AUGUST 2011
WWW.NAILSMAG.COM
20
Adaptations on a French Manicure (Our cover model is wearing #18, the Crescent Moon.)
WHAT’S YOUR
GREEN IQ? Are You Making the Most of
Mobile App Check-ins?
THE VIDEO VIXENS OF
NAILS
8 BRANDED MANI RECIPES HOW TO MAINTAIN
A FULL BOOK
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Waiting for a smarter gel?
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SCAN. WATCH. LEARN.
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Fall 2011
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“fall is the perfect time to
reinvent the classics.” Sensuous. Desirable. Refined. This is the season of understated luxury that exudes a quietly smoldering allure. The look is powerful, bold and perfectly accessorized. Daring in its elegance and simplicity, it’s a style that blends timeless sophistication with contemporary cool. This collection is designed for the woman who has an innate sense of how to put a look together with great accessories. Dress up your wardrobe with classic colors that carry you through every fashion adventure.
carry on Can a color encapsulate the spirit of an entire era? This magnetic mulberry merlot is the one. Bold, intense, romantic. Now and forever.
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“my
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4 pc Mega Mini Color Cube Holds 4 mega mini colors: Carry On, Lady Like, Very Structured, and Power Clutch Salon Cost: $8.50 Sugg. Retail Price: $17.00 Item # P0531400 UPC Code: 884486064943
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fall 2011 Available August 1, 2011
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For more information, call 1.866.313.7845 or visit www.essie.com
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P0531900
DBP, Toluene and Formaldehyde-free
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www.essie.com
America’s nail salon expert. Since 1981
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Rumor has it that you haven’t seen the NEW Gelish EFX “Magic of Aurora”.
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38 Artistic Colors AVANTE-GARDE 03001
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Celebrity Manicurist Tom Bachik Announces Artistic Nail Design’s Colour Gloss Soak-Off Color Gel Salon Manicures 21-Days of Lasting Color
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A refreshing new flavor of
SKIN QUENCHERS HAND & BODY LOTION Treat your skin to an island blend of smooth, rich moisturizers, plus soothing Avocado and Aloe extracts with the island-sweet aroma of hibiscus blossoms and tropical fruit.
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6/23/11 2:32:55 PM
Model is wearing NSI Polish Pro’s “Phantom Ranch”.
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Weekend in Sedona Collection. Give nails a little giddy up with Polish Pro.
Red Rock
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Home on O’Range
Mud Wrap
NSI Polish Pro. Chip-free for two weeks or longer. Buy four and get two FREE to own the entire Weekend in Sedona Collection. Colors also sold separately. For more information and to view our other 42 sassy shades, visit us at nsinails.com. Or, call 1-800-354-6741.
Because you’re more than Just a Nail Girl. You’re a Pro who knows exactly how to spoil your clients.
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FEATURING 7 NEW NAIL ART KITS!
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{in this issue}
August 2011 Volume 29, No. 7
Features 52 The Original: NAILS Readers’ Choice Awards For the eighth straight year, NAILS wants you to vote for your favorite products in a variety of different categories.
130
122 Branded Manis (Using Complete Systems to Create a Signature Service) A great signature manicure always starts with top-notch ingredients and a good idea. Themed hand care collections are always a great choice, so why not take inspiration from some of the industry’s top manufacturers. Discover some new signature services created by a variety of companies using their own hand care lines. 130 Dictionnaire Français (French Dictionary) Think of “French manicure” as an umbrella term that covers a myriad of related looks. With all of these variations, you’re sure to find a French for every client.
52 122
136 At the Top of Your Game You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity? 144 The Video Vixens of Nails Coming directly to a viewing screen near you, these top video-making nail techs are online and bringing education to the masses with their fun and unique brands of instructional nail clips.
144
AUGUST 2011
page 116
136
WWW.NAILSMAG.COM
20
page 96
page 130
Adaptations on a French Manicure (Our cover model is wearing #18, the Crescent Moon.)
Cover Look
Nails: Elsbeth Schuetz, Orange, Calif., ms-management agency LA Polishes: Orly Blue Collar and Orly White Tips Photographer: Kelly Bracken Model: Ariel Paredes, Body Parts Models
WHAT’S YOUR
GREEN IQ? Are You Making the Most of
Mobile App Check-ins?
8 BRANDED MANI RECIPES
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NAILS MAGAZINE
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page 144 page 122
HOW TO MAINTAIN
A FULL BOOK
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THE VIDEO VIXENS OF NAILS
6/27/11 1:47:45 PM
page 136
AUGUST 2011
6/27/11 3:02:05 PM
SERENA
GLAM SLAM Heads up! Serena and OPI are kicking off the tournament in New York in style with two new sizzling shades!
Love is a Racket You’ll fall madly in love with this shimmering red. Pros & Bronze A glimmering golden-bronze worth choosing.
Available exclusively in Serena’s Glam Slam Duo-pack
Find us on: CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.
na0811toc.indd 27
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{in this issue}
66 6
Technique 59
Business 89
62 Demos Step-by-steps from Kinetics and Polizhed 66 Signature Services Step-by-steps for a Watermelon Slush Pedicure and a Black Pearl Manicure 68 How to Get the Crackle Effect With Gel Australia-based Young Nails Mentor Angelique Al Okabi demonstrates a crackle effect with gel.
92 Reader to Reader If your salon was on fire and you could grab three things, what would they be and why? 94 Women Lead Differently From Men According to one successful businesswoman, there are 12 natural talents that all women possess. These skills — that men covet — help women lead and succeed in the workplace. 96 Making the Most of Web Check-ins Being asked to “check in” is something most of us associate with busy airports and holidays abroad. But it is becoming an increasingly important marketing tool for salons. 100 Salon Profile Salt Lake City-based Nailed blends aspects of an express nail salon and a higher-end spa.
Style 71 78
74 Nail Art Studio Step-by-steps on new nail art designs 78 A Stroke of Genius We salute all the masters of their craft who submitted entries to our annual MiniMasterpiece Contest. 82 Show Us Your…Break Rooms Break rooms offer a respite from the hustle and bustle of the salon. Here are a few great examples. 86 Boutique: Heat Therapy Aromatherapy heat packs are available in many different shapes and sizes. Every client will find an easy-to-use heat therapy product that soothes and relaxes.
68
100
120
Health 107 110 Under the Microscope: Eczema Eczema is a chronic condition that is characterized by red, itchy, swollen rashes. 116 What’s Your Green IQ? Take this quiz to see what your salon’s green report card looks like. 120 Secret Ingredient: Acrylic Powder Acrylic powder is often seen as the more important partner in a liquid-and-powder relationship.
In Every Issue 32 34 38 54 56 112 152 154 164 178
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NAILS NA NAI A ILS LS MAG M MAGAZINE A NE AZI
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On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life
AUGUST 2011 A
6/27/11 3:02:50 PM
Giselle is wearing SWEET PEACOCK
nite owl
fowl play
sea gurl peachy parrot
lucky duck
sweet peacock
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
In Salon: September 1, 2011
800.275.1111 orlybeauty.com
www.nailsmag.com/fifi/19138 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
na0811toc.indd 29
6/27/11 11:01:48 AM
log on every day to…
.com
mag.com
Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.
Vote in the Readers’ ers Choice Awards.
STARTING YOUR CAREER
RSELF with no E: SELLINGs viewYOU re fresh out of school you. Even if you THE RESUM employer to create a crisp, we show you how part in how potential a big resume. Here Your resume plays together a good e, you can still put previous work experienc your skills and potential. that ll best highlight organized resume
SAMPLE RESUME
TON .com AMY STAN 9 | amystantonnails@gmail 62206 | cell: 618-555-678 1234 Elm St., Bellevue,
Ill.
that emphasizes team
CAREER GOAL
salon environment nails to a full-service and enthusiasm for continuing education. of employees, and To bring my dedication sanitation, mentoring spirit, customer service,
tion for in area student competition d public 2011) Won 2nd place and College (March 2011-July massage, foot reflexology, Cahokia Vocational pink-and-whites, light t. Coursework includes and business managemen acrylics category. courses include accounting health issues. Business
EDUCATION
D Draft a K Killer R Resume.
is organized Make sure your resume neatly. Ask a logically and typed spelling errors. friend to check for fine. Plain white paper is current conBe sure to give Callers should tact information. message at any be able to leave a provide. Your phone number you is your vital contact information employers, so link to prospective sure your be accessible. Make on your voiceoutgoing message convey a mail and e-mail address professional image.
2011. license exam in August tivities activities t in extracurricular s. sheets. block “B” for achievemen science, and spreadsheet (June 2007) Received included typing, computer Bellevue High School Field hockeyy team field hockey). Coursework for team activities. (girls’ softball and goods, caps, and T-shirts for sales of baked Organized accounts ip games. went to state championsh
Will take Illinois state
ION
CONTINUING EDUCAT
2011) Omaha, Neb. (August The High Road to Education, Beauty Event (June 2011) Premiere Orlando International , Madison, Wis. (May 2011) 2010) Competition Do Your Own Nail Long Beach, Calif. (July Management Class, Ken Kassidy’s Business (January 2009 to present) NAILS Magazine subscriber
to offer. Salon State what you have aren’t just owners and managers They want to looking for experience. potential. see enthusiasm and address of your Give the name and your license cosmetology school, expect to take number, or when you List the main your board exams. covered. subjects your courses have entered, List competitions you It shows you even if you didn’t place. industry. Include are active in the you’ve attended trade-related events discussions, such as shows, panel courses. and continuing education you read. List any trade publications
W Whether you’re a newbie tech or an n established tech e who’s looking to switch salons, we’ve uploaded a sample nail up tech resume for you in the Handouts section of www.nailsmag.com. It’s complete with pointers for what information you should definitely include and how to format it so it shows off your strengths. CE
WORK EXPERIEN
to present) appearance of Ill. (September 2008 beverages, maintaining Delight Salon, Bellevue, Receptionist, Shear ion between appointments, making telephone, making and magazines, communicat Duties include answering of cucumber water customers with offers waiting area, greeting when necessary. stylists and customers 2008) Ill. (June 2004 to September beverage service until server restaurant, Bellevue, tables, providing Hostess, Country Style settling them at their customers, greeting Duties included for server. arrives, providing support
COMMUNITY SERVICE
& ACTIVITIES
represented visit with residents; nursing homes to piano. youth group to area Visits with church camping and playing Personal interests include synod conference.
REFERENCES
Ill. 618-331-5566 Delight Salon, Bellevue 618-334-2222 Mary Smith, Shear College, Cahokia, Ill. Cahokia Vocational Irene Jones, teacher, Ill. 618-332-7777 group leader, Bellevue, John Brown, youth
area youth at
in the beauty Include jobs not the aspects of industry. Emphasize that apply to previous employment as greeting such the nail industry — good customer customers, providing ion. Include service, and communicat employment the dates of previous numbers of and names and phone supervisors. about your Including information activities is a extra-curricular Some potential personal decision. a larger sense employers like to get of you as a person.
can vouch for List three people who and work habits. your dependability employer If you don’t have a previous reference, ask a who can be your Make sure your teacher or mentor. be listed on your references agree to resume.
K CAREER HANDBOO 16 | 2011 NAILS
We’ve modified our categories es this year to reflect industry trends, ds, launched several online categories,, and now we want YOU to cast your vote ote for your favorite professional nail products. roducts. You have until September 16 to vote (and be eligible to win prizes)! Don’t let your unnoticed. our favorites go unnoticed
www.nailsmag.com/rca2011
www.nailsmag.com/resume
Watch Video Vixens in Action. JANUARY 2011
WWW.NAILSMAG .COM
Prep to Be Cover Tech. We hope you’ll enter NAILS’ Annual Cover Tech Contest (the entry form is on p.36),, and, if you need a little inspiration, checkk out the photo gallery of the 2011 winner and runners-up. WHO HA WORST S THE Cast YouCLIENT EVER? r Vote Comfy, Cre MANICUREative TABLES
na1110_ coverWin ner.indd
2
Schedule Your 20 Trade Sh 11 ows
THE DEVIL WEARS…N [The Insp AILS irat ion Behind This Win ning
Cover]
Watch videos from the nail techs featured in this issue’s “Video Vixens” story on NAILStv. Simply type the vixen’s first name (i.e. “Holly” or “Robin”) into the NAILStv search box, and her videos will appear.
www.nailsmag.com/nailstv
THE
Reader-W ritten ISSU E
11/23/10
10:48:31
AM
Pedi Like the Stars. Print out a step-by-step of the Ice Cream Sundae Pedicure offered by The Painted Nail in Sherman Oaks, Calif., stars of the reality show Nail Files, and adapt it to your clients’ favorite ice cream flavors.
www.nailsmag.com/icecreampedi www.nailsmag.com/cover2011
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AUGUST 2011
6/23/11 2:19:56 PM
ownstone Br
own Mag ic idt M
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available at and other fine beauty supply stores
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Find us on
ts es W
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Model is wearing Brownstone
Ca pt ur e th e se xy so ph is ti ca ti on and exciti ng edge of the city in 12 mu st ha ve hu es .
www.chinaglaze.com www.nailsmag.com/fifi/19119
6/23/11 2:20:19 PM
{on my mind}
Your (Social Media) Presence Is Required Over the last few years, we have produced more content than ever before — in the magazine, on our website, and more recently on our blogs, Facebook page, Twitter account,
Don’t forget to log on to www.nailsmag.com/rca2011 to vote for our 8th annual Readers’ Choice Awards. As always, the awards are YOUR choices, the professionals’ choice!
Hannah.Lee@bobit.com
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NAILStv, YouTube Channel, and more. My job as a magazine editor has changed tremendously since I first started in publishing 16 years ago: Back then we barely used e-mail, let alone had all these other ways to stay connected. With 600+ million users on Facebook today, it’s becoming a necessary avenue for businesses to make sure they are accessible to customers online. I know you’re busy running your business and servicing clients. That’s your job, after all. But if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well. (I know it has become part of mine.) Here are five basic things every salon owner or nail technician should be doing when it comes to social media: 1. If you don’t already have one, make a Facebook page for your salon. You can start out with the basics — contact info, salon photos, photos of your services or nail styles — and move on from there. We have a great story to help you get started: www.nailsmag.com/socialnetworkingfortechs or you can go to http://blogs.nailsmag.com/fingernailfixer and click on the Social Media tag to read blogger Holly Schippers’ useful tips for setting up your business Facebook page. 2. Make sure your website shows up in Google searches. Search engine optimization (SEO) might sound like a foreign language, but there are some easy things you can do to your website to move yourself up in the Google rankings. We have a great story that explains basic SEO at www. nailsmag.com/seo. 3. Find out what sites your clients use. All you have to do is take an informal poll — are they on Facebook? Twitter? LinkedIn? Do they like to read blogs? E-newsletters? Once you find out where they are, make sure you have a presence there. And don’t hesitate to ask them what kind of things they’d like to see from you if they were connected with you on one of the sites. Do they like to see last-minute appointment openings? Discounts? New styles and photos? Listen to what your clients want and that gives you an easy blueprint to what you can offer online. 4. Once you’ve established your business presence online, maintain it. It’s great that you have a website and a Facebook page and a Twitter account and a blog. But if you aren’t updating them regularly, your clients and potential clients will stop coming back to check you out. Don’t spray them with spam, but don’t forget about them either. Remember that social media is about communication and interaction. Don’t let the conversation be one-sided. Make sure to answer questions posed from your fans/followers. 5. If all of this seems just too foreign to you, give the job to someone who’ll handle it with enthusiasm. You don’t have to be the one in charge of your social media efforts. Maybe one of your Generation Y techs or receptionists is a social media whiz and would happily handle this project. Find out who on your staff would be able to help you and use their skills. Personally, I’ve found that most people under 25 can do this stuff in their sleep. All you need to do is set up a game-plan and leave it to them.
AUGUST 2011
6/24/11 3:39:01 PM
©2011 Creative Nail Design, Inc.
GOOD-BYE POST-PEDI DEPRESSION. No more sheet marks, dents, dings or dulling. No more regrets the morning after.
SCAN. WATCH. LEARN. 760.599.2900 800.833.NAIL cnd.com ©2009 Creative Nail Design, Inc.
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{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION
Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Editor’s Note: On June 1, NAILS blogger Maggie Franklin wrote about how much she hates doing nail repairs. After reading her blog (blogs.nailsmag.com/maggie) here is what some of you said on Facebook (www.facebook.com/nailsmag).
Shara Stevenson Pegram: I hate doing repairs too! You know it’s never just a “repair”. That’s why I always confirm appointments and ask if they have more than one repair.
Samantha Huf: Repairs suck…and “one” repair always, always, always turns into at least three because they Log figure, going in anyway, let pick at this...” on “I’m to www.nailsmag.com to me answer this month’s question and check back here
Eileento see Krinsky Klein:nail techs have to say. what other I hate when I have to repair some other tech’s mess. I don’t mind fixing my own clients’ nails.
Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistants Jennifer Washington Jennifer.Washington@bobit.com Joanne Tucker Joanne.Tucker@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com
OBSESSED WITH NAILS I am obsessed with nail technology. I have always had a passion for nails, dating back to when my mom would paint my nails when I was young. When I was old enough, I was allowed to paint my own fingers (I couldn’t keep it just on my nails!). My love only grew with my first navy blue polish, which I became hysterical over when I spilled it on my light purple carpet, causing my dad to explode in anger and throw my whole polish collection away! I started my collection up again but didn’t really have much time to put into it other than the occasional French manicure. Due to various nail-hating jobs (waitressing for two years), my nails remained weak, bitten, and often unpolished. Thank goodness circumstances in January 2010 reawakened my love of polish! And thanks to websites like NailsMag.com and YouTube.com I found nail art! I started off using only toothpicks, then moved on to a tailored watercolor
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Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com paintbrush, and eventually ended up where I am now — using various dotting tools, nail art brushes, make-up sponges, and the occasional water-marbling! My love of nail art and technology has continued to grow. I started sharing my nail art with other people in a number of ways: YouTube and Facebook. My art has achieved a few Honorable Mentions in contests and recently two first place wins! I’ve been to the University of Spa and Cosmetology Arts multiple times trying to find a way in, trying to figure out a payment plan or loans or anything that will help me to start my future as a nail technician and nothing is working! I desperately need advice, and would appreciate any you could offer. I will continue to love every second of my own nail care while continuing to learn everything I can about nail technology in
Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson
AUGUST 2011
6/23/11 2:26:26 PM
• On Like Polish
UV3 Technology • Wears Like Gel • Off In Minutes (really!)
©2011 Creative Nail Design, Inc.
patent pending
HELLO
RESILIENT MIRROR FINISH. Now in 24 gorgeous shades. Layer them to create dozens more!
Tough, flexible, brilliant color that takes whatever you dish out. Wake in perfect pedi bliss—morning after morning.
SCAN. WATCH. LEARN. 760.599.2900 800.833.NAIL cnd.com ©2009 Creative Nail Design, Inc.
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{on your mind} Where in the world is NAILS Magazine? I am an active duty navy nail tech and I love NAILS Magazine. I am working on opening my own salon, Color Me Kandi, here in Hampton, Va. I currently rent a booth at Nail Tech and More, a private academy for aspiring nail techs. In this picture I am on duty at Naval Station Norfolk, awaiting a landing 757 aircraft. I do nails in my off time because I love it and it’s like therapy to me. I have lots to learn and I am always open to learning something new. NAILS Magazine is the best! I read it over and over and practice many of the published work. This magazine goes with me everywhere!
Akeisha “Kandi� Browne-Hollier Kandi Nails on Facebook.com, Hampton, Va.
Do you have a picture of yourself reading NAILS? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis.
hopes of one day making it into USCA and making my dreams ďŹ nally come true!
Misti Shereda Via e-mail
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Editorâ&#x20AC;&#x2122;s Note: We encourage you to continue pushing toward your dream of becoming a nail technician. USCA has a whole page on its website dedicated to ďŹ nancial aid, grants, and scholarship information (www.uscart.com/tuition. php). If youâ&#x20AC;&#x2122;ve already exhausted all of those efforts, we encourage you to contact Cosmetologists Chicago (www.americasbeautyshow.com). Click on Education and then Presidents Scholarship for more information. There are many forms of ďŹ nancial assistance to help you get your nail tech license. Please donâ&#x20AC;&#x2122;t give up. We need more people in our industry with your passion. 2011
LETâ&#x20AC;&#x2122;S HEAR IT FOR OUR STUDENTS It was a pleasure to meet you at Premiere Orlando 2011. I also wanted you to know the Career Handbooks I requested arrived. I appreciate them and I believe the students in my continuing education courses will too.
career ha n d bo o k
STARTINGER YOUR CARE
BUILDINGESS YOUR BUSIN
HONING S YOUR SKILL
G EXPANDIN ZONS YOUR HORI
UP for GEAR TURE your FU
IL EAT NA GE ess] THE GRCHALLEN Your Busin TECH to Help You Build enges [36 Chall
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5/12/11 3:31:40 PM
Joyce M. Hawkins
Positive Image Academy of Excellence, Raleigh, N.C.
Editorâ&#x20AC;&#x2122;s Note: It was great to meet you as well! And Iâ&#x20AC;&#x2122;m glad you got the Career Handbooks for your students. Itâ&#x20AC;&#x2122;s an
www.nailsmag.com/fifi/19262
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AUGUST 2011
6/23/11 2:26:37 PM
WEB POLL During your standard manicure or pedicure, how many coats of nail polish do you typically apply to each nail? 1
2%
2
71.3%
3
13.5%
More than 3
12.5%
I don’t offer polish manicures or pedicures
0.7%
Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.
WHERE CAN I FIND?
Where can I purchase fingernail posters for our salon?
Sumiko Tracyn
Editor’s Note: We sell posters with hands and feet on our online store (www.nailsmag.com/store). You might want to check with your favorite product manufacturers to see if they have any posters available as well. I’d like to know where I can find Wilaverde Nail Polish Remover?
Dianna Potts Editor’s Note: Wilaverde is made by Bodipure and you can find the eco-friendly polish remover online at www. bodipure.com.
invaluable tool for graduating and new nail techs. If you haven’t seen this year’s Career Handbook, you can find it online at www.nailsmag.com/career-handbook. If you are an instructor or school owner and you’d like to order copies of this free magazine, you can e-mail Myla.Diaz@bobit.com.
INTERNATIONAL LOVE I love NAILS Magazine — every month I look forward to it arriving in the post so I can see all the new products and ideas on the market. Of course you get access to all these products much easier than I do — it has taken two months for me to get a hold of an OPI Silver Shatter! I find the articles about setting up a business and advertising particularly useful. Thanks to all who contribute to it and if you are ever visiting Switzerland, look me up!
Beverley Gould Purple Princess Nails Lachen, Switzerland
Psssst… Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)
www.nailsmag.com/fifi/19106 AUGUST 2011
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{nails file} Why enter a nail competition if you can’t win? “When you compete, the most important person you are competing with is yourself,” says Dianne D’Agnolo, founder and director of the Nailympics Competition. “Competition is a great way to push yourself to improve. Try to better your score every time — if you do, you’ve succeeded. If you don’t, you know what to work on. So you’re improving and you have still succeeded.” When you compete, especially if it’s new to you, you have pushed yourself outside your comfort zone, says D’Agnolo. “Every competition brings new butterflies or challenges. Facing that down and conquering it is a growing and learning experience.” Here are four reasons you should jump into the competition arena, according to D’Agnolo. Marketability. When you push yourself and compete, that’s a feather in your cap, one that your salon, clients, and community should hear about. How many clients have a nail technician who actually competes in her field? Not many. You need to become one and increase your marketability to your clients. Clients will respect you and what you’ve done. Credibility. So there was another exposé on nail salons by the local news and your clients are quick to bring it to your attention. Your client can be confident you only do what’s best for her. You travel the country, or the world, to compete; you are regularly surrounded by the best of the best in the industry; and you are right there with cutting-edge education and technical product information. Your experience gives you more credibility than the rest of the crowd. Make sure clients hear about your experience and know what you’re doing. Exposure. Whether we are in New York City, London, Tokyo, or Billings, Mont., we tend to get caught up in our own way of doing things. To a certain extent, we actually set limits on ourselves that aren’t even based in fact. The perfect nail enhancement in Montana likely isn’t exactly the same in Florida or France or Australia. When you compete in a competition with global reach, like the Nailympics, you are exposed to technicians and techniques from around the world. You will see amazing work — work that is likely to inspire you. Networking. A great way to not get stuck in a rut is to network with other top-notch technicians, like those that push themselves and compete. When you are at the competition, get to know your fellow competitors from Japan, Korea, England, Argentina, and even the U.S. When you develop a network of professionals you interact with, you won’t get into a rut, and if you do, you have a great source of people to inspire you back out of that rut. The next Nailympics event takes place October 23-24 at the International Beauty Expo in Long Beach, Calif. For more information go to www.nailympics.com.
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Nails b y Elena Khusa inova
Compete to Lose — Really
E-File Certification Workshops Are in the Works Started by Vicki Peters, and currently directed by Simmy Bredal-Bell, the E-File Certification Program gives advanced training and instruction on how to properly use the e-file in almost every salon service you might encounter. Every use is covered — from gels and acrylics to pedicures — as well as safety techniques and hands-on demonstrations of the latest bits being used in the industry. The workshops are non-product-specific and try to bring unity across the board for safe and effective use of e-files. Here is the current schedule of upcoming classes: > Sunday, July 17, 2011 – Atlanta, Ga. > Sunday, July 31, 2011 – Thatcher, Ariz. > Sunday, August 7, 2011 – Long Island, N.Y. > Monday, August 15, 2011 – Cranston, R.I. For more information, visit www. efilecertification.com, e-mail info@ efilecertification, or call (707) 533-4532. >>>
AUGUST 2011
6/24/11 10:25:44 AM
www.nailsmag.com/fifi/19231
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{nails file}
.com
Cover Tech
JANUARY 2011
Looking for inspiration? Check out last year’s submissions at www.nailsmag.com/cover2011. WWW.NAILSMAG.COM
JANUARY 2010
WWW.NAILSMAG.COM
Call for Entries Enter NAILS’ Annual Cover Tech Contest, and in just a few months you could see your nails on our cover. We’re asking professional and student nail technicians to submit slides or digital images of their most spectacular nails. The winning image will appear on NAILS’ January 2012 cover, and the winning nail tech will be featured in a behind-the-scenes interview. Runner-up images will also be presented inside the magazine. Your submissions may feature natural or artificial nails, hands and/or feet, and may include props. In addition to the quality of the nails, entries will be judged on their overall creativity, composition, and visual appeal. Keep in mind that the cover image will need to fit into our vertical format with room for the NAILS logo and coverlines. NAILS will determine the finalists and NAILS’ readers will vote for the winner online. Before submitting your entries, please read the rules and regulations below. All entries must be received by Friday, September 30, 2011. Start planning that January cover now!
Schedule Your 2011 Trade Shows
WHO HAS THE WORST CLIENT EVER? Cast Your Vote
THE DEVIL WEARS…NAILS [The Inspiration Behind This Winning Cover]
Welcome to My HOME [SALON] 22 PRODUCTS by Nail Techs, for Nail Techs Coworkers Play Our “NEWLYWED” GAME
Comfy, Creative MANICURE TABLES 10th Annual Cover Tech Contest
1
COVERS ARE BETTER THAN
THE
[see page 104 for the other winning cover]
Reader-Written ISSUE READER-WRITTEN ISSUE na0110_cover1.indd 2
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11/23/10 10:48:31 AM
Kelly-Marie Daly (2011) JANUARY 2009
Julie Kandalec (2010)
WWW.NAILSMAG.COM
®
Trading Spaces: TWO TECHS SWITCH JOBS FOR A DAY Make More Money WITH COLORED ACRYLICS Dedicated to the Success of Nail Professionals • January 2008
Cruise Control: NAIL TECHS SAIL THE ALASKAN SEAS
IN YOUR OWN WORDS Sculpting Gel and Acrylic Toenails Making “Nail Friends” Achieving 2008 Resolutions Most Popular Nail Colors Recession-Proofing Your Salon
RULES AND REGULATIONS: 1. Open to professional nail technicians and students. THE PEOPLE HAVE SPOKEN 2. Format: We will accept digital images; images should be 300 dpi, Jpeg or Tiff, You Chose the 9th Annual Cover Tech and at least 4 x 6 inches. Digital images should be submitted on a disk with a color printout. We will also accept slides in a 2 1/4- or 4 x 5-inch format. Jessica Hoel (2009) 3. Label each image clearly with your name and phone number and attach it to an entry form. 4. Up to three submissions per technician are allowed. 5. Images that have been previously published, used in advertising, or are still under consideration for other photo competitions are not acceptable. 6. Entries must be received no later than September 30, 2011. 7. Mail to: Cover Tech Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. 8. All entries must be accompanied by a signed Model Release Agreement (see below). 9. All entries become the property of NAILS Magazine and cannot be returned. Submission of entry implies that your works are original and that you agree to allow NAILS Magazine to use them for editorial and promotional purposes without compensation to you, the photographer, or the model. THE READER-WRITTEN ISSUE
na0109cover.indd 3
FOR YOU, BY YOU The All ReaderWritten Issue
Annual Cover Tech Contest www.nailsmag.com
11/21/08 10:59:46 AM
Nobuko Inagaki (2008)
Name ___________________________________________________________________________________________________________ Salon/School Name _______________________________________________________________________________________________ Address _________________________________________________________________________________________________________ City, State, Zip ____________________________________________________________________________________________________ Daytime Phone __________________________________________ Evening Phone___________________________________________ E-mail _________________________________________________ Photographer’s Name_____________________________________ Model Release Agreement: I hereby consent to and authorize the use and reproduction by NAILS Magazine/Bobit Business Media of any and all photographic images submitted by ______________________________________________ [name of entrant] for any editorial or promotional uses whatsoever without compensation to me. I am age 18 or older. Model’s Signature ________________________________________________________________________________________________ Model’s Name (printed) __________________________________________________________________________________________
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AUGUST 2011
6/24/11 10:26:03 AM
FALL/WINTER 2011 4VKLS PZ ^LHYPUN Suzi Takes the Wheel VU UHPSZ
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4VKLS PZ ^LHYPUN Honk if You Love OPI VU UHPSZ
COAST TO COAST CLASSIC. by Suzi Weiss-Fischmann OPI Executive Vice President & Artistic Director
For Fall 2011, OPI takes to the American road with a palette of shades that brings a new spirit of classic style to life. Autumn is the time to reinvent ourselves with stunning new colors – and what better inspiration than my recent road trip from coast to coast? These lacquers capture the Americana I love – an attitude of comfortable glamour and charismatic, wearable elegance. Truly united shades of allure. The OPI Touring America Collection is a tour de force of instant classics, each with an innovative hint of glimmer, gleam, or glam. Taupe (the season’s go-to shade) and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, and Suzi Takes the Wheel. Lush urban
NA_OPI_aug_11.indd Sec1:2
neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), forever-chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”), and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?), for a boldly beautiful color landscape. This new classic, confident attitude was spelled out on fall runways by a mix of luxurious feminine details and dramatic menswear touches. All in the season’s combination of sophisticated neutrals with splashes of gem-bright color – and all accessorized with nails in shades of OPI. This fall, shift into classic. The Touring America Collection by OPI.
Suzi Weiss-Fischmann OPI Executive Vice President & Artistic Director
7/7/11 2:45:06 PM
Are We There Yet?
Color to Diner For
NL T23
Honk if You Love OPI
French Quarter for Your Thoughts
A-taupe the Space Needle
Don’t make me reach back there and take that perfect melon shade! (S)
NL T25 I’ll take the rosy-red with a side of “awesome”. (GC, S)
NL T28 Don’t let this delicious dark grape pass you by.
NL T26 Want beads? Then show us your sexy gray nails! (GC)
NL T24 You’ll climb to new heights with this creamy-rich taupe.(GC)
Suzi Takes the Wheel
I Eat Mainely Lobster
Uh-oh Roll Down the Window
My Address is “Hollywood”
Get in the Expresso Lane
I Brake for Manicures
NL T33 Buckle up—she’s not stopping until she gets to gray! (GC)
NL T30 We “clawed” through crowds to catch this coral for you. (GC, S)
NL T34 You’re gonna wanna pull over for this “unexpected” olive green. (GC)
NL T31 We put this pretty rose-pink on the map. (GC, S)
NL T27 An amped-up dark brown that’ll never letcha down! (GC)
NL T29 This gorgeous eggplant-plum has our full attention.
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent Pending).
NA_OPI_aug_11.indd Sec1:3
Road House Blues NL T32 In this case…R&B stands for “Really Blue”.
Select shades will be available on Dell laptops at Dell.com/opi F=FROSTED
| S=SHIMMER | SH=SHEER | D=AVAILABLE ON DELL | AX=AVAILABLE IN AXXIUM
7/7/11 2:45:07 PM
Classics
COLORS ARE LISTED IN ALPHA-NUMERIC ORDER BY ITEM NUMBER
Classics
F=FROSTED | S=SHIMMER | SH=SH
SEÑORITA ROSE-ALITA NL A11 (S)
DULCE DE LECHE NL A15 (AX)
THE THRILL OF BRAZIL NL A16
PERU-B-RUBY NL A18 (S)
LA PAZ-ITIVELY HOT NL A20 (D, F)
QUARTER OF A CENT-CHERRY NL A34
PARTY IN MY CABANA NL B74
OPI ON COLLINS AVE. NL B76
FEELIN’ HOT-HOT-HOT! NL B77
MIAMI BEET NL B78 (AX, GC)
POMPEII PURPLE NL C09 (AX, D, GC)
MAUVING TO MANITOBA NL C83 (S)
HERE TODAY… ARAGON TOMORROW NL E48 (AX, F, GC)
MANICURIST OF SEVILLE NL E49
PAMPLONA PURPLE NL E50
JAPANESE ROSE GARDEN NL F04
LOUVRE ME LOUVRE ME NOT NL F13 (AX, GC, D, S)
YOU DON’T KNOW JACQUES! NL F15 (AX, D, GC)
APHRODITE’S PINK NIGHTIE NL G01 (AX, F)
IT’S ALL GREEK TO ME NL G10 (S)
MELON OF TROY NL G12 (F)
CHICK FLICK CHERRY NL H02 (AX)
I’M NOT REALLY A WAITRESS NL H08 (AX, D, GC, S)
RED MY FORTUNE COOKIE NL H42
MEET ME ON THE STAR FERRY NL H49 (AX, D, S)
PANDA-MONIUM PINK NL H50
YOU’RE A PISA WORK NL I25
ITALIAN LOVE AFFAIR NL I27 (AX, F)
I’M INDI-A MOOD FOR LOVE NL I41 (AX)
ELEPHANTASTIC PINK NL I42
GRAND CANYON SUNSET NL L30 (S)
CALIFORNIA RASPBERRY NL L54 (S)
DUTCH TULIPS NL L60
CAJUN SHRIMP NL L64 (AX, D, GC)
OPI RED NL L72 (AX, GC)
MALAGA WINE NL L87 (AX, GC)
MALAYSIAN MIST NL P62
SIBERIAN NIGHTS NL R52
AN AFFAIR IN RED SQUARE NL R53 (S)
RUSSIAN NAVY NL R54 (AX, GC, S)
VODKA & CAVIAR NL R55
COSMO-NOT TONIGHT HONEY! NL R58 (AX, F, GC)
BLACK ONYX NL T02 (AX, D, GC)
DON’T MESS WITH OPI NL T11
SUZI LOVES COWBOYS NL T12 (AX)
SAN TAN-TONIO NL T13 (AX)
AUSTIN-TATIOUS TURQUOISE NL T14 (D, S)
IT’S TOTALLY FORT WORTH IT NL T15 (S)
GUY MEETS GAL-VESTON NL T22
ROYAL FLUSH BLUSH NL V08 (F)
A-ROSE AT DAWN...BROKE BY NOON NL V11 (F)
CHA-CHING CHERRY NL V12 (F)
LINCOLN PARK AFTER DARK NL W42 (AX, D, GC)
MRS. O’LEARY’S BBQ NL W44
SKI TEAL WE DROP NL Z16 (D)
DIVA OF GENEVA NL Z17 (S)
LUCERNE-TAINLY LOOK MARVELOUS NL Z18 (AX, S)
GLITZERLAND NL Z19 (AX, S)
YODEL ME ON MY CELL NL Z20 (AX, S)
THE COLOR TO WATCH NL Z21 (AX, S)
*
*Available in the EU as Lady in Black NL T02-EU (AX)
NA_OPI_aug_11.indd Sec1:4
7/7/11 2:45:08 PM
cs
SH=SHEER | D=AVAILABLE ON DELL
C)
E
C)
Classics AX = AVAILABLE IN AXXIUM
| GC = AVAILABLE IN GELCOLOR
BIRTHDAY BABE NL A35 (F)
HAPPY ANNIVERSARY! NL A36 (AX, S)
TASMANIAN DEVIL MADE ME DO IT NL A44
BRISBANE BRONZE NL A45 (AX, GC, S)
KOALA BEAR-Y NL A46
SUZI & THE LIFEGUARD NL B72 (S)
CHOCOLATE MOOSE NL C89
BAREFOOT IN BARCELONA NL E41 (AX)
GIVE ME MOOR! NL E43
PINK FLAMENCO NL E44 (AX, GC)
ATE BERRIES IN THE CANARIES NL E46
SUZI SKIS IN THE PYRENEES NL E47 (F)
TICKLE MY FRANCE-Y NL F16
BASTILLE MY HEART NL F17 (AX, GC, S)
A OUI BIT OF RED NL F19 (S)
WE’LL ALWAYS HAVE PARIS NL F20
EIFFEL FOR THIS COLOR NL F21 (S)
BOGOTÁ BLACKBERRY NL F52 (AX, F, GC)
HOT & SPICY NL H43 (D)
DIM SUM PLUM NL H44 (D)
JADE IS THE NEW BLACK NL H45
SUZI SAYS FENG SHUI NL H46 (D, GC)
A GOOD MAN-DARIN IS HARD TO FIND NL H47 (GC)
LUCKY LUCKY LAVENDER NL H48 (AX)
BLACK CHERRY CHUTNEY NL I43 (AX, S)
MONSOONER OR LATER NL I45
MOON OVER MUMBAI NL I46 (AX, SH)
YOGA-TA GET THIS BLUE! NL I47 (S)
ROYAL RAJAH RUBY NL I52 (S)
SUZI SELLS SUSHI BY THE SEASHORE NL J11 (F)
MY CHIHUAHUA BITES! NL M21
STRAWBERRY MARGARITA NL M23 (AX, D, GC)
COZU-MELTED IN THE SUN NL M27 (S)
KENNEBUNK-PORT NL N09
BIG APPLE RED NL N25 (AX, D, GC)
NOMAD’S DREAM NL P02 (S)
MIDNIGHT IN MOSCOW NL R59 (S)
SUZI SAYS DA! NL R60
NOT SO BORABORA-ING PINK NL S45 (S)
JAVA MAUVE-A NL S46
CHICAGO CHAMPAGNE TOAST NL S63 (F)
ROMEO & JOLIET NL S72 (S)
I VANT TO BE A-LONE STAR NL T16 (F)
DO YOU THINK I’M TEX-Y? NL T17
HOUSTON WE HAVE A PURPLE NL T18 (D)
TOO HOT PINK TO HOLD ‘EM NL T19
Y’ALL COME BACK YA HEAR? NL T20 (AX)
BIG HAIR… BIG NAILS NL T21 (D)
GOT THE BLUES FOR RED NL W52
I’M SUZI & I’M A CHOCOHOLIC NL Z11
FROM A TO ZURICH NL Z12
COLOR SO HOT IT BERNS NL Z13
JUST A LITTLE RÖSTI AT THIS NL Z14
WILLIAM TELL ME ABOUT OPI NL Z15
CUCKOO FOR THIS COLOR NL Z22 (S)
LINCOLN PARK AT MIDNIGHT † NL D01 (S)
ESPRESSO YOUR STYLE! † SR 6R5 (S)
†Limited availability!
NA_OPI_aug_11.indd Sec1:5
7/7/11 2:45:10 PM
CLASSICS LISTED IN ALPHABETICAL ORDER BY NAME A GOOD MAN-DARIN IS HARD TO FIND...................... GC ................. NL H47 A OUI BIT OF RED (S)................................................................................ NL F19 AN AFFAIR IN RED SQUARE (S)............................................................... NL R53 APHRODITE’S PINK NIGHTIE (F) ......................AX ................................. NL G01 A-ROSE AT DAWN...BROKE BY NOON (F) ............................................ NL V11 ATE BERRIES IN THE CANARIES ............................................................. NL E46 AUSTIN-TATIOUS TURQUOISE (D, S)...................................................... NL T14 BAREFOOT IN BARCELONA ............................AX ................................. NL E41 BASTILLE MY HEART (S) ....................................AX ......... GC ................. NL F17 BIG APPLE RED (D).............................................AX ......... GC ................. NL N25 BIG HAIR…BIG NAILS (D)......................................................................... NL T21 BIRTHDAY BABE (F)................................................................................... NL A35 BLACK CHERRY CHUTNEY (S) ..........................AX ................................. NL I43 BLACK ONYX* (D) ..............................................AX ......... GC ................. NL T02 BOGOTÁ BLACKBERRY (F) ...............................AX ......... GC ................. NL F52 BRISBANE BRONZE (S) ......................................AX ......... GC ................. NL A45 CAJUN SHRIMP (D) ............................................AX ......... GC ................. NL L64 CALIFORNIA RASPBERRY (S) ................................................................... NL L54 CHA-CHING CHERRY (F) .......................................................................... NL V12 CHICAGO CHAMPAGNE TOAST (F)....................................................... NL S63 CHICK FLICK CHERRY .......................................AX ................................. NL H02 CHOCOLATE MOOSE .............................................................................. NL C89 COLOR SO HOT IT BERNS ...................................................................... NL Z13 COSMO-NOT TONIGHT HONEY! (F) ..............AX ......... GC ................. NL R58 COZU-MELTED IN THE SUN (S) ............................................................... NL M27 CUCKOO FOR THIS COLOR (S)............................................................... NL Z22 DIM SUM PLUM (D) ................................................................................... NL H44 DIVA OF GENEVA (S) ................................................................................ NL Z17 DO YOU THINK I’M TEX-Y (S) .................................................................. NL T17 DON’T MESS WITH OPI ........................................................................... NL T11 DULCE DE LECHE ..............................................AX ................................. NL A15 DUTCH TULIPS .......................................................................................... NL L60 EIFFEL FOR THIS COLOR (S).................................................................... NL F21 ELEPHANTASTIC PINK ............................................................................. NL I42 FEELIN’ HOT-HOT-HOT! .......................................................................... NL B77 FROM A TO Z-URICH................................................................................ NL Z12 GIVE ME MOOR! ....................................................................................... NL E43 GLITZERLAND (S) ...............................................AX ................................. NL Z19 GOT THE BLUES FOR RED ...................................................................... NL W52 GRAND CANYON SUNSET (S)................................................................. NL L30 GUY MEETS GAL-VESTON ...................................................................... NL T22 HAPPY ANNIVERSARY! (S) ................................AX ................................. NL A36 HERE TODAY… ARAGON TOMORROW (F)........AX ......... GC ................. NL E48 HOT & SPICY (D)........................................................................................ NL H43 HOUSTON WE HAVE A PURPLE (D) ........................................................ NL T18 I VANT TO BE A-LONE STAR (F) .............................................................. NL T16 I’M INDI-A MOOD FOR LOVE ..........................AX ................................. NL I41 I’M NOT REALLY A WAITRESS (D, S) ................AX ......... GC ................. NL H08 I’M SUZI & I’M A CHOCOHOLIC ............................................................. NL Z11 ITALIAN LOVE AFFAIR (F) ..................................AX ................................. NL I27 IT’S ALL GREEK TO ME (S) ....................................................................... NL G10 IT’S TOTALLY FORT WORTH IT (S) .......................................................... NL T15 JADE IS THE NEW BLACK........................................................................ NL H45 JAPANESE ROSE GARDEN ...................................................................... NL F04 JAVA MAUVE-A ......................................................................................... NL S46 JUST A LITTLE RÖSTI AT THIS ................................................................. NL Z14 KENNEBUNK-PORT .................................................................................. NL N09 KOALA BEAR-Y .......................................................................................... NL A46 LA PAZ-ITIVELY HOT (D, F) ....................................................................... NL A20 LINCOLN PARK AFTER DARK (D) .....................AX ......... GC ................. NL W42 LOUVRE ME LOUVRE ME NOT (D, S)...............AX ......... GC ................. NL F13 LUCERNE-TAINLY LOOK MARVELOUS (S) ......AX ................................. NL Z18 LUCKY LUCKY LAVENDER.................................AX ................................. NL H48 MALAGA WINE ..................................................AX ......... GC ................. NL L87 MALAYSIAN MIST ..................................................................................... NL P62 MANICURIST OF SEVILLE ........................................................................ NL E49 MAUVING TO MANITOBA (S).................................................................. NL C83 MEET ME ON THE STAR FERRY (D, S) .............AX ................................. NL H49 MELON OF TROY (F) ................................................................................ NL G12 MIAMI BEET ........................................................AX ......... GC ................. NL B78 MIDNIGHT IN MOSCOW (S) .................................................................... NL R59 MONSOONER OR LATER ........................................................................ NL I45 MOON OVER MUMBAI (SH) .............................AX ................................. NL I46 MRS. O’LEARY’S BBQ ............................................................................... NL W44 MY CHIHUAHUA BITES! ........................................................................... NL M21 NOMAD’S DREAM (S) ............................................................................... NL P02 NOT SO BORA-BORA-ING PINK (S) ....................................................... NL S45 OPI ON COLLINS AVE. ............................................................................. NL B76 OPI RED ...............................................................AX ................................. NL L72 PAMPLONA PURPLE ................................................................................. NL E50 PANDA-MONIUM PINK ............................................................................ NL H50 PARTY IN MY CABANA............................................................................. NL B74 PERU-B-RUBY (S) ....................................................................................... NL A18 PINK FLAMENCO ...............................................AX ......... GC ................. NL E44 POMPEII PURPLE (D, F) ......................................AX ......... GC ................. NL C09 QUARTER OF A CENT-CHERRY............................................................... NL A34 RED MY FORTUNE COOKIE .................................................................... NL H42 ROMEO & JOLIET (S) ................................................................................ NL S72 ROYAL FLUSH BLUSH (F) .......................................................................... NL V08
ROYAL RAJAH RUBY (S) ............................................................................ NL I52 RUSSIAN NAVY (S) ..............................................AX ......... GC ................. NL R54 SAN TAN-TONIO ...............................................AX ................................. NL T13 SEÑORITA ROSE-ALITA (S)....................................................................... NL A11 SIBERIAN NIGHTS ..................................................................................... NL R52 SKI TEAL WE DROP (D) ............................................................................. NL Z16 STRAWBERRY MARGARITA (D).........................AX ......... GC ................. NL M23 SUZI & THE LIFEGUARD (S) ...................................................................... NL B72 SUZI LOVES COWBOYS ....................................AX ................................. NL T12 SUZI SAYS DA! ........................................................................................... NL R60 SUZI SAYS FENG SHUI (D) ................................................ GC ................. NL H46 SUZI SELLS SUSHI BY THE SEASHORE (F) .............................................. NL J11 SUZI SKIS IN THE PYRENEES (F) .............................................................. NL E47 TASMANIAN DEVIL MADE ME DO IT ..................................................... NL A44 THE COLOR TO WATCH (S) ..............................AX ................................. NL Z21 THE THRILL OF BRAZIL ............................................................................ NL A16 TICKLE MY FRANCE-Y .............................................................................. NL F16 TOO HOT PINK TO HOLD ‘EM ............................................................... NL T19 VODKA & CAVIAR ..................................................................................... NL R55 WE’LL ALWAYS HAVE PARIS .................................................................... NL F20 WILLIAM TELL ME ABOUT OPI ............................................................... NL Z15 Y’ALL COME BACK YA HEAR? ..........................AX ................................. NL T20 YODEL ME ON MY CELL (S)..............................AX ................................. NL Z20 YOGA-TA GET THIS BLUE! (S) ................................................................. NL I47 YOU DON’T KNOW JACQUES! (D) .................AX ......... GC ................. NL F15 YOU’RE A PISA WORK .............................................................................. NL I25 LIMITED AVAILABILITY! ESPRESSO YOUR STYLE! (S) ........................................................... SR 6R5 LINCOLN PARK AT MIDNIGHT (S) .................................................. NL D01
TOURING AMERICA COLLECTION ARE WE THERE YET? (S) ........................................................................... NL T23 A-TAUPE THE SPACE NEEDLE .........................AX ......... GC ................. NL T24 COLOR TO DINER FOR (S)................................AX ......... GC ................. NL T25 FRENCH QUARTER FOR YOUR THOUGHTS ....AX ......... GC ................. NL T26 GET IN THE EXPRESSO LANE ..........................AX ......... GC ................. NL T27 HONK IF YOU LOVE OPI .......................................................................... NL T28 I BRAKE FOR MANICURES ....................................................................... NL T29 I EAT MAINELY LOBSTER (S) .............................AX ......... GC ................. NL T30 MY ADDRESS IS “HOLLYWOOD” (S) ...............AX ......... GC ................. NL T31 ROAD HOUSE BLUES ............................................................................... NL T32 SUZI TAKES THE WHEEL ...................................AX ......... GC ................. NL T33 UH-OH ROLL DOWN THE WINDOW ..............AX ......... GC ................. NL T34
SHATTER BLACK SHATTER ....................................................................................... NL E53 BLUE SHATTER .......................................................................................... NL E56 GOLD SHATTER ........................................................................................ NL E60 NAVY SHATTER ......................................................................................... NL E63 RED SHATTER ............................................................................................ NL E55 SILVER SHATTER ........................................................................................ NL E62 TURQUOISE SHATTER .............................................................................. NL E64 WHITE SHATTER ....................................................................................... NL E54
DESIGNER SERIES DS BOLD (S) ............................................................................................... DS 041 DS CLASSIC (S) .......................................................................................... DS 031 DS EXTRAVAGANCE (S)............................................................................ DS 026 DS GLOW (S) .............................................................................................. DS 036 DS MAGIC (S) ............................................................................................. DS 039 DS MYSTERY (S) ......................................................................................... DS 037 DS OPULENCE (S) ..................................................................................... DS 028 DS RADIANCE (S) ...............................................AX ................................. DS 038 DS REFLECTION (S) .................................................................................. DS 030 DS RESERVE (S).......................................................................................... DS 027 DS TEMPTATION (S).................................................................................. DS 040 DS TOP COAT ........................................................................................... DS T03
F=FROSTED | S=SHIMMER | SH=SHEER | D=AVAILABLE ON DELL AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR
*Available in the EU as Lady in Black NL T02-EU (AX) †Limited availability!
NA_OPI_aug_11.indd Sec1:6
7/7/11 2:45:11 PM
SOFTSHADES ALPINE SNOW....................................................AX ......... GC ................. NL L00 ALTAR EGO (F, SH) .................................................................................... NL S78 AT FIRST SIGHT (SH) ................................................................................. NL H34 BUBBLE BATH (SH) .............................................AX ......... GC ................. NL S86 CONEY ISLAND COTTON CANDY (SH) ................................................. NL L12 FUNNY BUNNY (S) ............................................................ GC ................. NL H22 GOT A DATE TO-KNIGHT! (SH) .............................................................. NL R46 HAWAIIAN ORCHID (F, SH) ...............................AX ................................. NL A06 HEART THROB (SH)................................................................................... NL H18 HEARTS & TARTS (S) ................................................................................. NL H20 HOPELESSLY IN LOVE (SH) ...................................................................... NL S81 I JUGGLE…MEN (S, SH) ........................................................................... NL F25 I’LL TAKE THE CAKE! (S, SH) .................................................................... NL H24 I PINK I LOVE YOU (SH) ............................................................................ NL H32 I THINK IN PINK (SH) ................................................................................. NL H38 IN THE SPOT-LIGHT PINK (SH) ................................................................ NL F27 ISN’T IT ROMANTIC? (F, SH) .................................................................... NL H35 ISN’T THAT PRECIOUS? (SH).................................................................... NL H36 IT’S A GIRL (SH) ......................................................................................... NL H39 KISS ON THE CHIC (SH) ........................................................................... NL H31 KYOTO PEARL (D, F, SH)....................................AX ......... GC ................. NL L03 MAKES MEN BLUSH (SH) ......................................................................... NL H26 MIMOSAS FOR MR. & MRS. (SH) ............................................................. NL R41 OTHERWISE ENGAGED (SH) ................................................................... NL H33 PASSION (SH)......................................................AX ......... GC ................ NL H19 PINK-A-DOODLE (F, SH) ........................................................................... NL H37 PINK-ING OF YOU (SH) ............................................................................ NL S95 PRINCESSES RULE! (S, SH) ................................AX ......... GC ................. NL R44 PRIVACY PLEASE (SH) ............................................................................... NL R30 ROSY FUTURE (D, SH) ........................................AX ................................. NL S79 SAMOAN SAND (SH) ........................................................ GC ................. NL P61 SECOND HONEYMOON (SH) ................................................................. NL R42 SO MANY CLOWNS…SO LITTLE TIME (SH) .......................................... NL F26 STEP RIGHT UP! (SH) ................................................................................ NL F28 SWEET HEART (SH) ................................................................................... NL S96 SWEET MEMORIES (SH) ........................................................................... NL R31 TUTTI FRUTTI TONGA (F)......................................................................... NL S48 WHO NEEDS A PRINCE? (SH).................................................................. NL R49
BRIGHTS A GRAPE FIT! (D) ............................................................... GC ................. NL B87 AND THIS LITTLE PIGGY (S) ..................................................................... NL B51 ATOMIC ORANGE .................................................................................... NL B39 BLUE MY MIND (S) .................................................................................... NL B24 BRIGHT LIGHTS - BIG COLOR (S) ............................................................ NL B38 BRIGHTS POWER ...................................................................................... NL B67 CHARGED UP CHERRY ............................................................................. NL B35 DATING A ROYAL...................................................................................... NL B70 DO YOU LILAC IT? .................................................................................... NL B29 DON’T KNOW…BEETS ME! .................................................................... NL B57 FLASHBULB FUCHSIA (S) ......................................................................... NL B31 GARGANTUAN GREEN GRAPE .............................................................. NL B44 GIVE ME THE MOON! (S)......................................................................... NL B62 GO ON GREEN! (S) ................................................................................... NL B43 GREEN-WICH VILLAGE (D) ...................................................................... NL B69 IN MY BACK POCKET (D) ......................................................................... NL B88 LADIES & MAGENTA-MEN (S) ................................................................. NL B37 LIGHT MY SAPPHIRE (S) ........................................................................... NL B60 MOD ABOUT YOU .................................................................................... NL B56 MOD-ERN GIRL (S) .................................................................................... NL B65 MY PRIVATE JET (S) ............................................AX ......... GC ................. NL B59 NEED SUNGLASSES? (D).......................................................................... NL B46 NO ROOM FOR THE BLUES (D) .............................................................. NL B83 ON THE SAME PAIGE ............................................................................... NL B84 OPI INK. (S)..........................................................AX ......... GC ................. NL B61 OVER THE TAUPE...............................................AX ................................. NL B85 PINK BEFORE YOU LEAP (S) .............................AX ................................. NL B34 PLUGGED-IN PLUM (F) ............................................................................. NL B55 PURPLE WITH A PURPOSE (F) .................................................................. NL B30 SHORTS STORY ......................................................................................... NL B86 SIGNIFICANT OTHER COLOR (F)............................................................ NL B28 TEAL THE COWS COME HOME (D, F) ................................................... NL B54 THAT’S BERRY DARING ............................................................................ NL B36 THAT’S HOT! PINK .................................................................................... NL B68 THE “IT” COLOR ....................................................................................... NL B66 UP FRONT & PERSONAL (S) .............................AX ................................. NL B33
F=FROSTED | S=SHIMMER | SH=SHEER | D=AVAILABLE ON DELL AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR
NA_OPI_aug_11.indd Sec1:7
AXXIUM :6(2 6-- .,3 3(*8<,9
ALPINE SNOW............................................................................................... AX L00 APHRODITE’S PINK NIGHTIE ...................................................................... AX G01 BAREFOOT IN BARCELONA ....................................................................... AX E41 BASTILLE MY HEART .................................................................................... AX F17 BIG APPLE RED ............................................................................................. AX 412 BLACK CHERRY CHUTNEY .......................................................................... AX I43 BLACK ONYX ................................................................................................. AX T02 BOGOTÁ BLACKBERRY ............................................................................... AX F52 BRISBANE BRONZE ...................................................................................... AX 414 BUBBLE BATH................................................................................................ AX 419 CAJUN SHRIMP ............................................................................................. AX 413 CHICK FLICK CHERRY .................................................................................. AX H02 COSMO-NOT TONIGHT HONEY ............................................................... AX R58 DULCE DE LECHE ......................................................................................... AX A15 DS RADIANCE ............................................................................................... AX 038 GLITZERLAND ............................................................................................... AX Z19 HAPPY ANNIVERSARY .................................................................................. AX A36 HAWAIIAN ORCHID...................................................................................... AX 417 HERE TODAY…ARAGON TOMORROW .................................................... AX E48 I’M INDI-A MOOD FOR LOVE ..................................................................... AX I41 I’M NOT REALLY A WAITRESS ..................................................................... AX 411 ITALIAN LOVE AFFAIR .................................................................................. AX I27 KYOTO PEARL ............................................................................................... AX L03 LINCOLN PARK AFTER DARK ...................................................................... AX 416 LOUVRE ME LOUVRE ME NOT.................................................................... AX F13 LUCERNE-TAINLY LOOK MARVELOUS ...................................................... AX Z18 LUCKY LUCKY LAVENDER............................................................................ AX H48 OVER THE TAUPE.......................................................................................... AX B85 OPI INK ........................................................................................................... AX B61 OPI RED .......................................................................................................... AX L72 MALAGA WINE ............................................................................................. AX L87 MEET ME ON THE STAR FERRY .................................................................. AX H49 MIAMI BEET ................................................................................................... AX B78 MOON OVER MUMBAI ................................................................................ AX 418 MY PRIVATE JET ............................................................................................ AX B59 PASSION......................................................................................................... AX 421 PINK BEFORE YOU LEAP ............................................................................. AX B34 PINK FLAMENCO .......................................................................................... AX E44 POMPEII PURPLE ........................................................................................... AX C09 PRINCESSES RULE! ....................................................................................... AX 422 ROSY FUTURE................................................................................................ AX S79 RUSSIAN NAVY .............................................................................................. AX 415 SAN TAN-TONIO .......................................................................................... AX T13 STRAWBERRY MARGARITA ......................................................................... AX 420 SUZI LOVES COWBOYS ............................................................................... AX T12 UP FRONT & PERSONAL.............................................................................. AX B33 Y’ALL COME BACK YA HEAR? ..................................................................... AX T20 YODEL ME ON MY CELL .............................................................................. AX Z20 YOU DON’T KNOW JACQUES.................................................................... AX F15
GELCOLOR A GOOD MAN-DARIN IS HARD TO FIND.................................................. GC H47 A GRAPE FIT! ................................................................................................. GC B87 A-TAUPE THE SPACE NEEDLE .................................................................... GC T24 ALPINE SNOW............................................................................................... GC L00 BASTILLE MY HEART .................................................................................... GC F17 BIG APPLE RED ............................................................................................. GC N25 BLACK ONYX* ............................................................................................... GC T02 BOGOTÁ BLACKBERRY ............................................................................... GC F52 BRISBANE BRONZE ...................................................................................... GC A45 BUBBLE BATH................................................................................................ GC S86 CAJUN SHRIMP ............................................................................................. GC L64 COLOR TO DINER FOR ................................................................................ GC T25 COSMO-NOT TONIGHT HONEY! .............................................................. GC R58 FRENCH QUARTER FOR YOUR THOUGHTS ............................................... GC T26 FUNNY BUNNY ............................................................................................. GC H22 HERE TODAY...ARAGON TOMORROW ..................................................... GC E48 I EAT MAINELY LOBSTER ............................................................................. GC T30 I’M NOT REALLY A WAITRESS ..................................................................... GC H08 KYOTO PEARL ............................................................................................... GC B61 LINCOLN PARK AFTER DARK ...................................................................... GC W42 LOUVRE ME, LOUVRE ME NOT................................................................... GC F13 MALAGA WINE ............................................................................................. GC L87 MIAMI BEET ................................................................................................... GC B78 MY ADDRESS IS “HOLLYWOOD” ............................................................... GC T31 MY PRIVATE JET ............................................................................................ GC B59 OPI INK. .......................................................................................................... GC B61 PASSION......................................................................................................... GC H19 PINK FLAMENCO .......................................................................................... GC E44 POMPEII PURPLE ........................................................................................... GC C09 PRINCESSES RULE! ....................................................................................... GC R44 RUSSIAN NAVY .............................................................................................. GC R54 SAMOAN SAND ............................................................................................ GC P61 STRAWBERRY MARGARITA ......................................................................... GC M23 SUZI SAYS FENG SHUI .................................................................................. GC H46 SUZI TAKES THE WHEEL .............................................................................. GC T33 THE COLOR TO WATCH .............................................................................. GC Z21 UH-OH ROLL DOWN THE WINDOW ......................................................... GC T34 YOU DON’T KNOW JACQUES! .................................................................. GC F15
7/7/11 2:45:12 PM
Designer Series Shatter
Create instant edge with our revolutionary new Shatter shades! Simply apply one quick coat of Shatter over two coats of completely dry nail lacquer for a stylish two-texture effect. Finish with Top Coat for a gorgeous, high-gloss finish.
BLACK SHATTER NL E53
WHITE SHATTER NL E54
RED SHATTER NL E55
BLUE SHATTER NL E56
GOLD SHATTER NL E60
SILVER SHATTER NL E62
NAVY SHATTER NL E63
TURQUOISE SHATTER NLE64
Designer Series by OPI, Nail Lacquers formulated with precious, dazzling diamond dust and pigments so saturated with color that they glow. DS EXTRAVAGANCE DS 026 (S)
DS TOPCOAT DS T03
DS RESERVE DS 027 (S)
DS OPULENCE DS 028 (S)
DS REFLECTION DS 030 (S)
DS CLASSIC DS 031 (S)
DS GLOW DS 036 (S)
DS MYSTERY DS 037 (S)
DS RADIANCE DS 038 (AX, S)
DS MAGIC DS 039 (S)
DS TEMPTATION DS 040 (S)
DS BOLD DS 041 (S)
Apply Base Coat and [^V JVH[Z VM `V\Y MH]VYP[L 670 5HPS 3HJX\LY Let dry completely.
1
Color Shown: It’s Totally Fort Worth It
S=SHIMMER
NA_OPI_aug_11.indd Sec1:8
|
Color Shown: Black Shatter
Apply VUL X\PJR JVH[ VM :OH[[LY Wait for effect.
Finish with 670 ;VW *VH[ for a gorgeous high gloss shine.
2
3
AX = AVAILABLE IN AXXIUM
7/7/11 2:45:12 PM
Axxium
BUBBLE BATH AX 419
STRAWBERRY MARGARITA AX 420
PASSION AX 421
PRINCESSES RULE! AX 422
UP FRONT & PERSONAL AX B33
HAPPY ANNIVERSARY AX A36
ROSY FUTURE AX S79
POMPEII PURPLE AX C09
LOUVRE ME LOUVRE ME NOT AX F13
BASTILLE MY HEART AX F17
YOU DON’T KNOW JACQUES AX F15
OPI INK AX B61
BOGOTÁ BLACKBERRY AX F52
I’M INDI-A MOOD FOR LOVE AX I41
APHRODITE’S PINK NIGHTIE AX G01
DULCE DE LECHE AX A15
COSMO-NOT TONIGHT HONEY AX R58
BAREFOOT IN BARCELONA AX E41
PINK BEFORE YOU LEAP AX B34
PINK FLAMENCO AX E44
MIAMI BEET AX B78
HERE TODAY… ARAGON TOMORROW AX E48
BLACK CHERRY CHUTNEY AX I43
LUCKY LUCKY LAVENDER AX H48
MEET ME ON THE STAR FERRY AX H49
YODEL ME ON MY CELL AX Z20
THE COLOR TO WATCH AX Z21
DS RADIANCE AX 038
BLACK ONYX AX T02
ALPINE SNOW AX L00
MY PRIVATE JET AX B59
KYOTO PEARL AX L03
GLITZERLAND AX Z19
LUCERNE-TAINLY LOOK MARVELOUS AX Z18
OVER THE TAUPE AX B85
SUZI LOVES COWBOYS AX T12
OPI RED AX L72
ITALIAN LOVE AFFAIR AX I27
SOAK-OFF GEL LACQUER
* Stunning colors that UV-cure and last up to two weeks or more!
I’M NOT REALLY A WAITRESS AX 411
BIG APPLE RED AX 412
CAJUN SHRIMP AX 413
BRISBANE BRONZE AX 414
MALAGA WINE AX L87
CHICK FLICK CHERRY AX H02
RUSSIAN NAVY AX 415
LINCOLN PARK AFTER DARK AX 416
HAWAIIAN ORCHID AX 417
MOON OVER MUMBAI AX 418
SAN TAN-TONIO AX T13
Y’ALL COME BACK YA HEAR? AX T20
F=FROSTED
NA_OPI_aug_11.indd Sec1:9
|
S=SHIMMER
|
SH=SHEER
|
*Available in the EU as Lady in Black AX T02-EU
D=AVAILABLE ON DELL
7/7/11 2:45:14 PM
GelColor
BLACK ONYX GC T02
RUSSIAN NAVY GC R54
SUZI SAYS FENG SHUI GC H46
LOUVRE ME, LOUVRE ME NOT GC F13
MIAMI BEET GC B78
PINK FLAMENCO GC E44
STRAWBERRY MARGARITA GC M23
A GOOD MAN-DARIN IS HARD TO FIND GC H47
YOU DON’T KNOW JACQUES! GC F15
BRISBANE BRONZE GC A45
COSMO-NOT TONIGHT HONEY! GC R58
MALAGA WINE GC L87
FUNNY BUNNY GC H22
A GRAPE FIT! GC B87
SAMOAN SAND GC P61
MY PRIVATE JET GC B59
PRINCESSES RULE! GC R44
ALPINE SNOW GC L00
BUBBLE BATH GC S86
PASSION GC H19
OPI INK. GC B61
KYOTO PEARL GC L03
I EAT MAINELY LOBSTER GC T30
A-TAUPE THE SPACE NEEDLE GC T24
GET IN THE EXPRESSO LANE GC T27
MY ADDRESS IS “HOLLYWOOD” GC T31
*
OPI Color at the speed of light! Iconic OPI colors in a new, polish-on gel formula! GelColor by OPI’s shine-intense shades cure in 30 seconds and last for weeks!
BIG APPLE RED GC N25
I’M NOT REALLY A WAITRESS GC H08
BASTILLE MY HEART GC F17
CAJUN SHRIMP GC L64
COLOR TO DINER FOR GC T25
FRENCH QUARTER FOR YOUR THOUGHTS GC T26
BOGOTA BLACKBERRY GC F52
LINCOLN PARK AFTER DARK GC W42
POMPEII PURPLE GC C09
HERE TODAY... ARAGON TOMORROW GC E48
SUZI TAKES THE WHEEL GC T33
UH-OH ROLL DOWN THE WINDOW GC T34
NA_OPI_aug_11.indd Sec1:10
*Available in the EU as Lady in Black GC T02-EU
7/7/11 2:45:15 PM
Brights Like a bolt out of the blue (or orange, yellow, green, pink, purple, or red), these are the shades that make a big color statement. Fun on fingers, fun-tastic on toes, Brights by OPI add that must-have jolt of color to your style.
BLUE MY MIND NL B24 (S)
SIGNIFICANT OTHER COLOR NL B28 (F)
DO YOU LILAC IT? NL B29
PURPLE WITH A PURPOSE NL B30 (F)
FLASHBULB FUCHSIA NL B31 (S)
UP FRONT & PERSONAL NL B33 (AX, S)
PINK BEFORE YOU LEAP NL B34 (AX, S)
CHARGED UP CHERRY NL B35
THAT’S BERRY DARING NL B36
LADIES & MAGENTA-MEN NL B37 (S)
BRIGHT LIGHTS BIG COLOR NL B38 (S)
ATOMIC ORANGE NL B39
GO ON GREEN! NL B43 (S)
GARGANTUAN GREEN GRAPE NL B44
NEED SUNGLASSES? NL B46 (D)
AND THIS LITTLE PIGGY… NL B51 (S)
TEAL THE COWS COME HOME NL B54 (D, F)
PLUGGED IN PLUM NL B55 (S)
MOD ABOUT YOU NL B56
DON’T KNOW… BEETS ME NL B57
MY PRIVATE JET NL B59 (AX, GC, S)
LIGHT MY SAPPHIRE NL B60 (S)
OPI INK. NL B61 (AX, GC, S)
GIVE ME THE MOON! NL B62 (S)
MOD-ERN GIRL NL B65 (S)
THE “IT” COLOR NL B66
BRIGHTS POWER NL B67
THAT’S HOT! PINK NL B68
GREEN-WICH VILLAGE NL B69 (D)
DATING A ROYAL NL B70
NO ROOM FOR THE BLUES NL B83 (D)
ON THE SAME PAIGE NL B84
OVER THE TAUPE NL B85 (AX)
SHORTS STORY NL B86
A GRAPE FIT! NL B87 (D, GC)
IN MY BACK POCKET NL B88 (D)
F=FROSTED | S=SHIMMER | SH=SHEER | D=AVAILABLE ON DELL AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR
NA_OPI_aug_11.indd Sec1:11
7/7/11 2:45:16 PM
Soft Shades
4VKLS PZ ^LHYPUN In the Spot-Light Pink VU UHPSZ
NA_OPI_aug_11.indd Sec1:12
Soft, pretty shades that whisper romance, sophistication, style. This range of delicately feminine pinks, creams, violets, roses, and whites is the ideal choice for beautiful brides and prom princesses.
HAWAIIAN ORCHID NL A06 (AX, F, SH)
I JUGGLE…MEN NL F25 (S, SH)
SO MANY CLOWNS… SO LITTLE TIME NL F26 (SH)
IN THE SPOT-LIGHT PINK NL F27 (SH)
STEP RIGHT UP! NL F28 (SH)
HEART THROB NL H18 (SH)
PASSION NL H19 (AX, GC, SH)
HEARTS & TARTS NL H20 (S)
FUNNY BUNNY NL H22 (GC, S)
I’LL TAKE THE CAKE! NL H24 (S, SH)
MAKES MEN BLUSH NL H26 (SH)
KISS ON THE CHIC NL H31 (SH)
I PINK I LOVE YOU NL H32 (SH)
OTHERWISE ENGAGED NL H33 (SH)
AT FIRST SIGHT NL H34 (SH)
ISN’T IT ROMANTIC? NL H35 (F, SH)
ALPINE SNOW NL L00 (AX, GC)
KYOTO PEARL NL L03 (AX, D, F, GC, SH)
CONEY ISLAND COTTON CANDY NL L12 (SH)
SAMOAN SAND NL P61 (GC, SH)
PRIVACY PLEASE NL R30 (SH)
SWEET MEMORIES NL R31 (SH)
MIMOSAS FOR MR. & MRS. NL R41 (SH)
SECOND HONEYMOON NL R42 (SH)
PRINCESSES RULE! NL R44 (AX, GC, S, SH)
GOT A DATE TO-KNIGHT! NL R46 (SH)
WHO NEEDS A PRINCE? NL R49 (SH)
TUTTI FRUTTI TONGA NL S48 (F)
ALTAR EGO NL S78 (F, SH)
ROSY FUTURE NL S79 (AX, D, GC, SH)
HOPELESSLY IN LOVE NL S81 (SH)
BUBBLE BATH NL S86 (AX, GC, SH)
PINK-ING OF YOU NL S95 (SH)
SWEET HEART NL S96 (SH)
ISN’T THAT PRECIOUS? NL H36 (SH)
PINK-A-DOODLE NL H37 (F, SH)
I THINK IN PINK NL H38
IT’S A GIRL NL H39 (SH)
F=FROSTED | S=SHIMMER | SH=SHEER | D=AVAILABLE ON DELL AX = AVAILABLE IN AXXIUM | GC= AVAILABLE IN GELCOLOR
7/7/11 2:45:17 PM
OPI FALL/WINTER 2011 COLOR CHART
36-PC DISPLAY
12-PC DISPLAY
90-PC DISPLAY LACQUERS FROM TOP TO BOTTOM: Are We There Yet?, I Eat Mainely Lobster, My Address is “Hollywood,” Color to Diner For, Honk If You Love OPI, Road House Blues, Suzi Takes the Wheel, French Quarter for Your Thoughts, Uh-Oh Roll Down the Window, A-taupe the Space Needle, Get in the Expresso Lane, I Brake for Manicures
If color chart has been removed, contact your Authorized OPI Distributor to receive yours.
NATIONAL RELEASE DATE: 8/3/11 CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.
na0811genNF.indd 41
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{nails file} 2010-2011 nail competitors ranking
2 top5 NAIL COMPETITORS
Taking part in a competition takes courage and determination. Just waiting for the results is nervewracking in itself, but in the end, competing is worthwhile — for many reasons. That’s why we encourage all nail technicians to compete. You may even see your name on our Top 25 list. Each month, winners from participating shows are added to NAILS’ Top 25 ranking. First place earns 6 points, second earns 5 points, and third earns 4 points. For SuperPoints competitions, point scores are doubled (for veteran or master divisions) and fourth place earns 6 points. If you have questions regarding your points, call (310) 533-2457 or e-mail judy.lessin@bobit. com. All placements must be verified by show sponsors. SuperPoints Competitions for the 2010-2011 competition year are as follows: > ISSE Long Beach, January 29-31 > ISSE Midwest, March 26-28 > Premiere Orlando, June 4-6 > IBS Las Vegas, June 18-20
Participant & Ranking
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NAILS MAGAZINE
1st
2nd
3rd
4th
SP1
SP2
SP3
SP4
1
Azumi Kanane
78
0
0
2
0
1
1
3
4
2
Amy Becker
58
0
0
0
0
2
2
1
1
3
Lynn Lammers
36
2
0
0
0
2
0
0
0
4
Ami McClure
34
0
0
0
0
1
1
0
2
5
Kirsty Meakin
33
0
1
1
0
0
1
1
1
6
Yuriya Matsumoto
32
2
0
0
0
1
0
1
0
7
Emese Koppanyi
30
0
0
0
0
1
1
1
0
8
John Hauk
26
0
2
1
0
1
0
0
0
9
Catherine Wong
24
0
0
0
0
2
0
0
0
Yeo-Ran Jung
22
2
2
0
0
0
0
0
0
10 11
Kyoko Amemiya
20
0
0
0
0
0
0
1
2
Ashley Craig
20
2
0
0
0
0
0
1
0
13
Tammi Merritt
19
0
1
2
2
0
0
0
0
14
Pisut Masanong
18
1
0
0
0
1
0
0
0
15
Svetlana Yudkina
17
2
1
0
0
0
0
0
0
16
Noriko Tomura
16
0
0
0
0
0
1
0
1
Mayumi Hase
16
0
0
0
0
0
1
0
1
Chanel Cha
16
1
0
0
0
0
1
0
0
0
20
22
25
NEW SCORING FOR SUPERPOINTS COMPETITORS So that the ranking more accurately reflects competitors’ skill levels, winners in the novice or student division will not receive double points for their wins at SuperPoints events. Also note that no points will be awarded to participants in relay or group competitions in regular or SuperPoints events.
42 |
Total
Michelle Sproat
16
0
0
0
0
1
0
1
Dong-Won Lee
15
1
1
1
0
0
0
0
0
So Young Lee
15
1
1
1
0
0
0
0
0
Traci Dungan
13
1
0
1
1
0
0
0
0
1
Erina Ogawa
13
1
0
1
0
0
0
0
Yasushi Arakawa
13
0
1
0
0
0
0
1
0
Jessica Strom
12
2
0
0
0
0
0
0
0
In Sun Yang
12
0
0
0
0
1
0
0
0
0
Fumi Iwahara
12
2
0
0
0
0
0
0
Anna Katarzyna Wesolowska
12
2
0
0
0
0
0
0
0
Ryoko Garcia
12
0
0
0
0
1
0
0
0
2
0
0
0
0
0
0
0
Chiho Hoshino
12
Show Winners
Premiere Orlando (June 4-6) Superpoints Competition
|
3-D Nail Art, Novice 1st: Kazuko Tomiyama 2nd: Margarita Mendez 3rd: So Young Lee 4th: Michelle Aab
French Twist, Veteran 1st: Catherine Wong 2nd: Amy Becker 3rd: Yuriya Matsumoto 4th: Azumi Kanene
Salon Success, Novice 1st: Erina Ogawa 2nd: So Young Lee 3rd: Marilyn Garcia 4th: Jin Sun Lee
3-D Nail Art, Veteran 1st: Amy Becker 2nd: Jin Sun Park 3rd: John Hauk 4th: Azumi Kanene
Fantasy Nail Art, Novice 1st: Tracy Dungan 2nd: Laina Walsh 3rd: Tammi Merritt 4th: Samantha Anderson
Salon Success, Veteran 1st: Yuriya Matsumoto 2nd: Melina Bogasow-Biebl 3rd: Emese Koppanyi 4th: Azumi Kanene >>>
French Twist, Novice 1st: So Young Lee 2nd: JinSun Lee 3rd: Erina Ogawa 4th: Danielle Rodriguez
Fantasy Nail Art, Veteran 1st: Catherine Wong 2nd: Ami McClure 3rd: Ashley Craig 4th: Michelle Sproat
AUGUST 2011
6/24/11 10:26:30 AM
OK, IT’S NOW 84, BECAUSE YOU ASKED FOR MORE. So you asked. You got more. 24. 48. 72. So, now, here’s even more. More. More. And more Gelish® colors are on the way. Gelish® the first brush-in-bottle gel-polish. Starting with the initial two dozen. Closing in soon on over 100 gorgeous Gelish colors that keep on looking great for the longest time. Ask. And you shall receive.
Compact High-Performance L.E.D. Gel Light
Genuine Gelish. Sold only to licensed nail professionals.
Cures Harmony Gels in: 10, 20, & 30 Seconds!
ww ww.NailHarmony.com They’re Gonna Gotta Get Gelished! Ask your local distributor for genuine Gelish today Made in the USA www.nailsmag.com/fifi/19285
na0811genNF.indd 43 NA0811handnailgelish84fp.indd 1
6/27/11 2:48:38 PM 6/27/11 1:20:10 PM
A.I.I. Laces Up for a Cure On May 7, employees of American International Industries (A.I.I.) joined more than 50,000 walkers and runners at the 18th Annual Revlon Run/Walk in Los Angeles. This event raises funds that are crucial to the fight against women’s cancers. Taking the team name from their faux lash brand, Ardell, the A.I.I. Team called themselves Ardell Lashes Out for a Cure. Team members walked and ran in Ardell Wild Lashes — a fun, fanciful fringe of pink and silver. This was the sixth year that an A.I.I. team was sponsored by executive vice president, Terri Cooper. “We’re in the business of making women look and feel good,” says Cooper. “Cancer, however, can have such a profound effect on both. Our participation in this event reminds us that what we do is important and so is our commitment to this cause.”
Cruise and Learn Set Sail with Elaine Watson for an educational nail seminar during a Mediterranean Sea cruise. This 10-day seminar is packed full of hands-on nail classes, great food, and exciting travel ports. Nail technicians will sharpen their skills in the following techniques: Eco Soak Off UV Nail Color, how to turn ordinary manicure and pedicures into extraordinary spa services using Cuccio Naturalé spa products, and how to turn Cina Nail art services into simple and profitable services. The cruise ship departs October 17 and stops in historical places such as Savona, Italy, Casablanca, Morocco, Cadiz, Valencia, and Barcelona, Spain, with a return to Savona on October 26. “Cruise guests will get the opportunity to have 10 full days of information not only with me, but with other highly-respected professionals in the industry,” says Watson. For more information, go to www.nailcruise.com/en.
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6/24/11 10:26:56 AM
2/23/11 2:13:22 PM
2/23/11
2:13:22 PM
Salon Iris Releases Free Android App The new Salon Iris Android app allows you to remotely access many features of your Salon Iris software, such as viewing or editing existing appointments, adding new appointments, viewing service information, or running totals reports. Get the Salon Iris app for free by going to the Marketplace on a phone or tablet that runs Android and searching for “Salon Iris.” “We received a lot of requests for this feature,” says Christianna Jackson, vice president of DaySmart Software Inc., makers of Salon Iris. “Owners of spas and salons would like to access these features from home or to check in while they are on vacation. And employees like the flexibility of being able to check their schedules from home or on their phones while they are out and about.” For more information, go to www.nailsmag. com/fifi/19391.
They Need Professional Help The country’s economic woes have touched the beauty industry less than many other industries. One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area. Jercha, president of the National Association of Eco-Friendly Salons & Spas (www.naefss.org), suggests the following ways your salon can help: > Offer a free class for styling and make-up application appropriate for a successful job interview. > During the class draw names for free services such as haircuts and manicures. > Get the community involved; hold a “cut-a-thon” and offer to match money earned to provide free haircuts for unemployed job seekers. > Ask your vendors for support in the form of free trial-size products. > Partner with local businesses to create a “Get Hired” event. Maybe the human resources manager at a local bank can offer free interviewing advice; a local clothing store can offer advice on dressing and accessorizing for successful interviews; and of course your salon or spa can offer grooming and makeup tips. www.nailsmag.com/fifi/19249 AUGUST 2011
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NAILS MAGAZINE
| 45 6/24/11 1:15:28 PM
{
} coverage SHOW
nails file
PREMIERE ORLANDO
Premiere Orlando Tops Our List of Favorite Nail Shows More than 48,000 attendees agree, Premiere Orlando is a “premiere” international beauty event. Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths for the two-day event. Save the date for next year’s show: June 3-4, 2012.
LCN’s Kurt Malec, Jennifer Swan, Matt Dione, Tina Gilbert, and Rebecca Clare sported “I Heart LCN” T-shirts while being stalked for their fun Magnetic Polish.
Entity’s Jeteca Larson and Lee-Anne Henderson showed us Entity One Color Couture soak-off gel polish and the new LED lamp that is available to use with the colors.
Lig Elegance’s Jayne Berger, Jim McConnell, Lezlie Light M McConnell, Josephine More, and good friend Tiffany Ca Carter keep their motto — “smart chemistry made beautiful” — close to their hearts.
Jim and Linda Nordstrom of Famous Names LLC, are excited about all of the positive response they’ve heard from customers about their Lumos Top and Base Coats. Clear across the show floor, the China Glaze team of Angie Perkins, Sabine Cooper, Lynn Long, Megan Forgie, Veronica Hamer, and Tonya Odell enjoyed the company of hairdressers, nail techs, and each other.
Masterworks founder (and top five competitor) Amy Becker demonstrates her gel products, including her new gel paints that can be used for creating gel nail art.
EnVogue’s Courtney Trapp and Joanne Millar offered great glitter and gel specials at the show.
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NAILS senior editor Tim Crowley (right) pals around with Medicool’s e-file educator Robert Munkel, a.k.a. The “Drill” Sarge.
In celebration of its new OPI Pirates of the Caribbean polish line, all the educators at the OPI booth donned scarves and eye patches, including educators Joseph Pham and Wendy Brownlee.
Tammy Taylor took an honest-togoodness hands-on approach to teaching. She guided House of Nails owner Valerie Sam’s hand so she could really get a feel for Taylor’s technique of creating perfect pinkand-white acrylic nails. Hand & Nail Harmony’s Tiffany Silver gives a show attendee tips and information on using Gelish at one of the Try-Me Stations set up for show attendees.
AUGUST 2011
6/23/11 2:46:41 PM
.com
Watch a video of Catherine Wong talking about her winning Derby-themed nails at www. nailsmag.com/derbynails.
Catherine Wong Makes a Run for the Roses Mashall Himmel (right) joins Kupa each year in Orlando to fix Kupa e-files on-site. He’s joined by Kupa’s Robert Arthur, Sara Smith, and Richard Hurter.
Making their beauty show debut, Valentino’s Lauren Valentino, David Dilorenzo, and David Anthony promoted their new Valentino Beauty Pure Air Filtration system.
NAILS editor Hannah Lee (right) met up with salon owner Maisie Dunbar who promoted her line of mineral makeup and cosmetics, Bluffa Jo, and taught several classes at the show, including one on building your salon business.
NAILS’ Michelle Mullen and Casey Forte from Nails by Casey in Ocala, Fla., enjoyed a seat in The Nail Superstore’s new Red Dragon Sauna chair, which replaces the traditional water basin with steam.
J&A introduced SalonPOS, a new touchscreen salon management program that can be used on iPads and iPhones too.
Singapore-based nail competitor Catherine Wong won first place in this year’s Fantasy Nail Art/Veteran category with these amazing Kentucky Derby-themed nails. (Fellow nail tech Gina Silvestro was Wong’s model.) It took Wong 10 days to sculpt the nails — which could be viewed straight on with iconic Derby imagery or with the hands flipped up to display a bouquet of roses.
Footlogix debuted this new chair that can be raised up for the pedicurist’s comfort.
We found European Touch’s Dawn Holz and Misty Witte on the calmer spa side of the show with the company’s Rinato Spa chair. Lexor’s John Pham and Chris Long promoted Lexor’s new Infinity chair with AutoClean™ technology.
.com
>>>
To see more pictures from this year’s Premiere Orlando, go to www.nailsmag.com/2011premiere. AUGUST 2011
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NAILS MAGAZINE
| 47 6/23/11 2:49:47 PM
{
} coverage
nails file
STRONG NAILTRITION Helps stimulate faster nail growth and strengthens peeling & splitting nails ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
SHOW
PREMIERE ORLANDO
BeautyTech Networking g BBQ Kicks Off the Show w On Saturday night before the Premiere Orlando beauty show even started, more than 200 nail techs got together to catch up with old friends, meet new friends, and enjoy a night of networking with other likeminded colleagues. The event attracted nail techs from all over the U.S. and NAILS team members (Tim Crowley, even international techs (including one Mary Baughman, Hannah Lee, Michelle from Trinidad and Tobago). BeautyTech Mullen, and Kim Pham) were all smiles webmaster Debbie Doerrlamm and the after giving away prizes all night from NAILS team put together an outstanding professional nail manufacturers. event filled with more than 65 raffle giveaways and goodie bags containing sample products and coupon books worth hundreds of dollars off from top manufacturers at the show. A very special thanks to our sponsors Dashing Diva, Hand & Nail Harmony, Orly, Tammy Taylor, Nubar, and Light Elegance for helping to make the party such a huge success. And thank you to Action Bag for supplying us with the bags to fill with all the great products!
It was a packed house at the Hilton clubhouse as BBQ attendees mixed and mingled.
Linda Tabella, Tennille Porter, Ann Marie Reaves, Elaine Watson, Jill Phillips, Ivette Richey, and JoAnn DiPrete enjoyed the Orlando evening weather on the veranda.
NAILS editor Hannah Lee (second from left) laughed it up with Nail Talk Radio’s Naja Rickette, reailty star Katie Cazorla, and Valentino’s David Dilorenzo and Lauren Valentino. BeautyTech creator Debbie Doerrlamm (right) greeted Chihisa Hijikata (left) and Kazuko Tomiyama as they arrived all the way from Japan!
orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
Jill Blayleck, Rachel Healy, and Kelly Curcie, all first-time attendees, found a seat to explore the goodie bags filled with freebies from event sponsors.
www.nailsmag.com/fifi/19214
To see more pictures T i t from f the th BBQ, BBQ go to t www.nailsmag.com/2011bbq.
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.com
AUGUST 2011
6/23/11 2:54:30 PM
CARING CUTICLE OIL +. Moisturizes, heals and refreshes problem cuticles to promote nail growth. Melissa Goodson scans the QR code on NAILS senior editor Tim Crowley’s T-shirt. NAILS gave away five $100 bills in a raffle for everyone who scanned the codes on our shirts.
The Dashing Diva team had a blast at the party. They are Kim Vu, Shelly Pechota, Candace Orendine, Wauteesha Weatherall, Akemi Taylor, Pattie Yankee, Jeneen Robinson, and Joyce Hawkins.
ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
Henry Tran, OPI’s Joseph Pham and his wife Mindy joined VietSALON associate editor and NAILS’ photographer extraordinaire Kim Pham (no relation) outside in the Florida heat.
Darcy Olin, Pati Schembari, Millie Haynam, Dayna Knight, and Glenda Bradford, were winners of the NAILS QR code T-shirt scavenger hunt. Each got a crisp $100 bill to shop with at the show. NAILS senior editor Tim Crowley poses with team NSI at the Beautytech Networking BBQ. From left to right, Heather Hall, Erin SnyderDixon, and NSI’s CEO Rick Slack.
Jeneen Robinson, Chloe Reed, Shanita Jordan, Tracey Lord-Aikens, Lueticia Lewis, and Martine Mayo had a blast catching up and meeting new friends.
orlybeauty.com 800.275.1111 Nail Talk Radio was recording live from the party. Radio host Athena Elliott chatted up party guests and took calls from listeners who couldn’t be at the show.
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
Lynn Long, Mary Metscaviz, and Lizzette Porcayo waited patiently for their numbers to be called during the raffle that took place throughout the night.
www.nailsmag.com/fifi/19214
>>>
AUGUST 2011
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NAILS MAGAZINE
| 49 6/23/11 2:55:23 PM
PROTECTIVE
{
POLISHIELD 3-in-1 topcoat bullet proofs your nail lacquer for lasting shine with a protected finish. ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene
} coverage SHOW
nails file
PREMIERE ORLANDO O
CND Rocks the Runway On Sunday evening, CND took over one of the main hair stages to present its second Shellac & Fashion Fusion event. The event in Orlando was an amped up version of the show that took place in March in Chicago. The latest version had 19 different nail looks and the models walked the runways in actual designer fashions loaned to CND from the designers themselves. CND co-founder and style director wowed the crowd CND co-founder and style director Jan Arnold with her own unique fashion greeted us backstage and couldn’t contain her sense and her passion and excitement about the fashion, the nails — and the enthusiasm for the nail looks fashion nails! The company is celebrating 15 years she shared with the crowd. of being backstage at Fashion Week, where over the years they’ve created relationships with top designers to add a unique nail element to the shows (rather than the simple nude nail in the days of old). CND helped to push “nails as accessories” to the designers and they’re still going strong, having created thousands of nails for more than 22 designers at the most recent 2011 Fall Fashion Week. This year marks the first that a nail company has brought the fashion shows — and the amazing fashion nails — directly to the beauty industry. Attendees at the event got to see models strut their stuff (and their nails) as Arnold described the looks and the nail styles. Onstage, Kristina Estabrooks and Roxanne Valinoti did step-by-step demos of the nail looks that were projected on two large screens on either side of the stage.
The NAILS team got to sneak backstage with other members of the press to see the nails before they were applied to the models’ nails. We instantly fell in love with many of the designs.
The models put their best nails forward and attendees got up-close views of the nails on two large projection screens. This nail look was titled “Firestorm,” featuring the Shellac color Wildfire with red glitter and crystals.
orlybeauty.com 800.275.1111 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fifi/19214
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Nails senior editor Tim Crowley and editor Hannah Lee toast with other VIPs before the show got started.
CND also orchestrated the first-ever nail-related flash mob in the main lobby at Premiere Orlando. Go to www.nailsmag.com/ cndflashmob to see it for yourself.
CND president John Heffner joined in the fun when the models started vamping it up on-stage after the show.
.com
AUGUST 2011
6/23/11 2:59:34 PM
NAILS asked:
What nails did you wear at the show?
Colleen Ramsey from McKinney, Texas, shows off her designer stiletto nails and her awesome embellished iPhone.
Rena Rivera-Ryan from Jacksonville, Fla., showed us her detailed blue and white acrylic 3-D fish nails.
Kazuko Tomiyama of Miwa Nail Salon in Tokyo, embedded Japanese money under gel top coat.
Sasha Richardson from North Lauderdale, Fla., sculpted these diagonal nails and painted an abstract design on them.
Akzéntz educator Jessica Hoel created this look using Akzéntz gel and Sparkles glitter.
Deneen Daniels, a Nubar educator from Atlanta, wore a different design on every finger — but the set is still cohesive.
Visit www.nailsmag.com/shownails to see more trade show nails.
.com www.nailsmag.com/fifi/19257 AUGUST 2011
na0811show.indd 51 NA0711lcnmagnethrd.indd 1
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HELP YOUR FAVORITE NAIL MANUFACTURERS GET READY FOR THEIR CLOSE-UP! We can hardly believe it’s been eight years since we launched the first-ever NAILS Readers’ Choice Awards. Allowing YOU to choose YOUR favorite products by category has always made sense to us. I mean, who better to choose the best professional nail care products than those of you who use them on a regular basis? We’ve modified our categories a bit this year to reflect industry trends (we added a Polish (gel-polish or UV-cured) category for instance). We also added several online categories because according to our 2010-2011 Big Book, 91% of you access the Internet to learn about new products. Make sure to vote for your favorite professional nail care company website, social media efforts, and short- and longform videos.
As always, we’re asking you to choose your favorite products by category, covering everything from acrylic systems to ventilation units from a list of nominees supplied directly by the manufacturers of the products themselves. VOTE AND WIN And once again, we’re offering everyone who votes in this year’s Readers’ Choice Awards the opportunity to win great prizes. So make sure you log on to our website to vote! This isn’t a review of the “best” products or an “editor’s picks” — it’s what YOU choose as YOUR favorite products. The entire list and ballot is online at www.nailsmag.com/rca2011 or look for the Readers’ Choice Logo on the home page. Don’t let your favorites go unnoticed.
IT’S AS EASY AS 1. 2. 3.
1. Log on to www.nailsmag.com and click on the Readers’ Choice Awards logo. 2. Vote for your favorite product in each category. 3. Fill out your contact information so we can alert you if you are one of our prize winners. (Past prizes have included iPods, gas cards, and cash prizes.)
ALL VOTES MUST BE CAST BY SEPTEMBER 16, 2011.
www.nailsmag.com/rca2011 AUGUST 2011
na0811rca.indd 53
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Go to www.nailsmag.com/freebies to find web-exclusive giveaways.
freebies{and} giveaways!
.com
To enter to win, go to www.nailsmag.com/freebies by August 31.
Win Great Stuff
Footlogix Pediceuticals Feature Dermal Integration Technology The Footlogix medi-pedi repairs, re-moisturizes, and rejuvenates the feet — sometimes in as little as one application — and is potentially more lucrative than a traditional pedicure. Six lucky readers can win the Footlogix Pediceuticals Salon Starter Kit containing three essential formulas: a Foot Soak Concentrate, a Callus Softener, and a Massage Formula. Also included are two cans of Footlogix Very Dry Skin Mousse Formulas, plus a “Professional Pedicure Consultation” pad and “Footlogix Pedi-Care” pad.
BeautyTech.com’s “Click This Win Stuff” giveaways take place every two weeks and it’s easy to enter. Just go to www.beautytech.com/contest and register to win. Every two weeks a new “Stuff” prize offer will be posted on the website. “We wanted to show our loyal visitors our appreciation for their continued support,” says Debbie Doerrlamm, BeautyTech.com’s webmaster for more than 16 years. BeautyTech.com visitors may enter once during each two-week period.
Unleash Your Imagination With Crazed Expression Crackle Polish Be one of 25 readers to win a bottle of Crazed Expression Crackle Nail Polish. You and your clients are always looking for something new and exciting in nail art, but not all crackle nail polishes are created equal. Available in a range of 23 stunning colors, Crazed Expression offers an ease of application and superior finish for the ultimate nail art creations with eye-opening excitement and variety.
Congratulations to June’s Winners
CCA Twofer For a limited time the California Cosmetology Association is offering a two-for-one deal. This means any two professionals or students in the industry can get a CCA membership for the price of one. Applications must be submitted at the same time. Go to www.the-cca.com for more information.
Five readers received the China Glaze Island Escape collection and four readers received Beech Sandal Co.’s Leopard Comfys.
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{on the road} DC
MD VA
When visiting the Washington D.C. metropolitan area, we couldn’t just stop at just one salon since we don’t get over that way too often. Follow along as we discover unique salons in D.C., central Maryland, and northern Virginia. BY SREE ROY
A retired government employee and self-proclaimed spa junkie, Patsy Tavenner (left) debated between opening a deli or opening a salon. After finding there were too many delis in D.C., she looked for a niche in the nail salon industry.
Patsy’s Nail Bar, Washington D.C.
.com
www.patsysnailbar.com
TRIED AND TRUE Nail techs start the pedicure spa disinfecting process while the client is still in the chair. The tech puts the client’s feet up on the spa footrest for the polish application while the tech empties the basin and lets it refill with clean water. She adds disinfectant and lets it swirl for 10 minutes. Before the client’s polish is even dry, the disinfectant has done its job. This time-saver works because every member of the staff does it the same way every time. Clients appreciate watching the spa being cleaned. A LITTLE DIY The salon charges $20 and up for acrylic nail removal, but Patsy is happy to give out DIY removal instructions and free products (an orangewood stick, a file, and a buffer block) to walk-ins who ask about the service. (She got the DIY Acrylic Removal Guide from www.nailsmag.com/handouts — under “for clients”.) A tech will even put petroleum jelly around the person’s fingernails to protect her skin from acetone’s drying effects. (The salon instructs the person to buy her own acetone.) Why? Patsy doesn’t want the person to waste up to an hour in the salon for this service, plus she says many of those walk-in inquiries become true Patsy’s Nail Bar clients.
RECRUITING STRATEGIES My tech Sara Jamsran is part of a staff of three fulltime and two part-time nail techs at Patsy’s, but, as we frequently hear from salon owners, finding enough well-qualified techs is a challenge. Owner Patsy signed up to host a CND Shellac class at her salon, in hopes that it will attract talented nail techs from the area, who she then may be able to recruit for the salon. (If you’re interested in applying at Patsy’s, call (202) 466-2457.)
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FUN FACTS > Patsy’s Nail Bar hosted an Oprah’s Last Show Party, letting clients watch the show’s final episode while getting nail services. This party became a media sensation for Patsy’s, garnering the salon mentions on a local ABC affiliate, NPR, and a slew of other local stations like Nos Dutch TV. > The first dollar the salon ever earned is framed and kept behind the cash register at Patsy’s Nail Bar. > In her first week at the new location of Maisie Dunbar Spa Lounge (her spa recently moved), Maisie saw so many dogs, plus a dog park within walking distance, that within days she was at Cosmoprof stocking up on dog products for retail. (Get a list of salon-friendly pet products at www.nailsmag.com/petretail.) > At Maisie Dunbar Spa Lounge, techs swear by the Angelfeet Pedicure File, a sanitizable stainless steel pedicure file. Maisie buys about 12 to 20 at a time. > Being one of the few kid salons/ boutiques around, the owners at Eclips Kids are frequently contacted by kid-focused product manufacturers. One of the salon’s popular retail products is the Dinosaur Rain Coat by Kidorable (which rocker Gwen Stefani and Gavin Rossdale’s son Kingston has been photographed wearing — though the salon stocked it even before that press mention). > The nail tables at Eclips Kids were custom ordered to be lower than standard manicure tables. For hair chairs, the salon uses standard chairs with booster cushions.
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Maisie Dunbar Spa Lounge, Silver Spring, Md.
.com
www.maisiedunbarspalounge.com
BIG WELCOME I was given a tour upon entrance, and I assumed the tour was just for this article. But as it turns out, every new client gets a tour. Each new client also fills out an “intake information form,” on which she shares information such as her birthday (for a birthday card), her e-mail address (if she wants the salon’s e-newsletter), and any health issues that may affect her beauty services. She also receives a welcome bag that includes product samples, a welcome letter, and info about the salon’s “Points & Rewards” loyalty program.
The staff who was working at the salon on Thursday morning were happy to take a photo with me (third from right). From left to right: Nancy Diaz, Iris Baker, Maisie Dunbar, Humaira Khan, and Jasmine Young.
SUGGESTING SKIN CARE Skin care is an area in which veteran salon owner Maisie is still trying to build the business. She came up with an innovative idea about three years ago, when she launched a $78/month unlimited skin care services plan. “It lets people explore our skin care menu, so I was able to build the business that way,” she says. The salon recently added threading and henna services. For a brow threading, the client gets to lie down on a doctor’s office-style bed, instead of sitting up like at many other salons. PRODUCT PLACEMENT Maisie has a keen eye for visual merchandising — which comes in handy since the salon’s retail selection is huge. When it comes to placement, she keeps like with like (tea next to candles, all foot care products together), and moves items around a lot. “I like to keep it fresh,” Maisie says. What doesn’t sell? Polish. Maisie sells polish only on request, pricing it according to how much is left in the bottle (either retail price, wholesale price, or free).
Eclips Kids Salon and Spa, McClean, Va.
.com
www.eclipskids.com
Eclips Kids is a full-service kids-only salon for clients up to the age of 15. “We have double the pressure, because we have to satisfy both the kids and their parents,” says co-owner Imra Jauhar.
THEY WANT CANDY The salon gives away the Ultimate Candy Destination nail service to underprivileged kids with cancer. It features a chocolate mask and cleanser, a vanilla and plum lotion, and a squirt of pineapple-scented fragrance. The kids are referred through the cancer unit at a children’s hospital. “Before their visit, some of these kids have never even been in a salon,” Imra says.
BACK FOR MORE Most of the salon’s clients are repeat clients, many of whom have been coming to Eclips for years. Once a year, the salon hires a local photographer to take professional client photos, then these are framed and used as salon decor (with the parents’ permission). Imra showed me one photo in which a client was five at the time of the photo; she’s now 10 and still a client of Eclips.
THE ROYAL TREATMENT A pink “Princess Bed” is a centerpiece of the salon. A hair client walks up the pink steps, then lies down at the top with her head in the shampoo bowl. “It alleviates her fears,” Imra says. Also to calm (and distract) the clients are fruit-scented products (Imra especially likes kid-focused brand Circle of Friends), and a wide array of DVDs so clients can chose what they want to watch during their service. Parents can either stay and read a magazine in the waiting area or parents of older kids can leave and run errands. AUGUST 2011
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AVAILABLE IN 50 FAVORITE OPI SHADES SOAK-OFF GEL LACQUER SYSTEM Polish on and UV cure for results that are nothing short of brilliant! Color lasts up to two weeks or more in a service that will keep clients coming back for more of the affordable luxury of OPI! Axxium Soak-Off Gel System is for professional use only. Average cost per set is $1.33
Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.
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TECHNIQUE}
Tip, and Tip Again
Colleen Ramsey of McKinney, Texas, shows how she reuses old nail tips to practice nail art. “Most techs will agree that it’s a hassle to drag out all your nail art supplies and think of an idea, try to do it before a client comes in, and then try to pack it all up to take home because you want to try ideas there. So I recycle tips to practice on. Whenever I have a few extra minutes I pull out two or three tips and do one application style on all of them. So let’s say you want to practice a French glitter fade. I’ll pull out my white (be it gel, acrylic, gel polish, or nail polish), the type of glitter I want to fade, and then pink. I do a thin layer until I have a thin French glitter fade, then I cap everything including the acrylic in a thin layer of traditional non-soak-off clear gel (not a gel top coat as I don’t want the high-gloss shine). If for some reason they are bumpy, do a quick file and re-coat with gel. Some will think I am wasting product, but I’m not using that much. I’m not building up, just making a thin canvas to work on. No longer do I have to pull out the whole salon and fill up my desk because I want a variety of backgrounds for the nail art. When I want to work on my freehand nail art I pull out the tips, grab my brushes and paints, and start doing art. If I want to practice at home everything fits in a small bag. The greatest part is if you make a mistake you can remove it with acetone and do something different. No more throwing away ruined tips because they can only be cleaned once or twice before they get too gummy to put anything back on. If you keep track of the colors you have used, you can show clients what a layered effect will look like over that color. Even 3-D work can be done because with enough pressure the design can be popped off or you can file it off. The tips will last for years and you’ll have a huge assortment of canvasses to work with.” Ramsey shows how you can create a practice design and easily remove it with acetone to create a blank canvas.
>>>
AUGUST 2011
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The New Gel Scandal 1 Gel is designed and cured in the flexible plastic form.
Scandal is a nail line from Korea that is introducing a new way to apply gels with its Scandal Nail Builder Forms. The system uses flexible plastic clear forms that the manicurist applies gel to (away from the nail), allowing for more control. The design is then cured on the form, and then the client’s natural nail is primed. The client then has the form applied under a UV light directly to her nail, and once removed the flexible form gently comes off, leaving the completed design firmly cured to the client’s nail. The gel enhancement is then lightly filed for shape, and the client is good to go. For more information, go to www. nailsmag.com/fifi/19411.
2 The client’s nail is then primed, and the form is applied over the nail, cured, and gently removed to leave the gel design in place.
3 The nail is then finished filed for shape.
{
Q
QA } AND
I have an airbrush machine that I have used one time. After that I have not been able to get any paint to spray out. I even bought a new attachment just in case I did something wrong or did not clean it properly. But before I try it again and risk ruining another attachment, can you please tell me what I might have done wrong? Is there a way to fix this problem? First thing is to get your owner’s manual out and look at the diagram of the airbrush and parts list. You really need to know your equipment and have it become your best friend. Airflow is often hampered by dried paint. Even if it is as small as a grain of sand it can cause a problem. The usual culprit is “tip dry,” which is where the paint dries right at the tip. Look at the tip of your needle while it’s in your gun. If you see paint dried at the tip, which can happen after airbrushing even just one nail, then that is likely the problem. Simply remove the crown needle cap and pinch the tip of dried paint off. I do this often. Sometimes even twice per client. There are a couple things you can do to try to prevent tip dry. One is to remember to thin your paint out with water if necessary. The paint should have a consistency like milk, and remember pearl colors are always thicker. The other is at the end of the day, after you’ve thoroughly cleaned your gun, take the needle out and swipe a little cuticle oil on it while gliding between two fingers. This helps keep paint from sticking to the needle. — Tonya Dodson of Hair Sessions Salon in Massillon, Ohio, is a 19-year airbrush user.
www.nailsmag.com/fifi/19178
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Before
After Real Gold Top Coat
Before
After Pure Silver Top Coat
Nail Styles of the Rich and Famous
Looking for a way to add a new twist on bling? Try Real Gold Top Coats on clients and give them an old-fashioned gold rush the likes of which have not been seen since 1849. Real Gold uses genuine gold and silver particles suspended in the top coats to give an extra sparkle to any polish, acrylic, or gel nail. Making an excellent addition to any manicure or pedicure, the top coats give the added protection customary to standard top coats, like chip prevention, but with the added pizazz of a truly lustrous effect on the nail. The ďŹ&#x201A;ecks of gold and silver are cut into hexagon shapes for a higher impact of brilliance and for laying ďŹ&#x201A;ush to the nail. For more information, go to www.nailsmag.com/ ďŹ ďŹ /19412.
nailwraps SOAK-OFF GEL
UV Gel Polish Has Met Its Match
Introducing the newest innovation in soak-off gel removal. Soak-off Gel Nail Wraps are the easiest, most comfortable way to get clean, polish-free nails in just three simple steps. t 1 FSGFDU GPS SFNPWJOH TPBL Pò gel polish and acrylic. t ' MFYJCMF EFTJHO GPS VTF PO ÜOHFS and toe nails. t & BTZ UP BQQMZ XJUIPVU XBTUJOH acetone on a full soak. t 6 OJRVF NBUFSJBM BOE FBTZ QSFTT seal create non-slip wrap.
DPVOU #PY DPVOU 1PMZCBH
Gelaxy of Colors
If youâ&#x20AC;&#x2122;re looking for a large selection of color UV brush-on gels, then check out Gelaxy. With colors seemingly as plentiful as stars in a galaxy, the new brush-on polish manufacturer boasts 315 different shades of the UV-cured gels, which apply just like polish and soak off easily. Gelaxy comes with its own base gel and bonder for better adhesion, and top gel for added protection. The colors will stay on for up to 20 days, says the company. For more information, go to www.nailsmag.com/ďŹ ďŹ /19413.
Shop SallyBeauty.com or call 800-ASK-SALLY
phone: 800.438.8594 email: info@grahambeauty.com on the web: grahambeauty.com www.nailsmag.com/fifi/19199 AUGUST 2011
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TECHNIQUE} demos 2
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Kineticsâ&#x20AC;&#x2122; new Shield Gel Polish is a brush-on gel polish that keeps color manicures lasting up to three weeks and can be removed in a simple, 10-minute process. The
Kinetics Shield Gel Polish Manicure
For more information, go to www.nailsmag.com/fifi/19311
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formula cures under a regular UV lamp or a new-generation LED lamp, and Shield has 24 colors to choose from as well as Top and Base Coats. 1. Wash clientâ&#x20AC;&#x2122;s hands. Use an antiseptic agent. Remove any nail polish. Shorten the length of the natural nail using the White Turtle Nail File 180/180. Use the K-Straight Pusher to push back the cuticle and to remove all non-living tissue. 2. Buff the natural nail plate using the Funny Penguin 240/240 K-File Sponge to remove shine. Remove any dust from the entire nail surface using the dust brush. 3. Apply K-Dehydrator to remove moisture and oils from the natural nail plate. 4. Apply one thin coat of Shield Base Coat as you would nail polish. Seal the tip of the nail. 5. Cure under the 36-watt UV lamp for 90 seconds. 6. Apply one thin coat of Shield Gel Polish in the same way as nail polish. Seal the tip of the nail. Cure under the 36-watt UV lamp for 90 seconds. Apply a second coat of Shield Gel Polish in the same technique. Cure under the 36-watt UV lamp for 90 seconds. 7. Apply a thin layer of Shield Top Coat. Seal the tip of the nail. Cure under the 36-watt UV lamp for 90 seconds. 8. Use E-DiTac Cleanser and cotton pads to remove sticky residue from all 10 nails. Finish by massaging in K-Aromatic Cuticle Oil to moisturize the cuticles.
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Perfection. (That was easy!)
OPI NAIL TREATMENTS • Choosing a base coat for longer lasting manicures – no sweat. • Strengthening and hiding flaws – a cinch. • Fast, glossy finishes – effortless.
Natural Nail Base Coat
Acrylic Nail Base Coat
Longer-lasting manicures
Stain-proof enhancements
Top Coat
Ridge Filler
High-gloss protection
Flaw camouflage
Natural Nail Strengthener Strength to endure
Call 800-341-9999 or visit www.opi.com ©2011 OPI Products Inc.
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TECHNIQUE} demos 2
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Polizhed products come from the Polizhed Natural Nail Studio in South Euclid, Ohio, where owner Brittany Foster sells her custom manicure and pedicure products. The line features cuticle oil, hand and foot salt and sugar exfoliators, hand and foot cream, nail strengthener, and body bar — all made with ingredients designed to both rehydrate and rejuvenate the skin. 1. Sanitize the client’s hand, and shape and file the nails. 2. Submerge hand in Polizhed Hand & Foot Salt for three to five minutes. 3. Remove client’s hand and massage with Polizhed Hand & Sugar Exfoliate covering the entire surface, then rinse off excess. 4. Perform manicure, then apply Polizhed Cuticle Oil or Polizhed Nail Nurture and gently massage into the cuticles. 5. Use Polizhed Hand & Foot Cream to give a hand and arm massage. 6. Remove excess oil from each nail bed. 7. Polish nails to perfection.
Polizhed Spa Manicure
For more information, go to www.nailsmag.com/fifi/19312
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WHO ARE YOU? The girl with the edge? The style standout? Retention+™ is not your mother’s acrylic. It’s the original game changer for long, sleek, naturallooking nails. And now with new Retention+ Powder the sky’s the limit. Shape. Lengthen. Construct. Build. Totally transform! Retention+ Liquid & Powder System. New from CND.
7 YEARS IN A ROW!
cnd.com ©2011 Creative Nail Design, Inc.
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TECHNIQUE} signature services Watermelon Slush Pedicure Masterworks Salon, Germantown, Wis.
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Masterworks Salon uses: Masterworks by Amy Becker Masterfill, Masterbond, Watermelon Slush gel color, Peony Icing, and Mastercleanse; fragrance-free scrub and lotion of your choice; Starwest Botanicals Escentual Watermellon Fragrance Oil; 99% alcohol; Soothing Touch Massage Oil Lite — Fragrance Free.
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1. Soak the client’s feet in warm water with a few drops of Starwest Botanicals Escentual Watermellon Fragrance Oil for 10 minutes.
2. Serve the client a watermelon slush. (Mix watermelon syrup and ice in a blender.)
3. Prep nails, including pushing back cuticles and filing (leave the nails a little longer than the anticipated finished length).
4. File calluses. 5. Add the watermelon oil to a fragrance-free scrub, then exfoliate the client’s feet and lower legs with this blend.
6. Soak the client’s feet and rinse off the scrub. 7. Add the watermelon oil to a fragrance-free lotion, then massage
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into the client’s feet and lower legs.
8. Cleanse the nails with 99% alcohol. 9. Prep the nails for a gel overlay, including dehydrating the nails and applying Masterbond.
10. Apply a layer of Masterworks by Amy Becker Masterfill. Cure for two minutes.
11. Apply a layer of Masterworks by Amy Becker Watermelon Slush gel color. Cure for two minutes.
12. Apply a second layer of Watermelon Slush gel color, then sprinkle Masterworks by Amy Becker Peony Icing on top. Turn the foot to the side and gently tap the bottom of the foot to release any loose Icing. Cure for two minutes. Using a manicure brush, dust off excess Icing. 13. Apply a layer of Masterfill. Cure for two minutes. 14. Cleanse off the tacky layer with Mastercleanse. File to the final length of the nails. 15. Apply Soothing Touch Massage Oil Lite — Fragrance Free to nails.
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Alternate Names:
Picnic Pedicure Iced Watermelon Feet Treat Watermelon Gel Pedicure
price: $80
AUGUST 2011
6/23/11 3:43:28 PM
Black Pearl Manicure Tahitia Nails & Spa, Whippany, N.J.
1
Tahitia Nails & Spa uses:
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Germaine De Capuccini Pearl Essence Powder, Black Pearl Wrap, Essential Aqua Active Oil, and Magic Pearl; Duri Nail Growth Base Coat and Quick Dry Top Coat; Essie or OPI polish.
1. Offer the client a heated herbal shoulder pack. Exfoliate 2. 3.
4. 5. 6. 7. 8.
the client’s hands and lower arms with Germaine De Capuccini Pearl Essence Powder. Have the client wash her hands to remove the scrub. Apply Germaine De Capuccini Black Pearl Wrap to the client’s hands and lower arms. Cover her hands with plastic wrap and hot towels, leaving the nails exposed. Prep the nails. Remove the mask and apply hot towels to the client’s hands and lower arms. Massage the client’s hands and lower arms for 20 minutes with Germaine De Capuccini Essential Aqua Active Oil. Apply Germaine De Capuccini Magic Pearl lotion. Apply Duri Nail Growth Base Coat, Essie or OPI polish, and Duri Quick Dry Top Coat.
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price: $58 Alternate Names:
Want to see your signature service here? E-mail details to sree.roy@bobit.com.
Magic Pearl Manicure Tahitian Pearl Hand Treatment Germaine De Capuccini Manicure AUGUST 2011
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TECHNIQUE} How to Get the Crackle Effect With Gel BY ANGELIQUE AL OKABI 1
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As a Young Nails Mentor, I’m always trying to find different ways to use our products. A lot of clients have been asking me lately if I would be getting any of the new crackle/shatter polishes because the effect is interesting. But I rarely use regular polish these days, especially with all these beautiful ManiQ Color Gels. In Australia, we have a similar technique called the “Filigree,” where we put a non-sticky base under the design work so glitter only sticks to the design. So I adapted it a little to work with the ManiQ gels to create the crackle effect. Now I can create the crackle nails my clients are asking about in a wider variety of color and glitter combinations — and with the added longevity of a gel.
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1. Prep the nail and apply Young Nails Protein Bond. Then apply an even coat of Base and cure for two minutes. 2. Apply two thin coats of Blue 101, curing for two minutes between each coat. Then apply Top and cure for two minutes. 3. Lightly remove the shine with a 240-grit combo buffer, and dust and swipe. 4. With a toothpick or thin brush, apply Green 101 in random lines to get the cracked effect. Cure for two minutes. 5. Press the glitter (Stratosphere) into the tacky layer and dust off the excess. Then apply Top and cure for two minutes. 6. Lightly remove the shine with a 240-grit combo buffer. Dust, swipe, and apply Gloss. Cure for two minutes, then wipe with ManiQ cleanse.
AUGUST 2011
6/23/11 3:47:04 PM
Galadriel is wearing FROLIC
HAPPY GO LUCKY frisky
fresh
frolic flirty
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
800.275.1111 orlybeauty.com www.nailsmag.com/fifi/19138 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
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Swimsuit… Nailed It!
Crown Me Already!
It’s MY Year
Congeniality is My Middle Name
MISS UNIVERSE
®
®
GLOBALLY GORGEOUS SHADES FOR NAILS
Find us on: Miss Universe L.P., LLLP is the sole owner of all rights in and to the Miss Universe Crown, Woman With Stars Logo and MISS UNIVERSE trademarks, used herein with permission.
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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.
6/24/11 12:31:58 PM
STYLE} Nice Rack
As many salon owners have told us, it’s hard to find all of the perfect little decor details that give a salon its distinctive look and feel. That’s why Nick Brown, owner of Velvet Nail Lounge in Troy, Mich., took matters into his own hands and designed a polish rack that exactly fit his vision. Dubbed the Deco Nail Polish Rack, Brown has now made the rack available for sale to other salons via the online store on Velvet Nail Lounge’s website. “I came up with the Deco Nail Polish Rack after unsuccessfully looking for decorative nail polish displays. I came up with the design, drew it out, and approached a manufacturer to build it. I have sold several and am currently in the process of expanding the business to include several other designs and colors.” The rack is made out of durable acrylic and holds up to 70 bottles. For more information, go to www.nailsmag.com/fifi/19421. >>>
AUGUST 2011
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TREND watch: polka dots
A perennial favorite for nail art, this dotted pattern will be prevalent on clothing and accessories this fall.
Yvette Pitt, The Lacquer Beauty Lounge, Watsonville, Calif.
Rosa Vargas, Nails by Rosa, Palm Springs, Fla.
Cathelia Cowles, Sculptures, Vicksburg, Mich.
The Lola Lifestyle You may have noticed a new friendly face over at Jessica Cosmetics. It’s not Jessica Vartoughian, the company’s founder, though she’s certainly still working hard developing new products for the natural nail company. Rather, it’s the fictitious Lola, the face of GELeration who you’ve seen plastered on the company’s marketing materials for its new gel-polish line. Who exactly is Lola? The company explains, “Lola is every woman who juggles the demands of everyday life, whether they are professional, personal or both, and leaves little to no time for herself.” (Sound familiar?) The company developed its GELeration product with “Lola” in mind. “With GELeration, women can now have three to four weeks of flawless nails without slowing down,” the company says. “Featuring all the stylish Jessica Custom Colours, it’s quick and easy for nail technicians to apply and remove — perfect for women like Lola who have hectic schedules and can’t find the time to keep up with weekly manicures.” When creating the GELeration persona Lola, Jessica searched for a universal name that would capture the true beauty of everyday women, looking for a name that would emulate both beauty and strength and be feminine and strong at the same time. Since Lola portrays active everyday women, Jessica plans to constantly change the Lola model to represent all types of women. So you may want to stay on the lookout for the next Lola — both the fictitious one in the next marketing campaign and the real one who may be walking into your salon. www.nailsmag.com/fifi/19255
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(Reality) Star Quality Are you enamored with all of the drama of reality show Nail Files? Let’s not forget about the professional products that keep nail services going smoothly for star Katie Cazorla and her staff at The Painted Nail. The salon has its own line of polish, branded The Painted Nail by Nubar. This is available through consumer outlets (like Amazon. com), but the salon also uses Nubar’s professional polish line, which is available at www.nailsmag.com/fifi/19422.
Fun products by Me! Bath like the Ice Cream Sandwich Pumice Stone and Bath Ice Cream (an effervescent soak) play prominently in the salon’s services especially its Ice Cream Sundae Pedicure. Get more info on Me! Bath at www.nailsmag.com/ fifi/19423 and get a step-bystep for the pedicure at www. nailsmag.com/icecreampedi.
Tom Bachik’s Artistic Colour Gloss is a relatively new addition to The Painted Nail. Get more info on the line at www. nailsmag.com/fifi/19424 or watch a step-by-step video at www.nailsmag.com/ artisticcolourglossdemo.
CND Shellac is available as one option for clients looking for a long-lasting manicure. For more information, visit www.nailsmag.com/fifi/19425.
Dashing Diva Professional products like the French Wrap are another option at The Painted Nail for gorgeous, longwearing nails. For more information, visit www.nailsmag.com/fifi/19426.
For pedicures, the salon uses FootsieBath of Beverly Hills basins and single-use liners to create a sanitary environment. For more information, visit www. nailsmag.com/fifi/19427
Catch Nail Files Tuesday nights on TV Guide Network through August 2. www.nailsmag.com/fifi/19187 AUGUST 2011
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STYLE} nail art studio Super Scrollwork 1. Apply Hand & Nail Harmony Gelish Foundation Base Gel. Cure. Apply Gelish Soak-Off Gel Polish in Up in the Blue. Cure. Apply a second layer of Up in the Blue. Cure. 2. Apply Gelish in Emerald Dust on half of the nail. Cure. 3. Apply Gelish in Tutti Frutti on the other half of the nail. Cure. 4. Apply Gelish in Grand Jewels on top of Tutti Frutti. Cure. 5. Use a Hand & Nail Harmony Striper Design Brush and Gelish in Black Shade to create a scrollwork-inspired design. Cure. Apply Gelish Top-It-Off Sealer. Remove the inhibition layer with Gelish Cleanser. Apply Hand & Nail Harmony Nourish Cuticle Oil.
Thao Nguyen, Santa Monica, Calif.
Touch of Blue French 1. Apply CND Shellac UV Base Coat. Cure. Apply CND Shellac in Romantique. Cure. Apply CND Shellac in Cream Puff (or use polish) in a V-shape to the free edge to create a chevron French. If you used Shellac, cure. Apply Shellac UV Top Coat. Cure. Remove the inhibition layer. 2. Use a dotting tool and silver acrylic paint or polish to make a dot at the point of the V. Line the entire V with dots. 3. Apply a light blue metallic dot or a rhinestone on top of the center dot. After the paint dries, apply top coat. Jamie Lyn Valentine-Hess, Valentine’s Salon & Day Spa, Greencastle, Pa.
Butterfly and Blue Sky 1. Use a flat brush and green acrylic paint to paint a little more than half of the nail. Use the brush and blue paint to paint the remainder. Add some white clouds on top of the blue. 2. Double-load a flat brush with yellow and pink paints, then push and wiggle to create a butterfly. 3. Add grass leaves and multi-colored flowers with stems. Add two wavy black lines representing birds in the sky. Add antennae and fill in the body of the butterfly in black. Accent the wing tips with purple paint and white dots. Accent the wings with black. Apply top coat.
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Hanh Lisa Doan, Long’s Nails Spa, Victorville, Calif. >>>
PHOTOGRAPHY BY KELLY BRACKEN
6/23/11 4:13:36 PM
SHAKE IT, BABY. Samba on over, grab your maracas and feast your eyes on this parade: glorious new Gelish® neons, bursting brighter than a Carnaval dancer’s tailfeathers. It’s a festival of polishes to revel in, all no-chip, no-smudge, long-lasting Gelish color, a picture-perfect, super-glossy finish from Day 1 through Day 21. Exclusively sold to licensed nail professionals.
Tiki Tiki Laranga Ooba Ooba Blue Amazon Flirt
Shake it till you Samba
Carnaval Hangover
Copacabana Banana
www.NailHarmony.com They’re Gonna Gotta Get Gelished! Ask your local distributor for genuine Gelish today Made in the USA www.nailsmag.com/fifi/19285
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STYLE} nail art studio Bear Tracks 1. Polish the free edge of the nail maroon to create a French. 2. Use a striper brush and silver glitter to accent the smile line. 3. Use a dotter tool and black paint to create a paw print. Use a dotter tool and silver paint to fill in the paw print, leaving a thin black outline. Apply UV top coat. Cure.
Cassandra “Cassi” Samora, Tips & Toes, Great Falls, Mont.
Hanging Floral Fantasy 1. Polish the nail in Orly La Playa. 2. Double-load a #1 flat brush with red and white acrylic paint to create a petal. Create three sets of three petals. 3. Use a dotter tool and white paint to create a line of dots that hangs from the flowers. 4. Apply silver glitter polish on top of the entire nail. Apply top coat. Jimmy Vo, Jimmy’s Nails Spa, Indianapolis
Glitter Zebra 1. Apply white gel to the nail. Do not cure. 2. Add white glitter on top of the gel. Cure. Apply clear gel. Cure. 3. Buff. Use black paint to add zebra stripes. Apply gel top coat. Cure.
Ann Jones, Reno’s Beauty Salon, Salt Lake City
Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information. 76 |
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.com
For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.
AUGUST 2011
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www.nailsmag.com/fifi/19119
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STYLE}
Stroke of Genius A Stroke NAILS would like to salute all the masters of their craft who submitted entries to our annual Mini-Masterpiece Contest. Special congratulations go to Vaida Indrasiute-Stefanek of Wisconsin Dells, Wis., who took on Van Gogh and triumphed.
1ST PLACE VAIDA INDRASIUTE-STEFANEK, Wisconsin Dells, Wis. “Barques Sur La Plage (Fishing Boats)” by Vincent Van Gogh
MEET THE WINNER For Vaida Indrasiute-Stefanek, owner of Fantasy Nails by Vaida at The Kutting Room, the hardest part of entering our contest was selecting a painting to reproduce. “It took me almost a week and I finally decided on Van Gogh because I like his style,” she says. The other challenge for the new mom was finding the time. “After I put my baby girl to sleep it took me only three hours to paint it. I loved the painting and his color selection, so it was pretty easy,” she says. Indrasiute-Stefanek does a lot of nail art at the salon as well. “I mostly do free-hand designs and a lot of designs with colored acrylic. I like 3-D flowers too,” she says. “I love what I do because I can express myself every day and make somebody happy.”
Indrasiute-Stefanek
2ND PLACE
3RD PLACE
4TH PLACE
FRANZISKA BLUME, Dresden, Germany “Sitzendes Fabeltier” by Franz Marc
ELSBETH SCHUETZ, Orange, Calif. “Stagecoach, Ann-Margret” by Norman Rockwell
JUDIE RIETZE, Winnipeg, Manitoba, Canada “American Gothic” by Grant Wood
>>>
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PHOTOGRAPHY BY KELLY BRACKEN
6/23/11 4:20:28 PM
www.nailsmag.com/fifi/19260
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HONORABLE MEN TIONS:
O THER NO TABLE EN TRIES:
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1. ANGELA SCHMITT, Oelwein, Iowa “Les Elephants” by Salvador Dali
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2. ISRAEL FLORES, South Gate, Calif. “Thinking About Death” by Frida Kahlo 3. PHUONG LE, Hamburg, N.J. “Girl with Red Beret” by Pablo Picasso
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1. ANGIE ROMAN, Chicago “Nude With Calla Lilies” by Diego Rivera 2. ERICA PLYTER, Hinesville, Ga. “Two Calla Lilies on Pink” by Georgia O’Keeffe 3. VICKIE CHILLA, Eustis, Fla. “La Frise Beethoven” by Gustav Klimt
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4. JULIE VENTURA, Chestnut Ridge, N.Y. “Madame Matisse” by Henri Matisse
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5. GRACIELA ENNS, Steinbach, Manitoba, Canada “Fish Rater Taking on Stores” by Keith Snow 6. JANA BURNS, Pensacola, Fla. “The Son of Man” by Rene Magritte
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7. FRANZISKA BLUME, Dresden, Germany “Mona Lisa” by Leonardo da Vinci
www.nailsmag.com/fifi/19265 AUGUST 2011
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STYLE}
Show [Us] Your… Break Rooms Whether it’s for a quick e-mail check in the five minutes between clients or a lengthy lunch break during a lull, break rooms offer a respite from the hustle and bustle of the salon. Here are a few great examples.
RADICHI SALON & SPA, LAS VEGAS “Our break room is located in the back of the salon and has its own unique atmosphere. It is a place where stylists and their clients may sit and have coffee or a light lunch. We offer a variety of beverages like iced tea, lemonade, soda, coffee, water and, on special occasions, light breakfast snacks. The break room is also a great place for our clients’ children to sit, color, or do homework. Stop by for a beverage and visit!” — Paula Lorenzon
PYARA SPA AND SALON BURLINGTON, MASS. “The room size is approximately 20-ft. by 12-ft. It has positive-reinforcement board on the wall for announcements, customer praise letters, and e-mails. (Every time a guest sends an e-mail or card about the enjoyment of their experiences, we post it on our board.) OSHA posters are also on the walls. We have a full-sized refrigerator with freezer, full-sized microwave, sink, cabinets filled with mints and snacks for those days when a full meal is not an option, and attached is a locker room. The locker room has shoe pouches that act as our in/out mailboxes for our pay stubs and thank you cards that we are required to send out to new guests. Once they are all written out, they go into the slots and management picks them up for mail delivery. We are pretty spoiled.” — Leigh Marticio
<<<
<<< SPOILED SPA & SALON, VANCOUVER, WASH.
“We have a small but useful break room. We have lockers to put our purses in, a computer to look at our schedule and book appointments, table and chairs to eat, a microwave, and more. It’s handy and we all love it!” — Lenzi Moore
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HAIR RAGE SALON IV, OKLAHOMA CITY “Our break room is quite nice. It has a full kitchen with a dishwasher. We pay monthly dues to keep it fully stocked with supplies (plastic/foil wraps, dishwashing soaps, etc.). We usually do a large salon lunch once a week or two. We also have a commercial coffeemaker for our clients to use throughout the day. The room color is soft yellow, and the style is like a bistro.” — Melody Watral
<<<
ABFAB SALON AND SPA ROCKFORD, ILL.
<<<
“Our break room has a fully-equipped kitchen so we can cater to bridal parties, corporate parties, and so on. We have a remote computer so staff can check in and out as well as view their schedules. We maintain a yearly calendar above the computer where important events are posted. Training manuals and MSDS are also located on a shelf above the computer. On Saturdays the staff brings in a dish to pass around, and we are able to cook the food here or just reheat it. We do this because Saturdays are so busy it is often impossible to go out for lunch.” — Brenda Skermont AUGUST 2011
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www.nailsmag.com/fifi/19276
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2/18/10 4:18:03 PM
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STYLE} boutique
heat therapy
Whether adding them to your regular spa regimen or selling as spa boutique items, aromatherapy heat packs are available in many different shapes and sizes. Every client will find an easy-to-use heat therapy product that soothes and relaxes.
1. Grampa’s Garden has many genderneutral products with designs from plaid to plain covers, with all the joint-pain support a heat pack could need. The products are capable of dry or moist heat, and a spritz of water enhances the aromatherapy. Among the assorted Natural Pacs — such as Hand Mitts, Joint/Neck Pac with adjustable Velcro, and Thera Pack for upper back and shoulder pain — Grampa’s Garden also sells a warming body shawl with hints of lavender and peppermint. www.nailsmag.com/fifi/19431 2. DreamTime’s velvety Healing Touch Hand Cozys give rough, hard-worked hands a well-deserved treat. Cozys can be heated or cooled for either therapeutic or beauty benefits by soothing aches and arthritic pain, or making a manicure miraculous. The Shoulder Wrap was created to contour
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around the neck to ease stress. DreamTime has an aromatherapy blend of cinnamon, clove, and eucalyptus. www.nailsmag.com/fifi/19432 3. Lavender Scents boasts powerful scents in a range of spa heat therapy products. Each product is available in lavender, eucalyptus, peppermint, lemongrass, chocolate, spice, or unscented (for those who have allergies or sensitivities). The spa mask, for example, fits perfectly over the forehead or eyes for a refreshing experience that eases achy muscles. Lavender Scents products are freezable and customizable. www.nailsmag.com/fifi/19433 4. From warming foot booties to warming mitts and eye pillows, Warm Buddy makes traditional — and some not so traditional — warming/cooling therapy products.
AUGUST 2011
Small Beary, a fuzzy stuffed bear, and all other Warm Buddy products can heat up or cool down through an inserted natural grain pack. Products are also accented with ultra-soft fabrics and aromatherapy. With the scents of lavender and peppermint, the mitts are particularly great for arthritis, cold hands, and manicures. www.nailsmag.com/fifi/19434 5. Enclosed in machine-washable fleece covers, products from Spa Necessities come in a range of spa heat therapy packs. From foot wraps to eye wraps and full back and shoulder wraps, these moist heat therapy products smell of eucalyptus, clove, and cinnamon. The heat packs are filled with rice and natural herbs that help to relax muscles with deep, moist heat. Larger wraps have Velcro attached for easy wearing. www.nailsmag.com/fifi/19435
PHOTOGRAPHY BY KELLY BRACKEN
6/23/11 5:03:06 PM
www.nailsmag.com/fifi/19110
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24 Luxurious colours Gel that is easily applied like polish Easily soak off
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BUSINESS}
The Beauty of Bling At first glance, $150+ for an hour-long pedicure sounds kind of steep — but not when it includes up to 500 shimmering Swarovski crystals, like the Bling It On Pedicure offered at Spa Gregorie’s Del Mar, Calif., location. “It’s definitely a splurge-worthy service that is perfect for that little added sparkle to make you feel sassy,” says nail tech Teresa Reffitt. “Our clients love it for a special occasion, like a formal event, wedding, honeymoon, or class reunion. It’s also more popular in the spring and summer when clients are unveiling their open-toed shoes and headed to the beach.” This service itself takes a lot of patience and precision, says Reffitt. “It is a skilled service that a technician needs to master in order to perform accurately.” The service comes with a complimentary consultation that includes after-care instructions. Reffitt advises using a Clarisonic Brush on the toes to keep them shiny and sparkly. “You don’t want to put a top coat on it,” she says. “Cleaning with alcohol just like you would with your jewelry helps as well. The stones are relatively flat so clients can wear closed-toed shoes and exercise, but it is recommended to wait at least one day just as you would with any normal pedicure service.” >>>
AUGUST 2011
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Power Grooming Total beauty in under an hour is a team effort at Style Bar Beverly Hills. For less than $100 ($99 to be exact), clients receive a hair blowout and style, a professional makeup application, and a perfect manicure and pedicure. The key to getting clients in and out in under one hour is that up to three salon staffers are working at once. “Three salon professionals are required: a hairstylist, a makeup artist, and a manicurist,” say Sharona Rahimian and Ramona Molayem, owners of the full-service Beverly Hills, Calif., salon. “They work as a team to create the look that the salon guest desires in under an hour. This takes coordination and good communication since the hairstylist may be pulling on the hair while the makeup artist is applying eyeliner for example.” The business opened in April 2011 and almost immediately became incredibly busy. “There is a need for a one-stop-shop salon that offers quality and affordable service for the time-conscious woman,” they note.
Stylenet Sites Are Easy to Update A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month. The company makes it easy for clients to update their own websites as often as they’d like. “We understand the importance of fresh content and SEO on your website,” says CEO Michael D. Reader. “Our sites are built for search engines and have features that you need including online appointment booking, online gift certificate sales, and easy contact pages with a link to directions.” Other features include: > Change site design with one click > Professional salon-oriented graphics > Pre-written content > Send pre-written newsletters > E-mail notifications > Get your own domain name For more information, go to www.nailsmag.com/fifi/19442. www.nailsmag.com/fifi/19240
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Q
{
QA } AND
I am graduating from nail school in a few weeks. I have always wanted to have my own salon. How important is it that I work for somebody else first before I open my own place? Important! Starting your own business from scratch with little following is challenging. Find a salon or spa that you feel matches your values and personality and get in there and learn the ropes. Study under a mentor and grow in confidence while you grow your client base. Getting the basics down first will be crucial prior to opening your own business because once this happens you will have many more challenges (layout and design, how to get a loan, implementing operational systems, creating cash flow projections, recruiting and training, and writing a marketing plan, to name a few). Take these first few years in your career path to get a foundation. Remember, find someone you want to learn from and study hard and practice, practice, practice. Finally, let your mentor know that your goal is to one day own your own salon. Best of luck to you! — Steve Gomez is professional development manager for Milady (www.milady.cengage.com).
Q
Where will I get the most bang for my buck when it comes to advertising on a budget? Your budget for advertising should be 2% of total sales monthly. We recommend that you invest this internally with your existing clients who are loyal and support you. They will be more apt to trust your promotions because you have a relationship with them. Offer referral contests and rebook and win programs. Offering small discounts on services and products if they rebook are great incentives that cost little and go a long way. Another way you can get more bang for the buck is social media. For example, creating a Facebook fan page and getting as many fans as you can and offering specials just for them is a great strategy that costs little. Just be crystal clear in your messaging. — Steve Gomez
Q
What can you tell me about Yelp? Are there any tricks? Should I just ask clients to post reviews? I think Yelp.com is a great tool for building business. Basically, Yelp is an online platform where people who visit your business can go and post reviews (good or bad) about your salon or spa. In turn, prospective clients use this information in their decision to patronize your business. I use Yelp a lot especially when I am traveling and looking for good restaurants or beauty services. It’s OK to ask clients to go to Yelp to post their experiences, but make sure that you are not trying to coerce them into saying great things about your business. You want your Yelp reviews to be as organic as possible. It’s not uncommon to ask clients to post reviews and offer discounts and/or incentives to do it. But you should not ask them to post what you want them to write. Also, anybody can add your business and post reviews. You have very little to no control over what’s posted and cannot pay to have bad reviews removed. — Tiffani Douglas is a nail tech and the author of Social Media Marketing: A Guide For Beauty Professionals (www.tiffanis-beautyparlor.com).
Simple. Smart. Powerful.
Have a business question?
(about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/19287 AUGUST 2011
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BUSINESS} reader to reader If your salon was on fire and you had time to grab three things, what would they be and why? .com
We received more than 100 responses to this question. Read more of them at http://tinyurl.com/3hcwva5.
Yanin Moreno
to earn that money. Second, I wouldn’t forget my scissors because those are the only ones that I can cut hair with. And the last thing I would absolutely grab would be all my NAILS Magazine issues. Your magazine is so addictive. I love reading all the tricks and tips for our beauty industry.
Ocean Nails & Spa, Bradenton, Fla.
Imra Jauhar
My acrylic brush, nippers, and my basket of nail art pens. My brush because I have grown accustomed to it and there’s no other like it. My nippers seem like a given because I need a good pair, which is hard to find, and, well, who can live without nail art pens!
Eclips Kids Salon and Spa, McLean, Va.
My money bag (for obvious reasons), my electric file (because it is my best friend), and my iPad because all my client records are on there.
Rhonda Kibuk The Purple Pinkie, Ford City, Pa.
My table is on wheels and holds most everything I have, so I’d throw my box of glitters on top of that, grab my stand with the rest of my stuff, and I’d be out that door!
Vanessa Petroff My rolling makeup case, my microderm machine, and my International Nail Art Award — I could totally grab it all in one minute or less. I just hope no one gets in my way!
Rachel Fillpot Dewaines Salon and Spa, Magnolia, Texas
That’s a tough one! I’d take nothing: All is replaceable and materialistic. All I’d grab would be my salon clients and all my staff. They can’t be replaced.
Lisa Anderson Avanti Salon, Sparks, Nev.
The first and most important thing I would grab is my tip jar. I work hard
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Elite Hair Design, Clio, Mich.
My Shellac collection because that’s my specialty and most of my business. My Mehaz nippers because they are the best and worth every dime I spent on them. Lastly, I would grab the bag where I keep my schedule, phone, and bank information for obvious reasons.
Sara Cole
My purse (which has the money, iPod Touch for client scheduling, and my cell), my e-file, and my rolling cart that has a lot of products in it!
Pati Schembari Pampered Nails, Montrose, N.Y.
My purse, the “Loving Hands” sculpture my mother gave me, and my appointment book. The license can easily be replaced with one phone call and insurance will cover the rest.
Karyn Lenhart Body, Skin and Nails by Karyn, Roseville, Calif.
Towel warmer (it’s one of my more expensive items), acrylic brush (I love it), my first-place Fantasy Nail Art trophy (I worked hard for it).
Julie Perry Strands Hair and Nail Salon, Brookhaven, Miss.
The three things I would grab are my e-file, Bertha (acrylic brush), and my Young Nails glitter.
Carmen Jimenez Nails by Carmen, Charlotte, N.C.
Parisian Nails of Sequim, Sequim, Wash.
Next question: If a genie told you that you could open a nail salon in any city anywhere in the world (ignoring money and other practical considerations), in what city would you open your salon and why? [Answers will be printed in the November 2011
.com
Issue.] Share your opinion on the topic by e-mailing your response by August 15 to sree. roy@bobit.com. Please include your name, salon name, city, and state with your response.
www.NailHa 562. 623. 4
ILLUSTRATION BY AJAY PECKHAM
6/23/11 5:12:08 PM
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The Harmony L.E.D. 6G will quickly and comfortably cure gels to effectively ensure the smoothest, most level gel-drying. The quiet, compact yet rugged Harmony L.E.D. 6G lamp is guaranteed to provide years of reliable in-salon performance, without any variations in curing-time temperatures while consistently producing properly-cured gels. L.E.D. lights are faster and more reliable, far better for gel application than UV light. Now, never replace a bulb again: the Harmony L.E.D. 6G’s LED lights won’t ever need bulb replacement… unlike UV lamps that have 4 or more bulbs which require full replacements every few years. And the Harmony L.E.D. 6G LEDs last up to 50,000 hours of normal salon use without any diminished brightness or power throughout the product’s entire lifespan. Guaranteed!
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ADVERTISEMENT 6/27/11 10:30:52 AM 4/13/11 2:30:48 PM
BUSINESS} Women Lead Differently From Men According to one successful businesswoman, there are 12 natural talents that all women possess. These skills — that men covet — help women lead and succeed in the workplace.
Women lead differently from men — and that’s a good thing, according to Susan T. Spencer, an entrepreneur and business professional who has risen to the top in more than one male-dominated industry. In her book Briefcase Essentials (www.BriefcaseEssentials. com), she identifies 12 natural talents that all women possess that help them lead and succeed. Here are a few qualities you can make work for you in a professional setting. Perceptive Communication: Women are natural communicators. Women’s ability to communicate is not just their ability to talk; they are sensitive to what others are thinking. All of women’s senses contribute to their special talent (touch, smell, taste, vision, and hearing), giving them a decided advantage in evaluating a business situation. These traits, along with other observations that women instinctively notice, such as body language, facial expressions, tone of voice, and body movements, collectively represent what women in business uniquely possess — the ability to be perceptive communicators.
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Being Empathetic: The ability to identify with and understand someone else’s feelings or difficulties is a female leadership skill that engenders employee loyalty and trust. It’s a rare moment when most bosses or figures of authority show the softer, more emotional side of themselves, but if it’s sincere, it’s a moment that will be appreciated forever by everyone who witnesses it. Empathy is an awesome skill when it is used carefully and wisely in business situations. Being Engaging: When women greet each other, they hug, they smile, and they look each other in the eye and say how good it is to see one another. This is true even if they’re business colleagues. These gestures are more than symbolic — it’s how women use body language to communicate the importance of relationships. When you meet a businessperson in the ordinary course of business, being engaging includes the way you meet and greet other businesspersons. It begins the moment you extend your hand and continues throughout the greeting. Don’t miss an opportunity to make a great initial impression by using your
natural skill of being engaging. Being Inclusive: Businesswomen are comfortable relating one-onone with people at all levels of an organization. We make it a point to know the names and faces of people we are working with; we want them to know us and we want to feel comfortable with them as well. Businessmen tend to act impersonally and do not interact at all levels; in other words they are exclusive, not inclusive. For women the term “inclusive” carries with it an implicit acknowledgement that “people come first.” By being inclusive with every business contact — whether customer, supplier, or employee — the natural talents that women apply to business give them a decisive edge. Being Resourceful: One of the most important business skills — and a talent that women seem to be able to handle better than men, is juggling lots of balls in the air at one time. Women problem-solve the same way — they think about several options instead of zeroing in on one, toss them around in their head, weigh alternatives, consider several points of view, and come up with more than one way to proceed.
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BUSINESS}
Making the Most of Web Check-ins Checking-in to a salon first became popular through companies like Foursquare and Gowalla, but now that the Internet giants are heavily promoting the idea, you can bet it is something we will all need to understand in the coming months. All these services are based upon the ability of newer mobile phones to know where you are at any time through a technology called geolocation. This calculation of your physical location is widely used for satellite navigation in your car and for Google maps on your phone, but its application for salons has massive potential to boost your income. As each of these services uses your location for different purposes, we will take a look at them individually and in comparison — and make sure you read the whole story, because we saved the biggest (and possibly the best) until last.
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Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook. BY PHIL EVANS
Fousquare is perhaps the best known of the original checkin services with more than 10 million registered users and tens of thousands of new members each day. Its application delivers the two key elements of all these competing services: > Telling your “friends” where you are > Looking for local businesses that allow check-in The broadcasting of your location can include your contacts on Facebook, Twitter, Yahoo, and many other networks. It’s possibly a great way to arrange a meeting for lunch with friends also in town, but with so many of us having far too many “friends” we have never met, this can be fraught with dangers. Businesses encouraging check-ins can also create deals, offers, and daily specials. So you have the ability to catch the attention of shoppers in your area and create a strong reason to visit your salon. The downside for salons is that we may be adding to the “Groupon effect” by creating a growing army of dealshoppers — people who will only buy at heavily discounted prices. Here are three steps to creating your Foursquare Venue and Special deal: 1. Make sure your salon’s website and Facebook page is ready for Foursquare. 2. Create your salon’s “Venue.” 3. Add a Special deal that is triggered by check-ins. A step-by-step guide to Foursquare Venues and Specials is available at www.salonguru.net/places-deals. >>>
AUGUST 2011
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Glitter is hot this summer. Shine bright with Light Elegance. The Chemist & Salon owner The chemistry from Jim: We have made our Glitter Gel with FHUWDLQ UKHRORJ\ PRGLĂ&#x20AC;HUV DGGLWLYHV and thixotropes that keep the glitter suspended in the gel resins so you donâ&#x20AC;&#x2122;t have to mix the gel to make it beautiful. The resins have been speFLĂ&#x20AC;FDOO\ GHVLJQHG WR DOORZ WKH KLJK FRQFHQWUDWLRQ RI JOLWWHU to not embrittle the glitter gel when it is cured so there is no cracking or failure! Advancements in chemistry can make a beautiful difference. The beauty from Lezlie: /( *OLWWHU *HO LV HDV\ IDVW DQG QR PHVV (YHU\ ZRPHQ ZDQWV WR VSDUNOH JOLWWHU DQG VKLQH :KHWKHU LW LV RXU Ă&#x20AC;Qgers or our toes an extra bling makes us enjoy our day a little more! LE Glitter Gel is truly â&#x20AC;&#x153;Smart Chemistry made Beautiful!â&#x20AC;?
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Google Offers and Google Places are emerging solutions from the leaders in online search, and they have a big advantage over existing services in that the company has an excellent reputation among businesses. Nearly every salon will recognize that Google is vitally important to its business — primarily for the millions of potential clients who search each day and for creating a “Google Place” for the salon. A recent change at Google means that your “salon’s place” appears before search results — so if you have not created your Google Place, now is the time to do it. Because of its reputation for bringing new clients, Google is well-placed to encourage salon owners to have a Google presence and then create a “deal” clients can access when they check-in. But, like Foursquare it relies on users broadcasting their locations on other networks — like Facebook. Here are three steps to creating your Google Place, Check-in, and Deal. 1. Make sure your salon’s website is ranked highly by Google. 2. Create your salon’s “Place”. 3. “Deals” may not be available in your area — yet! A step-by-step guide to Google Places and Deals is available at www.salonguru.net/places-deals.
Fa Facebook does not have a search engine like Google or the trackrecord of Foursquare in check-ins. But, it has an incredible 600+ million users. Facebook users often “check-in” to their profile several times a day and for many people it has almost become an alternative to the whole of the Internet. It is the power of this network that gives Facebook a massive advantage. When a Facebook user checks-in at your salon it posts an update back to her wall and notifies her many friends. This means that every single activity on your Facebook check-in is being spread virally to hundreds of potential new clients. Imagine Susan’s 180 friends all seeing the message “Susan was at Trends Salon for their 25%-off pedicure offer.” Not only do they get the message but also a clickable link to your salon on Facebook. Here are three steps to creating your Facebook Place, Check-in, and Deal. 1. Make sure your salon’s Facebook page is informative, attractive, and has plenty of fans. 2. Your salon’s “Place” has to be first created and then claimed by you. 3. The final step is creating a Deal that is offered to anyone who checks in at your salon. A step-by-step guide to Facebook Places and Deals are available at www.salonguru.net/places-deals.
So what does this mean for your salon now? Foursquare and other coupon services can offer a way to fill your salon on quieter days and attract a lot of new clients. But be aware that there may be coupon shoppers with little likelihood of returning. Google has yet to finish developing their service, and with its financial muscle and search engine domination, it may yet create the service we all use in two years’ time. Google Places has to be high on the “must do” list for every salon. Facebook has the system in place and the massive network of users to mean that salons can’t ignore the importance of its service. But rather than the financially painful, deal-driven services, make it work for you by offering existing clients an attractive (but not too costly) incentive to check-in and spread the word virally amongst all their friends and family.
Phil Evans offers more information and guidance on Facebook, salon websites, and Internet marketing on his website, www.SalonGuru.net. Four free guides on “Facebook for Salons” are available at www.salonguru.net/facebook.
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BUSINESS} salon profile Nailed’s pedicure area is located toward the center of the salon and can accommodate up to nine clients at a time.
Changing With the Times Salt Lake City-based salon Nailed blends the best aspects of an express nail salon and a high-end spa to offer clients a hybrid that delivers premium services on the double. BY JENNIFER WASHINGTON Tricia Bennion never imagined that her afterschool pedicures with her daughter would serve as the inspiration for Nailed, her Salt Lake City-based salon that’s been booming with popularity for the last seven years. The salon’s appeal stems from the fact that it’s a combination between moderately priced express service salons and higher-end luxury spas with sophisticated services. Quality is the focal point at Nailed, but walk-ins are welcome and services are catered to the client on the go. The modern salon is situated in a 100-year-old house that’s been restored and remodeled in an upscale neighborhood shopping area. In addition to being near the University of Utah, the salon is adjacent to two upscale neighborhoods as well as lively
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downtown Salt Lake City. “We’re right “I started taking her there on Fridays next to an upscale restaurant and on the and I was thinking, ‘Someone could do other side of us is an upscale bakery,” this so much better,’” Bennion says. She Bennion says. “I love the fact that it’s in loved the idea of being able to enjoy a 45-minute pedicure without having to this trendy location.” While she was a stay-at-home make an appointment, but couldn’t find mom some years ago, Bennion began a salon with good ambiance. “I came up volunteering at the nearby Rape with the idea that there needed to be a Recovery Center. She spent almost hybrid developed between the express eight years there and was eventually promoted to director of education. As the workload grew Salon Name: Nailed heavier, Bennion began to feel Location: Salt Lake City that she needed to do something Owner: Tricia Bennion lighter, though she did love the Square Footage: 1,500 work and was passionate about it, Years of ownership: 7 she says. Number of Nail Techs/Total Staff: 5/29 (5-7 As a special treat for her nail techs; 4-5 receptionists; 18 estheticians) daughter, the duo would often visit Specialties: Pedicures a nearby express service salon for Compensation: Piecework (techs receive a pedicures once a week after school.
AUGUST 2011
QUICK LOOK
dollar amount per service) Website: www.nailedboutique.com
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1. The boutique is popular with clients, some of whom drop by on occasion just to pick up gifts or jewelry. 2. Nailed is located in a remodeled 100-year-old home, which can accommodate outdoor manicures for clients on the porch in the summertime.
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salons and the higher-end salon/ spas,” she says. Despite not having any experience in the nail industry, Bennion set out to obtain a business license and rented the space from a social contact. Working with multiple business partners didn’t pan out the first year, but through trial and error, Bennion was able to develop the salon into a success. “It took us several years to find our niche in the market but when we found it, we kind of took off,” she says. “It was hard branding that expressfeeling in a high-end looking salon. But people caught on over time and they really responded to that.” Pricing was also an issue at first because although the salon wanted to stay competitive with nearby salons, higher costs associated with cleanliness standards and premium services came into play.
FRESH PERSPECTIVE “People come in and they love the welcoming and high energy atmosphere,” Bennion says. “A lot of companies market in the colors we chose so we’ve been able to find boutique items to sell that look really good in the store.” Nailed’s decor is youthful and modern, complemented by bright accent colors like candy apple green, warmed yellow, and reddened orange. The wide range of hues used in the salon creates a contemporary but welcoming appearance thanks to the warm undertones in the palette. Pedicure seating for nine is offered on russet chairs in the center of the salon, while six manicure stations are set up toward the entrance of the salon next to the boutique area. A variety of couches, benches, and chairs also are available for clients waiting for a service or drying their nails. “We also have some furniture to highlight our boutique items,” Bennion says. Nailed recently added two additional manicure stations to accommodate the growing number of clients who request gel-polish services. “We had to take out a lot of our boutique area,” she adds. “We’re running out of space here now that Shellac manicures are so popular.”
SERVICES FOR EVERYONE Although about 75% of Nailed’s business is www.nailsmag.com/fifi/19122
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3. Owner Tricia Bennion (center) and the Nailed team work together to provide clients on-the-go with consistently great services. 4. Retail items are placed throughout the salon, doubling as fun design accents.
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comprised of manicures and pedicures, the current menu offerings are wide ranging and include a full wax service menu, mini facials, chemical peels, paraffin dips, teeth whitening, eyebrow and eyelash tinting, children’s nail services, and private parties. “We do almost 1,000 pedicures a month in our high season,” Bennion says. “It’s easy to come with two or three friends because we have so many pedicure stations.” Despite only having five to seven nail technicians at a time in the salon, Nailed is able to meet the demand for natural nail services with the help of its estheticians who perform both nail and skin care services. “Probably 80% of our business is returning clients — mostly for their monthly maintenance pedicure and manicure or their waxing,” she adds. The salon makes its own sugar scrub and uses lines like OPI, Zoya, and Essie on clients. Referrals typically come through word of mouth and the local newspaper, but Nailed has found that e-mail blasts also work well. Weekly specials and promotions offering discounts and special services have been successful at bringing clients in. “Because we’re next to the two high-end neighborhoods, we get a lot of stay-at-home moms,” Bennion says. “But because we’re close to downtown, we have some very prominent professionals who come and they make standing appointments.” From athletes and husbands to elderly gentlemen, the salon also sees a variety of male clients, making up about 15% of the salon’s total clientele. “We actually have several men from the armed services that come when they’re on their leave,” Bennion says. “We also have a couple of musicians >>>
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who come to get Shellac and build up the nails where they strum the guitar.”
STAYING ON THE BEAT
“The last couple of years, business has boomed. We’ve had a 40% increase in services in 2011 over 2010,” Bennion says. In addition to the extensive service menu, the salon’s boutique has been a major point of interest for clients.
Nailed offers a wide variety of women’s accessories, including handbags, sandals, jewelry, scarves, headbands, and hats. “I do believe that’s what sets us apart. Women love to be able to come in here and pick up a gift or the perfect bracelet,” Bennion says. Despite the popularity of the boutique, Nailed employees aren’t encouraged to help sell retail items.
“We found that it was too hard to have them push things while they’re talking,” Bennion says. “A lot of times they’ll be wearing something and clients will ask, ‘Oh did you get that here?’ and we’ll sell it.” Employees at Nailed are paid on a piecework scale, which is based on a commission-type structure but pays a dollar amount per service that they complete, Bennion says. “We run three different pay scales. You work to get up to each one depending on who is a bigger producer, has a great attitude, and is not missing work.” Many employees were used to booth renting or commission-based pay scales, so piecework was definitely something new for them to get used to. “Trying to figure out our pay scale was probably one of the most challenging things,” she adds. “That was really difficult, getting people to buy into the idea that you’re still a service-oriented employee.” Turnover at the salon is relatively low, with almost 60% of current employees having returned after leaving to attend school, have children, or move out of the area. “The current manager, Anna Evans, has been with me for five years. She started as my receptionist and then she went to school and got her license and then I gave her more managerial duties,” Bennion says. “We have a family feeling here.” Depending on their experience, new employees are given ongoing training and must pass certain standards before they are allowed to work on clients. Nailed focuses considerably on teamwork, so employees aren’t driven to find their own clientele. “We have plenty of clients walking through the door,” Bennion says. As a means to give back to the community, Nailed performs many service projects throughout the year and plans to kick off a campaign next April for Sexual Assault Awareness month. “For every pedicure we do during the month of April, we’re going to donate $1. We’re also going to ask clients if they want to kick in and match it,” Bennion says. Because the salon industry is female dominated, she adds that she hopes to work with others in the field to help women in need.
www.nailsmag.com/fifi/19122
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HEALTH}
Acupressure Tools Reduce Muscle Exhaustion in Techs Help is at hand for techs who suffer from overworked, tired, and sore muscles. The Hand, Foot & Body Massage Tools Professional Kit from The Nail Superstore is comprised of nine ergonomically correct massage tools to be used during manicures, pedicures, or body massage. Designed to deliver acupressure at various trigger points, each tool effectively releases and relaxes clients’ achy muscles. By using the ergonomically comfortable acupressure tools, techs will be able to massage deeply into the clients’ muscles without exhausting their own hands, shoulders, and back. The tools offer better stimulation and relief to tense muscles because they are shaped to land on tender reflex points. With instruction videos available on YouTube, techs can learn to perform reflexology, giving them a way to personalize their massage services through this ancient, non-evasive method of healing the body’s aches and pains. The soft shape and smooth feel of the tools allow them to be used without oil, and cleanup is easy with standard salon disinfectant. Tools are available individually or at a discounted rate by buying the nine-piece kit. For more information, go to www.nailsmag.com/ fifi/19451. >>>
AUGUST 2011
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Offer An Alternative to Tanning Beds Despite repeated warnings from dermatologists on the health dangers of tanning, results of a new survey by the American Academy of Dermatology (AAD) confirmed that a large percentage of Caucasian teen girls and young women are still using tanning beds or intentionally tanning outdoors. Thirty-two percent of respondents had used a tanning bed in the past year, and of those respondents, 25% used a tanning bed at least weekly, on average. An overwhelming majority (81%) reported that they had tanned outdoors either frequently or occasionally in the past year. “Our survey underscores the importance of educating young women about the very real risks of tanning, as melanoma — the deadliest form of skin cancer — is increasing faster in females 15- to 29-years-old than in males of the same age group,” said dermatologist Ronald L. Moy, president of the AAD. “In fact, most young women with melanoma are developing it on their torso, which may be the result of high-risk tanning behaviors such as indoor tanning.” Studies show indoor tanning increases a person’s risk of melanoma by 75%. Although spray tans are considered a safe alternative to UV exposure from the sun and indoor tanning beds, 86% of respondents indicated that they had not received a spray tan in the past year. So get out there and promote your sunless tanning services this summer.
Reduce Chemical Vapors and Odors If you’re experiencing headaches, eye or skin irritation, drowsiness, or respiratory difficulties, the problem could be the air you breathe. The Restorer Salon Air Cleaner from CCT Industries reduces gases and odors produced by nail and hair services. A commercial-grade air cleaner, it uses a durable, customized activated carbon filter. Developed specifically for the salon environment, this filter has been treated to handle the chemical odors and gases caused by nail and hair applications. The portable unit can easily be moved close to the source of the gases, odors, and particulates. According to the manufacturer, the unit filters air three times better than HEPA designs, provides 99.99% bacterial filtration, and reduces allergens below detectable limits along with viruses, mold spores, and dust mites. Among the pollutants targeted are dibutyl phthalate (DBP), ethyl methacrylate (EMA), toluene, formaldehyde, and ammonia. For more information, go to www.nailsmag.com/fifi/19452. www.nailsmag.com/fifi/19267
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Frais AllNatural Towelettes Revitalize Skin Working on the hands and feet can cause skin to become dry, so Frais Towelettes are perfect for nail technicians because they instantly rehydrate the skin back to its natural beauty. Blended with eight essential oils, they are all-natural and have a fresh smell. The alcohol-free, vegan towelettes also contain botanical extracts, gingko, bisabolol, shea butter, and vitamin E. The company donates a portion of the proceeds to Just A Drop, a foundation bringing clean water to communities around the world. For more information, go to www.nailsmag.com/fifi/19453.
{
Q
QA } AND
Is it true that taking biotin is one thing that will help my clients with weak, peeling nails. Is it safe? How much should they take? Biotin is one of the few oral therapies that has shown promise in the scientific literature for the treatment of brittle nails (weak, peeling nails). Biotin is a B-complex vitamin and because it is water soluble, it is safe because your body will eliminate whatever excess it does not need. The recommended dose for brittle nails is 2.5 mg. daily. Because it takes an average of six months for a fingernail to replace itself, you should be committed to taking biotin for four to six months. Biotin can be found at your local health food store. — Dana Stern, M.D. is a board-certified dermatologist specializing in nails. She works in private practice in New York City.
Q
I saw a client who damaged her nails with nail hardener containing formaldehyde and all her nails have lifted from the nail bed — some worse than others. Will they repair themselves over time? You are describing formaldehyde-induced onycholysis (separation of the nail plate from the nail bed). Once separation occurs there is a warm, moist space beneath the nail plate where things like yeast, bacteria, and fungus like to grow. It is important to keep the nail clipped short and to avoid filing. It is also important to avoid using any nail cosmetics during the healing phase so that the chemicals in the products do not come into contact with the delicate unprotected nail bed that no longer has a firmly attached nail plate to protect it. Your client should wear gloves with any wet work. — Dana Stern, M.D.
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/19255 AUGUST 2011
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HEALTH} under the microscope
Eczema Eczema is a chronic condition that is characterized by red, itchy, swollen rashes on the skin.
The most common form of eczema, more accurately called atopic dermatitis, appears as a red, swollen rash. Depending on the stage, the rash could appear scaly or thick; it could appear moist or leak fluid; it may even contain small, raised bumps. Clients will complain of itching, a classic tell-tale indicator of eczema. Small rashes may appear around the eyes and lips, but most flare-ups are on the inside of elbows, the backs of the knees, or the underside of the hands.
What is it?
The form of eczema identified as atopic dermatitis is believed to be the result of an allergen. An allergen is anything that triggers an allergic reaction. Often this form of eczema is hereditary; the client may have suffered from it since childhood. However, it is possible to develop eczema as an adult. Allergens can come from food, animals, the sun, the cold, or any number of environmental factors. During a flare-up, a person’s immune system is working overtime to try to combat a foreign substance.
How do you get it?
Treatment of eczema works best along a two-prong approach. The first is to strengthen the body’s immune system through supplements. Healthy eating, regular exercise, and adequate rest also help build a healthy immune system. The second approach is to pinpoint the source of the allergen and get rid of it. Sometimes, however, it’s impossible to identify the trigger. In this case the only thing left to do is to treat the rash. Warm soaks, creams, light therapy, cotton material against the skin, and antihistamines are all useful treatments. Proper moisture is crucial to reduce the itch of eczema, so creams should be applied immediately after a warm soak, and the skin should be kept hydrated throughout the day. Creams can be natural, such as calendula cream, or they can be by prescription, such as cortisone or steroid creams.
How is it treated?
The condition is never contagious and techs can choose to hold the client’s hands or feet as they would any other client. A second option is to offer a gentle treatment during the service. Soak the client’s hands or feet in a warm bath. Apply a gentle, unscented lotion to her skin after the soak. Wrap her hands/feet loosely in a cotton cloth, leaving the toes or fingernails exposed. Perform the service on the exposed digits, holding the towel when you need to move the hands and feet. Since a flare-up indicates an overly sensitive immune system, application of nail products could worsen the eczema rash, because nail products are known allergens. Let the client know about the increased risk with exposure to product.
What can a tech do?
Eczema can strike the nails as well as the skin. On the nails, the condition can present itself as severe dry skin or as a red, itchy rash. Techs may not recognize eczema on the nail in its earliest stages, mistaking it for a case of common dry skin. However, as the condition worsens, eczema will be evident both by the red, scaly look of the skin and by the client’s complaint of severe itch and irritation.
What else?
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For more information about eczema, log on to www.nailsmag.com/encyclopedia.
.com 6/24/11 2:52:33 PM
Featured salon style
daisy with oak
Enhance your salon with these beautiful stretched canvas murals.
$
215 / set of 8 murals
Each set comes in 8 piece ensemble. Choose your mood, choose your color, choose the set that fits your salon best. Each piece measures: 24” x 24”. Use them together as a group, or separate. More designs available at www.alfalfans.com
NEW! Bloom ensemble
NEW! Daisy ensemble
NEW! Citrus ensemble
NEW! Dream ensemble
www.alfalfans.com
1. 800. 572. 9938
Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. © 2011. All rights reserved Due to inconsistencies in the scanning/printing process, all printed colors shown may vary slightly from the actual color of the item.
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{ad index}
For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.
Fifi #
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Bio Sculpture Gel ................................................................................73
19106
Nailite .............................................................................................37, 175
19128
Blaine Labs Inc....................................................................................118
19223
Nitro Quimica .....................................................................................101
19119
China Glaze ....................................................................................31, 77
19249
No Lift Nails.......................................................................45, 109, 128
19271
Christrio ...............................................................................................103
19135
NSI .....................................................................................................20-21
19162
Cina .................................................................................................. 22-23
19255
Nubar Cosmetics ...................................................... 44, 72, 99, 148
Advertiser
Page
OPI Products ...........2-3, 14-15, 27, 41A-41B, 41, 58, 63, 70, C4
CND ........................................................................4-5, 33, 35, 65, C3 19231
Dashing Diva........................................................................... 18-19, 39
19101
Orly International .......................................................................... C2-1
19103
Dollar Nail Art ....................................................................................161
19138
Orly International ....................................................................... 29, 69
19262
Dr. G’s .....................................................................................................36
19214
Orly International .............................................................. 48, 49, 50
19197
Duri Cosmetics ...................................................................................85
19261
Pedi World Pedicure Spas ............................................................. 176
19276
Duri Treatments ................................................................................. 84
19144
PNI Worldwide.........................................................................165, 168
19259
Education Beauty Zone ..................................................................147
19268
Premier Nail Source ................................................................ 166-167
19131
Entity Beauty........................................................................................95
Premiere Beauty Classic ................................................................163 Premiere Birmingham ..................................................................... 157
Essie Cosmetics ...............................................6, 7, 8, 9A-9B, 9, 151 19193
European Touch .................................................................................119
19244
Pro Spa .................................................................................................149
19110
EZ Flow ..................................................................................................87
19297
Q-Tickles. .............................................................................................161
19240
Famous Names, LLC......................................................................... 90
19134
Republic Nail ...................................................................................... 123
19210
Flowery Beauty Products ...................................................... 129, 153
19134
Republic Nail ............................................................................. 134-135
19192
GiGi .......................................................................................................156
19287
Salon Iris .................................................................................................91
19196
Graham Beauty ....................................................................................61
19104
Seche ......................................................................................................55
19285
Hand and Nail Harmony .....10-11, 43, 75, 81, 93, 138, 140, 142
19145
Sheba....................................................................................................158
19238
Hollywood Nail Supply ................................................................... 177
19180
Sheekee Nails .....................................................................................161
19122
ibd .......................................................................................102, 104, 105
19156
Shooting Star International ............................................................161
19198
Ikonna...................................................................................................146
19166
Star Nails .............................................................................................169
19267
J & A USA ...........................................................................................108
19127
Toezeeze ..............................................................................................160
19109
Jessica Cosmetics .......................................................................24-25
19258
Tweezerman International .............................................................141
19225
Kami Nail Art ......................................................................................161
19260
Young Nails ..............................................................................16-17, 79
19191
Konad ................................................................................................... 172
19261
Zyon Pedicure Spas ......................................................................... 173
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
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AUGUST 2011
6/27/11 5:03:01 PM NA0411antoinefp.indd
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www.nailsmag.com/fifi/19185
6/23/11 5:39:21 PM 2/23/11 12:51:59 PM
HEALTH} What’s Your Green IQ? Think you know a lot about protecting the planet and being eco-conscious in the salon? Take this quiz to see what your green report card looks like. BY ERIN SNYDER DIXON
1. Recycling an aluminum soda can saves enough electricity to … a. Power a TV for up to three hours. b. Dispense another can from the vending machine. c. Aluminum? What does aluminum have to do with electricity?
2. You recycle printer ink cartridges because … a. They may be reconditioned and refilled over and over again, reducing disposal space needed in landfills. b. The local office supply pays you a buck for each one you bring in. c. Wait, no, I’m pretty sure we throw them away when they are empty.
3. You installed a spiffy new bike rack in front of the salon because … a. You want to encourage clients in the neighborhood to use green transportation. b. You’ve started riding your bike and need a place to chain it up. c. The staff is looking like they need a bit more exercise.
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4. In an effort to green up the massage room, you are replacing existing linens (as they wear out) with ones made of … a. Environmentally friendly bamboo. b. Cotton linens you find on sale. c. 1,800-thread-count brushed silk flown in from an exotic paradise.
5. You unplug unused electrical appliances … a. To reduce the phantom energy draw that can occur even when appliances are turned off. b. Because you need the outlet for something else. c. To reduce tripping over the cords.
6. When replacing the refrigerator in the breakroom, you opt for … a. A new EnergyStar rated model that consumes less energy and doesn’t use CFCs (chlorofluorocarbon refrigerants that can deplete the ozone). b. An old refrigerator that a client no longer needs. c. You find one that matches the paint color perfectly.
>>>
6/23/11 5:43:16 PM
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FOLLOW US ON FACEBOOK.
www.nailsmag.com/fifi/19170
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7. When redesigning salon lighting, you choose to incorporate natural daylight options along with … a. LED (light emitting diode) technology, saving 80%-90% on energy costs and lasting up to 100,000 hours each. b. CFL (compact fluorescent lighting) bulbs, saving up to 75% on energy costs. c. Snazzy track lighting to highlight your creative genius.
8. To avoid wasting electricity burning lights in rooms nobody is using, you … a. Install sensors/timers to automatically turn off lights in unoccupied rooms such as the restroom. b. Put up signs to tell patrons to turn off the lights when they leave. c. C’mon, how much electricity could a few bulbs use, anyway?
9. To reduce the impact on the environment from hot water use, you … a. Install point-of-use water heaters. b. Install a safety-approved water heater blanket and adjust the water temperature. c. Use cold water only.
10. The salon laundry room gets earth-friendly … a. With the installation of an EnergyStar washer (saving up to 7,000 gallons of water each year). b. By reducing the number of washer cycles. c. By not being used.
11. When choosing green laundry products, you … a. Look for biodegradable, phosphate-free, concentrated formulas with reduced packaging. b. Buy detergent on sale and use less of it. c. Choose one that smells good.
12. Programmable thermostats … a. Allow the salon to be heated and cooled only as needed. b. Help you remember when to turn the heat back on. c. Are only for fancy salons.
What’s Your Score? > If you circled mostly A’s, you are a leader in the green movement. Keep researching ways to save the earth’s resources while providing uncompromised customer experiences. > If you circled mostly B’s, you’ve gotten started but still have work to do. To get ideas and hook up with other green salons, log on to www.nailsmag.com and click on Conscious Salon, or log on to treehugger.com. > If you circled mostly C’s … who are we kidding? We knew that wouldn’t happen but couldn’t resist poking a bit of fun. Didn’t get straight A’s this semester? It’s OK, you have tomorrow to adopt a new green behavior! So, go ahead, green your salon. Embrace recycling, reduce consumption, reuse, or donate items. Redecorate with low VOC paints. Choose renewable resources for flooring, wall coverings, and building. Use post-consumer recycled papers and move toward reusable shopping bags. Your options are endless. www.nailsmag.com/fifi/19128
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www.nailsmag.com/fifi/19193
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HEALTH} secret ingredient
acrylic powder Pink, white, or colored, acrylic powder is often seen as the more important partner in a liquidand-powder relationship. What makes it so special? Is it a secret ingredient? You may be surprised to learn what’s actually in there.
1
Monomer: That’s right. Acrylic powder is actually polymerized monomer. (Polymerization happens when single molecules link together into chains of molecules.) Manufacturers use a combination of different monomers, which together create a polymer, to create the powder. Often, it’s a combination of ethyl methacrylate (EMA) and methyl methacrylate (MMA). That may confuse some techs, but here’s an interesting bit of information: MMA is only prohibited in its liquid monomer form. In a polymer form (Poly-MMA or PMMA), it is completely safe. The EMA and MMA are poured into a great container that spins. As it spins, the molecules bond to each other and form perfectly round, hardened droplets: acrylic powder. Manufacturers can create different-sized droplets, such as a fine or medium powder, by changing how fast or slow the machine spins and by adding other ingredients into the formula.
2
Activator (or Inhibitor): The activator, benzoyl peroxide, acts like a starting gunshot in a race, says industry chemist Doug Schoon. As soon as the acrylic liquid touches the acrylic powder, the catalyst in the liquid activates the initiator and a chemical reaction begins the bonding and hardening process used to create acrylic enhancements. When the liquid touches the acrylic powder, it doesn’t “melt” the powder. Instead, the liquid, which has adhesion properties, bonds all the little “droplets,” or pieces of powder, together to create the nail. Each powder particle of the polymerized monomer is coated with an activator. Colorant: Colors that are dissolved into liquid monomer or solvents are called dyes. Colorants that do not dissolve are called pigments. Pigments are usually added to the powder. Manufacturers add pigments, at usually less than 2% concentration, to give techs a wide array of different colored acrylic powders. One example of a pigment, titanium dioxide (TiO2), allows the product to come in a variety of whites.
3
Glitter: This popular ingredient is added to increase a tech’s options to personalize her work. Manufacturers may use tiny pieces of metal-coated plastic to create the sparkle we call “glitter,” or they may choose to use thin sheets of certain minerals, such as mica. “These materials refract the light just as a prism or a dew drop,” says Schoon. Techs are advised not to add their own glitter to acrylic powder. Less is more when it comes to glitter, says Schoon. Any bit of added material used to achieve the look of glitter reduces the strength of the acrylic powder. For best results, nail techs should leave the chemistry of mixing product to the manufacturers.
4
.com Check out the “acrylic” entry on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for more articles on everything you’d want to know about acrylic powder.
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6/24/11 1:31:05 PM
NA0811kuapupower2gfp.
Experience the Freedom of Portability with the New Upower-2G
the New Upower-2G One winner every month until December 31, 2011 Register Now at www.Kupainc.com Here is your chance to Win the hottest new product in the nail industryâ&#x20AC;&#x201C;the portable Upower-2G. Leave behind the cords and outlets and take along full-size power. The all New Upower-2G electric nail filing system is manufactured exclusively for KUPA in Japan. The 2-Gâ&#x20AC;&#x2122;s advanced rechargeable Lithium Ion power supply, provides hours of unrestricted use without sacrificing power. Starting June 30, 2011, and at the end of each month, we will choose a random winner from all who register. Enter only once to qualify. All non-winning entries will remain in the pool of entrants until the final drawing on December 31, 2011. No purchase necessary to win. To register, go to http://www.kupainc.com. Winners will be posted on facebook: http://www.facebook.com/kupainc.
www.nailsmag.com/fifi/19107
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branded manis (Using Complete Systems to Create a Signature Service) A great signature manicure always starts with top-notch ingredients and a good idea. Themed hand care collections are always a great choice, so why not take inspiration from some of the industry’s top manufacturers. Read on to discover some new signature services created by a variety of companies using their own hand care lines.
Price:
$30
Products: > Tropical Twist Natural Nail Collection > Relax Sea Salt Soak > Remove Scrub Gel > Refresh Exfoliating Crème > Rejuvenate Crème Masque > Renew Hydrating Lotion
Nouveau Nail Tropical Escape Manicure Described as a nail getaway, the Tropical Escape Manicure uses a five-piece natural nail care set from Nouveau Nails that can also be used for pedicures. The recommended time length for this service is 45 minutes. 1. Start the service off with a gentle shoulder massage to help the client relax and feel at ease. Exfoliate the client’s arm up to the elbow with Refresh Exfoliating Crème with Eucalyptus and Peppermint to remove dead cells and soothe the new skin. 2. Remove the crème with a warm towel and apply Rejuvenate Crème Masque with Cocoa and Shea Butter. Wrap the client’s arms with plastic wrap to ensure maximum moisture absorption. File nails to your client’s desired length and shape. Soak her fingers in a warm Relax Sea Salt Soak with aromatic essential oils. Gently push back each cuticle with an orangewood stick and remove fraying cuticles with a metal implement. 3. Discard the plastic wrap and remove remaining Crème Masque with a warm towel and pat dry. Slowly massage the hands and arms with Renew Hydrating Lotion with avocado and grapeseed oil for supple skin. Next, cleanse the nail plates and apply base coat, two coats of polish, and a top coat. End the service with a gentle shoulder massage. >>>
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www.nailsmag.com/fifi/19134
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CND Tangerine Tango Manicure Price:
$25 - $35
Products: > Scentsations Tangerine & Lemongrass Lotion > CuticleAway > Cuticle Eraser > SolarOil > Citrus Smoothing Crème > Citrus Hydrating Lotion > Citrus Milk Bath > Citrus Moisture Scrub > Citrus Illuminating
CND’s Tangerine Tango Manicure uses tangerine and citrus-infused products to help skin feel softer, smoother, and younger. The nourishing lotions and milk bath pamper the skin while the illuminating masque works to replenish lost moisture. 1. Begin with a hand wash using Scentsations Tangerine & Lemongrass Lotion and warm water. Remove nail color. Pour Citrus Milk Bath into a small bowl and soak fully immersed fingertips for three to five minutes. If nails are thin and flexible, trim length and shape prior to placing the hands into the bath. After soaking, pour in an equal amount of warm water to create a conditioning milky solution. Have the client swirl her fingers to mix. 2. Remove one hand from the bath and dry. Trim and shape nails if not already done. Apply a pearl-sized drop of CuticleAway around the cuticle area of each nail. Gently lift and loosen any cuticle with a cuticle pusher. Use a manicure nipper to carefully remove any loosened cuticle tissue, dead skin, or hangnails. Cleanse the skin with liquid soap and warm water to neutralize and remove all CuticleAway.
Masque
3. Squeeze a pearl-sized drop of Cuticle Eraser onto each eponychium and thoroughly rub into the skin. Without removing the Cuticle Eraser, apply a drop of SolarOil to the base of the nail plate and surrounding tissue. Massage thoroughly into nails and skin, and leave on nails. For one to two minutes, gently massage a scoop of Citrus Moisture Scrub onto the hand. Rinse with water from the bowl and remove scrub with a moist sponge. Dry with a clean towel and wrap to keep warm. Repeat the exfoliation steps on the other hand. 4. Massage Citrus Illuminating Masque onto both hands. Optionally, you can pre-warm the mask in a small container submerged in warm water. Wrap both hands in clean towels and allow the masque to penetrate for three to five minutes, or insert wrapped hands into heated mitts. Remove hands from the towel and wipe away excess masque with a moist sponge. Dry with a towel. 5. Warm Scentsations Tangerine & Lemongrass Lotion between your palms to thoroughly massage the hands and arms up to the elbow. Wipe hands and arms with a clean towel and apply Citrus Soothing Crème to dry patches. Finish with base coat, color, and top coat.
Products: > Lomasi Moisturizing Antiseptic Spray > Lomasi Mango Coconut Scrub > Lomasi Mango Coconut Lotion or Crème > Rose Cuticle Oil > Swipe
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Price:
$35
AUGUST 2011
6/27/11 10:39:01 AM
Cuccio Natural Age Delay Add on Service Cuccio Naturalé’s Age Delay add-on signature service is ideal for clients looking to give their hands a youthful skin care boost. Each product contains a heavy dose of antioxidants, which are great at fighting free radicals and renewing the appearance of skin. 1. Begin by using the Pomegranate & Fig Daily Skin Polisher on hands. Apply a dollop of polisher to the one hand and gently rub in a circular motion to help slough off dead skin cells. After rinsing and drying the first hand, repeat the gentle massage and rinse on the other hand. 2. Spray the Grapeseed Hand Anti-Oxidant Oil onto hands to help firm up skin with natural peptides and beneficial vitamins. 3. Apply the Deep Dermal Transforming Wrap treatment on each hand using the wood handle application brush. Use gentle brush strokes and apply an even layer of product. Wrap coated hands with a warm towel for five to 10 minutes before rinsing off to help intensify the treatment.
Price:
$10 - $15 Products: > Hand Anti-Oxidant Kit > Pomegranate & Fig Daily Skin Polisher > Lyte Ultra-Sheer Body Butter in Pomegranate & Açai > Deep Dermal Transforming Wrap and application brush > Grapeseed Hand Anti-Oxidant Oil
4. Massage the Pomegranate & Açai Butter Lyte into the skin. The lightweight, whipped formula works to lock in hydration for up to 24 hours. Proceed with the rest of the manicure service or apply base coat, two coats of polish, and a top coat.
Young Nails Lomasi Mango Coconut Manicure Courtesy of Young Nails, the Mango Coconut Manicure uses products from the Lomasi collection to help quench skin in need of serious moisture. The mango works to soothe dry skin while the coconut oil refreshes hands and moisturizes quickly.
2. Massage hands with Lomasi’s Mango Coconut creamy sugar-based scrub to gently exfoliate the client’s skin. Rinse the client’s hands or use a warm wet towel to remove the scrub and cuticle softener. Apply Rose Oil onto each cuticle and massage in.
1. Begin by sanitizing the client’s hands with a spritz of Lomasi Moisturizing Antiseptic Spray. Apply cuticle softener on each finger and gently push back cuticles with an orangewood stick or a metal implement. Use cuticle nippers to remove any excess skin or hangnails, if necessary.
3. Apply Mango Coconut Lotion or Mango Coconut Crème on hands and place in a hand warmer for about five minutes. Once hands are warmed, massage the lotion or crème into the skin. Next, shape and buff the nails. Before applying color, clean the nail plate with Swipe to help polish adhere. Finish up the service with base coat, two coats of lacquer, and a top coat. >>> AUGUST 2011 | NAILS MAGAZINE | 125
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OPI Spa Manicure Created by OPI concept salon ROB|B, the OPI Spa Manicure is a signature service designed to reinvigorate hands with natural minerals and brightening ingredients. The recommended time for this service is 60 minutes. 1. Sanitize the client’s hands with a hot towel. Remove any existing lacquer, and clip and shape nails. Begin by gently exfoliating one hand with Manicure by OPI Skin Renewal Scrub to eliminate dryness and dead skin. Wrap the hand in a hot towel, then soak in Manicure by OPI Effervescent Soak to help infuse minerals and brightener into the skin. Remove the scrub and wrap the hand in a hot towel. Repeat step one on the second hand. 2. Apply Manicure by OPI Rejuvenating Serum to the back of hands and arms. The treatment imparts skin with natural lightening ingredients as well as grapeseed and licorice extracts. Apply OPI Avoplex Exfoliating Cuticle Treatment on both hands, working into cuticles to soften and eliminate dry areas.
Price:
$45
Products: > Manicure by OPI Skin Renewal Scrub > Manicure by OPI Effervescent Soak > Manicure by OPI Rejuvenating Serum > Avoplex Exfoliating Cuticle Treatment > Manicure by OPI Finishing Butter > N.A.S. 99 Nail Antiseptic > Nail Lacquer > Drip Dry Lacquer Drying Drops
3. Moisturize skin with Manicure by OPI Finishing Butter. The butter’s SPF 15 and hydrating emollients work to protect skin against sun damage. Clean nails with N.A.S. 99 to remove excess oils for improved adhesion. Apply Nail Lacquer, followed by Drip Dry Lacquer Drying Drops to speed up drying time and treat cuticles with jojoba and vitamin E.
SpaRitual Infinitely Loving Shortcut Hand Ritual SpaRitual’s Infinitely Loving Shortcut hand ritual incorporates organic jasmine oil to help rejuvenate the client’s skin and revitalize manicure and pedicure treatments. The service also features a variety of other certified organic ingredients to help balance the heart chakra. 1. Prepare the Infinitely Loving Candle and mist the environment with the client’s choice of Organic Fragrant Mist. Begin by sanitizing your client’s hands with Visionary Cleanser. Remove any existing nail lacquer using the Fluent Gentle Conditioning Lacquer Remover. Next, trim and shape the nails with a SpaRitual Eco File.
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2. Apply Cuti-Quench to each cuticle and massage in. Combine one capful of Infinitely Loving Soak Tonic and one scoop of Infinitely Loving Bath Salts in warm water. After soaking the client’s hands for a few minutes, apply CutiClean to nails and cuticles. Gently push cuticles with an orangewood stick or metal implement. Next, apply CutiCocktail to cuticles and massage. 3. Use a nail wipe with Visionary Cleanser to ensure the nail bed is free of residue. Apply TrueBond Primer for Natural Nails followed by TrueBond Stronghold Basecoat. Apply two coats of nail lacquer and follow with TrueBond Stronghold Topcoat. Finish the manicure with Andale Dry and Shine Drops.
AUGUST 2011
6/27/11 10:40:00 AM
Essie Signature Manicure The Essie Signature Manicure uses products from the Naturally Clean by Essie collection to gently cleanse hands while revitalizing nails, cuticles, and skin. Optionally, age-defying Essie Ejuvenate treatments can be added into the service.
Price:
$20
1. Purify your hands and your client’s with the water-free Purifying Hand Treatment. Then, remove any nail polish with Purifying Nail Polish Remover. After gently wiping away any polish, have your client wash her hands with Purifying Hand Wash. Towel dry by patting gently. Trim, file, and buff the nails.
Products: > Purifying Hand Treatment > Purifying Hand Wash > Manicure Revitalizer > Refreshing Nail Cleanser > Apricot Cuticle Oil > Purifying Nail Polish Remover > Base Coat > Nail Polish > Top Coat > Quick-E Drying Drops
2. For nourishing nail and cuticle care, place one vitamin-enriched Manicure Revitalizer tablet into a bowl of warm water, and allow your client to enjoy the aroma-therapeutic hand soak for five minutes. Next, apply a drop of Essie Apricot Cuticle Oil around the cuticles, and massage before gently wiping off the excess oil. Gently push back the cuticles with a metal implement and trim any excess skin if necessary. 3. Apply a pea-sized amount of Purifying Hand Treatment to each hand, and massage the hands and fingers for 20 seconds, until the product is fully absorbed. Pay extra attention to the nails and cuticles. Follow by misting the nails with Naturally Clean Refreshing Nail Cleanser. This preps the nail for the polish. To ensure there is no remaining residue, dip a cotton pad into Purifying Nail Polish Remover and carefully wipe the nail plate clean. 4. Apply a thin layer of Essie base coat to each nail. Follow with two coats of your client’s choice of Essie nail color and apply whichever Essie top coat best suits your client’s needs. After the nails are dry but before your client leaves, apply a few drops of Essie Quick-E Drying Drops to prevent nicks, smudges, and dents.
Price:
$35 >>>
Products: > Infinitely Loving Candle > Organic Fragrant Mist > Visionary Cleanser > Fluent Gentle Conditioning Lacquer Remover Cuti-Quench > Infinitely Loving Soak Tonic > Andale Dry and Shine Drops > True Bond Primer for Natural Nails > Nail Lacquer > True Bond Stronghold Top Coat > True Bond Stronghold Base Coat AUGUST 2011
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LCN's Ognx Organic Manicure LCN’s Ognx Organic Manicure uses all 100% Price: certified organic products to help hands rejuvenate from the daily stress of household and occupational exposure. Dry chapped skin becomes tender and smooth, and nails enjoy a new stability after treatment. The products have a pleasant, light texture and are enriched with highquality argan oil.
$35 - $45
1. Disinfect the customer’s hands and use a rosewood stick to push back cuticles. Use a natural file to shape, and apply Ognx Nail Balm to the cuticle and gently massage it in. The Nail Balm provides special care to torn and brittle cuticles and is infused with Vitamin E which is said to increase the skin’s moisture content and promote cell regeneration. 2. Use a spatula to remove the Ognx Hand Mask from its container. Use a mask brush to apply it to the back of the customer’s hands. The mask should be worked in with light strokes toward the heart. The Hand Mask contains valuable ingredients such as honey, grapeseed, and argan oil to intensify the hydrating and nourishing effect of the mask. 3. Lastly, when you have completed the treatment, apply either Ognx Soft Hand Cream or Ognx Intensive Hand Cream depending on the customer’s skin needs. The Intensive Cream is the perfect solution for demanding and very dry skin, and contains shea butter and high-quality olive oil to intensify the hydrating effect on skin. The Soft Cream uses calendula oil, jojoba, and argan oil, and can be used several times daily.
No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.
Products: > Ognx Hand Peeling > Ognx Nail Care Pen > Ognx Hand Mask > Ognx Nail Balm > Ognx Hand Cream Intensive > Ognx Hand Cream Soft
www.nailsmag.com/fifi/19249
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Dictionnaire Français (French Dictionary) Think of “French manicure” as an umbrella term that covers a myriad of related looks. With all of these variations, you’re sure to find a French for every client.
<< FRENCH: a nail style that features a white free edge and a pink nail bed; the look can be achieved in virtually any medium (nail polish, airbrushing, nail art paints, specialty tips, acrylics, gels, etc.).
>> Alternative French: the white free edge and/or the pink nail bed are replaced with a color other than pink or white.
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These French variations can all be done in your client’s preferred shape (square, stiletto, etc.). View photos of different nail shape options at www.nailsmag.com/smilelineshapes.
NAILS BY ROBIN MOSES, WWW.ROBINMOSES.COM, FLORENCE, ORE.
6/24/11 7:37:09 AM
<< Cuban: a type of alternative French in which the nail bed is red and the free edge is white; a Cuban can also refer to a solid red nail with the edge swiped with the finger.
>> American: a softer version of a French that uses a soft white for the free edge and a sheer pink or clear for the nail bed.
<< Chevron French: the smile line is created in the shape of a V.
>> Inverted Chevron French: the smile line is created in the shape of an inverted V (pointing toward the nail bed).
<< Off-Center
Chevron French:
the smile line is created in the shape of an off-center V.
>> French With Moon Manicure: a French that also highlights the nail lunula in the same color as the free edge; a moon manicure can also stand alone (without the French free edge).
>>> AUGUST 2011
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<< French with Smile Line Embellishment: the smile line is embellished; this can be done with nail art products like rhinestones or by outlining the border where the nail bed and free edge meet with a different color.
>> Slanted French: the smile line is created as a diagonal.
<< Scalloped French: the smile line is scalloped (features rounded projections that resemble the edge of a scallop shell).
>> Marbled French: the free edge is marbleized. (Marbleizing is swirling the nail medium to give it a marble-like variegated finish and can be done with a marble brush, a toothpick, or similar tool.)
<< Rock Star French: the free edge is covered in glitter or a glitter product.
>> French Fade: the free edge features a color fade (two or more colors fading into each other).
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<< French Twist: a French that uses traditional pink and white colors but is a more designed, artistic, creative interpretation.
>> French Nail Art: the free edge is done in a nail art design such as an animal print.
<< Louboutin French: Inspired by Christian Louboutin shoes, the underside of the free edge is colored in red.
>> Crescent
Moon Manicure (also known as a reverse French):
An upside-down French manicure, in which instead of a smile line at the free edge itâ&#x20AC;&#x2122;s a smile line shape at the nail lunula.
<< Deep French: the smile line is markedly deep and round.
>> High French: the pink-to-white color ratio is changed such that the white free edge dominates the French.
AUGUST 2011
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At the
TOP of Your Game
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity? BY MICHELLE PRATT
T
he old adage about being on top mocks, “There’s no place to go but down,” but is this a statistical observation or a foregone conclusion? Let’s observe the career of the nail tech. She spends numerous hours building her clientele only to arrive at a place where she is “too busy” to take new clients. Too often, this position of being on top can begin a vicious cycle where the too-busy tech is booked so tight clients begin to murmur they would cancel a doctor’s appointment before their nail appointment because it’s easier to reschedule. Pressure builds and the nail tech becomes frustrated, complacent, or even cocky, knowing she has plenty of business if anyone decides to leave. A more professional scenario is that the too-busy tech maintains an appreciation for her clients, but she works crazy
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AUGUST 2011
ILLUSTRATION BY LIZ ADAMS
6/24/11 9:56:08 AM
AUGUST 2011
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Facebook is a free way to keep your name in front of the public and fill any last-minute holes in your appointment book.
hours to accommodate her burgeoning book. She shields the client from her stress, but behind the scenes, the tech is on the steady road to burnout. Neither scenario paints a pretty picture of the so-called pinnacle of one’s career. However, one of these is likely to play out if techs don’t have a plan in place for how to maintain their position on top. Business coaches may advise expanding — add another tech, open a multi-station salon, franchise, etc. — or raising prices. However, many techs prefer to stay successfully small over increasing their responsibility by expanding to a larger business. Many times that same tech has raised her prices to a premium, so a price increase isn’t viable. So, here she is: successful but strained. No worries, you say, stop taking new clients and wait for a few people drop off to get some breathing room in the book. Here’s the tension: Any tech with a full book has been in the business long enough to learn it doesn’t stay booked when she begins to refuse clients. Even the most faithful clients leave because of relocating, taking a break from their nails, or even changing salons. Add that to the natural ebb and flow of business, and you realize it’s essential to market yourself even when you feel you’re working at full capacity. The quandary comes in knowing how to advertise during those blissful few months when you’re so booked you feel as if you can’t take one more appoint-
ment. How do you keep your name in front of potential clients without creating such a demand you have to turn them away when they call?
ACCOMMODATING NEW CLIENTS Sue Carman has been a nail tech for 20 years. She is an independent booth renter at Volpe Nails and Hair in Johnson City, N.Y. She fills her book Tuesday through Thursday, starting at 8 a.m. and working until 7 or 8 p.m. She books appointments every 45 minutes, seeing up to 15 people a day. Though she appears to be gridlocked, Carman says she is able to fit new clients in regularly. “I’m always taking new clients,” says Carman. “I know I can start the week with no openings and have five cancellations by tomorrow,” she explains. To accommodate new clients and offer flexibility to current ones, Carman says she maintains a waiting list. When someone moves an appointment and opens a spot, she calls a person on her list. Clients see Carman as being flexible and accommodating, though most techs would view her book as being at full capacity. If it happens to be an exceptionally busy week with no cancellations, Carman will work her unscheduled Friday. She leaves that day open as a buffer. Sometimes she uses it, but often she gets a four-day weekend. Either way, leaving that time open for potential business allows her to accommodate clients during busy
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times while enjoying plenty of time off during calm seasons. “It’s the nature of the nail business,” says Carman. “You have to be available when clients are available. When you stop taking new clients, business declines.” Business can also decline simply by communicating wearily that you’re “so busy.” Consider this: when you communicate you’re too busy for new clients, you put current clients in the position of thinking they’re protecting you by not promoting you. They don’t want you to feel the stress from people demanding your attention. Further, current clients want you at their disposal, so if they feel it’s already difficult to get an appointment with you, they won’t be eager to encourage their friends to book with you and make your schedule even less flexible. So, be careful. If you comment regularly about how busy you are, how many hours you work, or how difficult it is when clients move appointments, it sounds like you don’t need new business. You may not need new business today, but you will soon. On the other hand, you don’t want to solicit business from clients if it’s difficult to accommodate new appointments. When happy clients ask if you take new customers, answer honestly, but leave it open-ended. You might say, “Well, I don’t advertise, but I do take new clients when they are referred, and I can usually get them in if they are flexible.” This way, you communicate you’re available but selective. “I don’t advertise,” says Carman, “but I absolutely accept new clients — by referral.” This way, clients still talk about her to their friends so when the slow seasons come (and they will come), she has a continual network of people who are talking about her. “If there comes a point where I realize I have spaces in my book, I start talking to my clients about their friends,” says Carman. If a client mentions a friend who likes her nail color, for example, Carman will encourage the client to talk to the friend about making an appointment. In this way, her business quickly expands back to bustling.
DON’T STOP LOOKING Jill Wilson, nail tech, consultant, and salon owner at Snips SpaSalon in Bloomington, Minn., agrees with Carman’s method. “There never comes a time to stop looking for clients,” says Wilson. “We always need fresh faces. This keeps us in-tune and hungry.” But Wilson realizes that it doesn’t pay for a busy tech to advertise through print and other traditional media. This could prove frustrating when new clients call only to be told they can’t get in immediately. In addition, though it may be tempting to “keep your name out there” through fundraising or networking events, it often puts the tech in a position of giving a lot away without getting a big return, says Wilson. Instead, look to your current client base as your richest resource when it’s time to advertise. “Word of mouth is always the most effective advertisement,” says Wilson. She affirms techs should never complain about being busy, which will reduce the amount clients brag about their nails to their friends. Instead, maintain a grateful attitude to clients, and then reward them for bringing in friends when you need the business. “I suggest techs have gift certificates printed to hand out, and then listen as clients talk,” says Wilson. When clients mention a friend who loves her nails, give her a pre-printed certificate with your contact information and an incentive for booking with you. For example, you could offer $20 off any service booked by a certain date. “It’s very important to add an end-date,” says Wilson. “You want there to be a call to action.” Wilson also suggests rewarding the current client with a matching discount. “I like to thank my clients instead of offering specials only to new clients,” says Wilson. Techs can also use Facebook and Twitter, two free advertising venues that have proven to be very effective for keeping your name in front of people and for filling holes in the appointment book. First, ask clients to “like” your Facebook page and follow you on Twitter. This way, you’ll have a
www.nailsmag.com/fifi/19285
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Retailing allows you to increase your income without increasing your client base.
way to communicate quickly to your client base. Keep a conversation open with your “friends” and “followers” by posting about new products, interesting beauty facts, or any other salonrelated subject. On days when you have time to fill, use these networking sites to offer a one-time special. Then, when you’re ready for a new client, you have a place to advertise yourself.
BOOSTING INCOME Along with how to advertise effectively, busy techs face a second issue: the income cap. Income is limited if it depends solely on client count. You charge a certain price for a service, you fill your book, and you make the same general income each week. This is often the routine, but it doesn’t need to be the rule. To combat this, Wilson suggests techs become comfortable with add-ons. “Add-ons to techs are like the appetizer, drinks, and dessert to a waitress,” says Wilson. The increased ticket price means a higher income for the tech. Add-ons can be as simple as a moisturizing cuticle treatment or pedicure scrub, or as profitable as up-selling a client to gel polish over traditional polish. Challenge yourself to grow business in this way once the goal of a full book is sustained. Motivate yourself by setting daily and weekly goals. Along with add-ons, techs can take advantage of additional revenue
through retail. It’s becoming more and more common for professionals in the industry to suggest “at-home care” for clients. Techs can have a variety of at-home care products available to recommend to clients based upon their service. Files, moisturizer, top coats, nail strengtheners, cuticle oil, etc. These don’t need to be pre-packaged sets, which could communicate you’re trying to move product rather than personalizing a maintenance routine. Instead, recommend specific merchandise you believe will benefit a specific client. Don’t be shy about making recommendations. You choose the products you use because you believe they offer a benefit. Explain that benefit to the client and save her the confusion of choosing from the drugstore’s “wall o’ moisturizers.” Techs at the top of their game defy the adage; they always find ways to not only stay on top, but to keep business growing. Their flexibility and grateful attitude will continue to bring in new business, and their recommendations for an improved experience — through add-ons and retail — will keep current clients confident you stay abreast of the latest products, colors, and techniques. When you’re on top of your game, don’t worry about how to advertise to the large, faceless masses. Think of marketing yourself to a niche market: the one sitting right in front of you.
www.nailsmag.com/fifi/19285
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THE
OF NAILS Coming directly to a viewing screen near you, these top video-making nail techs are online and bringing education to the masses with their fun and unique brands of instructional nail clips. BY TIM CROWLEY
Robin Moses, Florence, Ore. Years as Nail Tech: 22 Time posting videos: 7 months # of videos posted: 250 Robin Moses’ most viewed video to date is a nail art demo inspired by popular YouTube personality Shane Dawson. At 43,870 views, this video is Moses’ tribute to his show and a thank you to Dawson for supporting her art.
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The Nail Art Wizard YouTube channel: www.robinmoses.com One of the most popular nail techs on YouTube, Robin Moses has steadily been posting videos for the last seven months and has earned herself a reputation as a premiere nail artist online. “My motivation is simple,” says Moses. “I want to teach my craft to the next generation of nail artists and in return have them say, ‘this design was inspired by Robin Moses’ as a way of promoting my name and also my art on canvas.” Moses is an accomplished painter in her own right, with dreams of showing her art on canvas around the world. But her videos showcase her creativity in crafting a wide variety of nail art designs, which focus primarily on polishing and acrylic painting, while incorporating touches of nail art flair like foil tape and glitter. When asked what makes her videos special, Moses says, “I believe my experience separates me from others. I love all kinds of art and I make sure to encourage nail artists at all different levels to continue to work on their art development. It means so much to me to see that my videos have inspired others, and my favorite is when someone says ‘I never thought I could paint that and look what I did!’”
AUGUST 2011
6/24/11 8:25:42 AM
The FingerNailFixer YouTube channel: www.youtube.com/FingerNailFixer If you have a troubleshooter question, Holly Schippers is your girl. The CND education ambassador specializes in the gritty details of nail applications, like acrylic liquidand-powder mix ratios, gel applications, new Shellac color combos, and even checking bulb life in UV lamps. Her videos offer real-life scenarios for repairing common nail flaws and she prides herself in not doing “re-shoots” for her videos. “They are one take,” she says. “The model has imperfect nails and when I work, I’m not perfect either. I want people to see the entirety of my work and that they’re done by a regular nail professional working in the salon, just like the viewers.” Schippers is ever conscious of the travails of 9-5 working nail techs and has a video showcasing the Wrist Assist to prevent carpal tunnel, as well as taking time to demonstrate oft-overlooked details like cleaning the cuticle properly and applying base coat. As the posts rack up views, Schippers has been overjoyed with the response from other nail techs. “My motivation for posting is to help nail professionals help themselves. I love to hear when something has helped them in the salon or even at school to improve their work or technique. I am so humbled by my followers. It is so amazing to have people from all over the world essentially doing nails with me. They touch my heart and make me want to try harder at everything I do.”
Patrice “Tracie” McNeal Los Angeles, Calif. Years as Nail Tech: 29 Time posting videos: 2 years # of videos posted: 25 One of LadyNailz’s most popular posts, at 7,279 views, is of a nail design Patrice McNeal calls the Mermaid’s Tail, which features bluehued China Glaze lacquers and calypso steel drum music.
Holly Schippers Bussey, Iowa Years as Nail Tech: 12 Time posting videos: 1 year # of videos posted: 37 Holly Schippers’ most popular video to date, with more than 44,841 views, is a tutorial on how to get the white (Cream Puff) Shellac on thin enough so it does not wrinkle or cause a bump at the end of the nail.
The First Lady of Nails YouTube channel: www.youtube.com/LadyNailz A true lover of nails, Patrice McNeal adds fun, festive music, a touch of editing, and quick captions to illustrate how she makes her decorative, long nail art. The videos have evolved in presentation and feel, but always retain the characteristic fun and bright nail art designs that define the LadyNailz page. McNeal says, “The response from my viewers has been overwhelmingly amazing. The videos have put me in contact with my peers all over the globe, and I have received hundreds of letters of gratitude from people thanking me for my help in making them become better and stronger nail technicians and helping them raise their confidence levels. I can’t imagine anything that could replace the feeling I get from that.” McNeal prides herself in the effort she puts into answering the many questions that viewers leave in the comment sections. She says that she plans to improve her videos in the future by getting a better camera and lighting equipment, as she has often become frustrated by the lack of detail she gets when trying to display the more intricate 3-D designs. There was even a contest held for viewers of the LadyNailz channel, with instructions for viewers to send in nail designs with pink shades as a theme. The videos were judged for creativity, and McNeal put together three different nail art accessory kits as prizes for first-, second-, and third-place winners. >>> AUGUST 2011
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Christie Gibson Ocean View, Hawaii Years as Nail Tech: 12 Time posting videos: 10 years # of videos posted: 9 Christie Gibson’s most popular video, with 96,371 views, is a very simple video on how to get a proper liquid-andpowder mix ratio.
The Hawaiian Trailblazer YouTube channel: www.youtube.com/christiegibson Coming to you from the Big Island in Hawaii, Christie Gibson was an early pioneer in online nail tech education. She started her website 10 years ago, after she searched online for nail-related education and couldn’t find much. “When I finished nail school I decided to check the Internet for more information because I felt unprepared,” says Gibson. “Three months after I graduated from my school I asked if I could come back and show the new group of students what I had learned online. I then realized I wanted to share what I had learned any way possible.” And share she did. Christie’s videos offer straightforward advice and demonstrations on a range of nail techniques like liquid-and-powder ratios and acrylic 3-D nail art. Her specialty is in colored and glitter acrylics, and her skills have made her a valuable leader in the talented Young Nails education group. She has made videos for the company as well, which have been featured on the Young Nails homepage and Facebook page. Gibson says of the experience, “I realized you need to amp up your personality by about 20% on video because the camera seems to take away about 20%. I understand why news anchors always have a huge smile plastered on their faces — they have to blast >>> personality just to look normal on TV.” www.nailsmag.com/fifi/19198
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Lynn Lammers, Redlands, Calif. Years as Nail Tech: 20 Time posting videos: 3 years # of videos posted: 2 Lynn Lammers’ top ranking video (889,156 views) is of her completing her trademark competition-style sculpted acrylic pink-andwhites. This video is the result of a challenge from someone who did not think a nail of this length could be achieved with a #8 brush using only one bead for the white and one bead for the pink.
The Queen of Competition YouTube channel: www.youtube.com/lynnberry1972 Though she doesn’t have many videos posted, former top nail competitor Lynn Lammers holds the record among the video vixens for most views on a single video with a whopping 889,156 views. This staggering amount likely stems from the fame Lynn received during her years on the competition circuit, winning titles across the U.S. and in countries around the world. Lammers’ videos have a more ambient feel, with interesting music played over high-speed, minimally edited clips of Lynn expertly plying her acrylic virtuosity. Lammers says, “My videos show how simple it is to control the acrylic from the mixing stage all the way through sculpting of the enhancements. A lot of the videos on YouTube are focused on nail art and don’t really emphasize overall product control, so I think that is one thing that sets my videos apart from the rest.” The original intent for Lynn in making her first video was just to challenge herself and see if she could accomplish posting a clean video. But what started out simply as a whim has turned into quite a phenomenon with Lynn pondering, “If only I had a nickel for every view!” >>>
www.nailsmag.com/fifi/19255
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Though known for her extravagant gel art designs, the videos posted on Gina Silvestro’s website, gelessentialz.com, are of a more subdued tone. Stripped of music, the nail tech is allowed an unobstructed view into the very fine details of Silvestro’s work, from the prep right down to the final cure. Silvestro is a gel expert, and a devout educator and user of Akzéntz products. Silvestro says of her videos, “They are not professionally made, but they’re informative and a reflection of my own style of teaching and techniques.” She says she receives e-mails and comments on Facebook from people who have been hesitant to get into gels, but after watching her videos they had more confidence to give them a try, and they are now thankful for it as it has enhanced their careers. Silvestro has begun to showcase her artistic prowess in her videos, with a new stiletto gel nail design available for viewing after purchase on the website. But it’s the education that remains the most important motivator for her videomaking. “Finding the time to do these videos is getting harder and harder, especially since I do them all myself, but it has been so fulfilling to know that my videos have helped people by expanding their skills as a tech [if they had not been doing gels] and sharpening their gel control.”
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{reader nail art}
Want to seee your nail art here?
Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.
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Tara Deck Tara Lea Esthetics & TLE Custom Nails, Chetwynd, British Columbia, Canada
Kathy Nguyen ViVi Nails, Newark, N.J.
Mari Guevara New Windsor, N.Y.
Sasha MacDonell Fresh Nails, Westbank, British Columbia, Canada
Angela Williams Jazzy Nailz, Jacksonville, Fla.
Stephanie Saddler Phadeaway Barbershop, Cleveland Lori Pendergraft Nails By Lori at A Personal Design, Spokane, Wash.
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Mindy Hardy Angel Nails, St. Thomas, Virgin Islands
Amy Walp Dreamweavers Salon, Springfield, Ohio
AUGUST 2011
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The new Tweezer Catty by Mehaz features a bright red and white polka dot tweezer with a stainless steel slanted tip, crafted in Europe for precise tweezing. The tweezer comes inside a durable plastic case with coordinating polka dot design, protecting the tip from damage and your valuables from being scratched by a loose tweezer. Perfect for travel, purse or glove box, the Tweezer Catty lets you eliminate those stray unwanted hairs wherever you are! Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/19170
Nail Superstore A New Revolution: Pedicures Just Got Steamy! The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, significantly reducing water consumption and taking up considerably less space. • Uses steam instead of water • Takes just one cup of water per service • Completely portable with no expensive plumbing hookups • Complete system costs hundreds of dollars less than traditional pedicure chairs • Environmentally friendly • Perfect for salons, spas, resorts, hotels, doctor offices and more. Nail Superstore (800) 669-9430 www.nailsuperstore.com www.nailsmag.com/fifi/19308
Flowery Professional Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases. The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you! Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/19210
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
AUGUST 2011
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{product spotlight} OPI added a Revitalizing Hand & Body Scrub and Liquid Soap to its Avoplex line. With aloe and OPI’s Advanced Avocado Lipid Complex, these additional products help to improve the skin’s texture and elasticity. Avocado contains vitamins A, D, and E, potassium and lecithin, a natural antioxidant that softens and protects the skin. The body scrub then polishes the skin with fine, natural sugar crystals. (888) 745-4030 x19317 www.nailsmag.com/fifi/19317
The Carte Blanche collection from Jessica is a Parisian-inspired look of natural color and elegance. It’s like silk for your nails. With six new shades from shimmering whites and grays to soft pinks and purples, this line allows your clients to explore their sophisticated feminine style. (888) 745-4030 x19318 www.nailsmag.com/fifi/19318
The professional acrylic polymers from the Get Hot collection at Nubar come in nine wild colors. Don’t worry about the paint with Hot Turquoise or Hot Orange acrylics. The polymers are also available in basic black and white. Nubar’s products are animal-cruelty free and certified vegan. (888) 745-4030 x19319 www.nailsmag.com/fifi/19319
With LCN’s Magnetic Nail Polish you can create unique nail art using the magnets that come with this dynamic polish set. The magnets are held over wet polish for 10 seconds to create simple but distinctive designs. The lacquer comes in eight colors from Copper Seduction to Green Temptation. (888) 745-4030 x19320 www.nailsmag.com/fifi/19320
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6/24/11 1:29:54 PM
Butter Babies are non-oily and intense hydration lotions from Cuccio Naturalé. Using time-released emollients, these lotions moisturize the skin every two hours. Butter Babies come in four creations: Pomegranate & Fig, Milk & Honey, Papaya & Guava, and the summer hydration essential of Tuscan Citrus & Herb. They come in 8-oz. and travel size. (888) 745-4030 x19321 www.nailsmag.com/fifi/19321
Republic Nail makes nail art easier with its Long Pen. This quality polish with a fine point pen can be used for nail designs or as regular polish. Choose from several colors from black to glitter silver. Metallic shades are also available. (888) 745-4030 x19322 www.nailsmag.com/fifi/19322
GiGi Super Fruit F i Wax provides a highquality waxing experience. Super Fruit quali Wax is available in two flavors of Açaí Berry plus Blueberry and Cranberry plus Pomegranate. These hair removal produ products are suitable for all skin and hair types types, and are infused with vitamins A, C, and E E, keeping skin healthy and hair-free. (888) 745-4030 x19323 www. www.nailsmag.com/fifi/19323
The Acrylic Starter Kit from Hand & Nail Harmony utilizes one of the latest technologies allowing a strong bond to the natural nail without the use of harsh acid primers. Harmony ensures that colors will stay true and won’t yellow. The starter kit includes Fusion Sculpting Monomer, Total Control Bliss Plink, True Clear, and Pure White Powders, pH Bond, Pro Bond, and 20 nail forms. (888) 745-4030 x19324 www.nailsmag.com/fifi/19324 >>>
AUGUST 2011
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Orly’s French Polynesian line brings the perfect blend of tropical nutrients with repairing emollients to leave hands feeling like they’ve been on vacation. The line includes Paradise Polish, a renewing hand buff; Hot Lava, a selfwarming hand repair mask; and Tropical Dew, a maximum moisture hand butter. (888) 745-4030 x19325 www.nailsmag.com/fifi/19325
Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of brilliant bright colors. Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. Colors include Papaya Punch, 108 Degrees, Senorita Bonita, Cha Cha Cha, and Electric Pineapple. (888) 745-4030 x19326 www.nailsmag.com/fifi/19326
Akzéntz’s Competition White Gel gives brilliant shine with superior strength for highquality French looks and more. Designed to satisfy both novice and advanced nail technicians, this formula is perfect for sculpting new sets and fills. Competition White cures easily without special forms and holds a sharp smile line while being easy to remove. (888) 745-4030 x19327 www.nailsmag.com/fifi/19327
Antoine De Paris’ #238 Ingrown Toenail Cutters are designed for podiatry and precision pedicures. This fine-edged nail cutter can easily cut the ingrown nail without any discomfort to your client. The tool is available in single or double spring, and is made from surgical stainless steel. (888) 745-4030 x19328 www.nailsmag.com/fifi/19328 >>> www.nailsmag.com/fifi/19192
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NAILS
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AUGUST 2011
6/27/11 10:29:12 AM
2011 September 18 - 19 hair nails dayspa business
photo: CND
photo: LeChat
photo: Backscratchers Salon Systems
Register on or before August 13th for a $20 savings! Birmingham Jefferson Convention Center Birmingham, Alabama Beauty Industry Professionals Only
scan for more information
photo: Farouk Systems Group
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Follow us on:
For more information and to register, visit www.premierebirminghamshow.biz or call 800.335.7469
6/24/11 1:30:42 PM
DISTRIBUTION--EXPORT EXPORT--PRIVATE LABEL – (800)642 (800)642--3236 – (313) 291 291--8010 DISTRIBUTION
s l i a N Sheba
Sheba Nails’ complete line of professional products enables you to create beautiful yet durable nails from start to finish.
Backscratchers’ Nouveau Nail Tips improve the natural look and feel of nails while blending the perfect balance of strength and flexibility for today’s on-the-go woman. The tips have deep C-cruves, large well areas, and are made of high-quality ABS plastic. (888) 745-4030 x19329 www.nailsmag.com/fifi/19329
Nails created using Perfectionist Concealer UV Gel in Peaches N’ Cream – a “camouflage” UV Gel, as a base. Background and floral designs created using Crushed Sea Shells, Disco Ball Mirror Pieces and Techno Color Acrylic Powders encapsulated in Perfectionist Clear UV Gel.
www.shebanails.com www.nailsmag.com/fifi/19145
Belava’s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps. (888) 745-4030 x19330 www.nailsmag.com/fifi/19330
How to contact us: Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400, (310) 533-2507 Fax Website: www.nailsmag.com
Editorial: To contribute an article, make a suggestion, or ask a question, contact NAILS at the address above or: West Coast/Canada Call: (310) 533-2552 Fax: (310) 533-2504 Email: Hannah.Lee@bobit.com
CND’s 12 latest Shellac shades add excitement to both nail techs and customers alike. The range of shades feature perennial classics and fashionable favorites to give salon-goers a wide variety. The colors span effervescent light shades like Mother of Pearl and Beau to the more bold and dark shades like Masquerade and Black Pool. (888) 745-4030 x19331 www.nailsmag.com/fifi/19331
Subscriber Customer Service: For subscription inquiries, you can: • Visit our subscriber service section online at: www.nailsmag.com/subscriptionservices/ • Email us at: subscriptions@bobit.com • Report an address change, inquire about an order, or solve a problem, call: (310) 533-2440 • To purchase back issues, books or videos, or give a gift, visit www.nailsmag.com (click on “store”)
Advertising:
To find out about advertising: West Coast/Canada Call: (310) 533-2465 Email: Michelle.Mullen@bobit.com East Coast/International Call: (562) 377-0465 Email: Mary.Baughman@bobit.com
Schools: If you would like to find out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/
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Color Club’s Wicked Sweet lacquer collection actually gives off scents once the polishes dry. The vibrant colors become fruit scented upon drying, giving nails an invigorating blend of aromas. The colors are Get Your Lem-On, The Lime Starts Here, I Always Get My Man-Darin, Yum Gum, Raspberry Rush, Gimme A Grape Big Kiss, and Wicked Sweet. (888) 745-4030 x19332 www.nailsmag.com/fifi/19332 >>>
AUGUST 2011
6/24/11 2:57:19 PM 6/21/11 3:30:35 PM
LONG BEACH CONVENTION CENTER 300 EAST OCEAN BLVD., LONG BEACH, CA 90802
FREE MAINSTAGE THEATER & CLASSROOM ADMISSION FOR NAIL TECHNICIANS SPONSORED BY
NAILS MAGAZINE
BUY TICKETS NOW! Register and Buy Tickets ONLINE at: www.international-beautyexpo.com For More Information Call (562) 802-7471 Follow Us On:
NAILYMPICS COMPETITION USA www.nailympics.com
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Dashing Diva’s French Tipped tips provide textbook-French looks quickly and easily. The tips are available in multiple colors that will not chip, and the ultra-thin clear wells require little to no blending. The transparent adhesion area allows for adjustable smile line placement, and the tips work on any nail bed length. (888) 745-4030 x19333 www.nailsmag.com/fifi/19333 www.nailsmag.com/fifi/19155
Kinetics’ Matte One Night was designed to mattify any nail polish for unique finish effects. This new top coat ensures protection while adding new dimensions of texture to your lacquer. The top coat creates a uniquely glamorous satin finish effect that can be applied over any polished nails for a chic, shine-free finish. (888) 745-4030 x19336 www.nailsmag.com/fifi/19336
These toe separators are water soluble, biodegradable, and affordable. Engineered using corn starch, they’re eco-friendly and made of sustainable ingredients making them 100% “green.” Toezeeze will dissolve in running water! They offer unparalleled comfort and each Toezeeze can be customized to your client’s toes.
toezeeze.com 877.411.TOEZ
Duri’s Back to Basics Collection takes romantic spring/summer shades and infuses them with a modern twist. The line features earthy pink, cream, and gray shades without the shimmer and includes colors Mona Lisa Smile, To Be Or Not To Be, Taming of the Shrew, Tudor Rose, Pocketful of Rainbows, and Lavender The Magnificent. (888) 745-4030 x19334 www.nailsmag.com/fifi/19334
www.nailsmag.com/ fifi/19127
Time Pieces $5.00 a pack — every pack is different!
For a “How w To” demo using Time Pieces, masterworksbyamybeckercom visit www.masterworksbyamybecker.com
Entity’s Nanovive Skin Revival System Kit contains four products in the Nanovive System. They are a Penetrating Lotion, Cuticle Rescue, Glycolic Exfoliating Serum, and Intense Skin Treatment, and each uses nanotechnology to penetrate deep beneath the skin’s surface to deliver nourishment at the cellular level. (888) 745-4030 x19335 www.nailsmag.com/fifi/19335
Essie’s ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spa-quality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract to help combat signs of aging and reveal new, younger-looking skin. (888) 745-4030 x19337 www.nailsmag.com/fifi/19337
Keep your nails in tip top shape With J&D Beauty’s new Diva Diamond Glass Files. Diva Diamond Glass Nail Files are not only gentler on nails, but they also help to reduce chipping, splitting, and peeling. The files also work to remove hardened skin around the nails and even on heels. Glass nail files are non-porous, do not corrode or rust, and are easy to clean with warm water. The lifetime abrasive surface is permanently etched into each file. >>> (888) 745-4030 x19338 www.nailsmag.com/fifi/19338
www.nailsmag.com/fifi/19194
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AUGUST 2011
6/24/11 2:57:58 PM
MARKETPLACE WORK SMART
Preciosa high Quality at low price – that’s the Mode way
Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.
®
Shooting Star . 310.618.1270 . ShootingStarInt@aol.com All Designs and Content © Shooting Star 2002-2011.
www.nailsmag.com/fifi/19156
Manufactured since 1980
For that clear, icy look — the ½nal touch to every manicure.Try Oh So Wet Quick Dry Top Coat. The top coat that offers long-lasting protection against dullness and chipping. www.qtickles.com * q-tickles@sbcglobal.net www.nailsmag.com/fifi/19297
BeautyyTec ch Plastic Storage Container * 2pc set - each has 7 compartments with “pop top” closure * Snap the pieces back to back or hook them together lengthwise. * Great for nail art, nail tips and more! Nail Art * Many shapes and colors! Strings, hexagons, etc. * Embed in acrylic or gel, and cap with clear. * Tons of inexpensive nail art options!
Fast Shipping! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/19160
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The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)
www.nailsmag.com/fifi/19292
Kami Nail Art®
NAIL ART
http://www.dollarnailart.com www.nailsmag.com/fifi/19103
www.modebeads.com | 718.765.0124 Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220
Kami Nail Art® offers the most extensive line of USA made professional nail art with hundreds of dazzling products including: Glitter, Confetti, Foil, Nuggets, Pearls, Paints, Art Brushes and Tools, Decals, Striping Tape, 3-D Flowers, Lace, Snakeskin, Glass Jewels, Rhinestones, Earthstones, Rock Candy, Art Kits, Metallic Pearls and Leaves, Organizers, Bullion Beads, PLUS Swarovski® Crystals — 35 colors in sizes 5, 7, 9, 12, and 16. Kami Nail Art® — The #1 choice for nails professionals! Download the Kami catalog at www.kaminailart.com. Order online at www.nailsuppliesdirect. com — your complete Kami Nail Art® source. (800) 344-3299 www.kaminailart.com www.nailsmag.com/fifi/19225
6/27/11 2:02:08 PM NA0811kamimktplc.indd 1
6/24/11 9:10:30 AM
“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly.
www.nailsmag.com/fifi/18225 www.nailsmag.com/fifi/19180
Call (800) 451-6733 or E-mail atwoodindustries.net www.nailsmag.com/fifi/19147
AUGUST 2011 NA0910atwoodmktplc.indd 1
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http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/19309
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LeChat’s Glitter Collection Sets were created specifically to help techs create dazzling nail art designs. Each collection is filled with a variety of colors and styles to help your nail art sparkle like never before. Mix it with acrylic powder, use it with gel, or simply apply with polish top coat. (888) 745-4030 x19339 www.nailsmag.com/fifi/19339
Light Elegance’s Glitter Gels range in color from light pinks to deep lavenders and dark orange. The glitter stays suspended in the gel and looks great once cured. The newest colors include Disco, Gold, Crystal, Lavender, Bubble Gum, and Orange Crush. (888) 745-4030 x19340 www.nailsmag.com/fifi/19340
Mehaz’s Professional Triple Cut has a stainless steel straight-edge blade that makes it easy to cut tips on acrylics. The Triple Cut also has a single tip trapper to safely catch nail clippings for a neat and clean workspace, and the entire tool can be disinfected in solution without damaging the handle or blade. (888) 745-4030 x19341 www.nailsmag.com/fifi/19341 Nouveau Spa’s best-selling natural nail system is now available in a new sweet tropical fragrance. The complete system
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kit includes everything required to perform both Nouveau Spa Manicures and Nouveau Spa Pedicures. Do your hands and feet a favor this summer and send them on a tropical adventure. (888) 745-4030 x19342 www.nailsmag.com/fifi/19342
The perfect complement to your gel polish service is the high-quality, cost-effective Versa Cure UV Nail Bonding Lamp from NSI. Cure fingers and toes with the touch of a button. Timer settings include 10, 90, and 120 seconds. (888) 745-4030 x19343 www.nailsmag.com/fifi/19343
Cina Nail Creations turned up the volume on color this summer with a new Neon Nail Art Pen Collection. The new vibrant neon colors are fun and make for a bold statement. With neon colors being a popular choice for nails polish this season, the nail art pen is an easy transition into delightful neons without the full coverage. Amp up the traditional French Manicure with Electric Orange or a Shocking Pink as these two colors are especially wearable and exciting. (888) 745-4030 x19344 www.nailsmag.com/fifi/19344
Made with 75% certified organic ingredients, SpaRitual’s newest Organic Soak Tonics continue to soften and restore balance to the skin with organically harvested plant extracts and lightweight botanical oils for silky conditioned hands, feet, and body. Building upon the success of the original Mandarin scent, Organic Soak Tonics are now available in Jasmine and Geranium scents. (888) 745-4030 x19345 www.nailsmag.com/fifi/19345
Young Nails’ Lomasi Scrubs exfoliate and cleanse the skin while moisturizing to make it soft and smooth. The quick-penetrating scrubs come in flavors of Mango & Coconut, Pomegranate, Ginger Lime, Ivory Blossom, and Cucumber & Aloe. (888) 745-4030 x19346 www.nailsmag.com/fifi/19346
The new and limited edition Zoya Touch collection presents three nude cream polishes with a touch of metallic shear. From the Art of Beauty Company, the three colors Minka, Shay, and Pandora are soft, sensual, and sexy. The polishes are free of the harmful chemicals: toluene, camphor, formaldehyde, formaldehyde resin, and dibutyl phthalate. (888) 745-4030 x19347 www.nailsmag.com/fifi/19347
AUGUST 2011
6/24/11 2:59:27 PM
2011 October 23 - 24 photo: Backscratchers Salon Systems, Inc.
photo: LeChat
hair nails dayspa business Register on or before September 24th for a $20 savings! Greater Columbus Convention Center Columbus, Ohio Beauty Industry Professionals Only
scan for more information
photo: John Paul Mitchell Systems
na0811products.indd 163
Follow us on:
For more information and to register, visit www.beautyclassicshow.biz or call 800.335.7469
6/24/11 1:30:57 PM
AUGUST 2011
DEAL S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.
165, 168 166-167 169 170-171 172 173 174 175 176 177
165, 168
166-167
169
170-171
PNI Worldwide Premier Nail Source Star Nail
172
Lexor Inc. Konad Zyon Spas The Nail Superstore Nailite Inc.
173
Pedi World Hollywood Nail Supply
174
175
176
Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!
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177
6/27/11 10:20:56 AM
Duraffordability™ “THE BULLET”
“ADVANCED TECH”
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Nail Drill
Compact design, simple one-switch operation, easily transportable, convenient carrying case
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Includes 6 bits, 3 sanding bands and A/C adapter
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Mandrel & Sanding Bands Available at an authorized PNI WORLDWIDE distributor near you. www.pniworldwide.com
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6/24/11 12:02:40 PM
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3)$%$
#NB0212
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH
WE EXPORT WORLDWIDE!
C-CURVE STICKS Shaping Tools
5-CT.
Stainless Steel Dust Masks
NEW & IMPROVED
Horseshoe Forms
NON-STICK
3-PC BRUSH PEN SET
Chasticide
9
#ALLUS 0LANER "LADES CT
25¢ each $23.95 100-ct. $99.95 Case (500)
$3.95 $39.95
GAL. #PN114G
ACRYLIC LIQUID VIOLET MONOMER 2 oz. 4 oz. 8 oz. NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz. 4 oz. 8 oz. NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE
NO MMA
100/180
Rectangular Forms
$1
Dries in Seconds!
BOX OF 250
#NB0300
0ROFESSIONAL #ALLUS 0LANER
Curved #NB0213 / Straight #NB0214 TM
ACRYLIC POWDER
240/240
Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!
#NB0210
4OE .AIL #LIPPER
#NB0301
Medium
#NB0302
2 grams #NB0304
Disinfectant
SALE!
#NB0205
Locking Handle
3TERILIZER *ARS
USE
20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C
XN306
Xtreme Cut-Out Clear
1X
USE
FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95
Xtreme Cut-Out White
$1
1X
XN303
XN305
Spoon Pusher / Pterygium Remover #NB0202
!CRYLIC .IPPER
4RAPPER #LIPPER
XN304
!SSORTED #UTICLE 0USHERS
SALE!
#NB0106
$1
NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C
TM
$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills
#NB0102
$1
Quick Bond Gel Glue 3QUARE
German Callus Planer Blades 10-ct. #NB0212D
12-pr. #SB0405
MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9
ARCTIC BLOCKS
3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P
#NB0101
$OUBLE 3PRING #UTICLE .IPPER
N A I L S
#SB0414
$1
RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011
MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95
180/180 #NB0013 100/100 #NB0015 180/180 #NB0017
F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95
NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills
B R U S H E S
$1
.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/
C
Waterproof Material
F O R M S
FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007
Onezees Toe Spa Thong Slippers Separators
Lava Stone
Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95
8bWYa D8&&)+ F_da D8&&),
T I P S â&#x20AC;&#x201D; G L U E S
FOREVER PLAID #HT0004
24-CT.
B Zebra
A
CRISS CROSS #HT0003
#SB0407
Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011
F I L E S
BALI #HT0002
#GPB102
$1 B U F F E R S
ALOHA #HT0001
CHOOSE FROM
1 oz. $6.95
SALE! $5.95 4 oz. $19.95 16 oz. $59.95
Pink Bright Pink White Bright White Clear X-Thick
UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz. NB1024 FIBREGEL
FABRIC
Pink NB1046 Clear NB1047
PRE-ADHESIVE STRIPS
$12.95
YOUR CHOICE
Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.
$1 NB0336 $9.95 LD1004
FREE APPOINTMENT BOOK & CATALOG
PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM
Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95
SE HABLA ESPAĂ&#x2018;OL
Prices in this ad are valid July 1 through August 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
www.nailsmag.com/fifi/19268 na0811ds.indd 166
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TM
USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś
LOWEST PRICES GUARANTEED!
RapidDryâ&#x201E;˘
BreatheEasyâ&#x201E;˘
NAIL DRYER
DUST COLLECTOR
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
Whisks dust and debris out of the air!
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DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES
Acrylic Bit Stand Holds 6
Large Barrel #NB0501
Large Barrel #NB0508
Small Barrel #NB0502
Small Barrel #NB0509
Cone #NB0503 Toothpick #NB0504
NB0523
Football #NB0505 4-wk Backfill #NB0506
#NB0518 Fine #NB0519 Medium #NB0520 Coarse
Backfill #NB0511 Football #NB0512
)NVERTED 4APERED "ARREL "IT
Chamois Buffer Bit
Mandrels
#NB0514
¢ #NB0517 Clear #NAB0001
RHINESTONES
$1
Gold #NAB0004 Green #NAB0005 Light Blue #NAB0007
premiernailsource.com
Pink #NAB0008
STRIPING TAPE
$1
100-CT.
Professional UV Lamp
#NB1507
4 WATT
$2.95
Cone NB0516
TAHITI
DOUBLE
42 WATT
$12.95
TIMER & FAN
UV Lamp / Removable Shade
$1
Barrel NB0515
#NB1504
SALE!
$19.95 9 WATT
6 WATT
$1
BORA BORA
per roll
View available colors online.
15,000 RPM
GOLD #NAB0227 SILVER #NAB0228
DOTTING TOOL
) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa
MIRROR PANELS & TIMER
$1
PER PK
$1.95
$1
.25 oz.
LACQUERS .6 OZ.
NAIL ART BRUSHES Striper Brush #NAB0111 Detail Brush #NAB0112 Angled #NAB0113
FIMO SHAPES
ACRYLIC ROSES
$2.95
$4.95
TM
EACH
LACQUERS 1/2 OZ.
.33 OZ.
.25 OZ.
15 DESIGNS AVAILABLE
$2.95
$4.50
$15.95
$1.95 10-ct.
TREATMENTS
GELAC GEL POLISH
TREATMENTS
TREATMENTS
1/2 OZ.
$2.95
.6 OZ.
1/2 OZ.
.33 OZ.
$3.50
$3.50
$4.25
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Pedicure Slippers
Toe Separators
Toe Separators SALE! $3.50 24-ct. $1
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#!3% /&
1
#SB0404
Pumice Sponges #SB0408
#!3% /&
#SB0406
#SB0407
` #SB0412
"/8 /&
"/8 /&
` EACH
PEDICURE FIZZ
$4.95
%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212
BEST SELLER!
$3.95 per pound 6 lb. Box $17.95*($5 S&H)
SALE $15.95
1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207
0ARAFFIN -ITTENS OR "OOTIES CT SB0217
PARAFFIN WARMER
$19.95
Holds All Popular Brands
Manicure Warmer $9.95 25-CT. WHITE CUPS
5.)6%23!, ,).%23
#SB0317
100-ct. 4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214
0!#+
#SB0300
#SF1000
$49.95 #SB0201
#SB0301
PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128
$1.95
Gauze Wipes
0!)2 100-ct.
$1
Pedicure Socks
PNI NAIL TIDY â&#x201E;˘ ORGANIZER $19.95 #NC0127
Black #SB0409 White #SB0410
PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95
$2.95 pair
#PediStil1
MANICURE FIZZ
M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"
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.125 OZ.
$13.95
%!#(
TM
*
Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL
` EACH
TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95
SOAK-OFF GEL POLISH
.5 OZ.
THERAPEUTIC PARAFFIN WAX
144-ct.
YOUR CHOICE!
DURABLE ACRYLIC POLISH DISPLAYS
SHELLAC GEL POLISH
TREATMENTS
Fan Brush #NAB0114
$1
COLOUR EFFECTS
2.5 OZ.
4 WATT & 6 WATT ALSO AVAILABLE
#NAB0115
#SB0305
STRIPER LACQUERS
LACQUERS 1/2 OZ.
9 WATT #NC0007
COLORS AVAILABLE! VISIT OUR WEBSITE!
$1
STEEL CASE FWD/REV
UV BULBS $4.95 EA.
36 WATT
RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95
Art Club
TM
7 WATT #NC0231
TUNNEL
$11.95 $99.95 #NC0229 $49.95 #NC0004
$1
FIJI
$399.95
")43 !$* 30%%$ #KUPA1
$69.95 VALUE
#NB1500
NAIL ART FOIL
#EDMT20 20,000 RPM
Razzberry
SALE! $149.95 #PNI25
YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!
$1
Red #NAB0010
RHINESTONE SHAPES
Battery Operated UV Lamp
PER PACK
Choose from many styles at
144-CT.
NAIL BASIX
$1
Iridescent #NAB0006
Purple #NAB0009
$2.95
Includes 3 bits and no-hassle warranty.
#PNI12
DRIED FLOWERS
Black #NAB0002 Blue #NAB0003
$39.95
-4
-!.) 02/
Exclusive Price! 25,000 RPM
Includes 6 bits, 3 sanding bands and convenient carrying case.
#NB0521
Buffing Stone "ITS
DRILL
â&#x20AC;&#x153;THE BULLETâ&#x20AC;? DRILL KIT
0EDICURE "IT #NB0522
$2.95 EACH.
$4.95 EACH.
Cone #NB0510
Toothpick #NB0513
2-wk Backfill #NB0507
1000 ct. 100 ct.
$49.95
#NC0227
$99.95
SANDING BANDS
DIAMOND DRILL BITS
#NC0232
$69.95
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
Peppermint Pedicure Collection
Gentle Exfoliating Sloughing CrĂŠme
-ANICURE "ALLS CT
5 Gallons $59.95
0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"
Gal. $14.95
PIPE-FREE PEDI SPAS STARTING AT $1495!
CrĂŠme Mask
Pedicure Scrub
Rock Salts
Ice Cooling Gel
($10 S&H)
($5 S&H)
8 oz. $2.95
E L E C T R O N I C S
A C C E S S O R I E S
S N U A I P L P L A I R E T S A C C E S S O R I & E S
P O L I S H
M A N I C U R E
P E D I C U R E
M A N I C U R E
P E D I C U R E
PEDI CARTS STARTING AT $69.95! NAIL TABLES STARTING AT $169.95!
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.
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National Promotions July/August 2011 Leading Professional Brands Recognized Around The World CITY LIGHTS™ Acrylic Powders BUY ONE GET ONE
FREE! $9.95
NOUVEAU SPA™ Relax Sea Salt Soak
Far East Collection Great American Collection European Collection 15 Open Stock Shades
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FREE!
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$39.95
SUPER
64 oz. jar
SEAL™
BEST SELLER!
UV Gel Sealer BUY ONE GET ONE
FREE! $9.95
.5 oz. bottle
PNI12 BULLET™ Nail Drill Kit
XTREME NAIL™ Intense Treatments BUY ONE GET ONE
FREE!
Includes A/C adapter, 6 bits, 3 sanding bands
$2.95
$29.95
.5 oz. bottles
COLOUR COLLECTION™ Six collections available. Each contains 10 colors of one nail art product.
$49.95
$2.95 EACH
RAPIDCURE™ Tunnel UV Lamp 36 WATT
RAPIDCURE™ 9 Watt UV Bulbs BUY ONE GET ONE
FREE!
$4.95
www.pniworldwide.com
Locate a dealer near you: www.pniworldwide.com/dealers Distribution opportunities available: newdealer@pniworldwide.com
(813) 960-278& (877) PNI-4447
OFFERS VALID JULY 1 TO AUG. 31, 2011 AT PARTICIPATING PNI WORLDWIDE DISTRIBUTORS www.nailsmag.com/fifi/19144
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www.nailsmag.com/fifi/19166
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The ®
DECISION is
MSRP: $2500
NOW: $1995
C
UL ®
US
Made in USA
Blue
Copper
Ruby Red
®
MSRP: $2495
NEW 2011 C
UL ®
US
Made in USA
Ruby Red
Scan to see video
Gold Sparkle
Black
Silver Sparkle
Blue
Blue
Copper
Copper
Ruby Red
* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement. ** Call for additional spa chair color selections.
Auto-Fill “SMART” Feature
Bowls
TM
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Auto-Fill
TM
Exclusively
Blue
Goldenrod
by Lexor.
Auto-FillTM is a standard “Smart” feature that can only be found in Lexor’s pedicure spas - helping salons save time and increase productivity since 2007.
na0811ds.indd 170
Copper
Ruby Red
Black
Venetian Red
Black Diamond
*Now available on all Infinity and Liberte Pedi-Spas
6/28/11 12:41:47 PM
Crystal Clear MSRP: $2700
NOW: $2200
C
GEL Bowls
UL ÂŽ
US
Made in USA
Exclusively at Lexor
Ruby Red
infinity
Copper
Blue Sky
Black Onyx
TM
MSRP: $2995 $3495 w/ DAS
Digital Automated SystemTM (DAS) (optional upgrade - not included in the promotional price)
C
UL ÂŽ
US
Made in USA
Goldenrod
Black Diamond
Venetian Red
Scan to see video
August Promotion Promotion Only Valid From: 8/1/2011 to 8/31/2011
HO
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Salon Matching Set
$199 com
plete set p matching er Q purc spa ÂŽ hase
SAVE $$$ Monthly Sign up with us and get Lexorâ&#x20AC;&#x2122;s Exclusive Monthly Promotions emailed to you. Go to www.ShopLexor.com
800.211.7404 *(Package includes matching Nail Table â&#x20AC;&#x153;Gâ&#x20AC;?, Customer Chair and Tech Chair for $199 per QspaÂŽ purchase) Cannot be combined with any other offers or additional discounts.
We speak English and Vietnamese
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www.nailsmag.com/fifi/19261
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Why wait? Artisan Crackle Nail Polish In Stock Now! available in 10 hot, shocking colors Hurry, get yours today
Exclusive Online Offer
Buy 3, get 1
* Mix & Match! Limited supply available - Sales end 08/31/11
Black Spider Web
White Out Artic
Sterling Silver
Deep Midnight Blue
$50 Off!
SuperSonic3 &MFDUSJD /BJM 'JMF
Dark Orchid Purple
Green Party
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CVZ HFU Free!
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Now $12.95 VQ
Now $124.95 Reg. $175.00
Shocking Pink
Sale!
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Now $30.95 VQ *UFN
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Now $38.85 Reg. $59.76
*UFN
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orders over $99 | Coupon Code: NAILS0811 t .VTU FOUFS DPVQPO DPEF BU DIFDLPVU t 'SFF 614 HSPVOE TIJQQJOH GPS 64 DPOUJOFOUBM POMZ
$BMM
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800.669.9430
www.nailsuperstore.com
8F TQFBL ZPVS MBOHVBHF &OHMJTI 5JĚ&#x2039;OH 7JĚ?U 'SBOĂ&#x17D;BJT &TQBĂ&#x2014;PM www.nailsmag.com/fifi/19308
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www.nailsmag.com/fifi/19106
3/16/11 12:38:31 PM
Z450
LA FLEUR
GSPA-F
MORIAH
Z470
LAVENDER
LIBERTE
INFINITY
PETRA ROMA
LA FLEUR II
KAILA
FIRST CLASS
LA CAMELLIA
ALEAH
PETRA 900
While Spring and Summer are the gateway to relaxation for many, Salon owners know this is the busiest season for them! Pediworld has a wide range of pedicure spas that will suit your salon theme and style. We are ready to take what you envision and make it become your dream salon that you will be proud of. With so many chair styles to choose from, we will customize your ideas to fit your needs best. Let one of our bilingual representatives assist you. Call now for our new Spring and Summer promotions!
www.nailsmag.com/fifi/19261
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www.nailsmag.com/fifi/19238
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{
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my other life
Meggan Joy Anderson, salon owner In her other life: golfer
Juggling Clients and Golf Balls When Meggan Joy Anderson began golfing 10 years ago, she wasn’t the greatest. “I ran around with a group of girlfriends who golfed in a league and they needed an extra player. I figured I had nothing to lose but a few golf balls,” recalls Anderson, owner of Nail’D By Meggan inside Burley, Idaho’s Dreamz Day Spa and Salon. “Early on, I had a few water balls and even threw my clubs a few times.” But after she got the hang of it, she was truly hooked. She now claims an 18 handicap, about average for recreational players, she says. Anderson took over as head of the women’s golf league in Burley a few years ago. “I have about 42 women who golf in the Thursday night league; it’s crazy at times with all those women!” she says. “There are different levels of golfers, but I tell the girls that we’re all out to have a good time — who cares if you get a 10 on the hole or hole in one, just have fun.” As head of the league she makes sure everyone is on the right hole, keeps track of the scores, and plans fun nights. “My favorite is awards night. We go to our local 19th hole, have awesome barbeque, and give away prizes.” As to why she loves golf, she points to the lessons the sport has taught her — number-one among them: patience. “The game is intense,” she says. “I mostly love being on the greens with my girls and the memories we make.” It’s not always easy to juggle her clients and her hobby. “When golf season starts, I always tease my clients that I’m off to join the LPGA Tour and I might not be back.”
I always tease my clients that I’m off to join the LPGA Tour and I might not be back.
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
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NAILS MAGAZINE
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AUGUST 2011
6/24/11 10:37:42 AM
PARADISE FOUND. Cleanse. Hydrate. Take flight. Zesty mango and sweet coconut carry you away on a fragrant tropical breeze. Wrap yourself in velvety, rich, soothing moisture. Goodbye dry. Your tropical paradise awaits. Mango & Coconut Scentsations™. From CND.
cnd.com ©2011 Creative Nail Design, Inc.
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philadelphia, pa
No doubt about it, train stations and romance go hand-and-hand. Lovers parting and reuniting, it’s a tale as old as time. Should you pass through Philadelphia when Touring America, make sure to ride the rails, at least for a few stops. Who knows, you just might fall in love.
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MODEL IS WEARING I EAT MAINELY LOBSTER
NEW from OPI for FALL/WINTER 2011 NATIONAL RELEASE DATE: 8/3/11 CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE For more information, contact your local OPI distributor. Call 800.341.9999 ©2011 OPI Products Inc.
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