Nails Magazine March 2011

MARCH 2011

farm fresh [HAND-PICK THIS SEASON’S MOUTH-WATERING COLORS]

GIVE YOURSELF A RAISE

WWW.NAILSMAG.COM

Protect Your Salon (and Clients)

From Credit Card Fraud

5 Themes + 16 Salons

= Over 100 Design Ideas

REAL SALON INSPECTORS OF THE NAIL INDUSTRY na0311Cover.indd 2

1/26/11 4:31:14 PM

gilded coral

royal velvet ancient jade

sapphire silk fancy fuchsia

pure porcelain

Available Date: March 1, 2011 18-Piece Countertop Display Includes FREE Nail Palette!

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Ivey is wearing PURE PORCELAIN

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LACQUERS FROM LEFT TO RIGHT: Austin-tatious Turquoise, Don’t Mess with OPI, It’s Totally Fort Worth It, I Vant to Be A-Lone Star, Suzi Loves Cowboys, San Tan-tonio, Houston We Have A Purple, Do You Think I’m Tex-y?, Too Hot Pink to Hold ‘Em, Guy Meets Gal-veston, Big Hair...Big Nails, Y’all Come Back Ya Hear?

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90-PIECE DISPLAY

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Model is wearing Guy Meets Gal-veston

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Call 800.341.9999 ©2011 OPI Products Inc.

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cnd.com/shellacN Š2011 Creative Nail Design, Inc.

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SAY GOOD-BYE

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cnd.com/shellacN Š2011 Creative Nail Design, Inc.

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SAY HELLO TO SHELLAC. WELCOME TO THE FUTURE!

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“Beautiful Base.

Flawless Finish.

The steps to perfect color.”

Nourishing base coats and super shiny top coats help enrich, strengthen and protect nails.

Fabulous manicures deserve the essie treatment.

866.348.9208

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www.essie.com

America’s nail salon expert.

Since 1981

1/25/11 6:46:57 PM

“my idea of a

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wine, sand and endless shopping.�

the spring collection

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“ Get a clean slate with my

paraben-free system.”

Naturally Clean by essie gently cleanses and restores intense moisture for supple, healthy-looking hands and feet.

A natural approach for the perfect essie salon experience.

Purifying Hand Treatment | Vitamin-enriched Manicure Revitalizer Refreshing Nail Cleanser | Purifying Hand Wash | Purifying Nail Polish Remover

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www.essie.com

America’s nail salon expert.

Since 1981

1/25/11 6:47:14 PM

“ Turn back the

hands of time.”

Essie Ejuvenate leaves hands visibly smoother and more radiant in four easy steps. Cleanse, exfoliate, treat and hydrate to reveal new, younger looking hands.

Hydro-Therapy Hand Revitalizer | Microdermabrasion Hand Refiner Advanced Radiance Hand Treatment | Intensive Recovery Hand Cream

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www.essie.com

America’s nail salon expert.

Since 1981

1/25/11 6:47:22 PM

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1/25/11 6:47:30 PM

We could’ve named it “Geltastic” or “Shelerrific”.

But why be like everyone else?

NSI Polish Pro. Like you, it dares to be different. Because you’re more than just a Nail Girl, you’re a Pro. So why not work with one? NSI Polish Pro takes only minutes to apply, seconds to dry, and stays chip-free for two weeks. Available in an ever-expanding array of sassy shades.

We’ll keep making the chemistry.

You keep working with a polish that’s as professional as you are.

nail systems international

Our Intro Kit with six Polish Pro colors and FREE Base and Top Coats now includes Pink Cashmere and Blanca, for a fabulous two-week French. For more information, go to nsinails.com/polishprofrench.

Or call 800-354-6741.

“For all things Polish Pro – like our many colors and newest additions, video demos, and more – visit nsinails.com.”

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1/27/11 3:23:01 PM

Apply Tip Strip First

Apply Sheer Strip on Top

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cnd.com/whoareyouN Š2011 Creative Nail Design, Inc.

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WHO ARE YOU?

From a simple coating to a total rebuild—CND has a comprehensive nail product range to give you and your clients precisely what you need—and exactly what you want!

What kind of nail girl are you anyway? Take this quick nail quiz to find out.

Maybe you’ll surprise yourself—maybe not.

6) MY RED CARPET STYLE IS MOST LIKE: a. Katy Perry b. Gwyneth Paltrow c. Fergie d. Lady Gaga

1) MY NAILS ARE NATURALLY: a. Perfect. I’ve considered hand modeling. b. Pretty darn good, nature was fairly kind to me. c. I hate to admit it, but they’re a bit weak and in need of extra length and shape. d. Just plain sad. Can you say ski-jump?

2) I CHANGE MY NAIL POLISH: a. Every other day – I wouldn’t be caught dead wearing the same color twice. b. Polish? I gave up on it long ago because it chips off within a couple of days! c. I prefer a Forever French manicure all the time, every time, but I wouldn’t think to do it by myself. d. Only when I go to the salon – every 2 weeks.

3) WHEN I “PICK A COLOR” I THINK: a. Hmmm…what mood am I in today? Purple, greige, matte, shimmery? I love ‘em all! b. Just the facts ma’am – classics only. c. Color? Sometimes…but I often just like it served up Forever French. d. Pull out the stops – I want it all…sparkles, texture, color!

4) MY FAVORITE NAIL STYLE IS: a. Short and shaped – I don’t want to give too much away. b. Classic with just a bit of length – mother always told me to behave. c. Mid-length – and ready for action. d. Extreme long or short – nothing in between!

5) I USE MY NAILS FOR: a. Are they supposed to do anything besides just look gorgeous? b. Texting, texting, texting…and more texting. c. Everything – they’re my personal tool box. d. A bold, daring style accessory.

7) MY LEVEL OF DEVOTION IS: a. I’m a serial dater and tend to bore VERY easily. b. I love a healthy, happy liaison, but don’t smother me. c. I’m very loyal and looking for a longterm, faithful relationship. d. Once I find the perfect fit – I’m 100% committed and unlikely to go anywhere else. EVER. 8) MY DREAM PLACE FOR A VACATION IS: a. Vegas, baby. Where else? b. On a white sandy beach where I can swim, surf, or just plain relax. c. Paris, je t’aime. d. Morocco, to find wild new style ideas.

9) MY FAVORITE MOVIE IS: a. The Devil Wears Prada b. Eat. Pray. Love. c. Sex & the City d. The Matrix 10) THE WORDS THAT BEST DESCRIBE ME ARE: a. Colorful, trendy, fashion-forward. b. Classic, simple, active. c. Stylish, cheeky, unique. d. Edgy, cool, dramatic.

NOW SCORE YOURSELF: Number of A’s:

Number of C’s:

Number of B’s:

Number of D’s:

IF YOU ANSWERED MOSTLY: A’s you’re a Colour & Effects Girl: The I’ll-change-it-tomorrow-gotta-try-every-shade-every-finish girl.

B’s you’re a Shellac™ Girl: Make ‘em look great and make it last. See you in 2 weeks—gotta run!

C’s you’re a Brisa™ Girl: Give me my French mani (or pop of color) and make it perfect! Beautiful and flexible like me.

D’s you’re a Retention+ Girl: The no limits, nails-with-attitude diva. Go ahead—make my nails.

COLOUR & EFFECTS

SHELLAC™

A

B

BRISA™ GEL

C

RETENTION+™ LIQUID & POWDER

D

Want to learn more about your “nail personality?” Visit cnd.com

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{in this issue}

March 2011 Volume 29, No. 2

Features

106

lace ketp Mar ta

en Mag

106 Farm Fresh This spring’s polish collections remind us of a trip to our local farmer’s market. Spring polish colors look good enough to eat as we take this season’s newest mouthwatering colors from farm (in this case, the polish manufacturer) to plate (your client’s nail plate, of course).

114

114 Plastic Protection If clients can pay with credit cards at your salon, there are some things you need to be aware of to help protect yourself from becoming involved in a credit card fraud scam.

118 Before the Salon These techs held interesting jobs before they ventured into the beauty industry. Read about what they did before life in the salon, and what it is they love about doing nails.

118

132 5 Salon Themes (& How to Make Them Work) There’s a lot of room to be creative within any given theme, whether it’s floral or ocean or something completely different. We take a look at 16 salons that are on the same wavelengths with their design ideas, but managed to really make it their own.

MARCH 2011

WWW.NAILSMAG.COM

page 106

farm fresh [HAND-PICK THIS SEASON’S MOUTH-WATERING COLORS]

132

GIVE YOURSELF A RAISE

page 82

Protect Your Salon (and Clients)

page 114

5 Themes + 16 Salons

page 132

From Credit Card Fraud

= Over 100 Design Ideas

REAL SALON INSPECTORS OF THE NAIL INDUSTRY na0311Cover.indd 2

page 104

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Cover Look

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Nails: Elsbeth Schuetz, Orange, Calif., ms-management agency LA Photographer: Vu Ong Model: Carrie Jacobson MARCH 2011

1/27/11 3:05:45 PM

Look for Katy’s new album, Teenage Dream!

shatter

Apply one coat of Black Shatter over completely dry nail lacquer for a look that’s totally Katy!

Teenage Dream

The One That Got Away

Not Like the Movies

Black Shatter

Last Friday Night

Find us on: Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent Pending).

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

na0311toc.indd 19

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{in this issue}

45

100

66

70

20 |

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NAILS MAGAZINE

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Technique 45

Business 77

48 Demos Step-by-steps from Christrio and Wax n Waxing 52 Signature Services Step-by-steps for a Fizzing Chocolate Peppermint Spa Pedicure 54 The Queen of Wrap Madelyn Johnson’s early clientele had a fondness for wraps, leading her to become quite a skilled wrap expert. She shares one of her most common fiberglass wrap procedures over a tip.

80 Reader to Reader What’s the one thing in your salon you should throw away but probably never will?

82 Give Yourself a Raise When an increase in service pricing is based upon pre-designated standards, techs can make the move with confidence instead of concern — regardless of the economy.

88 Salon Profile Turkish salon Misk keeps cleanliness and luxury at the top of its priority list as owner Ceren Ergun gears up to open a second location of her popular nail haven in Istanbul.

Style 57

Health 95

60 Nail Art Studio Step-by-steps on new nail art designs 66 Color Chameleons It’s OK if your client can’t pick just one color. It may even be preferable.

Use these products to give her a nail look that changes with her surroundings.

70 Rock ’n’ Roll Forever The winners of this year’s Nail Mural Contest are a testament to their creators’ hard work, focus, and inspiration.

74 Boutique: Princess Accessories Adorable princess party items are not only smart retail options for little mani/pedi parties, but they’ll also serve as add-on sales for mommydaughter visits to the salon.

98 Under the Microscope: Pterygium Pterygium is an adhesion between the skin surrounding the nail and the area under the nail plate.

100 The Secret Life of a Salon Inspector What goes into helping nail salons stay compliant and protecting public safety? We talked to some movers and shakers behind the scenes in state cosmetology boards to shed some light on what it takes to fill their shoes.

104 Secret Ingredient: Vitamin E A closer look at this fat-soluble antioxidant discovered in 1922.

In Every Issue 24 28 34 40 42 128 142 144 152 170

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life

MARCH 2011

1/27/11 3:06:48 PM

Improve Lacquer Performance Chosen #1 basecoat by nail care professionals, ORLY’s BONDER® rubberized basecoat grips lacquer to the nail surface for lasting adhesion and wearability.

ORLY Nail Treatments are Free of DBP, Formaldehyde & Toluene

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. FOR MORE INFO & AUTHORIZED DISTRIBUTORS CALL

800.275.1111

orlybeauty.com

www.nailsmag.com/fifi/13168

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log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Watch and Learn.

Gain an Encyclopedia of Knowledge.

If you haven’t been to NAILStv lately, you’ll be thrilled to know that the redesigned website features better navigation and more videos than ever before. Whether it’s watching a video of a Fizzing Chocolate Peppermint Spa Pedicure or a tutorial for Orly’s Instant Nail Artist products, you’re sure to find a video that helps improve your professional skillset.

Ever growing, the NAILS Encyclopedia is a just-launched reference tool written specifically for nail techs. Look up definitions and info on specific nail diseases, product ingredients (popular and obscure), product manufacturers, and more among the hundreds of terms and concepts.

www.nailsmag.com/encyclopedia

Get Down to Business.

NAILS’ new Business channel is a website devoted to ideas for running a successful nail salon. From marketing and promotions to customer service and retail, this site is your go-to place for the best business ideas.

www.nailsmag.com/nailstv

www.nailsmag.com/business

Share the Wealth.

See Where It All Began.

Take a walk down NAILS memory lane by viewing (almost) all our magazine covers since NAILS launched in February 1983. (And if you have one of the three covers we’re missing — May 1983, December 1983, or April 1985 — please e-mail hannah.lee@bobit.com so we can fill them in!)

Now, sharing an article you read on NailsMag. com is easier than ever. With a menu of “share this” options at the top of each article, printing, e-mailing, or posting to Facebook is a snap.

www.nailsmag.com/magazine/1983

www.nailsmag.com

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MARCH 2011

1/25/11 5:51:55 PM

All Hands On Deck

Life Preserver

Hey Sailor

Ahoy!

First Mate

Starboard

Lighthouse

White Cap

Pelican Gray

Sea Spray

Below Deck

Sunset Sail

Knotty

Model is wearing “Life Preserver”

12 New Nautically-Inspired Shimmers and Crèmes

www.nailsmag.com/fifi/13119

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{on my mind} Creating Client Loyalty I’ve been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. A few days ago, the company president popped into my office to tell

Do you have any interesting client loyalty programs? How do you keep your clients loyal? I’d love to hear from you so we can share your tips with other readers! E-mail hannah.lee@bobit.com.

Hannah.Lee@bobit.com

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me about a dilemma. The hairstylist who he has gone to for 30 years (30 years!) moved to a new salon. The new salon is right across the street from the old one.

But he is considering looking for a new stylist because he doesn’t like the ambiance of the new salon.

Around the same time, a friend told me her hairstylist was leaving for another salon. My friend is a new client, having only been in for two or three appointments.

She’s been happy with her services, but she’s still not sure if she will follow her stylist to the new location.

These are two very similar situations — both instances have a stylist moving to a new location that is literally on the same block as her last salon — with two very different levels of loyalty. But the outcome will likely be the same — both stylists will likely lose their clients.

It got me thinking about how you can create loyalty — either to the salon itself or to you as a technician — so clients won’t just pick up and leave. Here’s a checklist I think is a good place to start: 1. Technical quality and consistency: If you are really good at what you do (be it pink-and-whites, nail art, or killer pedicures), and you do a consistently stellar job, your clients will have no reason to consider taking their business elsewhere. If you’re a salon owner trying to create loyalty to the salon, make sure that no matter who a client sees, she gets the same high quality service. There is a reason Starbucks are so popular. No matter what store you visit, you get the same non-fat vanilla soy latte. You want your salon to be that for your clients.

2. High level of sanitation and cleanliness: Let’s face it, clients are still being bombarded with messages about the dangers of unsanitary salons. Following strict disinfection and sanitation procedures will let clients know you are always thinking about their safety. And if your salon is clean and tidy, that’s the first thing someone sees when she walks in the door.

3. Exceed expectations: Everyone (even discount salons) has magazines for clients to read and offers a beverage. You have to offer customer service that really goes above and beyond. Remembering the gel-polish color combination she loves is a good detail. Offering loyal clients priority booking on new services makes them feel like they are part of an elite group. Every so often surprise her with a small thank you gift for being a loyal client. It could be a discounted service upgrade or a free bottle of her favorite lotion.

4. Really listen: Listen to what clients are saying (and what they aren’t saying) so you can respond to their needs and offer exactly what they’re looking for. Responding to suggestions from clients, even if it’s just a small one, lets them know you really are listening and you care about her business. Just because you love to do the stiletto nails, doesn’t mean your client wants to wear them. Don’t push extreme nail looks on clients who love a natural look. Know who you’re servicing.

5. Be available: There are so many ways to communicate with your clients these days — phone, text, e-mail, newsletters, Facebook, Twitter, blogs. You don’t have to do all of these things. And you certainly don’t need to be available at all hours, but you can create loyalty by making clients feel like they are a part of your salon’s inner circle. Blogging about life at your salon or nail trends gets your clients excited to come in and see what’s going on. Posting specials on Twitter makes clients feel like they are insiders.

MARCH 2011

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www.nailsmag.com/fifi/13260

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www.nailsmag.com/fifi/13260

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{

}

on your mind

JANUARY 2011

WWW.NAILS MAG.COM

A BOBIT BUSINESS MEDIA PUBLICATION

READERS WRITE BACK Thanks for including me in thee WHO HAS TH WORST E Cast Yo CLIENT EV ur Vote ER? Comfy, MANIC Creative URE TA BLES

TH

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

Schedu le Your Trade 2011 Shows

E WEARS DEVIL January issue. I am on top of the world right now! I have …NAIL S gotten so many wonderful compliments from everyone; they think it is pretty cool and really can’t believe it!

It was very funny, my daughter brought in the mail Reader -Writte n and I saw the magazine sitting there. I let it sit there for two days (TWO DAYS!), and it didn’t even hit me that th t it was the January issue. Then I looked for the section on manicure tables, turned the page, turned the page, (I was bummed at this point), then there it was. I was so jazzed, dancing and screaming and no one was available to tell! I took a picture of the cover and the article and posted it on my Facebook page and the comments and congrats started to come in!

I am going to see if my local newspaper will run something stating that a local business was in a magazine.

Any suggestions on how to do this would be great as I am flying by the seat of my pants.

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com

[The Ins piration Behind This W inning Cover]

Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

THE

na111 1110_ 0_cov coverW erWin inner.i ner.ind ndd d 2

ISSUE

11/23/

10 10:48:

31 AM

Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Jennifer Washington Jennifer.Washington@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com

Anna Schmidt Nails By Anna!

Maumee, Ohio

Graphic Artist Kimberly Pham Kim.Pham@bobit.com

Editor’s Note: We’re so glad you like the coverage. Regarding contacting your local newspaper, we recommend e-mailing a copy of the article to the appropriate editor, along with a brief writeup about your NAILS Magazine mention and what makes it special. Good luck. We hope you get more coverage out of it!

Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com

OPENING NEW SALON Happy New Year! I want to thank you tremendously for making me a part of January’s issue.

I really can’t tell you how happy this makes me. I was so inspired I decided to open my own salon. And I wanted to thank you because just having my step-by-step published made the difference when it came to my decision to open one or not!

Your magazine has really helped me in my career — from the articles to the nail art descriptions to the chance to get published! I attended nail school this summer, graduated in mid-September, and I am now opening my own nail salon. I really couldn’t have done it without your magazine with me every step of the way!

Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Desiree Bennett For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com

Cassi Samora Via e-mail

Editor’s Note: Good luck on your new journey as a salon owner! It’s obvious you have the passion and drive. We’re glad we could play a small role in encouraging you to follow your dreams.

Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson >>>

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MARCH 2011

1/26/11 4:16:28 PM

Who says

you can’ t be perfect?

Patented Innovation Non-chipping Long-lasting Perfect smile lines every time

Dashing Diva French Wrap Manicure Application

STEP 1

STEP 2

STEPS 3+4

RESULTS

Apply French Wrap Plus.

Clip off application tab to release French color.

Apply Dashing Diva Base Seal and then Top Seal.

A perfect French manicure that lasts on natural nails!

©2011 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com www.nailsmag.com/fifi/13231

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{on your mind}

Where in the world is NAILS Magazine?

Editor’s Note: Do you have a picture of yourself reading NAILS Magazine? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis of what’s going on in the photo (where you are, what you’re there for).

WEB POLL Do you have MSDS for all of the products in your salon?

Yes

28.1%

No

25%

Most of them

18.8%

What are MSDS?

28.1%

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

365 DAYS OF NAIL ART How do I submit a picture for the 365 Days of Nail Art blog?

The Great Nail Tech Challenge Editor’s Note: So many people sounded off on our Facebook page about “The Great Nail Tech Challenge” that appeared in the 2010-2011 Big Book. Here’s what a few of them had to say:

Anna Noel:

the Great Nail Tech

Got my Big Book! Love it! Gonna try some of the challenges. Such a great idea.

challenge

Mayra Mariposa Via Facebook.com/nailsmag

Editor’s Note: Due to its popularity, we’re continuing our 365 Days of Nail Art blog (blogs.nailsmag.com/ 365nailart) for a second year. All you have to do to be included is e-mail pictures of your nail art to editor@ nailsmag.com. Make sure to include your full name, salon name, city, and state. Also tell us what materials you used to create the nails. Happy painting!

Margaret Thomas: Just received my digital edition of the Big Book and it is outstanding! Going through the 52 challenges and one of the first things I’m going to do is volunteer to teach nail art at a local beauty school! Great idea!

#1 Create a new signature service.

Take the time to create a themed service or to incorporate seasonal changes to your menu to add some excitement. Brainstorm with your team about what mani or pedi services you’d like to offer: maybe a chocolate pedicure for Valentine’s Day or a Cosmopolitan Manicure for the after-work crowd. You can develop services both initially inspired by the service idea itself (say, “olive manicure”) or by first researching unique products (say, finding an olive hand lotion). If you have a product line you already prefer to use, then consider contacting the company to find out the different ways the product can be incorporated into signature services or what other lines are available to help you switch it up.

challenge #2

Jamie Rena Melchor:

Create a portfolio.

A portfolio with photos of your work should show your skills while also letting clients, potential clients, and employees see how organized you are. Purchase a simple binder and plastic sheet covers from an office supply store, or go all out with a professional portfolio book (like the ones at www.houseofportfolios.com). Be sure to include photos of your specialties (be it nail art, Minx, or glitter toenails), plus some essentials like a classic French. You should also include any accreditations or certificates you’ve earned, like certificates of completion from manufacturer courses.

If you’re an aspiring celebrity manicurist, you’ll need an online version at well. Post your photos on photocrew. com or hire a web designer to create your own individual site. You can include videos or electronic press kits that include your resume and bio.

If you have a smart phone, organize your photos so you can show your portfolio using the phone screen.

I have quite a bit of the challenges already accomplished, but I want to try getting some confidence to enter a NAILS Magazine contest (#36), take more breaks, which I don’t know how to do (#39), and enter a nail competition (#52).

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2010-2011 THE BIG BOOK

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Jill Wright: CORRECTION The “Not Your Normal Salon Job” story in the February issue (p.

108) listed incorrect names. The correct names are Cecilia Bustamante and her husband Army Sgt. Rogelio Pagan.

I loved the Big Book and especially the Nail Tech Challenge section.

What a great idea! I’ve already completed #18 (Get your most difficult natural nail client to try soak-off gels.) and #22 (Spring clean your salon.), plus I’m investigating #15 (Get found online.) and #21 (Get five clients to review you on Yelp.com.).

STRUT YOUR STUFF I just wanted to send a much overdue thank you!

I participated in BeautyTech.com’s Strut Your Stuff 2010 contest and won the prize for best presentation photo. p Thank you so much for Tha sponsoring and supporting spo the th contest (one among many!) and thank you m so s much for the $200 prize you awarded me. p I absolutely love your magazine and am so,

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so honored and proud to have been featured in your magazine in the past, and I’m honored that you enjoyed my photo in this particular contest. As a result I am making it a goal to one day be on your cover! Thank you again for your amazing magazine, your insight into the nail industry, and for all the

inspiration and determination your support of this industry and all it’s achievements has instilled in myself and all the other technicians you honor in your pages!

Carla Foster Carla Foster Nails Shaughnessy, Britsih Columbia, Canada

Psssst…

Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

MARCH 2011

1/26/11 5:29:07 PM

/X[XU \ 6SD 3URGXFWV

Lemongrass and Lavender Formulated with Time Released Emollients That Moisturize Skin Every 2 Hours

Enhance the Scentual Spa Experience

SM

www.nailsmag.com/fifi/13102

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AFTER THE FIRST 24, YOU ASKED FOR MORE. OK. You asked for more. You got more. 48. 72.

So, now, here’s even more.

More. More. And more Gelish colors on the way.

Gelish® the first brush-in-bottle gel-polish. Starting with the initial 24, onto 48 now adding new colors to bring it up to 72. Closing in soon on over 100 gorgeous Gelish colors that keep on looking great for the longest time.

Ask. And you shall receive.

Genuine Gelish. Sold only to licensed nail professionals.

The new 24 more…now bringing it up to 72 (Winter 2011). Then, Spring will spring with many more...

EMERALD DUST GRAND JEWELS HIGH VOLTAGE

na0311oym.indd 32 NA0211handandnailspd1.indd 2-3

TICKLE MY HEART

CHAMPAGNE

NEED A TAN

MEDIEVAL MADNESS

GLAMOUR QUEEN

PINK SMOOTHIE

GO GIRL

IT’S A LILY

TUTTI FRUTTI

1/26/11 4:17:25 PM

YOU ASKED FOR MORE. YOU GOT MORE.

72

Colors and Counting!

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The 2011 24 More Colors

72

NA_harmony_insert_27JAn11.indd 3

01400 EMERALD DUST

01401 GRAND JEWELS

01402 HIGH VOLTAGE

01403 TICKLE MY HEART

01404 CHAMPAGNE

01405 NEED A TAN

01406 MEDIEVAL MADNESS

01407 GLAMOUR QUEEN

01408 PINK SMOOTHIE

01409 GO GIRL

01410 IT’S A LILY

01411 TUTTI FRUTTI

01412 HOT ROD RED

01413 UP IN THE BLUE

01414 AFTER DARK

01415 DIVA

01416 ALL ABOUT ME

01417 PLUM AND DONE

01418 BLACK CHERRY BERRY

01419 QUEEN OF HEARTS

01420 JET SET

01421 SNOW BUNNY

01422 LITTLE PRINCESSES

01423 SWEET DREAM

1/27/11 5:46:47 PM

of Long ng Col or ors TheWeeks New 24 Lasti More Col

48 01323 SLEEK WHITE

01324 SIMPLER SHEER

01325 FOREVER BEAUTY

01327 LIGHT ELEGANT

01329 RESERVE

01330 EXHALE

01331 PASSION

01332 GOSSIP GIRL

01333 HIGH BRIDGE

01334 TIGER BLOSSOM

01337 STAND OUT

01339 ELEGANT WISH

01340 SWEET CHOCOLATE

01342 BELLA’S VAMPIRE

01348 BLACK SHADOW

01349 CAUTION

01350 DEEP SEA

01351 NIGHT REFLECTION

01352 TUMBERLINE VIOLET

01353 JUNE BRIDE

01354 GOLDEN TREASURE

01358 WATER FIELD

01367 VEGAS NIGHTS

01370 SILVER SAND

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Colors that Cure in 10, 20, 30, Seconds

24

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01328 BASHFUL

01357 VANILLA SILK

01346 TASSLES

01345 MOROCCAN NIGHTS

01344 DESERT SANDS

01359 TAFFETA

01326 AMBIENCE

01360 WICKED

01361 IVORY COAST

01355 BRONZED

01347 ALLURE

01356 TWINKLE

01343 RED ROSES

01363 GOOD GOSSIP

01369 ROSE GARDEN

01336 RENDEZVOUS

01366 SAMURI

01362 NIGHT SHIMMER

01341 SEA FOAM

01365 MINT ICING

01368 MIDNIGHT CALLER

01335 PRINCESS TIARA

01364 OCEAN WAVE

01338 STAR BURST

1/27/11 5:46:53 PM

FOUNDATION Base Gel FOUNDATION secures adhesion while not damaging the natural nail plate.

GELISH FOUNDATION cures in 10 seconds in a LED Light or 1 minute in an UV Light.

01245

15ml (15g) – 1/2oz

TOP-It-OFF Sealer TOP IT OFF is a soak off gel product that can quickly be removed with Soak Off Gel Remover. GELISH TOP IT OFF cures in 30 seconds in a LED Light or 2 minutes in a UV Light.

GELISH Cleanser

ARTIFICIAL Nail Remover

GELISH Cleanser is designed special formulated to work with GELISH TOP IT OFF. Gelish Cleanser will assure a high shine finish without any tacky residue or without drying to the skin.

120ml - 4oz 480ml - 16oz

01250 01251

15ml (15g) – 1/2oz

01246

Has conditioning additives the keep the skin from drying and maintain a healthy nail.

GELISH Soak Off Gel Remover will remove the Soak Off Gel Polish with proper application in 10 minutes or less.

120ml - 4oz 480ml - 16oz

01248

01249

PH BOND NOURISH Cuticle Oil NOURISH is a unique blend of Grape seed Oil, Almond Oil, Sesame & Vitamin E. It is a versatile product that can be used in various services to restore essential oils.

01207

15ml (15g) – 1/2oz

Can be used in all types of services including acrylic applications, gel nails, any nail adhesives and tip applications, as well as prior to any base coat or nail strengthener for optimal performance.

01206

15ml (15g) – 1/2oz

STRUCTURE Clear Gel The STRUCTURE Gel is a soak off gel product that can quickly be removed with Soak Off Gel Remover. GELISH STRUCTURE cures in 30 seconds in a LED Light or 2 minutes in a UV Light.

01247

NA_harmony_insert_27JAn11.indd 6

15ml (15g) – 1/2oz

1/27/11 5:46:57 PM

Compact High-Performa

The Harmony L.E.D. 9G & 6G are a scientifically-engineered, precisely-calibrated authentic L.E.D. (Light-Emitting Diode) lamp of exceptional quality. They’re specially-designed for rapid, efficient gel curing, particularly for the newest gel-polishes such as Harmony’s latest high-performance gels.

The Harmony L.E.D. 9G & 6G will quickly and comfortably cure gels to effectively ensure the smoothest, most level gel-drying.

The quiet, compact yet rugged Harmony L.E.D. 9G & 6G lamps are guaranteed to provide years of reliable in-salon performance, without any variations in curing-time temperatures while consistently producing properly-cured gels.

L.E.D. lights are faster and more reliable, far better for gel application than UV light. Now, never replace a bulb again: the Harmony L.E.D. 9G & 6G’s LED lights won’t ever need bulb replacement…unlike UV lamps that have 4 or more bulbs which require full replacements every few years.

And the Harmony L.E.D. 9G & 6G LEDs last up to 50,000 hours of normal salon use without any diminished brightness or power throughout the product’s entire lifespan. Guaranteed!

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mance L.E.D. Gel Lights

Features: • Patent Pending eyeShield™ (limits light exposure) • Pedicure-ready flip-out inverter • Easy-to-remove tray for effortless, thorough sanitizing • Preset Digital-Display Timer • Never need to replace bulbs • Ergonomic design for client comfort • Compact designed to save table space • (6) 5-watt LED lights [= 30 watts] • Multi-Modes: Timesaver; Cure times 10, 20, 35 seconds • LED 9G & 6G lamps have consistent power and performance from the first second out of the box through to the 50,000th hour • Available in 110 & 220 volts • One-year warranty

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Application 1 Sanitize the nails and your clients hands.

2 Push back the cuticle and clean the surrounding nail plate.

3 Shape the natural nail using your Hand & Nail Harmony file of choice (recommended: Hand & Nail Harmony Wooden File)

4 Gently remove the shine using the Hand & Nail Harmony 100/180 Buffer.

5 Remove the dust and Wipe the nail with Hand & Nail Harmony Cleanser using a lint free wipe.

6 Apply Hand & Nail Harmony PH Bond to the nail plate.

7 Apply GELISH FOUNDATION GEL - in a thin application and seal the edges of the nail.

8 Place hand in the LED 6G Light for 10 seconds or UV Light for 1 minute.

9 Apply GELISH SOAK OFF GEL POLISH of Choice - in a thin application from cuticle to free edge. Be sure to seal the edges of the nail.

10 Place hand in the LED 6G Light for 30 seconds (10 seconds for light colors) or a UV Light for 1 minute for lighter colors or 2 minutes for darker colors.

11 For darker coverage, repeat Step 10 & 11.

12 Apply GELISH TOP IT OFF GEL SEALER from cuticle to free edge using a thin light application.

13 Place hand in LED 6G Light for 20 seconds or UV Light for 2 minutes.

14 Wipe off the tacky service with HAND & NAIL HARMONY CLEANSER. 15 Apply HAND & NAIL HARMONY NOURISH cuticle oil to the skin surrounding the nail.

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Maintenance 1 Sanitize the nails and your clients hands.

2 Push back the cuticle and clean the surrounding nail plate.

3 Using a 180 GRIT HAND & NAIL HARMONY FILE, lightly file over the entire nail to remove the shine and blend the Gelish to the natural nail.

4 On the natural nail gently buff using the HAND & NAIL HARMONY 100/180 GRIT. Be sure not to angle your buffer so that you do not create any damage to the natural nail.

5 Remove the dust and wipe the nail with Hand & Nail Harmony Cleanser using a lint free wipe.

6 Apply Hand & Nail Harmony PH Bond to the nail plate.

7 Apply GELISH FOUNDATION GEL over the entire surface of the nail, be sure to seal the edges.

8 Place hand in LED Light for 10 seconds or UV Light for 1 minute.

NOTE: if you have applied GELISH STRUCTURE GEL to the nail, please apply at this time.

9 Apply GELISH SOAK OFF GEL POLISH of choice over the entire nail surface.

10 Place hand in the LED 9G Light for 30 seconds (20 seconds for light colors) or an UV Light for 2 minutes (1 minute for lighter colors).

11 For darker coverage, repeat Step 10 & 11.

12 Apply GELISH TOP IT OFF GEL SEALER from cuticle to free edge using a thin light application.

13 Place hand in LED Light for 20 seconds or UV Light for 2 minutes.

14 Wipe off the tacky service with HAND & NAIL HARMONY CLEANSER. 15 Apply HAND & NAIL HARMONY NOURISH cuticle oil to the skin surrounding the nail.

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Soak-Off 1 Use Hand & Nail Harmony 180 Grit File, gently file the surface of the GELISH to break the seal and remove shine.

2 Place a cotton saturated with HAND & NAIL HARMONY SOAK OFF GEL REMOVER over nail.

3 Wrap in foil for 10 minutes. Gently remove gel with orange wood stick.

4 Use Hand & Nail Harmony 220/280 Buffer, lightly buff surface of nail.

5 Apply Hand & Nail Nourish cuticle oil.

NOTE: If you have done fill maintenance on the nails, the removal time may be longer.

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Helpful Hints

Tech Tips

QUESTION: Is it used with a Base Coat?

ANSWER: GELISH FOUNDATION GEL is new technology for gel adhesion. It is designed to create the bond between the Structure Gel or the GELISH COLORS to the natural nail plate. There is no primer necessary in this system.

QUESTION: Do you use a Top Coat?

ANSWER: GELISH TOP IT OFF, is a soak off gel top coat that seals the GELISH Gel Polish but does remove. TOP IT OFF cures under UV or LED Lights and has a long lasting high shine.

QUESTION: Do we need to cleanse the Top It Off? ANSWER: YES, this product does require cleansing after curing.

QUESTION: How long does it last?

ANSWER: GELISH will last until you soak it off. GELISH does not peel, chip or fade, it performs like a GEL. QUESTION: How do you remove it?

ANSWER: This product will soak off in 10 – 15 minutes. Lightly file over the top of the surface with a 180 grit file, apply GELISH SOAK OFF GEL REMOVER to a cotton ball and place on the nail.

Wrap the nail with foil and allow the nail to soak for 10 – 15 minutes. Then rub off the nail. If you have used the structure gel to build the nail, this might take additional time.

QUESTION: Does GELISH cause any chemical damage to the natural nail?

ANSWER: This system uses only a pH balancing agent to stabilize the moisture level of the nail.

Then the FOUNDATION Gel has adhesive properties that attract to the keratin in the natural nail, not causing any depletion, only acting as a 2 sided tape to adhere the STRUCTURE or the GELISH Gel Polish to the nail itself.

QUESTION: Can Gelish Gel Polish be used over traditional gel or acrylic?

ANSWER: Yes, it can be put over traditional gel or acrylic as long as it is being applied to a rough surface filed with a 100 grit Harmony buffer or a 180 grit file. REMEMBER, you cannot soak this off acrylic without removing the nail itself.

QUESTION: How many applications per bottle?

ANSWER: Most Gel Polish applications include a 2 coat application. The 15ml bottles will do approximately 50 – 60 full sets.

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72 21

DAYS I NG AZ OF AMLOR! CO

14509 Best Avenue, Unit B, Norwalk, CA 90650

Phone:

562. 623. 4203

Fax: 562. 623. 4227

www.NailHarmony.com email: Sales@NailHarmony.com

NA_harmony_insert_27JAn11.indd Sec1:2

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48

www.NailHarmony.com They’re Gonna Gotta Get Gelished!

Ask your local distributor for genuine Gelish today Made in the USA

HOT ROD RED UP IN THE BLUE

AFTER DARK

DIVA

ALL ABOUT ME

PLUM AND DONE

BLACK CHERRY BERRY

QUEEN OF HEARTS

JET SET

SNOW BUNNY

LITTLE PRINCESSES

SWEET DREAM

www.nailsmag.com/fifi/13285

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1/26/11 4:17:31 PM 12/21/10 3:10:07 PM

Pictured left to right are Mary Baughman, NAILS eastern sales manager; Tweezerman president and CEO Dr. Cornelia Wittke; Maggie Kombogiannis, director of training; Kathy Harvey, director of professional sales; Maureen Beresford, media relations; and NAILS senior editor Tim Crowley.

{nails file} Help Beat Breast Cancer: Support Team Beauty and the Breast Join Doug Schoon and friends on an amazing journey in the fight to end breast cancer. The Susan G. Komen 3-Day for the Cure is a 60-mile walk over the course of three days. Net proceeds from the event are invested in breast cancer research and community programs.

“Now our team, Beauty and the Breast, is stepping up once again and will kick another sixty miles of asphalt knowing that all our many hours of training, preparation, fundraising, and walking will help lead to a cure for breast cancer,” says Schoon, who is co-captain of the Beauty and the Breast team. “This will be our 11th consecutive walk and to date our team has raised more than $185,000.”

Everyone is invited to join and/or donate. Go to www.the3day.org and search for Doug Schoon or, for more information, you can e-mail Schoon at BeautyandtheBreast3Day@gmail.com.

“We won’t give up until breast cancer is beaten and there is a cure,” says Schoon.

“Please help us by donating whatever you can. It will be greatly appreciated.”

Tweezerman Celebrates Its 30-Year Anniversary It’s not every day one turns the big 3-0, and when Tweezerman did they wanted to celebrate with some of their closest friends … and lots of tools for eyecatching eyebrows, meticulous manicures, pristine pedicures, and fabulous feet. The company commemorated its 30th anniversary with an intimate luncheon at West Hollywood’s swank Sunset Tower Hotel in November.

Guests included editors, publishers, and sales representatives.

“We are firmly entrenched in and embraced by the industry, and this milestone underlines it. We couldn’t be more excited about our birthday,” said president and CEO Dr. Cornelia Wittke. “The brand began with a pair of tweezers and has expanded into a full range of beauty tools for brows, lashes, manicures, and pedicures. We have exciting growth plans for the future and will keep wowing beauty professionals with top-quality tools and exciting innovations.”

Tweezerman started out in 1980 with the Splintertweeze, and grew exponentially shortly after it released the Tweezerman Slant, which is still a bestseller for the company. The products continue to be made with the finest steel, and the company offers products in each price variance to suit every market.

Dr. Wittke discussed two promotions Tweezerman is doing in 2011: The company will be donating $1 for every Star Bright Mini Slant Tweezer purchased and 50 cents for every Star Bright Zip File bought to the Starlight Children’s Foundation. It will also release a special-edition Hot for Dots Mini Slant Tweezers and Matchbox Itty Bitty Files.

Websites Worth Watching .com What: Kupa Inc. Where: www.kupainc.com Why click there?: The redesigned site has new features and product information. Now you can compare bits, see videos on how to use them, and find all the information you need to make informed decisions on purchasing an electric file.

The vibe: Educational

The 2010 Beauty and the Breast team included (left to right) Kim Simmons, Doug Schoon, Kelly Tofflemoyer, and Marcy Avenson

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>>>

MARCH 2011

1/25/11 6:04:48 PM

www.nailsmag.com/fifi/13119

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1/25/11 6:04:55 PM

In the e Spot-Lightt Pink

Entity Wins in Bulgaria So Many Clow wns...

So Little Time

SOFTSHADES BY Y OPI

Congratulations to Maya Abbedissen, who won the National Bulgarian Championship in Nail Design in November. Her impressive first place win in the Gel Nails category allows her the opportunity to compete in the gel category at the World Championship in Dusseldorf, Germany, in March.

She will be representing the country of Bulgaria and compete using Entity One Gel Technology.

Upcoming Networking Events Step Righ ht Up!

What: 2nd Annual Upstate New York Networking Day When: Sunday, March 13 Where: Owego Treadway Inn, Owego, N.Y. Organizer: Tomilynn Rando Contact: salonnewbeginnings@yahoo. com or www.tinyurl.com/owegonetwork

13

What: Nailteching With The Stars When: Sunday, March 20 Where: Birmingham, Ala. Organizer: Cathy Hunt, All About Nailz Contact: allaboutnlz@gmail.com or (205) 213-0342

20

I Juggle...Men

Hang Out at Nail Tech Alley 12 piece display y

AVAILABLE APRIL 2011

You can thank Billyne Dowdy of Billyne’s Nail Studio in Battle Creek, Mich., for a new nail tech message board, Nail Tech Alley (www.nailtechalley.com).

“I spend most of my time on the Internet admiring work from nail artists all around the world and thought it would be cool to have a forum where we could all communicate and learn together,” says Dowdy. “The site translates into 52 different languages and allows members to write in different languages as well.” In addition to the forum, there is a nail gallery, chat room, and a place to discuss money matters and marketing. “We even have tons of instructional videos to watch, and techs can add as many videos and pictures as they like,” she says. “I’m a member of the Odyssey Nail Systems competition team and noticed that there aren’t any nail forums for people who are interested in competing so I made an area for that too.” >>>

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.

Call 800.341.9999 ©2011 OPI Products Inc.

na0311generalNF.indd 36

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SOFTSHADES BY OPI

Model is wearing In n the e Spotp Light Pink. nk. k.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Call 800.341.9999 ©2 ©20 20 2 0111 OPII Produ oducts Inc.

na0311generalNF.indd 37

1/25/11 6:05:27 PM

Carrying on a Family Tradition

ent book.

Adios, appointm Bye-bye, phone tag !

Au revoir, old fashioned bookkeeping.

Sayonara, no shows.

Farewell, late nights of inventory

and payroll.

Say goodbye to pesky administrative hassles and hello to MINDBODY salon management software. With online scheduling, auto text and email appointment confirmations, integrated credit card processing and staff management features, you’ll

“Doing nails saved me,” says Jenny Hansen, owner of Apply’ed Beautiful in Salt Lake City. And she owes that feeling of salvation to her grandmother, Jean Fitzgerald, her nail instructor. The owner of Jean’s Nails Etc. in Provo, Utah, Fitzgerald has been doing nails for 28 years and teaching for 27 of those years.

“I always loved to watch my grandmother (and aunt) do nails,” says Hansen. “I played doing nails and would sneak into my aunt’s polishes and supplies when she wasn’t home.

I wanted to do nails when I grew up, but as I got older, the desire faded.”

Eventually Hansen enrolled in a college close to her grandmother’s school. Hansen turned down several invitations from her grandmother to learn nails, but after three semesters of college, she began to rethink it. “My creative and entrepreneurial nature craved an outlet,” she says. “I accepted my grandmother’s offer and shortly after beginning nail classes, I was hooked. It was like my creativity woke up! And I felt like I had found something I loved, that I could make a career out of.”

Her grandmother was a hands-on instructor, and a tough one at that. “She was particularly strict and picky with me and my work. She wanted me to be perfect, and carry on nails in our family.

“She taught us how to create a nail enhancement, not a nail replacement. She also made us do our own nails 80% of the time, which we hated, but I am thankful for it now.

If you can do your own nails on the opposite hand perfectly, you can do your client’s nail perfectly.”

“She is an amazing teacher,” says Hansen.

wonder how you ever got by without it. All available for about the price of a pedicure.

Nail Salon Management Software www.mindbodyonline.com/salonbiz 888.212.0024

r!

Download a free business strategy pape

Boost Your Clientele in One Day www.mindbodyonline.com/salonbiz

CND Hungary Sponsors the Miss Hungary Pageant

On the final evening of the 2010 Miss Hungary competition, there were 32 contestants left — and all of them carried their CND totebags prominently on the stage. As sponsor of the November 28 event — which was televised in the region — CND gave the Miss Hungary competitors polishes (including 12 Colour & Effects polishes), spa tool kits, and CND T-shirts.

www.nailsmag.com/fifi/13115

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MARCH 2011

1/25/11 6:05:38 PM 1/21/11 8:20:47 AM NA0311continuumfp.indd

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1/25/11 6:05:43 PM 1/24/11 12:12:59 PM

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies by March 31.

Win a Duo Design UV Lamp From The Daylight Company

Buff & Go Is a Mobile Tech’s Dream

If you remember your high school science — or if you know how to use Google — you can enter to win a Duo Design UV Lamp from The Daylight Company valued at $299. One winner will be selected at random from those who answer the following question correctly: What is the wavelength of ultraviolet light?

The 36-watt manicure and pedicure UV lamp features a Smart Digital Timer that lets you choose the curing time from 5 seconds to 10 minutes. It remembers your last time setting used for a quick start with your next client and it also warns you when the tubes need replacing. The unique tube positioning ensures maximum light on the nails, not on the hand, and it has a sliding tray with finger indicators for accurate hand positioning.

To enter, e-mail your response along with your complete address to judy.lessin@bobit.com by April 1, 2011. Write Daylight Company Contest in the subject line.

One lucky reader will win a sleek Buff & Go portable workstation. The Buff & Go opens to present a 15” x 16” manicure table and spacious foot tub compartment.

Other features include an ergonomic handle, secure keyed lock, storage containers, and a paper towel dispenser. The Hot Hollywood collection features new colors including Poppin’ Hot Pink and Passionate Purple.

Ten Terrific Talons Launches All-Natural Nail Oil Ten Terrific Talons nail oil is an all-natural proprietary blend of five oils and one extract. Four lucky readers can win a 12-piece display. Each glass container is adorned with a hot pink flamingo charm made of 100% pewter that can be worn as a toe ring or on a charm bracelet.

Congratulations to January’s Winners 100 readers received 101 Media and Marketing Tips for Salon Owners, Stylists and Managers by Nanette Miner and 25 readers received duo-packs of Lumos High Speed Top Coat and Instant Impact Bottom Coat.

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“Great Computer Giveaway” Winner Announced Congratulations to Ambiance Salon & Spa in London, Ky., which won a brand new Hewlett Packard RP5700 POS desktop computer and 19” LCD monitor courtesy of Salon Iris Software. Customers who purchased Salon Iris software between July 1, 2010 and August 31, 2010 were automatically entered in a sweepstakes to win a free computer and monitor.

Says Mary Claridge, owner of Ambiance Salon & Spa, “I researched several salon software packages before making my decision to purchase Salon Iris. I love all the features that it has to offer at a very reasonable price.”

MARCH 2011

1/25/11 6:06:02 PM NA0211artisticfp.indd 1

Celebrity Manicurist Tom Bachik Announces Artistic Nail Design’s Colour Gloss Soak-Off Color Gel Salon Manicures 21-Days of Amazing Color

COLOUR GLOSS

SOAK-OFF COLOR GEL

Available Now

38 Artistic Colors AVANTE-GARDE 03001

SOOO IN 03020

CONTEMPO 03002

FIERCE 03021

FASHIONISTA 03003

INNOCENCE 03022

DIVA CHIC 03004

ANGELS

03023

GLAM 03005

PRECIOUS 03024

ECCENTRIC 03006

LUCSIOUS 03025

METRO 03007

SEDUCTIVE 03026

CHEEKY 03008

LOVELY 03027

FOXY 03009

PASSION 03028

FAB 03010

KARMA 03029

FLASHING 03011

HALO 03030

DASHING 03012

DAZZLED 03031

TRENDY 03013

BLING BLING 03032

TRIST 03014

GLISTENING 03033

POSH 03015

TWINKLES 03034

SWANKY 03016

PRINCESS 03035

UPTOWN 03017

HOTNESS 03036

ALL THE RAGE 03018

PURITY 03037

VOGUE 03019

SWAG 03038

www.ArtisticNailDesign.com Beverly Hills CA, 90210 USA Tel: 714. 635. 5110 www.nailsmag.com/fifi/13296

PROFESSIONAL FORMULAS

na0311freebies.indd 41 NA0211artisticfp.indd 1

PROFESSIONAL RESULTS

1/25/11 6:06:10 PM 12/21/10 11:51:23 AM

After a cold night of camping and a quick morning shower, I welcomed the opportunity to be pampered in such opulent surroundings.

{on the road} The Spa at West Baden The staff of The Spa at West Baden — located in the West Baden Springs Hotel in French Lick, Ind. — strives to give each guest a five-star experience.

Each team member cross-trains with other therapists to ensure excellent and consistent service, says spa director Kim Allen. BY JILL WRIGHT EXCELLENT TRAINING The Spa’s educational philosophy was evident when cosmetologist Lindsey Hajduk treated me to one of the best pedicures ever. Though I was a tad skeptical due to past pedicure experiences with nonnail techs, my fears were quickly dispelled by this five-year industry veteran. Lindsey performed a wonderful leg massage using Soma’s unscented massage lotion, to which Zents aromatherapy oils could be added. As she massaged, the lotion turned into oil, which gave it a very nice non-greasy slip.

SPARE NO EXPENSE During the $500 million dollar restoration in 2007 of both the West Baden Springs hotel and the French Lick Resort (located one mile apart), two 14,000-sq.-ft. spas were created. Both spas are open 365 days a year and employ nearly 50 professionals to cater to your relaxation.

Within the two-level natatorium housing the full-service Spa at West Baden, clients can bathe in the Sprudel mineral springs found only in Southern Indiana or luxuriate in a sunken tub of Moor Mud. FIRST-CLASS STAFF From the marble inlaid floors to the gilded $3,000 wall sconces, the Spa at West Baden is pure luxury, but the staff is very friendly, helpful, and knowledgeable in all spa services. The compensation method of a 70/30 split (with the spa receiving 70%) or hourly pay (when not busy) works out very well, considering the spa’s prices are higher than surrounding area salons. This structure enables employees to receive excellent training, make a decent living, plus work in one of the most beautiful places imaginable!

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FUN FACTS > The West Baden Springs Hotel’s sixstory atrium was once dubbed the eighth wonder of the world due to the world’s largest free-span dome sitting atop it. The atrium can be viewed from every lavish hotel room, as the windows not only look inward, but another set of windows look outward to view the beautiful landscaped gardens. > Named after the famous mineral springs of Wiesbaden, Germany, the West Baden Springs hotel was originally built in 1855. A fire in 1901 forced the year-long rebuild and with a $414,000 budget the hotel was transformed to rival the grandest spas of Europe. > The hotel was sold in 1923 where it became a center for gambling, plus was a haven for celebrities and political figures. After the stock market crash of 1929, the owner sold it in 1934 to the Jesuits for $1. For 30 years it was a seminary college.

MENU HIGHLIGHTS French Manicure: $80 Spa Manicure: $65 Stone Pedicure: $80 West Baden Signature Sprudel Bath: $40 Lumi Lift Facial with microdermabrasion: $232

PRODUCT HIGHLIGHTS Polish: China Glaze and SpaRitual Pedicure scrub: Lemongrass-scented Get Fresh Pedicure lotion: scent-free Soma (can add Zents aromatherapy oils for an upgrade)

1/25/11 6:06:37 PM

www.nailsmag.com/fifi/13104

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AXXIUM, the first professional product advertised directly to the consumer.

Seen in Ladies’ Home Journal, Lucky, More, and Self. OPI – supporting the professional nail technician.

Effortless overlays and sculpts with exceptional strength, clarity and color! Your clients will delight in the beauty, the wear, and the weightlessness. Beautiful nails have never been so easy to achieve.

Call 800.341.9999 or visit www.opi.com ©2010 OPI Products Inc.

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TECHNIQUE}

Drop It Like It’s Hot

A new dripping method has become a popular technique among CND educators using the Colour & Effects line.

Essentially the polish colors are dropped onto the nails to create shimmering splotches that give not quite a marbleized look, but more of a neo avant garde paintingtype effect. CND Colour & Effects competition grand Nelson prize winner Anna Nelson of Cut Loose Salon in Fairfield, Calif., shows how she uses the technique to make this design.

1. Apply base coat, then a generous layer of nail polish in Asphalt Colour as a background. Immediately apply random splotches with Inkwell, keeping some distance between them. Splotches should vary in size from fat to skinny.

2. Very quickly apply more splotches on top of the Inkwell blobs with Sapphire Sparkle Effect.

3. Quickly cover these with splotches of Raspberry Sparkle Effect.

4. Add a small splotch of Inkwell again in the middle of the others. Once you let it dry, apply Super Shiney clear finish coat and your client is good to go. >>>

Nelson shows a tip spread of how she applied the drops one by one. She says, “The faster you do it the more time the polish has to spread and become flatter. The sides that drip too much can be wiped off slightly to take off the excess polish. Do one nail at a time and remember the final design needs a long time to dry.”

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ALL OF YOUR NAIL CARE NEEDS UNDER

ONE ROOF

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ROB|B Salon Reveals Tips on How to Extend the Life of a Manicure Robbie Schaeffer, celebrity manicurist and owner of ROB|B — the first OPI Concept Salon — in Studio City, Calif., offers expert advice on how to maintain a manicure and keep the “fresh from the salon” look even longer.

“A well-manicured hand is just as much of a fashion accessory as shoes and purses,” says Schaeffer. “It is extremely important for women to keep their hands, nails, and fingers in perfect condition at all times. Luckily, this can be easily accomplished with the right products and services.”

Before polish application, Schaeffer explains that proper hand, nail, and cuticle care is an essential step in the process.

“Hydration is critical to maintaining a manicure. Women should always start with a high-intensity cream (like OPI’s Avoplex High-Intensity Hand & Nail Cream) to deliver essential moisture and a cuticle oil (like OPI Avoplex Cuticle Oil to Go) to reduce dry, flaky skin and hangnails.”

Schaeffer also recommends that women immediately fill in any chips and scratches in their polish. This will keep the nails fully covered at all times and will prevent additional damage to the state of the nails. Schaeffer suggests keeping a nail file and a bottle of the polish used on hand at all times.

*," -- " Ê /

-Ê-1**",/Ê EÊ* " Ê", ,-Ê

(800) 473-6062

The Lumos Walk of Fame

ORDER ONLINE AT: WWW.NAILTECHSUPPLY.COM

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New from Famous Names LLC comes Lumos, a first-rate formulated brand of top and base coat. Lumos High Speed Top Coat and Lumos Instant Impact Bottom Coat are engineered to give premier performance in their specific tasks. The Bottom Coat dries almost instantly and creates a bond that adheres to both the nail plate and to the first coat of polish.

And the Top Coat is extremely fast drying and can be applied to wet nail colors to hasten drying and protect the color. For more information, go to www.nailsmag.com/fifi/13411. www.nailsmag.com/fifi/13279

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Chips Annoy So, you wowed your client into a new gel polish application by telling her how much more durable they are than standard polish, and that they help prevent chipping and cracking, and then she comes back a day later with a chip.

Swell.

So what do you do?

Well do not worry. Claudio Iacovetto of C-C My Nails in Newcastle, Wyo., shows how she quickly fixes a chip and sends clients off as good as new.

1. Use a white buffer block to buff off the top coat from the entire surface of the nail.

2. Apply primer or your base gel to chipped areas only and cure for one minute. Then apply the color to the chipped areas only and cure for one minute.

3. Apply top coat to the entire nail surface, cap the edges, and cure for two minutes.

“Kindly remind clients not to use their nails like tools in the future, and these repairs will last the length of the service — usually two weeks until regrowth requires replacement,” Iocovetto says.

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Show Off Your Team Spirit March can be a tough month for football-loving families, especially for the die-hard Sunday males. So to help fill the football void, offer clients these special Super Bowl sets in their hubby’s favorite team and see if you can “go for two” on pricing.

Doreen Begay of Kayenta, Ariz., explains how she makes these NFL nails with embedded team logos. (You can replicate these for any sport or hobby that your client is into.)

“It’s very important to consult with your client and give her ideas of what you can do, such as choosing a tip, what color glitter to use, and a variety of NFL images to choose from. I always start off by prepping the nail, lightly filing, and sanitizing.

Then I download NFL images from the Internet and downsize them to nail size. I usually save the images to a file for later use. I use Kodak photo paper to copy images on, then cut out each image. It’s good to have a variety of sizes.

Choose the desired NFL color for the tips. Then apply the glitter to all 10 nails. I like to use gel glue to hold the nail art in place.

I encase the whole nail with a clear acrylic, then shape and file the nail. I finish with Young Nails Finish Gel.”

www.nailsmag.com/fifi/13128

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TECHNIQUE} demos 2

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Christrio’s Gelacquer is a soak off gel system designed to be used over tips as well as natural nails to give a long-lasting, high-quality shine in

Christrio Gelacquer Gel Manicure

a variety of colors. Permashine is a great top coat that also can be used as a base over natural nails. Gelacquer gels apply evenly and smoothly, and cure quickly in UV lamps. Christrio presently offers more than 100 colors in its line.

1. Sanitize and prep the nails as usual. Use Basic One Wiping Solution to cleanse all 10 nails thoroughly. Let nails dry completely. Brush on a thin coat of Permashine or Builder Gelacquer to all 10 nails.

2. Cure under UV lamp for three minutes. While the product is wet, create holes in the free edge.

3. Apply a thin coat of desired Gelacquer color(s) to all 10 nails, and then cure for three minutes. Apply another coat of Gelacquer color if desired, and cure under UV lamp for three minutes.

4. Apply a thin coat of Permashine to all 10 nails. Cure under a UV lamp for three minutes, and then remove the sticky residue with Basic One Wiping Solution and your client is free to go.

For more information, go to www.nailsmag.com/fifi/13311

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www.nailsmag.com/fifi/13210

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TECHNIQUE} demos 2

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Wax n Waxing’s wax is a 100% natural beeswaxbased depilatory that contains no added sugar or honey and has a smooth consistency that does

Wax n Waxing Eyebrow Application

For more information, go to www.nailsmag.com/fifi/13312

not crumble or break. The wax can also be melted in the microwave.

1. Wash face with soap and water and dry skin with a towel.

Microwave or use a warmer to heat wax until partially liquefied. Scoop a small amount of wax using an eyebrow applicator. The best spot to scoop wax is where the liquid and solid wax meet — it should have a peanut butter consistency.

2. When waxing eyebrows the client’s eyes should be closed at all times in case the wax drips. Apply wax on eyebrows with some pressure in the direction of hair growth.

3. Wax n Waxing can be flipped up by hand, but many professionals find it convenient to flip up the tip of the application utilizing the spatula. Simply press the end of the spatula on the tip of the application and pull up.

4. Once the tip of the application is raised off the skin, simply pull the wax off in the opposite direction of hair growth. The pull should feel relatively painless.

5. Finish with cold water only to close open pores and freshen skin. In order to prevent allergic reactions, Wax n Waxing does not require or recommend creams immediately after waxing. Once the water had dried off the skin it is safe to add creams, oils, and makeup on the waxed area.

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www.

AforWrap every occasion

Total Cover wraps for hands & feet

Trendy Nail Wraps are a high performance vinyl film product designed to cover the nail plate.

TRENDYNAIL WRAPS COME IN TWO FORMATS: PRE CUT FRENCH: is designed for tip coverage and is accompanied by any gel or acrylic system and will last a normal gel or acrylic cycle.

www.nailsmag.com/fifi/13274

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Pre cut French wraps

TOTAL COVER: is for full coverage of the nail and toes and doesn’t require the use of gel or acrylic you just simply apply it to the nail plate.

1/25/11 6:16:34 PM 1/24/11 9:33:58 AM

TECHNIQUE} signature services Fizzing Chocolate Peppermint Spa Pedicure Amber Edwards at Suzanne Denee Salon, Saint Charles, Ill.

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Suzanne Denee Salon uses: CA Botanica Sea Enzyme Marine Peppermint Polish, Fizzing Chocolate Mask, Eggnog Vanilla Sugar Scrub, and Vanilla Body Cream; foot soak antiseptic, vanilla essential oil; base coat, polish, and top coat.

1. Soak the client’s feet in warm water with a foot soak antiseptic and vanilla essential oil. Offer her a hot chocolate.

2. Prep nails and file calluses.

3. Don white gloves, then exfoliate the client’s feet and lower legs with CA Botanica Sea Enzyme Marine Peppermint Polish. Rinse.

4. In a small bowl, add 3 Tbsp. of CA Botanica Sea Enzyme Fizzing Chocolate Mask to 3 Tbsp. of warm water. Mix together until the blend is a thin paste.

(The powder will expand and the mask will start to fizzle.) Use a brush to apply the mask to the client’s feet and lower legs, then wrap in plastic wrap and warm towels. After fifteen minutes, remove the mask with a warm wet towel.

5. Exfoliate the client’s feet and lower legs with CA Botanica Sea Enzyme Eggnog Vanilla Sugar Scrub.

Rinse and dry thoroughly.

6. Massage the client’s feet and lower legs with CA Botanica Sea Enzyme Vanilla Body Cream.

7. Apply base coat, two coats of polish, and top coat.

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Alternate Names:

Very Vanilla Pedicure Sea Enzyme Foot Treatment Fizz-Worthy Vanilla-Chocolate Pedi Watch a video of this pedicure on NAILStv: www.nailsmag.com/fizzchocpedicure.

.com 1/26/11 5:36:22 PM

NEW! LEMON TONIC temptingly taming

Tempt clients into pedicure season with the alluring aromas of sparkling lemon and yuzu warmed by cozy vanilla, ginger, and white tea essences!

lemon tonic mask

lemon tonic scrub

lemon tonic massage

Rejuvenates, soothes and ultra-hydrates with shea butter extract.

Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

Also available in revitalizing espresso & cappuccino, refreshing cucumber, exotic tropical citrus, soothing green & white tea, enticing papaya pineapple, and indulgent royal verbena.

Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.

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TECHNIQUE} The Queen of Wrap Madelyn Johnson has been a licensed nail tech for 22 years, presently servicing clients at New Again Nail Spa & Boutique in Houston. Johnson’s early Johnson clientele had a fondness for wraps, leading her to become a skilled wrap expert, even earning a placement in the 2005 Nailympics in Las Vegas in the category. She is also an educator for Star Nail. Here she shares one of her most common fiberglass wrap procedures over a tip.

1. Prep the nails by pushing back the cuticles, buffing the nails, and applying Star Nail Sani Spray antiseptic.

2. Apply two thin coats of Star Nail Resin to the natural nails.

3. Size each tip and buff the tops of the tips before applying to alleviate unnecessary filing on the natural nails. Apply resin to the tip and fit it to the nail.

4. Blend the tip seam until it disappears into the natural nail with a Zebra file.

5. Size Fiberglass wrap strips to each nail and apply two coats of resin.

6. Apply wrap with an orangewood stick and reapply resin. Never touch the wrap with your fingers as oil will be left on the wrap and that could cause lifting.

7. Apply Star Nail Wrap Gel to each nail, examining nails for any lumps or bumps. If any appear, buff with a fine buffer and re-apply Wrap Gel. You may leave unpolished for that natural look, or finish with your client’s favorite polish.

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1/26/11 5:26:15 PM

the“must have” look of the moment

Easy to apply Simple to remove Covers nail imperfections Wears up to 7 days A fraction of the time and cost of competing products

MERCURY RISING

GONE PLATINUM

GOLD DIGGER

PREMIER NIGHT

SUCH A DIVA!

BOTTOM’S UP

SILVER ZEBRA

CAT FIGHT

CAN’T CHANGE MY SPOTS

GILDED TIGER

SHOW TIME

PLATINUM HIT

GONE IN A GLIMMER

ZOOMANITY

©2011 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com www.nailsmag.com/fifi/13231

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T O E - TA L L Y I N L O V E !

Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.

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STYLE} TREND spring 2011 watch : color trends Citing exotic destinations like Africa, India, and Turkey as inspiration for spring 2011, designers ers continue to satisfy consumers’ need to escape ape everyday challenges with intriguing color combinations that transport them to foreign n lands. “The colors designers have chosen for or the spring season present an interesting marriage age of unexpected warm and cool tones,” says Leatrice atrice Eiseman, executive director of the Pantone Color Institute. “By cleverly combining complementary entary colors, those that are opposites on the color or wheel, they have created a striking intensity to thee palette.”

The Pantone Fashion Color Report Spring 2011 predicts that honeysuckle (shown in illustration ation — and also named by Pantone as the “color off 2011”), coral rose, peapod, and seven other hues will make up the palette of the season. View the full report at www.pantone.com/spring2011. >>>

.com

View a slideshow of all 10 spring ring shades at www.nailsmag.com/ m/ spring2011colortrends.

Pantone Colors displayed here may not match Pantone identified solid color standards. urrent Pantone for Consult current nd home color system fashion and ons for accurate color. publications Pantone and other Pantone ks are the property of trademarks Pantone LLC.

ILLUSTRATION BY PETER SOM. ORIGINALLY APPEARED IN THE PANTONE FASHION COLOR REPORT SPRING 2011.

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Jackie Cam pbell, Hair acy’s Saint John , Saint Joh n, New Brunswick, Canada

Layniefing ers, laynie fingers. blogspot.cco m, Baton Rouge, La .

Sarah Reic hman, He ad Over Heels Salo n, FFresno, Calif.

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&

Seen Heard What the Doctors Ordered.

JellyBath, a spa product that turns water into a heat-retaining jelly, was recently featured on two TV shows: “The Drs.” and “Dr. Oz.” Dr. Lisa of “The Drs.” said, “The idea is that it takes away stress, relieves aching muscles… and it looks kind of fun to me.”

High Speed TOP Coat

Dancer’s Dream.

Dries with amazing speed as it imparts a luminous shine.

Superior non-yellowing, nitrocellulose-free performance.

Highly chip and peel resistant.

Instant Impact BOTTOM Coat

In the feature film “Black Swan,” the lead dancer prepares in her dressing room for a gala where she will be revealed as the new Swan Queen, and a solitary elegant bottle of nail polish briefly takes over the screen.

The bottle shown is Zoya nail polish in Bela, a delicate pink.

Powerful Polish.

Applies and dries instantly as it chemically bonds to nail plate.

Fuses to become one with color for unparalleled results!

Maria Shriver (shown) and daughter Catherine donned NailEZEE’s Power to the Purple polish during a Think Purple Now fundraiser for Maria Shriver’s March on Alzheimer’s benefiting the Alzheimer’s Association. Power to the Purple is part of the company’s Polish with a Purpose collection, which helps raise money to fight Alzheimer’s.

Affectionate Toward Polish.

In the December issue of Vogue, Angelina Jolie wore a sheer polish from Wet Paint Nail Glaze System. The polish is named Affection.

.com

For the latest Seen & Heard items, visit www.nailsmag.com/hotoffthepresses.

“We’ve got you covered from TOP to BOTTOM” - Linda and Jim Nordstrom

Heavenly Metal Visit us at ISSE Long Beach Show, Booth #712

Art Club offers more creative options for nail art aficionados with Metallic Threads in its Sprinkles line. Available in silver, gold, bronze, red, green, aqua, pink, fuchsia, black, and mixed packages, these threads help you add dimension to otherwise flat designs.

For more information, go to www.nailsmag.com/fifi/13421.

www.nailsmag.com/fifi/13240

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PATENT PENDING

Crystal-studded SummerJasmines pedicure sandals are a great upscale pedicure sandal for your retail boutique. The stylish and durable sandals actually fold in half, so your client can stash them in her purse (or inside the satin bag the sandals come in) for reuse.

The sandals separate each toe, and wholesale pricing is available. “Slide them on right before you get a pedicure, and then just walk out of the salon — no need to wait anymore for your polish to dry,” says creator Alissa Kraisosky.

For more information, go to www. nailsmag.com/fifi/13422.

In the Fold

Dressed for Success Students at the Celebrity School of Beauty in Miami are sent into the working world with a graduation as creative as the beauty profession they’re about to enter. Students prepare a mini-show inspired by their respective profession (cosmetology, nail technology, esthetics, etc), then are given about five minutes to display it during the ceremony festivities.

This December’s show by the nail technology graduates was especially creative. “Nail technology students have one of the biggest challenges when it comes to illustrating their occupation, given that their work sometimes goes underestimated or is overshadowed by the more exotic hair and makeup looks,” says Daykel Menendez, director of education and marketing for the school. “One day, while conversing with the lead nail instructor about her students’ participation in the ceremony, our executive director [pictured in left photo] had the idea of crafting a ‘nail dress.’ And so, our nail technology department, with the assistance of 25 students and one faculty member, began their project, dedicating nine hours per day for over four weeks to create a magnificent piece of art.”

The piece consisted of a black dress covered with nail tips designed with colorful acrylic flowers. The dress has more than 500 tips, covering both the front and the back. “It became one of the highlights of the night,” Menendez says. www.nailsmag.com/fifi/xxxxx www.nailsmag.com/fifi/13243

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STYLE} nail art studio Screamin’ Green 1. Create a color fade with a No. 6 flat brush and green and white acrylic paints. Use a No. 2 flat brush and green and yellow acrylic paint to create two leaves.

2. Use a No. 4 flat brush and blue and white acrylic paint to create a petal in between the leaves.

3. Use the same method to create a second blueand-white petal.

4. Use the same method to create a third petal, but this time use purple and white acrylic paint instead.

5. Accent the flower center with yellow acrylic paint. Use a No. 0000 Kolinsky brush to add black outlines, contours, and accents as shown.

Use a dotter tool to add white dots as shown.

Apply UV top coat. Cure.

Marta Lupka, Magnifique Nail Studio, Tyne & Wear, England

Peacock Plumage 1. Polish the nail nude (a color similar to the client’s skin tone).

2. Add five vertical stripes, with the middle one being the longest, all from the same starting point near the eponychium.

3. Use blue, green, and yellow polish to create elongated ovals at the end of each stripe.

4. Use a thin brush and green and blue polish to make small strokes all around each stripe. Add vertical gold glitter polish stripes in between each feather.

Apply top coat.

Raquel Pimentel, Hesperia, Calif.

Free Edge Fun 1. Apply a bead of pink acrylic as you would for a reverse application French.

2. Apply a thin layer of black glitter acrylic and green glitter acrylic to complete the French, pushing it right up to your smile line (but not over it).

3. (Work quickly here.) Cap the free edge in speed clear, then use a C-curve stick to cut out semi-circles.

4. Fill the cut outs with pink shimmer acrylic.

5. Finish file and apply finish gel. >>> Mel Skora, MJs Nails & Beauty, Wollongong, New South Wales, Australia

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1/26/11 2:45:12 PM

UV Gel Polish

spot on Just beyond your wildest dreams, there’s EzFlow Gelez . As quick as a polish, as tough as a gel– and every bit as fearless as you are. ®

www.ezflow.com

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TM

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STYLE} nail art studio Make Their Nails Water 1. Apply bright pink shimmer acrylic to the free edge to create a French.

2. Use a striper brush and white polish to accent the smile line. Do the same with green polish.

3. Use a dotter tool and black paint to add seeds. Apply gel top coat. Cure.

Jade Sewell, Just Nails, Great Falls, Mont.

Perfect Poppies 1. Cover the nail in white acrylic craft paint.

2. Use a 10/0 synthetic craft brush and dark green acrylic paint to add two diagonal lines that start in the right corner. Use the brush and olive green acrylic paint to add a line in between.

3. Use olive green acrylic paint to create leaves.

4. Use red acrylic paint to make squiggly oval shapes for the two large poppies. Accent with orange acrylic paint. Use the red paint to create three smaller poppies. Add black half circles inside the large poppies.

Apply top coat.

Dawn Reagan, Glen Dow Academy, Coeur d’Alene, Idaho

Dotty Details

Joanne Truitt, Boca Nail Depot, Boca Raton, Fla.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

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1. Polish the nail burgundy.

2. Use a dotter tool and white polish to add four curved lines of dots as shown. Add four dots in a diamond shape in the center.

3. Use a dotter tool and glitter blue polish to add blue dots in between the white ones. For the center four dots, use the blue to accent each dot.

4. Use gray-blue polish to add four dots to the center. Use a striper brush and the gray-blue polish to add two diagonal lines.

5. Add silver glitter polish to the two exposed corners. Add a blue rhinestone in the center.

Apply top coat.

For more nail art step-by-steps,visit www.nailsmag.com/style, then click on Nail Art.

.com

MARCH 2011

1/26/11 4:02:17 PM

BEAUTY IN THE MAKING offers a complete line of professional nail products for healthy, beautiful, natural looking nails Classic UV Gels Options UV Soak Off Gels Options UV Soak Off Coloured Gels Nails Perfected–Only from Akzentz

For more information or to order Akzentz professional nail products please visit www.akzentz.com Copyright © Haigh Industries Inc.

www.nailsmag.com/fifi/13305

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www.nailsmag.com/fifi/13276

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STYLE}

COLOR CHAMELEONS

It’s OK if your client can’t pick just one color. It may even be preferable.

Use these products to give her a nail look that changes with her surroundings.

MOOD MAKERS: These products change color all by themselves.

Though it appears almost clear when initially applied, Gelousy’s Glow in the Dark Green gel glows dark green once the lights are out. www.nailsmag.com/fifi/13462 From Perfect Formula comes In the Mood, a color-changing polish collection (six mixed-up shades in all) in which your client’s nail look will change based on her body temperature, the heat of her latté, or the chill of her iced coffee — for the duration of her manicure. www.nailsmag.com/fifi/13461

Available in 24 vivid shades, L.A. Girl’s Disco Brites black light glowing polish transitions seamlessly from office-wear to nightclub-wear. www.nailsmag.com/fifi/13463

Simply add heat and LeChat Science Color Changing Gels (six in all) change from a brilliant hue to a natural look that has either a pearl or opal sheen. www.nailsmag.com/fifi/13464 >>>

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PHOTOGRAPHY BY KIMBERLY PHAM

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A Fusion Beyond Colors

Beyond Acrylic System R5 / & 5 , 5 R5 )5 # .5 R5 '))."5 )(-#-. ( 35 R5 & 5 0 &&#(!5 R5 & 5 )(.)/,#(!5 R5 )(-#-. (.5 )&),5 & ( #(!55 R5 )(73 &&)1#(!5 R5 , .5 " -#)(5

When you need the best in acrylic, go with Beyond™ acrylic products. Our acrylic polish line has been hand selected for the best and most trendy colors. The Beyond™ Powders and Essential lines provide you with all the supplies you need to provide the perfect service. And to complete the Beyond™ acrylic line, our brushes are made with quality material and sport a stylish, attractive design. And our long lasting 3-in-1 carbide bit will be the only bit you’ll ever need; replace all your fine, medium and coarse bits with this top quality gem of a bit. Step in line with the trend and go BEYOND expectations, BEYOND satisfaction with BEYOND™ products.

For more information, call:

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Beyond Nail Products 11488 S. Choctaw Dr., Baton Rouge, LA 70815 For Professional Use Only For optimal results, use with BeyondŽ Nail Products BEYOND and Logos are trademarks of Beyond Nail Products. Š 2011

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Effectively double your gel collection with Bellissima Shimmer My Color, which when applied over an existing gel color turns it into a shimmer — for those clients who want more sparkle in their lives. www.nailsmag.com/fifi/13465

COLOR ENHANCERS: Apply these over existing nail color for a wholly different look.

Apply Backscratchers’ Extreme Glaze Permanent Sealer on top of enhancements or over completely dry polish to make your client’s nails glow under a black light. www.nailsmag.com/fifi/13466

Prime your client’s nails with her favorite base color, then layer it with one of Wet Paint Nail Glaze System’s 12 Top Coat Glazes to change the original color before her eyes.

Think of the color wheel — so red base plus blue glaze becomes purple while red plus yellow becomes green. www.nailsmag.com/fifi/13467

Star Nail offers four transparent soak-off gels — Moonlight Shimmer, Snow, Diamond, and Mother of Pearl — that can be applied over any soak-off gel color or acrylic nail to give it a different look. www.nailsmag.com/fifi/13468

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The Gelousy f/x collection consists of eight gels that go on nearly clear, but change the color you put them over (you can only see their true colors if you apply them over black). Each of the collection’s gels has three different colors in it, so the nail color also changes depending on the viewing angle. www.nailsmag.com/fifi/13469

MARCH 2011

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Add a variety of pearl, shimmer, or sparkle effects to your client’s nail color with CND Effects, which provide more than a dozen ways to customize your client’s polish choice. www.nailsmag.com/fifi/13470

The six products in the LeChat Mirano Transparent Color Gel Enhancer collection can be applied over any gel (for best results, apply over dark colors) to give it multi-color shifting effects and high brilliance. www.nailsmag.com/fifi/13471 Xtreme Nail Intense French Brightening Top Coat instantly brightens both natural nails and enhancements, all in a quick-dry application that makes French manicures and pink-and-white enhancements pop! www.nailsmag.com/fifi/13472

Color Club’s Vivid Color Intensifying Top Coat with optical brighteners will wake up fading polish plus add a higher level of color intensity to most color shades. www.nailsmag.com/fifi/13473 From its upcoming Mood Swings collection, np2’s Color Enhancing Top Coat is an ideal retail product for a client who wants to brighten up her demure manicure for a night on the town. www.nailsmag.com/fifi/13474

MARCH 2011

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STYLE}

f orever

The winners of this year’s Nail Mural Contest are a testament to their creators’ hard work, focus, and inspiration.

: Rock ‘n’ Roll KAZUKO TOMIYAMA, Tokyo A drum roll is just the thing to introduce this year’s winning nail mural. Rock ’n’ Roll was the theme of the remarkable 3-D mural submitted by Kazuko Tomiyama of Tokyo, who says simply that she loves classic rock. A salon owner and a tech of 12 years, Tomiyama spent the better part of two days working on the mural. The hardest part, she says, was sculpting the lead singer, particularly the arms.

: The Nightmare Before Christmas DIANA FERRER, Brooklyn, N.Y. >>>

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PHOTOGRAPHY BY KELLY BRACKEN

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www.nailsmag.com/fifi/13122 MARCH 2011

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STYLE} : (TIE)

Fish and Flowers Tattoo ROXY CARRILLO, Los Angeles

: (TIE)

Sheer Innocence NATALIE WOLFE WARGO, Johnstown, Pa.

mentions Vietnam, Forever in My Heart HAHN LISA DOAN, Victorville, Calif.

Tiger and Cub ERNESTINE MARTIN LUKE, Stockton, Calif.

Freedom Through Hip Hop ANGIE ROMAN, Chicago

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JULIE VENTURA, Chestnut Ridge, N.Y.

1/26/11 3:47:10 PM

Traditional Gel is now UnTraditional Introducing

Technology

Fully Cured Gel Nails In

:20 seconds

NE W B Y HARMONY. . .

GELISH HARD-GEL is a new LED Gel technology. Reveal elegance with thin natural looking nails perfect for everyday wear. The pristine performance of these thick viscosity gels utilizes Gel Suspension Technology (GST) which assures total control and w o r k ability for the technician. The results are distinct and great for anyone. Gelish Hard-Gel is easy to apply, cures in 20 seconds, out performs the competition, and versatile in wear for longer nail extensions, shorter nails or even toes.

LED Cured Gels bond to the natural nail using a fused keratin bonding system without the use of harsh acids for extreme retention to the nail plate. With vivid white, lucent clears, & radiant pinks that will define any look and stand Harmony apart from any other product. GELISH HARD-GEL gels create a stylish natural looking enhancement sure to

www.NailHarmony.com They’re Gonna Gotta Get Gelished!

Ask your local distributor for the :20 second Gel today Made in the USA Follow us on:

compliment any fashion. www.nailsmag.com/fifi/13285

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STYLE} boutique princess accessories Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

1. Little Adventures offers a collection of girls dress-up items and a variety of matching adult outfits and accessories. Items are conveniently made with stretch bodices and machine-washable durable fabrics. Costumes are made without itchy fabrics, feature completely finished seams and hems, and do not have buttons or ties to frustrate little hands. The collection includes fun items like wands, tiaras, superhero sets, and fluffy pink and white tutus. www.nailsmag.com/fifi/13431 2. In addition to princess dresses, My Cute Dressups retails a wide range of endearing costume dresses for girls and offers incentives for commission on large sales.

Dress-up items such as fairy ensembles, dance outfits, and accessories are available

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through the website, but salon owners can earn additional income by hosting a My Cute Dressups guided party. Matching costumes for parents are available. www.nailsmag.com/fifi/13432 3. My Princess Party to Go specializes in princess parties for ages 1 to 10, and offers pre-packaged party sets and favors in a wide variety of customizable assortments. Party packages are available for retail and wholesale, and include charming sets with items like boas, purses, stuffed animals, wands, tiaras, jewelry, and other themed dress-up costumes for up to eight children. Smaller packages and single items are also available, which are perfect for retailing as party favors or last-minute impulse buys. www.nailsmag.com/fifi/13433

4. The Princess Dress retails princess products for girls, ranging anywhere from tiaras and boas to jewelry and dress-up costumes.

Some of the items are especially convenient for princess mani/pedi parties because they slip on over clothing, removing the need for a wardrobe change. www.nailsmag.com/fifi/13434 5. Wholesale Princess provides hair salons, boutiques, and craft show vendors with a variety of charming products. The items can be branded with any logo or specially ordered to help resellers market their own brands and stores. Fun products include pink dots tutus, little grosgrain bow hair clips, crystal gerbera daisy hair clips, and interchangeable crochet headbands with daisy clips. www.nailsmag.com/fifi/13435

PHOTOGRAPHY BY KELLY BRACKEN

1/26/11 5:50:52 PM

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Cleans and disinfects tools, hard surfaces, and pedicure spas and tubs Hospital-grade, EPAregistered disinfectant Effective against a broad spectrum of bacteria, viruses, fungus, mold, and mildew

THE #1 REASON WOMEN RETURN TO NAIL SALONS?

CLEANLINESS! OPI makes it easy and economical to keep your salon compliant with state regulations with just one single product – OPI Spa Complete One-Step Cleaner and Disinfectant.

Deodorizes Built-in chelator dissolves hard-water mineral deposits Degreaser cleans residue left by oily pedicure scrubs Non-acid, pipe-safe cleaning Economical – one gallon makes up to 128 gallons of cleaning solution Meets most state board sanitation regulations

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IMPLEMENT DISINFECTION Disinfect implements for 20 cents a day.

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BUSINESS}

Shh! Relaxation in Progress

Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines.

Instead they can read the latest digital editions on the spa’s iPads. While the spa first opened its doors in 1975, it wasn’t until last September that it added nail services. The new nail area features a luxurious, custom-built wood seated area with stainless steel pedicure basins, each complete with an iPad station for entertainment. “People feel the need to stay connected to what is important to them,” says owner Ole Henriksen. “iPads provide a silent communication source in a spa environment where talking on a cell phone is prohibited. iPads are technologically advanced, provide many capabilities, and are portable.

This creates a synergy between guests, technology, and spa. Our guests have responded with praise and excitement.” >>>

MARCH 2011

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Help Your Clients Help Themselves “Those big-box home improvement stores are always showing their customers how to do a project themselves,” says Nanette Miner, co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers. “Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea. While Saturdays would probably attract the most people, it’s also a busy day at the salon, so think about holding the DIY workshop on a slow day or the evening of a typically slow day.”

While you may fear you’ll lose money by teaching clients to care for their own beauty needs, Miner says no. “It’s statistically proven that the more you give the more you receive.

When you offer some services for free, people feel more obligated to do business with you and will also generate positive word of mouth for your salon among their friends.”

Visit www.salonmarketing.biz for more marketing tips and information on Miner’s book.

{

Q

QA } AND

I’m thinking about doing a client survey. What questions should I include and what’s the best way to go about it?

It is important to conduct customer service surveys periodically. It is a direct way to gain feedback from your customers and believe it or not your clients will actually appreciate that you are asking for their opinion. The feedback that you receive will help you improve your business. Surveys can include questions on: > Customer service experience from phone to greeting to check out and close of service > Decor, ambiance, atmosphere > Cleanliness > Actual service > Communication > Marketing and promotions > A new product line > Just about anything else that you would like to know about your clients Keep your survey short and to the point. I tell my clients to create postcard-sized “mini” surveys that change every six to eight weeks to coincide with normal client visiting patterns. When the survey is this short you can ask your clients to quickly fill it out while they are waiting or checking out. You will only have their attention a short period of time, so keep it brief. You can always offer an incentive for clients to fill out a survey such as product discounts, dollar amounts off of a service, etc.

E-mailing a survey or creating pop-up surveys that sit on your website are also beneficial to capture client opinions. (SurveyMonkey is a good option for survey software.)

Remember, keep it brief and listen to your customers. They are your best asset.

— Steve Gomez is a professional development manager at Milady (www.milady.cengage.com).

Go to www.nailsmag.com/handouts to find a sample client survey form taken from Milady’s Salon and Spa Management Tools available at www.milady.cengage.com/business.

.com

www.nailsmag.com/fifi/13187

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Get Your Clients to Wear More Nail Art

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual. We asked her to share some advice.

NAILS: What’s your secret — how do you get such a high number of clients to wear nail art?

Deck: When I first started creating designs I asked women of all ages for ideas. I then took those ideas and used them as inspiration to create designs that I painted onto nail tips and hung on frames on the walls of my room. I also created a nail art portfolio that I encouraged each client to look at while I prepped her nails for her fill (if doing enhancements) or while I was doing manicure/pedicure services. I generated an interest this way and because my designs are custom hand-painted I ensure they know that their preferences for color can be pulled into any design. I also use every opportunity to wear nail art. If I have an event coming up I will design myself a set of nails that pushes boundaries a bit to draw attention to them.

NAILS: How do you come up with nail art that fits each client’s personality?

Deck: There are so many possibilities out there that it is important to ensure I am always looking for new inspiration that can look great on nails without limiting myself to any one style of nail art. The other major factor when creating designs for clients is knowing each client and her likes/dislikes, favorite colors, hobbies, career, and age.

NAILS: Any other tips for other techs who would like to get their clients to wear more nail art?

Deck: Really talk with your clients! Never push them into color choices or designs that are not them. If a client is unsure of what she wants on her nails and you feel confident that you know her, ask her to trust you to create a design. Ensure she can be honest and tell you if she likes it or not and don’t break her trust by pushing her comfort zone too far. Also never underestimate who will be interested in nail art. If you take the time to truly know your clients the options are endless. My ladies range in age from 8 to 83 and I have several three generation client families.

www.nailsmag.com/fifi/13255 MARCH 2011

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BUSINESS} reader to reader What’s the one thing in your salon you should throw away but probably never will?

My first ever nail brush — it is old and missing bristles, but I have it to remind me of where I started.

Trudy London Sharica, Dubbo, New South Wales, Australia

Half empty bottles of everything! Even though I buy new ones, I keep thinking I will keep these just in case! Just in case what? I have half empty bottles of polish I think I might need, even though they are gunky and old. I have half empty bottles of resin that were so valuable I can’t throw them away! Or how about half empty bottles of pedicure products that I can’t squeeze any more out of, but for some reason I imagine one day they will magically squirt out!

Dana Duke Cut-N-Up Salon, Parsons, Tenn.

My case from beauty school 25 years ago — with everything inside including the fake rubber hand!

out and a few more go. Most of the businesses are no longer in business and my advertisement is on the back.

Why I keep them is a mystery — people today usually just Google with their smart phones!

Tammy Gauthier The Nail Nook, Eugene, Ore.

I still have the first tip I ever received. It was very special because it was a $2 bill.

Chantel Estrada NailZ & Co, Cotati, Calif.

I keep adhesive pots that have glued themselves closed, but still have adhesive in them. (It seems a waste.)

Jacqui Jamieson I personally should probably throw away all my old acrylic brushes. I have a really hard time throwing away something I invest so much money in and get so attached to. And my old schedule books. I have them from all the years I have been at my current salon.

It’s nice to look back and see how far I have come and how patient I have been while building my awesome clientele.

Beauty Square, Hemel Hempstead, Hertfordshire, England

My little pink electric file. It has two parts — one for filing and one for buffing. The crazy thing is it still works, even though it must be at least 20 years old. It was a gift from a friend, and I’ll keep it forever as he’s no longer with us.

Crystal Warner

Deanne Thompson

Clip-It’s Hair and Nail Salon, Grove City, Ohio

Artistic Edge Nail Designs, Grande Prairie, Alberta, Canada

Cindy Walston Portland, Ore.

The telephone book covers I purchased 10 years ago to give our clients. Every year at new directory time I put them

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Next question: Should you communicate with clients via cell phone text message?

Why or why not? [Answers will be printed in the June 2011 Issue.]

.com

Share your opinion on the topic by e-mailing your response by March 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.

ILLUSTRATION BY AJAY PECKHAM

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4/6/11 3:14:32 1/28/11 1:39:39 PM

BUSINESS} Give Yourself a Raise When an increase in service pricing is based upon pre-designated standards, techs can make the move with confidence instead of concern — regardless of the economy.

BY MICHELLE PRATT

Imagine you work in an environment where, in order to get a raise, you need to approach your boss and sell yourself, listing all the reasons you deserve to make more money. In this scenario, you would probably compile a list of all the contributions you’ve made, what skills you bring to the table, and how the company benefits from having you on staff. You would pitch the idea of a raise based upon certain criteria that you value, and that you know your boss values. The same holds true when you are in the position to give yourself a raise. The decision isn’t made on a whim; it’s made because, based upon measurable evaluation, you can command a higher pay.

A raise — which in our industry means raising prices — should not be decided impulsively. Neither should it be avoided out of fear (of the economy, of losing clients, etc). Both ends of the spectrum — indiscriminately raising prices and being frozen in fear — are emotional responses to what ought to

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be a standard business decision.

“Raising prices has consequences,” says salon coach Lisa Arnold. “If there is no method to your madness, if you randomly raise prices, you will have negative consequences,” she cautions.

Arbitrary reasons, such as “It’s been two years” or “It’s October,” are not strong enough factors to implement an increase in price. However, if goals are in place that determine a price increase, and those goals are met, the consequences of raising prices are likely to be positive, says Arnold.

The first reason to raise prices, indeed, an essential reason, is to stay in business. If your fear of raising prices has caused you to absorb the rising cost of rent, supplies, and utility bills, you’re losing your profit margin.

You must raise prices. However, there are times when a tech can raise prices, not because the cost of business has increased, but because the demand for her service has increased.

Arnold says techs who are in demand and who have a strong retention rate

are in a good position to give themselves a raise. “If you’re booked out three to four weeks, you’re in demand,” says Arnold. However, keep in mind, being busy doesn’t necessarily mean it’s time to raise prices. “You can be busy from new clients, but you aren’t doing the salon any good if you aren’t retaining them,” says Arnold. Therefore, a busy schedule isn’t the deciding factor; a book filled with repeat clients is the requirement.

Millie Haynam, owner of MD Beauty and Wellness Inc., says techs ought to be at least 80% booked before raising prices is even considered. “Techs increase their price because they have increased the value,” says Haynam. It’s the idea of a “value-added” service. If a tech is in the position of being unable to accept new clients, the “value added” is the technician’s reputation and her service quality. Getting an appointment with the in-demand tech is the value.

Arnold says when techs are so booked they have difficulty serving new clients, it’s time to raise prices

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1/26/11 4:42:03 PM

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Finish with Dashing Diva Top Seal

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TESTIMONIALS FROM TECHS WHO RAISED PRICES I have a standard, across-the-board raise just about every year. This is a cost-ofliving percentage increase of 3%. I get my brochure ready in October, along with notices for the wall and a new wall menu. In November, I hang the notices, and in December I start handing out the new brochures to all my clients. Thus far, I have not had any complaints or loss of clientele doing it this way. I experimented with a less-frequent, but larger increase years ago, but it did not go well at all. Since I started doing it this way, it has sailed through without a murmur.

— CLAUDIA IACOVETTO C-C My Nails, Newcastle, Wyo.

I raised my prices after I had a baby. I let my clients know about the increase in writing before my due date, and again when I called after my maternity leave was over. I explained that it was necessary due to the increase in product cost and a rent price increase. I chose to raise my prices $3, which was $1 for each of the years since my prices had gone up. My clients understood and made the adjustment very smoothly.

— SHANNON CHOMANCZUK A Polished Image, New Windsor, N.Y.

The last time I increased my prices, my bookings dropped noticeably. Clients don’t care if the price of business — from supplies to power — goes up, but if the service prices increase, I find they will sacrifice quality for price. Many leave and go to a budget salon. I often get them back, but usually not for a number of months or even a year, and then I am looking at another small increase.

— JILLIAN WALLACE-JONES Murwillumbah, New South Wales, Australia

I raised my prices at the beginning of November. It was the first time in 26 years.

However, eight years ago, I moved to a rural area and had to rebuild my business, so I kept my prices the same; they were already higher than salons in the area. But product prices have all gone up and my profit margin had gone down. So, when my book became full with standing appointments, I raised all my services by $5 and posted a sign six weeks prior to the increase. I was delighted that I did not lose one client and was even more surprised when most clients tipped me based on the higher amount. It feels wonderful when I add up the totals at the end of each week! I should have done it sooner.

— ROBIN STOPPER RENNER Nails by Robin, Tavares, Fla.

I raised my prices by $5 a few months ago because my prices were low and my product costs were high. I announced it to my clients by posting a sign at my station letting everyone know 30 days in advance. For the most part all my clients were fine with the increase; however, there was one lady who told me she should be grandfathered in at the old pricing. Another client politely informed me that she will not be returning after the increase because nails are just not that important to her. She returned to me just a few weeks ago and told me she missed her nails too much. I have other clients who stretched their appointments from every other week to once every three weeks or once a month.

— JENNIFER FROESE Bravo Co Hair Studio, Pueblo, Colo.

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because techs with a filled book often feel the stress of always being busy and in demand. This stress may cause them to feel tired or burnt out, which in turn can compromise the quality of the service. Raising prices helps to thin out the book, allowing for breaks and trips to the bathroom, without compromising income. “You may lose clients, but the clients you keep are ones willing to pay the new price,” says Arnold. This removes some pressure and increases job satisfaction.

Some salons make it easy to know when it’s time to increase prices because they have an advancement structure in place already, where a tech begins at one level, and upon achieving retention or retail goals, she is “promoted” to the next level. This gives her an automatic increase in the price of her services. It’s a system that not only motivates techs to achieve goals, it also gives techs the confidence to implement the price increase. But even without a policy to fall back on, techs shouldn’t be scared to let clients know prices need to increase.

“We build trust with our clients,” says Haynam. “So most of the time, clients will understand, and they’ll be OK with a price increase. We are often more concerned about our client’s budget than she is!” Haynam says that once you determine it’s the right business move to raise prices, do it and let the clients decide how they want to spend their money. In other words, if clients want to come to the salon to feel good, don’t apologize for the price. Trust yourself that you are worth the increase. When you believe it yourself, your clients believe it too.

Arnold says that though techs may want to raise prices, that alone doesn’t mean they should. There are certain conditions to be met, says Arnold. If any of these factors are not met, work on successfully meeting those goals before you tackle a price increase. Three conditions Arnold mentions are bookings, education, and value. Techs are not ready to increase their prices unless their book is filled at least 90% of the time. Also, they must be educated on the latest and greatest in the industry, both in terms of technique and product

MARCH 2011

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knowledge. Finally, they must offer services where the value exceeds the price, which is the “value-added” idea we mentioned earlier. Value can be added to a service not only through a hard-to-schedule tech, but also a number of other ways: upgrading product lines, adding staff, becoming certified through continuing education, moving to a new salon, or expanding your current salon, to name a few.

Once you determine you are ready for a price increase, keep in mind the way you announce the news can have an effect on how it’s received. “Frame the announcement in the positive, letting clients know you’re getting a promotion,” says Arnold. Arnold says there doesn’t need to be a big announcement that the increase is coming. Simply let the clients know that since the last appointment, “so-and-so” got a promotion. She suggests techs say something such as, “We will honor the old price today, but just to let you know, there will be a new

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price for your next appointment.” If it’s done right, says Arnold, clients will be OK with it. If you’re a tech who is selfemployed or who works in a small salon where it may not make sense to say you were given a promotion, then an easier approach may be to hang a sign in a highly visible area, announcing the price increase and date.

Haynam says it’s not necessary to raise all prices on the menu at once: “I raised the price of my base manicure and pedicure when I moved to a different salon, but the price of my fill stayed the same.” In the same way, techs may raise the price of their fill, but maintain the price of their full set.

Another option that may make the price increase announcement a little more comfortable for the doubtful is to get creative. Haynam offers clients the ability to purchase a VIP card for about $25 a year. The VIP card entitles clients to last year’s pricing, plus they get extra (value-added) benefits, such

as 10% off retail and all gift certificates purchased. In this way, clients can feel as if they have some control over what they pay for their services.

It always feels a little risky to change a good thing by raising prices — especially when people are feeling the constraints of a soft economy. However, business moves and grows and changes even in the lean times, and risk has always been the front runner to success.

Clients understand prices go up, and they are better able to accept it when the change is incremental instead of severe. “Don’t wait five years to raise prices and then add $10 to a service,” says Haynam. “A 3%-4% increase is always easier on clients.”

Your goal is to continue to offer value in your service that a client can’t get somewhere else and to understand what it is about your service that creates that value, so you can have the confidence to charge what you’re worth.

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BUSINESS} salon profile

Located directly behind the manicure stations is the pedicure area, which seats four clients on an elevated platform in pale pink wooden chairs.

Turkish Delight on the High Street Turkish salon Misk keeps cleanliness and luxury at the top of its priority list as owner Ceren Ergun gears up to open a second location of her popular nail haven in Istanbul. BY JENNIFER WASHINGTON Established in May 2010 by Ceren Ergun, Istanbul-based Misk Nail Spa focuses on natural nails and is centrally located on one of Turkey’s most famous shopping avenues, Bagdat Street. Misk is also one of the few nails-only salons in the country, as Turkish women are typically used to having their manicures and pedicures done in hair salons.

“The women who have traveled abroad are aware of this concept,” Ergun says.

“We are loved and appreciated by these clients because we pay so much attention to hygiene.”

The idea to open the Victorianthemed space initially came about

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because Ergun was having trouble finding a salon with strict adherence to cleanliness. “I stepped into the world where I wanted to be,” she says. Before opening the shop, Ergun got a degree in management and worked in business for 10 years as an export sales manager.

Though she focuses on the managerial aspect of the salon, she currently holds licenses as an esthetician and nail technician, as well as certification to perform medical pedicures.

The plan was to open a natural nail shop in a trendy, well-known location, so Istanbul seemed like the right place to start the business, Ergun says.

Bagdat Street is one of the country’s

most famous high streets and is the Turkish equivalent to New York City’s glamorous Fifth Avenue or Los Angeles’ posh Rodeo Drive. The street is lined with high fashion boutiques from all over the world, as well as numerous trendy restaurants and cafés.

“Many women see us while passing and walk in during weekdays after meeting with their friends or dropping their children off at school,” Ergun says.

The area is often very crowded on the weekends, with a great deal of traffic flowing in from people visiting nearby boutiques, restaurants, or just stopping by to see the sights. Misk’s prices run about 18% higher than other salons in

MARCH 2011

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2 1. The manicure area seats three clients at a time on Misk’s specially designed wooden manicure table near one of the larger windows. 2. With the sterilization equipment placed in clear view on an open front cupboard, clients have an added opportunity to see the salon’s cleanliness standards at work. 3. Misk’s treatment rooms incorporate soothing colors and feminine details, as well as folding screens for added privacy.

4. Owner Ceren Ergun (center) and her staff work together to maintain the best standards in luxury nail services and client care possible.

3

4 artistic details.

The manicure bar sits near a large window and features three stations with two mini-dividers and a glass overlay.

DREAMY DESIGN Misk’s decor can The pedicure area is in another part of be described as a modern approach the space, with four pale-pink wooden to romantic Victorian ambiance with armchairs accented by deep gray velvet lots of delicate, whimsical touches. upholstery and black foot baths. Stylish Ergun makes full use of all the space in touches like white stencil borders, the shop, but used lots of light colors, posh pink pillows, oval mirrors, and mirrors, and windows to give the salon ornate side tables enhance the salon’s contemporary take on an elegant theme. a fresh, airy look.

Considering that hygiene is central Soft pinks and light blues are featured throughout, which complement the to the salon’s core values, countertops accent shades of velvety mauve, brown, and workstations are always wiped and gray. The specially designed wooden down with a hospital-grade cleaner furniture is painted in crisp whites and between client services. Misk also pinks, and includes carved reliefs with has an autoclave. After implements are sterilized, the pouch is then opened in front of each client at the beginning of her service.

Salon Name: Misk Nail Spa The pedicure area also Location: Istanbul, Turkey incorporates jetless and pipeless Owner: Ceren Ergun foot baths, equipped with soothing Square Footage: 1,600 vibrations and heat functions. A Opened: May 2010 fresh, disposable liner is used for Number of Nail Techs/Total Staff: 3/5 each client and disposed of after use. the city, but the prices reflect the quality of the menu offerings, expertise, products, and added measures for hygiene.

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Specialties: Seasonal Spa manicures and pedicures for natural nails, hot stone massages for hands and feet Compensation: Salary Website: www.misknailspa.com

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SWEET SERVICES Ergun attributes a combination of features to the salon’s appeal for customers —

from the spa’s ambiance and variety of offerings, to the level of expertise and staff standards. “Our clients are the ones who love and care for themselves,” Ergun says. “They demand quality services, hygiene, and an hour of pampering.”

Misk specializes in seasonal spa manicures and pedicures for natural nails using Essie and CND products, as well as hot stone massage treatments for hands and feet. Services use natural ingredients, with treatment names like Grapefruit and Kiwi, Wild Berries, Citrus, and Marine. The most popular services at the moment are the Milk, Lavender, and Bergamot Mani Pedi and the Apple and Cinnamon Mani Pedi.

Prices for manicures and pedicures start at $21 and $25, respectively, and increase depending on products and optional add-on services like nail art, massage, paraffin treatments, and intensive nail therapy. The salon also offers full waxing services, in addition to brow services, eyelash treatments, and permanent makeup, courtesy of the salon’s permanent makeup specialist.

Misk’s waxing services are performed in one treatment room while lash extensions, lash perming, and permanent

MARCH 2011

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make-up are offered in another room.

The salon features three additonal working areas, which include the pedicure area, manicure area, and brow tinting, design, and threading area.

Clients are usually referred by word of mouth or the wide variety of major magazines that have featured the salon in the past, not to mention recommendations from popular

Turkish blogs as well. All clients are female and about 80% are regulars, usually ranging in age from 18 to 50, with most coming from the upper and upper-middle classes.

WHAT WORKS The salon currently sells Essie and CND products in its retail display, as well as cuticle pens and other nail care products. Misk’s employees The waiting area features the same style of Victorian furniture as the rest of the salon and offers clients a bird’s eye view of Bagdat Street down below.

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receive a 10% commission on any retail sales they make. “Turkish women love CND Cucumber Heel Therapy,” Ergun says. “It really works.”

“We also have a boutique brand, ‘Pinky Lola,’ which has beautiful, colorful, handmade flower rings,” she adds. The salon also sells handmade clutches from the same brand.

Considering that the nails-only spa concept is very new in Turkey, Misk did have some initial difficulties with staff during its orientation sessions. “Many salons use UV lamps for sterilization, which actually do not sterilize at all, and many manicurists do not know what an autoclave is and what it is for,” Ergun says. Strict hygiene practices and service details were new concepts to her team, but an intensive training program fixed the problem soon after.

“Now each Misk employee has to pass a detailed training program before servicing a client,” Ergun says. “The staff believes in what they do and how they do it.” All of her nail technicians are fully licensed and are constantly training on all of the latest services.

Ergun has been an avid reader of NAILS since 2006 and makes sure to attend European beauty shows to stay updated on new techniques and trends to share with her staff. “In my opinion, salon work is team work,” Ergun says.

“My aim is to make Misk a trustworthy brand where people know they will be served with the best services,” she adds. “I am planning to open another branch in another well-known location in Istanbul this year.”

www.nailsmag.com/fifi/13186

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HEALTH}

Butter Blend Keeps Hands Healthy, Hydrated, and Happy Cuccio Naturalé’s 24-hour time-released body butters will not only delight clients suffering from dry, flaky, and chapped skin, they will ease the discomfort of nail techs and hairstylists who are often more prone to skin irritations because of the wet work and the multitude of chemicals that are involved with the job. Applying a deep moisturizer daily and between hand-washing is a great way to protect and prevent dry skin before it starts. Cuccio Naturalé Butter Blend features 24-hour hydration with time-release emollients that moisturize the skin every two hours.

It absorbs immediately, revealing soft, silky, and hydrated skin. The non-oily, nonslippery formula will allow you to work with ease.

For more information, go to www.nailsmag.com/fifi/13451. >>>

MARCH 2011

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NAILS Posters

Understand Common Disorders of the Skin, Scalp, and Hair

Common Disorders of the Skin, Scalp and Hair: A Quick Reference for Licensed Beauty Professionals was written to help those in the beauty industry provide better, more knowledgeable care to their clientele and to develop a greater understanding of how to safely service clients while protecting themselves. The book’s author author, Ginger Glomstead, is a licensed cosmetologist with more than 20 years experience as a trainer and educator. This helpful tool contains images of the most common disorders a cosmetologist will encounter. You will be able to quickly read up on a potential disorder a client is exhibiting symptoms of and make immediate decisions on whether to service that client. More importantly, you will know how to precede with appropriate safety and sanitation precautions for yourselves and your clients.

The book is available for purchase at www.centerforbeautyandhealthexcellence.com and through amazon.com.

{

Q

QA } AND

Lately I’ve been hearing that paraffin candles are somehow toxic. What can you tell me about this?

Paraffin is a by-product of the petroleum industry. Its production employs the use of carcinogenic solvents including toluene, benzene, methyl ethyl ketone (also known as MEK or 2-Butanone), and naphthalene. These contaminants are released in fumes when a paraffin candle is lit, which is especially troubling when users are in unventilated areas. Although some claim it could take years of consistent use for paraffin candle fumes to affect the lungs, why take the risk when cleaner (plant-based) options are available?

— Lisa Sykes is a sustainability specialist for Universal Companies.

Q

Why is it important to ask new clients if they have any allergies?

It is wise to spend some time getting to know new clients to understand their needs. Nail professionals don’t need to ask questions about medications, but they should be aware of pre-existing conditions that might affect the outcome of the services they perform. For instance, clients with diabetes need special care to avoid injury, since this may lead to a serious foot infection. It is also important to know if a client has ever experienced an allergic reaction from products or professional salon services. For example, some clients may have pre-existing allergies to certain essential oils or fragrances, preservatives, nail hardeners, nail polish, or artificial nail coatings/enhancements.

It is important to understand all pre-existing skin sensitivities so nail professionals can avoid inadvertently exposing new clients to products or ingredients for which they have developed an intolerance.

—Doug Schoon is chief scientific advisor for CND.

Order online: www.nailsmag/store 800.724.4254 96 |

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Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.)

E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.

MARCH 2011

6/22/10 3:45:36 PM 1/26/11 11:30:55 AM

PHOTOGRAPHY ©ISTOCKPHOTO.COM/TOSHIMSELF

How to Party All Night on Bad Feet

Bunions and hammertoes are caused, in part, by an abnormal balance of the muscles and tendons of the toes. This leads to enlargement of the joints, and in turn, a malpositioning of the front of the foot. “When someone with bunions and hammertoes puts on a pair of high heel and walks, their joints rub excessively. This causes increased friction and results in redness, swelling, and pain,” says Dr. Krista Archer, a podiatric surgeon and foot specialist. “Squeezing feet, already aching from bunions and hammertoes, into high heels can bring on agony and put a real damper on a festive event.” Although definitive treatment of bunions and hammertoes most often requires surgery, there are several self-treatment steps your clients can take to lessen their pain and enjoy an evening out. > Always bring a back up. The trick to wearing high heels comfortably is to limit your constant standing time in them to no more than four hours. Bring along a pair of comfy flats you can discreetly slip into to give feet a rest. > Pad your soles. Shoe pads are available in different shapes. Depending on your symptoms, these pads are applied to the inside of your high heels. If you have been experiencing ball of foot pain for years, you may have fat pad breakdown. This can be treated with an injectable filler to plump up and pad from within. > Pad your toes. If bunions and the tops of your toes get very red after high heel wearing, you can buy toe pads to either stick onto or slip over the painful area. Keep in mind the thinner the better, as you don’t want to tighten the shoe further. A prescription patch is also available. It is lined with numbing medicine (Lidoderm) that can be cut to specific shapes and applied to painful areas. > Decrease inflammation and swelling. Before you go out to your party, soak your feet in icy-cold water for 10-15 minutes. Follow this with elevating your legs and feet for 20 minutes. This strategy will reduce foot and leg swelling and calm painful and irritated joints. Ibuprofen can also reduce pain and inflammation, but use caution if consuming alcohol. Also try compression hosiery to reduce swelling and keep feet from getting more swollen over the course of a party.

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HEALTH} under the microscope

Pterygium Pterygium is an adhesion between the skin surrounding the nail and the area under the nail plate.

Pterygium of the nail can be described as an adhesion between the skin surrounding the nail (dorsal nail fold) and the area under the nail plate, which eventually leads to partial destruction of the nail. Pterygium can appear on the fingernails or the toenails, and it affects both men and women. Techs can best identify pterygium by studying photos of the disease to get acquainted with the triangular, winged shape of the skin that grows into the nail plate.

What is it?

There are a number of causes of pterygium. One common cause is the skin disease lichen planus, which along with pterygium of the nail, appears as a purplish rash on the skin and possibly even in the mouth.

Other causes of pterygium include blunt force trauma or rheumatic disease. There is also a hereditary form of pterygium.

How do you get it?

Treatment for pterygium begins with topical steroids in the form of creams and lotions, or antiinflammatory medications. Tier two of treatment moves into cortisone injections at the matrix of the nail (which is very painful for clients). In advanced cases, treatment requires the nail to be removed through surgery.

How is it treated?

If a nail tech encounters the beginning stages of pterygium, she should refer the client to a dermatologist.

If the condition is caught in the early stages, it’s likely that the area will heal. Techs should not try to treat pterygium in any way. Don’t push the cuticle back as this may lead to further scarring, infection, and bleeding. Polish and acrylic products are considered safe to apply, but are not advised, as the product will be applied directly on the skin. This presents two problems: one, the product will have difficulty adhering to the skin; two, nail product should never be applied to the skin, because it is an allergen and could cause a reaction. Techs may simply manicure the section of the nail plate that has not been compromised with pterygium, but avoid filing down the nail plate that is already weak.

What can a tech do?

A less common form of pterygium, known as inverse pterygium, can form at the hyponychium (the skin beneath the free edge). It occurs when scar tissue abnormally attaches the hyponychium to the underside of the nail and stretches forward as the plate grows out. The skin in the area is usually sensitive and even painful. Inverse pterygium can look very much like advanced hyponychium, which is a growth of normal tissue under the nail. Doctors are not sure what causes the inflammation and scarring. It could be a hereditary condition or the result of a systemic, auto-immune, or circulatory disorder. In some cases, inverse pterygium can be caused by an allergic reaction to ingredients used in nail enhancements or the solvents used to remove them. If this is the case, enhancements should be removed.

What else?

Dr. Andrea Cambio and Dr. Gregg Severs contributed to this article.

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For more information about pterygium, log on to www.nailsmag.com/encyclopedia.

.com 1/26/11 3:34:31 PM NA0311kupafp.indd 1

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HEALTH} The Secret life of a Salon Inspector What goes into helping nail salons stay compliant and protecting public safety? We talked to some movers and shakers behind the scenes in state cosmetology boards to shed some light on what it takes to fill their shoes. BY ERIN SNYDER DIXON

Passionate about the nail industry? Do you enjoy meeting new people and working in different environments each day? You might enjoy an alternate career as a salon inspector — sometimes called an investigator or field agent.

We went looking for background on the career of the elusive salon inspector.

What we found was as varied as the states they represent. While the background and requirements may differ greatly, the basic job description is the same. These agents are responsible for helping salons maintain compliance and protect the public’s safety. It is far from as simple as it seems. While not as lucrative (in salary alone) as salon work, the benefits can make up the difference, taking into account health care, education, and retirement.

There is a reason we rarely hear from those responsible for investigating complaints and carrying out routine inspections — safety. Most salon encounters proceed without incident.

Occasionally, the inspector’s safety is at risk from a disgruntled member of the

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Being a cosmetologist is not always a beauty industry. As state employees, field agents keep a low profile, defer- prerequisite for working as an inspector, ring interviews to the state’s human and inspectors sometimes work for more resources department or professional than a single board within the state. board for comment. They are rarely In Virginia, an investigator with the photographed on the job, instead Compliance and Investigation Division working in quiet obscurity. Another of the Department of Professional reason we rarely see them is that they and Occupational Regulation may just don’t have time. There are very few investigate for more than a dozen positions and the economy has state boards. Being flexible and a quick resources stretched thin. One adminis- learner are important. In Delaware, trator, who preferred not to be identi- the investigative unit provides support fied, pointed out that there were more NBA/ABA players from her state than cosmetology inspectors in her state. > Stay organized. Keep employee files and MSDS records up-to-date.

I did some digging and that > Steer clear and let the inspector work; she will could be right in at least one let you know if she needs something. state. For example, Alabama > Do a self-inspection several times a year to catch is required by law to employ compliance issues before the inspector is at the door. eight investigators for its > Check your state board’s website for self-inspection 853 nail salons (plus beauty forms or use the one at www.nailsmag.com/selfi nspection. and barber establishments) > If an inspector brings a violation to your attention, agree and I could find at least nine to correct it immediately — on the spot if it is possible current NBA/ABA players — to reduce the chance of fines. from that state. The point is > Visit your state board’s website frequently to there is stiff competition for keep abreast of changes that will affect your salon. the few job openings.

You can find the link on www.nailsmag.com/stateboards.

MARCH 2011

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to 32 boards and commissions and 40 different professions. Oklahoma has at least four inspectors for 4,500 salons (with an inspection goal of two times per year).

Inspectors typically carry out compliance-related duties, which may include checking for licenses, occupancy permits, ventilation, presence of banned materials, proper sanitation, etc. Knowledge of computer skills is necessary. Reports must be filed for each inspection and in the case of any violations found there would be routine follow-ups.

Bob McKee, director for the Alabama Board of Cosmetology, helped me put some of the duties in perspective. “In addition to being a fully licensed cosmetologist with two years of experience in the field, applicants must have a high school diploma or equivalent, current Alabama driver’s license or the ability to get one, and pass a written examination.” McKee was kind enough to share some demographics related to the job.

“Inspectors averaged 21 days of work a month in March 2010. They drove an average of 24.3 miles per salon, 117 miles per day, and inspected 5.25 salons per day.”

Oklahoma inspector Michelle HuittShook has been outspoken in the need for more inspectors in the field. She has inspected as many as 20 salons in a day and is responsible for covering 1,500 salons, 25 schools, and partial coverage of a state testing facility.

Most inspectors will need to travel extensively and stay overnight at times. If you have worked as a manufacturer’s rep, you are probably already comfortable with this aspect of the job. Work experience as a rep

can also demonstrate to human resource departments that you are capable of working with different people and are able to self-supervise.

GETTING THE GIG So, you are thinking this is the perfect job for you?

You like to travel, want to improve the standards in the beauty industry, are good with people, don’t mind driving, have computer skills, and are up for each day being a bit different than the last. Start making connections now.

Get to know the members of the state board. Attend open sessions and get involved. Explore gaining credentials as an instructor if you don’t already have them. Study the rules and codes that apply to beauty professionals. If you are in a state that requires investigators to inspect for different boards, it will help if you start studying the guidelines for the boards they cover.

Working to develop a resume that targets an inspector’s position will save you time when the state has an opening and give you ample time to fine-tune it. Start to collect letters of recommendation and update your address book of character references you will use. Sign up for continuing education in any related area, including defensive driving, workshops on dealing with difficult people, information management, etc. With stiff competition, it will be about what you can bring to the state in addition to cosmetology. The more wellrounded you are the better.

Each state has a different process for hiring. Florida has an impressive statewide website that anyone can use to hunt for and apply for jobs. Applicants can go to www.peoplefirst.myflorida.com, register, and filter potential postings by key word, area, geographic loca> Visit your state board’s website as well as your state’s tion, etc. While keeping an eye on human resources career page to explore job openings. state human resource’s web pages may alert you to openings, your best >Attend open board meetings for your state. You will have an inside track on what is going on. The contacts bet is to get involved and network.

McKee says, “An inspector’s you make may also help you in securing a job. job can be demanding but most > Compare your qualifications with the posted job love the work and feel they are requirements. making a positive impact and are > Prepare a resume targeted at the position. > Study the regulations carefully so you will be ready committed to professionalism.” He for the interview should you get the call.

NEXT STEPS

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also points out that the job is changing.

“Inspectors are not enforcers. Their main goal is voluntary compliance. We try to do everything we can to facilitate legitimate business and try not to be a burden. We have the technology available to test for MMA use in salons. We also have been able to reduce the paperwork necessary by equipping inspectors with Blackberries preloaded with software. We can cover more ground.

We also have several new hires that work on Saturdays, since most salons are open then.”

Other recent changes include states’ attempts to not only help facilitate compliance but to communicate directly with the public. The Pennsylvania Board of Cosmetology issues press releases to advise consumers. A call to their office was recently met with the prompt delivery of an official press release. They are utilizing consumers to help salons stay compliant. State Secretary of State Basil Merenda says, “The majority of salons work hard to stay in compliance with state laws and regulations, however, we want consumers to be aware of what salons can and cannot do so they can make informed decisions and stay safe.”

The very low turnover in Alabama is evidence that inspectors are indeed finding fulfillment on the job.

Once an individual is hired into the Alabama investigation system, she must demonstrate she is in the top 10% before moving up. Other states, such as Nevada, have a tiered system for grading field inspectors, including some crossovers who work in other capacities such as an office assistant.

Even though we don’t often hear directly from inspectors in the media, they are certainly working side-byside with those who prepare official communications.

If you are dedicated to the profession of beauty, there are many avenues to pursue a rewarding career. So, go ahead, tug the ear of people in different areas of the industry and see what might be a good fit for you. Your dream job may just be a conversation and application away.

MARCH 2011

1/26/11 11:32:38 AM

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HEALTH} secret ingredient

vitamin E

‘‘

When vitamin E was discovered, the biggest producer of soybean oil was Eastman Kodak, which used the oil in photo processing. After realizing it could extract alpha tocopherol from the oil waste, it began selling it to vitamin producers and remains a leading supplier to this day.

‘‘

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What it is: Vitamin E is a fat-soluble antioxidant. Discovered in 1922, vitamin E was scientifically named tocopherol and was recognized in 1968 as an essential vitamin for humans.

Where it comes from: Though most abundant in wheat germ oil, vitamin E can be found in nuts, seeds, vegetable oils, leafy greens, and fortified cereals. Scientists estimate that as much as two-thirds of human vitamin E intake comes from salad oils, margarine, and shortening, while the rest comes from vegetables and various grains.

Properties: In addition to being found in a variety of foods, pure vitamin E is commonly sold in gel caplets that can be taken orally or popped open and applied topically. There are many different forms of vitamin E, but its natural form is said to be the most potent.

What it’s good for: In addition to its antioxidant properties, vitamin E increases blood circulation and consequently improves blood flow through hair and nail growth structures. It also aids in the formation of red blood cells, helps maintain oil balance in the skin, and helps slow or reverse the effects of sun damage. Vitamin E is also said to minimize wrinkles, though scientific research shows that vitamin E may be harmful if taken in excess.

Where you’ll find it: In addition to occurring naturally in various foods, vitamin E can be found in oils, lotions, and other beauty products. It is also a popular ingredient in a variety of anti-aging treatments and creams.

Other uses: Women with premenstrual syndrome, painful periods, menopause, and hot flashes often use vitamin E to reduce the severity of symptoms or pain. It is also used for preventing late pregnancy complications caused by high blood pressure.

PHOTOGRPAHY ©ISTOCKPHOTO.COM/MAKSUD_KR

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SpaRitual Knowledge Is Power

MK Violet Glow

OPI: Do You Think I’m Tex-y

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M ARCH 2011

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Nubar Pink Lily

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Essie French Affair

MK Indian Violet

Orly Fancy Fushcia

Kinetics Cool Orange

Color Club Get A Clue

OPI Guy Meets Gal-Veston

Jessica Seductress

Jessica Alluring Creature

Nubar Honeysuckle

MK Red Splendor

SpaRitual Reveal Yourself

LCN Magical Mauve

China Glaze Hey Sailor

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MK Caribbean Blush

Dare To Wear Hey Girl

OPI Too Hot Pink To Hold ‘Em

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Dashing Diva So Much Melon-Drama

MK Coral Punch

Dare To Wear Rocker Chic

Zoya Gemma

OPI Don’t Mess With OPI

Nailite Melon

Jessica Enchantress

China Glaze Lighthouse

Nailite Mint Green

LCN Orange Splash

SpaRitual Eye of the Beholder

Sheba Cosmic Yellow

Dashing Diva East Side Envy

Kinetics Cool Orange

Precision Enlightenment

Orly Ancient Jade

Precision McDreamy

LCN Envy Me

Diamond Cosmetics Four Leaf Clover

SpaRitual: Enlightened Soul

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OPI Y’all Come Back Ya Hear?

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company polish

company polish

Color Club Masquerading

OPI Austin-Tatious Turquoise

Color Club Alter Ego

Sheba Pastel Lilac

Dashing Diva I Lilac Nothing

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Nailite Baby Blue

Nubar Blue Hydrangea

LCN Metal Maniac

Prolana Ice Queen

Precision Blissful Abyss

Orly Sapphire Silk

SpaRitual Circle of Life

Color Club Total Mystery

Nailite Lavender

Color Club Secret Rendezvous

Essie Nice Is Nice

OPI Houston We Have A Purple

Kinetics Go Grape!

Prolana Cold Hearted

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OPI I Want To Be A-Lone Star

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Nubar Purple Aster

Zoya Danni

Precision Grape-Divine

Essie Coat Azure

China Glaze First Mate

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Essie: Coat Azure MARCH 2011

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Essie Sand Tropez

OPI It’s Totally Fort Worth It

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M ARCH 2011

CND: Perfectly Bare with Perfectly Bare Shimmer

1/26/11 4:19:43 PM

Duri Mona Lisa Smile

Duri Romeo And Juliet

China Glaze White Cap

Essie Topless and Barefoot

Nailite Pastel Peach

Orly Pure Porcelain

Duri To Be Or Not To Be

Jessica Coquette

Nubar Earthen

Dare To Wear: Bold N Bronze

CND Perfectly Bare

Duri Don’t Think Twice

Zoya Jules

MK Caribbean Blush

Zoya Dove

Color Club Incognito

Dare To Wear High Heel Heaven

Dare To Wear Smokin Diva

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Orly Gilded Coral

China Glaze Pelican Gray

Dare To Wear Bold N’ Bronze

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plast A Having your identity stolen is a stressful and lengthy ordeal that can damage your credit score and leave you an emotional wreck. And being the business owner of the establishment where credit card fraud occurs can be equally as traumatic.

In 2008, the owners of Elmwood Spa in Toronto, Canada, found themselves in the middle of a high-proďŹ le credit card scam, when thieves completely unassociated with the spa strategically placed a microchip in the credit card reader to lift the card information of customers as they paid for their services.

A total of 216 Elmwood Spa customers had their private information compromised during the scam, and the owners were unaware that anything was wrong until they received a call from a credit card company to alert them that they might be the place where the information was being lifted.

As you can imagine, an event like this is a nightmare for a business owner. Your credibility with your customers goes out the window, and you have to act fast to make sure all legal proceedings are done properly and that you go above and beyond to build back the trust of your clients. >>>

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N O I T C E PROT If you allow clients to pay with credit cards at your salon, there are some things you need to be aware of to protect yourself from becoming involved in a credit card fraud scam. BY TIM CROWLEY

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The possibilities for credit card fraud are endless. Business owners are susceptible to highly-organized thieves like the Elmwood case, as well as rogue employees, dubious customers, hackers that can enter databases, and much more. But luckily the Federal Trade Commsion (FTC) and the Small Business Association (SBA) have a wealth of information to help keep you informed and prepared for the worst case scenarios.

CREDIT CARD FRAUD: THE CULPRITS Credit card fraud and identity theft can literally happen anywhere in the salon. A Beverly Hills salon owner is currently awaiting trial after being accused last year of charging her clients after they had already paid in full for services.

A host of Hollywood celebrities were victims of this alleged scam, with the implication that minimal charges showing up on their credit cards would be paid without much thought considering they had visited the salon before.

This just goes to show that it doesn’t take an organized crime ring to make a crime.

But if you’re a salon owner, you have to prepare for all possibilities.

Once thieves have a credit card’s information, they can quickly change the billing address on the card they stole so that the victim isn’t immediately aware of the charges being run up, and they can also open up new credit cards under the victim’s name, further lengthening their time to spend before they attract attention.

CONTAINMENT PLAN It’s bad enough to be a victim, but what happens if you’re the business where the information was compromised? What do you need to do?

Contact the police. If you suspect your salon may have been the loca-

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tion of identity theft, whether by your own suspicion or you are notified by a credit card company, the first step is to immediately contact police. Tell them everything that you suspect, and let them know you will fully cooperate with them to clear the matter as soon as possible.

Notify any other affected business.

With credit card fraud, there can be other businesses affected by the crime. If there are any businesses that you feel may be affected, mainly other credit card companies, be sure to notify them as soon as possible.

Notify individuals who may have had their information stolen. Talk to the police about the timing of notifying customers so that it does not impede their investigation. Then designate a contact person at the salon who will be responsible for fielding any questions or concerns.

The FTC has a model of a letter you can send (either through the mail or electronically) to customers at www. ftc.gov/idtheft/model-letter.doc. The main points are to notify them that your business has encountered a security breach and you are acting on it, and the customers themselves should contact their credit card companies and take steps to protect themselves.

Ramp up customer service, addressing the incident and reassuring customers that steps have been taken to solve the problem and prevent it from happening again. This is a key step in re-establishing trust with your clientele. Send out a letter or post it clearly on your website, stating the nature of the incident and that it was a one-time breach and that preventative measures have now been put in place to make sure it doesn’t happen again.

AN OUNCE OF PREVENTION Like the old adage says, an ounce of prevention is worth a pound of cure, so here is how you can help protect yourself from ever having a security breach to begin with.

Don’t keep customer credit card information unless you have a business need for it. If you must keep it, make records of your retention policy so employees know what information must be kept, how to secure it, how long to keep it, and how to dispose of it securely when you no longer need it.

Keep any written records with sensitive information locked away.

Be mindful of who has access to your sensitive information.

For computers, make sure to run anti-virus software on a regular basis so hackers cannot access your computers.

Train your employees on keeping information safe. Make sure they are familiar with any credit card processing equipment and computers that may store customer information. Be up front about your expectations for confidentiality and create a workplace culture that is attentive to these important matters.

The new economy and the rise of technology will only bring more and more super-fast money products that on the one hand free us from fiscal burdens while also exposing us to possible thievery. It will pay dividends to continue to keep yourself informed to the many ways your business can become compromised. For more information, check out the FTC website at www.ftc.gov and the SBA’s at www.sba.gov.

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e Beforthe Salon These techs held interesting jobs before they ventured into the beauty industry. Read about what they did before life in the salon, and what it is they love about doing nails. BY MICHELLE PRATT

PREVIOUS JOB ROXANN FULGENCIO

OFFICE SUPERVISOR I held jobs in medical billing for many years, moving my way up to office supervisor for the Coronary Care Unit and Cardiac Step Down Unit at the county hospital. I watched how the nurses treated the patients, and I realized I wanted to work with people, treat them with compassion, and help them smile. When my position at the hospital looked like it might be affected by layoffs, I thought, “It’s now or never.” I had thought about doing nails since I was 19, so I took the risk and enrolled in school. When I graduated, I approached a local salon, and even though its policy is to hire people with two years of experience, it gave me a chance. It’s a dream come true.

Middleton Salon and Spa, Colorado Springs, Colo.

SERVICEMASTER RESTORER I would go into a facility after a fire and clean up the damage from fire, smoke, and water. I would clean walls, furniture, household items, and carpets. I’m a physical person, so the job fit me. In 2006, my nail tech told me I should get my license.

At first, I thought the job was too “girly” for me, but then I thought it might be a good idea because it looked like fun, and I thought I had the right personality for the job. I played around with it for a year and a half and then finally went to school.

SHARI BROWN The Wild Hair, Clovis, Calif.

WHAT I LIKE BEST ABOUT DOING NAILS Leaving the medical field was a difficult decision, but it’s the best decision I have made.

I am living the dream, my daughters are happier, I am happier, and my clients are happy. The stress is gone, and I am giving back to people the way my nurses taught me.

I love the people I’ve been able to meet. I like being able to educate women about both the glamorous side of nails and about the dangers of some products, such as MMA.

>>>

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PREVIOUS JOB JULIE PECANTY PERRY Strands Hair and Nail Salon, Brookhaven, Miss.

TRACY ORIE Integrity Nail Spa, Waldorf, Md.

AMBER BURNETT Nailz by Amber, Hendersonville, N.C.

WHAT I LIKE BEST ABOUT DOING NAILS

OFFICE MANAGER I worked at car dealerships for 17 years, starting off as a cashier and moving up to office manager. For many years while I was working at the dealership, I would say to my hairdresser, “You need a nail tech here.” But she never hired one. One night, during a late-night hair appointment, I had a meltdown. I told my hairdresser how bad my job was getting. We sat there, alone in the salon, and she said, “Why don’t you go to school and be my nail girl?” Mississippi allowed for an 11-week, 600-hour licensing course. I evaluated my budget and determined I could go without a paycheck for 11 weeks. So I quit my job and went to school. The day after I graduated, a local car dealership called to see if I could fill in for a woman on maternity leave, so it worked out perfectly. I was able to work part time at the dealership and part time at the salon as I built my clientele.

I love the social atmosphere.

I love pampering people and making them feel good. I love the relationships with clients. Some clients will stop in just to give me a hug, even if they don’t have an appointment. I also love doing nail art. I entered a fantasy nail art competition and placed First in State with my Mardi Grasthemed nails!

U.S. ARMY ENLISTEE It’s funny how I got into doing nails.

I was getting my nails done, but it became too expensive. So I went to the drugstore and bought a kit and did my own. I remember thinking, “I like doing this!” When I looked at my nails, I had done a good job. I went to school to be a nail tech, but never worked in the salon. I enlisted in the army and served in Desert Storm in the 498th Support Battalion. I provided support to the front line troops. I drove an 18-wheeler through the desert, bringing parts to repair helicopters and other transportation.

While I was in the service, I asked if I could do nails in the salon at the PX, which is like a mall on the base. It was fun; I would be in uniform and boots during the week, and then dress up and do my hair and makeup on the weekends.

When I got out of the service, I went into the nail industry full time and now own my own salon.

I like making my clients look and feel good. I like that I was inspired by an educator from CND and now I’m an educator myself. I like that I can provide technical and mentoring support to other techs through my school, Integrity Nail Institute.

ADMINISTRATOR I worked in an assisted living facility, a 60-bed unit that housed adults ages 26-93 who had physical or mental health issues. I decided I wanted to be a nail tech after a friend of mine shared her nail stripers with me. I started polishing the nails of the residents and realized I wanted to do nails for a living.

I love the creativity and the freedom of being my own boss.

However, I do miss the residents, so now I visit two facilities with a mobile salon and do the nails of the residents there.

>>>

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PREVIOUS JOB ANDREA BOYKO Tips by Andrea, Medicine Hat, Alberta, Canada

NORMA SPROLES The Signature Salon, Hendersonville, N.C.

WHAT I LIKE BEST ABOUT DOING NAILS

TECH SUPPORT PERSONNEL I worked for a company that developed software; I was the person people would call if something wasn’t working or if they needed help learning the software. While I worked for them, I took the class to learn to do nails. One day I was getting my hair colored, and when I walked up to pay, one of the computer company’s shareholders was in the reception area. My hairdresser, having no idea the shareholder was there, said, “Yes, Andrea, we want you to work here!

Bring your resume.” A week later I was laid off from the computer company! Now I do nails out of my home, I teach nail art classes, and I’m a sales rep for Nubar.

I love the creative side of doing nails. I love when a nail biter comes in and leaves with nails that look beautiful instead of looking like Chicklets. Working with computers is boring; working with people is rewarding.

DENTAL ASSISTANT I did crowns, bridges, fillings, and implant surgery. After I had children, I stayed home for seven years, then I went to a community college and took a cake class, making wedding cakes, birthday cakes, etc. I also made handcrafted jewelry and sold it in local salons. When my youngest went to preschool, I went to school and got licensed as a nail tech.

Now I work for OPI, and I’ve owned my own salon for 12 years.

Doing nails was a perfect job when the children were younger, because I could make my own schedule and attend the children’s functions. I love meeting people, and I love educating them on their nails, hands, and feet.

PHARMACY TECH I did inventory control, medication compounding, and customer service.

The job taught me accuracy, how to treat clients well, and record keeping. I also learned about medical conditions, ingredients of chemicals, retailing, cleanliness, and good inventory counts. I became a nail tech three years ago because, as a single mom, I wanted a job where I could control my hours, work with the public, and continue to educate myself.

I love experimenting with new products, helping clients feel great about themselves, and having control over my hours.

TANIA RICE Indira Salon and Day Spa, Regina, Saskatchewan, Canada

>>>

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The Original Gel Polish in a Bottle Since 1999 At LeChat, we never stop re-inventing ourselves. In 1999, we started bottling our professional gel system. Pink, Pearl, and White gel polish quickly became our best sellers, and still remain our clients’ favorites today. In 2005, we had a revolutionary idea of color matching nail lacquer and color gel - and Perfect Match was born. Today, we introduced the next generation of the Perfect Match ™, a UV Cured Soak Off Formula Gel Polish dual set - the only gel polish that comes with a FREE color matching Dare to Wear nail lacquer.

Great quality and better priced. No chipping, no drying time, beautiful high shine that lasts for weeks! For best results, use them with our non-yellowing Perfect Match Soak Off Clear Base Gel & Top Gel Sealer.

Visit www.lechatnails.com for more fashion forward Perfect Match color selections and to view our monthly special deals! Follow us on youtube.com for step-by-step Perfect Match Gel Polish tutorials.

1999 LeChat Gel: Pink, White and Pearl We bottled our top selling color gels into light resistant bottles for long lasting protection.

2005 First Generation Perfect Match Perfectly matching Dare To Wear nail lacquer to our traditional color gel.

2010 Perfect Match UV Cured Soak Off Color Gel Carrying over the same concept as our 1st generation Perfect Match, we perfected the product to have long lasting shine, easy application, and easy removal.

w ww.youu tube.c www.youtube.com/LechatArtist c om/Le e c hatArr tist

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1/26/11 11:41:04 AM 1/21/11 8:26:37 AM

PREVIOUS JOB ALICE NORTON Sydney Albert Salon and Spa, Princeton, N.J.

PRINCESS GARD Nail Lab at Kuts & Kurls Beauty Salon, Shaker Heights, Ohio

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WHAT I LIKE BEST ABOUT DOING NAILS

CLERK I worked at the arts and crafts store AC Moore. Some days, I was paid to color or paint merchandise for display. I was also able to do face painting for events. I’m an artist, so I spent most of my money buying things in the store, but I found the job to be fun.

While I was working at AC Moore, I began beauty school, thinking I would do hair. However, when I graduated, I was hired at a salon where they needed someone to do nails; there was a mentor there to help me get started.

The more I did nails, the happier I was that it worked out for me to do that instead of hair.

I love my clients; I love knowing that I made someone’s day. When clients tell me that they look forward to seeing me or they tell me I give the best pedicures, it makes my day!

911 DISPATCHER Before I was a nail tech, I was a 911 police dispatcher in a high-crime area of East Cleveland, Ohio. I loved the job and was great at it, but it was stressful. I would answer emergency calls, dispatch officers, enter warrants, and even act as a female corrections officer.

If a female was arrested and only male officers were on duty, I would have to perform the cavity search! It was not only dangerous, it was nasty. I started doing nails on the side as a hobby, but my nail clientele grew so much that I went down to part time as a dispatcher, and in 2004, I was able to honorably resign and do nails full time. This has been a great year. I won my first nail competition, my work made it to the cover of NAILS, and I became a Young Nails mentor!

The money is great, I like the instant gratification of doing nails, plus I’m no longer responsible for the lives of citizens and police officers! I do miss the camaraderie of working at the station; we were like family.

>>>

MARCH 2011

1/26/11 11:41:24 AM

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1/26/11 11:41:39 AM 12/18/09 12:37:24 PM

PREVIOUS JOB SARA COLE Parisian Nails of Sequim in Hair Trix, Sequim, Wash.

CASANDRA LAMAR Freelance, Brooklyn, N.Y.

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WHAT I LIKE BEST ABOUT DOING NAILS

LIMITED PRACTICE OFFICER I have always loved dressing up, playing beauty parlor, and playing with makeup and jewelry.

Whenever I would go to the salon, I loved the busy atmosphere, the creativity, and being able to visit with people. But as a career, I chose something completely opposite. I was a limited practice officer, which means I am licensed under the Bar Association to close land deals. Even though it was a good job, I would dream about switching careers. But I didn’t feel like I could without the support of a second income. When I met my husband, I looked into nail school, but classes were on the weekends, and being busy every weekend isn’t great for the first year of marriage, especially since I was working full time. After having two children, I tried again, but this time classes would be in the evenings — again, a bad schedule for a mom working full time. Then the economy plunged, and I was laid off; I was 48 years old. On my 49th birthday, my husband and kids took me to “Angeles Academy of Hair and Nails” and signed me up to nail school. My husband is a teacher, so as soon as school was out in June, I started classes.

I love just what I loved when I was a client: the busy atmosphere, visiting with people, and the creativity.

I also love being my own boss. I never have a crabby customer.

Even if someone feels bad when she arrives, she feels better when she leaves and that makes me happy. I do a lot of pedicures on elderly people. I often think, “Who knows when they were hugged last, or when their hands or feet were rubbed.” It makes me feel good to know I’m helping them.

ANIMAL CARE TECHNICIAN I worked for Memorial Sloan Kettering Cancer Center at one of the experimental facilities. I handled 800 animals a day, feeding them and cleaning their cages. I hated the job, but loved the money. I had done nails for a year before I ever worked at Sloan, and after doing monotonous work that required a hair net, scrubs, and sometimes even full-body coveralls, I decided I wanted to get back to a job that allowed for creativity. I went back to doing nails, and now I work as a freelance artist, doing nails in different shops in Brooklyn. I was an assistant to celebrity manicurist Dawn Sterling during New York Fashion Week, and I just did my first magazine cover!

I love the response you get from the clients. I aim to mesmerize and to educate the clients on the services they are receiving.

MARCH ARCH CH 2011 20

1/26/11 11:41:46 AM

NailsMag.com has EVERYTHING a nail tech needs ...

a nail tech needs ... ... education. > Find educational events in our Events/Training Calendar.

> Browse our deep archive of Demos and Step-by-Steps (over 600 different techniques).

> Go to NAILS-TV, where you can watch tricks by the best in the business.

> Peruse the Q&A section, where we answer every question from business to technique to health to nail diseases.

NAILSMAG.COM

‌

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1/27/11 1/26/11 5:35:19 4:13:37PM PM

{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Fifi #

Page

Fifi #

Advertiser

13212

Aerovex Systems................................................................................97

13263

Incoco................................................................................................14-15

13305

Akzentz Nail Products ......................................................................63

Advertiser

Page

ISSE Midwest.....................................................................................149

America’s Beauty Show .................................................................139

13267

J & A USA ..............................................................................................91

13185

Antoine de Paris ................................................................................ 131

13109

Jessica Cosmetics ...............................................................................81

13296

Artistic Nail Design ............................................................................41

13224

Kinetics ..................................................................................................87

13111

Backscratchers Salon Systems ..................................................... 117

13191

Konad ................................................................................................... 157

13309

Bags Rep ............................................................................................... 151

13107

Kupa Inc.................................................................................................99

13251

Beauty Millennium ..........................................................................168

13140

LeChat .................................................................................................. 123

13160

Beauty Tech ......................................................................................... 151

13183

Lexor Intl............................................................................. 161, 162-163

13265

Belava ............................................................................................ 86, 119

13211

Light Elegance .....................................................................................75

13310

Beyond Acrylic Systems ..........................................................67, 101

13170

Mehaz Professional .................................................................103, 141

13187

Bio Sculpture Gel ................................................................................78

13115

Mind Body Inc. ....................................................................................38

13128

Blaine Labs............................................................................................47

13243

Minx........................................................................................................59

13298

Cacee......................................................................................................93

13292

Mode Intl.............................................................................................. 151

13119

China Glaze ...................................................................................23, 35

13308

Nail Superstore, The ....................................................................... 160

13271

Christrio ...............................................................................................146

13279

Nail Tech Supply ................................................................................ 46

CND ...................................................... 4-5, 6-7, 16, 16A-16B, 17, C3

13106

Nailite .......................................................................................... 158-159

13291

Continuum Footspas.........................................................................39

13135

NSI — Nails Systems International .........................................12-13

13102

Cuccio .....................................................................................................31

13255

Nubar Cosmetics ......................................................................79, 105

13231

Dashing Diva......................................................................... 29, 55, 83

13120

DJN Capital Bankcard ...................................................................... 151

13101

Orly International ........................................................................... C2-1

13103

Dollar Nail Art .................................................................................... 151

13168

Orly International ................................................................................21

13262

Dr. G’s ...................................................................................................145

13261

Pedi World Pedicure Spas ............................................................. 167

13276

Duri Treatments ................................................................................. 64

13153

Pedi-Sox................................................................................................141

13197

Duri Cosmetics ...................................................................................65

13144

PNI Worldwide.................................................................................. 153

13169

Eco .......................................................................................................... 121

13268

Premier Nail Source ....................................................... 154-155, 156

13131

Entity Beauty........................................................................................85

13244

Pro Spa ................................................................................................. 125

OPI Products ............................2-3, 19, 36-37, 44, 53, 56, 76, C4

Essie Cosmetics .......................................................... 8, 9, 10, 11, 147

13113

Ram Products Inc. ............................................................................164

13110

EZ Flow ...................................................................................................61

13118

Sensuous Solutions ......................................................................... 151

13240

Famous Names Products ................................................................58

13104

Seche ......................................................................................................43

13210

Flowery Beauty Products ........................................................ 49, 141

13180

Sheekee Nails ..................................................................................... 151

13259

Footsie Bath........................................................................................148

13156

Shooting Star International ............................................................ 151

13280

Gourmet Pedicure ............................................................................. 151

13166

Star Nail Intl. ......................................................................................165

13186

Gulfstream Plastics............................................................................92

13274

Trendy Nail Wraps ..............................................................................51

13285

Hand and Nail Harmony .............................. 32, 32A-32B, 33, 73

13258

Tweezerman International ..............................................................89

13238

Hollywood Nail Supply ...................................................................166

13260

Young Nails ............................................................................25, 26-27

13122

ibd .....................................................................................................71, 94

13261

Zyon Pedi Spas ..................................................................................169

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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MARCH 2011

1/27/11 6:30:39 PM

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1/26/11 11:42:44 AM

if veSalon

Themes

(& How to Make Them Work)

Bar Wine me and file me.

Gel Nail Bar

St. Albert, Alberta, Canada The vibe: Modern bar with a homey touch Details that make it work: A martini shaker holds files for purchase and orangewood sticks. Gel nail color collections with names like “Las Vegas” and “Los Angeles” carry the party into a wide spectrum of color options for the salon’s primary service of gel nails. A large water wall feature adds a dynamic focal point and keeps with the “liquid” bar theme. Gel Nail Bar is a home salon that may be small squarefootage wise, but it makes great use of its space with its consistent theme and attention to detail.

Pink Champagne Nail Bar

by The Lanes Health & Beauty Brighton, England The vibe: Effervescent glamour Details that make it work: A bucket of champagne bottles — labeled with the salon’s logo — decorates the pedicure room. The bottles also appear in other strategic places throughout the salon. (They are not for serving champagne, but for decoration only.) The color pink provides fun and unexpected accents, including in the towels and flower arrangements and of course in the many choices of pink Essie nail polish. Glossy glamour is conveyed through the sleek quartz and granite interiors complemented with mirrored accessories. The salon is very popular for bachelorette parties (or “hen parties” as they’re called across the pond).

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It’s amazing how a consistent theme can pull your salon’s whole look together. Perhaps counter-intuitively, the confines of a theme can make designing and marketing your salon so much easier. There’s a lot of room to be creative within any given theme, whether it’s floral or ocean or something completely different. We take a look at 16 salons that were on the same wavelengths with their design ideas, but managed to really make it their own. BY SREE ROY

The Nail Bar Tallahassee Tallahassee, Fla. The vibe: Happy hour pampering Details that make it work: A true social-spa, The Nail Bar Tallahassee combines a fully-stocked liquor lounge with a nail, waxing, and facial salon. Clients can grab a seat at the “bar” — which, though it resembles a sports bar complete with several flatscreen TVs, is the perfect place to get his or her nails done, alone or with a group of friends. Pedicure tables line the wall behind the manicure bar, also giving clients a perfect view of the game. With happy hour drink and spa specials that start at 5 p.m. and late hours (until 9 p.m. most nights), The Nail Bar Tallahassee is the perfect place to unwind after work. A few ways in which the bar theme is incorporated into the service menu are with the Choco-tini Pedicure, a 90-minute chocolate-themed pedicure that comes with a chocolate martini; and a Pedi on the Rocks service, a 90-minute hot stone pedicure that comes with the client’s drink of choice on the rocks. >>>

MARCH 2011

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Floral Pick from an array of blooms to get the perfect look and feel.

Opalized Designs Studio Salon Shelby Township, Mich.

The vibe: Poppies with POP Details that make it work: The convenient thing about choosing poppies as a theme is, since the flower comes in a seemingly endless array of dazzling colors, the salon’s color scheme is wide open. “We are always moving things and changing pieces in the space to keep client interest up. They regularly ask, ‘Was this here?’ or ‘Are these new?’” says owner Kelley Killop-Marble. Marble may not have named her salon after poppies, but the blooms were a non-negotiable part of her design vision when she worked with Deen Hyde Designs to pull the look together. “The poppies show up both in the salon and in the 1,500-sq.-ft. apartment used for nail education above the salon,” Marble says. “If I see something ‘poppy’ now, I pick it up. I even picked up a piece of art while at the Nail Tech Networking Event of the Smokies last year that has a black bear holding...yup...poppies!”

Delicate Daisy Long Beach, Calif.

The vibe: Sunny with subtle sophistication Details that make it work: Daisies in an array of colors adorn surfaces of all different heights at this Southern California nail salon. From fresh bouquets on tables to daisy wall art and even daisy-shaped cookies on the weekends, the flowers — part of the sunflower family — impart a welcoming feel to the space. A more subtle homage is the daisyyellow wall paint, which gives the salon a sunny atmosphere, and the circular mirrors in between the manicure tables — which feature a large circle surrounded by smaller circles, which allude to a flower-shape without being over the top.

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1/26/11 11:44:18 AM

Photography by Brian Immke Kolin, Adept Studios

Tips from an Interior Designer Michael Habachy, principal of Habachy Designs Inc. (www.habachydesigns. com), says, “Like restaurants, salons are now making more of an effort to create environments for their clients to escape in.” He offers these tips when creating a themed salon: > Customize your manicure and pedicure stations. Most people assume that custom chairs are expensive, but they don’t have to be. > Wallpaper is another great way to create a theme. More and more manufacturers are making durable, green wall coverings in great patterns for commercial use. For an Asian theme, try using a lattice or chinoiserie pattern. > Consider some great accent lights, whether sconces or chandeliers, to create an effect. There are lots of costeffective options out there that can really make a statement. > We have used mirror-clad vanities for manicure tables, and upholstered diamond-tufted benches with decorative pillows to create glamorous lounge environments. Once we used modified beach lounge chairs as pedicure seating for a beach theme!

Think outside the box.

White Orchid Nail Lounge Weston, Fla. The vibe: Beautiful tranquility Details that make it work: Co-owner Ashlee Lai says, “White flowers symbolize new beginnings such as a first date, wedding, or, in our case, a new kind of nail lounge. The white orchid is pure, innocent, sensual, and luxurious.” Blooming orchids are always on display and exchanged weekly by a local florist. The wax treatment rooms display wall art of the signature flower.

The color scheme conveys the flower with subtlety: as you enter, the ambers and browns symbolize the foundation or potting mix that the orchid is grown upon. The wax rooms toward the rear are painted light green and feature a white waxing table to symbolize the actual roots, leaves, and flower of the white orchid.

La Fleur Plumeria Nail Salon Kihei, Hawaii The vibe: Aloha nails Details that make it work: Playing off of its Hawaiian locale, La Fleur Plumeria uses its namesake flower — commonly found in Hawaiian leis — as a symbol of what the salon hopes to offer its clients. “The plumeria flower has five petals with each petal representing a spiritual perfection: faith, aspiration, devotion, sincerity, and surrender,” the salon says in its marketing materials. The mission statement then elaborates on how the salon strives to meet each of these attributes. Plumeria imagery is present throughout the salon, as are other reminders of the islands — such as the “Maui” pedicure spa chair covers with leaf images. >>>

MARCH 2011

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Ocean Clients are wearing flip flops already, right?

Bahama Mamas Tanning & Nail Spa Horton, Mich.

The vibe: Tropical brights Details that make it work: No matter the weather outside, it’s hard to feel anything but upbeat inside Bahama Mamas Tanning & Nail Spa. The walls are an array of bright blues, greens, yellows, and other vibrant hues. Decor includes hanging seashell artwork, rattan furnishings, tropical paintings, and, not to forget, a pink flamingo-themed bathroom. “We have long, cold, miserable winters in Michigan and coming in the salon feels like being on a mini vacation,” says owner Tina SauberSpencer.

NAILS by Marsee Mount Pleasant, Pa. The vibe: Beauty meets the beach Details that make it work: It’s hard to miss the beach wallpaper that adorns NAILS by Marsee — the sand- and water-scape stretches from floor to ceiling. Polish bottles are held immobile by 3-D mini-sandcastle sculptures and collections like OPI’s “South Beach” are kept close at hand.

A glowing fish-in-water piece of art adds an eye-catching element, and owner Marsee Essington even takes care to have the appropriate scents wafting through. She says, “I always have a beachy smell in my shop — coconut, sand, ocean candles, etc.”

Aqua Nail Bar and Boutique Santa Barbara, Calif.

The vibe: Undersea calm Details that make it work: What started as a ploy to be listed first in the phone book (courtesy of the “a” in aqua) took on a life of its own as the logo and interior fell into place. Varying shades and textures of blue impart a feeling of tranquil waters. “Times have changed and now that position in the phone book is not so important, but it was destiny,” owner Claudia Papa says.

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MARCH 2011

1/26/11 11:48:35 AM

French

Oh là là: Lovely salons inspired by a country that does beauty well.

Parisian Nails of Sequim Sequim, Wash.

Photography by Carissa Throop opp

The vibe: Bohemian chic Details that make it work: To get to France sans airfare, owner Sara Cole ordered fabric with Parisian imagery, then made curtainstyle dividers for an existing bookcase.

For the dresser, she used decoupage techniques to add scrapbook paper on the front of the drawers and distressed the furniture’s finish. She took a Frenchstyled barber chair, then added a portable pedicure spa, for which her brother built an elevated platform/storage space. The salon gift certificates are equally adorable — the lucky recipient gets a card that says bonjour!, viola!, or mon ami.

Krème de la Krème Nail Lounge Long Beach, Calif.

The vibe: French royalty Details that make it work: Queen Marie Antoinette lives on in this salon, located in an affluent area of Long Beach, Calif. Glitzy chandeliers hang from the ceiling, artwork inspired by Antoinette adorns the walls, and the pink-and-brown color scheme lends an air of cultivated beauty with a nod toward girliness.

Bonjour is painted above the entryway, and salon party attendees have been known to dress up as the late French queen.

La Jolie Nail Spa Palo Alto, Calif.

The vibe: French-Vietnamese elegance Details that make it work: La jolie translates to “pretty,” and this salon lives up to its name by highlighting the class and sophistication of its owners’ French-influenced Vietnamese heritage. Stunning Frenchstyled chandeliers hang from the ceiling in the pedicure room, where mirrors in ornate wrought-iron-styled designs (similar to the wroughtiron stylings of the Eiffel Tower) embellish the spaces between stations.

Classic wood furnishings and a color scheme of bold autumn orange, rich chocolate brown, and elegant beige complete the look. >>>

MARCH 2011

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Ingredient Use it, share it, decorate with it.

Chocolate Nail Boutique que Atlanta

Lavender d’Aesthetique (Nails & Wax) Jurong West, Singapore

The vibe: Deliciously indulgent Details that make it work: Chocolate brown-striped wallpaper, chocolate truffles, and real chocolateinfused products truly make Chocolate Nail Boutique the sweetest place in Atlanta — as the salon’s tagline proudly announces. Owner Aja James is a chocolate broker, bringing beans in from Ghana and supplying them to a myriad of companies, and creating the salon’s Simply Chocolate product line (which will be available to other salons later this year). “I wanted something organic, something good for your skin, but without the milk and sugar,” she says.

The vibe: Lavender fields forever Details that make it work: As its name implies, everything from the salon towels to the wallpaper to the foot care products to the essential oil mist sprayed in the salon is lavender by either scent or color. “Before selection of a brand name, we thought of what we want to provide for customers who come to us. We decided that we want all customers to feel relaxed from the hustle and bustle of their busy lifestyle the moment they step into our salon,” says co-owner Vicky Lye, who owns the salon with her mom and her sister. Seeing a market for more than one lavender-themed salon, the family actually opened a second branch — also with the same all-encompassing theme.

Green Tea Nail & Spa New York City The vibe: Warm greenery Details that make it work: A green tea theme was a natural fit for this Manhattan nail salon, as the owner’s family grows the antioxidant-rich tea in Korea and imports the extract to create an array of products — including a scrub, mud mask, and paraffin, among others — that are used in the nail services.

Green is the dominant color, and it shows up in everything from the nail tech and client chairs to the walls (a paler shade, so as not to be overpowering), and the wall art — which includes green-toned prints and tea leaf imagery.

Even the salon’s plants seem to thrive in the green environment.

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1/26/11 11:49:10 AM

NA0311absfp.indd 1

There’s Only One.

Your Midwest Beauty Show®

MARCH 12 - 14, 2011

EXCLUSIVE Industry Red Carpet Movie Premiere!

FREE DVD to all ABS Attendees!

THE INTA® CONFERENCE Nail Fashions Move into the Spotlight on The Runway@ABS with

Shellac™ & Fashion Fusion The Spring/Summer Fashion Trends and Nail Styles

Jan Arnold

Monday, March 14 11:30am - 2:30pm

REGISTER NOW McCormick Place

CHICAGO

312.321.6809

800.648.2505

Connect.

AmericasBeautyShow.com

Photography: Luis Alvarez of Aquage; Hair: Ann Bray, Shelly Devlin, Heaven Padgett, Carly Campbell and Thomas Smalley of Aquage; Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez; Production: Don Wismer and Nicole Fowler. Americas Beauty Show is a registered trademark of Cosmetologists Chicago . ®

na0311decor.indd 139 NA0311absfp.indd 1

1/26/11 11:49:18 AM 1/21/11 11:55:11 AM

{reader nail art}

{

Want to seee your nail art here?

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

Lin Phillips Hair Unlimited, Helendale, Calif.

Tracey Nguyen Envy Nails, Oklahoma City, Okla.

Victoria Garcia Hot Spot Salon, Los Banos, Calif.

Molly Burleson Exotic Glamour, Norfolk, Va.

Olivia Gordon The Kru, Lancaster, Calif.

Nina Zogovic Studio Annai, Rijeka, Croatia

Brittany Foster Polizhed inside Spiffies Multi Cultural Salon, Bedford Heights, Ohio

Liz L. Pibernus De Jesus Licy’s Heavenly Nails, Manatí, Puerto Rico

Dianna Medeiros The Make-up Bar, Cherry Hill, N.J.

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MARCH 2011

1/25/11 6:45:03 PM

{

}

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Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/13170

The Original Pedi-Sox® Double your Pedicure business! Pedi-Sox™ encourage wintertime pedicure services! Feet stay comfy and cozy warm; and freshly pedicured feet stay clean. Moisturizers absorb better…for softer and smoother skin. Slip on PediSox™ as the final step before you paint the toenails. It’s that easy! Extra thick premium cotton make Pedi-Sox® comfortable to walk in — alone or with sandals. Foot caressing California Lite Weight Pedi-Sox® are perfect for warmer climates. 23 Fun & Fashionable Colors and Styles.

The Original Pedi-Sox® (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/13153

Flowery Professional Go Wild with File Catty™ from Flowery®. The Wild Styles collection features exclusive patterns on quality 5” files with coordinating translucent cases.

The unique patented File Catty case protects cell phones, sunglasses and other items from being scuffed by the file, while keeping the file inside clean and free from lint and dust. Also available in an 18-piece display, File Catty Wild Styles are perfect for salon retail, client gifts or just for you!

Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/13210

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

MARCH 2011

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{product spotlight} Bellissima International has new colors for its Bella Forma Soak Off Color Gel line. The ¼-oz. pots fit conveniently onto any manicure table and have an esteemed branding look with its Louis Vuitton-inspired labeling. The colors are Nightclub Passion, Bruised Ego, Jazzberry, Classy Lady, and Satin Blankie.

(888) 745-4030 x13317 www.nailsmag.com/fifi/13317 If glitter is your thing, then the Sheba D st Art Collection is for Du Dust y u. These nine shades of yo you. glitte t ry-extravagance are jamglittery-extravagance finest packed with the fi nest grades of glitter for a truly magical fairytale nail dusting. Great for applying on natural nails with a little glue or a base coat, and then sealing with a top coat or clear UV Gel. (888) 745-4030 x13318 www.nailsmag.com/ fifi/13318

Star Nail’s Eco Nail Systems Soak Off UV Gels come in a variety of colors and are formulated to prevent chipping, peeling, or smudging for perfectly balanced manicures that can soak off in as little as five minutes. The colors Moroccan Clay, Hibiscus, and Paradise Purple are just a taste of the delicate color palette available in the Eco line.

(888) 745-4030 x13319 www.nailsmag.com/fifi/13319

SpaRitual’s Soulful collection has lush, shimmering shades that have been carefully designed by polish color experts for superior shine, dry time, and coverage. Each SpaRitual lacquer comes in a sleek, patented plum cap for easy application. The colors in the Soulful collection are Full of Life, Pure of Heart, and Love and Happiness.

(888) 745-4030 x13320 www.nailsmag.com/fifi/13320

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Qtica’s Foot Repair Balm is a thick, ck, rich balm that both repairs and protects, providing an intense se treatment for dry, severely damaged feet. Honey, beeswax, and a multivitamin complex work to seal over cuts and cracks, aiding in the skin’s natural healing process. s. The addition of salicylic acid means the balm works to soften even the toughest calluses. s.

(888) 745-4030 x13321 www.nailsmag.com/fifi/13321

Art Club’s quick and easy pinwheel nail art holders are the perfect accessory to inspire nail artists. The Blue Denim collection offers thinly sliced fimo cane designs in the spectrum of blue with flowers, hearts, and butterflies. And the Minis collection holds tiny, sparkly discs that will shine well through any embedment.

(888) 745-4030 x13322 www.nailsmag.com/fifi/13322

LCN’s Files Manicure Set gives you a great start of high-quality grit files to tackle every step of the nail enhancement process. The grits are refined to be consistent throughout the file’s surface, and the kit comes with a nice range of file grits with the grade clearly marked on the sides. It even includes a Banana Buffer (120/240) and four-sided file.

(888) 745-4030 x13323 www.nailsmag.com/fifi/13323

CND has 12 new Shellac shades to further excite nail techs and customers alike. The new range features perennial classics and fashionable favorites to give salongoers a wide variety. The new shades range from effervescent light shades like Mother of Pearl and Beau to the more bold and dark shades like Masquerade and Black Pool.

(888) 745-4030 x13324 www.nailsmag.com/fifi/13324 >>>

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{product spotlight} China Glaze’s Awakening Collection is sure to bring out the creature in you. The collection features three polishes jampacked with brilliant glitters that are intensely pigmented to boot. Colors include Zombie Zest, Ick-A-Body, and Mummy May I. (888) 745-4030 x13325 www.nailsmag.com/fifi/13325

Akzéntz Options Soak-Off UV Gels are odorless, durable, and easily removed with acetone or other remover. The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength.

(888) 745-4030 x13326 www.nailsmag.com/fifi/13326

The Antoine De Paris #38 Straight Head is designed to get close and correct the ingrown nail. The tool does the work for you while protecting your hand and wrist from using excessive force and pressure when cutting thick nails. Simply flip the tool around to keep the wrist in proper alignment. Also available in a smaller size (#37) with 4 ½-inch handle. It is made from cobalt stainless steel.

(888) 745-4030 x13327 www.nailsmag.com/fifi/13327

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Backscratchers’ Aromatic Spa Drops come in six different flavors to add a spa-like scent to any service. The drops can be placed in a bath soak, aromatherapy diffusers, or even towels. The formulas are powerful, so only a few drops are necessary to create a noticeable scent.

(888) 745-4030 x13328 www.nailsmag.com/fifi/13328

Belava’s Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub. The sleek design allows clients to swivel and recline while the tech performs an effortless manicure or pedicure, and the foot pad rests right above the pedicure tub holder so techs do not get muscle fatigue or cramps.

(888) 745-4030 x13329 www.nailsmag.com/fifi/13329

Odyssey Nail Systems’ Neon Collection makes for great acrylic nail art. The colors come alive under the black light, but under daylight they visually buzz in true neon fashion. The powders can be mixed to create custom blends as well.

(888) 745-4030 x13330 www.nailsmag.com/fifi/13330

Nubar’s Brush Case finally offers the professional nail tech a brush case that makes sense. The case can hold 1215 brushes that will stay in place when traveling while protecting the bristles. This hard-sided case (1 ½” by 9 ½” by 4”) has aluminum edges for durability, a secure latch, and is available in several different colors with a “blinged out” Nubar logo.

(888) 745-4030 x13331 www.nailsmag.com/fifi/13331

Cuccio Naturalé’s new Deep Dermal Transforming Wrap is infused with comfrey root extracts for healthy skin cell regeneration and rejuvenation. The hydrating wrap is infused with a cocktail of antioxidants that nourish and quench the thirst of dry skin, featuring grapeseed, green and white tea, and pomegranate extracts.

(888) 745-4030 x13332 www.nailsmag.com/fifi/13332

Duri’s Angels and Demons collection is inspired by the innocent charms and mischievous mystique in everyone. The enchanting colors range from shimmering cobalt blue Devil Wears Duri to the creamy wine From Dusk Till Dawn and the red-

MARCH 2011

1/26/11 12:42:44 PM

glitter flecked Mystic Elements, all shown here. Some of the other colors in the collection include Fallen Angel, Kingdom of Shadows, and the eponymous Angels and Demons.

(888) 745-4030 x13333 www.nailsmag.com/fifi/13333

OPI has added eight new colors to its Axxium Soak-Off Gel Lacquer line. The shades add to the 34 that are currently available, which feature OPI’s best-selling polish shades in a UV-cured, soak-off gel formula. The shades can last up to two weeks without chipping or peeling. The new colors are Yodel Me on My Cell, The Color to Watch, Meet Me on the Star Ferry, Black Cherry Chutney, Lucky Lucky Lavender, Lucern-Tainly Look Marvelous, Glitzerland, and DS Radiance.

(888) 745-4030 x13334 www.nailsmag.com/fifi/13334

Nouveau Nail has a new acrylic collection, City Lights. The shimmering neon and bold urban colors will have nails looking great and wearing well for long-lasting manicure designs. Each collection is named after a different geographical location, like the European Collection, Far East, and Great American. Along with color powders each kit includes Nail Liquid, Glass Seal, forms, and an assortment of nail tips.

(888) 745-4030 x13335 www.nailsmag.com/fifi/13335 Essie’s Exfoliating Foot Scrub is specially formulated to remove dry and flaking skin effectively.

The scrub’s granules soften and smooth skin while stimulating circulation, and the light fragrance helps calm and relax clients.

(888) 745-4030 x13336 www.nailsmag.com/fifi/13336 >>> www.nailsmag.com/fifi/13262 MARCH 2011

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illuminated power indicator, forward/reverse modes, and a speed control that goes from 4,500 to 15,000 RPM. (888) 745-4030 x13337 www.nailsmag.com/fifi/13337

Kupa’s Mani Pro has a light, colorful handpiece with a metal nose and standard friction grip chuck. The Mani Pro has an

Young Nails enters the brush-on gel polish market with its new Mani Q Color line. The brush-on gels are available in 18 colors with a base and top coat, and cure in one minute.

The cap indentifies the color in dots, and

the gels apply easily like a polish for durable, full-coverage color.

(888) 745-4030 x13338 www.nailsmag.com/fifi/13338

Entity’s Nanovive Skin Revival System Kit contains four products in the Nanovive System. They are a Penetrating Lotion, Cuticle Rescue, Glycolic Exfoliating Serum, and Intense Skin Treatment, and each uses nanotechnology to penetrate deep beneath the skin’s surface to deliver nourishment at the cellular level.

(888) 745-4030 x13339 www.nailsmag.com/fifi/13339

Mehaz Professional’s Toenail Clipper Collection offers four cutting blade styles: the straight edge preferred by professionals, the classic curved edge, the exclusive angled straight edge with wide jaw feature, and the angled straight edge. Each clipper is made in Japan from stainless steel and comes equipped with an adjustable handle for right- or left-handed use.

(888) 745-4030 x13340 www.nailsmag.com/fifi/13340

LeChat’s Perfect Match Gel Polish applies like nail polish but wears like gel. This quick-andeasy gel polish cuts the service time in half and will give a deep sleek finish without chips, >>> www.nailsmag.com/fifi/13271

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“ Problem nails? Get the

solutions.”

Protect and correct. Essie Solutions address every nail concern, from strengthening brittle, weak nails to speed-drying for clients on the go. It’s performance-driven nail care that’s always a step ahead.

866.348.9208

na0311products.indd 147

www.essie.com

America’s nail salon expert.

Since 1981

1/26/11 12:43:45 PM

They come in an array of colors, and cure in an LED lamp in 30 seconds and in two minutes in traditional UV lamps. Gelish stays on nails for three weeks with no chipping or peeling and soaks completely off in 15 minutes.

(888) 745-4030 x13343 www.nailsmag.com/fifi/13343

smudges, or drying time. The color is longlasting and chip-resistant. Every package of the 22 colors includes a free Dare to Wear nail lacquer that perfectly matches the color.

(888) 745-4030 x13341 www.nailsmag.com/fifi/13341

Lexor’s new Infinity Spa Pedicure Chair features pipeless PureFlo MG magnetic jet technology, a one-piece jet that provides quiet therapeutic action and can be removed by hand for sanitation. It also features TruTouch massage and Auto-Fill technology (meaning the sap can fill the basin, shut off

the water, and start the jets unattended).

(888) 745-4030 x13342 www.nailsmag.com/fifi/13342

Hand & Nail Harmony’s Gelish Color Gels apply like polish, with a twist cap and applicator, but are cured in a lamp like gels.

Light Elegance’s Glitter Gels range in color from light pinks to deep lavenders and dark orange. The glitter stays suspended in the gel and looks great once cured. The newest colors include Disco, Gold, Crystal, Lavender, Bubble Gum, and Orange Crush.

(888) 745-4030 x13344 www.nailsmag.com/fifi/13344 >>>

THE ONLY PROFESSIONAL PEDICURE SPA WITH AN EASY-TO-USE CARRIER TRAY AND DISPOSABLE LINER SYSTEM

Disposable Liners

™

AS SEEN ON REAL HOUSEWIVES OF BEVERLY HILLS & KIMORA

310.282.8025 footsiebath.com

We at FootsieBath™ recommend that you always wear protective gloves while giving pedicures.

www.nailsmag.com/fifi/13259

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Orly’s French Polynesian line brings the perfect blend of tropical nutrients with repairing emollients to leave hands feeling like they’ve been on vacation. The line includes Paradise Polish, a renewing hand buff; Hot Lava, a self-warming hand repair mask; and Tropical Dew, a maximum moisture hand butter.

(888) 745-4030 x13345 www.nailsmag.com/fifi/13345

T4’s iSpa has an iPod dock and hi-fi speakers and a conical back that prevents the music from bothering others. The spa basin also features a SaniSmart jet that can be used with a disposable liner, a single hot/cold control mixer, a multi-functional showerhead with backflow prevention, push button switches, and a built-in LED light.

(888) 745-4030 x13346 www.nailsmag.com/fifi/13346

NSI’s Polish Pro combines a fusion of raw materials that include oligimers, monomers, photoinitiators, and diluents, to result in one of the most resilient natural nail manicures or pedicures on the market, says the company.

The thin-viscosity formula applies easily like polish, but when cured it has a toughness, scratch-resistance, flexibility, and adhesion that allows the manicure to look like new for a full two weeks.

(888) 745-4030 x13347 www.nailsmag.com/fifi/13347

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Dashing Diva’s Gel Life Soak-Off Gel System has everything you need to get started with gel services. The kit includes coarse files, medium files, and a buffing block, as well as a Cleanser, Bonder, Builder Gels, French Tips, and a Top Gel. It comes in a convenient lightweight tote bag.

(888) 745-4030 x13348 www.nailsmag.com/fifi/13348

It’s So Easy’s Pickerr Uperr provides an easy way to pick up and apply rhinestones. Just touch the Pickerr Uperr to a rhinestone and it will adhere to the end, then simply place the rhinestone on a top coat-treated nail for a one touch application.

(888) 745-4030 x13351 www.nailsmag.com/fifi/13351

Kinetics’ Deluxe Implement Kit is a stylish implement kit containing seven tools in a hand pouch. The tools are medical-grade stainless steel and include an edge pusher, straight pusher, cuticle nipper, tweezers, cuticle scissors, moon-type nipper, and tip cutter.

(888) 745-4030 x13349 www.nailsmag.com/fifi/13349

Footlogix’s Foot Soak now comes in a cost effective gallon size. The soak is antimicrobial and softens and gently cleanses the skin without dehydrating it, and it has a pleasant lavender aroma.

(888) 745-4030 x13352 www.nailsmag.com/fifi/13352

Jessica’s Damaged Nail System rebuilds nails from the foundation to the surface. The Phenomen Oil heals and rehydrates with natural jojoba, almond, and rice oils, and the Nourish Therapeutic Cuticle Formula uses a pure blend of antioxidant vitamins and healing agents to feed the matrix of the nail to stimulate circulation and growth.

(888) 745-4030 x13350 www.nailsmag.com/fifi/13350

Nail Labo’s Portable E-File enables techs to work from virtually anywhere. The builtin battery can last for up to four hours of arduous filing, and the motor has a speed of 20,000 RPM. The entire unit is also lightweight and durable.

(888) 745-4030 x13353 www.nailsmag.com/fifi/13353

MARCH 2011

4/6/11 3:06:17 PM

MarketPlace

WORK SMART

Tickle My Toes Blackberry Bliss Hand, Foot & Body Scrub

Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work.

Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

is ideal for all body surfaces, providing smoother, hydrated skin while helping to repair rough, dry, damaged areas. Buffs, exfoliates, sanitizies and soothes. Contains the natural antimicrobial Tea-Tree Oil and ground walnut shells. Ideal for use during a manicure, pedicure and other spa treatments. 8oz. Bottle or a 24oz. Jar. Mention this ad for 20% Off.

Sensuous Solutions (800) 578-1444 www.sensuoussolutions.com

®

Shooting Star . 310.618.1270 . ShootingStarInt@aol.com Tip Designs And All Content © Shooting Star 2002-2011.

www.nailsmag.com/fifi/13156

www.nailsmag.com/fifi/13118

http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/13309

Finally!

A pedicure kit that allows you to custom blend signature services in less than 2 minutes! And it is all in one very easy system! Just add 1 to 3 drops of color, 1 to 3 drops of fragrance and blend until uniform! It’s That Easy!

Gourmet Spa Essentials 877-944-9454 gourmetspaessentials.com

The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)

http://www.dollarnailart.com

www.nailsmag.com/fifi/13280

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www.nailsmag.com/fifi/13180

Preciosa high Quality at low price – that’s the Mode way

www.beautytech.com/shoppe

300 fun designs ready to slice and apply! * * * * *

www.nailsmag.com/fifi/13103

Paying high discount rate 1.59% with other merchant services provider?

Please contact CB to save thousand of dollars. We offer Interchange+ pricing currently as low as 0.95% +.

Salon currently process with us paid $872.39 for a total of $46,682.87.

872.39÷46,687.87×100 = net cost %

Flowers Fruits Critters Flags Holiday Designs And so much more!

sales@beautytech.com 1 1-6 313 1 981 1-12 273 1-631-981-1273 www.nailsmag.com/fifi/13160

www.modebeads.com | 718.765.0124 Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220

www.nailsmag.com/fifi/13292

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9/27/10 9:46:50 AM

4/7/11 3:55:38 PM

MARCH 2011

DEAL

153

154-155, 156

157

S H E E T

158-159

Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

160

153 154-155. 156 157 158-159 160 161, 162-163 164 165 166 167 168 169

PNI Worldwide Premier Nail Source

161, 162-163

Konad Nailite Inc. The Nail Superstore Lexor Inc.

164

RAM Products Inc. Star Nail Hollywood Beauty Pedi World

165

Beauty Millennium Zyon Spas

166

167

Call your professional beauty products supplier directly to take advantage of this month’s great deals. Tell them you heard about them in NAILS Deal Sheet!

168

169

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Seal of Approval.

Available online or at professional distributors throughout the world. www.pniworldwide.com

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1/26/11 5:13:21 PM

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BOX OF 250

Medium

Spoon Pusher / Pterygium Remover #NB0202

USE

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!

Disinfectant

SALE!

1X

20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKS™ NB0034 NB0034P NB0034C

2 grams #NB0304

Xtreme Cut-Out White

$1

USE

XN303

XN305

$1

1X

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills XN301

$1

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

TM

GUARANTEED NON-YELLOWING

#NB0033

#NB0102

$1

Quick Bond Gel Glue 3QUARE

German Callus Planer Blades 10-ct. #NB0212D

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

#NB0101

$OUBLE 3PRING #UTICLE .IPPER

N A I L S

$1

$1

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

B R U S H E S

FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007

24-CT.

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

C

Waterproof Material

F O R M S

FOREVER PLAID #HT0004

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

8bWYa D8&&)+ F_da D8&&),

T I P S — G L U E S

CRISS CROSS #HT0003

#SB0407

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

BALI #HT0002

#GPB102

$1 B U F F E R S

ALOHA #HT0001

CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct.

Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Dipr’s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG

PHONE: 1-800-727-111 Ă‹VĂ‹ L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct.

Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ‘OL

Prices in this ad are valid March 1 through April 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/13268 na0311ds.indd 154

1/26/11 11:52:23 AM

TM

BreatheEasy™

USA & ADVANTAGE CANADA TAKE OF‌

LOWEST PRICES GUARANTEED!

Dust Collector

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

$49.95 * Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

¢ #NB0517

$2.95

Battery Operated UV Lamp

Clear #NAB0001

$2.95

Cone NB0516

#NB1504

SALE!

9 WATT

6 WATT

$1

Blue #NAB0003

RHINESTONES

$1

Gold #NAB0004 Green #NAB0005

$1

Choose from many styles at

Light Blue #NAB0007

premiernailsource.com

Pink #NAB0008

STRIPING TAPE

Purple #NAB0009

144-CT.

RHINESTONE SHAPES

$1

100-CT.

TAHITI

BORA BORA

BUILT-IN TIMER & FAN

NAIL ART FOIL

$1

FIJI

#NB1500

$11.95

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

$1

per roll

View available colors online.

$1.95

$1

.25 oz.

LACQUERS .6 OZ.

$2.50

$4.95

$1

PER PK

$2.95

.25 OZ.

.125 OZ.

$2.95

$4.50

$15.95

$4.95

TREATMENTS

GELAC GEL POLISH

.33 OZ.

$3.50

$3.95

$4.25

h3OFTEEZv 8 3OFT

h/NEZEESv )NDIVIDUAL

Pedicure Slippers

Toe Separators

Toe Separators SALE! $3.50 24-ct. $1

0!)2

1

#SB0404

Pumice Sponges #SB0408

#!3% /&

#SB0406

#SB0407

` #SB0412 "/8 /&

ACRYLIC ROSES

BEST SELLER!

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

$19.95

` EACH

PEDICURE FIZZ

Holds All Popular Brands

Manicure Warmer $9.95 25-CT. WHITE CUPS

#SB0317

100-ct.

4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214

0!#+

#SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

Gauze Wipes

0!)2 100-ct.

$1

Pedicure Socks

PNI NAIL TIDY ™ ORGANIZER $19.95 #NC0127

Black #SB0409 White #SB0410

PEDISTIL™ Pedicure Foot & Leg Rest $19.95

$2.95 pair

#PediStil1

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

5.)6%23!, ,).%23

YOUR CHOICE!

EMPTY DISPLAYS

$13.95

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

PARAFFIN WARMER

Fan Brush #NAB0114

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

GELEZ GEL POLISH .5 OZ.

$13.95

%!#(

"/8 /&

Detail Brush #NAB0112 Angled #NAB0113

*

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

Striper Brush #NAB0111

SOAK-OFF GEL POLISH

.5 OZ.

THERAPEUTIC PARAFFIN WAX

144-ct.

` #!3% /&

NAIL ART BRUSHES

DURABLE ACRYLIC POLISH DISPLAYS

.33 OZ.

1/2 OZ.

9 WATT BULB #NB1510

EACH

1/2 OZ.

.6 OZ.

h/RIGINALv 4HONG 3TYLE

$49.95

$1

LACQUERS

#SB0305

1/2 OZ.

#!3% /&

36 WATT

FIMO SHAPES

SHELLAC GEL POLISH

TREATMENTS

0!)2

TUNNEL UV LAMP

#NAB0115

COLOUR EFFECTS

TREATMENTS

TREATMENTS

`

7 WATT #NB1513

4 WATT #NB1508

COLORS AVAILABLE! VISIT OUR WEBSITE!

2.5 OZ. TM

#NB1502

TM

STRIPER LACQUERS

LACQUERS 1/2 OZ.

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

Art Club

TM

#NB1512

$79.95

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

$1

Red #NAB0010

NAIL BASIX

PER PACK

Iridescent #NAB0006

42 WATT

$399.95

")43 !$* 30%%$ #KUPA1

"5),4 ).

4)-%2

6 WATT #NB1509

$19.95

DRIED FLOWERS

Black #NAB0002

15,000 RPM

$12.95

UV Lamp / Removable Shade

$1

Barrel NB0515

#PNI25

(ANDED 56 ,AMP

Professional UV Lamp

4 WATT

#EDMT20 20,000 RPM

SALE! $149.95

Includes 3 bits and no-hassle warranty.

#PNI12

#NB1507

0EDICURE "IT #NB0522

Razzberry

25,000 RPM

SALE! $29.95

-4

-!.) 02/

Exclusive Price!

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;?

DRILL KIT

Cone #NB0510

$2.95 EACH.

$4.95 EACH.

1000 ct.

100 ct.

Toothpick #NB0513

2-wk Backfill #NB0507

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

Whisks dust and debris out of the air!

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

PIPE-FREE PEDI SPAS STARTING AT $1695!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95!

NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/13268 na0311ds.indd 155

1/26/11 11:52:37 AM

Goodbye Nicks, Chips & Smudges

Hello Shellac!

New Spring 2011 Collection!

Applies like polish, wears like gel, removes in minutes. A true breakthrough in chip-free extended-wear color.

SHELLAC SALON RACK

#CND4500B

Includes 6 New Shellac Shades, Base Coat & Top Coat (.25 oz.)

MARCH/APRIL PROMOTIONS

1-800-727-1119

$139.95 LIMITED AVAILABILITY Introducing 12 New Shellac Colors

$15.95 EACH .25 OZ.

www.premiernailsource.com 24 HOUR INTERNET SALE EVERY MONDAY! #CND4513

Get the must-have 14-day manicure!

#CND4514

#CND4515

#CND4516

#CND4517

#CND4518

#CND4519

#CND4520

#CND4521

Introducing 12 New Gelac Colors

#CND4522

#CND4523

#CND4524

$13.95 EACH .5 OZ.

No chipping!

No smudging!

No kidding!

Soaks off in just 10 minutes.

#IBD523

#IBD524

#IBD525

#IBD526

#IBD527

#IBD528

#IBD529

#IBD530

#IBD531

#IBD532

#IBD533

#IBD534

$5.95

$3.95

$12.95

$3.95

$11.95

#EZF14

#EZF15

#NN14

#SN08

#SN24

33% OFF

UV 30 Acrylic Top Coat

PRIMER .5 OZ.

SAVE 40%

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

.5 OZ. ONE STEP UV GEL .5 OZ

NATURAL NAIL DEHYDRANT 1 OZ.

STAR NAIL RESIN 1 OZ.

$79.95

$8.95

$9.95

$99.95

$2.95

#IBD12

#CND32

#NN15

#PNI25

EACH

OVAL and SQUARE

CLASSIC NAIL DRILL

INCLUDES HANDPIECE CRADLE, 3 FREE BITS AND A NO-HASSLE WARRANTY.

NAILPRIME DUAL SHAPE FORMS 500-CT.

ACID-FREE PRIMER SAVE IBD PROFESSIONAL GEL KIT

20% OFF

$20

BUY 1 GET 1 FREE!

REAL DIAMOND™ DRILL BITS

25,000 RPM

$14.75

$15.50

$1.50

$29.95

5 VARIETIES AVAILABLE

EACH

EACH

EACH

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

Lemon & Ylang Ylang

BUY ANY SEA SALT EXFOLIANT 19.5 OZ. GET A BUTTER BLEND 8 OZ. FREE!

MILK & HONEY #CN20A POMEGRANATE & FIG #CN20B ROSEMARY & CARDAMOM #CN20C

CUCCIO MASSAGE CREMES 32 OZ.

Pink Grapefruit Soothing Lavender

SPA FIZZ MANICURE BALLS 10-CT.

$3.95

$4.95

$4.95

EACH

#PNI03

#CP01

FREE!

SAVE 20% INTENSE TREATMENTS 2.5 OZ.

3-PC. BRUSH PEN SET

BUY 1 GET 1 FREE!

BUY ONE PEARL DECORATION KIT, GET ONE SHELL & GLITTER DECORATION KIT FREE!

$47.95 VALUE

SAVE

$18.00 CALLUS ELIMINATOR 34 OZ.

Original

#PL16 Orange Scented

#PL17

$5.95 #PL11

$7.95 VALUE

SAVE

25% DRY HEEL ELIMINATOR 4 OZ.

FREE PREMIER NAIL SOURCE CATALOG AND APPOINTMENT BOOK

PLEASE REQUEST YOURS TODAY!

FREE SHIPPING ON ORDERS OF $99 OR MORE!*

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

PRICES IN THIS AD VALID FROM MARCH 1 TO APRIL 30, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/13268

na0311ds.indd 156

1/26/11 11:52:58 AM

www.nailsmag.com/fifi/13191

na0311ds.indd 157

1/26/11 11:58:51 AM

Our newest product, Gelify, applies like a nail polish but functions like a gel polish & soaks off in just minutes!

Eliminate smudges & smears.

AFFORDABLE NAIL SUPPLIES SOAK OFF COLORED SOMETHING GEL POLISHES $8.99 WONDERFUL This versatile colored gel 1/2 oz. polish can be used as a soak Three for off gel or can be filed off.

Available in over 50 colors. $19.99

HOT FIRE

PINKINI

VAMP

RED GLITTER

9 WATT SILVER Top. LAMP Removable 120 Second Timer.

22.95

$

Promotes adhesion to natural nails. Low odor.

Safer alternative to acid primers for natural ONLY nails. Works with any $ gel or acrylic system. 6.49 1/2 OZ.

GENTLE GEL ONLY

THIN GEL COAT

Fast drying soak off UV topcoat. Curing in a 9 watt lamp will produce a high finish shine in 60 seconds.

ONLY Toluene and Formaldehyde Free. $3.99 1/2 OZ.

14.99 1 oz.

$

New state of art formula. Great for sensitive skin. Durable, Flexible and easy to use. Soaks off in10 minutes or less!

One Step Self Leveling Gel. Available in Clear, Pink or White.

TUNNEL LAMP ONLY

8 oz.

16 oz.

32 oz.

Works with any powder!

REGULAR ACRYLIC LIQUID

Traditional set acrylic system.

EMA formula made in the USA. Non Yellowing.

9.99 8 oz.

18.49 16 oz. $ 32.99 32 oz. $ $

SUPERIOR LIQUID Fast Set System. EMA based, made in the USA. Will not yellow, crack or lift.

9.99 8 oz.

18.49 16 oz. $ 34.99 32 oz. $ $

14.99 1 oz.

$

One Step Self Leveling Gel. Cures crystal clear and with a high shine!

Available in Clear, Pink, Blizzard White, Thicker Thick Clear, Thicker Thick Pink.

9 WATT UV LAMP

FREE SHIPPING on orders over $ 99.00 weighing less than 12 lbs.

FRENCH GEL

ONLY $ 9.99 4 oz. $ 15.99 32 oz.

119.99

OMEGA POWDER

ONLY 14.99

Fast Set System. EMA based, made in the USA. Will not yellow, crack or lift.

4 oz.

32 oz.

1 oz. Clear Gel,

1 oz. Clear Powder.

RECTANGLE

HORSESHOE

2.49

$

2.94

PURE BLACK

RED SHIMMER

500 ct.

ONLY $ 8.99

ADHESIVES

2 GR GLUE

2.39

$

12 ct.

ONLY

2.68 ½ oz.

BRUSH ON RESIN

Box of 250 $37.94

3 GR GLUE

ONLY

$ 4.44 ½2.48 oz.

3 GR GEL GLUE TIP BONDER

WRAPS

ACTIVATOR

$

12 ct.

ONLY .97¢ ea.

f

M B A

O $

e

Comes with Empty 2 oz. Spray bottle.

ONLY $ 6.89 8 oz. $ 12.78 16 oz.

ONLY $4.98 $23.88 32 oz.

ONLY $2.98

500 ct.

PRE-CUT FINGERS SELF ADHESIVE

NAIL WIPES

Six 100% Cotton Bands

TABLE TOWELS $

7.94 50 ct.

2” x 2” Lint Free & Acetone $ Resistant. 1.50 200 ct.

WR RAYSON $1.95 200 ct.

Bulk & Wholesale Pricing Available • Worldwide Distribution - New Distributors Welcome!

Visit our online Nail Tech Magazine and see us on Facebook! www.nailsmag.com/fifi/13106 na0311ds.indd 158 NA0311nailitespd.indd 2-3

P

BRUSH ON FAST GLUE

Can be added to any liquid monomer or gel to create custom colors.

Available in $ 5.50 1 oz. Bottles red, blue $ and yellow. 12.50 for set of 3

5 ct.

ONLY $ 6.25

Orange Citrus, Cocoa, Coconut Vanilla

Many Colors to Choose From

TRY ME ACRYLIC KIT MISS Includes 1/2 oz. each of clear, pink & WEBRIL white Regular Acrylic Powder, 1 oz. of Regular Liquid Monomer and a bonus Nailite nail polish assembled in an attractive vinyl bag.

19.99 1 oz.

$

FIBERGLASS & SILK SELF ADHESIVE STRIPS

REUSEABLE $ 5.94 $

T

$

ONLY $ 5.20 40 oz. $ 17.99 12lbs.

COLOR ADDITIVE DROPS

ACRYLIC GEL DUO

SUPERIOR POWDER FORMS

COLORED ACRYLIC POWDER

ONLY $ 5.99 1/2 oz. $ 14.99 for 3

4 oz.

8 oz.

$

8.99 ½ oz.

$

Available in Clear, Pink, White and $ 14.99 1 oz. Thicker Thick White $

$

Traditional set acrylic system.

EMA formula made in the USA. Non Yellowing.

O

S

54 WATT LAMP ROCK SALT

Available in Clear, White, Translucent Pink and Full Coverage Pink.

15.99 8 oz. ONLY $ 25.50 16 oz. $10.99 $ 37.99 32 oz. $18.99

S

Newly reformulated soak off top coat, cures in 2 minutes with a high shine.

Easiest to use and most popular gel.

Available in Clear or Pink.

9 Watt .............. $4.95 Phillips 9 Watt ... 7.99 FAST SET VIOLET LIQUID! Omega Liquid contains nail adhesion properties for problem lifters.

MMA FREE.

G

EXTRA HARD GEL

$

REGULAR ACRYLIC POWDER

ONLY $ 10.99 $ 19.99

8.99 ½ oz. | $24.99 4 oz.

$

13.99

42.99

OMEGA LIQUID

14.99 $ 18.49 $ 34.99

The ultimate sealer over any product gels or acrylics. Hard shiny tackless finish!

ONLY

BULBS

$

GENTLE GLOSS

STYLUS GEL

$

UNIVERSAL LIQUID MONOMER

HIGH GLOSS TACKLESS SEALER

1/26/11 11:59:04 AM

SE

ONLY $64.95

Oval or Flat styles.

For all Gel Systems.

Top quality USA made Kolinsky Brushes

GEL BRUSH ALUMINUM REVERSIBLE $4.99 ea.

NAILITE PEDI SPA PEDI WANDS TREATMENTS SCRUBS ONLY Cream Mask ... $5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

16 oz.

16 oz.

16 oz.

16 oz.

Cocoa Cream Mask .... 5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

16 oz.

16 oz.

16 oz.

16 oz.

Coconut Vanilla Cream Mask ... $5.99 Salt Scrub ........ 7.99 Sugar Scrub ..... 7.99 Scrub Gel......... 5.99

POLISH .99

¢

16 oz.

16 oz.

16 oz.

16 oz.

A BOTTLE

Provides a long lasting shine, will not fade, chip or peel. We specialize in private label and bulk packaging.

a.

ONLY $ 1.00 each

TIPS

5.69 1 dz.

TOEGOES .99¢ 24 ct.

.15¢ ea.

9.94 Box of 72 ct.

DISCOUNT THONG $ 2.39 dz.

Case ...... $118.40

ONLY $ 4.95 32 oz.

11.99 1 gal.

43.99 4 gal. Case

Assorted Colors

SPA REDI CALLUS REMOVER $ 4.99 10 oz.

13.99 32 oz.

28.99 1 gal.

ONLY .54¢ ea. $ 11.89 24 ct.

Ridge Filler Stick It Nail Hardener Wet Look Top Coat Base Coat

TREATMENTS EMPTY BOTTLES

.99 ¢ ½ oz. $ 5.99 4 oz. $12.49

16 oz.

GLASS DAPPEN DISH ¢

.24

w/dropper

.35 ¢ ea. 1/2 oz.polish bottles 9.75 for 3 28.80 for 96 ct. .55 ¢ ea. 1/8 oz. polish bottles 3.49 4 oz. - 9.99 for 3 38.40 for 96 ct.

PEACH OIL $1.25 1 oz.

Gold

BUFFER BLOCKS

ONLY $ 3.24

FILES

dz.

Cutout

“X” Tip

9.95 500 ct. BOX / 1-10

SEE OUR WEBSITE FOR MORE STYLES

IMPLEMENTS

t.

Cutout White

$

6.94

$

$

2.49

50 ct. box

ARBOR BANDS

RED ARBOR BANDS Fine or Coarse (100 qty.)

50 ct.

$

ONLY 16.99 $ 3.49

ORANGE 7” WOOD STICKS Two flat sides.

Perfect for cuticle care.

9.99 ea. - 46.50 Set of 6

$

$

4.49 3.97 $

BLACK ARBOR BANDS Fine, Med. or Coarse (100 qty.)

$

PINK VARIABLE SPEED DRILL

DIAMOND DRILL BIT SET

Individual Drill Bit

4 WAY CROSS CUT CARBIDE (Silver)

ONLY $ 1.95 100 ct. $ $ $ 9.99 2.49 3.49 $17.00 1,000 ct. ¼, ½ or Full

FACE MASK

DISCOUNT FILES One time use

ONLY $ 5.99 dz. $ 9.94 50 ct.

¢

Lavender

4 oz. and 8 oz.

PROFESSIONAL

TRIPLE DAPPEN DISH

Green

ONLY 5.97

$

ea.

.99

METAL PUMP

$

4 oz. and 8 oz.

CUTICLE OIL

CARBIDE DRILL BITS COLORED $4.25 100 ct. GOLDEN DRILL BIT SET Each set includes 6 bits, Acrylic Bit Stand & 14 Colors Available TIPS FREE Mandrel Bit & Stone Bit! ONLY

Burgundy

ONLY $ 1.74

3.98 2.5 oz.

$

ONLY 4.94

$

LOCK PUMP

$

TOENAIL RASP ....... 3.99 ea.

TOENAIL CUTICLE ONE CUT NIPPER NIPPER CLIPPER

$

STERILIZER SOAKING TRAY

PUMPS NON ACETONE ACETONE/ALCOHOL TWIST

Individual Drill Bit

Futura

7.49

PUMIC SPONGES

96ct. ... $26.99

28.99 $ 5.49

Square Long

$

SPA PEDI TREATMENTS

(768 pair)

SPECIAL OFFER THONG 3.79 dz.

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Additional Furniture www.nailsmag.com/fifi/13183 na0311ds.indd 162

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MARCH HOT DEALS W NE RED E $ W LO RICE P

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{my other life

Carmen Jimenez, nail tech In her other life: child protective services social worker

Helping Those Who Can’t Help Themselves A nail tech at Jazzy Nail Boutique in Charlotte, N.C., Carmen Jimenez was frequently told by friends that she should be a therapist because she always helped them with their problems. “I have

‘‘

A lot of parents think that just because they are providing a home and food for their children they are not abused or neglected.

‘‘

always wanted to help other people and after changing my major in college several times, I decided to major in social work.”

The area of social work she landed in — child protective services — may be one of the most challenging and emotionally taxing. A social worker for six years, she has worked for the past four years for Youth and Family Services in Charlotte. “I have a blended job function. I investigate new reports of child abuse and neglect, and, if the families are in need of ongoing services, I will continue to work with them to help their children remain in the home,” she says.

The biggest challenge of the job is getting parents to understand that their behaviors and decisions can put their children at risk to abuse or neglect. “A lot of parents think that just because they are providing a home and food for their children they are not abused or neglected,” she says. “Another challenge I face is when I have to explain to parents that I have to remove their children from their home.” For Jimenez, the reward comes when she can successfully close a case, knowing the parents are able to protect their children.

“Overall I love my job. It has its bad days like any job but there are more good days and those are the days I hold onto.”

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

170 |

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|

MARCH 2011

1/26/11 12:14:46 PM

CND Tips

THINNER. FASTER. STRONGER. Engineered for better fit, faster finish and longer wear.

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VELOCITY™ TIPS 7 YEARS IN A ROW!

Velocity™ Tips

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Clear, Natural & White

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Formation™ Tips

Eclipse™ Tips

Most versatile, gentle “C” curve, full contact with dramatic lower arch.

Clear & Natural

Square “C” curve, winged contact with dramatic upper arch.

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cnd.com/tipsN ©2011 Creative Nail Design, Inc.

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Model is wearing Y’all Come Back Ya Hear?

NEW from OPI for Spring/Summer 2011

To see the entire collection, turn to pages 2-3

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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