Nails Magazine May 2011

MAY 2011

Not Your Mother’s Manicure (9 Ideas for Upgrades and Alternatives)

WWW.NAILSMAG.COM

101

relocation

Use Our Handy Checklist When You Move Your Salon

DOUBLE THE FUN (and Your Income)

by Adding Couples Services

13 TIPS FOR E-FILE USERS

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WHAT TO EXPECT (ABOUT MATERNITY LEAVE) WHEN YOU’RE EXPECTING 3/25/11 12:50:58 PM

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{in this issue}

May 2011 Volume 29, No. 4

Features 128

128 On the Move Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

134 Tending to the Natural Nail Manicures are a service that virtually all nail salons offer. There are basic steps that clients expect, plus add-ons and alternatives that allow for endless customization. Follow our basic manicure steps and decide if you’d like to add any of our suggested upgrades or alternatives to your menu.

138 13 Helpful Tips for E-File Users There are so many things you can do with your e-file, from getting nails to the perfect length and shape to backfill trenching and even a little callus filing. Nail techs share their most common e-file maneuvers.

134

144 Mother’s Day Promotions One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.

138 MAY 2011

WWW.NAILSMAG.COM

page 134 page 86

144

page 138

Not Your Mother’s Manicure (9 Ideas for Upgrades and Alternatives)

101

relocation

page 128

Use Our Handy Checklist When You Move Your Salon

DOUBLE THE FUN (and Your Income)

by Adding Couples Services

Cover Look

13 TIPS FOR E-FILE USERS

Nails: Gina Silvestro, Cranston, R.I. Photographer: Vu Ong Model: Jenna Chong, Body Parts Models na0511Cover.indd 2

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WHAT TO EXPECT (ABOUT MATERNITY LEAVE) WHEN YOU’RE EXPECTING

page 106

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MAY 2011

3/25/11 2:34:51 PM

SOFTSHADES BY OPI

LA LLAC A ACQUE QU RSS FRO ROM RO M LEFT EF TTO RIGHT HT:: HT In the he e Sp po ott Lig L ght htt Pin h Pii k,, So o Man Many Ma y Clowns...S ..So ..S o Litt ttle Time, Ste Step p Righ ig ght Up!, p!, !, I Jug Juggle gle...Men

Model is wearing In the e Spot-Light P Piink. nk k.

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{in this issue} 122

86

Technique 43

Business 97

46 Demos Step-by-steps from Dashing Diva and Backscratchers 50 Signature Services Step-by-steps for a Nail Rehab Manicure and a Dream Wahine Pedicure 54 Behind the Scenes Find out how to do the nails that are on this month’s cover.

58 Taking the State Boards Remember the day(s) of your state board exam? Read testimonials from fellow techs about that landmark day.

100 Reader to Reader Are DIY nail products (available to the general public) good or bad for the professional nail industry? Why? 102 Grow Your Business with Media Coverage A press release is one of the easiest and most cost-effective ways of getting your message out about your business.

106 A Bundle of (Unpaid?) Joy For some nail techs, a new baby can be accompanied by anxiety over the time you need to take off from work. Here’s how you can plan ahead.

110 Salon Profile Owner Thao Nguyen left a career in law to create a charming, successful nail haven from the ground up.

Style 61 64 Nail Art Studio Step-by-steps on new nail art designs 86 Double the Fun Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet up with friends.

92 Designer Nail Tutorial Veteran nail tech Michelle Sproat shares an excerpt from her new book-DVD set.

94 Boutique: Mother and Baby Products Appeal to new moms and mommies-to-be by offering gentle-on-skin products for both mom and baby.

110

Health 117 120 Under the Microscope: Plantar Warts Plantar warts are benign growths that occur on the sole, heel, or ball of the foot.

122 What’s Your Sanitation System?

We asked nail techs: How do you quickly and effectively sanitize your tools when clients run back to back?

126 Secret Ingredient: Açai Berries A closer look at these deep purple berries that grow on certain palm trees.

In Every Issue

100

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26 28 32 38 40 148 152 156 164 182

On My Mind On Your Mind Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life

3/25/11 2:35:11 PM

gilded coral

royal velvet ancient jade

fancy fuchsia

Ivey is wearing PURE PORCELAIN

sapphire silk pure porcelain

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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log on every day to…

.com

mag.com

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Meet More Nail Competitors.

New to our Competition Insider blog are Classic Mully, Shelly Aab, and Roxy Carrillo. Interact with them as they share their nail competition experiences.

www.nailsmag.com/competitioninsider

Dare to Go Waterless.

If you’ve never done a waterless manicure before, view our step-by-step guide to going without the soak.

Carrillo

Aab

Mully

www.nailsmag.com/drymani

Add MotherDaughter Nail Art to Your Repertoire.

Whether your clients are motherdaughter duos who love to look the same or would rather express their individuality, we’ve got something for you to choose from in our Mother-Daughter Nail Art photo gallery.

Buy Books and More.

Michelle Sproat’s new book and DVD set Inspirations: Designer Nail Collection is just one of many nail art tutorial books you can purchase at NAILS’ Online Store.

www.nailsmag.com/store

Learn Proper E-file Maintenance.

Once you’ve invested in an electric file, you want to make sure it keeps humming over nails year after year. Learn how to take care of your e-file, so it will take continue to take care of you.

www.nailsmag.com/efilemaintenance

www.nailsmag.com/ momdaughternailart

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MAY 2011

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www.nailsmag.com/fifi/15231

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3/24/11 10:33:20 AM

{on my mind}

A Personal Story About Personal Touch What I’m getting ready to write isn’t easy. And please bear with me if it’s slightly off topic. Last month, my mother, lost her battle with cancer. I guess that’s how people explain it,

My mom and I always got pedicures together when I went back east for the holidays.

It was one of the things she always looked forward to because she got to get a pedicure and see me “at work,” which made her very proud.

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MAY 2011

although she wasn’t really actively battling it for the last year or so. She had been a hospice patient since October 2009. The goal of palliative care is basically pain management and improved quality of life. And I can attest that the last year of my mom’s life was better for having been in the Charlotte, N.C., hospice program.

Through it all, my mom lived on her own terms. She continued to do most of the same things (and maybe even more) that she did before she got sick three years ago. She was incredibly social. She was always positive and upbeat. She got dressed up every day. And she continued to get her hair done every six weeks and her pedicures every three weeks. She liked the normalcy of it all. And she enjoyed the personal contact that came with going to the salon. It made her feel like she wasn’t sick.

During her final month when she simply couldn’t get out of the house anymore, we talked about having someone come to our house to give her a pedicure and do her hair. She liked that idea. (Hospice would have even provided volunteer cosmetologists.) Sadly, that never happened. But spending those last three weeks with her allowed me to see some of the dayto-day contact with other service providers — namely her acupuncturist/ massage therapist and her hospice nurse.

The importance of personal touch became real for me in a way I couldn’t have understood before this past month. As salon professionals, you have close relationships with your clients. There’s real power that comes with the intimacy of holding someone’s hands for an hour while doing her nails. But it was more apparent than ever when I saw the attention the massage therapist paid to my dear mother when she was clearly struggling to stay upbeat.

More than anyone, the hospice nurse was the person whose personal touch reached not just my mother (her patient/client) but the whole family. She was there for us when we needed her. And I just kept thinking in this heart-breaking time how wonderful it was that we had these people in our lives who weren’t friends or family, but were in some ways closer to my mom than many, and who were able to offer their own specialties to help lift her up. It’s truly a gift to be able to touch someone’s life in a time of extreme vulnerability, and I couldn’t stop thinking about how nail techs are that person to many of their clients. So on behalf of those clients who are struggling, even those you don’t know are struggling, I want to say thank you. Thank you from the client, who might not be able to say thank you any more. And thank you from her family, who you might have never met, but who appreciate the personal touch you offered to their loved one.

(One last thank you: I’d like to thank the NAILS team for keeping everything running smoothly when I was out dealing with my mom’s illness and afterwards, trying to deal with her death. And a special thank you to Sree Roy for stepping in and writing this page last month.)

Hannah.Lee@bobit.com

3/25/11 2:10:21 PM

SAY GOOD-BYE cnd.com/shellacN Š2011 Creative Nail Design, Inc.

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{on your mind} alists

A BOBIT BUSINESS MEDIA PUBLICATION

MARIKO

RA Nail SalonTAMU Ciel, Tokyo

SAM BIDDL Be Inspire E d, Gillingham, England

DIANA RUIZ

The Painted AND NICHOLE KEYSE Nail, Sherm R an Oaks, Calif.

PRINC

Artistic Nails, ESS GARD Shaker Heigh ts, Ohio >>

>>>>>

>>>>>

>>>>>

NAOM N

I GONZALE ALEZ Le Petit Nails, Z Sanford, Fla. Fla

>>>>>

> >> > > >>>

>>>>>

ERIKA KUMA GAWA Nail

Salon Ciel,

Tokyo >>>> > >>>>> >>>

other

tries MI ISHII Ci-z Internationa l College, Tokyo

NAILS MAGA ZINE

|

JANUA RY

2011

MIND M

NDY KING Tara DayIN Spa, Newburg, Mo. Mo

MAKI

Nail SalonNAITO Ciel, Tokyo >>>

3/8/11 2:50:33 PM

Le Petit Nails Sanford,, Fla.

Contributing Writers Michelle Pratt, Erin Snyder Dixon

Editor’s Note: Not a problem. We’ll send you a few extra copies and a PDF of the story. If anyone else is featured in the magazine, we’re happy to send a few extra issues or PDFs for you to print out and frame. We love that you love to show off your hard work! (And keep your eyes peeled in future issues for more contests. The Cover Tech Contest entries are due each year around the beginning of October. But we’ll start running information about that contest in the August issue.)

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Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Jennifer Washington Jennifer.Washington@bobit.com

Naomi Gonzalez alez

I need to purchase a nail salon air purifier that can protect my wife, daughter, and nail technicians. I want to make an informed purchase. With the economy the way it is I can’t afford to waste money on a system that does not work. I am considering several systems I have seen advertised in your magazine. I need to find some unbiased, reliable information by actual users or professional reviews.

I need something that is simple to maintain, durable, made to last, and works to clean up the chemical fumes. My grandaughters spend time in our salon and I don’t want them to experience any health problems. I also am looking at being cost-efficient in terms of ongoing cost to maintain.

I don’t know where to go to find this type of information; I was hoping you could help direct me to where to find some unbiased information. My wife believes that purchasing any salon air

Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com

KASU

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SEEKING SALON VENTILATION ADVICE

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

n ot no te ewo ew or ort tth hy y en

was a finalist in the Cover Tech Contest in the January 2011 11 issue. I wanted to see if there is any way to have additional al copies sent to my salon or even if you u could possibly send me a PDF file so I would be able to frame it for the shop?

I am very humbled and grateful for making it as a finalist in this contest.

Since we’ve opened it’s been a fun journeyy with lots to learn. Can you believe thatt this was my first contest entry ever? I’m m already thinking of some new and exciting ng art if this opportunity were to present itself elf again. I like to be prepared and I love art!

Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

other fin

NEED EXTRA ISSUES My nail design “Candy Button Nails” s”

purifier is a waste of money. I am convinced it is only a small investment if it can protect their health.

John Wilder Via www.nailsmag.com

Editor’s Note: I can tell you that Salon Pure Air was voted our Readers’ Choice winner for favorite ventilation system for the past two years.

A good place to go is our Facebook page (www.facebook.com/nailsmag) and you can ask the techs on there for an opinion. And you can also ask on the forums at BeautyTech.com (www. beautytech.com/forums). There are many very helpful techs on both sites. I hope this helps. Also, here are a few helpful stories so your wife can see that salon ventilation is very important: > www.nailsmag.com/salonsmell > www.nailsmag. com/9ventilationquestions > www.nailsmag.com/10healthtips

Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Desiree Bennett For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2436 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Officer Richard E. Johnson

MAY 2011

3/24/11 10:35:37 AM

Shellac™ • On Like Polish

UV3 Technology • Wears Like Gel • Off In Minutes (really!)

patent pending

SAY HELLO TO SHELLAC.

Now with 24 gorgeous shades to choose from!

cnd.com/shellacN ©2011 Creative Nail Design, Inc.

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{on your mind} WEB POLL What was your primary source of money for your nail school tuition?

My own savings account

37.5%

By working part-time while going to nail school

7.5%

By working full-time while going to nail school

15%

By borrowing money from family/friends

12.5%

Monetary gifts from family/ friends and/or scholarships

27.5%

Where in the world is NAILS Magazine?

I recentl r y read your “Where in th the World Is NAILS Magazine” p Where is it ? At a casino! post.

I working on developing I’m a mobile nail tech business based in central New York.

Winter is our slow season, so on occasion I bring NAILS f ideas d for my new website (www.

Magazine for ManiPediToday.com). I’m currently looking for a mentor to help me decide what business avenue to take. It’s looking like an association to me, which is very exciting! Especially since I read your list of associations in the Big Book and didn’t see anything like it. Any insight you have on finding a mentor or other steps I should take would be appreciated. Thank you! I love your magazine. I read — and reread — it everywhere!

Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

Tanya Arcuri-Gout ManiPediToday.com, Newport, N.Y.

www.nailsmag.com/fifi/15265

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Do you have a picture of yourself reading NAILS Magazine? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city, state, and a brief synopsis of whatâ&#x20AC;&#x2122;s going on in the photo (where you are, what youâ&#x20AC;&#x2122;re there for).

HOW TO SEND NAIL ART PHOTOS Some of our nail art was featured on your 365 Days of Nail Art blog (blogs.nailsmag.com/365nailart). We wanted to ďŹ nd out if it would be in print anywhere?

Toni Jones Via www.nailsmag.com

Editorâ&#x20AC;&#x2122;s Note: The 365 Days of Nail Art blog is an online exclusive. To have your nail art considered for inclusion in NAILS Magazine, you can send your images to Sree.Roy@bobit.com. We prefer high-resolution images that are 300 dpi. Cell phone images usually arenâ&#x20AC;&#x2122;t good enough for print. If you want to send more pictures for the 365

Days of Nail Art blog, you can send them to editor@nailsmag.com.

FANCY HANDS I love your website and almost anything that has to do with nails. I am a nail tech with a website of my own â&#x20AC;&#x201D; www.fancyhands.net. I am trying to get my business off the ground. I would love for you to take a look.

Maya Joseph Chicago www.fancyhands.net

Editorâ&#x20AC;&#x2122;s Note: We love your site and all your nail styles Maya. Keep up the good work and hopefully youâ&#x20AC;&#x2122;ll get some new followers from NAILS. You can also post a link to your page on our Facebook page (www.facebook.com/ nailsmag). We have more than 43,000 fans on our Facebook page and the majority of them love nail art too!

Psssstâ&#x20AC;Ś Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

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{nails file} Canadian Nail Tech Networking After attending a networking event in Michigan in 2009, nail techs Dayna Knight Strathroy and Annette Sykaluk set out to bring a similar event to Canada. The two discussed “a mountain of ideas” over a glass of wine and the Canadian Nail Tech Connection (CNTC) was born.

Since then the CNTC has sponsored two successful events, the most recent in London, Ontario, in November.

“It is a great experience for those still in school, giving them a head start on what they should expect out in the working world. Even a seasoned nail professional will benefit from coming out and seeing what this event has to offer,” says Strathroy. The November event offered both education and a chance to network with suppliers and other nail techs, plus product demonstrations and informational sessions on infection control and posture and exercises. Every attendee received a gift bag valued at approximately $200.

“After our second successful year we have decided to keep this as a permanent fixture here in London and hope to branch out across Canada,” says Strathroy.

For more information, e-mail cntc@daysofbeauty.ca.

Mermaid’s Tears Silver Shatter

Brights by OPI:

Sparrow Me the Drama

a Treasure Trove of Color OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides with six limited-edition nail lacquers and a new Silver Shatter. Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz.

To celebrate the new film, OPI launches its Spring 2011 Brights Collection, which features a new color addition in the Shatter coat formula — Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over dry polish.

“OPI is thrilled to celebrate the latest film in this beloved series,” said Suzi Weiss-Fischmann, OPI executive VP and artistic director. “With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.”

The Pirates of the Caribbean: On Stranger Tides collection includes Skull & Glossbones, Mermaid’s Tears, Steady as She Rose, Planks a Lot, Sparrow Me the Drama, Stranger Tides, and Silver Shatter.

Vanilla Ice Dons Black Minx Rapper Vanilla Ice wore Black Minx nail fashion for his week-one appearance in “Dancing On Ice,” which aired in December 2010 in the U.K. Nail stylist Kimberley Casey applied Minx to Vanilla Ice as well as to other contestants.

They chose the black Minx color since Vanilla Ice told Casey he wanted an “Ozzie Osbourne dark theme.” He also shared plans to experiment with other Minx designs in the upcoming weeks. >>>

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MAY 2011

3/23/11 1:30:57 PM

www.nailsmag.com/fifi/15119

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Tweezerman Continues Philanthropic Initiatives IN THEATRES MAY 20, 2011

NAIL COLOR YOU’RE SURE TO

TREASURE!

Skull & Glossbones

Steady as She Rose

Planks a Lot

Stranger nger Tid Tides des

Sparrow Me the Drama

Mermaid’s Mermai Tearss

Since its inception, Tweezerman has maintained a Second Bottom Line program that shares profits with those in need. This spring, Tweezerman announced its partnership with Starlight Children’s Foundation in launching the new Reach for the Stars Mini Slant Tweezer and Zip File.

Starlight Children’s Foundation helps brighten the lives of children with chronic and life-threatening illnesses through entertainment, education, and family activities.

The bright pink, youthful patterns adorning these tools will bring a smile to all who use them. To kick off this campaign, Tweezerman hosted its very first Great Escape family event for the Tri-State Starlight division this past December, when employees volunteered their time to face paint, feed, gift, and cheer up nearly 85 Starlight children and their family members. Tweezerman will donate partial proceeds of sales of these products to support this cause.

For more information, go to www.nailsmag.com/fifi/15391.

AII Acquires It’s So Easy, Poshé In February, American International Industries (A.I.I.) announced the acquisition of It’s So Easy Nails, a line of nail art accessories, products, and tools. “It’s So Easy provides the highest-quality nail art products for nail art applications,” says A.I.I. director of PR and advertising Anne Moratto. The line includes loose glitters, cracked ice flakes, foil polish, sealer and dryer, cuticle oil, brushes, body glue, and more.

A.I.I. also acquired certain assets from Amell Products, Inc., including the Poshé brand. Poshé is a professional line of nail care and treatment products that uses elements found naturally within the nail plate to nourish and condition, without the use of dehydration techniques.

silver

shatter

Apply one Apply ne co coat at ove overr COMPLETELY DRY nail lacquer for a y” look that’s “ARG-uably” the coolest thing you’ll ever see!

© Disney Enterprises, Inc.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending).

R Robanda International Acquires Omega Labs USA O I January, Robanda International, owners of the In Mr. Pumice and Tropical Shine brands, merged with M Omega Labs USA, whose products include Fungus O Treatment, Ultimate Growth 2, Nail Art, and Nail T Glitters. Robanda International will continue to G develop the Omega family of nail products with d expansion i plans to grow the th brand into a worldwide leader in the nail category.

Previous owner of Omega Labs USA, Bill Homaidan, will remain with the company taking the lead with product development. “This was an organic expansion for us in the nail category and we look forward to an exciting year of growth worldwide,” says David Leib, president of Robanda International. >>>

Call 800.341.9999 ©2011 OPI Products Inc.

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IN THEATRES MAY 20, 2011

Look for the Pirates of the Carribean 12-piece counter di display i l

Look for the Pirates of the Carribean 8-piece counter display featuring Silver Shatter

NAIL COLOR YOU’RE SURE TO

TREASURE! Find us on:

© Disney Enterprises, Inc.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

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{nails file}

Beyond Avon: Selling on the Side When you think about it, direct sales businesses are a natural fit for the more outgoing nail tech. As with nails, it’s all about building relationships, meeting needs, and helping people feel better about themselves.

Meet six nail techs who are supplementing their incomes as sales consultants.

WHO’S SELLING

Shannon Chomanczuk A Polished Image, New Windsor, N.Y.

Holly Ratta Fringe Salon, Stow, Ohio

Carmen Jimenez Jazzy Nail Boutique, Charlotte, N.C.

Melodie Hand Tickled Pink Salon, Clayton, N.C.

Jade Larson Designing Women, Casper, Wyo.

Michelle Gonzales Personails, Albuquerque, N.M.

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HOW TO APPROACH CLIENTS

WHAT THEY’RE SELLING

PROS AND CONS

Arbonne www.arbonne.com Sells anti-aging products, cosmetics, skin and body care, and health and wellness products.

Besides the extra income, I enjoy hearing how I have helped someone feel better about herself or made her skin better than it has ever been. Cons are when a product doesn’t meet expectations, plus the extra work involved in ordering and delivering products while also ordering products for the salon.

I listen to their needs while doing their nails and if someone expresses a need for skin care or makeup advice, I will talk with them about Arbonne.

Pure Romance www.hollyratta. pureromance.com Sells romance and relationship enhancement products, plus bath and beauty products.

I love working with Pure Romance. I get a chance to empower, educate, and entertain women. I meet a lot of women at my parties who have become clients or vice versa. I have made some great friends working as a Pure Romance consultant.

The only negative is I often have to work late at a party on Thursday or Friday and then get up early to work at my salon.

I don’t try to sell to my clients unless they seem interested.

Mary Kay www.marykay.com/ carmenjimenez Sells cosmetics, fragrance, and skin care for both men and women.

The pros of selling Mary Kay is the benefit of controlling your income potential and being able to use the products you sell. For me there are no cons to selling.

I offer them Mary Kay Satin Hands to use and this opens the door to a discussion about Mary Kay products.

Thirty-One Gifts www.mythirtyone.com/ melhand Sells personalized handbags and accessory items.

I think it’s always good to have a variety of retail items not only to meet your clients’ needs but also for great supplemental income. The only downside that I see to selling other products (not nail-related) is that customers may get burned out on retail items.

I keep catalogs in the salon for clients to view and order from. I keep it simple and non-pushy.

The Pampered Chef www.pamperedchef.com Sells affordable and unique kitchen utensils, plus spices, marinades, and cookbooks.

Flexible hours make it easy to schedule parties along with working full-time at my salon. It is just like being selfemployed. And both have their ups and downs. The Pampered Chef requires keeping track of expenses for taxes, etc., so that can be a con if you aren’t very good at keeping track!

I usually leave Pampered Chef catalogs on my station or somewhere close by in case anyone needs to look for an item. I have also had a few clients have parties.

Scentsy www.aromawonder. scentsy.us Sells warmers that use a low-watt light bulb to melt specially formulated highly scented wax without the use of a wick.

I’ve been with Scentsy for 2 1/2 years and haven’t come across any “cons” yet!

Scentsy has truly been a blessing in my life. I’ve met so many wonderful people — customers and fellow Scentsy consultants. I have traveled to many places because of Scentsy. It has made such a difference in my life. Where else can you start your own business for $99?

One of the great things about Scentsy is that my clients can smell it as soon as they walk in the door. I display my Scentsy warmer where my clients can see it, and usually they ask me about it. A new warmer and scent comes out every month so that is what I display.

MAY 2011

3/25/11 1:33:01 PM

www.nailsmag.com/fifi/15102

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3/23/11 1:32:11 PM

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

.com

To enter to win, go to www.nailsmag.com/freebies

by May 31.

Receive a $100 Gift Card, Plus Enter to Win a Grand Cayman Escape

Color Club’s Wicked Sweet Collection Is Deliciously Scented Be one of five readers to win the Wicked Sweet Collection from Color Club. Once dry, these vibrant shades become fruit-scented. Colors include Get Your Lem-on, The Lime Starts Here, I Always Get My Man-darin, Yum Gum, Raspberry Rush, Gimme a Grape Big Kiss, and Wicked Sweet.

The Allied Health Association (AHA) has announced a new challenge for spas and salons. If you can find a lower liability insurance rate than Allied Health offers, you will receive a $100 AHA gift card. This gift card can be used just like cash for anything AHA offers for your business. In addition, anyone who obtains a free online quote is automatically entered for a oneweek luxurious vacation for two to Grand Cayman. Refer other salons for a quote and get bonus entries to the giveaway. Instant quotes can be obtained by visiting www.alliedhealth.net.

Valentino Beauty Pure Gets Rid of Nail Dust and Odors Win a Valentino Beauty Pure — a nail dust collector and air filtration system in one.

All nail dust and odors are eliminated after being pulled down through a state-of-the-art filter, leaving nothing but clean air.

At just 3 1/2-in., the stainless steel unit fits easily into any nail tech’s work space between the nail tech and client.

Congratulations to March’s Winners One reader received a Buff & Go portable workstation and four readers received a Ten Terrific Talons Nail Oil display.

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Enter NAILS’ Mini-Masterpiece Contest — There’s Still Time Have you got a master’s touch with a brush? You can prove it by entering NAILS’ fifth-annual MiniMasterpiece Contest. Your task is to reproduce a wellknown work of art on a single nail tip. The rules are simple: You’re free to select any famous painting and you may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by May 12.

Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address.

For inspiration, check out last year’s winners at www. nailsmag.com/2010masterpiece.

MAY 2011

3/24/11 10:56:49 AM

“it’s not the tools that do the damage, it’s the fools.”

It’s one of Greg’s favorite phrases, with good reason. The worst thing that can happen to a client’s nails is the damage caused by a nail tech that wields an e-file like a jack hammer. Our solution to that is the same answer we always give: education, education, and then more education. Whether you’re taking a class at Young Nails tech, or out in the field with one of our seriously smart Mentors, we’ve got over 1,000 courses going on every year. Because we want to make sure you know how to use our products to get the results you want. And learn how to become the most knowledgeable, skilled, awesome nail tech you can be. In turn, your clients will be happier and more loyal.

You’ll get lots more of those all-important referrals. Plus you’ll make more money. And there’s nothing foolish about that.

Learn more at youngnails.com.

Order from your distributor, online, at the store or call us at 800.777.9170.

If you’d like to receive info via email, contact info@youngnails.com.

Join your tech friends on our Facebook page and on Twitter at youngnails1.

Young Nails Inc., Anaheim, CA. www.nailsmag.com/fifi/15260

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[left] My daughter Quinn enjoyed relaxing in the comfy overstuffed chairs while our nails dried after our pedis. [below] With her creative talent the Pampered Pinkie sign was even handmade by owner Megan Wilcock (on the right in this photo with me).

{on the road} The Pampered Pinkie The minute you walk into this organic-inspired salon you feel relaxed, pampered, and surrounded by good friends.

BY DANIELLE PARISI THE ORGANIC TOUCH Salon owner Megan Wilcock gets her inspiration for her shabby chic salon from her lifestyle. She’s a vegan who considers herself very environmentally conscientious — from offering homemade foot and hand scrubs (I had sweet orange.) to decorating her salon with eco-friendly items. While Wilcock knows everything can’t be organic in the nail business, she does her best to incorporate as many natural elements as possible. Not only has she used her creativity to make her salon inviting, warm, and cozy, she and her staff are the sweetest people to spend an hour with.

ARTISAN MARKETPLACE After taking over The Pampered Pinkie, the only thing kept the same — besides the comfy overstuffed floral chairs — was the boutique retail section in the front. Most of her vendors are local artists who make everything from jewelry to clothing to home decor. Wilcock stays on top of getting in new, fresh, unique items almost every week — which makes a fun pit stop for her regular clientele. She also has plans to refurbish more furniture that she can sell in the salon.

SWANK TRENDS Most of The Pampered Pinkie’s clients wear their nails natural, but to keep up with current trends she also offers hybrid gel-polish and Minx nail designs.

The Pampered Pinkie also offers popular salon parties, where the client can bring in food, drinks, and decorations and the salon offers services. Wilcock told me the tweens like getting mani-pedis, but they also love getting their hair blinged out with metallic hair strands.

FUN FACTS > Before becoming the owner of The Pampered Pinkie, Megan Wilcock started out as the buyer for the retail portion of the salon. She was also working in a different salon as a hairstylist. (She has one hair station in her salon that accounts for about 20% of her clients.) > All of the nail techs are employees who worked at the salon before Wilcock purchased it four years ago. She’s been lucky and has had no turnover. > From the nail tables to the displays and even the front desk, Wilcock has refinished all of the decor in her salon.

She even travels out to Los Angeles to one of the largest antique flea markets at the Rose Bowl to find some of her salon accessories.

MENU HIGHLIGHTS Le Pinkie Manicure: $24; Le Pinkie Pedicure: $44; Minx Pedicure: $60; French Polish, Glitter, Nail Design: $5; Skin Hydrating Facial: $83; Organic Hair Color: $70; Itsy Bitsy Bikini Waxing: $42

PRODUCT HIGHLIGHTS Polish: OPI; Brush-on Gel Polish: Gelousy; Gel: CND Brisa and Young Nails; Lotion: CND; Cuticle Oil: Haken. www.thepamperedpinkie.com

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MAY 2011

.com

3/25/11 3:36:12 PM

www.nailsmag.com/fifi/15104

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OPI Disinfectable Foot File with Disposable Grit Strips A convenient, economical new way to offer pedicure services with the highest level of sanitation – the new OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.

• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth finish) abrasives.

• Easy to use! Paddle features a larger working surface for faster callus removal.

Peel-off disposable strip for maximum sanitation.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

120-Grit Refill Pack

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80-Grit Refill Pack

5-pc. Display

3/25/11 9:12:21 AM

TECHNIQUE}

1

2

Texting Thumbnail Syndrome 3

4

Texting can put a damper on the edges of clients’ thumbnails and throw off the whole shape of the nail. Here’s a quick fix, in between fills and/or polish changes, from Dianna Medeiros of Woodbury Heights, N.J. “Although I am using natural colored acrylic, you can do the same procedure with a white tip. I text a lot, and I would say after about three days the corners start to round off (as you can see in the picture). Rather than rounding all of them off to match, I prefer to keep a nice squoval shape.”

1. Remove old polish from the nail and gently file the corner area where you will be rebuilding.

2. Using your acrylic brush, gather a small bead of acrylic and set the bead on the corner of the nail.

3. Flatten it out and gently push toward the free edge of the nail to create the square. Then turn your brush around and swipe gently up toward the center of the nail. This will allow the new acrylic to blend right in with the existing acrylic.

4. Let dry and then gently use your file to smooth out the top and define your shape. >>>

MAY 2011

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Breathe Easy With Erica’s Nail Vacuum System The new NV210 Nail Vacuum System from Erica’s Advanced Technical Abrasives is made to vacuum up gel and skin particles. The Nail Vacuum system significantly reduces the amount of dust that usually accumulates on your clothes and workstation. No more fussing with an itchy mask or stuffy nose. The nail vacuum system allows you to breathe easily and work healthier. The unit is made to fit e-files: Erica’s MT-20, T-300, and Kupa’s U–Power; and speed controls are variable depending on the amount of dust and to reduce noise. The compact size at seven pounds and 16” x 6” x 11” makes it a convenient fit on any manicure table. For more information, go to www.nailsmag.com/fifi/15411.

NSI’s Video Nail Lab

NSI has recently revamped its online education with the addition of the Nail Lab on its main website, www. nsinails.com. The Nail Lab features instructional videos on almost every NSI product and their various application techniques. To gain access to the video library, users login and enter their license number into the registration form and are then allowed to watch any of the available videos.

Azkéntz Enters Gel Polish Market Richmond, Ontario, Canada-based Akzéntz is coming out with a new line of its very own brush-on, soak-off gel polish, called Luxio. The soak-off gels will come in polish-like bottles and brush on easily like polish, while soaking off in 10 minutes. The colored gels will last for three weeks without any chipping, smudging, cracking, or lifting, and will have 24 custom colors for your clients to choose from. For more information about this product, go to www.nailsmag.com/fifi/15412.

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20,000 RPM Variable Speed Control High Torque 110v – 220v Forward / Reverse Easy Twist Locking Chuck Built-In Handpiece Cradle

Picture Perfect Olivia Gordon of Lancaster, Calif., hass a popular following for her unique “Picture ure Book” nails. By using digital photos and nd printing out a proof sheet, so that the photos os are very small, Gordon cuts them out and d seals them into her acrylic sets.

The technique is a great way for sentimental clients to carry their loved ones around on their nails, and Gordon also accentuates these images with a little nail artt around the borders.

She lays the photos into clear acrylic, then seals them with clear acrylic. After that, she buffs and applies top coat to the nail and decorates it with acrylic paint.

NEW!!

Miss Professional Nail Products Re-Brands

Manicure

Miss illustrates the range of shades available for its Nail Art Brush & Pen line by coloring each tile with the appropriate lacquer shade.

Pedicure

Miss Professional Nail Products is re-branding and kicking it off with a new website launch. The new site, www.misspn.com, showcases the company’s range of nail lacquer shades and art pens in artistic and creative ways.

Viewers can look up a polish collection and then see its range of shades within artistically illustrated artwork and graphic designs. The Gardena, Calif.-based company is excited to bring the high-fashion aesthetics inspired by premiere designers throughout the beauty and fashion world to its own brand of professional nail lacquers. www.nailsmag.com/fifi/15178 MAY 2011

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TECHNIQUE} demos 2

1

Available in thin or thick styles for short or long free edges, Dashing Diva’s French Wrap Plus provides an easy-to-create, lasting French

Dashing Diva French Wrap Manicure

For more information, go to www.nailsmag.com/fifi/15311

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manicure or pedicure with consistently perfect smile lines and a no-chip finish. Using patented double injection process technology, the French Wrap Plus housing applicator protects the French color and helps apply even pressure during the application process.

1. Clean and prep nails, and select the proper size French Wrap Plus. Lightly buff the free edge with a 240-grit sponge file, then brush adhesive onto the side corners of the natural nail free edge and onto the entire band of French color inside the French Wrap Plus housing applicator. Place the French Wrap Plus onto the free edge with the French color aligned flush with the free edge.

2. Holding French Wrap Plus in place, press from the center of the housing applicator to the sides of the applicator. Repeat the pressing out motion two to three times.

3. Use a nail clipper to clip the application tab at the raised circle to release the housing applicator from the French color.

Carefully wipe away excess Brush-On Glue with a dry lint-free wipe before the adhesive dries.

4. File the French color band to align with the free edge, then lightly buff over with the 240-grit side of a sponge file. Apply one coat of Dashing Diva Base Seal and let dry for two to three minutes. Apply two coats of Dashing Diva Top Seal.

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3/23/11 1:33:37 PM

ed nd r e mm ct fo -Off o c Re rodu Soak r P m e iu Lacqual x Ax Gel ov Rem

• More effective than traditional polish remover • Removes dark nail lacquer shades fast!

• Non-drying; leaves skin & cuticles soft and supple • Pleasant, gentle aroma • Formulated to meet even the strictest state regulations

Table Towels

Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!

Nail Wipes

Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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TECHNIQUE} demos 2

1

Backscratchers Extreme Powder Glaze Acrylic Dip System incorporates resin technology with high quality acrylic dipping powder to create strong,

Backscratchers Extreme Powder Glaze Acrylic Dip System

natural–looking nails that are easy to apply. Usable on tips or natural nails, this system can help create a beautiful set of nails in 30 minutes or less.

1. Prep the nail by shaping with a 240 septifile and removing shine using a 600 grit file. Then apply Base Glaze, staying 1/16-in. away from the cuticle.

2. Activate with Glaze Dryer.

3. Remove shine from the free edge with a 240 septifile where the tip will be placed, then apply Base Glaze to the free edge.

Apply tip and hold for 5 seconds. Apply Base Glaze on the seam line and activate with Glaze Dryer. Cut tip to desired length and shape with a 240 septifile grit.

4. Apply Finish Glaze over the nail and tip, staying 1/8-in. away from cuticle.

5. Dip Nail in Extreme Powder and tap off excess powder.

6. Apply Finish Glaze over the powdered nail, staying 1/16 inches away from cuticle. Activate with Glaze Dryer. Then apply the last coat of Base Glaze over the entire nail, staying 1/16-in. away from cuticle. Activate with Glaze Dryer.

7. File around the cuticle with a 240 grit file, then go over the entire nail with a 600 grit file to smooth. Apply one to two coats of Extreme Sealer. (Wait 60 seconds in between coats.)

8. Apply Nail Radiance.

For more information, go to www.nailsmag.com/fifi/15312

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MAY 2011

3/23/11 1:33:56 PM

www.nailsmag.com/fifi/15291

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TECHNIQUE} signature services Nail Rehab Manicure Rachel Jones at Ravisante, San Mateo, Calif.

2

4

Ravisante uses: OPI Nail File; Trind Cuticle Remover, Cuticle Balsam, Nail Magic 3-Way Buffer, Nail Balsam, Advanced Hand Repair, Base Coat, Nail Repair (available in multiple color and finish options), and Top Coat.

1. Make sure the client commits to regular manicure appointments (at least every other week) as part of the “rehab” process.

2. Use the OPI Nail File to shorten the nails to the desired length and shape. Give the client the file to take home.

3. Soak nails in warm water for about one minute.

4. Apply Trind Cuticle Remover, leave on for one minute, then gently push back the cuticles.

5. Use nippers to carefully remove excess dead skin and any hangnails.

6. Apply Trind Cuticle Balsam to the eponychium area and leave on for one minute, then massage excess into the nails.

7. Use a Trind Nail Magic 3-Way Buffer to smooth nails (but do not overbuff).

8. Massage Trind Nail Balsam into the nail beds.

9. Massage Trind Advanced Hand Repair into the hands and lower arms.

10. Apply Trind Base Coat.

11. Apply Trind Nail Repair (available in multiple color and finish options).

12. Apply Trind Top Coat.

13. Retail the client products that will help her continue to repair and maintain her nails at home. This may include cuticle oil, hand cream, a nail file, top coat, and/or nail strengthener.

12

Alternate Names:

Nail Intervention Road to Recovery Manicure Trind Nail Repair Manicure

price: $45 50 |

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MAY 2011

3/23/11 1:36:09 PM

AXXIUM, the first professional product advertised directly to the consumer.

Seen in Ladies’ Home Journal, Lucky, More, and Self. OPI – supporting the professional nail technician.

Effortless overlays and sculpts with exceptional strength, clarity and color! Your clients will delight in the beauty, the wear, and the weightlessness. Beautiful nails have never been so easy to achieve.

Call 800.341.9999 or visit www.opi.com ©2010 OPI Products Inc.

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TECHNIQUE} signature services Dream Wahine Pedicure Scratch Pedicure Parlour, Rockford, Ill.

2

3

Scratch Pedicure Parlour uses: Haken Mineral Spa Soak, Sugar Cane Scrub, and Massage Butter (all in Coconut Papaya); base coat, polish, and top coat; bamboo sticks and seashells.

1. Garnish the product plate with bamboo sticks and seashells.

2. Soak the client’s feet in warm water with Haken Mineral Spa Soak (in Coconut Papaya).

5

3. Exfoliate the client’s feet and lower legs with Haken Sugar Cane Scrub (in Coconut Papaya).

Do not rinse.

4. Wrap the client’s feet and lower legs with hot towels for about eight minutes. Rinse.

5. Massage the client’s feet and lower legs with Haken Massage Butter (in Coconut Papaya).

6. Apply base coat, two coats of polish, and top coat.

price: $45 Alternate Names:

Want to see your signature service here?

E-mail details to sree.roy@bobit.com.

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Coconut Papaya Pedicure Island Indulgence Pedi Tropical Relief Feet Treat

MAY 2011

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TECHNIQUE} behind the scenes A Softer Side of French When 20-year veteran nail technician Gina Silvestro told us she was going to be in town with Viv Simmonds and Catherine Wong for their Los Angeles class, we couldn’t pass up the chance to have her do a cover. The Cranston, R.I.-based salon owner, nail tech, and Akzéntz educator is known for designer gel nails — the more bling the better. (And her art is often on extreme shapes, like stiletto or edge nails, too.) But we asked her to tone it down for a softer look for this month’s ballerina cover.

Funnily enough, she also recently did Lady Gaga’s nails for her new M.A.C. Viva Glam campaign and ended up with a very similar look. Says Gina, “The trends of styles and shapes have changed over the years. For Lady Gaga’s nails, I used Akzéntz Options Creamy Nude in a trendy, pointy oval shape. It’s a very ethereal look. The natural, soft look is not at all what people expect to see when they think of me doing Lady Gaga’s nails! But the key to success in any industry is to remain versatile.”

In addition to Lady Gaga, working with the N.Y.-based agency Artists by Timothy Priano has allowed Gina the opportunity to work with celebrities

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such as Jennifer Lopez and Kristen Davis, as well as the Victoria Secret models.

But even though she works on celebrities and showcases her amazing design talent for nail techs through her worldwide education, Gina says that in the salon the majority of her clients prefer a soft, square nail. “I was very excited to do such a soft, natural look for this cover,” says Gina. “After doing nails for over 20 years the most requested look is still a French manicure. With wedding season right around the corner, these nails are perfect for brides that want a beautiful, soft, natural-looking French manicure that will last through the wedding and honeymoon, yet still soak off when returning home.”

Realizing how difficult it can be for nail professionals to find local classes, Gina Silvestro has created a variety of short video tutorials that are available on her website at www. gelessentialz.com. She handles a wide array of mediums with Akzéntz gel as the main focus.

Here’s how you can do these nails: 1. Prep the nails and apply Akzéntz Pro Tab forms.

2. Extend the nail using Akzéntz Builder French White gel. Cure for two minutes.

3. Apply one to two layers of Options Clear.

Cure for two minutes. File and shape the nail if necessary.

4. For the nail bed color, apply Akzéntz Options Teacup Rose. Cure for two minutes.

5. Apply Akzéntz Options Cloud White on the free edge and swipe the smile line.

Cure for two minutes.

6. Add another layer of Options Clear. Cure for two minutes. Remove dispersion layer and file to perfect the shape.

4

In addition to a softer look for this month’s cover, Gina also recently created this soft, ethereal look for Lady Gaga’s M.A.C. Viva Glam campaign.

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TECHNIQUE} Taking the State Boards Remember the day(s) of your state board exam? Were you scared and nervous, or cool as a cucumber? Here are some testimonials from fellow techs about that landmark day.

The day I took my state boards I was literally sick to my stomach and thought I was going to vomit during my exam. Then when the clinical part started I felt like someone had taken a baggie and thrown it over my head and I was suffocating. I can laugh now but it wasn’t so funny that day. But I passed both clinical and written with flying colors the first time out.

test I was so nervous I didn’t get any sleep. I swear my hands were sweating and shaking during the written, and I think I read each question three times to make sure I was reading it right. My mom has always been my state board model and she kept whispering to me, “Calm down, you got this.” And she was right!

na Nance Fox Terrific 10 by Tina, Knoxville, Tenn.

My goodness that was 16 years ago, I remember I was so nervous I forgot to soak my model’s hand for the manicure part. But I aced the rest of it.

Elle Lopez

Vicki Green Williams

Phoenix

White House, Tenn.

I was scared to death and felt that the school exaggerated a little. The whole thing was a cake walk.

I was so nervous because at the time I didn’t speak much English and I refused to do the test in Spanish.

So what I did was memorize all the questions and answers from the three different exam models the school provided. I passed the written the first time and the practical part was easy.

Darla Henninger-Haught Blooming Nails, Walsenburg, Colo.

I wasn’t nervous at all until three of the five of us testing together got dismissed for improper product — then I got worried. I was super happy when I passed but it was short-lived when the other girl found out she failed. I felt really bad for her.

Bri McCloud Cleveland, Tenn.

I have dyslexia so taking tests is a pain for me anyhow, but the night before the

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Lina Maria Hernandez East Hartford, Conn.

I started mine with full confidence and left feeling like a failure. I showed up at the appropriate time and place, but they neglected to tell us we needed to use a different entrance at the back

of the building so I almost missed starting on time. After that it went downhill. The building was freezing cold, the test giver was extremely softspoken and the building was loud as there were close to 50 of us testing. I fumbled and dropped so much stuff and I couldn’t remember the steps.

I sanitized my hands so much they were raw. They didn’t notify us of our pass or fail results until 30 days later (I passed with flying colors), but for a month I felt like a total failure.

Colleen Ramsey Salon Cosabella, McKinney, Texas I was most nervous because I took my mom as my model and she had been getting her nails done for years. At one point she tried to whisper to me that the sculpt I was doing on her thumb was too wide. I was so sure the moderator would hear her and flunk me.

Devan Petri VIP Salon & Spa, Riverview, Mich.

I was so nervous that I rushed through at record speed, just wanting to get each section over with. My mom was also my model. The whole ordeal was very intimidating, and I was totally freaked and just prayed that I passed. When I found out I aced it I was amazed.

Kathie Kirkpatrick The Vanity Shop, Crockett, Texas

Visit NAILS 101: A Student Blog (blogs.nailsmag.com/student) for NAILS’ student bloggers experiences preparing for and taking their state board exams.

.com

MAY 2011 ILLUSTRATION ©ISTOCKPHOTO.COM/NINAKLAUSEN

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PROFESSIONAL FILES BY OPI OPI QUALITY, COMPETITIVELY PRICED! Exclusive shape!

Superior by design and uniquely contoured for maximum ease.

The curved shape increases accuracy and reduces effort & fatigue.

The seven-inch length provides the maximum file surface.

Use the narrow end for detailing and the wide end for creating straight sidewalls.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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STYLE} Does This Polish Make My Nails Look Fat?

We love nail beds in all shapes and sizes, but, well, your client is her own worst enemy and may be mortified that her nail beds are “too wide.” Luckily, the nail style experts at CND have an easy fix. Straight from the fashion runways, the “slimline technique” has been used in Fashion Week shows for many seasons. The traditional way to slimline (as shown in the smaller photo, from the Monique Lhuillier Fall 2010 show) is to paint a slightly narrower swipe of color on a wide nail bed, not quite extending to the side edges of the nails. But we love the new adaptation of this technique even more (as shown in the larger photo, from the Diego Binetti Fall 2011 show). For this untraditional slimline, CND education ambassador Kristina Estabrooks and her team painted models’ nails with Blackjack, then slimlined with tips coated in Bloodline over Raisin in the Sun. Now, if only losing inches off of other body parts was that easy. >>>

PHOTOGRAPHY COURTESY OF CND

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TREND watch:

French femininity Not that it ever went very far away, but the romance, pretty pastels (think antique roses), and feminine accents (like scalloping and ruffles) of Paris are back at the forefront of fashion.

LaShon Lee-Evans, Get Nailed!, Orlando

Beautifully Bright Entering Polished in Salem, Ore., instantly uplifts clients’ spirits. The salon’s design theme is “bright colors and animal prints,” says co-owner Kristen Dutcher. A multitude of coordinating bright colors adorn the walls, including, in one case, solid blue below the chair rail, a pink chair rail, and green above with fun circle outlines. For the circles, Dutcher explains, “My business partner Jennifer Lockwood and I took three different sizes of terra cotta pots and dipped them in paint, wiping off the excess, then placed them on the wall in random order with our coordinating paint colors!” The salon is also able to regularly change out its wall art, due to coordinating with local artists to display their work.

“We decorate with local artists’ work. We rotate different artists through different themes, like ‘watercolors’ or ‘photography.’ It gives us different looks at no cost to us and the artists end up selling their pieces, so it’s a win-win for everyone,” Dutcher says. www.nailsmag.com/fifi/15232

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How to Remove a Polish Spill It always happens on the worst possible day. You’ve been at the salon since the wee hours of the morning, you’re finally on your last client — and then, oops, a red polish bottle slips and spills on your white shirt (or even worse, all over your new salon uniform). Before you resort to decorating the rest of your outfit with “artsy” nail polish spills to match, consider giving one of these pieces of advice from your fellow nail techs a try: Use Kaboom (www.kaboomkaboom.com) or Awesome Spray Cleaner (available at most dollar stores) on the shirt. Let it soak for five to 10 minutes, then place in the washer with one can of soda (like Coca-Cola), two tablespoons baking soda, and 1/4 cup vinegar. Fill the washer with water, and let the shirt soak for about 30 minutes.

Then wash as normal.

Di Dempsey, Tampa, Fla. Resolve Pet Stain Spot Carpet Cleaner (www.thepowerofresolve.com) — I have used it on my clothes and it’s been good for me. Use a scrub brush and scrub lightly.

Amanda DeCarlo, Midnight Nails @ Salon Metamorphose, Ironwood, Mich.

Painters Goo Gone (www.magicamerican.com/googone.aspx) is my miracle worker.

It doesn’t ruin any fabric and I even use it on my manicure towels to make them look brand new!

Melissa Tirado, via www.facebook.com/nailsmag Spray hair spray on it — immediately! Hair spray will keep it from setting in, then as soon as you get home throw it in the wash. It will remove hair color on clothes too.

Cindy Walston, Portland, Ore. Place two acetone-dipped tissues on either side of the material, then dab until it’s all gone.

Barry Davidson, via www.facebook.com/nailsmag

Mirror, TV, On the Wall It’s been an unspoken design rule for years, maybe ever since television was invented, that a TV is not an acceptable focal point in any space with high class.

TVs are hidden away in armoires or even left out entirely from high-end establishments. If your luxury salon is interested in having televisions for client entertainment, but needs to avoid the potential tackiness, check out Ciil Technologies’ mirror TV. Created by Eno Vision and distributed

by Ciil, the mirror TV is exactly as it sounds, a TV and mirror in one. This unique convergence of decor and technology uses real mirror technology, which allows the TV to transmit at the maximum brightness and reflect like a mirror when the TV is not in use. The mirror TV is 100% waterproof and can be installed as either an in-wall fixture or an on-wall decor piece.

For more information, go to www.nailsmag.com/fifi/15421.

www.nailsmag.com/fifi/15255

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STYLE} nail art studio Spring Scene 1. Apply silver shimmer gel to the free edge, working it up to the middle of the nail. Add blue shimmer gel to the base of the nail near the eponychium down toward the middle of the tip. Use a clean brush to blend the two colors together. Cure. (Optional: Add a second coat to intensify the color.)

2. Use green gel to add grass and stems. Cure.

Use striping paint to add dark and light green accents and to add leaves.

3. Start adding clay cane flowers, a dragonfly, and a butterfly.

4. Finish adding clay cane flowers. Apply gel top coat. Cure.

Anna Vasquez, Total Eclipse, Flagstaff, Ariz.

Flower Child 1. Apply three contrasting shades of colored acrylic (like green, pink, and purple) next to each other above the smile line.

2. With a brush, blend the three colors together before they set, creating a tiedye effect. Make a crisp smile line.

3. Working quickly, apply a flower embellishment in the upper outside corner and press down slightly to embed into unset acrylic.

4. Cap the entire nail with either clear or pink acrylic. File and shape. Buff to a shine or apply top coat.

Amy Walp, Dreamweavers Salon, Springfield, Ohio

Green Zebra Crossing 1. On a corner of the free edge, paint a green quarter-circle shape. On the other side, paint a black half yin-yang shape.

2. Use a black striper to add zebra print over the green.

3. Use pink and white stripers to paint wavy lines over the black and the unpainted areas.

4. Use a gold glitter striper to outline the green area and the pink line.

5. Add black dots around the gold and pink, then add lime green dots in between the pink and white wavy lines. Apply top coat.

Liz Van, French Nails, Phoenix

continued on page 85 >>>

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PHOTOGRAPHY BY KELLY BRACKEN

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May – June 2011

NEW BRIGHTS Pirates of the Caribbean by OPI SERENA WILLIAMS and OPI Take Europe by Storm

New Avoplex MANICURE PRODUCTS

NEW LIMITED-EDITION

Mini Nipper

IN A HOT NEW COLOR

Nice Stems!

NEW SUMMER SHADES, PICKED JUST FOR YOU

Domestic Edition

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IN THEATERS MAY 2011

OPI captures the bright colors and breathtaking adventure of the Disney release of Pirates of the Caribbean: On Stranger Tides starring Johnny Depp and Penelope Cruz with seven new swashbuckling shades you’re sure to treasure!

The Pirates of the Caribbean: On Stranger Tides Collection includes trend-setting shades of pink, lavender and sage, and our new Silver Shatter—a stunning new shade that creates a “shattered” effect when applied over nail lacquer…it’s “ARG-uably” the coolest thing you’ll ever see!

Silver Shatter A shimmering sea of silver with a two-texture finish.

NL E62

Skull & Glossbones

Steady as She Rose

Sparrow Me the Drama

Best light gray ever, no bones about it.

NL P13

This gorgeous pink is your final destination.

NL P14

This cool, collected pink means business!

NL P15

Planks a Lot

Stranger Tides

Mermaid’s Tears

Dive into style with this lustworthy purple!

NL P16

Explore this uncharted sea of sage.

NL P17

Few have seen this magical green.

NL P18

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|3 Pirates of the Caribbean Edition A OPI Item No. DC P05 12 – Nail Lacquers (2 of 6 shades) (NLP13 - NLP18) 1 – chipboard counter display 1 – color palette with chain and label Salon Price ................$ 49.95 U.S. Total Retail Value .........$ 102.00 U.S. Salon Profit ...................$ 52.05 U.S.

$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN

Pirates of the Caribbean Edition A+ OPI Item No. DC P06 24 – Nail Lacquers (4 each of 6 shades) (NLP13 - NLP18) 1 – chipboard counter display 1 – color palette with chain and label Salon Price ................$ 94.95 U.S. Total Retail Value .........$ 204.00 U.S. Salon Profit ...................$ 109.05 U.S.

$ 129.95 CAN $ 262.80 CAN $ 132.85 CAN

Display Dimensions: 12" H x 11" W x 7.5" D • 31 cm H x 28 cm W x 19 cm D

Pirates of the Caribbean Edition C OPI Item No. DC P07 36 - Nail Lacquers: (6 each of 6 shades) (NLP13 - NLP18) 1 - acrylic counter display with printed header 1 - color palette with chain and label Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D

Salon Price ................$ 149.95 U.S. Total Retail Value .........$ 306.00 U.S. Salon Profit ...................$ 156.05 U.S.

$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN

Silver Shatter Display OPI Item No. DC P09 8 – Nail Lacquer: Silver Shatter 1 – chipboard counter display 1 – color palette with chain and label Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D

Salon Price ..................$ 34.00 U.S. Total Retail Value ...........$ 68.00 U.S. Salon Profit .....................$ 34.00 U.S.

$ 44.95 CAN $ 87.60 CAN $ 42.65 CAN

Pirates of the Caribbean Mini Pack OPI Item No. DC P08 Includes 1/8 Fl. Oz. Each: Skull & Glossbones, Sparrow Me the Drama, Planks a Lot, Stranger Tides Mini Pack Dimensions: 5.75" H x 5" W x 1.75" D • 15 cm H x 13 cm W x 5 cm D

Salon Price ...................$ 6.50 U.S. Suggested Retail Price ...$ 12.50 U.S.

$ 8.95 CAN $ 16.95 CAN

Display artwork is subject to change.

For more information about Pirates of the Caribbean Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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OPITAKES EUR O OPI and tennis superstar Serena Williams t fabulous new shades in celebration o

OPI SERENA FRANCE

Glam Slam! France Promotion Spark de Triomphe - 6-pack Display

Glam Slam! France Promotion Rally Pretty Pink - 6-pack Display

OPI Item No. SR C96

OPI Item No. SR CA1

6 - Glam Slam France Duo Packs, each containing: 1 – Spark de Triomphe, 1 – White Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

6 - Glam Slam France Duo Packs, each containing: 1 – Rally Pretty Pink, 1 – Red Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Salon Price .............................................................................................................. $ 48.00 U.S. Suggested Retail Price (each duo) ............................................................................. $ 14.95 U.S. Total Retail Value ....................................................................................................... $ 89.70 U.S. Salon Profit ................................................................................................................. $ 41.70 U.S.

$ 69.00 CAN $ 20.95 CAN $ 125.70 CAN $ 56.70 CAN

Glam Slam France Spark de Triomphe

Glam Slam France Rally Pretty Pink

The French Open meets fashion with one sparkling silver glitter and a new white shade that "shatters" when you apply it. Simply apply White Shatter over Spark de Triomphe for a stylish two-texture finish.

Kick off the French Open in style with one shimmering sunset-pink and a new red shade that "shatters" when applied. Just apply Red Shatter over Rally Pretty Pink for a high-fashion finish.

Spark de Triomphe

Rally Pretty Pink

A monumentally marvelous silver glitter.

Rise to the occasion with this shimmering sunset-pink!

White Shatter

Red Shatter

Glacier white with a "crackled" finish.

Ravishing red with a "crackled" finish.

Available May For more information about The Glam Slam France Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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R OPE BY STORM

|5

ms team up to bring you Serena Glam Slam– on of the 2011 Grand Slam tournaments.

OPI SERENA ENGLAND

Glam Slam! England Promotion Grape…Set…Match - 6-pack Display

Glam Slam! England Promotion Your Royal Shine-ness - 6-pack Display

OPI Item No. SR CD4 6 - Glam Slam England Duo Packs, each containing: 1 – Grape…Set…Match, 1 – Servin’ Up Sparkle 1 - chipboard counter display 1 - color palette with chain and label

OPI Item No. SR CD3

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

Display Dimensions: 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D

6 - Glam Slam England Duo Packs, each containing: 1 – Your Royal Shine-ness, 1 – Servin' Up Sparkle 1 - chipboard counter display 1 - color palette with chain and label

Salon Price ............................................................................................................ $ 48.00 U.S. Suggested Retail Price (each duo) ........................................................................... $ 14.95 U.S. Total Retail Value ..................................................................................................... $ 89.70 U.S. Salon Profit ............................................................................................................... $ 41.70 U.S.

$ 69.00 CAN $ 20.95 CAN $ 125.70 CAN $ 56.70 CAN

Glam Slam England Grape…Set…Match

Glam Slam England Your Royal Shine-ness

Kick off England's most prestigious tennis tournament with gorgeous, shimmering, stand-out nails! This Glam Slam England duo-pack includes one captivating metallic purple and our new sparkle-packed silver glitter.

Wear layered for an extra special look!

Sparkle and shine your way to England's most prestigious tennis tournament with Glam Slam England, a stylish duo pack that includes one winning metallic-silver and our new sparkle-packed silver glitter. Wear layered for a dazzle fit for royalty!

Grape...Set...Match

Your Royal Shine-ness

And the winner is… this pretty metallic purple!

All stand for this shimmering silver!

Servin’ Up Sparkle

Servin’ Up Sparkle

Layer this silver glitter over Grape...Set...Match for a sparkly finish!

Bling out Your Royal Shine-ness with this gorgeous silver glitter!

Available June For more information about The Glam Slam England Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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NEW LIMITED EDITION DESIGN

Fashion meets function with OPI’s beloved Mini Cuticle Nipper now available in a new limited-edition bright-green color.

• Stylish "paint-splashed" handles • Convenient compact size • High-precision, professional performance • Made of high-quality stainless steel • Single-action spring for double or single-edge use • Long-lasting & economical *Available while supplies last

1 Decorated Mini Nipper in clear unit carton OPI Item No. IM 281 Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D

U.S.

CAN

Salon Price ...............................$ 7.95 Suggested Retail Each ............$ 14.95

$ 10.95 $ 19.95

Available June For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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This summer, brighten up your mood, your day— and especially your nails—with Nice Stems! by OPI, four shimmering-pink shades that capture the stunning color and undeniable beauty of freshpicked flowers.

"These pretty pink-based nail lacquers look amazing on fingers and toes, especially for summer" says

Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "And because bright, floral patterns are so hot right now, these shades don’t just look good— they put you at the forefront of fashion!"

Nice Stems! by OPI is available in a 4-piece "flowercart" counter display that showcases these shades with impact!

LEFT TO RIGHT:

Play the Peonies We’d put our money on this lovely soft-pink.

NL S10

Come to Poppy Surrender to shine with this shimmering coral-pink.

NL S20

Be a Dahlia Won’t You? Give the gift of fabulous fuchsia—to yourself!

NL S40

I Lily Love You Fall head over heels with this light pink sparkle.

NL S60

Nice Stems!

Display Promotion OPI Item No. DD S18 18 - Nail Lacquers: 4 – Play the Peonies 5 – Come to Poppy 5 – Be a Dahlia Won’t You? 4 – I Lily Love You 1 - chipboard counter display 1 - 12-tip color palette with chain and label Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

Salon Price ................$ 74.95 U.S. Total Retail Value .........$ 153.00 U.S. Salon Profit ...................$ 78.05 U.S.

$ 104.95 CAN $ 197.10 CAN $ 92.15 CAN

Available June For more information about Nice Stems! Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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opinews

ANNE HATHAWAY TAKES OPI ON-AIR Award-winning actress Anne Hathaway wore Diva of Geneva on her toes and Guy Meets Gal-veston on her fingers when she appeared on The Tonight Show, Chelsea Lately, and at the premiere of her most recent movie Love and Other Drugs.

LUCKY LISTENERS

GO HOME WITH OPI Seventy-five lucky contest winners received mini manicures and gorgeous gift bags (which included OPI Nail Lacquers) at KIIS FM’s 7th annual "Pick Your Purse" party. Celebrity attendees including Whitney Port (The Hills/ The City), Kris Allen (American Idol), and Ryan Seacrest (American Idol/E! News/KIISFM) hosted and performed at the Beverly Hills, California event.

CELEBRITIES GO HOME WITH OPI

At KIIS FM’s Jingle Ball Gift Suite, OPI gave celebrities and VIP guests gift bags filled with an assortment of OPI Nail Products, including shades from the Burlesque Collection and Avojuice Hand & Body Lotion. Famous faces at the event included cast members of Vampire Diaries, Glee, 90210, Keeping Up with the Kardashians and Twilight.

Roberto & Ali, The Bachelorette

Hayley Williams, Paramore

OPI NAIL LACQUER WINS BEAUTY AWARD The beauty editors of Destination Weddings & Honeymoon magazine honored OPI in their February 2011 issue when they announced OPI Nail Lacquer as the "Best Nail Polish."

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Far East Movement

Lacey Schwimmer, Dancing With The Stars

Brant Daugherty, Pretty Little Liars

INSTYLE POLAND GIVES OPI SOME LOVE InStyle Magazine, Poland’s go-to beauty resource, named OPI’s The Thrill of Brazil "Best Nail Lacquer" in its Best Beauty Buys 2010 Awards!

3/31/11 9:48:16 AM

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MANICURE

indulge in the essence of rich avocado

Soothes, moisturizes, and improves skin elasticity with nutritive, deep-penetrating Avocado oil, vitamins, and phospholipids (the biological building blocks of skin.)

Pro Manicure Kit 20 services per kit OPI Item No. AV 753

Contents: 1 – 240 mL – 8 Fl. Oz. Avoplex Liquid Soap 1 – 250 mL – 8.5 Fl. Oz. Avoplex Revitalizing Hand & Body Scrub 1 – 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment 1 – 7.5 mL – .25 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil 1 – 240 mL – 8 Fl. Oz. Avoplex Moisture Replenishing Lotion 1 – Avoplex Spa Service Tent Card

NEW!

NEW!

Avoplex Liquid Soap

Avoplex Revitalizing Hand & Body Scrub

thoroughly cleanses hands while nourishing with Avocado Lipid Complex, Vitamin E and soothing Aloe.

For use as a soak.

reveals softer, youngerlooking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba and Grape Seed oils.

Open Stock

Salon Price

Suggested Retail Price

OPI Item No.

U.S.

CAN

U.S.

CAN

AV 108 AV 107

$ 4.95 $ 17.95

$ 6.95 $ 24.95

$ 9.50 N/A

$ 13.50 N/A

AV 114 AV 118 AV 117

$ 5.95 $ 9.95 $ 24.95

$ 8.25 $ 14.95 $ 34.95

$ 11.50 $ 19.95 N/A

$ 16.50 $ 24.95 N/A

Avoplex Liquid Soap 8 oz./240 ml Avoplex Liquid Soap 33.8 oz./ 1 Liter Avoplex Revitalizing Hand & Body Scrub

U.S.

CAN

Salon Price........................... $ 29.95

$ 42.50

4 oz./120 ml 8.5 oz./250 ml 25.4 oz./750 ml

For more information about Avoplex products, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

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10 |

retailpromotions

wedding

season

RETAIL!

OPI RINGS IN

Today’s bride knows exactly what she wants—and that includes manicures and pedicures with OPI for her big day! Make the most of your bridal bookings with OPI May/June retail promotions, each wedding-themed

TRAY 1

and beautifully packaged with OPI favorites and musthave bonuses. Perfect for brides, bridesmaids, and any woman who wants to say “I Do!” to beautiful hands and nails—don’t miss the big event!

TRAY 2

Promo Center Display OPI Item No. SR 540

Ask your distributor how you can earn this display for FREE!

TRAY 3

U.S

CAN

Salon Price ............................................$ 250.00

$ 299.00

Bonus!

OPI Item No. SR C19

Bonus: When you purchase four Prepack Trays (two of #1; one each of #2 and #3), you’ll receive one pack from each promotion tray FREE!

NA_OPI_WN_May11.indd Sec1:10

U.S

CAN

Salon Price .............................................$ 378.00 Retail Value ...............................................$ 780.60 Potential Salon Profit ................................$ 402.60

$ 532.20 $ 991.45 $ 459.25

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retailpromotions

1

| 11

Love Your Nails Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.

Get FREE: 1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes & conditions cuticles and nails.

2

U.S.

CAN

Salon Price ............................................. $ 102.00 Salon Price Each........................................ $ 8.50 Suggested Retail Each .............................. $ 16.95 Retail Value Each ...................................... $ 29.45

$ 143.40 $ 11.95 $ 19.95 $ 39.90

12 UNITS WITH TRAY: SR C20 OPEN STOCK: SR C23

Always a Bridesmaid…

Special Price: 1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Kyoto Pearl Shimmery White Satin.

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Passion Endlessly enticing pale pink.

Get FREE: Mini Bag

3

U.S

CAN

Salon Price ...............................................$ 96.00 Salon Price Each..........................................$ 8.00 Suggested Retail Each ................................$ 14.95 Retail Value Each ........................................$ 17.00

$ 138.00 $ 11.50 $ 20.95 $ 21.95

12 UNITS WITH TRAY: SR C21 OPEN STOCK: SR C24

Little Romantics Special Price: 1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat, 3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Princesses Rule! & Sweet Heart

U.S

CAN

Salon Price ..............................................$ 78.00 Salon Price Each.........................................$ 6.50 Suggested Retail Each ...............................$ 12.50 Retail Value Each .......................................$ 16.20

$ 107.40 $ 8.95 $ 16.95 $ 22.70

12 UNITS WITH TRAY: SR C22 OPEN STOCK: SR C25

For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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12 | professionalpromotions Don't Just Dry – RapiDry! FREE 120 mL - 4 Fl. Oz. RapiDry with Purchase of 480 mL - 16 Fl. Oz.!

OPI Item No. SP CC4 Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706)

U.S.

CAN

Salon Price .................................. $ 29.95 Salon Value.................................... $ 39.90 Salon Savings ................................ $ 9.95

$ 42.50 $ 28.55 $ 13.95

FREE 30 mL - 1 Fl. Oz. DripDry with Purchase of 120 mL - 4 Fl. Oz.!

OPI Item No. SP CC5 Includes: 1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) 1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706) U.S.

CAN

Salon Price .................................. $ 29.95 Salon Value.................................... $ 42.45 Salon Savings ................................ $ 12.50

$ 42.50 $ 60.00 $ 17.50

Liquid Essentials Save on 480 mL - 16 Fl. Oz. Assorted Professional Liquids!

OPI Polish Remover OPI Item No. AL 406 U.S.

CAN

Salon Price ..........................................................$ 5.95 Salon Value............................................................$ 7.95 Salon Savings ........................................................$ 2.00

$ 8.25 $ 10.95 $ 2.70

Artificial Nail Remover OPI Item No. AL 606

U.S.

CAN

Salon Price ..........................................................$ 14.95 Salon Value............................................................$ 22.50 Salon Savings ........................................................$ 7.55

$ 20.50 $ 29.95 $ 9.45

Brush Cleaner OPI Item No. AL 206

U.S.

CAN

Salon Price ..........................................................$ 14.95 Salon Value............................................................$ 19.95 Salon Savings ........................................................$ 5.00

$ 20.50 $ 27.50 $ 7.00

OPI Purified Acetone* OPI Item No. AL 506 *TEMPORARILY NOT AVAILABLE IN CANADA.

Acetone-Free Polish Remover * OPI Item No. AL 446 *NOT AVAILABLE IN CALIFORNIA.

Expert Touch Lacquer Remover OPI Item No. AL 416

Save on OPI Pedicure Foot Files!

U.S.

CAN

Salon Price ..........................................................$ 5.95 Salon Value............................................................$ 7.95 Salon Savings ........................................................$ 2.00

$ 8.20 $ 10.95 $ 2.75

Disinfectable Foot File with Disposable Grit Strips Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

5-File Display OPI Item No. SP CC2 U.S.

CAN

Salon Price .................................... $ 64.75 Salon Value.................................... $ 74.75 Salon Savings ................................ $ 10.00

$ 89.75 $ 99.95 $ 10.20

Individual File OPI Item No. PC 180 U.S.

CAN

Salon Price .................................... $ 12.95 Salon Value.................................... $ 14.95 Salon Savings ................................ $ 2.00

$ 17.95 $ 19.95 $ 2.00

OPI Foot File Disinfectable paddle and handle; single-use 80 and 120-grit strips easy to apply and remove!

5-File Display OPI Item No. SP CC3 U.S.

CAN

Salon Price .................................... $ 64.75 Salon Value.................................... $ 74.75 Salon Savings ................................ $ 10.00

$ 89.75 $ 99.95 $ 10.20

Individual File OPI Item No. PC181

U.S.

CAN

Salon Price .................................... $ 12.95 Salon Value.................................... $ 14.95 Salon Savings ................................ $ 2.00

$ 17.95 $ 19.95 $ 2.00

Dynamic Duos FREE Matching Lacquer with Purchase of Axxium Soak-Off Gel Lacquer SP CS3 SP CS4 SP CS5 SP CS6 SP CS7 SP CS8

Alpine Snow Duo Bubble Bath Duo Lincoln Park After Dark Duo Passion Duo I'm Not Really a Waitress Duo Miami Beet Duo U.S.

CAN

Salon Price ..........................................................$ 19.95 Salon Value............................................................$ 24.20

$ 24.95 $ 30.90

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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professionalpromotions

| 13

Great Tip! Get 400 ct. OPI Nail Tips at 200 ct. Price!

OPI Item No. SP CC6 SP CC7 SP CC8 SP CC9 SP CD1 SP CD2 SP CD3 SP CD4

400 ct. Perfection Tips (Natural • No-Well) 400 ct. Perfection Tips (White • No-Well) 400 ct. Perspective Tips (Natural • Sport-Length/Half-Well) 400 ct. Structure Tips (Clear • No-Well) 400 ct. Structure Tips (Natural • No-Well) 400 ct. Structure Tips (White • No-Well) 400 ct. Dimension Tips (White • Sport-Length/Half-Well) 400 ct. Linear Tips (Natural • Full-Well) U.S.

CAN

Salon Price ...................................................................... $ 17.50 Salon Value........................................................................ $ 29.95 Salon Savings .................................................................... $ 12.45

$ 24.95 $ 39.95 $ 15.00

Smooth Savings!

Juicy Summer Deals!

Save $5.00 on 750 mL - 25.4 Fl. Oz. Manicure/Pedicure by OPI Products!

Manicure/Pedicure by OPI Mask OPI Item No. PC 607 PC 617 PC 627 PC 637 PC 647 PC 657

Cappucino White Tea Cucumber Tropical Citrus Papaya Pineapple Royal Verbena

Manicure/Pedicure by OPI Scrub OPI Item No. PC 307 PC 317 PC 357 PC 367 PC 377 PC 387

Save 10% on all 200 mL – 6.6 Fl. Oz. sizes!

OPI Item No. AV988 Coconut Melon AV978 Cranberry AV318 Crisp Apple AV848 Ginger Lily AV918 Grapefruit AV878 Jasmine AV838 Mango AV928 Peach AV308 Raspberry Violet

U.S.

CAN

Salon Price ................................................. $ 3.50 Salon Value................................................. $ 3.95 Suggested Retail Price ................................ $ 6.95 Retail Savings ............................................. $ 1.00

$ 4.50 $ 5.50 $ 8.95 $ 1.00

Save 10% on 60 pc 1 Fl. Oz. Retail Display Espresso Green Tea Cucumber Tropical Citrus Papaya Pineapple Royal Verbena U.S.

CAN

Salon Price ......................................$ 24.95 Salon Value........................................$ 29.95 Salon Savings ....................................$ 5.00

$ 34.95 $ 42.50 $ 7.55

OPI Item No. SR C35 Includes:

60 assorted 30 mL – 1 Fl. Oz., 2 Free Testers 200 mL – 6.6 Fl. Oz., 2 POP displays U.S.

CAN

Salon Price .................................................................................................. $ 52.50 Salon Value.................................................................................................... $ 59.40 Salon Savings ................................................................................................ $ 6.90

$ 66.25 $ 74.95 $ 8.70

Save on Avojuice Body Creme OPI Item No. AV404 Mango AV414 Coconut Melon AV424 Ginger Lily

120 mL – 4 Fl. Oz. 120 mL – 4 Fl. Oz. 120 mL – 4 Fl. Oz.

U.S.

CAN

Salon Price .....................................................................................................$ 4.25 Salon Value.......................................................................................................$ 4.95 Suggested Retail Price ......................................................................................$ 8.50 Retail Savings ...................................................................................................$ 1.45

$ 5.37 $ 6.25 $ 10.75 $ 1.75

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

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14 |

opinews

TRENA

TRAVELS TO LATVIA Big Success in Mexico City OPI Guest Artist Vu Nguyen rocked the house at Mexico’s annual professional beauty exhibition in Mexico City. More than 75,000 salon professionals attended the exhibition, making it one of the biggest international professional beauty events in the world. The talented Nguyen demonstrated the latest techniques using Clarité and Absolute Fx, and also showed off his artistic skills with his stylish Nail Art. After the show, Nguyen conducted an in-house training at the corporate office of OPI Mexican Distributor California Research where the group spent hands-on time working on Nail Art and various systems including Clarité, Absolute Fx, and our booming Axxium Soak-Off Gel Lacquer.

"The OPI Mexico Team was very committed and eager to learn, by the end of the class they were making tigers and skulls along with a variety of new nail art," said Nguyen.

SAY HELLO TO THE NEW OPI EXPERTS Chong Li Ping - Kuala Lumpur, Malaysia May Yoong Yin Mee - Kuala Lumpur, Malaysia

OPI Guest Artist Trena Martin not only demonstrated—but also participated as a judge—at the Baltic Beauty Fair in Latvia, the biggest Beauty Fair in the Baltic Region! The fair was held at the Kipsala International Exhibition Centre where our Latvian distributor, Oniks Beta LTD, took first place once again for the best booth at the show.

For three days, Martin shared her inspirational techniques and creative nail art using OPI’s one and only Axxium Soak-Off Gel Lacquer. She also enjoyed being a judge for the Annual Championships in Nail Extension for the Junior/Senior category and the Classic Pedicure. “The competitions were very wellorganized and Elena put on a fantastic awards show,” said Martin.

OPI HOLLAND MAKES IT BIG

AT TRADESHOW The OPI Holland team unveiled a beautiful brand-new booth to more than 15,000 attendees at Beauty Salon dimensions 2010, one of the most prominent trade shows in the Netherlands. The sophisticated stand showcased an extensive range of OPI products, and sales were so successful that the booth had to constantly be restocked as the show went on!

BONJOUR, DANNY! OPI Guest Artist Danny Phung conducted a three-day training seminar focusing on Absolute, Absolute Fx, Axxium, and Axxium Soak-Off Gel Lacquer at the Culture of Color Nail Bar in Paris, France. Each day more than 20 eager nail technicians attended the training and participated in the rigorous hands on workshop training for our OPI France Distributor, Ad Beauty. "I know AD Beauty has grown substantially over the years and it’s no surprise as to why, they’re one of the best teams I’ve had the privilege of working with and I can’t wait to see what they have in store for this year!" said Phung.

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opieducation | 15 TO A LOCATION NEAR YOU

If you attend just one education event this year, make it the OPI Academy on Tour!

"I learned more in one day than I have in two years of educational classes!"

"I can't wait to use the new techniques I learned with my customers!"

“This is more than a class – it’s an education experience!”

• Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend!

Monday, May 2, 2011 SALON CENTRIC Glen Burnie, Maryland Info: (800) 688-0170 ext. 105

Monday, September 12, 2011 SALON CENTRIC Roanoke, Virginia Info: (800) 688-0170 ext. 105

Monday, May 16, 2011 SALON CENTRIC Hummelstown, Pennsylvania Info: (800) 688-0170 ext. 105

Monday, September 26, 2011 TRU BEAUTY CONCEPTS Southhampton, Pennsylvania Info: (215) 322-671

Sunday, May 22, 2011 BEACHES BEAUTY SUPPLY Missoula, Montana Info: (406) 541-8383

Monday, October 10, 2011 SALON CENTRIC High Point, North Carolina Info: (800) 688-0170 ext. 105

Monday, August 8, 2011 SALON CENTRIC Charleston, West Virginia Info: (800) 688-0170 ext.105

Monday, November 7, 2011 STATE BEAUTY SUPPLY Overland Park, Kansas Info: (913) 599-6464

CALL NOW! Space is Limited!

Tuition: $100.00 Includes a FREE lunch, OPI designer bag and product.

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

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OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA May/June 2011 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the May/June issues of these magazines: Youâ&#x20AC;&#x2122;ll also ďŹ nd OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com.

For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.

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Star-Spangled Nails 1. Polish the nail sparkly red.

2. Paint two blue lines that curve in opposite directions.

3. Add silver outlines to the blue lines. Glue on blue star nail jewels.

Add top coat.

Jade Sewell, Just Nails, Great Falls, Mont.

Criss-Cross French 1. Polish the nail sparkly red.

2. Use a green glitter striper to add criss-crossing lines at the free edge.

3. At the line intersections, add gold rhinestones. Apply top coat.

Kimberly Harr, La Nail Beautician, Everett, Pa.

Poinsettia Power 1. Polish the nail shimmery silver.

2. Use dark red paint to create six teardrop shapes in a circle.

3. Add black and gold dots to the center space. Add green curls and leaves.

Accent the leaves with pale green.

4. Accent the curls with pale green.

Accent the poinsettia with pink. Add three sets of three gold dots. Apply top coat.

Gina Morgan, Nails by Gina, Oakdale, Calif.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

.com

For more nail art step-by-steps, visit www.nailsmag.com/style,, then click on Nail Art.

MAY 2011

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| 85 3/24/11 3:47:44 PM

STYLE}

Double double the Fun

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie. BY MICHELLE PRATT

“It’s like getting two birds with one stone,” says Roula Nassar, owner of Roula’s Nail Spa in Houston.

“Friends book together and they are able to enjoy someone’s company while getting beautified.” Nassar says her salon receives requests every day for double bookings — appointments where two clients come in at the same time to enjoy side-by-side services. Double bookings became popularized as a fun way to celebrate events, such as Mother’s Day or birthdays. Today, salons who service two (or even three or four) clients at once are replacing traditional meeting spots such as coffee shops, bars, and surprisingly, even movie theaters.

Double bookings seem to attract natural nail clients over enhancement clients.

One reason for this may be because enhancement clients are more likely to prebook their appointments instead of spontaneously deciding to get their nails filled. But another contributing factor may be the relaxed pace of natural nail services, especially pedicures. For the most part, natural nail services include a massage, which helps slow the pace, relax the client, and create a small reprieve from an otherwise hectic schedule. Most often, we want a slower pace when we meet a friend, making natural nail services at a salon a perfect choice.

With the increase in double bookings, it’s clear that clients are using the salon as a gathering place. By accommodating multiple clients during the same hour, salon owners can keep their current customers happy and attract new ones to the salon. Read on to see how these salon owners have creatively accommodated the double-booking trend.

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Patrons of Roula’s Nail Spa are offered a beverage with their services — cocktails for the adults and mocktails for the younger set.

ROULA’S NAILSPA SPA ROULA’S NAIL Houston “We include a cocktail or a mocktail with our services,” says owner Roula Nassar. Adults enjoy a cocktail, and teens or little girls sip mocktails, pretty drinks with no alcohol, while getting their nails done. Offering a drink doesn’t have to prolong the service, but it does increase the “aaahh” factor, so clients automatically take a deep breath and relax. Salon owners can encourage clients to extend their time in the salon by offering specials that will help them linger longer. For example, Nassar says she runs a special offering $5 off a mani/pedi combo, encouraging dual services during double bookings.

“Most people walk out with a combo,” says Nassar. “I would say 50% are the mani/pedi combo, with 35% getting a pedicure only and 15% get only a manicure.”

Though they don’t do a lot of advertising to promote double services, Nassar says the salon self-promotes the opportunity. “We’re conducive to double services because of the location, because we have eight pedicure stations, seven of which have a mani attachment, and because, though clients come together, they can personalize their experience by choosing their favorite of our 22 different scents,” she says. >>>

MAY 2011

3/23/11 1:39:47 PM

UV Gel Polish

www.ezďŹ&#x201A;ow.com

www.nailsmag.com/fifi/15110

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THE THE NAIL NAIL BAR

Dallas

Though screens separate clients at The Nail Bar in Dallas, clients can still enjoy interacting with friends during their pedicure appointment.

“We accommodate clients who spontaneously decide they want to get pedicures together, even without an appointment scheduled,” says manager Star Williams.

“Clients will walk in with Starbucks cups and want to sit down and spend time together. It happens naturally when there is space enough for two.” Clients are allowed to BYOB (bring their own bottle), which makes after-work hours and Friday evenings popular times for appointments. “People meet here after work instead of meeting friends out for a drink,” says Williams. In addition to the “after-work” crowd, double bookings offer a draw to people who just want a place to meet. “We get friends, sisters, and mothers and daughters who come in to spend time together.” There is a difference between “double bookings” and “parties” at the salon, says Williams.

“Parties,” she notes, “are for when a bunch of friends want to celebrate an event; double bookings are for every day.”

An added benefit to a double appointment: Clients who schedule together most often also want the high-end services. The “Nail Bar Signature Package,” a mani/pedi combo, is the most popular choice for double bookings, though other options are available that cost less than this $70 service. Though the Nail Bar doesn’t run promotions or discounts for double bookings, they do offer an earlybird special that discounts the mani/pedi combo, so friends are able to take advantage of the discount if they book early in the day.

COSMOS BAR COSMOS BEAUTY BEAUTY BAR Glen Ellyn, Ill. “We add the entertainment value,” says owner Annie Johnson..

With a full-service bar as part of the salon, Cosmos is literallyy a Beauty Bar. “When clients book appointments together, theyy get something tangible and intangible,” says Johnson. “Theyy get to be out with a friend, but they also leave with something g tangible: beautiful nails.” Going out for a mani and martini iss less expensive than dinner and a movie, but evenings and d happy hours aren’t the only times that book up for nail servicess with a shot and twist: Business meetings, mother/daughter,, or aunt/niece outings are also very popular bookings. “Wee decorate the whole salon to celebrate every holiday,” sayss Johnson. “Clients love it. The salon is so festive, and clientss know when they come in it will be a ton of fun.” Johnson sayss double bookings happen mostly through word-of-mouth,, though she does advertise her salon in local magazines and d newspapers, as well as through donations of gift baskets att multiple fundraisers. The fact that there are multiple pedicure booths and manicure tables, along with a full bar, makes double bookings a natural and regular part of the offerings at Cosmos Beauty Bar. >>>

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Don’t overlook the male market for double services! This client’s wife scheduled his services as a way to celebrate a 40th birthday.

MAY 2011

3/23/11 1:40:13 PM

Who says

you can’ t be perfect?

Patented Innovation Non-chipping Long-lasting Perfect smile lines every time

Dashing Diva French Wrap Manicure Application

STEP 1

STEP 2

STEPS 3+4

RESULTS

Apply French Wrap Plus.

Clip off application tab to release French color.

Apply Dashing Diva Base Seal and then Top Seal.

A perfect French manicure that lasts on natural nails!

©2011 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com www.nailsmag.com/fifi/15231

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NEW! LEMON TONIC Tempt clients into pedicure season with the alluring aromas of sparkling lemon and yuzu warmed by cozy vanilla, ginger, and white tea essences! Filled with soothing botanical extracts, moisturizing butters, and antioxidant vitamins, new Manicure/Pedicure by OPI lemon tonic scrub, mask, and massage tame winter-parched skin leaving it soothed, smoothed and touchably soft!

lemon tonic scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

Salons like Scratch Pedicure Parlour that offer side-by-side pedicures become a go-to destination for friends who are looking for a place to catch up and relax.

SCRATCH PARLOUR SCRATCH PEDICURE PEDICURE PARLOUR Rockford, Ill.

lemon tonic mask Rejuvenates, soothes and ultra-hydrates with shea butter extract.

lemon tonic massage For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

“We offer a movie night where friends can book services together and bring a bottle of wine and a movie to enjoy while they’re getting their pedicures,” says owner Heather Hall-Williams. The salon’s location makes it easy for clients to order carry out from local restaurants in case they also want to enjoy dinner or snacks. Hall-Williams says she began to see that clients schedule together, and she realized they were using the salon as a place to hang out with friends while they got their nails done. Her salon is located downtown, making it accessible not only as a destination, but also as a perfect spot where clients stop in as part of their evening plans. “We see a lot of Adam-and-Eve bookings, where clients come in before they go out,” says Hall-Williams. “Other times, coming in for pedicures and drinks isn’t tacked on as part of the date — it is the date.“ To promote clients scheduling together, Hall-Williams runs specials that discount double bookings. “We offer $10 off your service when you book with a friend, which really means they each get $5 off the service.“ Hall-Williams markets through signs in the salon’s window, through Facebook, and by participating in her city’s First Friday events. All of these help get the word out to current and potential clients that her salon can be the go-to destination for friends.

Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

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N LEMOIC TON

NEW! ing temptingly tam

Call 800.341.9999 or visit www.opi.com Š2011 OPI Products Inc.

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STYLE}

Designer Nails Tutorial Veteran nail tech Michelle Sproat shares an excerpt from her new book-DVD set.

Michelle Sproat is a nail artist of many talents.

The Kingsville, Ontario, CanadaSproat based nail tech and dedicated OPI international guest artist of 20 years excels at everything from natural nail care to fabulous French enhancements and glamorous salon-style nails. In her newly released book and DVD set Inspirations: Designer Nail Collection, Sproat focuses mostly on stiletto-shaped designer nails.

With nine step-by-steps in the book, plus an hour-long DVD with five designed nails (three techniques from the book, plus two bonus applications), the set will be a resource to any nail artist who aspires to a career like Sproat’s.

Sproat also includes photos of her nail art journey, including ones from her competition experiences and travels with OPI. Here’s an excerpt, which shows how to do the book’s cover nails, dubbed “Cameo Creations.”

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1

1. Attach a custom extended nail form to the prepared natural nail.

4

4. Add a layer of accent color meeting the smile line and fade toward the tip.

7

7. Use a ďŹ ne brush, marbleizer, or pointed tool with gel to add scrollwork.

2

2. Sculpt a camouďŹ&#x201A;aged nail bed extension.

5

5. Shape the nail and smooth the surface. Optional: Use a gel sealer.

3

3. Sculpt a thin stiletto extension to the desired length.

6

6. Add small dots with beads and rows of ruffles. It is important to work small.

8

8. Use a small design brush to build a detailed cameo. Work in very thin layers.

.com MAY 2011

na0511sproutDesigner.indd 93

Buy Inspirations: Designer Nail Collection ($59.95) from www.nailsmag.com/store.

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STYLE} boutique mother & baby products

With springtime in full bloom, what better way to appeal to new moms and mommies-to-be than by offering gentle-on-skin products for both them and baby. Try arranging a nice variety of the items in a beautiful gift basket to encourage retail sales.

1. The Susan Brown’s Baby collection of products are formulated with a blend of cocoa, shea, moringa, and jojoba butters, as well as jojoba esters. For sensitive young skin, Susan Brown’s Baby offers the softly scented Nourishing Lotion and tear-free Foaming Shampoo & Body Wash. For stretch marks, the company offers Stretch Therapy Warming Masque, as well as the Stretch Therapy Daytime Treatment. www.nailsmag.com/fifi/15431 2. Mamma Mio Skincare provides three great treatments for treating stretch marks and deep scars. The Tummy Rub stretch mark oil contains rosehip, wheat germ, and borage oils to help increase skin elasticity. The Goodbye Stretch Marks treatment works to help repair and minimize the appearance of stretch marks by up to 70%, while the SeeNo-Scar solution uses dimethicone, vitamin

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E, and sweet almond oil to form a protective barrier over scars. www.nailsmag.com/fifi/15432 3. Eco Nuts offers dried fruit shells, which come from soapberry trees in Nepal, India, and Indonesia. The reusable shells are gentle on fabric and skin, eliminating the need for fabric softener. The all-natural body butter is also available in two flavors, coffee and açai, as well as a skin-softening and moisturizing body oil in a variety of scents, all great for moisturizing after a bath. www.nailsmag.com/fifi/15433 4. For moms, Baby Bump offers Stretch Mark & Massage Oil, 2 in 1 Face Mask & Scrub, Stretch Mark Minimizing Cream, and Body Polish. The Kuddles collection for babies and children includes Ultimate Moisture Balm, Ultra Gentle Cleansing Cream, and Cradle

Cap Moisture & Massage Oil. www.nailsmag.com/fifi/15434 5. Mustela’s PhysiObébé cleansing fluid is great for baby’s face and diaper area, is soapfree, and works to soften skin using allantoin and aloe vera. The Hydra Bébé facial cream contains jojoba oil, sweet almond oil, and shea. For mom, the Stretch Marks Intensive action treatment contains vitamin B5 and mineral trace elements to help reduce the size, depth, and color of stretch marks. www.nailsmag.com/fifi/15435 6. Basq NYC’s 9 Months Essentials Kit includes Citrus Sugar Body Polish for exfoliation, Advanced Stretch Mark Butter for intense nourishment and scar prevention, and a conveniently sized Resilient Body Oil for on-the-go treatment. www.nailsmag.com/fifi/15436 PHOTOGRAPHY BY KELLY BRACKEN

3/23/11 1:52:12 PM

www.nailsmag.com/fifi/15122

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BUSINESS}

Store Vantage Delivers Free Online Scheduling Store Vantage is a free, web-based scheduling and marketing tool that helps you schedule your appointments, track client preferences, and send automatic appointment reminders. It also helps organize your work, manage your staff and resources, understand your economics, and send marketing campaigns to your customers. For a small monthly fee, users can take advantage of a client self-booking feature.

Being web-based means there’s no need to install a program or purchase additional computer equipment. All that is needed to run Store Vantage is an Internet connection and a few minutes for setup. “Users complete four simple steps to schedule a new appointment in seconds,” says company co-founder Ben Gonzales. “Everything you need to know about the client and your availability is at your fingertips.”

For more information, go to www.nailsmag.com/fifi/15441. >>> MAY 2011

12/28/10 10:18:27 AM

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Is a Franchise Salon Right for You? MiniLuxe, a nail and waxing salon chain that started with one salon in Newton, Mass., recently announced plans to expand its concept nationally through a franchise program with the goal of opening up to 15 new locations throughout the Northeast and Mid-Atlantic by the end of 2011. Since opening its first salon in mid-2007, MiniLuxe has launched a new location each year. According to the brand, MiniLuxe thrives on a number of factors, one of the most important being the chain’s dedication to hygiene. MiniLuxe assembled a special group of advisors that spans from podiatrist Dr. Carolyn Siegal to physician Dr. Mehmet Oz to top beauty editors. Every salon features a lab equipped with hospital-grade autoclaves and supporting sterilization equipment. “In survey after survey prior to our initial launch, cleanliness and service surfaced as the two most important things for our customers. With both a podiatrist and a physician on our advisory staff, our practices are already reshaping the industry,” notes Laura Bronner, senior vice president.

Tony Tjan, chairman of MiniLuxe and general partner of The Cue Ball Group (MiniLuxe’s founding firm), says, “We challenged the team to come up with a breakthrough franchise concept that could create a new brand standard, grow quickly, and be resistant to economic market cycles. After months of analysis by some of the best minds in the country, the only project still standing was MiniLuxe.”

If you might be interested in opening up a MiniLuxe franchise salon, visit www. miniluxe.com/franchise, e-mail franchise@miniluxe.com, or call (855) MINILUXE.

Run Your Business Better Creating a salon or spa from scratch is a daunting task. Successful Salon & Spa Management, Sixth Edition cuts through the confusion and offers a clear understanding of what it takes to run a salon or spa. This go-to reference provides advice on menu pricing to keep your business profitable. Other topics include lease and rental agreements, utilities, and other operating costs. Author Edward J. Tezak has a 50-year history in the beauty industry as a barber, hairstylist, chain salon manager, and cosmetology instructor. Co-author Terry Folawn has over 30 years of experience as a stylist, trainer, manager, and business owner.

For more information, go to www.nailsmag.com/fifi/15442. www.nailsmag.com/fifi/15187

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Free Nail Art Really Brings Them In “I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “As long as I can fit the art in the allotted appointment time, it’s free. I do some quick wisps, swirls, and dots, and my clients are happy as clams!” Complimentary nail art is a no-brainer, she says. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”

And once she gets them in the door with the promise of free nail art, Frenz educates new clients about why they should stick with her. “I have my Barbicide jar in a conspicuous place on my table and they see how I work and take care of their nails,” she says. “They see how we clean our pedicure throne and we explain why we’re doing it that way. I kill them with the best customer service I possibly can and my receptionist has them rebooked before I’ve put on the top coat.”

She does make exceptions to her free nail art policy. “If they want something specific (such as a special design for their kid’s sports team) then I charge a nominal fee — usually not more than $5.

If what they want is more detailed and goes into the next hour (and I have time), I usually charge $8,” she says. “But I tell all my brides that their art is my wedding present to them. I figure there’ll be someone at the wedding who will admire her nails and she’ll tell them about the wonderful place that treated her so nicely.

“I’m not giving anything away. It’s part of my business and marketing plan. I tell my clients that they are my walking billboards so why would I charge for them to advertise for me?”

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www.nailsmag.com/fifi/15115 MAY 2011

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BUSINESS} reader to reader Are DIY nail products (available to the general public) good or bad for the professional industry? And why?

Bad bad bad.

When consumers buy these products and use them without any professional training they don’t learn proper technique, application, or maintenance. They risk ruining their nail beds or someone else’s and can pass infections from one person to the next (if they are providing the service to someone other than themselves), not to mention risking their own personal health! They have no clue as to what to watch for. I don’t even like the idea of full-coverage DIY nails because they can rip away the nail beds. I think they should only have access to basic nail files, polishes, etc.

Bobbi Morgan Liquid Sun Nails, Prince Rupert, British Columbia, Canada

they will always make a mess of it and realize we are not just some air-headed bimbos who sit pretty painting nails. We are qualified and do our jobs properly! I think a lot of hairdressers must feel the same way, but they are still very much in business and so are we.

Judy Archibald

Robin Jones

Manchester, England

Robin’s Nest Professional Nail Care, London, Ohio

When I was a teenager I bought DIY products, developed a passion for nail care and nail enhancements, and now over a decade later I share my passion with potential nail care professionals as a nail instructor.

Toyia Brown There are two reasons I feel they are bad.

First of all it takes away from my income.

That’s the greedy side of me that rarely shows. Secondly, DIY nail products make the average Jane think she knows everything there is to know about nails.

Unfortunately, the consumer is not fully educated on all the diseases and disorders of the nail. I worry they will harm themselves or others due to lack of information.

Rivertown School of Beauty, Columbus, Ga.

The average consumer and/or unlicensed professional who tries to do nails at home doesn’t really scare me as far as business goes. Clearly, they’re not who I want as a customer in my salon (although I would love to change their perspective). Unfortunately, there are just too many enhancement products available to the public. Without

Melissa Fuge The Foxy Lady, Klamath Falls, Ore.

One thing we have to remember is that if stores sell DIY nail product kits, then people may well give them a try. And

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education, damaging results occur.

Guess who gets the bad rap? The entire nail industry. I do not enjoy hearing the horror stories from somewhere else, but I look at it as part of my job to educate anyone who sits at my table. So get ready for an earful if you slam my industry.

There’s nothing wrong in doing some DIY to the nails as long as the instructions are followed properly. It gives us ladies time to experiment and some time to ourselves! I started out this way and it led me to my career, which I love. Nothing is as good as the real thing though — DIY products are not the best quality and they make you realize what a good job nail techs do. So it’s very good for us because we have skills and passion that the DIY products can never touch.

Clients know a good professional service when they get one and always come back (especially after experimenting themselves, even with nail polish).

Cheryl Wigley-Douce Laid’eez Salon & Spa, Derby, England

Next question: If your salon was on fire and you had time to grab three things, what would they be and why? [Answers will be printed in the August 2011 Issue.] Share your opinion on the topic by e-mailing your response by May 15 to sree.roy@bobit.com. Please include your name, salon name, city, and state with your response.

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PROFESSIONAL FORMULAS

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PROFESSIONAL RESULTS

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BUSINESS} Grow Your Business with Media Coverage A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement. BY JENNIFER WEZENSKY

NEED AN ANGLE?

Today’s newsroom is a busy place. Editors are constantly looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured.

Studies have shown that half the content of most newspapers originates from press releases (also known as news releases). Everything from calendar items and news briefs to feature stories may have originally started as a tip from a press release.

Press releases are not advertisements. Some editors understand that much of the general public does not make distinctions between news and ads. On the other hand, many editors will be frustrated if you don’t understand the difference.

An ad is paid for. It runs in its own space, typically below the publication’s news and feature stories. Sometimes publications include a border, either with a line or white space, to differentiate between ads and news.

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Here are some possible news angle ideas for your press release: > New location > Moving location > Expansion of facility > New stylists/technicians/designers > New services > Unique services (such as a job-hunting makeover) > Renovation of facility > Fundraising event (such as Locks of Love, Breast Cancer Awareness Month) > Awards/recognition for salon > Employee awards/recognition > New employee certifications > Attendance at relevant major events (such as hair shows, beauty events) > Trends in hair, nails, or spa services > The economy: Has it affected your beauty business?

Sales announcements and routine business information should be in paid ads.

Other types of information can be distributed in press releases. There is no charge for publishing this information.

If your press release has a lot of fluff, hype language, or exclamation points, it will likely be dismissed by an editor as information that should be in a paid ad.

Consider the audience. The editor of a community newspaper is looking for stories that resonate with local readers.

If you can take a national trend and connect it to your local company or service without distortion, you have a good story to tell. If you are providing a service that no one else in the area offers but lots of people would use if they knew about it, you have a good story to tell.

In this case, “think local” means think of the types of information that interest your friends and neighbors.

If your announcement would interest them, then it may interest a local editor. Your press release should

MAY 2011

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make it clear how this is of interest to local readers.

When you have information you want to share with the public about your business, first you should determine if the information is actually news; consider whether it is interesting to anyone besides yourself and your immediate family. What makes it

interesting? Why are you excited about it? Why would someone else care about it?

Make sure you know the answers to these questions before you sit down to write your press release.

Your press release should make it clear what is unusual, unique, or intriguing about whatever it is you are announcing. Press releases that are tied to something timely, such as an upcoming event, are more likely to get the attention of a local editor.

Companies introducing new products, services, or projects also have a good chance of standing out among the news submitted.

Other types of information editors are seeking include the announcement of: > Personnel matters: Hirings, promotions, awards, retirements of employees who have been with the company for many years. > Anniversaries, such as a company’s 75th year in business, or other milestones or record-setting performances. > Survey results or statistical data a company has collected that has relevance to the newspaper’s readership. Such information might be something readers either can use, a helpful tip, or something that makes the reader feel more informed. > Worthwhile activities: Special projects a company or its employees have tackled to better their community and help those around them. > New partnerships, mergers, or similar business activities. > New construction or jobs.

Jennifer Wezensky is president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage. The new JW PR Toolkits series has the tools a nail technician or salon owner needs to create a “do-ityourself” PR campaign on a shoe-string budget. For more information, visit www.jwprtoolkits.com. www.nailsmag.com/fifi/15271

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BUSINESS}

Joy

A Bundle of (Un-Paid?)

For some nail techs, a new baby can be accompanied by anxiety over the time they need to take off from work. Here’s how you can help alleviate some of the stress by planning ahead.

BY TIM CROWLEY

According to the latest NAILS Big Book, approximately 20% of working nail technicians do not have medical insurance, and approximately 25% classify themselves as either booth renters or independent contractors, meaning they do not fall under state and federal mandates for re-employment.

This can put nail technicians in a tight spot when expecting a baby. Even established nail techs with full books will be forced to take time away from their money-earning business and may have a difficult time receiving any disability coverage while they are out.

A tech might also have to deal with her job (or booth if you are a

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4,587 stories 310 polish articles

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renter) being replaced while she is out. And if you are not classified as an employee, there’s not much you can do about it.

According to the Family and Medical Leave Act, amended in January 2008, employees of a company are guaranteed up to 12 weeks of job-protected leave during any 12-month period for the birth of a child, adoption, care of an immediate family member with a serious health condition, and care of one’s own serious health condition. This is a federally mandated act that applies across state lines.

One of the catches to this is you are not entitled to any more rights than you would be if you were still working (for instance you could still be the victim of a budget-induced layoff), but the idea is that a recognized employee can’t be terminated solely because of her family leave. You can see more specifics on the U.S. Department of Labor’s website, www.dol.gov/compliance/laws/comp-fmla.htm.

There are also accompanying pregnancy leave rights for different states — with different coverage for each (some offer no additional coverage). The website www.nationalpartnership.org (here’s a shortened direct link: www. tinyurl.com/4h9t6ya) has an information-packed brochure addressing the laws in each state.

INSURANCE OPTIONS Unfortunately, being under a spouse’s medical insurance doesn’t include you in the FMLA’s plan for any paid maternity leave, which is what an employee of an FMLA-qualified business would be. So the likelihood of a booth renter or independent contractor receiving any help while away from her job is very low. But there are some disability options that will work.

Some states have disability insurance programs for the self-employed, which may provide you with some alternative options. This will be similar to buying temporary insurance programs, such as Aflac (www.aflac.com), in which case you usually need to sign up for the plan before you are pregnant, and sometimes you need to have been in the program at least six months or more before they will cover any claims.

However, these short-term coverages can sometimes carry expensive premiums.

seventy three articles on working healthy

80 nail disorders explained

153 salon profiles

1,436 companies in our salon directory

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TAKING THE TIME Once you know your expected due date, you should start planning for how you will keep your clients covered during the time you will be away from work. Obviously, you aren’t the first nail tech wanting to take a maternity leave, so we suggest you reach out to

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fellow techs or hairstylists A good resource to have for advice. Professional throughout your nail beauty web networks can career is the advice and be helpful for advice from opinions of other nail other female salon workers techs across the world. who have gone through And with social networking maternity leaves themselves. exploding like crazy, If you are a booth renter there’s no reason not to or independent contractor, familiarize yourself with let the salon owner know as the popular nail tech forums soon as possible when you out there. Here’s a quick list are planning to take off, and of some you can check out: discuss with him or her if www.beautytech.com there is an option for you forums.nailsmag.com to return within a certain www.facebook.com/nailsmag time period if you desire www.nailtalkradio.com to do so.

The owners are under no obligation to re-lease to you, but if the business relationship has been a good one, the owner might be open to negotiating. Grace Ann Horstman of Grace Anne’s Nail Shoppe in Brodheadsville, Pa., enlisted the help of a tech right out of school to help mentor and take over her clients while she was out. This can be a great way to help a young newbie tech learn the ropes, while adding a personal touch to your clients as you introduce her to them.

Another way to cover your regulars is to recommend them to another nail tech you respect. April Franks of Digits Professional Nailcare in Rockford, Ill., describes how she managed the leave. “As a self-employed salon owner, I intended to take six weeks off, but instead only took four,” she says. “I adjusted my schedule before, so that after I had the baby I would work just two-and-a-half (very full) days.

My clients only had to see someone else once or twice while I was out, and luckily my salon had other techs still building a clientele so they had time to take some of my regulars.”

Franks says she only lost two clients because of her new schedule, and her maternity leave went very smoothly.

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Allow yourself the time you need to welcome your child happily into this life. And when you are ready, you can get back to the salon (probably with a new whole-hearted motivation to earn money).

Good relationships and strong networking skills are invaluable tools during maternity leave, and with a little resourcefulness and knowing your obligations and rights, you’ll make it back to the manicuring table with your full book eager to hear your stories of new motherhood.

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BUSINESS} salon profile

The inspiration for Tips2Toes decor was interior design styles from various Japanese and Korean movies.

Romantic Canadian Salon Shines with Dreamy Details Owner Thao Nguyen left a career in law to create a charming, successful nail haven from the ground up with the help of her sister Ha Nguyen. BY JENNIFER WASHINGTON Based in Kitchener, Ontario, Canada, Tips2Toes Nail Spa is a Victorian romance-themed retreat that focuses on exceptional services in a relaxing atmosphere.

Owner Thao Nguyen runs the salon with business partner and twin sister Ha Nguyen using the skills they learned growing up in their parents’ nail salon.

Thao, born in Hong Kong and raised in Canada, considers herself to be a mix of traditional and western influences.

From the age of 13 until they began college, she and her sister helped out in every aspect of their parents’ nail salon, including translating for them and problem solving. After college, Thao decided to open a salon upon realizing that her career at a law firm

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was unsatisfying. “I wanted to try to run my own business, so the next best thing to do was to return to my roots,” she says. As Nguyen began looking into a newly developing area, her sister Ha agreed to help while she was in college working on her graduate studies.

“All those years of translating and taking care of my parents’ business, dealing with lease negotiations, payroll, and marketing — all these skills came in handy when they were needed,” Nguyen says. Despite being young, she convinced a board of directors to approve her business plan for a prime unit next door to a Starbucks.

“Each week I slowly gained their respect and eventually they loved the business plan and decor ideas,” Nguyen

says. She and her sister attribute most of their success to their mother, Be Thi Nguyen, now retired, who enjoys helping out on the weekends. “She helps clean and make sure everything is in tiptop shape for us. You know how moms can be,” Nguyen laughs.

SWEET,

SOFT,

AND

INVENTIVE

Inspiration for the salon’s dreamy decor came from Japanese and Korean films. “We find that a lot of soft colors and wallpaper were used for a cozy, cute effect,” Nguyen says. “Bright lights and white, sheer curtains remind us of romantic getaways and canopy beds.”

The salon’s color palette incorporates sweet mauves, creamy vanillas, and

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1

2

Nguyen had to do a great deal of pricing research to avoid being taken advantage of by contractors, she says.

Salon Name: Tips2Toes Nail Spa She also had to present a Location: Kitchener, Ontario, Canada business plan at a bank to Owner: Thao Nguyen, obtain funding for plumbing, partner/manager Ha Nguyen electricity, cement, dry wall, and an HVAC system.

Square Footage: 926 “Everything else was done Years of ownership: 3 by my sister and me, with help Number of Nail Techs/Total Staff: 5/7 Specialties: Pedicures and freehand nail art from some friends and family.

This helped tremendously Compensation: Commission because we had such a limited Website: www.tips2toesnailspa.ca budget,” she says. “I remember my sister and I went to Home chocolate browns for a feminine and modern look. High ceilings blanketed Depot for free tutorials on how to lay with soft, romantic drapes are accented tiles and plaster walls. We literally slept by hanging lamps and white Victorian- in the salon every night for a month and a half, working as quickly and as hard inspired chandeliers.

The salon holds eight manicure as we could.” stations and four pedicure basins within the main space, and includes QUALITY TIME The Nguyen sisters, a back room for waxing and make-up both certified as nail techs in 2002, services. Three of the manicure stations have return clients who are not only are located on a long table on the right loyal to them, but were also loyal to half of the salon while the four pedicure their parents many years ago. “Clients basins are placed in the back. Both appreciate that we take the time to know sections are separated by a low wall. them and understand exactly what they On the left, five unique manicure are looking for,” Nguyen says. “We booths sit back to back, each resembling respect that everyone is different and intimate restaurant seating for two. has different tastes and preferences.”

“The booths were an idea we came up Tips2Toes’ services include with to provide more privacy for our manicures, pedicures, nail art, gel and clients,” Nguyen says. “We didn’t like acrylic nail extensions, OPI Axxium the idea of our customers crammed in services, waxing services, makeup next to one another.” applications, paraffin wax treatments During the construction process, for hands and feet, and airbrushing.

1. The unique manicure booths were created to enhance the relaxing experience of being in the salon with added privacy and comfort. 2. The salon’s popular pedicure basins were built in their entirety by owner Thao Nguyen and her sister Ha, using training they obtained by attending classes at a home improvement retailer.

3. The high ceilings, warm lights, and soft draping add to the sweet, relaxing ambiance in the space.

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PHOTOGRAPHY BY KEVIN KEUNG

QUICK LOOK

The salon specializes in freehand nail art, as well as the popular pedicures that include full leg and foot massages.

Currently, about 90% of the salon’s services focus on nails.

In addition, large group parties for bridal showers, children, and corporate events are another salon specialty.

With regard to pricing, manicures start at $17, pedicures start at $33, and a la carte services range from $3 for a nail repair to upwards of $60 for certain nail services. “The most popular nail treatment at our salon is the $45 manicure and pedicure combo,” Nguyen says. “We spend an hour to an hour and a half and we are thorough, which our customers enjoy very much.”

“Our clients are usually referred by word of mouth,” Nguyen says. The

MAY 2011

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six to 12 clients a day. Slow seasons usually consist of busy nights and a steady flow of clients throughout the weekends. “From time to time, it is nice to get together with clients and chat,” Nguyen says. “Trust and reputation can’t be bought, so it is very important to me to make sure that everyone is happy and satisfied.”

PHOTOGRAPHY BY KEVIN KEUNG

salon also markets itself through radio and contests, the website, and crossmarketing with other businesses.

“We try to give our clients specials each month — something different and new. We also offer half-price services on the seventh visit,” she adds. During peak season in summer and winter, each employee sees anywhere from

(left to right) Owner Thao Nguyen stands with her mom, Be Thi Nguyen, and sister/ business partner Ha Nguyen in their salon’s main foyer. The sisters created the salon from the ground up, which included everything from negotiating with contractors to laying down tile and flooring themselves.

LIGHTHEARTED ATMOSPHERE The employees at Tips2Toes are all friends but maintain professional respect for each other and work as a team to improve. “We always try to keep each other grounded and remind each other of our focus and goals,” Nguyen says.

“We all have to work, but if we make it fun, it won’t feel like work.”

Initially, Nguyen faced some difficulty finding and hiring technicians who would abide by her salon’s rules and speak English no matter what their background was. “I felt that as long as the employee tried and learned along the way, customers would still appreciate her efforts,” she says.

The team makes a point to share any and all new techniques with each other and as an incentive, Nguyen arranges group events for the team as well as monthly staff dinners to discuss suggestions, improvements, and new changes. “This keeps the communication open and free, and this helps keep morale positive at the work place,” she says. In addition, all employees receive services free of charge as a means to keep themselves looking their best and to also inspire customers to try out new services.

“My goal was to offer something different to the clients, in service and the environment experience aspect,” Nguyen says. “We wanted to make others happy and to try to make a change in this nail industry — maybe try and gain more respect for the art in this industry and acknowledge those who have the passion for it.” www.nailsmag.com/fifi/15106

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HEALTH}

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Barista Bath and Body leverages the revitalizing benefits of coffee by making organic coffee a primary ingredient in its flagship products. Studies have documented the benefits of the topical application of coffee and caffeine, says company CEO Christine Willett. Barista Bath and Body products are formulated with organic coffee, coffee extract, and essential oils to maximize the revitalizing benefits of coffee.

According to Willett, coffee — along with its major ingredient, caffeine — has the following advantages. > It features a pH balance similar to the human body, meaning that it cleans better than ordinary soap or shampoo. > It acts as a gentle exfoliant. > It performs as an effective astringent. > It promotes the appearance of smoother-looking skin, especially in celluliteprone areas.

Paraben-free, sulfate-free, and phthalate-free, the line includes body cream, body scrub, soap, mist, gel, shampoo, conditioner, and lip balm.

For more information, go to www.nailsmag.com/fifi/15451. >>> MAY 2011

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Advanced Education Eases Clients’ Fears

It was tough to counter the flow of dirty nail salon stories in the media, says Claudia Cox, owner of Back in Touch Wellness Center in Sebring, Fla. “We would tell clients, even show them our liquid disinfection system, but that didn’t seem to alleviate their fears,” says Cox. Her business turned around however, after she took the Medinails Learning Center programs and became a Medical Nail Technician. “Showing we care about clients’ safety when it comes to nail services enhances trust in us as professionals, and they come in for more non-nail services as well,” she says.

Medinail Learning Center offers two courses for nail technicians, an Advanced Nail Technician Program (ANT) for salonbased nail technicians who wish to upgrade their services and bring in clients who appreciate safety, and a Medical Nail Technician Program (MNT) designed to train nail technicians to work in podiatry offices. The ANT is four modules of online information plus an exam and includes sections on how to market safety to attract new clients and how to work safely on chronically ill clients. The MNT is comprised of the ANT curriculum plus seven more modules, exams, and an internship experience in a podiatrist’s office.

For more information, go to www.medinails.com.

This Ventilation System Sucks — In a Good Way For optimum ergonomics, efficiency, and function, the Eat My Dust nail vent from Nail Innovationz increases workspace and mobility by connecting through the underside of the desk top. Ventilation via the desk top also allows for the removal of both electric file and handfiling debris as well as the extraction of vapors produced by polish removers, cleansers, and disinfectants. Additionally, the unit itself is designed to be small enough to fit out of sight in the average desk cabinet. Alternatively, the base can be personalized with custom graphics to match the decor of your salon.

“In relation to comparable models, which typically run at decibel ratings close to those of a vacuum, the Eat My Dust houses a motor that is more comparable to a quiet bathroom fan, while still offering sufficient suction,” says Avry Bablitz, president of Nail Innovationz. “While our highest priority was effective removal of dust and vapors away from the tech’s immediate breathing space, noise pollution, ergonomics, ease of use, and aesthetic appeal were also of significant importance when we designed this system.”

For more information, go to www.nailsmag.com/fifi/15452.

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3/24/11 10:06:09 AM

{

Q

QA } AND

I have a 50-year-old client who has been having recurring ingrown nails on her fingers. It tends to affect the middle and ring fingers on both hands, and on both sides of the nail. She starts to feel sensitivity to pressure on her fingers and within days you can see pus under the skin. It looks like a small piece of nail is growing into the skin, causing the infection (and quite a bit of pain). She has hard, brittle nails that she wears short and polished. Is there anything I can do in the salon to prevent this from happening so often?

When I see someone present with recurrent minor infections like this, I take a look at the whole picture. I do have the advantage of having access to patient medical records, but as a licensed professional you are able to question the general health of your client. Since this client is 50 years old, there is most likely another co-condition underlying the recurrent infections. I would first ask her gently if she is a diabetic, or has been told by a physician that she is in a pre-diabetic state.

Second, I would ask her if she has taken any immunosuppressant (chemo) drug therapy recently or currently. If the answer to either of these questions is yes, then I would refer her to her physician. Third, I would ask her if there is anything in her health history that would shed light on this situation. If the answer is no, then I would advise a regime of careful hand-washing with a soft nail brush and gentle castile soap. Her preference for short polished nails is a plus, as she would not be a good candidate for enhancements. Careful adherence to a hand-washing routine should keep her nails clean and prevent recurrent infections. If she still continues to have a painful, purulent (pus filled) cuticle area, then I would refer her to her physician, as you have done all you could within the scope of our profession.

— Grace Almleaf, MNT, is a podiatry assistant in Jamestown, N.Y.

Q

I need help selecting a good UV light. What should I look for? Is price a good indicator?

If you are a nail technician looking for a good UV light right now, that is both an easy and a difficult thing to do. First, there are many good quality UV lights on the market. Perhaps the better search should be for a good UV light with a great warranty. Each company will warranty different things on the light and for differing amounts of time. Perhaps a light made in the U.S.A. is important to you. If it is, then look for one that satisfies this requirement. Lights are just as personal as gels — find one that you believe in and one that the company will repair or replace for you if needed.

Second, what gel are you trying to cure? It is always strongly suggested that you use the light that your gel manufacturer sells. They will support you if they know you bought from them. You will find that some lights on the market will cure more than one brand of gel. If this is the case, find the light that has a good warranty and will cure more than one selection of gels and purchase this light. If your gel requires the use of an LED UV light, then use the one the manufacturer suggests.

Third, find a light that fits on your table. Many nail tables are small and will not accommodate a large light unit. There are many UV lights on the market. This was not the case 10 years ago, so shop and search for the right light for you, your work space, and your gel. An expensive light is not always the right light for you. Sometimes the more expensive the light, the better the bulbs that are used in the light.

Sometimes, a light is just more expensive.

— Jim McConnell is president of Light Elegance.

Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.)

E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/15128 MAY 2011

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HEALTH} under the microscope

Plantar Warts Plantar warts are benign growths that occur on the sole, heel, or ball of the foot.

When warts form on the plantar surface — or bottom — of the feet, they are referred to as “plantar warts.” Children and teenagers are more likely to develop plantar warts, but adults are not immune to them. Because plantar warts are often located on weight-bearing areas of the foot, they can grow deep into the skin and be quite painful. To identify plantar warts, look for firm, round, flat bumps on the foot.

A single wart can multiply quickly, creating clusters of warts. Techs may see small black dots among the clusters.

What is it?

Warts develop from exposure to the human papillomavirus (HPV). HPV enters the body through cuts or breaks in the skin, but doesn’t always develop into a wart because the immune system may kill the virus. However, there are times when conditions are perfect for the virus, and the virus begins to grow — and warts develop. Plantar warts can spread rapidly from one part of the foot to another. According to the Mayo Clinic, the virus can spread by touching or scratching. The virus can also spread by contact with skin shed from a wart or blood from a wart.

How do you get it?

Plantar warts often heal through the body’s own immune system, but most people prefer to be proactive in an attempt to clear them up quickly. Clients may try an over-the-counter wart treatment that contains salicylic acid. When the salicylic acid is applied, it destroys skin cells, so warn clients to use caution. The destroyed cells should be removed by filing, and the application/removal process repeated until the warts are eliminated. Doctors remove warts by using an acid solution stronger than the one available over-the-counter, plus they are able to shave the skin that has been destroyed from the acid. Another option that has proven to be effective is freezing. Doctors administer liquid nitrogen to the site of the wart, and within a few days the dead skin peels away. Laser surgery can also be used to remove plantar warts, but because of the expense, many doctors shy away from it.

How is it treated?

Plantar warts are contagious. Techs should be very careful with implements and foot baths after servicing a client with plantar warts. Use disposable files and wash the foot bath with hospital-grade disinfectant. Thoroughly clean the service area, as warts can be spread through exposure to skin cells.

While at-home remedies have proven to be effective, when techs see plantar warts on clients with diabetes or circulation problems, they should refer them to a doctor for treatment.

What can a tech do?

Another treatment option is duct tape. It may sound like an old wives’ tale, but it’s true. The Mayo Clinic reports: In “duct tape therapy,” people covered their warts in duct tape for six days, soaked them in water, and then gently rubbed warts with an emery board or pumice stone. The hypothesis of why duct tape works is that the irritation caused by the tape may stimulate the body’s immune system to fight off the wart.

What else?

For more information about plantar warts, log on to www.nailsmag.com/encyclopedia.

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HEALTH} What’s Your Sanitation System?

Sure you’re busy, but not too busy to sanitize and disinfect properly. For some this means having multiple sets of implements that last the whole day; others manage to disinfect on the fly, alternating between just two sets of tools. We asked nail techs: How do you quickly and effectively sanitize your tools when clients run back to back?

I have a dozen sets of pushers, nippers, and nail clippers. (I buy them whenever they are on sale.) That way if I drop one I know that I still have enough to last me throughout the day. I also use disposable files, which are either thrown out or given to the client. At the end of the day I wash my implements, then soak them in hospital-grade disinfectant for the recommended amount of time, rinse, dry, and seal them in a clean pouch. Also, for each client, I remove the towels and any other items used, wash down the desk, wipe the chair, and make sure everything is freshly cleaned. Sometimes clients may have to wait a few minutes, but they don’t mind as they know I am looking after their health as well as my own.

finished with one client we sanitize and put them into disinfectant so we can rotate them out. We each have a closed drawer for storage of disinfected implements.

at home. I wash the implements in hot soapy water and put them in solution to soak, rinse, and dry on a towel. I then put them in a drawer.

Melodie Hand

Sazzy Scizzors Salon, Forsyth, Mont.

Ingrid Slatta

Advanced Images & Nail Center, Baldwin, N.Y.

Ingrid’s Aesthetics & Nails, Victoria, British Columbia, Canada

I have five sets of implements and each of my techs has three or more sets of implements. As soon as we are

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Tamara Nute

Tickled Pink Salon, Clayton, N.C.

I don’t have time to clean and disinfect my tools between clients. Instead I have six sets of nippers and different pushers and nail clippers in sanitized pouches so I don’t go searching for tools. The used tools go into a container for dirty tools so they can be cleaned and disinfected at the end of the day. Then I’ll have the cleaned set of tools in new pouches for the next day!

Shamina J. Di Mauro

I have at least eight sets of implements and I throw them in a sanitizer and clean them at the end of the day. I use disposable files and either throw them away or give them to the client to use

I always have my implements immersed in Barbicide. The only time they are not immersed is while they are in use. Before I put them back in the Barbicide, I wipe them clean with alcohol so I have no debris in my Barbicide. I also have tons of Purifiles that get sanitized. It’s important that my clients see that my implements are sanitized.

Jennifer Fody-Sacco Sanity Salon & Spa, Surprise, Ariz.

I have eight full sets for pedicures and seven full sets for manicures, plus miscellaneous tools I package individually (like tweezers, wrap scissors, etc.). Even with back-to-back clients I clean everything in between

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clients. When a client comes in, she washes her hands while I am washing implements from the previous client, then I put them in the disinfectant. I autoclave at the beginning of the next day or anytime I find time during the day. My towel warmer also has a sanitizing light as a backup, but I have never needed to use it for anything but nice warm towels. I also clean the pedicure tubs and fill them with sanitizing solution before I start on the rest of a client’s service or on the next client.

Lydian Flash Lan’s Studio, Austin, Texas

service no matter what. (It takes no less than 12-15 minutes to properly clean and disinfect the tubs, so the timing is always spot on.)

When I’m done, the time is just about right to walk her into the waiting room where she can relax.

Erika Clary-Terzani

Well Spa, Milwaukee, Wis.

Vista, Calif.

I have three sets of implements and about 15 nail brushes. I wash and sanitize my implements when my client is scrubbing her nails. Then when she’s drying, I pull them from the sanitizer, rinse, and dry. I wash and sanitize the brushes at the end of the day. As for my files and buffers, I throw them out after each single use.

Lorri Silvestre I use just one set. I wash my implements and put them in the disinfectant while the client’s nails are drying and she is checking out. For manicures, the tools are ready by the time I’ve removed the next client’s polish, applied cuticle softener, and filed the free edge. For pedicures, they’re ready for the next

Oana Schultz

Nail Designs by Lorri, Grover Beach, Calif.

I have two sets. While one is soaking, I use the other one. I always make sure I have time to wash the implements and leave them soaking. While the client is drying for a couple of minutes, I wash my hands and clean implements.

What are you

I have several nippers, pushers, clippers, and other tools I sanitize and disinfect between clients. I try to make a big show of demonstrating our salon’s cleaning practices, especially if I’m running late, by telling clients that I’ll be with them as soon as I clean and disinfect my tools. What are they going to say to that? It takes almost no extra time to clean your tools between clients, given that you have to wash your hands and clean your table anyway, so I don’t see the point of waiting until the end of the day to clean everything. I’ve used Let’s Touch for years and always keep my clean tools soaking in it.

Deborah Blatchley HFN Hands Feet & Nails, Fort Collins, Colo.

talking about?

NAILS Magazine has five active blogs on our website and there’s something for everyone. Check in at one of our typical blogs, all written by people in the know.

“Within a week of starting nail school I knew nails was all I ever wanted to do.

And nails is all I have done since having that revelation.”

Veteran nail tech Maggie Franklin has a point of view … on everything. Read her daily post at Maggie Rants [and Raves].

“My biggest frustration has been the recent full turnover of our front desk team...again.

I feel for them because a busy front desk is the most underappreciated job.”

“We used a crane to hoist furniture onto the second floor. Days later, we STILL don’t have power, and I don’t know when we will. The city ran out of electricity meters. Just my luck.”

At The Coaching Chronicles, listen as salon coaches offer tips and advice to build your business.

From the Blueprint of a First Year blog that follow the ups and downs of several new salon owners.

“Nail competitions are an important part of the industry, and we need to encourage growth.

Let’s make would-be competitors feel welcome and get them excited about participating. Let’s make nail competitions the main event at trade shows.”

From the Competition Insider blog that follows several nail

“You know how we’re usually used to seeing negative pieces in the mainstream media about the nail industry? Well today is a day when we can all hold our heads up high.”

From the From the Editors blog, written daily by NAILS Magazine’s editors, and covering everything from nail art at the Olympics to how to write for the web.

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competitors as they seek to make the NAILS Top 25 list.

www.nailsmag.com

.com

MAY 2011

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HEALTH} secret ingredient

açai berries

‘‘

In Brazil, a dish called Açai Bowls Rio Style, or açai na tigela, is a favorite treat and is made using a combination of frozen açai, granola, guarana syrup, and bananas.

‘‘

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What it is: Açai (pronounced ah-sigh-ee) is a small, deep purple berry that grows on certain palm trees in Central and South America. Derived from ancient legend, its local name is “içá-çai,” meaning “fruit that cries.”

Where it comes from: In addition to being harvested from certain parts of Central and South America, açai is particularly abundant in the Amazon rainforests in Brazil.

Properties: Available in a few colors, the purple variety of açai berries are some of the most nutritionally dense foods in the world. The berries are about one inch in diameter and contain a large pit inside. The taste has been described as a delicious combination of blueberries and chocolate. Açai are also said to have fat-burning properties, fatty acids, amino acids, trace minerals, fiber, and 10 times the amount of antioxidants of red grapes.

What it’s good for: Açai has surged in popularity thanks to its multitude of uses, which include improving energy levels, digestion, sleep habits, brain functions, skin appearance, circulation, heart functions, and overall health. In addition to eliminating toxins, weight loss has been one of the more popular uses for açai, considering that supplements are made with pure açai extract and without artificial ingredients. Açai berries are also rich in protein and in glucosamine, an ingredient that many arthritis sufferers use to reduce pain.

Where you’ll find it: Fresh açai berries are not available outside the Amazon, but other forms are available as close as your nearest supermarket. You’ll find juice, dietary supplement capsules, powders, and frozen purees.

Supplements have the longest shelf life and are much more potent than fresh açai berries or açai juice.

Other uses: Açai oil has been gaining momentum as an ingredient in a variety of beauty and cosmetic products, including face cleansers and masks, age renewal creams, lip and cheek products, body washes and creams, and hair care lines. The oil contains a large variety of beneficial vitamins as well as Omega-6 and Omega-9 fatty acids.

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On the Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe. BY ERIN SNYDER DIXON

Chances are good that sooner or later the time will come to relocate the salon. Whether spurred by a change in landlords, growing pains, the relocation of a family member, or natural disaster — moving is a major undertaking.

Time to inventory your resources. Do you have access to labor? Will family, friends, or staff help with the physical move? What new equipment will the salon need? What will you do with the old equipment? The questions can be dizzying. Where to start? With a list!

We’ve started the list for you with some key items you won’t want to forget. It may help to jot things down as you think of them. You can then research them and assign a time frame and a dollar amount needed to complete. Most of the salon professionals we talked with stressed the need to stay within a budget, so you may also want to mark some of the things on your list as needs, wants, or just pure fantasy. The point is

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to start planning your move as far out as possible and to be able to adjust.

When Shannon Stickman, co-owner of Seven Salon, in Omaha, Neb., looked at the possibility of moving, the salon was looking for more space. What she found was a location with a modern feel near a main intersection in Omaha.

“The staff helped by painting and cleaning. One Sunday, we packed up the old salon and moved to the new one.

We kept a lot of the equipment from the salon that had previously been there.”

It’s possible the new location may need some alterations to house a salon. One of the biggest obstacles for Katrina Bell of Laws of Attraction salon in Bridgeport, Ohio, was ADA (Americans with Disabilities Act) compliancy.

“Everything had to measured precisely and spaced a certain way. We had to install a handicapped toilet, sink, faucet, and door handles.” She also stresses the importance of securing funds — especially if you are renting a building. “You

never know what will happen,” she says.

“The owner might get sick or run into financial problems and may need to sell the building or worse — it could go into foreclosure.” After announcing her intent to move the salon, several staff members decided not to follow. The new building was purchased in March and the salon was open by December, with the help of an architect, a professional electrician (which was required by law), a contractor, a laborer, and family. They made the move with only three nail techs.

Monica Kitching of Nail Boutique in Brackenfall, Cape Town, South Africa, moved her salon from Port Elizabeth when her husband was transferred for work. Her biggest obstacle? “Starting from scratch! I had to build my clientele from nothing, as I had to leave six years worth of clients behind. My old clientele was very sad but wished me the best of luck. My new clientele was a bit skeptical, as I had to prove myself

CAR PHOTO ©ISTOCKPHOTO.COM/GIEDRIUS DAGYS, MAP PHOTO ©ISTOCKPHOTO.COM/JOSH LAVERTY

3/25/11 9:27:15 AM

first. It took a week to move everything.

I packed all my nail products in the car so I could start working as soon as we were settled.”

After years of operating in a larger location, Brenda Gibson of Brenda Gibson Center for Nails in Perrysburg, Ohio, made the liberating decision to downsize. After holding a big garage sale to unburden her salon of unneeded equipment, Gibson moved to a space large enough for her, her daughter, and a hairdresser. Armed with the same phone number she had for nine years and a location a mere half-mile from the original, she was free to spend more time pursuing educating.

Nancy Donatone McCoy, owner of McCoy Nail Salon in Walnut, Miss., has experienced a myriad of reasons to move. Expanding, downsizing, catering to the location of her target market, and finally, being more accessible to her son whom she homeschools. Finding appropriate locations was a chore but each time the

property owner was willing to make changes to accommodate her salon at no cost to her. She is proof that, sometimes, all you have to do is ask. And, there is another move on the horizon for McCoy. “I have always wanted my salon to be in a historic, downtown building in a busy business district — and to add tanning services to my menu.” McCoy’s husband has started a new job in another town and they are waiting for the house to sell. All these moves have taught her a thing or two about the process. She also keeps the same phone number. Learning to negotiate with property owners has ensured that she could reduce overhead and get things like utilities included in the rent.

When the salon in which Shannon Chomanczuk was booth renting closed instead of being sold, she was forced to step out and relocate. Stretched between performing services at the old location and preparing the new location for opening day, she was able

Shannon Chomanczuk readied her new salon, A Polished Image, to open in just a month. to make it happen in a month. “I am very lucky to have a husband who is a carpenter, a brother-in-law who works for the phone company, and very helpful parents and in-laws.” Would she have done anything differently?

Chomanczuk, currently the owner of A Polished Image in New Windsor, N.Y., replies, “Given myself more time to work on the new location.” >>>

MAY 2011

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Update client contact information.

Develop a budget and moving fund.

Back-up all business records off-site.

Research licensing requirements and codes for any prospective locale.

Collect information on salon furnishings.

Decide if you are up for a name or logo change.

Assess how invested you want to be in a salon. Do you want to build it to sell or just have a place to work?

Keep an eye on what the market is doing in your area.

Is it expanding or contracting?

> Plan on hand-carrying anything extremely valuable or breakable. > Mark all boxes clearly. List the room of the salon and the contents.

Keep an ongoing inventory with box numbers so you won’t have to open 15 boxes to find the extension cord. > Wrap items with repurposed bubble wrap or newsprint and pack in sturdy boxes. It helps if the boxes are similar sizes. > Lock the moving truck if you are doing it yourself. > Assemble more help than you plan to need, and plan on feeding and entertaining the help. > Avoid moving flammables if it is more than across town. If hiring professional movers, they will likely restrict the contents they will move or warehouse. > Have a professional relocate the signage, if appropriate.

Monica Kitching of Nail Boutique in Brackenfall, Cape Town, South Africa, had to build a new clientele from scratch when she moved from Port Elizabeth.

Shannon Stickman, co-owner of Seven Salon, in Omaha, Neb., was looking for more space when she found this location with a modern feel near a main intersection in Omaha.

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> Talk with your accountant and plan to take advantage of any special tax credits. > Get an insurance check-up. > Secure back-up funding for emergencies. > Keep an eye on your credit report to prevent unwelcome surprises when shopping leases. > Plan for utility deposits. > If moving into a busy shopping center, will the salon be the only salon? Ask for an exclusive deal. > Have any contracts looked over by an experienced >>> business attorney.

MAY 2011

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> Sort items as they are packed. Purge any unwanted items early on. Consider donating usable equipment to a local beauty school. If it’s sticky or worn, let it go! > Start having supplies delivered to the new location ahead of the move. Use up what you have in the old location. > Plan to have utilities turned off at the old location after the move and turned on at the new location well ahead of the move. > Hire a technology company to route phone lines, cables, and set up computers. > Allow extra days for city and state inspections and unforeseen work that may need to be done. > Try to build in wiggle room on the departure date from the old salon. > Notify everyone you have business with of your change of address. Don’t count on mail forwarding for items like magazine subscriptions. > Keep a binder with contracts, paint chips, fabric swatches, lists, etc., that pertain to the move. > Inspect any rental equipment before leaving the rental company to avoid being charged for damages that you didn’t incur. Pay attention to insurance needs on rental equipment. Leave the gas tanks full on moving trucks to avoid hefty fuel charges. > Ask property owners, codes and compliance, state boards, etc., if there are any permits you may need. Every location is different. > Talk with state board about interior requirements for the salon. > Sign up online with major home improvement stores. Many have moving help sections and even send out percent-off coupons to help with things like paint and plumbing supplies. > Remind clients of the moving date. Update telephone prompts with directions to the new salon and any parking requirements. > Collect menus from nearby restaurants and get to know your new neighbors. > Carry a flashlight for any late night trips to inspect the buildout before power is turned on. Make a note about any needed security measures, such as lighted entrances, doorbells, alarms, etc. > Consider doing a video walk-through of the old and new locations as a benchmark for how the properties were left and found. > Draw the floor plan and measure rooms. A measuring tape can help you plan the space and avoid costly mistakes. > Try to look at salon furnishings in person. Colors can vary online and it’s hard to determine quality. > Update the employee manual with emergency plans, etc. > Update social media and marketing — anywhere your address appears. Do an online search to find locations you may have missed such as free telephone directories.

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> www.onesimplemove.com — free and interactive moving tool > www.movers-edge.com — free planning tools > www.movingchecklist.com — easy checklists

> Tap into social media. Facebook fan pages, Twitter, Ning, Myspace, and more offer platforms to share what’s going on in your salon. > Reward long-time clients by holding a soft opening and giving them the opportunity to prebook premium appointment times. > Offer tours of the new location before opening day. > Call the local newspaper. Have before and after photos and staff bios. > Distribute the new salon menu to all existing clients and to local hotels. > Postcards listing your old and new location can be quickly dropped in the mail. > E-newsletters keep salon patrons up-to-date and are the perfect place to tuck coupons. > Consider bag stuffers with coupons and a moving notice. > Hold an open house with mini treatments, door prizes, and food. > Showcase local professionals by hosting mini lectures on interesting topics. > When calling to remind clients of appointments, let them know about the new location and offer directions and information on parking. > Offer to speak at the local beauty college. It’s a great way to give back to the community and to network and locate potential employees. > Ask your best clients for referrals. > Get involved with the local chamber of commerce.

Most have mixers and business after hours events where you can meet other business people. > Host a campus girls’ night out with freebies and light fare to get young people into the salon.

MAY 2011

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TENDING TO THE

natural nail Manicures are a service that virtually all nail salons offer. There are basic steps that clients expect, plus add-ons and alternatives that allow for endless customization.

Follow our basic manicure steps that run through the middle of the next four pages and decide if you’d like to add any of the upgrades or alternatives to your menu. BY SREE ROY

1. Wash your hands. Have the client wash her hands.

alternative

2. Soak the client’s hands in warm water and manicure soak.

Shown: SpaRitual Harmonizing Soak Tonic

Perform a waterless manicure.

Shown: Gehwol Disinfectant Lotion Spray

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Customize the soak, such as by adding fresh fruit slices, flower petals, or essential oils.

Shown: Bella Luccè Madi Lular Petal Bath

Exfoliate the client’s hands and lower arms with either a hand scrub or a hand peel. Rinse the scrub or remove with moist warm towels.

Shown: OPI Lemon Tonic Scrub

upgrade

Infuse the client’s hands with extra moisture with a hand mask and/or paraffin application.

Cover the client’s hands with plastic wrap and/or warm towels or mitts. Remove the mask or paraffin after designated amount of time (according to product instructions).

Shown: Cuccio Naturalé Deep Dermal Transforming Wrap

upgrade

upgrade

3. Remove existing nail polish.

Shown: Zoya Remove+

4. Apply cuticle remover to the client’s nails. Remove cuticle and complete nail prep. File nails to desired length and shape.

Shown: Dr. G’s 2-in-1 Antimicrobial >>> Callus and Cuticle Remover

NON-TECHNICAL ADD-ONS Keep in mind that upgrades can also be non-technical add-ons, like offering the client a beverage and/or snack, a warmed neck pillow, an aromatherapy room spray, or even a themed music soundtrack that matches the vibe of her service.

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Perform a hot-stone massage, reflexology, or add more time to the standard massage.

Shown: Universal Companies Small Stone Set upgrade

5. Massage the client’s hands and lower arms with lotion, massage cream, or massage oil.

Shown: Bio Sculpture Hand Cream

6. Remove oils from the client’s nail plates. Apply base coat to the client’s nails.

Shown: Seche Clear Base

7. Apply two coats of nail polish to the client’s nails.

Shown: Essie Blushing Bride

alternative

.com We’ve showcased a myriad of manufacturers’ products so you can get a feel for the variety of natural nail products out there — but in your salon, you’ll likely want to stick to only a few of your favorite brands for any given service. Most manufacturers have systems that go together. Visit www.nailsmag.com/ handcarefanfare for examples.

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Apply a nail treatment or specialized base coat to the client’s nails.

Shown: Duri Ridge Filling Base Coat

MAY 2011

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PRICING

PROS AND CONS Add nail art to all or some of the client’s nails, or create a French manicure.

Shown: Orly Instant Artist

Apply quick-drying drops or spray.

Shown: China Glaze Fast Freeze upgrade

Generally, a salon will either offer a base manicure price, then charge for add-ons, or a salon will offer different tiers of all-inclusive manicures. Here are the pros and cons of each pricing strategy:

A LA CARTE

upgrade

PROS • The salon’s (base) manicure price may be affordable to a larger client base.

• Clients can customize the service so it meets their exact needs.

CONS • Nail techs have trouble estimating the amount of time to allot to a client.

• Nail techs may put pressure on clients to upgrade, making the clients uncomfortable.

• Clients may be turned off by a higher-thanexpected bill, depending on how many add-ons they choose.

8. Apply top coat.

Shown: Nubar Diamont Top Coat alternative

Buff the client’s nails to a high shine.

Shown: CND Girlfriend Buffer

ALL INCLUSIVE PROS • Nail techs can better estimate the amount of time to allot for each client.

• It’s easier to train nail techs with having consistent service options.

• Clients know the final price up front — no surprises.

CONS • Some of the salon’s potential clients may hear the top-tier manicure price and think the salon is too expensive.

• Clients may be getting (and paying for) add-ons that they don’t want or need.

• Clients may not understand the difference between the different all-inclusive manicures, especially if the service names are unclear.

• There’s a time and financial investment in figuring out which product line to use with each level of manicure.

MAY 2011

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13

Helpful Tips for Users

E-File

There are so many things you can do with your e-file, from getting nails to the perfect length and shape to backfill trenching and even a little callus filing.

Nail techs share their most common e-file maneuvers.

A lot of experienced nail techs are loyal hand-filers, preferring the increased control and touch of hand files over the speed of an e-file. And many worry about the learning curve of an e-file and are afraid of the damage they could possibly do to a natural nail with ramped up RPMs and a new snazzy Swiss carbide bit. But in reality, with the wealth of information and education in the nail industry today, there is no reason that a fully trained e-file user would be any more dangerous than your average careless hand-filer.

Manufacturers are making e-files today with lighter weights and less vibration than ever, so together with proper training and classes, which can be found at most beauty shows and nail networking events, nail techs are using their e-files for more aspects of the nail service than ever before.

Use these practical tips from experienced e-file users to help stay on top of your electric file game.

Cleaning Between Toes

Robert Munkel a.k.a. The Drill Sergeant Zaida of London Hair Salt Lake City

I use this cone bit to clean between the toes at an RPM of 10,000. I use even pressure and am sure to keep the handpiece moving so I don’t stay in one spot as that would cause heat build-up. Also I use this bit to target the cracks in the heel and the crease underneath the big toe. Remember to use the coarse bit first to remove the bulk and then the fine bit after to really smooth the skin when finished.

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Cleaning Toe Cuticles

I use this B3 bit to clean the cuticle from the toenails after I push it back with a cuticle pusher. I use very little pressure when doing this to avoid heat and I let the bit do the work. Remember to move the handpiece and not stay in one spot. >>>

MAY 2011

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Seasoning an Arbor Band Brittany Hogan Lash Couture, Salt Lake City

I like to use an arbor band for natural nail prepping, but you first have to make sure to bevel the edge of the arbor band. This will remove any sharp edges. Simply run it against a hand file while it is in a low setting for only a second; this will ensure you do not nick your client.

Removing Lif ting

Prepping the Natural Nail

Make sure you are using your e-file with arbor band on the lowest speed setting. Many e-files will “skip” or stop when used at the lowest setting. Do not use an e-file for prepping if yours skips or stops and do not use it at a higher speed setting to avoid this as this will cause excessive filing of the natural nail. With no pressure whatsoever “tickle” the natural nail. Let the electric file do the work for you. Make sure to get up near the cuticle area and sidewalls. You can use the arbor band to push back the cuticles as well.

Shaping the Nail

If there is any lifting around the cuticle area you can use a medium carbide or diamond bit to cut a line just behind the lifted area. Make sure to be gentle as these bits can do damage to the natural nail and must not come in contact with it.

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Edge Thinning and Finishing Marc Foley Greatful Nails, Wausau, Wis. When finishing the nail enhancements use your sanding band under the nail to reduce thickness and shorten the nail. Hold the sanding band flush under the nail’s free edge and use a slow speed to reduce the thickness and clean the underside of the nail.

Prepping the Free Edge Using a two-week carbide cutting bit, cut your new smile line by holding the bit at a 45-degree angle, cutting the old product out at the smile line but leaving the thickness at the tip, which allows you to add a second glitter mix to the previous fill, giving a fade effect by using a lighter or darker color combination.

Under Edge Finishing When using a carbide bit to clean under the nail, use a slightly faster speed and hold the bit flush to clean the nail and remove burrs.

Using an over-grip, slightly adjust your client’s hand so you have a perfect view of the upper arch from the side profile. File the upper arch by keeping the base of the barrel in contact with the free edge, the body in contact with the apex, and the tip in contact with the cuticle area. >>>

MAY 2011

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Cuticle Prepping Amanda Schison Outerimages Studio & Academy Brampton, Ontario, Canada

For hard-to-reach corners, I like to use a flame point silicone stone to gently remove stubborn pterygium from the nail plate in the cuticle area. To prepare the plate during natural manicures/ pedicures as well as for artificial applications these bits are great to safely and gently remove the shine. At a very low speed, about 3,000 RPMs, gently start from the right side of the nail at the groove wall and slowly work your way around the cuticle and top of the nail until you reach the left side of the cuticle.

Tip: Turn the client’s hand, not the bit, to file around the sidewall and cuticle area.

Tip: Too much pressure or speed will damage the nail and cause heat, but not enough pressure will get you nowhere — find a happy medium.

Shortening Enhancements

Make sure you keep your bit straight up and down vertically (a 90-degree angle) when shortening the free edge to avoid skipping. Skipping can cause the product to weaken and break down. With medium speed, hold the bit against the tip of the nail, and start from the left side and work your way to the right. Turn the speed down if needed. I prefer to use disposable sanding bands with a mandrel over diamond bits. I feel that carbide bits are not the best choice for shortening the nail.

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Toenail Shortening

When performing a dry pedicure, I like to shorten toenails with a Sapphire Pedicure Disk. This is very helpful to use if the nails are brittle and tend to crack in the wrong direction when using toenail cutters/nippers. Hold the bit at a 90-degree angle using a medium RPM, turning up the speed only as needed.

High speeds tend to shred the edge of the nail. For clients with thick toenails, the Sapphire Cone can also be used on the tip of the nail to taper down the edge. Remember not to apply too much pressure and always use short strokes, removing the bit from the nail often as you work to avoid causing heat build-up.

Callus Filing

Pedicure bits are excellent to use for dry pedicures or to just add extra smoothness. The use of a cone or barrel pedicure diamond bit is great to smooth dry and hardened skin on the heel, ball, and side of the feet as well as to reduce the appearance of cracked heels. It also makes my pedicures easier and quicker to perform with less wear and tear on my hands and arms. It is best to use a medium to high RPM, and make sure you do not leave it on one spot too long, as it can get very hot and uncomfortable for the client.

MAY 2011

3/24/11 11:33:34 AM

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Mothers Day PROMOTIONS One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well. BY TIM CROWLEY

One of the most valuable marketing plans a salon can use is to capitalize on the many holidays throughout the year. Some of these will lend themselves to salon specials better than others, but the act of actively marketing new services or new promotions can really help make your name stand out in your community while continuing to entice new customers.

If it’s St. Patrick’s Day, why not offer a special “Green Toes Pedicure,” or President’s Day can have a complimentary “Washington White Wine,” or even an “Economic Stimulus Manicure at Half Price.” It’s really only limited by your imagination, and clients will appreciate the effort.

Mother’s Day in particular has huge potential for salons.

There is a big market for gift certificates during this time of year, with creative gift-giving-inclined sons scrambling to find a perfect gift for mom at the last second, and there is also an opportunity to bring two in the door as many mothers would like to indulge in a salon pampering day with their children.

The depth of your discount will be determined by your budget, but here are some ideas from other nail techs on how to market your salon for maximum Mother’s Day earnings.

“I like to give a free manicure to the daughter if she buys her mom a mani-pedi.”

Patricia Dean Fayetteville, N.C.

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“We plan all our events a year ahead so we’re very prepared for Mother’s Day this year. We are running a couple of specials. For our MotherDaughter exclusive treatments we have the Strawberry Margarita Ice Cream Pedicure for Moms, paired with the Strawberry Shortcake Ice Cream Pedicure for daughters (age 4-14), and it’s only $40. Then we have the Strawberry Margarita Ice Cream Manicure for Moms, and Strawberry Shortcake Ice Cream Manicure for daughters (same age-span), and this is $30.

Recent studies are showing a rise in spending by parents on their children, specifically 8 to 12 year olds, who are now having almost $40 million a month spent for them on beauty products, and teens are spending another $100 million, according to the NPD Group (a popular market research company). So we want to take this opportunity to start building a bond with the parents and child.

And why not Mother’s Day? It’s a time of year when we as moms do not feel guilty about taking a small amount of time for ourselves or spending a little money, because we have worked so hard keeping our families going throughout the year.

And if we can take the opportunity to spend time with our daughters in a quiet and relaxing place, then why not?

At the salon, we get so busy on Mother’s Day that we often have to recruit more help to cover all the customers. And dads feel so proud buying something for both their girls — they feel like Super Dad.” Marsha Coppola NeVaeh Day Spa, Thorold, Ontario, Canada >>>

3/28/11 1:01:04 PM

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“I plan to sell buy-one-getone-half-off gift certificates so moms and daughters can come in together.”

Bri McCloud Happy Nails, Athens, Ga.

“I always offer a Mother/ Daughter Mani-Pedi combo.

I have even had some moms bring in their brave sons.

Normally the cost for the mani-pedi combo is $65. For Mother’s Day I charge $50 if they show up 10 minutes early, and I have been surprised at how many actually prepay for this service that day. It’s so nice. I am lucky to have such amazing clients.”

Leslie Howard Edge of Beauty, Price, Utah

“I always do my Mother’s Day Pamper Special, which is a discount on the mani/pedi combo and a free massage. I’m not the greatest at doing nail enhancements, so I would much rather provide a massage to relax my mommy clients.”

Melissa Fuge The Foxy Lady, Klamath Falls, Ore.

“Because I am an independent contractor and the salon I work in is quite small (myself and two hairstylists), I tend to run with my own ideas and specials. Occasionally, we will partake in something together but generally I switch up the specials to where I offer a variety of different things all the moms are able to choose from. I may offer a mani/pedi special, a certain percentage off their service(s), gift certificates (which are always available), run a raffle, or even have moms pick out a special grab bag to receive a small token for showing my appreciation and wishing them a very happy Mother’s Day.” Jennifer Jeffery Maple Heights, Ohio

“I am trying to set up free mini makeovers for single mothers this Mother’s Day, with a free haircut, mani and pedi, and of course some makeup. I’m hoping to earn some loyal customers this way, and help give back some. I’m not sure if it will all work out, but I’m excited to try.”

Brandi Ghanoo Shades of Mahogany, Orlando, Fla.

Here are some fun MOTHER’S DAY-INSPIRED NAIL ART designs to help get you in the spirit of Mother’s Day promotions. You can check out more on the Nail Art Gallery, at nailartgallery.nailsmag.com, and on the NAILS website (www.nailsmag.com/list/topic/mother-s-day).

Jade Sewell, Just Nails, Great Falls, Mont.

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“As a brand new nail tech, I am planning on adding some extras to my manis for Mother’s Day, like an exfoliating scrub and massage.”

Toni Arends Tranquil Nails, Dike, Iowa

“I offer a free hot stone massage with my traditional pedicure for Mother’s Day.” Julie Pecanty Perry Strands Hair and Nail Salon, Brookhaven, Miss.

“I always offer my special Mother’s Day Pedicure, which is actually the same price as an everyday pedi but I do extra things, like wrap the feet in hot steam towels, give an extra fragrant foot rub, and a fancy big toenail art design of her choosing. I also add a little fine glitter (gold) to the final rub down with lotion and oil so her feet gleam. They love it, especially with flip flops.”

Cindy Watson Portland, Ore.

“I print coupon fliers and send them to work with my husband for Valentine’s Day and Mother’s Day every year. It works great!”

Claudia Berry-Iacovetto Newcastle, Wyo.

“We are doing a couple different promotions this year.

First is the ‘Mommy & Me’ spa party package that promotes mommy and daughter pairs getting together to bond together in the best possible way — with spa services. They get white fluffy robes, terry cloth headbands, spa slippers, rose petals scattered about the party area, and soothing spa music. The package includes their choice of two services: manicures, pedicures, facials, hairstyling, makeup application, massage, or spray tanning for teenagers and adult daughters with their moms. We ran this package last year and experienced everything from toddlers and their moms soaking together to senior citizen mother and daughter pairs.

We are also teaming up with a local photographer to do a ‘Mommy & Me’ photo shoot package. This includes fruit, sparkling juice, professional hair and make-up application, and a one-hour photo shoot with feather boas, hats, and tons of fun props.

They also have the option of adding on a manicure or pedicure, and the package includes an 8” x 10” of their choice with the option of purchasing additional prints for an additional fee.

We promote this package as a really fun bonding experience with their choice of soothing spa music or upbeat fun music, and even a clothing rack for them to try on as many fun wardrobes as they wish.”

Amber Nicole Perez Spa Events NY, Rochester, N.Y.

Julie Ventura, Chestnut Ridge, N.Y. MAY 2011

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{ad index}

For more information direct from our advertisers, call (888) 745-4030, or go online to www.nailsmag.com/fifi.

Fifi #

Page

Fifi #

Advertiser

15212

Aerovex Systems..............................................................................158

15107

Kupa Inc............................................................................................... 125

15305

Akzentz Nail Products .....................................................................116

15140

LeChat .................................................................................................. 155

15185

Antoine de Paris ................................................................................ 151

15183

Lexor Intl.............................................................................................. 174

15296

Artistic Nail Design ..........................................................................101

15211

Light Elegance .....................................................................................111

15147

Atwood Industries ...........................................................................163

15178

Medicool ...............................................................................................45

15309

Bags Rep ..............................................................................................163

15170

Mehaz Professional ................................................................103, 153

15251

Beauty Millennium .......................................................................... 177

15115

Mind Body Inc. ....................................................................................99

15160

Beauty Tech ........................................................................................163

15292

Mode Intl. Inc. ...................................................................................163

15265

Belava .............................................................................................30, 115

15308

Nail Superstore, The ........................................................................ 178

15187

Bio Sculpture Gel ................................................................................98

15279

Nail Tech Supply Inc. ........................................................................118

15128

Blaine Labs Inc....................................................................................119

15106

Nailite ...........................................................................................114, 173

15119

China Glaze ..........................................................................................33

15188

Nailtechheaven.com ....................................................................... 175

15271

Christrio ............................................................................................. 104

15135

NSI — Nails Systems International .........................................18-19

CND ................................................................................4-5, 27, 29, C3

15255

Nubar Cosmetics ...............................................................44, 63, 113

Advertiser

Page

OPI Products 2-3, 21, 34-35, 42, 47, 51, 60, 65-84, 90-91, C4

15291

Continuum Footspas.........................................................................49

15102

Cuccio ....................................................................................................37

15101

Orly International ........................................................................... C2-1

15231

Dashing Diva................................................................................ 25, 89

15168

Orly International .............................................................................. 23

15103

Dollar Nail Art ...................................................................................163

15261

Pedi World Pedicure Spas .............................................................179

15262

Dr. G’s ...................................................................................................109

15144

PNI Worldwide..................................................................................165

15276

Duri Treatments ..................................................................................56

15268

Premier Nail Source ....................................................... 166-167, 168

15197

Duri Cosmetics ..................................................................................57

15169

Eco Nail Systems .............................................................................. 133

15244

Pro Spa ................................................................................................139

15259

Education Beauty Zone ....................................................................59

15232

Prolana ...................................................................................................62

15131

Entity Beauty Inc...............................................................................107

15113

Ram Products Inc. .............................................................................171

Essie Cosmetics .......................................................... 8-9, 10-11, 145

15104

Seche .......................................................................................................41

15193

European Touch ..................................................................................96

15180

Sheekee Nails ....................................................................................163

15250

Expression Beauty Works............................................................... 121

15156

Shooting Star International ...........................................................163

15110

EZ Flow ..................................................................................................87

15310

Spa 1000 ............................................................................................. 127

15240

Famous Names, LLC........................................................................159

15166

Star Nail ...............................................................................................169

15210

Flowery Beauty Products ....................................................... 131, 153

15112

Supply Source, The ..........................................................................180

15285

Hand and Nail Harmony ................................................ 12-13, 14-15

15189

T4 Spa Engineering & Design ......................................................105

15238

Hollywood Nail Supply ................................................................... 176

15127

Toezeeze ..............................................................................................163

15122

ibd .................................................................................................... 53, 95

15258

Tweezerman International ............................................................ 123

15109

Jessica Cosmetics .........................................................................16-17

15177

Ultronics .................................................................................................31

15191

Konad ...................................................................................................170

15260

Young Nails ................................................................................. 6-7, 39

Premiere Orlando ............................................................................ 143

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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MAY 2011

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{reader nail art}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

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Lynn Brumfield Bella Nail Spa, Flossmoor, Ill.

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Heavenor Williams Ladies and Gentlemen’s Room Hair Studio, Milwaukee, Wis.

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MAY 2011

3/23/11 2:44:21 PM

{

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Flowery Professional (800) 347-7456 www.floweryprofessional.com www.nailsmag.com/fifi/15210

Mehaz The new Tweezer Catty by Mehaz features a bright red and white polka dot tweezer with a stainless steel slanted tip, crafted in Europe for precise tweezing. The tweezer comes inside a durable plastic case with coordinating polka dot design, protecting the tip from damage and your valuables from being scratched by a loose tweezer. Perfect for travel, purse or glove box, the Tweezer Catty lets you eliminate those stray unwanted hairs wherever you are!

Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/15170

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

MAY 2011

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{reader nail art}

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3/23/11 2:45:18 PM

www.nailsmag.com/fifi/15140

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{product spotlight} OPI introduces a Lemon Tonic flavor to the Manicure/ Pedicure by OPI line. The alluring new scent blends excellently into the scrub, mask, and massage treatments.

Lemon Tunic is infused with yuzu (a Japanese citrus fruit), hints of vanilla, ginger and white tea essences, along with a unique blend of botanical fruit extracts.

(888) 745-4030 x15317 www.nailsmag.com/fifi/15317

Cuccio Naturalé’s new Stainless Steel Pedicure File makes pedicure filing easier than ever. The ergonomic file is 100% sanitizable and comes with adhesive abrasives of 180-grit medium and 80-grit coarse to cover the sensitive areas of feet as well as the toughest calluses. The abrasives come with 15 disposable sheets so your clients receive the cleanest and safest care possible.

(888) 745-4030 x15318 www.nailsmag.com/fifi/15318 5318

Noveau Nail has added colors to its Soakoff Gel Polish line. The gel polishes provide excellent coverage and color saturation with long-lasting durability. The new colors are Grape Fizz, I Feel Pretty, and Rosey Cheeks.

(888) 745-4030 x15319 www.nailsmag.com/fifi/15319 Color olor Club’s new Wicked Sweet weet lacquer collection actually gives off scents once the polishes dry. The vibrant colors become fruit scented upon drying, giving nails an invigorating blend of aromas.

The colors are Get Your Lem-On, The Lime Starts Here, I Always Get My Man-Darin, Yum Gum, Raspberry Rush, Gimme A Grape Big Kiss, and Wicked Sweet.

(888) 745-4030 x15320 www.nailsmag.com/ fifi/15320

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Get a jump on spring sparkles with Zoya’s new Sunshine Collection. The six metallic shades were designed to recreate the custom looks developed and inspired by the runways of New York Fashion Week.

The colors are Reva, Kimmy, Apple, Tanzy, Rica, and Faye.

(888) 745-4030 x15321 www.nailsmag.com/fifi/15321

At o Atwood Industries Industrie stries has a new bit called lled “The “ Monster”. The carbide bide bit i made of with elongated flutes is an nd features an elongated high quality metal and barrel to hasten acr acrylic crylic and gel enhancement shaping time. Thee flutes channel product away from the spinning bit to decrease heat, while giving proper product removal for fast results.

(888) 745-4030 x15322 www.nailsmag.com/fifi/15322

Tweezerman’s Pedicure Plus tool is a stainless steel nail cleaner and ingrown toenail file in one. The file end helps relieve pressure of ingrown nails and the thin curved end cleans under and around the nail. The tool can be sterilized in liquid or in an autoclave and is ergonomically designed for precise control.

(888) 745-4030 x15323 www.nailsmag.com/ fifi/15323

Cácee has entered the brush-on gel polish market with its new Color Gel Polish Soak Off set. The colors brush on easily and soak off quickly and have base and top coats for better adhesion and color retention. The colors include Susan, French Pink, French White, and Joy. (888) 745-4030 x15324 www.nailsmag.com/fifi/15324 >>>

MAY 2011

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{product spotlight}

YOU KEEP YOUR SALON SPOTLESS. Is your salon air clean too?

Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of brilliant bright colors. Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure.

Colors include Papaya Punch, 108 Degrees, Senorita Bonita, Cha Cha Cha, and Electric Pineapple.

(888) 745-4030 x15325 www.nailsmag.com/fifi/15325

Backscratchers’ Heavenly Soles Foot Care System offes a complete pedicure kit in one box. The all-in-one package has four easy steps to create a lavish pedicure experience: an aromatic footbath, a natural ingredient exfoliator, rich moisturizers, and an elixir of enzymes to protect freshly pampered feet.

(888) 745-4030 x15328 www.nailsmag.com/fifi/15328

The One That Works Salon Air Purifier was designed to remove bad smells, strong odors and nail dust. Your clients will be impressed by how fresh your salon air is from the moment they walk in!

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Akzéntz Options Soak-Off UV Gels are odorless, durable, and easily removed with acetone or other remover. The gels leave nails looking and feeling natural, and they are made from an innovative material to offer superior strength.

(888) 745-4030 x15326 www.nailsmag.com/fifi/15326

Belava’s Pedicure Tub features three levels of soothing vibration and two levels of relaxing heat. The tub can be used alone as a dry massage or as a base for the Belava tub. It’s available in seven different colors.

(888) 745-4030 x15329 www.nailsmag.com/fifi/15329

Antoine De Paris’ # 215 Curette Scoop gets close to clean under ingrown nails. The double-sided tool is 2-mm. and 1-mm. and is a must-have for manicures and pedicures.

Clients will love how gently it cleans unwanted product or debris. It is made from cobalt stainless steel.

(888) 745-4030 x15327 www.nailsmag.com/fifi/15327

Bellissima International has new colors for its Bella Forma Soak Off Color Gel line.

The ¼-oz. pots fit conveniently onto any manicure table and have an esteemed branding look with its Louis Vuitton-inspired labeling. The colors are Nightclub, Passion, Bruised Ego, Jazzberry, Classy Lady, and Satin Blankie.

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include Fallen Angel, Kingdom of Shadows, and the eponymous Angels and Demons.

(888) 745-4030 x15333 www.nailsmag.com/fifi/15333

CND’s 12 latest Shellac shades add excitement to both nail techs and customers alike. The range of shades feature perennial classics and fashionable favorites to give salon-goers a wide variety. The colors span effervescent light shades like Mother of Pearl and Beau to the more bold and dark shades like Masquerade and Black Pool.

(888) 745-4030 x15331 www.nailsmag.com/fifi/15331

The ultra-sleek and chic nail tips from Dashing Diva have definitely made their mark. The tips come in a variety of bright and fun designs and are made to go on fast and easy but stay on for long and comfortable wear. Dashing Diva also has a large assortment of French tips with different colored smile lines that can be sealed with a Dashing Diva top coat.

(888) 745-4030 x15332 www.nailsmag.com/fifi/15332

Duri’s Angels and Demons collection is inspired by the innocent charms and mischievous mystique in everyone. The enchanting colors range from shimmering cobalt blue Devil Wears Duri to the creamy wine From Dusk Till Dawn and the red-glitter flecked Mystic Elements, all shown here.

Some of the other colors in the collection

Entity’s Rainforest Pedicure Kit uses rich nutrients, exotic ingredients, and curative energies to revitalize skin as well as the soul. The soak, scrub, masque, and nanotechnology-based lotion work in harmony for an experience that is sumptuous and relaxing to all senses. The products are inside recyclable packaging and each purchase supports the use of renewable rainforest crops.

(888) 745-4030 x15334 www.nailsmag.com/fifi/15334

The Epsilon Try Me Sample Kit Gel includes a special selection of sample products that were chosen specifically with the needs of the nail technician in mind. Whether you’re a first-time Epsilon user or you’re in search of more great products to add to your Epsilon collection, the contents of this kit will have you coming back for more.

(888) 745-4030 x15335 www.nailsmag.com/fifi/15335

Naturally Clean by essie is a complete nail care system that safely cleanses hands and www.nailsmag.com/fifi/15240 MAY 2011

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nails while restoring hydration with essential oils and natural botanical ingredients. The system includes Purifying Hand Wash, Nail Cleanser, Manicure Revitalizer, and Purifying Polish Remover.

(888) 745-4030 x15336 www.nailsmag.com/fifi/15336

Hand & Nail Harmony’s Acrylic Master Kit is designed with the latest in liquidand-powder technology to bring highperformance quality in a convenient and all-inclusive package. The formula creates durable and flexible extensions, and the kit includes three powders, monomer, forms, brush, files, and cuticle oil, so you’re ready to start working right away.

(888) 745-4030 x15337 www.nailsmag.com/fifi/15337

Kupa’s Cordless U-Power delivers incredible speed and power, and not having a cord makes it easy for techs to take this file with them wherever they go. The U-Power can last for up to two hours on a single charge, has a lightweight handpiece that includes a holster, and can operate from 0-20,000 RPM. (888) 745-4030 x15338 www.nailsmag.com/fifi/15338

LeChat’s Perfect Match Gel Polish applies like nail polish but wears like gel. This quick-

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and-easy gel polish cuts the service time in half and will give a deep sleek finish without chips, smudges, or drying time. The color is long-lasting and chip-resistant. Every package of the 22 colors includes a free Dare to Wear nail lacquer that perfectly matches the color.

(888) 745-4030 x15339 www.nailsmag.com/fifi/15339

Light Elegance’s Pedi-Cure Kit is a great kit for techs who want to get into gel pedicures.

It comes with everything needed to get started, including a Pedi-Cure Lamp, Bonder, Super-Shiny, Cleanser, Gel Polishes, Dry Glitters, Perfect Files, an Oval Application Brush, and an Application Guide.

(888) 745-4030 x15340 www.nailsmag.com/fifi/15340

Mehaz Professional’s Toenail Clipper Collection offers four cutting blade styles: the straight edge preferred by professionals, the classic curved edge, the exclusive angled straight edge with wide jaw feature, and the angled straight edge. Each clipper is made in Japan from stainless steel and comes equipped with an adjustable handle for right- or left-handed use.

(888) 745-4030 x15341 www.nailsmag.com/fifi/15341

NSI’s Platinum Forms are designed to create beautiful C-curves on any nail type with

no seepage. The forms fit easily for faster enhancements and the sculpting grid allows for length and shape consistency from nail to nail.

(888) 745-4030 x15342 www.nailsmag.com/fifi/15342

Sheba has a collection of Gel Paint Nail Art Pens that have a ball-point head much like a writing pen, but dispense a thin paint that flows easily on the nail. The pens are quite accurate and do not overflow or run and can quickly make interesting designs or small embellishments. A strong top coat or UV top coat should be applied to seal the colors and prevent chipping.

(888) 745-4030 x15343 www.nailsmag.com/fifi/15343

LCN’s Citrus Foot Care collection is the perfect remedy for skin that needs a little pick-me-up. The bath salts, foot mask, and peeling cream are great for repairing dryness. As a finishing touch, a massage with the foot cream and a spritz of the Fresh Up spray are perfect for wrapping up a refreshing pedicure.

(888) 745-4030 x15344 www.nailsmag.com/fifi/15344

Continuum’s Simplicity pedicure chair requires absolutely no plumbing or installation. Just plug it in, fill the tank, and you’re ready to start pedicuring. The lightweight removable tub easily fills from any sink without hoses or connectors, and the soothing shiatsu massage will relax clients in no time. It features an adjustable

MAY 2011

3/25/11 3:08:03 PM

na0411webHouseFP.indd

NailsMag.com has EVERYTHING a nail tech needs ...

a nail tech needs ... ... community. > Comment on all articles, nail art, and blogs. > Share articles, photo galleries, videos, and nail art demos on Facebook. > Read one of our 9 blogs written BY nail techs and salon owners who speak from personal experience about the trials and tribulations of salon life. > Create your own My Page on our site, which allows you access to special features, client handout downloads, and a new “Save & Read Later” function. > Sign up and post your nail art on the Nail Art Gallery > Join the conversation in one of our 10 topical forums.

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everything a nail tech needs na0411webHouseFP.indd na0511products.indd 161 2

2/25/11 11:24:32 3/25/11 10:47:57 AM

centered leg support with contoured foot rests, wood veneers with industrial grade finishes, and chemical resistant surfaces.

(888) 745-4030 x15345 www.nailsmag.com/fifi/15345

Haken’s Mineral Spa Soak in Pomegranate Twist has a lovely scent that relaxes the senses while the therapeutic salts and moisturizing oils go to work on the muscles.

Stress and tension melt away while the skin soaks up plenty of beneficial ingredients like papaya extract and aloe leaf juice.

(888) 745-4030 x15346 www.nailsmag.com/fifi/15346

Xtreme Nails’ Designer Tips come in multiple shapes, sizes, and designs to give the nail tech unlimited creative control over her extensions. The tips apply and blend easily and provide excellent strength and durability for lasting wear.

(888) 745-4030 x15347 www.nailsmag.com/fifi/15347

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Nubar’s kit for its UV Soak-Off Infinity Gels contains six colored gels, a clear builder, brush, prep, prime, and more. Infinity SoakOff Gels are high-shine gels that can replace nail polish in a spectrum of colors. They apply easily and soak off in as little as 10 minutes.

(888) 745-4030 x15348 www.nailsmag.com/fifi/15348

Maximize relaxation with SpaRitual’s Instinctual 21 Mineral Organic Bath Salts.

Made with 70% organic vegan ingredients and ginger oil, this new addition to SpaRitual’s Chakra Care System energizes your client’s root chakra to help with relaxation, skin nourishment, and increasing circulation.

(888) 745-4030 x15349 www.nailsmag.com/fifi/15349

T4’s iSpa has an iPod dock and hi-fi speakers and a conical back that prevents the music from bothering others. The spa basin also features a SaniSmart jet that can be used with a disposable liner, a single hot/cold control mixer, a multi-functional showerhead with backflow prevention, push button switches, and a built-in LED light.

(888) 745-4030 x15350 www.nailsmag.com/fifi/15350

Young Nails’ Mani Q Color line features brush-on gels in 18 colors with a base and top coat. They cure in one minute. The cap identifies the color in dots, and the gels apply easily like a polish for durable, fullcoverage color.

(888) 745-4030 x15351 www.nailsmag.com/fifi/15351

Altima Plus are great salon towels, sized at 16”x27”, weighing 3 lbs. by the dozen, and available in 14 colors. These towels have become popular at nail distributors across North America. The towels are of good size, weight, and consistency.

(888) 745-4030 x15352 www.nailsmag.com/fifi/15352

Treat your clients to an amazing foot bath with San Francisco Bath Salt Company’s Peppermint Foot Soak. The company also has eight other strong colors and scents to choose from, with all of the foot soaks making the water incredibly silky to the touch while changing the water to a beautiful hue. The soaks are anti-bacterial and contain high quality ingredients including Dead Sea Salt for added skincare and detoxifying properties.

(888) 745-4030 x15353 www.nailsmag.com/fifi/15353

MAY 2011

3/25/11 3:08:35 PM

MarketPlace Preciosa high Quality at low price – that’s the Mode way

These toe separators are water soluble, biodegradable, and affordable. Engineered using corn starch, they’re eco-friendly and made of sustainable ingredients making them 100% “green.”

Toezeeze will dissolve in running water! They offer unparalleled comfort and each Toezeeze can be customized to your client’s toes.

toezeeze.com 877.411.TOEZ www.nailsmag.com/ fifi/15127

http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/15309

www.modebeads.com | 718.765.0124 Mode Int’l, Inc., 5111 4th Ave., Brooklyn, NY 11220

www.nailsmag.com/fifi/15292

WORK SMART Take your nail art to the next level with Nail Art Clay Canes. Embed thin slices into acrylic or gel enhancements! The BeautyTech Shoppe stocks over 300 different designs ready to slice and apply: flowers, fruits, flags, critters and holiday designs. Also available: Decals, Glitter, 3D Stickers, Design Paper, Educational DVDs, Nail Art Magazines and much more!

Your time is money, so make the most of it with the very latest Designer French Tips® from Shooting Star®. These premium half-well tips require no blending or special prep work.

Simply apply using an overlay of clear acrylic or clear gel. Delight your clients while generating more profit in less time — without any special equipment, supplies or mess to clean up. And, with nearly 100 original creations, there are styles and colors to suit every taste and season.

“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly.

www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273

www.nailsmag.com/fifi/15160 ®

Shooting Star . 310.618.1270 . ShootingStarInt@aol.com Tip Designs And All Content © Shooting Star 2002-2011.

Call (800) 451-6733 or E-mail atwoodindustries.net

www.nailsmag.com/fifi/15156

NA0810beautytechmktplc.indd 1

6/22/10 1:32:26 PM

Would

You

www.nailsmag.com/fifi/15147

NA0910atwoodmktplc.indd 1

Like to Advertise

7/28/10 9:44:31 AM

The past three years SheeKee designer Nickole Orton has been a worldwide industry leader in nail art design. SheeKee covers mothers & daughters to celebrities & business women in both a french tip and a full coverage. SheeKee will leave you wanting more! Check us out on the web monthly to see our newest designs and company updates. www.SheeKee.com | orders@SheeKee.com 855-SHEEKEE (855-743-3533)

In The Marketplace?

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

http://www.dollarnailart.com www.nailsmag.com/fifi/15103

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com MAY 2011

na0511products.indd 163

www.nailsmag.com/fifi/15180

|

NAILS MAGAZINE

| 163 3/25/11 11:24:52 AM

MAY 2011

DEAL

165

166-167, 168

169

170

S H E E T Deal Sheet shows you all the bimonthly deals offered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

165 166-167, 168 169 170 171 172 173 174 175 176 177 178 179 180

171

172

PNI Worldwide Premier Nail Source

173

Star Nail Konad RAM Products Inc. Zyon Spas

174

Nailite Inc. Lexor Inc.

175

nailtechheaven.com Hollywood Beauty Beauty Millennium The Nail Superstore

176

Pedi World Supply Source

177

178

Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!

179

180

na0511ds.indd 164

3/28/11 9:45:14 AM

www.nailsmag.com/fifi/15144

na0511ds.indd 165

3/24/11 3:22:18 PM

1-800-727-1119

TOLL FREE

0HONE s &AX

WWW PREMIERNAILSOURCE COM $ T O R E

CRYSTAL S-T-R-E-T-C-H TOE RINGS

COLOR TIPS YOUR CHOICE: #NB0191 Black #NB0192 Burgundy #NB0193 Red #NB0194 Pink #NB0195 French Pink #NB0196 Beige

#NB0030S

D O L L A R

PINK GLASS FILE

20-CT

20-CT

(1-10)

CELLUCOTTON COIL

(1-10)

$1

ÂŽ

CHOOSE FROM

7 COLORS!

$1

TM

10 STYLES!

French 21-ct. Sanitation Kits Mr. Pumice Tropical Shine Manicure Purple Pumi Bar Colossal File Guides

by Graham Professional

$1

10-FT.

$1

#NB0339

$1

B Zebra

BEST SELLERS A

B

I M P L E M E N T S

D

E

F

G

H

FLEX TAPE

A R T I F I C I A L

100/180 #NB0012 80/80 #NB0014 100/180 #NB0016

I

#MP102D

$1

CHOOSE FROM

6 STYLES!

#NB0100

$1 per roll

#SB0414

BLACK #NB0038 ZEBRA #NB0039

Onezees Toe Spa Thong Slippers Separators

I Cuticle Eraser Stones 65¢ ea.

XN302

6 #UT /UT

4APERED

Xtreme Cut-Out

Xtreme Cut-Out Curve

MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79A D8&&*&F 97I; D8&&*&9

#NB0104

#NB0105

8 ,ONG #URVE

(ALF 7ELL #LEAR

(ALF 7ELL

#NB0107

#NB0108

#NB0109

&RENCH White

.O 7ELL White

.O 7ELL

#NB0106

XN304

Xtreme â&#x20AC;&#x153;Vâ&#x20AC;?

Cut Out XN308

Your Choice

Spoon Pusher #NB0201

Xtreme Curve XL

XN406

XN407

Xtreme Welless Natural

Xtreme Welless White

Xtreme Square

!SSORTED #UTICLE 0USHERS

XN306

Xtreme Cut-Out Clear

3TERILIZER 4RAY

3TERILIZER *ARS

Small

#NB0301

SALE!

#NB0205 2-Sided Straight Pusher #NB0203

!CRYLIC .IPPER

#NB0302

Locking Handle

Straight Pusher / Cleaner #NB0204

#NB0207

4RAPPER #LIPPER

4OE .AIL #LIPPER

79¢

#4727

Clear White Bright White Pink Bright Pink Natural French Dip

$1 $1 'ERMAN

#NB0208

.75 oz.

2 oz.

4 oz.

$2.95

$4.95

$9.95

NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120

NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121

6 OZ

50-CT.

Brush Cleaner Holder SALE!

ACRYLIC LIQUID

2 oz.

NB1056

$3.95 8 OZ

4 oz.

NB1018

$6.95

8 oz.

NB1019

MEDIUM

$11.95

PUMPS DAPPEN DISH

SALE!

Dust Brush

Komfort Wedge

4 oz. NB0323 Mushroom Pump Twist-Lock Pump 8 oz. NB0324

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH

#NB0409

HOLDS 8 BRUSHES

.!), !24

WE EXPORT WORLDWIDE!

Flat Sable Acrylic Brush

"253( SALE! 3%4

Nylon Gel Brush

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

s s ."

s s ."

9

4 oz. #NB0410

Split Second Activator Spray

Primer

$1.95

2 oz. NB1058 8 oz. NB1020

NB1022

Brush-On Activator

s s ."

2 oz. NB1057 8 oz. NB1021

1/2 oz.

NB1023

Sonic Touch III

NB1052

Brush-On Resin $1.95 10 gm NB1025

SALE!

Acetone Proof

Pink Bright Pink White Bright White Clear X-Thick

UV Gel Sealer $4.95 Shimmer Gel NB1045 1/2 oz.

NB1024 FIBREGEL

FABRIC PRE-ADHESIVE STRIPS

SOAKER TRAYS

2 for

4 oz. $19.95 16 oz. $59.95

10-ct. 95¢

DAPPEN DISH

Triple Dappen

SALE! $5.95

Extender Tips

$1.95 $3.95

$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01

1 oz. $6.95

1 oz. NB1026

$2.95 $4.95

$99.95!!!!!

s s ."

#NB0408

Resin $3.95 3INGLE 0ROCESS 56 'EL

Anti-Fungal Prep Spray

$1.95

s s ."

#NAB0117

Brush stores in handle!

Porcelain w/ Lid

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

SAVE $40 Ceramic w/Cork

6-CT.

#NB0310

#NB0407

Stainless Steel Dust Masks

$6.95

#NC0134

Round Sable Acrylic Brush

LONG #NB0406

1

Brush Cleaner

#NB0212

$2.50 #NB0308

SHORT #NB0405

16 oz. #PN114B

9

#ALLUS 0LANER "LADES CT

For A Perfect C-Curve Every Time

$2.95 #NB0307

#NAB0116

Hospital Grade

GAL. #PN114G

ACRYLIC LIQUID VIOLET MONOMER 2 oz.

4 oz.

8 oz.

NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 ODORLESS ACRYLIC LIQUID 2 oz.

4 oz.

8 oz.

NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 UV CURABLE ODOR FREE

NO MMA

C-CURVE STICKS Shaping Tools

5-CT.

3)$%$

0ROFESSIONAL #ALLUS 0LANER

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

3TAINLESS Stork 3CISSORS

NEW & IMPROVED

Horseshoe Forms

NON-STICK

3-PC BRUSH PEN SET

Chasticide

#NB0300

#NB0210

$1

TM

25¢ each $23.95 100-ct. $99.95 Case (500)

$3.95 $39.95

240/240

100/180

Rectangular Forms

$1

Dries in Seconds!

BOX OF 250

Medium

Spoon Pusher / Pterygium Remover #NB0202

USE

Extra Strength REUSABLE FORMS Bullet Glue Twist-Off SALE! #NC0305 20¢ Nozzle!

Disinfectant

SALE!

1X

20¢ ;7 '&&#FA '.$/+ CASE (500) ./$/+ SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C Blue Fine/Super Fine NB0003 NB0003P NB0003C ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

2 grams #NB0304

Xtreme Cut-Out White

$1

USE

XN303

XN305

$1

1X

FORMS Extra Strength 500-CT. Brush-On Glue 10 grams #NC0031 $1.95

$9.95 / 500-ct. / Sizes 1-10 $2.95 / 50-ct. refills XN301

$1

NAIL BASIX BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

TM

GUARANTEED NON-YELLOWING

#NB0033

#NB0102

$1

Quick Bond Gel Glue 3QUARE

German Callus Planer Blades 10-ct. #NB0212D

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79A D8&&*'F 97I; D8&&*'9

ARCTIC BLOCKS

3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P 4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

#NB0101

$OUBLE 3PRING #UTICLE .IPPER

N A I L S

$1

$1

RETRO TINY SPIDER #HT0009 BUBBLES WEB #HT0010 #HT0011

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$ '&&#FA $13.95 97I; '&&& $119.95

180/180 #NB0013 100/100 #NB0015 180/180 #NB0017

F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 G Professional Pink Glass File $1.49 #NB0030L H Professional Buffers 49¢ ea. 50-ct. $19.95

NAIL $6.95 / 500-ct. / Sizes 1-10 BASIX TM $1.95 / 50-ct. refills

B R U S H E S

FUNKY PRINCESS PSYCHETOWN #HT0006 DELIC #HT0005 #HT0007

24-CT.

.&%.& D8&&&- '&&%'&& D8&&&. '&&%'.& D8&&&/

C

Waterproof Material

F O R M S

FOREVER PLAID #HT0004

Lava Stone

Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks C Black .&%.& D8&&'. '&&%'&& D8&&'/ '&&%'.& D8&&(& ` #NB0037 D Zebra .&%.& D8&&(' '&&%'&& D8&&(( '&&%'.& D8&&() 3!,%! #4 E Econo Cushioned Files 50-ct. $6.95

8bWYa D8&&)+ F_da D8&&),

T I P S â&#x20AC;&#x201D; G L U E S

CRISS CROSS #HT0003

#SB0407

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

F I L E S

BALI #HT0002

#GPB102

$1 B U F F E R S

ALOHA #HT0001

CHOOSE FROM

Pink NB1046 Clear NB1047

$12.95

YOUR CHOICE

Fiberglass or Silk Strips 1" x 36", 2 ct.

Fiberglass (NB1048) Silk (NB1049) $2.95 Litl Diprâ&#x20AC;&#x2122;s 10-ct.

$1 NB0336 $9.95 LD1004

FREE APPOINTMENT BOOK & CATALOG

PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039; L : CATALOG@PREMIERNAILSOURCE.COM

Also Available: Pre-Cut Fingers 70-ct.

Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid May 1 through June 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/15268 na0511ds.indd 166

3/24/11 3:22:24 PM

TM

USA & ADVANTAGE CANADA TAKE OFâ&#x20AC;Ś

LOWEST PRICES GUARANTEED!

RapidDryâ&#x201E;˘

BreatheEasyâ&#x201E;˘

NAIL DRYER

DUST COLLECTOR

We accept ACH/E-Checks, Wire Transfers and these Credit Cards:

Whisks dust and debris out of the air!

jm_d \Wdi ^ej%YebZ Wkje ed%e\\

DRILL BITS CARBIDE DRILL BITS AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Chamois Buffer Bit

Mandrels

#NB0514

¢ #NB0517

$39.95 $2.95

Battery Operated UV Lamp

Clear #NAB0001

Cone NB0516

SALE!

9 WATT

6 WATT

$1

Blue #NAB0003

RHINESTONES

$1

Gold #NAB0004 Green #NAB0005

$1

Choose from many styles at

Light Blue #NAB0007

premiernailsource.com

Pink #NAB0008

STRIPING TAPE

Purple #NAB0009

144-CT.

RHINESTONE SHAPES

$1

100-CT.

TAHITI

BORA BORA

BUILT-IN TIMER & FAN

NAIL ART FOIL

$1

FIJI

#NB1500

$11.95

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

) lWh_[j_[i . Yebehi ' lWh_[jo WdZ Yebeh f[h fWYa

$1

#NB1512

$79.95

per roll

View available colors online.

#NB1502

7 WATT #NB1513

STRIPER LACQUERS

LACQUERS 1/2 OZ.

$1.95

$1

.25 oz.

LACQUERS .6 OZ.

$2.95

36 WATT

$4.95

$1

PER PK

NAIL ART BRUSHES Striper Brush #NAB0111 Detail Brush #NAB0112 Angled #NAB0113

FIMO SHAPES

ACRYLIC ROSES

EACH

1/2 OZ.

.33 OZ.

.25 OZ.

15 DESIGNS AVAILABLE

$2.95

$4.50

$15.95

$1.95 10-ct.

TREATMENTS

GELAC GEL POLISH

.33 OZ.

$3.50

$3.50

$4.25

h/RIGINALv 4HONG 3TYLE

h3OFTEEZv 8 3OFT

h/NEZEESv )NDIVIDUAL

Pedicure Slippers

Toe Separators

Toe Separators SALE! $3.50 24-ct. $1

TM

`

`

0!)2

0!)2 #!3% /&

#!3% /&

1

#SB0404

Pumice Sponges #SB0408

#!3% /&

#SB0406

#SB0407

` #SB0412

"/8 /&

"/8 /&

` EACH

PEDICURE FIZZ

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

$3.95 per pound 6 lb. Box $17.95*($5 S&H)

SALE $15.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

0ARAFFIN -ITTENS OR "OOTIES CT SB0217

BEST SELLER!

PARAFFIN WARMER

$19.95

Holds All Popular Brands

Manicure Warmer $9.95 25-CT. WHITE CUPS

5.)6%23!, ,).%23

#SB0317

100-ct.

4ERRY #LOTH -ITTENS /2 "OOTIES Birchwood Sticks SB0215 SB0214

0!#+

#SB0300

#SF1000

$49.95 #SB0201

#SB0301

PNI MANICURE CUSHION Enhance client comfort! $11.95 #NC0128

$1.95

Gauze Wipes

0!)2 100-ct.

$1

Pedicure Socks

PNI NAIL TIDY â&#x201E;˘ ORGANIZER $19.95 #NC0127

Black #SB0409 White #SB0410

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95

$2.95 pair

#PediStil1

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS CT 3" &RESH 3CENT ,ARGE 0EDICURE 4ABLETS CT 3"

$4.95

$13.95

%!#(

EMPTY DISPLAYS

.125 OZ.

*

Manicure Scrub Heavy Duty 4-Way NEW! SPA FIZZâ&#x201E;˘ #SB0304 Red Pedicure File Brushes BUBBLE BOWL

` EACH

.5 OZ.

THERAPEUTIC PARAFFIN WAX

144-ct.

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

SOAK-OFF GEL POLISH

#SB0305

$2.95

1/2 OZ.

YOUR CHOICE!

DURABLE ACRYLIC POLISH DISPLAYS

LACQUERS

.6 OZ.

Fan Brush #NAB0114

$1

SHELLAC GEL POLISH

TREATMENTS

1/2 OZ.

9 WATT BULB #NB1510

#NAB0115

COLOUR EFFECTS

TREATMENTS

TREATMENTS

$49.95

COLORS AVAILABLE! VISIT OUR WEBSITE!

2.5 OZ. TM

4 WATT #NB1508

TUNNEL UV LAMP

Art Club

TM

STEEL CASE FWD/REV

UV BULBS $4.95 EA.

RHINESTONE WHEELS 240-CT. . I>7F;I AVAILABLE $1.95 1200-CT. $4.95

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

$1

Red #NAB0010

NAIL BASIX

PER PACK

Iridescent #NAB0006

$399.95

")43 !$* 30%%$ #KUPA1

"5),4 ).

4)-%2

6 WATT #NB1509

$19.95

DRIED FLOWERS

Black #NAB0002

42 WATT

UV Lamp / Removable Shade #NB1504

#EDMT20 20,000 RPM

15,000 RPM

$12.95

4 WATT

$1

Barrel NB0515

#PNI25

(ANDED 56 ,AMP

Professional UV Lamp

#NB1507

$2.95

Razzberry

SALE! $149.95

Includes 3 bits and no-hassle warranty.

#PNI12

-4

-!.) 02/

Exclusive Price!

25,000 RPM

Includes 6 bits, 3 sanding bands and convenient carrying case.

#NB0521

Buffing Stone "ITS

DRILL

â&#x20AC;&#x153;THE BULLETâ&#x20AC;?

DRILL KIT

0EDICURE "IT #NB0522

$2.95 EACH.

$4.95 EACH.

Cone #NB0510

Toothpick #NB0513

2-wk Backfill #NB0507

1000 ct.

100 ct.

$49.95

#NC0227

$99.95

SANDING BANDS

DIAMOND DRILL BITS

#NC0232

$69.95

* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS CT

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

PIPE-FREE PEDI SPAS STARTING AT $1495!

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $69.95!

NAIL TABLES STARTING AT $169.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/15268 na0511ds.indd 167

3/24/11 3:22:36 PM

SpaManicure & SpaPedicure

25% OFF

Additional Products Available Online

MAY/JUNE PROMOTIONS

$47.95

$7.95

160-CT.

#CN33A

$5.50

$4.95

#CND33

#NTK12

#NTK309

SAVE

ANTI-FUNGAL MAXIMUM STRENGTH

PERFECT PEDICURE PAIR!

$11.25

www.premiernailsource.com 24 HOUR INTERNET SALE EVERY MONDAY!

$19.75

FREE!

1-800-727-1119

BULK SIZES

CLINICALLY PROVEN DOCTOR APPROVED

BUY A CND BRISA GLOSS .5 OZ., BUY ONE NAIL TEK III .5 OZ., GET GET A BRISA BOND .25 OZ. FREE! ONE FOUNDATION III .5 0Z. FREE! 1/2 OZ. CUTICLE OILS

$3.95

$2.95

EACH

#SN25

NEW .33 OZ. DROPPER BOTTLE

$18.50

Milk & Honey

BUY 1 GET 1 FREE!

#CN33B

PEDICURE FIZZ TABLETS #CN32A

Pom & Fig

FREE!

Milk & Honey

#CN32B Pomegranate & Fig

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

BUY A BUTTER BLEND 8 OZ., GET A CUTICLE BUTTER STICK FREE!

24-CT. 180 GRIT

BUY 1 GET 1 FREE!

MINI ORANGE BUFFING BLOCKS

$19.95

$15.95

$12.95

$29.95

#EZF16

SAVE $6.00

#NN16

#NN17

4 OZ.

8 OZ.

Pink

SAVE

REFRESHING MINT ANTI-SPRAY 8 0Z. BUY 1 GET 1 FREE!

#EZF17A

Clear

$10

#EZF17B

Natural #EZF17C

Truly White

$29.95 VALUE!

$4.95

$1.75

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{

my other life

Lisa Williams, salon owner In her other life: yoga instructor

Restoring Balance Just a year into Lisa Williams’ now 16-year nail career, she became ill. “First it was minor symptoms and ailments that eventually led to serious conditions throughout a seven-year span,” recalls Williams,

‘‘

‘‘

the owner of Sculptures Salon in Huntington, W.Va. She made the rounds of doctors, both traditional and holistic, and got few answers. Eventually, in January 2004, the medical staff at the University of Kentucky issued a diagnosis: acrylic toxicity. “It was in my bloodstream and had caused auto-immune disorders. It caused my body to attack itself,” she says. Aside from avoiding acrylic, her treatment consisted of a series of injections, detox — and yoga.

“Part of my treatment was to do yoga, so I could find balance within my life again and reap the benefits that yoga provides. I instantly connected with the physical and mental aspects of yoga. I honestly noticed after my first session what it could do for me.” And now she teaches yoga to others at St. Mary’s Hospital Wellness Center in Huntington.

Williams practices and teaches ashtanga/power yoga, a more strenuous type of yoga that deals with proper breathing sequences and powerful poses.

“Breathing properly is necessary to exchange carbon dioxide throughout the body.

Doing that in a pose oxygenates the muscles and the blood, causing more flow.”

For her, yoga is first and foremost about balance — in every element of life. “Anyone in the beauty profession can tell you how demanding and stressful it can be,” she says. “We abuse ourselves by squeezing in too many clients, not eating, working too many hours, worrying about competitors — all that leads to sitting in the same position too long, poor posture, tension in our muscles, and a poor mental state. Just doing a moment of yoga can change all that.”

I instantly connected with the physical and mental aspects of yoga.

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.

Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.

The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

182 |

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NAILS MAGAZINE

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MAY 2011

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