Nails Magazine January 2011

JANUARY 2011

WWW.NAILSMAG.COM

Schedule Your 2011 Trade Shows

WHO HAS THE WORST CLIENT EVER? Cast Your Vote

THE DEVIL WEARS…NAILS [The Inspiration Behind This Winning Cover]

Comfy, Creative MANICURE TABLES

THE

Reader-Written ISSUE na1110_coverWinner.indd 2

11/23/10 10:48:31 AM

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National Release Date: March 1, 2011 18-Piece Countertop Display Includes FREE Nail Palette!

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www.essie.com

America’s nail salon expert.

Since 1981

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hands of time.”

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America’s nail salon expert.

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11/22/1010:40:25 12:28:52 PM 11/24/10 AM

{in this issue}

January 2011 Volume 28, No. 13

Features 98 Steppin’ Out in Style NAILS’ readers have voted and the cover tech winner is Kelly-Marie Daly of Charleville, Ireland.

Daly took her inspiration for her winning entry from a movie and a shoe.

98

104 Celebrating Our Blogger Voices!

New salon owners, competitors, students, coaches, and a few opinionated veteran techs — we let these reader voices shine through every week online. And they have a lot to say. If you aren’t already following these blogs, bookmark them right away.

110 Show & Tell Nail techs share their manicure station set-ups. It’s a revealing look at form, function, and personality.

104

118 My Worst Client Ever Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.

JANUARY 2011

WWW.NAILSMAG.COM

page 56 Schedule Your 2011 Trade Shows

page 118 page 110

WHO HAS THE WORST CLIENT EVER? Cast Your Vote

THE DEVIL WEARS…NAILS [The Inspiration Behind This Winning Cover]

page 98

Comfy, Creative MANICURE TABLES

THE

Reader-Written ISSUE

110

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Cover Look

Nails: Kelly-Marie Daly, Charleville, Ireland Photographer: Sui Model: Anne-Marie Daly

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NAILS MAGAZINE

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JANUARY 2011

11/29/10 10:07:17 AM

SOAK-OFF GEL LACQUER SYSTEM

Model is wearing Lucky Lucky Lavender and DS Radiance

Truly an affordable luxury for you and your clients.

Average cost per set is $1.33 DON’T FORGET TO RECOMMEND A MATCHING BOTTLE OF OPI LACQUER FOR AT HOME MAINTENANCE.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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{in this issue}

54

Technique 47

Business 71

50 Demos Step-by-steps from Light Elegance and SheeKee Nails 54 Signature Services Step-by-steps for Jelli Pedicure and a Relaxing Rose Pedicure 56 Get Out of Town: A Guide to 2011’s Big Beauty Shows Come take a class, learn about the latest products, meet new friends, and renew your love of nails. Here’s a quick preview of this year’s major tradeshows.

74 Reader to Reader What’s the most worthwhile trade show, professional networking event, or continuing education class you’ve ever been to and why?

76 Networking to Grow Your Business Let’s face it, there seems to be a nail salon on every corner and some in between. So what’s a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?

80 Salon Profile A mentor (Gina Silvestro) and mentee (Amy Oung) discuss the evolution of each others’ salons, which are in neighboring towns.

Style 61 74

66

64 Nail Art Studio Step-by-steps on new nail art designs 66 My Most Confident Work Outfit NAILS asked readers: What do you wear to the salon to set the tone for a great day? You told us that comfort and style were both important factors.

68 Boutique: Customizable Chocolates As a way of showing client appreciation, personalized chocolate confections are a sure hit. These custom-made sweet treats are just a taste of the endless possibilities available.

Health 85 88 What Is Onychatrophia?

Just like other parts of our bodies, nails have the capacity to atrophy.

Unfortunately, once atrophy has set in, the condition is permanent.

92 Keeping Tidy In this world of bling, how do you keep a nail station clean?

96 Secret Ingredient: Red Wine A closer look at this fermented grape liquid that is packed with antioxidants.

In Every Issue

80

92 24 |

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28 30 34 42 126 128 134 142 162

On My Mind On Your Mind Nails File On The Road Reader Nail Art Ad Index Product Spotlight Deal Sheet My Other Life

JANUARY 2011

11/29/10 11:20:41 AM

Improve Lacquer Performance Chosen #1 basecoat by nail care professionals, ORLY’s BONDER® rubberized basecoat grips lacquer to the nail surface for lasting adhesion and wearability.

ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. FOR MORE INFO & AUTHORIZED DISTRIBUTORS CALL

800.275.1111

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11/23/10 2:49:14 PM

log on every day to…

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Go Glam.

Get in on the designer salon aprons trend with a choice of 11 aprons that combine high functionality with high fashion.

Create Your Own Nail Art Gallery.

www.nailsmag.com/designeraprons

If you’re a nail artist and don’t yet have a profile on Nail Art Gallery, what are you waiting for? Nail Art Gallery is a new social networking/ photo sharing site from NAILS Magazine. You can create a personal profile, become a fan of other nail artists, and upload all of your nail art photos in one easy-to-share place.

nailartgallery.nailsmag.com

Self-Inspect Your Salon.

Start the new year right by inspecting your salon (before a state inspector does). We provide you with a 44-point printable checklist that covers things like making sure every nail tech has a valid (unexpired) license and that all products are correctly labeled.

www.nailsmag.com/selfinspection

Enjoy the Sunny Side of Nails.

Join 32,000 Nail Techs Online.

Holly Schippers is FingerNail Fixer, and her new blog showcases her passion and enthusiasm for helping other nail techs. She’ll provide you with project assignments to build your business, helpful hints, and a can-do spirit.

Joanne Payne (via Facebook): “Received my first issue of your magazine today. Too bad I haven’t had a chance to read it yet because my 10-year-old daughter has stolen it from me and is reading it....She loves nails.”

blogs.nailsmag.com/fingernailfixer

www.facebook.com/nailsmag

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JANUARY 2011

11/24/10 8:09:07 AM

Who says

you can’ t be perfect?

Patented Innovation provides non-chipping, long-lasting awless French color for natural manicures.

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11/22/10 4:03:02 PM

{on my mind} Where Have All the Details Gone?

Sometimes I find myself wondering about the details — all the little, but important, things that make nail services special and lasting. They might be so far gone you don’t even know

We’re happy to announce that Holly Schippers is NAILS Magazine’s newest blogger. She’ll be posting weekly at FingerNail Fixer (blogs.nailsmag.com/fingernailfixer). Her blog will include helpful hints and projects for nail tech self-improvement.

Holly Schippers

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what I’m talking about. The details might be an actual part of your service, like cuticle care or filing, or they might be part of your customer service, like salon sanitation or simple kindness. I think it’s time we as an industry take a collective step back and look at what we’re missing.

Do you have to have a fancy manicure table to make a service good? No. But skipping cuticle work to save time is losing an important detail of a service.

Meticulous cuticle work can make polish lie smoother, enhancements last longer, and hands look better. When you look at it like that, it doesn’t seem like such a great idea to skip that little detail.

How about cleaning that extra hang-off from under the nail after shaping?

Leaving it behind can cause bulk at the end of the nail or a rough finish. Bulky spots under the nail get picked at and rough edges snag things. This tempts our clients to start filing their nails, which leads to issues that waste more time to fix than what just swiping the edge clean would have taken in the first place.

Speaking of shaping, do you look at the nails from more than one angle when you’re finished to make sure the shape is even and consistent? Paying attention to detail sometimes means looking at things from a different point of view. Turn that hand around and look at the fingers as if they were your own, then look at them with the palm facing you — an added bonus is you can check the shape and length this way.

Brush-on gel polishes are all the rage right now. If you have never perfected your polishing you may notice some attention to detail is in order. Did you ever learn how to properly polish? I think it has become a lost art — until recently.

Sealing the edge with every single layer, leaving a tiny margin away from the skin, polishing in nice thin layers. Are any of these ringing a bell? Because these are details you can’t skip with the new brush-on gel polish application.

The details aren’t just part of your technical skills. Your table might be a shining example of cleanliness, but how do you think a dirty restroom affects the overall perception of your salon? It seems like an irrelevant detail, but universal salon sanitation is a plethora of details that can be easily overlooked.

And how about your basic customer service? Are you saying “hello” to every customer who walks through the front door? Do you offer your client a drink? Offer to take her coat and purse for her? Do you remember her favorite polish color and to ask about her sick mother? These are some of the little details that can really make a difference in why your client keeps coming back to your salon.

They don’t call them basics because they are easy to learn and overlook.

They’re basics because they are the building blocks of your services and your business. When was the last time you brushed up on the basics — simple things like consistent shaping, polish application, or mix ratio? The details are in the basics and they can actually make or break a service, so brush up on all your basics, dust off those building blocks, and start 2011 with a solid detailed foundation!

— Holly Schippers

JANUARY 2011

11/24/10 8:11:56 AM

GOOD-BYE ROUGH AND UNHEALTHY. No drills. No filing. No soaking.

No more nail damaging, time-consuming removal. Period.

cnd.com/shellacN ©2011 Creative Nail Design, Inc.

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{on your mind} just my opinion .COM WWW.NAILSMAG

By Renee Borowy, VIP Salon & Spa, Riverview, Mich.

2010 NOVEMBER

HAY FEVER H Thank you so T much for putting m my m hay nails in UV Nail the November Lamps are Safe sissue (“Extreme 5ildBuinsing esTips 2Bu Embedding”). I already knew I’d a be in that issue for the abstract holiday nail art (“In the Holiday Spirit”). But, you can imagine my surprise when I saw that piece. I can’t thank you enough.

Since graduating from nail school, your magazine has taught me so much more, with new techniques and products.

You’re just amazing. How awesome it would be to see someone do those “hay” nails on a July or August cover, since that’s hay season. Maybe someday!

KIMBERLY HARR

SCIENTIFIC RM CONFI REPORTS

to 11 Ways UP SPRUCE ON YOUR SAL Update: ve ocla Aut R STATE WILL YOUE THEM? UIR SOON REQ g 28 Stockin s Stuffer Idea

H FOR BOOT

RENTERS 9/24/10

10:49:12

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i dd 2 over.indd

na1110_c

La Nail Beautician Everett, Pa.

THE CHEMISTRY OF ACRYLICS I am studying to be a nail tech and I’m currently learning about acrylic nails at school. One of my teachers made reference to an article that Sree Roy wrote in 2009 — something to do with a glossary of terms in regards to the chemistry of acrylic nails. Maybe you can tell me more of what the article was about, as something like this would be very helpful for my studies.

ELIZABETH PETROU Via e-mail

Editor’s Note: Congratulations on your enrollment in nail school! The article was published in our July 2009 issue and is called “The Chemistry of Acrylics.”

By the way, if you get a chance, you might want to check out our NAILS 101: A Student Blog. It follows the journey of nail tech students from the beginning of nail school through taking the board exams and finding a job.

You can check it out at: http://blogs. nailsmag.com/student.

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NAIL TECHNICIANS, OUR TIME HAS COME!

NAILS MAGAZINE

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My love and passion are nails and nail technicians. When I started doing nails in the early ’80s, nail salons were not even a viable, stand-alone business. There may have been a few small salons; however, they were very, very rare. Nail technicians were always tucked away in the “corner” of a salon — not the mainstay of the salon business. There may have been one tech in a salon, but you never saw an entire area dedicated to nail technicians.

The funny thing is that owners of salons really didn’t realize what they had in a nail technician. Mind you, I’m not talking about all owners, but most. Acrylic and porcelain were products that were gaining ground and manicures and pedicures were not as high a priority to book as hair services.

Fast forward through the years and we see that nail salons started thriving as stand-alone businesses. Discount salons started coming into play and it seemed that everyone had nails! Many of the hard-working nail technicians who couldn’t compete with discount salons dropped out of the business.

The stand-alone nail technician could not compete with the discount salons’ price structures, convenience of walk-in appointments, products used (many were using MMA), and speed. I am not saying that technicians working in discount salons did not work hard, but they were a completely different entity that we were not accustomed to that seemed to be springing up everywhere.

This led to the loss of nail technicians in the schools and the industry. Unless it was a discount salon, there were very few nails-only salons left to be found.

Today, there is a very positive outlook for the nail technician.

Opportunities are better than ever.

Education is rampant and many new

services are being introduced to our profession. Pedicures barely existed in the ’80s, let alone whirlpool pedicure chairs. Pink-and-white enhancements were painted on with polish only.

White powders were yet to be developed as we know them today. Pedicure scrubs, treatments, upgrades — all did not exist.

Today’s nail technician has the ability to book numbers as high or higher as hairdressers or estheticians in the world as we know it now. It is an exciting time for us. We have seen nail techs almost double their daily income — some almost as high as $500 in a single day without tip income included in these numbers. With upgrades and equipment helping us out (whirlpool pedicure chairs, electric files, new gel-based products, etc.), we are able to work smarter and not harder.

And, today we are looked at more as professionals than we ever were. If rebooked correctly, clients will come to see us weekly or two to three times a month, depending on the service.

Clients’ fingernails and pedicures are just as important as having their hair done and in many instances they are more important than having their hair done. And yes, we see the client much more often.

This is why education is so important.

Your clients need to know that you are investing in yourself so they know you are investing in them. It is also important to have the latest and greatest for them. Clients get bored (like we all do) and they appreciate you knowing about all of the new up-and-coming trends. If you are a nail technician who has left the industry or has not gone full force in the industry, I highly encourage you to try again. While the economy is in a tough place we are still finding that clients will spend the extra money to feel better. They may not be able to take that much-needed vacation, but at least we can help them lift their spirits and feel good about themselves! >>>

JANUARY 2011

11/24/10 9:49:58 AM

HELLO

FAST GENTLE REMOVAL. Don’t soak, drill or file. Wrap!

Shellac™ removes safely and easily in 10 minutes—really!

Shellac™ • On Like Polish.

UV3 Technology • Wears Like Gel. patent pending

• Off In Minutes. (really!)

cnd.com/shellacN ©2011 Creative Nail Design, Inc.

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TOUCHING MEMORIAL I just wanted to take a moment to tell you how touching Rebecca Seal’s words were concerning Lisa Lavender (“Longing for Lavender,” October 2010). I wondered why we never saw her in NAILS anymore, and now I know why. That is so sad, but I think you really paid homage to her well.

JILL WRIGHT Via e-mail

web poll When was the last time someone else (other than yourself) did your nails?

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon

21%

Within the past month

11%

Within the past 3 months

8%

Art Director Danielle Parisi Danielle.Parisi@bobit.com

Within the past 6 months

3%

Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com

58%

Log on to www.nailsmag.com to answer this month’s question and don’t forget to check back here to see what other nail techs have to say.

Psssst…

Available exclusively in Serena’s Glam Slam Duo-Pack

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

Within the past week

More than 6 months ago

HAUTE COLORS SERVED DOWN UNDER

A BOBIT BUSINESS MEDIA PUBLICATION

Tell us what you’re thinking. This page is your chance to express your feelings. Here at NAILS, we welcome your feedback — whatever the tone, whatever the message. So jump on your computer — or get out that ballpoint pen — and shoot us a letter.

E-mail Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, On My Mind, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Desiree Bennett For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

Call 800.341.9999 ©2011 OPI Products Inc.

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HAUTE COLORS SERVED DOWN UNDER

Serena is serving up style with two new shades from OPI: one radiant, shimmering green and a new black shade that “shatters” when you apply it.

SIMPLY SMASH-ING!

BLACK SHATTER

Apply one coat of Black Shatter over completely dry lacquer for a two-texture look.

For high-gloss, finish with Top Coat.

Find us on: CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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11/24/10 9:52:42 AM

Princess Gard won last year’s Stars Photo Competition with this image, which later appeared on NAILS’ cover.

{nails file} 1. Elena Khusainova of St. Petersburg, Russia, earned first place in division 2 for fantasy nail art like this. 2. The Team Trophy went to Nails & Beauty Italia 1 with 2,110 points.

1

INTA Sponsors Stars Nail Design Photo Competition 2

London Nailympics Draws Competitors From Around the Globe On September 19-20, some of the best nail artists in the world gathered to take part in the sixth annual London Nailympics at the Olympia Beauty Show in London. The Nailympics drew 354 competitors from 24 different countries this year, and the show itself had more than 30,000 attendees.

See the full list of winners in our Top 25 coverage on page 36.

Nail professionals can show the world their creativity by designing and photographing their best work to enter in the International Nail Technicians Association (INTA) Stars Nail Design photo competition. The concept for the Stars Nail Design competition is for nail techs to create a set of design nails using extensions, nail art, colored acrylic, or gel to achieve a creative presentation of their work. Entrants are judged on both technical execution and creativity along with photo expertise. Finalists will be selected and judged by industry celebrities and editors, including Jan Arnold, co-founder of CND, nail technician Vicki Peters, and NAILS editor Hannah Lee. The Stars Nail Design winner will receive: > $500 cash and prizes > INTA membership for one year (including free admission to the 2012 America’s Beauty Show) > Free admission to America’s Beauty Show, March 12-14, 2011 > Commemorative plaque > Winning photo entry on www.americasbeautyshow.com > Local and national publicity The deadline for entries is February 11, 2011. Applications can be found at www.americasbeautyshow.com/starscontest or by calling (800) 648-2505.

Using Her Skills to Bring Smiles to Others It’s kind of like doing nail art, only the canvas is bigger and the “clients” are usually younger. Lucia Etchamendy, owner of Lucia’s Hair and Nail Salon in Hesperia, Calif., donates her services doing face painting, a skill she developed when she started painting her children’s faces almost 18 years ago. “The payment I receive from a young child or an elderly person getting her first painted tattoo is priceless,” she says. Etchamendy plies her skills at places like elementary schools, fundraisers, and Halloween parties. Her most popular designs are stars, skulls, flowers, spiders for the boys, and lots of glitter for the girls. “Basically, face and body painting requires the same skills as nail art. And if it doesn’t come out right, it simply washes off,” she says. >>>

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JANUARY 2011

11/23/10 2:33:29 PM

www.nailsmag.com/fifi/11119

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{nails file} 2010-2011 nail competitors ranking

2 top5

Participant & Ranking

NAIL COMPETITORS

Taking part in a competition takes courage and determination. Just waiting for the results is nerve-wracking in itself, but in the end, competing is worthwhile — for many reasons. That’s why we encourage all nail technicians to compete. You may even see your name on our Top 25 list. Each month, winners from participating shows are added to NAILS’ Top 25 ranking. First place earns 6 points, second earns 5 points, and third earns 4 points. For SuperPoints competitions, point scores are doubled (for veteran or master divisions) and fourth place earns 6 points. If you have questions regarding your points, call (310) 533-2457 or e-mail judy.lessin@ bobit.com. All placements must be verified by show sponsors.

Show Winners London Nailympics (September 19-20) Acrylic Sculpture, Division 1: 1st: Yeo-Ran Jung 2nd: Hye-Joo Kim 3rd: Seiko Yamamoto Acrylic Sculpture, Division 2: 1st: Seung-Hyo Baek 2nd: Svetlana Yudkina 3rd: Elena Zavertiaeva Acrylic Sculpture, Division 3: 1st: Karin Strom 2nd: Linn Limberg-Larsen 3rd: Dong-Won Lee Gel Tip & Overlay, Division 1: 1st: Anna Katarzyna Wesolowska 2nd: Yeo-Ran Jung 3rd: Mi-Ok Kwak Gel Tip & Overlay, Division 2: 1st: Zsuzsa Teodora Kovacs 2nd: Judit Kobori 3rd: Olesya Zhilcova

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SP1

SP2

SP3

SP4

2

2

0

0

0

0

0

2

Svetlana Yudkina

17

2

1

0

0

0

0

0

3

Dong-Won Lee

15

1

1

1

0

0

0

0

4

Anna Katarzyna Wesolowska

12

2

0

0

0

0

0

0

Jessica Strom

12

2

0

0

0

0

0

0

Lynn Lammers

12

2

0

0

0

0

0

0

Chiho Hoshino

12

2

0

0

0

0

0

0

Karin Strom

11

1

1

0

0

0

0

0

Hye-Joo Kim

11

1

1

0

0

0

0

0

Maria de Lourdes Desfassiaux Vergara

11

1

1

0

0

0

0

0

Seung-Hyo Baek

11

1

1

0

0

0

0

0

Zsuzsanna Fekete

10

1

0

1

0

0

0

0

John Hauk

10

0

2

0

0

0

0

0

Sabrina Scuccimarro

10

0

2

0

0

0

0

0

Mi-Ok Kwak

10

1

0

1

0

0

0

0

16

Kirsty Meakin

9

0

1

1

0

0

0

0

17

Azumi Kanane

8

0

0

2

0

0

0

0

18

Zsuzsa Teodora Kovacs

6

1

0

0

0

0

0

0

Elena Husainova

6

1

0

0

0

0

0

0

Lee-Jin Young

6

1

0

0

0

0

0

0

Szabina Varadi

6

1

0

0

0

0

0

0

Elena Manta

6

1

0

0

0

0

0

0

Tatjana Keester

6

1

0

0

0

0

0

0

Dosa Sengphachen

6

1

0

0

0

0

0

0

Pisut Masanong

6

1

0

0

0

0

0

0

Wrap Tip & Overlay, Division 3: 1st: Jessica Strom 2nd: John Hauk 3rd: Zsuzsanna Fekete

Acrylic Tip & Overlay, Division 1: 1st: Ana Katarzyna Wesolowska 2nd: Marie Louise Appels 3rd: Sasha Schmalgemeijer

Nail Embellishment, Division 1: 1st: Mi-Ok Kwak 2nd: Monica Pierini 3rd: Alessandra Zagato

Acrylic Tip & Overlay, Division 2: 1st: Svetlana Yudkina 2nd: Anastasia Schadenko 3rd: Antoinette Scheffel

Nail Embellishment, Division 2: 1st: Svetlana Yudkina 2nd: Sabrina Scuccimarro 3rd: Silvia Ortenzi

Acrylic Tip & Overlay, Division 3: 1st: Jessica Strom 2nd: Karin Strom 3rd: Simone Groenenboom

Nail Embellishment, Division 3: 1st: Dong-Won Lee 2nd: Kirsty Meakin 3rd: Natalia Penkova

Wrap Tip & Overlay, Division 1: 1st: Yeo-Ran Jung 2nd: Mika Oki 3rd: Han Min Hee

Fantasy, Division 1: 1st: Elena Manta 2nd: Yeo-Ran Jung 3rd: Naomi Kabe

Wrap Tip & Overlay, Division 2: 1st: Lee-Jin Young 2nd: Lina Nyberg 3rd: Lina Valerieva

Fantasy, Division 2: 1st: Elena Husainova 2nd: Sabrina Scuccimarro 3rd: Carmen Gamero Lopez

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Gel Tip & Overlay, Division 3: 1st: Zsuzsanna Fekete 2nd: Maria Malekne Vigh 3rd: Gabriella Kovacs

NAILS MAGAZINE

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2nd

Yeo-Ran Jung

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NEW SCORING FOR SUPERPOINTS COMPETITORS So that the ranking more accurately reflects competitors’ skill levels, winners in the novice or student division will not receive double points for their wins at SuperPoints events. Also note that no points will be awarded to participants in relay or group competitions in regular or SuperPoints events.

1st

1

8

SuperPoints Competitions for the 20102011 competition year are as follows: > ISSE Long Beach, January 29-31 > ISSE Midwest, March 26-28 > Premiere Orlando, June 4-6 > IBS Las Vegas, June 18-20

Total

JANUARY 2011

Fantasy, Division 3: 1st: Szabina Varadi 2nd: Maria de Lourdes Desfassiaux Vergara 3rd: Marta Maslo Mixed Media, Division 1: 1st: Hye-Joo Kim 2nd: Hye Kjung Kim 3rd: Mayumi Saito Mixed Media, Division 2: 1st: Tatjana Keester 2nd: Seung-Hyo Beak 3rd: Jin-Young Lee Mixed Media, Division 3: 1st: Maria de Lourdes Desfassiaux Vergara 2nd: Dong-Won Lee 3rd: Kirsty Meakin

Show Winners Nailpro Sacramento (October 10)

Hand Painted Nail Art, Veteran: 1st: Pisut Masanong 2nd: Yasushi Arakawa 3rd: Marina Lopresto Salon Success, Novice: 1st: Chiho Hoshino 2nd: Mayu Suehiro 3rd: Nicole Vasher Salon Success, Veteran: 1st: Lynn Lammers 2nd: John Hauk 3rd: Azumi Kanane Sculptured Nails, Novice: 1st: Chiho Hoshimo 2nd: Kezuyo Wokisaka 3rd: Mariko Takeya Sculptured Nails, Veteran: 1st: Lynn Lammers 2nd: Megumi Sawase 3rd: Azumi Kanane

Hand Painted Nail Art, Novice: 1st: Dosa Sengphachen 2nd: Lakia Lewis 3rd: Maiko Kido

>>>

11/24/10 10:57:04 AM

Color Combinations Perfect smile lines.

No-chip French design.

Endless color possibilities.

Application More Colors Available in Thin & Thick Bands

THIN BAND

THICK BAND

Apply French Wrap Plus with Brush-On Glue

Clip to remove housing applicator

Apply Dashing Diva Base Seal & let dry

Apply polish sideways up to French color

Finish with Dashing Diva Top Seal

Š2011 Dashing Diva Professional. 866.665.3482 See more color combinations at www.dashingdivapro.com www.nailsmag.com/fifi/11231

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11/23/10 2:33:51 PM

{nails file}

freebies Learn Low-Cost Marketing Tips Be one of 100 readers to win 101 Media and Marketing Tips for Salon Owners, Stylists and Managers by Nanette Miner.

This book is filled with useful, practical tips and valuable resources that the salon owner or tech can immediately put into practice to boost her professional image and visibility. To enter to win, go to www.nailsmag.com/freebies by January 31.

New From Famous Names: Win Lumos

V.I.P. Boasts Most CND Grand Masters Last fall, V.I.P. Salon & Spa in Riverview, Mich., became the largest CND Grand Master salon in the world. Owner Reneé Borowy couldn’t be more proud of her staff of 21 nail technicians, all of whom completed the extensive certification program. Laurie Allure — a CND Grand Master instructor as well as a CND education ambassador — partnered with Borowy to conduct three separate trainings over the course of five months. This required practical, hands-on instruction as well as background in the entire field of nails, including spa manicures, spa pedicures, liquid and powders, gel enhancements, and Shellac application techniques.

Twenty-five readers can win duopacks of Lumos High Speed Top Coat and Instant Impact Bottom Coat. The non-yellowing top coat is extremely fast-drying and chip- and peel-resistant. The bottom coat dries instantly and chemically bonds to both nail plate and coat above. To enter to win, go to www.nailsmag.com/freebies by January 31.

Congratulations to October’s Winners

One reader received new colors from NSI’s Balance Color Gel line and one reader received a Belava Heater/Massager.

Midwesterners: Save the Date 23

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JANUARY 2011

Midwest Nail Technicians Networking Event Organized by Jennifer Wirth January 23-24, 2011 Middleton, Wis. www.imustdonails.blogspot.com/2011/11/midwestnail-technicians-networking.html America’s Beauty Show (formerly The Midwest Beauty Show) Sponsored by Cosmetologists Chicago March 12-14, 2011 McCormick Place West, Downtown Chicago www.americasbeautyshow.com The International Salon and Spa Exposition — Midwest Sponsored by the Professional Beauty Association March 26-28, 2011 Donald E. Stephens Convention Center, Rosemont, Ill. www.probeauty.org/isse

11/23/10 2:33:56 PM

Available at:

T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com www.nailsmag.com/fifi/11162

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11/24/10 12:18:17 PM

nails file

show coverage

One Tech’s Take On Premiere Birmingham

BY JILL WRIGHT

The Premiere Show in Birmingham, Ala., (held September 18-19) is only a four-hour drive from my home in Kentucky. Since I don’t have to spend money on airfare, that leaves me with more money to purchase supplies. I like the fact that it’s a mid-sized show and I can navigate it easily. I dedicate the first day to taking classes and networking with techs to promote the Nail Tech Networking Event of the Smokies, which I host. I also spend a little time cruising the show floor so I can spot the best deals that will sell out the fastest (I snap them up before they do). The second day is all about checking out the booths on both levels, making more purchases on my list, maybe taking one more class, and inviting educators to demo at our next networking event. Here’s a look at my time at the show.

[above] On the first day of the show, CND educators Kim Jones and Margo Reed show off the Shellac line that was available to purchase. [left] Downstairs CND had another area set up to handle the many requests for Shellac demos. CND’s Anna BoyerCreek watches while educator Vickie Sutton applies Shellac’s Fedora on Angelle Crosby of Destin, Fla.

LeChat’s sales director Aaron Hill and educator Yvette Holt stand in front of a large unit filled with LeChat products. [inset] LeChat’s professional UV gel polish comes with a complimentary matching traditional polish for the client to take home. She can then match her toenails, polish over her outgrowth like a fill, or invite her BFF to wear a matching color — hence the name “Perfect Match.”

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[above] Backscratchers owner Michael Megna poses for a photo o with me (left) and educator Sandi Earwood in front of the company’s newly designed trade show shelving unit. [right] D.J. Charette and Laquita Sanders use Backscratchers’ new show demo station, which allows for many techs to encircle the educator for better visibility.

Tracy Martin has been an OPI educator for three years. [above inset] OPI educator Jeany Perez shows off her nails, which were polished in a cross-cut pattern using Blue My Mind and the new shade DS radiance. [below inset] OPI’s Burlesque collection looks like rock star toes in a bottle!

To use Migi Nail Art pens, gently squeeze the pen allowing the color to flow out in order to create a series of lines, dots, and squiggles. Plus you can use the white pen for a French manicure.

Bruce Atwood of Atwood Industries mans the booth where techs can get their hands on “The Monster,” an electric file bit that’s perfectly designed for reducing length on gels.

JANUARY 2011

11/23/10 9:07:41 AM

Essie educators Meredith White and Azlin Farre give me a sample of Fill the Gap ridge filler, with binding and conditioning ingredients to create a chip-resistant bond.

Techs may not know that the Eye Kandy line of glitter, besides being used as makeup, can be used for bling nail creations. The finely ground glitter powder is unlike the chunky glitter of craft stores and can be mixed with acrylic, gels, and even polishes.

From TLC’s hit show “What Not to Wear,” stylist Nick Arrojo takes a moment to pose with me. Since leaving the TV series, Nick has created his own brand of Arrojo products.

While shopping at the OPI booth, I met Phyllis Weller (a.k.a. “the Slapper”) from Amerikan Body Art, who was wearing this glitter tattoo of a heart with a peace symbol.

Many attendees were walking around sporting many versions of these glitter tattoos, which some even placed at the temples of their closely cropped hairstyles. (I was afraid to ask how Phyllis got the nickname “the Slapper”!)

Educator Samantha Morales shows how easy it is using the Dashing Diva French Wrap Plus to get a perfect French manicure every time. [inset] Dashing Diva Metallic Nails are full coverage nails that last up to a week (or longer), come in a variety of colors and designs, and are easily soaked off using acetone.

These nails by Kira Frazier-Jones called “Time Piece” were created by embedding intricate pieces of the inner workings from clocks and watches into Amy Becker’s Masterworks gel. Very striking (no pun intended)!

What’s In Your Bag?

Joe and Debbie Solar of On the Boulevard Salon Spa in Baton Rouge, La., were buying up a storm. Inside their bags were OPI polish, facial products, tanning products, Migi nail art pens, CND Shellac, and more. They also had purchased a CND Brisa UV light, a facial machine, and a tanning spray booth and gun.

I met Jessica Downey of Hair Envy in Vicksburg, Miss., as she came out of an OPI class. Inside her bags were OPI polishes, a tool kit, a tote bag, Axxium gel system, and an OPI scrub.

Joanne Grant of Winchester, Tenn., is getting back into the business after being away for 15 years while raising her child.

Inside her bag were many CHI products, such as the crystal nail file, cuticle oil, polishes, top coat, base coat, and Hawaiian oil treatment.

JANUARY 2011

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| 41 11/23/10 9:07:48 AM

{on the road} Platinum Nails

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Monroe Township, N.J. — Simmy Bredal-Bell —

I moved back to my home state of New Jersey from Florida about seven years ago. I concentrated on being an educator and have made a living without working “in a salon” ever since. (I do have a small home studio, Simmy’s Place — Hands, Feet & Facial Retreat, where I service a few clients and hold classes.) That being said, I didn’t know too many nails-only salons in New Jersey. I finally found Platinum Nails about 40 minutes away.

My visit to Platinum Nails was a refreshing change. With nail salons on almost every corner, it’s getting harder to find a salon where the staff knows you by name and where you can feel confident that you will receive a quality service at a reasonable price while enjoying friendly conversation.

When the sister team of Danielle Bonilla and Carrie Fredo learned that a new shopping center was being built, they knew they had to act fast. “We pulled the salon together with the help of family and friends. Our father is in the construction industry, and he really helped with the decor. We are so happy we listened to him,” confesses Danielle. In April 2007, after being in the nail industry for 26 years collectively, Carrie and Danielle opened the doors of Platinum Nails to the existing clients of their seven staff members and the citizens of Monroe Township.

Danielle describes her salon concept as “a comfortable place for clients to come and enjoy their nail services,” and it was exactly what I was looking for. As I walked up to the front door the first thing I noticed were the curtains. Though sheer, they give privacy not commonly found in a nail salon. Inside, warm earth tones and soft lighting help create the overall feel, including stylish spot lighting over each station (as opposed to the more typical fluorescent lighting). A half wall separates the main area from the pedicure thrones, and a polish-drying bar lets clients relax after their services.

The salon offers a full menu of services, including waxing. A pedicure was on my agenda this visit and I was delighted to see that individually wrapped nail and foot files were laid out for my service. Although this salon delivers “hometown” nail salon services, they keep up with the latest in trends and products. Gel enhancements are the most-requested service, according to my nail tech Lisa Colosimo, but natural nail services are increasing due to all of the new brush-on gel polish product releases.

Platinum Nails continues the salon tradition of hospitality and all the comforts of spending time with friends. Among the amenities are three flat-screen TVs and a coffee bar. “The clients really enjoy the coffee bar,” Danielle says. Danielle and Carrie consider the suggestions of their staff members, which makes for a positive environment. After all, keeping staff happy also filters down to happy clients and it shows. As I left the salon I realized that my time there lived up to everything that they envisioned as their goals — pleasant conversation, a good cup of coffee, and my feet feeling alive again.

(On a side note: At the time of my visit, Danielle was one month away from delivering her third baby, and we would like to offer our congratulations!)

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1. Co-owner Danielle Bonilla (left) and I pose for a photo in front of the retail and coffee bar in the waiting area. 2.

Lisa Colosimo, a nail tech for more than 20 years, takes continuing education classes and attends trade shows to keep up with trends. 3. The main salon area has nice pictures and decorative spot lighting. 4. Pedicure stations with massage rollers line the other side of the salon. 5. Sisters Danielle Bonilla and Carrie Fredo opened Platinum Nails in 2007 when they found out this shopping center was being built.

JANUARY 2011

11/24/10 9:54:09 AM

www.nailsmag.com/fifi/11260

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12/2/10 2:30:06 PM

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12/2/10 2:13:58 PM

www.nailsmag.com/fifi/11260

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12/2/10 2:14:03 PM

PROFESSIONAL FILES BY OPI OPI QUALITY COMPETITIVELY PRICED! Professional Files by OPI with an exclusive shape that is superior by design and uniquely contoured for maximum ease.

The arched sides follow the motion of the arm for more accurate filing, helping to reduce effort and fatigue. The seven-inch length provides the maximum file surface.

The smaller end can be used to push cuticles; the wider end is ideal for creating straight sidewalls.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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11/22/10 4:35:57 PM

TECHNIQUE}

Gel Clarity

Robyn Schwartz is a 14-year veteran nail tech who owns Polished & Pampered Hair and Esthetics Salon in Grand Forks, British Columbia, Canada.

“The thing I love most is to see clients leave with a huge smile and feeling great after getting a new set of nails or a relaxing pedi,” she says.

Robyn Schwartz of Grand Forks, British Columbia, Canada, has no problem making these streaky-clean gel art designs on a regular basis, she says. The secret is in the thin layer of uncured clear gel.

Schwartz has been doing nails for 14 years and currently owns Polished & Pampered Hair and Esthetics Salon, and, considering it was not long ago she switched from acrylics to gels, her gel techniques must be good to get such great results.

“I used to do acrylic nails, but I found the smell got to be too much for me to work with. My clients are very happy with gel and don’t miss acrylic at all. I mostly do French nails, but I am slowly working on new clients for nail art. I do more gels than natural nails, and I even have a lot of gel toes for the summer.”

So how does Schwartz create these clean gel nail designs? The answer is actually quite “clear.”

“I have found the best way to work with color gels is to start with a very thin layer of uncured natural clear, then work your design on top of that. The natural clear holds the design, allowing you to place the gel where you want and blend the colors without the gel running or blurring together. The gel will stay in place long enough for all the fingers on one hand to be done. Then you can cure the hand all at once instead of going back and forth between hands.

The process for this design was: > Prep the nail. Then put a natural coverage warm pink on the nail bed with a two-minute cure. > Put the thin layer of natural clear on, and simply streak the design colors and give a two-minute cure on each hand when you’re done. The gels used here were from the Akzéntz Options Colour Gels line, and include the colors Pearlescence, Enchanted Green, Aurora Silver, Precious Ivory, and Gel Art Black. > File, shape, and finish with a clear top gloss. >>> JANUARY 2011

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| 47 11/22/10 4:36:06 PM

The File Fantastic

OPI’s newest file, the Edge 180/400 is a multi-purpose file to help you contour, shape, and refine your clients’ nails. It features a cushioned board to quickly take nails from an unrefined look to a full finish, with the 180-grit side to contour and shape and the 400-grit side to smooth the nails and eliminate imperfections.

OPI executive vice president and artistic director Suzi Weiss-Fischmann says, “It’s the perfect file for polished finishes. Simply shape the nails on one side and flip the file over to smooth away the rough edges. Whether you prefer your nails rounded, oval, square, or squoval, this file will help perfect your style.” For more information, go to www.nailsmag.com/fifi/11411.

Take a tip from…

Backscratchers’ rs’ Melissa Gonzales Many techs are timid when it comes to embellishing their clients’ nails out of fear that their creative skills may not be up to par.

But there are a number of nail art products out there to help you make your first leap into beautifying nails with an artistic flair.

Backscratchers’ Divine Design decals are one of the easiest nail Gonzales art accessories and, when combined with Backscratchers’ Extreme Glaze Sealer, you’re merely three quick steps away from an easy nail art piece any client would love.

1. Peel the decal off the sheet 2.. Apply it to the nail.

3. Cap it with Extreme Glaze Sealer.

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www.nailsmag.com/fifi/11289

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JANUARY 2011

9/20/10

4:39:15 PM

11/22/10 4:36:13 PM

Callus Kryptonite If you’re looking to combat powerful calluses, then try ProLinc’s Be Natural Callus Eliminator Pre-Soaked Pads. The pads are soaked in ProLinc’s signature callus remover formula and are uniquely shaped to fit callused heels. They’re the easiest and most convenient way to remove tough calluses on feet. Simply spread the pads liberally over the callus and let sit for three to five minutes. The pads will break down the callus so you can easily file and buff them away. For more information, go to www.nailsmag.com/fifi/11412.

{

Q

QA } AND

At what point in a pedicure do you use the hot towels and how?

I usually apply cuticle remover and callus eliminator before I wrap the foot up in the towel. I leave the toes exposed and work on the cuticles while the callus eliminator does its job. By the time I’m done, I’m ready to file the callus and continue with the rest of the pedicure.

— Jackie Jackson is a pedicurist in Louisville, Ky. I use the towels after I apply a mask (which is before I massage and polish). I make a towel bootie and let it steam on the client for about five minutes. I then use the towels to remove the mask. The combo of the warm towels with the cool mask is awesome.

— Melissa Brown is a nail tech in West Lafayette, Ind.

Q

All these soak-off gels are great, but I’ve noticed after a few days they aren’t as shiny as when first applied. I’ve tried several different top coats from regular nail polish top coats to the UV-cured top coats but they all peel off.

Any suggestions?

Great question! But always remember: Use your UV products as a system. A lot of nail techs mix their systems or use a lamp that is not calibrated for that system, and that can cause service breakdown.

On a UV product you also need to make sure the free edge is always capped with product before going into the UV lamp; a UV product wants to shrink onto the nail otherwise. UV gel products give a wonderful shine for two weeks when used correctly.

— Deborah Perrin is an educator for CND and owner of Debzart Salon and Spa in Tulsa, Okla.

Have a technique question?

(about product application, troubleshooting, etc.)

E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/11232 JANUARY 2011

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| 49 11/22/10 4:36:21 PM

TECHNIQUE} demos 2

1

Light Elegance 3-D Flower

For more information, go to www.nailsmag.com/fifi/11311

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Light Elegance Gels are engineered to perform well on any type of nail, from full-coverage color saturation to free edge-extended Frenches, and even 3-D sculpting. Light Elegance gels come in both soak-off and traditional gels and are made to be durable and strong, yet Cassie Fero flexible and supportive. The gels are available in a wide range of colors including glitters and metallics.

1. Apply two thin coats of Light Elegance Made in Maui Gel Polish. Using your #4 Oval Brush, take a dollop of Light Elegance 3-D White Gel and roll it into a ball toward the middle of the nail. Do not cure.

2. Push your #4 Oval Brush into the dollop of 3-D White Gel and pull toward the free edge. Do not cure.

3. Repeat this four more times in a circular pattern to create your flower petals. Using your striping brush, drag in between the petals toward the center of the flower. Do not cure.

4. Starting in the middle of the petal, pull outward with your striping brush and repeat on each petal. Cure for two minutes.

5. Dip your striping brush into Light Elegance 3-D Purple Gel and roll into a tiny ball in the center of the nail.

6. Drop a tiny rhinestone into the center and use the handle of your #4 Oval Brush to press it into the 3-D purple gel. Cure for two minutes.

7. For a little extra sparkle, add a small dab of Light Elegance Crystal Glitter Gel to each petal. Cure for two minutes.

8. Put a thin coat of Light Elegance Top Gloss over the whole nail. Cure for two minutes.

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JANUARY 2011

11/22/10 4:54:32 PM

the“must have” look of the moment

s %ASY TO APPLY s 3IMPLE TO REMOVE s #OVERS NAIL IMPERFECTIONS s 7EARS UP TO DAYS s ! FRACTION OF THE TIME AND COST OF COMPETING PRODUCTS

DMD010

DMD021

DMD009

DMD011

DMD023

DMD008

DMD006

DMD014

DMD022

DMD001

DMD013

DMD017

DMD019

DMD020

DMD018

DMD024

©2011 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com www.nailsmag.com/fifi/11231

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TECHNIQUE} demos 2

1

SheeKee Nails Application

For more information, go to www.nailsmag.com/fifi/11312

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SheeKee Nails — formerly known as Trendy Nails Unlimited (TNU) — offers a new way to design stylish, eye-catching nails. The pre-made designs can be used with any acrylic or gel system, as well as on their own, for an artistic look. They Nickole Orton apply easily with a little heat, providing full-coverage for both fingernails and toenails. Designs come in different shapes to fit any nail as well as partial coverage for a colorful French look.

1. Push back cuticles and lightly buff or file the nail bed. Brush off nail dust and select a wrap size that fits best.

2. Heat the adhesive side of the wrap with a blow dryer for two to five seconds.

3. Apply wrap onto the nail bed and secure it with your fingertips.

4. Heat the wrap again from the top.

5. Pull the wrap toward you and down over the free edge. This will secure the wrap tightly to the nail bed. Trim the wrap to the free edge.

6. File the wrap flush with the free edge. SheeKee Full Coverage wrap application is now complete, but for extended wear follow steps seven and eight.

7. Buff all the wraps with a buffer or low-grit file and brush the nail dust off.

8. Apply a gel top coat of your choice to the entire nail, capping the free edge. Cure.

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JANUARY 2011

11/22/10 4:54:45 PM

ESCAPE. EXHALE. RELAX. Slip away on a fragrant voyage cradled in sweet almond and jojoba oils and vitamin E. An indulgent escape to a soft, smooth healthy glow.

Almond SpaManicure.™ New from CND.

cnd.com/almondN ©2011 Creative Nail Design, Inc.

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TECHNIQUE} signature services Jelli Pedicure Beautiful Nails & Spa, Charlotte, N.C. May Kim Do, owner

1

Beautiful Nails uses: Jelli-Pedi powder packet and mineral sea salt solution; CND Citrus Moisture Scrub and Marine Cooling Masque; Be Natural Callus Eliminator; Soothing Touch European Lavender Massage Oil; alcohol; base coat, polish, top coat.

3

1. Fill the foot bath halfway with hot water while

2.

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4.

5.

6.

6.

7.

8.

simultaneously pouring in Jelli-Pedi powder. Wait two minutes for the mixture to turn into a warm fluffy jelly.

Remove any nail polish from the client’s toes, then submerge the client’s feet in the jelly bath for five minutes.

Use the jelly mixture to massage the client’s feet and lower legs.

Exfoliate the client’s feet and lower legs with CND Citrus Moisture Scrub. Wipe the toes with a warm towel. Finish nail prep.

Apply Be Natural Callus Eliminator as needed, then scrub callused areas with a buffing pad.

Add more warm water to the foot bath and Jelli-Pedi mineral sea salt solution (to dissolve the jelly and allow the tub to drain without clogging).

Apply CND Marine Cooling Masque to the client’s feet and lower legs. Allow to sit for three minutes. Rinse.

Massage feet and lower legs with Soothing Touch European Lavender Massage Oil. Clean the nail plates with alcohol. Apply base coat, two coats of polish, and top coat.

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Alternate Names:

Jell-ous Feet Treat Good Goop Pedicure Pass the Jelly, Pedi

JANUARY 2011

11/23/10 9:00:59 AM

Relaxing Rose Pedicure The Nail Lounge, Costa Mesa, Calif.

Cherri Phan, co-owner Cathy Freeborn, co-owner

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The Nail Lounge uses: Bella Luccè Madi Lular Petal Bath, The Nail Lounge brand products (made with rose essential oils): Relaxing Rose Foot Soak, Relaxing Rose Exfoliating Sugar Scrub, Relaxing Rose and Peppermint Foot Mask, and Relaxing Rose Moisturizing Lotion; paraffin; Be Natural Callus Eliminator Pre-Soaked Pads; base coat, polish, top coat.

1. Soak the client’s feet in a blend of warm water and two

2.

3.

4.

5.

6.

7.

8.

tablespoons of The Nail Lounge Relaxing Rose Foot Soak.

Once the water is frothy with bubbles, sprinkle Bella Luccè Madi Lular Petal Bath into the tub and around the foot bath area.

Apply Be Natural Callus Eliminator Pre-Soaked Pads to heels. Prep nails.

Remove the pads, then use a foot file to lessen calluses.

Exfoliate the client’s feet and lower legs with The Nail Lounge Relaxing Rose Sugar Scrub. Rinse.

Apply The Nail Lounge Relaxing Rose and Peppermint Foot Mask to feet. Leave on for about five minutes, then remove with hot towels.

Massage The Nail Lounge Relaxing Rose Lotion onto the feet and lower legs for 10 minutes.

Apply paraffin wax to feet. Wrap feet in plastic wrap, then in booties for about 10 minutes. Remove paraffin.

Apply base coat, two coats of polish, and top coat.

price: $68 PHOTOGRAPHY BY BRIAN HARTGER

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Alternate Names:

Coming Up Roses Pedicure Rosy Day Pedi Floral Fantasy Feet Treat JANUARY 2011

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TECHNIQUE} Get Out of Town: A Guide to 2011’s Big Beauty Shows

Come take a class, learn about the latest products, meet new friends, and renew your love of nails. Here’s a quick preview of this year’s major tradeshows.

BY ERIN SNYDER DIXON

Long Beach Convention Center, Long Beach, Calif.

Who: Over 40,000 beauty professionals attended in 2010, and so far over 300 vendors have signed up to participate in 2011.

How much: Advance tickets: Saturday, $30; Sunday, $50; Monday, $50; Saturday and Sunday, $70; Sunday and Monday, $70; all three days, $90. $10 more if purchased at the door. $5 fee for processing mail orders.

What’s there: Nail competitions can be found on site, as well as a Night Out Party for networking and fun. Hundreds of classes targeted at every aspect of the salon, including wellness, business, nails, and more are waiting for nail professionals who attend this event.

For more info: www.probeauty.org/isse “So far, ISSE Long Beach is the best show I’ve been to. I started attending the show right out of beauty school, and it was so much fun, plus I got lots of great education. The whole atmosphere is amazing and knowing that everyone there has the same passion as you is great.“ — Tahnee Reyes, Pinky’s Hair & Nail Salon, Porterville, Calif.

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RRASCO BELKIS CA PHOTO BY

Long Beach International Salon & Spa Expo, January 29-31

IBS New York, March 6-8 Jacob Javits Convention Center, New York City Who: More than 53,000 beauty professionals attend and more than 525 vendors exhibit.

How much: $55 before Jan 3; $75 before March 6; $85 at the door.

What’s there: You won’t find nail competitions at IBS New York but you will find miles of exhibits and in-booth demonstrations, so wear some comfy shoes. You will also find an extensive track of classes dedicated to nail professionals.

For more info: www.ibsnewyork.com “IBS New York has lots of fashion inspiration and great energy. I took advantage of every minute. I don’t take a leisurely pace. I map out my classes back to back — there is time for shopping and eating later.”

— Terri Schacht, Body Shoppe Spa, Yorktown, Va.

>>> JANUARY 2011

11/24/10 9:47:17 AM

getandkeep NAILS to ENVY

maintenance NAIL ENVY Once your chosen Nail Envy formula has done its job, switch to Nail Envy Maintenance Formula to maintain results.

original NAIL ENVY Maximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger.

soft&thin NAIL ENVY Strengthening formula fortifies soft, thin nails with extra calcium.

matte NAIL ENVY Same maxiumum strength as Original Nail Envy, but with a natural-looking matte finish.

sensitive&peeling NAIL ENVY Formaldehyde-free formula protects against peeling with antioxidant vitamin E, kukui nut oil, and aloe vera to soothe sensitive nails.

dry&brittle NAIL ENVY Moisturizing formula helps maintain flexibility and protects with antioxidant vitamins E & C.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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TECHNIQUE} America’s Beauty S Show, March 12-14 McCormick Place, Chicago

Midwest International Salon and Spa Expo, March 26-28 Donald E. Stephens Convention Center, Rosemont, Ill. Who: Stay tuned for more information. This is a new show; no numbers are available on vendors or attendance estimates. It is run by the same organization that runs ISSE Long Beach.

How much: Free ticket programs for PBA/NCA members.

Check website for details. Saturday, $30; Sunday, $50; Monday, $50; two-day ticket, $80; three-day ticket, $100.

Add $10 after March 4.

For more info: www.probeauty.org/isse

Who: 6,500 beauty professionals attend and 116 vendors exhibit.

How much: On site: One-day ticket, $65; Two-day ticket, $115; Three-day ticket, $145; student ticket (Monday only), $40. Discounts available for advanced purchases and online purchases.

What’s there: Hundreds of the world’s top manufacturers and distributors exhibit and attendees in professional beauty attend in droves. The show will also continue to host the halfday SalonSpa Sustainability Summit, International Nail Technicians Association (INTA) Conference, and Stars Photo Competition (must be entered in advance).

For more info: www.americasbeautyshow.com “The Chicago show has many attendees that really express their appreciation for being able to come and learn in such a high capacity of energy and excitement.”

— G Elizondo, Las Vegas

Premiere P i O Orlando/Premiere l d /P i D DaySpa S C Conference, f June 5-6 O Orange County Convention Center, Orlando, Fla. W About 48,800 beauty professionals attend and 760 vendors exhibit.

Who: How H much: 2010 ticket prices: $65 two-day professional, $60 one-day professional, $55 two-day student.

What’s there: In addition to nail competitions, there are over 70 classes covering a range of business subjects and nail techniques, plus the Annual Nail Tech Network Orlando event organized by BeautyTech.com.

“I took advantage of the BeautyTech Networking BBQ while at the show in Orlando; it was actually the main reason I bit the bullet and traveled so far to a show.

— Holly Schippers, FingerNailFixer, Bussey, Iowa “I would recommend Premiere Orlando to everyone. I’ve been the last two years and will be back again next year. There are so many classes to choose from. Time away from work, expense, and location have been the only things keeping me from attending more shows, but I am making it a point to visit at least one new show a year.”

— Nykicia Anderson, freelance manicurist, Upper Marlboro, Md.

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JANUARY 2011

11/24/10 9:47:41 AM

Get the Most From Your Next Show Experience

“Wear comfy shoes and bring something with wheels to carry home all your goodies from the show.”

— Pat Bailey, A Nail’s Charm, Steubenville, Ohio

IBS Las Vegas, June 18-20 Las Vegas Convention Center, Las Vegas Who: More than 18,000 beauty professionals attend and more than 325 vendors exhibit.

How much: $35 before June 18; $45 after June 18 (and at the door).

What’s there: Nail competitions on site. In addition to an expansive catalog of classes dedicated to nail professionals, there are business classes and plenty of in-booth demonstrations on the show floor.

For more info: www.ibslasvegas.com “These shows are an excellent way to bond with our ‘family’ of technicians and see new items and services. I definitely feel more energized when I get there and when I get home.

If you are an exhibitor and discounting or giving complimentary samples, we thank you.”

— Reneé Borowy, VIP Salon & Spa, Riverview, Mich.

“Competitors generally get admission to the show on the day of the competition, but you hardly get a chance to walk the floor at all before or after a competition. I’d enjoy a better opportunity to enjoy the show while still participating in the competitions — especially at one-day shows.”

— Maggie Franklin, The Art of Nailz, Visalia, Calif.

“Attend classes even if they don’t necessarily apply to the services you are currently doing. There are plenty of things to learn to improve your work.”

— Chereice Givens, Shine Spa, Kansas City, Mo.

“Check out the forums on beautytech.com for ideas on getting ready for the show. Having read the list in advance, I was far more prepared than I would have been going it on my own.

— Holly Schippers, FingerNailFixer, Bussey, Iowa

“Layer your clothing; it can get quite warm on the show floor from the lights and all the people.”

— Reneé Borowy, VIP Salon & Spa, Riverview, Mich.

“Get there early, walk the floor to get a feel for who is there (and grab popular items early before they sell out), then go booth to booth to see what you’ve missed. Keep an eye on the clock to make sure you hit your classes. If a manufacturer is sold out of an item, ask if they will ship it to you for free. Then take all your goodies back to your hotel room and rest your feet.”

— Michelle Cordes, The Nail Spa, Silverdale, Wash.

JANUARY 2011

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Look for Katy’s new album, Teenage Dream!

shatter

Apply one coat of Black Shatter over completely dry nail lacquer for a look that’s totally Katy!

Teenage Dream

The One That Got Away

Not Like the Movies

Black Shatter

Last Friday Night

Find us on: Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent Pending).

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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STYLE}

Good to Go Mobile and celebrity manicurist Teresa Smith (second from left in inset) knows a thing or two about the challenges of doing nail services on the move. Her mobile manicure company Nails at Work has been around for about four years, and has been using Smith’s original mobile manicure table for almost as long. Now, due to high demand, Smith has made these tables available for any nail tech to purchase.

Dubbed the Bespoke Nail Station, the lightweight table is fully collapsible in seconds, easy to transport with a carry handle and shoulder strap, and is height-adjustable for premium comfort.

“Every aspect of the Bespoke Nail Station was carefully thought out for optimum comfort and ease of use. I even had a secret bag compartment fitted underneath enabling me to store cream bags inside heated mittens under the table — allowing me to provide a hot cream wrap for a true luxury manicure experience.

By releasing the station I aim to elevate the status of the mobile nail professional and how we are perceived in the industry.”

The station costs £349.99 (about $550), plus shipping.

It currently only ships from the United Kingdom, but Smith is trying to add U.S. distribution sources to lower the shipping cost for U.S. techs.

Next on Smith’s list of mobile products to release to the world is the adorable Bespoke Manicure Belt shown in the inset — her team donned them during London Fashion Week, where the belts sparked international interest.

For more information, go to www.nailsmag.com/fifi/11421. >>>

JANUARY 2011

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ONE ROOF

PHOTOGRAPHY ©ISTOCKPHOTO.COM/CHRISGRAMLY

ALL OF YOUR NAIL CARE NEEDS UNDER

Kytanna C Crawford, K f d Peppermill Resort and Nev. Casino, Reno, Nev

Stephanie Saddler, tephanie Saddle Butta Fingers Nail Studio, Cleveland

TREND watch:crochet chic >V ÃVÀ>ÌV iÀÃÊUÊ i >ÊÊ

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1- Ê*," "Ê " Ê NAILS5 & SAVE!

No longer just for doilies and potholders, crafty crochet — a fabric-creating technique that involves looping thread with a hooked needle — now appears in designer dresses, shoes, and other accessories.

Alexandria lexandria Richter Richter, Dazzlin Digits, Layton, Utah

Rising Above, Down Under Congratulations to the winners of the recent Aussie Nail Tips Forum (www.nailtips.com.au) photo contest. The contest tasked Australia- and New Zealand-based nail techs with creating a full set of salon-style French nails with one to two pieces of provided nail art embellishments. The entries were judged by NAILS’ Sree Roy, Team Spa’s Jan Hogan 1 (a CND Grand Master), and Young Nails Australia’s Kylie Sulman. Among other prizes, the first-place winner in each category (novice, professional, and master) received a one-year subscription to NAILS Magazine.

2

3

1. Novice (1st place): Celeste Burke, Mount Warren Park, Queensland, Australia 2. Professional (1st place): AnnaLise Klok, Springwood, Queensland, Australia 3. Master (1st place): Allen Rapley, Christchurch, New Zealand

www.nailsmag.com/fifi/11279

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JANUARY 2011

3/22/10 3:39:06 PM

11/24/10 11:08:35 AM

PATENT PENDING

Nail tech and independent nt global educator Sam Biddle le recently released a new DVD D entitled Pure Gel, which features es six simple designs in a rangee of application techniques..

It completes Biddle’s “Bee Biddle Inspired: Pure” collection off nail DVDs. Biddle says the disc will show you how to “make gel work for you” in the salon. The DVD covers sculpting, gel flowers, marbling, encapsulation, money- and timesaving tips, and more.

For more information, go to www.nailsmag.com/fifi/11422.

Just Gels

For Nail Techs Only Launching this month by celebrity manicurist Cinnamon Bowser, Get Polished! Agency is a unique boutique agency created to provide talented, experienced, creative, and professional nail techs to the Bowser advertising, publishing, and entertainment worlds. “Over the last five years I have had the opportunity to work with some amazing techs and I have met some influential decision-makers in the fashion and beauty industries, so I thought I would marry the two,” Bowser says. “The industry could benefit from a unique boutique agency representing a select handful of outstanding nail technicians.” The agency is recruiting experienced manicurists with strong portfolios for its roster.

The bulk of the work will be done in New York City, but Bowser says the agency will consider representing nail techs in other cities who are committed to the profession and willing to travel. To be considered or for more information, e-mail info@getpolishedagency.com or visit www.getpolishedagency.com.

Polish Play Fun Polish by It’s So Easy lets you create a truly one-of-a-kind look for each client — and even for each nail! Each polish contains an embellishment, like confetti or glitter dots, that applies in a charmingly uneven manner. It’s perfect for whimsical clients who want a playful nail look. Most Fun Polishes don’t have pigment, so apply them solo for a translucent look or layer them over other colors (like It’s So Easy’s Foil Nail Polish shades) for an opaque design.

For more information, go to www.nailsmag.com/fifi/11423. www.nailsmag.com/fifi/xxxxx www.nailsmag.com/fifi/11243 na0111styleNF.indd 63

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STYLE} nail art studio Welcome, 2011!

1. Polish the nail matte black.

2. Use a metallic gray striper to draw a line vertically down the middle of the nail, starting about a 1/4” away from the nail base. At the free edge, create a gray box as shown.

3. Add a clear rhinestone on top of the beginning of the gray line. Add a clear rhinestone in the middle of the gray line.

Surround the middle rhinestone with seven iridescent rhinestones, forming a ball.

4. Use a yellow striper to write “2011” in the box.

Do not apply top coat. Tip: If you’re doing this design on all 10 nails, then place the ball progressively lower on the gray middle line on each nail, then on the 10th nail, place the ball all the way at the gray box.

Kimberly Harr, La Nail Beautician, Everett, Pa.

Detailed Flowers

Marta Lupka, Magnifique Nail Studio, Washington, Tyne and Wear, England

1. Create a color fade with a No. 6 flat brush and blue and white acrylic paints. Use a No. 2 flat brush and green and yellow acrylic paint to create three leaves.

2. Use a No. 4 flat brush and purple and white acrylic paint to create six petals for one flower and two petals for another. Use a No. 2 Kolinsky brush to create a green stem on the second flower.

3. Accent the flower centers with dark purple acrylic paint.

4. Use a No. 0000 Kolinsky brush to add black outlines, contours, and accents as shown.

5. Use a dotter tool to add white, yellow, and black dots as shown. Apply UV top coat. Cure.

Sweet and Sour 1. Apply bright yellow acrylic on the free edge, creating a French.

2. Use a striper brush and muted yellow polish to accent the smile line and add three diagonal lines.

3. Use a dotter tool and white paint to add seeds. (First, create a white dot, then drag the dot into a point for each seed.) Apply gel top coat.

Cure.

Jade Sewell, Just Nails, Great Falls, Mont.

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JANUARY 2011

PHOTOGRAPHY BY KELLY BRACKEN

11/22/10 5:29:51 PM

Jan – Feb 2011

Spring/Summer 2011

KATY PERRY COLLECTION

BY OPI

SERENA

GLAM SLAM HAUTE COLORS SERVED DOWN UNDER

Domestic Edition

Model is wearing Do You Think I'm Tex-y?

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Don't Mess with OPI A lean, mean, kick-grass forest green.

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NL T11

Suzi Loves Cowboys But she loves this campfire chocolate shade s’more!

NL T12

San Tan-tonio

SPRING/SUMMER 2011 Deep in the Heart of American Chic.

A “honey” of a ten-gallon tan!

NL T13

Austin-tatious Turquoise Cowgirls love this bodacious blue-green.

Get ready for modern American style, as OPI comes "home" to the USA with the Texas Collection for "hom nails! These vivid, shine-intense shades are as iconic nails images of an American summer – a wide blue sky, as im watermelon slices on a hot afternoon, a brilliant sunset – wate adding a fresh and refreshing facet to an effortlessly add chic, very unique, and colorfully original style season. chic

NL T14

It’s Totally Forth Worth It A shimmery lavender grey that’s so worthy of you.

NL T15

I Vant to Be A-Lone Star Here are the shades that urban cowgirls and city slickers must have to make a fashion statement slick right now – the sunniest peaches and corals (Big Hair … Big Nails, Guy Meets Gal-veston); vivid orange and honeysuckle (Y’all Come Back Ya Hear?, oran Too Hot Pink to Hold ’Em); beautiful berries (Do You Think I’m Tex-y?, Houston We Have a Purple); rich neutrals (San Tan-tonio, Suzi Loves Cowboys), and bodacious blue, green, and lavender ((Austin-tatious Turquoise, I Vant to Be A-Lone Star, (Aus Don’t Mess with OPI, It’s Totally Fort Worth It).

Don

You won’t want to share this starry Texas-sky blue.

NL T16

Do You Think I’m Tex-y?

A “berry” sexy bloom of Dallas dahlia.

NL T17

Houston We Have a Purple A galactic red-violet that’s ready to “rocket roll”!

NL T18

The Texas Collection by OPI was seen on models at the th hottest spring shows, proving nails to be the on-trend accessory for stylistas – and OPI to be the on-t designers’ runway darling. Also spotted at the shows: desi essential white as the new black. Brightly colored esse botanical prints and lush florals. Relaxed trousers bota and jackets; fuller, longer skirts and filmy scarves; and beautifully simple lines in shades of white, ivory, cream, and taupe. crea

Too Hot Pink to Hold ’Em A red-hot pink-red that deals a winning hand.

NL T19

Y’all Come Back Ya Hear?

This Texas tangerine will be waitin’ for ya!

NL T20

This spring and summer, try a lightened-up, brightenedof pretty. The Texas Collection by OPI. up kind k Model is wearing Big Hair…Big Nails on nails.

Available for a limited time only, while supplies last.

For more information about the Texas Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Select shades will be available on Dell laptops at Dell.com/opi

Big Hair…Big Nails A rosy pageant peach.

NL T21

Guy Meets Gal-veston An “engaging” coastal coral.

NL T22

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush (Patent Pending).

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STARTING DECEMBER 27!

FREE MERCHANDISING MATERIALS ONLINE OPI offers free salon merchandising materials for the Texas Collection online – so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for spring! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:

www.opi.com/download/texas

Edition A+

Edition A Choose the materials that work best for your salon and just click: Coming Soon Announcement Email it to all your clients, friends, and family to invite them to try the new Texas Collection Nail Lacquer shades on February 2, 2011. No email? Download it, print it, make copies, and mail it or hand it to your clients!

OPI ITEM NO. DC T01

OPI ITEM NO. DC T02

12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

Salon Price . . . . . . . $ 49.95 U.S. Total Retail Value. . . $ 102.00 U.S. Salon Profit . . . . . . . $ 52.05 U.S.

Salon Price . . . . . . .$ 94.95 U.S. $ 129.95 CAN Total Retail Value. . .$ 204.00 U.S. $ 262.80 CAN Salon Profit . . . . . . .$ 109.05 U.S. $ 132.85 CAN

$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN

Client Referral Postcard Use this postcard to bring in new clients.

Have your current clients fill out the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much. The postcard describes the Texas Collection and is sure to get noticed!

Appointment Card Keep your salon top of your mind with customized appointment cards featuring the Texas Collection by OPI.

Computer Screensaver & Desktop Wallpaper An inside look at the runway-ready fashion images from the photo shoot for the Texas Collection, as well as inspiring images of Texas.

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Edition C OPI ITEM NO. DC T03

36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . $ 149.95 U.S. Total Retail Value. . . . $ 306.00 U.S. Salon Profit . . . . . . . . $ 156.05 U.S.

$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN

3/31/11 2:24:25 PM

|5 Edition C+A OPI ITEM NO. DC T04

48 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions Acrylic: 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D Chipboard: 12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

Salon Price . . . . . . . . . . .$ 189.95 U.S. Total Retail Value. . . . . . .$ 408.00 U.S. Salon Profit . . . . . . . . . . .$ 218.05 U.S.

$ 259.95 CAN $ 525.60 CAN $ 265.65 CAN

Edition D

Edition COF

OPI ITEM NO. DC T05

36 - Nail Lacquers (3 per shade),1 - chipboard header, 2 - printed footers, 10 - color charts, 1 - 12-tip color palette with chain and label, set-up instructions Salon Price . . . . . . . . . . .$ 134.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 171.05 U.S.

$ 189.95 CAN $ 394.20 CAN $ 204.25 CAN

OPI ITEM NO. DC T07

72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D

Salon Price . . . . . . . . . . .$ 369.95 U.S. Total Retail Value. . . . . . .$ 765.00 U.S. Salon Profit . . . . . . . . . . .$ 395.05 U.S.

$ 499.95 CAN $ 985.50 CAN $ 485.55 CAN

Lil Shooters Minis Edition OPI Item No. DC T08

3 - mini Nail Lacquers: Austin-tatious Turquoise, I Vant to Be A-Lone Star, Do You Think I’m Tex-y?

1 - mini RapiDry Top Coat

Edition F OPI ITEM NO. DC T06

24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - 12-tip color palette with chain and label, set-up instructions

3.75 H x 4” W x 1” D • 10 cm H x 10 cm W x 3 cm D

Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggested Retail . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.

$ 8.95 CAN $ 16.95 CAN $ 8.00 CAN

11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D

OPEN STOCK LACQUER SEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 99.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 104.05 U.S.

$ 139.95 CAN $ 262.80 CAN $ 122.85 CAN

Salon Price . . . . . . . . . . .$ 4.25 U.S. Suggested Retail . . . . . . .$ 8.50 U.S.

$ 5.95 CAN $ 10.95 CAN

NATIONAL RELEASE DATE 2/2/11 - Pre-orders for the Texas Collection may be placed beginning 12/27/10 For more information about the Texas Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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6|

OPI is thrilled to announce Katy Perry nail lacquer colors. Four dazzling shades inspired by the rock star and fashion icon’s hot new album, Teenage Dream.

"We couldn’t be more excited to join forces with someone as creative and inspiring as Katy," said Suzi WeissFischmann, OPI Executive VP & Artistic Director. "Together, we came up with a palette that’s sure to top the charts."

Katy Perry comes with four glimmering lacquers and one Black Shatter shade, which gives nails a stylish "shattered" effect when applied over lacquer for that oh so Katy look!

HOW SHATTER WORKS: Apply one coat of Shatter over lacquer for a two-texture finish. (Use only one coat of Shatter).

And for a high-gloss look, finish with Top Coat.

Open Stock Nail Lacquer NL K07 NL K08 NL K09 NL K10 NL E53

Nail Lacquer - Teenage Dream Nail Lacquer - The One That Got Away Nail Lacquer - Not Like the Movies Nail Lacquer - Last Friday Night Nail Lacquer - Black Shatter

Salon Price . . . . . . .$ 4.25 U.S. $ 5.95 CAN Suggested Retail. . .$ 8.50 U.S. $10.95 CAN

ZOH[[LY by opi

Apply Black Shatter over any nail lacquer for a look that’s totally Katy.

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Teenage Dream

The One That Th Got Away

Not Like the Movies

Last La a Friday Night

Black Shatter

NL K07

NL K08

NL K09

NL K10

NL E53

3/31/11 2:24:28 PM

|7 Katy Perry A Display OPI Item No. DD P01

12 – Nail Lacquers (2 - Teenage Dream, 2 - The One That Got Away, 2 - Not Like the Movies, 2 - Last Friday Night, and 4 - Black Shatter) 1 – chipboard counter display 1 – 12-tip color palette with chain and label 12" H x 11" W x 10" D • 31 cm H x 28 cm W x 26 cm D

Salon Price . . . . . . . . . . .$ 49.95 U.S. Total Retail Value. . . . . . .$ 102.00 U.S. Salon Profit . . . . . . . . . . .$ 52.05 U.S.

$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN

Katy Perry A+ Display OPI Item No. DD P02

24 – Nail Lacquers (4 - Teenage Dream, 4 - The One That Got Away, 4 - Not Like the Movies, 4 - Last Friday Night, and 8 - Black Shatter) 1 - chipboard counter display 1 - 12-tip color palette with chain and label 12” H x 11” W x 10” D • 31 cm H x 28 cm W x 26 cm D

Salon Price . . . . . . . . . . .$ 94.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 109.05 U.S.

$ 129.95 CAN $ 262.80 CAN $ 132.85 CAN

Katy Perry C Display OPI Item No. DD P03

36 – Nail Lacquers (9 - Teenage Dream, 6 - The One That Got Away, 6 - Not Like the Movies, 9 - Last Friday Night, and 6 - Black Shatter ) 1 – acrylic counter display with printed footers 1 – chipboard header 1 – 12-tip color palette with chain and label set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Salon Price . . . . . . . . . . .$ 149.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 156.05 U.S.

$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN

Black Shatter Display OPI Item No. DD K01

8 – Nail Lacquer: Black Shatter 1 – chipboard counter display 7.5” H x 5.25” W x 5.5” D • 19 cm H x 14 cm W x 14 cm D

Salon Price . . . . . . . . . . .$ 34.00 U.S. Total Retail Value. . . . . . .$ 68.00 U.S. Salon Profit . . . . . . . . . . .$ 34.00 U.S.

$ 44.95 CAN $ 87.60 CAN $ 42.65 CAN

Katy Perry Mini Pack OPI Item No. DD P04

4 – mini Nail Lacquers: Teenage Dream, The One That Got Away, Not Like the Movies, Last Friday Night

Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggeted Retail . . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.

$ 8.95 CAN $ 16.95 CAN $ 8.00 CAN

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.

For more information about the Katy Perry Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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23, 6

IXQ IDQ SKRWRV Many fans upload pictures of their own nail art inspiring other fans to try new trends.

*21(

62&,$/

29(5 )$16 $1' &2817,1* Say hello to OPI’s new Facebook and Twitter pages.

Providing customers and professionals with news, trends, celebrity happenings, and more, OPI has gained almost 50,000 Facebook fans. Along with 10,500 plus Twitter followers, OPI has found the perfect way to engage, discuss, and share while having fun with our fans.

OPI fans are getting younger and younger thanks to our already loyal followers who help spread the word.

After posting a marbling How-To. many OPI fans tried the look themselves.

23, &ROOHFWLRQ &RQWHVW

What will getting social with OPI do for you: • • • • •

Jan_insert.indd 8

Help you reach new clients Weigh in on the hottest industry topics Find out about events, classes and giveaways Receive feedback from your customers And, share your knowledge and OPI love

In August, OPI held a contest on Facebook asking fans to share their lacquer collections in a creative way.

Winner Jeanna Dotson from Owingsville, Kentucky took her collection to Lacquer Collection Contest Winner the next level by creating a spiral of 138 OPI shades. “I think OPI is a masterpiece within itself‌you can deďŹ nitely see the quality‌, durability, plus everything appears in such a cute form[s].â€?

3/31/11 2:24:36 PM

|9

SERENA

GLAM SLAM HAUTE COLORS SERVED DOWN UNDER

To kick off the Grand Slam season in style, OPI teamed up with world-ranked tennis champion Serena Williams and created two of the HOTTEST colors on the court: a radiant, shimmering green and a new black shade that “shatters” when you apply it.

“Serena is not only an amazing athlete, she’s also really, really into her nails,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.

“She’s even attending beauty school to become a nail technician! You can see why our decision to work with her was an easy one.”

“No one loves their nails more than I do,” Serena has said.

“As a matter of fact, I go every 4 days to get a manicure and every 7 days for a pedicure!”

The Glam Slam Australia duo-pack includes one glimmeringgreen lacquer and one Black Shatter shade, which gives nails a stylish “shattered” effect when applied. Complete with an amazing display (featuring Serena), your customers will know they’re getting “served up” something special.

HOW SHATTER WORKS: Apply one coat of Shatter over lacquer for a two-texture finish. (Use only one coat of Shatter). And for a high-gloss look, finish with Top Coat.

Serena Glam Slam!

Australia Promotion 6-pack Display OPI Item No. SR C83 6 - Glam Slam Australia Duo Packs, each containing: 1 - Simply Smash-ing!

1 - Black Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label Display Dimensions: 7.5” H x 5.25” W x 8.5” D • 19 cm H 13 cm W x 22 cm D

Salon Price. . . . . . . . . . . . . $ Suggested Retail (each duo) $ Total Retail Value . . . . . . . . $ Salon Profit . . . . . . . . . . . . $

48.00 U.S. 14.95 U.S. 89.70 U.S. 41.70 U.S.

$ 69.00 CAN $ 20.95 CAN $ 125.70 CAN $ 56.70 CAN

For more information about Serena Glam Slam by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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3/31/11 2:24:38 PM

10 |

retailpromotions

s

LoviVALENTINE'S n' it!

OPIRETAIL OPI gives you a great new reason to love Valentine’s season! OPI January/February retail promos each make a sweetheart of a gift, and include OPI bestsellers plus fall-in-love beauty bonuses. Pretty, pampering, perfect – and profitable!

TRAY 1

Promo Center Display OPI Item No. SR 540

Ask your distributor how you can earn this display for FREE!

TRAY 2

U.S

CAN

Salon Price ............................................$ 250.00

$ 299.00

TRAY 3

Bonus!

OPI Item No. SR C01

Bonus: When you purchase 1 set of 4 Prepack Trays (two of #1, one each of #2 and #3), you’ll receive one promotion from each tray FREE!

Jan_insert.indd 10

U.S

CAN

Salon Price .............................................$ 375.00 Retail Value ...............................................$ 780.60 Potential Salon Profit ................................$ 405.60

$ 529.80 $ 998.60 $ 468.80

3/31/11 2:24:42 PM

retailpromotions

1

| 11

Duo You Envy Me? Purchase: 1 – 15 mL – ½ Fl. Oz. Original Nail Envy Gives clients long, strong nails to envy!

Get FREE: 1 – 15 mL - ½ Fl. Oz. Matte Nail Envy FREE Natural Nail Strengthener in Natural Matte Finish.

2

U.S.

CAN

Salon Price ............................................. $ 102.00 Salon Price Each........................................ $ 8.50 Suggested Retail Each .............................. $ 16.95 Retail Value Each ...................................... $ 33.90

$ 143.40 $ 11.95 $ 19.95 $ 39.90

12 UNITS WITH TRAY: SR C02 OPEN STOCK: SR C05

Love the Look Purchase: 1 each – 15 mL – ½ Fl. Oz. OPI Nail Lacquer in: Big Apple Red Bright, shiny and ready to take on the world!

Lincoln Park After Dark Where midnight meets purple.

Get FREE: 1 – Fashion Bracelet

Salon Price ..............................................$ Salon Price Each.........................................$ Suggested Retail Each ...............................$ Retail Value Each .......................................$

U.S

CAN

96.00 8.00 14.95 17.00

$ 138.00 $ 11.50 $ 20.95 $ 21.95

12 UNITS WITH TRAY: C03 OPEN STOCK: SR C06

Plus FREE Bracelet!

3

Awesome Twosome Purchase: 1 – 9 mL – 1/3 Fl. Oz. DripDry Lacquer Drying Drops Dries nails to the touch in one minute; completely in five!

Get FREE: 1 – 15 mL – ½ Fl. Oz. OPI Top Coat Prevents smudges while drying to a smooth, high-gloss shine.

U.S

CAN

Salon Price ..............................................$ 75.00 Salon Price Each.........................................$ 6.25 Suggested Retail Each ...............................$ 12.50 Retail Value Each .......................................$ 21.00

$ 105.00 $ 8.75 $ 17.50 $ 28.45

12 UNITS WITH TRAY: SR C04 OPEN STOCK: SR C07 For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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3/31/11 2:24:43 PM

12 | professionalpromotions Save on Avoplex Retail Displays!

Avoplex Cuticle Oil To Go Retail Display Save $0.50 Per Tube, Plus Free Tester!

OPI Item No. SR C09 Includes: 1 - FREE 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go tester 12 - 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go U.S.

The results are in for Nails 2010 Reader's Choice Awards:

OPI is #1 in 11 Categories!

Favorite Acrylic (Competition) System Competition Formula

CAN

Salon Price ............................................$41.40 Salon Value..............................................$47.40 Salon Savings ..........................................$ 6.00 Savings Per Tube .....................................$ 0.50

$57.50 $66.00 $ 8.50 $ 0.70

High-Intensity Hand & Nail Cream Retail Display Save 11% on product, Plus Free Tester!

OPI Item No. SR C08 Includes: 1 - FREE 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 3 - 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 4 - 50 mL - 1.7 Fl. Oz. High-Intensity Hand & Nail Cream U.S.

CAN

Salon Price ........................................... $ 34.95 Salon Value............................................. $ 43.63 Salon Savings ......................................... $ 8.68

$ 49.95 $ 59.80 $ 9.85

Favorite Brushes Artist Series Brushes

Favorite Disinfection (Implements) Product Spa Complete

Favorite Files

Save on Select OPI Professional Files!

FLEX Silver 100/180 Buffers

EDGE Silver 150 Files OPI Item No. SP C40 (48 Pack)

OPI Item No. SP C43 (16 Pack)

EDGE Silver 180 Files

FLEX Silver/Moss 220/280 Buffers

OPI Item No. SP C41 (48 Pack)

OPI Professional Files

EDGE White 240 Files

OPI Item No. SP C44 (16 Pack)

OPI Item No. SP C42 (48 Pack)

Favorite Gel Axxium Gel System

Favorite Gel (Soak-Off) System Axxium Soak-Off Gel Lacquers

Favorite Implement Tool Titanium Tooling

Favorite Pedicure Tool OPI Disinfectable Foot File with Disposable Grit Strips

U.S.

CAN

U.S.

CAN

Salon Price .............. $ 47.52 Salon Value................ $ 59.95 Salon Savings ............ $ 12.43 Salon Price Per File .... $ 0.99

$ 64.80 $ 79.95 $ 15.15 $ 1.35

Salon Price ....................... $ 31.84 Salon Value......................... $ 39.95 Salon Savings ..................... $ 8.11 Salon Price Per File ............. $ 1.99

$ 44.00 $ 54.95 $ 10.95 $ 2.75

FLEX Green/White 1000/4000 Shiners

Save on Disposable 1X Use Silver 150/180 Files!

OPI Item No. SP C45 (24 Pack)

OPI Item No. SP C46 (92 Pack)

U.S.

CAN

U.S.

CAN

Salon Price ..............$ 47.76 Salon Value................$ 59.95 Salon Savings ............$ 12.19 Salon Price Per File ....$ 1.99

$ 64.80 $ 84.95 $ 20.15 $ 2.70

Salon Price ........................ $ 24.95 Salon Value.......................... $ 29.90 Salon Savings ...................... $ 4.95 Salon Price Per File .............. $ 0.27

$34.95 $39.95 $ 5.00 $ 0.38

Favorite Polish Dryer Drip Dry Lacquer Drying Drops

Favorite Polish OPI Nail Lacquer

Favorite Strengthener or Treatment Nail Envy For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Jan_insert.indd 12

3/31/11 2:24:45 PM

professionalpromotions

| 13

Save on Axxium Soak-Off Gel Lacquer System Products!

Axxium Soak-Off Gel Lacquers OPI Item No. AX 411 I’m Not Really A Waitress AX 412 Big Apple Red AX 413 Cajun Shrimp AX 414 Brisbane Bronze AX 415 Russian Navy AX 416 Lincoln Park After Dark AX 417 Hawaiian Orchid AX 418 Moon Over Mumbai AX 419 Bubble Bath AX 420 Strawberry Margarita AX 421 Passion AX 422 Princesses Rule!

AX A36 Happy Anniversary!

AX B33 Up Front & Personal AX S79 Rosy Future AX C09 Pompeii Purple AX F13 Louvre Me Louvre Me Not AX F17 Bastille My Heart AX G01 Aphrodite’s Pink Nightie AX A15 Dulce de Leche AX F52 Bogotá Blackberry AX I41 I’m Indi-a Mood for Love AX F15 You Don’t Know Jacques!

AX B61 OPI Ink. AX L00 Alpine Snow AX T02 Black Onyx

Axxium Soak-Off Gel Base 1 - 6g - .21 Oz. net wt.

OPI Item No. AX 401

AX R58 AX E41 AX B34 AX E44 AX B78 AX E48 AX L03 AX B59 AX 038 AX I43 AX H48 AX H49 AX Z18 AX Z19 AX Z20 AX Z21

U.S.

Cosmo-Not Tonight, Honey!

Barefoot in Barcelona Pink Before You Leap Pink Flamenco Miami Beet Here Today, Aragon Tomorrow Kyoto Pearl My Private Jet DS Radiance Black Cherry Chutney Lucky Lucky Lavender Meet Me on the Star Ferry Lucerne-Tainly Look Marvelous Glitzerland Yodel Me on My Cell The Color to Watch U.S.

Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00

More Axxium Savings!

CAN

Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00

$ 19.95 $ 24.95 $ 5.00

Axxium Soak-Off Gel Sealer 1 – 15mL - .5 Fl. Oz. OPI Item No. AX 402

CAN

$ 19.95 $ 24.95 $ 5.00

U.S.

CAN

Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00

$ 19.95 $ 24.95 $ 5.00

Get the Expert Touch!

Buy an Axxium UV Light and Save 50% on Axxium Soak-Off Starter Kit!

Save 25% on 480 mL - 16 Fl. Oz. Expert Touch Lacquer Remover OPI Item No. AL 416

Axxium SoakOff Gel Lacquer Color-Fulls Starter Kit with Axxium UV Light

U.S.

CAN

Salon Price ...................... $ 5.95 Salon Value: ...................... $ 7.95 Salon Savings: .................. $ 2.00

$ 8.25 $ 10.95 $ 2.70

OPI Item No. SP C36

Brush Up on Savings!

Axxium Soak-Off Gel Lacquer Pretty Pinks & Pales Starter Kit with Axxium UV Light

Save 25% on OPI Artist Series Mini Gel Brush!

OPI Item No. SP C37

OPI Item No. BR 945 U.S.

CAN

Salon Price ................................................................$ 299.95 Salon Value..................................................................$ 349.90 Salon Savings ..............................................................$ 49.95

$399.95 $489.90 $ 89.95

U.S.

Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00

CAN

$ 20.95 $ 27.95 $ 7.00

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Jan_insert.indd 13

3/31/11 2:24:47 PM

14 |

ROCK YOUR WALLS WITH OPI! 0IX ]SYV GPMIRXW ORS[ ]SY SJJIV XLI [SVPH´W ½RIWX TVSHYGXW ERH MGSRMG GSPSV JSV REMPW [MXL XLIWI RI[ 34- 4SWXIVW OPI Avojuice Skin Quenchers Hand & Body Lotion Poster Dimensions: 22" W x 28" H (56 cm x 71 cm) OPI Item No. SB 923 Salon Price: .................$9.95 U.S.

$16.95 CAN

Order yours today!

Receive a FREE Bonus Poster Axxium Soak-Off Gel Lacquer System Poster ©2010 OPI Products Inc. • N. Hollywood, CA 91605 • 818.759.2400 www.opi.com • Ver. 10-0614 • Made in USA • P/N 90SB918B

Dimensions: 22" W x 28" H (56 cm x 71 cm) OPI Item No. SB 918 COLOR SHOWN: RUSSIAN NAVY

Salon Price: .................$9.95 U.S.

$16.95 CAN

For more information about OPI Posters, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Jan_insert.indd 14

3/31/11 2:24:49 PM

opiawards And the Magazines Love…OPI! There’s no denying the editors and readers of the most popular magazines love OPI! Consistently winning awards

OPI Wins American Salon Award

| 15

Readers made their voices heard in the

2010 American Salon Professional’s Choice Awards. Voting on all of their favorite professional beauty products — from hair color to shampoos, hair extensions to nail products – voters cast their votes for their professional beauty faves. OPI won for “Best Nail Care” products!

year after year, OPI products are again making headlines, and earning top honors, in the highly coveted September 2010 issues of Glamour, Women’s Health, Seventeen, and Shape.

OPI Wins

In its 7th consecutive year, the CLEO Malaysia Beauty Hall of Fame is back with a new list of skin and body care, fragrance, makeup, and hair product champions! The testimonials from the judging panel, including CLEO’s Editor-In-Chief and Beauty Editor, are the result of tried-and-tested experiences. OPI won “Best Nail Colour!”

Malaysia Beauty Hall of Fame 2010!

OPI Wins Women’s Weekly Award!

Malaysia’s Women’s Weekly magazine has voted SUEDE by OPI “Best Nail Lacquer!”

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>VTLU»Z /LHS[O THNHaPUL! )LH\[` (SS :[HYZ ¶ 0»T 5V[ 9LHSS` H >HP[YLZZ 5HPS 3HJX\LY

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:OHWL THNHaPUL! :OHWL VM )LH\[` (^HYK! 4HUPJ\YL 7LKPJ\YL I` 670 9V`HS =LYILUH :JY\I

Jan_insert.indd 15

OPI Wins Down Under ACP – Australia’s leading magazine publisher – held their annual Reader’s Choice Awards for “Best Product,” “Most Trusted Brand,” and “Favorite Beauty Buy.” Over 250,000 products were tested and judged, and more than 11,000 reader votes received, in the categories of body, fragrance, hair, makeup, skin, and nails. OPI won “Best Nail Polish – Judge’s Choice Winner,” for OPI MATTE Nail Lacquer; “Favorite Brand In Nail Polish – Readers Choice Winner”; and “Best Hand Cream – Judge’s Choice Runner Up,” for Manicure by OPI Finishing Butter!

Not once, Not twice – 3 TIMES! OPI WINS ALLURE EDITOR’S CHOICE AWARD! In its fifth annual "Best of Beauty" Awards, Allure magazine helped consumers choose the most beautifying and beloved products from hundreds of options. The magazine’s editors and some 4,000 Allure readers voted OPI Avoplex Oil to Go a hands down winner for the third year in a row!

3/31/11 2:24:50 PM

16 |

opinews Mariska Hargitay and Paula Abdul are Camera-Perfect in OPI at the Emmys OPI took the spotlight at the 2010 Emmys, with actress Mariska Hargitay and recording artist/TV personality Paula Abdul choosing OPI Nail Lacquers to complete their red-carpet styles. As a presenter for the evening, Hargitay complemented her gown and jewelry with OPI’s We’ll Always Have Paris.

The rich coffee shade added a sophisticated touch to the soft, romantic nature of Hargitay’s look. Meanwhile, Paula Abdul paired her dress with the shimmering golden-beige of OPI’s DS Classic on her hands, and the crisp burgundy of William Tell Me About OPI (from the new Swiss Collection by OPI) on her toes. Styled by Letrice Lopez, from ROB|B Salon, the first OPI concept salon in the U.S.

PRETTY IN PINK at Chelsea Clinton Nuptials As reported by US Weekly, Chelsea Clinton’s bridesmaids brought their own nail lacquer, OPI Privacy Please – a delicate pink perfect for wedding-day prettiness, for their pre-ceremony manicures and pedicures.

Dipped in OPI at Mercedes-Benz Fashion Week – SWIM In July, Khloé and Kourtney wore OPI at the debut of their new Swimwear Collection, during the Mercedes Benz Miami Fashion Week – SWIM. Khloé, an avid OPI wearer, wore OPI Bubble Bath, while Kourtney choose OPI Over the Taupe from the OPI Brights Collection.

All 14 runway models also sported the lusciously nude shade on their fingertips and toes.

Jan_insert.indd 16

Eclipsed by OPI Russian Navy!

At the year’s most anticipated premier, The Twilight Saga: Eclipse, Melissa Rosenburg, screenwriter for the hit series, wore appropriately vampy OPI Russian Navy on her fingers and toes for her red carpet strut!

OPI NAILSPACE TALENT SHOW Michelle Sproat, OPI Guest Artist extraordinare, entered an on-line photo competition for the NailSpace Talent Show in Poland. It was an elimination contest. Contestants were narrowed to the top 3 and then the audience voted. Sproat was the proud winner of the Audience Vote with her “Cameo” creations in the final round.

3/31/11 2:24:55 PM

opinews

| 17

George & Nicole Take Taiwan George Schaeffer, OPI CEO & President, and his daughter Nicole Schaeffer, recently visited OPI Taiwan Distributor, Thomas Chan of Beaujax Pro Nail Co Ltd. While in Taiwan, George Schaeffer was interviewed by top Taipei fashion magazines and television stations about OPI and the global success of the brand.

Additionally, the Schaeffer’s visited top OPI salons in Taipei, speaking to salon owners and staff.

Swiss Fever Kathryn Taylor was a lawyer in New York when a more creative life called to her. With her husband and two children, Kathryn moved to Denver,

Colorado, to join family-owned State Beauty Supply stores. Kathryn kicked off her new career by adorning her fingers and toes with Swiss flag nail art using So Hot It Berns from the Swiss Collection by OPI and Alpine Snow.

OPI’s Joey Brown Trains Pakistan Nail Techs

OPI – The Ultimate Celebrity Gift Julie Moran, of Entertainment Tonight fame, was gifted with OPI at a Kathy Kaehler Sunday Set Up celebrity event.

The former ET hostess reported that she is a huge fan of OPI and could not wait to use the new colors!

CONGRATULATIONS

New OPI Experts From Malaysia!

Chan Mun Mee

Yeoh Su Ny

Teoh Sea Ling

Annie Lee Lie Hoon

Chan Yoke Ling

Jan_insert.indd 17

Joey Brown, OPI International Spokesperson, recently returned from a whirlwind training and PR circuit to Kuala Lumpur, Malaysia! The training was attended by nearly 30 people from Pakistan, our Local Malaysian Distributor, nail technicians, salon owners, and representatives of Cosmo Group. Brown covered OPI product knowledge and retailing, and lead hands on workshops for OPI enhancements systems. Highlighting the week was a media/celebrity event held to launch the Swiss Collection by OPI. Several local Television stations also interviewed Brown.

OPI Singapore Supports GAP Opening GAP, known for its iconic American style, recently opened in Singapore.

Launching with their "Black Magic" campaign, GAP partnered with OPI Singapore as a sponsor.

The campaign supports the launch of GAP’s Premium Pant collection. OPI Singapore gifted hundreds of bottles of Black Onyx OPI Nail Lacquer and OPI manicure vouchers to OPI Salons for the event and associated promotions!

3/31/11 2:24:57 PM

18 |

opinews

NEW

HITS

OPIYORKFASHIONWEEK Twice a year the greatest designers in the world join together for New York Fashion Week. The event brings in magazine editors, beauty professionals and style enthusiasts eager to Ooh, Aah, and critique the much-anticipated runway fashions. This year, OPI worked the runway at six incredible designers’ shows. OPI Executive VP & Artistic Director Suzi Weiss-Fischmann took on the task of choosing shades that would take each designer’s collection to the next level, and she didn’t disappoint. While she chose subtle shades like Coney Island Cotton Candy to complement an array of flowing gowns, nude jumpers and floral dresses, the OPI nails seen at Z Spoke by Zac Posen were as wild as the fashion. Also present backstage, OPI captured real-time show preparations, sharing details with thousands of Facebook and Twitter fans about the trends, the energy, and the incredible manicures and pedicures our OPI technicians did on 45 models per show.

Lincoln Center Plaza

Fumiko Kano; Toshiko Akiyama; Theresa Stanley; Patricia Murphy; Nicole Schaeffer; Leonobi Galvez; Jeany Perez; Lorraine Alvarado.

Kimora Lee, Russel Simmons at the Zac Posen Show Reem Acra Show

Zac Posen leopard nails

Zac Posen nails

Nikki Hilton at Charlotte Ronson

Rebecca Taylor model with "I'm Suzi & I'm a Chocoholic"

Max Azria Show

OPI preps model for Rebecca Taylor Show

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opieducation

OPI 2011

EDUCATION INNOVATIONS

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Want to be on the cutting edge of the industry? Get cutting edge education!

OPI’s 2011 Education Classes are lead by top OPI Educators – real-world nail technicians extensively trained in OPI product systems. OPI Educators share their practical experiences and expertise in personalized workshops that will take your skills to the next level!

product-specific classes

show classes

Amazing Mani's

Acrylic Express

Absolute Liquid & Powder Technology

Manicure by OPI Learn: The ultimate spa manicure • New moneymaking products and services • The spa massage that keeps clients coming back for more • Long-lasting, color-finished manicures with the Axxium Soak-Off Gel Lacquer System

Learn: Precision cut smile lines for fast "French" results • Quick one-bead applications • Fast filing and finishing techniques • Axxium Soak-Off Gel Lacquer System

Amazing Mani's & Pampered Pedi's

Art Express

Manicure/Pedicure by OPI

Learn: Principals of color and mixing • Fades, flowers, embellishments, and more! • How to transform artistry into profits

Learn: Age defying manicures • Pampered pedicures • Powerful service-retail connection • Axxium Soak-Off Gel Lacquer System

Booked Solid!

Booked Solid!

Learn: Service add-on’s that add up • How to reduce costs and increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System

Learn: Service add-on’s that add up • How to reduce costs and increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System

Generation Gel

Gel Perfection

Axxium Gel System

Axxium Gel System

Learn: Natural-looking overlays • Pink and white sculpts • Flawless "French" free edges • Nail makeovers • Fast filing and finishing

Learn: New gel service opportunities • Quick, easy gel overlays • Pink and white sculpts • Fast gel finishes • Axxium Soak-Off Gel Lacquer System

Odor-Free Opportunity!

Polished Profits!

Clarité Odor & Tack-Free System

Axxium Soak-Off Gel Lacquer

Learn: Unique odor-free application • Quick overlays and sculpts • Fast filing and finishing

Learn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures

Pampered Pedi's

HIGHER LEARNING SERIES

Pedicure by OPI Learn: The ultimate spa pedicure • New services and products • The spa massage that keeps clients coming back for more • Longer-lasting, color-finished pedicures with the Axxium Soak-Off Gel Lacquer System

Polished Profits!

Axxium Soak-Off Gel Lacquer Learn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures

Sculpted Success Learn: Advanced application techniques • Speed sculpting • Easy nail makeovers • Fast filing and finishing

Turn "Clean" Into "Green" OPI Spa Complete Learn: Effortless salon sanitation and disinfection • How to promote your clean-salon commitment and turn "clean" into "green!"

OPI’s Higher Learning Series workshops are designed to stretch your boundaries and take your skills, and profitability, to new heights. From acrylics and gels to spa services, these one-day workshops will help you discover new ways of working smarter and faster, and how to polish your technical skills with time-proven OPI products and systems.

SPECIAL EVENTS Academy On Tour An exclusive, customized workshop that will change the way you do nails! This action-packed full-day program features John Hauk, OPI Technical Advisor and Award-Winning Nail Competitor, and Joey Brown, OPI International Spokesperson. You’ll work oneon-one with John Hauk to learn time-saving tricks of the trade, while Joey Brown will ensure you leave with a checklist of ideas for improving your bottom line.

Coming to Miami, Florida on February 21, 2011.

Call for details: 800-591-8373 or 305-591-8373

OPI’s 30th Anniversary Academy at Sea 2011 OPI invites you to the education celebration of a lifetime! Cruise the stunning Caribbean for a week of fun-in-the-sun combined with an education program that will catapult your creativity and prepare you to cruise into a profitable New Year!

ADVANCED NAIL DESIGN WORKSHOPS • PROFITABLE NEW PRODUCTS PROFESSIONAL NETWORKING • LAS VEGAS-STYLE ENTERTAINMENT • GOURMET CUISINE! Featuring hands-on training with John Hauk, award-winning nail artist and OPI Technical Advisor.

October 22-29, 2011 BOOK BY FEBRUARY 1, 2011 TO RECEIVE EARLY BOOKING DISCOUNT Space is limited – call today for details! (800) 258-2674.

Cruise must be booked through CLUB OPI TRAVEL in order to participate in OPI Academy At Sea. $25 credit "on board" for Repeat Cruisers!

For more information about OPI’s Education Programs, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA January/February 2011 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the January/February issues of these magazines: You’ll also ďŹ nd OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com.

For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.

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Jungle Glitz 1. Apply black acrylic paint diagonally along the free edge, then paint the remainder of the nail with tan acrylic paint, creating a diagonal French.

2. Use a dotter tool and brown polish to create irregular circles on the tan background.

3. Use a styler tool and black polish to partially outline the circles as shown. Use a striper brush and white polish to create wavy lines on top of the black free edge. Use a striper brush and silver glitter polish to separate the two designs. Apply top coat.

Cassandra “Cassi” Samora, Kelly Jo’s Salon, Great Falls, Mont.

Fireworks Spectacular 1. Polish the nail in OPI Russian Navy. Use a striper brush and red acrylic paint to draw five curved lines, emanating from the same central point.

2. Use a striper brush and white acrylic paint to create a similar design elsewhere on the nail.

3. Use a striper brush and silver glitter polish to accent the lines. Apply top coat.

Blasa Rizo, Rizo’s Hair Designs, San Antonio, Texas

Frilly Fishy 1. Polish the nail blue.

2. In the top right corner, apply silver glitter in an irregular pattern. In the bottom left corner, use white acrylic paint to draw an irregular lemon shape.

3. Use the white paint in light strokes to add a fish tail and fins.

4. Add white dots vertically on the right side of the nail. Use black paint to make a fish eye and mouth. Accent the fish in yellow and orange. Apply glitter top coat.

Cassie Kohr, Academy of Beauty by Patsy & Rob, St. Louis, Mo.

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

.co

m

Want to see your nail art how-to here?

For more nail art step-by-steps,visit www.nailsmag.com/nail-art, then click on Demos.

JANUARY 2011

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STYLE} My Most Confident Work Outfit NAILS asked readers: What do you wear to the salon to set the tone for a great day? You told us that comfort and style were both important factors.

We prefer the uniform look of our salon T-shirts with jeans and sneakers. We wear our T-shirts because it shows unity and professionalism. When a client walks into the salon, she knows exactly who the techs are. Rhonda Collier, Chandra Shack, Chaneisha Warren, and I are the “Dream Team” of Jazzy Nailz!

We are a very busy salon here in Jacksonville so we like to be comfortable while working. Jeans and sneakers or sandals — because we do live in Florida — seem to be the most comfortable attire for us.

ANGELA WILLIAMS Jazzy Nailz, Jacksonville, Fla.

I like to wear an embellished jersey tunic with cotton leggings — it’s a super comfortable outfit so I can move around with ease from the wax/facial room to the manicure table to pedicures!

I wear wedge shoes with open toes to show off my designs, and my hair, nails and make-up are always done when I go to work. When you look good, you feel good. It gives me more confidence in myself and my clients trust that I will take good care of them.

TRISH SAMOILA

My favorite busy salon outfit is my “I Nails” bling T-shirt and my black dress pants, with my black Mary Jane style shoes. It’s comfy and cute!

I have to have my essential nail tech coffee mug on hand.

MARE HORAK Nails by Mare at Barb’s Hair Unlimited, Smyrna, Tenn.

Stage Six Salon, Winnipeg, Manitoba, Canada

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.co

Looking for ideas for your own most confident work outfit? Visit our online Style channel, where you can see examples of designer salon aprons (www.nailsmag.com/designeraprons) and fashion-forward salon uniforms (www.nailsmag.com/cuteuniforms).

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ADVERTISEMENT www.nailsmag.com/fifi/11122

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STYLE} boutique customizable chocolate

As a way of showing client appreciation, personalized chocolate confections are a sure hit. These custom-made sweet treats are just a taste of the endless possibilities available.

1. Chocolate Fortunes dipped fortune cookies and almond cookies are as delightful to look at as they are to eat. Cookies can be ordered plain or dipped in a wide variety of flavors and colors like dark chocolate mint, peanut butter, orange sherbet, strawberry pink, and violet. Decorated cookies can also be ordered and are sprinkled with candy hearts, nonpareils, chocolate drizzles, and more. Messages inside the cookies can be customized or can contain a generic positive message or lucky numbers. www.nailsmag.com/fifi/11431 2. The Chocolate Works custom-wrapped Belgian chocolate bars are just as pretty as they are fun to hand out to clients.

Chocolatier Melodie Hand, who also owns

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Tickled Pink Salon & Nail Spa in Clayton, N.C., creates the sweets herself. Readymade wrapper designs are available, as are custom options perfect for promos, holiday favors, gift certificates, and more. On the wrapper front, you can customize the font and add a logo or special message. Salon information is placed neatly on the back. www.nailsmag.com/fifi/11432 3. U Oughtta Be on Chocolates customizes all of its chocolate goodies using FDAapproved food dye so any photo or business logo can be imprinted on the products.

Belgian, dark, and milk chocolate are available and all gifts come in pretty packaging for a finished look. With customizable products like chocolate lollipops, greeting cards, heart

JANUARY 2011

boxes, portraits, Belgian truffles, and party favors, U Oughtta Be on Chocolate is a great source for salon-inspired gifts. www.nailsmag.com/fifi/11433 4. Totally Chocolate offers a wide variety of beautiful, precision-engraved treats, all made with 100% Belgian milk and dark chocolate.

Adding a salon logo or personalized message is encouraged, but the company has plenty of ready-to-ship items that can be quickly delivered for a last-minute salon soiree or business event. Products include custom-made foil wrapped coins, intricately molded logo bars, delectable cookies, truffle assortments, and a large array of creative, customizable packaging. www.nailsmag.com/fifi/11434

PHOTOGRAPHY BY KELLY BRACKEN

11/23/10 8:56:23 AM

UV Gel Polish

spot on Just beyond your wildest dreams, there’s EzFlow Gelez . As quick as a polish, as tough as a gel– and every bit as fearless as you are. ®

www.ezflow.com

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11/23/10 8:56:59 AM

OPI Disinfectable Foot File with Disposable Grit Strips A convenient, economical new way to offer pedicure services with the highest level of sanitation – the new OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.

• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth finish) abrasives.

• Easy to use! Paddle features a larger working surface for faster callus removal.

Peel-off disposable strip for maximum sanitation.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

120-Grit Refill Pack

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80-Grit Refill Pack

5-pc. Display

11/23/10 11:42:27 AM

BUSINESS}

10 Ways to Prevent Burnout When You’ve Been in the Business as Long as I Have

BY SHARI FINGER Shari Finger (right) is the owner of Finger’s Nail Studio in W. Dundee, Ill.

10. Go to a nail show. I love everything about nail shows — shopping, demos, new products, networking, education ... all of it. I always return to work with new toys and an attitude adjustment.

9. Take a class. I always find learning something new refreshing and still get excited about it.

8. Teach a class. There is nothing more rewarding than inspiring others. When teaching a new tech how to do enhancements, there is a magic moment when she finally gets it! It’s that first really perfect nail and you can see in her eyes that she sees the beauty in it.

7. Go on vacation. I always realize how much I love my job when I am away from it for a while.

6. Take a day off and go to another salon for a day of pampering. When you pamper people all day it’s nice to be the one who is pampered.

5. Re-invent your business. When I get bored, I change my service menu. I print new brochures. I take off services that aren’t as popular. I add new ones and change old ones. I also like to change the look of the salon. Anything from new equipment or paint color to something as simple as new flowers can give me a lift.

4. Set goals. I am competitive, so I set goals for myself. It might involve mastering a new technique so I can add it to my service menu or setting a larger career goal. But don’t set

yourself up for failure by being too outrageous. Keep it fun.

Make sure you reap the reward.

3. Book an appointment with a favorite fun client who likes nail art. I have a fun customer who loves anything to do with nail art. I set up her appointment at the end of my day or on a day off, so I don’t have an appointment following and there are no phones to interrupt us. We may open a bottle of wine and just laugh and do nail art. I am always booked back-to-back and never have the time to be crazy and try new things anymore. When I have the opportunity to challenge myself and be creative I feel like I did when I first started to do nails.

2. Get organized. I really feel out of whack when I am not organized. So I take a day off or designate a slow day to clean the work closet, rework a budget, etc. The feeling of being on top of my game is energizing.

1. Love your industry! When times get tough, or work becomes monotonous, or when I wake up and think I can’t do this another day, I think about how lucky I am to have a job that I truly love. All I have to do is think about how much I would hate to go to an office and work 9 to 5 with the same unhappy coworkers every day. Instead I go to a beautiful salon where I have interesting people in my chair and all I have to do is smile and do gorgeous nails.

Oh yes, after 24 years in this business, life is still good! >>>

JANUARY 2011

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ARE YOU SERIOUS ABOUT GOING GREEN?

{

Q

QA } AND

I’m tired of competing against all the discount salons in my area and am thinking of throwing in the towel and quitting. Do you have any advice?

Think about why you chose to do this in the first place. What was/is your vision and mission? What do you value? Examine what is at the heart of what you do and why you do it as a business. When you get back to the source of why you operate you get reconnected to what is important. Remember you cannot control outside circumstances like discount salons, disgruntled employees, and the economy. But you can control how you relate to it. Take your power back and redirect your energies into how you differentiate yourself from “discount salons” and then begin to market and position yourself based upon that. Let your public know why you are there. You can also get your top customers together and have a council meeting. Bring your top 10 clients together and have them help you from a client’s perspective to create ways to keep growing your business. Offer them free services for their next two visits for a few hours of their time. Get creative and keep attacking!

— Steve Gomez is professional development manager for Milady (www.milady.cengage.com)

Q If you’re interested in organic beauty, green business principles, new products, selfimprovement, and product science, tune into the Conscious Salon channel on NAILS Magazine’s website: www.nailsmag.com/conscious.

Content is updated several times a week, and you’ll find news from within the salon world and outside of it … on everything from biodegradable pedicure slippers to yoga service trends.

brought to you by

Can a booth renter make a commission for retail in the salon she rents from?

This is an issue that is often misunderstood. The issue of retailing must be addressed within the salon owner/landlord’s contract that should be given to each nail technician to sign and date. The contract is what will protect each party as it defines quite a few issues — including retailing. This contract — or the lack of it — is why 99.5% of all rental salon operators could not pass a review or audit by the IRS, the state, or a judge.

First off, the salon owner/landlord in this contract has the legal right to all retailing rights. This simply means that nothing can be sold within the owner’s business without going through her front desk. If the renter chooses to sell such products as an additional service to her clients then the renter could earn additional income from that sale. This concept has nothing to do with being in an employer/employee relationship. If the renter does choose to sell retail, then a commission, percentage, or flat dollar amount can be earned if the owner/landlord has set up her business to allow this. This eliminates a lot of controversy about whether a renter has the right to carry her own products to retail.

Retailing has nothing to do with rent and is a totally separate issue. It is imperative that commissions earned from retail sales are never deducted from rent to be paid.

If, on the other hand, a salon owner makes an exception and grants permission for a renter to have and sell her own retail items, this concept needs to be in writing and incorporated into the contract. Secondly, the renter must be required to furnish the salon owner/landlord with a copy of her state retail license so all taxes associated with that renter’s sales are attributed to her. This will protect the owner/landlord. Here again is why 99.5% of all salon owners and renters get into trouble when it comes to establishing a clear separation between both parties with the IRS, the state, and a judge.

— Ken Cassidy is president of Kassidy’s Salon Management Consulting Company.

He can be reached at kassidy122@earthlink.net or www.kassidys.com.

Have a business question?

sponsored by

(about marketing, pricing, personnel, etc.)

E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

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JANUARY 2011 12/18/08 2:54:07 PM 11/23/10 11:42:43 AM

PHOTOGRAPHY ©ISTOCKPHOTO.COM/DIEGO_CERVO

A Marketing Rule of Thumb When it comes to marketing, planning your year in advance is absolutely imperative to successfully maximize all opportunities available, says salon consultant Bryan Durocher. “Not only is it a must for the staff to be aware of what events and specials are going to be offered at different times of the year, it is also a game of budgeting properly to ensure that funds and resources are available,” he says.

“A general rule to follow is 4% of your gross service profit should be allotted to marketing. Meaning, 4% is available for the entire year, though businesses will likely spend more at certain times of the year and scale back at others.”

Access Your Appointment Book From Anywhere Salon Iris Software’s remote access site is up and running. That means you can log in at www.liveaccess.com and remotely access your appointment book from any computer, laptop, smart phone, or mobile device with a web browser and Internet access. With Salon Iris’ remote access you can also add new appointments, edit existing appointments, add new clients, edit existing clients, and view product information.

For more information, go to www.nailsmag.com/fifi/11441.

Her Services Are Payable in Advance PHOTOGRAPHY BY SHY K PHOTOGRAPHY

How much would it be worth to you to have clients pay up to two months in advance? Kim Hanzlik, owner of Nails, Hands, Feet and Toes in Winnemucca, Nev., offers clients the option of paying in advance and discounts their service by $5 as an incentive. “The major advantage of prepayment is I never have to worry about getting paid if the client doesn’t show up,” says Hanzlik, who has gotten several longtime enhancement clients on board. “I have found that prepay works for both of us. They really like doing it that way because they don’t have to bring cash or a checkbook every time. Keep in mind these ladies are die-hard schedule keepers and they don’t want to miss an appointment.”

“It’s worked beautifully so far,” she says.

www.nailsmag.com/fifi/11187 JANUARY 2011

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BUSINESS} reader to reader What’s the most worthwhile trade show, professional networking event, or continuing education class you’ve ever been to and why?

For a list of the major beauty shows in 2011, go to page 56.

IBS Las Vegas (www. ibslasvegas.com) is the only show I’ve been to. I loved the booths and the classes — my favorites were Akzéntz and Young Nails. It was amazing seeing so much talent in one building. As a new nail tech/salon owner, it was such a rush of excitement and so educational for me.

I’ll be going again next year.

JENNY MEEK

By far it was the NASP (www. northamericanschoolofpedicuring. com) Level 1 Advanced Pedicuring Program. It taught me so much. It included two days of theory and two days of hands-on training and has proved so beneficial to my everyday work. I also love saying I’m a Certified Master Pedicurist.

AMANDA MULLIN

Classy Nails by Jenny, Fletcher, Okla.

A Totally Unique Nail Boutique, Palm Harbor, Fla.

The HRTE (www.thehrte. com) — the fact that they came to the Midwest was amazing!

The one-on-one attention with educators was wonderful, as was the time spent with different companies that showed us the best of the best in nails. Everyone there left with more education then they ever dreamed they would receive! And networking with other Midwest techs was fantastic.

AUVA LANDENBERGER

The CND Leadership Conference (www.cnd.com) this year in Phoenix was amazing! The school where I’m an instructor sent me, and it was three days jam packed full of information and one-on-one coaching.

The conference included various speakers, like a chemist to further explain how the products work.

LINDSEY SAUERBREI LaJames International College, Iowa City, Iowa

Absolute Style Salon, Beatrice, Neb.

For me it was the Northwest Nailtechs Networking Event (www.nwnailtechs.com). It included a lot of information, one-on-one interaction, and hands-on training. Had I not gone, I would’ve never discovered Akzéntz gels and fallen head-over-heels in love!

ELIZABETH SEAMAN Moxie Salon, Lewiston, Idaho

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For me, the best event was the Nail Tech Networking Event of the Smokies (www. jillsnails.com/professionals.

html). There were many distributers, demos, products, and private classes to choose from — and they were all about nails! Also, the companies gave out samples of their products, in case you didn’t see or make it to their booth or private class. I also network on Facebook (www.facebook.com/nailsmag) and Beautytech.com.

CINDEE MCDONALD Allure Styling Salon, Cross Lanes, W.Va.

Premiere Orlando (www. premiereorlandoshow.biz) has been my favorite to date.

The magnitude of this show is overwhelming! It was great to meet some of my “nail heroes”, watch the competitions, and even compete. As we have no live competitions in Canada, this was a real treat! Being able to watch such talented, experienced competitors taught me so much. Since this show is so well attended, I connected with so many people I have chatted with on Facebook and with educators from around the world. With such vast participation, we can gather so many ideas to push us to a new level.

PEGGY BARTEL Nail Workz, Winnipeg, Manitoba, Canada.

Next question:

What’s your favorite season (winter, spring, summer, fall) at the salon, and why? [Answers will be printed in the April 2011 Issue.] Share your

.c o m

opinion on the topic by e-mailing your response by January 15 to sree.roy@bobit.com.

Please include your name, salon name, city, and state with your response.

JANUARY 2011

11/23/10 2:44:51 PM

www.nailsmag.com/fifi/11247

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BUSINESS} Networking to Grow Your Business Let’s face it, there seems to be a nail salon on every corner and some in between. So what’s a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?

BY MELODIE HAND Here I am (far right) at a networking event at Spa Neo.

Networking is simply the working together of several businesses to help each other’s business grow through referrals.

Relationship-building is the key to successful networking regardless of the type of event you are participating in.

I’ve found that networking groups are a successful means of marketing my nail salon. I’d even go so far as to say they’re the best return for money spent when compared to other marketing and advertising campaigns. But you do have to find the groups that are the best fit for your business. Once you find the right groups, you need to know how to get the most out of it so it doesn’t turn into just another social hour with no real benefit to your nail business.

LOCATE THE RIGHT GROUP To locate the right group for you, first determine how much time you can commit to networking. Most groups meet weekly.

Figure out what sort of budget you can bear to start with as each group will have different membership fees (ranging from no cost on up). Some offer payment plans while others do not.

Then, figure out what time of day is best for you as well as the days of the week

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you can get away from the salon. One key to networking is your attendance.

You can’t build a relationship with other members if you don’t commit to attending the meetings regularly — not to mention that most groups have attendance policies.

Once you have established these parameters, you can start the search for networking groups by checking with your local Chamber of Commerce, where networking groups are frequently members. Also try an online search for “business networking” in your city or surrounding areas. You can also look into national organizations such as BNI and Woman Owned. There are groups that target specific audiences such as stay-at-home moms, women entrepreneurs, bridal service providers, etc.

Regardless of what type of group you are looking to join, make sure to ask for a copy of each group’s rules and regulations to be sure you can comply with them. Look at things such as attendance policy, membership fees, referral requirements, exclusivity in industry, visitor policy, etc.

are interested in, contact each group organizer to ask if it is OK to visit. Then prepare for your first meeting. You can prepare by creating the perfect “elevator speech.” This is a 30- or 60-second introduction. You want to get your name, the name of your business, and other key points into this introduction.

Practice to perfect it. On the day of your visit, wear your most professional outfit and arrive a few minutes early so you have time for pre-meeting mingling.

Have a stack of business cards ready to hand out to everyone you meet.

Wear your name tag proudly. Be sure to give yourself time to mingle after the meeting as well. Remember, you want to build relationships, so put yourself out there and get to know the members before and after the meetings.

You will want to visit several meetings a couple of times to be sure it’s the perfect fit for your business. Every group has its own dynamic so it’s crucial you are sure you and your business will fit in with the existing members.

PREPARE FOR YOUR FIRST MEETING

MAKE THE MOST OF YOUR MEMBERSHIP Once you have selected

Once you have found a few groups you

a group or two and have joined, it’s

JANUARY 2011

11/23/10 9:16:04 AM

CELEBRATE LOVE. with Scentsations™ Heart lotion and lip gloss.

Available for a limited time only, so scoop them up while you can!

760.599.2900 800.833.NAIL cnd.com cnd.com/scentsations/heartN ©2009 CreativeNail NailDesign, Design,Inc. Inc. ©2011 Creative

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3 tion is on every piece. > Listen. Learn to listen to the person you are having a conversation with. Slow down, stop talking, and just listen. > Be attentive. Nothing is more annoying at a meeting than someone who is messing around with her cell phone, digging in her purse, or doing something else other than listening to those who are speaking. Take notes if you have to. This will allow you to 1. We had door prizes donated from several business know before the end of the owners who are members of the two networking groups I’m in for my salon’s grand opening party. 2. meeting who you have to My salon, Tickled Pink, hosted a dinner for MUBA hook up with before you leave (Mosaic Unlimited Business Alliance), an organization that day. that has been key in spreading the word about Tickled > Follow through with Pink. 3. There were 32 MUBA vendors all in a row at leads. If someone at a the Clayton Harvest and Music Festival, and we all meeting is gracious enough to referred attendees to each other’s booths. offer you a referral or lead, be sure to follow up in a timely important to get the most out of these manner. And be sure to let the referral memberships. And you can’t do that know who referred her to you. And by if you aren’t attending. But it’s much all means, make sure you follow up with more than just taking up a chair. Below the referrer to thank her and to let her know you have followed through. are some key points: > Stay focused and positive. > Meet new people. At each meeting be sure to sit next to someone Nothing is more of a downer than to be in a meeting when those around you haven’t met before. > Stay in touch. Keep in touch with you have absolutely nothing positive those you meet between meetings by to say about anything. Don’t get me scheduling one-on-one meetings with wrong, it’s good to be able them, visiting their businesses, or to discuss the obstacles we face within our businesses inviting them to try your services, etc. > Make promotional materials as someone in the group available. Always have materials on may have a possible soluhand at every single meeting you attend. tion. But it is one thing to And be sure all of your contact informa- bring up a topic to discuss

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and another thing entirely to allow the room to be filled with negativity.

Remember to stay focused on finding a solution. > Be encouraging. This can simply be done by pointing out the use of another’s services. Or even praise on how a fellow member took care of a referral you sent them. It doesn’t have to be anything spectacular, but rather just a few words of praise. > Use member services. Keep a list of contacts from your networking groups so you always have them handy.

And when you need a product or service, be sure to utilize those in your group before looking outside the group. This shows support for your fellow members and encourages them to use your business too.

Networking really does work to grow a business. But it takes some effort on your part. It requires participation. It requires a willingness to build relationships within the business community where your salon is located. Other businesses can be the best referral partners you could possibly have. These other businesses are going to be more willing to refer to you when they have built a relationship with you and know you and your business practices personally.

Melodie Hand is the owner of Tickled Pink Salon & Nail Spa in Clayton, N.C. She also posts regularly on blogs.nailsmag.com/blueprint.

JANUARY 2011

11/23/10 9:16:15 AM

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BUSINESS} salon profile 1. Gel Essentialz is housed inside of the Michael K. Galvin (MKG) Salon in Cranston, R.I., and has six manicuring stations. 2. Gel Essentialz also has two pedicure stations, plus a private pedicure station in another room. 3. Gina Silvestro (left) has been a great mentor to Amy Oung. [inset] Gina’s specialty is fantastic, eye-catching nail designs. 4. MKG Salon houses the nail department on the first floor, hair on the second, and massage and skin care on the third.

The salon is inside a Victorian-style house.

Won’t You Be My Neighbor?

A mentor and mentee discuss the evolution of their salons, which are in adjacent towns.

3

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I had the great honor of being by

BY AMY OUNG mentored Gina Silvestro, an internationally certified Akzéntz educator and U.S. distributor. She bases her business, Gel Essentialz, in Michael K. Galvin Salon in Cranston, R.I. “Having my business at MKG Salon is the best move I’ve made so far,” Gina muses. “My work builds up new clients for the full-service salon while I have the perfect place to take care of my long-time clientele, manage my distribution, and travel for education and celebrity freelance work.”

The decor from the exterior to the interior of MKG Salon/Gel Essentialz illuminates the grandeur of history meets contemporary. The establishment is based in a renovated Victorian-style house, complete with wood shingles and oversized windows. Once inside, you immediately feel transported into an upscale, sophisticated environment. The reception desk and nail stations consist of glass tops with stainless steel accoutrements, emphasizing clean lines and a sleek, metropolitan style. Even the silver Akzéntz jars lined on each nail table go with the look.

The building has three floors, each one providing an individual service

Gel Essentialz in Michael K. Galvin Salon

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4 type. On the first floor is the nail department, where Gina works on her clients while managing two additional nail techs. Past the nail tables on your left are two pedicure stations nicely tiled with two massage chairs. Dry gel pedicures are a highly requested service, which is why the stations are pipeless. If clients miss the water, MKG also provides portable Belava tubs. For those who desire a jet-spa pedicure, there is a private room with a Jacuzzi chair.

Gina’s fame, with her awardwinning nails and celebrity work, has attracted a variety of clients looking for high-quality, artistic, distinctive nails.

Services range from elegant French to couture styles that make a statement such as edge and stiletto nails. When asked what clients like most, Gina told me, “I have to say, most people like glitter. But I like to do the 3-D art the best.” And even though the designs are fantastic, clients are lined up and ready for more. “We are booked weeks in advance,” Gina adds.

Gina, being in the industry for more than 20 years, has been through it all, from working at home, earning commission in a salon, booth renting,

to even owning her own salon. Right now, Gina is comfortable having her business in a full-service establishment. With her extensive traveling to teach, work on celebrities, and take care of Akzéntz distribution, owning a salon is last on her agenda.

Prices are steep compared to her competitors, but rightly so. The work is impeccable from the hair to the nails. Bridal packages are popular and total body makeover service packages are not uncommon. One thing I’ve learned from Gina is that the nails are characteristic of the nail technician herself. Gina has created a highly sought-after style; her clients’ nails always attract attention. >>>

JANUARY 2011

11/23/10 3:34:35 PM

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BUSINESS} salon profile 1. Amy Oung has owned Harmony Nail Studio for one year, and it is located in a quiet area of Warwick, R.I. 2. The studio houses only one manicuring table, which has everything Amy needs to offer her classic and elegant nails. 3. Amy keeps a full book and is building up her loyal clients. “I’ve really gotten to know my community,” she says. [inset] Most of the clientele prefer classic looks (like the traditional French), but some get gel art or glitter designs like the one shown here. 4. Amy gives pedicures with color gel toes at the pedicure station, which has a Belava pedicure tub and a plush leather chair.

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Harmony Nail Studio

When I first met

BY GINA SILVESTRO Amy Oung, now the new owner of Harmony Nail Studio in Warwick, R.I., she had signed up for a basic gel class with me. I’d been traveling with The High Road To Education and a fellow educator, Joseph Pham (OPI global educator), referred Amy to my class. She found and networked with Joseph through a Vietnamese nail forum.

As a Vietnamese-American, her family has owned nail salons for years, so nails always played a big role in her life. She reached out to Joseph because she wanted to learn more and provide a better service/atmosphere than the usual discount salon. She felt Rhode Island was behind in nails, so Joseph referred her to the class. It is not every day I see someone so passionate about her career, and I knew right away that Amy would be an asset to my salon.

I was lucky to have her as an employee for three years and see her flourish as a phenomenal nail artist, competitor, and educator. When she approached me to let me know she was ready to take on a new venture as a business owner to open her own salon and training center, as heartbreaking as it was to see her go, I was extremely proud of her and truly happy to see her succeed.

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4 Harmony Nail Studio is a quaint salon located in a small strip mall in the Greenwood area of Warwick. The name Harmony is very appropriate; the definition, “a pleasing combination of elements in a whole,” perfectly describes Amy’s place. Even though it appears to be a perfect neighborhood salon, it is much more than that. Her reputation as a top-notch nail tech has attracted clients from all over the state.

Driven by her desire to constantly stay on top of the latest trends and perfect her skills, Amy constantly travels around the country, attending as many classes and shows as she possibly can to come back and share her new techniques with her customers.

Even though she is only one town over from my location, her Warwick clients are timid with design requests.

They like popular, seasonal colors on nails and toes. Glitter is an extravagance for them, but they are not afraid to try it for holidays and other special occasions.

The atmosphere in the salon is so comfortable, customers feel like they are at home — from the carpeted floor to the flowery camel couch. When you enter, you see Amy’s nail table set up in the main entrance. She has a custom

glass table (similar to my setup) as her nail station. The furniture setup makes it cozy, as if you’re in a living room at a friend’s house, indicative of Amy’s amiable persona. Her pedicure setup has a laminate wood finish to complement the cozy decor.

Amy also believes in dry pedicures, something I introduced to her. She also has a training room for basic classes and her apprentice. A believer in education, Amy is striving to hold more classes, get more attendees, and hopefully get guest educators. Currently, she is trying to reach out to the Vietnamese nail community.

Amy’s sweet disposition and desire to make every client happy, not only with impeccable service, high-quality products, and sanitation, but also with the whole experience, sets her apart from many salons. It brings a smile to my face seeing someone I mentored perform and triumph.

JANUARY 2011

11/23/10 3:34:45 PM

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HEALTH} Nourish Clients’ Skin With Simple Ingredients “If you can’t eat it, don’t put it on your skin.” That’s the motto of Mandi Newton, a nail tech who created a line of body care products called Kona Botanicals. A firm believer in using only fresh, natural ingredients, Newton teaches classes in botanical nourishment for the nails, skin, and hair. Here are some quick and easy foodbased blends you can use to perform her Ancient Soak, Scrub, and Rub Procedure on the feet.

Step 1. Prepare a foot soak: Make a pot of coffee (it must be caffeinated) and mix it with equal parts water that is hot, but touchable. (If inflammation is present in your client’s feet, use cooler water.) Soak for 10 minutes.

Step 2. To make a scrub, mix 1/2 cup brown sugar with water to make a mud.

Apply to the client’s feet and leave on for 10 minutes. The glycolic acid in the sugar will dissolve dead tissue and act as a mild antiinflammatory. Rinse or soak for another 10 minutes to further hydrate and heal.

Step 3. Dry the feet, using the dry towel to remove the rest of the dead skin that’s been loosened.

Step 4. Massage the feet with sunflower oil, a thin readily absorbing oil that is high in vitamin E. Step 5. Cover the feet in hot towels (use cool towels if feet are inflamed) until the towels cool and, finally, dry feet.

For more information, go to www.nailsmag.com/fifi/11451. >>>

PHOTOGRAPHY BY KIMBERLY PHAM

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NAILS Posters

Help for Rough Heels and Elbows VB Cosmetics’ Heels and Elbows Cream brings relief to clients suffering with dry, cracked heels.

This thick cream contains extracts of aloe vera, passionflower fruit, lemon, grape, and pineapple, as well as allantoin, a non-irritating healing agent that cleans away dead skin cells and helps to improve the body’s ability to produce new skin cells. The hydrating cream also combats foot odor. Use it in the salon and retail it for home use.

For more information, go to www.nailsmag.com/fifi/11452.

{

Q

QA } AND

How is it that clients can share bottles of polish safely? Should I worry about cross-contamination?

You do not have to worry about cross-contamination of nail polish when it is used correctly. Scientific testing has shown that nail polish aggressively kills common pathogens that can lead to nail infections. That means when nail polish is applied to healthy nails with no visible signs of infection, it would be extremely unlikely for cross-contamination to occur. Even so, nail polish should never be applied to an infected or unhealthy looking nail plate unless a doctor has previously determined there is no risk of transmitting an infection.

If nail polish is accidentally applied to any nail plate that shows visible signs of infection, proper salon sanitation protocol dictates that the bottle should immediately be properly disposed of and not used on any other client.

— Doug Schoon is chief scientific advisor for CND

Q

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I have a new client coming in and he told us he has athlete’s foot. How should I deal with this? Can I work on his feet?

Advise him to seek professional medical treatment for the condition and reschedule the appointment after the condition has been resolved. Nail professionals are only allowed to service healthy nails and skin free from visible signs of infection or other medical conditions. It is against federal law for nail technicians to perform salon services on a client’s feet if they appear to be visibly unhealthy. Nail professionals are not allowed to diagnosis, treat, or prescribe treatment for any unhealthy medical condition and this is true for all 50 states. No matter what level of training a nail professional may possess, without a medical or podiatry license, nail professionals are not allowed to perform any services on unhealthy feet. All that can legally be done is to inform the client he has a visibly unhealthy condition on his feet and then direct him to see a qualified medical professional for diagnosis and to receive any required treatment.

The only exception would be nail professionals working under the direct supervision of a licensed doctor or podiatrist in their medical office, and that licensed medical person is assuming full responsibility for the patient’s care.

Clients can’t give nail professionals permission to break this federal law. Not only can the professional lose her license and irreparably harm the reputation of the salon, improper actions could result in legal action against the salon and nail professional.

— Doug Schoon

JANUARY 2011

6/22/10 3:45:36 PM 11/23/10 3:12:16 PM

Get the Gehwol Waterless Pedicure

Dry pedicures are sanitary and convenient — and you can perform them while a client is lying down receiving other spa treatments. The Gehwol Dry Pedicure, available exclusively from Universal Companies, requires no water. The Success Kit contains everything you need for 150 pedicures, including instructions, marketing materials, and Gehwol professional products designed to soothe overworked feet with targeted, specialized care. The kit includes Disinfectant Lotion Spray, Callus Softener Foam, Callus Softener, Bamboo Scrub, Herbal Lotion Spray, Leg Vitality, Nail Softener, Protective Nail & Skin Oil, Nailcare, and Emulsion.

For more information, go to www.nailsmag.com/fifi/11453.

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too?

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Grow Natural atural ith Nails With GoNails GoBeauty’s GoNails Nail Growth Treatment atment is an all-natural cream, formulated to repair damaged nails and strengthen types. The cream works by ngthen all nail types hardening the nail exterior and promoting healthy cuticles, leading to betterprotected nails. “GoNails is an extremely effective product because it is easy to apply and gently glides to the root of the problem, nourishing the nail from within,” says GoBeauty clinical advisor Dr. Neil Sadick.

According to Dr. Sadick, its two key ingredients are lipoplastadine, which is rich in biotin from egg yolk to strengthen, nourish, and improve nail thickness; and thymulen 4, which stimulates the synthesis of keratins to enhance skin barrier function and improve the structure of the nail plate.

Other ingredients include: > arginine aminobenzoate, a DNA stimulator that promotes damage repair > cell-nourishing keratin protein to strengthen and thicken > jojoba oil and vitamin E to condition nails and cuticles > antibacterial tea tree oil to correct discolorations > collagen to regenerate nails to become harder and more elastic GoNails can be used on fingers and toes and can even be worn over polish.

For more information, go to www.nailsmag.com/fifi/11454.

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www.nailsmag.com/fifi/11212 JANUARY 2011

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HEALTH}

What Is Onychatrophia?

Just like other parts of our bodies, nails have the capacity to atrophy.

Unfortunately, once atrophy has set in, the condition is permanent.

BY MICHELLE PRATT

onychatrophia [on’- -k -tro´fe- ] a wasting away of the nail e

Many people are familiar with the concept of atrophy. The word is commonly used in reference to conditions that affect the elderly, someone who has had an extended hospital stay, or someone who lives a sedentary life. “Atrophy” is simply the wasting away of a part of the body. Many times a person’s muscles are described as having been “atrophied.” This means the muscles have decreased in size, weakened, and have generally lost the ability to perform as expected.

The same thing can happen to nails.

Whether the result of damage to the matrix, which would affect only one nail, or a larger health issue, which could affect all 20, the nails can atrophy. When a nail is atrophied, it loses its healthy look, begins to shrink in size, and may eventually wither away altogether. Unlike muscles,

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however, the nail can’t regain its vitality and health. Once a nail atrophies, a condition known as onychatrophia, the condition is not reversible.

“Onychatrophia is a scarring process,” says Dr. Philippe Abimelec, a dermatologist from Paris, France, who specializes in hair and nails. Similar to a scar on the skin, once the damage is done, the nail won’t recover.

Nails are known to be an indicator of a person’s overall health. Many times, systemic health issues cause nail problems such as splitting, yellowing, and clubbing. Similar to these indicators, onychatrophia also is evidence of a larger health problem. Because it’s a secondary effect, not a primary condition, onychatrophia can be the result of a wide range of health problems. Some of these issues include trauma, such as burns or damage to the matrix, genetic diseases, vascular problems, thyroid

issues, skin diseases such as lichen planus, Stevens-Johnson syndrome, and Lyell’s syndrome, among others, says Dr. Abimelec. “There may be itching at the initial stage, which is often a result of the disease that induced it,” says Dr. Abimelec. Other than that, onychatrophia is not likely to cause pain or discomfort.

There are varying degrees of onychatrophia. A person may have only one nail that has partially atrophied but will never worsen because the condition that caused it was identified and treated early. On the other hand, sometimes the primary cause is ongoing and damage to the nails is so severe a person may lose all her nails.

Though the condition affects both men and women, it is not limited to adults.

Children and infants can be born with, or suffer from, diseases that cause nails to atrophy. >>>

JANUARY 2011

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Lichen planus (seen here) is one of the possible factors leading to onychatrophia.

Doctors can determine if a nail has atrophied simply by looking at it, says Dr. Abimelec. “You will see a nail remnant, nail destruction, and nail absence,” he explains. Doctors will treat the condition that caused the atrophy, but no treatment is available to improve onychatrophia. The reason for this is that the problem isn’t in the nails; onychatrophia is characteristic of a larger problem and cannot be treated

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in isolation. At times, a patient may respond to treatment and recover from the larger health issue. However, though the cause is removed, once the nails have atrophied they will not return to normal.

WHAT’S A TECH TO DO? Unfortunately, onychatrophia gives the nail an unattractive appearance. Because many people are unfamiliar with onychatrophia, the condition can be confused by the casual observer with a fungus. The unsightly nail may lead the sufferer to seek out a nail tech to cover what remains of the nail, and the tech will likely be eager to help. However, while it’s tempting to imagine all the ways enhancements could improve the look of atrophied nails, Dr. Abimelec cautions techs about applying product over the damaged area. “It is not recommended, since there is no more nail,” he says.

Before you dismiss enhancements entirely, though, suggest that the client visit a doctor to confirm that the nail has atrophied. A tech can suspect onychatrophia, but not diagnose it. You want to help the client exhaust all options before giving up hope for the full recovery of the nail. A doctor will be able to identify onychatrophia, determine if there is fungus present, or confirm the skin surrounding the nail is not compromised or susceptible to infection. In addition, a doctor might identify a larger health issue that is damaging the client’s nails.

If the nail is clean, free from infection, and sturdy enough to hold an enhancement, techs may be able to work with the client and a dermatologist to come up with a compromise on ways to beautify the nail. It may be that enhancements can be applied to a nail without harm, even only for a short time, such as for a special event, but a technician won’t want to make that decision without the opinion of a doctor.

Even in the case of a natural nail manicure or pedicure, certain risks are inherent when you work on nails that have atrophied. Since the nail is likely to be thin and damaged, the tech is likely to buff the surrounding skin while caring for the nail. This could irritate or tear the skin, leaving it open to infection. Techs should proceed with caution, using common sense and protecting themselves and their clients by working within the scope of their license. Take this opportunity to strengthen your relationship with a local podiatrist or dermatologist, and work together with the client to arrive at the best possible solution.

www.nailsmag.com/fifi/11186

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JANUARY 2011

11/23/10 9:36:50 AM

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HEALTH} In this world of bling, how do you keep a nail station clean?

Keeping

My husband is a cabinet-maker, so he made my desk with an integrated dust remover.

After every customer I clean my table with a disinfectant and paper towels. Most of the glitter particles fall into the dust box under the desk. After two days I remove and clean this box.

PEGGY JAKOB-KISSNER Nagelatelier Exquisit Ostheim, Germany

I keep my table and surrounding area clean with OPI’s Spa Complete. It’s a one-step disinfectant, cleaner, sanitizer, fungicide, and hospital-grade virucide. It can be diluted for every surface in the salon, from spa tubs to implement soakers.

I spray it on my table and then wipe it with an OPI Expert Touch Table Towel. This keeps the towels I use on my table in good shape and helps keep the laundering down.

I use a brush that hairdressers use to get the hair off your neck. I also do hair, but it works very well to get the nail dust off my nail station.

TOMMIE PERKINS

NORMA SPROLES The Signature Salon Inc. Hendersonville, N.C.

Nails & Hair by Tommie Turkey, Texas

I have a Luraco vacuum attachment to my e-file, and that helps a lot. The little purple thing is my e-file and the white thing attached to it is the vacuum part. As I file it sucks the dust away and it doesn’t make much noise.

DARLA HAUGHT BloomingNails Walsenburg, Colo.

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I use Scott’s blue shop towels that we cut into 4” x 4” squares to clean my brushes. I found out about them on online nail tech message boards. Along with the Work Top Air Cleaner I have custom installed in my glass desk top, I can keep the dust from acrylic and gels under control.

For keeping glitter down I use a plain white sheet of paper to catch it and then funnel it back into the container to save the excess glitter.

ANGEL SMITH Angel’s Touch Nail & Skin Spa Duxbury, Mass.

We are in a very dusty profession and keeping my workstation clean is a must.

I will say it is hard to keep up with the dust but you just have to make it a priority and part of your routine. I think clients appreciate when we take the time to do these little things and I don’t think they mind the little extra time it takes to do them.

I always use a new terrycloth towel for every client and keep an OPI Expert Touch Lint-Free Table Towel down on top of my terrycloth towel. Using a table towel helps to collect any dust, paint, or glitter, and all I have to do is fold the lint-free towel over and throw it away.

CHRISTY GRAHAM My Nail Corner @ Image Makers West Chester, Ohio

I put two towels on the nail table: one for the customer’s arm rest, and the second overlapping the first. After the work is done — it doesn’t matter what the nail service is — I take the two towels off and put them in the wash so my table always looks clean and new.

NHA PHAM Oriental Nail and Hair Salon Syracuse, N.Y.

I keep product on my work surface to a bare minimum so I can quickly and easily disinfect my work station in between each client while still keeping all the things I need within reach. I do a lot of traditional gel and soak-off gel applications, including glitter gels and nail art, and it can get a bit messy and sticky if you don’t utilize lint-free nail wipes and table towels.

I place a few lint-free table towels over my station while I work for two reasons. One, when you are using gel there is nothing worse than picking up lint from a terry towel. And two, when I finish my filing I can roll the messy dust right up in that disposable towel and have a dust-free surface while I am polishing or applying product. Oh, and did I mention how plush the towels feel to the client? I also use them to remove mask treatments by wetting them with warm water.

I hear of many nail technicians using paper towels because they are cheaper, but I feel they don’t save you any money because you will replace your brushes more often. I use mostly Kolinsky brushes for my gel and acrylic applications, and I’ve found that paper towels are very harsh on brushes.

LYNN ACKERSON-WARREN Clinton, Ill.

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11/29/10 10:17:12 AM

The cure for the common manicure.

Introducing NSI Polish Pro –– a revolutionary light-cured polish formula that lasts an unbelievable two weeks without chipping, smudging, or cracking. Takes only minutes to apply and can be quickly dried under a UV or LED lamp. Plus, removing it is a cinch. 10 minutes is all it takes. NSI Polish Pro. The next generation of nail polish that shines on. And on. And on. Available in 24 tip-tingling colors.

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Buy six Polish Pro colors, get Base Coat & Top Coat for FREE. For more information, visit nsinails.com/polishprokit.

Or call 800-354-6741.

www.nailsmag.com/fifi/11135

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11/23/10 11:09:59 AM

HEALTH} secret ingredient

red wine

‘‘

Ancient Chinese, prior to the second century B.C., made wine from the wild native grapes growing in mountain climates.

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‘‘

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What it is: An alcoholic beverage made of fermented grape juice.

Where it comes from: The first wine was produced thousands of years ago.

Today, wine is produced when grapes are harvested, crushed, and put into tanks. Cultured yeast is added, and once the fermentation process is completed, the wine is placed in barrels to age. Red wine gets its burgundy color from the seeds and grape skins that are used to make it. The depth of the hue depends on the length of time the grape juice is in contact with the seeds and skins.

Properties: An alcoholic beverage, red wine contains antioxidants such as resveratrol and flavonoids. It also contains astringent plant compounds called tannins. The more tannins in a red wine, the more full-bodied it is.

What it’s good for: The resveratrol in red wine can reduce skin inflammation and slow the aging process by reducing oxidation.

Polyphenols, another chemical compound present in wine, fortifies skin. Vinotherapy, the process of rubbing the residue of wine making into skin, is growing in popularity at spas in Spain, Portugal, and France.

The residue is said to have excellent exfoliating qualities. Body lotions made from wine grapes can help to balance moisture and firm skin.

Where you’ll find it: Red wine can be found as an ingredient in lifting face masks intended to promote resilience and firmness. Red wine is also present in anti-wrinkle creams formulated for anti-aging and cleansing makeup removers. Red wine and wine grapes are used to make hand soaps, lotions, and even body scrubs.

Other uses: Besides being a popular beverage, red wine can be found in dietary supplements designed to improve heart health. Studies have shown that resveratrol in red wine could possibly prevent damage to blood vessels, reduce bad cholesterol, and prevent blood clots.

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11/23/10 10:00:55 AM

NAILS’ readers have voted and the cover tech winner is Kelly-Marie Daly of Charleville, Ireland. Daly took her inspiration for her winning entry from a movie and a shoe.

steppin’ out in style THE WINNER: KELLY-MARIE DALY

The Nail Sanctuary, Charleville, Ireland

ABOUT THE WINNER:

This year’s NAILS Cover Tech competition was truly international in scope. Our winner, KellyMarie Daly, hails from County Cork in Ireland, and our three runners-up represent Canada, the United States, and Slovenia. From a huge number of entries, NAILS’ editors managed to select 10 finalists. Then it was NAILS’ readers chance to weigh in and make the final decision. It was a close race, and Daly’s rounded stilettos came up the winner.

Congratulations to all 10 finalists, especially first runner-up Nicole Lalonde of Hidden Beauty in Thompson, Manitoba, Canada, second runner-up Jamie Ritchey of Profiles 3 in Ft. Myers, Fla., and third runner-up Nina Ilovar of Nillandia in Ljubljana, Slovenia.

Thank you to everyone for all of the wonderful entries.

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A manager at The Nail Sactuary, Kelly-Marie Daly took her inspiration for her winning image from the film “The Devil Wears Prada.”

“I found a shoe I loved and I worked the pose around my prop,” she says. “There are not too many poses you can do with a shoe, but I like the way the shoe had a strap, so I went with the buckling of it.” She describes the shape as a stiletto which she rounded off “for something a little different.” Daly used gels from Astonishing Nails and it took her two hours to complete the set. The project was a family affair — her sister AnneMarie Daly was the model and her cousin Sui was the photographer.

JANUARY 2011

11/23/10 2:58:15 PM

runners-up

Log on to www.nailsmag.com/style and click on galleries to see past .com cover tech winners and entries.

1ST RUNNER-UP: NICOLE LALONDE

Hidden Beauty, Thompson, Manitoba, Canada

2ND RUNNER-UP: JAMIE RITCHEY

Profiles 3, Ft. Myers, Fla.

3RD RUNNER-UP: NINA ILOVAR

Nillandia, Ljubljana, Slovenia

JANUARY 2011

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>>>

| 99 11/23/10 2:59:44 PM

other finalists MARIKO TAMURA

Nail Salon Ciel, Tokyo

PRINCESS GARD

Artistic Nails, Shaker Heights, Ohio

SAM BIDDLE

Be Inspired, Gillingham, England

NAOMI GONZALEZ

Le Petit Nails, Sanford, Fla.

DIANA RUIZ AND NICHOLE KEYSER

The Painted Nail, Sherman Oaks, Calif.

ERIKA KUMAGAWA

Nail Salon Ciel, Tokyo

entries

other

noteworthy

> > > > > > > > > > > > > > > > > > > > > > > >> > > > > > > > > > > > > > > > > > > > > > > >

KASUMI ISHII

Ci-z International College, Tokyo

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MINDY KING

Tara Day Spa, Newburg, Mo.

MAKI NAITO

Nail Salon Ciel, Tokyo >>>

11/23/10 2:59:56 PM

www.nailsmag.com/fifi/11102

na0111coverTech.indd 101

11/23/10 3:00:18 PM

other

noteworthy

entries

LYUDMYLA KULYNIY

The Bucks County School of Beauty Culture, Ocean, N.J.

BRESAY DEFOOR

Immix Hair Gallery & Day Spa, Conyers, Ga.

CARLA FOSTER

Carla Foster Nails, Shaughnessy, Alberta, Canada

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SUSAN MOSKAL

Nail Career Education, Victoria, British Columbia, Canada

TRIANA YISEL RAMIREZ

Universal City, Texas

KELLY MOTLEY

Profiles 3 and 4, Ft. Myers, Fla.

JUNKO KUBOTA

Ci-z International College, Tokyo

YUKARI HOSHI

Ci-z International College, Tokyo

JENNIFER MCCORMICK

Jans Tans Day Spa, Medford, Ore.

JANUARY 2011

11/23/10 3:00:26 PM

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11/23/10 3:00:44 PM

Celebrating

OUR

BLOGGER VOICES!

While our January issue celebrates you, our readers, in your own voices, did you know that several of our online weekly blogs feature reader voices throughout the entire year? New salon owners, competitors, students, coaches, and a few opinionated veteran techs; we let these reader voices shine through every week online. And they have a lot to say. If you aren’t already following these blogs, bookmark them right away.

NAILS 101: A STUDENT BLOG

(http://blogs.nailsmag.com/student)

Excerpt from “Week 2: Preparing to Work on Real Clients” posted on November 1, 2010 “Come Friday morning we had all passed the written portions of the exam the day before and were chomping at the bit to take the 100-question test and do the practical portion. As soon as the four of us were settled in for the day we were handed the test and we had two hours to take it. We all finished it in less then an hour and we all passed with scores of 86% or better. I was very content with the 89% I received. The practical portion was a snap. Our models were other students who were not to talk to us during the exam. They could only tell us if the water was too hot for their feet or hands to soak in, or if the pressure of the massage portion (which I nailed by the way) was too hard for them. Miss Becky and our stand-in instructor graded everything. Walking up and down the aisle and hovering over us as we clipped nails, pushed back cuticles, and painted nails very carefully in red. It was their goal to also give us our first taste at what the state board would be like. Our 400-hour program will be over before we know it and we will be taking a 100-question multiple choice test with the same practical we did that day in an attempt to prove that we should be licensed professionals.”

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Since many nail tech courses only last several months, we’re always looking for new nail students who want to contribute to our Nails 101 blog. This will be an evolving group of bloggers in the coming months.

Contact Hannah.Lee@bobit.com if you are interested in becoming our next student blogger.

Karyn Lenhart is a Roseville, Calif.-based licensed esthetician and certified massage therapist who went back to cosmetology school to get her nail tech license so she can service nail clients at the salon where she works.

>>>

11/23/10 10:34:49 AM

NA1210jessicaspd.indd

www.nailsmag.com/fifi/11109

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11/23/10 10:35:13 AM 10/22/10 10:08:29 AM

MAGGIE RANTS [AND RAVES]

(http://blogs.nailsmag.com/maggie) Excerpt from “Try This at Home” posted on October 29, 2010

Make sure you’re following Maggie’s bi-weekly posts, where she rants (and sometimes raves) on everything from clients to education to manufacturers — and even sometimes her blog host, NAILS Magazine.

Maggie Franklin is one of our industry’s most outspoken nail techs. She has an opinion on practically everything and she isn’t afraid to share it.

BLUEPRINT OF A FIRST YEAR

“Now we have gel polish. And there’s talk about clients being able to buy these products online and do their nails at home. There are so many pros out there who seem to be insecure about their business — worried their clients will abandon them without warning if they get their hands on these products. There’s an entire faction of our industry out there striving to keep products out of the hands of consumers, convinced that — somehow — this is the defining point that keeps our industry in motion.

Well, I wouldn’t be here today if my first professional nail tech had treated me this way. Not only did my first-ever nail tech patiently walk me through every step of the application process of my first set of acrylic nails with the full understanding that I intended to do my own nails at home, but if she had told me that she didn’t approve of people doing their own nails and had refused to support my intentions, I’d have interpreted it as snobbery. I would have walked away thinking that the nail industry in general was comprised of snooty bitches who wanted to act superior to me and the rest of their clients. Believe me, I put a lot of thought into this. I’m pretty sure that’s how I’d have felt. And who knows if I’d have ever bothered to discover that I love the nail business?”

(http://blogs.nailsmag.com/blueprint)

Excerpt from “License to Make a Deal” posted on November 1, 2010 “The salon license and business license have finally arrived. I can officially open my doors. Since they both arrived after my original scheduled opening date, I moved my opening by one week. This also allows time for the plumber to hook up my awesome chairs. I also learned that you may want to find out from your licensing location what is needed. For instance, when I went to pick up the business license I had to have a building inspection and fire inspection. (They both came out fine.) Even with a commercial location, some governing agencies still require you to have an inspection for your business to receive the license.

As planned, I have decided to start out slow and be open only on evenings and weekends. I think this will allow me to stand out more to parents and working clients.

I plan to wait a while to have an official grand opening.

For the soft opening I’ve decided to invite a few family and friends to experience the salon. This will allow me to make any changes or add anything as needed. Also I can see how the flow will go with clients actually in the space. I do plan on having small refreshments for the invited guests. I will post photos and information on the soft opening here. I want to use this event to start the word-of-mouth marketing. So far, so good!”

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Our Blueprint of a First Year blog follows several salon owners through the ups and downs of opening a new salon. If you are a new salon owner and you’re interested in sharing your story with other nail techs, contact Sree.Roy@bobit.com

Alica Best is the owner of the newly opened Upscale Nail Bar & Boutique in Griffin, Ga.

>>>

11/23/10 10:35:23 AM

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11/23/10 10:35:37 AM 11/22/10 2:09:50 PM

THE COACHING CHRONICLES

(http://blogs.nailsmag.com/coach) Excerpt from “Put an End to No-Shows and Cancellations” posted on November 3, 2010

Our coaching blog originally started out following one mentor/mentee coaching relationship. Now, we feature a number of top industry consultants and coaches who write on business-building topics focused on salons. Contact Judy.Lessin@bobit.com if you are interested in participating in this blog.

Lauren Gartland is the president of Inspiring Champions, a team of dedicated leaders and educators who provide proven practical information to the salon and spa industry.

COMPETITION INSIDER

“No-shows and cancellations are costing you more than just money. Consider what it is costing you in your life not to have boundaries or use business systems? If you have no-shows and cancellations or if you have ever come in to work on your day off, stayed late, missed lunch or cancelled your own plans to accommodate clients, then what is missing in your life and business is the proper structure.

The first step to your new business system is to implement a cancellation policy. The policy should be firm yet positive, reading something like, “If you must cancel please notify us at least 24 hours prior to the appointment or you will be charged for the missed visit. Thank you for respecting what we love doing most — serving you!” Think of this policy as your code of honor. Post it in a prominent place and enforce it.

If you booked a room in a hotel and then didn’t show up, wouldn’t the hotel charge you? They reserved that room for you, just as you reserved that appointment time for your client when another client could have been served. Your clients are not in control of your life and business, you are.”

(http://blogs.nailsmag.com/competitioninsider)

Excerpt from “The Trouble with Models” posted on November 9, 2010 “Wrangling models is always a chore. If you don’t have a model who you work with regularly, then you have to find one on the trade show floor or try to meet someone online and then convince them to show up at the convention center at 6:30 in the morning...on a Sunday...when all but one door is locked. Good luck.

I learned that lesson the hard way my first year competing. I didn’t want to spend the money to bring a model so I would go to the competitions hoping to just pick one up. And consequently, I would never place any higher than 4th, which doesn’t get me any winnings.

I don’t want to take a chance on not having a perfect model or even worse, no model at all. I figure if I’m going to spend all that money getting there, then I might as well go the extra distance and guarantee myself a good model. The winnings usually cover the added expense and I get to bring home trophies. Since then, I bring my own model to every competition.”

For the last year, Lammers has shared her competition secrets and pre- and post-competition rituals with us at the Competition Insider. In 2011, she’ll continue to offer her expert advice and she’ll be joined by a number of other competitors — both new and experienced. Contact Tim.Crowley@bobit.com if you are a competitor who would like to contribute to this blog.

Lynn Lammers earned the number-one spot on NAILS Top 25 Competitors List three years in a row.

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11/23/10 10:35:48 AM

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SHOW TELL

d n a Nail techs share their manicure station set-ups. It’s a revealing look at form, function, and personality.

Hello, Hello Kitty!

CHRISTIAN “CHRIS” MANS Jeweled Nails, Irvine, Calif.

1. Mans’ nail art must-haves include glitter, metal studs, Swarovski crystals, rhinestone wheels, jewelry chains, and mineral make up. 2. Even the UV lamp, nail art tool holder, and table lamp have been decorated in Hello Kitty paraphernalia. 3. His portfolio is housed in a Hello Kitty binder while inspirational nail art books are protected in Hello Kitty covers.

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L-Shaped Elegance DANA GONZALEZ-KURTZ Artistry of the Nail at Salon Shibumi, Portland, Ore.

3

1 2

1. The pedicure chair is adjacent to the L-shaped manicure section, and up three steps from the floor. 2. The cut-out used to be a working stainless steel pedicure basin, but the previous nail tech didn’t design it to code. So Gonzalez-Kurtz had the pipes and faucet removed, opting instead to use a disinfectable rectangular dishwashing bin, which she places inside the original basin. 3. Gonzalez-Kurtz sits here, in this gray chair.

Standing Appointment 1

RENEÉ DORAN Glitz Salon, Rochester Hills, Mich.

2

1. Doran is able to fit a UV lamp, overhead light, armrest, and towel on her tabletop. 2. Due to having a mild form of spina bifida, Doran services most clients while standing. However, if a client can’t get into the swiveling stool, Doran keeps a standard manicure station available to switch to. 3. Doran keeps most of her backstock on her standard manicure station >>> so it’s easily accessible.

3

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Two Is Better Than One TAMMY GOMES Nail Fetish, Coquitlam, British Columbia, Canada

1. Gomes uses one UV lamp for each of the client’s hands. “I find it easier for my clients than to switch back and forth,” she says. 2. The vent vents to the side of the table into a charcoal filter that can be removed for cleaning. 3. The light is also vented with a removable filter.

1

2

3

“U” Is for Useful LIZ HYERSTAY Mujeres Salon and Spa, Eugene, Ore.

1. Storage units are in place for items that won’t fit in the U-shaped tables (a Costco find). 2. Basics like brushes, gel, and cleanser are kept close at hand.

3. Extra brushes, sanitized implements (in the blue metal box), and Light Elegance gel polish and glitter color swatches are stored in an easily accessible drawer.

1

2

3

>>>

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11/24/10 9:05:17 AM

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www.nailsmag.com/fifi/11255

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11/24/10 9:05:42 AM 10/19/10 2:13:19 PM

Mani Table 2.0 1

2

TRACEY LOUW Cape Town, South Africa

1. The keyboard tray of this former computer desk now holds nail implements. 2. A stereo and nail prep products are stored where the computer tower would have gone.

3. Wall-mounted storage units hold items like polish and swatched nail tips.

3

Everything in Its Place TOPAZ WOODRUFF The Nail Cabaret, Charlotte, N.C.

1. The spinning Lazy Susan, from Crate & Barrel, keeps items organized and accessible. 2. A mesh organizer from Office Depot holds various nail implements and products. 3. The paint holder is from Michaels.

1

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>>> JANUARY 2011

11/24/10 9:05:54 AM

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www.nailsmag.com/fifi/11298

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11/24/10 9:06:18 AM 11/22/10 2:01:56 PM

Support System ANNA SCHMIDT Nails by Anna!

Maumee, Ohio

1. “I am all about ergonomics,” Schmidt says. In addition to having a wider-than-typical desk (so she and her clients don’t bump knees), clients are able to support their arms on the raised area of the desk, so Schmidt doesn’t have to support their weight. 2. Schmidt’s frequently used products are stored in a zebra-patterned suitcase, which when not in use stays out of the client’s view.

3. The juncture of the two tables provides Schmidt with storage 1 space, and the second table holds more accessories like her UV lamp.

2

3

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Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.

myWORST clientEVER

NAILS has compiled some of your worst client stories, and you are going to love reading them. So go grab a warm beverage and get ready to laugh as you empathize with your peers.

(See how many of these clients remind you of someone you know!) To vote for your favorite “worst client,” e-mail judy. lessin@bobit.com with the name of the story by February 15.

Hygienically Challenged I’m a germ-a-phobe, and I saw a client use her hands instead of a tissue to wipe her runny nose. I nearly flipped out! I stopped doing her nails and asked her to come back when she is feeling better.

DOMINIQUE STANTON Candy Paint Nailz, Chicago

Forget-Me-Not

Stolen Identity I had a client for two years who would always return with her nails filed wrong. They were shaped so narrow that her real nails were filed away. She told people all over town that she “did her own nails.” What was happening is this: She was watching what I was doing and going home to practice on herself as a way to learn how to do nails! She hired my husband’s drywall company to finish off a room in her house, which she promptly turned into a nail salon across the street from me! She tells people she went to the same school I went to in the South! She’s stealing my identity — except that she is using drugstore-brand acrylic and charging $55 a set!”

NIKKI CLIFTON Killer Nails & Esthetics Day Spa, Prince Rupert, British Columbia., Canada

“Mary” suffered from a combination of bipolar disease and other issues. She would book appointments, but never remember them. After each missed appointment, Mary would call to re-book, and I would explain to her our salon policy about a $25 no-show fee. She would agree and sound like she genuinely understood. But then she would miss her appointment again. I even pre-charged her for six months so that I would be paid in advance if she no-showed! Still, after only a few appointments, she would become inconsistent again.

Eventually I gave up serving her, because I felt so guilty about taking no-show money. The shame is that she loved anything and everything about nail art that I could put on her. It’s been three years since I’ve done her nails, but every six months or so she calls to see if I’m taking new clients.

AMANDA L. SCHISON Outer Images, Brampton, Ontario, Canada

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Assault and Flattery

Drunk and Disorderly I had a client who would come to the salon drunk or high, often with a posse of people who were also loud and drunk. At the end of one day, she called to say she was stuck and needed help with her car, and I went to help her. When I arrived, she was in cuffs because she was being arrested! She called for help because she needed me to drive her 14-year-old daughter and the car to a friend’s house because she was being taken to jail!

I had a client who was mature in age but young in spirit.

She was French, with a very chic sense of style, and a sympathetic, empathetic, and vivacious personality. One hot summer day, I came to work wearing a cami with a shelf bra. While I filed the nails on one hand, she reached over and grabbed and jiggled me with her free hand.

“Wow!” she said. “They’re very natural!

Your doctor did a great job.” Then she let go of me. All I could do was gawk and think, “Oh my God! She just grabbed my boob!” When she saw my expression, she apologized profusely. We laughed about it later. To be fair, she wasn’t perverted. I suppose it’s much like grandmothers who assault young pregnant women by patting their bellies.

BRI MCCLOUD

VICTORIA HUNTER

Happy Nails, Athens, Tenn.

Ongles Chez Victoria, Montreal, Canada

Miss Indecision

Indecent Proposal

I’ve been a nail tech for five years, and I can’t get rid of my worst client. She comes in every two weeks and never misses an appointment. Here’s the kicker: She’s the most indecisive person I’ve ever met. Her appointment is on Tuesday, but her nails aren’t complete until Saturday.

She comes back every day to have her polish changed because she can’t make a decision. It’s the same deal every time. Lord help me if I get a new polish — that will set her back another week!

CRYSTAL L. JONES Royal Treatment Salon and Spa, Lancaster, Ky.

Nag Nag Nag I was doing the nails of a little old lady who was very particular. As a new tech, I wanted to please her, so I soaked up her recommendations and brushed off her criticisms. After listening to her nag for 45 minutes about how I wasn’t doing her nails right, I grew weary. I just wanted her the heck out of my chair. I polished her nails, placed her hands under the nail dryer, and then took off to the back room, telling myself I would never book her again. When I returned to check on her nails, I saw that the red polish had smeared on every finger. My eyes darted to the red streaks now visible in her gray hair. At first I thought I should tell her and clean up the mess, but instead, I sent her on her way!

LORI PENDERGRAFT Nails by Lori (inside A Personal Design), Spokane, Wash.

After 22 years of working as a nail tech, I remember my worst client as the one who asked to have an affair with my husband. I was prepping her nail when she popped the question. I laughed, thinking she was kidding.

But she assured me she was serious. Now mind you, I had an e-file in my hand, which was very brave on her part. I stopped the service, handed her back her money, and told her she needed to find a new tech. She was horrified not only that I would deny her request for the affair, but also that I refused to finish her service and sent her away with unfinished nails. This woman was an old friend of my parents, making her at least 20 years older than me and my husband! Somehow she thought that since I had known her most of my life I would be OK with the arrangement she had cooked up in her brain!

MELODIE HAND Tickled Pink Salon, Clayton, N.C.

One of Our Own An acquaintance and fellow nail tech came in as a new client wanting a “fill” and “special art.” She arrived with four or five nails missing, cracked, and misshaped.

The rest were barely hanging on because the regrowth was about seven weeks! I totally removed all the product, started over with a full set and gave her beautiful nail art. Though she misrepresented her needs, I honored the fill price as a professional courtesy. To top it all off, she didn’t even tip!

TINA MARK Mosaic Nails & Esthetics, Nanaimo, British Columbia, Canada

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No-Show

Negative Energy I inherited this client seven years ago from another tech.

I should have heeded her subtle warning as she bid me “good luck” with an eye roll. The client is consistent and tips well, but during the whole appointment she gives off negative energy. She complains about working long hours (she’s unemployed), going to school more than full time (her choice), and how nobody respects her time (i.e.: “How dare my friend call me for lunch; I’m busy!”).

She does homework and pays bills during her appointment, leaving the envelopes and trash on my desk. Plus, she constantly changes her appointment. Recently, she called to move her appointment by 15 minutes. I accommodated her by bumping my next client 15 minutes. When I called to confirm the change, she said 15 minutes may not be enough time, and she wanted to be sure she would have the full hour and a half in my chair. Then came the bloodpressure-raising sentence: “You know, I tip you really well, and I expect you to accommodate me once in a while.”

DANA GONZALEZ-KURTZ Artistry of the Nail at Salon Shibumi, Portland, Ore.

Too Close for Comfort I work from home by appointment only. One morning a client called for an appointment, but it was the holidays, and I told her I was totally booked. Just then, she walked in my door, which I had opened to let the dog out. I was in my pajamas with a cup of tea in my hand, catching my breath from cleaning the house. I hadn’t even brushed my hair yet!

My client stuck her hand in my face and demanded I file her nails. Without realizing what I was doing, I did. Then I booked her fill for the following week, explaining that I was in my pajamas, and I hadn’t quite started my work day yet. She had no money with her, and the following week she refused to pay extra for the time I had taken to file her nails. To make things worse, she called me the most obnoxious person she had ever met. This happened seven years ago, and I still cross over to the other side of the street when I see her.

A client came in for a full set and seemed genuinely happy when she left. She called to schedule a fill appointment, but then no-showed. She called again to reschedule. Again she no-showed. This happened four or five times. Finally, she showed up one day with no appointment. I felt bad for her, so I told her I could do her nails. Big mistake. Normally, fills take 20 to 40 minutes. These took two-and-a-half hours!

During the appointment, she complained about the shape and the length, finally taking the file and shaping her own nails. During the polish application, she pinched back the sides of her fingers to make sure I covered the whole nail. Before I applied the top coat, she got up and ran over to my boss to complain, saying I am a messy painter. She refused to pay for the service and stormed out. Later that day, she came back and slapped quarters on my desk, saying that was my tip!

LILYANN NGUYEN Znails Salon and Spa, North Hollywood, Calif.

Dine and Dash It was my first appointment with my new client, whom I will call Cruella DeVille. She arrived 20 minutes late. I was not happy, but since she had been referred by a dear friend and client I simply asked if she had hit traffic. She sensed I was irritated, which irritated her. Cruella was a caterer and her first request was that I file out the avocado from under her acrylic nail. I politely handed her a nail brush and pointed in the direction of the restroom. Cruella talked throughout her appointment, mostly slamming my friend!

When I thought things couldn’t get worse, she threw me a curve ball. “Lunch is on me today for the whole salon!” Cruella announced.

What the heck? I thought Cruella must have realized she was late, rude, dirty, demanding, and self-absorbed. She brought in a feast from a nearby Mediterranean restaurant. Everyone began thanking her for her generosity — until we received a call from the restaurant saying her credit card had been declined! “I’ll mail a check,” she promised and breezed out the door. It will surprise no one when I say the check never arrived.

RACHEL JONES Ravisante, San Mateo, Calif.

AVIVA BELFER Aviva’s, Jerusalem

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www.nailsmag.com/fifi/11310

11/23/10 3:20:55 PM

Free Fix-It A walk-in client came to the salon for a full set. She wanted white tips with very thin acrylic applied over them. They were so thin that when I buffed her nails, the acrylic was gone and the tip was exposed below. I advised her that was not the proper amount of acrylic. After an hour of listening to her pick at every detail, I finally finished. She left saying she loved them and they look so much better than anyone else’s.

Two days later she called, complaining that her nails were cracking and breaking at the stress area. She said, “I would like to give you the opportunity to fix your mistakes for FREE because that’s the kind of lady I am.”

TAHNEE REYES

Tinted Fingers

Pinky’s Salon, Porterville, Calif.

A client came in from a different salon with nails that were brownish-yellow. She couldn’t remember what had caused it, but said every time she went to the “other” salon, it would happen. Three days after I filled her nails, she asked why her nails were again turning brown. I asked if she was tanning. Yes, she said, but she wore gloves. Finally, she remembered she had applied self-tanner. A week later, she called again to say I hadn’t applied enough gel.

When she came in, I looked at her nails and asked her what type of project she had been doing. She said she had washed out a brush filled with wood stain. Now I was frustrated. She asked for a new set, and I agreed to give her one. Right after her appointment, she went home and filed her own nails and then called to tell me her nails were not even on one side and she wanted me to fix them for free!

LORENA RODRIGUEZ San Antonio, Texas

Nervous Nelly This client makes me grind away my sealants. She refuses to let me use clippers because her hyponychium grows past her finger tips. Instead, she makes me file her nails down right to the tip of her hyponichium while randomly shouting, “Watch out!” (This is nerve-wracking and dangerous.) Also, no matter how many times I tell her to let me know what she wants “fixed” before her nails have cured under the light, she never remembers to point things out until after her nails have cured. Plus, for some reason, she can’t simply keep her hand flat under the light, so whenever I remove the sticky residue, half of the color wipes off, doubling my work. Two hours later, I finish her nails feeling drained and mentally violated. Needless to say, I am now always “booked” whenever she calls.

JENNY ARNAIZ Be Gel’ous by Jenny, San Francisco

Overstepping Boundaries I had a client who would spend her whole appointment talking about her endless problems but wouldn’t think to tell me she “forgot” her money until I was finished with her nails. She would cry and complain about her life constantly. One day she called to say her car wouldn’t start, and she asked me to send my husband over to help her get it started. I said no. Recently, she called to say she had dropped her electricity bill in my mailbox, and she asked if I could pay it so that her electricity wouldn’t be shut off!

MELISSA CARTWRIGHT Salon 36 at Aldinga Beach, South Australia

Rhymes With Witch A client called to book a full set and to ask if it would be OK to bring a baby, as she was babysitting for a friend. She insisted the little darling would be taking her afternoon nap during the appointment. When I asked her to wash her hands, she told me she washed them before she left the house. I insisted. So, grumbling, she picked up the baby, the diaper bag, her purse and her drink, and she went to the bathroom.

She returned 20 minutes later. Betty decided it was a good time to feed the baby after all her tips had been applied. After she dug inside the diaper bag and retrieved a can of powdered formula and a gallon of water, I noticed a couple of her tips were gone. Sixtyfive minutes were wasted on her shenanigans.

Then she told me the reason the salon is called B*tches (her personalization of our real name, “Beaches”) is because in order to work there you have to be a b*tch, and then she left.

A few minutes later, I received a call from the gym next door, asking why the police were outside our building. Apparently she had called the police to tell them I was a b*tch.

LUCIA ETCHAMENDY Lucia’s Hair and Nail Salon, Hesperia, Calif.

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Want to see your nail art here? ?

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

Tammy Nguyen T & T Nails, Oviedo, Fla.

Peggy Bartel Nail Workz, Winnipeg, Manitoba, Canada

Angie Nay The Salon, Burley, Idaho

Miranda Lum Wimpâ&#x20AC;&#x2122;s Barber Shop, Poteau, Okla.

Diane Duong Las Vegas

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Kacey Smith Pensacola, Fla. Tiffanie Rodriguez Beauty Works, Tulare, Calif.

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Shanita Johnson Strictly Styles & Profiles, Cleveland Liz Hyerstay Mujeres Salon and Spa, Eugene, Ore.

JANUARY 2011

11/23/10 11:35:39 AM

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For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Fifi #

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Fifi #

Advertiser

11212

Aerovex Systems................................................................................87

11191

Konad ...................................................................................................148

11305

Akzentz Nail Products .......................................................................91

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LeChat ................................................................................................... 121

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Antoine de Paris ................................................................................ 131

11183

Lexor Intl.............................................................................149, 150-151

11111

Backscratchers Salon Systems .....................................................119

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Light Elegance ...................................................................................103

11309

Bags Rep ...............................................................................................141

11170

Mehaz Professional ................................................................ 107, 127

11251

Beauty Millennium ..........................................................................156

11243

Minx........................................................................................................63

11160

Beauty Tech .........................................................................................141

11292

Mode Intl..............................................................................................141

11265

Belava ........................................................................................... 117, 136

11247

Nail Bliss ........................................................................................ 75, 89

11187

Bio Sculpture Gel ................................................................................73

11308

Nail Superstore, The ........................................................................ 152

11298

Cacee............................................................................................115, 158

11279

Nail Tech Supply Inc. .........................................................................62

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Christrio ...............................................................................................139

11106

Nailite ..........................................................................................146-147

11119

China Glaze ..........................................................................................35

11188

Nailtechheaven.com .......................................................................154

11162

Cina .........................................................................................................39

11135

NSI — Nails Systems International ..............................................95

CND ..................................4-5, 12-13, 14-15, 29, 31, 53, 77, 83, C3

11255

Nubar Cosmetics .............................................................................. 113

Advertiser

Page

OPI Products ...........................2-3, 23, 32, 33, 46, 57, 60, 70, C4

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Continuum Footspas.........................................................................93

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Cuccio ...................................................................................................101

11101

Orly International ........................................................................... C2-1

11231

Dashing Diva.................................................................. 27, 37, 51, 127

11168

Orly International ...............................................................................25

11120

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Pedi World Pedicure Spas ............................................................. 155

11103

Dollar Nail Art ....................................................................................141

11289

Pedisavers ............................................................................................ 48

11197

Duri Cosmetics ..................................................................................... 6

11152

Précision by Lamoon Professional .............................................. 153

11276

Duri Treatments .....................................................................................7

11268

Premier Nail Source .......................................................143, 144-145

11131

Entity Beauty Inc..................................................................................81

11244

Pro Spa ................................................................................................. 125

Essie Cosmetics ........................................................... 8-9, 10-11, 137

11232

Prolana ...................................................................................................49

11110

EZ Flow ..................................................................................................69

11104

Seche ..................................................................................................... 84

11210

Flowery Beauty Products ........................................................79, 127

11156

Shooting Star International ............................................................141

11280

Gourmet Spa Essentials ..................................................................141

11310

Spa 1000 ............................................................................................. 123

11186

Gulfstream Plastics........................................................................... 90

11112

Supply Source, The ..........................................................................160

11285

Hand and Nail Harmony ...............................................18-19, 20-21

11189

T4 Spa Engineering & Design ........................................................97

11238

Hollywood Nail Supply ................................................................... 157

11258

Tweezerman International ............................................................109

11122

ibd ............................................................................................................67

11177

Ultronics ...............................................................................................116

11263

Incoco................................................................................................16-17

11260

Young Nails .......................................................................... 43, 44-45

ISSE ...............................................................................................132-133

11261

Zyon Pedicure Spas .........................................................................159

11109

Jessica Cosmetics ............................................................................105

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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JANUARY 2011

12/2/10 2:46:05 PM

Leanne Brown

Regina, Saskatchewan, Canada

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Maggie Franklin

Art of Nailz Visalia, Calif.

Lucia Etchamendy

Luciaâ&#x20AC;&#x2122;s Salon, Hesperia and Barstow, Calif.

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FEBRUARY 2011

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{product spotlight} Young Nails en enters the brush-on gel polish market with its it new mani Q color line. The brush-on gels are available in 18 colors with a base and a top coat, and cure in one minute. The cap identifies the color in dots, and the gels apply easily like a polish for d durable, full-coverage color.

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Bellissima International’s Starter Kit has everything you need to start offering Bellissima Gel services right away. The soak-off gels come in a range of colors as well as solid builder and sealant gels. The kit comes in a convenient tote with Soak Away, Nail Wipe, files, buffers, and more.

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Sante America offers a new bottle for f its it nailil polish, li h coming i in i lip-glossli l looking containers that fit easily into purses for nail touch-ups on the go.

The hypo-allergenic polishes deliver quick-drying pigments that are free of harmful ingredients and come in a nice range of colors.

(888) 745-4030 x11318 www.nailsmag.com/fifi/11318

Art Club’s new Glam line of full-coverage decals give you fashionable and glamorous nails in an instant. Simply apply the decals to clean nails and press to secure. Seal with a top coat and remove with polish remover. The decals can be trimmed to size and come in a number of fun designs like Rock Star, Hearts of Gold, Vivid Zebra, and more.

(888) 745-4030 x11320 www.nailsmag.com/fifi/11320

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JANUARY 2011

11/24/10 9:58:41 AM

ction, City Lights.

Nouveau Nail has a new acrylic collection, n colors will have The shimmering neon and bold urban nails looking great and wearing well for long-lasting manicure designs. Each collection is named after a different geographical location, like ke the European Collection, Far East, and Great American. ican. Along with color powders each kit includes Nail Liquid, iquid, Glass Seal, forms, and an assortment of nail tips.

(888) 745-4030 x11321 www.nailsmag.com/fifi/11321

Cuccio Naturalé’s Lemongrass & Lavender Sea Salts work to exfoliate skin as well as hydrate and replenish rejuvenating effects of lemongrass it with the rejuv extracts and a light lavender scent. The salts are gentle enough for the hands and body as well as make an excellent start for any signature feet and mak manicure or pedicure.

745-4030 x11322 (888) 745-40 www.nailsmag.com/fifi/11322 www.nailsmag

OPI unveils eight new Axxium Soak-Off oak-Off Gel Lacquer Shades. These shades add to the 34 that are currently available, which featuree OPI’s best-selling ak-off gel formula polish shades in a UV-cured, soak-off for long-lasting wear and color forr up to two weeks.

The colors are Yodel Me on My Cell, The Color to Watch, Meet Me on the Star Ferry, rry, Black Cherry Chutney, Lucky Lucky Lavender, Lucern-Tainly ucern-Tainly Look Marvelous, Glitzerland, and DS Radiance. iance.

(888) 745-4030 x11323 www.nailsmag.com/fifi/11323

Duri’s Miracote is de designed to dry through nail polish to the base coat so n nails are ready to go quickly.

Miracote is a non-yellowing non-y formula that is tolueneand formaldehyde-free. formald This top coat leaves a very durable, dura glossy finish that helps keep manicures manicu and pedicures from chipping or smudging. sm (888) (888 745-4030 x11324 www.nailsmag.com/fi ww fi/11324 >>>

JANUARY 2011

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{product spotlight} LCN’s Hibiscus Bath Foot Salts have a blend of sea salt crystals with hibiscus extract to provide an invigorating foot bath environment that helps improve circulation and revitalize stressed feet and legs. Pour into a warm pedicure bath and stir for a relaxing beginning to a soothing pedicure service.

(888) 745-4030 x11325 www.nailsmag.com/fifi/11325

Soft Touch’s Sand Turtle Gleemer is a highshine buffer block that works in three steps.

First, the prep abrasive; second, the buff;

and third, the high-shine buff. Each grit is ergonomically situated on either side of the block for easy switching, so nails can be brought to a final shine quickly and easily.

(888) 745-4030 x11326 www.nailsmag.com/fifi/11326

CND is launching larger sizes of the Shellac Base and Top Coats this month. They are now available in 1/2-oz. bottles and the labels have been redesigned to make it easier to distinguish between the two. The Base Coat is the first step in Shellac applications and is an anchor for color adhesion, and the

Top Coat helps seal the color for scratch-free and chip-resistant wear.

(888) 745-4030 x11327 www.nailsmag.com/fifi/11327

Sheba has a collection of Gel Paint Nail Art Pens that have a ballpoint head much like a writing pen, but dispense a thin paint that flows easily on the nail. The pens are quite accurate and do not overflow or run, and you can quickly make interesting designs or small embellishments. A strong top coat or UV top coat should be applied to seal the colors and prevent from chipping.

(888) 745-4030 x11328 www.nailsmag.com/fifi/11328 China Glaze’s Awakening Collection is sure to bring out the creature in you. The collection

www.nailsmag.com/fifi/11265

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NAILS MAGAZINE

|

JANUARY 2011

11/29/10 10:25:20 AM

“ Problem nails? Get the

solutions.”

Protect and correct. Essie Solutions address every nail concern, from strengthening brittle, weak nails to speed-drying for clients on the go. It’s performance-driven nail care that’s always a step ahead.

866.348.9208

na0111products.indd 137

www.essie.com

America’s nail salon expert.

Since 1981

11/29/10 10:25:32 AM

features three polishes jam-packed with brilliant glitters that are intensely pigmented to boot. Colors include Zombie Zest, Ick-ABody, and Mummy May I. (888) 745-4030 x11329 www.nailsmag.com/fifi/11329

nails while blending the perfect balance of strength and flexibility for today’s on-thego woman. The tips have deeper C-curves, larger well areas, 30% larger sizes, and are made of high-quality ABS plastic.

(888) 745-4030 x11332 www.nailsmag.com/fifi/11332

Belava’s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps.

(888) 745-4030 x11330 www.nailsmag.com/fifi/11330

Reveal by Hand and Nail Harmony are UVor LED-cured gels that bond to the natural nail using a fused keratin bonding system without the use of harsh acids for retention.

With whites, clears, and pinks, these gels can define any look, and, with the faster cure times of LED lights, techs can save up to 20 minutes on total service time.

(888) 745-4030 x11333 www.nailsmag.com/fifi/11333

Akzéntz Options Soak-Off UV Gels are odorless, durable, and easily removed with acetone or other remover. The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength.

(888) 745-4030 x11331 www.nailsmag.com/fifi/11331 Backscratchers Salon Systems has re-designed and created Nouveau Nail Tips to improve the natural look and feel of

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Entity’s One Gel Technology uses nanotechnology to make enhancements that are easy to apply, durable, glossy, and naturally beautiful. The boost of nanotechnology in the enhancements amplifies the shine and scratch resistance, and the gels offer a range of bright whites and pinks to more natural shades to fit any client’s desire. The kit has everything you need to get started (gels, brush, prep, primer, files, etc.) including a step-by-step instruction manual.

(888) 745-4030 x11334 www.nailsmag.com/fifi/11334

Kinetics’ Masterpiece Brushes are handmade from the highest-quality pure Kolinsky and have a specially designed precision shape for detailed sculpting. The brush has a retractable handle for prolonged bristle life and a generous bounce for excellent monomer absorption.

(888) 745-4030 x11335 www.nailsmag.com/fifi/11335

Dashing Diva’s French Tipped tips provide textbook-French looks quickly and easily. The tips are available in multiple colors that will not chip, and the ultra-thin clear wells require little to no blending. The transparent adhesion area allows for adjustable smile line placement, and the tips work on any nail bed length.

(888) 745-4030 x11336 www.nailsmag.com/fifi/11336

Essie’s ejuvenate is a revolutionary system for younger-looking hands. The comprehensive hand treatment is infused with proven spaquality age-defiers like rice extract, arginine, vitamins A and C, glycolic acid, and licorice root extract to help combat signs of aging and reveal new, younger-looking skin.

(888) 745-4030 x11337 www.nailsmag.com/fifi/11337 Kupa’s Mani Pro has a light, colorful handpiece with a metal nose and standard

JANUARY 2011

11/24/10 10:02:21 AM

friction grip chuck. The Mani Pro has an illuminated power indicator, forward/reverse modes, and a speed control that goes from 4,500 to 15,000 RPM. (888) 745-4030 x11338 www.nailsmag.com/fifi/11338

Distributed exclusively by Spilo Worldwide, the Sani-Care line offers an added layer of protection after you’ve already cleaned and disinfected your foot tub per state board

standards. Sani-Tablet eliminates cross contamination by sanitizing the pedicure water while your client is soaking in it and cleans the screens, PVC pipes, micro jets, and filtering systems as the spa drains. Sani-Soft, an effervescent skin- and cuticle-softening tablet, has a cleansing agent to help keep pipes clean.

(888) 745-4030 x11341 www.nailsmag.com/fifi/11341 >>>

Continuum’s new Simplicity pedicure chair requires absolutely no plumbing or installation. Just plug it in and fill the tank and you’re ready to start pedicuring. The lightweight removable tub easily fills from any sink without hoses or connectors, and the soothing shiatsu massage will relax clients in no time. It features an adjustable centered leg support with contoured foot rests, wood veneers with industrial-grade finishes, and chemical-resistant surfaces.

(888) 745-4030 x11339 www.nailsmag.com/fifi/11339

Light Elegance’s P2 is the latest formula from the company, which prides itself in its quality of gels and its range of available colors. The bottles give 11.8-ml. of high-quality brush-on gel polish that will give excellent coverage after curing. P2 helps eliminate partial curing and is flexible to stay balanced on the natural nail.

(888) 745-4030 x11340 www.nailsmag.com/fifi/11340 www.nailsmag.com/fifi/11271 JANUARY 2011

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| 139 11/24/10 10:02:43 AM

Nails will look flawless for weeks and stay as perfect as day one. Every package of the 22 available colors includes a free matching Dare to Wear Nail Lacquer that perfectly matches the color.

(888) 745-4030 x11347 www.nailsmag.com/fifi/11347

NSI’s Nurture Lotion Warm Vanilla Bergamot is infused with jojoba and grapeseed oils to moisturize and replenish damaged and stressed skin tissue. The gentle-yet-effective hand and body lotion provides long-lasting results and leaves skin soft and smooth.

(888) 745-4030 x11342 www.nailsmag.com/fifi/11342

Nubar’s Night Sky Collection was inspired by the shifting colors of the evening sky. Each of the three shades dries to a shimmering matte finish and can be worn either alone or topped with Diamont Seal & Shine Quick Dry Top Coat for a dazzling shine. Sunset is the rich golden shade of a perfect sunset, Twilight is the subtle light gray seen just before nightfall, and Midnight is the deep charcoal of a clear moonlit night sky.

(888) 745-4030 x11343 www.nailsmag.com/fifi/11343 Find your soul mate with SpaRitual’s Sole Mate Hydrating Foot Balm.

Made with 71% certified organic ingredients, the new Sole Mate Essential Moisture Balm works to deeply repair, soothe, revitalize, and protect dry, tired feet. Featuring ingredients that adhere to fair trade practices, Sole Mate is free of synthetic dyes, fragrances, parabens, petrochemicals, and preservatives.

(888) 745-4030 x11344 www.nailsmag.com/fifi/11344

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Get a New Year’s shine and shimmer with ASP Aspire’s Prism Acrylic Kit. This ultrafeminine collection features a 1/8-oz. pot of pink, white, and clear acrylic powder in one kit. The unique powders create a light reflective surface that is alluringly sweet, shimmery, and undeniably feminine. Day or night, this kit is the perfect answer to create an extra sparkle for your clients’ fingertips.

(888) 745-4030 x11345 www.nailsmag.com/fifi/11345

Christrio’s Gelacquer Removable Gel System features a new gel brush with high-quality Kolinsky bristles, a choice of clear gels (Clear Builder or Permashine) that allows techs the flexibility to implement the best gel for the job at hand, and over 90 color gels with more on the way. The gels are as easy to remove as they are to apply, making them great for manicures and/or pedicures.

(888) 745-4030 x11346 www.nailsmag.com/fifi/11346

Perfect Match gel polish applies like nail polish but wears like gel. This revolutionary, quick-and-easy gel polish cuts the service time in half and will give a deep sleek finish without chips, smudges, or drying time.

The color is long-lasting and chip-resistant.

Estelina’s Spa Treatment Scrub uses ground pumice to remove dead skin cells and keep hard skin and flakiness from building up. It contains antioxidants as well as vitamins A, C, and E. (888) 745-4030 x11348 www.nailsmag.com/fifi/11348

Antoine De Paris’ # 14 Cuticle Nipper is a box joint, cobalt stainless-steel tool that cleans nail plates with precision. It’s available in a gold or satin finish, single- or double-spring, and in jaw sizes 5-mm.,16-mm., and 3-mm.

(888) 745-4030 x11349 www.nailsmag.com/fifi/11349

European Touch’s newest spa, the ElleSpa, comes standard with a full body back massage and vibration massage in the bottom seat cushion, as well as a durable steel support frame in the base and pop-up trays for manicure service or beverage placement. The chair comes in colors Cappuccino, Black, and Wine.

(888) 745-4030 x11350 www.nailsmag.com/fifi/11350

JANUARY 2011

11/24/10 10:03:00 AM

MarketPlace Preciosa high Quality at low price – that’s the Mode way

WORK SMART Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work.

Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

www.beautytech.com/shoppe

300 fun designs ready to slice and apply! * * * * *

Flowers Fruits Critters Flags Holiday Designs And so much more!

sales@beautytech.com 1 1-6 313 1 981 1-12 273 1-631-981-1273 www.nailsmag.com/fifi/11160

®

www.modebeads.com | 718.765.0124

Shooting Star . 310.618.1270 . ShootingStarInt@aol.com

Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220

Tip Designs And All Content © Shooting Star 2002-2011.

www.nailsmag.com/fifi/11156

www.nailsmag.com/fifi/11292

NA1110beautytechmktplc.indd 1

Finally!

9/27/10 9:46:50 AM

A pedicure kit that allows you to custom blend signature services in less than 2 minutes! And it is all in one very easy system! Just add 1 to 3 drops of color, 1 to 3 drops of fragrance and blend until uniform! It’s That Easy!

Gourmet Spa Essentials 877-944-9454 gourmetspaessentials.com

http://www.dollarnailart.com www.nailsmag.com/fifi/11103

http://www.bagsrep.com mailto:sales@bagsrep.com

www.nailsmag.com/fifi/11309

www.nailsmag.com/fifi/11280

NA0910gourmetspa.indd 1

Would

You

Like to Advertise In The

Marketplace?

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

7/23/10 3:14:43 PM

Paying high discount rate 1.59% with other merchant services provider?

Please contact CB to save thousand of dollars. We offer Interchange+ pricing currently as low as 0.95% +.

Salon currently process with us paid $872.39 for a total of $46,682.87.

872.39÷46,687.87×100 = net cost %

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com www.nailsmag.com/fifi/11120

na0111products.indd 141

11/24/10 2:38:55 PM

JANUARY 2011

DEAL S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

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PRICES IN THIS AD VALID FROM JANUARY 1 TO FEBRUARY 28, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/11268

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For A Perfect C-Curve Every Time

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LONG #NB0406

1

ACRYLIC LIQUID

2 oz.

NB1056

MEDIUM

GAL. #PN114G

ACRYLIC LIQUID VIOLET MONOMER 2 oz.

4 oz.

8 oz.

NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz.

4 oz.

8 oz.

NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

C-CURVE STICKS Shaping Tools

SHORT #NB0405

16 oz. #PN114B

Brush Cleaner

#NB0212

NEW & IMPROVED

#NAB0116

Hospital Grade

9

#ALLUS 0LANER "LADES CT

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

3TAINLESS Stork 3CISSORS

25¢ each $23.95 100-ct. $99.95 Case (500)

5-CT.

3)$%$

0ROFESSIONAL #ALLUS 0LANER

100/180

Horseshoe Forms

NON-STICK

3-PC BRUSH PEN SET

Chasticide

#NB0300

#NB0210

$1

TM

240/240

$3.95 $39.95

USE

USE

Rectangular Forms

$1

Dries in Seconds!

BOX OF 250

Medium

Spoon Pusher / Pterygium Remover #NB0202

1X

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!

Disinfectant

SALE!

$1

20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

2 grams #NB0304

Xtreme Cut-Out White

Xtreme Cut-Out Clear

Xtreme Square

!SSORTED #UTICLE 0USHERS Spoon Pusher #NB0201

XN305

$1

1X

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills XN301

$1

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

TM

GUARANTEED NON-YELLOWING

#NB0033

#NB0102

$1

Quick Bond Gel Glue 3QUARE

German Callus Planer Blades 10-ct. #NB0212D

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

#NB0101

$OUBLE 3PRING #UTICLE .IPPER

N A I L S

$1

$1

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

B R U S H E S

FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007

24-CT.

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

C

Waterproof Material

F O R M S

FOREVER PLAID #HT0004

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

8bWYa D8&&)+ F_da D8&&),

T I P S â&#x20AC;&#x201D; G L U E S

CRISS CROSS #HT0003

#SB0407

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

BALI #HT0002

#GPB102

$1 B U F F E R S

ALOHA #HT0001

CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct.

Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG

PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct.

Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid January 1 through February 28, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/11268 na0111ds.indd 144

11/23/10 2:29:18 PM

TM

What will YOU win?

ORDER ONLINEâ&#x20AC;Ś WIN A FREE GIFT!

USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś

LOWEST PRICES GUARANTEED! We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

Use Coupon Code NMPN01 * Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

¢ #NB0517

$2.95

Battery Operated UV Lamp

Clear #NAB0001

Professional UV Lamp

$2.95

Cone NB0516

#NB1504

RHINESTONES

$1

Green #NAB0005

$1

SALE! 6 WATT

$1

Choose from many styles at

Light Blue #NAB0007

premiernailsource.com

Pink #NAB0008

STRIPING TAPE

Purple #NAB0009

144-CT.

$1

Red #NAB0010

RHINESTONE SHAPES

$1

100-CT.

per roll

View available colors online.

TAHITI

BORA BORA

BUILT-IN TIMER & FAN

NAIL ART FOIL

$1

FIJI

#NB1500

$11.95

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

$1

$1.95

$1

.25 oz.

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

LACQUERS .6 OZ.

$2.50

$4.95

$1

PER PK

1/2 OZ.

.33 OZ.

.25 OZ.

.125 OZ.

$2.95

$4.50

$15.95

$4.95

TREATMENTS

GELAC GEL POLISH

$2.95

.33 OZ.

$3.50

$3.95

$4.25

h3OFTEEZv 8 3OFT

h/NEZEESv )NDIVIDUAL

Pedicure Slippers

Toe Separators

Toe Separators SALE! $3.50 24-ct. $1

0!)2 #!3% /&

1

#SB0404

Pumice Sponges #SB0408

#!3% /&

#SB0406

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` #SB0412 "/8 /&

ACRYLIC ROSES

BEST SELLER!

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

PARAFFIN WARMER

$19.95

` EACH

PEDICURE FIZZ

25-CT. WHITE CUPS #SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

Gauze Wipes #SB0317

100-ct.

4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks

SB0214

0!#+

YOUR CHOICE!

Holds All Popular Brands

Manicure Warmer $9.95

0!)2 100-ct.

$1

Pedicure Socks

PNI NAIL TIDY â&#x201E;˘ ORGANIZER $19.95 #NC0127

Black #SB0409 White #SB0410

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $24.95

$2.95 pair

#PediStil1

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

5.)6%23!, ,).%23

SB0215

Fan Brush #NAB0114

EMPTY DISPLAYS

$13.95

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

%!#(

"/8 /&

Detail Brush #NAB0112

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

*

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

Striper Brush #NAB0111

Angled #NAB0113

GELEZ GEL POLISH .5 OZ.

$13.95

THERAPEUTIC PARAFFIN WAX

144-ct.

`

#!3% /&

NAIL ART BRUSHES

SOAK-OFF GEL POLISH

.5 OZ.

BUY 1 GET 1 FREE!

DURABLE ACRYLIC POLISH DISPLAYS

1/2 OZ.

1/2 OZ.

SALE! 9 WATT BULB #NB1510

EACH

LACQUERS

.6 OZ.

h/RIGINALv 4HONG 3TYLE

$49.95

$1

SHELLAC GEL POLISH

TREATMENTS

0!)2

36 WATT

FIMO SHAPES

COLOUR EFFECTS

TREATMENTS

TREATMENTS

`

TUNNEL UV LAMP

COLORS AVAILABLE! VISIT OUR WEBSITE!

2.5 OZ. TM

#NB1512

$79.95

TM

STRIPER LACQUERS

LACQUERS 1/2 OZ.

#NB1502

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

Art Club

TM

4 WATT #NB1508

#NAB0115

#SB0305

NAIL BASIX

PER PACK

Iridescent #NAB0006

42 WATT

STEEL CASE FWD/REV

UV BULBS $4.95 EA. 6 WATT #NB1509

9 WATT

Blue #NAB0003 Gold #NAB0004

(ANDED 56 ,AMP

$399.95

")43 !$* 30%%$ #KUPA1

"5),4 ).

4)-%2

7 WATT #NB1513

$19.95

DRIED FLOWERS

Black #NAB0002

#PNI25

UV Lamp / Removable Shade

$1

Barrel NB0515

15,000 RPM

$12.95

4 WATT

#EDMT20 20,000 RPM

SALE! $149.95

Includes 3 bits and no-hassle warranty.

#PNI12

#NB1507

0EDICURE "IT #NB0522

Razzberry

25,000 RPM

SALE! $29.95

-4

-!.) 02/

Exclusive Price!

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;?

DRILL KIT

Cone #NB0510

$2.95 EACH.

$4.95 EACH.

1000 ct.

100 ct.

Toothpick #NB0513

2-wk Backfill #NB0507

$99.95

SANDING BANDS

DIAMOND DRILL BITS

Limit One Coupon Code Per Order.

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

PIPE-FREE PEDI SPAS STARTING AT $1695!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95!

NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/11268 na0111ds.indd 145

11/23/10 2:29:30 PM

Our newest product, Gelify, applies like a nail polish but functions like a gel polish & soaks off in just minutes!

Eliminate smudges & smears.

AFFORDABLE NAIL SUPPLIES SOAK OFF COLORED SOMETHING GEL POLISHES $8.99 WONDERFUL This versatile colored gel 1/2 oz. polish can be used as a soak Three for off gel or can be filed off.

Available in over 50 colors. $19.99

HOT FIRE

PINKINI

VAMP

RED GLITTER

9 WATT SILVER Top. LAMP Removable 120 Second Timer.

$

22.95

THIN GEL COAT

Fast drying soak off UV topcoat. Curing in a 9 Promotes adhesion to watt lamp will produce natural nails. Low odor. a high finish shine Safer alternative to acid in 60 seconds. primers for natural ONLY Toluene and ONLY nails. Works with any $ $ gel or acrylic system. 6.49 1/2 OZ. Formaldehyde Free. 3.99 1/2 OZ.

GENTLE GEL

ONLY $14.99 1 oz.

New state of art formula. Great for sensitive skin. Durable, Flexible and easy to use. Soaks off in10 minutes or less!

One Step Self Leveling Gel. Available in Clear, Pink or White.

TUNNEL LAMP ONLY

42.99

8 oz.

16 oz.

32 oz.

REGULAR ACRYLIC LIQUID

9.99 8 oz.

18.49 16 oz. $ 32.99 32 oz. $ $

Works with any powder!

Traditional set acrylic system.

EMA formula made in the USA. Non Yellowing.

SUPERIOR LIQUID Fast Set System. EMA based, made in the USA. Will not yellow, crack or lift.

9.99 8 oz. $ 18.49 16 oz. $ 34.99 32 oz. $

FREE SHIPPING

OMEGA LIQUID

14.99 $ 18.49 $ 34.99

$

8.99 ½ oz. | $24.99 4 oz.

$

14.99 1 oz.

9 WATT UV LAMP

FRENCH GEL

Available in Clear, Pink, White and $ 14.99 1 oz. Thicker Thick White

119.99

$

OMEGA POWDER

Available in Clear, White, Translucent Pink and Full Coverage Pink.

ONLY $ 9.99 4 oz. $ 15.99 32 oz.

4 oz.

8 oz.

ONLY 14.99 $

Fast Set System. EMA based, made in the USA. Will not yellow, crack or lift.

4 oz.

32 oz.

1 oz. Clear Gel,

1 oz. Clear Powder.

RECTANGLE

HORSESHOE $

2.49

REUSEABLE $ 5.94 $

2.94

PURE BLACK

RED SHIMMER

Regular Liquid Monomer and a bonus

12 ct.

ONLY

2.68 ½ oz.

BRUSH ON RESIN

Box of 250 $37.94

ONLY

3 GR GLUE

$ 4.44 ½2.48 oz.

Can be added to any liquid monomer or gel to create custom colors.

Available in $ 5.50 1 oz. Bottles red, blue $ and yellow. 12.50 for set of 3

3 GR GEL GLUE TIP BONDER

WRAPS

ACTIVATOR

$

12 ct.

ONLY .97¢ ea.

Comes with Empty 2 oz. Spray bottle.

ONLY $ 6.89 8 oz. $ 12.78 16 oz.

ONLY $4.98 $23.88 32 oz.

ONLY $2.98

5 ct.

500 ct.

PRE-CUT FINGERS SELF ADHESIVE

NAIL WIPES

Six 100% Cotton Bands

ONLY $ 6.25

BRUSH ON FAST GLUE

2.39

$

Many Colors to Choose From

TRY ME ACRYLIC KIT MISS Includes 1/2 oz. each of clear, pink & WEBRIL white Regular Acrylic Powder, 1 oz. of

on orders over $99.00 Nailite nail polish assembled in an weighing less than 12 lbs. attractive vinyl bag.

ONLY See website for details. $8.99

ADHESIVES

2 GR GLUE

$

FIBERGLASS & SILK SELF ADHESIVE STRIPS

500 ct.

Orange Citrus, Cocoa, Coconut Vanilla

ONLY $ 5.20 40 oz. $ 17.99 12lbs.

COLOR ADDITIVE DROPS

ACRYLIC GEL DUO

SUPERIOR POWDER FORMS

COLORED ACRYLIC POWDER

ONLY $ 5.99 1/2 oz. $ 14.99 for 3

$

Traditional set acrylic system.

EMA formula made in the USA. Non Yellowing.

19.99 1 oz.

$

54 WATT LAMP ROCK SALT

13.99

15.99 8 oz. ONLY $ 25.50 16 oz. $10.99 $ 37.99 32 oz. $18.99

8.99 ½ oz.

$

Easiest to use and most popular gel.

Available in Clear or Pink.

9 Watt .............. $4.95 Phillips 9 Watt ... 7.99 FAST SET VIOLET LIQUID! Omega Liquid contains nail adhesion properties for problem lifters.

MMA FREE.

Newly reformulated soak off top coat, cures in 2 minutes with a high shine.

EXTRA HARD GEL

One Step Self Leveling Gel. Cures crystal clear and with a high shine!

Available in Clear, Pink, Blizzard White, Thicker Thick Clear, Thicker Thick Pink.

$

REGULAR ACRYLIC POWDER

ONLY $ 10.99 $ 19.99

The ultimate sealer over any product gels or acrylics. Hard shiny tackless finish!

ONLY

BULBS

$

GENTLE GLOSS

STYLUS GEL

$

UNIVERSAL LIQUID MONOMER

HIGH GLOSS TACKLESS SEALER

TABLE TOWELS $

7.94 50 ct.

2” x 2” Lint Free & Acetone $ Resistant. 1.50 200 ct.

WR RAYSON $1.95 200 ct.

Bulk & Wholesale Pricing Available • Worldwide Distribution - New Distributors Welcome!

Visit our online Nail Tech Magazine and see us on Facebook! www.nailsmag.com/fifi/11106

na0111ds.indd 146 NA0111nailitespd.indd

11/23/10 2:29:43 PM 2-3

ONLY

4530 N. Hiatus Rd., #109 Sunrise, Florida 33351 954-741-2924 954-742-7970 800-222-4472 orders@nailteinc.com www.nailiteinc.com

9.95

1/2 oz.

Complete Set 229.95

GEL BRUSHES $2.99 ea. ACRYLIC BRUSHES

GEL KITS

STARTER GEL KIT OR STARTER SOAK OFF GEL KIT

39.95 ea.

$

STARTER COLOR GEL SOAK OFF GEL KIT

ONLY $64.95

Oval or Flat styles.

For all Gel Systems.

Top quality USA made Kolinsky Brushes

GEL BRUSH ALUMINUM REVERSIBLE $4.99 ea.

NAILITE PEDI SPA PEDI WANDS TREATMENTS SCRUBS ONLY $

Orange Citrus

Cream Mask ... $5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

16 oz.

16 oz.

16 oz.

16 oz.

Cocoa Cream Mask .... 5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

16 oz.

16 oz.

16 oz.

16 oz.

Coconut Vanilla Cream Mask ... $5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

POLISH .99

¢

16 oz.

16 oz.

16 oz.

16 oz.

A BOTTLE

Provides a long lasting shine, will not fade, chip or peel. We specialize in private label and bulk packaging.

ONLY $ 1.00 each

TIPS

TOE SEPARATORS

5.69 1 dz.

TOEGOES .99

.15¢ ea.

9.94 Box of 72 ct.

DISCOUNT THONG $ 2.39 dz.

Case ...... $118.40

96ct. ... $26.99

ONLY $ 4.95 32 oz.

11.99 1 gal.

43.99 4 gal. Case

Assorted Colors

SPA REDI CALLUS REMOVER $ 4.99 10 oz.

13.99 32 oz.

28.99 1 gal.

ONLY .54¢ ea. $ 11.89 24 ct.

Ridge Filler Stick It Nail Hardener Wet Look Top Coat Base Coat

TREATMENTS EMPTY BOTTLES

.99 ¢ ½ oz. $ 5.99 4 oz. $12.49

16 oz.

GLASS DAPPEN DISH ¢

.24

w/dropper

.35 ¢ ea. 1/2 oz.polish bottles 9.75 for 3 28.80 for 96 ct. .55 ¢ ea. 1/8 oz. polish bottles 3.49 4 oz. - 9.99 for 3 38.40 for 96 ct.

PEACH OIL $1.25 1 oz.

Gold

BUFFER BLOCKS

ONLY $ 3.24

FILES

dz.

¢

Lavender

Cutout

“X” Tip

9.95 500 ct. BOX / 1-10

SEE OUR WEBSITE FOR MORE STYLES

IMPLEMENTS

Cutout White

$

$

2.49

50 ct. box

ARBOR BANDS

DISCOUNT FILES One time use

$

6.94

RED ARBOR BANDS Fine or Coarse (100 qty.)

50 ct.

ONLY $ 5.99 dz. $ 9.94 50 ct.

$

ONLY 16.99 $ 3.49

Individual Drill Bit

ORANGE 7” WOOD STICKS Two flat sides.

Perfect for cuticle care.

4.49 3.97 $

BLACK ARBOR BANDS Fine, Med. or Coarse (100 qty.)

$

PINK VARIABLE SPEED DRILL

DIAMOND DRILL BIT SET

4 WAY CROSS CUT CARBIDE (Silver) $9.99 ea. - $46.50 Set of 6

ONLY $ 1.95 100 ct. $ $ $ 9.99 2.49 3.49 $17.00 1,000 ct. ¼, ½ or Full

4 oz. and 8 oz.

FACE MASK

PROFESSIONAL

TRIPLE DAPPEN DISH

Green

ONLY 5.97

$

ea.

.99

METAL PUMP

$

4 oz. and 8 oz.

CUTICLE OIL

CARBIDE DRILL BITS COLORED $4.25 100 ct. GOLDEN DRILL BIT SET Each set includes 6 bits, Acrylic Bit Stand & 14 Colors Available TIPS FREE Mandrel Bit & Stone Bit! ONLY

Burgundy

ONLY $ 1.74

3.98 2.5 oz.

$

ONLY 4.94

$

LOCK PUMP

$

TOENAIL RASP ....... 3.99 ea.

TOENAIL CUTICLE ONE CUT NIPPER NIPPER CLIPPER

$

STERILIZER SOAKING TRAY

PUMPS NON ACETONE ACETONE/ALCOHOL TWIST

(768 pair)

SPECIAL OFFER THONG 3.79 dz.

Individual Drill Bit

Futura

7.49

PUMIC SPONGES

24 ct.

28.99 $ 5.49

Square Long

$

SPA PEDI TREATMENTS

¢

CERAMIC DAPPEN $ DISH Assorted Colors 4.99 ea.

Talon

SANITATION

$

5.79 ea.

Square

A SET

THONG SLIPPERS

$

Ultra

ONLY 4.99

$

Bag ............ $3.94 144 ct.

Case ........ 59.95 2160 ct.

$

ALL TIPS MADE WITH ABS VIRGIN PLASTIC!

6 PIECE NAILART SET

8.79 ...20 ct.

24.49 ...60 ct.

69.94 ...200 ct.

134.95 ...400 ct. $

CORK DAPPEN DISH in Black or White

Assorted Colors

$

Two Toned, Extra Soft.......... $1.20 1 dz.

9.89 108 ct.

Case .............................57.60 720 pair

DAPPEN DISHES

MANICURE BOWLS

Starting From $8.94 to $18.99

SCRUB BRUSHES

$

STERILIZER JAR - 33 oz.

$

FREE DRILL BIT KIT INCLUDED $

23.99

EVE N TOUCH DRILL VIEW THE THOUSANDS The variable speed dial. OF PRODUCTS Forward & reverse 0 to 25,000 RPM. AVAILABLE ON Includes: 2 stone barrel bits, ONLY 1 mandrel, 10 sanding bands, OUR WEBSITE $

99.99

hand piece & coiled connecting cord.

www.nailiteinc.com

Tips • Brushes • Files • Polish • Treatments • Nail Art • Stickers & Decals • Abrasives • Airbrush Drills & Accessories • Gels • Glues • Paraffin • Implements • Cleansers • Videos and more! www.nailsmag.com/fifi/11106

na0111ds.indd 147

11/23/10 2:30:02 PM 11/22/10 2:32:49 PM

www.nailsmag.com/fifi/11191

na0111ds.indd 148

11/23/10 2:30:15 PM

New 2011 Models Order NOW!

C

UL ÂŽ

US

Made in USA

Liberte - MSRP: $2495 *Color: White Pearl/Champagne Sparkle Base, Black/Taupe Cushion, Copper Glass Bowl

C

UL ÂŽ

US

Made in USA

Going

Beyond InďŹ nity - MSRP: $2995 *InďŹ nity is shown with optional upgrade: Digital Automation System Color: Champagne Sparkle Base, Burgundy/Rose Cushion, Venetian Red Glass Bowl

ZZZ 6+23/(;25 FRP

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11/23/10 2:31:33 PM

JANUARY HOT DEALS

As LOW As

$4995 Pictured with Versas Sand Leather & White Base with Terra Bella Furniture Line (Anigre Laminate)

Pictured with Vspa Cappuccino Leather and Lace Base with TB Signature Furniture Line (Curry Fiber/ Sipping Seattle Java Laminate with Sand Stone Marble Top)

Versas Packages -

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Package 2* MSRP - $5,880

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Have you seen my

?

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{

my other life

Madelyn Johnson, salon owner In her other life: philatelist

Collection Teaches History and Heritage “In 1996, I did a presentation on black history for my grandkid’s class and during my research I read that black people were not featured on stamps until April 7, 1940. It was Booker T. Washington on a 10-cent

‘‘

‘‘

stamp,” says Madelyn Johnson, owner of New Again Nail Spa & Boutique in Houston.

That revelation sparked Johnson’s interest in stamp collecting — or philately — and today her collection contains more than 100 stamps featuring African Americans.

“I had to search for all of the stamps,” she says. “I went to stamp shops, stamp shows, and used online resources.” Her collection also includes first day covers, postcards, commemorative stamps, and miniature sheets.

“I learned everything on my own and made many mistakes,” she says. “I did not know that the misprints were worth more than the original stamps. Stamps that may have the perforation down the center instead of the ends could be worth thousands of dollars.

They are called errors and believe it or not, I have actually thrown some away.”

Her most prized stamp is also her most valuable: Washington crossing the Delaware, issued May 29, 1976. “If you look really hard, you will see a black soldier sitting in front of Washington rowing the boat,” says Johnson. Another notable part of the collection is the stamp featuring the beauty industry’s Madam C. J. Walker. “She invented products for black hair care and became the first female self-made millionaire in the United States,” she says.

“Stamps are tiny pictures of history; they are art and they are valuable.”

Stamps are tiny pictures of history; they are art and they are valuable.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

162 |

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JANUARY 2011

11/23/10 1:35:27 PM

Save BIG with our complete salon packages SAVE Up To

$3390

Pictured with Mystique Black/Taupe Leather and Lace Base with TB Signature Furniture Line (Sipping Seattle Java/Palomino Laminate with Sand Stone Marble Top)

Pictured with Qspa Burgundy Leather, Gray Base and Ruby Red Glass Bowl with TB Signature Furniture Line (Oiled Cherry/Parchment Laminate with Ruby Stone Marble Top)

Mystique Packages -

Qspa Packages -

Package 2* MSRP - $7,905

*(Packages based off TB Signature Line)

SALE - $7,395

2 Mystique, 2 Nail Tables w/ marble, 2 Pedi Carts, 1 Reception Counter, 1 UV Station, 1 Polish Rack

Package 6* MSRP - $18,885

SALE - $17,295

6 Mystique, 6 Nail Tables w/ marble, 6 Pedi Carts, 1 Reception Counter, 1 UV Station, 1 Polish Rack

Please call 800.211.7404 for more package options

*(Packages based off TB Signature Line)

Package 2* MSRP - $8,505

SALE - $7,395

2 Qspa, 2 Nail Tables w/ marble, 2 Pedi Carts, 1 Reception Counter, 1 UV Station, 1 Polish Rack

Package 6* MSRP - $20,685

SALE - $17,295

6 Qspa, 6 Nail Tables w/ marble, 6 Pedi Carts, 1 Reception Counter, 1 UV Station, 1 Polish Rack

Please call 800.211.7404 for more package options

February Promotion Promotion Only Valid From: 2/1/2011 to 2/28/2011

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NEW $2495

800.211.7404 * Equipped with All New Digital Automated System (optional upgrade - not included in the promotional price)

* New Perforated Leather Design * New PureFloÂŽ MG - magnetic jet

* Multi-Function ďŹ nger-like massage system * Auto-Fill water management system * Acetone proof leather seating TM

We speak English and Vietnamese

ZZZ 6+23/(;25 FRP

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February

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{

}

my other life

Yvette Nicola, nail tech In her other life: machine embroiderer

This Nail Tech Gets Personal “It makes my heart soar when I see people’s eyes light up as they hold their baby’s new blanket with his name on it, or when a bride has a personalized hankie for her walk down the aisle,” says Yvette

‘‘

‘‘

Nicola, a nail tech who also does machine embroidery. Nicola, a tech at Zano Salon and Spa in Naperville, Ill., can personalize just about anything — saddle pads for horses, blankets, baby bibs, pictures, and towels, for starters. “I also personalized an Irish knit throw for a 60th wedding anniversary,” she says.

“I’ve always loved being creative and working with my hands,” says Nicola. “I have a friend who had an embroidery machine, and I saw all the beautiful pieces she was doing for her daughter’s equestrian attire, and decided my daughter needed to have her saddle pads, etc., personalized, too.” Her husband bought her first embroidery machine, which she’s since upgraded.

Besides the machine, you need a computer with specialized embroidery software that digitizes the designs. “The machine does most of the work. I just need to tell it what to do and sometimes tweak the designs when something isn’t stitching as I would want it,” she says. Nicola is basically self-taught, relying on trial and error to guide her. “The main skills required are imagination and patience,” she says.

“Baby-related items are my favorites to do. The bibs are so fun because they have such cute sayings, like ‘Party. My Crib. 3 a.m.’ Or ‘Milk Junkie.’”

“My clients are a constant source of referrals, so not only do I get to make their nails look pretty, but I also get to make personalized items for them.”

The machine does most of the work. I just need to tell it what to do.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

170 |

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NAILS MAGAZINE

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FEBRUARY 2011

12/22/10 1:02:32 PM

NEW LOOK. SAME CLASSIC. Coveted by Nail Pros for 28 years.

Same favorite formula. New luxurious look.

SolarOil™. Only from CND.

7 YEARS IN A ROW!

cnd.com/solaroil2N ©2011 Creative Nail Design, Inc.

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Model is wearing Big Hair...Big Nails

NEW from OPI for Spring/Summer 2011 NATIONAL RELEASE DATE: 2/2/11

To see the entire collection, turn to pages 2-3

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 Š2011 OPI Products Inc.

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