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HUMAN TRAFFICKING IN THE NAIL INDUSTRY? A Conversation With a
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{in this issue}
July 2011 Volume 29, No. 6
Features 110 Acrylics: In It to Win It With all the new soak-off gel polishes coming out, it’s easy to forget that the tried and true staple of salon income is still holding strong. Here’s a sampling of the industry’s latest acrylic kits that continue to provide stellar nail enhancements, from classic French looks to bold nail art.
120
116 Taking a Stand Against Human Trafficking It is estimated that during the years of the Trans-Atlantic slave trade 12 million people were enslaved. Today, the estimate is 27 million worldwide. Some of those slaves are working in nail salons, and one nail tech has had enough. 120 Summer Pedicures With Sizzle As the mercury rises, so does the number of clients looking for trendy pedicure services. Make one of these nine fabulous offerings your own or let them spark your imagination to create something as unique.
110
124 The Layered Look Semi-custom colors and designs created via layering are increasingly showing up at trade show booth demos and continuing education classes. Clients love walking out of your salon owning a look no one else has, plus this technique can breathe life back into older shades your clients have gotten bored with.
124
JULY 2011
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116 page 120
9
sizzling SUMMER PEDICURES
Cover Look
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NAILS MAGAZINE
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Nails: Gina Silvestro, Cranston, R.I. Photographer: Vu Ong Model: Traycee King JULY 2011
CREATE CUSTOM LOOKS BY LAYERING
HUMAN TRAFFICKING IN THE NAIL INDUSTRY?
page 116
Salon Inspector
A Conversation With a
page 102
What’s Hot in Acrylic Systems
page 110
(FIND OUT HOW YOU CAN WIN THEM!)
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page 124
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shatter your shades
how shatter works:
shatter
Apply one coat of Shatter over two coats of completely dry nail lacquer for a stylish two-texture effect. Add Top Coat for a gorgeous high-gloss finish.
by opi
Six irresistible Shatter shades. Each color creates a beautiful “shattered” effect. The options are endless! SHATTER SHADES FROM LEFT TO RIGHT: white shatter, turquoise shatter,
SCAN AND LEARN
blue shatter, navy shatter, black shatter, red shatter Model is wearing RED SHATTER and LUCERNE-TAINLY LOOK MARVELOUS Call 800.341.9999 ©2011 OPI Products Inc.
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{in this issue} 86
2UNWAY
,OOKS
2011
ELLE
66 102
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NAILS MAGAZINE
Business 83
58 Demos Step-by-steps from Light Elegance and China Glaze 62 Signature Services Step-by-steps for a Red Carpet Pedicure and a Hydrating and Healing Spa Pedicure 66 Arts and Crafts (on the Nails!) Global IBD educator Brenda Skermont explains how she combines Gelac colors to make this “déco-polish” design, which works like decoupage for the nails.
86 Reader to Reader What’s the right amount of input to give a client with regard to her nail look? 88 Salon Profile Long Beach, Calif.-based salon owner Elizabeth Ashton uses ayurvedic wellness techniques from India to provide clients with relaxing services based on age-old tradition. 94 Internet Marketing: Taking the Next Step Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon.
Style 69 72 Nail Art Studio Step-by-steps on new nail art designs 78 Welcome to Summer Camp With all the little kiddies heading off to camp this summer, we asked three nail artists to give us their take on the summer camp theme. Hopefully these will inspire you to create some of your own “arts and crafts” camp nails. 80 Boutique: Sun Protection Products Beautiful skin is always in, but quality sun care products aren’t always easy to find. Try offering a variety of SPFpacked products to help clients with all types of sun care needs.
Health 97 100 Under the Microscope: Onycholysis Onycholysis is causes nails to separate from the nail bed. If addressed quickly, this nail disorder poses no danger to clients. 102 A Conversation With a Salon Inspector Monika Herzog Butler has made it her mission to educate salon employees on the whys behind sanitation rules and to instill a sense of pride in service quality. 106 Secret Ingredient: Acrylic Liquid We’ve listed the essential ingredients necessary in every formula, regardless of manufacturer.
In Every Issue 36 38 42 50 52 128 132 136 146 162
78
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Technique 55
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On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life
JULY 2011
5/25/11 9:16:29 AM
Ivey is wearing BUBBLY BOMBSHELL
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log on every day to…
.com
mag.com
Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find d inspiration inspira and answers at our website.
W Acrylic Win Products.
View BeachThemed Nail Art.
Visit our Facebook page starting June 15 to win a selection of the products featured in this issue’s Acrylics: In It to Win It story.
Sand, surf, and shells are three huge indicators of the arrival of summer. Get inspired by beach-themed nail art designs, as you and your clients enjoy the season.
www.facebook.com/nailsmag
Work Healthy. Learn how to work healthy in the salon and gain a better understanding of your products on our Health Channel. The channel covers salon sanitation, nail and skin disorders, client health, industry legislation, and more.
www.nailsmag.com/beachnailart Nails by Janine Taylor Kuni
www.nailsmag.com/health
Rant and Rave with Maggie. “A receptionist is — in theory — the one perk that would really appeal to me. Well, a competent receptionist and maybe access to free laser hair removal. But Fate has decreed that I shall work alone in my tiny room in my ivory tower, so I just have to suck it up and answer my own phone.” — Maggie
blogs.nailsmag.com/maggie
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Comment on Articles. Our redesigned website lets you leave a comment on any article. So don’t be shy: Let us know what you like, don’t like, and what questions you have. Or simply add you own input on the story topic.
www.nailsmag.com
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JULY 2011
5/24/11 12:52:50 PM
www.nailsmag.com/fifi/18119
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{on my mind} Is Human Trafficking a Nail Industry Issue? Did you know there are approximately 27 million people worldwide who are enslaved and exploited? And according to the Polaris Project (one of the leading anti-trafficking
Do you have a cause that you’re passionate about ? We’d love to hear your story about what you’re doing to help. E-mail Hannah.Lee@bobit.com.
organizations in the United States), an estimated 18,000 people are trafficked into the United States each year. As someone who wants to believe the U.S. isn’t susceptible to these issues, it’s disheartening to hear that it is, in fact, happening right in our own backyard. Not only that, but as contributing writer and nail technician Michelle Pratt has discovered, it might even be closer to home than I thought. Sure, human trafficking might not be a subject you expect to see in the pages of NAILS, but it is happening in some nail salons right here in the United States. And thanks to one New York-based salon owner who is shedding light on the sad situation, maybe as an industry we can take a stand and do something about it. Pratt tells the story of human trafficking through Tomilynn Rando’s activism. For more information on what Rando is doing to make a difference, I urge you all to read “Taking a Stand Against Human Trafficking” on page 116. There are two main types of “slaves” when talking about this issue: labor slaves and sex slaves. There is evidence of both types happening in salons. With the first, salon workers might be physically abused or forced to work long hours with little or no pay. With the second, workers might be told they are being hired to work at a nail salon, when in fact it turns out to be a “massage parlor” where women are forced into prostitution. Sadly, I can’t help but worry that this will be another polarizing topic in the ongoing debate of Asian versus non-Asian salons in the industry. But instead of having an “us versus them” or laissez faire attitude, I urge everyone to come together on this topic. As Pratt writes, “Techs on both sides can agree on the basics: unlicensed, unsafe, unsanitary salons should not exist — regardless of the race and country of origin of the owner or nail tech.” It’s important that we all form one united voice to stop modern day slavery in our industry. The bottom line is that women are being lured to our country with the promise of jobs, or they’re being forced into labor with the threat of deportation. Rando is a modern day abolitionist and she urges others in the industry to join her. She says, “Traffickers are exploiting our industry to force women into modern-day slavery. Let’s work together to be their voice and their advocates.” She’s set up a website (www.freemynailtech.com) with a plan to get involved. As hard as it is to read this story without being shocked to learn that something like this is happening in our own industry, I’m proud to see one of our own stepping up and taking a stand to protect the liberties of other nail techs working in the United States — no matter the circumstances. Get involved. Take a stand. Make a difference.
Hannah.Lee@bobit.com
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JULY 2011
5/25/11 10:29:30 AM
Brighten up your mood, your day and especially your nails – with four new OPI shades as delicate and beautiful as fresh-picked flowers! Play the Peonies
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{on your mind} A BOBIT BUSINESS MEDIA PUBLICATION
THANK YOU FOR SHARING Editor’s Note: We received many letters ers from readers and advertisers about my On My Mind “A Personal Story About Personal nal Touch” letter in the May issue about the he passing of my mother L.B. Lee. I wanted to o share a few of their stories here. Thank you u so much for all of your kind words. It only reinforces my point that I’m lucky to be in such a caring industry. — Hannah You and I share a similar story. I lost my mom to cancer on February 8, 2011. I am still stinging from it. I’ve done nails for 40 years, so needless to say I can do Log to with www.nailsmag.com to Ianswer whatonI do my eyes closed. worked this month’s question and check back here the day she died and only missed one to see what other nail techs have to say. work day. My son and daughter and my clients couldn’t believe I was able to work. I have longevity with most of my clients, so I knew all I needed to do was show up. I astounded myself, because my work was excellent the whole week. I think working made me focus and it kept my mind occupied. Our family got through it because my youngest sister took the time to care for our mom. I can’t sing her praises enough. Kathryn did 90% of the care-giving. My mom also received the many services you mentioned. I am convinced many of these workers are angels in disguise. I have buried nearly a dozen clients in my career and still miss them. They came until their health would not allow them, and I had the privilege of getting quite a few of them ready for heaven. I wanted their hair and nails and make-up to look great. I did the same for my mom. It was not as hard as some might think. Your editor’s letter touched my heart, and I shed some tears because now when someone has to bury their mother I can say, “I really know how you feel.” Thank you for sharing your very personal loss.
Wylene R. Edwards Wylene’s Beauty Clinique Akron, Ohio
I just got done reading your article in the May issue. Thank you so much
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Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com
for sharing your story with us. I am so sorry that your mom had to go through what she did and I know what turmoil you have gone through in the past three years. My heart and prayers are with you and your family. I love the way you made us all feel as nail techs — sometimes we have to be reminded — that we can be very powerful and influential with our clients, but most of all we can make them feel good! And that is one of the most rewarding things to me about doing my job! Thank you for sharing and for reminding us how important we are to our clients.
Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Jennifer Washington Jennifer.Washington@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com
Linda Nordstrom Famous Names LLC
The latest issue of NAILS Magazine landed on my desk and I popped open the beautiful ballet slipper cover. As I flipped through a few pages I came across your monthly letter. As a supplier to the industry, it is usually the first thing I read to keep a pulse on the nail world. As I read this month’s article, my heart went out to you and your family. My father suffered with cancer and through it all he tried to joke and enjoy the moments life brought so your story struck a chord with me. I think your point about personal touch with nail techs, or even reaching out to let someone know their words touched their heart, is true and powerful. Thinking of you and know you
Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson
JULY 2011
5/24/11 12:09:42 PM
Galadriel is wearing FROLIC
HAPPY GO LUCKY frisky
fresh
frolic flirty
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
In Salon: July 1, 2011
800.275.1111 orlybeauty.com
www.nailsmag.com/fifi/16168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
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5/24/11 12:09:46 PM
{on your mind} have a beautifully manicured angel watching out for you now.
WEB POLL
Jaimey Wilman
When it comes to nail color, should fingernails and toenails match? Yes — they look best when they sport identical looks
22.3%
Somewhat — they should have a cohesive, complementary look, but not exactly match
44.7%
Action Bag Company
Nicole Minus I just got my magazine today, and was saddened to find out that your mom had passed. I am sorry for your loss. Your mom was a beautiful woman and she had me laughing. I know she’s keeping the angels happy, and sitting on your shoulder whispering in your ear.
Topaz Woodruff Ehh — they shouldn’t clash with each other, but they shouldn’t match either
Charlotte, N.C
16%
17%
Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.
Philadelphia, Pa.
I really enjoyed your interview on Nail Talk Radio this week. I wanted to let you know that from a manufacturer’s standpoint, we really appreciate the editorial opportunities available to us in NAILS Magazine. Your staff has been efficient and friendly. Thanks for a great magazine.
Rebekka Parry I HEARD YOU ON THE RADIO
No — fingernails and toenails should have independent looks
on the show. I won the CND Shellac colors. I’m a subscriber and I look forward to my magazine every month. Thank you in advance for all you do.
First let me just say you were great on Nail Talk Radio in April! I was very impressed when Topaz called up and said how you answer the phone every time she calls. I couldn’t believe you were that reachable! I am one of the winners of the giveaways you did
Ten Terrific Talons
Editor’s Note: Thanks for listening to Nail Talk Radio when Hannah was a guest on the show. If you didn’t catch it and you’d like to listen you can go to www.nailtalkradio.com and click on the April 25 show.
www.nailsmag.com/fifi/18265
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JULY 2011
5/25/11 7:27:46 AM
Where in the world is NAILS Magazine?
MAY CORRECTIONS In “Canadian Nail Tech Networkingâ€? (p. 32), Dayna Knight was incorrectly identiďŹ ed as Dayna Knight Strathroy. Strathroy is actually her city.
T was taken last This week at the Royal Resort in Cancun, Mexico. It was a week of relaxation f me before f the busy spring and summer for season. I got to relax on the beach and catch up on my reading!
The Duri base coat shown in “Tending to the Natural Nail� (p. 134) was Rejuvecote, which was designed to heal split, cracked nails.
Patti Dersch Patti’s Nail Design Studio St. Charles, Mo.
In “Mother’s Day Promotions� (p. 144) the nail art was incorrectly labeled. The nails on top belong to Julie Ventura, Chestnut Ridge, N.Y., and the nails on the bottom belong to Jade Sewell, Just Nails, Great Falls, Mont.
Do you have a picture of yourself reading NAILS? Send a pic to Hannah. Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis of what’s going on in the photo (where you are, what you’re there for).
Psssst‌ Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503. (NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)
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www.nailsmag.com/fifi/18177 JULY 2011
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{nails file}
Many members of the NAILS team were in attendance at the Maggie Awards ceremony in April: (front row) Miljan Mihajlovic, Tim Crowley, Sree Roy, Min Kim, Sam Kim; (back row) Kim Pham, Michelle Mullen, Danielle Parisi, Hannah Lee, Cyndy Drummey.
NAILS Online Wins Big!
In April, NAILS Magazine was honored with three Maggie Awards from the Western Publications Association (WPA). This year the Maggie Awards celebrated 60 years of honoring excellence to individuals and companies whose work is deemed “The Best of the West” in a wide variety of publishing categories. These three awards give NAILS a grand total of 26 Maggies. This year NAILS won for Best How-To Article/Trade (“Have You Seen My Nail Art Gallery?” by Hannah Lee, June 2010), Best Website/Trade (www.nailsmag. com), and Best Social Media/Trade & Consumer. We’re especially excited to win for all the hard work we’ve put into building our web presence into what it is today. The site is amazing (if we do say so ourselves) with so much content. It truly is THE place for you to find everything you ever needed to know about nails and the nail industry. We’d like to thank our outstanding in-house web team led by Sam Kim for creating such great sites for us work on. We’d be remiss if we didn’t also thank you, our NAILS readers and NAILS online users. It’s because of all of you that we can boast about 53,000+ Facebook (facebook.com/nailsmag) fans, more than 3,000 Twitter (twitter.com/nailsmag) followers, and more than 30,000 nail art pictures on Nail Art Gallery (nailartgallery.nailsmag.com). It’s awe-inspiring to see the interaction and community-building on our site. We love our print publication. Don’t get us wrong, that will always be our pride and joy. But with all that we can offer to nail techs and salon owners in real time on the web, we’re thrilled to be honored by our peers for a job well-done.
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Young Nails Mani•Q Is “Soldier-Proof” In February, Young Nails was contacted by SPC Amy Feltzin, a soldier currently deployed in Afghanistan. Specialist Feltzin is also a licensed nail tech from Southern Oregon. She wrote: “The art of nail sculpture is a passion of mine and I have been blessed to be able to get stationed here in Afghanistan with many female soldiers who are willing and excited to get their nails and toes done by me to help make them feel good in their uniform. We are the 1249th Engineer Battalion. “While at home in Southern Oregon I am a huge advocate of Young Nails products and use them religiously on my clients. I am writing to you today to ask if your company wouldn’t mind donating some nail supplies to the female Soldiers of the 1249th Engineer Battalion here in Sharana, Afghanistan, so that I can do their nails for them.” Once Young Nails’ CEO, Habib Salo, heard of this request, he knew immediately that the company’s new mani•Q gel color was the perfect product for the battalion. So he quickly dispatched the new mani•Q collection, a 45-watt LED lamp, and a duffle-bag full of files, accessories and Lomasi skin care products to Specialist Feltzin. He e-mailed her, just so she’d know the care package was on its way. She responded gratefully to Salo’s e-mail: “We just want to express our heartfelt gratitude for your support for the troops and for us in specific. And even if this didn’t work out, just the time for your response alone is greatly appreciated. We could not do what we do here without the support from our families, friends, and fellow Americans.” After quite a few weeks, the package finally arrived in Afghanistan, safe and sound. The soldiers were happy to have their nails done by Specialist Feltzin, who said, “We actually just did some fabulous nails last night! Thanks so much for everything! We love the new mani•Q Gel Polish! It is the greatest invention — totally soldier-proof!” Since NAILS ran this story online, it’s been picked up by many news outlets. To see a video, go to www.nailsmag.com/ynsoldier. >>>
JULY 2011
5/25/11 7:06:01 AM
AVOPLEX
INDULGE IN THE ESSENCE OF RICH AVOCADO
RENEW! MEET THE AVOCADO AVOCADO OIL Rich in natural skin-loving lipids that smooth and soothe.
VITAMINS A, D, & E Helps ⇒ght free radicals and encourage natural skin repair.
LECITHIN Natural emollient; helps soften and protect skin.
POTASSIUM An important elasticity-restoring mineral.
PROTEIN Increases elasticity, helps lock in moisture, and helps protect skin.
PHOSPHOLIPIDS Natural moisture-binding emollients nourish your skin.
AVOPLEX REVITALIZING HAND & BODY SCRUB Instantly reveals softer, younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba, and Grape Seed oils. A must for professional services – a weekly treat for hands and body! Experience the Avoplex difference with OPI’s Pro Manicure Kit offering 20 full services at an amazing cost per service value!*
*Average service cost using Pro Sizes = $0.65; Econ Sizes = $0.51. Call 800-341-9999 or visit www.opi.com ©2011 OPI Products Inc.
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5/25/11 7:06:07 AM
S Diego San Di Hosts H Education Beauty Zone Education Beauty Zone comes to the San Diego Convention Center September 25-26. There you can discover new trends, technologies, and worldwide educators in hair, nails, makeup, and spa. The EBZ Nail Championship 2011 will also be decided at the show. Championship contestants have previously qualified for the event in their home cities by demonstrating their skill at creating artificial nails with a natural look. Top prize is $1,500 plus a gift basket from sponsors. For more information on Education Beauty Zone, go to www.ebz-usa.com. Attendees buying tickets on presale will be eligible to win a 2011 Mini Cooper.
Spilo Worldwide Gives Back Every year, Spilo Worldwide offers its customers a selection of pink products to support Breast Cancer Research. The company promotes these products for six months, from July through December, and a portion of the proceeds goes to Expedition Inspiration (www.expeditioninspiration.org) in support of breast cancer research. Spilo recently made a generous donation for its 2010 efforts. Expedition Inspiration focuses on organizing outdoor activities to support the health and well-being of breast cancer survivors as well as raise funds for breast cancer research. “This is such an important cause,” says Marc Spilo, president of Spilo Worldwide. “We are very pleased to support this terrific organization and are proud to be a part of an industry that so vigorously supports breast cancer research.” For more information, go to www.nailsmag.com/fifi/18391.
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Partner With Some Famous Names Linda and Jim Nordstrom, founders of Famous Names LLC and makers of Lumos Top and Bottom Coats, have announced the Famous Names Partner Program. “We are partnering with elite nail professionals to introduce Lumos to other nail professionals in their area,” says Linda. “These Famous Partners will work as commissioned independent contractors positioned to offer personalized service and education to their customers.” Adds Jim, “We have three Famous Partners already: Bonnie Jesse in Rhode Island, Patti Blanusa DeSa in Northern California, and Gina Delong in Maryland. We are extremely excited to be working with them.” For more information on `the Famous Partners program, call (858) 779-1513. >>>
JULY 2011
5/25/11 7:06:11 AM
©2011 Creative Nail Design, Inc.
GOOD-BYE POST-PEDI DEPRESSION. No more sheet marks, dents, dings or dulling. No more regrets the morning after.
SCAN. WATCH. LEARN. 760.599.2900 800.833.NAIL cnd.com ©2009 Creative Nail Design, Inc.
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cnd.com 5/25/11 7:06:19 AM
Elle’s Editors Are Dazzled VB Cosmetics’ Dazzle Dry Top Coat was officially “Elle Approved,” earning it a spot among the magazine’s “world’s best beauty products.” This non-yellowing, toluene-free, formaldehydefree, and phthalate-free high-gloss topcoat quickly dries to the touch. It also contains a UV screen to help protect nails.
Get Insurance, Plus a Website The Hands-On Trade Association (www.handsontrade.com) provides a comprehensive professional benefits package to nail technicians, massage therapists, bodyworkers, estheticians, cosmetologists, and other practitioners of manual therapies. The benefits package includes not just professional and general liability insurance, but also a business website with unlimited pages and images, and a related e-mail address to better communicate with your clients. In addition to the free website and hosting, you can add online appointment scheduling for $6.59 per month. The Hands-On Trade Protection Plan provides instant coverage and the ability to work in any location. Policy limits are $2 million of coverage per year and $3 million annual aggregate of coverage. Student policies are available at a discount.
Upcoming Networking Events
11
What: 3rd Networking Day for Nail Techs When: September 11, 2011 Where: Charlotte, N.C. Organizer: Black Knights of the Nail Table; Topaz Woodruff Contact: www.blackknightsofnails.com or knightinfo@blackknightsofnails.com
Sensuous Solutions Is Tailgating Hit the Toyota Speedway of Irwindale and you might catch a glimpse of the Sensuous Solutions logo splashed across the tailgate of a King Taco Super Truck. That’s because Sensuous Solutions president Erin Cruz is more than just a fan — she’s the one footing the bill for the gas for the truck’s entire racing season. “The truck is owned by a group of friends who call themselves Team 9 Motorsports,” she says. “When I heard they were looking for sponsors I jumped on the opportunity to promote my business and product line in front of a different demographic and in my own neighborhood. It turns out that a lot of female race fans are in the salon and spa industry, so why not put my name in front of them at one of their favorite pastimes?” The driver, 20-year-old Connor Cantrell, has been racing since he was 8. At press time, he stands in third place overall after the first race of the season. >>>
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JULY 2011
5/25/11 7:06:31 AM
• On Like Polish
UV3 Technology • Wears Like Gel • Off In Minutes (really!)
©2011 Creative Nail Design, Inc.
patent pending
HELLO
RESILIENT MIRROR FINISH. Now in 24 gorgeous shades. Layer them to create dozens more!
Tough, flexible, brilliant color that takes whatever you dish out. Wake in perfect pedi bliss—morning after morning.
SCAN. WATCH. LEARN. 760.599.2900 800.833.NAIL cnd.com ©2009 Creative Nail Design, Inc.
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cnd.com
5/25/11 7:06:36 AM
Entrepreneurial Tech Gets Great Press Celebrity nail tech and make-up artist (and Liberian national) Maisie Dunbar was recently featured in Liberia & Life Magazine for her skin care and cosmetics line Bluffajo. Named after a Liberian idiom for a sophisticated, sassy individual that exudes confidence, Bluffajo offers allergyresistant products that do not contain dyes, alcohol, or fillers. Regarding global expansion, Dunbar plans “to hit Africa by storm and introduce a solid brand for all skin conditions” and to educate Africans on proper skin care regime and makeup application,” she tells the magazine.
Fisk Purchases Barielle The Barielle line of nail, skin, and foot care products was acquired by Fisk Industries in January. The Barielle story began 30 years ago when its original nail strengthening cream was developed for the hooves of milliondollar race horses. When even the jockeys who applied the cream had improved nails, the product was reformulated for women and men. The Barielle line has expanded greatly to include a wide range of creams and lacquers to help prevent damage to hands and feet. The products are aimed at weak, discolored, splitting, and hard-to-grow nails.
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75% of men polled by InStyle Magazine said they don’t care if a woman has a manicure. Of course that means that
25% do.
JULY 2011
5/25/11 7:06:41 AM
www.nailsmag.com/fifi/18119
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5/25/11 7:06:47 AM
Go to www.nailsmag.com/freebies to find web-exclusive giveaways.
freebies{and} giveaways!
.com
To enter er to win, go to www.nailsmag.com/freebies ailsmag.com/freebies by July y 31.
Commenters Score Mehaz Curettes GoNails Na ails Naill Growth wth Treatment atmentt Promotes motes Stronger Nails GoNails Nail Growth Treatment from GoBeauty is an all-natural cream formulated to repair damaged nails and strengthen all nail types. Five readers can win GoNails, which works by hardening the nail exterior and promoting healthy cuticles, leading to better-protected nails. Ingredients include biotin-rich lipoplastadine and thymulen 4.
Congratulations to 10 lucky readers of Holly Schippers’ FingerNailFixer blog (blogs.nailsmag.com/ fingernailfixer). Mehaz gave away 10 of the Professional Curette Nail Cleaners that Schippers talked about in her video on caring for the cuticle. The Curette is a two-sided tool that features tiny scoops on either end to clean under the fingernails and toenails. The textured surface provides a sure grip, even when wet, making it the perfect pedicure tool.
One Nail Tip Could Be Worth $100 Paint a miniature portrait of yourself on a nail tip and you could win $100 from NAILS. The rules to enter the 2011 Self-Portrait Contest are simple: Using a photo as a guide, paint a portrait of yourself on a #1 nail tip. Submit both the nail tip and the photograph to arrive at NAILS by the deadline of July 12. Mail your entries to NAILS Self-Portrait Contest, 3520 Challenger St., Torrance, CA 90503. Don’t forget to include your name, salon name, address, phone number, and e-mail address. For more information, call (310) 533-2457 or e-mail judy.lessin@bobit.com.
Cina Launches New Neon Nail Art Pens Cina’s Neon Nail Art Pens give nail artists the tools they need to create a work of art in seconds over any nail color. Featuring a fast-drying formula, the pens are equipped with a thin-tipped nib to allow maximum control and draw precise lines for thin, colored neon French tips or perfect details. Three readers can win a set of four water-based pens in Shocking Pink, Static Purple, Electric Lime, and Overload Orange.
Congratulations to May’s Winners Five readers received Color Club’s Wicked Sweet Collection and one reader received a Valentino Beauty Pure.
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Win Acrylics Courtesy of NAILS You could win one of the acrylic lines featured in this issue starting on page 110. Just check our Facebook page (www.facebook.com/ nailsmag) for an announcement of the giveaway.
JULY 2011
5/25/11 7:12:45 AM
www.nailsmag.com/fifi/18260
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5/25/11 7:12:54 AM
{on the road}
The temperature was in the 90s the day I visited Michele McLendon (right) at Bloomingnails, and the salon was a welcome cool-down after walking around at an outdoor festival earlier in the day.
Bloomingnails This quaint single-tech salon right off the beaten path in downtown Austin, Texas, is an urban oasis for hand and feet treats. BY HANNAH LEE
The unassuming exterior of Bloomingnails sits among a number of old houses that have been converted into businesses about five minutes from downtown Austin.
DIY BOUTIQUE SALON In her 23 years as a nail tech, Michele McLendon has worked in all sorts of salons. But for the last two and a half years, she’s been the owner and sole nail tech at Bloomingnails Urban Nail & Skin Care Studio. When she took over the space, located in the downstairs of a cute little house, she did all the work herself — painting, installing the wood panel flooring, and even installing a new toilet. The decor is light and airy and in addition to the mani-pedi room, there is a reception area, a room for skin care and massage (she rents space to an esthetician and a massage therapist), and a bathroom.
ONLINE AFICIONADO I booked my service over e-mail and the day before I got a reminder e-mail from Salon Transcripts that required I click on a link to confirm my appointment. McLendon uses Salon Transcripts for automatic e-mail reminders, but she still prefers handling the booking herself. Once I got to the salon, I saw why McLendon had been so fast to respond to my appointment request — she has a laptop and iPad at her workstation. She’s found online advertising and review sites like CitySearch and Yelp to be very helpful in marketing her salon.
GEL EDUCATION McLendon has been a Bio Sculpture educator for nine years and 75% of her clients wear gels. I decided to add color gel to my Classic Pedicure and she offered me a choice from what looked like at least 100 colors. She performed a no-nonsense, incredibly thorough pedicure on my dry, cracked heels and the gel application was definitely quicker than a standard polish application. McLendon often teaches Bio Sculpture classes on Mondays — either in her salon or elsewhere around the state of Texas. It’s always nice to get a service from an educator who really stands behind her products.
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FUN FACTS > McLendon has two regular male clients, one who gets a manicure and pedicure and one who gets just a pedicure. The salon’s neutral blues and greens and solitary set-up make it comfortable for both men and women. She told me one of the reasons she wanted her own space was to get away from all the regular salon gossip and drama. > McLendon has a Barber & Manicure license — and when she became licensed 23 years ago, she only had to get 250 hours (as opposed to the 600 hours that are required now). > Bloomingnails is located on a street that has many old houses converted into businesses, including several salons and spas. McLendon sends clients she can’t accommodate to a salon around the corner and she has a referral relationship with a hair salon across the parking lot.
MENU HIGHLIGHTS Gel Extensions: $70 full set, $40 fill Classic Pedicure: $50 Classic Manicure: $30 Rose Pedicure: $60 Detox Pedicure: $60 Gel toenails: pedi of choice + $20
PRODUCT HIGHLIGHTS Polish: Bio Sculpture, OPI, SpaRitual Gel: Bio Sculpture Mani/Pedi products: Bio Sculpture, Spa Pantry, Gena, OPI Glitter: Eye Kandy www.bloomingnailsstudio.com
.com
5/24/11 12:10:37 PM
www.nailsmag.com/fifi/18104
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5/25/11 6:29:49 PM
ADVANCED FORMULA ACRYLIC SYSTEM
FINISH FAST OPI’s fastest-setting system, Competition offers winning performance and colors, including the industry’s whitest white. Advanced formula glides on smoother and thinner, without sacrificing strength and flexibility. Six ultra-fine-textured powder shades, including Ultimate White plus warm and cool pinks, allow customized results that flatter every client. Competition Acrylic Powder is available in: TOTALLY NATURAL
WARM PINK
COOL PINK
VERY CLEAR
OPAQUE WHITE
ULTIMATE WHITE
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
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5/24/11 1:21:01 PM
TECHNIQUE}
1
2
Hat’s Off For 3-D Art
3
4
A nail art design, especially 3-D art, can be a great way to showcase just how talented you are as a tech. This tassel display, from Oksana Cobb, is elegantly framed for any customer to see. The item can be Cobb a great conversation piece as well, helping to inspire clients to allow their creatively-talented techs more freedom to try more nail art designs. Here’s how Cobb crafted these nails: 1. Make a clear acrylic or gel nail in a stiletto shape and use a 180-grit file together with a 220-grit file to refine the shape. Buff it, then cover the surface with a nude acrylic color. 2. Glue seven white-glitter stones vertically up the middle of the nail. 3. Decorate the nail with a comma-like design on both sides with a pure white sculpting acrylic. 4. Embellish the design with tiny golden or silver decorative dots. Cover with top coat for additional and long lasting shine. Finish your display by surrounding the mounted nails with a gold braid and tassel in a matching frame. >>>
JULY 2011
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New OPI Limited Edition Mini Nipper OPI’s limited-edition designed Mini Nipper is as cute as it is handy. The stainless steel mini-tool features a sweet green paintsplashed color scheme and a single-action spring for double or single-edge use. The convenient size makes it great for on-the-go nail care that delivers professional-grade performance. For more information, go to www.nailsmag.com/fifi/18412.
Neon Nail Art
Nail the neon this summer with Cina Pro’s new sultry, haute Neon Nail Art Pens. The neon colors are projected to be a popular choice this summer for nails, so stay on top of the trends and perfect some fun nail art designs before things heat up. Nail tech to the stars Cenita Scott of Chicago made these fun nail art designs using the pens. First shake (with the cap on), then depress the nib a few w times until the liquid colors flow down the nib. The neonss are available in four fun colors: Shocking Pink, Static Purple,, Electric Lime, and Overload Orange. 1. Take the Overload Orange pen and draw random circless and semi-circles on the nails. 2. Use a dotting tool to add black dots. 3. Take the Shocking Pink, Electric Lime Green, and Static Purple neon pens and outline the neon orange circles and semi-circles. For more information, go to www.nailsmag.com/ fifi/18413.
1 2
3
Eco-Friendly Polish Remover LA Fresh introduces a brand new acetonefree nail polish remover that is made of a 100% biodegradable pad. LA Fresh EcoBeauty Wipe removers are a revolutionary, good-for-nails product that quickly clean and condition all 10 nails with just one pad. The pads help moisturize with aloe, glycerin, and vitamin E, and help strengthen using rosemary and horsetail extracts. The Eco Beauty wipes are designed without parabens, sulfates, glycols, dyes, PEGs, artificial fragrances, or animal products. Vice president of marketing for LA Fresh, Jennifer Norman says, “They care for the health and beauty of the skin as much as they care for the environment.” For more information, go to www.nailsmag.com/fifi/18411.
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QA AND
Q
I don’t use tips — I’ve never been a fan. I build my pink-and-whites from scratch and have always been much happier with how they look and wear — my clients are too. But how can I make a correct C-curve without a tip and achieve an oval shape? I have several clients with an oval shape but I can’t get them this pointy and they end up having straighter sidewalls. I was not a tip fan myself for many years, but now with the well-less tips you can create a shape that looks like a sculpt but is easy to apply. Most come with built-in C-curves, and if you apply acrylic you can squeeze in an even deeper C-curve. As with anything new it may take extra time until you perfect them, but once you do you will like them. I truly believe every nail tech should be able to sculpt as well as put a tip on. The beneďŹ t of a good tip job, I feel, can offset the work of a sculpt because it takes less time and always has that perfect smile line. For the oval shaping I have a system. I use a stiletto tip, and after I cut the tip’s length, I ďŹ le a at spot in the center of the tip as a guideline, which helps make the shape consistent. I do all my shaping on the tip before I add the product too. It makes for less work and a smoother nail to ďŹ le at the end. I use stiletto tips for round nails as well because they have the shape already built in and it is easier to shape round or oval. Try not to ďŹ le the sides in for the shape at the smile line. Do that a little below the ears. I start by rounding the tip ďŹ rst then I bring the sides in more to taper the entire tip. Another little secret is after I’ve done my shaping on each nail I’ll compare it to all the others. I measure index, middle, and ring ďŹ rst to make sure the length on each nail bed is the same and that each white tip is the same so they all match. Then I measure the thumbs and pinkies against each other to check they are in proportion. — Vicki Peters is an education consultant and 30-year nail veteran.
nailwraps SOAK-OFF GEL
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Q
Can UV nail dryers dry polish without a UV top coat? UV nail dryers are more commonly referred to as UV nail lights. The UV light being emitted by the UV lamps does nothing to dry nail polish, but the heat from the light unit itself will assist in drying nail polish. A more effective nail polish dryer would be a heat light with a small fan or some apparatus that has heating capabilities as well as a fan to circulate the air. A nail dryer that does not use UV light would be more economical than using a UV light unit to dry the nail polish. — Jim McConnell is the CEO and lead chemist of Light Elegance.
Have a technique question? (about product application, troubleshooting, etc.)
DPVOU #PY DPVOU 1PMZCBH
phone: 800.438.8594 email: info@grahambeauty.com on the web: grahambeauty.com
E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/18196 JULY 2011
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TECHNIQUE} demos 4
3
2
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Light Elegance’s P2 is the latest formula from the company, which prides itself in its quality of gels and range of colors available.
Light Elegance P2 Manicure
The bottles give 11.8-ml. of high-quality brush-on gel polish that will give excellent coverage after curing. P2 helps eliminate impartial curing and is flexible to stay balanced on the natural nail. 1. Cleanse the fingernail and (optional) buff the fingernail, then cleanse the fingernail again. 2. Apply AirBond. Let dry 15 seconds. 3. Apply P2 Base Coat. Cure for two minutes in a Light Elegance light. 4. Apply P2 Color Coat. Cure for two minutes in a Light Elegance light. 5. Apply a second Color Coat. Cure for two minutes in a Light Elegance light. 6. Apply P2 Top Coat. Cure for two minutes in a Light Elegance light. 7. Cleanse the fingernail one last time. Apply Cuticle Oil. For more information, go to www.nailsmag.com/fifi/18311
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TECHNIQUE} demos 3
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China Glaze Island Escape Leopard Design
Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of bright brilliant colors. Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. The Island Escape Collection’s colors include Blue Iguana, Senorita Bonita, Electric Pineapple, and 108 Degrees (all used in this demo), as well as Papaya Punch and Cha Cha Cha. 1. Start with two coats of your base color and let it dry completely. 2. Using your favorite China Glaze colors, create “spots” in any size and shape you like. 3. Taking a darker opaque shade, frame the individual spots on each side with imperfect lines and shapes. A skinny nail art brush is best but toothpicks and eyeliner brushes also make great tools. 4. Allow the design to dry completely. Finish the look by adding a top coat to prevent smearing and to prolong wear. 5. Mix and match shades and textures to personalize your China Glaze leopard mani. For more information, go to www.nailsmag.com/fifi/18312
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Watch a video of this design on NAILStv: www.nailsmag.com/chinaglazeleopardvideo.
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UV Gel Polish
www.ezow.com
www.nailsmag.com/fifi/18110
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TECHNIQUE} signature services Red Carpet Pedicure Le Posh Salon | Spa | Lounge, Los Angeles
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Le Posh Salon | Spa | Lounge uses: Tasha & Co. Organics Red Currant Bath Silk Powder, Body Scrub & Polish, and Hand & Body Soufflé Silk Lotion; Amber Products Red Sedona Clay Masque; CND Shellac or Essie base coat and top coat and Essie or Lili polish.
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1. Soak the client’s feet for five minutes in warm water and Tasha & Co. Organics Red Currant Bath Silk Powder. 2. Prep the client’s nails. 3. Exfoliate the client’s feet and lower legs with Tasha & Co. Organics Red Currant Body Scrub & Polish, then remove the scrub with steamed towels. 4. Apply the Amber Products Red Sedona Clay Masque. Leave on for 10 minutes, then remove with steamed towels. 5. Massage Tasha & Co. Red Currant Hand & Body Soufflé Silk Lotion onto the client’s feet and lower legs. 6. Either apply CND Shellac or regular Essie base coat, two coats of Essie or Lili polish, and Essie top coat.
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price: $55 Alternate Names:
Red Currant Pedicure Red-dy for Anything Pedi Stay Currant Pedicure 62 |
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AGE-DEFYING PROFESSIONAL MANICURE SYSTEM FOR VISIBLY YOUNGER SKIN. EXFOLIATE
REVITALIZE
RENEW
PROTECT
SKIN RENEWAL SCRUB Natural Sugar Scrub with Emollients A luxurious, restorative first step toward more beautiful hands.
EFFERVESCENT SOAK Hand Soak with Minerals and Brighteners Spirited brightening soak revitalizes and nourishes overworked hands.
REJUVENATING SERUM Age-Defying Hand Serum with Grape Seed & Licorice Extracts Professional treatment reduces visible signs of aging.
FINISHING BUTTER Skin Massage & Moisturizing Butter with SPF 15* Conquers dryness while enveloping skin in nourishing protection.
* SPF not available in some markets. Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
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TECHNIQUE} signature services Hydrating and Healing Spa Pedicure Present Nail Spa, Falls Church, Va.
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Present Nail Spa uses: Cuccio Naturalé Papaya-Green Tea Fizz Tablets, Papaya & Guava Nectar Sea Salts, Papaya & Guava Butter Blend, and Lytes Ultra-Sheer Body Butter in Guava & Mangosteen; Cácee Spa Flower Refreshment (in Tangerine) and Aloe Vera Massage Oil; OPI Natural Nail Base Coat, Nail Lacquer, and Top Coat.
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1. Soak the client’s feet for five to seven minutes in warm water with a Cuccio Naturalé Papaya-Green Tea Fizz Tablet and several flower-shaped soap pieces of Cácee Spa Flower Refreshment (in Tangerine). 2. Prep the client’s toenails. 3. Use a pumice stone to remove dead skin cells, calluses, and rough spots from the bottom and sides of the client’s feet. 4. Massage the client’s feet and lower legs with warmed Cácee Aloe Vera Massage Oil. 5. Exfoliate the client’s feet and lower legs with warmed Cuccio Naturalé Papaya & Guava Nectar Sea Salts. Rinse and towel dry. 6. Massage the client’s feet and lower legs with Cuccio Naturalé Papaya & Guava Butter Blend. Cover with warm wet towels. Remove after about five minutes. 7. Massage the client’s feet and lower legs with warmed Cuccio Naturalé Lytes Ultra-Sheer Body Butter in Guava & Mangosteen. 8. Apply OPI Natural Nail Base coat, two coats of OPI Nail Lacquer or other polish as requested by the client, and OPI Top Coat.
price: $50 Want to see your signature service here? E-mail details to sree.roy@bobit.com.
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Alternate Names:
Papaya Pedicure Take Your Vitamins Feet Treatment Superfruit Pedi
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TECHNIQUE}
Arts and Crafts (on the nails!) Global IBD educator Brenda Skermont couldn’t wait to try out the new Gelac gel polish when it launched last year. Within 15 minutes of receiving it she started experimenting to find out exactly what she could and couldn’t do with it. And what she discovered was that it did pretty much everything regular polish did plus more. Here she explains how she combines Gelac colors to make this “déco-polish” design, which works like decoupage for the nails. Step 1 Follow the prep steps for the Gelac polish application on the nail and apply two color coats. Cure each coat for two minutes in the UV lamp. Step 2 Apply three or four different gel polish colors to a medium weight plastic. (Skermont uses craft bags.) Cure in a UV lamp for two minutes. Apply one coat for a transparent effect. For a solid effect, apply two coats. Step 3 After the gel polish is removed from the lamp use scissors to cut the plastic coated with the gel into different shapes. Cut your shapes so that the edges are easy to separate from the plastic as shown. Step 4 Place the pieces randomly on the nail, overlapping the colors. The pieces will be slightly sticky and elastic. Be sure to stretch them snugly to the nail. Step 5 Once all the pieces are in place use small scissors to trim the excess away. Use your finger and smooth the pieces around the edges of the nail. Apply one to two coats of Gelac Top Coat to the nail for an ultra-smooth and shiny finish.
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3 SHORT•SLEEK•SENSATIONAL
21/2
Because you want nothing to get between you and your work, OPI Artist Series Brushes are designed with sleek, short handles and handcrafted using the finest materials to deliver perfection from the first brush stroke to the last.
Artist Series Kolinski Mini Gel Brush
Artist Series Flat Gel Brush
Artist Series Oval Gel Brush
Artist Series 2-Piece Kolinski Gel Brush
Artist Series 2-Piece Acrylic Oval Brush
Artist Series Acrylic Oval Brush
2 11/2
1 1
/2
ACTUAL SIZE IN INCHES
Acrylic Oval Brush Lightweight handle for a comfortable grip and effortless brush control.
Artist Series 2-Piece Kolinski Gel Brush Compact 4 1/2 inches – #4 brush head ideal for OPI gels. Great for travel.
Artist Series Flat Gel Brush Perfect for moving quantities of gel for fast nail coverage.
2-Piece Acrylic Oval Brush Compact 4 1/2 inches – perfect for travel!
Artist Series Oval Gel Brush Tapers to a sharp point, excellent for details and clean, crisp smile lines.
Artist Series Kolinski Mini Gel Brush #2 brush head with a slim handle for precision and comfort.
For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
©2010 OPI Products Inc. Call 800.341.9999 or visit opi.com
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STYLE}
Takes the Cake
With all of the bridal showers and bachelorette parties your salon is hosting this summer, why not let your clients have their nail service and take it home too? “Wedding cakes” from French Tip Dip are full of at-home nail products (like bubblegum-scented polish remover) that work as great party favors to remind the party guests of your salon. Cake colors and included products can be customized, so work with the maid-of-honor in advance to pick out the perfect cake. For more information, go to www.nailsmag.com/ fifi/18421. >>>
JULY 2011
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ALL OF YOUR NAIL CARE NEEDS UNDER
ONE ROOF
TREND watch:tassels Embellishments consisting of a bunch of threads fastened at one end.
Shantanita Howard, Frederick, Md.
Nicole Vasher, Thomas Scott Salon & Spa, Frederick, Md.
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(800) 473-6062
Hot Dog New nail brand bigRuby, with its lovable bulldog mascot (meant to symbolize nail products that are tough on the outside but gentle on the inside), enters the market with “Supercool Nail Tattoos.” Launching with six different design themes (garden, mod, and cosmic are shown), each collection aims to enhance any manicure or pedicure with a personalized touch. The art applies easily to naked or polished nails. For more information, go to www.nailsmag.com/fifi/18422.
ORDER ONLINE AT: WWW.NAILTECHSUPPLY.COM
1- Ê*," "Ê " Ê
The Real Bling
Since 1929, the Quick family of Montgomery, N.Y., has been producing a wide range of innovative 22-karat genuine gold products. As its foray into the nail industry, Real Gold Inc. now offers nail top coats made of real gold and real silver. (Shown are 22 kt. Gold, 12 kt. White Gold, and 22 kt. Gold-in-Red; a Pure Silver top coat is also available.) The brush-on top coats glide easily over polish, acrylics, and gels, and will add unparalleled sparkle to your clients’ nails. For nail techs and salon owners, the Real Gold products are wholesale priced at $5.45 per half ounce. For more information, go to www.nailsmag. com/fifi/18423.
NAILS5 & SAVE!
www.nailsmag.com/fifi/18279
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Stacy Senecal, owner of Libelle in Geneva, N.Y., came up with an attractive and convenient method of displaying color choices in her salon. In her case, she showcases Shellac gel-polish, but this display works just as well for other gel-polishes or for traditional gels or polishes. “I used polish wheels and created an attractive front by printing off a design on cardstock and cutting a circle to fit the inside of the wheel. With a fine-tipped marker, I wrote the name of the color next to each tip. A magnet was cut and placed on the back, and the color wheel is displayed on a magnetic dry erase board. The board is hung next to the table where the clients can see and decide on their colors while their nails are being done. The colors come down easily to get a closer look,” Senecal explains. Senecal also includes Shellac layered color combinations, for which she makes up unique names. (For instance, Cream Puff + Iced Coral = Ice Cream.) She then keeps a binder beside her table with a sheet for each wheel with a list of the color names and, if it’s a layered color, how it was made. This method has proved much better than letting clients blindly create their own color combos.
Nail Color Wheel
{
Q
QA } AND
A client of mine wants Minxed toenails, but I think her pinky toe is way too small for the coating. How should I handle this so she can still get a Minx-like nail style? There are some pinky toes that are either non-existent or way too small for the Minx to actually adhere. In these cases, I will use a polish that complements the Minx. If I’m using Silver or Gold Lightning Minx, then I’ll use silver or gold metallic polish. If I’m using a pattern like Pink Cheetah, then a black-on-pink toe could work — just use whatever the most prominent color is of the Minx. It blends right in and no one notices. You can also get creative. For instance I once used a gold-andwhite hound’s-tooth patterned Minx on a client, then on the client’s next visit I couldn’t for the life of me remove her pinky toe Minx…until I finally realized that I had painted it white with a little splash of gold to blend in with the Minx pattern. It looked so good I didn’t even know it was polish. — Naja Rickette is a Minx Master and lead trainer.
Have a style question? (about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/18240 JULY 2011
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STYLE} Old Glory 1. Make two horizontal lines with red gel — the first at the tip of the free edge and the second far enough from the first one to fit another color in between. Cure. 2. Use white gel to fill in the space between the red lines. Cure. 3. Mix blue glitter into clear gel, then apply it diagonally starting at the base of the second red line. Before curing, press in about nine silver stars. Cure. Mix silver glitter into clear gel, then accent the borders as shown. Apply gel top coat. Cure.
Kimberly Hamilton, Nails Hands Feet & Toes, Winnemucca, Nev.
Wedding-Worthy Floral 1. Apply glitter acrylic to the free edge to create a French. Before it sets, press in some silver mylar pieces. Fill in the remaining nail with light pink acrylic. 2. Use a flat brush and white paint to create flower petals. 3. Add trailing white lines and dots to the flower. Add three blue dots to the corner of the free edge. Apply gel top coat. Cure. Hahn Lisa Doan, Long’s Nails Spa, Victorville, Calif.
Sunny Sunflowers 1. Polish the nail a pink or peach shade that goes well with the client’s skin tone. 2. Polish the free edge black. It doesn’t have to be perfect. It will be covered with paint. 3. Mix together green, gold, and a bit of black acrylic paint. Swirl all three colors together, then push a liner brush down and then up to create a leaf. Arrange the leaves along the black line of the French manicure. 4. After the leaves have dried, use mustard yellow acrylic paint to create flower petals arranged in a circle. These lower petals don’t have to be perfect, as you’ll be putting brighter petals on top. After it has dried, use lemon yellow acrylic paint to create petals in between the first layer of petals. Let dry. 5. Push in black circular flower centers. Let dry. Use the mustard and lemon yellow paints to add tiny dots in the flower centers. Apply one or two layers of top coat.
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Robin Moses, www.robinmoses.com, Florence, Ore.
.com
Watch this step-by-step on NAILStv: www.nailsmag.com/sunflowervideo
PHOTOGRAPHY BY KIMBERLY PHAM
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©2011 Entity Beauty Inc.
Brush.
Entity One Color Couture. Forget everything
Wear.
you know about manicures and take your art to the next level. We’ve combined the long-lasting,
Soak.
high-gloss durability of gel with the ease and versatility of enamel. No smudging, no chipping, and no dry time. It’s everything you
Repeat.
love about color. Only better. ™
entitybeauty.com
Model is wearing Walk The Runway.
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STYLE} nail art studio American Graffiti 1. Apply dark red acrylic to the free edge to create a French. 2. Splatter blue and then white paint onto the nail. 3. Paint two red lines. Glue on red star jewels.
Jade Sewell, Just Nails, Great Falls, Mont.
Checkered Gels 1. Apply silver gel on the nail at a diagonal. Cure. 2. Apply a band of glitter gel that’s parallel to the edge of the silver gel. Cure. 3. Use striping paint to add black lines parallel to the glitter band. Then add black lines at the opposite slant. 4. Fill in every other space with black. Let the striping paint dry for a few minutes. Use red striping paint to outline the border of the glitter band. Apply gel top coat. Cure. Anna Vasquez, Total Eclipse, Flagstaff, Ariz.
Delicate Rosettes 1. Apply one coat of OPI Coney Island Cotton Candy. Apply one coat of OPI Bubble Bath. 2. Use a small paintbrush and pink acrylic paint to draw an imperfect circle near the center of the nail. 3. Paint wavy concentric circles around the center to make petals. 4. Continue to fill the nail with rosettes and partial rosettes. 5. Add a dot of crystal glitter to the center of each rosette. Apply top coat. Jamie Lyn Valentine-Hess, Valentine’s Salon & Day Spa, Greencastle, Pa.
Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information. 74 |
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For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.
JULY 2011
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www.nailsmag.com/fifi/18250
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www.nailsmag.com/fifi/18276
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STYLE}
WELCOME TO
SUMMER
P M A C
With all the little kiddies heading off to camp this summer, we asked three nail artists to give us their take on the summer camp theme. We love their interpretations — sleeping in tents, roasting marshmallows over fires, canoeing in the lake, and fun in the sun. Hopefully these will inspire you to create some of your own “arts and crafts” camp nails. Share them with us on Facebook (www.facebook.com/nailsmag). We’ll add the best to our online gallery.
on, Nails by Olivia Gord r, Calif. The KRU, Lancaste
Nails by Amanda Sa vacool, Nichols, N.Y.
on, Nails by Olivia Gord Calif. r, te as nc La The KRU,
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PHOTOGRAPHY BY KIMBERLY PHAM
5/25/11 7:16:39 AM
All step-by-steps by Robin Moses, RobinMoses.com, Florence, Ore.
Roasting Marshmallows Step 1: Polish tips with polish to create the ground. Step 2: Paint sticks in campfire pattern. Then paint lines coming
Things you will need: dark blue nail polish, golden brown nail polish, and acrylic paints (brown, white, red, orange, yellow, black)
from many corners. Let dry. Step 3: Paint fire starting with red, orange, and yellow. Highlight the fire and put marshmallows on the sticks with light grey squares. Step 4: Highlight each marshmallow with a touch of white. Step 5: Add stars to the night sky. Add little light blue lines to highlight the sticks out of the fire.
Campfire Teepee
Things you will need: medium blue polish and acrylic paints (olive green, light olive green, tan/brown, red, orange, yellow, white)
Step 1: Polish nails medium blue with a dark brown tip. Let dry. Draw a dark olive triangle sitting on the line where the blue meets the brown. Step 2: With light olive paint, decorate the teepee in a “camo” design. Let dry. Step 3: Add tan paint to finish the camo design and add brown sticks at the bottom of the nail. Let dry. Step 4: Outline the teepee in black paint and add a black triangle for the door. Add tan spikes to the tent. Add red over the sticks to start the fire. Step 5: Add orange and yellow to the fire, working your way up. Add stars, a moon, and highlights with white paint.
I Love Camp! Step 1: Polish nails white and let dry. Paint an imperfect orange cir-
cle for the sun. Let it dry. Step 2: Paint an imperfect bright yellow circle inside the orange
circle. Let dry. Step 3: Paint a blue banner across the sun. If you have neon yellow Things you will need: white polish and acrylic paints (orange, black, blue, white, red)
polish, add sun rays. Step 4: Add as many figures as you like with black paint. Add scroll-
ing highlights in orange and write “I heart camp” in the banner.
Summer Camp
Things you will need: light blue nail polish and acrylic paints (dark green, light green, blue, white, black, red)
Step 1: Polish nails light blue. Mix a darker blue for the lake at the bottom of the nail and paint the lake. (Let dry completely.) Step 2: With small triangles in dark green (getting larger as they get to the lake), create trees. Let dry and then do it again with lighter green. Let dry. Then highlight the darker green trees with the lighter green paint. Step 3: Paint a red canoe. Let dry, then highlight with white to make it appear shiny. Add a dark yellow sun and the words “summer camp” in the same color. Step 4: Highlight the sun and words with bright yellow and white paints. Step 5: Add sunglasses and a smile to the sun with black paint.
Over the Coals Step 1: Polish nails black. Let dry. With dark and medium gray paints,
arrange coal squares in a circle. Step 2: With dark brown, write “summer camp” in a stick-like font. Step 3: Add red, orange, and yellow flames to set the sticks on fire. Step 4: Highlight the words with white to make it look shiny. Things you will need: black polish and acrylic paints (black, gray, white, dark brown, medium brown, light brown, red, orange)
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STYLE} boutique sun protection products Beautiful skin is always in, but quality sun care products aren’t always easy to find. Try offering a variety of SPF-packed products to help clients with all types of sun care needs.
1. Elemental Herbs’ Herbal Healing Kit contains two All Good Lips SPF 12 lip balms made with clear zinc, Herbal Cool sore muscle spray made with arnica, and All Good Goop organic healing balm for soothing burns, bites, dry patches and dry lips. An organic, chemical-free Zinc Sunstick offering UVA/UVB protection is also included. www.nailsmag.com/fifi/18431 2. Shady Day’s SPF 30 Face Sticks are created with 82% organic ingredients and work to block out UV rays while moisturizing skin and healing dry areas. The SPF 30 Daily Sun Protection Wipes are also convenient for travel and contain beneficial ingredients like cactus flower, aloe vera, and mango fruit extract. www.nailsmag.com/fifi/18432
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3. Juice Beauty’s collection of Green Apple moisturizers for body and face offer chemical-free SPF sun protection with fruit acid complex and other beneficial ingredients to keep skin looking youthful and healthy. The SPF 8 Lip Moisturizers — available in Clear, Playful, and Joyful — are tinted with minerals and contain organic emollient plant oils and fruit essences. www.nailsmag.com/fifi/18433 4. Supergoop’s latest collection of products includes high SPF 30+ AçaiFusion and MintFusion lip balms formulated with shea butter, vitamin E, and vitamin C for hydrated, protected lips. Supergoop also offers its SPF 30+ sunscreen swipes with zinc in packs of eight or 40, or individually for on-the-go sun protection. www.nailsmag.com/fifi/18434
5. Refineé Skin Care’s Protective Day Lotion SPF 15 works to hydrate skin lightly with ingredients like aloe, green tea extract, vitamin E, and vitamin C. Ideal for the face and neck area, the lotion protects against UVA/ UVB rays with a variety of antioxidants and helps repair the effects of sun damage. www.nailsmag.com/fifi/18435 6. The Balm’s BalmShelter Tinted Moisturizer SPF 18 is available in three shades and contains ingredients like allantoin and hexyl laurate to keep skin soft and moisturized. For lips, The Balm’s BalmShelter Lip Gloss SPF 17 is available in 12 shades and provides a sheer wash of color while keeping lips supple. www.nailsmag.com/fifi/18436
PHOTOGRAPHY BY KELLY BRACKEN
5/24/11 12:14:53 PM
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BUSINESS}
Communication Breakdown
It’s not so much what you say, but how you say it that makes a lasting impression on clients. A consultant for Summit Salon Business Center (www.summitsalon. com) and NAILS blogger (blogs.nailsmag.com/coach), nail tech Jill Wilson learned this basic tenet of communication many years ago from one of her mentors, Michael Cole. “Michael taught me there are three parts of communication and each part delivers a message,” she says. > Verbal communication accounts for 5% of communication. Verbal communication is what we say, the words we use, and our vocabulary. Cole recommends we learn to deepen our vocabulary. Use words like healthy, high-gloss, smooth, and shiny. These are the words that pique your clients’ interest; they get them engaged. > Extra-verbal communication is the way you say it — your tone, pitch, and pace. This accounts for 35% of communication. Make sure you are aware of how your voice sounds and the rate at which you speak your words. Speak clearly, enunciate, and sound excited, positive, and self-assured. > Non-verbal communication is your body language, facial expression, and image. It accounts for 60% of communication. This speaks louder than words. Your client is judging you mostly by your appearance. Non-verbal statements account for the largest part of the first impression and you haven’t even spoken a word yet. >>>
PHOTOGRAPHY ©ISTOCKPHOTO.COM/ELIZA SNOW
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Nothing* rhymes with orange Like the word orange, each of your customers is unique. Delight each one of them with sweet features like: online appointment scheduling, client profiles (polish preferences, birthdays, notes) and integrated credit card processing.
Five Reasons You’re Not Getting Media Attention When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations (www.jwprtoolkits.com), a Michiganbased boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door. Below, she indentifies five areas in which you may be falling short in your PR pursuits. You never reach out. If you think journalists are preoccupied, you’re right. They’re always under pressure to meet deadlines, and a hundred different things are vying for their attention every day. So if you never attempt to get some of their attention to you, then you have little chance for media coverage. A wellthought-out press release or media pitch, given to the right journalists or editors, will go a long way to keeping you on top of their minds — or at least pretty close to it.
1
You’re unprepared. The “luckiest” people are those who are always prepared enough to grab opportunities when they appear. If you don’t have a media kit and media page to provide information to interested journalists, if you don’t know what’s happening around you that might be relevant to your business, if you take forever to return calls or set up interviews, then you’re out of luck. Always be ready with some of the basic PR tools you need to get free publicity.
2
You don’t create your own news. If your business is interesting enough to attract customers, then it’s interesting enough for the media. But often, you have to package it that way. Regularly mine your business for media-sexy stories, and pitch these. Sometimes, you have to create your own news. Organize events, participate in fundraisers, conduct a study, or partner with more prominent businesses and organizations.
3
You’re not connecting with the right journalists. If you’re pitching to the wrong reporters and editors, then your story will never get told. Don’t send your media pitch to the business editor, for example, if your services are more suitable for the lifestyle section. Also, don’t send out a template pitch to everyone on your media list. Take the time to personalize and customize each one, so you’re addressing what each reporter or editor is most interested in. Know which media outlets and journalists reach your target audience and connect with them. With social media, it’s now easier than ever to get direct access to journalists.
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*Oddly enough, nothing rhymes with the words purple or silver, either, but you can’t eat a “purple”.
5
You’re out of touch with what’s newsworthy. Any sort of media work is difficult if you don’t have your finger on the pulse of the media. That is, if you don’t know what media are publishing and broadcasting, how will you know what they’re looking for? Consume media and observe which stories get publicity. You’ll be surprised at how many opportunities you can spot this way.
www.nailsmag.com/fifi/18115
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Give Your Nail Business Some Gloss In The Gloss System, 5 Steps to Nail Salon Success Home Study Course, nail industry veteran Trish Rock shares expert knowledge, guidance, and proven tools to build a strong and lasting salon full of clients. “Many nail technicians do not seek advice or help when they are in need of more clients,” says Rock. “It places a lot of pressure on them, their families, and their finances, when, with just a few simple systems in place and a better way of thinking, business can be improved in a relatively short period of time.” The Gloss System Home Study Course is a step-by-step guide that will help nail techs discover how to: > Attract more of their ideal clients > Charge what they are worth for increased profits > Improve relationships with clients and family > Have less stress and worry The system includes a workbook/binder, five audio CDs, a business assessment, 30 days of e-mail support, and a mentoring session with Rock to discuss the best way to move forward. Go to www.nailsalonsuccesscoach.com/sales for more information and for weekly blogs, business tips, and a free audio download, “Five Top Tips for Nail Salon Success.”
Do It All From Your iPhone or iPod Touch Personal Salon Assistant (PSA) from SalonTechnologies is standalone salon management software for booth renters, salon owners, nail techs, and estheticians. It features the tools needed to manage your clients, appointments, products, and services. PSA requires no Internet access or desktop software; you control everything from your iPhone or iPod Touch. Also, there are no extra fees for maintenance and support. App features include: > Import clients from existing address book contacts > View and save appointments, formulas, photo, and notes for each client > E-mailing appointment reminders > Multiple booking allows you to schedule multiple appointments at the same time > Easy creation of recurring standing appointments > Check out clients directly from your device. Accept cash, credit, gift certificates, or a partial payment from each. > Reports include: Closeout History, Closeout Totals, Product History, Product Inventory, and Transaction History For more information, go to www.nailsmag.com/fifi/18442. www.nailsmag.com/fifi/18255 JULY 2011
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BUSINESS} reader to reader What’s the right amount of input to give a client with regard to her nail look?
2UNWAY 2011
COSMO ALLURE GLAMOUR
2011
VOGUE ESSENCE MADEMOISELLE
,OOKS
2011
I like to show my clients the colors that are popular on the runways and the new products that I offer in my salon first as well as what the current trends are. I have a young clientele and staying fresh is important to them. Once I have talked up the latest styles and trends they usually will suggest something similar for themselves and that way I’ve let them make their own decisions and I get to apply a little of my own artistic flair.
Joy Kimble Chix Nails by Joy, Dayton, Texas
The trust my clients have in my abilities is such a compliment. They usually give me carte blanche to create fun and exciting nails personally for them.
Cherie Plank Simply Polished, Fort Morgan, Colo.
It depends on the client. Most of my clients ask what’s new and what I can create for them that’s unique and fun. I do have a few clients who want full control of the design on their nails. Even if I suggest something, they feel the need to put their own twist on the design.
then shape one fingernail and ask the client if that’s what she had in mind before I proceed. Even if I don’t personally like what the client has asked for, I’ll make the best-looking “ugly” nails that she will love!
Robyn Schwartz
Tocaloma Spa and Salon, Phoenix
Polished & Pampered Hair & Esthetics, Grand Forks, British Columbia, Canada
It varies depending on the client’s personality. If she is receptive to my opinion, then I give it. But I don’t want to push her into a style she doesn’t like. Thankfully there are very few nail styles that are “out of date” per se. For important events like weddings and proms, I think a professional opinion should always matter.
Bri McCloud Cloud Nine Nails, Athens, Tenn.
I ask what shape and length and what color they are thinking of. After that I take the reins.
Christie Gibson Christie’s Nails, Ocean View, Hawaii
I give my clients what they want. If they don’t know what they want then I make suggestions.
Amy Cerioni Aqua Essentials Day Spa & Salon, Madera, Calif.
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For new guests, I ask them about the length and shape they prefer. I also ask about what they do with their hands. For instance, if the client works on a computer all day, I’ll suggest a square/squoval shape for strength. I’ll
Laura Moore
As much as they can handle — they are wearing the nails, but they are also telling people you did them. I’m game for helping them pick a color, a shape, length, everything! That’s the whole point of the consultation.
Holly L. Schippers FingerNailFixer, Bussey, Iowa
I suggest what would look good but clients tend to take several appointments to change what they’re used to. Often the ladies who wear long square harsh nails let me round the corners first, then reduce length, then on the third visit they fall in love with their natural-looking, longer-lasting nails.
Amy Taylor Pearl and Flamingo, Weymouth, Dorset, United Kingdom
Next question: Other than money, what would motivate you to work harder at your current salon? [Answers will be printed in the October 2011 Issue.] Share your opinion on the topic by e-mailing your response by July 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.
.com
ILLUSTRATION BY AJAY PECKHAM
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BUSINESS} salon profile
The salon’s mini-library holds an assortment of books that are always available for clients to borrow and bring back on their next visit.
Ayurvedic Retreat Caters to Beachside Crowd Long Beach, Calif.-based salon owner Elizabeth Ashton uses ayurvedic wellness techniques from India to provide clients with relaxing services based on age-old tradition. BY JENNIFER WASHINGTON
Elizabeth Ashton Ayurvedic Nail Spa’s services incorporate a traditional alternative medicine system from India that dates back thousands of years. Owner and manicurist Elizabeth Ashton is certified in ayurveda and focuses her downtown Long Beach, Calif., salon’s hand and foot treatments on wellness, beauty, and enjoyment. “The reason I chose the area is because it’s one of a kind,” Ashton says. In addition to being located in one of the fastest-growing and trendiest parts of Long Beach, the salon is two blocks away from the ocean and the Long Beach Convention Center. The newly created bike lane in front of the shop has also helped bring in traffic from neighboring high-end
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clothing boutiques and art galleries. Ashton originally purchased the space in July 2009 and spent the next nine months working with her family to transform it into a nail salon in their spare time. Her husband Brenzil oversaw construction, her daughter Paradise helped create the salon’s decor, and her son Byron, a safety engineer, took care of the safety rules and business regulations. “I worked from paycheck to paycheck to put my business together,” she says. “It was a little tough but I decided that this is what I want and whatever it takes to get it, I’m going to do.” Previously, Ashton ran a mobile salon called Pretty Nails on Wheels for more than 30 years while also working as a train dispatcher. She also managed two
salons in Inglewood, Calif., before getting licensed as a nail tech. Ashton says her passion for nails stems from the times she spent taking care of her family’s nails when she was younger. The salon is currently appointmentonly as Ashton is the only manicurist on staff and serves one client at a time. She does have three on-call manicurists she calls in for different events. “I’ve served up to six or seven clients at a time when I do spa parties. I’ll have an assistant there and that’s all I need,” she says. “I’m about quality work. It’s not about the quantity that’s fast; it’s about the quality of the person and the quality of the work and your products.”
SERENE SETTING “It’s calm, relaxing, personal, and intimate,” Ashton says of
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1 1. A frosted window conceals the waiting area from the main street, where many local citizens ride by on a newly painted bike lane just outside the salon. 2. The main decor aspects for the salon were chosen by Ashton’s daughter Paradise and were purchased from different local vendors.
book and they’ll bring it back to the next service,” Ashton says. “We’re getting ready to do a book club.” Clients also appreciate the fact that there isn’t a language barrier between them, she says. “They want to be able to have a conversation and to be able to tell someone how their day went.” Clients also compliment her on the salon’s tidiness and pleasing smells. “Business is great,” Ashton says. “The area is coming alive and I’m a part of that.”
2
THERAPEUTIC SERVICES FROM THE Incorporating ayurvedic EAST
QUICK LOOK
far as the colors and the materials to tie in the ayurvedic theme, but it also has a regal look.” The salon features two chairs for pedicures and two manicure stations as well as partially frosted windows to give clients a sense of privacy. Ashton explains that the salon’s pedicure stations do not use whirlpool baths in order to avoid using recycled water on clients. Considering that most clients request natural nail services, she also avoids using an electric file as much as possible unless a client comes in with acrylics or requests it specifically. In addition to the calming atmosphere and music, a large white bookcase stocked with a diverse assortment of books is another main point of interest for clients. “I’m making a little library for them so they’ll have something to read. If they come in for their service, they may check out a
Salon Name: Elizabeth Ashton Ayurvedic Nail Spa Location: Long Beach, Calif. Owner: Elizabeth Ashton Square Footage: 600 Years of ownership: 2 Number of Nail Techs/Total Staff: 1/1, plus 3 oncall manicurists, 1 independent masseuse Specialties: Ayurvedic manicures and pedicures Compensation: Commission Website: www.elizabethashtonspa.com the salon’s decor. “I like it because it gives you that one-on-one touch, feel, and privacy with clients.” Her daughter Paradise incorporated furniture and artwork from local vendors to help enhance the salon’s light atmosphere while friend Ján Montoya of Ján Montoya Design created the logo and branding strategy. Ray Montoya, father of designer Ján, assisted Ashton’s husband Brenzil with all of the salon’s construction and painting. “It worked out beautifully,” she adds. “I have an Indian theme as
techniques into the salon’s service menu gives clients a wide variety of choices for customizing their wellness treatments. With ingredients like chickpea flour, fruits, and sesame seed oils, Ashton makes a point to include as many natural, edible products into the salon’s treatments as possible. Manicures range from $25 for a quick service to upwards of $100 for the Signature Treatment, while pedicures range from $35 to $150. Add-on services range from $4 to upwards of $100 and include hot stones, callus treatments, acrylics, silk wraps, gel polish manicures, Minx nails, and gel overlays. The salon also offers eight different seasonal treatments throughout the year, with two special flavors for each season. “I value my time with clients,” Ashton says. “I use excellent products but I am the main product. They’re coming for my service.” Some of the most popular treatments include the customizable Paradise manipedis and the Indian Therapy services, as well as follow-up maintenance on hands and feet. Another very popular service is the Padabhyanga, which involves two people massaging a client’s hands and feet at the same time. “Usually when I have something like that, I’ll call in a massage therapist,” Ashton says. “I do have an exclusive massage therapist that I work with who comes in from time to time to help me.” >>>
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advertise a lot,” Ashton says. The salon does participate in different social media channels, but many of the referrals come from Ashton’s networking efforts with party planners, caterers, and the local community. Currently, 80% of Ashton’s clientele are women, spanning in age from early 20s on up. The group is mostly comprised of retired businesswomen or
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Elizabeth Ashton’s husband, Brenzil, not only constructed the entire salon with the help of their son Byron and friend Ray Montoya, but also chose the color scheme and floor design.
wives of prominent local citizens. The other 20% of the salon’s clientele is made up of mostly businessmen and husbands of female clients, usually coming in for detailed pedicure services and manicures. “Women buy gift certificates for their husbands who have never had a pedicure before and they come in and they love it,” Ashton says. “It’s beginning to get a little more popular because one man tells the next person and they find out about it and they like it.” Many of the salon’s male clientele return to the salon because of the privacy factor and because the decor is somewhat gender-neutral. Men can feel comfortable getting services without feeling like they are in an overly girly salon, Ashton says.
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Currently, Ashton uses Jessica, OPI, and Nubar polishes on her clients but hopes to create her own brand of natural polish in the future. Massages are performed using a variety of natural oils and scrubs like pineapple, jojoba, and other ayurvedic blends. “I’m in the center of downtown Long Beach so I get a lot of clientele from the hotels and word of mouth. I don’t really
THE
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Though manicurists are on call at any moment, they receive compensation usually through commission. Whether experienced or not, all new manicurists undergo a two-week trial run before moving onto a six-week training course with Ashton if they seem like a good fit. “Even if they’ve had 10 or 20 years of experience, it doesn’t matter,” Ashton says. “They have to know what my clients are looking for.” In the near future, Ashton plans to visit India to obtain her certification as an ayurvedic practitioner. “I’m in the process of furthering my education and finding out what we can do to really make people feel healthy,” she says. Visit www.nailsmag.com/indiantherapypedi for a step-by-step of the salon’s signature Indian Therapy Pedicure.
www.nailsmag.com/fifi/18186
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BUSINESS}
Internet Marketing:
Taking the Next Step
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level. BY PHIL EVANS
For many salon owners, their only attempt at Internet marketing will have been a website produced at some considerable cost by a team of clever techies a few years ago. But the Internet is developing at a break-neck speed, and every salon should have an understanding of the opportunities it offers their business, and the simple tools that are now available. My Salon Guru Internet marketing checklist is intended to help salon owners assess both their understanding and use of the web. Starting with your first cautious steps onto the web, it follows a chronological sequence of using new tools and grasping new opportunities as you grow in
TRAINEE SALONS — will have dipped their toe into the water with a website that is now some years old and seldom has new content. They may be unaware of their visitor numbers and are unsure of their search engine ranking for keywords. Install Google Analytics or a similar measurement tool. It will let you measure traffic to your website and see where site visitors came from, what pages they visit, and what brought them to your website. Start a Facebook page for your salon. Facebook has revolutionized the way people talk, and your salon needs to be part of their daily conversation. Analyze your search rankings using analytics and improve your website pages to gain higher positions. Better ranks equals more traffic.
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confidence and knowledge. Internet marketing is no longer a quick battle to get a salon website “live,” it is a long campaign with daily skirmishes. However, the rewards are higher salon sales income, more loyal clients, and cost-effective marketing spending. This is a very condensed three-year campaign to create the perfect online marketing plan for your salon in just a few key steps. The process is more involved and there are many other issues to consider. But, the first task is to identify where you are on this roadmap and determine if you have the drive to take the next step.
GRADUATE SALONS — will have both a website and Facebook page with regular new content and engaging messages to sell your services and promote your salon.
PROFESSIONAL SALONS — will be updating their website and Facebook almost daily, sending e-mail campaigns, and improving their search rankings constantly.
Capture client e-mail addresses using forms on your website or Facebook page, and plan e-mail marketing campaigns. Create a calendar of messages that you can use on Facebook and in e-mails to promote events like Mother’s Day and Christmas or other seasonal offers. Use the new Facebook Tabs as a powerful tool to attract new clients — using newsletters, sign-up forms, voucher downloads, and image galleries.
Offer downloadable vouchers and guides; these are great tools to entice new clients and can be embedded in your website or Facebook Tabs. Use Google advertising to target keywords that are highvalue salon services and force your way to the number-one spot on Google. Use Facebook ads as engines to drive traffic to your Facebook business page or your salon website. They are local, targeted, and costeffective.
EXPERT SALONS — will have a busy and engaging website and Facebook page with lots of new content and great marketing campaigns. Changeable ads on your website allow you to add timely promotions (for specific upcoming holidays, for example). Develop blog stories that are interesting and engaging — and bring them into your website and Facebook page. Using Facebook Tabs you can run viral campaigns where friends tell friends, and the “reach” of your messages grows exponentially.
Phil Evans runs the Salon Guru website (www.salonguru.net), which encourages salon owners to grasp the opportunity of Internet marketing for their businesses.
JULY 2011
PHOTOGRAPHY ©ISTOCKPHOTO.COM/© O’LUK
5/24/11 12:17:34 PM
Suggested Salon Price:
$35.99 ea
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HEALTH} Like a Sauna for the Feet A new pedicure system from The Nail Superstore could radically change what clients expect from their salon experience. The Red Dragon Sauna Pedicure system combines a wooden barrel with a steam generator to create a sauna that open pores, eliminates dead cells, and softens skin. This earth-friendly alternative to a foot bath, made of handcrafted grade-A hemfir, uses only one cup of water per service. It doesn’t require pipes or plumbing, and the heat from the steam eliminates the possibility of bacteria growth, according to the manufacturer. By adding a few drops of essential oils to the steam outlet, techs can personalize this spa experience for clients. The pedicure system was designed with comfort and mobility in mind. The steam barrel has a companion pedicure chair that sits at an ergonomically correct height for the comfort of both the client and nail tech. The chair has a massager, plus it reclines so clients can opt for eyebrow and facial services without leaving the chair. The barrel is equipped with a removable lid, which allows clients to place their feet inside easily, then the lid is returned to retain heat while clients experience all the benefits of the steam sauna. A removable foot pedal doubles as a manual massager to ease tired muscles. When the sauna is complete, the barrel is rolled to the side and replaced with the chair’s ottoman so techs can complete the service. The inspiration for the Red Dragon Sauna Pedicure came from The Nail Superstore owner Kevin Huynh. “So often up north we see a reduction in pedicure services during winter months,” he explains. Since water baths lose heat during the service, clients may feel chilled during a winter pedicure, making the service easy to skip in the cold season. “I wanted to create a product that will attract clients all year,” says Huynh. For more information, go to www.nailsmag.com/fifi/18451. >>>
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Remove Calluses in Half the Time YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too? The One That Works Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in!
Forget hand-filing on the feet. Invented by a board-certified foot surgeon, the new Eliminer Callus Removal System is a safe and effortless power-driven filing system that quickly smoothes out calluses. The Eliminer RotoFile system consists of the RotoFile base, which fits most electric files, and the disposable RotoFile cap, which just twists on. No sterilization is required since the disposable cap is thrown away after use on each client. The system also includes Prep Solution, which promotes light exfoliation and prepares the area for the Eliminer procedure, and After Care Cream, a hydrating solution that promotes rapid healing of treated areas. The After Care Cream can also be retailed to clients to maintain smooth and healthy skin. The company suggests adding $10-$15 dollars to your regular pedicure price since the Eliminer gives better results than hand-filing and is more comfortable for your client. For more information, go to www.nailsmag.com/fifi/18452.
Convenient Size: 16.5” Diam. 15” Height
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Gulfstream Portable Pedi Tub Uses Disposable Liners The all-new Mini Lavender from Gulfstream consists of a burnito wood laminated base and portable basin. Weighing less than two pounds, the durable pedicure tub is lightweight, designed to fit under the faucet when filling with water, and handled easily while emptying. Available in four colors, the tub has compatible disposable liners that are sanitary, inexpensive, and recyclable. No plumbing is required — just an electrical outlet for the optional magnetic jet, the Cleanjet Max. For more information, go to www.nailsmag.com/fifi/18453.
The One That Works, you can return it for a full refund.
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. CLEAN AIR MADE SIMPLE
www.nailsmag.com/fifi/18212
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10/29/09 11:07:02 AM 5/24/11 3:01:25 PM
A Taste of Honey, Plus Antioxidants
The GiGi Antioxidant Skin Care line features natural, simple ingredients that are rich in antioxidants. The combination of dark honey, niacinamide, licorice extract, and vitamin C promotes healing, reduces redness, and brightens skin. The natural antioxidants in these ingredients, as well as blueberry, açai berry, and baobab fruit extracts, provides a number of beneficial functions such as blocking free radicals, preventing brown spots, protecting collagen, and reducing inflammation. The new line includes: > Daily Facial Cleanser: Rich in vitamin E, this gentle cleanser contains açai berry and dark natural honey. > Double Action Facial Scrub: Refresh and recharge weary skin using the natural exfoliant bamboo revitalized with blueberry. > Balancing Facial Moisturizer: Baobab fruit and soy extract moisturize dry areas and reduce oil in others, while soothing and renewing skin with vitamin C. > Night Firming Facial Moisturizer: Achieve younger-looking skin throughout the night while the vitamin A and vitamin E reduces fine lines, fights free radicals, and stimulates cell renewal. > Smoothing Facial Serum: For younger-looking, healthy skin, this powerful serum uses dark natural honey, vitamin C, niacinamide to reduce redness, and licorice extract to brighten. > Reviving Eye Cream: Hydrate the delicate eye area, fade dark circles, and reduce fine lines with vitamin A and licorice extract. For more information, go to www.nailsmag.com/fifi/18454.
Sweaty Feet No More A terrific retail item, Sweaty Feet Formula from Footlogix Pediceuticals noticeably reduces perspiration of the feet. The formula contains sage, which eliminates excessive perspiration, and oak bark (an astringent), which closes the pores of the skin. The unique, weightless mousse formula is absorbed into the skin quickly and without a trace of any greasy residue. Dermatologically tested, it contains no preservatives. One 4.2-oz. can contains 160 applications. For more information, go to www.nailsmag.com/fifi/18455. www.nailsmag.com/fifi/18128 JULY 2011
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HEALTH} under the microscope
Onycholysis Onycholysis is a condition that causes nails to separate from the nail bed. If addressed quickly, this common nail disorder poses no danger to clients.
Onycholysis is a condition that causes nails to separate from the nail bed beginning at the distal end of the nail (under the free edge). The nail itself will appear healthy, often maintaining its shape and strength. Techs will be able to see the separation easily on natural nails and through lightcolored enhancement products. The section of the nail that is separated will appear white in color, as there is air between the nail and the bed. When onycholysis is the result of a skin condition or medication, clients will have additional symptoms beyond nail separation.
What is it?
So many factors can contribute to nail separation that the exact cause of onycholysis can be difficult to determine. The three most common causes are 1) the skin being exposed to an irritant; 2) some type of trauma to the nail; 3) over-exposure to water. Some skin conditions, such as eczema or psoriasis, can also cause onycholysis. Other times the condition is caused by medications, such as oral contraceptives, radiation, and some prescription drugs. More serious health issues, such as thyroid problems, may also cause nails to separate from the nail bed.
How do you get it?
Secondary infections from onycholysis are not uncommon, so itâ&#x20AC;&#x2122;s important to catch and treat onycholysis early. Of course, treatment depends on identifying the cause of the problem for that particular sufferer. For example, treatment of hyperthyroidism will allow the nails to regrow normally and nail infections can be treated with antimicrobials. Onycholysis related to psoriasis or eczema may respond to a topical corticosteroid. In general, clients should clip the affected portion of the nail and keep the nails short, keep the nail bed dry, avoid exposure to contact irritants, and wear gloves for wet work. The portion of nail that has separated will not reattach to the nail bed, so you will have to wait until the nail is fully regrown for the condition to be completely gone.
How is it treated?
If the onycholysis is due to trauma or a skin irritant, trim the nail back, manicure the nail, and let the client know an enhancement can be added as soon as the nail has grown out. If the onycholysis is caused from a medical condition or prescription medication, clip the nail back, manicure the nail, and advise the client to see her doctor. In either case, do not apply product over the area. Instruct clients to keep the area dry between appointments. As clients see the nail grow, they can clip, file, or buff the nail at home.
What can a tech do?
Fungal infection of the nail, also known as onychomycosis, appears first an onycholysis. Dermatologists estimate these fungal infections account for 50% of all nail disorders they treat. Recent studies suggest that as much as 13% of the U.S. population has a fungal infection of one or more nails. As the fungal infection advances, the separated nail appears yellow and opaque, then appears crumbled and can brown.
What else?
For more information about onycholysis, log on to www.nailsmag.com/encyclopedia.
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.com
PHOTO COURTESY OF DANA STERN, MD
5/24/11 3:03:18 PM
NEW! RED DRAGON SAUNA PEDICURE SYSTEM TM
Patent-pending #13078560
A NEW REVOLUTION: PEDICURES JUST GOT STEAMY The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses gentle steam to pamper feet, signiďŹ cantly reducing water consumption and taking up considerably less space. Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ /!/ĆŤ/0! )ĆŤ%*/0! ĆŤ+"ĆŤ3 0!. Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ '!/ĆŤ&1/0ĆŤÄ ĆŤ 1,ĆŤ+"ĆŤ3 0!.ĆŤ,!.ĆŤ/!.2% ! Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ +),(!0!(5ĆŤ,+.0 (!ĆŤ3%0$ĆŤ*+ĆŤ!4,!*/%2!ĆŤ,(1) %*#ĆŤ$++'1,/ Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ +),(!0!ĆŤ/5/0!)ĆŤ +/0/ĆŤ$1* .! /ĆŤ+"ĆŤ +(( ./ĆŤ(!//ĆŤ0$ *ĆŤ0. %0%+* (ĆŤ,! % 1.!ĆŤ $ %./ Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ *2%.+*)!*0 ((5ĆŤ".%!* (5 Ä&#x2018;ĆŤĆŤĆŤĆŤĆŤ !."! 0ĆŤ"+.ĆŤ/ (+*/Ä&#x152;ĆŤ/, /Ä&#x152;ĆŤ.!/+.0/Ä&#x152;ĆŤ$+0!(/Ä&#x152;ĆŤ + 0+.ĆŤ+Ăž !/ĆŤÄ&#x2019;ĆŤ)+.!
FREE Deluxe Rolling Shiatsu Foot Massager with purchase of Red Dragon Sauna System. A $250 value. Call us at 800.669.9430 now or visit our website www.nailsuperstore.comĆŤ0+ĆŤ!4,!.%!* !ĆŤ0$%/ĆŤ0+0 ((5ĆŤ*!3ĆŤ +* !,0ĆŤ %*ĆŤ,! % 1.!ĆŤ0.! 0)!*0/Ä&#x2039;ƍĨ Ăť!.ĆŤ!* /ĆŤÄ&#x20AC;Ä&#x2C6;ÄĽ31ÄĽÄ Ä ÄŠ
The Nail Superstore | 3804 Carnation Street, Franklin Park, IL 60131 | tel. 800.669.9430 | website. www.nailsuperstore.com www.nailsmag.com/fifi/18308
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HEALTH} A Conversation With a Salon Inspector Owner of Salon Inspector LLC, Monika Herzog Butler has made it her mission to educate salon employees on the whys behind the sanitation rules and to instill a sense of pride when it comes to the quality of their services. Herzog Butler can be reached through her website, www.saloninspector.com, or by calling (888) SI SAFE NOW.
As president of Salon Inspector — an independent consulting company providing inspection and education services to California’s beauty professionals — Monika Herzog Butler provides assessments of a salon’s adherence to cosmetology laws and regulations. A voluntary program, the company has no affiliation with the California Board; instead it works directly with the licensees that value professionalism and want to keep on top of their business. Herzog Butler shared some time with NAILS to talk about her business and how she got involved in this aspect of the industry.
Q
What got you started as an independent salon inspector? Herzog Butler: In short, it was my passion for the beauty industry. When I moved to Los Angeles from Germany in 2005 I was surprised at the condition many beauty salons were in and I observed how careless they were in regard to salon hygiene. And there was really no difference between hair salons, nail salons, barbershops, or even spas. When I would ask about their disinfection and sanitation procedures, the licensees would look at me as if I was the first one ever to ask such a question. That really shocked me. I owned my own hair and nail business in Germany and I actually worked behind the chair and
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table. We would get those questions all the time and you had better have an answer ready and your salon in great shape or clients would just walk out like I did. I came to realize there were big differences in the way salons were run here.
Q
How did your concerns translate into opening your business? Herzog Butler: I researched online and tried to find information about rules and regulations and found out about the efforts of the California Board of Barbering and Cosmetology. I researched more and saw that consumer interest in the subject was huge! Once I understood how the system worked (or didn’t work) I set out to find a way to help. Despite the nail industry’s reputation, I believe there are plenty of salons that strive to be great and constantly try to become better. In my opinion, Salon Inspector’s voluntary
control system can effectively help salon owners and technicians create and maintain a safe work environment that protects the customer and licensee. Whenever something is voluntary it automatically attracts people who are honestly interested in the subject. When we perform our inspections, it is not about fines. It’s about identifying the risks, providing education, and often hands-on help fixing the problem.
Q
What are the most common misperceptions people have about the regulations? Herzog Butler: Licensees and salon owners often don’t realize that fines in California have been raised significantly and procedures have changed. Years ago fines were much lower and salons and licensees were given the opportunity to correct violations before they were fined. As Board inspections happen so rarely, some salons haven’t been checked by the Board in seven years or more and are surprised when they are inspected now. Many professionals who have had
JULY 2011
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MOST COMMON VIOLATIONS > Reuse of non-disinfectable items > Incorrect mixing of disinfectants > No labels on containers or incorrect labeling their licenses for a long time believe that these new and tougher rules are unreasonable and unnecessary. The truth is, we as beauty industry professionals have to change with the times. Believe it
or not, viruses change too. There is never room for standing still. While most licensees are excited to learn new techniques and improve their skills, other areas of the business are often neglected. The most successful business owners in every industry are smart enough to understand that it is impossible to know or be good at everything related to one’s business. They get
outside help in the form of businessrelated classes and consultants like us in order to stay on top of things at all times.
Q
Any specific regulations that trip people up? Herzog Butler: In nail salons here in California there is a significant issue about the disinfection of nail files (the emery board type). Some licensees believe that files labeled “disinfectable” by the manufacturer are safe and they can’t be fined if they disinfect them prior to each use. No matter what the file says, the California Board does not permit reusing of [porous] nail files. There are some metal files that can be reused after proper disinfection, but never be misled by the labeling!
Q
What sorts of new routines do you recommend your clients implement? Herzog Butler: Recommendations for protocols and routines are different in each salon. However, some of the changes Salon Inspector recommends are similar everywhere: > Having each work station set up with exactly the same set of products, materials, and tools leads to easier control of salon protocol compliance, meaning self-inspections become much easier. > We recommend creating manuals for each service offered at the salon. This is definitely a great way to monitor compliance during the service. Mistakes are easier to avoid and the service will be consistently the same experience no matter who treats the client. Compliance is easy if there is a clear plan the staff can follow. > Setting up a designated area for the disinfection of tools and implements allows for a more practical approach. It is also helpful to designate one person to handle disinfection at the end of the day or twice a day. Some of our clients rotate with a cleaning schedule, so that everybody at the salon does something for the salon as a whole each day. This encourages teamwork and is more time efficient as well. For the owner this is an easy method to hold staff members accountable for their designated tasks.
www.nailsmag.com/fifi/18271
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HEALTH} secret ingredient
acrylic liquid As techs, we often refer to the liquid we use to craft nails as “monomer.” We know it’s a generic term, but it’s useful for communication and easier to say than “ethyl methacrylate.” Monomer is a Greek term that means “one part” or “one unit.” (Mono means “one”; mer means “unit.”) But beyond “monomer,” what is the liquid that we use day in and day out? We’ve listed the ingredients necessary in every formula, regardless of manufacturer.
Check out the “acrylic” entry on NAILS Encylopedia, www.nailsmag.com/ encyclopedia, for more articles on everything you’d want to know about acrylic liquid.
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ACRYLIC LIQUID consists of these major types of ingredients:
1
Monomer: Many different chemicals are classified as “monomers.” Manufacturers need to choose one that “is in liquid form,” says industry chemist Doug Schoon. “This monomer is going to be the workhorse and do the bulk of the heavy lifting in the work of creating nails.” The most common choice for monomers for traditional acrylic nails is ethyl methacrylate (EMA). EMA has adhesion properties to hold everything together, it resists cracking, and it spreads smoothly. Manufacturers choose a different monomer for “low-odor” formulas.
2
Inhibitor: To the monomer (EMA), manufacturers need to add a product that prevents premature polymerization (that’s when molecules prematurely link together into chains of molecules). If the molecules link too early, the monomer will harden in the bottle. Typically, manufacturers choose hydroquinone (HQ), hydroquinone monomethyl ether (MEHQ), or butylated hydroxytoluene (BHT) as inhibitors.
3
Catalyst: The catalyst speeds up the chemical reaction and allows the product to set up within minutes instead of hours. The reaction happens when the liquid comes into contact with benzoyl peroxide, which is the “activator” or “initiator” in the powder. It’s the catalyst that determines the set up time of the acrylic. Manufacturers can speed up or reduce the setup time by the amount of catalyst they add to their formula. However, they need to be careful; too much catalyst can discolor the acrylic and make the end product weaker.
4
Crosslinkers: Crosslinkers are added to a formula to link the strands of molecules together in a 3-D type web. Think of crosslinkers as rungs on a ladder, says Schoon. They bridge, strengthen, and connect molecular chains.
UV Absorbers: Like the name suggests, UV absorbers interact with UV light. They are added to prevent the nails from yellowing. They absorb the UV light and convert it to harmless blue light. With excessive amounts of a UV absorber, the nails could appear as if they have a blue glow.
5
6
OPTIONAL INGREDIENTS: Along with the essential ingredients listed above, some manufacturers add these optional ingredients: Flow modifiers: EMA already has natural properties that make it spread smoothly, but flow modifiers are added to customize a product’s workability. They help to create an easy, smooth spread. Wetting agents: These are added to help the product spread smoothly over the surface and to improve adhesion to solid surfaces, such as the nail plate or the acrylic that remains on the nail between services. Think of how water forms into droplets on the hood of a car immediately following a car waxing, says Schoon. As time passes, the wax wears away and water runs smoothly over the hood without beading up. In the case of acrylic nails, wetting agents help the product flow smoothly over the surface of the nail plate and down into the nooks and crannies. This is also why it’s so important to prep the nail correctly and remove oils, says Schoon. Any oil on the nail will prevent the wetting agents from working correctly and can block proper adhesion. Dyes: Some manufactures add dyes to the liquid to achieve a desired effect. For example, blue acts as an optical brightener, which makes colors appear more vibrant. Think of the little blue dots you can see in some laundry powders, says Schoon. Those brighten the colors in clothes. In a similar way, blue dyes make whites appear whiter and colors appear brighter.
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acrylics: : IN IT TO WIN IT With all the new soak-off gel polishes coming out, it’s easy to forget that the tried and true staple of salon income is still holding strong. Here’s a sampling of the industry’s latest acrylic kits that continue to provide stellar nail enhancements, from classic Frenches to bold nail art. 1. The Beyond Powders and Essential line from Alfalfa Nail Supply provides you with all the supplies you need to provide the perfect acrylic service. The brushes are made with quality materials and sport a stylish, attractive design, and the powders provide smooth consistency without bubbling, lifting, or yellowing. The Beyond acrylics give great adhesion, consistent color blending, and a self-leveling application. (888) 745-4030 x18461 www.nailsmag.com/fifi/18461
2. ASP Aspire’s Pink & White kit is an all-inclusive kit that gives you everything you need to develop a full set of pink-andwhite acrylic nails. Inspired by nanotechnology, the Aspire formulas produce a surface with a vast amount of tiny molecular bonds that generate superior strength and clarity. This kit contains: ¼-oz. pink bonding powder, ¼-oz. white bonding powder, ¼-oz. bonding acrylic liquid, 2-gm. glue, an acrylic brush, a mini black file, and 20 French white tips. (888) 745-4030 x18462 www.nailsmag.com/fifi/18462
3. Backscratchers’ Extreme Powder Glaze Acrylic Dip System is designed for speed and profit that combines the best of resin technology with the best of acrylic dipping powder to create a thin, ultra-smooth nail. Application requires 75% less filing than traditional liquid and powder, and customers will love the Extreme system because there are no harsh odors and the nails come out natural looking with great pink-andwhite and French tip nails. (888) 745-4030 x18463 www.nailsmag.com/fifi/18463
4. Christrio’s Deluxe Acrylic Kit is a non-yellowing acrylic system that provides strong adhesion and requires minimal filing. The system includes the company’s special DeluxeDiamond acrylic polymer in attractive diamond-shaped jars. And the kit includes everything you need to get started making great-looking, classy French nails. (888) 745-4030 x18464 www.nailsmag.com/fifi/18464
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PHOTOGRAPHY BY KIMBERLY PHAM
5/24/11 2:26:17 PM
Featured salon style
daisy with oak
Enhance your salon with these beautiful stretched canvas murals.
$
215 / set of 8 murals
Each set comes in 8 piece ensemble. Choose your mood, choose your color, choose the set that fits your salon best. Each piece measures: 24” x 24”. Use them together as a group, or separate. More designs available at www.alfalfans.com
NEW! Bloom ensemble
NEW! Daisy ensemble
NEW! Citrus ensemble
NEW! Dream ensemble
www.alfalfans.com
1. 800. 572. 9938
Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. © 2011. All rights reserved Due to inconsistencies in the scanning/printing process, all printed colors shown may vary slightly from the actual color of the item.
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5. CND’s Retention Starter Pack is an excellent acrylic kit for new nail techs, providing all the essential products needed to start offering Retention enhancements in the salon. It creates up to 20 full sets. The kit includes Pure White and Pure Pink sculpting powders, CND Liquid, Scrubfresh, Solar Oil, and a 20-pack of CND Velocity Tips. (888) 745-4030 x18465 www.nailsmag.com/fifi/18465
6. Entity’s Acrylic Kit is designed to meet both the needs of the artist and the demands of the salon. The system creates beautiful, durable results and uses low-odor, cosmetic-grade products with excellent workability and durability. The kit contains a Success Series DVD of Salon Design Principles, a studio brush, sculpting forms, nail tips, sculpting liquid and white, pink, and clear sculpting powders, primer, nail dehydrator, cuticle oil, and an instructional booklet. (888) 745-4030 x18466 www.nailsmag.com/fifi/18466
7. EZ Flow’s Murano Glass Collection will inspire you to create beautiful, artistic designs with the assortment of colored acrylic powders. Inspired by the world-famous Italian Murano Glass, known for its unique color combinations of blended crystal and colored glass, the Murano kit also comes with Glass Leisure Tips, Q-Monomer, Brush on Resin, and nail forms. (888) 745-4030 x18467 www.nailsmag.com/fifi/18467
8. Epsilon’s Kinetics Professional Kit is designed for nail academies and students and includes everything necessary for pink, clear, and French acrylic applications. The kit includes an assortment of files, brushes, brush cleaning liquid, monomer, forms, tips, and the acrylic powders: Absolute Pink, Crystalline, Dynamite White, and Radiant White. (888) 745-4030 x18468 www.nailsmag.com/fifi/18468
Interested in winning these acrylic systems for FREE? Go to the NAILS Magazine Facebook page (www.nailsmag.com/facebook) and “like” us. We’ll start giving away these acrylic systems on June 15.
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9. Hand & Nail Harmony’s Acrylic Master Kit is complete with all the necessary products for elegant pink-and-white nails. The acrylics use optimized hybrid molecules to help create strong bonds to the natural nail without the use of harsh acid primers while retaining flexibility. The sculpting powders are UV-stabilized and contain optical enhancers to ensure colors are true and do not yellow. (888) 745-4030 x18469 www.nailsmag.com/fifi/18469
10. INM’s Out the Door Acrylic System has been designed using “cross linking” to consistently produce thin, strong, and natural-looking nail enhancements. The kit contains sculpting powders and liquid, Shaper files, a ceramic dappen dish, Elite Pro Stylist Acrylic Brush, INM Premium Oil, PrepStep Nail Dehydrator, and more. (888) 745-4030 x18470 www.nailsmag.com/fifi/18470
11. LCN’s Ultima Acrylic Starter Kit gives the ideal combination of LCN Ultima Acrylics and extensive accessories for an introduction to the system of self-hardening plastics. The kit comes with everything you need to offer high-quality acrylic services, including files, dappen dishes, design stencils, buffing blocks, and more. (888) 745-4030 x18471 www.nailsmag.com/fifi/18471
12. LeChat’s Nail Architecture Acrylic System provides strong and durable wear, an easy application with a superior texture, and a spectrum of luxurious color powders that will enhance the elegance and appearance of any fashionable nail art designs. The color powder collections are offered in individual sets like the Cabaret collection shown here. Nail Architecture provides precision acrylic brushes for meticulous applications.
1
(888) 745-4030 x18472 www.nailsmag.com/fifi/18472
13. Nailite’s Omega Acrylic System was designed for problem lifters. Due to the added adhesion properties in the acrylic liquid, no primers are needed for Omega applications. This professional line has a medium set time that creates a superior bond to the nail plate, and the smooth consistency eliminates the need for excessive filing, saving you time and money. (888) 745-4030 x18473 www.nailsmag.com/fifi/18473
>>>
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14. The Nail Superstore’s Artisan Acrylic Professional System was developed to exceed the expectations of nails techs regardless of their experience level. The unique formula has a self-leveling application that produces bubble-free enhancements. The system includes Artisan UltiMax Sculpting Liquid, Equalizer Nail Prep, Primex AcidFree Primer, and three sculpting powders: Baby Pink, Ultra Crystal Clear, and Brilliant White. (888) 745-4030 x18474 www.nailsmag.com/fifi/18474
15. Nouveau Nail’s Advanced Retention Acrylic System is formulated with UVA and UVB inhibitors to help prevent yellowing. The Advanced Formula Acrylic Powders combine the adhesion properties of a hard polymer with the flexibility of a soft polymer. Together the liquid and powder create beautiful acrylic nails that boast superior adhesion and durability, according to the company. The system includes forms, files, an acrylic brush, application guide, and more. (888) 745-4030 x18475 www.nailsmag.com/fifi/18475
16. The Attraction Acrylic System from NSI is a high-quality system that is designed to not have service breakdown and offers nine different powder options, including the new Winning White, which is a very white pigment often used for competition nails. The liquid is formulated to actually draw the powder to the brush for a smoother bead application. With proper application, this system helps prevent yellowing and lifting of acrylic enhancements. (888) 745-4030 x18476 www.nailsmag.com/fifi/18476
17. Nubar’s Infinity Professional Acrylic Starter Kit has everything you need to get working on acrylics right away. The kit includes nine different powders ranging from competition-quality whites and pinks, to softer more natural looking shades, and Nubar primer, liquid monomer, cleansing solution, tips, forms, and a pure Kolinsky brush. (888) 745-4030 x18477 www.nailsmag.com/fifi/18477
18. OPI’s Absolute Intro Kit is a great starter kit for highquality acrylics. Absolute is designed to slide easily into place on the nail with a set time that puts you in control of the artistic details. The kit comes with six color powders, for classic Frenches as well as more natural shades, as well as all the other necessities for acrylic services, like cleanser, forms, monomer and more. An instructional DVD gives great coaching on how to properly apply the Absolute powders to get the best-looking and best-performing enhancements possible. (888) 745-4030 x18478 www.nailsmag.com/fifi/18478
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19. Princess’ Original Acrylic System features liquid monomer and acrylic powder that is made with only the best quality ingredients and care. The low-odor liquid contains cross-linked monomers for extra strength as well as ultimate control. Additionally the acrylics have added ultraviolet stabilizers along with optical brightness to reduce fading and discoloring. Princess Acrylic Powder is triplesifted through ultra-fine screens to obtain the smallest possible grain size, so you’re left with an extremely smooth finish that requires less filing. (888) 745-4030 x18479 www.nailsmag.com/fifi/18479
20. Sheba Nails’ Porcelana Blue Acrylic Starter Kit comes in a convenient clear carrying tote and includes excellent acrylic powders that provide great coverage and application. The pink and white powders and liquid monomer are odorless so there is no harsh smell during the service and comes with a unique non-acid primer pen made for Sheba Nails. (888) 745-4030 x18480 www.nailsmag.com/fifi/18480
21. Star Nail’s Nail Evolution Acrylic and Powder System provides great adhesion without the need of a primer. The advanced formula is engineered with a variation in particle size of the polymers giving a higher particle-per-square-cm. coverage on the nail place surface, which translates to better adhesion. The liquid and powder contain self-leveling properties to deliver super clarity without bubbles or a cloudy finish. (888) 745-4030 x18482 www.nailsmag.com/fifi/18482
22. Supply Source’s Acrylic Starter Kit gives exceptional adhesion using a cross-linking liquid that creates tough, crack-resistant nails. The acrylics have great flexibility with added UV protections, and a self-adjusting absorption rate that results in 75% less filing. The kit includes a Duo Kolinsky Brush, Original Universal Monomer, Pure Primer, and Pink and White powder. (888) 745-4030 x18481 www.nailsmag.com/fifi/18481
23. Designed to work together chemically, Young Nails’ Acrylic Resin System was created with Exact Particle Blend technology to give you flawless consistency and superior adhesion. It’s self-leveling and requires minimum filing. The low odor, nonyellowing liquid provides color, strength, and flexibility. When used with Young Nails powders, the results are consistent, smooth, and efficient. (888) 745-4030 x18483 www.nailsmag.com/fifi/18483
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TAKING A STAND AGAINST
n a m u H g n i k c fi f a Tr
It is estimated that during the years of the Trans-Atlantic slave trade 12 million people were enslaved. Today, the estimate is 27 million worldwide. Some of those slaves are working in nail salons, and one nail tech has had enough. BY MICHELLE PRATT
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PHOTOGRAPHY BY KIMBERLY PHAM
5/25/11 11:01:14 AM
Rando laughed the first time she was described as a “nail tech abolitionist,” but then slowly nodded her head to confirm the title. “It’s true,” she says. “Human trafficking is happening in nail salons, and I want to raise awareness among techs and clients so we can clean up the industry.”
HUMAN TRAFFICKING
T
omilynn Rando, co-owner of New Beginnings Salon in Owego, N.Y., knows the nail industry. With over 25 years experience, she has held the role of nail tech, educator, salon owner, and event organizer. Trained under Maureen Volpe, Rando was instructed not only in bookkeeping and proper application, but also about the many advantages available to her as a nail tech. Doing nails offers two opportunities, taught Volpe, a way to invest in the lives of people and the ability to be independent. Rando says through the nail industry she grew from a floundering teenager into a successful business woman. “I’m so grateful, and I try to inspire all new techs I train,” says Rando. “I want them to know the nail industry offers them the opportunity to be selfsufficient. That’s empowering.” Rando first heard of the modern-day slave trade when she watched the movie Human Trafficking on Lifetime. That movie, along with other documentaries and interviews on the topic, angered and haunted her. “How can this be happening in the 21st century?” she thought.
Kevin Bales, president of Free the Slaves, a not-forprofit organization based in Washington D.C., gives an understandable definition of human trafficking. It’s “the movement of individuals through deception or threats for the purposes of exploitation.” People can be exploited in one of two ways: for labor or for sex. It’s a global problem not limited by borders, and though illegal, it’s so rampant it appears unaffected by limitations of law. Bales estimates 27 million people are living in slavery worldwide. The problem isn’t confined to far-off countries across the ocean. It’s a booming business right here in the United States. In 2006, the FBI estimated up to 18,000 people are trafficked into the United States every year. According to Polaris Project, one of the leading anti-trafficking organization in the U.S., these people end up being exploited for labor in agriculture, domestic work, restaurants, strip clubs, and any other industry that lacks sufficient oversight. If it’s not for labor, individuals are exploited for sex. Polaris Project reports three main sex trafficking networks in the United States: domestic, Latino, and Asian. All traffickers sustain themselves by using force, threats, or other means to control their victims. In the case of labor slaves, victims may be beaten or threatened with bodily harm, deportation, or possibly harm to their family. They are given no freedom, often live and work at the same location, and have little-to-no access to money. With sex slaves, control is gained by terrorizing and dehumanizing the individual; the common result is a
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WARNING SIGNS One reason human trafficking can go undetected is because victims often don’t speak English. Polaris Project lists other common “red flags” that raise suspicion: > Is not free to leave or come and go as he/she wishes > Is unpaid, paid very little, or paid only through tips > Works excessively long and/or unusual hours > Is not allowed breaks or suffers under unusual restrictions at work > High security measures exist in the work and/or living locations (e.g. opaque windows, boarded up windows, bars on windows, barbed wire, security cameras, etc.) > Is fearful, anxious, depressed, submissive, tense, or nervous/ paranoid > Exhibits unusually fearful or anxious behavior after bringing up law enforcement > Avoids eye contact If you suspect a person is a victim of human trafficking, call the Polaris Project Hotline at (888) 373-7888.
fearful, crushed spirit. While all three trafficking networks use Internet sites such as Craigslist and Backpage to sell victims, there does seem to be distinction as to where they operate in the real world. Domestic trafficking appears at places such as truck stops, street corners, brothels, and strip clubs. The Department of Justice estimates the average age for a girl to be trafficked into the commercial sex industry here in the U.S. is just 12 to 14 years old. A common scenario is for an older man to pose as a boyfriend, win her trust, and then become her pimp. Often the girl still views the man as her boyfriend. The Latino networks commonly use residential brothels, “delivery” services, and “cantinas” as legal cover for illegal activity. Asian networks hide behind escort services, karaoke bars, and Asian massage parlors (AMPs), according to Polaris Project.
CONNECTING THE DOTS Something perked Rando’s interest. Human trafficking hides behind AMPs? It’s so prevalent in the beauty industry it warrants an acronym? Hmm. She went to the computer and Googled “human trafficking nail salons.” With that search, Rando learned the nail industry is being used not as a way to empower women, but as a way to exploit them. She read through some stories: Amanda Kloer, editor at change.org, reports on women who were lured to America with promises of a job in a Long Island nail salon. The “nail salon” turned out to be a massage parlor where women were forced into prostitution. The salon owner, who was charged with human trafficking, used Craigslist to advertise services. Kloer references a similar story, also out of New York, where owners of Babi Nail
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Salon were accused of withholding pay and physically abusing workers. Phillip Martin, senior investigative reporter for NPR in Boston (WGBH), reports of human trafficking in Massachusetts. In Springfield, police raided a nail salon suspected to be a front for prostitution. In Boston, police investigated another salon, also for suspicions of human trafficking. Martin quotes Norma Ramos, executive director of the New York-based Coalition Against Trafficking in Women, “With nail salons ... you can have those women being labor trafficked to work in those salons during the day, and then pulled into sex trafficking at night.” In York, Pa., Jim McClure of York Blog reports on three people charged with conspiracy to commit forced labor trafficking by forcing two women to work in an area nail salon under the threat of being turned over to immigration. All three pleaded guilty and have been sentenced with fines, probation, or jail time. Alan Johnson, of the Columbus Dispatch, reports, “a multi-million dollar human trafficking scheme was operating out of nail salons in Ohio.” His report explained that 16 licensees lived at the same address in one case. Workers there were little more than “indentured servants.” There were more reports from New York, Massachusetts, Pennsylvania, Ohio ... Rando had seen enough.
AN ACTIVIST IS BORN “I’m furious that this is happening in the nail industry,” says Rando. “It makes me so mad to think women are lied to, deceived, brought into the country, and then enslaved. Can you imagine what the woman is thinking? Does she wonder if the clients know, if this is just the way things are in America?” Along with her frustration over the nail industry being exploited, Rando’s concern is for the trapped individual. “I believe God cares for each of the individuals who are being abused,” she says. “It’s important to me that they not only get their life back, but that they know
GET INVOLVED To join Tomilynn Rando as a nail tech abolitionist, go to www.freemynailtech.com or e-mail her at freemynailtech@gmail.com.
JULY 2011
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they have value.” Though unsure of what to do or how to help, Rando decided to do something. She started with what she knew: educating techs. It was January 2011, and she had a regional networking event scheduled for March. That gave her two months to come up with a way to communicate what she had learned. Rando enlisted the help of her staff and other nail techs in her circle of contacts. Together, they created a flyer to hand out at her networking event and a website that was elementary but sufficient so techs had somewhere to go to continue learning once the networking event was over. It was a first step, and one that is shaping Rando’s vision into an implement> polarisproject.org able plan to raise aware> freetheslaves.net ness and help people. She > thea21campaign.org is talking with the A21 Campaign, Polaris Project, Not For Sale, and other anti-trafficking organizations in an effort to coordinate an awareness and fundraising event for January 2012. January is human trafficking month, and Rando hopes by then nail techs will have become more aware of the problem and be ready to work together to abolish slavery in salons. The issue is a delicate one. It will take many nail tech-abolitionists to liberate the women being exploited, and it won’t come without vigilance and commitment. Consider a few roadblocks. First it’s difficult to identify victims. Though in plain sight, they are often overlooked. It’s in the open, people reason, it must be legal. This is a myth that keeps women enslaved in broad daylight — while clients get their nails done! Rando wants nail techs and clients to recognize several common “red flags” that suggest a worker is enslaved. “I believe once people learn about the problem, we will get involved. Just like in the movement to ‘go green,’ it takes education to bring about change,” she says. A second roadblock is that many victims won’t selfidentify. According to Polaris Project, “Victims of human trafficking often do not seek help immediately, due to lack of trust, self-blame, or being directly trained by traffickers to distrust authorities.” A third roadblock is the frustratingly inadequate oversight from local and state governments. No nail tech relishes the idea of her day being interrupted by a clipboard-carrying state worker poking around in the salon. However, one reason human trafficking can flourish in the nail industry is because business licenses are easy to obtain, and once the salon is open, it’s unlikely an inspector will visit the premises regularly. “I see a state inspector about every six years,” says Rando. “It’s time government officials start getting serious about the laws of slavery and bear
RESOURCES
down on this corruption.” A fourth roadblock exists apart from the traffickers and the victims. It’s an internal roadblock, and one Rando says must be addressed if we are to make progress. It’s been described as a tension between “Asian” vs. “Caucasian” salons, or “traditional” vs. “discount” salons, or even “standard” and “non-standard” salons. There’s a split in the nail industry, and while signs point to improvement, there’s still a long way to go. Techs on both sides can agree on the basics: unlicensed, unsafe, unsanitary salons should not exist — regardless of the race and country of origin of the owner or nail tech. Further, both sides have strengths and weaknesses; we can learn from each other — whether it’s in regard to efficiency and speed or comfort and customer service. “We’ve got a real problem,” says Rando. “Traffickers are exploiting our industry to force women into modern-day slavery. Let’s work together to be their voice and their advocates.” This doesn’t mean we turn a blind eye to violations in the nail industry. Just the opposite. It means learning to look for warning signs and being willing to get involved and report what we see. “One of the greatest weapons in the fight against trafficking is inquisitive neighbors,” says Elizabeth Keyes, attorney for Casa of Maryland, an immigrant-right organization. “We don’t like to be nosy, but the person is hoping against hope that someone asks so they can get help.” Ultimately, Rando hopes to develop a way for techs to help restore the lives of the women rescued out of the slave trade. “I dream of the day when we can come alongside these women, restore their dignity, and help rebuild their lives by offering to train them so they have the skills to be independent,” says Rando. “I think it would be sweet justice to see women vindicated by succeeding in an industry that traffickers used to exploit them.”
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Serenity Pedicure
Lori Bishop, Serenity Salon & Day Spa, Moline, Ill. This pedicure was designed to treat winterweary feet. This double treatment combines a regular pedicure with deep exfoliation all the way to the knee to prepare the skin for maximum moisture from a paraffin treatment. The service includes the scent of the month infused in the treatment.
1 hour, $51
Bling Toes Pedicure
Lynnette Diaz-Madden, Salon 29, East Greenville, Pa. Even the most conservative clients will love stepping out in sandals after this pedicure. Dress up the pedicure with bauble-endowed pink-andwhite polish for a just a bit of flash. Clients can request the added drama of â&#x20AC;&#x153;whimsiesâ&#x20AC;? such as rhinestones, stickers, and clay cane slices for $2 each.
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BY ERIN SNYDER-DIXON
As the mercury rises, so does the number of clients looking for trendy pedicure services. Make one of these nine fabulous offerings your own or let them spark your imagination to create something as unique.
The AnnaCure
Anna Schmidt, Nails by Anna in SNIP Salon, Maumee, Ohio Clients relax and unwind while receiving a pedicure that goes far beyond calluses and toenails. Massage services are sprinkled liberally throughout the service to encourage total relaxation. Donâ&#x20AC;&#x2122;t be surprised if a client nods off while sitting in Annaâ&#x20AC;&#x2122;s chair.
1 hour 15 minutes, $45
Pina Colada Pedicure
Shannon Chomanczuk, A Polished Image, New Windsor, N.Y. Exotic coconut shell scrub, kaolin clay masque, coconut milk extract, and jojobainfused massage lotion are the foundation of this island treat. Finish it off with your choice of over 100 different polishes.
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Margarita Pedicure Terri Schacht, Body Shoppe Spa, Yorktown, Va. Itâ&#x20AC;&#x2122;s always happy hour on the beach with this cocktail-inspired pedicure. It features a lemon and lime sea salt soak, a citrus-infused moisture massage, followed by a wrap in warm, skin-softening towels. Clients enjoy a Key Lime Smoothie while being pampered. Top off the summer ready pedicure with a twist of lime nail art.
45 minutes, $50
Wired Pedicure
Heather Hall-Williams, Scratch Pedicure Parlour, Rockford, Ill. Clients can wake up their senses with a coffee break-inspired treat. In addition to exfoliating and massaging with cappuccino- and espressoscented products, clients receive a coupon for a Wired Signature Latte. Wired cafe is the local coffee house hotspot where Scratch cross-promotes services and goods.
1 hour, $45
Caribbean Pedicure
Shayne Head, Daybreak Salon and Spa, Woodhaven, Mich. This Aveda Caribbean Therapy pedicure wraps the client in the luxury of an exfoliating sugar scrub and hydrating masque. The nurturing plant-based ingredients treat clients to a virtual trip to the islands without ever leaving the pampering hands of the spa.
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Lemon Dream Pedicure Christine Gicobbe-Grande, Avail Concept Salon, Sweetwater, Tenn. Clients nosh on their choice of lemon bars or cookies while quenching their thirst with green tea or lemonade. Their tootsies get treated to an antibacterial, creamy lemon soak, a lemon sugar scrub to slough off the winter layer, and massage with lemon dream moisture cream.
1 hour, $35
Dreamsicle Pedicure
Amy Becker, Masterworks by Amy Becker, Cedarburg, Wis. This pedicure features an orange-infused soak, orange peel scrub, and an orange/vanilla massage treatment. Top it all off with glitter gel application. As an added bonus, clients are treated to a gastronomic wonder from childhood â&#x20AC;&#x201D; a Dreamsicle. This is a feel-good, look-good pedicure drawing on the energizing and uplifting properties of citrus.
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THE
laye
Semi-custom colors and designs created via layering are increasingly showing up at trade show booth demos and continuing education classes. Clients love walking out of your salon owning a look no one else has, plus this technique can breathe life back into older shades your clients have gotten bored with. You can layer with so many different mediums. Here are a few to try.
final tip 1st layer
2nd layer
Pink Chrome
Eclipse Custom E
MinxN MinxNail Coatings Nails by Lisa Logan, New York City New translucent Minx coatings are ideal for layering; let clients choose a solid base color, then top with a whimsical design.
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PHOTOGRAPHY BY KIMBERLY PHAM
5/24/11 3:53:25 PM
ered er
LOOK
final tip
1st layer
2nd layer
Rock Royalty
Iced Coral
CND DShellac Nails by Heather Reynosa-Davis Country Cutts, Palmer, Alaska Who knew green was part of the Shellac color range?
final tip
Essie Es Nail Polish P
1st layer
2nd layer
A-list
Shifting Power
Nails by Elle Gerstein New York City This custom red is sure to become a client favorite. >>>
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final tip 1st layer
2nd layer
Cappuccino C i
Pinkk C Pi Cashmere h
NSIIP NSIPolish NS Polish ProG Gel-Polish Nails by Heather Hall-Williams Scratch Pedicure Parlour, Rockford, Ill. These colors create the perfect custom nude.
final tip 1st layer
2nd layer
MasterworksG Gel Nails by Amy Becker Masterworks Hair & Nail Salon, Cedarburg, Wis. Masterworks educators dub this the â&#x20AC;&#x153;icingâ&#x20AC;? technique, in which a layer of transparent glitter is layered over a gel to create a new color.
Georgi
Citrus
Hand& Na ai ail a &Nail Harmony H yGelish
Nails by Thao Nguyen, Santa Monica Layered blue and pink create a regal purple, while the shimmer adds fun femininity.
final tip 1st layer
2nd layer
3rd layer
Up in the Blue
Emerald Dust
Tutti Frutti
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4th layer
Grand Jewels
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final tip 11st layer y
2nd layer
EntityOne ntityOne ntity yO e CoutureG Gel Colors l Nails by Tracy Giles BloomingNails, Birmingham, Ala. We love this deep sparkly hue.
Little Black Bottl Bottle
Ms. Fancy Pants
final tip 1st layer
2nd layer
Bio oScu Sculpture Gel Nails by Chris Mans Jeweled Nails, Irvine, Calif. This shimmery orange is the perfect summer shade.
#2028 T Tangerine ngerine
#26 Catalina Sunset
final tip 1st layer
2nd layer
3rd d layer
SheeKee eKee ee e NaillWraps Nails by Honey NailzbyHoney, Brooklyn, N.Y. This bold chevron French is perfect for fun-loving clients. Loquacious
Rainbow R i b Z Zebra b
Solid Sol id Gold
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{ad index}
For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.
Fifi #
Page
Fifi #
Advertiser
18212
Aerovex Systems................................................................................98
18191
Konad ...................................................................................................156
18305
Akzentz Nail Products ......................................................................82
18107
Kupa Inc..........................................................................................28-29
18189
Alfalfa Nail Supply..............................................................................111
18297
Lazer Ink, Inc. .....................................................................................143
18155
American Dawn................................................................................143
18140
LeChat ..................................................................................................103
18185
Antoine de Paris ................................................................................ 131
18183
Lexor Intl......................................................................................152-153
18296
Artistic Nail Design .................................................................... 22-23
18257
Light Concept Nails .........................................................................144
18147
Atwood Industries ...........................................................................143
18211
Light Elegance .....................................................................................93
18309
Bags Rep ..............................................................................................142
18194
Masterworks by Amy Becker.......................................................143
18251
Beauty Millennium ..........................................................................159
18170
Mehaz Professional ..................................................................95, 133
18160
Beauty Tech ........................................................................................143
18115
Mind Body Inc. ................................................................................... 84
18265
Belava .............................................................................................40, 96
18292
Mode International ..........................................................................142
18310
Beyond Nails .........................................................................................91
18308
Nail Superstore, The .......................................................101, 133, 158
18187
Bio Sculpture Gel ................................................................................67
18279
Nail Tech Supply .................................................................................70
18128
Blaine Labs Inc.....................................................................................99
18106
Nailite ..........................................................................................138, 155
18119
China Glaze .................................................................................. 35, 49
18135
NSI — Nails Systems International .......................................26-27
18271
Christrio ...............................................................................................104
18255
Nubar Cosmetics ...................................................... 56, 59, 85, 140
18169
Cina ..................................................................................................24-25
18297
Oh So Wet ..........................................................................................143
Advertiser
CND .......................................................................4-5, 6-7, 45, 47, C3
Page
OPI Products ...................................2-3, 31, 37, 43, 54, 63, 68, C4
18231
Dashing Diva...................................................................................18-19
18101
Orly International ........................................................................... C2-1
18103
Dollar Nail Art ...................................................................................142
18168
Orly International ........................................................................33, 39
18262
Dr. G’s ...................................................................................................139
18261
Pedi World Pedicure Spas ............................................................. 157
18197
Duri Cosmetics ..................................................................................77
18144
PNI Worldwide..................................................................................147
18276
Duri Treatments ..................................................................................76
18268
Premier Nail Source .......................................................148-149, 150
18259
Education Beauty Zone .................................................................. 135
18244
Pro Spa .................................................................................................105
18131
Entity Beauty........................................................................................73
18134
Republic Nail ......................................................................87, 108-109
Essie Cosmetics .......................................................... 8, 9, 10, 11, 145
18104
Seche ......................................................................................................53
18250
Expression Beauty Works................................................................75
18180
Sheekee Nails ....................................................................................143
18110
EZ Flow ...................................................................................................61
18156
Shooting Star International ...........................................................143
18240
Famous Names, LLC...........................................................................71
18166
Star Nails .............................................................................................. 151
18210
Flowery Beauty Products ........................................................65, 133
18112
Supply Source, The ...........................................................................161
18199
Graham Beauty ...................................................................................57
18127
Toezeeze ..............................................................................................143
18186
Gulfstream Plastics............................................................................92
18258
Tweezerman International ...............................................................81
18285
Hand & Nail Harmony ........................................12-13, 14-15, 16-17
18177
Ultronics .................................................................................................41
18238
Hollywood Nail Supply ...................................................................154
18260
Young Nails ............................................................................. 20-21, 51
18122
ibd ........................................................................................................... C3
18261
Zyon Pedicure Spas .........................................................................160
18109
Jessica Cosmetics ..............................................................................89
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
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JULY 2011
5/26/11 2:22:43 PM NA0411antoinefp.indd
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{reader nail art}
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Triana Ramirez San Antonio, Texas
Susan Wood Serenity Salon & Nails Deer Lodge, Mont.
Justina Wright Charisma, Reno, Nev.
Rosa Vargas Nails by Rosa, Palm Springs, Fla.
Kathleen Fagundes Hair Friends & Co. Salon Hanford, Calif.
Valerie Christie Pampered & Polished Salon Spa North Pole, Alaska
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Angela Solis Mountainâ&#x20AC;&#x2122;s Edge Salon, Albion, Idaho Cathelia Cowles Sculptures, Vicksburg, Mich. >>>
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JULY 2011
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{
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Mehaz The new Tweezer Catty by Mehaz features a bright red and white polka dot tweezer with a stainless steel slanted tip, crafted in Europe for precise tweezing. The tweezer comes inside a durable plastic case with coordinating polka dot design, protecting the tip from damage and your valuables from being scratched by a loose tweezer. Perfect for travel, purse or glove box, the Tweezer Catty lets you eliminate those stray unwanted hairs wherever you are! Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/18170
Flowery Professional Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases. The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you! Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/18210
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
JULY 2011
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{reader nail art}
{
Want to seee your nail art here?
Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.
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Tiffanie Rodriguez Beauty Works, Tulare, Calif.
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Michelle Jackson Diamond Girl Nail Salon, Morrow, Ga.
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Angie Nay THE Salon, Burley, Idaho
Emma Pascall Nail Fairies, Townsville, Australia
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{product spotlight} OPI appeals to the garden girls with its Nice Stems summer 2011 collection of charming flower-inspired pinks. From bold and glittery to delicate and subdued, the lineup includes pearly-shade Play the Peonies, coral-pink Come to Poppy, shimmering fuchsia Be a Dahlia Won’t You?, and jam-packed glitter shade I Lily Love You. (888) 745-4030 x18317 www.nailsmag.com/fifi/18317
Christrio’s Gelacquers are available in 10 new shades, bringing the total count to over 60 gorgeous hues. The newest additions are made with the same soakoff formula as the original Gelacquers and include plenty of sweet pinks, purples, and other flattering shades. (888) 745-4030 x18318 www.nailsmag.com/fifi/18318
SpaRitual’s Evolve collection for summer 2011 includes six new vegan lacquers in dreamy hues inspired by the shore. The soft shades are great for summer and include gray-beige Twig, soft green Moss, sweet lilac Native Rock, deep gray Pebble, delicate pink Sacred Sands, and vanilla-cream Driftwood. (888) 745-4030 x18320 www.nailsmag.com/fifi/18320
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Sheba Nails Vital Pedicure System includes five lush products for a luxurious spa pedicure service. With beneficial ingredients like tea tree oil, oatmeal, and aloe, the Vital Pedicure System works to keep feet pretty and healthy. The collection includes AntiBacterial PH Balance Soak, Exfoliating Tea Tree Scrub, Oatmeal Foot Peel Masque, Complex Therapy Callus Remover, and Lift Lotion. (888) 745-4030 x18319 www.nailsmag.com/fifi/18319
JULY 2011
5/24/11 3:08:42 PM
En Vogue’s new collection of Extender Modeling Resins, Sealers, and Colour Gels are available in a beautiful assortment of shades for creating perfectly pretty nails for clients. Modeling Resins are available in Vanilla, Nude, and Rose; Sealers area available in Opaque, Blush, Frost, and Pearl; and the newest Colour Gel shades include Azure, Crown Jewel, Denim, Ivy, Midnight Shimmer, Paprika, and Sangria. (888) 745-4030 x18321 www.nailsmag.com/fifi/18321
Zoya’s newest Sunshine and Summertime collections offer six new metallics and creams that are perfect for showing off happy hands and feet this summer season. Inspired by custom-made polishes for New York Fashion Week, the collections feature beautiful colors like Apple, Tanzy, Faye, Mira, Breezi, and Arrej. (888) 745-4030 x18322 www.nailsmag.com/fifi/18322
Essie’s Summer 2011 Collection is all about cheerful hues and fun, breezy colors inspired by the tropical climate of Brazil. Colors include blazing orange Braziliant, fire coral Too Too Hot, tourmaline pink Super Bossa Nova, flamingo citrine Meet Me at Sunset, blue topaz Smooth Sailing, and seafoam green Absolutely Shore. (888) 745-4030 x18324 www.nailsmag.com/fifi/18324
Nailite’s Starter UV Soak Off Gel Kit is great for any tech looking to expand her nail services menu offerings. In addition to Nailite’s Gentle Gel, the kit contains a 9 Watt UV gel lamp, a gel brush, a shiner block, top coat, nail file, and Something Wonderful acid-free protein bonder, all packed in a duelhandled clear bag for portability. (888) 745-4030 x18323 www.nailsmag.com/fifi/18323 >>>
JULY 2011
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LCN Magnetic Nail Polish is an exceptional nail polish that will tantalize buyers. With the help of a magnet, the metal particles in the polish will perform magic by producing fascinating designs on the nail within seconds. Shake the desired Magnetic Nail Polish well, apply generously, and hold the magnet right above the nail for 10 seconds and wait until the polish has dried. That way you will easily obtain exceptional nail art designs. (888) 745-4030 x18352 www.nailsmag.com/fifi/18352
BB Cosmetics’ latest A Touch of Greece Collection includes six new shimmering “goddess” shades for the BB Couture for Nails line and six new creamy “gods” shades for the BB Couture for Men line. The goddess shades sparkle with glitters and iridescence, while the gods shades standout as bright and bold colors. (888) 745-4030 x18326 www.nailsmag.com/fifi/18326
Body Drench’s green tea and bamboo Ultra Body Crème is the perfect remedy for extra dry skin. With ingredients like jojoba, oolong tea, and hydration beads, the crème works to not only moisturize parched skin but restore it to a healthier state. (888) 745-4030 x18325 www.nailsmag.com/fifi/18325
Antoine De Paris’ Combination tool #915 is a dual pusher and scooper. The Pusher side has a convex design so the tool can slide gently and efficiently over the nail plate to remove all pterygium, without www.nailsmag.com/fifi/18106
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scratching the nail. And the Scooper side gently cleans efficiently with one stroke. The Combination #915 is for both hands and feet and is made from cobalt stainless steel. (888) 745-4030 x18329 www.nailsmag.com/fifi/18329
Buzz is the word surrounding GiGi’s newest skin collection featuring natural, simple, and effective ingredients rich in antioxidants. The Exclusive GiGi Blend promotes healing, reduces redness and brightens skin with the combination of dark honey, niacinamide, licorice extract, and Vitamin C. The new line will include Daily Facial Cleanser, Double Action Facial Scrub, Night Firming Facial Moisturizer, Reviving Eye Cream, and more. (888) 745-4030 x18327 www.nailsmag.com/fifi/18327
NOW IN CONVENIENT PURSE SIZE! Richmond, Ontario, Canada-based Akzéntz has come out with a new line of its very own brush-on, soak-off gel polish, called Luxio. The soak-off gels come in polish-like bottles and brush on easy like polish, while soaking off in 10 minutes. The colored gels last for three weeks without any chipping, smudging, cracking, or lifting, and have 24 custom colors for your clients to choose from. (888) 745-4030 x18328 www.nailsmag.com/fifi/18328
Antimicrobial
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Bellissima International’s Starter Kit has everything you need to start offering Bellissima Gel services right away. The soak-off gels come in a range of colors as well as solid builder and sealant gels. The kit comes in a convenient tote with Soak Away, Nail Wipe, files, buffers, and more. (888) 745-4030 x18332 www.nailsmag.com/fifi/18332 >>>
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CND’s Almond Moisturizing Scrub is a thick, luxuriant hand treatment that gently polishes and conditions skin. The scrub exfoliates dead skin cells with finely milled salts, refined sugar, and soft jojoba beads, and it conditions and softens skin with sweet almond oil, jojoba oil, shea butter, and vitamin E. (888) 745-4030 x18333 www.nailsmag.com/fifi/18333
Cuccio Naturalé’s Stainless Steel Pedicure File makes pedicure filing easier than ever. The ergonomic file is 100% sanitizable and comes with adhesive abrasives of 180-grit medium and 80-grit coarse to cover the sensitive areas of feet as well as the toughest calluses. The abrasives come with 15 disposable sheets so your clients receive the cleanest and safest care possible. (888) 745-4030 x18334 www.nailsmag.com/fifi/18334
Entity’s new brush-on gel polish, Entity 1 Color Couture, combines the long-lasting and high-gloss durability of gel with the ease and versatility of enamel. No smudging, no chipping, and no dry time. The primary collection comes with Entity Prep, Nu Bond, base and top coat, as well as 12 colors. (888) 745-4030 x18337 www.nailsmag.com/fifi/18337
Dashing Diva’s Gelife Soak-Off Gel System has everything you need to get started with
gel services. The kit includes coarse files, medium files, and a buffing block, as well as a Cleanser, Bonder, Builder Gels, French Tips, and a Top Gel. It comes in a convenient lightweight tote bag. (888) 745-4030 x18335 www.nailsmag.com/fifi/18335
The new BioDefense Nailfinity gel is a hybrid of two recognized Epsilon gels: BioDefense natural nail gel and Nailfinity nail extension cover gel. This new formula shields the natural nail and fortifies it, giving it the look of a healthy, strong natural nail. A BioDefense manicure is a good alternative to extensions for natural nail clients. Thanks to its bio-friendly formula, a manicure with this gel is difficult to distinguish from the look and feel of a natural manicure. (888) 745-4030 x18338 www.nailsmag.com/fifi/18338
Hand & Nail Harmony’s Gelish Color Gels apply like polish, with a twist cap and applicator, but are cured in a lamp like gels. They come in an array of colors, and cure in an LED lamp in 30 seconds and in two minutes in traditional UV lamps. Gelish stays on nails for three weeks with no chipping or peeling and soaks completely off in 15 minutes. (888) 745-4030 x18339 www.nailsmag.com/fifi/18339
Orly introduces Pro Italian Mandarin to its comprehensive line of professional sized manicure and pedicure treatment products
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I need help selecting a good UV light. What should I look for? Is price a good indicator? Why is it important to ask new clients if they have any allergies? I’m thinking about doing a client survey. What questions should I include and what’s the best way to go about it? How do you thank your competition model? I have a 50-year-old client with hard, brittle nails with recurring ingrown nails. Can I help prevent the ingrown nails? How do I get a small business loan to open my own nail salon? What is the chemistry behind nail prep items that help with bonding? What are “color drops” for acrylic monomers? Why aren’t my soak-off gels looking shiny after the first few days? When mixing glitters, what gives more of the 3-D look? Why do I have headaches at work? How can I get my nails to grow? What is your policy when it comes to putting enhancements on teens? Is it true that most white gels do not cure all the way? How do I avoid raising prices in this economy when my product costs are increasing? What is the best way to handle no-shows? Why did my client’s natural nails suddenly become grooved? I have a new client coming in and he told us he has athlete’s foot. How should I deal with this? Can I work on his feet? How do I approach our employees about staying in the salon when it’s not busy? What’s the trick to getting dark glitters to cure when doing rock star gel nails? Is it better to perform pedicures with or without gloves? A client wearing acrylics wants to come in weekly. Should another coat of acrylic be added or is there another procedure to follow? How do I keep wraps from lifting on a client with poor circulation? Why do tiny white spots appear on my finished acrylics? How do I know if a salon is right for me? Will the chlorine in swimming pool water affect nail polish colors? Can a booth renter make a commission for retail in the salon she rents from? If oil causes acrylic nails to lift, then why are we urged to use it and to tell clients to use cuticle oil? How to correct a vertical split in the nail? Where can I find manicurist-themed wall art or good manicurist clip art? How do I get clients to book their next appointment after their service is finished rather than calling just before they want to come in? What is the average shelf life for acrylic powder and monomer? I am trying to keep my hours down and work shorter days but I just can’t say “no” to my clients. Any advice? What do you do to be environmentally friendly in your salon? When someone comes to me for an acrylic fill and I wasn’t the one who put on the previous set, does it matter what product I use? Can you embed nail art in gels? Should a beginner tech earn the same wages as a more season tech? What techniques can techs use to keep salon conversations professional? What causes artificial nails to turn yellow? What is the best way to market to university students near a college campus? What should I wear on my first day of work? Can you offer any tips for keeping my books as full in the fall and winter months? Is it true that when you remove calluses with a razor, they come back harder? Can you use any primer with any acrylic? What does it mean to be an independent contractor? What causes the burning sensation when gels are curing? Do you bargain when it comes to your prices? What nail shapes and polish colors are best for natural nail clients with short nail beds? Am I entitled to a key as a booth renter in the salon where I work? Could chlorine in the water make my client’s acrylics lift? How do I promote myself within a full-service salon when I am the only manicurist? What methods and type of equipment do I need for paraffin treatments? How do you warn your clients not to use lotion before they come in? How do I determine my fee for party packages? How much space do I need to have spa parties? Should we have clients sign a consent form prior to receiving nail services? What’s the best way to keep rhinestones on the nail so they don’t fall off as easily? How do I fire a nail tech? How should I respond when clients ask me why they should pay a higher price for my services? Why do you choose not to wear a mask when filing acrylics or gels? Do you discuss politics in the salon? Is there a product that would help with the swollen and irritated cuticles for my nail biter client?
NAILSMAG.COM …
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for salons and spas. An indulgent collection of treatment products to leave hands and feet soft and renewed, the collection lends a luxurious, exotic touch to any manicure or pedicure, and can be used as a complete system to exfoliate, detoxify, refresh, and moisturize hands and feet for an enlivening manicure or pedicure experience. (888) 745-4030 x18346 www.nailsmag.com/fifi/18346
gel. Nails will look flawless for weeks and stay as perfect as day one. Each Gel Polish comes with a free matching Dare To Wear nail lacquer that perfectly matches the Nobility gel polish. (888) 745-4030 x18341 www.nailsmag.com/fifi/18341
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NSI has added two new scents to the luxurious Nurture Lotion line: Green Tea & Ginger and Amber & Sandalwood. Both are infused with Grape Seed Oil and Jojoba Oil, and apply easily over the skin without leaving a greasy residue. Packed with hydrating emollients, these Nurture lotions will leave skin silky and smooth and lightly fragranced with an invigorating blend of aromas. (888) 745-4030 x18344 www.nailsmag.com/fifi/18344
The Japanese-based Nail Labo has come out with a new cheaper LED light for its Presto line of soak-off gels. The light features some changes to the previous design to cut production cost and in-turn lower the price to the consumer. Compact and lightweight, the light can be used indefinitely, so no more troublesome bulb replacements, and because there is no bottom portion, clients are free to cover the hand or foot when using. The light is able to cure Presto gels in as little as five seconds, making a full set of gel nails in under 20 minutes a reality. (888) 745-4030 x18351 www.nailsmag.com/fifi/18351
http://www.dollarnailart.com www.nailsmag.com/fifi/18103
Preciosa high Quality at low price – that’s the Mode way
www.modebeads.com | 718.765.0124 Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220
Kupa Incorporated has excellent pedicure bit that help make your pedicures easier and more sanitary. Designed specifically for smoothing rough skin and calluses on the feet, this diamond pedicure bit is hollow at the center and features rings of diamond material to keep the filing cool. This bit is disinfectable and will not wear out. (888) 745-4030 x18340 www.nailsmag.com/fifi/18340
Nubar’s kit for its UV Soak-Off Infinity Gels contains six colored gels, a clear builder, brush, prep, prime, and more. Infinity SoakOff Gels are high-shine gels that can replace nail polish in a spectrum of colors. They apply easily and soak off in as little as 10 minutes. (888) 745-4030 x18345 www.nailsmag.com/fifi/18345
LeChat has new High Energy Neon colors for its Perfect Match Soak Off Gel Polish. The product applies like nail polish but wears like
Nouveau Nail’s Refreshing Mint AntiSpray is an anti-fungal prep spray that also dehydrates the natural nail for polish or
www.nailsmag.com/fifi/18292
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MARKETPLACE
Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273
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Time Pieces
“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly.
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toezeeze.com 877.411.TOEZ www.nailsmag.com/ fifi/18127
$5.00 a pack — every pack is different!
7/28/10 9:44:31 AM
Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work. Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.
The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)
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Shooting Star . 310.618.1270 . ShootingStarInt@aol.com Tip Designs And All Content © Shooting Star 2002-2011.
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Would
You
Like to Advertise In The Marketplace? PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com
Manufactured since 1980
Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com
NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com
For that clear, icy look — the ½nal touch to every manicure.Try Oh So Wet Quick Dry Top Coat. The top coat that offers long-lasting protection against dullness and chipping. www.qtickles.com * q-tickles@sbcglobal.net www.nailsmag.com/fifi/18297
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enhancement prep. It contains thymol to help discourage growth of fungus and bacteria beneath enhancements. It also can be used to spray sanitize files and implements. (888) 745-4030 x18347 www.nailsmag.com/fifi/18347
T4’s iSpa has an iPod dock and hi-fi speakers and a conical back that prevents the music from bothering others. The spa basin also features a SaniSmart jet that can be used with a disposable liner, a single hot/cold control mixer, a multi-functional showerhead with backflow prevention, push button switches, and a built-in LED light. (888) 745-4030 x18349 www.nailsmag.com/fifi/18349
Young Nails has a new Color ManiQ Collection for summer. The brush-on gel polishes apply like polish but have the extra durability of a gel and come in a range of colors to meet any client’s preference. The colors for summer feature a bright range of shades from purple to pink to beige. (888) 745-4030 x18350 www.nailsmag.com/fifi/18350
Star Nail’s New Gel Master Tech Tool Kit was innovated by Star Nail’s global education director Elaine Watson and is fully-stocked with every gel brush you could need for hard gels, soft soak-off gels, and gel
nail art. The kit is made up of a dual-sided metal handle; each brush head screws on each side of the handle. One side applies gel and the other side cleans up around the cuticles. No need to drop a brush and pick one up for each nail when you can just flip it to the other side and continue working. (888) 745-4030 x18348 www.nailsmag.com/fifi/18348
The Belava Embrace is a sanitary solution for high-end salons looking to offer a luxurious spa pedicure but are unwilling to yield in their sanitation standards. The Embrace has a high back, is plush, and is extra wide to initiate the perfect snuggle. The Embrace is also a massage chair with several settings. In addition, the Embrace comes with an adjustable manicure table and a sliding heater/massager unit to accommodate clients to their level of comfort. (888) 745-4030 x18331 www.nailsmag.com/fifi/18331
Backscratchers’ Extreme Powder Glaze Acrylic Dip system incorporates resin technology with high quality acrylic dipping powder to create strong, natural–looking nails that are easy to apply. Usable on tips or natural nails, this system can help create a beautiful set of nails in 30 minutes or less. (888) 745-4030 x18330 www.nailsmag.com/fifi/18331
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“ Problem nails? Get the
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America’s nail salon expert. Since 1981
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JULY 2011
DEAL
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151
S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.
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152-153
154 PNI Worldwide Premier Nail Source Star Nail Lexor Inc.
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Duraffordability™ “THE BULLET”
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Nail Drill Kit
Nail Drill
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Includes 6 bits, 3 sanding bands and A/C adapter
“CLASSIC” Nail Drill
All ProFiles include a NO-HASSLE WARRANTY
Includes 3 FREE bits
BEST SELLER! Includes 3 FREE bits & handpiece cradle
NEW & IMPROVED Twist-Lock Bit Change &#(+"&&& HFC <ehmWhZ%h[l[hi[ ef[hWj_ed Ki[i )%)(" i^Wda X_ji
Real Diamond Bits™
Golden Carbide Bits™
Mandrel & Sanding Bands Available at an authorized PNI WORLDWIDE distributor near you. www.pniworldwide.com
na0711ds.indd 147
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1-800-727-1119
TOLL FREE
0HONE s &AX
WWW PREMIERNAILSOURCE COM $ T O R E
CRYSTAL S-T-R-E-T-C-H TOE RINGS
COLOR TIPS YOUR CHOICE: #NB0191 Black #NB0192 Burgundy #NB0193 Red #NB0194 Pink #NB0195 French Pink #NB0196 Beige
#NB0030S
D O L L A R
PINK GLASS FILE
20-CT
20-CT
(1-10)
CELLUCOTTON COIL
(1-10)
$1
ÂŽ
Sanitation Kits
CHOOSE FROM
7 COLORS!
$1
TM
10 STYLES!
Tropical Shine Ultimate Pumi Bar Purple Pumi Bar Colossal File
Mr. Pumice
by Graham Professional
Mr. Pumice
$1
10-FT.
$1
BEST SELLERS B
#MP104D
$1
#MP102
$1
CHOOSE FROM
6 STYLES!
I M P L E M E N T S A R T I F I C I A L
100/180 #NB0012 80/80 #NB0014 100/180 #NB0016
D
E
F
G
H
FLEX TAPE
I
#NB0100
$1 per roll
BLACK #NB0038 ZEBRA #NB0039
I Cuticle Eraser Stones 65¢ ea.
#NB0033
XN301
XN302
6 #UT /UT
4APERED
Xtreme Cut-Out
Xtreme Cut-Out Curve
$1
#NB0104
#NB0105
8 ,ONG #URVE
(ALF 7ELL #LEAR
(ALF 7ELL
#NB0107
#NB0108
#NB0109
&RENCH White
.O 7ELL White
.O 7ELL
Spoon Pusher #NB0201
GUARANTEED NON-YELLOWING
MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9
Xtreme â&#x20AC;&#x153;Vâ&#x20AC;? Cut Out XN308
Your Choice
Xtreme Curve XL
XN406
XN407
Xtreme Welless Natural
Xtreme Welless White
Xtreme Square
3TERILIZER 4RAY
Small
2-Sided Straight Pusher #NB0203 Straight Pusher / Cleaner #NB0204
#NB0207
79¢
$1
TM
#4727
Clear White Bright White Pink Bright Pink Natural French Dip
3TAINLESS Stork 3CISSORS
$1 $1 'ERMAN
#NB0208
.75 oz.
2 oz.
4 oz.
$2.95
$4.95
$9.95
NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119
NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120
NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121
ACRYLIC LIQUID
2 oz. NB1056
6 OZ
50-CT.
$3.95 8 OZ
4 oz. NB1018
$6.95
Dust Brush
Komfort Wedge
8 oz. NB1019
#NAB0116
Hospital Grade 16 oz. #PN114B
MEDIUM
Brush Cleaner Holder SALE! Brush Cleaner
$11.95
PUMPS DAPPEN DISH
4 oz. NB0323 Mushroom Pump Twist-Lock Pump 8 oz. NB0324
SALE!
6-CT.
#NB0409
HOLDS 8 BRUSHES
.!), !24
"253( SALE! 3%4
Flat Sable Acrylic Brush
Nylon Gel Brush
KOLINSKY $1 PURE Acrylic Brushes $1 $1
100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES
s s ."
s s ." #NAB0117
9
4 oz. #NB0410
Split Second Activator Spray
Primer
$1.95
2 oz. NB1058 8 oz. NB1020
NB1022
Brush-On Activator
2 oz. NB1057 8 oz. NB1021
1/2 oz. NB1023
1 oz. NB1026
$2.95 $4.95
Extender Tips
10-ct. 95¢ NB1052
DAPPEN DISH
Triple Dappen
Brush-On Resin $1.95
$1.95 $3.95
$99.95!!!!!
Sonic Touch III
$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01
10 gm NB1025
SALE! SOAKER TRAYS
Acetone Proof 2 for
#NB0408
s s ." s s ."
Resin $3.95 3INGLE 0ROCESS 56 'EL
Anti-Fungal Prep Spray
$1.95
s s ."
ALUMINUM ACRYLIC BRUSH
Brush stores in handle!
Porcelain w/ Lid
#NB0310
Round Sable Acrylic Brush
#NB0407
SAVE $40 Ceramic w/Cork
$6.95
#NC0134
$2.50 #NB0308
LONG #NB0406
1
For A Perfect C-Curve Every Time
$2.95 #NB0307
SHORT #NB0405
3)$%$
#NB0212
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH
WE EXPORT WORLDWIDE!
C-CURVE STICKS Shaping Tools
5-CT.
Stainless Steel Dust Masks
NEW & IMPROVED
Horseshoe Forms
NON-STICK
3-PC BRUSH PEN SET
Chasticide
9
#ALLUS 0LANER "LADES CT
25¢ each $23.95 100-ct. $99.95 Case (500)
$3.95 $39.95
GAL. #PN114G
ACRYLIC LIQUID VIOLET MONOMER 2 oz. 4 oz. 8 oz. NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz. 4 oz. 8 oz. NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE
NO MMA
100/180
Rectangular Forms
$1
Dries in Seconds!
BOX OF 250
#NB0300
0ROFESSIONAL #ALLUS 0LANER
Curved #NB0213 / Straight #NB0214 TM
ACRYLIC POWDER
240/240
Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!
#NB0210
4OE .AIL #LIPPER
#NB0301
Medium
#NB0302
2 grams #NB0304
Disinfectant
SALE!
#NB0205
Locking Handle
3TERILIZER *ARS
USE
20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C
XN306
Xtreme Cut-Out Clear
1X
USE
FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95
Xtreme Cut-Out White
$1
1X
XN303
XN305
Spoon Pusher / Pterygium Remover #NB0202
!CRYLIC .IPPER
4RAPPER #LIPPER
XN304
!SSORTED #UTICLE 0USHERS
SALE!
#NB0106
$1
NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C
TM
$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills
#NB0102
$1
Quick Bond Gel Glue 3QUARE
German Callus Planer Blades 10-ct. #NB0212D
12-pr. #SB0405
MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9
ARCTIC BLOCKS
3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P
#NB0101
$OUBLE 3PRING #UTICLE .IPPER
N A I L S
#SB0414
$1
RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011
MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95
180/180 #NB0013 100/100 #NB0015 180/180 #NB0017
F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95
NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills
B R U S H E S
$1
.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/
C
Waterproof Material
F O R M S
FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007
Onezees Toe Spa Thong Slippers Separators
Lava Stone
Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95
8bWYa D8&&)+ F_da D8&&),
T I P S â&#x20AC;&#x201D; G L U E S
FOREVER PLAID #HT0004
24-CT.
B Zebra
A
CRISS CROSS #HT0003
#SB0407
Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011
F I L E S
BALI #HT0002
#GPB102
$1 B U F F E R S
ALOHA #HT0001
CHOOSE FROM
1 oz. $6.95
SALE! $5.95 4 oz. $19.95 16 oz. $59.95
Pink Bright Pink White Bright White Clear X-Thick
UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz. NB1024 FIBREGEL
FABRIC
Pink NB1046 Clear NB1047
PRE-ADHESIVE STRIPS
$12.95
YOUR CHOICE
Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.
$1 NB0336 $9.95 LD1004
FREE APPOINTMENT BOOK & CATALOG
PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM
Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95
SE HABLA ESPAĂ&#x2018;OL
Prices in this ad are valid July 1 through August 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
www.nailsmag.com/fifi/18268 na0711ds.indd 148
5/24/11 3:11:33 PM
TM
USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś
LOWEST PRICES GUARANTEED!
RapidDryâ&#x201E;˘
BreatheEasyâ&#x201E;˘
NAIL DRYER
DUST COLLECTOR
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
Whisks dust and debris out of the air!
jm_d \Wdi ^ej%YebZ Wkje ed%e\\
DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES
Acrylic Bit Stand Holds 6
Large Barrel #NB0501
Large Barrel #NB0508
Small Barrel #NB0502
Small Barrel #NB0509
Cone #NB0503 Toothpick #NB0504
NB0523
Football #NB0505 4-wk Backfill #NB0506
#NB0518 Fine #NB0519 Medium #NB0520 Coarse
Backfill #NB0511 Football #NB0512
)NVERTED 4APERED "ARREL "IT
Chamois Buffer Bit
Mandrels
#NB0514
¢ #NB0517 Clear #NAB0001
RHINESTONES
$1
Gold #NAB0004 Green #NAB0005 Light Blue #NAB0007
premiernailsource.com
Pink #NAB0008
STRIPING TAPE
$1
100-CT.
Professional UV Lamp
#NB1507
4 WATT
$2.95
Cone NB0516
TAHITI
DOUBLE
42 WATT
$12.95
TIMER & FAN
UV Lamp / Removable Shade
$1
Barrel NB0515
#NB1504
SALE!
$19.95 9 WATT
6 WATT
$1
BORA BORA
per roll
View available colors online.
15,000 RPM
GOLD #NAB0227 SILVER #NAB0228
DOTTING TOOL
) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa
MIRROR PANELS & TIMER
$1
PER PK
$1.95
$1
.25 oz.
LACQUERS .6 OZ.
NAIL ART BRUSHES Striper Brush #NAB0111 Detail Brush #NAB0112 Angled #NAB0113
FIMO SHAPES
ACRYLIC ROSES
$2.95
$4.95
TM
EACH
LACQUERS 1/2 OZ.
.33 OZ.
.25 OZ.
15 DESIGNS AVAILABLE
$2.95
$4.50
$15.95
$1.95 10-ct.
TREATMENTS
GELAC GEL POLISH
TREATMENTS
TREATMENTS
1/2 OZ.
$2.95
.6 OZ.
1/2 OZ.
.33 OZ.
$3.50
$3.50
$4.25
h/RIGINALv 4HONG 3TYLE
h3OFTEEZv 8 3OFT
h/NEZEESv )NDIVIDUAL
Pedicure Slippers
Toe Separators
Toe Separators SALE! $3.50 24-ct. $1
`
`
0!)2
0!)2 #!3% /&
#!3% /&
1
#SB0404
Pumice Sponges #SB0408
#!3% /&
#SB0406
#SB0407
` #SB0412
"/8 /&
"/8 /&
` EACH
PEDICURE FIZZ
$4.95
%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212
BEST SELLER!
$3.95 per pound 6 lb. Box $17.95*($5 S&H)
SALE $15.95
1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207
0ARAFFIN -ITTENS OR "OOTIES CT SB0217
PARAFFIN WARMER
$19.95
Holds All Popular Brands
Manicure Warmer $9.95 25-CT. WHITE CUPS
5.)6%23!, ,).%23
#SB0317
100-ct. 4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214
0!#+
#SB0300
#SF1000
$49.95 #SB0201
#SB0301
PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128
$1.95
Gauze Wipes
0!)2 100-ct.
$1
Pedicure Socks
PNI NAIL TIDY â&#x201E;˘ ORGANIZER $19.95 #NC0127
Black #SB0409 White #SB0410
PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95
$2.95 pair
#PediStil1
MANICURE FIZZ
M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"
EMPTY DISPLAYS
.125 OZ.
$13.95
%!#(
TM
*
Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL
` EACH
TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95
SOAK-OFF GEL POLISH
.5 OZ.
THERAPEUTIC PARAFFIN WAX
144-ct.
YOUR CHOICE!
DURABLE ACRYLIC POLISH DISPLAYS
SHELLAC GEL POLISH
TREATMENTS
Fan Brush #NAB0114
$1
COLOUR EFFECTS
2.5 OZ.
4 WATT & 6 WATT ALSO AVAILABLE
#NAB0115
#SB0305
STRIPER LACQUERS
LACQUERS 1/2 OZ.
9 WATT #NC0007
COLORS AVAILABLE! VISIT OUR WEBSITE!
$1
STEEL CASE FWD/REV
UV BULBS $4.95 EA.
36 WATT
RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95
Art Club
TM
7 WATT #NC0231
TUNNEL
$11.95 $99.95 #NC0229 $49.95 #NC0004
$1
FIJI
$399.95
")43 !$* 30%%$ #KUPA1
$69.95 VALUE
#NB1500
NAIL ART FOIL
#EDMT20 20,000 RPM
Razzberry
SALE! $149.95 #PNI25
YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!
$1
Red #NAB0010
RHINESTONE SHAPES
Battery Operated UV Lamp
PER PACK
Choose from many styles at
144-CT.
NAIL BASIX
$1
Iridescent #NAB0006
Purple #NAB0009
$2.95
Includes 3 bits and no-hassle warranty.
#PNI12
DRIED FLOWERS
Black #NAB0002 Blue #NAB0003
$39.95
-4
-!.) 02/
Exclusive Price! 25,000 RPM
Includes 6 bits, 3 sanding bands and convenient carrying case.
#NB0521
Buffing Stone "ITS
DRILL
â&#x20AC;&#x153;THE BULLETâ&#x20AC;? DRILL KIT
0EDICURE "IT #NB0522
$2.95 EACH.
$4.95 EACH.
Cone #NB0510
Toothpick #NB0513
2-wk Backfill #NB0507
1000 ct. 100 ct.
$49.95
#NC0227
$99.95
SANDING BANDS
DIAMOND DRILL BITS
#NC0232
$69.95
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
Peppermint Pedicure Collection
Gentle Exfoliating Sloughing CrĂŠme
-ANICURE "ALLS CT
5 Gallons $59.95
0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"
Gal. $14.95
PIPE-FREE PEDI SPAS STARTING AT $1495!
CrĂŠme Mask
Pedicure Scrub
Rock Salts
Ice Cooling Gel
($10 S&H)
($5 S&H)
8 oz. $2.95
E L E C T R O N I C S
A C C E S S O R I E S
S N U A I P L P L A I R E T S A C C E S S O R I & E S
P O L I S H
M A N I C U R E
P E D I C U R E
M A N I C U R E
P E D I C U R E
PEDI CARTS STARTING AT $69.95! NAIL TABLES STARTING AT $169.95!
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.
www.nailsmag.com/fifi/18268 na0711ds.indd 149
5/24/11 3:11:40 PM
$3.32
20% OFF CUCUMBER HEEL THERAPY 2.6 oz. $6.20 15 oz. $18.20 54 oz. $45.60
SCENTSATIONS LOTIONS & BODY WASHES 8.3 OZ.
33% OFF
NEW! RETENTION+ SCULPTING POWDERS CLEAR 0.8 #CND1078 3.7 #CND1079
.8 oz. $10.95 3.7 oz. $32.75 SUPERIOR CLARITY AND BRIGHTNESS
INTENSE PINK 0.8 #CND1080 3.7 #CND1081 BRIGHT WHITE 0.8 #CND1082 3.7 #CND1083
JULY/AUGUST PROMOS
1-800-727-1119 www.premiernailsource.com 24 HOUR INTERNET SALE EVERY MONDAY! .75 OZ.
$6.95
57 Fashion Forward Colors Available!
$11.95 VALUE
90¢
$4.75
#SN18
#SN19
#SN26
3!.) 302!9ĂĽ4 OZ. sĂĽ!.4) &5.'!, sĂĽ!.4)3%04)#
BUY 1 GET 1 FREE!
BUY 1 GET 1 FREE!
$4.95
$27.95 #EZF13
VALUE
BUY 1 GET 1 FREE!
).34!.4ĂĽ.!),ĂĽ',5%ĂĽ ĂĽ'-
40 Brilliant Colors Available!
.5 OZ.
$8.95
$2.95
GRAND ARTIST OVAL BRUSH
BEST SELLER!
8 342%.'4(ĂĽ02)-%2ĂĽ ĂĽ/:
$69.95
$29.95
#IBD13
#,%!2ĂĽ"5),$%2ĂĽ'%, #IBD11C 2 OZ.
GELAC UV GEL 0/,)3(ĂĽ+)4
SAVE SAVE
$17
$28
$46.95 VALUE
SAVE $7 h"//')%ĂĽ.)'(43vĂĽ',)44%2ĂĽ!#29,)#
h$%3)'.ĂĽ#/,/2%$vĂĽ!#29,)#ĂĽ0/7$%2
ĂĽ7)4(ĂĽ#/6%2ĂĽ ĂĽ ĂĽ6!,5%
$9.95
$29.95
#NN11
#PNI12
$9.95
.5 OZ.
.75 OZ.
#)49ü,)'(43Š 3#5,04).'ü0/7%23
BUY 1 GET 1 FREE!
BEST SELLER!
PNI12 Bullet Drill Kit
350%2ü3%!,Š UV GEL SEALER
Includes AC adapter, 6 bits, and ĂĽSANDINGĂĽ bands
BUY 1 GET 1 FREE!
#RC04
7!44ĂĽ56ĂĽ"5,"
$4.95 #RC05
36 WATT "UILT )NĂĽ4IMER and Mirror 0ANELS
,/.' ,!34).'
BUY 1 GET 1 FREE!
$5.95
$1.60
$4.95
$4.95
EACH
#CN22
#CN34
#PL23
#PL24
CALLUS %,)-).!4/2 /2!.'% 4 OZ.
0/-%'2!.!4%ĂĽ ĂĽ&)' 3+).ĂĽ0/,)3(%2ĂĽ ĂĽ/:
12 PAIR
BUY 1 GET 1 FREE!
BUY 1 GET 1 FREE!
ECO TOE 3%0!2!4/23 BIODEGRADABLE
$27.95
$19.95
#GE07
EACH PEDICURE GALLONS
SAVE $9.00
0%$)ĂĽ#!2%ĂĽ 0%$)ĂĽ3/!+ĂĽ 0%$)ĂĽ3/&4ĂĽ 0%$)ĂĽ)#%ĂĽ 0%$)ĂĽ3#25"ĂĽ
Includes: Pedi Ice, Pedi Soft, Pedi Soak, Pedi Care, Pedi Cure, Pedi Scrub and Pedi Septic (8.5 oz. ea.), PLUS Pedi Pro File and sponge.
$89.00
#GG07
$125 VALUE
#1 WAX IN USA
BUY 1 GET 1 FREE!
COMPLETE WAXING SYSTEM
$10.95
$7.95
VALUE
VALUE
$39.95
YOUR CHOICE!
RELAX SEA SALT SOAK 64 OZ.
EACH
'% '% '% '% '%
$24.95
#NS2001
42/0)#!, 47)34 &2!'2!.#%
BUY 1 GET 1 FREE!
#SC08 "59ĂĽ/.% 3!.) #!2% $)3).&%#4!.4 302!9ĂĽ'!,,/.
'%4ĂĽ/.%ĂĽ ĂĽ/: ĂĽ 302!9 FREE!
($5 S&H)
$4.95 FREE VALUE
$5.95 #CP11
$2.95 EACH
#/-0,%4%ĂĽ.!),ĂĽ!24ĂĽ3!-0,%2ĂĽ+)4ĂĽ
$2.95 EACH INTENSE TREATMENTS
BUY 1 GET 1 FREE! 6 COLLECTIONS AVAILABLE 10 COLORS PER PACK
')') 3ĂĽ02/ĂĽ ĂĽ+)4
$29ĂĽ(%%, %,)-).!4/2 4 OZ.
$14.95 PEDI SCRUB GEL GALLONS
YOUR CHOICE!
PEDI-PAK INTRO
$36
$49.95
$4.95 ,94%ĂĽ"/$9ĂĽ "5TTERS 8 OZ.
SAVE
45..%,ĂĽ56ĂĽ,!-0
SAVE $10 SAVE $20
1 ĂĽ#/,/23ĂĽ!6!),!",%
Pomegranate & Acai #CN26C Honey & Soy Milk #CN26D
#,!33)#ĂĽ#/,/23ĂĽ ĂĽ ĂĽ6!,5%
-)#2/ĂĽ',)44%2ĂĽsĂĽ',)44%2ĂĽ342)03 &/),ĂĽ34!23ĂĽsĂĽ&/),ĂĽ(%!243 #253(%$ĂĽ3(%,,3ĂĽsĂĽ',!33ĂĽ"%!$3
BUY 1 GET 1 FREE! .5 OZ.
FREE SHIPPING ON ORDERS OF $99 OR MORE!*
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
PRICES IN THIS AD VALID FROM JULY 1 TO AUGUST 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.
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The
DECISION is
®
MSRP: $2500
NOW: $1995
C
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Silver Sparkle
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* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement. ** Call for additional spa chair color selections.
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Complete Tru-Touch Massage Cushion Set
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$199 com
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Taupe
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Crystal Clear MSRP: $2700
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Exclusively
by Lexor. C
Auto-Fill is a standard â&#x20AC;&#x153;Smartâ&#x20AC;? feature that can only be found in Lexorâ&#x20AC;&#x2122;s pedicure spas - helping salons save time and increase productivity since 2007. Ruby Red
infinity
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MSRP: $2995 $3495 w/ DAS
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C
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July Promotion
Promotion Only Valid From: 7/1/2011 to 7/31/2011
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Cannot be combined with any other offer or additional discounts.
Cannot be combined with any other offer or additional discounts.
Cannot be combined with any other offer or additional discounts.
We speak English and Vietnamese
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Z450
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While Spring and Summer are the gateway to relaxation for many, Salon owners know this is the busiest season for them! Pediworld has a wide range of pedicure spas that will suit your salon theme and style. We are ready to take what you envision and make it become your dream salon that you will be proud of. With so many chair styles to choose from, we will customize your ideas to fit your needs best. Let one of our bilingual representatives assist you. Call now for our new Spring and Summer promotions!
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Why wait? Artisan Crackle Nail Polish In Stock Now! available in 10 hot, shocking colors Hurry, get yours today
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{
}
my other life
Cindy Walston, nail tech In her other life: decorator
An Eye for Accessorizing “Whenever people would come to my house, they’d tell me, ‘You should be a decorator,’” says Cindy Walston, a 25-year nail industry veteran. Now based in Portland, Ore., she lived in Rio Vista, Calif., at the time. “I had a
‘‘
large vintage home built in the early 1900s. It was what I was most proud of and that was what propelled me to become a decorator.” Walston landed an opportunity to work with a local design company as a freelance decorator. “I worked on many homes, even businesses!” she says. She became certified in the field, but says you really just have to have an eye for it. “Scale and balance should come naturally to you.” Eventually she and a friend opened a country antique store that also housed her decorating office. “At this wild time, I managed to work long hours at the salon, cramming all my clients within a three-day work week,” she recalls. “The rest of the week I was at the store, consulting on homes, or doing store displays after hours.” That was until her husband dropped a bombshell. They had to move for his new job. “So here I am now in Portland. I bought a house and you guessed it — I’m decorating!” Walston is also in the process of opening a home-based salon. “I love French country decor. My home is very colorful, but my salon will showcase French whites, distressed glamour, and vintage furniture. I have never been a fan of the traditional nail table, so I will have a vintage French console table with curved legs. Once again I’m bringing my two loves together — decorating and nails. “Interior decorating is a lot like doing nails. You create, you have your own style and technique, and there’s a before and after. Your interior space can give you confidence and make you feel good about yourself — just like beautiful nails!”
Your interior space can give you confidence and make you feel good about yourself.
‘‘
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
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JULY 2011
5/25/11 9:58:45 AM
www.nailsmag.com/fifi/18122
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NEW from OPI for FALL/WINTER 2011
tucson, az
Rain? What’s that? Boasting an average of 350 sunshine-filled days a year, Tucson epitomizes the warmth and beauty of the American Southwest. Surrounded by breathtaking landscapes of mountain ranges and desert forests, this historical spot is not to be missed when Touring America.
TO SEE THE ENTIRE COLLECTION, TURN TO PAGES 2-3
MODEL IS WEARING COLOR TO DINER FOR
NATIONAL RELEASE DATE: 8/3/11 CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE For more information, contact your local OPI distributor. Call 800.341.9999 ©2011 OPI Products Inc.
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