tim Crowley got Shellacked by CND education ambassador Sara Goblirisch, who created a manly Steven Tyler-inspired nail design for him.

Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.

NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden.

To the right is Hakan Johansson, a sales manager at Filtronics.

CEO of Star Nail and Cuccio Naturalé, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott’s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.

Cacee’s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish. >>>

APRIL 2011

2/25/11 5:02:18 PM

Look for Katy’s new album, Teenage Dream!

shatter

Apply one coat of Black Shatter over completely dry nail lacquer for a look that’s totally Katy!

Teenage Dream

The One That Got Away

Not Like the Movies

Black Shatter

Last Friday Night

Find us on: Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent Pending).

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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{

} coverage SHOW

nails file

ISSE LONG BEACH

Go to www.nailsmag.com/nailstv to view video tutorials from the show floor.

Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.

China Glaze educator Lynn Long demonstrates four of China Glaze’s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).

OPI guest artist Adela Muñoz demonstrated the versatility of OPI’s Axxium soak-off gel colors.

Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar’s new Infinity Gelicure soak-off gel polish.

.com

Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.

Nail Tek’s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company’s Crystal File designs.

Sandy Combs, a Hand & Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company’s Prisms & Riches sculptured acrylic.

IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product. >>>

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2/25/11 5:02:45 PM

NA0411expressionfp.indd NA0411nubarspringthirver.indd 1 ddni.revriht1gnirpsrabun1140AN

2/23/11 2:13:22 PM

EXPRESS YOURSELF IN COLOR. Crazed Expression is the only crackle nail polish that offers you the choice of twenty four enticing colors. Let your imagination run wild and get your hands on these beautiful crackle colors that are easier and safer to apply than any other crackle nail ďŹ nish.

For more information call us at 678.620.3392 or email us at info@ expressionbeautyworks.com

Our ofďŹ ces are located at: Expression BeautyWorks 7130 Buford Highway Suite A270 Atlanta, GA 30340

www.nailsmag.com/fifi/14250

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2/25/11 5:03:18 PM 2/24/11 1:26:42 PM

{

} coverage

nails file

SHOW

ISSE LONG BEACH

NAILS asked:

ALL OF YOUR NAIL CARE NEEDS UNDER

What nails did you wear at the show?

ONE ROOF

Nubar educator Roxy Carillo, sported these varied eye-catching stilettos.

>V ÃVÀ>ÌV iÀÃÊUÊ i >ÊÊ

ÕVV ÊUÊ-iV iÊUÊ ÊUÊ - Ê *À VÊUÊ Õ«>ÊUÊ i >âÊ -Õ«iÀÊ > ÊUÊ ÌÀ à VÃÊ iÌÃÊ/ ÕV ÊUÊ/iÌÀ>ÊUÊ iV Ê À`i ÊUÊ } ÊUÊ i> ÊEÊ >ÃÞÊ >ÀÌ ÞÊ `ÞÊUÊ >à ÊLi }Ê > Ê >ÀiÊ/ ÃÊUÊ/> ÞÊ/>Þ ÀÊÊ

Students at Western Beauty Institute (WBI) in Lancaster, Calif., made the trip all the way to Long Beach and were excited to be at the show, where they sported these flare nails. From left to right are Kristin Powers, Jazmine Figueroa, Monica Montanez, and Andrea Mathia.

Christrio’s president and CEO Christine Le did these stilettos herself, and even did demos throughout the day while wearing them.

*," -- " Ê /

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(800) 473-6062 ORDER ONLINE AT: WWW.NAILTECHSUPPLY.COM

1- Ê*," "Ê " Ê NAILS5 & SAVE!

Norah Awad of Tip Jar sported these custom-made tips from the extensive Tip Jar collection.

Leslie Arvezu of La Puente, Calif., wore a blinged-out set of flare nails.

www.nailsmag.com/fifi/14279

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NAILS MAGAZINE

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Gina Silvestro of Akzéntz was competing in the acrylic sculpt competition. It would be the first time she competed using acrylics, so she practiced beforehand and made her own acrylic flower nails. >>>

APRIL 2011

3/22/10 3:39:06 PM

2/25/11 5:03:23 PM

www.nailsmag.com/fifi/14210

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2/25/11 5:03:44 PM

{

} coverage

nails file

SHOW

ISSE LONG BEACH

NAILS asked:

What nails did you wear at the show?

Young Nails mentor Karen Huneke created these French stilettos with Mani Q Color.

No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop.

Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades.

Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.

Renee Samuelian and Alyssa Souza from Savvy Salon in Clovis, Calif., rocked some Light Elegance glitter toenails created by Mylyn Hansen.

Adela Muñoz from Artistic Nails in Fontana, Calif., created a peacock design using OPI Axxium soak-off gels on top of her acrylic stilettos.

CND educator Mary Chhea featured Shellac’s Black Cool on the right nail and Iced Coral layered over the same polish on the left.

G. Elizondo of Young Nails typically wears long stilettos at the shows, but this year she went with a more modest, but equally stylish set of short nails.

Lisa Lien from Sun Valley, Calif., had on a modern French flower design by Connie Le using LeChat acrylic powders.

Visit www.nailsmag.com/shownails to see more trade show nails. www.nailsmag.com/fifi/14249

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APRIL 2011

2/25/11 5:03:49 PM 11/12/08 PM 9/22/09 12:05:05 1:41:27 PM NA0211artisticfp.indd 1

Celebrity Manicurist Tom Bachik Announces Artistic Nail Design’s Colour Gloss Soak-Off Color Gel Salon Manicures 21-Days of Amazing Color

COLOUR GLOSS

SOAK-OFF COLOR GEL

Available Now

38 Artistic Colors AVANTE-GARDE 03001

SOOO IN 03020

CONTEMPO 03002

FIERCE 03021

FASHIONISTA 03003

INNOCENCE 03022

DIVA CHIC 03004

ANGELS

03023

GLAM 03005

PRECIOUS 03024

ECCENTRIC 03006

LUCSIOUS 03025

METRO 03007

SEDUCTIVE 03026

CHEEKY 03008

LOVELY 03027

FOXY 03009

PASSION 03028

FAB 03010

KARMA 03029

FLASHING 03011

HALO 03030

DASHING 03012

DAZZLED 03031

TRENDY 03013

BLING BLING 03032

TRIST 03014

GLISTENING 03033

POSH 03015

TWINKLES 03034

SWANKY 03016

PRINCESS 03035

UPTOWN 03017

HOTNESS 03036

ALL THE RAGE 03018

PURITY 03037

VOGUE 03019

SWAG 03038

www.ArtisticNailDesign.com Beverly Hills CA, 90210 USA Tel: 714. 635. 5110 www.nailsmag.com/fifi/14296

PROFESSIONAL FORMULAS

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PROFESSIONAL RESULTS

2/28/11 7:52:17 AM 12/21/10 11:51:23 AM

{

} coverage SHOW

nails file

ISSE LONG BEACH

Competition Winners: Handpainted Nail Art These winners showcased the beauty of the theme “Paris by Night.”

Novice 1st: Chanel Cha

Veteran 1st: Ryoko Garcia

Novice 2nd: Yuriko Fujita

Veteran 2nd: Yuka Nishizawa

Novice 3rd: Ai Taki

Veteran 3rd: Yuco Nishibuchi

Competition Winners: 3-D Nail Art These winners brought the theme of “vampires” to life.

Novice 1st: Ashley Craig

Novice 2nd: Momo Hattori

Veteran 1st: Ami McClure

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Veteran 2nd: Kirsty Meakin

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Novice 3rd: Adriana Riveros

Veteran 3rd: Yoko Kino

APRIL 2011

2/25/11 5:04:27 PM

NA0411entityfp.indd 1

www.

.com Check out our brand new website and our fabulous new designs

Professional Nail Wraps for high fashion fingers and toes www.nailsmag.com/fifi/14274 Made in the USA Phone +353 1 866 5871 - Email: info@trendynailwraps.com

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3/1/11 9:19:33 AM 2/24/11 10:37:21 AM

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies by April 30.

Pay Tribute to the World’s Great Artists

Barefoot by LCN Specifically Targets the Toes One can win a Barefoot by LCN Kit. The flexibility of the cured resin allows for a finished gel product that moves with the foot and easily endures daily wear and tear. Because Barefoot contains an anti-mycotic ingredient, you are actually helping to restore and regrow a damaged or infected nail, according to the company. The kit includes Connex Plus, Barefoot by LCN, Wilde-Pediseal, FM Pearl White, brushes, and LCN Barefoot light unit.

First Step Sensuous Pedicure Soak Cleanses and Softens Be one of 24 readers to receive peach-scented First Step Sensuous Pedicure Soak with Lovage from Sensuous Solutions. The soak works as a natural antiseptic to prevent fungal infection while serving to deodorize and cleanse the feet. It softens cuticles, corns, and calluses, and helps to reduce pedicure scrubbing time by gently removing dead skin while soothing and conditioning the feet. Fragrances are Peppermint, Magnolia, Tide Pool, Lemon-Lime, Peach, Coconut, Mandarin Pomegranate, Orange Zest, Pear Cinnamon, and unscented.

Congratulations to February’s Winners One reader received an assortment of nail art products from Artistic Nail Design and one reader received the Duo Design UV Nail Lamp from The Daylight Company.

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Have you got a master’s touch with a brush?

You can prove it by entering NAILS’ fifthannual Mini-Masterpiece Contest. Your task is to reproduce a well-known work of art on a single nail tip. The rules are simple: You’re free to select any famous painting and you may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by May 12.

Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address.

For inspiration, check out last year’s winners at www.nailsmag. com/2010masterpiece.

SheeKee Sponsors “5 5 for 5” Design Contestt SheeKee, the makers of adhesive nail artt applications, is looking for innovativee designs to be featured in a signature line. The company has announced a worldwide contest to highlight nail technicians and their creative nail art adhesive designs.

The five winners of the “5 for 5” SheeKee Design Collection Contest will create an exclusive SheeKee design. That design will be created in the French tip and full coverage layouts. Each winner will receive five free SheeKee sheets of their choice. On May 15, the five winners will be announced on the SheeKee website, and the five new designs will be featured in their own signature design collection to be unveiled at the IBS Las Vegas Show on June 18.

The contest runs April 1 through May 1. Applicants can submit up to five designs. To access the entry form, participants must e-mail SheeKee at sheekeecontest@sheekee.com. For more information, visit www.sheekee.com.

APRIL 2011

2/25/11 10:46:27 AM

NA0411trendycheckout.in

©2010 Entity Beauty Inc.

Brush.

Entity One Color Couture.

Forget everything

Wear.

you know about manicures and take your art to the next level.

We’ve combined the long-lasting,

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entitybeauty.com

Model is wearing Tres Chic Pink.

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www.nailsmag.com/fifi/14131

3/1/11 9:18:03 AM 2/24/11 9:07:00 AM

Sugar & Spice is housed in a colonial-style building, and the “nail boutique room” inside offers clients privacy and an escape from the outside world.

{on the road} Sugar & Spice, San Diego After three successful years owning and operating a waxing studio in Banker’s Hill, Deven Taylor and Amber Lively relocated their business to nearby tourist mecca Old Town San Diego, introducing the neighborhood’s only nail, waxing, and skin care studio. BY CARLA BENAVIDEZ

RETREAT FROM THE EVERY DAY The studio offers a full-service spa menu: nails, skin care, waxing, tanning, and (by appointment only) massage. However, when it came to deciding on a name for the new studio, Deven and Amber eschewed any reference to “beauty spa,” instead opting for a name that suggests a fun, feminine beauty retreat. Both licensed estheticians, Amber and Deven provide the waxing and skin care services at the studio and have two nail technicians on staff as well.

EVERYTHING NICE As its name suggests, Sugar & Spice is pure confectionery, right down to the candy bar prominently displayed at the service counter. The studio offers a girly yet relaxed vibe, in part achieved by the interior space: walls bathed in pink and brown, delicate tree murals in the service rooms, and pretty but rustic touches like the chandelier that hangs from a ceiling draped in tulle. From the reconditioned antique chairs in the waiting area to the studio’s colonial storefront, you can’t help but appreciate the nod to the neighborhood’s early California heritage.

NATURAL NAILS The studio offers natural nail services, and the Shellac manicure has become the cornerstone of its nail service menu. Nail tech Nissa Naviello attended CND training courses and then took her time perfecting the service in order to master it for her clients. As a result, I received a flawless gel polish manicure, just in time for my holiday weekend, which remained chip free for a full three weeks. Clients have a considerable amount of comfort and privacy since the service room only accommodates one client at a time and yet has its own lounge seating for additional guests.

FUN FACTS > With a total of 14 years of combined experience in waxing and skin-care services, Amber and Deven eventually felt they needed a more effective product to offer their clients for postwax skin care. Taking matters into their own hands, they developed their own product, Pureste, which soothes skin and prevents ingrown hairs. > The Pregnancy Brazilian is the studio’s unique waxing treatment, designed to ease the sensitivity that occurs during pregnancy. Clients are given an application of numbing cream and two extra-gentle types of wax are used. > The studio recently hosted a Day of Beauty for local parents of children with autism — an event officially commended by the Autism Society of San Diego. Their next beauty event will be geared toward the needs of local military wives, a prominent population in the San Diego area.

MENU HIGHLIGHTS Shellac Manicure: $35 Shellac Pedicure: $45 Pregnancy Brazilian: $48 Airbrush Tanning: $35 75 minute Signature Facial: $100

PRODUCT HIGHLIGHTS Polish: CND Shellac Nail System and OPI Nail Lacquer Skin Care: Epicuren skin care treatments and lotions, Pureste after-waxing skin care treatment sugarandspicesd.com

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.com 2/25/11 6:18:53 PM

www.nailsmag.com/fifi/14104

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2/25/11 6:25:19 PM

LIQUID & POWDER TECHNOLOGY

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Absolute Acrylic Powder is available in: MAKEOVER PINK

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Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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TECHNIQUE} The Fellowship of the Nail

There are times when a nail tech is called to perform a special nail design. These designs may not be worn often by clients, as they are bold and adventurous, but it is a matter of testing the nail tech’s skill and her desire to break down her own technical boundaries to create a scepter of nail craftsmanship for all to see.

JoAnne Millar of En Vogue is such a tech. Here, she reveals how she creates this rhinestone-tipped curl on a gel nail.

1. The nails are prepped first, then extended with En Vogue Modeling Resin to build a thin extension from the free edge and out onto a form. After curing, the nails are filed into stiletto shapes.

2. The nails are then decorated with a dotting tool and colored gels of white, pearl, and blue, which are then cured and capped with clear modeling resin.

3. But the grand quest is done away from the client’s fingers. Millar creates the elaborate curl with blue gel on wax paper or a form. She adds a rhinestone, and the curl is cured for two minutes and peeled off.

4. The curl is then dipped into blue colored gel to act as the glue that fastens it to the end of the stiletto. A bit of glitter gel is used to conceal the mend, and the curl is cautiously cured for two minutes.

May your nail adventures be safe and bountiful. >>>

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Jessica Introduces Its Pro-LED 30 For Soak-Off Gels Jessica is shedding some light with its new Pro-LED 30.

The new light complements Jessica’s GELeration line of color soak-off gels that brush on like polish. The sleek, portable, energy-saving LED light has been specially designed for nail care professionals to safely cure gel nail products in just seconds.

Exclusively manufactured for the Jessica GELeration soak-off gel range, this energy-efficient light source lasts for approximately 45,000 working hours and instantly cures nails within 10 to 30 seconds.

Easy to operate, the Pro-LED 30 has an auto sensor that activates when hands are positioned correctly on the device. In addition, it includes an eye shield to prevent direction exposure to LED light.

“This time- and energy-saving lamp makes applying a Jessica GELeration manicure safer, faster, and more efficient,” says nail expert and Jessica Cosmetics International owner Jessica Vartoughian. “The UVA output does not fade over time, as seen with regular UV light bulbs, which causes less risk of under-curing and overexposure to LED light to the hands and nails.”

Take a tip from…

CND’s Anne Clarizio Shellac layering has become a popular technique for nail techs.

Putting a layer of different colors atop one another adds depth and subtlety to the final color of the nail and allows you to expand your creativity while giving clients a whole new look.

A quick technique that popped up during ISSE 2011 in Long Beach was Anne Clarizio’s method of doing a quick color check on what the Clarizio final outcome would be for a Shellac layering.

Clarizio simply paints a bit of the top color on the side of the bottle of the bottom layer. Here she shows how Decadence will look on top of Rock Royalty.

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2/25/11 5:02:31 PM

2/23/11 2:18:23 PM

CEO Michael Megna (far right) and marketing director, Elizabeth Avelar (front row, far left) stand with the newest certified members of Backscratchers’ “Salon Success Club.”

Backscratchers Backs Education Backscratchers Salon Systems, Elk Grove, Calif., has a new salon education program, the Salon Success Club, which has strengthened the company’s connection with its customers. Michael Megna, CEO and founder of Backscratchers says, “The new program is just one of the many new initiatives we’re launching in 2011 to give nail professionals the emotional support, technical as well as business know-how, and encouragement to help them succeed in business.”

“Backscratchers has been a leader of inventions and education in the nail industry over the past 27 years, so sharing the hard-to-find business wisdom is natural,” says Megna.

A select few were interviewed for Backscratchers’ new web-TV talk show, “Scratching the Surface,” which will air on the company’s website, www.backscratchers.com.

Minx Adds Layers

+ =

Minx co-founders Dawn Lynch-Goodwin and Janice Jordan have introduced yet another exciting innovation for nail techs by offering a metallic base coat in combination with translucent Minx templates.

Exclusively brewed by Minx, the MinxLusion base coat presents a bursting prism of color and will be sold in packages of five full templates for $25. When layered with a translucent Minx design, the combination creates a unique presentation and enables the nail technician to employ both artistry and imagination. (The base coat cannot be applied alone as it lacks the long-lasting finish.)

“We have found that fashion designers and style editors love the flexibility and ability to create various looks using just one visual theme,” explains Lynch-Goodwin. “We are always striving to heighten the profile of our Minx stylists, and bringing the layering technique to nail technicians will give them yet another way to differentiate themselves with their skill.”

Minx will also release 20 new translucent layering patterns and designs that can be applied either alone or as a top coating. With the purchase of the Minx Layering Starter Kit, nail technicians will receive access to online training videos.

“This initial launch is just the beginning,” reveals Jordan. “We will soon be launching a number of additional base coat and top coat options, allowing Minx stylists to turn hundreds of designs into thousands of different looks.” www.nailsmag.com/fifi/14249 APRIL 2011

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TECHNIQUE} demos

Young Nails Imagination Art Powders come in 11 different collections of colored acrylic powders to make nail art fun, easy, and quick to

Young Nails’ Star Gazer

complete. The powders are packed with pigment to stand out on the nails and can be mixed to create endless colors and shades. From neons to pastels, and glitters and metallic powders too, Imagination Powders will take your acrylic creativity to the next level and beyond.

1. Prep the natural nail. Push back cuticles, remove shine with a medium file or arbor band, and swipe away oils and dust with Swipe. Apply two coats of Protein Bond.

2. Use Pink Cover Powder and reverse application to build body with a sharp smile line.

3. Apply the artistic nail form. Apply a mixture of Neon Pink, Rainbow Black, Star Sand, and Metallic Pearl to the free edge. Make sure the product is tucked up to the smile wall.

Cap with Speed Clear to reinforce the free edge.

4. Once the product is dry, file the perimeter into shape.

5. Use the YN-99 and the I-Formation road map to file the enhancement into the proper square shape.

6. Apply Finish Gel to the surface of the enhancement and cure for two minutes.

7. Condition the nail with Rose Cuticle Oil.

For more information, go to www.nailsmag.com/fifi/14311

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NAILS BY YOUNG NAILS MENTOR TRACI DUNGAN

2/25/11 11:01:13 AM NA0411biosculptfp.indd

www.nailsmag.com/fifi/14187

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2/25/11 11:01:23 AM 2/23/11 12:16:18 PM

TECHNIQUE} demos 2

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All Season Professional’s Rock Star French The All Season Professional (ASP) Glitz & Glamour Kit will add sparkle and shimmer to your acrylic nails. With four sparkling colors to choose from, you’ll be adding glamour to your clients’ nails quickly and easily.

1. Prep the nails according to the pre-application directions, and attach a form.

2. Apply a ball of Pink Rose over the nail and form.

3. Using the Pink Glitz and Glamour Acrylic, apply pink glitter acrylic to the free edge to sculpt a smile line.

4. Apply Clear ASP Aspire Powder and Liquid Acrylic to the rest of the nail and a little over the glitter to encapsulate it.

5. Finish file and add a coat of your favorite glossy topcoat.

For more information, go to www.nailsmag.com/fifi/14312

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2/25/11 11:01:29 AM

As sleek and beautiful as their namesake... ®

Enjoy T 4 Specials with purchase of one Panther™ pedispa* Promotion valid from:

3/1/2011 to 4/30/2011 Other restrictions apply.*

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Upholstery colors: Monotone HT-135-PS

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w w w. t 4 s p a . c o m 1 . 8 5 5 . 4 5 6 . 2 2 2 0 Distributed by T 4 Spa Concepts & Designs, LLC. 5150 Florida Blvd., Baton Rouge, LA 70806. © 2011. All rights reserved. T 4 and Logo are trademarks of T 4 Spa Concepts & Designs, LLC. HT, Human Touch and Logo are trademarks of Human Touch, LLC. All other brand and/or product names and logos appearing in this ad are trademarks or registered trademarks of their respective owner(s). All rights reserved. Shipping is only included for customers in the contiguous United States. Customers in Alaska, Hawaii, and in Puerto Rico and other U.S. territories other than District of Columbia; and international customers are responsible for all shipping charges, duties, and/or fees. * Promotion valid from 3/1/2011 to 4/30/2011. Free 100pcs SaniSmart® Liner and $300 Instant rebate will only be available with a purchase of Panther™ pedispa for this T 4 promotion. No substitution allowed. Not valid with any other offer or previous purchase. Valid while supplies last during promotion period.

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TECHNIQUE} signature services Signature Manicure Tocaloma Spa & Salon at Pointe Hilton Tapatio Cliffs Resort, Phoenix

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Tocaloma Spa & Salon uses: CND Cool Blue; Body Eclipse Spa Hydrating Gelled Sugar Scrub in green tea lemongrass or citrus nectar and Replenishing Body Lotion or Sumptuous Body Butter in green tea lemongrass or citrus nectar; SPA Revolutions Perfectsense Paraffin & Aromatherapy; CND Shellac system or base coat, OPI nail lacquer, and top coat.

1. Have the client wash her hands. Apply CND Cool Blue refreshing hand sanitizer.

2. Offer the client a choice of beverage and a warmed, herbal neck pillow.

3. Prep nails.

4. (Optional) Apply CND Shellac to the nails. (Visit www. nailsmag.com/shellacyournails for a step-by-step.)

SPA Revolutions Perfectsense Paraffin & Aromatherapy for hands according to product directions.

6. Exfoliate hands and lower arms with Body Eclipse Spa Hydrating Gelled Sugar Scrub. Cleanse and remove the scrub with moist, warm towels.

7. Remove the gloves from the paraffin heater and guide the client’s hands inside. Briefly massage to ensure the paraffin completely covers the client’s hands. Place herbal mitts over the paraffin gloves. Allow the guest’s hands to rest at least five minutes, then remove the paraffin.

8. Massage hands and lower arms with Body Eclipse Spa Replenishing Body Lotion or Sumptuous Body Butter.

9. (Optional — if you didn’t apply Shellac) Cleanse nail plates and apply base coat, OPI nail lacquer, and top coat.

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5. Prepare

Alternate Names:

Spa Manicure Green Tea Lemongrass Mani Replenishing Hand Treatment

price: $50 (+$20 for Shellac) 64 |

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Organic Sugar Scrub Pedicure The Woodhouse Day Spa (more than 20 U.S. locations)

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The Woodhouse Day Spa uses: SpaRitual Woodhouse Escape Blend, Organic Bath Salts, Let It Go Callus Remover, Open Minded Organic Sugar Scrub, Well Connected Massage Cream, and Visionary Cleanser Sanitizer; acetone, base coat, polish, and top coat.

1. Place a drop of SpaRitual Woodhouse Escape Blend (the spa’s custom signature blend) onto your hands, then hold your hands in front of the client and ask her to take three deep breaths. Then, rub the essence from your hands onto the client’s neck pillow and wrap the pillow around the client’s neck.

2. Soak the client’s feet in warm water with two tablespoons of SpaRitual Organic Bath Salts.

3. Remove existing polish from the client’s toenails. Trim and file nails.

4. Apply four drops of SpaRitual Let It Go Callus Remover to the bottoms of the client’s feet, then place her feet back into the water, letting the product penetrate while continuing nail prep.

5. Apply cuticle remover, push back cuticles, nip, and buff nails.

6. Use a foot file to lessen calluses.

7. Exfoliate the client’s lower legs and feet with one teaspoon SpaRitual Open Minded Organic Sugar Scrub. Rinse.

8. Massage the client’s lower legs and feet for two minutes with one pump of SpaRitual Well Connected Massage Cream.

9. Massage the client’s lower legs and feet with two large warm stones for five minutes.

10. Put pedicure slippers on both feet, and insert toe separators.

Apply acetone to nails to remove excess oils.

11. Spray both feet with SpaRitual Visionary Cleanser Sanitizer, then remove with a nail wipe.

12. Apply base coat, two coats of polish, and top coat. Pre-book client for her next appointment, then escort her to the quiet room for relaxation time.

price: $55

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Alternate Names:

SpaRitual Pedicure Organic Foot Treatment Signature Spa Pedicure Want to see your signature service here?

E-mail details to sree.roy@bobit.com.

APRIL 2011

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TECHNIQUE} behind the scenes Two Talented Techs Viv Simmonds (left) is an internationally recognized nail artist from

With a bird theme, Simmonds created the nails on the left and Wong created the nails on the right. Both used a combination of acrylics and gels.

Catherine Wong and Viv Simmonds often do extreme design work on one model — working side by side, each on one hand, to create a cohesive look.

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Melbourne, Victoria, Australia.

She’s been doing nails for more than 20 years, along with educating and winning competitions (including the title of Australian Champion five years in a row).

Catherine Wong is a sought-after nail artist, competitor, judge, and educator from Singapore, who runs Ecsalonce, a prestigious training center and product distribution company for nail techs.

The two talented techs came together when mutual friend and mentor Alisha Rimando introduced them. “Viv and I hit it off the moment we met and there are a lot similarities in our personalities, business ethics, and artistry,” says Wong. “We both love to teach and are peopleoriented. We definitely complement each other when we represent our design style, as she is quite meticulous and a perfectionist, while I’m more spontaneous and impulsive.”

The two teach classes around the world individually and as VivCat Design. Their signature is each doing one hand of the same model. They come up with a theme and both interpret that theme in their own way. But of course, they communicate with each other as they create. For this month’s cover, we asked them to come up with something with a bird theme. The amazing designs they created blew us away.

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2/25/11 11:23:51 AM

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Here’s how you can do these nails: Catherine’s (right): (Note: Catherine used The One Gel Art and The One New Acrylic Collections from Odyssey Nail Systems.)

1. Extend the nail forms and apply Duvet Pink from the center of the nail bed to the free edge.

2. Add a combination of white, blue, brown, and green to create a marbled and colored background. Cap with clear and finish file.

3. On an Arabella Fantasy Form, create an overlapping feather with acrylic white and double-dip with color.

4. Attach it with clear powder to the finished base.

5. Create all 3-D details of birds, flowers, branches, etc. Enhance and highlight the design with color gel paint.

6. Apply gel top coat and cuticle oil.

Viv’s (below): (Note: Viv used The One Colored Acrylic Powders and Gels and Arabella Fantasy Forms.)

1. Extend the free edge using ONS The One Colored Acrylic Powders.

2. Create the 3-D vines directly on the nail, with the exception of the raised vines.

3. Using an Arabella Fantasy Form, create the fairy, raised vines, and some of the flowers and leaves.

4. Attach them to the nail. Do the same for the raised vines, then build them up with colored acrylic.

5. Highlight the fairy, leaves, and flowers using ONS The One gels.

Carefully attach the hummingbird with a fairly dry bead of clear acrylic.

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Simmonds made some of the elements, like the hummingbird and tree fairy, before arriving at the NAILS studio.

APRIL 2011

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SOFTSHADES BY OPI

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STYLE}

Musical Nails From left to right: Jaeme Estera, Nita Pettus, and Nikko Gray organized this photo shoot so they could show how nail art can really collaborate with make-up and fashion.

PHOTOGRAPHY BY ACE CAGUIOA. MAKE UP BY CHRISTINA RODRIGUEZ. JEWELRY BY KLEUR.

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If Madonna was right that music makes the people come together, then music plus nail art plus jewelry in an accessible, fashionable venue will likely overcome the masses with pure joy. A Los Angelesbased collective known as Kleur (“kuh-ler”: the Afrikaans and Dutch translation of “color”) is bringing nail art to the masses via custom nail art events in retail stores (like Urban Outfitters), art galleries, and other venues throughout Southern California and beyond. The collective consists of three women who are also jewelry designers, plus they each have a career in the music industry. Jaeme Estera is a DJ, Nikko Gray is a singer/songwriter, and Nita Pettus works in record shop Poobah Records and is a visual artist. Sometimes one of them will perform during an event, while the other two create nail art. “Most of our inspiration comes from our music and our environment. Most of our market comes from the fashion industry, considering they want the most modern handpainted designs. They love it,” says Estera, a graduate of Advance Beauty College in Garden Grove, Calif. Find out more at www.kleur.me. >>>

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STYLE} Put a Ring on It Some nail techs find success in retailing hand-made jewelry made from nail products like acrylic. Kimberly Harr, a nail tech at La Nail Beautician in Everett, Pa., shows you how to make an acrylic ring: RING FACE

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1. Place three nail forms on a hard flat surface. Harr uses a square bowl that she turns upside down so it’s close to eye level.

2. Create the desired ring face shape by cutting other nail forms into strips, then shaping them. Place the shape on the surface with the original forms.

3. Fill the shape with acrylic. Be careful not to let the acrylic get too runny. Some will run under the strip, but once the initial layer is down, the acrylic won’t seep out. While the ring is drying, start on the band (instructions below).

4. Remove the strip from around the ring face. Use a file to smooth all surfaces.

5. Paint and/or embellish the face as desired. Let dry.

6. Turn the face over and place a large bead of acrylic on the back. Place the band in the bead, then push with your brush to help the acrylic come up the sides of the band.

7. Once the band is securely attached, embellish the inside and outside of the band as desired. Apply UV gel top coat over the band and the face.

RING BAND

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Note: To size, wrap a form around the client’s knuckle, then use another form to keep it in place. If making a square band, use the circumference of the round form as a guide, then place each of the square’s four sides against the form, and file away as needed. (For a square band, make each side longer than needed so you have space to adjust.)

Square (shown): Place acrylic on a form, being careful to keep the thickness the same for all four sides. Use the same color of acrylic to hold the four sides together.

Round: Shape the nail forms into a circle and evenly apply acrylic all the way around the form.

Let dry, then push on the form so the band pops off. Use a file to smooth all surfaces.

Harr’s rings start at $10 (for just the band), and she’d charge $25 for this animal-print ring. This ring takes about three hours, and she generally takes the client’s order ahead of time so the ring is ready for pick-up at the client’s next appointment. >>>

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UV Gel Polish

www.ezow.com

www.nailsmag.com/fifi/14110

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TREND watch: lace A delicate woven fabric containing patterns of holes, usually built up from a single thread.

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too?

The One That Works Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in!

Jackie Campbell, Hairacy’s Saint John, Saint John, New Brunswick, Canada

Sarah Reichman, Head Over Heels Salon, Fresno, Calif.

Layniefingers, layniefingers. blogspot.com, Baton Rouge, La.

That Healthy Glow Encourage your clients to practice safe sun by slathering on the sunblock and using nail polish to give their skin a more tan appearance. Here are some tips from polish maker Np2 for choosing the right polish color to make your client’s skin glow. (All colors named are from Np2’s polish line.):

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Fair Skin Tones Should Wear: A red like Electric Charge (shown) or a bright pink like Positive Integer. Both choices look elegant with fair skin.

Medium Skin Tones Should Wear: Very bright, vibrant colors like Solar (shown), Electric, or Square Root. These shades of nail polish will make a medium skin tone appear more tan than it really is.

Tan Skin Tones Should Wear: Light shades of pink like Positive Charge (shown) work well to bring out the skin tone’s color. People with tan skin tones also look great with light brown, like Hypothesis and chocolate brown shades of nail polish like Celsius.

Dark Skin Tones Should Wear: Maroons and dark reds like Elemental (shown), Infinitely, or Multiplied.

Use the Virtual Manicure (www.np2beauty.com/virtual_manicure.shtml) to test other colors on various skin tones.

CLEAN AIR MADE SIMPLE

www.nailsmag.com/fifi/14212

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13 Reasons to Celebrate LaVaque Slanted Swarovski Tweezers are a perfect addition to your salon’s retail boutique, as there are 13 embellishment choices available — one representing each month’s birthstone (December gets two). The ultra-thin tips are perfectly aligned for precision, plus the tweezers feature specially engineered tension for increased control.

They come with a lifetime guarantee — so your client will be continually reminded of your salon as she gets the perfect pluck with her stylish tool.

For more information, go to www.nailsmag.com/ fifi/13421.

Racy Details

The best salon design inspiration frequently comes from personal experience, and such is the case at Edge of Beauty in Price, Utah, where owner Les Howard incorporated clever decor touches adapted from the racing industry.

“Many of us in our families race in one field or another. My hubby and I were even married on the local motocross track nearly 33 years ago,” Howard says. “My salon is decked out in Southwest hues with diamond plate baseboards and cabinet side panels that represent the racing aspect of my relationship with my hubby and our family. I even made an art piece out of old wrenches and sprockets from bikes we used to race and a diamond plate bracket to hold it all. We get many compliments on our decor.”

Shown here are a mobile piece Howard made out of motorcycle sprockets and her station mirror (which features diamond plate trim).

D2 + Hand & Nail Harmony Hand & Nail Harmony recently added to the excitement of luxury brand Dsquared2’s Spring/Summer 2011 runway show by giving the models Gelish soak-off gel polish manicures and pedicures. The Gelish line has 72 colors, including a new spring line for 2011, so there was a large range of colors to choose from. The line includes pastel lights to dark vibrant frosts, and an expanded French pallet. While the models debuted a variety of fashion looks, Gelish rounded out the overall feel with beautiful finger and toenails. The nails were done by Antonio & Paola Sacripante Team for Hand & Nail Harmony.

Photography by Max Salani

www.nailsmag.com/fifi/14287 APRIL 2011

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STYLE} nail art studio Hippie Chic 1. Apply four wet acrylic beads in any four neon colors, like neon yellow, pink, orange, and green, to the free edge.

2. Before the beads start to dry, use the tip of your brush to swirl the acrylic.

(Don’t swirl too much or it gets mushy looking.) Add sheer pink acrylic over the rest of the nail.

3. Use a detail brush and white paint to add a peace sign in the corner of the free edge. Apply gel topcoat. Cure.

Jade Sewell, Just Nails, Great Falls, Mont.

Bird in the Hand 1. Use a make-up sponge to create a blue-green polish fade. Add green glitter polish.

2. Use a detail brush and black acrylic paint to draw a parrot outline.

3. Color in the parrot using red, yellow, green, white, and black acrylic paint.

Raquel Pimentel, Hesperia, Calif.

Hay Stack 1. Polish the nail copper.

2. Use white, yellow, brown, and gold polish to create wisps in the shape of a stack.

3. Use gold glitter to randomly place tops on select hay stalks. Add a green tie. Apply top coat.

Kimberly Harr, La Nail Beautician, Everett, Pa.

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PHOTOGRAPHY BY KIMBERLY PHAM

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Happy Dolphin

Dawn Reagan, Glen Dow Academy, Coeur d’Alene, Idaho

1. Apply a white nail tip to the nail using the proper procedure. Tap turquoise paint diagonally on the free edge.

2. Tap light green paint sparsely over the blue.

3. Use light gray paint to draw the dolphin’s head.

4. Add a black dot for the eye, and a pink line for the tongue.

5. Outline the dolphin’s smile in black.

Highlight the head with light gray. Shade above the nose with dark gray. Use a thin wiggling motion with white paint to create the waves. Apply top coat.

Stars & Stripes 1. Polish the nail pearl white. Create a diagonal glitter blue polish rectangle on the free edge, then add parallel glitter red and silver stripes.

2. Use a striper brush and blue polish to add three stars.

3. Use a striper brush and red polish to add two stars. Use a striper brush and white polish to add one star.

Apply top coat.

Ana Vega, Nail Town, Lockport, N.Y.

Between the Lines 1. Polish the nail orange. Use a striper brush and black polish to draw a horizontal line. Add a vertical black line that intersects the horizontal one.

2. Repeat step 1, but use white polish and make sure the lines overlap as shown.

3. Repeat step 1, but use silver glitter polish. Apply top coat.

Cassandra “Cassi” Samora, Tips & Toes, Great Falls, Mont.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

For more nail art step-by-steps,visit e, www.nailsmag.com/style, then click on Nail Art.

APRIL 2011

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STYLE}

THE

gels OF SPRING If you’re itching to ditch this heavy winter, ring in the spring with these fun new color gels from your favorite manufacturers.

There’s no time like the present to make nails more pleasant.

Akzéntz has a new Pink Inspiration collection for the spring.

The gel colors come in a kit including a Base N’ Gloss and Options Clear gel, as well as two brushes and a carrying case. The pink colors are Eternity, Beginning, Impression, and Invitation.

(888) 745-4030 x14461 www.nailsmag.com/fifi/14461

CND has 12 new Shellac shades coming out this spring.

The new range features perennial classics and fashionable favorites to give salon-goers a wide variety. The new shades range from effervescent light shades like Mother of Pearl and Beau to the more bold and dark shades like Masquerade and Black Pool.

(888) 745-4030 x14464 www.nailsmag.com/fifi/14464

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Bio Sculpture Gels has added a new spring line to its already-stocked 170+ total color selection. The gels provide long-lasting “no-chip” nail color that can be removed in 10 minutes without any damage to the natural nail. The new colors are Orange Flambé, Jinkie Pink, Daffodil, Turquoise Ocean, Honey Beige, and Crystal Burst.

(888) 745-4030 x14462 www.nailsmag.com/fifi/14462

Entity’s One Color Couture Line has new color gels for spring. The brush-on gel polishes give excellent coverage and soak off easily for quick and frequent color changes.

The new colors include Modelesque, Rock It, Walk the Runway, Faux Fur, Steal the Show, and Vintage Couture.

(888) 745-4030 x14463 >>> www.nailsmag.com/fifi/14463

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Color Combinations Perfect smile lines.

No-chip French design.

Endless color possibilities.

Application More Colors Available in Thin & Thick Bands

THIN BAND

THICK BAND

Apply French Wrap Plus

Clip to remove housing applicator

Apply Dashing Diva Base Seal & let dry

Apply polish sideways up to French color

Finish with Dashing Diva Top Seal

Š2011 Dashing Diva Professional. 866.665.3482 See more color combinations at www.dashingdivapro.com www.nailsmag.com/fifi/14231

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Epsilon’s I Heart Pink collection has five shades to choose from, with each having its own special memories attached. Great for nail art, the collection includes the colors Love in Spain, Make a Choice, Rosy Lips, Vanilla, and Think Pink.

(888) 745-4030 x14468 www.nailsmag.com/fifi/14468

EZ Flow’s Gelez has new pastels and cream colors. The gels offer smooth application and a high-gloss shine and can be applied over tips, acrylics, gels, and natural nails for brilliant, long-wearing color.

Colors shown are Iced Latte, Twinkle, and Sugar Bean.

(888) 745-4030 x14465 www.nailsmag.com/fifi/14465

Hand & Nail Harmony’s new spring collection features a nice range of glittery effervescent shades with some emboldened reds and pinks. The gels apply easily like polish and soak off quickly as well, so clients can change colors on every visit.

(888) 745-4030 x14466 www.nailsmag.com/fifi/14466

IBD’s Gelac has a bold spring collection this year. The 12 new shades range from a light mint green to an eye-popping purple and a slammin’ hot pink. Colors shown include Fire Engine, Hot Pink, Looking Glass, Mint Julep, Mystic Bronze, and Perfect Poppy.

(888) 745-4030 x14467 www.nailsmag.com/fifi/14467 www.nailsmag.com/fifi/14240

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PATENT PENDING

LeChat’s new collection for its Perfect Match brush-on gels is High Energy Neons.

The colors are packed with pigment and jump off the nail. A total of 12 new shades are in this collection, with names including Promiscuous, Shocking Pink, Happy Hour, DJ Mix, Anonymity, and more.

(888) 745-4030 x14469 www.nailsmag.com/fifi/14469

Light Elegance has color-saturated pastels for its new spring colors this year. The gels are formulated to retain pure color clarity on the nail, while being flexible and durable for long-lasting wear. The new colors are Sexy Red Stilettos, Tiffany Box Blue, Designer Purses, and No Tan Lines.

(888) 745-4030 x14470 www.nailsmag.com/fifi/14470

Nailite has six new colors for its Gelify gels.

The colors are 14K, Cast Iron, Emerald, Passion Punch, Pewter, and Rose Gold. Gelify removes easily in acetone in only five minutes, says the company, and can be used over acrylics, gels, or natural nails.

(888) 745-4030 x14471 www.nailsmag.com/fifi/14471

Nouveau Nail’s Soak-Off Gel Polish Spring Colors provide what every client wants: gorgeous nail polish colors with the long-lasting durability of gel. It applies like polish, lasts for weeks, and soaks off in minutes.

The new colors are Grape Fizz, I Feel Pretty, and Rosey Cheeks.

(888) 745-4030 x14472 www.nailsmag.com/fifi/14472

>>>

www.nailsmag.com/fifi/xxxxx www.nailsmag.com/fifi/14243

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The NSI Polish Pro light-cured nail polish line continues to grow with the new Royal Wedding Collection. These bold and bright colors will look perfect on fingers and toes and are on-trend with spring fashions. Colors include Heirs to the Throne (on the bottle) and (left to right): Ceylon Sapphire, Meet Me at the Abbey, Champagne Toast, Blue Blood, and Your Palace or Mine?

(888) 745-4030 x14473 www.nailsmag.com/fifi/14473

OPI has added eight new colors to its Axxium Soak-Off Gel Lacquer line for spring. The shades add to the 34 that are currently available, which feature OPI’s best-selling polish shades in a UV-cured, soak-off gel formula. The shades can last up to two weeks without chipping or peeling.

The new colors are Suzi Loves Cowboys, San Tan-tonio, Y’all Come Back Ya Hear?, OPI Red, Italian Love Affair, Over the Taupe, Malaga Wine, and Chick Flick Berry.

(888) 745-4030 x14474 www.nailsmag.com/fifi/14474

StarNail’s Eco Soak-Off gels have seven new colors for spring. The gels are made to go on easily and evenly, and soak-off quickly in acetone without damaging the natural nail. The colors range from the soft delicateness of Desire Pink to the bright shades of Carrot and Red Cherry.

(888) 745-4030 x14475 www.nailsmag.com/fifi/14475

www.nailsmag.com/fifi/14249

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If you haven’t already, spring is the perfect time to try Young Nails’ new maniQ colors.

These shades are sure to chase away the winter blues: Pink 101, a mid-tone metallic pink; Pink 102, a very sheer, pearlized pink; Pink 104, a hot, pearlized pink; Green 101, a light aqua green gloss; and Coral 101, a brighter-than-bright coral.

(888) 745-4030 x14476 www.nailsmag.com/fifi/14476

APRIL 2011

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STYLE} boutique eco-friendly water bottles

With so many clients turning to eco-friendly nail services and products, why not try offering some ecochic water bottles for earth-conscious clients on the go. These bottles are not only cost-effective and 100% recyclable, but they’re also available in a wide range of vibrant colors and beautiful patterns.

1. EarthLust’s stainless steel bottles feature a wide assortment of beautiful colors and designs, some created specially by owner Allison Tryk. Each bottle includes a carabineer for on-the-go travel and a BPAfree plastic cap. www.nailsmag.com/fifi/14431 2. EcoUsable offers three types of bottles, each with a specially designed half-turn top. The original EcoUsable bottles come in three sizes, and the stainless steel Big Dipper bottles (pictured) can hold up to 25 ounces.

The ECH2o water bottles feature a special filtration system that can purify tap water. For a 15% discount, use coupon code ECO15. www.nailsmag.com/fifi/14432 3. Created by Cascade Designs, Platypus SoftBottles are incredibly flexible for easy gripping and storage. Each bottle is BPAfree, re-usable, and lightweight. SoftBottles

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fit in drink holders and pockets and can be rolled up and stored anywhere once empty. They are offered with closure caps or hyperflow caps. www.nailsmag.com/fifi/14433 4. Klean Kanteen offers four versions of its BPA-free, thick-walled stainless steel bottles — Kid Kanteen, Classic, Wide, and Wide Insulated — in a variety of sizes and cap options. Bottles are available in a wide range of vibrant colors and finishes. Stainless steel cap options are also available. www.nailsmag.com/fifi/14434 5. Action Bag’s bottles hold up to 16 ounces and include twist-off lids. Also included is a one-color one-side imprint for company logos. Action Bag also has a special selection of products for NAILS readers at www. actionbag.com/nails. www.nailsmag.com/fifi/14435

6. Eco Vessel’s bottles include vacuumsealed insulated bottles for hot and cold items, single wall bottles, filtration bottles, and two types of bottles for children, all of which are BPA-free and 100% recyclable.

The Eco Vessel insulated water bottle (pictured) is vacuum-sealed and features two layers of 304-grade stainless steel. www.nailsmag.com/fifi/14436 7. Green Bottle offers three sizes of its BPAfree bottles that are re-usable and recyclable.

The lineup includes a 12-oz. youth size, a 20oz. size that is for on-the-go or carrying inside of a purse, and a wide-mouth 25-oz. size.

The company offers wholesale opportunities and provides the option to customize bottles with company logos. www.nailsmag.com/fifi/14437

PHOTOGRAPHY BY KELLY BRACKEN

2/25/11 2:35:18 PM

www.nailsmag.com/fifi/14122

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Some of Our Nail STYLE} Meet Art Gallery Pros The improved Nail Art Gallery celebrates one year online with some amazing pictures and plenty to look at. Have you signed up yet? BY HANNAH LEE AND JENNIFER WASHINGTON It’s official: NAILS’ Nail Art Gallery has been up and running for a full year. (We officially launched last April.) Already there are more than 3,750 members and more than 20,717 photos. That’s a lot of nail art to look at.

If you’re just joining us or have no idea what we’re talking about, go check out the Nail Art Gallery (nailartgallery.nailsmag.com) and see for yourself what nail techs have been enjoying for the last year.

All you have to do is sign up to become a member (it’s free) and create a profile (that’s free too). Then you can start uploading your art (yep, also free). What makes our nail art gallery different than other galleries out there is you can become fans of other artists, comment on or “like” their work, and browse through nail art pictures by keywords. (Looking for Easter-themed nails? Type “Easter” in the search bar and voilà — a bunch of Easter nails. Or maybe you’re interested in gel art. Click on the gel tag, and it pulls up almost 3,000 gel art images. Pretty handy, right?)

You can even upload multiple photos at a time. And there’s no waiting to get the photos or your comments approved — everything goes up real time.

We have a Pro membership (currently $20 per year) that allows you to upload as many photos as you want (the free version only allows for 50 photos). Pros also get to upload salon photos and information, get featured on other pages of www.NailsMag.com, and sometimes get featured in the pages of NAILS Magazine.

In honor of Nail Art Gallery’s oneyear anniversary, we celebrate six Pro members and their work.

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The first 25 people who sign up to be a PRO using the promo code ONEYEAR will get a 50% discount off a year membership.

APRIL 2011

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Colleen Ramsey, of Salon Cosabella in McKinney, Texas, turned her love of photography into a nail art training tool for herself. Combing over each picture, looking for flaws, and taking notes on needed changes helped Ramsey continually Colleen Ramsey: improve her skills. “Shooting nail art isn’t always the easiest thing to do but I found taking many shots of the same set from different directions, heights, and lighting helps as one of the pictures will capture the true feel of the nails. Also having more than one shot will guarantee that the only shot you have of them isn’t blurry,” she says. “Remember to have fun and be excited about art. The passion and excitement you feel inside for what you’re doing transfers to the nails.”

Ramsey has been an active member of the Nail Art Gallery since it launched and has almost 200 photos in her gallery to date. “I look forward to being an active member for many more years to come,” she says.

In 2010, Ramsey was invited to a Nubar Cosmetics educator training session and decided to join the team after feeling like she had found the “perfect fit,” she says. “Aside from working with an extremely talented group of Nubar educators who share ideas and inspire and support each other, it’s working the shows and classes that keeps me amped,” she adds. “I love seeing other techs being inspired and watching the joy and excitement bubble up and burst forth as they realize ‘art’ isn’t a three-letter bad word.” Many of Ramsey’s designs are inspired by places she’s visited and nail art trends from other countries, including scrolling (like in the top left photo) from Europe. “My scroll work is now a style I get constant requests for,” she says. Ramsey also advises techs to dedicate a few minutes each day to try out something new. “If you keep doing it over and over, one day you’ll realize you’ve mastered it and you’ll have clients sporting it all over town for you.”

View more at http://nailartgallery.nailsmag.com/lilladyred.

lilladyred

.com

Amanda Schison, of Outerimages Studio & Academy in Brampton, Ontario, Canada, has been a nail artist for more than 20 years and still finds inspiration from traditional nail art techniques that she learned early in her career.

Amanda Schison: “I incorporate them in today’s wonderful colored gel and acrylic products to give them a modern twist,” Schison says.

“Everything old comes back in style eventually.” She finds the most enjoyment in creating marbleized nails, or “Nanaimo bars” as she likes to call them (after the Canadian tri-layer dessert), using a variety of UV gels and soak-off gel polishes.

“With traditional polish and water paints, you will have to work much faster,” she adds.

To get the “cheese-caking” effect on a finished nail, she applies the marbleizing effect in the second coat of solid color before curing the nail. “Apply stripes of your favorite colors on top of the uncured gel to help blend the colors nicely as you drag or swirl to create your design. It is always best to create one nail at a time and then cure to avoid bleeding or movement of your design,” Schison says. “Always try to apply your colors in an even-sized strip and drag with the same distance straight across the strips to create an evenly distributed effect. The closer or thinner you make your lines, the tighter the effect will be.”

In addition to her passion for nail art, Schison has enjoyed being a nail industry educator for the last six years. “It always makes me excited when students get that ‘wow’ moment. Seeing them progress and get excited when they are so proud of their work always makes me feel like I am giving back to the industry,” she adds. “My career is quite rewarding.”

View more at http://nailartgallery.nailsmag.com/outerimages.

Outerimages

.com

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Vivian Guzman:

Vivian Guzman, of Vivian’s Nail Art in New York, was drawn to the nail art profession at a very young age.

“When I was a child, my mom used to take me to the nail salon when she had her nails done. I used to be curious and impressed when, out of nowhere, my mom would have ‘new’ long and beautiful nails,” Guzman says.

“Eventually I started practicing with my friends until the day I decided to do it professionally.”

As an avid fan of all types of art, she began by developing her own unique style, which is now incorporated in all of her nail art designs. “You need to find inspiration from the things that give meaning to your life, be it love or nature, and then embody it in your art work,” she says. Guzman joined the Nail Art Gallery in October 2010 and considers it to be the “Nail Art Facebook of the Web.” “It gives me the opportunity to show my work and also gathers the best nail artists from around the world,” she adds. The gallery also provides her with the opportunity to meet other nail techs, socialize with them, and learn from their work, she says. Her current favorite embellishments to create are flowers, and she usually makes them using a combination of two different colors of acrylic. “Practice makes a teacher, so when you have an idea that you want to turn into a nail design, try, practice, and don’t give up until you master your technique,” she adds. “You have to love what you’re doing. In that way, it won’t only be a nail design but also a piece of art.”

Her last bit of advice to other techs: “Be creative and patient, and pay attention to details.”

View more at http://nailartgallery.nailsmag.com/vivian.

Vivian

.com

Marilyn Garcia, of Element Beauty Salon in Caguas, Puerto Rico, makes great efforts to work with her clients to create nails that make them feel both special and unique. “When I do nails, I never forget to do them within a structure Marilyn Garcia: that is favorable to the clients’ hands and personalities.

When creating the design, I always work with a thin layer of material and then integrate the theme and colors,” Garcia says. “I always construct a base of colors and then incorporate the paint colors and embellishments so that when clients return for a fill, they can change the design without actually having to change the nails each time they want a new design.” Her clients represent a variety of demographics and request anything from simple French designs to more elaborate creations that include rhinestones and embellishments. From her days working as a nail salon receptionist during college, Garcia remembers one client’s nail emergency in particular. “My boss told me to fix her nail and from that moment on, I knew that I wanted to become a nail technician,” she says.

“I’ve been doing nails for the past 20 years and through my experiences, I have learned to challenge myself and set new goals, such as learning new nail techniques and learning how to assist my clients.”

As a member of the Nail Art Gallery since July 2010, she enjoys sharing her art and learning from fellow Gallery members. “If you have never competed in a competition, never tried doing stilettos, or never hand-painted a design, then set it as your one goal this year,” Garcia says. “Take different classes or seminars and expand your knowledge and goals because it will change your outlook.”

View more at http://nailartgallery.nailsmag.com/mgnailgirl.

mgnailgirl

.com

>>>

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Tara Deck: taraleaesthetic

Tara Deck, of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, joined the Nail Art Gallery in April 2010 and showcases more than 250 of her designs on her profile. She has been working with acrylics since the age of 13 and says her favorite aspect of creating nail art is watching her ideas come to life. Whether from a flat drawing in her design book or from her mind, the reality of a finished product on a client’s nail is what makes her happy. “It’s creating a piece that reflects each individual lady’s personality and preferences,” she says. “You can do the same design a hundred times on a hundred different ladies and if you follow each one’s individual preferences for color and boldness, each design will be unique.” Even though she has a great deal of experience with acrylics, Deck finds many advantages with gels, including the ability to correct or keep any mistakes made during the design process. “The nice thing about working with gel is that it is a lot more forgiving than acrylic, because it doesn’t cure as you are working with it,” she says. ”Don’t be afraid to play with your products to see what they can do.” Deck also incorporates a variety of embedded rhinestones and add-ons into her designs, as well as handpainting to achieve clean lines and fine details.

“There is a style out there for everyone and if you don’t broaden your own horizons, you will get stuck doing the same thing over and over,” she adds. Deck also recommends that techs wear their own work and not suggest an art idea to a client that she would not wear herself. “I have worn every crazy idea I have had so this way, I know that it is functional and easy to wear,” she says. “Use anything and everything as a source of inspiration.”

View more at http://nailartgallery.nailsmag.com/ taraleaesthetic.

.com

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Gloria Skinner, of Infinite Nail Design in Victoria, British Columbia, Canada, didn’t start her career as a nail tech until 2009, one year after having her first child. “I was an aluminum welder before then, and I wanted a job that could express my creativity, allow me to work from home, and still be a mom,” Skinner says. “I have always had a passion for nails. I just never really put it upon myself to get my nail tech certification until then.” When creating the actual nail art, Skinner breaks the design into layers, which include a background layer of solid or blended colors, embedded textures to give depth and dimension, and a top layer. “The final touches come in the finishing layer, whether it is outlines done with paint or placing rhinestones, pearls, etc., to complete the look,” she says. No matter what type of style clients request, Skinner says as long as her clients are happy, so is she.

Many of her bolder nail art looks have a great amount of depth and detail, something she accomplishes by using one color in particular. “It all comes down to white, especially when working with a dark background.

If you want to make a certain color pop, lay down white in the same pattern or stroke of your design before you lay down that particular color in the same manner,” Skinner says. “Also make sure to use paints that have a high concentration of pigment for a much bolder effect.” Initially, she joined the Nail Art Gallery as a way to share and learn from other nail techs and now has the opportunity to see a whole world of nail art. Skinner says, “It’s an ongoing education, so get as much as you can.”

View more at http://nailartgallery.nailsmag.com/gloria83.

Gloria Skinner: Gloria83

.com

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NAIL PERFECTION Only from Akzentz

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BUSINESS} Use Your Phone to Swipe Clients’ Cards

Plug a little plastic cube into the audio jack of your phone and you can use it to accept credit cards.

Square (www.squareup.com) is a smartphone app that enables anyone to accept payment cards. The company offers an easy-to-use, free credit card reader that enables the transactions.

Sign up requires a U.S. bank account, a social security number, and a street address. Square’s card processing fees are 2.75% + 15¢ for swiped transactions (3.5% + 15¢ for keyed-in transactions).

There are no activation, gateway, monthly, early termination, or hidden fees. A tipping feature allows clients to add tips easily through their payment card.

“I’ve been using it since September and I love it,” says Shelly Hawthorne of Pampered Nails in Round Rock, Texas. “It is so easy to use and works great. Their rates are competitive, especially if you factor in that you aren’t paying a monthly fee. If you have a slow month for credit card transactions you only pay for the transactions you process.” >>>

Pam Karousis of Nail Designs in Cortland, Ohio, is so enamored of her Square that she decorated it to match her nails. “No math, no paperwork, no hassle!” raves Karousis.

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Become a Dashing Diva Educator!

Do you love nails?

Enjoy ng teachi ? people

Let Action Bag Handle Your Graphics With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials. The company will add your salon logo to business cards, letterhead, postcards, gift certificates, and tri-fold brochures. “The ability to order in small quantities makes this perfect for any size business and fast delivery gets you set up in no time,” says marketing manager Jaimey Wilman. “Customization is a breeze with our free art options — we’ll clean up old art, lay out your stationery products, set up type for your promotional nail products, and even design a new logo if you need one.”

For more information, go to www.nailsmag.com/fifi/14441.

{

Q

Want to work with a leading industry innovator?

contact us at: education@dashingdivapro.com

©2011 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com

QA } AND

How can I build my book without offering discounts? I’m tired of price-shoppers who don’t come back.

Instead of offering discounts to attract additional clients, there are other ways to continue to prosper. You always hear the word “upgrades,” but how many technicians really believe in them and offer them? One way of helping your client is to have a basic service at your bare minimum price (as long as you are still making somewhat of a profit) and pre-booking your client for this “basic” service every two weeks and maybe add an upgrade for her on every other visit that she books.

Maybe offer seasonal upgrades depending on the temperatures, such as paraffin for dry, chapped hands during a winter manicure or a cooling moisturizing foot mask during a summer pedicure.

The key to all of this is organization. You must be able to control your books and know the exact amount of time needed for each customer so that you can adjust for upgrades. If your salon is on a computer system, ask them if you can put in specific times for each customer so that you may allow yourself to control your destiny.

Another way to promote instead of discounting your services is to give back to your client. Tell your client that she is your source of advertising and that the two of you can partner up in these tough times. Let her know if she sends you X amount of customers it is worth a percentage off of her next bill.

You may reward a client for coming more often by allowing her a free repair, a free addition of nail art, or maybe a choice of an upgrade. This will allow you to have a free source of advertising without discounting your service prices as well as allowing your client to try something new that she may promote for you.

— Reneé Borowy is the owner of VIP Salon & Spa in Riverview, Mich.

Have a business question?

(about marketing, pricing, personnel, etc.)

E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

www.nailsmag.com/fifi/14231

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Electronic Word of Mouth “I’m proof that Facebook can give your business a shot in the arm if you allow it to,” says Sara Cole, owner of Parisian Nails of Sequim in Sequim, Wash.

Cole started a business Facebook fan page when she began nail school because it was the best way she knew to hit the ground running when she graduated. And it worked. “I’ve gotten new customers from it, and my existing customers can see what’s up and what’s new,” she says. “I believe a Facebook fan page is ‘electronic word of mouth,’ so to speak.”

Cole is so impressed by the power of Facebook that she and two friends now set up fan pages for other small businesses. “The three of us own a business called Shop & Play Olympic Peninsula. My partners are very good at sales and I’m behind the scenes doing most of the Facebook postings and creating the new pages,” she says. “We cross-market businesses we represent to get everyone more exposure. We charge $75 to set up a fan page and $75 a month to manage them.”

For more information on Cole’s services, e-mail shop-playolympicpeninsula@ hotmail.com or visit www.shopplayolympicpeninsula.com.

Use Mobile Marketing to Drive Traffic Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer. The app provides business owners with an easy, affordable way to attract new customers, drive sales, and increase brand awareness. Salon owners can use Peekaboo to alert users about last-minute or short-term deals to encourage impulse purchases, attracting only people who are in that area. Business owners have complete control over the number and type of offers. Peekaboo charges a flat monthly fee and offers the flexibility to post offers whenever and for as long or as short as the business owner wants.

“It’s a great way for nail salon owners to test our promotions and see what works and what doesn’t work,” says Ben Dolgoff, co-founder and COO of Peekaboo Mobile. “For instance, if a salon owner knows she is slow during the 2 p.m. hour every Tuesday, she could offer a manicure special that’s valid just for that time frame.”

For more information, go to www.nailsmag.com/fifi/14442. www.nailsmag.com/fifi/14267 APRIL 2011

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BUSINESS} reader to reader What’s your favorite season at the salon and why?

That would have to be spring/summer.

I love all of the new fun bright colors, the chance to do some cool funky nail art, and, of course, the wonderful mood the sun puts everyone in.

Crystal Jones Royal Treatment Salon and Spa, Lancaster, Ky.

Winter. Dark polishes, everyone is in the Christmas spirit, holiday presents, and the season schedule overbooked... love it!

Nory Gonzalez Charlotte’s Web Beauty Salon, Key Largo, Fla.

I like April for all of the transition colors. It’s like telling the world it’s spring with your nails before saying it verbally or through your outfit.

It’s rich sky blues, matte whites, and floral pinks.

Acasha Bishop New York City

I’m all about fall, when polish colors start to get rich and dark in color.

Everyone starts to get ready for the up-and-coming holidays and express it in their nail polish colors with fun designs.

Anthony Charles Licata III Nails-N-More, Macomb, Mich.

Fall. I like the rich color launches, incorporating the warm scents of cinnamon and vanilla, and offering our award-winning Pumpkin Pedicure.

Mindy Biggar The Spa West 9th Street, West Owen Sound, Ontario, Canada

Spring and summer. I love doing “rockstar pedicures” and all the fun bright colors! I live in Michigan and that’s the only time we can wear cute sandals here.

I think most people would say spring and summer because that’s when business starts to pick up, but I have to say winter for the holidays. Clients will pick colors they normally wouldn’t or will try nail art for the first time.

Plus everyone is in a good mood, and it’s fun to exchange presents. I like to give back to clients who are faithful to me. I appreciate their loyalty.

Alice Norton Sydney Albert Salon & Spa, Princeton, N.J.

I love spring and summer. It’s the time to remove everything from winter and refresh your mind and soul, especially with a great pedicure and a new set of nails!

Eileen Krinsky Klein Christopher Anthony Salon and Spa, Orlando

Vicki Jensen Contempo Salon & Spa, Ann Arbor, Mich.

Spring. People start trying new colors and I love getting everyone’s feet ready for their new sandals.

Mistey Honea Moore Salon 205, McKinney, Texas

Next question: What’s the right amount of input to give a client with regard to her nail look? [Answers will be printed in the July 2011 Issue.] Share your opinion on the topic by e-mailing your response by April 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.

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ILLUSTRATION BY AJAY PECKHAM

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BUSINESS}

Ready, Set, File As the April filing date nears, it’s time to double-check deductions and start planning for next year. Whether you are a onestation booth renter or a salon with multiple locations, you will want to make the most of every advantage the tax laws allow.

BY ERIN SNYDER DIXON

The tax filing deadline is almost here. We went to Larry Kopsa CPA, of Kopsa Otte CPAs & Advisors, for some last-minute tax strategies. With more than 35 years of experience and an intimate knowledge of the beauty business, he regularly speaks to groups at beauty trade shows.

“The more information that the preparer has, the better he can find deductions and determine you are not overpaying your taxes.” Kopsa recommends looking for someone who can do more than just fill in the blanks and hit send. “You really need to be looking for a professional that will help you with your tax plan.”

One of the late-breaking changes is the 2010 Tax Relief Act. “First, there is the provision that allows for expensing of equipment (Section 179). This provision says that any equipment purchased in 2010 or 2011 can be written off in the year of purchase.”

Kopsa explains: “Normally, equipment is written off over five to seven years.

There is a limit of $500,000 that you

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THREE MORE DAYS TO FILE

can write off.” The second part is “a bonus depreciation Taxpayers will have until Monday, April 18, to file provision that allows you to their 2010 tax returns and pay any tax due because write off 100% of leasehold Emancipation Day, a holiday observed in the improvements [alterations to District of Columbia, falls this year on Friday, April a building made by a tenant 15. By law, District of Columbia holidays impact tax to make the space more deadlines in the same way that federal holidays do; usable]. Normally, leasehold therefore, all taxpayers will have three extra days to improvements are written off file this year. Taxpayers requesting an extension will have until October 17 to file their 2010 tax returns. over 39 years.” paid tax preparers, including CPAs, This is an amazing opportunity for salons that may have moved attorneys, and enrolled agents must or upgraded during the year. If you are apply for a Preparer Tax Identificathinking of expanding or upgrading tion Number before preparing any your business, discuss the tax implica- federal tax returns for 2011 — even if tions with your advisor to determine if they already have one.

It may be worth your time to get a 2011 will be the year to do it.

Having a tax advisor who stays second opinion. Looking at last year’s up-to-date with the multitude of prepared return may alert a profeschanges that are relevant to the sional to potential missed deducbeauty profession is a must. He will tions or credits on this year’s return. know the questions to ask. The IRS Another plus may be the potential to recommends that you check the amend a prior year and recoup the preparer’s qualifications. It also potential lost dollars.

We asked Kopsa to identify the top advises asking about professional affiliations with organizations that five potential areas for missed deducprovide continuing education. All tions and credits:

PHOTOGRAPHY ©ISTOCKPHOTO.COM/DNY59

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1. Not keeping good records and therefore missing deductions.

2. Thinking that by giving your numbers to a preparer, the preparer will be able to determine what deductions you are missing. It takes good communication and that takes time.

3. Choosing a tax preparer based on the person who will do the return for

the cheapest price.

4. Not keeping track of business mileage.

5. Making sure you are operating in the correct form of business. There are several types of business entities from sole proprietorship to S Corporation to C Corporation to LLC. It is not “one size fits all.” Different taxpayers have

different needs.

You might be thinking, “Yikes, I’ll never be able to get all of this done in time!” Talk with your tax advisor about the possibility of an extension.

Kopsa points out, “It is possible to file an extension that will make the return due in October. Realize that this is an extension of time to file but not an extension of time to pay the tax due.”

Keeping data up to date throughout the year with software programs such as QuickBooks gives the preparer easy access to your information in real time. It’s easy to use; just set aside a block of time each week to enter the data. Check the list of frequently missed deductions [see sidebar] and update your information (if needed) before having your preparer file your 2010 taxes.

“It’s never too early to start tax planning. Tax planning should be an ongoing process,” says Kopsa. Check out the free blog at www.kopsaotte.com to stay up to date with industry tax issues and know what questions to ask your tax preparer.

FREQUENTLY MISSED DEDUCTIONS Are you missing out on any of these routine deductions many salon owners miss? > audiotapes and video tapes related to business > bank service charges > business association dues > business gifts > business-related magazines and books > casual labor and tips > coffee and beverage service > office supplies > online computer services related to business > parking and meters > petty cash funds > postage > promotion and publicity > seminars and trade shows > taxi and bus fare > consultant fees > office in the home > shoes recommended by doctor > telephone calls away from business > salon laundry www.nailsmag.com/fifi/14271

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BUSINESS} salon profile

The Glo Girls pedicure area features theater style seating and cushy pillows for girls to lounge on. Five little clients can be treated at a time and can choose from a wide range of fun food-inspired services.

Charming Services and Sweet Treats Capitol Heights, Md.-based RiMahni Glo Girls salon caters to girls aged 3 to 12 and offers a variety of fun, natural services and party packages that keep the cute little salon continually booked for weeks in advance. BY JENNIFER WASHINGTON Located less than 10 minutes from Washington D.C. is the RiMahni Glo Girls salon, Prince George County, Md.’s first spa created just for little girls. The mini-salon is actually located within the full-service RiMahni Glo Day Spa in Capitol Heights, Md. Owner Mishawn Hellams initially started the business as a mobile nail salon for the elderly in 2007 and it grew quickly over the next few years. After being nominated for a community service Hoodie Award from actor, comedian, and radio talk show host Steve Harvey in 2007 and 2008, she decided to look for a permanent location.

“After receiving the awards, the

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website went out of this world and most of my clients came from there,” Hellams says. “From that point, I was able to build to what we have now.”

A native of Washington, D.C., Hellams is a graduate of the Maryland Fame School of Nail Design, with over 20 years of experience as a nail technician. She is currently in the process of obtaining a Medical Nail Technician certification to expand the main day spa’s offerings.

Named for her daughters Rickia and Mahni, the RiMahni Glo Girls salon was created inside of the RiMahni Glo Day Spa to focus on natural nail care and fun activities for little girls.

Both are owned and managed by Mishawn Hellams and Kimberly

Harris, in addition to the mobile salon that Hellams continues to offer for her loyal elderly clientele. The entire space is often transformed into one large salon for children’s mani/pedi birthday parties and spa parties for adults on the weekends.

Despite being located next door to an established salon, Hellams decided on the salon’s current location based on its position in a wealthy area full of new development. “It was more of a family area, the traffic was good, and the parking availability was great,” she adds.

As expected, the RiMahni salons were not well received by the 5-year-old salon next door, sparking anger with the neighboring owners and nail

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3

1

4

5

2 1. The main salon, RiMahni Glo Day Spa, is a local’s favorite and offers a variety of high-end treatments for nails, hair, and skin. 2. Madison enjoys a fun-flavored pedicure at the Glo Girls salon and a serious case of the giggles. 3. Glo Girls uses junior helpers who get school credit in exchange for pitching in. Pictured left to right are Ciyani Addison, Milan Campbell, Rodnae Gould, Mahni Hellams, Jamie Myers (center), Jazmine Addison, and Tierra Robinson.

4. The nail bar sits off to the right of the Glo Girls salon area and showcases a wide range of China Glaze polishes, fun manicure accessories, and cute design details.

5. Alan Edwards and his daughter Jordan enjoy a fun day of pampering with the Glo Girls Daddy and Me service.

technicians. However, after about nine months of disharmony, Hellams was finally able to smooth things over.

“I sat down with the owner and I explained to her, ‘You don’t have to worry about competition when it comes to nail enhancements because I won’t be offering them,’” Hellams says.

“They see how cordial we are and for any type of nail enhancement, we’ll send clients there.”

DARLING DESIGN Using a concept created by one of Hellams’ young daughters, the team created a fun salon area for little girls that incorporates lots of girly touches and fresh design accents. “My daughter wanted theater seating with beds, so that’s what we did,” Hellams says. “We made it where the lowest level would be where the pedicures would be done. The top level would be more for girls that were waiting for pedicures.”

The Glo Girls salon features two main sections, a large pedicure area with two rows of theater-style seating and an adjacent nail bar off to the right with mini bar stool-style seating. Both areas were designed to accommodate the right height measurements and comfort level for children.

The lively pedicure area is full of sweet pinks, greens, yellows, and lots of vibrant prints on a great deal of the fabrics. A large array of multi-colored pillows are placed on each of the seating levels, giving the girls added cushions

glass overlay for a modern look that shows off the polishes and manicure accessories. Cute pink and green accessories are featured on the bar and on the walls, giving the room a fresh look while retaining some of the style from the pedicure area. Four rows of small mirrors are placed on the right wall as a fun decor detail, along with two rows of crisp white kid-sized robes for spa guests.

The Glo Girls salon also features two flatscreen televisions and an Xbox video game console. The girls can play games while they wait, watch the Disney channel in between services, or bring their favorite movies from home to enjoy with their friends. The whole space is transformed every weekend for the large number of back-to-back Glo Girls party packages, often booked 45 days or more in advance.

for lounging. A bright pink orb light adds a soft glow to the entire section, casting a pretty form of light and shadow thanks to the texture on the outside of the lamp. A safety railing is on the free end of the seating, as well as a divider curtain to add some definition to the spaces.

On the lowest level of the pedicure area are five silver pedicure bowls, always prepped to accommodate multiple girls or parent-and-daughter days at the salon. Cute swirled designs are painted on the back wall, complemented by two hot pink framed mirrors for the girls to admire themselves while waiting for pedicures. At standing level on the left side of the area, a small sink at a lowered height provides the girls with a kid-friendly space to wash up.

SWEETS FOR TINY FEET Currently, On the right side of the pedicure Glo Girls offers manicures, pedicures, area is a manicure area complete with facials, nail art, and foil or rhinestone a nail bar, a multitude of manicure applications for nails. Polish brands accessories, and an equal mix of used on the girls include OPI, China girlish and modern design details. Glaze, and CND. To appeal to their little The manicure area features a similar Salon Name: RiMahni Glo Girls (Inside of the RiMahni Glo Day Spa) pink lamp and a Location: Capitol Heights, Md. “Glo Girls” design on the wall to match Owners: Mishawn Hellams and Kimberly Harris the swirls in the Square Footage: 2,500 (total) pedicure area.

Years of ownership: 2 The nail bar is Number of Nail Techs/Total Staff: 2/2 created with shining Specialties: Natural nail care and children’s spa parties silver bars and a Compensation: Commission

QUICK LOOK

Website: www.rimahniglodayspa.com APRIL 2011

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clients’ sweet teeth, salon services are all centered on different fruits and flavors.

Treatments include vanilla cream, mango, and apple, with vanilla cream being the most popular of the three.

Facials are also offered in sweet flavors, like chocolate, strawberry, and mango.

Manicures range from $12 to $27, pedicures range from $15 to $27, and facials range from $15 to $25. Special

packages like the Daddy and Me service and the Mommy and Me service are also popular with parents and daughters visiting the salon.

Glo Girls clients are often referred through radio advertisements, word of mouth referrals, and the salon’s website, but many parents hear about the salon through Hellams’ other half.

“My husband is a Pop Warner

Introducing the all-new Mini Lavender.

Weighing less than two pounds, the durable pedicure tub is light-weight, designed to fit under the faucet when filling with water and handled easily while emptying.

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youth football coach,” she says. A lot of the parents and coaches from the sports teams and community-based youth associations that the Hellams’ are involved with are loyal clients to both salons. The waitlist for Glo Girls is about 30 days, and walk-ins are not permitted. The little salon sees about six to 12 girls a day from ages 3 through 12, not including all of the party packages that are scheduled every weekend.

“We have five different party packages to choose from,” Hellams says.

“We have a Pretty and Pink package, a Candy Girl package, a Cookies and Cream package, a Little Miss Princess package, and a Glo Girl Package.”

Prices range from $23 per person to $60 per person, with the most popular service being the higher-end Glo Girl Package. “That consists of a manicure, pedicure, nail art, an eco-facial, makeup application, onsite fashion show, and a candy or cookie display,” Hellams says. Gift bags include a buffer, nail files, toe separators, L.A. Colors nail polish, lip gloss, facial tissue, and candy. Retail items geared toward Glo Girls clients include nail polish, key chains, hair accessories, Glo Girl T-shirts, and embroidered Glo Girl purses.

The salon also offers different events and on-site activities every Saturday, including movies, face painting, canvas wall art painting, and a variety of different arts and crafts. One of the newer events, called Kitchen Kids, is led by local company Catering Compliments and shows children how to make fun, quick, and easy meals for themselves at home.

After a great year in 2009 and booming first half of 2010, business is beginning to slow down due to the economy, Hellams says. In addition, the cold weather in Maryland hasn’t helped, making pedicures requested much less than manicures at the girls’ salon as well as at the main day spa.

Still, she plans to move forward despite the slow season. Hellams is currently looking into opening two more RiMahni Glo Girls salons, one in Atlanta and another in Texas.

www.nailsmag.com/fifi/14186

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2/25/11 3:01:34 PM 2/24/11 12:54:53 PM

The Original Gel Polish in a Bottle Since 1999 At LeChat, we never stop re-inventing ourselves. In 1999, we started bottling our professional gel system. Pink, Pearl, and White gel polish quickly became our best sellers, and still remain our clients’ favorites today. In 2005, we had a revolutionary idea of color matching nail lacquer and color gel - and Perfect Match was born. Today, we introduced the next generation of the Perfect Match ™, a UV Cured Soak Off Formula Gel Polish dual set - the only gel polish that comes with a FREE color matching Dare to Wear nail lacquer.

Great quality and better priced. No chipping, no drying time, beautiful high shine that lasts for weeks! For best results, use them with our non-yellowing Perfect Match Soak Off Clear Base Gel & Top Gel Sealer.

Visit www.lechatnails.com for more fashion forward Perfect Match color selections and to view our monthly special deals! Follow us on youtube.com for step-by-step Perfect Match Gel Polish tutorials.

1999 LeChat Gel: Pink, White and Pearl We bottled our top selling color gels into light resistant bottles for long lasting protection.

2005 First Generation Perfect Match Perfectly matching Dare To Wear nail lacquer to our traditional color gel.

2010 Perfect Match UV Cured Soak Off Color Gel Carrying over the same concept as our 1st generation Perfect Match, we perfected the product to have long lasting shine, easy application, and easy removal.

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2/28/11 8:13:08 AM 1/21/11 8:26:37 AM

HEALTH} New Laser Technique Tackles Onychomycosis Onychomycosis, or fungal infection of the nail and nail bed, is the most common of all diseases of the nails in adults, says Dr. Krista Archer, a Manhattan foot specialist. In before North America, the literature indicates the incidence of onychomycosis falls roughly between 2%-13%, says Dr. Archer, but she estimates it is actually higher than that. The incidence of onychomycosis increases with age, and as many as 90% of the elderly population have fungal nails. Diabetes after and a suppressed immune system are also known risk factors. While the condition is all too often regarded as merely a cosmetic problem of relatively minor importance, it often has significant negative effects on patients’ emotional, social, and occupational well-being, she says.

Dr. Archer offers her patients a new treatment, an in-office laser called the CoolTouch CT3 plus CoolBreeze, that treats discolored, thickened, fungal toenails. The laser is currently FDA cleared to treat acne scars, fine lines, and wrinkles, and recently received general podiatry FDA clearance.

This laser treatment has been shown to effectively treat onychomycosis in clinical and in-office trials, and uses invisible infrared beams to safely treat fungal nails with no adverse side effects.

“Before laser treatment, combinations of topical and oral antifungal medications were used to cure infected nails as part of a long and drawn-out treatment plan,” says Dr. Archer. “Today, patients require about three CoolBreeze treatments averaging about two minutes per nail. The procedure is pain-free, and patients can resume their normal activities the same day. The best part for women is that they can continue to paint their toenails throughout the course of treatment.” >>>

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A Soap That Fights Foot Fungus Often called “athlete’s foot,” an outbreak of foot fungus typically appears as an itchy rash, blisters, dry, cracked skin on the sole, or as painful cracked skin between toes. This highly contagious infection can also cause an extremely offensive odor. Organic soap company Vermont Soapworks has teamed up with PediFix to create Fungasoap, an all-natural liquid soap that fights foot fungus. The soap is enriched with tea tree oil, an essential oil that has been used to fight fungal infections for centuries.

A great retail item to rid clients of athlete’s foot, Fungasoap contains natural and organic ingredients that wash away fungus and bacteria, and soothe itchy, dry, and inflamed skin. Fungasoap contains saponified coconut, olive and jojoba oils, organic aloe vera, a natural essential oil blend featuring peppermint and tea tree oil, and rosemary extract.

For more information, go to www.nailsmag.com/fifi/14451.

{

Q

QA } AND

The question I get asked most often by clients is “why do my hands age first?” What is the reason and what can be offered as a preventative measure?

The hands age first for many reasons. The first reason is hands receive more cumulative damage from the sun because of their constant exposure. Even the minimal amount of daily sun from our normal routines adds up to lots of damage over time. This sun damage shows up on the skin as the development of solar lentigenes, or age spots. These brown marks on the backs of hands are often what patients hate the most about the aging appearance of their hands.

Also sun exposure and weather exposure on the hands leads to a wrinkled leathery texture and other pigment changes, or dyschromia.

There are many good laser treatments such as Intense Pulsed Light — or IPL — that can reverse these changes.

The other major factor in the aging of hands is the loss of the normal subcutaneous fat. This leads to a more veiny, gaunt-looking hand. This can be reversed by filler treatments such as Radiesse or Sculptra.

I recommend daily sunscreen as the best preventative measure to combat the sun damage. You can also refer clients to a board certified dermatologist to discuss options for improving the appearance of their hands.

— Dr. Sarah Jackson is a dermatologist with Audubon Dermatology in New Orleans.

Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.)

E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

www.nailsmag.com/fifi/14128

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NA0411ISSE_

Or.ang.e.la.tion: {awr {aw {a wr-inj -inj nj-ih h-l -la ayyyy-sh -ssh hu uh hn n}}

noun: The feeling you get when your nail salon makes more money, generally characterized by an uncontrollable urge to smile at strangers.

Marine Extracts Enrich Hand and Nail Treatments

H2O Plus has introduced two new nail treatments: Spa Hand and Cuticle Scrub and Spa Unscented Hand and Nail Cream. An important first step in hand moisturizing, Spa Hand and Cuticle Scrub is an exfoliating micro-refining scrub comprised of pumice sand and coconut powder that gently buffs away dry skin and rough cuticles. Mineral-rich moisture is delivered through a hydrating marine blend, while jojoba oil softens hands and cuticles.

Spa Unscented Hand and Nail Cream helps restore moisture to cracked, overworked hands. It’s also beneficial for manicure maintenance, nourishing and softening nails and cuticles for a pristine polish application. Marine extracts combine with silk proteins to smooth, protect, and soften dry skin. Additional ingredients include panthenol to generate cellular nutrition and vitamin E to increase moisture retention.

For more information, go to www.nailsmag.com/fifi/14452.

But seriously, salons and spas that use MINDBODY’s orangealicious software grow their revenue an average of 26 percent! (and they smile a lot more, too.)

Download a f ree b usin ess st rategy paper Why N ! iche M arketin www.m g Work indbod s yonlin e.com/s

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Valentino Beauty Pure Gets Rid of Nail Dust and Odors The Valentino Beauty Pure is a nail dust collector and an at-the-source air filtration system in one. All nail dust and odors are eliminated after being pulled down through a state-of-the-art filter, leaving nothing but clean air, says the company. The activated charcoal carbon filter is treated with an antimicrobial coating to kill bacteria and viruses and to reduce odors. At just 3 1/2-in., the stainless steel unit fits easily into any nail tech’s work space between the nail tech and client. The powerful fan is balanced for smooth, quiet, and vibration-free operation. The unit is light-weight and portable for services performed on the go.

For more information, go to www.nailsmag.com/fifi/14453.

Software For Your Nail Salon 888.212.0024 mindbodyonline.com/salonbiz

www.nailsmag.com/fifi/14115 APRIL 2011

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HEALTH} under the microscope

Psoriasis Psoriasis is a chronic recurring condition that commonly causes red scaly patches to appear on the skin.

Psoriasis is a chronic skin problem that presents itself as a red patch of skin with a buildup of white, dry skin cells. According to the National Institutes of Health, psoriasis affects between 5 and 7.5 million Americans. Though there are various forms of psoriasis, the most common is what is known as “plaque” psoriasis. Everyone sheds and rebuilds skin cells. It takes about a month for skin cells to rise to the surface and flake off. However, with psoriasis, this turnover of cells happens in only a few days. Consequently, dead skin cells build up on the surface of the skin, creating the dry, silvery patches associated with the disease.

What is it?

The exact cause of psoriasis is unknown, but most doctors agree that the problem stems from the immune system, and that it can be hereditary. Because a compromised immune system and psoriasis are closely related, psoriasis sufferers should limit their exposure to environments that contain allergens such as dust or cats, for example, or work-related allergens such as the products we use every day in the salon.

How do you get it?

Treatment for psoriasis has three stages. The first is topical creams, the second is light therapy, and the third is “systemic therapy,” which means patients take medications to treat the whole system of the body. Topical treatments can include aloe, jojoba oil, bath oils, and moisturizers, as well as cortisone creams. Light treatment is administered mainly at the doctor’s office, though in some cases patients can be treated at home. Sometimes light therapy is as simple as exposing the skin to sunlight. Systemic treatment is used for severe cases of psoriasis; these treatments are administered orally or through injection.

How is it treated?

Because psoriasis has many forms and such varied reactions to treatments, it’s best for a client to be under a doctor’s supervision. This will allow the doctor to monitor the client’s reaction to different over-the-counter treatments. Also, a doctor will be able to write a prescription for medication if the client does not respond to common over-the-counter products. Psoriasis is not contagious, so techs working with clients who have psoriasis can feel comfortable touching skin to skin.

What can a tech do?

Although psoriasis is typically found on the elbows, knees, scalp, and lower back, it can occur on any area of the skin, and even the nails. When psoriasis affects the nail matrix, it can show up in different forms. If it affects the most proximal portion of the matrix (the part closest to the body), it shows up as small dents on the surface of the nail plate. If the distal portion of the nail matrix (the part farthest away from the body) is affected, it causes onycholysis (separation of the nail plate from the nail bed).

Any damage to the nail matrix can cause a white spot, also known as leukonychia. Rarely, if the nail posriasis is severe enough to affect the entire nail matrix, the nail plate can crumble and be lost completely. If the psoriasis affects the nail bed, a reddish-brown discoloration resembling a small drop of oil will appear on the nail bed.

What else?

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For more information about psoriasis, log on to www.nailsmag.com/encyclopedia.

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HEALTH} secret ingredient

panthenol

‘‘

Panthenol was the original ingredient that inspired the name for international hair care brand Pantene, which made its debut in 1947 in Europe.

‘‘

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What it is: Panthenol is the alcohol counterpart of pantothenic acid, also known as vitamin B5, making it a pro-vitamin of B5.

Where it comes from: Since it is a pro-vitamin, panthenol can be found in many different plant and food sources, such as vegetables, honey, and meats.

Properties: Panthenol is soluble in water, alcohol, propylene glycol, and ether chloroform, and is somewhat soluble in glycerin. At room temperature, it turns into a thick, transparent liquid. When ingested into the body, panthenol turns into vitamin B5.

What it’s good for: Panthenol is a humectant, so it can pull moisture into the hair shaft and the skin. It’s also used to help skin ointments penetrate deeply to improve the healing process. In addition, tattoo artists often suggest panthenol as a great moisturizing agent for new tattoos.

Where you’ll find it: Panthenol can be found in a wide range of beauty products and ointments, including hair care products, skin care items, and cosmetics. The pro-vitamin also binds well to hair, improving shine and making wet hair easier to comb.

Other uses: Panthenol has also been used to reduce wrinkles and combat acne. Treatments that include panthenol as an ingredient have been shown to aid with skin issues ranging from minor problems to major scar marks.

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g n i c n a n i

m a e r D f

the

For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own.

But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most businesssavvy techs. BY TIM CROWLEY

current recession lingering in hearts and minds was caused primarily by a breakdown in the banks’ assessment of risk and loans. A lot of money was given out on credit through business loans, home mortgages, and credit cards, without a proper accounting of how likely that money was going to be repaid. A lot then went on through the back-end of Wall Street financing that further weakened credit accountability.

To put it shortly, way too much money was being distributed way too freely, and when it came time for all these loans to be paid, there simply wasn’t enough money coming in to cover them, and the banks were thus bailed out by the government.

As a consequence, banks have become exceedingly tight on giving out any new loans for prospective businesses, which includes many in our industry — the neighborhood startup salon. >>>

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Monte Zwang is the owner of Wellness Capital, a company that does financial consulting for the salon and spa industry.

Zwang is also a licensed real estate agent in Washington state and has worked in beauty finance for more than 25 years.

“The main thing you need now is great personal credit, which is at or above 700 on the FICO chart,” he says.

And after that, it’s working capital.

Larry Kopsa is a certified public accountant (CPA) with an expertise in the beauty industry. He defines working capital as, “the money required to survive the first six to 18 months of doing business.” And working capital can also be applied to the amount of money that banks may require as a good faith deposit. Banks are requiring a much higher percentage of money down on loans they’re giving out, increasing from about 5%-10% before the recession, to today’s average of 25%, says Zwang.

Well now that you’ve been warned, what lies ahead?

To find out your credit score, go to www.myfico.com. FICO stands for the Fair Isaac Corporation, which is one of the best known and most widely used credit scoring models in the United States. Your score is determined by your credit payment history, your ratio of debt to credit limit, length of credit history, and types of credit used. According to FICO, the current median score is 723.

choosing a location, and keep in mind the community when deciding service pricing. “I call it business Darwinism,” says Kopsa.

“Don’t go in with an ego, but with flexibility. Who are the guests going to be?

What is the location like?

You look for an opportunity where you can ‘just add water’ as they say, because then you don’t bury yourself with startup costs.” >>>

The Official Business Plan A business plan is essentially a written description of what kind of salon you intend to run, how much you think it will cost, how you will market your salon, how much you think you will make, and then what kind of payments you will make to repay any money loaned to you.

This is the heart of American business. Business plans are drawn up for the largest multi-national trading company venture, down to the smallest business startups, but the principle of needing some The Small Business Administration money to begin a moneyhas a wealth of information for earning operation remains the budding entrepreneurs, and has same. This is why Wall Street a loan and finance department. The is as powerful as it is.

SBA website, www.sba.gov, has So what are the guidelines for walkthroughs for preparing for loans, a sound salon business plan? finding lending sources, and The first thing is to factor in information about government startup costs, and typically the grants you might be eligible for. most expensive cost is the rental space. Be sure to search hard for the space you intend to rent, as that will be a monthly payment you need to make every month to literally keep your doors open.

Then you need to look at furnishing the salon, décor, paint, and any electrical or plumbing work that needs to be done.

These all need to be scrutinized and whittled down to the best possible price for what you’re looking for long before you approach any potential investors.

After that, consider your product costs.

How much will it cost for every service on your salon menu?

This will require some math because you will need to buy in bulk to keep the price down. So find out exactly how much your expense will be to provide the materials for the service before you factor in labor expense.

Larry Kopsa advises that owners be very selective when

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Nancy Donatone McCoy (above), owner of McCoy Nail Salon in Walnut, Miss., gives some advice on negotiating rent with landowners.

“Every renter/leaser should know that landlords want to rent you their space and most of them are willing to pay to replace flooring and paint because they want to make the renter comfortable and stay in the place long term. If a landlord is not willing to make simple changes, try to negotiate a lower rent or find another space.

I was able to negotiate with my first landlord to pay for the costs of updating the space to meet my state board salon regulations, if I would sign a sixmonth lease. I did sign because I knew I could cover the expense and my business would grow. On my second location, I was able to get a cheaper rent without even a security deposit if I updated the space, which I chose to do by putting new paint on the walls.”

APRIL 2011

2/25/11 3:34:19 PM

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child in the entire county one time over a one month period just to break even. Needless to say they went back to the drawing board and slashed expenses.

Getting Started

Getting Started

Getting Started

THE 401K WAY Melodie Little-Hand (above) of Tickled Pink salon in Clayton, N.C., withdrew money from her 401K to finance her startup costs. “We just withdrew it rather than take a loan,” she says. “I will begin repaying it by putting $150 a month into a savings account that we will then be able to have set aside as an emergency fund.”

Business Sense The goal of the business plan is to lay out clearly how this business will turn a profit, so any marketing information or local consumer research will help as well. Also include your personal finance statements, to show you are currently earning, as well as tax returns to show you are responsible.

Bankers want to deal with people who are business people.

Bookstores are great resources and will have a business section with helpful literature for fledgling businesses.

Being prepared and knowledgeable shows the banks that you are serious and that you know your stuff. Have your numbers and be able to support how you arrived at those numbers.

Clearly identify your marketing plan, and be specific with details. How are you going to let customers know of your services and location?

The better you can support your claims, the better you will fare in the eyes of the bank clerk. Remember the clerk’s main concern is feasibility, so keep your expectations realistic to what you can do with your own efforts and leave out any assumptions of chance.

A powerful number to have is your “break even” number, which is how many dollars in sales you need to keep the doors open. You can divide this by your anticipated average service payment to determine how many customers you will need to keep the doors open.

Kopsa recalls a time when he was reviewing the numbers for a prospect and when he did this calculation, it figured that the salon would need to see every man, woman, and

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The Contingency Well and Family

One of the things that is important to do with a startup budget is build in an amount for any little thing that might come up unexpectedly. This can be anything from a plumbing problem to a broken piece of equipment, but it’s good to have about 5% of the fixed expenses allocated toward Think about other associations unforeseen contingency issues. If and organizations you might it isn’t used, just think of it as benefit from. There are a great deal of women business more profit.

A lot of startups will also turn owners in the beauty industry, to family for help on initial and there are organizations investments. This should be like the American Business done with caution, as mixing Women’s Association (ABWA) business and family can often (www.abwa.org), and the damage relationships. Monte National Association of Women Zwang advises that if a salon Business Owners (NAWBO) owner does so, they should treat (www.nawbo.org), that have the family investor just as a bank lots of resources available. or any other business partner, There also may be some and produce a proper business cultural associations out plan with agreed upon details there that can help and are only a Google search away. for repayment.

Cutting the Ribbon Although venturing into your own business can be stressful and at times scary, it’s important to remember that every venture capitalist has had to take a risk at some point. The trick is to educate yourself as much as possible so you can take the most informed and thought-out risk you can, and have the conviction to carry it through. As Kopsa says, ownership is hard work.

“I always ask people who are planning to open a new business why they want to be an owner, and often I hear back, ‘Because we want to work less and make more money,’” he says. “Actually the opposite is true, especially in the early yars. You work harder and make less money.

You become accountable for so much more than just your professional skill of doing nails. But on the other hand, it can be very rewarding.”

When you venture into salon ownership, you are essentially buying a job, as they say. But a vision and a strong desire to bring to it reality just may be compelling enough for the next startup to get going.

APRIL 2011

2/25/11 3:34:43 PM

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NailsMag.com has EVERYTHING a nail tech needs ...

a nail tech needs ... ... community. > Comment on all articles, nail art, and blogs. > Share articles, photo galleries, videos, and nail art demos on Facebook. > Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life. > Create your own My Page on our site, which allows you access to special features, client handout downloads, and a new “Save & Read Later” function. > Sign up and post your nail art on the Nail Art Gallery > Join the conversation in one of our 10 topical forums.

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Want to know the science behind other products?

Learn about polish ingredients at www.nailsmag.com/polishbasics and the chemistry of acrylics at www.nailsmag.com/acrylicchemistry.

the

SCIENCE of

GELS

The word “gel” lends itself to confusion because it originally described the nail product’s physical state, but over the years it has become a generic name of the product category. Whereas liquid-and-powder nails are a two-part system in which the powder has already been polymerized to its full extent, gel is a homogenous product in which the monomers and oligomers (strings of monomers) stay in a semi-liquid/ semi-solid state because it hasn’t polymerized. Think of gel as premixed acrylic.

Gel nails first appeared in the U.S. in the early 1980s, but were met with limited success. At the time, the manufacturers of gel lights and the gel itself had not joined forces, not yet recognizing the need to precisely match the intensity of the light to the photoinitiators in the gel. Nail techs and clients soon found out that using the wrong light or applying too much gel caused

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What’s really going on when your client puts her hand in the nail lamp? We explain what gel is made of and why it works so well.

BY SREE ROY

a burning sensation on the client’s fingertips.

Additionally, education on gel application was limited, leaving nail techs in the dark about the product, and home-use systems were introduced around the same time, damaging the reputation of salon-use systems by association. By the end of the ‘80s, many companies had pulled their gel products from the market.

But by the end of the ‘90s, gel nails were back on the U.S. nail scene, now with much-improved formulas that were designed to work with a precise light wavelength and intensity. These new formulations also delivered better clarity and durability. By 2010, 63% of salons offered gel nail services to their clients, according to NAILS 20102011 Big Book, and gels are one of the most frequently added services to salon menus. Additional innovations in gels appeared in the 2000s, including 3-D gels, soak-off gels, and polish-gel hybrids (see “Innovations in Gels”).

APRIL 2011

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Gels: The Basics

All in the Family Acrylics are a special family of monomers and/ or oligomers and/or polymers used to create nail enhancement products, including UV gel nails and acrylic (liquid-and-powder) nails.

(Wraps and tip adhesives are in the acrylics family too, in the cyanoacrylates category.)

GELS: pre-mixed semi-solid monomers and oligomers that are hardened to polymers when exposed to UV-A light.

Energy curable resins: a semisolid oligomer with at least one acrylic functional group that cures via light energy.

Photoinitiators: ingredients that absorb light and convert it into the energy needed to drive the polymerization process.

ACRYLIC NAILS

GEL NAILS

Cure with a free radical reaction (when the peroxide in the powder is exposed to the reactive monomer in the liquid)

Cure with a free radical reaction (when the photoinitiator in the resin reacts with the wavelength emitted by the lamp)

Strong odor, caused by the volatile compounds in the liquid and powder

Very faint odor, generally caused by either low vapor pressure or lack of VOCs (volatile organic compounds).

ACRYLIC (LIQUID-AND-POWDER) A FEW, NEWER UV GELS

ACRYLATES

MOST UV GELS

Innovations in Gels Hybrid brush-on gel polishes are the trendiest innovation in the nail industry in recent memory. Hybrids incorporate the same types of solvents as nail polish, which allows them to soak off faster than the current group of soak-off gels in potted jars, plus the hybrids have other ingredients to lower the viscosity so that application is more similar to that of a polish, explains industry scientist Doug Schoon. Brush-on gel polishes pull ingredients from both polish and gel formulas, making them true hybrids.

Jim McConnell, president of Light Elegance, also offers his insight: “Nail polish is mostly comprised of nitrocellulose resins and solvent. Nitrocellulose resins are not known for scratch resistance while urethanes [gels] have excellent scratch resistance. You can think of UV gel polishes as nail polish taken to the next degree.”

Regarding traditional gels versus soak-off potted gels, McConnell explains that traditional gels are more cross-linked, which gives them more resistance to acetone. Soak-off gels have been altered so they can be attacked by acetone.

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Inhibitors: ingredients that prevent the gel from prematurely hardening or pre-polymerizing while still in its original container.

Pigments (optional): insoluble, finely ground substances that impart color. Certain pigments (like white pigments) reflect some of the light that is used to cure the gels, while others (like black pigments) absorb some of UV light, and some just don’t cure well at all (many pigments fall under this category). It takes significant research to determine which pigments should be used for UV nail gel.

Non-energy curable resins (optional): functional fillers added to modify the properties of the gel, such as thickening or toughening the product.

ACRYLICS

METHACRYLATES

Stabilizers: chemicals that are added to prevent discoloration.

Solvents (optional): substances in which other substances are dissolved. Brush-on gel polishes tend to incorporate an increased amount of solvents to help them break down faster than traditional soak-offs.

GEL NAIL LIGHTS: a light, generally containing multiple bulbs, that emits light in the correct spectrum to activate the photoinitiator in the gel. Most gels contain photoinitiators that react in light wavelengths of 340 to 380 nanometers (nm.).

Lamp (bulb) intensity: intensity refers to how much light is available for curing. Some people mistakenly think wattage is synonymous with intensity but it’s not — wattage is irrelevant to the science behind gels and simply refers to how much electricity the bulb uses.

Number of lamps: gel lights generally house from one to five lamps; three or four lamps is most common.

Light unit size: how close the lamps are from the fingernails makes a huge difference in a light’s ability to cure gel. In general, every time you double the distance between you and a light source, the intensity drops by 75%. (That’s why flashbulbs on cameras don’t help if the subject is far away.)

A gel nail held one inch from a UV lamp receives three times more light energy than one held two inches away. (This is also why occasionally looking at a gel nail light from several feet away for brief periods poses virtually no risk to your or your clients’ eyes.) >>>

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UV v. LED

Do UV Lamps Cause Cancer?

There can be many differences between UV and LED gels, but the big difference is in the photoinitiators. Certain photoinitiators are used for UV LED gels, while the photoinitiators used for traditional UV gels are different.

In short, a reputable scientific study conducted by an independent lighting laboratory says no — UV lamps do not cause skin cancer. In this study, done by Lighting Science and published by Doug Schoon (CND), Paul Bryson (OPI), and Jim McConnell (Light Elegance), the results showed that the amount of UV-B to which client skin is exposed to is equal to what they could expect from spending an extra 17 to 26 seconds in sunlight each day of the two weeks in between nail appointments.

.com “UV” stands for “ultraviolet,” which is a wavelength beyond what human eyes can see. On the electromagnetic spectrum, it’s roughly between 100 nm. and 400 nm. (The violet light you see inside your gel light is the farthest color on the light spectrum human eyes can see; human eyes can’t see the ultraviolet wavelength that’s actually curing the gel.) UV gel lamps use bulbs that are compact fluorescents (known as “CFLs” or compact fluorescent lamps).

The wavelength on LED gel lights is much narrower than that of the UV/compact fluorescent lights. This narrow wavelength emits the right amount of the specific UV-A wavelength that’s needed to cure LED-curable gels, which is why LED-curable gels cure faster in LED lights than in UV/CFL gel lights.

As most UV gels require the use of 350 nm. to cure, most UV lamps emit a wavelength ranging from roughly 320 to 400 nm. But an LED manufacturer that uses an LED gel that is rated for 375 nm. will use bulbs that emit from only 370 to 380 nm. “LED” stands for “light emitting diode,” which refers to the type of bulb an LED gel lamp uses.

Most of the ultraviolet light emitted by gel lamps (whether they’re marketed as UV lamps or UV-LED lamps) is Ultraviolet-A (UV-A), which is safer for humans than Ultraviolet-B (UV-B). The bulbs used in UV nail lights contain special internal filters that remove almost all UV-B.

Jim McConnell recommends this schedule for changing the bulbs in your gel lamp: If you have 30 to 40 gel clients a week, the bulbs need to be changed every four to six months. If you have 20 gel clients a week, change your bulbs every six to eight months. Once a year is sufficient for nail techs with less than 20 gel clients a week.

If you notice the inhibition layer on your clients’ nails starts getting thicker even after the correct curing time is up or if you are seeing service breakdown, this is a strong indicator you need to replace your light’s bulbs.

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A “Universal” Gel Light?

PHOTO COURTESY NAIL STRUCTURE AND PRODUCT CHEMISTRY, 2ND EDITION, BY DOUG SCHOON

Bulb Change Schedule

For more information on this study, visit www.nailsmag.com/UVlampsstudy.

One of the most common questions we get is: Is there a universal gel light that will cure all gels — UV and LED and from any manufacturer? The short answer is no.

The longer answer is that there are simply too many variables you’d have to account for. Not only do the number and the placement of the bulbs in UV lamps differ (which affects the UV-A light that reaches the gel), but even how much electrictical power goes to the bulbs affects the curing power.

Using one lamp for all products is risky because you run the risk of under- or over-curing. You may not even realize the gel is under-cured (it will look hard on top well before it’s actually done fully curing), so you could unknowingly be exposing the client to uncured product, which can cause adverse skin reactions. Also, the resulting enhancement will not be as durable as it would be if cured in the correct wavelength. Over-curing a gel can lead to discoloration, shrinkage, lifting, and excessive bubbles. The tool used to measure the curing power of a gel light is a spectrophotometer, but the starting price of an accurate one is about $5,000 — so at that price point, you’d be better off just buying the correct lamp for the correct gel instead.

The good news is, like any new technology, gel nail lights (and the gels themselves) are improving in leaps and bounds, and the prices for the lights will continue to come down.

APRIL 2011

2/25/11 3:49:13 PM

NAIL TECH ACTIONS

BEHIND THE SCENES

Apply bonder gel to the nail.

Functioning like an acrylic primer, bonder gel has the ability to bond both to the nail and to other gels, making the nail plate more compatible with the enhancement product.

Cure nail in the nail light.

When the photoinitiator is exposed to the proper UV light wavelength and intensity, it gives off a fragment of a molecule called a free radical. This free radical makes the gel unstable as it reacts with the double-bonds of the resin. As the double-bonds break, they combine with each other to create the polymer that we know as the gel nail enhancement (which is now back to a stable state).

(Sometimes) The client comments that her fingers feel warm or even pulls her hand out of the light due to a heat spike she feels in her fingers.

The polymerization reaction gives off heat, known in scientific terms as an exothermic reaction (“exo” means to give off, and “thermic” means heat). (The warm sensation is NOT caused by “friction between the molecules,” as some say.) If the heat is so intense that it causes the client pain, then the chemical reaction has occurred too quickly.

Incompatibility between the gel and the gel light can cause this problem.

Thinly apply builder gel. (Then repeat the curing process.)

UV light can’t penetrate deeply into most substances, including UV gels. UV light is typically absorbed by the upper layers of gel or may even be reflected away. When thick layers of gel are applied, they don’t let the light get to the lower part — which means it won’t cure properly. This is why you need to apply in thin layers, curing after each.

Apply sealer gel. (Then repeat the curing process.)

This is thin viscosity clear or colored gel that protects the enhancement from chipping or yellowing. It gives the builder gel, an inherently weaker gel, scratch- and moisture-resistance.

Notice a tacky layer on the nail.

This is uncured gel. Oxygen inhibited the top layer from curing. (If we were on a planet that was nitrogen only, we wouldn’t have this problem and the gel would fully cure.)

The bottom layers of gel aren’t exposed to the oxygen at the surface, which is why that’s not a problem there. (If this layer seems thicker than usual, then you are having a problem with curing at the lower levels, which likely means your light needs new bulbs.)

Wipe the tacky layer with the manufacturer’s designated product.

It would be possible to use other cleaning materials, but the most effective are isopropanol, methyl ethyl ketone, acetone, ethyl acetate, n-propyl acetate or a blend of these solvents. Water is not recommended because it won’t remove the uncured gel. Be careful not to touch this uncured gel (i.e., don’t file it off, then rest your arm in the filings). A plastic-backed pad is ideal, as the uncured gel can potentially soak through plain cotton.

Special thanks to the following industry scientists for providing background information for this article: Doug Schoon, author, Nail Structure and Product Chemistry (www.dougschoon.com) and Jim McConnell, president, Light Elegance (www.lightelegance.com).

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GROWING As we become more aware of our health and environment, many of us are making small changes to “go green.” Those changes don’t need to end when we walk into the salon. By taking small steps, we can improve our work environment as we “grow” green. BY MICHELLE PRATT

From the products they use to the buildings where they work, salon owners across the country are making incremental changes that help the earth and improve their work environment. The idea of making the salon a green environment may seem overwhelming, even cost-prohibitive. However, every little bit counts.

“Eventually, if you take enough steps, you make a difference,” says salon owner Robbie Schaeffer. Think less about going green, which can sound like a life-altering change, and instead think about growing green: taking a series of small steps toward a goal, not a final destination. It might help to think in terms of “levels” of growth. For example: immediate, continual, progressive, and drastic. >>>

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APRIL 2011

2/25/11 3:43:42 PM

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Level One: IMMEDIATE Look around the salon. What could be changed immediately without spending any money? “Eco-friendly and sanitation go hand-in-hand,” says Michelle Vanderburg, owner of Polished Nail Spa in Scottsdale, Ariz. Let’s start with smells. “One of our basic products is also the biggest offender,” says Vanderburg. If your salon smells strongly of nail products like acrylic or polish remover, you can take three easy steps to reduce the smell and make the salon a more pleasing environment. Place used cotton or paper in an air-tight bag before throwing it away, change the garbage in the salon every night so odors don’t linger, and cover all dispenser pumps in a sealed container when you leave work for the night. Other quick and immediate changes include keeping the salon clean, sanitizing work stations, countertops, and the bathroom, and bringing in fresh air whenever possible. A cleaner environment is a greener environment.

Polished Nail Spa uses disposable liners during pedicure services, which offer a high level of sanitation for clients and are able to be recycled.

Level Two: CONTINUAL

[above] Michelle Vanderburg, owner of Polished Nail Spa in Scottsdale, Ariz., chose a European Aircare station to reduce the fumes and dust in the salon. The station keeps the smell and dust to a minimum, which allows her to offer gel and acrylic services without turning away her natural nail clients. [right] At eco-friendly and organic nail boutique Color Me Green in Manhattan Beach, Calif., polish lines used are Piggy Paint, Sparitual (shown), and Zoya, all picked for their ecofriendly formulas.

Salons can make a large impact over time through consistent, small choices that help the salon grow green with every purchase. Choose energy-efficient light bulbs, natural cleaning supplies and hand soaps, and recycled toilet paper or paper towels. No need to clean out your shelves and throw away the old; simply replace products with more eco-friendly choices as you run out, so the cost can be absorbed more easily.

Choose towels made of organic cotton or bamboo, replacing one towel at a time until all your towels are pesticide-free.

Many salons already opt for polishes that are “three-free” (of DBP, formaldehyde, and toluene), but alternate choices exist for products beyond polish, such as scrubs, lotions, and even polish remover. Look at where you accumulate garbage and see if waste can be reduced. For example, instead of serving drinks from a Styrofoam cup, offer clients mugs that can be washed and reused.

Level Three: PROGRESSIVE The last two levels come with a bigger financial investment.

Not all options are possible for everyone, but for those with the opportunity, eco-friendly choices can be made for furniture, wall coverings, and even the structure of the building. Level three focuses on items that are moveable or changeable and not part of the actual building. Choose desks and furniture made of natural products, such as bamboo. Other materials to consider include recycled wood, stone, glass, concrete, or rock. Also to consider when choosing furniture is how the fumes and dust will be ventilated. If possible, choose flooring and wall coverings that are natural and non-toxic.

Christine and Eduard Joseph, owners of Nailbar in Midtown Miami, opted to use concrete for their flooring and non-toxic paint for their walls and displays. Furniture is made from recycled wood, so the salon can boast that whatever a client touches in the salon is natural and toxic-free. The salon offers gel enhancements, but not acrylic.

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MAKING THE RIGHT CHOICES As you take steps to grow green, make a point to educate clients about the choices you’re making in the salon to protect techs, clients, and the earth. Clients Ragan will appreciate knowing about your commitment, and you’ll grow your business by attracting people who share your value of growing green.

Randi Ragan, owner of GreenBliss EcoSpa, is considered a green-living expert. Ragan says the chemical and beauty industries are so intertwined that often women are put in a position of having to choose between health and beauty. However, despite this tension, all salon owners can make eco-conscious choices that grow the salon atmosphere toward a greener environment. Below are some ideas of where to begin: > Lighting: Choose energy-efficient bulbs.

LED bulbs are available now that offer beautiful lighting and use less energy than traditional bulbs. > Cleaning: What are you using to clean your salon? Choose a non-toxic cleaning agent. Ragan suggests salon owners buy an industrial-sized container of a cleaner that can clean the whole salon to reduce the waste (and save on cost) of smaller containers. Sometimes it’s difficult to comply with green standards because the law requires us to use chemicals that are toxic, for example, those used to clean implements.

However, when you can, choose natural options for cleaning solutions and soaps. p > Lotions/polishes: Look at the ingredients in your hand lotions, scrubs, and soaking solutions. Look for plant-based ed products with no fragrance, dye, or parabens. They cost more but go further because they aren’t pumped with filler. er.

Some of Ragan’s favorite products come from Shea Terra erra Organics. > Remover: Some polishes go beyond being three-free. Zoya polishes, for example, have removed camphor and are vegan. Ragan recommends The Natural Miracle Nail Polish Remover from Tate’s. “I used to use a soy-based remover, but it just took too long to remove the polish,” says Ragan. > Paper/linens: Choose unbleached paper towels and toilet paper made from recycled paper. Towels should be organic cotton or bamboo. Launder with a detergent that is environmentally safe. > Recycle whenever possible.

Level Four: DRASTIC The highest level of growing green, as it pertains to a building, is to be LEED (Leadership in Energy and Environmental Design) certified. This means the entire structure complies with green building standards, including paint, air quality, trash disposal, and many other factors. An example is ROB|B salon in Studio City, Calif. “We are extreme,” says Robbie Schaeffer. “We went really crazy.” Schaeffer’s salon is LEED-certified at the gold level. He built the salon from the ground up, careful to comply with rigorous, ecofriendly standards. As an OPI concept salon, ROB|B offers clients the full range of OPI products, including gels and acrylics. “OPI is a chemical company,” says Schaeffer. “But we can give back through our building.” Building a LEED-certified building costs nearly 30% more than a traditional building, but Schaeffer says the initial investment is worth it for the long-term gain. Working in a certified green building means the air quality must meet certain standards. To accomplish this, Schaeffer has an exhaust behind each work station that vents fumes to the outside and brings fresh air into the salon.

Floors, walls, desks, and shelving are made of natural, sustainable materials, and lots of natural light comes into the salon through the skylights. All aspects of the salon’s footprint are considered, and to help further reduce its impact, Schaeffer encourages employees to bike or take public transportation to work. “Many salon owners won’t be able to make changes like this,” says Schaeffer. “But smaller steps do make a difference.”

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Fifi #

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Advertiser

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14197

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Ram Products Inc. ............................................................................ 157

Premiere Orlando .............................................................................. 117

Essie Cosmetics .......................................................... 8, 9, 10, 11, 125

14287

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14250

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Sensuous Solutions .........................................................................145

14240

Famous Names Products ............................................................... 80

14145

Sheba Professional Nail Products ...............................................142

14210

Flowery Beauty Products ........................................................ 47, 137

14180

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14280

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14156

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14186

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14310

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14285

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14189

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14274

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Trust Nail Products ..........................................................................144

14267

J & A USA .............................................................................................95

14258

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14260

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14191

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14261

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14107

Kupa Inc................................................................................................101

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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facebook Your Way to a Full Book There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how. BY SREE ROY

L

Learn the Lingo L

Here are a few key terms you should know before you buy a Facebook ad.

Some are exclusive to the social networking site, but others are relevant to other types of online and print ads.

Bid: Facebook ads are unique in that they work on an auction-based bidding system.

You’re competing against other advertisers who want to reach the same target demographic for that ad space. Facebook will give you a suggested bid range, then ask you for your max bid; we recommend your bid be within that suggested range. For a prime demographic during a peak time (like women ages 30 to 40 on Mother’s Day), the suggested bid will be much higher than usual.

Click Through Rate (CTR): CTR refers to the number of times viewers click on your ad, divided by the number of impressions (the number of times your ad is shown). If your ad is shown 100 times and is clicked on 5 times, your CTR is 0.05 or 5%.

Cost Per Click (CPC): This means you pay each time someone clicks on your ad. This is the way to go for Facebook ads in which your goal is to get new clients. The other type of campaign, cost per thousand impressions (CPM), is when you pay based on the number of people who view your ad, which is fine for raising awareness but not ideal when you want people to take action (i.e., call for a nail appointment).

Campaign: An ad campaign is a group of ads that share the same theme. If your salon has several locations, it would make sense to make these groups based on location: “downtown” “East suburb,” “West suburb,” for example. On Facebook, all of the ads in a campaign share the same daily budget and schedule, but the individual ads have separate bids and targeting. You can pull reports on a campaign via the Ads Manager and see how that group of ads is performing.

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Daily Budget: The amount you’ve indicated you’re willing to spend on that campaign per day. (Facebook won’t charge you more than your daily budget on a given day.) One nail salon owner told us her daily budget is $15, and her Facebook ads more than pay for themselves with new clients.

Daily Spend Limit: Think of this like a credit limit on a credit card. It is the most money Facebook will allow you to spend in one day. Like a credit limit, your daily spend limit will increase as you make successful payments.

(Or you can request a spend limit increase, though approval is at Facebook’s discretion.)

Ads Manager: One of the best things about Facebook ads is all of the real-time stats provided via the Ads Manager. The Ads Manager is part of your Facebook account and it shows you info like how many clicks your ad got, compares your different ads side-by-side in a line graph, tracks what types of users are taking action on your ads, lets you pause and restart your ad, and more. This is all vital information for creating effective ads and tweaking existing ads to get a better response.

APRIL 2011

2/25/11 4:04:33 PM

T

The Ad Itself

Locations: United States: 50 miles of Torrance, Calif.

Facebook ads consist of five major components. They are:

Demographics: Women ages 25 to 35

Title: You have up to 25 characters for the ad title. The most obvious choice may be the best: your salon name.

Likes & Interests: pedicures Advanced Demographics: Single

Kellyʼs Tips nʼ Toes

Want creative, fun and fabulous gel nails? Call Kellyʼs Tips nʼ Toes in Leduc today: 780-986-9381. (New clients receive $10 off.)

You like this.

Body Text: You have up to 135 characters to elaborate. If you’re offering a discounted price on a service, give it an end date to create immediacy. Include your business phone number here.

Image: If you offer eye-catching nails, be it funky handpainted nail art or Minx, this is the place to show it off. Upload a horizontal image to make the best use of the space. Facebook will automatically resize your image to a maximum size of 110 x 80 pixels.

Social Context: If your destination URL is a Facebook fan page, then the “Like” icon will appear here, letting viewers easily become your salon’s Facebook fan.

T

Targeting

You can really drill down to specifics when it comes to what demographic you want to view your ad. In most cases, we recommend targeting the same types of people who already frequent your salon. For instance, do you have fervent “How I Met Your Mother” TV show fans who come to your salon every Monday night to watch it on your flatscreen TVs? Just type “How I Met Your Mother” into the “Likes & Interests” section of the ad targeting page, then use your ad text to tell the potential client you’ve “saved [her] a seat” on Mondays. The other great thing about targeting is Facebook will tell you the estimated reach of your ad, as you narrow down the fields. >>>

Destination URL: If the user clicks anywhere on your ad, she will be taken to this URL. The ideal destination URL is your salon’s online appointment booking website. If you don’t have one, link it to your salon’s website homepage or your salon’s Facebook page. (If you’re linking to a Facebook page, the URL text won’t show up as a separate line.)

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S

Successful Wording

These ads got salon owners the results they wanted.

[Title] Nails by Lori [Destination URL] Facebook page for Nails

by Lori [Image] nail art [Body Text] Ask me how you can get $10 off a full set.

Advertiser Lori Pendergraft says all of the new clients told her it was the nail art that first attracted them and then the $10 off a full set that made them make the call.

[Title] Black Girls Do Nails Too! [Destination URL] nailcabaret.com [Image] nail art [Body Text] Black Girls Do Nails Too! We offer Minx, Shellac, & custom glitter acrylic styles as well.

Advertiser Topaz Woodruff says she prefers not to mention a discount in her Facebook ad because she targets an upscale clientele that’s not looking for discounts. But when someone calls and says she saw Woodruff’s ad on Facebook, Woodruff typically gives the new client $5 off her first visit.

[Title] Kelly’s Tips n’ Toes [Destination URL] Facebook page for Kelly’s Tips n’ Toes [Image] nail art [Body Text] Leduc, Alberta certified nail tech (1999) using the Amore and d Nailbasics gel systems. Accepting new clients. Call 780-986-9381.

Advertiser Kelly Jones says it worked well for her to have users click through h and land on her salon Facebook fan page. “On a fan page you can have virtually everything you want, as in information for hours, price lists, location, all of the photos you want to post. Your future clients can ask you questions, message you for appointments, and choose which design/color of nails they’d like.”

Kellyʼs Tip s nʼ

Striking nail art designs, like this “Finding Nemo”inspired nail by Topaz Woodruff, are ideal for the image in your Facebook ad.

Toes

Leduc, Albe rta certified nail tech (1999) using the Amore and Nailbas ics gel syst ems.

Accepting new client s. Call 780-9869381 You like th is.

Facebook Advertiserʼs Checklist Revise your ad copy and photos every few days by swapping old images for new ones or changing your ad title.

Use a colorful image that stands out against Facebook’s blue and white pages. Tailor the image to the demographic you are targeting.

Include words in your ad copy that you also have included in your

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keyword targeting to create a more relevant experience for the viewer.

Your ad contains three components: copy, image, and targeting. Mix and match different combinations to see which results in the highest performance. For example, create three ads with the same copy and targeting, but use a different image in each ad to see which image yields the best performance.

Keywords on Facebook differ from keywords on other online ad platforms. Keywords are real interests and activities your customers like to do. Put yourself in your audience’s shoes and find different ways to reach them.

Don’t always go for the obvious keywords.

— Adapted from: http://ads.ak.facebook.com/ ads/facebookads/top10_ adcreativetips_10.7.pdf

Need a more basic introduction, including how to set up your salon’s Facebook page? Visit www.nailsmag.com/socialnetworkingfortechs.

APRIL 2011

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T

Tweak the Wording

NAILS got Tiffani Douglas, a marketing expert, nail tech, and author of Social Media Marketing: A Guide for Beauty Professionals (available at www. tiffanis-beautyparlor.com) to offer her improvement suggestions for some Facebook ads that the respective salon owners deemed unsuccessful.

[Title] Is It Time for a Pedicure?

[Destination URL] salon website homepage [Image] 3 women getting pedicures [Body Text] Mention VIP Code: “UNWIND” when you call to book your appointment and take 50% off your Classic Pedicure. [salon phone number here] The advertiser says: “We bid clicks limiting to $50/day. It ran for 4 days. We got maybe 300 clicks but only one customer call. I bid within the range of the suggested bid. I targeted to customers within 10 miles of the salon zip code who are females. Out of 300 customers, one came in. Two made an appointment and never showed up.”

Douglas’ advice: “I would have had my graphic designer create a landing page where potential clients could purchase online and offered them an added incentive. ‘Book now and receive a complimentary shampoo, style, or polish change.’

And I would have expanded my radius: What about people who live outside that area and work close to the salon?”

[Title] Young Nails Educator Wollongong-Southcoast [Destination URL] Facebook page for her salon [Image] glitter toes with Young Nails logo [Body Text] $99 special. Full French set, Glitter toes and a Spray tan. [salon phone number here] The advertiser says: “In a 50 km. radius, the ad displayed 104,000 times, but I only got 12 clicks/likes. Not one phone call.”

Douglas’ advice: “She didn’t study her clientele and put together a package that would appeal to the same person. When I see this ad, I see three different demographics. One may be a career woman for the French full set, second a teen for glitter toes (and what is that really — she needed to be more specific), third a college girl, mid-20s, who’s still very much into trends. A better package may have been full French set, spa pedicure, and option of a spray tan or massage or wax.” (We also recommend the advertiser choose to pay per click next time, not per impressions. — NAILS Eds.)

[Title] Nails by Lori [Destination URL] Facebook page for Nails

by Lori [Image] nail photo [Body Text] September special. Grab a friend and come in for 2 full sets of acrylic nails for $65.

The advertiser says: This is the same Nails

by Lori who also shared a successful Facebook ad for her nail business, so she suspects the problem here must be the wording since the other ad got a much larger response.

Douglas’ advice: “In this ad, she offered them something; in the successful ad (‘Ask me how to get $10 off a full set’), she commanded them to take action. Social media marketing is all about shared or two-way communication.

She offered an exchange of information to her potential clients in the successful ad. Here, she used a traditional advertising technique, shouting to the masses, which does not work in social media marketing.” (As in her successful ad, this ad would likely be more successful if only targeting one person — this ad puts the burden on the potential client to not only come into the salon herself, but to also recruit a friend to come with her. — NAILS Eds.)

Special thanks to the following social media experts for providing background information for this article: > Kathleen Turpell Imaginal Marketing Group wordofmouse.immarketinggroup.com > Tiffani Douglas Tiffani’s Beauty Parlor www.tiffanis-beautyparlor.com

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{reader nail art}

Want to seee your nail art here?

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

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Kari Evich Merle Norman, Covington, Va.

Vaida Indrasiute Fantasy Nails by Vaida at The Kutting Room, Wisconsin Dells, Wis.

Keta Jackson Redefining You Salon, Richmond, Va.

Carolyn McCully The Lil Nail Shoppe of Smicksburg, Smicksburg, Pa. Victoria Jimenez Pompano Beach, Fla.

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Teresa Brinkman Get Nailz Salon, Princeton, Wis. Mayra Espinales New Millenium Hair Design Unisex, Miami

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Jessica Hoel Lynnwood, Wash.

Fei Li Fei Li Nail Care, Bendigo, Victoria, Australia

APRIL 2011

2/25/11 4:08:04 PM

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}

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For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

APRIL 2011

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{product spotlight} OPI’s Texas Collection for Spring 2011 brings the colors “home” to the U.S.A. The vivid shades are as iconic as images of American Summer, with names including Big Hair…Big Nails, Too Hot Pink to Hold ‘Em, Houston We Have a Purple, Don’t Mess with OPI, and eight more shades. The 12-color Texas Collection will be sure to add a fresh and chic look for nails and toes this spring.

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INM has a new color liquid and powder collection called Long Ago & Far Away.

The powder paints are designed to create nail art on acrylic surfaces and can be used for inlaid or 3-D designs. Colors include Crystal Ball, Dragon’s Eye, We’re All Mad Here, Fe Fi Fo Plum, Kiss the Frog, Once-A-Pond-A-Time, Spoon-Full A-Sugar, Pick Your Poison, and more.

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Dazzle Dry’s Spring 2011 Awakenings Collection offers shimmering soft pastels that reflect the gentle breeze of springtime and the soft hues of new spring flowers. The quick-drying polish’s new colors are Morning Sky, Rose Bud, Pea Pod, and Dawning Desire.

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Soft Landings are hand towels specifically designed for nail techs by inventor Kathy Weltman. The absorbent Soft Landings towels are made of lint-free material to trap acrylic dust and other contaminants that can clutter a nail tech’s workspace. The towels are great for waxing and facials and are soft to the touch.

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APRIL 2011

2/25/11 4:41:29 PM

Kupa’s Upower Acrylic Case protects your equipment with this custom made acrylic case that fits perfectly over your UPower 200. This sturdy case allows the cord and front panel buttons to be accessed while protecting it from chemicals. It also has a convenient handpiece holder that holds four bits.

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Entity’s new brush-on gel polish, Entity 1 Color Couture, combines the longlasting and high-gloss durability of gel with the ease and versatility of enamel.

No smudging, no chipping, and no dry time. The primary collection comes with Entity Prep, Nu Bond, base and top coat, as well as 12 colors.

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The Zoya Intimate collection brings the colors of romance to the natural nail. The new collection for spring ranges from a light gray, to a purple glitter, and on to an olive green. Colors include Danni, Jules, Caitlin, Dove, Marley, and Gemma.

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Strike A Pose With Jessica’s Spring 2011 polish collection, Runway Style. Inspired by the goddess-like styles from Spring 2011 New York Fashion Week, this six-color collection complements the whimsical yet captivating designs and color palette seen on the runway.

Colors include Enchantress, Alluring Creature, Seductress, Coquette, Godess, and Temptress of the Sea. (888) 745-4030 x14324 www.nailsmag.com/fifi/14324

>>>

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{product spotlight}

EzFlow’s Gelez UV Polish System features 12 brush-on UV polishes in amazing colors, Gelez provides beautiful high-gloss polish with the no-chip durability of a gel, all in one bottle. All the benefits of a UV gel in a brush on formula — how “EZ” is that?

(888) 745-4030 x14325 www.nailsmag.com/fifi/14325

Akzéntz’s Competition White Gel gives brilliant shine with superior strength for high-quality Frenches and more. Designed to satisfy both novice and advanced nail technicians, this unique formula is perfect for sculpting new sets and fills. Competition White cures easily without special forms and holds a sharp smile line while being easy to remove.

(888) 745-4030 x14326 www.nailsmag.com/fifi/14326

Antoine De Paris’ # 11 Gold is the original Antoine Acrylic nipper. Thirty five years ago Antoine de Paris created the first triple reinforced acrylic nipper, and it’s still going strong today. It features a box joint with cobalt stainless steel and is available in gold or satin finish and single or double spring with a 5-mm jaw.

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Backscratchers’ Septiblock Sanitizable File Block has stick-on abrasives that come off so the block can be soaked in disinfectant.

The four-sided block can be personalized with any of the abrasives, which come in six grits: 100, 180, 240, 600, White Smooth Buffer, and Gray Shine Buffer.

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Belava’s Pedicure Tub features three levels of soothing vibration and two levels of relaxing heat. The tub can be used alone as a dry massage or as a base for the Belava tub. It’s available in seven different colors.

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Bellissima International’s Starter Kit has everything you need to start offering Bellissima Gel services right away. The soak-off gels come in a range of colors as well as solid builder and sealant gels. The kit comes in a convenient tote with Soak Away, Nail Wipe, files, buffers, and more.

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CND now has larger sizes of the Shellac Base and Top Coats. They are available in 0.5-oz. bottles and the labels have been redesigned to make it easier to distinguish between the two. The Base Coat is the first step in Shellac applications and is an anchor for color adhesion, and the Top Coat helps seal the color for scratch-free and chipresistant wear.

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Art Club’s Glam line of full-coverage decals gives your client fashionable, glamorous nails in an instant. Simply apply the decals to clean nails and press to secure. Seal with a top coat and remove with polish remover.

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Cuccio Naturalé’s Lemongrass & Lavender Sea Salts work to exfoliate skin as well as hydrate and replenish it with rejuvenating effects of lemongrass extracts and a light lavender scent. The salts are gentle enough for the hands and body as well as feet and make an excellent start for any signature manicure or pedicure.

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APRIL 2011

2/25/11 4:41:50 PM

Young Nails’ Lomasi Scrubs exfoliate and cleanse the skin while moisturizing to make it soft and smooth. The quick-penetrating scrubs come in flavors of Mango & Coconut, Pomegranate, Ginger Lime, Ivory Blossom, and Cucumber & Aloe.

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Duri’s Miracote is designed to dry through nail polish to the base coat so nails are ready to go quickly. Miracote is a non-yellowing formula that is toluene- and formaldehydefree. This top coat leaves a very durable, glossy finish that helps keep manicures and pedicure from chipping or smudging.

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SpaRitual’s Soulful collection has lush, shimmering shades that have been carefully designed by polish color experts for superior shine, dry time, and coverage. Each SpaRitual lacquer comes in a sleek, patented plum cap for easy application. The colors in the Soulful collection are Full of Life, Pure of Heart, and Love and Happiness.

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Eco Nail Systems’ The Pretty Tough Manicure master kit is a treasure trove of everything a nail tech needs to offer gorgeous soak off UV nail color gels and start a profitable new service. The kit includes 26 soak off gels, 4 gel brushes, soak off solution, and more. The instructional DVD is great for learning and the convenient color sticks ensure that clients get the right color every time.

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Essie’s ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spa-quality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract to help combat signs of aging and reveal new, younger-looking skin.

(888) 745-4030 x14338 www.nailsmag.com/fifi/14338

How to contact us: Send business and editorial correspondence to: NA0411shebaqtr.indd 1

3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com

2/24/11 10:45:40 AM

Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com

Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)

Advertising:

To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com

Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

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Reveal by Hand and Nail Harmony are UV- or LED-cured gels that bond to the natural nail using a fused keratin bonding system without the use of harsh acids for retention. With whites, clears, and pinks, these gels can define any look, and with the faster cure times of LED lights techs can save up to 20 minutes on total service time.

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APRIL 2011

2/25/11 4:42:54 PM

na0510nailarthafp.indd 2

Have you seen my

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3/23/10 2/25/11 2:31:44 4:43:13 PM

MarketPlace

LeChat’s Glitter Collection Sets were created specifically to help techs create dazzling nail art designs. Each collection is filled with a variety of colors and styles to help your nail art sparkle like never before.

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Light Elegance’s P2 is the latest formula from the company, which prides itself in its quality of gels and range of colors available.

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Kami Nail Art®

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Mehaz’s Professional Triple Cut has a stainless steel straight-edge blade that makes it easy to cut tips on acrylics. The Triple Cut also has a single tip trapper to safely catch nail clippings for a neat and clean workspace, and the entire tool can be disinfected in solution without damaging the handle or blade.

(888) 745-4030 x14342 www.nailsmag.com/fifi/14342

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Nubar’s Infinty Soakable Gel Sealant is for use on natural nails as well as enhancements. Infinity Gel Sealant applies easily and perfectly every time and comes in a polish bottle with Nubar’s one of a kind cap. It soaks off in five minutes and cures in one. Remove the tacky layer and reveal a super high gloss that lasts for weeks.

(888) 745-4030 x14344 www.nailsmag.com/fifi/14344

7/28/10 9:44:31 AM

Kami Nail Art® offers the most extensive line of USA made professional nail art with hundreds of dazzling products including: Glitter, Confetti, Foil, Nuggets, Pearls, Paints, Art Brushes and Tools, Decals, Striping Tape, 3-D Flowers, Lace, Snakeskin, Glass Jewels, Rhinestones, Earthstones, Rock Candy, Art Kits, Metallic Pearls and Leaves, Organizers, Bullion Beads, PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16. Kami Nail Art® — The #1 choice for nails professionals!

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The NSI Polish Pro light-cured nail polish line is continuing to grow with the new Royal Wedding Collection. These bold and bright colors will look perfect on fingers and toes and are on-trend with Spring fashions.

Colors include Heirs to the Throne (on the bottle) and (left to right): Ceylon Sapphire, Meet Me at the Abbey, Champagne Toast, Blue Blood, and Your Palace or Mine?

(888) 745-4030 x14343 www.nailsmag.com/fifi/14343

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Orly’s Cuticare Pair is a winning combination for healthy nails that grow in strong. Simply brush on the oil with the pen and gently push back cuticles with the pusher built into the cap to encourage strong nail growth.

(888) 745-4030 x14345 www.nailsmag.com/fifi/14345

APRIL 2011

4/23/10 11:56:32 AM

2/25/11 4:43:19 PM

MarketPlace Preciosa high Quality at low price – that’s the Mode way www.beautytech.com/shoppe

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9/27/10 9:46:50 AMFinally!

The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)

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A pedicure kit that allows you to custom blend signature services in less than 2 minutes! And it is all in one very easy system! Just add 1 to 3 drops of color, 1 to 3 drops of fragrance and blend until uniform! It’s That Easy!

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Like to Advertise In The Marketplace?

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WORK SMART

3:14:43 PM

Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work.

Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com

®

Shooting Star . 310.618.1270 . ShootingStarInt@aol.com Tip Designs And All Content © Shooting Star 2002-2011.

www.nailsmag.com/fifi/14156

www.nailsmag.com/fifi/14118

APRIL 2011

na0411products.indd 145

|

NAILS MAGAZINE

| 145 2/28/11 9:23:18 AM

APRIL 2011

DEAL

147, 150

148-149

151

S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

152-153

154-155

147, 150 148-149 151 152-153 154-155 156 157 158 159 160 161

PNI Worldwide Premier Nail Source Star Nail

156

Lexor Inc. Nailite Inc. Konad RAM Products Inc. Pedi World

157

Hollywood Beauty The Nail Superstore Zyon Spas

158

159

Call your professional beauty products supplier directly to take advantage of this month’s great deals. Tell them you heard about them in NAILS Deal Sheet!

160

161

na0411ds.indd 146

2/25/11 4:47:41 PM

Every Nail Tech’s MVP

Most Valuable Product

Natural Nail Dehydrator Hand & Foot Antiseptic Spray File & Implement Sanitizing Spray “Thymol” Discourages Fungal Growth

www.nouveaunail.com www.nailsmag.com/fifi/14144

na0411ds.indd 147

2/25/11 4:47:47 PM

1-800-727-1119

TOLL FREE

0HONE s &AX

WWW PREMIERNAILSOURCE COM $ T O R E

CRYSTAL S-T-R-E-T-C-H TOE RINGS

COLOR TIPS YOUR CHOICE: #NB0191 Black #NB0192 Burgundy #NB0193 Red #NB0194 Pink #NB0195 French Pink #NB0196 Beige

#NB0030S

D O L L A R

PINK GLASS FILE

20-CT

20-CT

(1-10)

CELLUCOTTON COIL

(1-10)

$1

ÂŽ

CHOOSE FROM

7 COLORS!

$1

TM

10 STYLES!

French 21-ct. Sanitation Kits Mr. Pumice Tropical Shine Manicure Purple Pumi Bar Colossal File Guides

by Graham Professional

$1

10-FT.

$1

#NB0339

$1

B Zebra

BEST SELLERS A

B

I M P L E M E N T S

D

E

F

G

H

FLEX TAPE

A R T I F I C I A L

100/180 #NB0012 80/80 #NB0014 100/180 #NB0016

I

#MP102D

$1

CHOOSE FROM

6 STYLES!

#NB0100

$1 per roll

#SB0414

BLACK #NB0038 ZEBRA #NB0039

Onezees Toe Spa Thong Slippers Separators

I Cuticle Eraser Stones 65¢ ea.

XN302

6 #UT /UT

4APERED

Xtreme Cut-Out

Xtreme Cut-Out Curve

MINI ARCTIC BLOCKS™ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9

#NB0104

#NB0105

8 ,ONG #URVE

(ALF 7ELL #LEAR

(ALF 7ELL

#NB0107

#NB0108

#NB0109

&RENCH White

.O 7ELL White

.O 7ELL

Your Choice

Spoon Pusher #NB0201

Xtreme Curve XL

XN308

XN406

XN407

Xtreme Square

Xtreme Welless Natural

Xtreme Welless White

3TERILIZER 4RAY

2-Sided Straight Pusher #NB0203 Straight Pusher / Cleaner #NB0204

#NB0207

Small

4OE .AIL #LIPPER

79¢

#4727

Clear White Bright White Pink Bright Pink Natural French Dip

#NB0302

$1 $1 'ERMAN

#NB0208

.75 oz.

2 oz.

4 oz.

$2.95

$4.95

$9.95

NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120

NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121

6 OZ

50-CT.

$3.95 8 OZ

4 oz.

NB1018

$6.95

9

8 oz.

NB1019

Brush Cleaner

$11.95

PUMPS DAPPEN DISH

Dust Brush

Komfort Wedge

4 oz. NB0323 Mushroom Pump Twist-Lock Pump 8 oz. NB0324

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH

MEDIUM

WE EXPORT WORLDWIDE!

$6.95

#NC0134

6-CT.

#NB0310

Round Sable Acrylic Brush

Flat Sable Acrylic Brush

LONG #NB0406

SALE!

#NB0409

HOLDS 8 BRUSHES

.!), !24

"253( SALE! 3%4

Nylon Gel Brush #NB0407

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

s s ."

s s ."

9

4 oz. #NB0410

Split Second Activator Spray

Primer

$1.95

2 oz. NB1058 8 oz. NB1020

NB1022

Brush-On Activator

2 oz. NB1057 8 oz. NB1021

1/2 oz.

NB1023

1 oz. NB1026

$2.95 $4.95

Extender Tips

10-ct. 95¢ NB1052

Brush-On Resin $1.95

$1.95 $3.95

$99.95!!!!!

10 gm NB1025

SALE!

Triple Dappen

Sonic Touch III

Acetone Proof

1 oz. $6.95

SALE! $5.95 4 oz. $19.95 16 oz. $59.95

Pink Bright Pink White Bright White Clear X-Thick

UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz.

NB1024 FIBREGEL PRE-ADHESIVE STRIPS

SOAKER TRAYS

2 for

s s ."

FABRIC

DAPPEN DISH

$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01

#NB0408

s s ."

Resin $3.95 3INGLE 0ROCESS 56 'EL

Anti-Fungal Prep Spray

$1.95

s s ."

#NAB0117

Brush stores in handle!

Porcelain w/ Lid

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

SAVE $40 Ceramic w/Cork

$2.50 #NB0308

SHORT #NB0405

16 oz. #PN114B

Brush Cleaner Holder SALE!

For A Perfect C-Curve Every Time

$2.95 #NB0307

5-CT.

Stainless Steel Dust Masks

C-CURVE STICKS Shaping Tools

#NAB0116

Hospital Grade

1

ACRYLIC LIQUID

2 oz.

NB1056

NEW & IMPROVED

Horseshoe Forms

NON-STICK

3-PC BRUSH PEN SET

Chasticide

GAL. #PN114G

ACRYLIC LIQUID VIOLET MONOMER 2 oz.

4 oz.

8 oz.

NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz.

4 oz.

8 oz.

NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

NO MMA

$39.95

3)$%$

#NB0212

25¢ each $23.95 100-ct. $99.95 Case (500)

$3.95 Dries in Seconds!

BOX OF 250

#NB0300

#ALLUS 0LANER "LADES CT

240/240

100/180

Rectangular Forms

$1

0ROFESSIONAL #ALLUS 0LANER

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

3TAINLESS Stork 3CISSORS

#NB0301

Medium

USE

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!

Disinfectant

SALE!

#NB0210

$1

TM

3TERILIZER *ARS

#NB0205

Locking Handle

XN306

Xtreme Cut-Out Clear

Xtreme “V�

Cut Out

1X

20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKS™ NB0034 NB0034P NB0034C

2 grams #NB0304

Xtreme Cut-Out White

$1

USE

XN303

XN305

Spoon Pusher / Pterygium Remover #NB0202

!CRYLIC .IPPER

4RAPPER #LIPPER

XN304

!SSORTED #UTICLE 0USHERS

SALE!

#NB0106

$1

1X

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills XN301

$1

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

TM

GUARANTEED NON-YELLOWING

#NB0033

#NB0102

$1

Quick Bond Gel Glue 3QUARE

German Callus Planer Blades 10-ct. #NB0212D

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

#NB0101

$OUBLE 3PRING #UTICLE .IPPER

N A I L S

$1

$1

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

B R U S H E S

FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007

24-CT.

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

C

Waterproof Material

F O R M S

FOREVER PLAID #HT0004

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

8bWYa D8&&)+ F_da D8&&),

T I P S — G L U E S

CRISS CROSS #HT0003

#SB0407

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

BALI #HT0002

#GPB102

$1 B U F F E R S

ALOHA #HT0001

CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct.

Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Dipr’s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG

PHONE: 1-800-727-111 Ă‹VĂ‹ L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct.

Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ‘OL

Prices in this ad are valid March 1 through April 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/14268 na0411ds.indd 148

2/25/11 4:47:52 PM

TM

BreatheEasy™

USA & ADVANTAGE CANADA TAKE OF‌

LOWEST PRICES GUARANTEED!

Dust Collector

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

$49.95 * Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

¢ #NB0517

RHINESTONES

$1

Green #NAB0005

$1

Choose from many styles at

Light Blue #NAB0007

premiernailsource.com

Pink #NAB0008

STRIPING TAPE

144-CT.

$1

100-CT.

TAHITI

$19.95

SALE!

9 WATT

6 WATT

$1

BORA BORA

#NB1500

$11.95

BUILT-IN TIMER & FAN

NAIL ART FOIL

$1

FIJI

per roll

View available colors online.

$1.95

$1

.25 oz.

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

LACQUERS .6 OZ.

$2.50

$4.95

$1

$1

PER PK

1/2 OZ.

$2.95

.125 OZ.

$2.95

$4.50

$15.95

$4.95

TREATMENTS

GELAC GEL POLISH .5 OZ.

$3.95

$4.25

Pedicure Slippers

Toe Separators

Toe Separators SALE! $3.50 24-ct. $1

0!)2

1

#SB0404

#SB0408

#!3% /&

#SB0406

#SB0407

` #SB0412 "/8 /&

ACRYLIC ROSES

BEST SELLER!

SALE $15.95 0ARAFFIN -ITTENS OR "OOTIES CT SB0217

$19.95

` EACH

PEDICURE FIZZ

Holds All Popular Brands

Manicure Warmer $9.95 25-CT. WHITE CUPS

#SB0317

100-ct.

4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214

0!#+

#SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

Gauze Wipes

0!)2 100-ct.

$1

Pedicure Socks

PNI NAIL TIDY ™ ORGANIZER $19.95 #NC0127

Black #SB0409 White #SB0410

PEDISTIL™ Pedicure Foot & Leg Rest $19.95

$2.95 pair

#PediStil1

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

5.)6%23!, ,).%23

YOUR CHOICE!

EMPTY DISPLAYS

$13.95

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

PARAFFIN WARMER

Fan Brush #NAB0114

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

GELEZ GEL POLISH .5 OZ.

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

%!#(

"/8 /&

Detail Brush #NAB0112 Angled #NAB0113

*

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

Striper Brush #NAB0111

SOAK-OFF GEL POLISH

$13.95

THERAPEUTIC PARAFFIN WAX

144-ct.

`

Pumice Sponges

NAIL ART BRUSHES

DURABLE ACRYLIC POLISH DISPLAYS

.25 OZ.

$3.50

9 WATT BULB #NB1510

EACH

.33 OZ.

.33 OZ.

h/NEZEESv )NDIVIDUAL

$49.95

$1

1/2 OZ.

1/2 OZ.

h3OFTEEZv 8 3OFT

#!3% /&

36 WATT

FIMO SHAPES

LACQUERS

.6 OZ.

h/RIGINALv 4HONG 3TYLE

#!3% /&

TUNNEL UV LAMP

#NAB0115

SHELLAC GEL POLISH

TREATMENTS

0!)2

#NB1512

$79.95

COLOUR EFFECTS

TREATMENTS

TREATMENTS

`

7 WATT #NB1513

4 WATT #NB1508

COLORS AVAILABLE! VISIT OUR WEBSITE!

2.5 OZ. TM

#NB1502

TM

STRIPER LACQUERS

LACQUERS 1/2 OZ.

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

Art Club

TM

$399.95

")43 !$* 30%%$ #KUPA1

"5),4 ).

4)-%2

6 WATT #NB1509

#SB0305

NAIL BASIX

#NB1504

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

$1

Red #NAB0010

RHINESTONE SHAPES

Cone NB0516

42 WATT

UV Lamp / Removable Shade

$1

Barrel NB0515

15,000 RPM

$12.95

PER PACK

Iridescent #NAB0006

Purple #NAB0009

$2.95

#PNI25

(ANDED 56 ,AMP

Professional UV Lamp

4 WATT

DRIED FLOWERS

Black #NAB0002 Gold #NAB0004

Battery Operated UV Lamp

#EDMT20 20,000 RPM

SALE! $149.95

Includes 3 bits and no-hassle warranty.

#PNI12

#NB1507

0EDICURE "IT #NB0522

Clear #NAB0001 Blue #NAB0003

$2.95

Razzberry

25,000 RPM

SALE! $29.95

-4

-!.) 02/

Exclusive Price!

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;?

DRILL KIT

Cone #NB0510

$2.95 EACH.

$4.95 EACH.

1000 ct.

100 ct.

Toothpick #NB0513

2-wk Backfill #NB0507

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

Whisks dust and debris out of the air!

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

PIPE-FREE PEDI SPAS STARTING AT $1695!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95!

NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/14268 na0411ds.indd 149

2/25/11 4:48:00 PM

National Promotions March/April 2011 Leading Professional Brands Recognized Around The World NOUVEAU NAIL™ One Step UV Gel

SPA FIZZ™ Manicure Balls BUY ONE GET ONE

FREE! $1.50 10-ct. pouch

Softens cuticles, whitens nails, and releases an invigorating scent-sation!

BUY ONE GET ONE

FREE!

B[ced ObWd] ObWd] F_da =hWf[\hk_j Ieej^_d] BWl[dZ[h

$12.95

s¬%ASY¬!PPLICTION s¬%XTREME¬$URABILITY s¬'LOSSY¬&INISH

BUY ONE GET ONE

BRUSH PEN SET

.5 oz. jar

FREE! $4.95

NOUVEAU NAIL™ Dual Shape Nail Forms

Create intricate designs.

BUY ONE GET ONE

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$9.95 500-ct.

Oval & Square

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BREATHE EASY™ Dust Collector

$3.95 EACH

$49.95

EACH

Whisks dust and debris out of the air!

2.5 oz. bottle

PNI25™ Classic Nail Drill REAL DIAMOND™ Professional Drill Bits

Features variable speed up to 25,000 RPM, forward/reverse operation and easy bit change.

$99.95 EACH

Includes handpiece cradle, 3 FREE bits and a no-hassle warranty.

YOUR CHOICE

$2.95 EACH

www.pniworldwide.com

Locate a dealer near you: www.pniworldwide.com/dealers Distribution opportunities available: newdealer@pniworldwide.com

(813) 960-278& (877) PNI-4447

OFFERS VALID MAR. 1 TO APR. 30, 2011 AT PARTICIPATING PNI WORLDWIDE DISTRIBUTORS www.nailsmag.com/fifi/14144

na0411ds.indd 150

2/25/11 4:48:05 PM

www.nailsmag.com/fifi/14166

na0411ds.indd 151

2/25/11 4:48:09 PM

The

DECISION is

TM

MSRP: $2500

NOW: $1995

Auto-FillTM

Blue

Copper

Ruby Red

速

MSRP: $2495

NEW 2011

Auto-FillTM

Silver Sparkle

Gold Sparkle

Blue

Copper

Ruby Red

* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement. ** Call for additional spa chair color selections.

Mystique Bundle -

*(Package based off TB Signature Line. Package includes Curve Technician Stool, Curve Manicure Stool, Marble Top Nail Table & Customer Chair)

Vspa Bundle -

*(Package based off TB Signature Line. Package includes Curve Technician Stool, Curve Manicure Stool, Marble Top Nail Table & Customer Chair)

Special Bundle Price

$2,450

na0411ds.indd 152

Special Bundle Price 速

$2,350

2/25/11 4:48:16 PM

Crystal Clear MSRP: $2700

NOW: $2200

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Ruby Red

infinity

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TM

MSRP: $2995 $3495 w/ DAS

Digital Automated SystemTM (DAS) (optional upgrade - not included in the promotional price)

C Auto-Fill

TM

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TM

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Black Diamond

Venetian Red

UL ®

US

Made in USA

April Promotion Promotion Only Valid From: 4/1/2011 to 4/30/2011

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FREE SHIPPING Terra Bella Classic Manicure Table w/ Marble Top Part# L100 - Price $395.00 Sale Price $295.00

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Part# G210 (w/ marble) - Price $295.00 Sale Price $195.00 Part# G211 (w/o marble) - Price $270.00 Sale Price $170.00

Part# S200 (w/ marble) - Price $495.00 Sale Price $395.00 Part# S201 (w/o marble) - Price $450.00 Sale Price $350.00

with purchase of any spa chair

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Tips • Brushes • Files • Polish • Treatments • Nail Art • Stickers & Decals • Abrasives • Airbrush Drills & Accessories • Gels • Glues • Paraffin • Implements • Cleansers • Videos and more! www.nailsmag.com/fifi/14106 na0411ds.indd 155

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{

my other life

Emily Ryan, salon owner In her other life: labor and delivery nurse

A Love of Labor “It is truly an honor to be involved in one of the most memorable events in a person’s life,” says Emily Ryan, a nail tech and labor and delivery nurse. The owner of Syracuse, N.Y.-based Sparacuse, Ryan

‘‘

‘‘

has been a registered nurse for 10 years and in labor and delivery for six.

“I have always wanted to be a nurse,” she says. “My mom recently gave me a picture that I drew in kindergarten that said I wanted to be a nurse when I grew up. I was even holding a baby in that picture.”

According to Ryan, there’s no such thing as a typical shift in labor and delivery. “Every day — every hour — is different,” she says. “Occasionally there are times when we don’t have any patients but we are always ready as things can change in a matter of minutes.

We run an operating room for C-sections, labor rooms, and triage rooms for anything from motor vehicle accidents and preterm labor to chest pain and even the flu. Anyone who is more than 20 weeks pregnant is treated in labor and delivery.”

Ryan says that, minus the hospital, her work as a nurse is not that different from being a nail tech (despite the fact that she’s not allowed to wear artificial nails — or even polish — at the hospital). “You still work with mostly women — patients, clients, and coworkers. Many issues are very much the same and customer service is key. How you treat people is important,” she says.

“I love both of my jobs. Babies and nails. They are two of the best jobs in the world!”

Babies and nails. They are two of the best jobs in the world!

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

162 |

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NAILS MAGAZINE

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APRIL 2011

2/25/11 4:51:51 PM

50 COLOURS. 15 EFFECTS. ENDLESS POSSIBILITIES. Think of Colour as the clothes and Effects the accessories. A layer of Effects over your favorite rich crème Colour changes your look a little or a lot.

The Colour revolution is here.

From CND.

Shown on model: Left: Girlie Pink Right: Girlie Pink + Gold Pearl

cnd.com/colour3N ©2011 Creative Nail Design, Inc.

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Model is wearing Big Hair...Big Nails

NEW from OPI for Spring/Summer 2011

To see the entire collection, turn to pages 2-3

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 Š2011 OPI Products Inc.

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